Efactor (STDR) S-1/A IPO registration (amended)

As filed with the Securities and Exchange Commission on January 29, 2014

Registration No. 333-192574

UNITED STATES

SECURITIES AND EXCHANGE COMMISSION

Washington, D.C. 20549

Amendment No. 1 to

FORM S-1

REGISTRATION STATEMENT UNDER THE SECURITIES ACT OF 1933

EFACTOR GROUP CORP.

(Exact Name of Registrant as Specified in Its Charter)

Nevada	7389	84-1598154
(State or Other Jurisdiction of Incorporation or Organization)	(Primary Standard Industrial Classification Code Number)	(I.R.S. Employer Identification Number)

605 Market Street, Suite 600
San Francisco, California 94105
(650) 380-8280

(Address, Including Zip Code, and Telephone Number,

Including Area Code, of Registrant’s Principal Executive Offices)

Marion Freijsen

Chief Operating Officer

EFactor Group Corp.

605 Market Street, Suite 600
San Francisco California 94105
Telephone: (650) 380-8280

 (Name, Address, Including Zip Code, and Telephone Number,

Including Area Code, of Agent for Service)

Copies to:

Richard I. Anslow, Esq. Lawrence A. Rosenbloom, Esq.
Ellenoff Grossman & Schole LLP
1345 Avenue of the Americas
New York, New York 10105
Telephone: (212) 370-1300
Facsimile: (212) 370-7889 Larry A. Cerutti, Esq. Rushika Kumararatne de Silva, Esq. Troutman Sanders LLP 5 Park Plaza, Suite 1400 Irvine, California 92614 Telephone: (949) 622-2700
Facsimile: (949) 622-2739

Approximate date of commencement of proposed sale to the public: As soon as practicable after the effective date of the registration statement.

If any of the securities being registered on this Form are to be offered on a delayed or continuous basis pursuant to Rule 415 under the Securities Act of 1933, check the following box. x

 If this Form is filed to register additional securities for an offering pursuant to Rule 462(b) under the Securities Act, please check the following box and list the Securities Act registration statement number of the earlier effective registration statement for the same offering. 

If this Form is a post-effective amendment filed pursuant to Rule 462(c) under the Securities Act, check the following box and list the Securities Act registration statement number of the earlier effective registration statement for the same offering. 

If this Form is a post-effective amendment filed pursuant to Rule 462(d) under the Securities Act, check the following box and list the Securities Act registration statement number of the earlier effective registration statement for the same offering. 

Indicate by check mark whether the registrant is a large accelerated filer, an accelerated filer, a non-accelerated filer, or a smaller reporting company:

Large accelerated filer ¨	Accelerated filer                   ¨
Non-accelerated filer   (Do not check if a smaller reporting company)	Smaller reporting company x

CALCULATION OF REGISTRATION FEE

Title of Each Class of Securities to Be Registered	Amount to Be Registered (1)		Proposed Maximum Offering Price per Share		Proposed Maximum Aggregate Offering Price			Amount of Registration Fee
Common Stock, par value $0.001 per share		---	$	---	$	10,000,000	(2)	$	1,288.00

Common Stock, par value $0.001 per share, to be offered for resale by selling stockholders 1,640,000 $ 3.00(3)          $ 4,920,000       $ 633.70

Common Stock, par value $0.001 per share, to be issued to the placement agent --- $ ---          $ 400,000 (2)  $ 51.52  

Total  -- $ $ 15,320,000       $ 1,973.   22(4)

(1)	In addition to the shares set forth in the table, pursuant to Rule 416 under the Securities Act of 1933, as amended, the number of shares of common stock registered hereby shall include an indeterminate number of additional shares of common stock that may be issuable as a result of anti-dilution adjustments.
(2)	Estimated solely for the purpose of computing the registration fee pursuant to Rule 457(c) under the Securities Act of 1933, as amended.
(3)	Estimated solely for the purpose of computing the registration fee pursuant to Rule 457(c) under the Securities Act of 1933, as amended. Based on the average of the high and low sales price of the registrant’s common stock on November 21, 2013, the most recent sales price before the initial filing of the registration statement, as reported by the OTC Bulletin Board.
(4)	The registrant previously paid $1,968.06 of this fee.

The Registrant hereby amends this registration statement on such date or dates as may be necessary to delay its effective date until the Registrant shall file a further amendment which specifically states that this registration statement shall thereafter become effective in accordance with Section 8(a) of the Securities Act of 1933 or until the registration statement shall become effective on such date as the Commission, acting pursuant to said Section 8(a), may determine.

EXPLANATORY NOTE

This registration statement contains two forms of prospectus, as set forth below.

·

Public Offering Prospectus. A prospectus to be used for the public offering by the registrant of up to[●] shares of common stock for an offering price of $[●]per share, with aggregate gross proceeds of up to $10,000,000 (the “Public Offering Prospectus”) through the placement agent named on the cover page of the Public Offering Prospectus.

·

Selling Stockholder Prospectus. A prospectus to be used in connection with the potential resale by certain selling stockholders of up to an aggregate of 1,640,000 shares of the registrant’s common stock (the “Selling Stockholder Prospectus”).

The Public Offering Prospectus and the Selling Stockholder Prospectus will be identical in all respects except for the following principal points:

·

they contain different front covers;

·

they contain different Use of Proceeds sections;

·

a Selling Stockholders section is included in the Selling Stockholder Prospectus;

·

they contain different Plan of Distribution sections; and

·

they contain different back covers.

The registrant has included in this registration statement, after the financial statements, a set of alternate pages to reflect the foregoing differences between the Public Offering Prospectus and the Selling Stockholder Prospectus.

The information in this prospectus is not complete and may be changed. We may not sell these securities until the Securities and Exchange Commission declares our registration statement effective. This prospectus is not an offer to sell these securities and is not soliciting an offer to buy these securities in any state where the offer or sale is not permitted.

Preliminary Prospectus

Subject to Completion, Dated January 29, 2014

EFACTOR GROUP CORP.

Up to [●] Shares of Common Stock

We are offering up to[●]shares of our common stock on a “best efforts” basis.  We are not required to sell any specific dollar amount or number of shares.  Our common stock has been quoted on the OTC Bulletin Board under the symbol “EFCT.”  On January 27, 2014, the last reported sale price of our common stock on the OTC Bulletin Board was $1.40 per share.

Investing in our common stock involves a high degree of risk.  You should carefully consider the matters discussed under the section entitled “Risk Factors” beginning on page 6 of this prospectus.

	Per Share	Total
Offering price	$	$
Placement Agent’s Fees	$	$
Proceeds, before offering expenses, to us	$	$

Monarch Bay Securities, LLC, which we refer to in this prospectus as the placement agent, has agreed to act as our exclusive placement agent in connection with this offering until the expiration of this offering. We intend to enter into a placement agent agreement with the placement agent, relating to the shares of common stock offered by this prospectus.  The placement agent will not purchase or sell any of the shares of common stock offered by us pursuant to this prospectus, and will not be required to sell any specific number or dollar amount of shares, but will use its “best efforts” to solicit offers to purchase the shares of common stock being offered.  Therefore, we will enter into a subscription agreement directly with investors in connection with this offering and confirmations and definitive prospectuses will be delivered, or otherwise made available, to all purchasers who agree to purchase shares of common stock. We expect to agree to pay the placement agent a cash fee equal to 8% of the gross proceeds received by investors who purchase shares in the offering.  In addition, we expect to agree to issue to the placement agent shares of our common stock equal to 4% of the aggregate amount of shares of common stock we issue to investors in connection with this offering. We estimate the total expenses of this offering, excluding the placement agent’s fees, will be approximately $[●].  Because there is no minimum offering amount required as a condition to closing in this offering, the actual public offering amount, placement agent fees, and proceeds to us, if any, are not presently determinable and may be substantially less than the total maximum offering amounts set forth above.  See “Plan of Distribution” for more information on this offering and the placement agent arrangements. 

The offering expires on the earlier of (i) the date upon which all of the shares being offered have been sold, or (ii) [●], 2014.  We may decide to terminate the offering at any time without further notice to investors.  All costs associated with the registration will be borne by us.

This prospectus covers the primary best efforts offering we are conducting for up to[●]shares of our common stock. We are concurrently conducting a resale offering for selling stockholders of 1,640,000 shares of our common stock, which is covered in a separate resale prospectus.

Neither the Securities and Exchange Commission nor any state securities commission has approved or

disapproved of these securities or determined if this prospectus is truthful or complete.  Any representation to the contrary is a criminal offense.

Placement Agent

Monarch Bay Securities, LLC

The date of this prospectus is        , 2014

TABLE OF CONTENTS

ABOUT THIS PROSPECTUS

This prospectus is part of a registration statement we filed with the Securities and Exchange Commission, or SEC.  You should rely only on the information provided in this prospectus and incorporated by reference in this prospectus.  We have not authorized anyone to provide you with information different from that contained in or incorporated by reference into this prospectus.  This prospectus does not constitute an offer to sell or a solicitation of an offer to buy any securities other than the common stock offered by this prospectus.  This prospectus does not constitute an offer to sell or a solicitation of an offer to buy any common stock in any circumstances in which such offer or solicitation is unlawful.  We are offering to sell, and seeking offers to buy, shares of common stock only in jurisdictions where offers and sales are permitted.

Neither the delivery of this prospectus nor any sale made in connection with this prospectus shall, under any circumstances, create any implication that there has been no change in our affairs since the date of this prospectus or that the information contained by reference to this prospectus is correct as of any time after its date.  The information in this prospectus is accurate only as of the date of this prospectus, regardless of the time of delivery of this prospectus or of any sale of common stock.  The rules of the SEC may require us to update this prospectus in the future.

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PROSPECTUS SUMMARY

This summary highlights certain information appearing elsewhere in this prospectus. As this is a summary, it does not contain all of the information that you should consider in making an investment decision. You should read the entire prospectus carefully, including the information under “Risk Factors” and our financial statements and the related notes included in this prospectus, before investing. We are not making an offer of these securities in any jurisdiction where the offer is not permitted.

Our Company

We operate a niche social network for entrepreneurs that is designed to provide our members with access to the people, tools, marketing and expertise to succeed and make real, trustworthy and lasting connections.  We operateEFactor.com, which, based on our management’s research, is one of the few niche social networks whose members are business owners and founders participating in a network dedicated to the specific requirements of entrepreneurs.  As of the date of this prospectus, we have over one million members, are present in all 195 countries listed by the United Nations and represent 240 industries. We also have various subsidiary service organizations, including a U.K. communications and public relations agency and a U.S. company that provides business owners and working professionals with around-the-clock access to a custom matched mentor, a global cross-industry peer community and repositories of knowledge to empower high performance in the workplace and business.

EFactor.com also provides a platform that enables access to a network of contacts, registration for networking events, advisory consulting, various business tools and a broad range of services and information. Revenue derived from our social network for the nine months ended September 30, 2013 and 2012 was $45,822 and $234,495, respectively. The balance of our revenue was derived from our acquisition of supplemental businesses, which totaled $578,136 and $0 for the nine month periods ended September 2013 and 2012, respectively.

We define “members” as individuals that sign-up through our custom built sign-up mechanism and set up an account (i.e. have “opted in”).  We define a “visitor” as anyone that visits theEFactor.com website whether as a member or a non-member.  We have approximately 1 million “Entrepreneurial” members.  Of these members, over a third are considered “active members” by visiting the site regularly, participating in our physical events and either responding to or reading our newsletters and other communications.  We have approximately 1.5-2 million visitors to our website monthly.

In addition to matches between peers, mentors and investors, we offer key support in four distinct areas:

·

Funding: We educate and assist entrepreneurs in their search for funding, including the different types of funding that may be available and the resources they may use to locate funding.  However, we do not supply funding, participate in the offering or sale of securities, or participate in any specific funding transactions in any way.

·

Knowledge: We provide key information, articles, webcasts, videos and advice and access to mentors and peers.

·

Cost savings: We negotiate discounts on products and services that entrepreneurs need.

·

Business Development: We connect members to relevant people via our proprietary algorithms and live events.

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We generate revenues from the following sources:

·

Member Fees:  We hold a variety of networking and informational events for our members and sell various membership packages to customers that allow users to access premium services via our website.

·

Sponsorships:We generate revenues from sponsors in a variety of ways.  Sponsors can gain exposure to our members either through placement or short write-ups in newsletters and event invitations or by sponsoring one of our events where they may provide access to their products or services (booth/stall) or by serving as a speaker or panelist at an event relating to their industry.

·

Advisory Services:  We promote and make available advisory and consulting services to members for support, introduction guidance and general mentoring of members in their pursuit of their entrepreneurial objectives, for which fees are charged.

·

Advertising: We started adding advertisement banners to our site in August 2013. We began receiving revenue generated from these banners from our advertising partners in December 2013.

Although EFactor is a global platform, our marketing efforts are focused on the following five core territories: United States, United Kingdom, India, China and The Netherlands. We plan for additional territories to be developed over time with live events taking place in those geographies where a high concentration of members evolves.

Corporate History

We were incorporated in Nevada on July 27, 2001.  At the time of our incorporation, we were in the business of developing and marketing easily maintained website systems, managed website hosting, search engine placement, email marketing and graphic design.  Prior to the reverse acquisition transaction described below, we did not have any business or operations and were considered a shell company under the federal securities laws. 

Reverse Acquisition of The E-Factor Corp.

On February 1, 2013, we entered into an Acquisition and Share Exchange Agreement (which we refer to herein as the Exchange Agreement) with The E-Factor Corp., a Delaware corporation (which we refer to herein as EFactor), and certain shareholders of EFactor, pursuant to which 20 holders of approximately 70% of the outstanding common stock of EFactor transferred to us 6,580,250 shares of common stock of EFactor in exchange for the issuance of: (a) 50,000,000 shares of our common stock; (b) 5,000,000 shares of Series A Convertible Preferred Stock; and (c) an additional 22,231,155 shares of our common stock of which 19,383,183 shares were issued upon the effectiveness of the 1:40 reverse stock split of our common stock (such transaction, the “Share Exchange”).  The Share Exchange closed on February 11, 2013.   Subsequent to the closing of the Share Exchange, we have acquired an additional 2,114,644 shares of EFactor in exchange for 11,693,528 shares of our common stock. We expect to acquire the remaining outstanding EFactor shares during the first quarter of 2014 in exchange for 3,906,244 additional shares of our common stock. As a result of the Share Exchange, EFactor became our majority-owned subsidiary.  We are now a holding company with all of our operations conducted through

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EFactor, which primarily consist of owning, operating and administering certain assets related to a social media network, on- and offline content and interests in a subsidiary that conducts business operations such as EQmentor and certain other intellectual property, as more fully discussed herein.

As of the closing of the Share Exchange, we had an insufficient number of authorized shares of common stock to fully satisfy our obligation to issue common stock to the EFactor shareholders under the Exchange Agreement.  As a result, we subsequently undertook a 1-for-40 reverse stock split and increased our authorized shares of common stock as discussed below, after which 19,383,183 of the 22,231,155 additional shares of common stock were issued.

Also pursuant to the Share Exchange, we agreed to issue 162,500 shares of our common stock to David S. Rector, our sole officer and director immediately prior to the closing of the Share Exchange, and 87,500 shares to Keith Gilmour.  These shares were issued to Messrs. Rector and Gilmour in consideration for prior services to our company and their assistance in closing the Share Exchange.   

Additionally, of the 5,000,000 shares of Series A Convertible Preferred Stock issued in the Share Exchange, 2,500,000 shares automatically converted into approximately 12,906,223 shares of our common stock upon the effective date of the 1-for-40 reverse stock split.  The remaining shares of Series A Preferred Stock are not convertible into shares of our common stock.  The key rights and preferences associated with the Series A Convertible Preferred Stock are described under “Description of Our Securities.”

On September 20, 2013, our board of directors and majority stockholders approved the following amendments to our Articles of Incorporation:

1.

to change our name to “EFactor Group Corp.”;

2.

to increase the number of authorized shares of our preferred stock from 10,000,000 shares, par value $0.001, to 20,000,000 shares, par value $0.001;

3.

to increase the number of authorized shares of our common stock from 100,000,000 shares to 175,000,000 shares; and

4.

to effect the 1-for-40 reverse split of our common stock described above.

On October 11, 2013, we filed a Certificate of Amendment to our Articles of Incorporation with the Secretary of State of the State of Nevada to reflect the name change, the increase in authorized preferred shares and the increase in authorized common stock.  Further, on October 15, 2013, we filed a Certificate of Change to our Articles of Incorporation with the Secretary of State of the State of Nevada effecting the 1-for-40 reverse stock split.

Corporate Offices

Our executive offices are currently located at 605 Market Street, Suite 600, San Francisco, California 94105 and our telephone number is (650) 380-8280.  Our website address iswww.efactor.com for the social networking site andwww.efactorgroup.com for the holding company.  The information on our website is not part of this prospectus.

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The Offering

Common Stock we are offering:	[●]shares
Offering Price:	$[●]per share
Common Stock outstanding prior to this offering:	55,037,066 shares
Common Stock to be outstanding after this offering:	[●]shares
Use of Proceeds:	We expect to receive net proceeds from this offering of approximately $[●] million after deducting the placement agent’s fees and our estimated offering expenses. We intend to use the net proceeds from this offering for working capital and other general corporate purposes including the repayment of up to $750,000 in outstanding indebtedness. We do not otherwise have any specific uses of the net proceeds planned.  However, we may use a portion of the proceeds for acquisitions of complementary businesses, technologies or other assets (although we are not a party to any agreements with respect to any such acquisitions as of the date of this prospectus).
Risk Factors:	Investing in our common stock involves a high degree of risk.  Please read “Risk Factors” and other information included in this prospectus for a discussion of factors you should carefully consider before deciding to invest in the securities offered in this prospectus.
Existing Trading Market:	The common stock offered in this prospectus is quoted on the OTC Bulletin Board under the symbol “EFCT.”

This prospectus covers the primary best efforts offering we are conducting for up to[●]shares of our common stock. We are concurrently conducting a resale offering for selling stockholders of 1,640,000 shares of our common stock, which is covered in a separate resale prospectus.

Unless we indicate otherwise, all information in this prospectus:

(1)

is based on55,037,066 shares of common stock outstanding as of January 24, 2014;

(2)

reflects a 1-for-40 reverse stock split of our issued and outstanding shares of common stock effected on November 4, 2013 and the corresponding adjustment of all common stock price, per share and stock option exercise price data; and

(3) 

excludes3,827,537 shares of our common stock issuable upon exercise of outstanding stock options under our equity incentive plan at a weighted average exercise price of $0.53 per share, with6,401,295 shares remaining available for future grants under such plan. 

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RISK FACTORS

Investing in our securities involves a high degree of risk. Before purchasing our common stock, you should carefully consider the following risk factors as well as other information contained in this prospectus, including our financial statements and the related notes. The risks and uncertainties described below are not the only ones facing us. Additional risks and uncertainties that we are unaware of, or that we currently deem immaterial, also may become important factors that affect us. If any of the following risks occur, our business, financial condition or results of operations could materially and adversely affected. In that case, the trading price of our securities could decline, and you may lose some or all of your investment.

We have a short operating history in a new, relatively unproven market, which makes it difficult to evaluate our future prospects and may increase the risk that we will not be successful.

We have a short operating history in a new and unproven market that may not develop as expected. This short operating history makes it difficult to effectively assess our future prospects. You should consider our business and prospects in light of the risks and difficulties we encounter in this rapidly evolving market. These risks and difficulties include our ability to, among other things:

·

increase our number of registered members and member engagement;  

·

avoid interruptions or disruptions in our service or slower than expected website load times;

·

develop a scalable, high-performance technology infrastructure that can efficiently and reliably handle increased member usage globally, as well as the deployment of new features and products;

·

responsibly use the data that our members share with us to provide solutions that make our members more successful and productive and that are critical to the hiring and marketing needs of enterprises and entrepreneurial organizations;

·

increase revenue from the solutions we provide;

·

continue to earn and preserve our members’ trust with respect to their entrepreneurial reputation and information;

·

process, store and use personal data in compliance with governmental regulation and other legal obligations related to privacy;

·

successfully compete with other companies that are currently in, or may in the future enter, the online entrepreneurial networking space;

·

hire, integrate and retain world class talent; and

·

successfully expand our business, especially internationally.

If the market for niche online networks for entrepreneurs does not develop as we expect, or if we fail to address the needs of this market, our business will be harmed.

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We may not timely and effectively scale and adapt our existing technology and network infrastructure to ensure that our website is accessible within an acceptable load time.

A key element to our continued growth is our website performance, which is the ability of our visitors (which includes all visitors to our website, regardless of whether or not they are a member), enterprises and entrepreneurial organizations in all geographies to access our website within acceptable load times.   We have experienced, and may in the future experience, website disruptions, outages and other performance problems due to a variety of factors, including infrastructure changes, human or software errors, capacity constraints due to an overwhelming number of members accessing our website simultaneously, and denial of service or fraud or security attacks.  In some instances, we may not be able to identify the cause or causes of these website performance problems within an acceptable period of time. It may become increasingly difficult to maintain and improve our website performance, especially during peak usage times and as our solutions become more complex and our user traffic increases.  If our website is unavailable when members attempt to access it or does not load as quickly as they expect, members may seek other websites to obtain the information for which they are looking, and may not return to our website as often in the future, or at all.  This would negatively impact our ability to attract members, enterprises and entrepreneurial organizations and increase engagement on our website.  We expect to continually make significant investments to maintain and improve website performance and to enable rapid releases of new features and products.  To the extent that we do not effectively address capacity constraints, upgrade our systems as needed and continually develop our technology and network architecture to accommodate actual and anticipated changes in technology, our business and operating results may be harmed.

We are in the process of implementing a disaster recovery program, which allows us to move production to a back-up data center in the event of a catastrophe. We currently do not provide a real-time back-up data center, although we do back up all of our data. Accordingly, if our primary data center shuts down, there will be a period of time that the website will remain shut down while the transition to the back-up data center takes place.

Our systems may be vulnerable to damage or interruption from catastrophic occurrences such as earthquakes, floods, fires, power loss, telecommunication failures, terrorist attacks and similar events. Our U.S. facilities where we currently lease our computer and telecommunications equipment may suffer from storms and hurricanes. Despite any precautions we may take, the occurrence of a natural disaster or other unanticipated problems at our hosting facilities could result in lengthy interruptions in our services.

We do not carry business interruption insurance sufficient to compensate us for the potentially significant losses, including the potential harm to the future growth of our business that may result from interruptions in our service as a result of system failures.

If our security measures are compromised, or if our website is subject to attacks that degrade or deny the ability of members or customers to access our solutions, members and customers may curtail or stop their use of our solutions.

Our solutions involve the storage and transmission of members’ and customers’ information, some of which may be private. Security breaches could expose us to a risk of loss of this information, which could result in potential liability and litigation.  Like all websites, our website is vulnerable to computer viruses, break-ins, phishing attacks, attempts to overload our servers with denial-of-service or other attacks and similar disruptions from unauthorized use of our computer systems, any of which could lead to interruptions, delays, or website shutdowns, causing loss of critical data or the unauthorized disclosure or use of personally identifiable or other confidential information.  If the security of our website is compromised and we experience website performance or availability problems, the complete

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shutdown of our website, or the loss or unauthorized disclosure of confidential information, our members or customers may lose trust and confidence in us, and decrease or terminate the use of our website.  Further, outside parties may attempt to fraudulently induce employees, members or customers to disclose sensitive information in order to gain access to our information or our members’ or customers’ information. Because the techniques used to obtain unauthorized access, disable or degrade service, or sabotage systems change frequently, are often are not recognized until launched against a target and may originate from less regulated and remote areas around the world, we may be unable to proactively address these techniques or to implement adequate preventative measures.  Any or all of these issues could negatively impact our ability to attract new members and increase engagement by existing members, cause existing members to close their accounts or existing customers to cancel their contracts, subject us to third-party lawsuits, regulatory fines or other action or liability, thereby harming our operating results.

We have an immediate need for capital and will need to raise additional capital even after this financing to operate our business. 

As of September 30, 2013, we had a minimal amount of cash on hand and we are presently unable to meet our current operating expenses.  Even if we are able to raise the full amount of this financing ($10 million), of which no assurances can be given, we may need additional capital to fund our operations.  Additional sources of financing might not be available on favorable terms, if at all.  There is no assurance that we will be able to raise the additional funds needed to fund our business.  If we are not able to raise such sufficient capital, our continued operations will be in significant jeopardy and we may be forced to materially scale back, alter or cease operations, which would lead to a significant decrease in the value of your investment or even the lose the entire amount of your investment.  Moreover, any additional sources of financing will likely involve the issuance of our equity securities, which would have a dilutive effect on your investment.  In addition, the timing of the growth of our business is also dependant on our abilities to obtain credit facilities such as asset based financing facilities, which may be unavailable to us on favorable terms or at all.

If we are unable to meet our future capital needs, we may be required to reduce or curtail operations.

To date, we have relied on funding from investors to fund operations, and we have generated limited revenue.  We have limited cash liquidity and capital resources.  Our future capital requirements will depend on many factors, including our ability to develop our intellectual property successfully, our ability to generate positive cash flow from operations, and our ability to obtain financing in the capital markets.  Our business plan requires substantial additional funding beyond our anticipated cash flow from operations. If we are unable to meet our future capital needs, we may be required to reduce or curtail operations.

Our core value of putting our members first may conflict with the short-term interests of our business.

One of our core values is to make decisions based on the best interests of our members, which we believe is essential to increasing our member growth rate and engagement. Therefore, in the past, we have forgone, and may in the future forgo, certain expansion or short-term revenue opportunities that we do not believe are in the best interests of our members, even though it may negatively impact our operating results in the short term. In addition, this core value may cause disagreements, or negatively impact our relationships, with our existing or prospective customers. This could result in enterprises and organizations blocking access to our website. Our decisions may not result in the long-term benefits that we expect, in which case our member engagement, business and operating results could be harmed.

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The number of our registered members is higher than the number of actual members, and a substantial majority of our page views are generated by a minority of our members.

The number of registered members in our network is higher than the number of actual members because some members have multiple registrations, other members have switched email addresses and no longer have access to their earlier addresses, and others may have registered under fictitious names. While we attempt to identify these accounts, we may not be able to accurately identify the number of actual members, and thus we rely on the number of registered members as our measure of the size of our network. Further, a substantial number of our members do not visit our website or our events on a monthly basis.  If the number of our actual members does not meet our expectations or we are unable to increase the breadth and frequency of our visiting members, then our business may not grow as fast as we expect, which will harm our operating and financial results and may cause our stock price to decline.

If it is determined by SEC or any other applicable regulatory authority that we are a broker-dealer, crowd-funding intermediary or financial advisor, and that we are not in compliance with the rules and regulations applicable to broker-dealers, crowd-funding intermediaries and/or financial advisors, we may be subject to civil and/or criminal penalties.

If the SEC determines that we are a broker-dealer, investment adviser or crowd-funding portal, we would need to register with the SEC.  Section 3(a)(4) of the Securities Exchange Act of 1934, as amended, or Exchange Act, states that a “broker” is “any person engaged in the business of effecting transactions in securities for the account of others.”  Such brokers (and dealers) are required to be registered under Section 15(a)(1) of the Exchange Act, which makes it unlawful for “any broker or dealer . . . to effect any transactions in, or to induce or attempt to induce the purchase or sale of, any security . . . unless such broker or dealer is registered.  If the SEC determines that we are an investment advisor, we must register as an investment adviser with the SEC pursuant to the Investment Advisers Act of 1940, or Investment Advisers Act.  Section 202(a)(11) of the Investment Advisers Act defines an investment adviser as any person or firm that (i) for compensation; (ii) is engaged in the business of; (iii) providing advice to others or issuing reports or analyses regarding securities.  

Registration requirements for broker-dealers and investment advisers are significant and burdensome.  Broker-dealers must register with the SEC by filing an application on Form BD, become a member of a self-regulatory organization such as the Financial Industry Regulatory Authority, as well as a member of the Securities Investor Protection Corporation.  Furthermore, broker-dealers are required to be licensed in the states where they conduct business as a broker-dealer, and certain individuals employed by broker-dealers must also meet certain qualifications, including passing the Series 7 exam.  In addition, if we are deemed to be an investment advisor and are required to register with the SEC as an investment adviser, we will become subject to the requirements of the Investment Advisers Act.  The Investment Advisers Act requires: (i) fiduciary duties to clients; (ii) substantive prohibitions and requirements; (iii) contractual requirements; (iv) record-keeping requirements; and (v) administrative oversight by the SEC, primarily by inspection.  Requirements and obligations imposed on broker-dealers, investment advisers and crowd-funding intermediaries can be burdensome and costly.  For example, if the SEC determines that we are an “Internet Investment Adviser” and that we use an interactive website to provide investment advice, we would likely have to register as an investment adviser in every state because our entrepreneur members can come from any state, at any time. If it is deemed that we are out of compliance with such rules and regulations, we may be subject to civil and/or criminal penalties.

If any of our members engages in the unregistered sale of securities through the use of our website or otherwise without an exemption from registration under the Securities Act of 1933, our members could be subject to civil and/or criminal liability.  Members that are found to be civilly or criminally liable for the unregistered sale of non-exempt securities could seek to hold us liable.

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Our website, and the services offered in connection with our website, is made available by us for educational purposes only, to provide a networking platform for entrepreneurs and to give general information and a general understanding of available financing opportunities.  Although our website and related services are not meant to facilitate, support or negotiate any transactions involving the offer to purchase or sale or the purchase or sale of securities, it is possible that our members, while using our website, will facilitate a transaction involving the unregistered purchase or sale of non-exempt securities. Engaging in an unregistered offer to purchase or sale or the purchase or sale of securities without a valid exemption from registration under the Securities Act of 1933, as amended, or the Securities Act, could result in a member being subject to civil or criminal liability.  A member that is held civilly or criminally liable for the unregistered purchase or sale of non-exempt securities could seek to hold us liable.  Defending against any such actions could be costly to us and may require our management to spend significant time and effort on these matters, which would otherwise be spent overseeing our operations.  Further, should any member be successful in any such action, we could be required to pay a significant sum of damages, which could have a material adverse impact on our operations.

If our members’ profiles are out-of-date, inaccurate or lack the information that members and customers desire, we may not be able to realize the full potential of our network, which could adversely impact the growth of our business.

If our members do not update their information or provide accurate and complete information when they join or do not establish sufficient connections, the value of our network may be negatively impacted because our value proposition as an entrepreneurial network and as a source of accurate and comprehensive data will be weakened. Incomplete or outdated member information would diminish the ability of our matching algorithm to connect members with relevant target peers or audiences and our ability to provide our customers with valuable insights. Therefore, we must add features, products and services that will bring value to our members and motivate them to contribute additional, timely and accurate information to their profile and our network. If we fail to successfully motivate our members to do so, our business and operating results could be adversely affected.

We process, store and use personal information and other data, which subjects us to governmental regulation and other legal obligations related to privacy, and our actual or perceived failure to comply with such obligations could harm our business.

We receive, store and process personal information and other member data, and we enable our members to share their personal information with each other and with third parties. There are numerous federal, state and local laws around the world regarding privacy and the storing, sharing, use, processing, disclosure and protection of personal information and other member data, the scope of which are changing, subject to differing interpretations, and may be inconsistent between countries or conflict with other rules. We generally comply with industry standards and are subject to the terms of our privacy policies and privacy-related obligations to third parties (including voluntary third-party certification bodies such as TRUSTe). We strive to comply with all applicable laws, policies, legal obligations and industry codes of conduct relating to privacy and data protection, to the extent possible. However, it is possible that these obligations may be interpreted and applied in a manner that is inconsistent from one jurisdiction to another and may conflict with other rules or our practices. Any failure or perceived failure by us to comply with our privacy policies, our privacy-related obligations to members or other third parties, or our privacy-related legal obligations, or any compromise of security that results in the unauthorized release or transfer of personally identifiable information or other member data, may result in governmental enforcement actions, litigation or public statements against us by consumer advocacy groups or others and could cause our members and customers to lose trust in us, which could have an adverse effect on our business. Additionally, if third parties we work with, such as customers, vendors or

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developers, violate applicable laws or our policies, such violations may also put our members’ information at risk and could in turn have an adverse effect on our business.

Public scrutiny of Internet privacy issues may result in increased regulation and different industry standards, which could deter or prevent us from providing our current products and solutions to our members and customers, thereby harming our business.

The regulatory framework for privacy issues worldwide is currently in flux and is likely to remain so for the foreseeable future. Practices regarding the collection, use, storage, transmission and security of personal information by companies operating over the Internet have recently come under increased public scrutiny. The U.S. government, including the Federal Trade Commission and the Department of Commerce, has announced that it is reviewing the need for greater regulation for the collection of information concerning consumer behavior on the Internet, including regulation aimed at restricting certain targeted advertising practices. In addition, the European Union is in the process of proposing reforms to its existing data protection legal framework, which may result in a greater compliance burden for companies with members in Europe. Various government and consumer agencies have also called for new regulation and changes in industry practices.

Our business, including our ability to operate and expand internationally, could be adversely affected if legislation or regulations are adopted, interpreted, or implemented in a manner that is inconsistent with our current business practices and that require changes to these practices, the design of our website, products, features or our privacy policy. In particular, the success of our business has been, and we expect will continue to be, driven by our ability to use the data that our members share with us in a responsible manner. Therefore, our business could be harmed by any significant change to applicable laws, regulations or industry practices regarding the use or disclosure of data our members choose to share with us, or regarding the manner in which the express or implied consent of consumers for such use and disclosure is obtained. Such changes may require us to modify our products and features, possibly in a material manner, and may limit our ability to develop new products and features that make use of the data that our members voluntarily share with us.

  Our business is subject to a variety of U.S. and foreign laws, many of which are unsettled and still developing and which could subject us to claims or otherwise harm our business.

We are subject to a variety of laws in the United States and abroad, including laws regarding data retention, privacy and consumer protection that are continuously evolving and developing. The scope and interpretation of the laws that are or may be applicable to us are often uncertain and may be conflicting, particularly laws outside the United States. For example, laws relating to the liability of providers of online services for activities of their members and other third parties are currently being tested by a number of claims, including actions based on invasion of privacy and other torts, unfair competition, copyright and trademark infringement, and other theories based on the nature and content of the materials searched, the ads posted, or the content provided by members. In addition, regulatory authorities around the world are considering a number of legislative and regulatory proposals concerning data protection and other matters that may be applicable to our business. It is also likely that as our business grows and evolves and our solutions are used in a greater number of countries, we will become subject to laws and regulations in additional jurisdictions. It is difficult to predict how existing laws will be applied to our business and the new laws to which we may become subject. See the discussion included in “Government Regulation” under Description of Business.

If we are not able to comply with these laws or regulations or if we become liable under these laws or regulations, we could be directly harmed, and we may be forced to implement new measures to reduce our exposure to this liability. This may require us to expend substantial resources or to discontinue

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certain solutions, which would negatively affect our business, financial condition and results of operations. In addition, the increased attention focused upon liability issues as a result of lawsuits and legislative proposals could harm our reputation or otherwise impact the growth of our business. Any costs incurred as a result of this potential liability could harm our business and operating results.

We expect our operating results to fluctuate on a quarterly and annual basis, which may result in a decline in our stock price if such fluctuations result in a failure to meet the expectations of securities analysts or investors.

Our revenue and operating results could vary significantly from quarter-to-quarter and year-to-year and may fail to match our past performance because of a variety of factors, some of which are outside of our control. Any of these events could cause the market price of our common stock to fluctuate. Factors that may contribute to the variability of our operating results include:

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other social networks struggle to show a steady business model which may adversely affect industry price/earnings ratios;

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our commitment to putting our members first even if it means forgoing short-term revenue opportunities;

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the cost of investing in our technology infrastructure may be greater than we anticipate;

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our ability to increase our member base and member engagement;

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disruptions or outages in our website availability, actual or perceived breaches of privacy, and compromises of our member data;

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the entrance of new competitors in our market whether by established companies or the entrance of new companies;

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changes in our pricing policies or those of our competitors;

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macroeconomic changes, in particular, deterioration in labor markets, which would adversely impact sales of our content, products and services, or economic growth that does not lead to job growth, for instance increases in productivity;

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the timing and costs of expanding our field sales organization and delays or inability in achieving expected productivity;

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our ability to acquire and increase sales of our products and solutions to new customers and expand sales of additional products and solutions to our existing customers;

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the extent to which existing customers renew their agreements with us and the timing and terms of those renewals; and

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general industry and macroeconomic conditions.

Given our short operating history and the rapidly evolving market of online entrepreneurial networks, our historical operating results may not be useful to you in predicting our future operating results. We believe our rapid growth has masked the cyclicality and seasonality of our business. As our revenue growth rate slows, we expect that the cyclicality and seasonality in our business may become

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more pronounced and may in the future cause our operating results to fluctuate. In particular, we expect sales of content, products and services to be weaker in the first quarter of the year due to budgetary cycles and sales of our products and services to be weaker in the third quarter of the year as Internet usage during the summer months generally slows. In addition, global economic concerns continue to create uncertainty and unpredictability and add risk to our future outlook. Sovereign debt issues and economic uncertainty in the United States and Europe and around the world raise concerns in markets important to our business. An economic downturn in any particular region in which we do business or globally could result in reductions in sales of our hiring and products and services, decreased renewals of existing arrangements and other adverse effects that could harm our operating results.

We expect to face increasing competition in the market for online entrepreneurial networks from social networking sites and Internet search companies, among others, as well as continued competition for customers of our hiring and products and services.

We face significant competition in all aspects of our business, and we expect such competition to increase, particularly in the market for online entrepreneurial networks.

Our industry is evolving rapidly and is becoming increasingly competitive. Larger and more established companies may focus on our market and could directly compete with us. Smaller companies, including application developers, could also launch new products and services that compete with us and that could gain market acceptance quickly. We also expect our existing competitors in the markets for hiring and products and services to continue to focus on these areas. A number of these companies may have greater resources than us, which may enable them to compete more effectively. Additionally, members of social networks may choose to use, or increase their use of, those networks for entrepreneurial purposes, which may result in those members decreasing or eliminating their use of our website. Companies that currently focus on social networking could also expand their focus to entrepreneurs. We and other companies have historically established alliances and relationships with some of these companies to allow broader exposure to members and access to data on the Internet. We may also, in the future, establish alliances or relationships with other competitors or potential competitors. To the extent companies terminate such relationships and establish alliances and relationships with others, our business could be harmed. Specifically, we compete for members, enterprises and entrepreneurial organizations as discussed below.

The market for online entrepreneurial networks is new and rapidly evolving. Other companies such as Facebook, Google and LinkedIn could develop competing solutions. Further, some of these companies are partnering with third parties to offer products and services that could compete with ours. Our competitors may announce new products, services or enhancements that better address changing industry standards or the needs of members and customers, such as mobile access. Any such increased competition could cause pricing pressure, loss of market share or decreased member engagement, any of which could adversely affect our business and operating results. Internet search engines could also change their methodologies in ways that adversely affect our ability to optimize our page rankings within their search results.

With respect to the products and services solutions we offer our members, we compete with online and offline outlets that generate revenue from similar channels. To the extent competitors are better able to provide cost-effective access to attractive demographics, either through new business models or increased user volume, we may not be successful in increasing our revenue from these acquisitions and products and our business would be harmed.

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Finally, other companies that provide content for entrepreneurs could develop more compelling offerings that compete with our premium subscriptions and adversely impact our ability to sell and renew subscriptions to our members.

Our business depends on continued and unimpeded access to our products and services on the Internet by our users and advertisers. If we or our users experience disruptions in Internet service or if Internet service providers are able to block, degrade or charge for access to our products and services, we could incur additional expenses and the loss of users and advertisers.

We depend on the ability of our users and advertisers to access the Internet. Currently, this access is provided by companies that have significant market power in the broadband and Internet access marketplace, including incumbent telephone companies, cable companies, mobile communications companies, government-owned service providers, device manufacturers and operating system providers, any of whom could take actions that degrade, disrupt or increase the cost of user access to our products or services, which would, in turn, negatively impact our business. The adoption of any laws or regulations that adversely affect the growth, popularity or use of the Internet, including laws or practices limiting Internet neutrality, could decrease the demand for, or the usage of, our products and services, increase our cost of doing business and adversely affect our operating results. We also rely on other companies to maintain reliable network systems that provide adequate speed, data capacity and security to us and our users. As the Internet continues to experience growth in the number of users, frequency of use and amount of data transmitted, the Internet infrastructure that we and our users rely on may be unable to support the demands placed upon it. The failure of the Internet infrastructure that we or our users rely on, even for a short period of time, could undermine our operations and harm our operating results.

Our products and services may contain undetected software errors, which could harm our business and operating results.

Our products and services incorporate complex software and we encourage employees and consultants to quickly develop and help us launch new and innovative features. Our software has contained, and may now or in the future contain, errors, bugs or vulnerabilities. Some errors in our software code may only be discovered after the product or service has been released. Any errors, bugs or vulnerabilities discovered in our code after release could result in damage to our reputation, loss of users, loss of platform partners, loss of advertisers or advertising revenue or liability for damages, any of which could adversely affect our business and operating results.

Our business depends on a strong brand, and any failure to maintain, protect and enhance our brand would hurt our ability to retain or expand our base of members, enterprises and entrepreneurial organizations, or our ability to increase their level of engagement.

We have developed a strong brand that we believe has contributed significantly to the success of our business. Our brand is predicated on the idea that individual entrepreneurs will find immense value in building and maintaining their personal and business identities and reputations on our platform. Maintaining, protecting and enhancing the “EFactor” brand is critical to expanding our base of members, enterprises, advertisers, corporate customers and other partners, and increasing their engagement with our website, and will depend largely on our ability to maintain member trust, be a technology leader and continue to provide high-quality solutions, which we may not do successfully. If we do not successfully maintain a strong brand, our business could be harmed.

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We may not be able to successfully halt the operations of websites that aggregate our data as well as data from other companies, including social networks, or copycat websites that have misappropriated our data in the past or may misappropriate our data in the future.

From time to time, third parties have attempted to misappropriate our data through website scraping, robots or other means and aggregated this data on their websites with data from other companies.  In addition, “copycat” websites have attempted to misappropriate data on our network and attempted to imitate our brand or the functionality of our website. When we have become aware of such websites, we have employed technological or legal measures in an attempt to halt their operations. However, we may not be able to detect all such websites in a timely manner and, even if we could, technological and legal measures may be insufficient to stop their operations. In some cases, particularly in the case of websites operating outside of the United States, our available remedies may not be adequate to protect us against such websites. Regardless of whether we can successfully enforce our rights against these websites, any measures that we may take could require us to expend significant financial or other resources.

Failure to protect or enforce our intellectual property rights could harm our business and operating results.

We regard the protection of our trade secrets, copyrights, trademarks, trade dress, domain names and patents as critical to our success. In particular, we must maintain, protect and enhance the “EFactor” brand. We strive to protect our intellectual property rights by relying on federal, state and common law rights, as well as contractual restrictions. We enter into confidentiality and invention assignment agreements with our employees and contractors, and confidentiality agreements with parties with whom we conduct business in order to limit access to, and disclosure and use of, our proprietary information. However, these contractual arrangements and the other steps we have taken to protect our intellectual property may not prevent the misappropriation of our proprietary information or deter independent development of similar technologies by others.

We pursue the registration of our domain names, trademarks, and service marks in the United States, Europe and in certain other locations. Effective trade secret, copyright, trademark, trade dress, domain name and patent prosecution is expensive to develop and maintain, both in terms of initial and on-going registration requirements and the costs of defending our rights. We are seeking to protect our trademarks, patents, and domain names in an increasing number of jurisdictions, a process that is expensive and may not be successful or which may not pursue in every location. We may, over time, increase our investment in protecting our innovations through increased patent filing that is expensive and time-consuming.

Litigation may be necessary to enforce our intellectual property rights, protect our respective trade secrets or determine the validity and scope of proprietary rights claimed by others.  Any litigation of this nature, regardless of outcome or merit, could result in substantial costs and diversion of management and technical resources, any of which could adversely affect our business and operating results.  We may incur significant costs in enforcing our trademarks against those who attempt to imitate our “EFactor” brand. If we fail to maintain, protect and enhance our intellectual property rights, our business and operating results may be harmed and the market price of our common stock could decline.

We may be subject to legal proceedings and litigation, including intellectual property and privacy disputes, which are costly to defend and could harm our business and operating results.

We are party to lawsuits in the normal course of business.  Litigation is often expensive and disruptive to normal business operations. We may face in the future allegations and lawsuits that we have infringed the intellectual property and other rights of third parties, including patents, privacy, trademarks,

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copyrights and other rights.  Litigation, and particularly the patent infringement and class action matters we are facing or may face, may be protracted and expensive, and the results are difficult to predict. Adverse outcomes may result in significant settlement costs or judgments, require us to modify our products and features while we develop non-infringing substitutes or require us to stop offering certain features.

In addition, we use open source software in our solutions and will use open source software in the future. From time to time, we may face claims against companies that incorporate open source software into their products, claiming ownership of, or demanding release of, the source code, the open source software and/or derivative works that were developed using such software, or otherwise seeking to enforce the terms of the applicable open source license. These claims could also result in litigation, require us to purchase a costly license or require us to devote additional research and development resources to change our solutions, any of which would have a negative effect on our business and operating results.

Although the results of litigation and claims cannot be predicted with certainty, we do not believe that the final outcome of any matter that we currently face will have a material adverse effect on our business. However, there can be no assurance that our expectations will prove correct, and even if these matters are not resolved in our favor or without significant cash settlements, these matters, and the time and resources necessary to litigate or, resolve them, could harm our business, our operating results, our reputation or the market price of our common stock.

If we do not continue to attract new customers, or if existing customers do not renew their subscriptions, renew on less favorable terms, or fail to purchase additional solutions, we may not achieve our revenue projections, and our operating results would be harmed.

In order to grow our business, we must continually attract new customers, sell additional solutions to existing customers and reduce the level of non-renewals in our business. Our ability to do so depends in large part on the success of our sales and marketing efforts. We do not typically enter into long-term contracts with our customers, and even when we do, they can generally terminate their relationship with us. We have limited historical data with respect to rates of customer renewals, upgrades and expansions, so we may not accurately predict future trends for any of these metrics. Furthermore, unlike traditional software companies, the nature of our products and solutions is such that customers may decide to terminate or not renew their agreements with us without causing significant disruptions to their own businesses.

The rate at which we expand our customer base or increase our customers’ renewal rates may decline or fluctuate because of several factors, including the prices of our solutions, the prices of products and services offered by our competitors, reduced hiring by our customers or reductions in their hiring or marketing spending levels due to macroeconomic or other factors and the efficacy and cost-effectiveness of our solutions. If we do not attract new customers or if our customers do not renew their agreements for our solutions, renew on less-favorable terms, or do not purchase additional functionality or offerings, our revenue may grow more slowly than expected or decline.

Ultimately, attracting new customers and retaining existing customers requires that we continue to provide high quality solutions that our customers value. In particular, our content, products and services customers will discontinue their purchases of our solutions if we fail to effectively connect them with the talent they seek, and our premium subscribers will discontinue their subscriptions if they do not find the networking and business opportunities that they value.  We must continue to demonstrate to our customers that using our solutions and products are the most effective and cost-efficient way to maximize their business results. Even if our products and services are providing value to our customers, advertisers

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are sensitive to general economic downturns and reductions in consumer spending, among other events and trends, which generally results in reduced advertising expenditures and could adversely affect sales of our products and services. If we fail to provide high quality products and convince customers of our value proposition, we may not be able to retain existing customers or attract new customers, which would harm our business and operating results.

Because we recognize most of the revenue from our content, products and services and our premium subscriptions over the term of the agreement, a significant downturn in these businesses may not be immediately reflected in our operating results.

We recognize revenue from sales of our content, products and services and premium subscriptions over the terms of the agreements, which are typically 12 months. As a result, a significant portion of the revenue we report in each quarter is generated from agreements entered into during previous quarters. Consequently, a decline in new or renewed agreements in any one quarter may not significantly impact our revenue in that quarter but will negatively affect our revenue in future quarters. In addition, we may be unable to adjust our fixed costs in response to reduced revenue. Accordingly, the effect of significant declines in the sales of these offerings may not be reflected in our short-term results of operations.

We depend on world class talent to grow and operate our business, and if we are unable to hire, retain and motivate our personnel, we may not be able to grow effectively.

Our future success will depend upon our continued ability to identify, hire, develop, motivate and retain world class talent. Our ability to execute efficiently is dependent upon contributions from all of our employees, in particular our senior management team. Key institutional knowledge remains with a small group of long-term employees and directors whom we may not be able to retain. We may not be able to retain the services of any of our long-term employees or other members of senior management in the future. We do not maintain key person life insurance for any employee.  In addition, from time to time, there may be changes in our senior management team that may be disruptive to our business. If our senior management team fails to work together effectively and to execute our plans and strategies on a timely basis, our business could be harmed.

Our growth strategy also depends on our ability to expand and retain our organization with world class talent. Identifying, recruiting, training and integrating qualified individuals will require significant time, expense and attention. In addition to hiring new employees, we must continue to focus on retaining our best talent. Competition for these resources is intense, particularly in the San Francisco Bay area, where our headquarters is located. If we are not able to effectively increase and retain our talent, our ability to achieve our strategic objectives will be adversely impacted, and our business will be harmed.

We believe that our culture and acquisitive nature has the potential to be a key contributor to our success.  We expect to continue to hire aggressively as we expand, especially in field sales and internationally. If we do not continue to develop our corporate culture as we grow and evolve, including maintaining our culture of transparency with our employees, it could harm our ability to foster the innovation, creativity and teamwork we believe we need to support our growth.

Many individuals are using devices other than personal computers to access the Internet. If members with these devices do not widely adopt solutions we develop for these devices, our business could be adversely affected.

The number of people who access the Internet through devices other than personal computers, including mobile telephones, personal digital assistants, smart phones and handheld tablets or computers,

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has increased dramatically in the past few years and is projected to continue to increase. If we are unable to develop mobile solutions to meet the needs of our members, our business could suffer. Additionally, as new devices and new platforms are continually being released, it is difficult to predict the problems we may encounter in developing versions of our solutions for use on these alternative devices, and we may need to devote significant resources to the creation, support, and maintenance of such devices.

Enterprises or organizations, including governmental agencies, may restrict access to our website, which could lead to the loss or slowing of growth in our member base or the level of member engagement.

Our solutions depend on the ability of our members to access the Internet and our website. Enterprises or professional organizations, including governmental agencies, could block access to our website or the Internet generally for a number of reasons such as security or confidentiality concerns or regulatory reasons, or they may adopt policies that prohibit listing the employers’ names on their employees’ profiles in order to minimize the risk that employees will be contacted and hired by other employers. For example, the government of the People’s Republic of China previously blocked access to our site in China for a short period of time. We cannot assure you that the Chinese government will not block access to one or more of our features and products or our entire site in China for a longer period of time or permanently. If these entities block or limit access to our website or adopt policies restricting our members from providing us with accurate and up-to-date information, the value of our network could be negatively impacted, which would adversely affect our ability to offer compelling hiring and products and services and subscriptions to our members, enterprises, entrepreneurial organizations and customers.

If Internet search engines’ methodologies are modified or our search result page rankings decline for other reasons, our member engagement could decline.

We depend in part on various Internet search engines, such as Google, Bing and Yahoo!, to direct a significant amount of traffic to our website. Our ability to maintain the number of visitors directed to our website is not entirely within our control. Our competitors’ search engine optimization efforts may result in their websites receiving a higher search result page ranking than ours, or Internet search engines could revise their methodologies in an attempt to improve their search results, which could adversely affect the placement of our search result page ranking. If search engine companies modify their search algorithms in ways that are detrimental to our new user growth or in ways that make it harder for our members to use our website, or if our competitors’ optimization efforts are more successful than ours, overall growth in our member base could slow, member engagement could decrease, and we could lose existing members. These modifications may be prompted by search engine companies entering the online entrepreneurial networking market or aligning with competitors. Our website has experienced fluctuations in search result rankings in the past, and we anticipate similar fluctuations in the future. Any reduction in the number of members directed to our website would harm our business and operating results.

Our growth depends in part on the success of our strategic relationships with third parties.

We anticipate that we will continue to depend on relationships with various third parties, including technology and content providers to grow our business. Identifying, negotiating and documenting relationships with third parties require significant time and resources, as does integrating third-party content and technology. Our agreements with technology and content providers and similar third parties are typically non-exclusive and do not prohibit them from working with our competitors or from offering competing services. Our competitors may be effective in providing incentives to these parties to favor their solutions or may prevent us from developing strategic relationships with these parties. In addition, these third parties may not perform as expected under our agreements with them, and we have had, and may in the future have, disagreements or disputes with these parties, which could

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negatively affect our brand and reputation. It is possible that these third parties may not be able to devote the resources we expect to the relationship. If we are unsuccessful in establishing or maintaining our relationships with these third parties, our ability to compete in the marketplace or to grow our revenue could be impaired, and our operating results would suffer. Even if we are successful, these relationships may not result in improved operating results.

If currency exchange rates fluctuate substantially in the future, the results of our operations, which are reported in U.S. dollars, could be adversely affected.

As we continue to expand our international operations, we become more exposed to the effects of fluctuations in currency exchange rates. We incur expenses for employee compensation and other operating expenses at our non-U.S. locations in the local currency, and an increasing percentage of our international revenue is from customers who pay us in currencies other than the U.S. dollar. Fluctuations in the exchange rates between the U.S. dollar and those other currencies could result in the dollar equivalent of such expenses being higher and/or the dollar equivalent of such foreign-denominated revenue being lower than would be the case if exchange rates were stable. This has resulted in losses on foreign currency exchange in the past and could have a negative impact on our reported operating results. To date, we have not engaged in any hedging strategies, and any such strategies, such as forward contracts, options and foreign exchange swaps related to transaction exposures that we may implement to mitigate this risk may not eliminate our exposure to foreign exchange fluctuations.

The intended tax benefits of our corporate structure and intercompany arrangements depend on the application of the tax laws of various jurisdictions and on how we operate our business.

Our corporate structure and intercompany arrangements, including the manner in which we develop and use our intellectual property and the transfer pricing of our intercompany transactions, are intended to reduce our worldwide effective tax rate. The application of the tax laws of various jurisdictions, including the United States, to our international business activities is subject to interpretation and depends on our ability to operate our business in a manner consistent with our corporate structure and intercompany arrangements. The taxing authorities of the jurisdictions in which we operate may challenge our methodologies for valuing developed technology or intercompany arrangements, including our transfer pricing, or determine that the manner in which we operate our business does not achieve the intended tax consequences, which could increase our worldwide effective tax rate and harm our financial position and results of operations.

The enactment of legislation implementing changes in the U.S. taxation of international business activities or the adoption of other tax reform policies could materially impact our financial position and results of operations.

The current U.S. administration has made public statements indicating that it has made international tax reform a priority, and key members of the U.S. Congress have conducted hearings and proposed new legislation. Changes to U.S. tax laws, including limitations on the ability of taxpayers to claim and utilize foreign tax credits and the deferral of certain tax deductions until earnings outside of the United States are repatriated to the United States, as well as changes to U.S. tax laws that may be enacted in the future, could impact the tax treatment of our foreign earnings. Due to the large and expanding scale of our international business activities, any changes in the U.S. taxation of such activities may increase our worldwide effective tax rate and harm our financial position and results of operations.

Our independent registered public accounting firm has expressed doubt about our ability to continue as a going concern, which may hinder our ability to obtain future financing.

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Our financial statements as of December 31, 2012 have been prepared under the assumption that we will continue as a going concern for the next twelve months. Our independent registered public accounting firm has issued a report that included an explanatory paragraph referring to our need to obtain additional financing and expressing substantial doubt in our ability to continue as a going concern. Our ability to continue as a going concern is dependent upon our ability to obtain additional equity financing or other capital, attain further operating efficiencies, reduce expenditures, and, ultimately, to generate revenue. The financial statements do not include any adjustments that might result from the outcome of this uncertainty. We are continually evaluating opportunities to raise additional funds through public or private equity financings, as well as evaluating prospective business partners, and will continue to do so. However, if adequate funds are not available to us when we need it, and we are unable to enter into some form of strategic relationship that will give us access to additional cash resources, we will be required to even further curtail our operations which would, in turn, further raise substantial doubt about our ability to continue as a going concern.

Risks Related to Ownership of Our Common Stock and This Offering

There is limited trading volume in our common stock and the market price of our common stock may fluctuate significantly.

There has been a limited public market for our common stock and there can be no assurance that an active trading market for our common stock will develop.  This could adversely affect our shareholders’ ability to sell our common stock in short time periods or possibly at all.  Our common stock has experienced and is likely to continue to experience significant price and volume fluctuations that could adversely affect the market price of our common stock without regard to our operating performance.  Our stock price could fluctuate significantly in the future based upon any number of factors such as: general stock market trends; announcements of developments related to our business; fluctuations in our operating results; announcements of technological innovations, new products, or enhancements by us or our competitors; general conditions in the U.S. and/or global economies; developments in patents or other intellectual property rights; and developments in our relationships with our customers and suppliers.  Substantial fluctuations in our stock price could significantly reduce the price of our stock.

Our common stock is traded on the OTC Bulletin Board, which may make it more difficult for investors to resell their shares due to suitability requirements.

Our common stock is currently traded on the OTC Bulletin Board.  Broker-dealers often decline to trade in OTCBB stocks given that the market for such securities is often limited, the stocks are often more volatile, and the risk to investors is often greater.  In addition, OTCBB stocks are often not eligible to be purchased by mutual funds and other institutional investors.  These factors may reduce the potential market for our common stock by reducing the number of potential investors.  This may make it more difficult for investors in our common stock to sell shares to third parties or to otherwise dispose of their shares.  This could cause our stock price to decline.

We may invest or spend the proceeds of our best efforts offering in ways with which you may not agree or in ways which may not yield a return.

Our management will have considerable discretion in the application of the net proceeds from our best efforts offering, and you will not have the opportunity, as part of your investment decision, to assess whether the proceeds are being used appropriately. The net proceeds may be used for corporate purposes that do not increase our operating results or market value. Until the net proceeds are used, they may be placed in investments that do not produce significant income or that may lose value.

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Because we became public by means of a “reverse merger,” we may not be able to attract the attention of major brokerage firms.

Additional risks may exist since we will become public through a “reverse merger.”  Securities analysts of major brokerage firms may not provide coverage of us since there is little incentive to brokerage firms to recommend the purchase of our common stock.  We cannot assure you that brokerage firms will want to conduct any secondary offerings on behalf of us in the future.

The sale of securities by us in any equity or debt financing could result in dilution to our existing stockholders and have a material adverse effect on our earnings.

Any sale of common stock by us in a future private placement offering could result in dilution to the existing stockholders as a direct result of our issuance of additional shares of our capital stock.  In addition, our business strategy may include expansion through internal growth, by acquiring complementary businesses, by acquiring or licensing additional brands, or by establishing strategic relationships with targeted customers and suppliers.  In order to do so, or to finance the cost of our other activities, we may issue additional equity securities that could dilute our stockholders’ stock ownership.  We may also assume additional debt and incur impairment losses related to goodwill and other tangible assets if we acquire another company and this could negatively impact our earnings and results of operations.

Future sales of our common stock in the public market could lower the price of our common stock and impair our ability to raise funds in future securities offerings.

Future sales of a substantial number of shares of our common stock in the public market, or the perception that such sales may occur, could adversely affect the then prevailing market price of our common stock and could make it more difficult for us to raise funds in the future through a public offering of its securities.

Our current management can exert significant influence over us and make decisions that are not in the best interests of all stockholders.

Our executive officers and directors beneficially own as a group approximately 25.2% of our outstanding shares of common stock. Furthermore, our executive officers and directors as a group control approximately 58.6%of the voting rights of our shareholders. As a result, they will be able to assert significant influence over all matters requiring stockholder approval, including the election and removal of directors and any change in control. In particular, this concentration of ownership of our outstanding shares of common stock could have the effect of delaying or preventing a change in control, or otherwise discouraging or preventing a potential acquirer from attempting to obtain control. This, in turn, could have a negative effect on the market price of our common stock. It could also prevent our stockholders from realizing a premium over the market prices for their shares of common stock. Moreover, the interests of the owners of this concentration of ownership may not always coincide with our interests or the interests of other stockholders and, accordingly, could cause us to enter into transactions or agreements that we would not otherwise consider.

The market price of our common stock may be volatile and may be affected by market conditions beyond our control.

The market price of our common stock is subject to significant fluctuations in response to, among other factors:

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·

variations in our operating results and market conditions specific to social media industry companies;

·

changes in financial estimates or recommendations by securities analysts;

·

announcements of innovations or new products or services by us or our competitors;

·

the emergence of new competitors;

·

operating and market price performance of other companies that investors deem comparable;

·

changes in our board or management;

·

sales or purchases of our common stock by insiders;

·

commencement of, or involvement in, litigation;

·

changes in governmental regulations; and

·

general economic conditions and slow or negative growth of related markets.

In addition, if the market for stocks in our industry, or the stock market in general, experiences a loss of investor confidence, the market price of our common stock could decline for reasons unrelated to our business, financial condition or results of operations. If any of the foregoing occurs, it could cause the price of our common stock to fall and may expose us to lawsuits that, even if unsuccessful, could be costly to defend and a distraction to the board of directors and management.

There can be no assurance that any or all of the shares included in this offering will be sold.

This offering is being made on a “best efforts basis,” and there is no minimum number of shares of common stock that must be sold in this offering. Accordingly, there can be no assurance that all or any of the common stock included in this offering will be sold. In the event we sell substantially less than[●]shares of common stock, our gross proceeds will be substantially reduced.

We do not intend to pay dividends for the foreseeable future, and you must rely on increases in the market prices of our common stock for returns on your investment.

For the foreseeable future, we intend to retain any earnings to finance the development and expansion of our business, and we do not anticipate paying any cash dividends on our common stock. Accordingly, investors must be prepared to rely on sales of their common stock after price appreciation to earn an investment return, which may never occur. Investors seeking cash dividends should not purchase our common stock. Any determination to pay dividends in the future will be made at the discretion of our board of directors and will depend on our results of operations, financial condition, contractual restrictions, restrictions imposed by applicable law and other factors our board of directors deems relevant.

Our common stock may be considered a “penny stock,” and thereby be subject to additional sale and trading regulations that may make it more difficult to sell.

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Our common stock, which is currently quoted for trading on the OTC Bulletin Board, may be considered to be a “penny stock” if it does not qualify for one of the exemptions from the definition of “penny stock” under Section 3a51-1 of the Exchange Act.  Our common stock may be a “penny stock” if it meets one or more of the following conditions: (i) the stock trades at a price less than $5.00 per share; (ii) it is not traded on a recognized national exchange; (iii) it is not quoted on the Nasdaq Capital Market, or even if so, has a price less than $5.00 per share; or (iv) is issued by a company that has been in business less than three years with net tangible assets less than $5 million.  

The principal result or effect of being designated a “penny stock” is that securities broker-dealers participating in sales of our common stock will be subject to the “penny stock” regulations set forth in Rules 15g-2 through 15g-9 promulgated under the Exchange Act.  For example, Rule 15g-2 requires broker-dealers dealing in penny stocks to provide potential investors with a document disclosing the risks of penny stocks and to obtain a manually signed and dated written receipt of the document at least two business days before effecting any transaction in a penny stock for the investor’s account.  Moreover, Rule 15g-9 requires broker-dealers in penny stocks to approve the account of any investor for transactions in such stocks before selling any penny stock to that investor.  This procedure requires the broker-dealer to: (i) obtain from the investor information concerning his or her financial situation, investment experience and investment objectives; (ii) reasonably determine, based on that information, that transactions in penny stocks are suitable for the investor and that the investor has sufficient knowledge and experience as to be reasonably capable of evaluating the risks of penny stock transactions; (iii) provide the investor with a written statement setting forth the basis on which the broker-dealer made the determination in (ii) above; and (iv) receive a signed and dated copy of such statement from the investor, confirming that it accurately reflects the investor’s financial situation, investment experience and investment objectives.  

Compliance with these requirements may make it more difficult and time consuming for holders of our common stock to resell their shares to third parties or to otherwise dispose of them in the market or otherwise.

The requirements of being a public company may strain our resources, divert management’s attention and affect our ability to attract and retain qualified board members.

We are subject to the reporting requirements of the Exchange Act, the Sarbanes-Oxley Act, the Dodd-Frank Act, and other applicable securities rules and regulations. Compliance with these rules and regulations has increased and will continue to increase our legal and financial compliance costs, make some activities more difficult, time-consuming or costly, and increase demand on our systems and resources. The Sarbanes-Oxley Act requires, among other things, that we maintain effective disclosure controls and procedures and internal control over financial reporting. In order to maintain and, if required, improve our disclosure controls and procedures and internal control over financial reporting to meet this standard, significant resources and management oversight may be required. As a result, management’s attention may be diverted from other business concerns, which could harm our business and operating results. Although we have hired additional employees to comply with these requirements, we may need to hire more employees in the future, which will increase our costs and expenses.

In addition, changing laws, regulations and standards relating to corporate governance and public disclosure are creating uncertainty for public companies, increasing legal and financial compliance costs and making some activities more time consuming. These laws, regulations and standards are subject to varying interpretations, in many cases due to their lack of specificity, and, as a result, their application in practice may evolve over time as new guidance is provided by regulatory and governing bodies. This could result in continuing uncertainty regarding compliance matters and higher costs necessitated by

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ongoing revisions to disclosure and governance practices. We intend to invest resources to comply with evolving laws, regulations and standards, and this investment may result in increased general and administrative expenses and a diversion of management’s time and attention from revenue-generating activities to compliance activities. If our efforts to comply with new laws, regulations and standards differ from the activities intended by regulatory or governing bodies due to ambiguities related to practice, regulatory authorities may initiate legal proceedings against us and our business may be harmed.

We also expect that being a public company that is subject to these new rules and regulations will make it more expensive for us to obtain director and officer liability insurance, and we may be required to accept reduced coverage or incur substantially higher costs to obtain coverage. These factors could also make it more difficult for us to attract and retain qualified members of our board of directors and qualified executive officers.

Our internal financial reporting procedures are still being developed.  We will need to allocate significant resources to meet applicable internal financial reporting standards.

We have adopted disclosure controls and procedures that are designed to ensure that information required to be disclosed by us in the reports that we submit under the Exchange Act are recorded, processed, summarized and reported, within the time periods specified in the SEC’s rules.  Disclosure controls and procedures include, without limitation, controls and procedures designed to ensure that information required to be disclosed by us in the reports that we file or submit under the Exchange Act are accumulated and communicated to management, including principal executive and principal financial officers, as appropriate to allow timely decisions regarding required disclosure. We are taking steps to develop and adopt appropriate disclosure controls and procedures.

These efforts require significant time and resources.  If we are unable to establish appropriate internal financial reporting controls and procedures, our reported financial information may be inaccurate and we will encounter difficulties in the audit or review of our financial statements by our independent auditors, which in turn may have material adverse effects on our ability to prepare financial statements in accordance with generally accepted accounting principles in the United States and to comply with SEC reporting obligations.

Failure to achieve and maintain effective internal controls in accordance with Section 404 of the Sarbanes Oxley Act of 2002 could prevent us from producing reliable financial reports or identifying fraud. In addition, current and potential stockholders could lose confidence in our financial reporting, which could have an adverse effect on our stock price.

We are subject to Section 404 of the Sarbanes-Oxley Act of 2002.  Effective internal controls are necessary for us to provide reliable financial reports and effectively prevent fraud, and a lack of effective controls could preclude us from accomplishing these critical functions.  We are required to document and test our internal control procedures in order to satisfy the requirements of Section 404 of the Sarbanes-Oxley Act of 2002, in connection with, Public Company Accounting Oversight Board (“PCAOB”) Auditing Standard No. 5 which requires annual management assessments of the effectiveness of our internal controls over financial reporting.  Although we intend to augment our internal control procedures and expand our accounting staff, there is no guarantee that this effort will be adequate.

Over time, controls may become ineffective because of changes in conditions or deterioration in the degree of compliance with policies or procedures.  Because of the inherent limitations in a cost-effective control system, misstatements due to error or fraud may occur and not be detected.  We cannot assure you that we or our independent registered public accounting firm will not identify a material weakness in our internal controls in the future.  A material weakness in our internal controls over

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financial reporting would require management and our independent registered public accounting firm to consider our internal controls as ineffective.  If our internal controls over financial reporting are not considered effective, we may experience a loss of public confidence, which could have an adverse effect on our business and on the market price of our common stock.

Nevada law limits the personal liability of corporate directors and officers and require indemnification under certain circumstances.

Section 78.138(7) of the Nevada Revised Statutes provides that, subject to certain very limited statutory exceptions or unless the articles of incorporation provide for greater individual liability, a director or officer of a Nevada corporation is not individually liable to the corporation or its stockholders for any damages as a result of any act or failure to act in his or her capacity as a director or officer, unless it is proven that the act or failure to act constituted a breach of his or her fiduciary duties as a director or officer and such breach involved intentional misconduct, fraud or a knowing violation of law. We have not included in our articles of incorporation any provision intended to provide for greater liability as contemplated by this statutory provision.

In addition, Section 78.7502(3) of the Nevada Revised Statutes provides that to the extent a director or officer of a Nevada corporation has been successful on the merits or otherwise in the defense of certain actions, suits or proceedings (which may include certain stockholder derivative actions), the corporation shall indemnify such director or officer against expenses (including attorneys’ fees) actually and reasonably incurred by such director or officer in connection therewith.

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If securities or industry analysts do not publish research or reports about our business, or if they change their recommendations regarding our stock adversely, our stock price and trading volume could decline.

The trading market for our common stock will be influenced by the research and reports that industry or securities analysts publish about us or our business. We do not currently have and may never obtain research coverage by industry or financial analysts. If no or few analysts commence coverage of us, the trading price of our stock would likely decrease. Even if we do obtain analyst coverage, if one or more of the analysts who cover us downgrade our stock, our stock price would likely decline. If one or more of these analysts cease coverage of us or fail to regularly publish reports on us, we could lose visibility in the financial markets, which in turn could cause our stock price or trading volume to decline.

The reverse stock split may decrease the liquidity of the shares of our common stock.

The liquidity of the shares of our common stock may be affected adversely by the recently effected 1-for-40 reverse stock split given the reduced number of shares outstanding following the reverse stock split, especially if the market price of our common stock does not increase as a result of the reverse stock split. In addition, the reverse stock split may have increased the number of stockholders who own odd lots (less than 100 shares) of our common stock, creating the potential for such stockholders to experience an increase in the cost of selling their shares and greater difficulty effecting such sales.

Following the reverse stock split, the resulting market price of our common stock may not attract new investors, including institutional investors, and may not satisfy the investing requirements of those investors. Consequently, the trading liquidity of our common stock may not improve.

Although we believe that a higher market price of our common stock may help generate greater or broader investor interest, there can be no assurance that the recently effected 1-for-40 reverse stock split will result in a share price that will attract new investors, including institutional investors. In addition, there can be no assurance that the market price of our common stock will satisfy the investing requirements of those investors. As a result, the trading liquidity of our common stock may not necessarily improve.

Provisions of our Articles of Incorporation, bylaws and Nevada corporate law have anti-takeover effects.

Some provisions in our Articles of Incorporation and bylaws could delay or prevent a change in control of us, even if that change might be beneficial to our stockholders.  Our Articles of Incorporation and bylaws contain provisions that might make acquiring control of us difficult, including provisions limiting rights to call special meetings of stockholders and regulating the ability of our stockholders to nominate directors for election at annual meetings of our stockholders.  In addition, our board of directors has the authority, without further approval of our stockholders, to issue common stock having such rights, preferences and privileges as the board of directors may determine.  Any such issuance of common stock could, under some circumstances, have the effect of delaying or preventing a change in control of us and might adversely affect the rights of holders of common stock.

In addition, we are subject to Nevada statutes regulating business combinations, takeovers and control share acquisitions, which might also hinder or delay a change in control of us. Anti-takeover provisions in our articles of incorporation and bylaws, anti-takeover provisions that could be included in the common stock when issued and the Nevada statutes regulating business combinations, takeovers and control share acquisitions can depress the market price of our securities and can limit the stockholders’

26

ability to receive a premium on their shares by discouraging takeover and tender offer bids, even if such events could be viewed by our stockholders or others as beneficial transactions.

Our Articles of Incorporation authorize our board of directors to issue new series of preferred stock that may have the effect of delaying or preventing a change of control, which could adversely affect the value of your shares.

Our articles of incorporation provide that our board of directors is authorized to issue from time to time, without further stockholder approval, up to 20,000,000 shares of preferred stock in one or more series and to fix or alter the designations, preferences, rights and any qualifications, limitations or restrictions of the shares of each series, including the dividend rights, dividend rates, conversion rights, voting rights, rights of redemption, including sinking fund provisions, redemption price or prices, liquidation preferences and the number of shares constituting any series or designations of any series. Such shares of preferred stock could have preferences over our common stock with respect to dividends and liquidation rights. We may issue additional preferred stock in ways that may delay, defer or prevent a change of control of our company without further action by our stockholders. Such shares of preferred stock may be issued with voting rights that may adversely affect the voting power of the holders of our common stock by increasing the number of outstanding shares having voting rights, and by the creation of class or series voting rights.

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CAUTIONARY STATEMENT REGARDING FORWARD-LOOKING STATEMENTS

This prospectus includes certain “forward-looking statements” relating to such matters as anticipated financial performance, future revenues or earnings, business prospects, projected ventures, new products and services, anticipated market performance and similar matters.  These statements involve known and unknown risks, uncertainties and other factors which may cause our actual results, performance or achievements to be materially different from any future results, performances or achievements expressed or implied by the forward-looking statements. In some cases, you can identify forward-looking statements by terms such as “anticipates,” “believes,” “seeks,” “could,” “estimates,” “expects,” “intends,” “may,” “plans,” “potential,” “predicts,” “projects,” “should,” “would” and similar expressions intended to identify forward-looking statements. Forward-looking statements reflect our current views with respect to future events and are based on assumptions and subject to risks and uncertainties. Given these uncertainties, you should not place undue reliance on these forward-looking statements.  

You should be aware that our actual results could differ materially from those contained in the forward-looking statements due to a number of factors, including: anticipated operating results; licensing arrangements; relationships with our customers; consumer demand; financial resources and condition; changes in revenues; changes in profitability; changes in accounting treatment; cost of sales; selling, general and administrative expenses; interest expense; the ability to secure materials and subcontractors; the ability to produce the liquidity or enter into agreements to acquire the capital necessary to continue our operations and take advantage of opportunities; legal proceedings and claims.

You should also consider carefully the statements under "Risk Factors" and other sections of this prospectus, which address additional factors that could cause our actual results to differ from those set forth in the forward-looking statements and could materially and adversely affect our business, operating results and financial condition. All subsequent written and oral forward-looking statements attributable to us or persons acting on our behalf are expressly qualified in their entirety by the applicable cautionary statements.

The forward-looking statements speak only as of the date on which they are made, and, except to the extent required by federal securities laws, we undertake no obligation to update any forward-looking statement to reflect events or circumstances after the date on which the statement is made or to reflect the occurrence of unanticipated events. In addition, we cannot assess the impact of each factor on our business or the extent to which any factor, or combination of factors, may cause actual results to differ materially from those contained in any forward-looking statements. 

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USE OF PROCEEDS

We expect to receive net proceeds from this offering of up to approximately $[●] million after deducting the placement agent’s fees and our estimated offering expenses.  

We intend to use the net proceeds to us from this offering for working capital and other general corporate purposes including the repayment of up to $750,000 in outstanding indebtedness. We do not otherwise have any specific uses of the net proceeds planned.  However, we may use a portion of the proceeds for acquisitions of complementary businesses, technologies or other assets (although we are not a party to any agreements with respect to any such acquisitions as of the date of this prospectus).

DIVIDEND POLICY

We have never paid or declared any cash dividends on our common stock. We currently intend to retain all available funds and any future earnings to fund the expansion of our business, and we do not anticipate paying any cash dividends for the foreseeable future following this offering. Any future determination to pay dividends will be at the discretion of our board of directors and will depend on our financial condition, results of operations, capital requirements and other factors that our board of directors deems relevant. In addition, the terms of any future debt or credit facility may preclude us from paying dividends.

Market Price and Dividend Information

Our common stock is quoted on the OTC Bulletin Board under the symbol “EFCT.” Quotations for our common stock are also available under the same symbol on OTC Market Group’s OTCQB. The following table sets forth, as adjusted for the reverse stock split of 1-for-40 effective November 4, 2013, for the periods indicated, the high and low sales prices per share of our common stock as reported by the OTC Bulletin Board:

Period	High		Low
January 1, 2012 through March 31, 2012	$	2.40	$	0.08
April 1, 2012 through June 30, 2012	$	2.40	$	1.00
July 1, 2012 through September 30, 2012	$	1.00	$	0.84
October 1, 2012 through December 31, 2012	$	0.88	$	0.40
January 1, 2013 through March 31, 2013	$	12.00	$	0.40
April 1, 2013 through June 30, 2013	$	6.40	$	2.80
July 1, 2013 through September 30, 2013	$	4.80	$	1.20
October 1, 2013 through December 31, 2013	$	3.60	$	1.00
January 1, 2014 through March 31, 2014 (through January 27, 2014)	$	3.00	$	1.00

These sales prices were obtained from the OTC Bulletin Board and do not necessarily reflect actual transactions, retail markups, mark downs or commissions. As of January 27, 2014, the last reported sales price of a share of our common stock on the OTC Bulletin Board was $1.40. No assurance can be given that an established public market will develop in our common stock, or if any such market does develop, that it will continue or be sustained for any period of time.

We had approximately 352 record holders of the common stock as of January 24, 2014.  This does not include an indeterminate number of stockholders whose shares may be held by brokers in street name.  The holders of common stock are entitled to one vote for each share held of record on all matters submitted to a vote of stockholders.  Holders of the common stock have no preemptive rights and no right

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to convert their common stock into any other securities.  There are no redemption or sinking fund provisions applicable to the common stock.

Our independent stock transfer agent is Pacific Stock Transfer which is located at 4045 S. Spencer Street, Suite 403, Las Vegas, NV 89119, Telephone: 702-361-3033.

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CAPITALIZATION

The following table sets forth our cash and cash equivalents and our capitalization as of September 30, 2013:

•

on an actual basis; and 

•

on an as-adjusted basis to give effect to our sale of[●]shares of common stock in this offering at an assumed public offering price of $[●]per share, after deducting the placement agent’s fees and estimated offering expenses payable by us.

The following information is illustrative only of our cash and cash equivalents and capitalization following the completion of this offering and will change based on the actual public offering price and other terms of this offering determined at pricing. You should read this table together with "Management's Discussion and Analysis of Financial Condition and Results of Operations" and our financial statements and the related notes appearing elsewhere in this prospectus.

	As of September 30, 2013
	Actual		As adjusted
Cash and cash equivalents	$	69,048	$	[●]
Long-term debt including current portion:
Operating line of credit		1,110,005	[●]
Notes payable - third parties, net of discount of $17,022		217,135	[●]
Convertible notes payable - third parties, net of discount of $152,095		669,172	[●]
Notes payable - related parties, net of discount of $6,135		299,297	[●]
Other long-term obligation		167,058	[●]
Total long-term debt, including current portion		2,462,667	[●]
Stockholders' equity:
Preferred stock, $0.001 par value; 20,000,000 shares authorized, 5,000,000 shares issued or outstanding, actual and as adjusted		5,000	[●]
Common stock, $0.001 par value; 175,000,000 shares authorized, 2,406,290 shares issued and outstanding, actual; 175,000,000 shares authorized,[●]shares issued and outstanding, as adjusted		2,406	[●]
Accumulated other comprehensive loss		(1,928)	[●]
Additional paid-in-capital		15,562,727	[●]
Accumulated deficit		(15,561,636)	[●]
Total stockholders' equity		6,569	[●]
Total capitalization	$	2,469,236	$	[●]

The number of shares of common stock outstanding in the table above does not include:

•

reflects a 1-for-40 reverse stock split of our issued and outstanding shares of common stock effected on November 4, 2013 and the corresponding adjustment of all common stock price, per share and stock option exercise price data; and

•

excludes 3,827,537 shares of our common stock issuable upon exercise of outstanding stock options under our equity incentive plan at a weighted average exercise price of $0.53 per share, with 6,401,295 shares remaining available for future grants under such plan.

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DILUTION

If you purchase shares in this offering your interest will be diluted immediately to the extent of the difference between the assumed public offering price of $[●]per share and the as adjusted net tangible book value per share of our common stock immediately following this offering.

Our net tangible book value as of September 30, 2013 was approximately $6,569, or approximately $0.00 per share. Net tangible book value per share represents our total tangible assets less total tangible liabilities, divided by the number of shares of common stock outstanding as of September 30, 2013.

Net tangible book value dilution per share to new investors represents the difference between the amount per share paid by purchasers in this offering and the as adjusted net tangible book value per share of common stock immediately after completion of this offering. After giving effect to our sale of up to[●]shares of common stock in this offering at an assumed public offering price of $[●]per share, and after deducting the placement agent’s commission and estimated offering expenses, our as adjusted net tangible book value as of September 30, 2013 would have been approximately $[●], or $[●]per share. This represents an immediate increase in net tangible book value of $[●]per share to existing stockholders and an immediate dilution in net tangible book value of $[●]per share to purchasers of shares in this offering, as illustrated in the following table:

Assumed public offering price per share	$	[●]
Net tangible book value per share as of September 30, 2013	$	0.00
Increase in net tangible book value per share attributable to new investors	$	[●]
Adjusted net tangible book value per share as of September 30, 2013, after giving effect to the offering	$	[●]
Dilution per share to new investors in the offering	$	[●]

The above discussion and table do not include3,827,537 shares of our common stock issuable upon exercise of outstanding stock options under our equity incentive plan at a weighted average exercise price of $0.53 per share, with 6,401,295 shares remaining available for future grants under such plan.

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MANAGEMENT’S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION
AND RESULTS OF OPERATIONS

The following discussion and analysis of our results of operations and financial condition should be read in conjunction with our financial statements and related notes appearing elsewhere in this prospectus. This discussion and analysis contains forward looking statements that involve risks, uncertainties and assumptions. The actual results may differ materially from those anticipated in these forwarding looking statements as a result of certain factors, including but not limited to, those which are not within our control.

Overview

On February 1, 2013, we entered into an Acquisition and Share Exchange Agreement (which we refer to as the Exchange Agreement) with The E-Factor Corp., a Delaware corporation (which we refer to as EFactor), and certain shareholders of EFactor, pursuant to which 20 holders of approximately 70% of the outstanding common stock of EFactor transferred to us 6,580,250 shares of common stock of EFactor in exchange for the issuance of: (a) 50,000,000 shares of our common stock; (b) 5,000,000 shares of Series A Convertible Preferred Stock; and (c) an additional 22,231,155 shares of our common stock of which 19,383,183 shares were issued upon the effectiveness of the 1:40 reverse stock split of our common stock (such transaction, the “Share Exchange”).  The Share Exchange closed on February 11, 2013.   Subsequent to the closing of the Share Exchange, we have acquired an additional 2,114,644 shares of EFactor in exchange for 11,693,528 shares of our common stock. We expect to acquire the remaining outstanding EFactor shares during the first quarter of 2014 in exchange for 3,906,244 additional shares of our common stock. As a result of the Share Exchange, EFactor became our majority-owned subsidiary.  We are now a holding company with all of our operations conducted through EFactor, which primarily consist of owning, operating and administering certain assets related to a social media network, on- and offline content and interests in a subsidiary that conducts business operations such as EQmentor and certain other intellectual property, as more fully discussed herein.

Factors Affecting Results of Operations

We are currently monitoring the following items: visitors, unique visitors to the site, page views, pages-per-visit, new visits and bounce rate.  Bounce rate (sometimes confused with exit rate) is an Internet marketing term used in web traffic analysis and represents the percentage of visitors who enter the site and "bounce" (immediately leave the site) rather than continue viewing other pages within the same site.  Having a high bounce rate, that is, a website where visitors typically do not navigate past the website’s entry page, does not always mean that the website does not successfully achieve its objectives. For example, for a website where a business’s objectives can be met without the visitor navigating past the website’s entry page, the bounce rate would not be very useful for measuring conversion success as the business objectives are met when the entry page of the website is visited.  In contrast, on a website such as ours that requires visitors to navigate past the entry page, and deeper into a company’s website, a bounce rate could demonstrate the effectiveness of the website at achieving a company’s objectives.  We believe these items are critical drivers at this stage of our business development.

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The tables below set forth this information on a monthly basis for our web site for the nine months ended September 30, 2013:

	January  2013	February 2013	March 2013	April 2013	May 2013	June 2013	July 2013	August 2013	September 2013
Visits	1,589,924	1,456,186	1,422,937	1,616,024	1,464,232	1,652,522	1,903,120	1,315,746	2,543,257
Unique Visitors	664,304	560,630	809,985	921,019	812,107	932,409	998,008	759,111	1,240,288
Page views	7,042,860	5,980,918	5,051,689	5,938,697	56,750,292	5,338,941	5,867,956	3,863,964	7,865,779
Pages per Visit	4.43	4.11	3.55	3.67	3.88	3.23	3.08	2.94	3.09
Bounce Rate	21.76%	23.38%	29.50%	21.18%	16.80%	15.39%	17.63%	19.30%	27.06%
% of New Visits	36.76%	32.13%	51.55%	52.59%	50.18%	51.21%	45.64%	50.72%	40.00%

Historically, our operating expenses have exceeded our revenues. For our fiscal years ended December 31, 2012 and 2011, we incurred net losses of $4.1 million and $3.4 million, respectively. For the nine-month period ended September 30, 2013 we incurred a net loss of $3,824,756. Our operating expenses consisted primarily of the following:

•

Cost of revenue, which consists primarily of the cost of services including applied labor costs and benefits expenses, maintenance, facilities and other operating costs associated with our revenues;

•

Salaries and wages, which consist primarily of common stock and cash, issued for services; and

•

General and administrative expenses, which consist primarily of office rent and other administrative costs including professional fees.

Critical Accounting Policies

Our discussion and analysis of our financial condition and results of operations are based upon our financial statements, which have been prepared in accordance with accounting principles generally accepted in the United States.  The preparation of these financial statements requires us to make estimates and judgments that affect the reported amounts of assets, liabilities, revenues and expenses.  On an ongoing basis, we evaluate our estimates, including those related to uncollectible receivables, inventory valuation, deferred compensation and contingencies.  We base our estimates on historical performance and on various other assumptions that we believe to be reasonable under the circumstances.  These estimates allow us to make judgments about the carrying values of assets and liabilities that are not readily apparent from other sources.

We believe the following accounting policies are our critical accounting policies because they are important to the portrayal of our financial condition and results of operations and they require critical management judgments and estimates about matters that may be uncertain.  If actual results or events differ materially from those contemplated by us in making these estimates, our reported financial condition and results of operations for future periods could be materially affected.

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Revenue Recognition

Revenues are presented net of discounts. In general, we recognize revenue when (i) persuasive evidence of an arrangement exists, (ii) delivery has occurred or services have been rendered to the customer, (iii) the fee is fixed or determinable, and (iv) collectability is reasonably assured. Where arrangements have multiple elements, revenue is allocated to the elements based on the relative selling price method and revenue is recognized based on our policy for each respective element. We generate revenue primarily from sales of the following services:

Member Fees —We hold a variety of networking and informational events for its members and sell various membership packages to customers that allow users to have access to premium services via our website. Revenue from member services is recognized ratably over the contractual period, generally from one to 12 months.

Sponsorships —We generate revenues from sponsors in a variety of ways.  Sponsors can gain exposure to our members, either through placement or short write-ups in newsletters, on event invitations or by participating as a sponsor at one of our events where a sponsor may provide access to its products or service (booth/stall) or by being a speaker or panelist at an event that fits in their industry. This revenue is recognized over the specific event timeline, which varies from a single day event or a longer-term promotional event over a series of weeks.

Advisory Services —We promote and make available advisory and consulting services to members for the purpose of support, introduction guidance and general mentoring of members in their pursuit of their entrepreneurial objectives, for which fees are charged.

Advertising — Visitor demographics and time spent on a website are the primary drivers behind advertising-based revenue models for internet properties. When a user clicks an advertisement (CPC basis), views an advertisement impression (CPM basis), registers for an external website via an advertisement clicked on through the Company’s application (CPA basis). Proceeds from such contracts is recognized over the period in which the advertisements are displayed on the websites

These revenues are recorded when services for the transactions are determined to be concluded, generally as set forth under the terms of the engagement or when the various milestones have been completed after the defined services are performed. Transaction-related expenses, primarily consisting of costs directly associated with the transaction, are deferred and recognized in the same period as the transaction revenue.

Amounts billed or collected in excess of revenue recognized are recorded as deferred revenue.  The table below sets forth the amount of revenues we have recognized under each of these methods for the fiscal years ended December 31, 2012 and 2011:

Twelve Months  ended  December 31,	2012	2011
Member Services	$67,632	$90,087
Sponsorships	182,670	9,171
Advisory Services	59,305	65,922
	$309,607	$165,180

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Revenue derived from our social network for the twelve months ended December 31, 2012 and 2011 was $260,711 and $165,180, respectively. The balance of our revenue was derived from our acquisition of supplemental businesses realizing $48,896 for the twelve months ended December 31, 2012. There was not any acquisition related revenue generated in 2011.

Stock-Based Compensation

We record stock-based compensation at fair value at the grant date and recognize the expense over the employee’s requisite service period. We use the Black-Scholes option-pricing model to estimate the fair value of the stock option grants. This valuation model for stock-based compensation expense requires us to make assumptions and judgments about variables used in the calculation, including the fair value of our common stock, the expected term (the period of time the options granted are expected to be outstanding), the volatility of our stock, a risk-free interest rate, and dividends. We use the simplified calculation of expected term described in SEC Staff Accounting Bulletin No. 107, Share-Based Payment, and volatility based on an average of the historical volatilities of similar companies, as we do not have a history of a publicly traded stock price. The risk-free interest rate for the expected term of the options is based on the U.S. Treasury yield curve in effect at the time of the grant. See footnote 7 of our financial statements for the years ended December 31, 2012 and 2011 for the valuation of the options issued.

Results of Operations

Three and Nine Months ended September 30, 2013 compared to Three and Nine Months ended September 30, 2012

Revenue

Our revenue for the three month period ended September 30, 2013 was $207,022 compared to $139,819 for the three month period ended September 30, 2012. Our revenue for the nine month period ended September 30, 2013 was $623,959 compared to $234,495 for the nine month period ended September 30, 2012.  All of our revenue was derived from member payments, event fees, annual event packages, an increase in mentoring fees associated with the addition of EQmentor, an addition of public relations revenue along with advisory fees, sponsorships and revenue shares with strategic partners.  

The table below itemizes our sources of revenues for the three and nine months ended September 30, 2013 and 2012:

	Three months ended September 30,		Nine months ended September 30,
	2013	2012	2013	2012
Member Services	$    31,003	$   12,143	$     41,426	$     47,425
Sponsorships	794	127,184	4,397	183,270
Advisory Services	78,479	492	329,385	3,800
Public Relations	96,746	-	248,751	-
	$   207,022	$  139,819	$   623,959	$   234,495

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Revenue derived from our social network for the nine months ended September 30, 2013 and 2012 was $45,822 and $234,495 respectively. The balance of our revenue was derived from our acquisition of supplemental businesses realizing $578,136 in revenues for the nine months ended September 2013. There was no acquisition related revenue generated in the first nine months of 2012.

During the fiscal year ended December 31, 2012 we launched our VIP membership, a premium membership that allows members to get discounts on webinars, events and our library of content (Knowledge). We are continuing to add value to the VIP membership and have regular marketing campaigns among our growing member-base to increase the number of VIP members. We believe such premium memberships as a potential substantial growth area for revenue. In addition to the VIP premium membership, we intend to launch additional premium memberships (all on a recurring revenue basis) such an ESpace premium membership initiated during the fourth quarter of 2013 to provide flexible office locations for our members. We intend to add other premium membership services in the future based on the products and services provided by companies which we acquire.

Our mentoring and advisory fees are derived through EMentoring - our online/offline mentoring service that we plan to extend in the coming year as well as sponsorships from companies that wish to gain exposure to our membership base.  Sponsorship can be for a specific event or series of events or to gain placement in our newsletters or on our site. We have thus far not fully engaged any "traditional" advertising on our site such as banners or pop-ups. We will add some retargeted advertising in 2014assuming we receive the additional working capital we need.  We do not intend to have blatant advertising on our site.

Operating Expenses

Our operating expenses decreased by $997,993 to $819,004 for the three month period ended September 30, 2013, from $1,816,997 for the three month period ended September 30, 2012. For the nine month period ended September 30, 2013, these expenses decreased by $248,127 to $2,966,527 from $3,214,654 for the nine month period ended September 30, 2012. These decreases were primarily due to the reduction in stock based compensation expended in 2012 offset by an increase in administrative costs related to the consolidations of EQmentor and MCC International during the first quarter of 2013 and legal and accounting fees incurred for our various public reporting filings.

Interest Expense

Interest expense increased to $145,932 for the three month period ended September 30, 2013, compared to $86,413 for the three month period ended September 30, 2012 and increased to $455,329 for the nine month period ended September 30, 2013, compared to $199,478 for the nine month period ended September 30, 2012.  In the three and nine month period ended September 30, 2013 our interest expenses included interest on notes payable we issued to meet our capital and operating requirements along with the amortization of $332,182 of common stock issuance costs as an enhancement to the notes payable security.  These notes will be converted to equity where possible and/or will be repaid. We believe we will repay or convert into common stock all outstanding notes subject to raising further capital and increasing revenues over the course of the next 18 months.

Loss on Debt Extinguishment

On July 9, 2013 and September 19, 2013, we entered into modification agreements on two of our promissory notes. Pursuant to the terms of these agreements we issued an additional 243,998 shares of common stock.  As a result of this issuance, we recognized a loss on debt extinguishment of $1,026,859 for the three and nine months ended September 30, 2013.

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Net Loss

Our net loss increased to $1,795,832 from $1,754,733, for the three month period ended September 30, 2013 compared to September 30, 2012 and increased to $3,826,684 from $3,170,779 for the nine month period ended September 30, 2013 compared to September 30, 2012. The increase in net loss is primarily a result of an increase in administrative costs from the acquisition of EQmentor and MCC International and additional public company compliance costs as well as the recognition of the loss on extinguishment of debt as described above. As we grow, we need to continue to attract top-notch personnel, which increases our payroll costs. Although the use of our equities securities as compensation has helped reduce the demand for cash to secure the employment of key personnel, it increases our operating expenses and consequently our net loss.

Year ended December 31, 2012 compared to Year ended December 31, 2011

Revenue

Our revenue from the fiscal year ended December 31, 2012 was $309,607 compared to $165,180 for the fiscal year ended December 31, 2011.  All of our revenue was derived from member payments, event fees, annual event packages, mentoring and advisory fees, sponsorships and revenue shares with strategic partners.  

During the fiscal year ended December 31, 2012 we launched our VIP membership, a premium membership that allows members to get discounts on webinars, events and our library of content (Knowledge). We will continue to add value to the VIP membership and have marketing campaigns on a regular basis amongst our growing member-base to increase the number of VIP members. We see such premium memberships as a potential substantial growth area for revenue. In addition to the VIP premium membership, we intend to launch additional premium memberships (all on a recurring revenue bass) such an ESpace premium membership during 2013 to provide flexible office locations for our members.

We intend to add other premium membership services going forward based on products and services our acquired companies can offer specifically to our members in the coming year.

Our mentoring and advisory fees are derived through EMentoring - our online/offline mentoring service that will be extended in the coming year as well as sponsorships from companies that wish to gain exposure to our membership base. Sponsorship can be for a specific event or series of events or to gain placement in our newsletters or on the site. We have thus far not engaged any "traditional" advertising on our site such as banners or pop-ups. We will add some retargeted advertising in 2014 assuming we receive the additional working capital we need. We do not intend to have blatant advertising on our site.

The EQmentor revenue of $136,563 is classified under the “Advisory Services” and the MCC International revenue of $42,195 is presented under “Public Relations”. In those two categories there is not any EFactor member revenue. During the first quarter EQmentor and MCC did not generate any revenue from “cross selling” of services to our members. The revenues generated are entirely sales derived customers acquired in the two acquisitions.

EQmentor is an online professional development company that provides working professionals 24/7 access to a custom-matched mentor, a global cross-industry peer community, and repositories of knowledge to empower high performance in the workplace. EQmentor certifies its mentors from around the world, and from most industries and vocations. These mentors are typically of the baby boomer generation or retirees, have had successful professional careers, and are interested in mentoring others.

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Mentors work asynchronously and online, allowing EQmentor to recruit the best mentors for each mentee.

MCC International is a public relations and communications agency, founded in 1988, that promotes emerging technology and science companies, as well as professional service organizations, from entrepreneur start-ups and spin-offs to global consumer brands. MCC delivers a full marketing mix to its clients including blogging, copywriting, email and banner campaigns, multimedia productions, print and design material, SEO strategies, social media, TV and radio campaigns and website design.

Another source of revenue during the period came from a sponsorship agreement with Guangling Government, the Business District of Yangzhou in the People's Government of China. The Guangling Business District sponsored our "Made for China" Business Plan Competition of which the final was held in Yangzhou in March 2012. The competition engaged 218 business plans submitted by students from Stanford, Berkeley, MIT and Harvard who competed against teams from two main universities in Beijing and Shanghai. The competition was very well received and widely covered in the press. Further to this initial “Made for China” competition, a new contract was awarded to EFactor to hold the same competition in late 2013, which we believe will result in growth in the number of EFactor members.

Operating Expenses

Our operating expenses increased by $567,259, to $4,135,085 for the fiscal year ended December 31, 2012, from $3,567,826 for the fiscal year ended December 31, 2011, primarily due to non-cash charges related to stock issue for performance related services. This non-cash increase rests largely with the need to expand our management team. As we are a fast growing organization, we need to attract key personnel. In the competitive environment of the social media industry, equity is one key benefit that a company may offer to the right person(s). To pay higher salaries in cash would impinge on our cash flow and as such is not a suitable option. In addition, we believe it also has the added advantage that such personnel has “skin in the game” and is invested in the business and its success. Next to salaried personnel, we continue to work with independent contractors, many of whom also receive part of their remuneration in equity in order for us to have access to the right skills for the right areas of growth for the business.

Interest Income/Expense; Net

Interest expense increased to $297,684 for the fiscal year ended December 31, 2012, compared to $28,722 for the fiscal year ended December 31, 2011.  In the twelve months ended December 31, 2012 our interest expenses includes interest on its notes payable issued in order to meet our capital and operating requirements.  These notes are converted to equity where possible and/or have been repaid. We foresee meeting all outstanding notes subject to the raising further capital and increasing revenues over the course of the next 18 months.

Operating Loss; Net Loss

Our net loss increased to $4,111,151 from $3,433,315, for the fiscal year ended December 31, 2012 compared to December 31, 2011. The significant increase in operating loss and net loss compared to the prior year period is primarily a result of a non-cash expenditure of $1,497,281 for common stock issued to key personnel for performance related services which were issued at fair market value. As we grow we need to continue to attract top-notch personnel and the use of our equities securities as compensation has helped reduce the demand for cash to secure the employment of key personnel.

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Liquidity and Capital Resources

Overview

During the nine month period ended September 30, 2013 because of our operating losses, we did not generate positive operating cash flows.  Our cash on hand as of September 30, 2013 was $69,048. Our monthly cash flow burn rate, which now includes the operations of EQmentor and MCC International, has increased to approximately $200,000, excluding professional fees and consultants on an as needed basis.  As a result, we have significant short-term cash needs.  These needs historically have been satisfied through proceeds from the sales of our securities and/or issuance of promissory notes.  We expect to reduce the need for such short term financing as we continue to build our revenues through both acquisitions and organic growth. In order to repay our obligations in full or in part when due, we will be required to raise significant capital from other sources. There is no assurance, however, that we will be successful in these efforts.

Cash Requirements

We had cash available of $69,048 as of September 30, 2013.  Based on our revenues, cash on hand and our current monthly burn rate of around $200,000 (excluding professional fees and consultants on an as needs basis), we will need to continue borrowing from our shareholders and other related parties, and/or raise money from the sales of our securities, to fund operations.

On June 7, 2013 we entered into a revolving line of credit (the “Line of Credit”) with an accredited investor for an amount of up to $750,000.  Under the terms of the Line of Credit, the lender has agreed to advance to us for a period of 24 months ending on July 7, 2015 such amounts as we may request up to $750,000.  All sums advanced will bear interest from the date each advance is made until paid-in-full at a rate of 15% per annum.  Each advance will be due and payable in full 12 months following the day each advance is made.  In addition, should we consummate a capital raise, that when aggregated with any preceding capital raise results in $10 million of gross proceeds (excluding amounts advanced under this line of credit) (the “Capital Raise”), all amounts due and payable under the Line of Credit will become due and payable 14 days after the consummation of such Capital Raise.  In addition to the repayment of each advance, we will issue to the lender a total of 187,500 shares of restricted common stock upon the full draw down of the line. As of September 30, 2013, we are obligated to issue 118,750 shares of restricted common stock based on the current advances to date and upon the effectiveness of the information statement dated September 20, 2013.  The number of restricted shares issued will be pro-rated according to the amount of the advance.  In connection with the Line of Credit, we entered into a security agreement with the lender, whereby we granted the lender, as collateral for our obligations to be performed under the Line of Credit, a first priority security interest in all property held by us.  As of September 30, 2013, we received advances under the line of credit totaling $475,000, leaving an available balance of $275,000.  We have been advised by the lender that, due to extenuating circumstances, it is not currently able to provide us with additional advances under the Line of Credit. We believe that once the lender’s extenuating circumstances has been resolved, we will be able to obtain additional advances under the Line of Credit.

We have been able to satisfy short term needs through the sale of securities to individual accredited investors, over the past year. Even though management has had success in the past in generating funds from these various sources of capital, there can be no assurance or certainties that we will be successful in procuring these types of proceeds in the future.

We expect to expend approximately $300,000 in connection with development of our website and the expansion of our business.  In addition, to strengthen our ability to generate higher revenues and

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profitability we intend to acquire strategically complementary businesses to significantly build our membership base and product/service offerings.  The targeted businesses are either producing cash or sufficiently close to breakeven in order to not increase our burn rate.  Additionally, we are closely monitoring and controlling our expenses.

To secure our long term objectives for growth and profitability, we are in active discussions with investment banking firms to assist us with our long-term strategies.  We believe we will require approximately $10 million as an interim step to achieve our mid-term goals, of which $2.5 million will be utilized in solidifying its current business. There can be no assurance that we will be able to achieve this type of capital raise.

Sources and Uses of Cash

Operations

We had net cash used in operating activities of $1,177,391 for the nine months ended September 30, 2013, as compared to $1,244,179 for the nine months ended September 30, 2012.  For the period in 2013, the net cash used was primarily used to fund our growth such as the additional office space, hiring of new personnel, legal and accounting fees associated with becoming a new public reporting company, the continued development of the website, increasing the number of events and investment in systems associated with running our new webinar series which we commenced in 2012. Net cash used in operating activities consisted primarily of our net loss of $3,824,756 offset by an increase in our current liabilities of $953,873 depreciation of $208,567, which was for of our website, stock related expense of $41,165, and the loss on debt extinguishment of $1,026,859.

Investments

We had net cash used in investing activities of $289,376 for the nine months ended September 30, 2013, as compared to $237,609 for the nine months ended September 30, 2012. In the nine months ended September 30, 2013 the net cash provided by investing activities related to expenditures associated with building our website and increasing in the infrastructure and architecture needed to support the growth in the member base. We expanded our range of servers. In early 2014, we will look to move our entire server set to the cloud which we believe will provide us cost savings.

Financing

We had net cash provided by financing activities of $1,490,873 for thenine months ended September 30, 2013, as compared to $1,545,868 for the nine months ended September 30, 2012.  For the nine months ended September 30, 2013, our financing activities consisted primary of $1,326,584 in proceeds from notes payable and line of credit, and $167,002 in proceeds from common stock, offset by $2,713 in repayment of debt. For the same period in 2012, our financing activities consisted of $802,890 developed by proceeds from issuance of common stock, $746,137 in proceeds from notes payable, offset by $3,159 in repayment of debt.

Capital Expenditures

We expect to expend approximately $100,000 in connection with development of our website and the expansion of our business during the next three months. We anticipate these expenditures will be funded by our operating cash flow along with the proceeds from added draws on the lines of credit.

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Off-Balance Sheet Arrangements

We have no off-balance sheet arrangements that have or are reasonably likely to have a current or future effect on our financial condition, changes in financial condition, revenues or expenses, results of operations, liquidity, capital expenditures or capital resources that we consider material.

Going Concern

Our independent auditors have added an explanatory paragraph to their audit opinion issued in connection with our financial statements for our fiscal year ended December 31, 2012. We had an accumulated deficit of $11,736,881 and $7,625,730 at December 31, 2012 and December 31, 2011, respectively, and had a net loss of $4,111,151 for the fiscal year ended December 31, 2012 and $3,433,315 for the fiscal year ended December 31, 2011, and net cash used in operating activities of $1,725,540 for the fiscal year ended December 31, 2012 and $1,194,810 for the fiscal year ended December 31, 2011, with $309,607 and $165,180 in revenue earned during the fiscal year ended December 31, 2012 and year ended December 31, 2011, respectively.

While we are attempting to increase revenues, our cash position may not be significant enough to support our daily operations.  Our management intends to raise additional funds by way of a public or private offering.  Our management believes that the actions presently being taken to further implement its business plan and generate revenues provide the opportunity for us to continue as a going concern.  While we believe in the viability of our strategy to increase revenues and in our ability to raise additional funds, there can be no assurances to that effect.  

Our ability to continue as a going concern is dependent upon our ability to further implement our business plan and generate revenues.

The financial statements do not include any adjustments that might be necessary if we are unable to continue as a going concern.

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BUSINESS

 Business Overview

We operate a niche social network for entrepreneurs that are designed to provide our members with access to the people, tools, marketing and expertise to succeed and make real, trustworthy and lasting connections.  We operateEFactor.com, which, based on our management’s research, is one of the few niche social networks whose members are business owners and founders participating in a network dedicated to the specific requirements of entrepreneurs.  As of the date of this prospectus, we have over one million members, are present in all 195 countries listed by the United Nations and represent 240 industries. We also have various subsidiary service organizations, including a U.K. communications and public relations agency and a U.S. company that provides business owners and working professionals with around the clock access to a custom matched mentor, a global cross-industry peer community and repositories of knowledge to empower high performance in the workplace and business.

EFactor.com also provides a platform that enables access to a network of contacts, registration for networking events, advisory consulting, various business tools and a broad range of services and information.

We define “members” as individuals that sign-up through our custom built sign-up mechanism and set up an account (i.e. have “opted in”).  We define a “visitor” as anyone that visits theEFactor.com website whether as a member or a non-member.  We have approximately 1 million “Entrepreneurial” members.  Of these members, over a third are considered “active members” by visiting the site regularly, participating in our physical events and either responding to or reading our newsletters and other communications.  We have approximately 1.5-2 million visitors to our website monthly. EFactor is a 90% custom built platform.  Most of the code is created by EFactor contractors/employees and is only used by EFactor. Code and designs are proprietary to EFactor and are protected by confidentiality agreements we enter into with our employees and third-party contractors.

With EFactor.com, entrepreneurs can create new connections that bring value to the entrepreneur’s business or the fledgling entrepreneur’s idea. The core of our service is to create these valuable connections that are based on a strong proprietary algorithm that is at the heart of our database.

In addition to matches between peers, mentors and investors, we offer key support in four distinct areas:

·

Funding: We educate and assist entrepreneurs in their search for funding, including the different types of funding that may be available and the resources they may use to locate funding.  However, we do not supply funding, participate in the offering or sale of securities, or participate in any specific funding transactions in any way.

·

Knowledge: We provide key information, articles, webcasts, videos and advice and access to mentors and peers.

·

Cost savings: We negotiate discounts on products and services that entrepreneurs need.

·

Business Development: We connect members to relevant people via our proprietary algorithms and live events.

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We generate revenues from the following sources:

·

Member Fees:  We hold a variety of networking and informational events for our members and sell various membership packages to customers that allow users to access premium services via our website.

·

Sponsorships:We generate revenues from sponsors in a variety of ways.  Sponsors can gain exposure to our members either through placement or short write-ups in newsletters and event invitations or by sponsoring one of our events where they may provide access to their products or services (booth/stall) or by serving as a speaker or panelist at an event relating to their industry.

·

Advisory Services:  We promote and make available advisory and consulting services to members for support, introduction guidance and general mentoring of members in their pursuit of their entrepreneurial objectives, for which fees are charged.

·

Advertising: We started adding advertisement banners to our site in August 2013. We began receiving revenue generated from these banners from our advertising partners in December 2013.

Although EFactor is a global platform, our marketing efforts are focused on the following five core territories: United States, United Kingdom, India, China and The Netherlands. We plan for additional territories to be developed over time with live events taking place in those geographies where a high concentration of members evolves.

We have created and started to implement a strategy based on acquiring companies that fit with and add value to our core member base of entrepreneurs. It has initiated research and identified a number of companies that can potentially provide a product or service that is scalable, profitable and easily adapted to accommodate thousands of new clients. Through this “roll-up strategy,” we believe we will grow both organically and through acquisitions over the next 12-18 months.

Merger with EQmentor

On October 31, 2012, we closed a merger transaction with EQmentor, Inc., a Delaware corporation (“EQMentor”), pursuant to an Agreement and Plan of Merger, dated June 30, 2012 (the “EQ Merger Agreement”). Under the terms of the EQ Merger Agreement, EFactor was the surviving entity and EQmentor, Inc. was merged out of existence.  Under the EQ Merger Agreement, EFactor was obligated to issue 679,094 shares of EFactor common stock (the “Merger Shares”) in exchange for 100% of EQmentor’s outstanding securities, which exchange was effected on or about October 31, 2012. Additionally, under the EQ Merger Agreement, EFactor could be made to issue additional shares of its common stock to the EQmentor shareholders (in addition to the Merger Shares) if the value of the Merger Shares is not at least $2,000,000 on the occurrence of either a change of control of EFactor or EFactor’s shares becoming tradeable in the public market. Conversely, EFactor could receive some of the Merger Shares back in the event certain performance thresholds were not met by the EQmentor business segment. On or about April 17, 2013, EFactor, EQmentor and EQmentor’s former controlling shareholder entered into a settlement agreement wherein EFactor and EQmentor’s former controlling shareholder agreed that the Merger Shares constituted the full amount of consideration owed by EFactor to the EQmentor shareholders under the EQ Merger Agreement.

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EQmentor is a cutting-edge online professional development company that provides working professionals 24/7 access to a custom-matched mentor, a global cross-industry peer community, and repositories of knowledge to empower high performance in the workplace organized in 2007, EQmentor is the first company to statistically demonstrate an increase in EQ through its program.  EQ is Emotional Intelligence, a scientific, measurable intelligence which indicates a person's emotional maturity. EQmentor mentees show an average increase of 17 points in their EQ scores between their pre and post assessments. To put that into context, other studies have shown that the average adult increases their EQ by just 3 points a year when processing the cumulative experiences that they have had during that one year. Essentially, we believe we can grow (mature) people 6 times faster than they otherwise would in a year.

We plan to launch a specific EQmentor program for entrepreneurs during thefirst quarter of 2014. It is our intention that each acquisition will create additional revenue streams by such new product offering.

EQmentor is the only professional development company in the world that has shown a statistically validated increase in EQ.  Dozens of other studies have already shown a positive correlation between high EQ and various performance metrics such as higher sales, higher productivity, higher employee engagement, customer satisfaction, etc. We intend to launch a specific EQmentor program for entrepreneurs during the first quarter of 2014. It is our intention that each acquisition will create additional revenue streams by such new product offering.

MCC International

On February 14, 2013, the transaction between EFactor and MCC International, Ltd., or MCC, closed and MCC became our wholly-owned subsidiary.  Prior to closing its transaction with us, EFactor issued 666,667 shares of its common stock to DASPV in exchange for 100% of MCC outstanding securities.  The 666,667 shares of EFactor common stock issued to DASPV were exchanged for  196,249 shares of our common stock at the closing of the transaction, with an additional 3,490,281 shares of our common stock issued in November 2013.

MCC is a public relations and communications agency that promotes emerging technology and science companies, as well as professional service organizations, from entrepreneur start-ups and spin-offs to global consumer brands.  The agency promotes high and emerging technology and science companies, as well as professional service organizations - from entrepreneur start-ups and spin-offs to global consumer brands.  MCC utilizes a dedicated team that combines sharp journalistic skills with an acute appreciation of public relations in the wider context of sales and marketing and is well known for its “sleeves rolled up, getting stuck in” approach to delivering valuable column inches and significant return on investment.  MCC is located in the Southampton University Science Park, Southampton, England, UK, alongside many leading technology and science companies.  We believe MCC is at the forefront of setting the information technology and science agenda, breaking stories to broadcasters, national, trade, digital and social media and provides compelling and incisive comment and position clients as leading players in their target markets.

Home Training Initiative Ltd.

On January 8, 2013, we entered into a Share Exchange Agreement with Five5Five PTE Ltd. (“Five5Five”), the sole shareholder of Home Training Initiative Ltd, a United Kingdom company (“HT”) to acquire all of the capital stock of HT in exchange for 2,700,000 shares of our common stock (the “HT Exchange Shares”). HT is an online learning and workforce development provider that offers an innovative and highly scalable range of online and blended learning programs to deliver workforce

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development training. In addition to its accredited learning programs, HT delivers a spectrum of services for individuals and organizations of all sizes – including job creation and job brokerage, personal and workforce development and online (non-accredited) short courses.  Upon satisfaction of the conditions to closing, HT will operate as our wholly-owned subsidiary.

On May 7, 2013, we entered into an amendment to the agreement with Five5Five PTE Ltd.  Under the terms of the amendment, the parties set forth the conditions that needed to be fulfilled (or waived) by the parties before the transaction could close, which includes providing us with GAAP-compliant financial statements of HT. As of the date of this prospectus, HT has not provided us with these financial statements. We consider these financial statements to be a critical component of our due diligence review and will not proceed with the transaction until we have received, and are satisfied with, HT’s financial statements. Assuming HT provides the requisite financial statements and the other closing conditions are satisfied, we anticipate closing this transaction in the second quarter of 2014.

Corporate History

We were incorporated in Nevada on July 27, 2001.  At the time of our incorporation we were in the business of developing and marketing easily maintained website systems, managed website hosting, search engine placement, email marketing and graphic design. Prior to the reverse acquisition transaction described below, we did not have any business or operations and were considered a “shell” company under the federal securities laws. 

Reverse Acquisition of The E-Factor Corp.

On February 1, 2013, we entered into an Acquisition and Share Exchange Agreement (which we refer to herein as the Exchange Agreement) with The E-Factor Corp., a Delaware corporation (which we refer to herein as EFactor), and certain shareholders of EFactor, pursuant to which 20 holders of approximately 70% of the outstanding common stock of EFactor transferred to us 6,580,250 shares of common stock of EFactor in exchange for the issuance of: (a) 50,000,000 shares of our common stock; (b) 5,000,000 shares of Series A Convertible Preferred Stock; and (c) an additional 22,231,155 shares of our common stock of which 19,383,183 shares were issued upon the effectiveness of the 1:40 reverse stock split of our common stock (such transaction, the “Share Exchange”).  The Share Exchange closed on February 11, 2013.   Subsequent to the closing of the Share Exchange, we have acquired an additional  2,114,644 shares of EFactor in exchange for 11,693,528 shares of our common stock. We expect to acquire the remaining outstanding EFactor shares during the first quarter of 2014 in exchange for  3,906,244 additional shares of our common stock. As a result of the Share Exchange, EFactor became our majority-owned subsidiary.  We are now a holding company with all of our operations conducted through EFactor, which primarily consist of owning, operating and administering certain assets related to a social media network, on- and offline content and interests in a subsidiary that conducts business operations such as EQmentor and certain other intellectual property, as more fully discussed herein.

As of the closing of the Share Exchange, we had an insufficient number of authorized shares of common stock to fully satisfy our obligation to issue common stock to the EFactor shareholders under the Exchange Agreement.  As a result, we subsequently undertook a 1-for-40 reverse stock split and increased our authorized shares of common stock as discussed below, after which 19,383,183 of the 22,231,155 additional shares of common stock were issued.

Also pursuant to the Share Exchange, we agreed to issue 162,500 shares of our common stock to David S. Rector, our sole officer and director immediately prior to the closing of the Share Exchange, and 87,500 shares to Keith Gilmour.  These shares were issued to Messrs. Rector and Gilmour in consideration for prior services to our company and their assistance in closing the Share Exchange.   

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Additionally, of the 5,000,000 shares of Series A Convertible Preferred Stock issued in the Share Exchange, 2,500,000 automatically converted into approximately 12,906,223 shares of our common stock upon the effective date of the 1-for-40 reverse stock split.  The remaining shares of Series A Preferred Stock are not convertible into common stock.  The key rights and preferences associated with the Series A Convertible Preferred Stock are described under “Description of Our Securities.”

On September 20, 2013, our board of directors and majority stockholders approved the following amendments to our Articles of Incorporation:

1.

to change our name to “EFactor Group Corp.”;

2.

to increase the number of authorized shares of our preferred stock from 10,000,000 shares, par value $0.001 to 20,000,000 shares, par value $0.001;

3.

to increase the number of authorized shares of our common stock from 100,000,000 shares to 175,000,000 shares; and

4.

to effect the 1-for-40 reverse stock split of the common stock described above.

On October 11, 2013, we filed a Certificate of Amendment to our Articles of Incorporation with the Secretary of State of the State of Nevada to reflect the name change, the increase in authorized preferred shares and the increase in authorized common stock.  Further, on October 15, 2013, we filed a Certificate of Change to our Articles of Incorporation with the Secretary of State of the State of Nevada effecting the 1-for-40 reverse stock split.

As a result of the transaction, (i) EFactor became our majority-owned subsidiary, (ii) our sole officer and director resigned immediately, and we appointed four new directors and retained new executive officers; and (iii) we changed our business focus to owning, operating and administering certain assets related to a social media network, on- and offline content and interest in a subsidiary that conducts business operations as EQMentor and certain other intellectual property.

Social Media Market Overview

We can be classified as a “niche social network” and we operate in the generic “social media” industry. The market in which we operate can be characterized by the following information from ComScore (Industry Report, Jan. 2012):

“Over the past few years, social networks have evolved to become an integral part of the online experience, providing the means for users to facilitate offline connections and build new ones online. In the process, social networks have shaped the way we communicate and have even cultivated new social behaviors. Indisputably, the way we keep in touch with friends, find recommendations, and share ideas with others has changed with the advent of social networking.”

The following are three of the key findings from the ComScore report:

1.

Social networking is the most popular online activity worldwide;

2.

In October 2011, 1.2 billion users around the world visited social networking sites, accounting for 17% of the world’s population; and

3.

Nearly 1 in every 5 minutes spent online around the world is now spent on social networking sites, making social networking the most popular content category in engagement worldwide.

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According to Global Entrepreneurship Monitor (GEM) (Jan. 19, 2012):  “GEM finds an upsurge in entrepreneurship around the world [with] entrepreneurs… now numbering near 400 million in 54 countries with millions of new hires and job creation expectations in the coming years.”

In our view, niche social networks in particular are poised for growth in the coming years as people shift from generic platforms to those where they feel they are connecting with likeminded people sharing a common interest.

Entrepreneurship, our key focus, is one of the biggest common interests in the world today and a growing market exists serving those that start their own business.  According to an independent researcher, Moya K. Mason, 472 million entrepreneurs worldwide attempt on average to start 305 million companies annually. Ultimately approximately 100 million new businesses (or one-third) will effectively open each year around the world.

Our relevant market size is based on entrepreneurs in fast-growing industries that have an affinity with the online world.  Of the 472 million potential entrepreneurs mentioned above - approximately 25% would be considered our target audience, e.g. 120 million members. Of these, we believe that we can reach and sign up approximately 20%, or 24 million, through 2015.

Competitive Analysis

We are not aware of any direct competitors that combine the niche community for entrepreneurs with the real-time events and access to real resources and funding. There are other companies that do one of these aspects (e.g., only funding sites such as Gust or general social networking such as Facebook) but not combined in the way we do. We started out when social networking was in its infancy. We believe that there are very few companies that have the expertise and in-depth knowledge that we have of the industry as a whole and social media in particular, which expertise has been built over the past four years.

Our business most often gets compared to LinkedIn. LinkedIn does not allow for the typical social networking elements although it seems to be creating them over time.  LinkedIn is focused at professionals that are in full employment with a firm/organization, whereas, we specifically aim at the business owner.  LinkedIn’s revenue is largely derived from recruitment companies and software sold to HR departments.  Our revenue is derived from our members, sponsors and products/services sold to members as well as in future from data-mining and advertising.

Competition is not that easily created - building the volume of members is a significant obstacle to market entry.  A number of communities have started but failed to reach more than 50,000 members, which appears to be the minimum number of members that must be reached in order to achieve sustainable revenue and business growth. Technology can be built, but the cost to maintain is high given the regular updates needed to keep up with the markets and improvements.

It is possible that social networking entities such as LinkedIn or Facebook could opt to create their own network focused specifically on entrepreneurs.  However, we do not anticipate that these entities will create the “offline” element that we have created through our global events and webinars. Both LinkedIn and Facebook focus primarily on the online aspect, and do not directly facilitate any off-line personal interaction between members - let alone provide real resources to members that they may need for their business.

We plan to continue to build our proprietary platform through acquisitions and organic growth. We also plan to continue to develop a value chain that allows a new entrepreneur to come on as a member,

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and gain knowledge and immediate resources such as mentoring, interns, online training and funding through the group of companies. The following is an overview of the competitive landscape.

Direct Competitors

We do not believe we have any direct competitors. However, a number of smaller niche networks exist in the entrepreneurial space with approximately 25,000 to 100,000 members such as WomensLeadershipExchange.com. We view many of these companies as potential acquisition targets.

Indirect Competitors

The following companies could be considered indirect competitors.

XING - “the social network for jobs, business & careers”

• Products/services offered: Premium package includes: See who viewed your profile, advanced search, send private message, Add free member profile, upload documents to your profile.

• Member base: 11.1 million members

•Location(s): Germany

•Members based in: German speaking countries (Germany, Switzerland, Austria - 50% of all members) and

Middle East

•Key strengths: Strong home market, profitable.

• Key weaknesses: Strongly focused on Germany (70% new members are German speaking), lack of exposure outside of Europe

LinkedIn

• Products/services offered: Store your Resume

• Location(s): Mountain View, California

• Member base: 161 million members

• Customer segments/geographies served: Global. Members in 200 countries. 61% of LinkedIn Members are located outside the US.

• Products/services offered: Premium Package includes: See who viewed your Profile, Advanced Search,

Send Private Message, Add free member profile, Upload documents to your profile.

• Key strengths: Market Leader in HR services

• Key weaknesses: One core focus i.e.human resources, high degree of exposure to human resources companies for revenue.

Competitive Advantages

We believe we are positioned to show a strong performance in our industry for the following reasons:

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We believe we are a market leader in the niche for social networks for entrepreneurs whose members are business owners/founders in a network dedicated to their requirements.

·

We are present in 195 countries, although we currently focus on five core territories (US, UK, China, India and the Netherlands).

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·

Our management team has invaluable experience as serial entrepreneurs and building multiple businesses, which gives them a unique perspective into their members’ needs and requirements as well as experience in building a large organization on an international basis.

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Management has experience in setting up and executing a roll-up strategy.

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Management has been in the social media market since it took off in 2007.

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We have developed a custom built system that allows us to quickly provide high quality products/services and maintain a great customer experience.

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Events are a core element of our overall concept and allows both solid member acquisition as well as increasing brand awareness, member loyalty and revenues. Global live streaming events will be added to the product line to expand even further and increase the ability for our members to participate.

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We believe we have a solid business model that relies on multiple revenue streams.

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We are highly focused on a unique, globally expanding audience that requires a lot of resources that we can supply.  We believe that many entrepreneurs spend on average $500,000 per year on products and services that enable them to run their businesses. Given our ability to provide economies of scale to individual owners, we can assist in saving members cash.

·

We pride ourselves on providing well above average customer service to our members thus generating a high degree of loyalty and involvement of members to the brand.

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We have a marketing skill set that enables us to continue to grow virally and attract new members at a low cost.

Technology Platform

Business Network for Entrepreneurs

Our technology platform, Business Network for Entrepreneurs, uses state-of-the-art technologies, such as data engine search and data vector analysis, to broaden the opportunities and to increase success in business relationships. Our data mapping algorithms introduce a new service, a new prospect, a new partner or a new investor to a member when they are ready to begin building this business relationship. Our business maturity modeling facilitates gap analysis for members and recommends pathways to accelerate their business maturity. We recognize technology is there to support human beings and our entire platform is conceived to integrate human interaction with technology to benefit the business relationship.

Business Network for Entrepreneurs is a platform for building high impact business relationships. For example, Business Network for Entrepreneurs’ gap analysis may identify the need for a member to improve his or her business goals.  It will then make recommendations for a well-qualified mentor to mature the member’s skills required to fill this gap.  At the same time the member could seek recommendations for a new business supplier located in a distant city.  Or a member can simply ask for opinions about attending a particular trade show.  Building strong business relationships leads to business success and Business Network for Entrepreneurs is an important tool in achieving those relationships.

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On our web portal, members register by completing log-in information and signing up voluntarily for the service (each member therefore has to "opt-in"). Once a profile has been created by the member, a member may to choose to display certain information publically, only to members in a member's network, to all members or hidden completely from all members and external (some such information such as telephone numbers or email addresses are defaulted to “hidden”, whereas information such as a members' business profile's default setting is set to "shown to all" unless changed by the member).

EScore

In September 2013, we released a new functionality called EScore, which allows entrepreneurs to measure their strengths and weaknesses in the following five key areas called vectors: leadership, finance, technology, sales and marketing and social value. We have created a benchmarking guidance tool which allows members to follow clearly defined steps to build up their individual EScore. The overall score gives the member a strong indication of where additional attention might be needed, or where they ought to find a partner with the skills the entrepreneur themselves may lack. Each vector leads to a maximum score of 200, with the five vectors combining to a maximum EScore of 1,000.

Technical Overview

Our technology platform is further defined as:

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Product Marketing. Our product marketing continually evaluates and improves product concepts and drives a development release cycle to ensure rapid time to value for our service offerings.

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Architecture. Our platform uses Linux, Apache HTTP Server, MySQL and PHP (LAMP). Open Source code is also used for data search and data analysis.

·

Availability. Our hosting provider is a certified global hosting service that provides networking and hands-on system administration. Alerting and performance management reports and tools are included. The infrastructure is designed and operated as fault tolerant.

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Performance. Our production infrastructure is scaled and tested to support users in the millions. Significant capacity currently exists to support accelerating growth.

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Business Continuity. Replications of source code and data is maintained online at a separate facility. Offsite backups for production are completed weekly.

·

Information Security. We meet audit standards for protection of privacy data and for protection of credit card information. A full Information Security Audit is scheduled and will be completed in the first half of 2014.

.

Our Business Network for Entrepreneurs has achieved an important business objective by reaching a subscription base of over a million members. The current technology platform demonstrates the business value technology provides to EFactor.com members.  That said, we are excited about our planned next steps.

During 2014, we plan to enhance the business value proposition with significant technology advances. The primary business objective is to provide additional service offerings with associated additional revenue streams bringing in the offerings of each of the acquisitions made or to be made during the course of the next 12-18 months.

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Our product marketing team is currently bringing forward the following new service offerings and technology advances:

·

Co-located Workspace.  Entrepreneurs are finding a complete answer to their office needs in the Co-located Workspace industry. We have entered into business arrangements with a number of Co-located Workspaces providers. We are planning to release this as a service offering during the first quarter of 2014.  We have negotiated incentive offerings to ensure uptake by our members.

·

Funding Game.  Our Funding Game is a continuation of the Funding Request process and will provide even deeper education for the Entrepreneur Member while opening an exciting avenue for our technology platform.  We believe the concept of taking mobile game play and developing applications to enhance the business skills of entrepreneurs is powerful.  Our product marketing team is developing this product while at the same time engaging the assistance of our mobile applications development team.  We plan to bring this service to market during the first quarter of 2014.

·

Mentoring.  We believe that every business leader requires mentoring and guidance. We have acquired a complete technology stack currently providing high quality business mentoring services. We are porting this technology on to our platform and already have test cases demonstrating the business value. We intend to launch this program in the first half of 2014.

·

Relationship Building.  The Business Network for Entrepreneurs is about building relationships between business people. We expect to release two significant improvements in core platform technology in February 2014. The firstimprovement relates to data search and matching technology resulting in improving our matching algorithms. The second improvement relates to improved storage of non-structured data files such as documents, emails, blogs, and audio and video files. We believe both of these will improve our members’ experience and increase our value proposition.

Government Regulation

We are subject to a number of U.S. federal and state, and foreign laws and regulations that affect companies conducting business on the Internet, many of which are still evolving and being tested in courts, and could be interpreted in ways that could harm our business. These may involve user privacy, rights of publicity, data protection, content, intellectual property, distribution, electronic contracts and other communications, competition, protection of minors, consumer protection, taxation and online payment services. In particular, we are subject to federal, state, and foreign laws regarding privacy and protection of user data. Foreign data protection, privacy, and other laws and regulations are often more restrictive than those in the United States. U.S. federal and state and foreign laws and regulations are constantly evolving and can be subject to significant change. In addition, the application and interpretation of these laws and regulations are often uncertain, particularly in the new and rapidly-evolving industry in which we operate. There are also a number of legislative proposals pending before the U.S. Congress, various state legislative bodies, and foreign governments concerning data protection which could affect us.

Intellectual Property Rights

We rely on trade secret laws in the United States and other jurisdictions as well as confidentiality procedures and contractual provisions to protect our proprietary technology and branding.  We control access to our proprietary technology and enter into confidentiality agreements with our employees and third party developers.  We restrict access to our key proprietary technology to a limited number of our

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executive officers and managers.  We have not applied for patent protection of our proprietary technology because such applications would require us to publicly disclose these aspects of our technology we wish to remain confidential.  Instead, we have chosen to maintain the technology as trade secrets.  We also own a trademark registration relating to the EFactor name and color trademark in The Netherlands and the European Union.

Research and Development Activities

We have spent approximately $210,000 and $270,000 for the years ended Decembers 31, 2012 and 2011 respectively on website development activities, along with close to $200,000 of employee time in enhancing our website.

We understand that the true value of social media companies is measured in the quantity and quality of the data they collect, analyze and sell to their customers.  A significant criterion in our selection of the companies to be acquired is their contribution to our data value. EQmentor, with its broad and deep collection elements for an entrepreneur’s professional development is a prime example of this strategy. We will not only integrate these data sets into our business network for the entrepreneur but we will build analytic tools on top of our unique data. The primary purpose of these analytic tools will be to measure and quantify the readiness of an entrepreneur to present their business plan to qualified investors.

We intend to take a leading role in analytics about entrepreneurs. We believe our role as a trusted advisor and mentor, our commitment to guarding business information, and our experience in sophisticated data analysis will propel us into a recognized authority on this market space. We firmly believe the entrepreneurial spirit will lead the way into a board range of solutions for the 21st century. And we will play a role by guiding entrepreneurs along the road towards these solutions.  

Employees

As of December 31, 2013, we had 18 full-time employees (including two members of management) and eight independent contractors. These figures exclude mentors who work on a part time basis within the EQMentor structure.  

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We may hire temporary labor for manufacturing needs as required.  We believe that we will be able to hire a sufficient number of qualified employees to meet our employment needs.  Our manufacturing process does not require special training, other than orientation to our production techniques and specific equipment.  None of our employees is represented by a labor union or a collective bargaining agreement. We consider our relations with our employees to be good.

Facilities

We currently lease our executive office facility. Rent expenses totaled $62,724 and $47,575 for the fiscal years 2012 and 2011, respectively, which at the time included a second facility located in Pacifica, California. Our existing facility is leased from a non-affiliated third party. We consider our existing facility adequate for our current operational needs.  The table below sets forth information regarding our existing facility:

Location	Expiration of Lease	Approximate Sq. Ft.	Monthly Payment
605 Market Street,Suite 600 San Francisco, California 94105	3/31/14	2,000	$2,600

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DIRECTORS, EXECUTIVE OFFICERS AND CORPORATE GOVERNANCE

The following table sets forth certain information concerning our executive officers and directors as of the date hereof:

Name	Age	Position(s)
Adriaan Reinders	69	President, Chief Executive Officer and Director
Marion Freijsen	51	Chief Operating Officer and Director
James E. Solomon	63	Chief Financial Officer and Director
Thomas Trainer	67	Director
Brian Banmiller	69	Director
John Barbera	69	Director
Mark Stanich	53	Director

Our officers and directors are elected annually for a one year term or until their respective successors are duly elected and qualified or until their earlier resignation or removal.

Adriaan Reinders is our co-founder and has served as our Chief Executive Officer since February 2013. He has launched numerous businesses, growing and selling them through all economic cycles. He has created multiple businesses through a roll-up strategy, the largest of which had 1,110 employees and was sold to British Telecom. Mr. Reinders is also the Co-Founder and until 2010 served as an Executive Board Member of OHM Inc., a sales consulting firm serving emerging technology companies. Further, he was a founder and served as the Acting Chief Executive Officer of Supply Chain Solutions B.V., a global business solutions firm specializing in supply chain management and software services for the U.S. pharmaceutical manufacturers and large European retailers. In 1989, Mr. Reinders founded Rijnhaave, a Netherlands information technology company specializing in systems integration, and subsequently executed six acquisitions in the Netherlands and the U.S. before selling the company to Syntegra, a subsidiary of British Telecom. In 1975, Mr. Reinders founded Microlife, a Netherlands information technology firm specializing in customer services and training for mainframe environments. Mr. Reinders’ also serves as a board member of the Kelley School of Business at the University of Indiana and the Executive Chairman of Artilium plc (LON:ARTA) , and previously served as a director of the global IT division of British Telecom. He is also a frequent speaker and a published author with books on entrepreneurial networking and social media. Mr. Reinders holds a degree in Social Geography from the University of Amsterdam.

Marion Freijsen is our co-founder and has served as our Chief Operating Officer since February 2013. She was responsible for and managed the building of the Company’s platform. Ms. Freijsen is also the owner of Elegio BV, a Netherlands company providing business consulting and management expertise in the areas of strategy, vision, finance, international expansion and business development.  In addition, Ms. Freijsen is the founder and the former Chief Executive Officer (CEO) and Executive Board Member of OHM Inc., a sales consulting firm serving emerging technology companies.  Ms. Freijsen co-

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launched OHM with no outside investment, and in five years established a portfolio of more than 100 clients.   Ms. Freijsen previously served as Vice President (Central Europe) for Currenex Ltd., Commercial Director of Speedport NV, Country Manager (Benelux) for Newsedge Corp., Major Account Manager for ICV Ltd. / S&P Comstock, and Account Manager for Bloomberg Financial Markets.  Ms. Freijsen is the co-author of two books (the most recent published in November 2012 called “The E-Factor: Entrepreneurship in the Social Media Age”). She is a frequent speaker at global conferences in cities such as New York, Boston, San Francisco, London, Amsterdam and Berlin. Ms. Freijsen holds a marketing degree from the Chartered Institute of Marketing in London.

Brian Banmiller is a broadcast journalist, commentator and public speaker.. He has a 30-year affiliation with CBS News Radio as a National Business Reporter. He was the Business Editor for KTVU Channel 2 News, Oakland, California, from 1989 to 2005.  For seven years, he served as Executive Producer, Anchor & Chief Correspondent of the national television business news magazine, “On the Money with Brian Banmiller,” and for five years as Managing Editor and Co-Anchor of “Silicon Valley Business”. Prior to joining KTVU, Mr. Banmiller was a Contributing Correspondent for “The Wall Street Journal Report on Television.”  He received a business degree from Villanova University in 1966. He has also served five years in the United States Air Force where he obtained the rank of captain.

John Barbera is a senior executive with over 35 years of experience in the cable TV industry, digital, broadcast television and global media, Mr. Barbera was one of the original team members hired by Ted Turner in 1978 to launch the world’s first commercial satellite network.  During his 16 years with Turner Broadcasting, Mr. Barbera participated in the early development of cable television and helped develop CNN and other Turner networks – eventually rising to President, Turner Broadcasting Sales. Mr. Barbera later served as President, 24/7 Real Media worldwide and COO Europe. He worked for Xinhua Finance in Shanghai from 2004 to 2009.  He continues to advise media companies in the US and Asia.  Mr. Barbera received a BA in English from Allegheny College in 1966.

Mark Stanich is chief marketing officer and president, digital media, of AEPC, American Express’ wholly-owned media company.  AEPC produces such authoritative luxury brands as Travel + Leisure, Food & Wine, Departures, Executive Travel and Black Ink, in addition to over 30 other consumer products and services in the affluent lifestyle space. As President of digital media, Mr. Stanich leads the company’s existing and emerging digital businesses, including websites, social media platforms, e-newsletters, mobile and tablet applications, e-commerce, and digital partnerships.   As chief marketing officer since 2000, Mr. Stanich directs consumer business strategy, marketing, and product development for the company’s magazines, books, products, and branded affinity services, as well as oversees database management, and American Express Publishing’s international businesses. Prior to joining AEPC, Mr. Stanich worked at Time Warner Inc., where he held positions in various divisions, including strategic planning, consumer marketing, advertising sales and marketing, and product development, and helped spearhead numerous magazine, book, and product launches. Mr. Stanich has served on several industry boards, including his current directorships with the Online Publishers Association and BPA Worldwide.  He is a graduate of the University of California, Berkeley and received his MBA from the Harvard Business School.

James E. Solomon has served as our Chief Financial Officer since February 2013. Mr. Solomon is a Certified Public Accountant (CPA) and has served as a chief financial officer, director and audit committee chairman of several publicly held companies.  Since 2008, Mr. Solomon has been the Chief Financial Officer and a Director of Broadcast International.  From 2001 – 2008, he served as a Director of Nevada Chemicals Company, and from 1990 – 2001, he was a Director of Lifshultz Industries. Mr. Solomon has served as the Audit Committee Chairman for Broadcast International, Nevada Chemicals Company, and Lifshultz Industries, all publicly held companies.  

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Thomas Trainer is a well-recognized and awarded leader in the business technology field. Throughout the course of his 40-year career, he has assisted companies such Citigroup, PepsiCo, Reebok, Eli Lilly &Company and Joseph E. Seagram to the forefront of their Industries, in his role as their Global Chief Information Officer. In 1996, Mr. Trainer helped found “The Working Council of CIOs of The Advisory Board” and “The Pharmaceutical Research and Manufacturers Association (PHARMA) CIO Forum. He has lectured internationally on business and technology issues, including “The World Congress of Information Technology” in Washington, DC in 1998; and various conferences sponsored by The Economist, Forbes, BusinessWeek, Fortune, and Financial Times. In 2009 he keynoted in Beijing the “Inaugural Sino-American CIO Conference”. Mr. Trainer has also been profiled on CBS TV’s “American Edition” and CNBC’s “Technology Edge” Broadcast programs.

Family Relationships

There are no family relationships between or among the above directors, executive officers or persons nominated or charged by us to become directors or executive officers. However, Roeland Reinders, one of our three co-founders is the adult son of Adriaan Reinders, the Company’s President and Chief Executive Officer. Roeland Reinders is considered an affiliate of the Company

Board Leadership Structure and Independence

Our board of directors believes that Mr. Reinders’ service as both the Chairman of our Board of Directors and our Chief Executive Officer is in the best interest of our company and our stockholders. Mr. Reinders possesses detailed and in-depth knowledge of the issues, opportunities and challenges facing our company and our business and, therefore, is best positioned to develop agendas that ensure that our Board of Directors’ time and attention are focused on the most important matters. His combined role enables decisive leadership, ensures clear accountability, and enhances our ability to communicate our message and strategy clearly and consistently to our stockholders, employees, and collaborative partners.

Messrs. Trainer, Banmiller, Barbera and Stanich are independent and our Board of Directors believes that the independent directors provide effective oversight of management. Moreover, in addition to feedback provided during the course of meetings of our Board of Directors, the independent directors hold executive sessions. Following an executive session of independent directors, the independent directors’ report back to the full Board of Directors regarding any specific feedback or issues, provide the Chairman with input regarding agenda items for Board of Directors meetings, and coordinate with the Chairman regarding information to be provided to the independent directors in performing their duties. Our Board of Directors believes that this approach appropriately and effectively complements the combined Chairman/Chief Executive Officer structure.

Involvement in Certain Legal Proceedings

To the best of our knowledge, none of our directors or executive officers has been convicted in a criminal proceeding, excluding traffic violations or similar misdemeanors, or has been a party to any judicial or administrative proceeding during the past five years that resulted in a judgment, decree, or final order enjoining the person from future violations of, or prohibiting activities subject to, federal or state securities laws, or a finding of any violation of federal or state securities laws, except for matters that were dismissed without sanction or settlement. Except as set forth in our discussion below in “Certain Relationships and Related Transactions, and Director Independence – Transactions with Related Persons,” none of our directors, director nominees, or executive officers has been involved in any

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transactions with us or any of our directors, executive officers, affiliates, or associates which are required to be disclosed pursuant to the rules and regulations of the Commission.

Committees

Our Board of Directors does not maintain separate audit, nominating or compensation committees. Functions customarily performed by such committees are performed by our board of directors as a whole. We are not required to maintain such committees under the rules applicable to companies that do not have securities listed or quoted on a national securities exchange. If we are successful in listing our common stock on the NYSE MKT or the Nasdaq Capital Market, we would be required to have, prior to listing, an independent audit committee formed, in compliance with the requirements for such listing and in compliance with Rule 10A-3 of the Exchange Act.

Code of Ethics

We intend to adopt a code of ethics that applies to our officers, directors and employees. Upon adoption, our code of ethics will be available on our website. In addition, a copy of the code of ethics will be provided without charge upon request to us. We intend to disclose any amendments to or waivers of certain provisions of our code of ethics in a Current Report on Form 8-K.

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EXECUTIVE COMPENSATION

Summary Compensation Table

The table below sets forth the compensation earned for services rendered to us, for the fiscal years indicated, by our executive officers.

Name and Principal Position	Fiscal Year	Salary($)		Bonus($)		All Other Compensation ($)		Total($)
Adriaan Reinders (1)	2012	$	90,000	$	0	$	0	$	90,000
(President and	2011	$	90,000	$	0	$	0	$	90,000
Chief Executive Officer)	2010	$	90,000	$	0	$	0	$	90,000
Marion Freijsen (1)	2012	$	90,000	$	0	$	0	$	90,000
(Chief Operating Officer)	2011	$	90,000	$	0	$	0	$	90,000
	2010	$	90,000	$	0	$	0	$	90,000
James E. Solomon (1)	2011	$	0	$	0	$	0	$	0
(Chief Financial Officer)	2010	$	0	$	0	$	0	$	0
	2009	$	0	$	0	$	0	$	0
David S. Rector (2)	2011	$	0	$	0	$	0	$	0
(Former Pres., CEO, CFO, Treasurer and	2010	$	0	$	0	$	60,000	$	60,000
Secretary)	2009	$	0	$	0	$	0	$	0

(1) On February 11, 2013, we acquired EFactor in a reverse acquisition transaction and, in connection with that transaction, Mr. Reinders was appointed as our President and Chief Executive Officer, Ms. Freijsen was appointed as our Chief Operating Officer and Secretary and Mr. Solomon was appointed as our Chief Financial Officer and Treasurer. All compensation reflected in the table was derived from EFactor, our now majority-owned subsidiary.

(2) David S. Rector resigned as an executive officer effective February 11, 2013. Mr. Rector’s compensation includes $60,000 per year in consulting fees to an entity owned by Mr. Rector under the terms of an oral agreement as compensation for his services to us for 2011 and 2010, respectively.  No payments were made in 2011.

Employment Agreements

Adriaan Reinders

Pursuant to the terms of his employment agreement (the “Reinders Agreement”), Mr. Reinders will work for us on a full-time basis and will receive an annual base salary of $225,000.  Mr. Reinders may receive an annual cash bonus in an amount up to 100% of his base salary, as may be determined by the compensation committee of our board of directors in its sole discretion. In addition, Mr. Reinders will be granted 100,000 restricted stock units and may be granted additional units or options annually, as may be determined by the compensation committee of our board of directors in its sole discretion. The Reinders Agreement will continue until December 31, 2014, and will automatically renew for successive one-year periods, unless a notice of non-renewal is provided by either party at least sixty days prior to the expiration date of the term.  

In the event Mr. Reinders’s employment is terminated by us for cause or due to his death, Mr. Reinders will be entitled to receive any accrued and unpaid base salary up to the date of termination.  In

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the event Mr. Reinders is physically or mentally incapacitated or disabled or otherwise unable to discharge his duties for a period of six months, the Reinders Agreement shall terminate upon 90 days written notice.

In the event Mr. Reinders’s employment is terminated by us for any reason other than cause, death or disability, he will be entitled to receive any accrued and unpaid base salary up to the date of termination. In addition, he will be entitled to receive a lump-sum cash payment equal to his (i) base salary and (ii) a bonus equal to 50% of his base salary for the greater of (x) two years following the date of termination and (y) the remainder of the term of the Reinders Agreement. In addition, any issued but unvested options will vest immediately upon such termination. Furthermore, the period of the non-competition provisions in the Reinders Agreement will decrease from two years to one year following termination of his employment.

In the event Mr. Reinders’s employment is terminated by us within six months of a change of control (as defined in the Reinders Agreement), or if Mr. Reinders terminates his employment within six months of a change in control, he will be entitled to receive a lump-sum cash payment equal to his (i) base salary and (ii) a bonus equal to 50% of his base salary for the greater of (x) two years following the date of termination and (y) the remainder of the term of the Reinders Agreement. In addition, any issued but unvested options will vest immediately upon such termination. Furthermore, the period of the non-competition provisions in the Reinders Agreement will decrease from two years to one year following termination of his employment. If our stockholders exchange their shares for stock of any other company, Mr. Reinders will also be entitled to receive an amount equal to the per share price paid to our stockholders less the pre-announcement price of the shares, multiplied by 50,000.

The Reinders Agreement contains customary non-competition provisions that extend to two years (or one year upon the occurrence of the events described above) after termination of Mr. Reinders’ employment with us.  Mr. Reinders also agreed to customary terms regarding confidentiality.

Marion Freijsen

Pursuant to the terms of her employment agreement (the “Freijsen Agreement”), Ms. Freijsen will work for us on a full-time basis and will receive an annual base salary of $225,000.  Ms. Freijsen may receive an annual cash bonus in an amount up to 100% of her base salary, as may be determined by the compensation committee of our board of directors in its sole discretion. In addition, Ms. Freijsen will be granted 100,000 restricted stock units and may be granted additional units or options annually, as may be determined by the compensation committee of our board of directors in its sole discretion. The Freijsen Agreement will continue until December 31, 2014, and will automatically renew for successive one-year periods, unless a notice of non-renewal is provided by either party at least sixty days prior to the expiration date of the term.  

In the event Ms. Freijsen’s employment is terminated by us for cause or due to her death, Ms. Freijsen will be entitled to receive any accrued and unpaid base salary up to the date of termination.  In the event Ms. Freijsen is physically or mentally incapacitated or disabled or otherwise unable to discharge her duties for a period of six months, the Freijsen Agreement shall terminate upon 90 days written notice.

In the event Ms. Freijsen’s employment is terminated by us for any reason other than cause, death or disability, she will be entitled to receive any accrued and unpaid base salary up to the date of termination. In addition, she will be entitled to receive a lump-sum cash payment equal to her (i) base salary and (ii) a bonus equal to 50% of her base salary for the greater of (x) two years following the date of termination and (y) the remainder of the term of the Freijsen Agreement. In addition, any issued but unvested options will vest immediately upon such termination. Furthermore, the period of the non-

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competition provisions in the Freijsen Agreement will decrease from two years to one year following termination of her employment.

In the event Ms. Freijsen’s employment is terminated by us within six months of a change of control (as defined in the Freijsen Agreement), or if Ms. Freijsen terminates her employment within six months of a change in control, she will be entitled to receive a lump-sum cash payment equal to her (i) base salary and (ii) a bonus equal to 50% of her base salary for the greater of (x) two years following the date of termination and (y) the remainder of the term of the Freijsen Agreement. In addition, any issued but unvested options will vest immediately upon such termination. Furthermore, the period of the non-competition provisions in the Freijsen Agreement will decrease from two years to one year following termination of her employment. If our stockholders exchange their shares for stock of any other company, Ms. Freijsen will also be entitled to receive an amount equal to the per share price paid to our stockholders less the pre-announcement price of the shares, multiplied by 50,000.

The Freijsen Agreement contains customary non-competition provisions that extend to two years (or one year upon the occurrence of the events described above) after termination of Ms. Freijsen’s employment with us.  Ms. Freijsen also agreed to customary terms regarding confidentiality.

Director Compensation

The following table summarizes the compensation for our non-employee board of directors for the fiscal year ended December 31, 2012. All compensation paid to our employee directors is included under the summary compensation table above.

Name	Fees Earned or Paid in Cash ($)	Stock Awards ($)	Option Awards ($)	Non-Equity Incentive Plan Compensation ($)	Nonqualified Deferred Compensation Earnings ($)	All Other Compensation ($)	Total ($)
Adriaan Reinders	-0-	-0-	-0-	-0-	-0-	-0-	-0-
Marion Freijsen	-0-	-0-	-0-	-0-	-0-	-0-	-0-
James Earl Solomon	-0-	-0-	-0-	-0-	-0-	-0-	-0-
Thomas Trainer	-0-	-0-	-0-	-0-	-0-	-0-	-0-
David S. Rector	-0-	-0-	-0-	-0-	-0-	-0-	-0-

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Outstanding Equity Awards at Fiscal Year-End

The following table sets forth certain information concerning outstanding stock awards held by our executive officers for fiscal year 2012:

	Option Awards					Stock Awards
Name	Number of Securities Underlying Unexercised Options (#) Exercisable	Number of Securities Underlying Unexercised Options (#) Unexercisable	Equity Incentive Plan Awards: Number of Securities Underlying Unexercised Unearned Options (#)	Option Exercise Price ($)	Option Expiration Date	Number Of Shares or Units of Stock That Have Not Vested (#)	Market Value Of Shares Or Units Of Stock That Have Not Vested ($)	Equity Incentive Plan Awards: Number Of Unearned Shares, Units or Other Rights That Have Not Vested (#)	Equity Incentive Plan Awards: Market or Payout Value of Unearned Shares, Units or Other Rights That Have Not Vested ($)
Adriaan Reinders	-0-	-0-	-0-	-0-	-	-0-	-0-	-0-	-0-
Marion Freijsen	-0-	-0-	-0-	-0-	-	-0-	-0-	-0-	-0-
James E. Solomon	-0-	-0-	-0-	-0-	-	-0-	-0-	-0-	-0-
David S. Rector	1,000,000	1,000,000	-0-	$0.125	6/18/13(1)	-0-	-0-	-0-	-0-

(1)

 These options expired on June 18, 2013 in accordance with the terms of options.

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SECURITY OWNERSHIP OF CERTAIN BENEFICIAL OWNERS AND MANAGEMENT

Under Rule 13d-3 under the Exchange Act, a beneficial owner of a security includes any person who, directly or indirectly, through any contract, arrangement, understanding, relationship, or otherwise has or shares: (i) voting power, which includes the power to vote, or to direct the voting of shares; and (ii) investment power, which includes the power to dispose or direct the disposition of shares. Certain shares may be deemed to be beneficially owned by more than one person (if, for example, persons share the power to vote or the power to dispose of the shares). In addition, shares are deemed to be beneficially owned by a person if the person has the right to acquire the shares (for example, upon exercise of an option) within 60 days of the date as of which the information is provided. In computing the percentage ownership of any person, the amount of shares outstanding is deemed to include the amount of shares beneficially owned by such person (and only such person) by reason of these acquisition rights.

The following table sets forth information known to us regarding the beneficial ownership of our common stock as of January 24, 2014, as adjusted to reflect the sale of common stock offered by us in this offering, for:

· each person known by us at that date to be the beneficial owner of more than 5% of the outstanding shares of our based solely on Schedule 13D/13G filings with the SEC;
	· each of our officers and directors at such date; and
	· all of our executive officers and directors at such date, as a group.

The percentage ownership information shown in the table prior to this offering is based upon 55,037,066 shares of common stock outstanding as of January 24, 2014. The percentage ownership information shown in the table after this offering is based upon[●]shares, assuming the sale of[●]shares of our common stock by us in the offering.

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Unless otherwise indicated, we believe that all persons named in the table below have sole voting and investment power with respect to all shares of common stock beneficially owned by them. Unless otherwise indicated, the business address of each of the individuals is c/o EFactor Group Corp., 605 Market Street, Suite 600, San Francisco, CA 94105.

	Shares Beneficially Owned Prior to this Offering					Shares Beneficially Owned After this Offering
					Voting			Voting
Name of Beneficial Owner	Shares	Percentage			%	Shares	Percentage	%
Adriaan Reinders(1)	6,453,111		11.7	%	28.9%	6,453,111
Marion Freijsen(2)	6,453,111		11.7	%	28.9%	6,453,111
Vinis Vitifera Trust(1)	6,453,111		11.7	%	28.9%	6,453,111
Salvia Officinalis Trust(2)	6,453,111		11.7	%	28.9%	6,453,111
James E. Solomon	508,137		*			508,137
Thomas Trainer	475,788		*			475,788
Narcissus Trust(3)	6,259,569		11.4	%	4.8%	6,259,569
Roeland Reinders (3) Prinsengracht 715 1017 JW Amsterdam The Netherlands	6,259,569		11.4	%	4.8%	6,259,569
DASPV PTE LTD(4) Tenby House, Essex Rd. Watford WD174EP United Kingdom	3,686,530		6.7	%	2.8%	3,686,530
David S. Rector 1640 Terrace Way Walnut Creek 94597-3902	162,500		*		*	162,500
Brian Banmiller	-					-
John Barbera	-					-
Mark Stanich	-					-
All Officers and Directors as a group (7 persons)	13,890,147		25.2	%	58.6%	13,890,147

*

Less than 1%

(1)

Mr. Reinders may be deemed to be the beneficial owner of any shares deemed to be beneficially owned by Vinis Vitifera Trust.

(2)

Ms. Reinders may be deemed to be the beneficial owner of any shares deemed to be beneficially owned by Salvia Officinalis Trust.

(3)

Mr. Reinders may be deemed to be the beneficial owner of any shares deemed to be beneficially owned byNarcissusTrust.

       (4) Robert Wildmore is the sole owner of DASPV PTE LTD.

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Series A Preferred Stock⁽¹⁾

Name and Address of Beneficial Owner	Number of Shares		Percent of Total Voting Rights(4)
Adriaan Reinders	1,250,000	(2)	28.9%
Marion Freijsen	1,250,000	(2)	28.9%
James E. Solomon	0		--
Thomas Trainer	0		--
Brian Banmiller	0		--
John Barbera	0		--
Mark Stanich	0		--
All Officers and Directors as a Group (7 persons)	2,500,000	(4)	57.8%

(1) As of January 24, 2014, there were 2,500,000 shares of Series A Convertible Preferred Stock outstanding.  

(2) Includes 1,250,000 shares of our Series A Convertible Preferred Stock, able to vote at 25 votes per share, or a total of 31,250,000 additional votes on any matter brought before the holders of our common stock for a vote.  

 (3) Calculated based on 55,037,066 shares of common stock outstanding with each share of Series A Preferred Stock having 25 votes per share.  The percentages for Mr. Reinders and Ms. Freijsen are calculated separately for their individual ownership and together for the percentage for all officers and directors together.

(4) The last column reflects the total voting rights of Mr. Reinders and Ms. Freijsen when combining their common stock ownership and Series A Preferred Stock ownership.

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CERTAIN RELATIONSHIPS AND RELATED TRANSACTIONS

The following is a description of the transactions we have engaged in during the year ended December 31, 2012 and through the date hereof, with our directors and officers and beneficial owners of more than five percent of our voting securities and their affiliates.

On February 11, 2013, in connection with the Acquisition and Share Exchange Agreement with The E-Factor Corp., we issued Mr. Reinders, in exchange for his shares of The E-Factor Corp., 2,500,000 shares of Series A Convertible Preferred Stock,of which 1,250,000 were converted into 6,453,111 shares of common stock upon the effectiveness of the 1-for-40 reverse stock split of our common stock.

On February 11, 2013, in connection with the Acquisition and Share Exchange Agreement with The E-Factor Corp., we issued Ms. Freijsen, in exchange for her shares of The E-Factor Corp., 2,500,000 shares of Series A Convertible Preferred Stock, of which 1,250,000 were converted into 6,453,111 shares of common stock upon the effectiveness of the 1-for-40 reverse stock split of our common stock.

Review, Approval or Ratification of Transactions with Related Persons.

All future related party transactions will be approved, if possible, by a majority of our directors who do not have an interest in the transaction and who will have access, at our expense, to our independent legal counsel.

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DESCRIPTION OF SECURITIES

General

Our authorized capital stock consists of 175,000,000 shares of common stock, par value $0.001, and 20,000,000 authorized shares of preferred stock, par value $0.001.

As of January 24, 2014, we had 55,037,066 shares of common stock issued and outstanding held by 352 stockholders, and 2,500,000 shares of preferred stock issued and outstanding. Further, there were outstanding options to purchase3,827,537shares of common stock at an exercise price of $0.53 per share.

Common Stock

Each stockholder of our common stock is entitled to a pro rata share of cash distributions made to stockholders, including dividend payments.  The holders of our common stock are entitled to one vote for each share of record on all matters to be voted on by stockholders.  There is no cumulative voting with respect to the election of our directors or any other matter.  Therefore, the holders of more than 50% of the shares voted for the election of those directors can elect all of the directors.  The holders of our common stock are entitled to receive dividends when and if declared by our board of directors from funds legally available therefore.  Cash dividends are at the sole discretion of our board of directors.  In the event of our liquidation, dissolution, or winding up, the holders of common stock are entitled to share ratably in all assets remaining available for distribution to them after payment of our liabilities and after provision has been made for each class of stock, if any, having any preference in relation to our common stock.  Holders of shares of our common stock have no conversion, preemptive, or other subscription rights, and there are no redemption provisions applicable to our common stock.

Preferred Stock

We are authorized to issue 20,000,000 shares of preferred stock, par value $0.001.  

We currently have one series of preferred stock, our Series A Convertible Preferred Stock. There are 2,500,000 shares of our Series A Convertible Preferred Stock outstanding.  Our Series A Convertible Preferred Stock has the following rights and preferences:

Dividend Rights.  When, as and if declared by our board of directors, noncumulative dividends in an amount equal to any dividends or other distribution on our common stock.

Participation Rights.  Pro rata with our common stock and the Series A Convertible Preferred Stock on a pari passu basis according to the number of shares of common stock held by such holders, where each holder of shares of Series A Convertible Preferred Stock is to be treated for this purpose as holding the number of shares of common stock to which the holders thereof would be entitled if they converted their shares of Series A Convertible Preferred Stock at the time of such dividend.

Liquidation Rights.  In the event of any liquidation, dissolution or winding up, the holders of each share of Series A Convertible Preferred Stock then outstanding shall be entitled to be paid, out of the available funds and assets, and prior and in preference to any payment or distribution (or any setting apart of any payment or distribution) of any available funds and assets on any shares of common stock or subsequent series of preferred stock, and in equal preference with any prior series of preferred stock, an amount per share equal to the original issue price of the Series A Convertible Preferred Stock plus all declared but unpaid dividends on the Series A Convertible Preferred Stock.  If upon any liquidation, dissolution or winding up of our company, the available funds and assets shall be insufficient to permit

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the payment to holders of the Series A Convertible Preferred Stock of their full preferential amount as described in this subsection, then all of the remaining available funds and assets shall be distributed among the holders of the then outstanding Series A Convertible Preferred Stock pro rata, according to the number of outstanding shares of Series A Convertible Preferred Stock held by each holder thereof.

Merger or Sale of Assets.  A reorganization or any other consolidation or merger with or into any other corporation, or any other sale of all or substantially all of the assets, shall not be deemed to be a liquidation, dissolution or winding up and the Series A Convertible Preferred Stock shall be entitled only to (i) the right provided in any agreement or plan governing the reorganization or other consolidation, merger or sale of assets transaction, (ii) the rights contained in the General Corporation Law of the State of Nevada and (iii) the rights contained in the Certificate of Designations for the Series A Convertible Preferred Stock.

Conversion Rights. Initially, there were 5,000,000 shares of Series A Preferred Stock outstanding.  2,500,000 of these shares were converted into 12,906,222 shares of our common stock on the effective date of our 1-for-40 reverse stock split.  The remaining 2,500,000 shares of Series A Preferred Stock currently outstanding are not convertible into shares of our common stock.  

Redemption.  We do not have any redemption rights relating to the Series A Convertible Preferred Stock.

Voting Provisions.  The holder of each share of Series A Convertible Preferred Stock is entitled to twenty- five (25) votes on any matter properly brought before our common stockholders for a vote.

Our board of directors has the authority, without further authorization from our stockholders, to divide, designate the preferences and relatives, participating, optional or other special rights, or qualifications, limitations or restrictions of our preferred stock, and issue from time to time any or all of our preferred stock, as one or more other classes or series.  The designations, preferences, and relative, participating, optional or other special rights, the qualifications, limitations or restrictions of our preferred stock, of each additional series, if any, may differ from those of any and all other series already outstanding.  Further, our board of directors has the power to fix the number of shares constituting our authorized capital stock and thereafter to increase or decrease the number of shares of any such class or series subsequent to the issue of shares of that class or series but not below the number of shares of that class or series then outstanding.

Transfer Agent and Registrar

Pacific Stock Transfer is our transfer agent and registrar for our common stock. The transfer agent’s address is 4045 S. Spencer Street, Suite 403, Las Vegas, NV 89119.

Quotation of Securities

Our common stock trades on the OTC Bulletin Board under the symbol “EFCT.”

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SHARES ELIGIBLE FOR FUTURE SALE

Based on the number of shares outstanding on the date hereof, upon completion of this offering,[●]shares of common stock will be outstanding, assuming no outstanding options or warrants are exercised. All of the shares of common stock sold in this offering will be freely tradable without restrictions or further registration under the Securities Act, except for any shares sold to our "affiliates," as that term is defined under Rule 144 under the Securities Act and except for shares issued to the placement agent in connection with this offering, which shares of common stock will be subject to a 180-day lock up under FINRA Rule 5110(g)(1) (see “Plan of Distribution”). The remaining shares of common stock held by existing stockholders are "restricted securities," as that term is defined in Rule 144 under the Securities Act. Restricted securities may be sold in the public market only if registered or if their resale qualifies for exemption from registration described below under Rule 144 promulgated under the Securities Act. None of these shares will be eligible for sale under Rule 144 until the one year holding period has elapsed with respect to each purchase and the additional conditions described in “Restrictions on the Use of Rule 144 by Shell Companies or Former Shell Companies” below are satisfied.

Rule 144

In general, persons who have beneficially owned restricted shares of our common stock for at least six months, and any affiliate of our company who owns either restricted or unrestricted shares of our common stock, are entitled to sell their securities without registration with the SEC under an exemption from registration provided by Rule 144 under the Securities Act.

Non-Affiliates

Any person who is not deemed to have been one of our affiliates at the time of, or at any time during the three months preceding, a sale may sell an unlimited number of restricted securities under Rule 144 if:

·

the restricted securities have been held for at least six months, including the holding period of any prior owner other than one of our affiliates; 

·

we have been subject to the Exchange Act periodic reporting requirements for at least 90 days before the sale; and 

·

we are current in our Exchange Act reporting at the time of sale.

Any person who is not deemed to have been an affiliate of ours at the time of, or at any time during the three months preceding, a sale and has held the restricted securities for at least one year, including the holding period of any prior owner other than one of our affiliates, will be entitled to sell an unlimited number of restricted securities without regard to the length of time we have been subject to Exchange Act periodic reporting or whether we are current in our Exchange Act reporting.

Affiliates

Persons seeking to sell restricted securities who are our affiliates at the time of, or any time during the three months preceding, a sale, would be subject to the restrictions described above. They are also subject to additional restrictions, by which such person would be required to comply with the manner of sale and notice provisions of Rule 144 and would be entitled to sell within any three-month period only that number of securities that does not exceed the greater of either of the following:

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·

1% of the number of shares of our common stock then outstanding, which will equal approximately[●]shares immediately after the completion of this offering based on the number of shares outstanding as of date hereof; or 

·

the average weekly trading volume of our common stock on the OTC Bulletin Board during the four calendar weeks preceding the filing of a notice on Form 144 with respect to the sale.

Additionally, persons who are our affiliates at the time of, or any time during the three months preceding, a sale may sell unrestricted securities under the requirements of Rule 144 described above, without regard to the six month holding period of Rule 144, which does not apply to sales of unrestricted securities.

Restrictions on the Use of Rule 144 by Shell Companies or Former Shell Companies

Rule 144 is not available for the resale of securities initially issued by shell companies (other than business combination related shell companies) or issuers that have been at any time previously a shell company, like us. However, Rule 144 also includes an important exception to this prohibition if the following conditions are met:

• the issuer of the securities that was formerly a shell company has ceased to be a shell company;

• the issuer of the securities is subject to the reporting requirements of Section 13 or 15(d) of the Exchange Act;

• the issuer of the securities has filed all Exchange Act reports and material required to be filed, as applicable, during the preceding 12 months (or such shorter period that the issuer was required to file such reports and materials), other than Form 8-K reports; and

• at least one year has elapsed from the time that the issuer filed current Form 10 type information with the SEC reflecting its status as an entity that is not a shell company.

We have not currently satisfied the preceding requirements and as a result, our stockholders are not currently eligible to sell their initial shares pursuant to Rule 144.

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PLAN OF DISTRIBUTION

We are offering up to[●]shares of our common stock on a “best efforts” basis for aggregate gross proceeds of up to $10.0 million and for $[●] per share.  There can be no assurance that the offering will be fully subscribed. Accordingly, we may sell substantially less than $10.0 million of our shares of common stock, in which case our gross proceeds would be substantially reduced.

Monarch Bay Securities, LLC, which we refer to in this prospectus as the placement agent, has agreed to act as our exclusive placement agent in connection with this offering.  We intend to enter into a placement agent agreement with the placement agent, relating to the shares of common stock offered by this prospectus.  The placement agent will not purchase or sell any shares of common stock offered by this prospectus, nor will it be required to arrange for the purchase and sale of any specific number or dollar amount of shares, but will use its best efforts to arrange for the sale of all of the shares of common stock offered by us through this prospectus. Therefore, we will enter into a subscription agreement directly with investors in connection with this offering and we may not sell the entire amount of the shares of common stock offered pursuant to this prospectus by investors identified by the placement agent.  

We expect to agree to pay the placement agent a cash fee up to 8% of the gross proceeds received by investors who purchase shares in the offering. The following table shows the per share and total cash placement agent’s fee we expect to pay to the placement agent in connection with the sale of the shares of common stock offered pursuant to this prospectus assuming the purchase of all of the shares offered hereby:

Per Share

$[●]

Total

$[●]

In addition, we expect to agree to issue to the placement agent shares of our common stock in an amount equal to 4% of the aggregate number of shares of common stock sold by us to the investors in this offering. The shares issued to the placement agent are part of this prospectus. Pursuant to FINRA Rule 5110(g)(1), the shares of common stock issued to the placement agent may not be sold, transferred, assigned, pledged, or hypothecated, or be subject to any hedging, short sale, derivative, put, or call transaction that would result in the effective economic disposition of such securities by any person for a period of 180 days immediately following the date of effectiveness or commencement of sales of the public offering, except the transfer of any security:

·

by operation of law or by reason of our reorganization;

·

to any FINRA member firm participating in the offering and officers and partners thereof, if all securities so transferred remain subject to the lock-up restrictions described above for the remainder of the time period;

·

if the aggregate amount of our securities held by the placement agent or related person does not exceed 1% of the securities being offered;

·

that is beneficially owned on  pro-rata basis by all equity owners of an investment fund, provided that no participating member manages or otherwise directs investments by the fund, and participating members in the aggregate do no own more than 10% of the equity in the fund; and

72

·

the exercise or conversion of any security, if all securities received remain subject to the lock-up restriction set forth above for the remainder of the time period.

Subject to compliance with FINRA Rule 5110(f)(2)(D), we also expect to agree to reimburse the placement agent for its out-of-pocket expenses, including, without limitation fees and expenses of the placement agent’s legal counsel, Blue Sky fees, printing costs, travel, lodging and other expenses up to a maximum of $[●] in the aggregate.  In addition, we expect that the placement agent will be responsible for any fees in connection with conducting background checks on our officers and directors. We have paid the placement agent a cash retainer of $10,000 and expect to pay an additional retainer of $10,000 at the closing of the offering. 

The placement agent may be deemed to be an underwriter within the meaning of Section 2(a)(11) of the Securities Act and any commissions received by it and any profit realized on the sale of the securities by it while acting as principal might be deemed to be underwriting discounts or commissions under the Securities Act.  The placement agent will be required to comply with the requirements of the Securities Act and the Exchange Act, including, without limitation, Rule 10b-5 and Regulation M under the Exchange Act.  These rules and regulations may limit the timing of purchases and sales of shares of common stock and warrants to purchase shares of common stock by the placement agent.  Under these rules and regulations, the placement agent may not (i) engage in any stabilization activity in connection with our securities; and (ii) bid for or purchase any of our securities or attempt to induce any person to purchase any of our securities, other than as permitted under the Exchange Act, until it has completed its participation in the distribution.

We expect that the placement agent agreement will provide that we will indemnify the placement agent and any other broker or dealers which the placement agent may engage to act as sub-agents or select dealers on the placement agent’s behalf in connection with this offering against specified liabilities, including liabilities under the Securities Act. We have been advised that, in the opinion of the SEC, indemnification for liabilities under the Securities Act is against public policy as expressed in the Securities Act and is therefore unenforceable.  

We expect that the placement agent agreement will prohibit our officers and directors from selling or transferring any of our securities for a period ending on the four-month anniversary of the date of this prospectus.  We expect that each of such persons will agree to execute a “lock-up” agreement with the placement agent regarding such restrictions. This means that, subject to certain exceptions, for the applicable lock-up period following the date of this prospectus, we expect that our officers and directors may not, directly or indirectly, offer, pledge, announce the intention to sell, sell, contract to sell, sell any option or contract to purchase, purchase any option or contract to sell, grant any option, right or warrant to purchase, or otherwise transfer or dispose of any shares of our common stock, without the prior written consent ofthe placement agent. We expect that the placement agent agreement will provide that at any time and without public notice, the placement agent may, in its sole discretion, release all or some of the securities from these lock-up agreements.

73

LEGAL MATTERS

The validity of the securities offered in this prospectus is being passed upon for us by Ellenoff Grossman & Schole, LLP, New York, New York. The placement agent is being represented by Troutman Sanders LLP, Irvine, California, in connection with this offering.

EXPERTS

The consolidated balance sheet for us and our subsidiaries for the fiscal year ended December 31, 2012 and 2011, and the related consolidated statements of operations, changes in stockholders’ equity (deficit) and cash flows appearing in this registration statement have been so included in reliance on the report of MaloneBailey, LLP, an independent registered public accounting firm, appearing elsewhere in this prospectus, given on the authority of such firm as experts in accounting and auditing.

DISCLOSURE OF COMMISSION POSITION OF
INDEMNIFICATION FOR SECURITIES ACT LIABILITIES

Pursuant to our articles of incorporation and bylaws, we may indemnify our present or former directors or officers. We have agreed to indemnify each of our directors and officers against certain liabilities, including liabilities under the Securities Act of 1933. We may also purchase and maintain insurance which protects our officers and directors against any liabilities incurred in connection with their service in such a capacity, and such a policy may be obtained by us in the future. Insofar as indemnification for liabilities arising under the Securities Act may be permitted to our directors, officers and controlling persons pursuant to the foregoing, or otherwise, we have been advised that in the opinion of the SEC such indemnification is against public policy as expressed in the Securities Act and is, therefore, unenforceable.  In the event that a claim for indemnification against such liabilities (other than the payment by us of expenses incurred or paid by a director, officer or controlling person of ours in the successful defense of any action, suit or proceeding) is asserted by such director, officer or controlling person in connection with the securities being registered, we will, unless in the opinion of our counsel the matter has been settled by controlling precedent, submit to a court of appropriate jurisdiction the question whether such indemnification by it is against public policy as expressed in the Securities Act and will be governed by the final adjudication of such issue.

NEVADA ANTI-TAKEOVER LAW AND OUR ARTICLES OF INCORPORATION AND BYLAWS PROVISIONS

The provisions of Nevada law may have the effect of delaying, deferring or preventing another party from acquiring control of us. These provisions, summarized below, may discourage and prevent coercive takeover practices and inadequate takeover bids.

Nevada Law

Nevada law contains a provision governing “acquisition of controlling interest.” This law provides generally that any person or entity that acquires 20% or more of the outstanding voting shares of a publicly-held Nevada corporation in the secondary public or private market may be denied voting rights with respect to the acquired shares, unless a majority of the disinterested shareholders of the corporation elects to restore such voting rights in whole or in part. The control share acquisition act provides that a person or entity acquires “control shares” whenever it acquires shares that, but for the operation of the control share acquisition act, would bring its voting power within any of the following three ranges: 20 to 33-1/3%; 33-1/3 to 50%; or more than 50%.

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 A “control share acquisition” is generally defined as the direct or indirect acquisition of either ownership or voting power associated with issued and outstanding control shares. The shareholders or board of directors of a corporation may elect to exempt the stock of the corporation from the provisions of the control share acquisition act through adoption of a provision to that effect in the articles of incorporation or bylaws of the corporation. Our articles of incorporation and bylaws do not exempt our common stock from the control share acquisition act.

The control share acquisition act is applicable only to shares of “Issuing Corporations” as defined by the Nevada law. An Issuing Corporation is a Nevada corporation which (i) has 200 or more shareholders, with at least 100 of such shareholders being both shareholders of record and residents of Nevada, and (ii) does business in Nevada directly or through an affiliated corporation.

At this time, we do not believe we have 100 shareholders of record resident of Nevada and we do not conduct business in Nevada directly. Therefore, we do not believe that the provisions of the control share acquisition act will apply to acquisitions of our shares and will not until such time as these requirements have been met. At such time as they may apply, the provisions of the control share acquisition act may discourage companies or persons interested in acquiring a significant interest in or control of us, regardless of whether such acquisition may be in the interest of our shareholders.

The Nevada “Combination with Interested Stockholders Statute” may also have an effect of delaying or making it more difficult to effect a change in control of us. This statute prevents an “interested stockholder” and a resident domestic Nevada corporation from entering into a “combination,” unless certain conditions are met. The statute defines “combination” to include any merger or consolidation with an “interested stockholder,” or any sale, lease, exchange, mortgage, pledge, transfer or other disposition, in one transaction or a series of transactions with an “interested stockholder” having (i) an aggregate market value equal to 5% or more of the aggregate market value of the assets of the corporation, (ii) an aggregate market value equal to 5% or more of the aggregate market value of all outstanding shares of the corporation, or (iii) representing 10% or more of the earning power or net income of the corporation.

An “interested stockholder” means the beneficial owner of 10% or more of the voting shares of a resident domestic corporation, or an affiliate or associate thereof. A corporation affected by the statute may not engage in a “combination” within three years after the interested stockholder acquires its shares unless the combination or purchase is approved by the board of directors before the interested stockholder acquired such shares. If approval is not obtained, then after the expiration of the three-year period, the business combination may be consummated with the approval of the board of directors or a majority of the voting power held by disinterested stockholders, or if the consideration to be paid by the interested stockholder is at least equal to the highest of (i) the highest price per share paid by the interested stockholder within the three years immediately preceding the date of the announcement of the combination or in the transaction in which he became an interested stockholder, whichever is higher, (ii) the market value per common share on the date of announcement of the combination or the date the interested stockholder acquired the shares, whichever is higher, or (iii) if higher for the holders of preferred stock, the highest liquidation value of the preferred stock.

Articles of Incorporation and Bylaws

Certain provisions in our articles of incorporation and bylaws could delay or prevent a change in control of us, even if that change might be beneficial to our stockholders.  Our articles of incorporation and bylaws contain provisions that might make acquiring control of us difficult, including provisions limiting rights to call special meetings of stockholders and regulating the ability of our stockholders to nominate directors for election at annual meetings of our stockholders.  In addition, our board of directors

75

has the authority, without further approval of our stockholders, to issuepreferred stock having such rights, preferences and privileges as the board of directors may determine.  Any such issuance of preferred stock could, under some circumstances, have the effect of delaying or preventing a change in control of us and might adversely affect the rights of holders of common stock.

WHERE YOU CAN FIND ADDITIONAL INFORMATION

We have filed with the SEC a registration statement on Form S-1 under the Securities Act, with respect to the common stock offered by this prospectus. This prospectus, which is part of the registration statement, omits certain information, exhibits, schedules and undertakings set forth in the registration statement. For further information pertaining to us and our common stock, reference is made to the registration statement and the exhibits and schedules to the registration statement. Statements contained in this prospectus as to the contents or provisions of any documents referred to in this prospectus are not necessarily complete, and in each instance where a copy of the document has been filed as an exhibit to the registration statement, reference is made to the exhibit for a more complete description of the matters involved.

You may read and copy all or any portion of the registration statement without charge at the office of the SEC at the Public Reference Room at Station Place, 100 F Street, N.E., Washington, D.C. 20549. Copies of the registration statement may be obtained from the SEC at prescribed rates from the Public Reference Section of the SEC at such address. In addition, registration statements and certain other filings made with the SEC electronically are publicly available through the SEC’s web site at http://www.sec.gov. The registration statement, including all exhibits and amendments to the registration statement, has been filed electronically with the SEC.

We are subject to the information and reporting requirements of the Exchange Act and, in accordance with this law, are required to file periodic reports, proxy statements and other information with the SEC. These periodic reports, proxy statements and other information are available for inspection and copying at the SEC’s public reference facilities and the website of the SEC referred to above. Our website address iswww.efactor.com for the social networking site andwww.efactorgroup.com for the holding company. You may access our annual reports on Form 10-K, quarterly reports on Form 10-Q, current reports on Form 8-K and amendments to those reports filed or furnished pursuant to Section 13(a) or 15(d) of the Exchange Act with the SEC free of charge at our websites as soon as reasonably practicable after such material is electronically filed with, or furnished to, the SEC. The information contained in, or that can be accessed through, our websites is not part of this prospectus. 

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INDEX TO CONSOLIDATED FINANCIAL STATEMENTS

The E-Factor Corp.

Financial Statements as of and for the

Years Ended December 31, 2012 and 2011 and

September 30, 2013 and 2012, respectively

Report of Independent Registered Public Accounting Firm	F-2
Balance Sheets as of December 31, 2012 & December 31, 2011  (Audited)	F-3
Statements of Operations for the Years Ended December 31, 2012 & 2011(Audited)	F-4
Statements of Stockholders’ Deficit for the Years Ended December 31, 2012 & 2011 (Audited)	F-5
Statements of Cash Flows for the Years Ended December 31, 2012 & 2011 (Audited)	F-6
Notes to Financial Statements for the Years Ended December 31, 2012 & 2011 (Audited)	F-7
Balance Sheets as of September 30, 2013 & December 31, 2012  (Unaudited)	F-19
Statements of Operations for the Three Months Ended September 30, 2013 & 2012(Unaudited)	F-20
Statements of Operations for the Nine Months Ended September 30, 2013 & 2012(Unaudited)	F-21
Statements of Cash Flows for the Nine Months Ended September 30, 2013 & 2012 (Unaudited)	F-22
Notes to Financial Statements for the Nine Months Ended September 30, 2013 & 2012 (Unaudited)	F-23

F-1

REPORT OF INDEPENDENT REGISTERED PUBLIC ACCOUNTING FIRM

To the Board of Directors and Stockholders

E-Factor Corp.

San Francisco, California

We have audited the accompanying consolidated balance sheets of E-Factor Corp. (the “Company”) as of December 31, 2012 and 2011 and the related consolidated statements of operations, stockholders’ equity (deficit), and cash flows for each of the years then ended. These financial statements are the responsibility of the Company's management. Our responsibility is to express an opinion on these financial statements based on our audits.

We conducted our audits in accordance with the standards of the Public Company Accounting Oversight Board (United States). Those standards require that we plan and perform an audit to obtain reasonable assurance about whether the financial statements are free of material misstatement. The Company is not required to have, nor were we engaged to perform, an audit of its internal control over financial reporting. Our audits included consideration of internal control over financial reporting as a basis for designing audit procedures that are appropriate in the circumstances, but not for the purpose of expressing an opinion on the effectiveness of the Company’s internal control over financial reporting. Accordingly, we express no such opinion. An audit also includes examining, on a test basis, evidence supporting the amounts and disclosures in the financial statements, assessing the accounting principles used and significant estimates made by management, as well as evaluating the overall financial statement presentation. We believe that our audits provide a reasonable basis for our opinion.

In our opinion, the consolidated financial statements referred to above present fairly, in all material respects, the financial position of the Company as of December 31, 2012 and 2011 and the results of their operations and their cash flows for each of the years then ended, in conformity with accounting principles generally accepted in the United States of America.

As discussed in Note 11 to the consolidated financial statements, the 2012 and 2011 consolidated financial statements have been restated to correct a misstatement.

The accompanying consolidated financial statements have been prepared assuming that the Company will continue as a going concern. As discussed in Note 3 to the financial statements, the Company has negative operating cash flows and has a working capital deficit. These conditions raise substantial doubt about the Company’s ability to continue as a going concern. Management’s plans in regard to these matters are also described in Note 3. The consolidated financial statements do not include any adjustments that might result from the outcome of this uncertainty.

/s/ MaloneBailey, LLP

www.malonebailey.com

Houston, Texas

May 10, 2013, except for Notes 11 and 12, as to which the date is January 7, 2014

F-2

THE E-FACTOR CORP.
CONSOLIDATED BALANCE SHEETS
						December 31,
				ASSETS		2012		2011
	CURRENT ASSETS:
		Cash			$	46,870	$	��  11,259
		Accounts receivable, net of allowance of $2,097 and $2,097				20,982		12,597
		Other current assets				14,469		4,643
			Total current assets			82,321		28,499
		Property, website and equipment, net of accumulated depreciation of $827,619 and $458,323				341,674		501,173
		Goodwill				2,131,516		-
		TOTAL ASSETS			$	2,555,511	$	529,672
			LIABILITIES AND STOCKHOLDERS' EQUITY (DEFICIT)
	CURRENT LIABILITIES:
		Accounts payable			$	641,534	$	313,609
		Accounts payable - related party				38,548		19,278
		Accrued expenses				213,221		238,690
		Operating line of credit				625,604		-
		Deferred revenue				227,044		99,955
		Current portion of note payable - third parties, net of discount				378,741		13,504
		Current portion of convertible note payable - related parties				163,675		23,521
			Total current liabilities			2,288,367		708,557
	Non-current portion of note payable					18,544		23,134
	Non-current portion of convertible note payable - third parties, net of discount					-		24,211
	TOTAL LIABILITIES					2,306,911		755,902
	Commitments and contingencies					-		-
	STOCKHOLDERS' EQUITY (DEFICIT)
		Preferred stock, $0.001 par value, 20,000,000 shares authorized				5,000		5,000
		5,000,000 issued and outstanding as of December 31, 2012 and 2011         respectively
		Common stock, $0.001 par value, 175,000,000 shares authorized,
			1,594,611 and 672,507 issued and outstanding at December 31, 2012 and 2011, respectively.			1,054		673
		Additional paid-in capital				11,979,427		7,393,827
		Accumulated deficit				(11,736,881)		(7,625,730)
			Total stockholders' equity (deficit)			248,600		(226,230)
			Total liabilities and stockholders' equity (deficit)		$	2,555,511	$	529,672
The accompanying notes are an integral part of these financial statements.

F-3

THE E-FACTOR CORP.
CONSOLIDATED STATEMENTS OF OPERATIONS
					For the Years Ended December 31,
					2012		2011
	Revenues			$	309,607	$	165,180
	Operating expenses
		Cost of revenue			134,211		114,865
		Sales and marketing			344,517		81,821
		Product development			633		195,552
		General and administrative			3,286,428		2,904,100
		Depreciation and amortization			369,296		271,488
			Total operating expenses		4,135,085		3,567,826
	Loss from operations				(3,825,478)		(3,402,646)
	Other income (expense):
		Interest expense			(297,684)		(28,722)
		Loss on sale of asset			-		(1,947)
		Other  income			12,011		-
			Total other income (expense), net		(285,673)		(30,669)
	Net loss			$	(4,111,151)	$	(3,433,315)
The accompanying notes are an integral part of these financial statements.

F-4

					THE E-FACTOR CORP.
					CONSOLIDATED STATEMENTS OF STOCKHOLDERS' EQUITY (DEFICIT)
					YEARS ENDED DECEMBER 31, 2012 AND 2011
	Common Stock						Preferred Stock						Additional			Accumulated			Stockholders'
	Shares					Amount	Shares			Amount			Paid in Capital			Deficit			Equity
Balance, December 31, 2010 (restated)	558,770		$        559						5,000,000			$     5,000			$         3,754,714			$       (4,192,415)			$      (432,142)
Issuance of common stock for cash	80,924		81												1,291,674						1,291,755
Issuance of common stock for services	1,814		2												29,735						29,737
Issuance of common stock for debt	2,894		3												47,433						47,436
Issuance of common stock for accrued expenses	28,104		28												504,989						505,017
Stock option expense															1,441,219						1,441,219
Debt discount due to beneficial conversion feature															192,680						192,680
Forgiveness of related party receivables															(208,636)						(208,636)
Forgiveness of related party payables															340,019						340,019
Net loss																		(3,433,315)			(3,433,315)
Balance, December 31, 2011 (restated)	672,507		$        673						5,000,000			$     5,000			$        7,393,827			$       (7,625,730)			$      (226,230)
Issuance of common stock for cash	83,177		83												934,651						934,734
Issuance of common stock for services	101,304		101												1,123,941						1,124,042
Issuance of common stock for debt	50,734		51												562,879						562,930
Shares issued for debt discount	23,622		24												147,372						147,396
Stock issued for acquisition	122,407		122												1,358,066						1,358,188
Stock option expense															373,239						373,239
Debt discount due to beneficial conversion feature															85,452						85,452
Net Loss																	(4,111,151)			(4,111,151)
Balance, December 31, 2012 (restated)		1,053,750		$        1,054				5,000,000			$     5,000			$        11,976,427			$       (11,736,881)			$         248,600
	The accompanying notes are an integral part of these financial statements.

F-5

THE E-FACTOR COR.
CONSOLIDATED STATEMENTS OF CASH FLOWS
						For the Years Ended December 31,
						2012		2011
	CASH FLOWS FROM OPERATING ACTIVITIES:
		Net loss			$	(4,111,151)	$	(3,433,315)
		Adjustments to reconcile net loss to net cash
		used in operating activities:
			Depreciation expense			369,296		271,488
			Stock option expense			373,239		1,441,219
			Amortization of debt discount			249,590		25,028
			Stock compensation expense			1,124,042		29,737
			Loss on sale of fixed assets			-		1,947
			Allowance for bad debts			-		2,097
			Changes in operating assets and liabilities:
				Accounts receivables		(433)		6,567
				Other current assets		(9,826)		-
				Accounts payable		298,911		59,182
				Accounts payable - related party		19,270		19,278
				Accrued expenses		(82,348)		292,521
				Deferred revenue		43,870		89,441
			Net cash used in operating activities			(1,725,540)		(1,194,810)
	CASH FLOWS FROM INVESTING ACTIVITIES:
			Cash paid for purchase of fixed assets			(208,748)		(273,428)
			Net cash used in investing activities			(208,748)		(273,428)
	CASH FLOWS FROM FINANCING ACTIVITIES:
			Proceeds from  notes payable			834,619		208,370
			Proceeds from  notes payable – related  parties			204,800		-
			Proceeds from issuance of shares			934,734		1,291,757
			Repayment of notes payable			(4,254)		(21,372)
			Net cash provided by financing activities			1,969,899		1,478,755
	NET INCREASE (DECREASE) IN CASH					35,611		10,517
	CASH, BEGINNING BALANCE					11,259		742
	CASH, ENDING BALANCE				$	46,870	$	11,259
	Supplemental Disclosure of Cash Flows Information:
			Cash paid for interest		$	7,700	$	4,439
			Cash paid for income taxes		$	-	$	-
	Non-cash Investing and Financing Activities:
			Debt discount due to beneficial conversion feature and common stock		$	232,848	$	192,680
			Shares issued for conversion of debt			562,930		47,436
			Shares issued for acquisition of EQMentor			1,358,188		-
			Financing from purchase of automobile			-		29,674
			Shares issued for settlement of accrued expenses			-		505,017
			Forgiveness of related party accounts receivable			-		208,636
			Forgiveness of related party accounts payable			-		340,019
The accompanying notes are an integral part of these financial statements.

The E-Factor Corp.

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS

Note 1. Organization, Basis of Presentation and Significant Accounting Policies

Description of Business

The E-Factor Corporation (“EFactor” or the “Company”) was incorporated in the state of Delaware on October 30, 2007, and provides full-featured social network for entrepreneurs. EFactor provides a platform that enables access to a network of contacts, registration for networking events, advisory consulting, various business tools and a broad range of services and information.

On October 31, 2012, the Company acquired EQmentor, a cutting-edge online professional development company that provides working professionals 24/7 access to a custom-matched mentor, a global cross-industry peer community, and repositories of knowledge to empower high performance in the workplace organized in 2007.

The Company currently maintains its corporate office in San Francisco, California. 

Principles of consolidation

The Consolidated Financial Statements include the accounts of the Company and its wholly owned subsidiaries. All inter-company accounts have been eliminated in consolidation.

Basis of Presentation and Summary of Significant Accounting Policies

Management is responsible for the fair presentation of the Company’s financial statements, prepared in accordance with U.S. generally accepted accounting principles (GAAP).

Use of Estimates

The preparation of financial statements in conformity with generally accepted accounting principles requires management to make estimates and assumptions that affect the reported amounts of assets and liabilities and disclosure of contingent assets and liabilities at the date of the financial statements and the reported amounts of revenues and expenses during the reporting period. Actual results could differ from those estimates. Estimates are used in the determination of depreciation and amortization, the valuation for non-cash issuances of common stock, and the website, income taxes and contingencies, among others.

Cash Equivalents

The Company considers all investments with original maturities of three months or less at the time of purchase to be cash equivalents.

Fair Value of Financial Instruments

Statement of financial accounting standard FASB Topic 820, “Disclosures about Fair Value of Financial Instruments”, requires that the Company disclose estimated fair values of financial instruments. The carrying amounts reported in the statements of financial position for assets and liabilities qualifying as financial instruments are a reasonable estimate of fair value.

Goodwill

Goodwill is not amortized, but is tested for impairment annually in the fourth quarter of the fiscal year or whenever events or changes in circumstances indicate that the carrying amount may not be recoverable. Events that result in an impairment review include significant changes in the business climate, declines in our operating results, or an expectation that the carrying amount may not be recoverable. We assess potential impairment by considering present economic conditions as well as future expectations.

We review goodwill for impairment by performing a two-step goodwill impairment test. The first step of the two-step goodwill impairment test is to compare the fair value of the reporting unit to its carrying amount, including goodwill. If the carrying amount

F-7

of the reporting unit exceeds its fair value, the second step of the two-step goodwill impairment test is required to measure the goodwill impairment loss. The second step includes valuing all the tangible and intangible assets of the reporting unit as if the reporting unit had been acquired in a business combination. Then, the implied fair value of the reporting unit’s goodwill is compared to the carrying amount of that goodwill. If the carrying amount of the reporting unit’s goodwill exceeds the implied fair value of the goodwill, we recognize an impairment loss in an amount equal to the excess, not to exceed the carrying amount.

Calculating the fair value of a reporting unit and the implied fair value of reporting unit goodwill requires significant judgment. The use of different assumptions, estimates or judgments in either step of the goodwill impairment testing process, such as the estimated future cash flows of reporting units, the discount rate used to discount such cash flows, or the estimated fair value of the reporting units’ tangible and intangible assets and liabilities, could significantly increase or decrease the estimated fair value of a reporting unit or its net assets. There was no impairment charge for the year ended December 31, 2012.

Accounts Receivable

The Company’s accounts receivable arise primarily from the sale of advertising and promotional placements on its website and from advisory services. For the year ended December 31, 2012 and 2011, we had six and five customers respectively make up the full receivable balance. On a periodic basis, the Company evaluates each customer account and based on the days outstanding of the receivable, history of past write-offs, collections, and current credit conditions, writes off accounts it considers uncollectible. Invoices are typically due in 30 days. The Company does not accrue interest on past due accounts and the Company does not require collateral. Accounts become past due on an account-by-account basis. Determination that an account is uncollectible is made after all reasonable collection efforts have been exhausted.

Property and Equipment

Property and equipment are stated at cost less accumulated depreciation and amortization.  Expenditures for maintenance and repairs are charged to expense as incurred.  Additions, improvements and major replacements that extend the life of the asset are capitalized.

Depreciation and amortization is recorded using the straight-line method over the estimated useful lives of depreciable assets, which are generally three to five years.  

Website and Software Development Costs

The Company capitalizes costs to develop its internal-use software when preliminary development efforts are successfully completed, management has authorized and committed project funding, and it is probable that the project will be completed and the software will be used as intended.  Such costs are amortized on a straight-line basis over the estimated useful life of the related asset of three years.  Costs incurred prior to meeting these criteria, together with costs incurred for training and maintenance, are expensed as incurred.  Costs incurred for enhancements that are expected to result in additional material functionality are capitalized and expensed over the estimated useful life of the upgrades.

The Company capitalized website and internal-use software costs of $208,747 and $260,450 for the years ended December 31, 2012 and 2011, respectively. The Company’s capitalized website and internal-use software amortization is included in depreciation and amortization in the Company’s statements of operations, and totaled $369,296 and $253,170 for the years ended December 31, 2012 and 2011, respectively.

Income Taxes

Deferred income taxes are reported for timing differences between items of income or expense reported in the financial statements and those reported for income tax purposes in accordance with FASB Topic 740, "Accounting for Income Taxes", which requires the use of the asset/liability method of accounting for income taxes. Deferred income taxes and tax benefits are recognized for the future tax consequences attributable to differences between the financial statement carrying amounts of existing assets and liabilities and their respective tax bases, and for tax loss and credit carry-forwards. Deferred tax assets and liabilities are measured using enacted tax rates expected to apply to taxable income in the years in which those temporary differences are expected to be recovered or settled. The Company provides for deferred taxes for the estimated future tax effects attributable to temporary differences and carry-forwards when realization is more likely than not.

Valuation allowances are established, when necessary, to reduce the deferred tax assets to an amount expected to be realized.  

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A tax position is recognized as a benefit only if it is “more likely than not” that the tax position would be sustained in a tax examination, with a tax examination presumed to occur.  The amount recognized is the largest amount of tax benefit that is greater than 50% likely of being realized on examination.  For tax positions not meeting the “more likely than not” test, no tax benefit is recorded.

Revenue Recognition

Revenues are presented net of discounts. In general, the Company recognizes revenue when (i) persuasive evidence of an arrangement exists, (ii) delivery has occurred or services have been rendered to the customer, (iii) the fee is fixed or determinable, and (iv) collectability is reasonably assured. Where arrangements have multiple elements, revenue is allocated to the elements based on the relative selling price method and revenue is recognized based on the Company’s policy for each respective element.

The Company applies judgment with respect to whether it can establish a selling price based on third party evidence. The Company does not have any product offerings that would be considered multiple deliverables; therefore the pricing model is determined based on competitor prices for similar product offerings. When it is unable to establish selling price using this method, the Company determines its best estimate for deliverables by considering multiple factors including, but not limited to, it’s pricing practices, profit margin, prices it charges for similar offerings, sales volume, geographies, market conditions, and the competitive landscape.

The Company generates revenue primarily from sales of the following services:

·

Member Fees —The Company holds a variety of networking and informational events for its members and sells various membership packages to customers that allow users to have access to premium services via the EFactor website. Revenue from member services is recognized ratably over the contractual period, generally from one to 12 months.

·

Sponsorships - The Company generates revenues from Sponsors in a variety of ways. Sponsors can gain exposure to the Company's members, either through placement or short write-ups in newsletters, on event invitations or by participating as a sponsor at one of the Company's Events where a Sponsor may provide access to its products or service (booth/stall) or by being a speaker or panelist at an event that fits in their industry. This revenue is recognized over the specific event timeline, which varies from a single day event or a longer-term promotional event over a series of weeks.

·

Advisory Services —The Company promotes and makes available advisory and consulting services to members for the purpose of support, introduction guidance and general mentoring of members in their pursuit of their entrepreneurial objectives, for which fees are charged. These revenues are recorded when services for the transactions are determined to be concluded, generally as set forth under the terms of the engagement or when the sundry milestones have been completed after the defined services are performed. Transaction-related expenses, primarily consisting of costs directly associated with the transaction, are deferred and recognized in the same period as the transaction revenue.

 

Amounts billed or collected in excess of revenue recognized are recorded as deferred revenue.

Concentration of Credit Risk

Financial instruments that potentially subject the Company to concentrations of credit risk consist principally of cash deposits at financial institutions.  At various times during the year, the Company may exceed the federally insured limits.  To mitigate this risk, the Company places its cash deposits only with high credit quality institutions in the United States and the Netherlands.  Management believes the risk of loss is minimal.  At December 31, 2012 and 2011 the Company did not have any uninsured cash deposits.

Impairment of Long-lived Assets

The Company accounts for long-lived assets in accordance with the provisions of FASB Topic 360, “Accounting for the Impairment of Long-Lived Assets”. This statement requires that long-lived assets and certain identifiable intangibles be reviewed for impairment whenever events or changes in circumstances indicate that the carrying amount of an asset may not be recoverable. An impairment loss would be recognized when the estimated future cash flows from the use of the asset are less than the carrying amount of that asset.  During 2012 and 2011, there have been no impairment losses.  

Comprehensive Loss

There are no components of comprehensive loss other than net loss, and accordingly the Company’s comprehensive loss is equivalent to its net loss for the periods presented.

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Net Loss per Common Share

Basic net loss per share of common stock excludes dilution and is computed by dividing the net loss by the weighted-average number of shares of common stock outstanding for the period. Diluted net loss per share of common stock reflects the potential dilution that could occur if securities or other contracts to issue shares of common stock were exercised or converted into shares of common stock. For all periods presented, there are no potentially dilutive securities as the Company only has common stock issued.

Advertising Costs

Advertising costs are expensed when incurred and are included in sales and marketing expense in the accompanying statements of operations. The Company incurred advertising costs of $344,517 and $81,821 for the years ended December 31, 2012 and 2011, respectively.

Stock-Based Compensation

The Company records stock-based compensation at fair value at the grant date and recognize the expense over the employee’s requisite service period. The Company issued 175,050 options to employees as of December 31, 2011. The Company used the Black-Scholes option pricing model to estimate the fair value of the stock option grants. This valuation model for stock-based compensation expense requires the Company to make assumptions and judgments about variables used in the calculation, including the fair value of the Company’s stock, the expected term (the period of time the options granted are expected to be outstanding), the volatility of the Company’s stock, a risk-free interest rate, and dividends. The Company plans to use the simplified calculation of expected term described in SEC Staff Accounting Bulletin No. 107, Share-Based Payment, and volatility based on an average of the historical volatilities of similar companies, as the Company does not have a history of a publicly traded stock price. The risk-free interest rate for the expected term of the option will be based on the U.S. Treasury yield curve in effect at the time of the grant. See note 7 on the valuation of the options issued.

Foreign Currency Transactions

Foreign currency transactions are translated using the spot exchange rate at the settlement date of the transaction. Foreign assets and liabilities are translated using year-end exchange rates. Foreign exchange transaction gains and losses are insignificant, and are included in general and administrative expenses in the accompanying statements of operations. As of December 31, 2012 and 2011, we did not have any foreign subsidiaries.

Recent Accounting Pronouncements

The Company reviews all of the Financial Accounting Standard Board’s updates periodically to ensure the Company’s compliance of its accounting policies and disclosure requirements to the Codification Topics.

In February 2013, the Financial Accounting Standards Board (“FASB”) issued Accounting Standards Update No. 2013-02, Comprehensive Income (Topic 220)—Reporting of Amounts Reclassified Out of Accumulated Other Comprehensive Income (ASU 2013-02), to require entities to provide information about significant amounts reclassified out of accumulated other comprehensive income by component and their corresponding effect on net income. ASU 2013-02 is effective for us in the first quarter of our fiscal year ending February 28, 2014. We not believe that this updated standard will have a significant impact on our consolidated financial statements.

In July 2012, the FASB issued Accounting Standards Update No. 2012-02, Intangibles—Goodwill and Other (Topic 350)—Testing Indefinite-Lived Intangible Assets for Impairment (ASU 2012-02), to simplify how entities test intangibles with indefinite lives for impairment. ASU 2012-02 gives entities the option to first assess qualitative factors to determine whether it is more likely than not that the fair value of an intangible asset is less than its carrying amount. If greater than 50 percent likelihood exists that the fair value is less than the carrying amount then a quantitative impairment test as described in Subtopic 350-30 must be performed. ASU 2012-02 is effective for us in the first quarter of our fiscal year ending February 28, 2014. We currently do not believe that this updated standard will have a significant impact on our consolidated financial statements.

In September 2011, the FASB issued an amendment to an existing accounting standard which provides entities an option to perform a qualitative assessment to determine whether further impairment testing on goodwill is necessary. An entity now has the option to first assess qualitative factors to determine whether it is necessary to perform the current two-step impairment test. If an entity believes, as a result of its qualitative assessment, that it is more-likely-than-not that the fair value of a reporting unit is less than its carrying amount, the quantitative impairment test is required. Otherwise, no further testing is required. This standard is effective for

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annual and interim goodwill impairment tests performed for fiscal years beginning after December 15, 2011. We adopted this new standard on January 1, 2012 and the adoption did not have a material impact on our financial statements.

The Company will continue to monitor these emerging issues to assess any potential future impact on its financial statements.

Note 2. Going Concern

The Company's financial statements are prepared using generally accepted accounting principles, which contemplate the realization of assets and liquidation of liabilities in the normal course of business.  Because the business is new and has no history and relatively few sales, no certainty of continuation can be stated. The accompanying consolidated financial statements for 2012 and 2011 have been prepared assuming that we will continue as a going concern, which contemplates the realization of assets and satisfaction of liabilities in the normal course of business.

The Company has suffered losses from operations and has a working capital deficit, which raises substantial doubt about its ability to continue as a going concern.

Management is taking steps to raise additional funds to address its operating and financial cash requirements to continue operations in the next twelve months. Management has devoted a significant amount of time in the raising of capital from additional debt and equity financing. However, the Company’s ability to continue as a going concern is dependent upon raising additional funds through debt and equity financing and generating revenue. There are no assurances the Company will receive the necessary funding or generate revenue necessary to fund operations. The financial statements contain no adjustments for the outcome of this uncertainty.

Note 3. Property and Equipment

Property and equipment, net consisted of the following:

		2012		2011
Computer equipment	$	18,368	$	17,318
Furniture and fixtures		14,369		14,369
Automobiles		38,075		38,075
Capitalized website and internal use software		1,098,481		889,734
Total property, web site and computer equipment		1,169,293		959,496
Less: accumulated depreciation and amortization		(827,619)		(458,323)
Total property, web site and computer equipment, net	$	341,674	$	501,173

Depreciation and amortization expense on property and equipment was $369,296 and $271,488 for the years ended December 31, 2012 and 2011, respectively.

Note 4. Notes Payable and Line of Credit

Notes Payable

During the years ended December 31, 2012 and 2011, the Company obtained several convertible unsecured short term notes payable from individuals totaling $745,337 and $44,370, respectively.

The convertible notes bear interest of 0-12% and repayment of the notes is at the discretion of the Company. The notes payable are convertible into shares at a price of $1-2. The Company evaluated the embedded conversion features within the convertible debt under ASC 815 “Derivatives and Hedging” and determined the embedded conversion feature should be classified in equity. Additionally, the instruments were evaluated under ASC 470-20 “Debt with Conversion and Other Options” for consideration of any beneficial conversion feature. The Company determined the beneficial conversion feature had an intrinsic value of $85,452 and $44,370 in 2012 and 2011, respectively.

During the years ended December 31, 2012 did not enter into any long-term note agreements, however during 2011, the Company obtained two long-term convertible notes payable from individuals in the amounts of $164,000. The convertible notes bear interest of 12% and repayment of the convertible notes is due on January 5, 2013. The notes payable are convertible into shares at the

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exercise price of $5.55 and $11.10, respectively. The Company evaluated the embedded conversion features within the convertible debt under ASC 815 “Derivatives and Hedging” and determined the embedded conversion feature should be classified in equity. Additionally, the convertible notes payable were evaluated under ASC 470-20 “Debt with Conversion and Other Options” for consideration of any beneficial conversion feature. The Company determined the beneficial conversion feature had an intrinsic value of $148,310.

During the years ended December 31, 2012 and 2011, the Company obtained financing for an automobile in the amount of $0 and $29,674, respectively. The financing was repayable over 6 years with 7.5% interest. During the years ended December 31, 2012 and 2011, the Company had a balance of $23,134 and $27,388 related to vehicle financing.

During the years ended December 31, 2012 and 2011, the Company recognized $249,590 and $25,028 of interest expense due to the amortization of debt discount from the beneficial conversion feature, respectively.

During the years ended December 31, 2012 and 2011, the Company made principal repayments totaling $4,254 and $21,372 and issued shares to convert $500,312 and $43,947 of outstanding debt, respectively.

During the years ended December 31, 2012 and 2011, the Company had total debt discounts of $232,848 and $167,652 respectively.

Line of Credit

As part of the acquisition of EQmentor, Inc. the Company obtained an operating line of credit secured by the former majority shareholder of EQmentor, Inc.‘s residence.  The line of credit’s face value is $500,000 with a provision for over-limit drawdowns. The current over-limit drawdown at December 31, 2012 is $123,876. Interest is charged at a rate of 3.5% per annum. The line of credit has a total drawn amount of $623,876 as of December 31, 2012.

Note 5. Related Parties and Related Party Transactions

On behalf of the Company, Linge Beleggingen BV, a Dutch company and a related party, has disbursed funds to pay for Company expenses. During the years ended December 31, 2012 and 2011, Linge paid for $0 and $340,019 of Company expenses. These amounts were forgiven in 2011 by Linge and were recorded as additional paid in capital. During the years ended December 31, 2012 and 2011, the Company obtained short-term note payable from Linge Beleggingen in the amount of $200,000 and $0, respectively. The note payable bears 15% interest and the repayment of the note is due to December 5, 2013. The company issued 9,013 shares with the note. Shares are valued at $66,667. In addition, during the years ended December 31, 2012 and 2011, the Company issued 6,309 shares and 0 shares to Linge Beleggingen BV for services valued at $70,000 and $0.

There is a Related Party affiliation between two principal shareholders Adriaan Reinders and Roeland Reinders where Adriaan is the father of Roeland.

During the year ended December 31, 2012 the Company borrowed $204,800 from related parties and issued 5,408 shares to convert $62,618 of debt from Tomas Trainer, a director of the Company.

During the years ended December 31, 2012 and 2011, the Company advanced $0 and $208,636 respectively to the three co-founders of the Company Adriaan Reinders, Marion Freijsen and Roeland Reinders. As of December 31, 2011, the Company forgave these balances and recorded a reduction in additional paid in capital.

During the years ended December 31, 2010, the Company had accrued salaries to its three officers of $505,017. The entirety of the accrued salaries was converted into 28,104 shares of common stock in 2011 divided equally among the three officers Adriaan Reinders, Marion Freijsen and Roeland Reinders. There was no gain or loss related to the conversion of the accrued salaries into common stock.

During the years ended December 31, 2012 and 2011, the Company has an outstanding balance $20,976 and $23,521 of notes payable net of discounts due to related parties associated with Marion Freijsen and Adriaan Reinders.

There is also a portion of the Company’s Accounts Payable, which comprises a related party component of $38,548 and $19,278 for 2012 and 2011, respectively. The individuals include Adriaan and Roeland Reinders along with Marion Freijsen.

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Note 6.

Commitments and Contingencies

From time to time, the Company may become involved in claims and other legal matters arising in the ordinary course of business. Management is not currently aware of any matters that will have a material adverse effect on the Company’s financial position, results of operations or its cash flows.

The Company leases its office facilities under an operating lease agreement that expires in March 2013. The terms of the lease agreement provide for rental payments on a graduated basis. The Company recognizes rent expense on a straight-line basis over the lease period. In addition, the Company rents temporary office and living spaces for executives traveling and working away from home to defray the cost of extending lodging arrangements. Rent expense, principally for leased office space under operating lease commitment, was $99,900 and $69,000 for the years ended December 31, 2012 and 2011, respectively.

The Company has a non-cancelable operating leases for office facilities which expires on March 31, 2013. The minimum payments required under this lease total $15,426 in 2013. No additional lease payments are due beyond 2013.

Eric Bobo vs. Izzy Justice, EQmentor and The E-Factor Corp., Superior Court of Mecklenbury County, North Carolina Business Court, Case No. 12 CVS 21548. The above-captioned case seeks damages for breach of contract, violation of wage and hour laws, unjust enrichment, and breach of fiduciary duty related to the alleged treatment of Plaintiff’s stock and stock options during the merger between Defendant EQmentor, Inc., a Delaware corporation and EFactor. In addition to alleging breach of contract and wage and hour violations relating to purported compensation in the form of stock and stock options, the complaint also alleges that the individual defendant, who was the manager and majority shareholder of EQmentor, breached his fiduciary duty by engaging in “self-dealing” and failing to present the transaction between EQmentor and EFactor to a shareholder vote. It is our opinion that EFactor is wrongly named in this case, as it was not party to the agreements between Mr. Bobo and Mr. Justice and had not been informed of any such arrangements by Mr. Justice or his counsel during either due diligence or other merger disclosures and discussions and did not owe any fiduciary duty to Mr. Bobo. On or about April 23, 2013, Mr. Bobo, EQmentor, Mr. Justice and EFactor entered into a settlement agreement wherein as it relates to EFactor, EFactor is obligated to pay Mr. Bobo $50,000 (the “Settlement”) before July 1, 2013. On May 1, 2013 Mr. Bobo filed a Notice of Dismissal with the North Carolina Business Court dismissing all of his claims in the case against EFactor without prejudice. Mr. Bobo is obligated to file a Notice of Dismissal without Prejudice within three (3) business days following his receipt of the Settlement payment.

Note 7.

Stockholders’ Deficit

The Company’s Articles of Incorporation to authorize the issuance 175,000,000 shares of one (1) class of $.001 par value common stock and  is also authorized to issue up to 20,000,000 of $.001 par value preferred stock, the rights and preferences of which are to be determined by the Board of Directors at or prior to the time of issuance.

The holders of common stock are entitled to one vote per share for the election of directors and all other matters submitted to a vote of the Company's stockholders. The current preferred stock issued of 5,000, 000 shares carries a provision that provides for voting rights of 25 votes for each preferred share issued. The Company has issued shares of common stock in exchange for cash and services.

Dividends

The Company has never issued dividends.

Stock Warrants

The Company has never issued any warrants.

Common Stock

During the years ended December 31, 2012 and 2011:

-

the Company issued 83,177 and 80,924 shares for $934,734 and $1,291,755 of cash respectively.

-

the Company issued 101,304 and 1,814 shares for services valued at $1,124,042 and $29,737, respectively.

-

the Company issued 50,734 and 2,894 shares to settle $562,930 and $47,436 of notes payable and accrued interest, respectively.

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-

the Company issued 0 and 28,104 shares to settle $0 and $505,017 of accrued expenses and liabilities.

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Employee Stock Options

In September 2011, the Company adopted the 2011 Stock Option Plan pursuant to which stock options to acquire 333,421 shares of the Company’s common stock were available for issuance.  Under the Plan, non-statutory stock options and stock purchase rights may be granted to employees and consultants. Incentive stock options may be granted only to employees.  

The Company also issued 175,050 options to purchase common shares to employees. These options had terms of 4 to 5 years; exercise prices of $16,37 - $18,03, and had vesting dates from immediately to October 1, 2011. The options were valued using the Black-Scholes pricing model. Significant assumptions used in the valuation include the following:

Expected term: 3.25-3.75 years

Expected volatility: 173.31% - 173.49%

Risk free interest rate: 0.85% - 4.16%

Expected dividend yield: 0%

The grant date fair value of the options was determined to be $2,574,788. During the year ended December 31, 2012 and 2011, stock option expense related to the options totaled $373,239 and $1,441,219, respectively.  

	Options	Weighted Average Exercise Price	Weighted Average Remaining Life
Outstanding as of December 31, 2010	-	-	-
Granted	175,050	17.25	2.7
Exercised	-	-	-
Expired/Cancelled	-	-	-
Outstanding as of December 31, 2011	175,050	17.25	2.7
Granted	-	-	-
Exercised	-	-	-
Expired/Cancelled	(91,545)	18,03	-
Outstanding as of December 31, 2012	83,505	16.37	3.75

Note 8.

Income Taxes

The Company’s income tax expense for the periods presented in the statements of operations represents minimum California franchise taxes. The items accounting for the difference between income taxes computed at the federal statutory rate and the provision for income taxes were as follows:

	2012	2011
Statutory federal income tax rate	34.0%	34.0%
State income taxes, net of federal taxes	6.0%	6.0%
Non-deductible items	(1.0)%	(1.0)%
Valuation allowance	(39.0)%	(39.0)%
Effective income tax rate	0.0%	0.0%

The Company may not be able to utilize the net operating loss carry forwards for its U.S. income taxes in future periods should it experience a change in ownership as defined in Section 382 of the Internal Revenue Code (“IRC”).  Under section 382, should the Company experience a more than 50% change in its ownership over a 3-year period, the Company would be limited based on a formula as defined in the IRC to the amount per year it could utilize in that year of the net operating loss carry forwards. As of December 31, 2012, the Company had not performed an analysis to determine if the Company was subject to the provisions of Section 382.

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The tax effects of the temporary differences and carry forwards that give rise to deferred tax assets consist of the following:

	2012	2011
Deferred tax asset	2,936,449	2,108,951
Valuation allowance	(2,936,449)	(2,108,951)
Net deferred taxes	-	-

At December 31, 2012 and 2011, the Company had net operating loss carry forwards available to offset future taxable income of approximately $8,390,000 and $6,025,000, respectively. These carry forwards will begin to expire in the year ending December 31, 2024. Utilization of the net operating loss carry forwards may be subject to a substantial annual limitation due to the ownership change limitations provided by the Internal Revenue Code of 1986, as amended and similar state provisions. The Company has not performed a change in ownership analysis since its inception in 2007 and, accordingly, some or all of its net operating loss carry forwards may not be available to offset future taxable income. Even if the loss carry forwards are available, they may be subject to substantial annual limitations resulting from past ownership changes, and ownership changes occurring after December 31, 2012, that could result in the expiration of the loss carry forwards before they are utilized.

The nature of the components of the deferred tax asset is entirely attributable to the Net operating loss carry-forwards incurred by the Company less any permanent differences that maybe used in future years to offset future tax liabilities.  We believe that it is more likely than not that the benefit from certain NOL carryforwards will not be realized. In recognition of this risk, we have provided a valuation allowance of $2,936,449 on the deferred tax assets relating to these NOL carryforwards.

The Company periodically evaluates the likelihood of the realization of deferred tax assets, and adjusts the carrying amount of the deferred tax assets by the valuation allowance to the extent the future realization of the deferred tax assets is not judged to be more likely than not. The Company considers many factors when assessing the likelihood of future realization of its deferred tax assets, including its recent cumulative earnings experience by taxing jurisdiction, expectations of future taxable income or loss, the carry-forward periods available to the Company for tax reporting purposes, and other relevant factors. At December 31, 2012 and 2011, deferred tax assets have been fully offset by a valuation allowance.

The Company files income tax returns in the U.S. federal jurisdiction, and with the State of California. The Company is subject to U.S. federal and state income tax examinations by tax authorities for tax years 2007 through 2012 due to net operating losses that are being carried forward for tax purposes. The Company does not have any uncertain tax positions or unrecognized tax benefits at December 31, 2012 or 2011. The Company’s policy is to recognize interest and penalties related to income taxes as components of interest expense and other expense, respectively.

Note 9.

Significant Customers

For the year ended December 31, 2012, we had six customers make up the full receivable balance, and seven customers that accounted for 77% of the total revenues for the twelve-month period.

For the year ended December 31, 2011, we had five customers make up the full receivable balance, and two customers that accounted for 43% of the total revenues for the twelve-month period.

Note 10.

Acquisition of EQmentor, Inc.

Under the Agreement, the Company agreed to issue and exchange 122,407 shares of its common stock for all of the issued and outstanding stock of EQmentor.  Also in the Agreement, EQmentor agreed to remove all long-term liabilities of this entity that were previously reflected in their December 31, 2011 and June 30, 2012 financial statements. EQmentor extinguished several long-term notes through the issuance of preferred and common stock of EQmentor prior to the merger with the Company. The Company provided through an Employment Agreement with the former president of EQmentor, six guaranteed quarterly bonus amounts of 103,333.30 each, net of taxes, to liquidate a line of credit with a major financial institution that was secured by the former president of EQmentor’ s personal residence.

Also include in this Employment Agreement with the former president of the EQmentor was a base salary of $10,000 per month, an annual incentive plan based on satisfactory achievement of reasonable targets established annually by the Board along with providing health insurance. On October 31, 2012 the former president of EQmentor and the Company terminated their relationship

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through a series of separation agreements. On April 17, 2013 these separation agreements were quantified to the following provisions; The Company would assume the line of credit liability with the major financial institution, the former president’s personal residence would continue to be used for security, there would be no further adjustments by either party to the initial 122,407 shares issued in the Exchange Agreement with the Company, and the Company agreed to provide $50,000 for transition services provided by the former president.

The Consolidated Statement of Operations includes operating activity for EQmentor from the date of the acquisition through December 31, 2012. Revenue reflected in these financial statements specific to EQmentor from the November 1, 2012 acquisition date through December 31, 2012 was $48,896.

Preliminary purchase price allocation

The Company is in the process of assessing the fair value of assets acquired and the liabilities assumed. The preliminary allocation of the purchase price as reflected herein is based on the best information available to management at the time that these financial statements were filed and is provisional pending, among other things, the finalization of the valuation of selected items. During the measurement period (which is not to exceed one year from the acquisition date), the Company is required to recognize additional assets or liabilities if new information is obtained about facts and circumstances that existed as of the acquisition date that, if known, would have resulted in the recognition of those assets or liabilities as of that date. The Company may adjust the preliminary purchase price allocation after obtaining additional information regarding, among other things, asset valuations, liabilities assumed and revisions of previous estimates.

The following table summarizes the preliminary allocation of the acquisition purchase price based on the estimated fair value of the acquired assets and assumed liabilities:

Assets Acquired:
Cash	$	171
Accounts Receivable		7,952
Property, Plant and equipment		1,050
Goodwill		2,131,516
Assets acquired	$	2,140,689
Liabilities Assumed:
Accounts payable and other current liabilities	$	79,185
Deferred revenue		83,219
Line of credit		620,097
Liabilities assumed	$	782,501
Net assets acquired	$	1,358,188
Fair value of consideration given	$	1,358,188

The final allocation of the purchase price will be determined at a later date and is dependent on a number of factors, including the final valuation of our tangible and identifiable intangible assets acquired and liabilities assumed on the closing date of the acquisition. Adjustments resulting from the final allocation of purchase price may be material.

The following unaudited pro forma financial information summarizes the results of operations for the periods indicated as if the acquisition had been completed as of January 1st of the respective period.

These pro forma amounts do not purport to be indicative of the results that would have actually been obtained if the acquisition occurred as of January 1 of each year or that may be obtained in the future.

Pro forma information for the twelve month period ended December 31:

	2012		2011
Sales	$	530,562	$	394,016
Cost of sales		158,244		149,332
Gross profit		372,318	244,684
Operating expenses		4,179,559		3,579,894
		(3,807,241)		(3,335,210)
Non-operating expenses		307,179		49,230
Net loss	$	(4,114,420)	$	(3,384,440)

Note 11.

Restatement

The accompanying Consolidated Statements of Stockholders’ Equity (Deficit) was restated to reflect the recapitalization of equity pursuant to the reverse merger. Total stockholders’ equity (deficit) did not change, however the following totals were affected:

		As Reported		As Restated
Equity Statement 2010:
Common shares outstanding		6,100,582		558,770
Common stock amount	$	6,101	$	559
Preferred shares outstanding		-		5,000,000
Prefer stock amount	$	-	$	5,000
Additional paid-in capital	$	3,754,170	$	3,754,714
Equity Statement 2011:
Common shares outstanding		6,731,581		672,507
Common stock amount	$	6,732	$	673
Preferred shares outstanding		-		5,000,000
Prefer stock amount	$	-	$	5,000
Additional paid-in capital	$	7,392,768	$	7,393,827
Equity Statement 2012:
Common shares outstanding		8,846,663		1,053,751
Common stock amount	$	8,847	$	1,054
Preferred shares outstanding		-		5,000,000
Prefer stock amount	$	-	$	5,000
Additional paid-in capital	$	11,976,634	$	11,976,427

Note 12.

Subsequent Events

The Company has evaluated events and transactions that have occurred after December 31, 2012 through April 29, 2013. The following material events and transactions occurred during this period.

On November 13, 2013, the two holders of the Company’s Series A Convertible Preferred Stock converted 2,500,000 of such shares into 12,906,223 shares of common stock pursuant to the terms of the Exchange Agreement

On November 4, 2013, the Company’s 1 for 40 reverse stock split became effective. As a result of the reverse stock split, every 40 shares of the Company's issued and outstanding common stock automatically combined into one issued and outstanding share of common stock. Unless otherwise noted, impacted amounts and share information included in the consolidated financial statements and notes thereto have been retroactively adjusted for the stock split as if such stock split occurred on the first day of the first period presented.

On February 1, 2013, we entered into an Acquisition and Share Exchange Agreement by and among (i) the Company, (ii) EFactor, and (iii) certain shareholders of EFactor, pursuant to which 20 holders of approximately 70% of the outstanding common stock of EFactor transferred to us 6,580,250 of the common stock of EFactor in exchange for the issuance of 1,250,000 shares of our common stock and 5,000,000 shares of a yet to be created series of preferred stock to be entitled the “Series A Convertible Preferred Stock. This transaction closed on February 11, 2013 and was accounted for as a reverse acquisition where EFactor is the accounting acquirer and the Company is the legal acquirer.  At the time the acquisition, we had an authorized capitalization consisting of

F-18

100,000,000 shares of Common Stock, and 10,000,000 shares of Preferred Stock of which, 836,472 shares of Common Stock and no shares of Preferred Stock were currently issued and outstanding as of February 11, 2011. Therefore after the share exchange the total amount common stock issued and outstanding will be 2,086,472 and 5,000,000 shares of preferred stock outstanding. Concurrent with the closing of the transaction, (a) sole officer and director of the Company resigned from is positions with the Company, and (b) the EFactor Corp. officers were appointed to the Board of Directors of the Company. We also agreed to issue 162,500 shares of our common stock to David S. Rector, who had served as our sole officer and director immediately prior to the Closing, and 87,500 to Keith Gilmour, These shares were issued to Messrs. Rector and Gilmour in consideration for prior services to the Company and their assistance in bringing the transaction to fruition (the “Service Shares”).

The Company issued promissory notes of $195,573.  The Company also issued 2,704 common shares in conjunction with the notes.

The Company issued 7,991 shares for cash totaling $133,000.

The Company issued 31,364 shares to convert $214,000 of notes payable.

The Company has evaluated subsequent events through the date these financial statements were issued and determined that there are no additional subsequent events requiring disclosure.  

On August 17, 2012, EFactor entered into a Sale and Purchase Agreement to acquire 100% of the ownership of MCC International Ltd (hereinafter “MCC”) from DASPV, PTE Ltd (“DASPV”) in exchange for 120,167 shares of EFactor’s common stock.  On execution of the agreement the parties agreed to be irrevocably bound to the sale and purchase of the MCC shares subject to a specific provisions permitting either party to fail to close the transaction in the event certain conditions precedent to closing were not satisfied.  Under the terms of the Sale and Purchase Agreement, as a condition to closing the transaction either EFactor or DASPV could, in the event that EFactor did not list on a U.S. stock exchange and have publicly tradable shares by 30th September 2012, terminate the transaction. This right to terminate the transaction was not exercised and on February 1, 2013, EFactor entered into an Acquisition and Share Exchange Agreement (the “Exchange Agreement”) by and between (i) the Company (ii) EFactor, and (iii) certain shareholders of EFactor, pursuant to which the Company acquired a majority interest in EFactor in a reverse-acquisition transaction. Because the Company’s common stock is traded on OTC Markets on the “OTCQB” tier on February 11, 2013, EFactor and MCC agreed that upon the filing by the Company of a Current Report on Form 8-K with the SEC reporting the Exchange Agreement that the condition precedent for EFactor to list on a U.S. stock exchange and have publicly traded shares was satisfied and any right by either party to not close the Sales and Purchase Agreement pursuant to the terms thereof is otherwise extinguished. As a result, on the filing of the Company's current report on Form 8-K with the SEC on February 14, 2013, EFactor closed the transaction with MCC and MCC became a wholly owned subsidiary of EFactor. Prior to closing the transaction, EFactor issued 666,667 shares of its common stock to DASPV in exchange for 100% of MCC outstanding securities. 

The 666,667 shares of EFactor common stock issued to DASPV were exchanged for 196,249 shares of the Company’s common stock at the closing of the transaction between the Company and EFactor; with an additional 3,490,281 shares of the Company’s common stock to be issued after the proposed 1-for-40 reverse stock split.  This is due to a limitation of StandardDrilling Inc.’s shares, whereas the EFactor Corporation share exchange is occurring in two steps (pre- and post-split). In the first step, these EFactor shareholders received an aggregate of 50 million Standard Drilling Inc. shares of which DASPV exchanged 7,849,976. In the second step, Standard Drilling is to issue approximately 23.5 million more shares to these same shareholders of which DASPV will receive 3,490,281. Both the 50 million and 23.5 million shares were issued or will be issued proportionately to all EFactor shareholders, including DASPV. Consequently, DASPV ownership percentage in Standard Drilling does not change with the issuance of this second tranche.

F-19

The following table summarizes the preliminary allocation of the acquisition purchase price based on the estimated fair value of the acquired assets and assumed liabilities:

Assets Acquired:
Cash	$	28,207
Accounts Receivable		40,060
Prepaid Expenses		12,061
Property, Plant and equipment		13,231
Goodwill		1,509,851
Assets acquired	$	1,603,410
Liabilities Assumed:
Accounts payable	$	40,021
Other current liabilities		45,235
Other long term liabilities		184,819
Liabilities assumed	$	270,075
Net assets acquired	$	1,333,335
Fair value of consideration given	$	1,333,335

Pro forma information for the twelve-month period ended December 31,

		2012		2011
Sales	$	528,422	$	651,441
Operating expenses		460,936		755,020
Operating income (loss)		67,486		(103,579)
Non-operating expense (income)		61,234		(4,062)
Net income (loss)	$	6,252	$	(99,517)

F-20

EFACTOR GROUP CORP.

CONDENSED CONSOLIDATED BALANCE SHEETS

(Unaudited)

					September 30,		December 31,
			ASSETS		2013		2012
CURRENT ASSETS:
	Cash			$	69,048	$	46,870
	Accounts receivable, net of allowance for doubtful accounts  of $2,097 and $2,097 as of September 30, 2013 and December 31, 2012 respectively				157,784		20,982
	Other current assets				466,833		14,469
		Total current assets			693,665		82,321
	Property, website and equipment, net of accumulated depreciation of
	$1,038,262 and $827,619 as of September 30, 2013 and December 31, 2012 respectively				458,530		341,674
	Goodwill				3,639,494		2,131,516
TOTAL ASSETS				$	4,791,689	$	2,555,511
		LIABILITIES AND STOCKHOLDERS' EQUITY
CURRENT LIABILITIES:
	Accounts payable			$	947,123	$	641,534
	Accounts payable - related party				259,200		38,548
	Accrued expenses				957,501		213,221
	Operating line of credit				1,110,005		625,604
	Deferred revenue				158,629		227,044
	Current portion of other long-term obligation				39,668		-
	Current portion of notes payable - third parties, net of discount of $17,022 and $-0- as of September 30, 2013 and December 31, 2012, respectively				217,135		101,932
	Convertible notes payable - third parties, net of discount of $152,095 and $88,809 as of September 30, 2013 and December 31, 2012, respectively				669,172		276,809
	Notes payable - related parties, net of discount of $6,135 and $62,101 as of September 30, 2013 and December 31, 2012, respectively				284,427		163,675
		Total current liabilities			4,642,860		2,288,367
	Other long-term obligation, net of current portion				127,390		-
	Non-current portion of notes payable - third parties				14,870		18,544
		Total non-current liabilities			142,260		18,544
TOTAL LIABILITIES					4,785,120		2,306,911
STOCKHOLDERS' EQUITY
	Preferred stock, $0.001 par value, 20,000,000 shares authorized,
		5,000,000and -0- issued and outstanding as of  September 30,2013 and December 31, 2012, respectively			5,000		5,000
	Common stock, $0.001 par value, 175,000,000 shares authorized,
		2,406,290 and 1,053,751 issued and outstanding at September  30, 2013 and December 31, 2012,  respectively			2,406		1,054
	Accumulated other comprehensive loss				(1,928)		-
	Additional paid-in capital				15,562,727		11,979,427
	Accumulated deficit				(15,561,636)		(11,736,881)
		Total stockholders' equity			6,569		248,600
TOTAL LIABILITIES AND STOCKHOLDERS' EQUITY				$	4,791,689	$	2,555,511

The accompanying notes are an integral part of these unaudited consolidated financial statements.

F-21

EFACTOR GROUP CORP.

CONDENSED CONSOLIDATED STATEMENTS OF OPERATIONS AND COMPREHENSIVE LOSS

(Unaudited)

				For the three months ended September 30,
				2013		2012
Net revenues			$	207,022	$	139,819
Operating expenses
	Cost of revenue			61,141		103,121
	Sales and marketing			39,702		53,662
	General and administrative			690,682		1,568,262
	Depreciation and amortization			27,479		91,952
	Gain on forgiveness of  liabilities			-		-
		Total operating expenses		819,004		1,816,997
Loss from operations				(611,982)		(1,677,178)
Other income (expense):
	Interest expense			(145,932)		(86,413)
	Loss on extinguishment of debt			(1,026,859)		-
	Other income			-		8,858
		Total other income (expense), net		(1,172,791)		(77,555)
Net loss			$	(1,784,773)	$	(1,754,733)
Basic and diluted net loss per common share			$	(0.74)	$	(2.30)
Weighted average common shares outstanding – basic and diluted				2,396,185		761,933
Comprehensive loss
Net loss			$	(1,784,773)	$	(1,754,733)
Foreign currency translation adjustment				(11,059)		-
Comprehensive loss			$	(1,795,832)	$	(1,754,733)

The accompanying notes are an integral part of these unaudited consolidated financial statements.

F-22

EFACTOR GROUP CORP.

CONDENSED CONSOLIDATED STATEMENTS OF OPERATIONS AND COMPREHENSIVE LOSS

(Unaudited)

				For the nine months ended September 30,
				2013		2012
Net revenues			$	623,959	$	234,495
Operating expenses
	Cost of revenue			119,497		112,516
	Sales and marketing			208,210		115,400
	General and administrative			2,515,082		2,709,483
	Depreciation and amortization			208,567		277,255
	Gain on forgiveness of liabilities			(84,829)		-
		Total operating expenses		2,966,527		3,214,654
Loss from operations				(2,342,568)		(2,980,159)
Other income (expense):
	Interest expense, net			(455,329)		(199,478)
	Loss on extinguishment of debt			(1,026,859)		-
	Other income			-		8,858
		Total other income (expense), net		(1,482,188)		(190,620)
Net loss			$	(3,824,756)	$	(3,170,779)
Basic and diluted net loss per common share			$	(1.74)	$	(4.46)
Weighted average common shares outstanding – basic and diluted				2,192,198		710,667
Comprehensive loss
Net loss			$	(3,824,756)	$	$(3,170,779)
Foreign currency translation adjustment				(1,928)		-
Comprehensive loss			$	(3,826,684)	$	(3,170,779)

The accompanying notes are an integral part of these unaudited consolidated financial statements.

F-23

EFACTOR GROUP CORP.

CONDENSED CONSOLIDATED STATEMENTS OF CASH FLOWS

(Unaudited)

				For the nine months ended September 30,
					2013		2012
CASH FLOWS FROM OPERATING ACTIVITIES:
	Net loss			$	(3,824,756)	$	(3,170,779)
	Adjustments to reconcile net loss to net cash
	used in operating activities:
		Depreciation and amortization			208,567		277,255
		Stock option expense			41,165		280,554
		Amortization of debt discount and deferred financing fees			332,182		172,629
		Loss on extinguishment of debt			1,026,859		-
		Stock compensation expense			329,632		1,124,042
		Gain on forgiveness of liabilities			(84,829)		-
	Changes in operating assets and liabilities:
			Accounts receivables		(87,602)		5,016
			Other current assets		(4,067)		(10,295)
			Accounts payable		325,927		159,179
			Accounts payable - related party		242,165		5,337
			Accrued expenses		385,781		(65,962)
			Deferred revenue		(68,415)		(21,155)
Net cash used in operating activities				$	(1,177,391)	$	(1,244,179)
CASH FLOWS FROM INVESTING ACTIVITIES:
		Cash acquired in reverse merger with Standard Drilling			851		-
		Cash acquired in acquisition of MCC			23,593		-
		Cash paid for acquisition of property, website and equipment			(313,820)		(237,609)
		Net cash used in investing activities		$	(289,376)	$	(237,609)
CASH FLOWS FROM FINANCING ACTIVITIES:
		Proceeds from notes payable			138,488		745,337
		Proceeds from convertible notes payable			661,585		-
		Proceeds from notes payable – related party			42,110		800
		Proceeds from line of credit, net			484,401		-
		Proceeds from issuance of shares			167,002		802,890
		Repayment of notes payable – related party			(837)		-
		Repayment of notes payable			(1,876)		(3,159)
		Net cash provided by financing activities		$	1,490,873	$	1,545,868
NET EFFECT OF EXCHANGE RATES ON CASH					(1,928)		-
NET INCREASE IN CASH					22,178		64,080
CASH, BEGINNING BALANCE					46,870		11,259
CASH, ENDING BALANCE				$	69,048	$	75,339
Supplemental Disclosure of Cash Flow Information:
		Cash paid for interest		$	49,770	$	1,748
		Cash paid for income taxes		$	-	$	-
Non-cash Financing Activities:
		Debt discount		$	326,908	$	146,540
		Acquisition of MCC		$	1,333,335		-
		Shares  issued as deferred financing fees		$	475,000		-
		Related party payables converted into debt		$	21,513	$	-
		Shares issued for conversion of debt		$	214,000	$	534,960

The accompanying notes are an integral part of the unaudited consolidated financial statements.

F-23

EFACTOR GROUP CORP.

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS

(Unaudited)

Note 1. Organization and Basis of Presentation

The accompanying consolidated condensed unaudited interim financial statements of EFactor Group Corp. formerly known as Standard Drilling, Inc., (the “Company”, “we”, “our”) have been prepared in accordance with accounting principles generally accepted in the United States of America and the rules of the Securities and Exchange Commission (“SEC”), and should be read in conjunction with the audited financial statements and notes thereto of The E-Factor Corp. (“EFactor”) contained in Form 8-K/A filed with the SEC on September 20, 2013.

In the opinion of management, all adjustments, consisting of normal recurring adjustments, necessary for a fair presentation of financial position and the results of operations for the interim periods presented have been reflected herein. The results of operations for the interim periods are not necessarily indicative of the results to be expected for the full year. Notes to the financial statements that would substantially duplicate the disclosures contained in the audited financial statements for the fiscal year ended December 31, 2012 as reported in the Company’s Form 8-K/A have been omitted.

On November 4, 2013, the Company’s 1 for 40 reverse stock split became effective. As a result of the reverse stock split, every 40 shares of the Company's issued and outstanding common stock automatically combined into one issued and outstanding share of common stock. Unless otherwise noted, impacted amounts and share information included in the consolidated financial statements and notes thereto have been retroactively adjusted for the stock split as if such stock split occurred on the first day of the first period presented.

Description of Business

We were originally formed as a Nevada corporation on July 27, 2001, under the name Online Holdings, Inc.  Subsequently, on September 1, 2006, pursuant to an Agreement and Plan of Merger dated July 24, 2006 by and among our company, Standard Drilling Acquisition Co., a Delaware corporation (“Standard Drilling Acquisition”), and Standard Drilling, Inc., a Delaware corporation (“Standard Drilling Delaware”), Standard Drilling Acquisition was merged with and into Standard Drilling Delaware, and Standard Drilling Delaware became our wholly-owned subsidiary.  As a result of the merger, our company, which previously had no material operations, acquired the business of Standard Drilling Delaware.  In conjunction with the merger, we changed our name to Standard Drilling, Inc.

On February 1, 2013, we entered into an Acquisition and Share Exchange Agreement (the “Exchange Agreement”) by and among (i) Standard Drilling, (ii) EFactor, and (iii) certain shareholders of EFactor, pursuant to which 20 holders of approximately 70% of the outstanding common stock of EFactor transferred to us 6,580,250 of the common stock of EFactor in exchange for the issuance of; (a)50,000,000 shares (the “Shares”) of our common stock (b) 5,000,000 shares of preferred stock to be entitled the “Series A Convertible Preferred Stock” and (c) approximately 22,000,000 additional shares of our common stock upon the effectiveness of a reverse stock split of our common stock (such transaction, the “Share Exchange”). This transaction closed on February 11, 2013.  The remaining 30% or 3,047,089 of the outstanding EFactor shares will be exchanged during the fourth quarter for 16,849,751 additional shares of our common stock upon the effectiveness of a reverse stock split of our common stock.  EFactor was deemed to be the accounting acquirer in this transaction and as a result this transaction was accounted for as reverse merger.  The historical financial statements presented in this filing are those of EFactor.  The assets and liabilities of Standard Drilling were recorded, as of completion of the Share Exchange, at fair value, which is considered to approximate historical cost, and added to those of EFactor.

EFactor was incorporated in the state of Delaware on October 30, 2007, and provides full-featured social network for entrepreneurs. EFactor provides a platform that enables access to a network of contacts, registration for networking events, advisory consulting, various business tools and a broad range of services and information.

On October 31, 2012, EFactor merged with EQmentor, an online professional development company organized in 2007 that provides working professionals 24/7 access to a custom-matched mentor, a global cross-industry peer

F-24

community, and repositories of knowledge to empower high performance in the workplace.

On February 14, 2013, EFactor acquired MCC International (“MCC”), a public relations and communications agency. MCC was founded in 1988. The agency is based in the United Kingdom and promotes through enhancement of company's reputation utilizing print and social media news outlets, focusing on upper tier emerging technology and science companies, as well as professional service organizations, from entrepreneur start-ups and spin-offs to global consumer brands.

On October 11, 2013, we filed a Certificate of Amendment to the Articles of Incorporation with the Secretary of State of the State of Nevada to reflect the change of our name from Standard Drilling, Inc. to EFactor Group Corp.

The Company currently maintains its corporate office in San Francisco, California. 

Note 2. Going Concern

The Company's financial statements are prepared using generally accepted accounting principles, which contemplate the realization of assets and liquidation of liabilities in the normal course of business.  Because the business is new and has no history and relatively few sales, no certainty of continuation can be stated. The accompanying consolidated financial statements for the three and nine month periods ended September 30, 2013 and 2012 have been prepared assuming that we will continue as a going concern, which contemplates the realization of assets and satisfaction of liabilities in the normal course of business.

The Company has suffered losses from operations and has a working capital deficit, which raises substantial doubt about its ability to continue as a going concern.

Management is taking steps to raise additional funds to address its operating and financial cash requirements to continue operations in the next twelve months. Management has devoted a significant amount of time in the raising of capital from additional debt and equity financing. However, the Company’s ability to continue as a going concern is dependent upon raising additional funds through debt and equity financing and generating revenue. There are no assurances the Company will receive the necessary funding or generate revenue necessary to fund operations. The financial statements contain no adjustments for the outcome of this uncertainty.

Note 3. Notes Payable and Line of Credit

Notes payable

During the nine months ended September 30, 2013 the Company issued nineteen convertible unsecured short term notes payable to individuals totaling $661,585. These notes bear annual interest of 0% - 12%, mature within a period ranging from six (6) months to one (1) year from issuance and are convertible into EFactor common shares at prices ranging from $2 to $3 per common share. The Company also issued four unsecured short term notes payable to individuals totaling $138,488. These notes bear annual interest of 12% and mature within a period of six (6) months from issuance. The Company also issued 24,574 common shares with the convertible and unsecured short term notes issued during the nine months ended September 30, 2013.  The relative fair value of the shares amounting to $189,939 was recognized as a debt discount and amortized over the term of the notes.  The Company evaluated the embedded conversion features within the convertible debt under ASC 815 “Derivatives and Hedging” and determined the embedded conversion feature should be classified as equity. Additionally, the instruments were evaluated under ASC 470-20 “Debt with Conversion and Other Options” for consideration of any beneficial conversion features. The Company determined the beneficial conversion feature for all convertible notes to be $130,367 which was recognized as a debt discount and amortized over the term of the notes.   

During the nine months ended September 30, 2013, the Company made principal repayments totaling $1,876 and issued 31,364 shares to convert $214,000 of convertible debt.

During the three and nine months ended September 30, 2013 the Company recognized $51,392 and $240,001, respectively, of interest expense due to the amortization of debt discounts on all convertible and unsecured short term notes.

F-25

On September 19, 2013, the Company amended a convertible note dated January 14, 2013 to extend the maturity date to December 31, 2013 and to remove the convertible feature of the note. The Company issued 3,010 common shares as consideration for the amendment.  The modification of the convertible note was considered substantial under ASC 470-50 and the rules on debt extinguishment were applied.   Consequently, a loss on extinguishment of debt was recorded for the nine months ended September 30, 2013 amounting to $50,109 in connection with this amendment.

A summary of activity for notes payable during the nine months ended September 30, 2013 is set forth below:

Balance at December 31, 2012	$             397,285
Proceeds from convertible notes	661,585
Proceeds from notes payable	138,488
Repayments of notes payable	(1,876)
Conversion of convertible notes to equity	(214,000)
Debt discount on new convertible notes and shares issued with debt	(320,306)
Amortization of debt discount	240,001
Balance at September 30, 2013	901,177
Less:
Convertible notes payable	(669,172)
Current portion of notes payable – third parties	(217,135)
Non-current portion of notes payable – third parties	$               14,870

Odom Line of Credit

On June 7, 2013, the Company entered into a Revolving Line of Credit Agreement (the “Agreement”) with Charles Odom, the lender, in the amount of $750,000.   Pursuant to the Agreement, the lender shall make loans to the Company from time to time commencing on the date of the Agreement and shall continue for a period of twenty four (24) months thereafter ending June 7, 2015.    As of September 30, 2013, the Company has drawn $475,000 from the line leaving a current available balance of $275,000.   As required by the Agreement, the Company also issued 118,750 shares to the lender, proportionate to amounts drawn, which was recognized as deferred financing fees of $475,000 and amortized over the term of the line of credit.  For the nine months ended September 30, 2013, $29,613 has been amortized into interest expense. All amounts drawn from the line of credit are subject to annual interest of 15% and will mature within a period of 12 months or within 14 days after the Company has a capital raise with proceeds of $10 million, whichever is earlier.  The line of credit is secured by all of the assets of the Company.

Wells Fargo - Line of Credit

As part of the acquisition of EQmentor, Inc. the Company obtained an operating line of credit from Wells Fargo, secured by assets of the former majority shareholder of EQmentor, Inc.  The amount of the line of credit is $500,000 with a provision for over-limit drawdowns. The current over-limit drawdown at September 30, 2013 is $133,277. Interest is charged at a rate of 3.5% per annum. We have drawn down $633,277 as of September 30, 2013.

A summary of activity on the line of credit during the nine months ended September 30, 2013 is set forth below:

Balance at December 31, 2012 Drawdowns from  line of credit with Charles Odom Drawdowns from Wells Fargo - line of credit, net	$   625,604 475,000 9,401
Balance at September 30, 2013	$  1,110,005

Note 4. Other long-term obligation

As a component of the MCC acquisition the Company acquired a long term liability related to a previous recapitalization of MCC. Specifically, MCC entered into an arrangement with its creditors during 2010, in what is

F-26

referred as a “Company Voluntary Arrangement” (“CVA”), in order to protect MCC from any unreceptive creditor action.  In connection with the arrangement, the Company is required to make monthly fixed payments to a trustee of $2,275 (£1,500 GBP).These payments are scheduled to end in February 2019.

Note 5. Related Parties and Related Party Transactions

Accounts Payable – Related Party

As of September 30, 2013, two of our executive officers, Adriaan Reinders, Roeland Reinders and Marion Freijsen, had unreimbursed expenses and unpaid management fees of $143,254, 15,795 and 100,151, respectively.  

Notes Payable – Related Parties

A summary of activity for notes payable – related parties for the nine months ended September 30, 2013 are set forth below:

Balance at December 31, 2012 Related party notes assumed from the reverse merger Related party payables converted to notes Borrowings from related parties Amortization of debt discount Repayment of related party notes Debt discount on shares issued with note	$   163,675 2,000 21,513 42,110 62,568 (837)  (6,602)
Balance at September 30, 2013	$   284,427

The notes payable-related parties include a $200,000 short-term note obtained from Linge Beleggingen in 2012 including the issuance of 9,013 shares of the Company’s common stock. The discount on this note was fully amortized as of September 30, 2013.  On July 9, 2013 the note agreement was amended modifying certain terms and conditions for which an additional 240,988 shares of common stock were agreed to be issued.  The modification of the note was considered substantial under ASC 470-50 and the rules on debt extinguishment were applied.   Consequently, a loss on extinguishment of debt was recorded for the nine months ended September 30, 2013 amounting to $976,750 in connection with this amendment.

During the nine months ended September 30, 2013, the Company issued notes to two related parties totaling $42,110 which are subject to annual interest of 12% and have a term of 1 year.   The Company issued 476 common shares in connection with these notes and the related fair value of the shares amounting to $6,602 was recorded as a debt discount and amortized over the term of the notes.

The remaining balance as of September 30, 2013 includes $42,490 of notes payable, $800 and $4,000 advance due to related parties associated with Marion Freijsen and Adriann Reinders, respectively, plus an outstanding advance due to David Rector, the former chief executive officer and sole board member of Standard Drilling, Inc. of $1,162.

Note 6.

Commitments and Contingencies

Eric Bobo vs. Izzy Justice, EQmentor and The E-Factor Corp., Superior Court of Mecklenburg County, North Carolina Business Court, Case No. 12 CVS 21548.

The above-captioned case seeks damages for breach of contract, violation of wage and hour laws, unjust enrichment, and breach of fiduciary duty related to the alleged treatment of Eric Bobo’s stock and stock options during the merger between EQmentor, Inc. and EFactor. In addition to alleging breach of contract and wage and hour violations relating to purported compensation in the form of stock and stock options, the complaint also alleges that Izzy Justice, the manager and majority shareholder of EQmentor, breached his fiduciary duty by engaging in “self-dealing” and failing to present the transaction between EQmentor and EFactor to a shareholder vote. We believe EFactor is wrongly named in this case, as it was not party to the agreements between Mr. Bobo and Mr. Justice and had not been informed of any such arrangements by Mr. Justice or his counsel during either due diligence or other

F-27

merger disclosures and discussions and did not owe any fiduciary duty to Mr. Bobo. On or about April 23, 2013, Mr. Bobo, EQmentor, Mr. Justice and the Company entered into a settlement agreement wherein as it relates to the Company, the Company is obligated to pay Mr. Bobo $50,000 (the “Settlement”) before July 1, 2013. On July 19^th and August 22^nd the Company made a $15,000 and $5,000 payment respectively on this outstanding amount, with the understanding that the balance of payments will be completed by December 31, 2013. On May 1, 2013 Mr. Bobo filed a Notice of Dismissal with the North Carolina Business Court dismissing all of his claims in the case against EFactor without prejudice. Mr. Bobo is obligated to file a Notice of Dismissal without Prejudice within three (3) business days following his receipt of the Settlement payment.

Note 7.

Stockholders’ Equity

Common Stock

During the nine months ended September 30, 2013:

the Company issued 10,394 shares of common stock for cash proceeds of $167,002.

the Company issued 31,364 shares of common stock to convert $214,000 of convertible debt.

the Company issued 25,050 shares of common stock as an enticement to enter into a transaction to lend money to the Company, resulting in a debt discount of $196,541.

the Company issued 118,750 shares of common stock in connection with the Odom line of credit and the fair value of these shares amounting to $475,000 was recognized as deferred financing costs (see Note 3).

the Company issued 243,998 shares of common stock in connection with the modification of two notes (see Notes 3 and 5)

the Company issued 250,000 shares of common stock for services with a fair value of $150,000.

the Company granted 11,303 shares of common stock for services with a fair value of $179,631.

Stock Options

During the three months ended September 30, 2013, the Company recognized a net benefit of $145,455 due to the forfeiture of options of terminated employees and an expense of $41,165 for stock option expense related to options granted in prior periods for the nine months ended September 30, 2013.

Note 8.

Acquisition of MCC International

On February 14, 2013, EFactor acquired 100% of MCC International Ltd (“MCC”) for 196,249 shares of its common stock.  An additional 3,490,281 shares of the Company’s common stock will be issued after the Company’s contemplated 1-for-40 reverse stock split.  The fair value of the shares on the acquisition date was $1,333,335.  MCC is a public relations and communications agency, founded in 1988. The agency based in the United Kingdom promotes high and emerging technology and science companies, as well as professional service organizations, from entrepreneur start-ups and spin-offs to global consumer brands. MCC is expected to be able to be integrated into the Company as an additional service available to our members along with having more visibility to other US based companies.

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The following table summarizes the preliminary allocation of the acquisition purchase price based on the estimated fair value of the acquired assets and assumed liabilities:

Assets Acquired:
Cash	$	23,593
Accounts Receivable		49,200
Prepaid Expenses		2,912
Property, Plant and equipment		11,603
Goodwill		1,507,978
Assets acquired	$	1,595,286
Liabilities Assumed:
Accounts payable	$	36,084
Other current liabilities		55,764
Other long term liabilities		170,103
Liabilities assumed	$	261,951
Net assets acquired	$	1,333,335
Fair value of consideration given	$	1,333,335

While the Company uses its best estimates and assumptions as part of the purchase price allocation process to value the assets acquired and liabilities assumed as of February 14, 2013, the purchase price allocation could change during the measurement period (not to exceed one year) if new information is obtained about facts and circumstances that existed as of the acquisition date that, if known, would have resulted in the recognition of additional, or change in existing, assets and liabilities as of that date.

The following is the unaudited pro forma information for the nine months ended September 30, 2013 and 2012 assuming the acquisition of MCC occurred on January 1, 2012:

		2013		2012
Sales	$	673,584	$	647,608
Operating expenses		3,012,807		3,567,126
Operating loss		(2,339,223)		(2,919,518)
Non-operating expense		1,454,174		250,536
Net loss	$	(3,793,397)	$	(3,170,054)
Basic and diluted net income per common share	$	(1.59)	$	(1.69)

Note 9.

Subsequent Events

On October 11, 2013 the Company filed an amendment to its Articles of Incorporation changing its name to EFactor Group Corp., increasing the number of authorized shares of preferred stock from 10,000,000 shares, par value $0.001 to 20,000,000 shares of preferred stock, par value $0.001, and increasing the number of authorized shares of common stock, par value $0.001 (the “Common Stock”), from 100,000,000 shares to 175,000,000 shares of common stock, par value $0.001.

On October 11, 2013, the board of directors of the Company (the “Board”) elected each of Brian Banmiller, John Barbera and Mark Stanich to join the Board.  The Board has not determined on which committees the new directors will serve.

F-29

On November 4, 2013, the Company’s 1 for 40 reverse stock split became effective and as of January 24, 2014, the Company has issued:

·

up to 21,963,885 shares of the  22,231,155 common stock required to be issued per the Exchange Agreement (see Note 1), and

·

up to 13,210,767 shares of the 16,849,751 shares of common stock representing the remaining 30% outstanding EFactor shares required to be issued per the Exchange Agreement (see Note 1).

On November 13, 2013, the two holders of the Company’s Series A Convertible Preferred Stock converted  2,500,000 of such shares  into  12,906,223  shares of common stock pursuant to the terms of the Exchange Agreement. (see Note 1).

F-30

The Company issued two twelve percent (12%) interest bearing promissory notes on October 11, 2013 and October 22, 2013 aggregating $112,054 to two nonaffiliated investors. One of the promissory notes is for $27,054 and is convertible into shares of common stock of EFactor at $3.00 per share at the election of the note holder, the other for $85,000 does not contain a conversion option. In connection with the issuance of the promissory notes, the Company issued an aggregate of 3,564 shares of common stock to the noteholders.

On October 11, 2013, the Company granted 100,000 restricted common shares each to two officers of the Company as provided in their respective employment agreements.

On November 1, 2013, an existing related party note for $200,000 was amended to revise the payment of past due interest and other costs to the later of November 30, 2013 or upon the Company’s procurement of a capital raise of at least $10 million.

On various dates in November 2013, the Company issued the following:

·

two notes for €40,000 ($54,188) which are subject to annual interest of 12%, mature within a period of 6 months and are convertible into the Company’s and E-Factor’s common shares at $2 and $3 per share, respectively

·

one non-interest bearing note for $4,980 which matures within a period of 1 year and is convertible into the Company’s common share at $3 per share

On November 21, 2013 the Company issued a twelve percent (12%) interest bearing promissory note in the aggregate of $25,000 to a nonaffiliated investor.   The note is convertible into shares of common stock of EFactor at $2.00 per share at the election of the note holder. In connection with the issuance of the promissory notes, the Company issued an aggregate of 3,125 shares of common stock to the noteholder.

On November 25, 2013 the Company issued a twelve percent (12%) interest bearing promissory note in the aggregate of $33,729 to a nonaffiliated investor.   The note is convertible into shares of common stock of EFactor at $2.00 per share at the election of the note holder. In connection with the issuance of the promissory notes, the Company issued an aggregate of 4,216 shares of common stock to the noteholder.

On November 25, 2013 the Company issued a twelve percent (12%) interest bearing promissory note in the aggregate of $25,000 to a nonaffiliated investor.   The note is convertible into shares of common stock of EFactor at $2.00 per share at the election of the note holder. In connection with the issuance of the promissory notes, the Company issued an aggregate of 3,125 shares of common stock to the noteholder.

On November 25, 2013 the Company issued a twelve percent (12%) interest bearing promissory note in the aggregate of $50,000 to a nonaffiliated investor.   The note is convertible into shares of common stock of EFactor at $2.00 per share at the election of the note holder. In connection with the issuance of the promissory notes, the Company issued an aggregate of 6,250 shares of common stock to the noteholder.

On November 29, 2013 the Company issued a twelve percent (12%) interest bearing promissory note in the aggregate of $25,000 to a nonaffiliated investor.   The note is convertible into shares of common stock of EFactor at $2.00 per share at the election of the note holder. In connection with the issuance of the promissory notes, the Company issued an aggregate of 3,125 shares of common stock to the noteholder.

On December 5, 2013 the Company issued a twelve percent (12%) interest bearing promissory note in the aggregate of $50,000 to a nonaffiliated investor.   The note is convertible into shares of common stock of EFactor at $2.00 per share at the election of the note holder. In connection with the issuance of the promissory notes, the Company issued an aggregate of 6,250 shares of common stock to the noteholder.

On December 27, 2013 the Company issued a twelve percent (12%) interest bearing promissory note in the aggregate of $13,674 (10,000 euros) to a nonaffiliated investor.   The note is convertible into shares of common

F-32

stock of EFactor at $2.00 per share at the election of the note holder.

On December 28, 2013 the Company issued a twelve percent (12%) interest bearing promissory note in the aggregate of $75,000 to a nonaffiliated investor.   The note is convertible into shares of common stock of EFactor at $0.75 per share at the election of the note holder. In connection with the issuance of the promissory notes, the Company issued an aggregate of 30,000 shares of common stock to the noteholder.

On December 28, 2013 the Company issued a twelve percent (12%) interest bearing promissory note in the aggregate of $17,500 to a nonaffiliated investor.   The note is convertible into shares of common stock of EFactor at a 25% discount to market for the five previous days  per share at the election of the note holder. In connection with the issuance of the promissory notes, the Company issued an aggregate of 5,250 shares of common stock to the noteholder.

On December 31, 2013 the Company issued a twelve percent (12%) interest bearing promissory note in the aggregate of $20,399 (15,000 euros) to a nonaffiliated investor.   The note is convertible into shares of common stock of EFactor at $2.00 per share at the election of the note holder.

On January 2, 2013 the Company issued a twelve percent (12%) interest bearing promissory note in the aggregate of $205,237 (150,000 euros) to a nonaffiliated investor.   The note is convertible into shares of common stock of EFactor at $0.50 per share at the election of the note holder.

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You should rely only on the information contained in this document. We have not authorized anyone to provide you with information that is different. This document may only be used where it is legal to sell these securities. The information in this document may only be accurate on the date of this document.

Additional risks and uncertainties not presently known or that are currently deemed immaterial may also impair our business operations. The risks and uncertainties described in this document and other risks and uncertainties which we may face in the future will have a greater impact on those who purchase our common stock. These purchasers will purchase our common stock at the market price or at a privately negotiated price and will run the risk of losing their entire investment.

EFACTOR GROUP CORP.

Best Efforts Offering

UP TO [●] SHARES OF

COMMON STOCK

____________________________

PROSPECTUS

____________________________

                          , 2014

[Alternate Page for Selling Stockholder Prospectus]

The information in this prospectus is not complete and may be changed. We may not sell these securities until the Securities and Exchange Commission declares our registration statement effective. This prospectus is not an offer to sell these securities and is not soliciting an offer to buy these securities in any state where the offer or sale is not permitted.

Preliminary Prospectus

Subject to Completion, DatedJanuary29, 2014

EFACTOR GROUP CORP.

1,640,000 Shares of Common Stock

This prospectus relates to the offer for sale of 1,640,000 shares of common stock, par value $0.001 per share, by the existing holders of the securities named in this prospectus, referred to as selling stockholders throughout this prospectus.

The distribution of securities offered hereby may be effected in one or more transactions that may take place in the OTC Bulletin Board, including ordinary brokers’ transactions, privately negotiated transactions or through sales to one or more dealers for resale of such securities as principals, at market prices prevailing at the time of sale, at prices related to such prevailing market prices or at negotiated prices. Usual and customary or specifically negotiated brokerage fees or commissions may be paid by the selling stockholders.

The selling stockholders and intermediaries through whom such securities are sold may be deemed “underwriters” within the meaning of the Securities Act of 1933, as amended, with respect to the securities offered hereby, and any profits realized or commissions received may be deemed underwriting compensation. We have agreed to indemnify the selling security holders against certain liabilities, including liabilities under the Securities Act.

This prospectus covers the resale offering by theselling stockholders of 1,640,000 shares of our common stock. We are concurrently conducting a primary best efforts offeringfor up to[●] shares of our common stock, which is covered in a separate public offering prospectus.

Investing in our common stock involves a high degree of risk. You should carefully consider the matters discussed under the section entitled “Risk Factors” beginning on page 6 of this prospectus.

Neither the Securities and Exchange Commission nor any state securities commission has approved or disapproved of these securities or determined if this prospectus is truthful or complete. Any representation to the contrary is a criminal offense.

The date of this prospectus is                     , 2014

[Alternate Page for Selling Stockholder Prospectus]

USE OF PROCEEDS

We will not receive any of the proceeds from the sale of the common stock by the selling stockholders named in this prospectus. All proceeds from the sale of the common stock will be paid directly to the selling stockholders.

[Alternate Page for Selling Stockholder Prospectus]

SELLING STOCKHOLDERS

The following table sets forth information as of the date of this prospectus, to our knowledge, about the beneficial ownership of our common stock by the selling stockholders both before and immediately after the offering.  

All of the selling stockholders received their securities in transactions which were closed prior to the initial filing date of the registration statement of which this prospectus is a part.  We believe that the selling stockholders have sole voting and investment power with respect to all of the shares of common stock beneficially owned by them.  

The percent of beneficial ownership for the selling stockholders is based on 55,037,066  shares of common stock outstanding as of the date of this prospectus.  Unless otherwise stated below, to our knowledge, none of the selling stockholders has had a material relationship with us other than as a stockholder at any time within the past three years or has ever been one of our officers or directors, except that (i)Vinis Vitifera Trust andSalvia Officinalis Trust are controlled by Adriaan Reinders and Marion Freijsen, respectively, who are our officers and directors, (ii) Thomas Trainer is a director, (iii) Narcissus Trust is a more than 5% shareholder and (iv) Tanja Freijsen is the sister of Marion Freijsen, one of our officers and directors. Each of the selling stockholders acquired his, her or its shares of common stock in exchange for shares of The E-Factor Corp., except for Vinis Vitifera Trust and Salvia Officinalis Trust who obtained their shares upon their conversion of their Series A Preferred Stock.

Pursuant to Rules 13d-3 and 13d-5 under the Exchange Act, beneficial ownership includes any shares of our common stock as to which a stockholder has sole or shared voting power or investment power, and also any shares of our common stock which the stockholder has the right to acquire within 60 days, including upon exercise of warrants to purchase shares of our common stock.  

The shares of common stock being offered under this prospectus may be offered for sale from time to time during the period the registration statement of which this prospectus is a part remains effective, by or for the account of the selling stockholders.  After the date of effectiveness, the selling stockholders may have sold or transferred, in transactions covered by this prospectus or in transactions exempt from the registration requirements of the Securities Act, some or all of their common stock.

Information about the selling stockholders may change over time.  Any changed information will be set forth in an amendment to the registration statement or supplement to this prospectus, to the extent required by law.

	Shares Beneficially Owned Prior to The Offering						Shares Beneficially Owned After the Offering(1)
Name of Selling Stockholder	Number		Percent(2)		Shares Offered by this Prospectus		Number		Percent(2)
Zsolt Szabo		134,667		*		5,000		129,667		*
Roelof Borggreve		950,233		1.7%		250,000		700,233		1.2%
Jasper Gorter		138,333		*		10,000		128,333		*
Rob van der Laan		85,994		*		30,000		55,994		*
Michael Gude		352,679		*		250,000		102,679		*
Khalid Oubaha		479,908		*		20,000		459,908		*
Axel Dietz		1,244,202		2.3%		15,000		1,229,202		2.0%
Tanja Freijsen		248,841		*		62,500		186,341		*
Pilarius BV (5)		248,840		*		62,500		186,340		*
Johan Frencken		816,104		1.5%		250,000		566,104		*
Frank van Minnen		169,377		*		10,000		159,377		*
Thomas Trainer+		475,788		*		20,000		5,328		*
Eva Hukshorn		1,102,167		2.0%		50,000		1,052,167		1.8%
Wally Pingel		15,028		*		5,000		10,028		*
Narcissus Trust (2)+		6,259,569		11.4%		400,000		5,859,569		9.8%
Vinis Vitifera Trust (3)+		6,453,111		11.7%		100,000		6,353,111		10.6%
Salvia Officinalis Trust (4)+		6,453,111		11.7%		100,000		6,353,111		10.6%
Total		25,627,912		42.3%		1,640,000		23,537,492		36.0%

*

Less than 1%

+ Except as indicated by +, no selling stockholder is an officer, director, affiliate or 5% stockholder.

(1)

Assumes the sale of all shares offered under this prospectus.

(2)

Roeland Reindersis the natural person with voting and dispositive power over these shares.

(3)

Adriaan Reindersis the natural person with voting and dispositive power over these shares.

(4)

Marion Freijsenis the natural person with voting and dispositive power over these shares.

(5)

Tanja Freijsenis the natural person with voting and dispositive power over these shares.

[Alternate Page for Selling Stockholder Prospectus]

PLAN OF DISTRIBUTION

The selling stockholders, which as used herein includes donees, pledgees, transferees or other successors-in-interest selling shares of common stock or interests in shares of common stock received after the date of this prospectus from a selling stockholder as a gift, pledge, partnership distribution or other transfer, may, from time to time, sell, transfer or otherwise dispose of any or all of their shares of common stock or interests in shares of common stock on any stock exchange, market or trading facility on which the shares are traded or in private transactions. These dispositions may be at fixed prices, at prevailing market prices at the time of sale, at prices related to the prevailing market price, at varying prices determined at the time of sale, or at negotiated prices.

The selling stockholders may use any one or more of the following methods when disposing of shares or interests therein:

•

ordinary brokerage transactions and transactions in which the broker-dealer solicits purchasers;

•

block trades in which the broker-dealer will attempt to sell the shares as agent, but may position and resell a portion of the block as principal to facilitate the transaction;

•

purchases by a broker-dealer as principal and resale by the broker-dealer for its account;

•

an exchange distribution in accordance with the rules of the applicable exchange;

•

privately negotiated transactions;

•

short sales;

•

through the writing or settlement of options or other hedging transactions, whether through an options exchange or otherwise;

•

broker-dealers may agree with the selling stockholders to sell a specified number of such shares at a stipulated price per share;

•

a combination of any such methods of sale; and any other method permitted pursuant to applicable law.

The selling stockholders may, from time to time, pledge or grant a security interest in some or all of the shares of common stock owned by them and, if they default in the performance of their secured obligations, the pledgees or secured parties may offer and sell the shares of common stock, from time to time, under this prospectus, or under an amendment to this prospectus under Rule 424(b)(3) or other applicable provision of the Securities Act amending the list of selling stockholders to include the pledgee, transferee or other successors in interest as selling stockholders under this prospectus. The selling stockholders also may transfer the shares of common stock in other circumstances, in which case the transferees, pledgees or other successors in interest will be the selling beneficial owners for purposes of this prospectus; provided, however, that prior to any such transfer the following information (or such other information as may be required by the federal securities laws from time to time) with respect to each such selling beneficial owner must be added to the prospectus by way of a prospectus supplement or post-effective amendment, as appropriate: (1) the name of the selling beneficial owner; (2) any material relationship the selling beneficial owner has had within the past three years with us or any of our predecessors or affiliates; (3) the amount of securities of the class owned by such security beneficial

owner before the offering; (4) the amount to be offered for the security beneficial owner’s account; and (5) the amount and (if one percent or more) the percentage of the class to be owned by such security beneficial owner after the offering is complete.

In connection with the sale of our common stock or interests therein, the selling stockholders may enter into hedging transactions with broker-dealers or other financial institutions, which may in turn engage in short sales of the common stock in the course of hedging the positions they assume. The selling stockholders may also sell shares of our common stock short and deliver these securities to close out their short positions, or loan or pledge the common stock to broker-dealers that in turn may sell these securities. The selling stockholders may also enter into option or other transactions with broker-dealers or other financial institutions or the creation of one or more derivative securities which require the delivery to such broker-dealer or other financial institution of shares offered by this prospectus, which shares such broker-dealer or other financial institution may resell pursuant to this prospectus (as supplemented or amended to reflect such transaction).

The aggregate proceeds to the selling stockholders from the sale of the common stock offered by them will be the purchase price of the common stock less discounts or commissions, if any. Each of the selling stockholders reserves the right to accept and, together with their agents from time to time, to reject, in whole or in part, any proposed purchase of common stock to be made directly or through agents. We will not receive any of the proceeds from this offering. Upon any exercise of the warrants by payment of cash, however, we will receive the exercise price of the warrants.

The selling stockholders also may resell all or a portion of the shares in open market transactions in reliance upon Rule 144 under the Securities Act, provided that they meet the criteria and conform to the requirements of that rule.

The selling stockholders and any underwriters, broker-dealers or agents that participate in the sale of the common stock or interests therein may be “underwriters” within the meaning of Section 2(11) of the Securities Act. Any discounts, commissions, concessions or profit they earn on any resale of the shares may be underwriting discounts and commissions under the Securities Act. Selling stockholders who are “underwriters” within the meaning of Section 2(11) of the Securities Act will be subject to the prospectus delivery requirements of the Securities Act.

To the extent required, the shares of our common stock to be sold, the names of the selling stockholders, the respective purchase prices and public offering prices, the names of any agents, dealer or underwriter, any applicable commissions or discounts with respect to a particular offer will be set forth in an accompanying prospectus supplement or, if appropriate, a post-effective amendment to the registration statement that includes this prospectus.

The maximum amount of compensation to be received by any FINRA member or independent broker-dealer for the sale of any securities registered under this prospectus will not be greater than 8.0% of the gross proceeds from the sale of such securities.

In order to comply with the securities laws of some states, if applicable, the common stock may be sold in these jurisdictions only through registered or licensed brokers or dealers. In addition, in some states the common stock may not be sold unless it has been registered or qualified for sale or an exemption from registration or qualification requirements is available and is complied with.

We have advised the selling stockholders that the anti-manipulation rules of Regulation M under the Exchange Act may apply to sales of shares in the market and to the activities of the selling stockholders and their affiliates. In addition, we will make copies of this prospectus (as it may be supplemented or amended from time to time) available to the selling stockholders for the purpose of satisfying the prospectus delivery requirements of the Securities Act. The selling stockholders may indemnify any broker-dealer that participates in transactions involving the sale of the shares against certain liabilities, including liabilities arising under the Securities Act.

We have agreed to indemnify the selling stockholders against liabilities, including liabilities under the Securities Act and state securities laws, relating to the registration of the shares offered by this prospectus.

We have agreed with the selling stockholders to keep the registration statement of which this prospectus constitutes a part effective until the earlier of (1) such time as all of the shares covered by this prospectus have been disposed of pursuant to and in accordance with the registration statement or (2) the date on which the shares may be sold pursuant to Rule 144 of the Securities Act.

We expect that the placement agent agreement we plan to enter into with the placement agent for our primary best efforts offering will prohibit our officers and directors from selling or transferring any of our securities for a period ending on the four-month anniversary of the date of this prospectus.  We expect that each of such persons will agree to execute a “lock-up” agreement with the placement agent regarding such restrictions. This means that, subject to certain exceptions, for the applicable lock-up period following the date of this prospectus, we expect that our officers and directors (including their affiliates) who are also selling stockholders under this prospectus may not, directly or indirectly, offer, pledge, announce the intention to sell, sell, contract to sell, sell any option or contract to purchase, purchase any option or contract to sell, grant any option, right or warrant to purchase, or otherwise transfer or dispose of any shares of our common stock, including pursuant to the terms of this prospectus, without the prior written consent of the placement agent. We expect that the placement agent agreement will provide that at any time and without public notice, the placement agent may, in its sole discretion, release all or some of the securities from these lock-up agreements.

To our knowledge, no selling stockholder is a broker-dealer or an affiliate of a broker-dealer.

[Alternate Page for Selling Stockholder Prospectus]

Until                     , 2014, all dealers that effect transactions in these securities, whether or not participating in this offering, may be required to deliver a prospectus. This is in addition to the dealers’ obligation to deliver a prospectus when acting as underwriters and with respect to their unsold allotments or subscriptions.

EFACTOR GROUP CORP.

1,640,000 shares

Common Stock

                    , 2014

PART II

INFORMATION NOT REQUIRED IN PROSPECTUS

ITEM 13. OTHER EXPENSES OF ISSUANCE AND DISTRIBUTION.

The following table sets forth an itemization of the various costs and expenses, all of which we will pay, in connection with the issuance and distribution of the securities being registered. All of the amounts shown are estimated except the SEC registration fee:

SEC registration fee	$1,974
FINRA filing fee
Accounting fees and expenses
Printing expenses
Legal fees and expenses
Miscellaneous fees and expenses
Total	$

ITEM 14. INDEMNIFICATION OF DIRECTORS AND OFFICERS.

Charter and Bylaws

Our articles of incorporation limits the liability of our directors to us and our stockholders to the fullest extent Nevada law permits. Specifically, no director will be personally liable for monetary damages for any breach of the director’s fiduciary duty as a director, except for liability:

·

for any breach of the director’s duty of loyalty to us or our stockholders;

·

for acts or omissions not in good faith or which involve intentional misconduct or a knowing violation of law;

·

for unlawful payments of dividends or unlawful stock repurchases or redemptions as provided in Section 174 of the NGCL; and

·

for any transaction from which the director derived an improper personal benefit.

This provision could have the effect of reducing the likelihood of derivative litigation against our directors and may discourage or deter our stockholders or management from bringing a lawsuit against our directors for breach of their duty of care, even though such an action, if successful, might otherwise have benefited us and our stockholders. Our bylaws provide indemnification to our officers and directors and other specified persons with respect to their conduct in various capacities.

Nevada Law

We are incorporated under the laws of the State of Nevada. Section 78.7502 of the Nevada Revised Statutes provides that a Nevada corporation may indemnify any person who was or is a party or is threatened to be made a party to any threatened, pending or completed action, suit or proceeding, whether civil, criminal, administrative or investigative, except an action by or in the right of the corporation, by reason of the fact that he is or was a director, officer, employee or agent of the corporation, or is or was serving at the request of the corporation as a director, officer, employee or agent of another corporation, partnership, joint venture, trust or other enterprise, against expenses, including attorneys’ fees, judgments, fines and amounts paid in settlement actually and reasonably incurred by him in connection with the action, suit or proceeding if he acted in good faith and in a manner which he

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reasonably believed to be in or not opposed to the best interests of the corporation, and, with respect to any criminal action or proceeding, had no reasonable cause to believe his conduct was unlawful. The termination of any action, suit or proceeding by judgment, order, settlement, conviction or upon a plea of nolo contendere or its equivalent, does not, of itself, create a presumption that the person did not act in good faith and in a manner which he reasonably believed to be in or not opposed to the best interests of the corporation, and that, with respect to any criminal action or proceeding, he had reasonable cause to believe that his conduct was unlawful.

Section 78.7502 further provides a Nevada corporation may indemnify any person who was or is a party or is threatened to be made a party to any threatened, pending or completed action or suit by or in the right of the corporation to procure a judgment in its favor by reason of the fact that he is or was a director, officer, employee or agent of the corporation, or is or was serving at the request of the corporation as a director, officer, employee or agent of another corporation, partnership, joint venture, trust or other enterprise against expenses, including amounts paid in settlement and attorneys' fees actually and reasonably incurred by him in connection with the defense or settlement of the action or suit if he acted in good faith and in a manner which he reasonably believed to be in or not opposed to the best interests of the corporation. Indemnification may not be made for any claim, issue or matter as to which such a person has been adjudged by a court of competent jurisdiction, after exhaustion of all appeals therefrom, to be liable to the corporation or for amounts paid in settlement to the corporation, unless and only to the extent that the court in which the action or suit was brought or other court of competent jurisdiction determines upon application that in view of all the circumstances of the case, the person is fairly and reasonably entitled to indemnity for such expenses as the court deems proper.

Section 78.751 of the Nevada Revised Statutes provides that discretionary indemnification under Section 78.7502 unless ordered by a court or advanced pursuant to subsection 2 of section 78.751, may be the corporation only as authorized in the specific case upon a determination that indemnification of the director, officer, employee or agent is proper in the circumstances. The determination must be made by:

·

By the stockholders;

·

By the board of directors by majority vote of a quorum consisting of directors - who were not parties to the action, suit or proceeding;

·

If a majority vote of a quorum consisting of directors who were not parties to the action, suit or proceeding so orders, by independent legal counsel in a written opinion; or

·

If a quorum consisting of directors who were not parties to the action, suit or proceeding cannot be obtained, by independent legal counsel in a written opinion.

The Articles of Incorporation, the Bylaws or an agreement made by the corporation may provide that the expenses of officers and directors incurred in defending a civil or criminal action, suit or proceeding must be paid by the corporation as they are incurred and in advance of the final disposition of the action, suit or proceeding, upon receipt of an undertaking by or on behalf of the director or officer to repay the amount if it is ultimately determined by a court of competent jurisdiction that he is not entitled to be indemnified by the corporation. The provisions of this subsection do not affect any rights to advancement of expenses to which corporate personnel other than directors or officers may be entitled under any contract or otherwise by law.

The indemnification and advancement of expenses authorized in or ordered by a court pursuant to NRS Section 78.751:

·

does not exclude any other rights to which a person seeking indemnification or advancement of expenses may be entitled under the articles of incorporation or any

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·

bylaw, agreement, vote of stockholders or disinterested directors or otherwise, for either an action in his official capacity or an action in another capacity while holding his office, except that indemnification, unless ordered by a court pursuant to section 78.7502 or for the advancement of expenses made pursuant to subsection 2 of section 78.751, may not be made to or on behalf of any director or officer if a final adjudication establishes that his acts or omissions involved intentional misconduct, fraud or a knowing violation of the law and was material to the cause of action; and

·

continues for a person who has ceased to be a director, officer, employee or agent and inures to the benefit of the heirs, executors and administrators of such a person.

Other

Insofar as indemnification for liabilities arising under the Securities Act of 1933, as amended (the “Securities Act”), may be permitted to directors, officers and controlling persons of our company under Nevada law or otherwise, we have been advised that the opinion of the Securities and Exchange Commission is that such indemnification is against public policy as expressed in the Securities Act and is, therefore, unenforceable.  In the event a claim for indemnification against such liabilities (other than payment by us for expenses incurred or paid by a director, officer or controlling person of our company in successful defense of any action, suit, or proceeding) is asserted by a director, officer or controlling person in connection with the securities being registered, we will, unless in the opinion of its counsel the matter has been settled by controlling precedent, submit to a court of appropriate jurisdiction, the question of whether such indemnification by it is against public policy in the Securities Act and will be governed by the final adjudication of such issue.

ITEM 15. RECENT SALES OF UNREGISTERED SECURITIES.

In the three years preceding the filing of this Registration Statement, we have sold the following securities that were not registered under the Securities Act.

Pursuant to the Share Exchange, on or about March 7, 2013, we issued 1,250,000 shares of our common stock to eighteen shareholders of EFactor in exchange for 6,580,250 shares of EFactor common stock.  Also as part of this transaction, 5,000,000 shares of our Series A Convertible Preferred Stock were exchanged for an aggregate of 2,333,946 shares of common stock of The E-Factor Corporation owned by Adriaan Reinders and Marion Freijsen, each of whom is our officer and director. The issuances were exempt from the registration requirements of the Securities Act of 1933, as amended, pursuant to Section4(a)(2) of the Securities Act of 1933, due to the fact these shareholders were either accredited or sophisticated investors and familiar with our operations.    

Pursuant to the Share Exchange, on or about March 7, 2013, we issued 162,500 shares of our common stock to David S. Rector and 87,500 to Keith Gilmour, in exchange for services rendered to us.   The issuances were exempt from the registration requirements of the Securities Act of 1933, as amended, pursuant to Section 4(a)(2) of the Securities Act of 1933, due to the fact these shareholders were either accredited or sophisticated investors and familiar with our operations.    

Pursuant to the agreement and plan of merger with MCC International, on February 14, 2013, we issued 196,249 shares of our common stock to the sole shareholder of MCC to acquire 100% of the shares of MCC International. The relative value associated with this transaction was $1,333,335.  The issuances were exempt from the registration requirements of the Securities Act of 1933, as amended, pursuant to Section 4(a)(2) of the Securities Act of 1933, due to the fact that the shareholder was either accredited or sophisticated investors and familiar with our operations.    

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During the three months ended September 30, 2013, we issued 182,822 shares of common stock to eight non-affiliate investors in connection with promissory notes that were entered into during the quarter.  These issuances were exempt from the registration requirements of the Securities Act of 1933, as amended, pursuant to Section 4(a)(2) of the Securities Act of 1933, due to the fact these shareholders were accredited investors and familiar with our operations.

On November 13, 2013, we issued 39,080,906 shares of common stock to shareholders of The E-Factor Corp. in exchange for their shares of The E-Factor Corp. The issuance of the shares was exempt fromthe registration requirements of the Securities Act of 1933, as amended, pursuant to Regulation S promulgated thereunder.  All purchasers of the shares represented and warranted, among other things, that they were non-U.S. persons within the meaning of Regulation S.Neither us nor any of our representatives directed any selling efforts to U.S. investors.

During January 2014, we issued 11,527,257 shares of common stock to shareholders of The E-Factor Corp. in exchange for their shares of The E-Factor Corp. The issuance of the shares was exempt from the registration requirements of the Securities Act of 1933, as amended, pursuant to Regulation S promulgated thereunder.  All purchasers of the shares represented and warranted, among other things, that they were non-U.S. persons within the meaning of Regulation S. Neither us nor any of our representatives directed any selling efforts to U.S. investors.

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ITEM 16. EXHIBITS AND FINANCIAL STATEMENT SCHEDULES.

Exhibit No.	Description
1.1**	Form of Placement Agent Agreement
2.1	Agreement and Plan of Merger dated July 27, 2006 by and among Online Holdings, Inc., a Nevada corporation, Standard Drilling Acquisition Corp., a Delaware corporation, and Standard Drilling, Inc., a Delaware corporation (1)
3.1	Amended and Restated Articles of Incorporation (2)
3.2	Certificate of Amendment to the Articles of Incorporation, filed with the Secretary of State of the State of Nevada on October 11, 2013 (3)
3.3	Certificate of Change filed with the Secretary of State of the State of Nevada on October 15, 2013 (4)
3.4	Bylaws (5)
5.1**	Opinion of Ellenoff Grossman & Schole LLP
10.1	Acquisition and Share Exchange Agreement by and between the Company and The E-Factor Corp. and Certain of its Shareholders, dated February 1, 2013 (6)
10.2	Sale and Purchase Agreement between The E-Factor Corp. and DASPV, PTE Ltd, dated August 17, 2012, as amended (7)
10.3	Share Exchange Agreement between The E-Factor Corp. and Five5Five PTE Ltd, dated January 8, 2013 (8)
10.4	Agreement and Plan of Merger between The E-Factor Corp. and EQmentor, Inc., dated June 30, 2012, as amended (9)
10.5	Amendment No. 1 to Exchange Agreement between Home Training Initiative Ltd, Five5Five PTE Ltd., The E-Factor Corp. and Standard Drilling, Inc., dated May 7, 2013 (10)
10.6	Employment Agreement between the Company and Adriaan Reinders (11)
10.7	Employment Agreement between the Company and Marion Freijsen (12)
10.8*	Share Exchange Agreement
23.1*	Consent of  MaloneBailey, LLP
23.2**	Consent of Ellenoff Grossman & Schole LLP (included in Exhibit 5.1)
24	Power of Attorney (included in signature page)
101.INS**	XBRL Instance Document
101.CAL**	XBRL Taxonomy Extension Calculation Linkbase Document
101.SCH**	XBRL Taxonomy Extension Schema Document
101.DEF* *	XBRL Taxonomy Extension Definition Linkbase Document
101.LAB**	XBRL Taxonomy Extension Labels Linkbase Document
101.PRE**	XBRL Taxonomy Extension Presentation Linkbase Document

* Filed herewith

** To be filed by amendment

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(1)	Incorporated by reference to Exhibit 2 in our Current Report on Form 8-K, filed on July 27, 2006.
(2)	Incorporated by reference to Exhibit 3.1 in our Current Report on Form 8-K, filed on September 6, 2006.
(3)	Incorporated by reference to Exhibit 3.1 in our Current Report on Form 8-K, filed on October 18, 2013.
(4)	Incorporated by reference to Exhibit 3.2 in our Current Report on Form 8-K, filed on October 18, 2013.
(5)	Incorporated by reference to Exhibit 3.2 in our Registration Statement on Form SB-2 (File Number 333-75434), filed on December 19, 2001.
(6)	Incorporated by reference to Exhibit 10.1 in our Current Report on Form 8-K, filed on February 14, 2013.
(7)	Incorporated by reference to Exhibit 10.2 in our Current Report on Form 8-K, filed on February 14, 2013.
(8)	Incorporated by reference to Exhibit 10.3 in our Current Report on Form 8-K, filed on February 14, 2013.
(9)	Incorporated by reference to Exhibit 10.4 in our Current Report on Form 8-K, filed on February 14, 2013.
(10)	Incorporated by reference to Exhibit 10.1 in our Current Report on Form 8-K, filed on May 10, 2013.
(11)	Incorporated by reference to Exhibit 99.1 in our Current Report on Form 8-K, filed on October 18, 2013.
(12)	Incorporated by reference to Exhibit 99.2 in our Current Report on Form 8-K, filed on October 18, 2013.

ITEM 17. UNDERTAKINGS

The undersigned registrant hereby undertakes:

(1)         To file, during any period in which offers or sales are being made, a post-effective amendment to this registration statement:

(i)          To include any prospectus required by Section 10(a)(3) of the Securities Act of 1933;

(ii)         To reflect in the prospectus any facts or events arising after the effective date of the registration statement (or the most recent post-effective amendment thereof) which, individually or in the aggregate, represent a fundamental change in the information set forth in the registration statement. Notwithstanding the foregoing, any increase or decrease in volume of securities offered (if the total dollar value of securities offered would not exceed that which was registered) and any deviation from the low or high end of the estimated maximum offering range may be reflected in the form of prospectus filed with

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the Securities and Exchange Commission pursuant to Rule 424(b) if, in the aggregate, the changes in volume and price represent no more than a 20% change in the maximum aggregate offering price set forth in the “Calculation of Registration Fee” table in the effective registration statement; and

(iii)        To include any material information with respect to the plan of distribution not previously disclosed in the registration statement or any material change to such information in the registration statement;

(2)         That, for the purpose of determining any liability under the Securities Act of 1933, each such post-effective amendment shall be deemed to be a new registration statement relating to the securities offered therein, and the offering of such securities at that time shall be deemed to be the initial bona fide offering thereof.

(3)         To remove from registration by means of a post-effective amendment any of the securities being registered which remain unsold at the termination of the offering.

(4)         That, for the purpose of determining liability under the Securities Act of 1933 to any purchaser, each prospectus filed pursuant to Rule 424(b) as part of a registration statement relating to an offering, other than registration statements relying on Rule 430B or other than prospectuses filed in reliance on Rule 430A (§230.430A of this chapter), shall be deemed to be part of and included in the registration statement as of the date it is first used after effectiveness. Provided, however, that no statement made in a registration statement or prospectus that is part of the registration statement or made in a document incorporated or deemed incorporated by reference into the registration statement or prospectus that is part of the registration statement will, as to a purchaser with a time of contract of sale prior to such first use, supersede or modify any statement that was made in the registration statement or prospectus that was part of the registration statement or made in any such document immediately prior to such date of first use.

(5)         That, for the purpose of determining liability of the registrant under the Securities Act of 1933 to any purchaser in the initial distribution of the securities:

The undersigned registrant undertakes that in a primary offering of securities of the undersigned registrant pursuant to this registration statement, regardless of the underwriting method used to sell the securities to the purchaser, if the securities are offered or sold to such purchaser by means of any of the following communications, the undersigned registrant will be a seller to the purchaser and will be considered to offer or sell such securities to such purchaser:

(i)          Any preliminary prospectus or prospectus of the undersigned registrant relating to the offering required to be filed pursuant to Rule 424;

(ii)         Any free writing prospectus relating to the offering prepared by or on behalf of the undersigned registrant or used or referred to by the undersigned registrant;

(iii)        The portion of any other free writing prospectus relating to the offering containing material information about the undersigned registrant or its securities provided by or on behalf of the undersigned registrant; and

(iv)        Any other communication that is an offer in the offering made by the undersigned registrant to the purchaser.

(6)

For purposes of determining any liability under the Securities Act, the information omitted from the form of prospectus filed as part of this Registration Statement in reliance upon Rule 430A and

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contained in a form of prospectus filed by the Registrant pursuant to Rule 424(b)(1) or (4) or 497(h) under the Securities Act shall be deemed to be part of this Registration Statement as of the time it was declared effective. 

(7)

For the purpose of determining any liability under the Securities Act, each post-effective amendment that contains a form of prospectus shall be deemed to be a new registration statement relating to the securities offered therein, and the offering of such securities at that time shall be deemed to be the initial bona fide offering thereof.

Insofar as indemnification for liabilities arising under the Securities Act of 1933 may be permitted to directors, officers and controlling persons of the registrant pursuant to the foregoing provisions, or otherwise, the registrant has been advised that in the opinion of the Securities and Exchange Commission such indemnification is against public policy as expressed in the Securities Act of 1933 and is, therefore, unenforceable. In the event that a claim for indemnification against such liabilities (other than the payment by the registrant of expenses incurred or paid by a director, officer or controlling person of the registrant in the successful defense of any action, suit or proceeding) is asserted by such director, officer or controlling person in connection with the securities being registered, the registrant will, unless in the opinion of its counsel the matter has been settled by controlling precedent, submit to a court of appropriate jurisdiction the question whether such indemnification by it is against public policy as expressed in the Securities Act of 1933 and will be governed by the final adjudication of such issue.

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SIGNATURES

Pursuant to the requirements of the Securities Act, the registrant has duly caused this Registration Statement on Form S-1 to be signed on its behalf by the undersigned, thereunto duly authorized, in the City of San Francisco, State of California, on the 29^th day of January, 2014.

EFACTOR GROUP CORP.

By: /s/ Adriaan Reinders

Name: Adriaan Reinders

Title: Chief Executive Officer

Pursuant to the requirements of the Securities Act, this Registration Statement has been signed by the following persons in the capacities and on the dates indicated.

Name		Position	Date
/s/ Adriaan Reinders		Chief Executive Officer	January 29, 2014
Adriaan Reinders		(Principal Executive Officer)
/s/ *		Director	January 29, 2014
Thomas Trainer
/s/ *		Director	January 29, 2014
Brian Banmiller
/s/ *		Director	January 29, 2014
John Barbera
/s/ *		Director	January 29, 2014
Mark Stanich
/s/  *	Chief Financial Officer			January 29, 2014
James E. Solomon	(Principal Financial and Accounting Officer)

*By:

/s/Adriaan Reinders

Adriaan Reinders

Attorney-in-Fact

 

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