Pacific Gold & Royalty 10-Q 2008 Q2 Quarterly report

UNITED STATES

SECURITIES AND EXCHANGE COMMISSION

Washington, DC  20549

FORM 10-Q

QUARTERLY REPORT UNDER SECTION 13 OR 15(d) OF THE

SECURITIES EXCHANGE ACT OF 1934

For the Quarterly Period ended June 30, 2008

Commission File Number       000-32629

PACIFIC GOLD CORP.

 (Exact name of registrant as specified in charter)

Nevada	98-0408708
(State or other jurisdiction of incorporation or organization)	(I.R.S. Employer Identification No.)

465 South Meadows Parkway #20, Reno, Nevada	89521
(Address of principal executive offices)	(Zip Code)

Registrant’s telephone number, including area code            (416) 214-1483

Check whether the issuer (1) filed all reports required to be filed by Section 13 or 15(d) of the Exchange Act during the past 12 months (or for such shorter period that the registrant was required to file such reports), and (2) has been subject to such filing requirements for the past 90 days.     Yes   x     No   o

Indicate by check mark whether the registrant is a shell company (as defined in Rule 12b-2 of the Exchange Act).     Yes   o     No   x

Indicate by check mark whether the registrant is a large accelerated filer, an accelerated filer, a non-accelerated filer, or a smaller reporting company.  See the definitions of “large accelerated filer,” “accelerated filer” and “smaller reporting company” in Rule 12b-2 of the Exchange Act.

Large accelerated filerc

Accelerated filerc

Non-accelerated filerc (Do not check if a smaller reporting company)

Smaller reporting companyx

State the number of shares outstanding of each of the issuer’s classes of common equity, as of the latest practicable date: As of August 15, 2008, the Company had outstanding 128,058,041 shares of its common stock, par value $0.001.

TABLE OF CONTENTS

ITEM NUMBER AND CAPTION		PAGE
PART I
ITEM 1.	Financial Statements	3
ITEM 2.	Management’s Discussion and Analysis of Financial Condition And Results of Operations	14
ITEM 3.	Quantitative and Qualitative Disclosures About Market Risk	18
ITEM 4T.	Controls and Procedures	18
PART II
ITEM 1.	Legal Proceedings	18
ITEM 1A.	Risk Factors	19
ITEM 2.	Unregistered Sales of Equity Securities and Use of Proceeds	23
ITEM 3.	Defaults Upon Senior Securities	23
ITEM 4.	Submission of Matters to a Vote of Security Holders	23
ITEM 5.	Other Information	23
ITEM 6.	Exhibits	23

2

PART I

ITEM 1. FINANCIAL STATEMENTS

Pacific Gold Corp.

Consolidated Balance Sheets

	June 30, 2008		December 31, 2007
	Unaudited		Audited
ASSETS
Current Assets:
Cash	$	26,114	$	14,934
Restricted Cash		20,598		30,542
Inventory		30,222		30,222
Prepaid Expenses		104,054		205,103
Total Current Assets		180,988		280,801
Property and Equipment:
Proved Development
Acquisition and Development Costs		438,508		432,508
Less: Accumulated Depletion		(337)		(337)
Probable Undeveloped		10,000		10,000
Equipment		2,894,137		3,552,074
Less: Accumulated Depreciation		(1,248,343)		(1,163,508)
Building		824,181		824,181
Less: Accumulated Depreciation		(220,265)		(176,705)
Water Rights and Wells		90,000		90,000
Land		13,670		13,670
Total Property and Equipment, net		2,801,551		3,581,884
Other Assets:
Deposits		17,859		22,982
Reclamation Bond		189,218		189,218
Total Other Assets		207,077		212,200
TOTAL ASSETS	$	3,189,616	$	4,074,885
LIABILITIES AND STOCKHOLDERS’ DEFICIT
Current Liabilities:
Accounts Payable	$	724,124	$	700,683
Accrued Expenses		507,679		357,952
Accrued Interest		470,837		348,286
Notes Payable – Shareholder		1,395,000		1,395,000
Total Current Liabilities		3,097,640		2,801,921
Long Term Liabilities:
Convertible Debentures		1,358,589		1,673,223
Derivative Liability		33,570		111,594
Total Liabilities		4,489,799		4,586,738
Stockholders’ Deficit:
Preferred Stock - $0.001 par value; 5,000,000 shares authorized, no shares issued and outstanding		-		-
Common Stock - $0.001 par value; 500,000,000 shares authorized, 116,326,367, and 75,127,363 shares issued and outstanding at June 30, 2008 and December 31, 2007 respectively		116,326		75,127
Additional Paid-in Capital		20,596,822		19,178,410
Retained Deficit		(22,013,331)		(19,765,390)
Total Stockholders’ Deficit		(1,300,183)		(511,853)
TOTAL LIABILITIES AND STOCKHOLDERS’ DEFICIT	$	3,189,616	$	4,074,885

See accompanying notes to financial statements

3

Pacific Gold Corp.

Consolidated Statements of Operations

	Three months ended
	June 30, 2008		June 30, 2007
Revenue:
Total Revenue	$	-	$	-
Production Costs
Production Costs		-		2,354
Depreciation		169,661		182,524
Gross Margin		(169,661)		(184,878)
Operating Expenses:
Mineral Rights Expense		-		-
General and Administrative		335,682		469,937
Asset Write Down		48,452		141,529
Total Operating Expenses		384,134		611,466
Net Loss from Operations		(553,795)		(796,344)
Other Expenses:
Interest Expense		(344,462)		(1,058,586)
Total Other Expenses		(344,462)		(1,058,586)
Other Income/(Loss)
Interest Income		17		86
Change in the Fair Value of Derivative Liability		(9,812)		621,665
Gain/(Loss) on Extinguishment of Debt		-		-
Total Other Income/(Loss)		(9,795)		621,751
Net Income before Extraordinary Item		(908,052)		(1,233,179)
Extraordinary Item:
(Loss) on Sale of Assets		(25,929)		(254,685)
Net Income/(Loss)	$	(933,980)	$	(1,487,864)
Basic and Diluted Earnings/(Loss) per Share	$	(0.01)	$	(0.02)
Weighted Average Shares Outstanding:
Basic and Diluted		96,919,609		59,680,497

See accompanying notes to the financial statements

4

Pacific Gold Corp.

Consolidated Statements of Operations

	Six Months Ended
	June 30, 2008		June 30, 2007
Revenue:
Total Revenue	$	-	$	-
Production Costs
Production Costs		-		2,354
Depreciation		338,129		398,811
Gross Margin		(338,129)		(401,165)
Operating Expenses:
Mineral Rights Expense		-		-
General and Administrative		739,725		846,870
Asset Write Down		101,922		197,499
Total Operating Expenses		841,647		1,044,369
Net Loss from Operations		(1,179,776)		(1,445,534)
Other Expense
Interest Expense		(999,089)		(2,426,891)
Total Other Income/Expenses		(999,089)		(2,426,891)
Other Income/(Loss)
Gain/(Loss) on Extinguishment of Debt		-		9,883
Other Income		1,273		-
Interest Income		56		967
Change in Fair Value of Derivative Liability		39,584		1,821,848
		40,913		1,832,698
Net Loss before Extraordinary Item		(2,137,952)		(2,039,727)
Extraordinary Item
Loss on Sale of Assets		(109,993)		(304,727)
Net Income/(Loss)	$	(2,247,945)	$	(2,344,454)
Basic and Diluted Earnings/(Loss) per Share	$	(0.02)	$	(0.04)
Weighted Average Shares Outstanding:
Basic and Diluted		105,589,900		59,204,253

See accompanying notes to the financial statements

5

Pacific Gold Corp.

Consolidated Statements of Cash Flows

	Six Months Ended
	June 30, 2008		June 30, 2007
CASH FLOWS FROM OPERATING ACTIVITIES:
Net Income/(Loss)	$	(2,247,945)	$	(2,344,453)
Adjustments to Reconcile Net Income/(Loss) to Net Cash Provided by Operating Activities:
Depreciation and Depletion		338,129		398,811
Amortization		73,500		-
Change in Fair Value of Derivative Liability		(39,584)		(1,821,848)
Non-cash Portion of Interest Paid on Convertible Debt		921,070		2,358,095
Asset Write-down		101,922
(Gain)/Loss on Extinguishment of Debt		-		(9,883)
Common Stock Issued for Services		230,000		698,558
Stock Based Compensation		-		-
Changes in:
Accounts Receivable		-		407
Inventory		-		(26,113)
Prepaid Expenses		(101,049)		39,037
Deposits		(5,123)		34,395
Accounts Payable		23,444		(637,173)
Accrued Expenses		149,727		-
Accrued Interest		122,551		123,420
NET CASH (USED) BY OPERATING ACTIVITIES		(433,358)		(1,186,747)
CASH FLOWS FROM INVESTING ACTIVITIES:
Purchases and Development of Property and Equipment	$	(6,000)	$	(595,353)
Proceeds from/(Investment in) Restricted Cash Account		9,943		-
Investment in Reclamation Bond		-		19,500
(Gain)/Loss on Sale of Equipment		109,993		304,727
Proceeds from Sale of Equipment		330,602		81,123
NET CASH (USED) BY INVESTING ACTIVITIES		444,538		(190,003)
CASH FLOWS FROM FINANCING ACTIVITIES:
Payments on Stockholder Notes Payable	$	-	$	-
Proceeds from Notes Payable		-		-
Proceeds from Exercise of Warrants		-		160,000
Proceeds from Convertible Debt, net		-		1,606,000
Proceeds from Stockholder Notes		-		-
NET CASH PROVIDED BY FINANCING ACTIVITIES		-		1,766,000
NET CHANGE IN CASH		11,180		389,250
CASH AT BEGINNING OF PERIOD		14,934		174,358
CASH AT END OF PERIOD	$	26,114	$	563,608

See accompanying notes to the financial statements

6

Pacific Gold Corp.

Notes to Consolidated Financial Statements

NOTE 1 - BASIS OF PRESENTATION

The accompanying unaudited financial statements of Pacific Gold Corp. have been prepared in accordance with accounting principles generally accepted in the United States of America and the rules of the Securities and Exchange Commission (“SEC”), and should be read in conjunction with the audited financial statements and notes thereto contained in Pacific Gold’s Annual Report filed with the SEC on Form 10-KSB. In the opinion of management, all adjustments, consisting of normal recurring adjustments, necessary for a fair presentation of financial position and the results of operations for the interim periods presented have been reflected herein. The results of operations for interim periods are not necessarily indicative of the results to be expected for the full year. Notes to the financial statements, which would substantially duplicate the disclosure contained in the audited financial statements for 2007 as reported in the Form 10-KSB have been omitted.

Certain amounts previously reported have been reclassified to conform to the June 30, 2008 presentation.

NOTE 2 - SHAREHOLDER NOTE PAYABLE

Pacific Gold owes $1,395,000 to a shareholder, ZDG Investments Ltd., as of June 30, 2008. The amount due is represented by two notes, with interest at 10%; the principal amount of one note is $1,200,000 unsecured and due on June 30, 2008.  The principal amount of the second note is $195,000 and is secured against one asset of the Company and is due on August 27, 2007. At June 30, 2008, accrued interest on the notes totaled$277,022.  Pursuant to the agreement with the holder of the February 2007 debentures described below, repayment of the principal and interest on the shareholder loans is limited based on operating income.

NOTE 3 - FINANCING

On October 5, 2007 the Company sold a $450,000 in principal amount of discounted convertible debenture (“Debenture”) and a warrant to purchase common stock (“Warrant”) for an aggregate payment to the Company of $300,000, after deduction for the interest discount. The Debenture is due October 5, 2010, and has an effective simple interest rate of 16.7%, prepaid by original issue discount, with an effective interest rate of 14.47%.  The principal amount due may be converted into shares of common stock at any time by the holder at an initial conversion rate of $0.18 per share.  The amount of principal that may be converted at any one time by the investor is limited to 9.99% of the outstanding number of shares of common stock of the Company immediately after the conversion. The Company has agreed to liquidated damages and other damages for failure to effect the conversion or to deliver the certificates.  The conversion price will be subject to adjustment for regular corporate events and reduced to equal the selling price of, or exercise – conversion price for, common stock sold or issuable after October 5, 2007, at less than $0.18.  The conversion price also may be adjusted in the future based on the average of the last three conversions of the currently outstanding debentures issued in the February 2007 debenture offering, if the average is less than $.18.  

The Warrant may be exercised for an aggregate of 450,000 shares of common stock until October 5, 2010, at $0.18 per share.  The warrants may be exercised by a holder at any one time for up to a maximum of 9.99% of the outstanding number of shares of common stock of the Company immediately after exercise.  The exercise price may be paid on a cashless basis in certain limited circumstances, and it will be subject to adjustment for regular corporate events and reduced to equal the selling price of, or exercise – conversion price for, common stock sold or issuable after October 5, 2007, at less than $0.18.

7

The proceeds from the notes have been discounted for the relative fair value of the warrants. All discounts will be amortized over the life of the notes.  A summary of the carrying value of the notes is as follows:

Face value – Series E	$	450,000
Less: Relative fair value1 of:
Warrants		(72,956)
Beneficial Conversion Feature		(72,236)
Carrying amount of Series E note on October 5, 2007:	$	304,808
Amortization of Discounts to June 30, 2008	$	36,297
Carrying amount of Series E note on June 30, 2008	$	341,105

__________________

1  Fair value was calculated using the Black-Scholes model with the following assumptions:  Expected life in years: 3; Estimated volatility: 90.6%; Risk-free interest rate: 2%; Dividend yield of 0%.

On February 26, 2007, Pacific Gold issued debentures with a face value of $2,440,000 and warrants to purchase up to 6,000,000 shares of common stock for net proceeds of $2,141,000 after fees and commissions of $299,000.  The Company received $1,035,000 of the gross proceeds on February 26, 2007, $805,000 on April 11, 2007 and it received the final advance of proceeds of $600,000 on June 25, 2007. A description of the notes is as follows:

·

Maturity:  The notes mature on February 26, 2009.  The note-holder may elect at any time to convert its notes into shares of common stock at the conversion price (as described below).  The lender is limited to total ownership of 4.99% of the outstanding shares of Pacific Gold at any time, so the ability to convert is limited.

·

Prepayment Obligations:  The Company is required to make payments of $222,000, subject to certain adjustments, in cash or shares of common stock at the conversion rate of the lower of (i) $0.18 per share or (ii) 80% of the average of the two lowest volume weighted average prices of the common stock during the ten consecutive trading days immediately preceding the installment due dates as defined in the Convertible Debenture starting on July 1, 2007. The note holder has the option to defer payments until the maturity of the note.

·

Interest:  Interest accrues at 10% on the outstanding face value of the debenture.  

·

Conversion and conversion price:  The number of shares of common stock shall be determined by dividing the amount owed by $0.18.  The conversion price may be adjusted from time to time upon the occurrence of certain specified events considered to be dilutive to the debenture holder.

·

Warrant:  In connection with the financing, a warrant to purchase up to 6,000,000 shares of common stock, with an exercise price of $0.216 per share and expiring February 26, 2012.  In October 2007 the exercise price of these warrants was reduced to $0.18.

8

Pursuant to EITF 00-19 “Accounting for Derivative Financial Instruments Indexed to and Potentially settled in, a Company’s Own Stock”, the Company recorded a derivative liability for the fair value of the Conversion feature and Warrants issued. The initial combined fair value was $3,684,906.The Company remeasured the fair value at each conversion date and again at June 30, 2008, with a resulting change, during the quarter, in the fair value of $9,812 recorded as a change in fair value of derivative liability.

Face value at issuance – Series D	$	2,440,000
Convert to shares to June 30, 2008		(1,643,447)
Face value at June 30, 2008		796,553
Less:  Fair value1 of discount amortized to June 30, 2008		(262,611)
Carrying value of Series D note at June 30, 2008	$	533,942
Derivative Liability at June 30, 2008	$	33,570

_______________

1  Fair value was calculated using the Black-Scholes model with the following assumptions:  Expected life in years: 2-5; Estimated volatility: 90.6%; Risk-free interest rate: 2%; Dividend yield of 0%.

We have a registration payment arrangement with regard to the common stock issued in the private offering.  We were required to file a registration statement within 45 days of closing and cause the registration statement to become effective on or prior to the 120 days after the closing date.   Our registration statement was filed within the 45 day limit and became effective prior to the 120 days. In addition, we are required to use reasonable commercial efforts to maintain the registration statement's effectiveness and file additional registration statements in the future, to continue to provide to the sellers the opportunity to sell the shares of restricted stock that they may hold under the notes and warrants.

In the event we do not satisfy the registration obligations of the registration rights agreement, (a "Registration Default"), we shall pay the investors an amount in cash equal to 1% of the aggregate investment amount for each 30-day period of a Registration Default.   

The maximum penalty that we may incur under this registration payment arrangement is 18% of the aggregate investment amount, or $439,200.  Any payments made are to be prorated for any portion of a 30-day period of a Registration Default.  We do not believe that payment under the registration payment arrangement is probable, and therefore no related liability has been recorded in the accompanying financial statements.

On April 12, 2006 Pacific Gold issued debentures with a face value of $6,100,000 with attached warrants for net proceeds of $3,507,500 after a discount of $2,592,500 including interest and commissions of $305,000.  A description of the notes is as follows:

·

Maturity:  The notes mature on April 12, 2009.  The note-holders may elect at any time to convert their notes into shares of common stock at the conversion price (as described below).  Each lender is limited to total ownership of 4.99% of the outstanding shares of Pacific Gold at any time, so the ability to convert is limited.

·

Interest:  Interest of $2,287,500 is represented by the discount.  

·

Conversion and conversion price:  The number of shares of common stock shall be determined by dividing the amount owed by $1.00.  The conversion price may be adjusted from time to time upon the occurrence of certain specified events considered to be dilutive to the debenture holders.

·

Warrants:  In connection with the financing, 6,400,000 warrants were issued with an exercise price of $0.30 per share and a 3-year life.  During 2007, 800,000 warrants were repriced to $0.20 and exercised for $160,000.

9

On February 26, 2007 the Company paid $540,000 to cancel a portion of the outstanding debenture in the principal amount of $2,700,000 and related discount of $1,350,074 for a gain on extinguishment of $809,927. The Company also modified the conversion price of the remaining convertible notes from $1.00 to $.26 per share. The Company also modified the exercise price of 800,000 associated warrants issued with convertible notes from $.30 $.20 per share and the other 800,000 warrants from $.30 to $.18 per share.

In accordance with EITF 96-19 and EITF 06-6, the Company recorded an extinguishment loss of approximately $800,044 for the modification of the conversion price as the fair value of the conversion price immediately before and after the modification was greater than 10% of the carrying amount of the original debt instrument immediately prior to the modification.  The loss on extinguishment was determined based on the difference between the fair value of the new instruments issued and the previous carrying value of the convertible debt at the date of extinguishment.

On October 5, 2007 the Company modified the conversion price of the remaining convertible notes from $.26 to $.18 per share.

In accordance with EITF 96-19 and EITF 06-6, the Company recorded an extinguishment loss of approximately $200,068 for the modification of the conversion price as the fair value of the conversion price immediately before and after the modification was greater than 10% of the carrying amount of the original debt instrument immediately prior to the modification.  The loss on extinguishment was determined based on the difference between the fair value of the new instruments issued and the previous carrying value of the convertible debt at the date of extinguishment.

The proceeds from the notes have been discounted for the relative fair value of the warrants and the discount. All discounts will be amortized over the life of the notes.  A summary of the carrying value of the notes is as follows:

Face value – Series C as of October 5, 2007	$	1,132,000
Less: Relative fair value1 of:
Warrants		(114,574)
Carrying amount of notes on October 5,2007:	$	1,017,426
Amortization of discounts to December 31, 2007		16,532
Accelerated amortization of discounts to December 31, 2007		9,109
Conversion to shares through December 31, 2007		(90,000)
Carrying amount of notes on December 31, 2007	$	953,068
Amortization of discounts to June 30, 2008		28,165
Accelerated amortization of discounts to June 30, 2008		42,309
Conversion to shares through June 30, 2008		(540,000)
Carrying amount of Series C notes at June 30, 2008	$	483,542

_____________________

1  Fair value was calculated using the Black-Scholes model with the following assumptions:  Expected life in years: 3; Estimated volatility: 90.6%; Risk-free interest rate: 2%; Dividend yield of 0%.

10

NOTE 4 – COMMON STOCK

At June 30, 2008 there were 5,600,000 warrants remaining to be exercised on the Series C note, 6,000,000 warrants outstanding on the Series D note, and 450,000 warrants outstanding on the Series E note.

On January 2, 2008 there were 3,637,096 shares issued upon conversion of the Series D note.

On January 29, 2008 there were 750,000 shares issued upon conversion of the Series C note.

On February 5, 2008 there were 1,786,081 shares issued upon conversion of the Series D note.

On February 29, 2008 there were 3,902,876 shares issued upon conversion of the Series D note.

On March 3, 2008 there were 750,000 shares issued upon conversion of the Series C note.

On March 18, 2008 there were 3,202,876 shares issued upon conversion of the Series D note.

On April 1, 2008 there were 4,265,658 shares issued upon conversion of the Series D note.

On May 1, 2008 there were 4,804,301 shares issued upon conversion of the Series D note.

On May 13, 2008 there were 750,000 shares issued upon conversion of the Series C note.

On May 15, 2008 there were 3,576,410 shares issued upon conversion of the Series D note.

On June 16, 2008 there were 5,398,705 shares issued upon conversion of the Series D note.

On June 18, 2008 there were 750,000 shares issued upon conversion of the Series C note.

In January, there were 2,000,000 shares issued for services.

In March, there were 1,000,000 shares issued for services.

In April, there were 1,625,000 shares issued for services.

In June, there were 3,000,000 shares issued for services.

NOTE 5 – SUBSEQUENT EVENTS

Subsequent to the quarter end 11,731,674 shares were issued on conversion of the notes.

NOTE 6 – PRIOR PERIOD ADJUSTMENTS

During the fourth quarter of 2007, we determined that our convertible debentures should be treated as a derivative instrument.  The derivative liability related to convertible notes and warrants arises because the conversion price of the Company’s convertible notes is discounted from the market price of the Company’s common stock.  Thus, the number of shares that may be issued upon conversion of such notes is indeterminate, which gives rise to the possibility that the Company may not be able to fully settle its convertible note and warrant obligations by the issuance of common stock.  The Company has adjusted to fair value at each date that a note is converted and at each reporting date using the Black-Scholes valuation model.  Adjustments in fair value arising because of changes in the market conditions are recorded as a gain or loss.  To the extent the derivative liability is reduced as a consequence of the conversion of notes or the exercise of warr ants, such reduction is recognized as additional paid-in-capital.

11

Additionally we determined that the modification of the Series C debenture should be recorded in accordance with the EITF 96-19 and EITF 06-6 and that the Company should record an extinguishment loss.  On February 26, 2007 the Company paid $540,000 to cancel a portion of the outstanding debenture in the principal amount of $2,700,000 and related discount of $1,350,074 for a gain on extinguishment initially recorded at $809,927.   

In accordance with EITF 96-19 and EITF 06-6, the Company recorded an extinguishment loss of approximately $800,044 for the modification of the conversion price as the fair value of the conversion price immediately before and after the modification was greater than 10% of the carrying amount of the original debt instrument immediately prior to the modification.  The loss on extinguishment was determined based on the difference between the fair value of the new instruments issued and the previous carrying value of the convertible debt at the date of extinguishment.

The effect on certain line items as previously reported is set forth below:

	Six Months Ended June 30, 2007		Three Months Ended June 30, 2007
Interest expense
As previously reported		1,091,081		530,438
Adjustment		1,335,810		528,148
Restated Amount		2,426,891		1,058,586
Gain on Extinguishment of Debt
As previously reported		809,927		-
Adjustment		(800,044)		-
Restated Amount		9,883		-
Change in Fair Value of Derivative
As previously reported		-		-
Adjustment		1,821,848		621,665
Restated Amount		1,821,848		621,665
Net Loss
As previously reported		2,030,447		1,581,381
Adjustment		314,006		93,517
Restated Amount		2,344,453		1,487,864
Basic and Diluted EPS
As previously reported		(0.03)		(0.03)
Restated Amount		(0.04)		(0.02)

NOTE 7- RECENT ACCOUNTING PRONOUNCEMENTS

In September 2006, the Financial Accounting Standards Board (“FASB”) issued Statement of Financial Accounting Standard (“SFAS”) No. 157, Fair Value Measurements (“SFAS 157”). SFAS 157 defines fair value, establishes a framework for measuring fair value under GAAP and expands disclosures about fair value measurements.  The Company adopted SFAS 157 on January 1, 2008 with no impact on the Company’s condensed consolidated financial statements.

In February 2007, the FASB issued SFAS No. 159, The Fair Value Option for Financial Assets and Liabilities – Including an amendment of FASB Statement No. 115 (“SFAS 159”).  SFAS 159 allows entities the option to measure eligible financial instruments at fair value as of specified dates. Such election, which may be applied on an instrument by instrument basis, is typically irrevocable once elected.  The Company elected not to measure any additional financial assets or liabilities at fair value at the time SFAS 159 was adopted on January 1, 2008.  As a result, implementation of SFAS 159 had no impact on the Company’s condensed consolidated financial statements.

12

In December 2007, the FASB issued SFAS No. 141 (revised 2007), Business Combinations (“SFAS 141R”) and SFAS No. 160, Noncontrolling Interests in Consolidated Financial Statements, an amendment of Accounting Research Bulletin No. 51(“SFAS 160”). SFAS No. 141R requires an acquirer to measure the identifiable assets acquired, the liabilities assumed and any noncontrolling interest in the acquiree at their fair values on the acquisition date, with goodwill being the excess value over the net identifiable assets acquired.  SFAS No. 160 clarifies that a noncontrolling interest in a subsidiary should be reported as equity in the consolidated financial statements. The calculation of earnings per share will continue to be based on income amounts attributable to the parent. SFAS No. 141R and SFAS No. 160 are effective for financial statements issued for fiscal years beginning after December 15, 2008.  Early adoption is prohibited.  The Company is still to determ ine the effect, if any, on its financial statements, from the adoption of this statement.

In March 2008, the FASB issued SFAS No. 161, Disclosures about Derivative Instruments and Hedging Activities, an amendment of FASB Statement No. 133 (“SFAS 161”). SFAS 161 requires enhanced disclosures about an entity’s derivative instruments and hedging activities including: (1) how and why an entity uses derivative instruments; (2) how derivative instruments and related hedged items are accounted for under SFAS 133 and its related interpretations; and (3) how derivative instruments and related hedged items affect an entity’s financial position, financial performance and cash flows. SFAS 161 is effective for financial statements issued for fiscal years and interim periods beginning after November 15, 2008, with earlier application encouraged. The Company has adopted FASB Statement No. 133 and the Company is still to determine the effect, if any, on its financial statement from the adoption of SFAS 161.

Pacific Gold does not expect the adoption of any other recently issued accounting pronouncements to have a significant impact on its results of operations, financial position or cash flow.

NOTE 8- GOING CONCERN

The Company’s financial statements have been prepared on a going concern basis, which contemplates the realization of assets and the satisfaction of liabilities in the normal course of business. As of June 30, 2008, the Company had a retained deficit of ($22,013,331), negative working capital of ($2,916,652) and negative cash flows from operations of ($433,358) raising substantial doubt about its ability to continue as a going concern.  During the year to date, the Company has financed its operations through the sale of securities, issuance of debt and loans from a shareholder.

Management’s plan to address the Company’s ability to continue as a going concern includes: obtaining additional funding from the sale of the Company’s securities and establishing revenues.  Although management believes that it will be able to obtain the necessary funding to allow the Company to remain a going concern through the methods discussed above, there can be no assurances that such methods will prove successful.

These financial statements do not include any adjustments that might be necessary if the company is unable to continue as a going concern.

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ITEM 2. MANAGEMENT’S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND RESULTS OF OPERATIONS

Forward Looking Statements

From time to time, we or our representatives have made or may make forward-looking statements, orally or in writing. Such forward-looking statements may be included in, but not limited to, press releases, oral statements made with the approval of an authorized executive officer or in various filings made by us with the SEC. Words or phrases "will likely result", "are expected to", "will continue", "is anticipated", "estimate", "project or projected", or similar expressions are intended to identify "forward-looking statements". Such statements are qualified in their entirety by reference to and are accompanied by the above discussion of certain important factors that could cause actual results to differ materially from such forward-looking statements.

Management is currently unaware of any trends or conditions other than those previously mentioned in this management's discussion and analysis that could have a material adverse effect on our consolidated financial position, future results of operations, or liquidity. However, investors should also be aware of factors that could have a negative impact on our prospects and the consistency of progress in the areas of revenue generation, liquidity, and generation of capital resources. These include: (i) variations in revenue, (ii) possible inability to attract investors for its equity securities or otherwise raise adequate funds from any source should the company seek to do so, (iii) increased governmental regulation, (iv) increased competition, (v) unfavorable outcomes to litigation involving the company or to which the company may become a party in the future and, (vi) a very competitive and rapidly changing operating environment.

The above identified risks are not all inclusive. New risk factors emerge from time to time and it is not possible for management to predict all of such risk factors, nor can it assess the impact of all such risk factors on the company's business or the extent to which any factor or combination of factors may cause actual results to differ materially from those contained in any forward-looking statements. Accordingly, forward-looking statements should not be relied upon as a prediction of actual results.

The financial information set forth in the following discussion should be read with the consolidated financial statements of Pacific Gold included elsewhere herein.

Introduction

Pacific Gold is engaged in the identification, acquisition, exploration and development of mining prospects believed to have gold and/or tungsten mineralizations.  The main objective is to explore, identify, and develop commercially viable mineralizations on prospects over which the company has rights that could produce revenues. These types of prospects may also contain mineralization of metals often found with gold and/or tungsten which also may be worth processing. Exploration and development for commercially viable mineralization of any metal includes a high degree of risk which careful evaluation, experience and factual knowledge may not eliminate, and therefore, we may never produce any significant revenues.

Pacific Gold Corp. currently owns 100% of five operating subsidiaries; Nevada Rae Gold, Inc., Oregon Gold, Inc., Pilot Mountain Resources Inc., Pacific Metals Corp., and Fernley Gold, Inc. in which it holds various prospects in Nevada and Oregon.  The company intends to acquire through staking, purchasing and/or leasing arrangements additional prospects, from time to time, in which there may be gold, tungsten and/or other mineral deposit potential.

Nevada Rae Gold, Inc.

In 2004 and 2005 Nevada Rae permitted the mine with the Bureau of Land Management (BLM), and the Nevada State Division of Environmental Protection (NDEP). The property is now referred to as the Black Rock Canyon Mine.

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During 2005, Nevada Rae built a mining and milling facility at the Black Rock Canyon Mine.

In 2006 the Company began production at the Black Rock Canyon Mine. In late 2006, based on preliminary results at the Black Rock Canyon Mine, Nevada Rae began modifications to the site equipment and facilities.

During the second and third quarters of 2007, the Company concentrated on installation of the new systems and equipment to be installed at the Black Rock Canyon Mine. At the end of the reporting period the equipment had been installed, however it was not operating as intended.

The Company operated the mine on a full time basis. The mine showed production throughput of approximately 6,700 yards in July 2007, 11,000 yards in August 2007 and 10,000 yards in September 2007. Production was well below anticipated targets primarily due to the failure of the new dewatering screen that was installed in the second quarter of 2007. At the end of the fourth quarter of 2007 the Company temporarily shut down the Black Rock Canyon mine so as to disconnect the failed dewatering system and order a new system from another manufacturer. The Company plans to restart production as soon as the new system is installed.

In the first quarter of 2008 the Company focused on new solutions for the dewatering system of the Black Rock mine and has collected a series of quotes from suppliers. Additionally some site improvements were made and the JCI 3 deck screen was replaced with a Trommel screen.

In the second quarter of 2008 the Company applied for permission to modify the mine permits with a new dewatering/desanding system.

Oregon Gold, Inc.

Oregon Gold has a number of prospects in the Siskiyou National Forest, in Josephine County Oregon.  These prospects cover approximately 280 acres of placer deposits in one area and another 37 acres in a second, almost contiguous area.  The property is accessible from a gravel road that connects with a local paved road.  Maintenance of the gravel road is moderate.  In some places a stream must be forded for access.  Generally, there is ample water from the perennial stream bordering the prospects available for exploratory and later implementation of the business plan.  Water use is subject to meeting permitting requirements.  Power will be available through generators brought to and operated onsite.

Oregon Gold currently owns the Defiance Mine and additional claims in Josephine County, Oregon.  The company operated the Defiance Mine during the summer and fall of 2004. Mining activity concluded for the winter at the end of November 2004.

In June of 2005 the Company conducted a testing program on the Bear Bench claims. The testing confirmed gold presence and indicates future testing is warranted. Currently the Company is focusing on its operations in Nevada at the Black Rock Canyon Mine.

In 2005, Pacific Gold Corp. completed a merger between Grants Pass Gold, Inc. and Oregon Gold, Inc. with Oregon Gold being the surviving entity. The Company undertook this exercise in order to consolidate its operations in the region.

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Pilot Mountain Resources Inc.

In August 2005, Pacific Gold Corp. established a new subsidiary called Pilot Mountain Resources Inc. Pilot Mountain acquired Project W.  Project W is primarily a tungsten project located in Mineral County, Nevada. Elevated tungsten values occur throughout the area, and there are known mineral resources within the claim area. The property is located approximately 21 miles east of the town of Mina with access through an all-weather, county-maintained gravel road and a network of further trails. Mina is 168 miles south-east of Reno on Route 95. The claims are located at an average elevation of 6,500 feet.

Resource calculations from a feasibility study completed by Kaiser Engineers place the size of Project W at 9,061,600 tons, grading 0.386% Tungsten Tri-oxide (WO₃ ) of combined proven, probable and possible ore, or approximately 35,000 tons of WO₃ .

The terms of the acquisition of Project W call for Pilot Mountain Resources Inc. to pay to Platoro West a 2% gross royalty on all mineral sales from Project W. In addition to the claims, Pilot Mountain Resources Inc. received copies of previously prepared working documents and reports regarding Project W.

Fernley Gold, Inc.

Fernley Gold, Inc. entered into a lease agreement in 2004 for the right to mine the property and claims known as Butcher Boy and Teddy.  The property and claims are located 34 miles east of Reno, Nevada, just off highway I-80.  The area known for placer gold, and commonly referred to as the Olinghouse Placers, has a rich mining history.

Fernley Gold received approval for additional sampling and testing, as outlined in its Plan of Operations submitted in the second quarter.  Fernley Gold is current under the terms of our lease.

Due to delays at the Black Rock Canyon Mine operated by Nevada Rae Gold the Company has had to adjust its time frame for implementing its plans at the Butcher Boy project.

Financial Condition and Changes in Financial Condition

The Company had no revenues from the sale of gold in the quarter ended June 30, 2008.  

Operating expenses for the quarter ended June 30, 2008, totaled $384,134.  The Company incurred labor, fuel and productions costs associated with the various mining activities.  Inventory was written down by $48,452 to reflect the proper cost of gold on hand at the end of the quarter. Equipment operating costs, tools and materials of $11,231 were incurred primarily to prepare the plant and equipment at Black Rock Canyon for operations.  Legal and professional fees of $82,491 were incurred for services performed with respect to acquisitions and mining prospect evaluation, as well as SEC reporting compliance and accounting fees.  The Company also incurred expenses related to geological studies, fieldwork, site visits, preparation of mining permit applications and consulting fees of $26,018.  Advertising and public relations expenses totaled $2,215.  Interest expense totaled $344,462 for the quarter; of this amount, $309,683 was a non-cash ex pense that included amounts for accelerated interest and interest on the Series C, D and E Convertible Debentures that were not paid out in cash. The remaining expenses relate to general administrative expenses. We believe we will incur substantial expenses for the near term as we build up operations at the Black Rock Canyon Mine and progress with our evaluations of future mining prospects.

Operating expenses for the quarter ended June 30, 2007, totaled $611,466. Primary expenses included general administrative expenses of $469,937. Additionally there was $1,058,586 in interest on notes payable, of this amount $1,023,807 was a non-cash expense that included amounts for accelerated interest and interest on the Convertible Debentures.  The remaining expenses relate to equipment repairs and rental, and general administrative expenses.

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Liquidity and Capital Resources

Since inception to June 30, 2008, we have funded most of our operational expenses from the issuance and sale of equity securities, payment of consultants and certain employees in stock, and loans from a shareholder. At June 30, 2008, we have unsecured loans from a shareholder in an aggregate amount of $1,672,022 including accrued interest. The amount due is represented by two notes, with interest at 10%; the principal amount of one note is $1,200,000 unsecured and due on June 30, 2008.  The principal amount of the second note is $195,000 and is secured against one asset of the Company and is due on August 27, 2007.  The repayment of any portion of the shareholder notes, either principal or interest, is limited by the free cash flow from operations.

As of June 30, 2008, our assets totaled $3,189,616, which consisted primarily of mineral rights, land and water rights, state bonds and related equipment. Our total liabilities were $4,489,799, which consisted of the notes payable to shareholder of $1,672,022 including accrued interest, accounts payable and accued liabilities of $1,231,803 and convertible debentures of $1,392,159. We had shareholders’ deficit of $1,300,183. Pacific Gold had negative working capital at June 30, 2008.

On February 26, 2007, the Company sold $2,440,000 in an aggregate principal amount of discounted convertible debentures (“Debentures”) and warrants to purchase common stock (“Warrants”) for aggregate proceeds of $2,141,000 after expenses.  The Company paid $299,000 in commissions and expenses. The notes accrue interest at 10% per annum payable in shares of the Company or cash.  As at June 30, 2008, the Company had recorded $193,814 in accrued interest.  The notes may be converted into common stock at the election of the holder at any time at the conversion rate of $0.18 per share, subject to various limitations, the principal one of which is that the holder may not own more than 4.99% of the then outstanding common stock immediately after the conversion.  The warrants are exercisable at $0.216 per share until February 26, 2009.  During the quarter ended June 30, 2008, $276,523 of the Debenture had been converted into co mmon shares.   The Debentures and Warrants were sold, and the common stock issued on conversion and exercise will be sold, under Section 4(2) of the Securities Act of 1933, as amended, on a private placement basis, to US accredited investors. In conjunction with the sale of the debentures we filed a registration statement on Form SB-2.  Subsequent to quarter-end, an additional $109,415 of the note was converted into common shares.

On April 12, 2006 the Company sold $6,100,000 in an aggregate principal amount of discounted convertible debentures and warrants to purchase common stock.  As at December 31, 2007 $2,358,000 of the debenture had been converted into common stock and an additional $2,700,000 was retired for a cash payment of $540,000 to one of the note holders. During the quarter ended June 30, 2008, an additional $270,000 of the note was converted into common shares.  The remaining $502,000 in face value has been recorded at its discounted value and the carrying amount reflects accretion of the note over its remaining life.  Subsequent to quarter-end, an additional $135,000 of the note was converted into common shares.

The Company will require additional capital to fund operations at its mine site, begin operations at additional mine sites and to fund exploration and development of additionally acquired prospects unless operations generate sufficient revenues to support its business plan.  The Company does not have any identified sources of capital at this time.  Substantially all the assets of the Company are pledged to one of the holders of outstanding debentures which may make it difficult to obtain additional funding for operations and expansion.  Unless the Company finds needed capital, it will have to change its business objectives and operational plans and curtail some or all of its current operations.  Because of its capital needs compared to its available working capital and funding prospects, the Company has added a going concern note to the financial statements for the three months ended June 30, 2008.  The note indicates that without an incre ase in revenues sufficient to cover expenses or additional sources of capital being obtained, the company may have to substantially curtail operations or terminate operations.  In such event, the stockholders may experience a loss of their investment, and the Company may not be able to continue.

New Accounting Pronouncements

Pacific Gold does not expect the adoption of recently issued accounting pronouncements to have a significant impact on the Company, or any of its subsidiaries’ operating results, financial position, or cash flow.

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ITEM 3.  QUANTITATIVE AND QUALITATIVE DISCLOSURES ABOUT MARKET RISK

The Company is exposed to the impact of market fluctuations associated with commodity prices and foreign currency.  At this time, the Company has not entered into any hedging agreements due to limited value of transactions in foreign currency.  The Company has entered into convertible debentures which have been determined to require derivative treatment.  The convertible debentures are valued using the Black-Scholes valuation method at each date a conversion takes place and at each balance sheet date.  The change in the value of the derivative portion of the debenture is reflected in the Company’s income statement and the fair value of the derivative is accounted for on its balance sheet.

ITEM 4.  CONTROLS AND PROCEDURES

Disclosure controls and procedures are controls and other procedures that are designed to ensure that information required to be disclosed in company reports filed or submitted under the Securities Exchange Act of 1934 (the “Exchange Act”) is recorded, processed, summarized and reported, within the time periods specified in the Securities and Exchange Commission’s rules and forms. Disclosure controls and procedures include, without limitation, controls and procedures designed to ensure that information required to be disclosed in company reports filed under the Exchange Act is accumulated and communicated to management, including the Company’s Chief Executive Officer and Chief Financial Officer (the “Certifying Officers”), as appropriate to allow timely decisions regarding required disclosure.

As required by Rules 13a-15 and 15d-15 under the Exchange Act, the Certifying Officers carried out an evaluation of the effectiveness of the design and operation of the Company’s disclosure controls and procedures as of June 30, 2008. Their evaluation was carried out with the participation of other members of the Company’s management. Based upon their evaluation, the Certifying Officers concluded that the Company’s disclosure controls and procedures were effective.

The Company’s internal control over financial reporting is a process designed by, or under the supervision of, the Certifying Officers and effected by the Company’s Board of Directors, management and other personnel, to provide reasonable assurance regarding the reliability of the Company’s financial reporting and the preparation of the Company’s financial statements for external purposes in accordance with generally accepted accounting principles. Internal control over financial reporting includes policies and procedures that pertain to the maintenance of records that in reasonable detail accurately and fairly reflect the transactions and dispositions of the Company’s assets; provide reasonable assurance that transactions are recorded as necessary to permit preparation of the Company’s financial statements in accordance with generally accepted accounting principles, and that the Company’s receipts and expenditures are being made only in accordance with the authorization of the Company’s Board of Directors and management; and provide reasonable assurance regarding prevention or timely detection of unauthorized acquisition, use or disposition of the Company’s assets that could have a material effect on its financial statements. There has been no change in the Company’s internal control over financial reporting that occurred in the quarter ended June 30, 2008, that has materially affected, or is reasonably likely to affect, the Company’s internal control over financial reporting.

PART II OTHER INFORMATION

ITEM 1. LEGAL PROCEEDINGS

Oregon Gold, Inc. initiated a Statement of Claim against Mr. Myron Corcoran in connection with the equipment Grants Pass Gold purchased from him.  In March, 2008 the Company was awarded a judgment for part of the amount sought and legal fees in this case. The judgment award of approximately $33,000, after legal fees, was paid by Mr. Corcoran on July 1, 2008 and the case is now closed.

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Pacific Gold Corp. has initiated a Statement of Claim against Fabick Caterpillar (“Fabick”) in connection with equipment bought from Fabick. The equipment was not delivered in the condition as promised and proved not to be operable. Pacific Gold is suing for the monies paid for the equipment and additional expenses. Fabick is attempting to have the claim removed from the state of Nevada. The Nevada court determined that the case should be brought in Missouri and the Company is currently in the process of employing a Missouri attorney.

Perry Crane initiated a Statement of Claim against the Company on August 7, 2007 in the amount of $149,087. The Company is in the process of filing a response and counter-claim. This amount is accrued in the accompanying financial statements.

On December 12, 2007 Nevada Rae Gold, Inc. filed suit against Geoinformatics regarding placer mining claims that are owned by Nevada Rae Gold, Inc. that have been staked over top with new lode claims by Geoinformatics. Nevada Rae Gold, Inc. is seeking remedy to have the new lode claims declared invalid or transferred into the name of the Company.

From time to time the Company is involved in minor trade, employment and other operational disputes, none of which have or are expected to have a material impact on the current or future financial statements or operations.

ITEM 1A.  RISK FACTORS

You should consider carefully the following risks before you decide to invest in our common stock.

We do not have a long history of running our business upon which investors may evaluate our performance, and therefore investors bear all the risks of a company beginning to implement its business plan.

We are implementing our business plan for the Company which is in its earlier stages. We have engaged in activities of obtaining mineralization rights by staking and acquisition for various mining prospect areas, conducting exploratory activities, obtaining geological and engineering reports and initial extraction from alluvial deposits on two prospect areas and will begin similar activities for another prospect area when we have sufficient funds.  We have engaged in full scale production only on one prospect area.  There is a significant amount of additional work and investment necessary for us to demonstrate the efficacy of our overall business plan.  You should consider our business future based on the risks associated with our stage of development and our short operating history.  An investment in the company is speculative.

If we are not able to face and solve one or more of the challenges that a developing company in the mining industry typically encounters, we will not succeed in implementing our business plan.

We expect to face many challenges in our business.  These will include, but are not limited to:

·

Engaging and retaining the services of qualified geological, engineering and mining personnel and consultants;

·

Establishing and maintaining budgets;

·

Implementing appropriate financial controls;

·

Acquiring relevant mineralization data efficiently;

·

Staking and evaluating appropriate prospects;

·

Establishing initial exploration plans for mining prospects;

·

Obtaining and verifying studies to determine mineralization levels on our prospects;

·

Ensuring the necessary exploratory and operational permits are filed on a timely basis, and the necessary permits are maintained and approved by the federal and state authorities; and

·

Adhering to regulatory requirements.

The failure to address one or more of these above factors may impair our ability to carry out our business plan.  In that event, an investment in the company would be substantially impaired.

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We will be dependent on locating and hiring, at economical rates, independent consultants and occasional workers for the implementation of our business plan without whom we will not meet the expected timing of implementation of our business plan.

To locate, obtain and evaluate prospects and to conduct excavation and processing of the alluvial matrix, we have relied upon and will continue to rely on consultants and occasional workers in addition to our own staff.  These persons will help us in the exploratory, development, extraction, and later stages of our business plan.  We may not be able to locate, employ or retain persons with the appropriate experience and skills to successfully execute our business plan.  The inability to do the proposed actions on a timely basis or at all may result in the delay of implementing our business plan, thereby causing additional expense or our business failure.

Mineral exploration has many inherent risks of operations that may prevent ultimate success.

Mineral exploration has significant risks.  Some of the exploratory risks include the following:

·

It is dependent on locating commercially viable mineralizations in staked and leased prospects and skillful management of prospects once found or located.

·

Mineralization may vary substantially in a prospect, rendering what was initially believed a profitable mineralization of little or no value.  This is particularly true in alluvial deposits where sought mineralization is likely to be unevenly located within the gravel composition and matrix.

·

Mineral exploration and ultimate exploitation may be affected by unforeseen changes including:

·

Changes in the value of minerals;

·

Changes in regulations;

·

Environmental concerns;

·

Technical issues relating to extraction, such as rock falls, subsidence, flooding and weather conditions; and,

·

Labor issues.

Any of these individually or together could delay or halt implementation of the business plan or raise costs to levels that may make it unprofitable or impractical to pursue our business objectives.

Our business future is dependent on finding prospects with sufficient mineralization, grade and consistency without which it may not be practical to pursue the business plan, and investors will lose their investment.

Our business model depends on locating prospects with commercially sufficient amounts of gold.  Until actual extraction and processing, we will not know if our prospects have commercially viable mineralizations of metals that can be profitably marketed.  Even if initial reports about mineralization in a particular prospect are positive, subsequent activities may determine that the prospect is not commercially viable.  Thus, at any stage in the exploration and development process, we may determine there is no business reason to continue, and at that time, our financial resources may not enable us to continue exploratory operations and will cause us to terminate our current business plan.

Regulatory compliance is complex and the failure to meet all the various requirements could result in loss of a staked prospect, fines or other limitations on the proposed business.

We will be subject to regulation by numerous federal and state governmental authorities, but most importantly, by the Federal Environmental Protection Agency, the Federal Department of the Interior, the Bureau of Land Management, and the Forest Service, and comparable state agencies.  The failure or delay in making required filings and obtaining regulatory approvals or licenses will adversely affect our ability to explore for viable mineralizations and carry out subsequent aspects of our business plan.  The failure to obtain and comply with any regulations or licenses may result in fines or other penalties, and even the loss of our rights over a prospect.  We expect compliance with these regulations to be a substantial expense in terms of time and cost.  Therefore, compliance with or the failure to comply with applicable regulation will affect our ability to succeed in our business plan and ultimately to generate revenues and profits.

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Our business plan is premised on the price of minerals in the global markets.

Our business plan depends on the price of minerals in the global markets.  The viability of any commercialization of minerals will depend on the cost of recovery versus the market price of the mineral and whether or not it has uses in the markets.  An increase in market use and price will encourage industry interest in United States mine development of smaller operations such as our prospects and improve the likelihood of our overall success.  If the price and/or use of minerals do not increase appreciably, then it is the belief of Pacific Gold that current sources of the minerals we are seeking will remain adequate for market supply and sources like those we are attempting to identify and explore will become marginalized.  The viability of our business plan is also dependant on the price of minerals remaining at least at current prices.  If prices fall substantially from the current levels, then our costs will be such that there will be insuff icient profit margins and incentives to pursue our business plan.  In that event, Pacific Gold will have to curtail its business plan and investors will lose their investment.

Competition may develop which will be better able to locate, stake and explore new mineral sources more cost effectively and quicker than Pacific Gold.

There are numerous junior and developed mining, exploration and production companies in existence that may be attracted to the mining businesses if the use of the minerals or prices increase.  We believe there are a significant number of companies around the world that could command greater resources than those available to Pacific Gold to locate, stake, explore and extract mineral resources if there were sufficiently improved economic incentives.  These companies likely would be able to reach production stages sooner than Pacific Gold and obtain market share before us.

Pacific Gold will compete with other mining enterprises for appropriate consultants and employees.

Pacific Gold will compete in the hiring of appropriate geological, engineering, permitting, environmental and other operational experts to assist with the location, exploration and development of staked prospects and implementation of its business plan.  We believe we will have to offer or pay appropriate cash compensation and options to induce persons to be associated with an early-stage exploration company.  If Pacific Gold is unable to make appropriate compensation packages available to induce persons to be associated with it because of its limited resources, we will not be able to hire the persons we need to carry out our business plan.  In that event, investors will have their investment impaired or it may be entirely lost.

Pacific Gold will require additional capital to fund expanded operations, without which we will have to curtail our plans and investors may lose the potential of their investment.

For Pacific Gold to expand its operations in its current prospects and acquire additional prospects, it is anticipated that it will need additional capital.  The mining business, in all of its aspects, requires significant capital.  Without additional capital, Pacific Gold will have to curtail or substantially modify its overall business plan or abandon elements of it.  Because all of the assets of Pacific Gold and its subsidiaries are pledged to secure some of the outstanding debt of the company, it may be difficult to obtain necessary financing.

As of June 30, 2008, Pacific Gold had approximately $4.5 million in debt, which if it cannot repay when due, will permit the holders to seek renegotiation or bankruptcy alternatives, the result of which could terminate implementation of the business plan.

Pacific Gold has approximately $1.7 million of debt due to a stockholder, $1.2 million in trade payables and accrued liabilities and $1.6 million due to convertible debentures. From time to time, the company may also have trade debt and equipment financing outstanding.  If Pacific Gold is unable to repay any of its obligations when due, the creditor could put the company into bankruptcy or force renegotiation of the terms of outstanding debt on terms that may be substantially less favorable.  In either event, the ability of Pacific Gold to pursue its business plan will be impaired and the equity of the company will become worthless.

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Pacific Gold does not have any identified sources of additional capital, the absence of which may prevent it from continuing its operations.

Pacific Gold does not have any arrangements with any investment banking firms or institutional lenders.  Because we will need additional capital in the future, we will have to expend significant effort to raise operating funds.  These efforts may not be successful, and they may be disruptive to our executives other responsibilities and our operations.  In the absence of necessary capital, Pacific Gold will have to limit or curtail operations.  Because all of the assets of Pacific Gold and its subsidiaries are pledged to secure some of the outstanding debt of the company, it may be difficult to obtain necessary financing.

The market price of the shares may fluctuate greatly. Investors in the company bear the risk that they will not recover their investment.

Trading in our common stock has been subject to large volume and price fluctuations. Therefore, there is no clearly established market for our shares at this time.  The public market price is likely to be influenced by the price at which and the amount of shares the selling stockholder is attempting to sell at any point in time with the possible effect of limiting the trading price or lowering it to their offering price. Shares such as those of Pacific Gold are also subject to the activities of persons engaged in short selling the securities which have the effect of driving the price down.  Therefore, the price of our common stock is likely to fluctuate widely.  A full and stable trading market for our common stock may never develop in which event; any holder of our shares may not be able to sell at the time he elects or at all.

Because the common stock is a “penny stock,” investors in our common stock may not be able to resell shares they own in the public markets; therefore they may not be able to recover their investment.

The shares are defined as a penny stock under the Securities and Exchange Act of 1934 and rules of the SEC.  These rules impose additional sales practice and disclosure requirements on broker-dealers who sell our shares to persons other than certain accredited investors.  For covered transactions, a broker-dealer must make a suitability determination for each purchaser and receive a purchaser’s written agreement prior to sale.  In addition, the broker-dealer must make certain mandated disclosures in transactions of penny stocks.  Consequently, these rules may affect the ability of broker-dealers to make a market in our common stock and may affect the investors’ ability to resell shares purchased in this offering.  These transaction rules also may have a depressive effect on the market because brokers cannot generally recommend an investment in Pacific Gold.  Therefore, in all likelihood, a public market will be slow to develop, i f at all.

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ITEM 2. UNREGISTERED SALES OF EQUITY SECURITIES AND USE OF PROCEEDS

During the quarter the Company issued 18,045,074 shares of common stock on conversion of the convertible debentures issued February 28, 2007.  The conversion rate averaged $0.016 per share, and the Company did not receive any cash proceeds on conversion of the debentures.  The converted amount of the debentures during the quarter equaled a total of $276,523 in principal amount and original issue discount and interest.  Each exercise and conversion was made on the basis of an exempt transaction pursuant to Section 4(2) of the Securities Act of 1933, with an accredited investor.  The shares issued have been registered for resale.

During the quarter the Company issued 1,500,000 shares of common stock on conversion of the convertible debentures issued April 12, 2006.  The conversion rate was $0.18 per share, and the Company did not receive any cash proceeds on conversion of the debentures.  The converted amount of the debentures during the quarter equaled a total of $270,000 in principal amount and original issue discount and interest.  Each exercise and conversion was made on the basis of an exempt transaction pursuant to Section 4(2) of the Securities Act of 1933, with an accredited investor.  The shares issued have been registered for resale.

ITEM 3. DEFAULTS UPON SENIOR SECURITIES

None

ITEM 4. SUBMISSION OF MATTERS TO A VOTE OF SECURITY HOLDERS

None

ITEM 5. OTHER INFORMATION

None

ITEM 6. EXHIBITS

31.1

Certification of Chief Executive Officer, pursuant to Rule 13a-14(a) of the Exchange Act, as enacted by Section 302 of the Sarbanes-Oxley Act of 2002. *

31.2

Certification of Chief Financial Officer, pursuant to Rule 13a-14(a) of the Exchange Act, as enacted by Section 302 of the Sarbanes-Oxley Act of 2002. *

32.1

Certification of Chief Executive Officer and Chief Financial Officer, pursuant to 18 United States Code Section 1350, as enacted by Section 906 of the Sarbanes-Oxley Act of 2002. *

*    Filed herewith

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SIGNATURES

In accordance with Section 13 or 15(d) of the Exchange Act, the registrant caused this report on Form 10-Q to be signed on its behalf by the undersigned, thereunto duly authorized.

(Registrant)	PACIFIC GOLD CORP.
By:	/s/  Robert Landau
	Robert Landau, President
	(Chief Executive Officer)
Date:	August 18, 2008

In accordance with the Exchange Act, this report has been signed below by the following persons on behalf of the registrant and in the capacities and on the dates indicated.

Signatures	Title	Date
/s/ Robert Landau	Chief Executive Officer and Director	August 18, 2008
Robert Landau
/s/ Mitchell Geisler	Secretary, Treasurer and Director	August 18, 2008
Mitchell Geisler
/s/ Jacquelyn Glazer	Chief Financial Officer	August 18, 2008
Jacquelyn Glazer

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