Summary of Significant Accounting Policies | 6 Months Ended |
Jun. 30, 2014 |
Notes | ' |
Summary of Significant Accounting Policies: | ' |
SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES: |
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Basis of Presentation: |
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ProText Mobility, Inc. is organized as a single reporting unit. References in this report to “ProText Mobility”, the “Company”, “we”, “us” or “our” refers to ProText Mobility Inc. and its consolidated divisions. All intercompany transactions have been eliminated in consolidation. |
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Revenue Recognition: |
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The Company recognizes revenues in accordance with authoritative guidance when services have been rendered, the sales price is determinable and collectability is reasonably assured. |
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The Company has launched DriveAlert, one of the Company’s products, with certain U.S. auto dealerships during the second quarter of 2014. Revenue from DriveAlert, , consists of fees charged for the use of car device with downloadable software. The terms with the end-users range between one to seven years and are payable upfront to the dealerships, which then remits the proceeds, net of their commissions to the Company. |
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The Company’s sold hardware contains software components that are essential to the overall functionality of the products. The Company recognizes revenue recognition to remove tangible products containing software components and non-software components that function together to deliver the product’s essential functionality from the scope of industry-specific software revenue recognition guidance. |
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For multiple element arrangements that include software and non-software related elements, the Company allocates revenue to each software and non-software element as a group based upon the relative selling price of each in accordance with the selling price hierarchy, which includes VSOE if available, third-party evidence (“TPE”), if VSOE is not available, and estimated selling price, if VSOE or TPE are not available. Revenue allocated to each element is then recognized when the basic revenue recognition criteria are met for each element. |
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In unique circumstances, we are unable to establish VSOE for all deliverables in a multiple-element arrangement. This is due to an infrequent requested item from a customer. When VSOE cannot be established, we attempt to establish a selling price based on TPE, which is primarily based on competitor prices for similar deliverables. TPE and ESP are rarely used and mostly on insignificant items. |
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Revenue from online Internet sales is recognized upon the settlement of credit card charges, typically within three days of the sale. |
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Use of Estimates: |
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The preparation of unaudited condensed consolidated financial statements in conformity with accounting principles generally accepted in the United States of America requires management to make estimates and assumptions that affect the reported amounts of assets and liabilities and disclosure of contingent assets and liabilities at the date of the financial statements and the reporting amounts of revenues and expenses during the reported period. Actual results will differ from those estimates. Included in these estimates are assumptions about collection of accounts receivable, useful life of fixed assets and intangible assets, and assumptions used in the valuation of derivative liability using the binomial method, such as expected volatility, risk-free interest rate, and expected dividend rate. |
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Stock Based Compensation: |
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The Company accounts for stock-based compensation in accordance with ASC Topic 718, Compensation-Stock Compensation, or ASC 718. Under the fair value recognition provisions of this topic, stock-based compensation cost is measured at the grant date based on the fair value of the award and is recognized as an expense on a straight-line basis over the requisite service period, which is the vesting period. |
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The Company has elected to use the BSM option-pricing model to estimate the fair value of its options, which incorporates various subjective assumptions including volatility, risk-free interest rate, expected life, and dividend yield to calculate the fair value of stock option awards. Compensation expense recognized in the statements of operations is based on awards ultimately expected to vest and reflects estimated forfeitures. ASC 718 requires forfeitures to be estimated at the time of grant and revised, if necessary, in subsequent periods if actual forfeitures differ from those estimates. |
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Research and Development Costs: |
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Costs incurred in the research and development of software products and significant upgrades and enhancements thereto during the preliminary project stage and the post-implementation operation stage are expensed as incurred. Costs incurred for maintenance and relatively minor upgrades and enhancements are expensed as incurred. Costs associated with the application development stage of new software products and significant upgrades and enhancements thereto are capitalized when 1) management implicitly or explicitly authorizes and commits to funding a software project and 2) it is probable that the project will be completed and the software will be used to perform the function intended. |
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Research and development costs were expensed as incurred. The Company’s research and development costs amounted to $37,200 during the six months ended June 30, 2014 and 2013. |
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Inventory: |
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Inventory at June 30, 2014 consists of units of DriverAlert held at the Company’s premises and at auto dealerships which have not been seen sold yet. The inventory is stated at the lower of cost or market. Cost is determined using the first-in, first-out method. |
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Derivative Liabilities: |
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The Company assessed the classification of its derivative financial instruments as of June 30, 2014, which consist of convertible instruments and rights to shares of the Company’s common stock, and determined that such derivatives meet the criteria for liability classification under ASC 815. |
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ASC 815 generally provides three criteria that, if met, require companies to bifurcate conversion options from their host instruments and account for them as free standing derivative financial instruments. These three criteria include circumstances in which (a) the economic characteristics and risks of the embedded derivative instrument are not clearly and closely related to the economic characteristics and risks of the host contract, (b) the hybrid instrument that embodies both the embedded derivative instrument and the host contract is not re-measured at fair value under otherwise applicable generally accepted accounting principles with changes in fair value reported in earnings as they occur and (c) a separate instrument with the same terms as the embedded derivative instrument would be considered a derivative instrument subject to the requirements of ASC 815. ASC 815 also provides an exception to this rule when the host instrument is deemed to be conventional. |
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During the six months ended June 30, 2014 and 2013, the Company had notes payable outstanding in which the conversion rate was variable and the embedded conversion feature was not clearly and closely related to the economic characteristics and risks of the host contract. Accordingly, the Company has recognized a derivative liability in connection with such instruments. The Company uses judgment in determining the fair value of derivative liabilities at the date of issuance at every balance sheet thereafter and in determining which valuation is most appropriate for the instrument (e.g., Binomial), the expected volatility, the implied risk free interest rate, as well as the expected dividend rate. |
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Cash Equivalents: |
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For purposes of the consolidated statements of cash flows, the Company considers all highly liquid investments with a remaining maturity of three months or less, when purchased, to be cash equivalents. |
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Fair Value of Financial Instruments: |
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ASC 825-10 defines fair value as the price that would be received from selling an asset or paid to transfer a liability in an orderly transaction between market participants at the measurement date. When determining the fair value measurements for assets and liabilities required or permitted to be recorded at fair value, the Company considers the principal or most advantageous market in which it would transact and considers assumptions that market participants would use when pricing the asset or liability, such as inherent risk, transfer restrictions, and risk of nonperformance. ASC 825-10 establishes a fair value hierarchy that requires an entity to maximize the use of observable inputs and minimize the use of unobservable inputs when measuring fair value. ASC 825-10 establishes three levels of inputs that may be used to measure fair value: |
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Level 1 - Quoted prices in active markets for identical assets or liabilities. |
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Level 2 - Observable inputs other than Level 1 prices such as quoted prices for similar assets or liabilities; quoted prices in markets with insufficient volume or infrequent transactions (less active markets); or model-derived valuations in which all significant inputs are observable or can be derived principally from or corroborated by observable market data for substantially the full term of the assets or liabilities. |
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Level 3 - Unobservable inputs to the valuation methodology that are significant to the measurement of fair value of assets or liabilities. |
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To the extent that valuation is based on models or inputs that are less observable or unobservable in the market, the determination of fair value requires more judgment. In certain cases, the inputs used to measure fair value may fall into different levels of the fair value hierarchy. In such cases, for disclosure purposes, the level in the fair value hierarchy within which the fair value measurement is disclosed is determined based on the lowest level input that is significant to the fair value measurement. Items recorded or measured at fair value on a recurring basis in the accompanying consolidated financial statements consisted of the following items as of June 30, 2014 and December 31, 2013: |
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| | | | | Fair Value Measurements at June 30, 2014 using: | |
| | June 30, | | | Quoted Prices | | | Significant | | | Significant | |
2014 | in Active | Other | Unobservable |
| Markets for | Observable | Inputs |
| Identical | Inputs (Level 2) | (Level 3) |
| Assets | | |
| (Level 1) | | |
Liabilities: | | | | | | | | | | | | | | | | | |
Debt Derivative liabilities | | $ | 870,729 | | | $ | - | | | $ | - | | | $ | 870,729 | | |
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| | | | | Fair Value Measurements at December 31, 2013 using: | |
| | December 31, | | | Quoted Prices | | | Significant | | | Significant | |
2013 | in Active | Other | Unobservable |
| Markets for | Observable | Inputs |
| Identical | Inputs (Level 2) | (Level 3) |
| Assets | | |
| (Level 1) | | |
Liabilities: | | | | | | | | | | | | | | | | | |
Debt Derivative liabilities | | $ | 345,857 | | | $ | - | | | $ | - | | | $ | 345,857 | | |
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The debt derivative and warrant liabilities are measured at fair value using quoted market prices and estimated volatility factors based on historical prices for the Company’s common stock and are classified within Level 3 of the valuation hierarchy. |
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The following table provides a summary of changes in fair value of the Company’s Level 3 financial liabilities as of and for the periods ended June 30, 2014 and December 31, 2013, respectively. |
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| | Debt Derivative | | | | | | | | | | | | | | |
Liability | | | | | | | | | | | | |
Balance, January 1, 2013 | | $ | - | | | | | | | | | | | | | | |
Initial fair value of embedded conversion features at note issuances | | | 379,952 | | | | | | | | | | | | | | |
Reclassification of liability contract to equity | | | - | | | | | | | | | | | | | | |
Changes in fair value between measurement dates | | | (34,095) | | | | | | | | | | | | | | |
Balance, December 31, 2013 | | $ | 345,857 | | | | | | | | | | | | | | |
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| | Debt Derivative | | | | | | | | | | | | | | |
Liability | | | | | | | | | | | | |
Balance, January 1, 2014 | | $ | 345,857 | | | | | | | | | | | | | | |
Initial fair value of embedded conversion features at note issuances | | | 644,736 | | | | | | | | | | | | | | |
Reclassification of liability contract to equity | | | (244,406) | | | | | | | | | | | | | | |
Changes in fair value between measurement dates | | | 124,092 | | | | | | | | | | | | | | |
Balance, March 31, 2014 | | $ | 870,279 | | | | | | | | | | | | | | |
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Level 3 Liabilities are comprised of our bifurcated convertible debt features on Companies our convertible notes. |
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Concentration of Credit Risk: |
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Financial instruments that potentially subject the Company to concentrations of credit risk consist principally of cash and accounts receivable. The Company from time to time may maintain cash balances, which exceed the Federal |
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Depository Insurance Coverage limit. The Company performs periodic reviews of the relative credit rating of its bank to lower its risk. Concentrations of credit risk with respect to accounts receivable are limited because a number of geographically diverse customers make up the Company’s customer base, thus spreading the trade credit risk. |
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Recently Issued Accounting Pronouncements: |
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We have reviewed accounting pronouncements issued during the past two years and have adopted any that are applicable to our company. We have determined that none had a material impact on our unaudited consolidated financial position, results of operations, or cash flows for the six months ended June 30, 2014 and 2013. |
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