Exhibit 99.1
comscore Meet Comscore, REINVENTED O U R V I S I O N F O R 2 0 2 1 A N D B E Y O N D Bill Livek Chris Wilson C E O & E X E C U T I V E C H I E F C O M M E R C I A L V I C E C H A I R O F F I C E R
Today’s Agenda 1 Big News 2 Currency, Redefined 3 Focus on Audiences, Impressions and Outcomes 4 What This Means for You 5 Q&A 2
First, let’s talk about our big news 3
A watershed moment for Comscore Game-changing strategic investment will accelerate the industry’s shift to census-based audience and impression measurement through the addition of unmatched data licenses and preferred partnerships. 4 CONFIDENTIAL—COMSCORE PROPRIETARY
New deal will power our closed loop story in 2021 5
Currency, Redefined 6
Currency, Redefined 6
We are taking a fresh approach to serving our clients, partners, and the industry, in which we will INNOVATE We are building the next generation of audience and advertising solutions. EXPAND We are constantly expanding our footprint – across platforms and around the world. EMPOWER We are customer-centric and focused on helping our clients succeed in the “new normal.” 8
With this approach, we are embracing key modern imperatives AUDIENCES We’ve reached a critical juncture where we need to target audiences based on who they are, what they like and what they do – with addressability and at scale. I MPRESSIONS As we head into 2021, impressions-based measurement will be the key to maximizing the value of inventory for all media across all platforms. O UTCOMES In a fragmented environment, marketers need to be able to determine if their campaigns reached valuable consumers across screens and drove real-world outcomes. 9
What this means for you 10
Media will never be the same, and neither will its currency. As we enter the next generation of media, where agencies and advertisers are taking an audience-centric approach to planning and buying across myriad platforms and requiring impressions to evaluate their success, it is time we redefine “currency.” 11
Questions? Learn more at Comscore.com/vision 12
Thank you! Bill Livek Chris Wilson C E O & E X E C U T I V E C H I E F C O M M E R C I A L V I C E C H A I R O F F I C E R
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