COLUMN 1 | COLUMN 2 | COLUMN 3 | COLUMN 4 | COLUMN 5 | COLUMN 6 | COLUMN 7 | COLUMN 8 |
| | | VALUE | SHRS OR | SH/ | PUT/ | INVESTMENT | OTHER | VOTING AUTHORITY |
NAME OF ISSUER | TITLE OF CLASS | CUSIP | (x$1000) | PRN AMT | PRN | CALL | DISCRETION | MANAGER | SOLE | SHARED | NONE |
Abbott Laboratories | COM | 002824100 | 599,872 | 5,773 | SH | | DFND | 1 | 5,773 | 0 | 0 |
Abbvie INC | COM | 00287Y109 | 938,386 | 5,471 | SH | | DFND | 1 | 5,471 | 0 | 0 |
Alphabet INC | CAP STK CL C | 02079K107 | 1,112,809 | 6,067 | SH | | DFND | 1 | 6,067 | 0 | 0 |
Altria Group INC | COM | 02209S103 | 286,008 | 6,279 | SH | | DFND | 1 | 6,279 | 0 | 0 |
Amazon.com INC | COM | 023135106 | 800,828 | 4,144 | SH | | DFND | 1 | 4,144 | 0 | 0 |
American Electric Power Company INC | COM | 025537101 | 232,774 | 2,653 | SH | | DFND | 1 | 2,653 | 0 | 0 |
Amphenol Corp A | CL A | 032095101 | 292,790 | 4,346 | SH | | DFND | 1 | 4,346 | 0 | 0 |
Anheuser Busch Inbev SA/NV | SPONSORED ADR | 03524A108 | 219,807 | 3,780 | SH | | DFND | 1 | 3,780 | 0 | 0 |
Apple INC | COM | 037833100 | 3,145,820 | 14,936 | SH | | DFND | 1 | 14,936 | 0 | 0 |
Archer Daniels Midland CO | COM | 039483102 | 414,627 | 6,859 | SH | | DFND | 1 | 6,859 | 0 | 0 |
AT&T INC | COM | 00206R102 | 227,772 | 11,919 | SH | | DFND | 1 | 11,919 | 0 | 0 |
Berkshire Hathaway INC | CL B NEW | 084670702 | 244,080 | 600 | SH | | DFND | 1 | 600 | 0 | 0 |
Blackrock INC | COM | 09247X101 | 203,129 | 258 | SH | | DFND | 1 | 258 | 0 | 0 |
Boston Scientific Corp | COM | 101137107 | 224,792 | 2,919 | SH | | DFND | 1 | 2,919 | 0 | 0 |
Brookfield Asset Management Ltd Mngmt A | CL A LMT VTG SHS | 113004105 | 4,463,607 | 117,309 | SH | | DFND | 1 | 117,309 | 0 | 0 |
Caseys General Stores INC | COM | 147528103 | 244,198 | 640 | SH | | DFND | 1 | 640 | 0 | 0 |
Chevron Corp | COM | 166764100 | 360,235 | 2,303 | SH | | DFND | 1 | 2,303 | 0 | 0 |
Chipotle Mexican Grill INC | COM | 169656105 | 360,739 | 5,758 | SH | | DFND | 1 | 5,758 | 0 | 0 |
Cisco Systems INC | COM | 17275R102 | 428,398 | 9,017 | SH | | DFND | 1 | 9,017 | 0 | 0 |
Copart INC | COM | 217204106 | 207,216 | 3,826 | SH | | DFND | 1 | 3,826 | 0 | 0 |
Corteva INC | COM | 22052L104 | 233,560 | 4,330 | SH | | DFND | 1 | 4,330 | 0 | 0 |
Costco Wholesale Corp | COM | 22160K105 | 1,218,036 | 1,433 | SH | | DFND | 1 | 1,433 | 0 | 0 |
Dupont De Nemours INC | COM | 26614N102 | 342,083 | 4,250 | SH | | DFND | 1 | 4,250 | 0 | 0 |
Eli Lilly And CO | COM | 532457108 | 334,085 | 369 | SH | | DFND | 1 | 369 | 0 | 0 |
Eog Resources INC | COM | 26875P101 | 290,004 | 2,304 | SH | | DFND | 1 | 2,304 | 0 | 0 |
Exxon Mobil Corp | COM | 30231G102 | 252,573 | 2,194 | SH | | DFND | 1 | 2,194 | 0 | 0 |
Fastenal Co | COM | 311900104 | 339,210 | 5,398 | SH | | DFND | 1 | 5,398 | 0 | 0 |
First Trust Enhanced Equity Income Fund | COM | 337318109 | 310,672 | 15,596 | SH | | DFND | 1 | 15,596 | 0 | 0 |
Fiserv INC | COM | 337738108 | 236,526 | 1,587 | SH | | DFND | 1 | 1,587 | 0 | 0 |
Goldman Sachs Activebeta US Large Cap Equity Etf Actvbeta Lrg | ACTIVEBETA US LG | 381430503 | 434,217 | 4,060 | SH | | DFND | 1 | 4,060 | 0 | 0 |
Honeywell International INC | COM | 438516106 | 637,203 | 2,984 | SH | | DFND | 1 | 2,984 | 0 | 0 |
Hp INC | COM | 40434L105 | 319,417 | 9,121 | SH | | DFND | 1 | 9,121 | 0 | 0 |
International Business Machines Corp | COM | 459200101 | 409,027 | 2,365 | SH | | DFND | 1 | 2,365 | 0 | 0 |
Intuit INC | COM | 461202103 | 249,083 | 379 | SH | | DFND | 1 | 379 | 0 | 0 |
Invesco S&p 500 Eql Wght Etf Invsc S P Equal Weight | S&P500 EQL WGT | 46137V357 | 512,389 | 3,119 | SH | | DFND | 1 | 3,119 | 0 | 0 |
Ishares Core Msci Eafe Etf | CORE MSCI EAFE | 46432F842 | 1,417,134 | 19,509 | SH | | DFND | 1 | 19,509 | 0 | 0 |
ISHARES Core S & P Small Cap ETF | CORE S&P SCP ETF | 464287804 | 253,957 | 2,381 | SH | | DFND | 1 | 2,381 | 0 | 0 |
ISHARES Core S&P 500 ETF | CORE S&P500 ETF | 464287200 | 6,666,903 | 12,183 | SH | | DFND | 1 | 12,183 | 0 | 0 |
ISHARES Intl Select Dividend ETF | INTL SEL DIV ETF | 464288448 | 235,499 | 8,511 | SH | | DFND | 1 | 8,511 | 0 | 0 |
ISHARES MSCI EAFE Index Fd ETF | MSCI EAFE ETF | 464287465 | 660,557 | 8,433 | SH | | DFND | 1 | 8,433 | 0 | 0 |
ISHARES Russell 1000 Growth ETF | RUS 1000 GRW ETF | 464287614 | 12,559,192 | 34,455 | SH | | DFND | 1 | 34,455 | 0 | 0 |
ISHARES Russell 2000 Index Fd ETF | RUSSELL 2000 ETF | 464287655 | 3,119,028 | 15,373 | SH | | DFND | 1 | 15,373 | 0 | 0 |
ISHARES Russell Midcap ETF | RUS MID CAP ETF | 464287499 | 8,846,558 | 109,109 | SH | | DFND | 1 | 109,109 | 0 | 0 |
ISHARES S&P 1500 Index Fund | CORE S&P TTL STK | 464287150 | 496,500 | 4,180 | SH | | DFND | 1 | 4,180 | 0 | 0 |
ISHARES S&P Mid-Cap 400 Growth Index | S&P MC 400GR ETF | 464287606 | 258,162 | 2,930 | SH | | DFND | 1 | 2,930 | 0 | 0 |
JPMORGAN Chase & CO | COM | 46625H100 | 1,074,405 | 5,312 | SH | | DFND | 1 | 5,312 | 0 | 0 |
L3harris Technologies INC | COM | 502431109 | 227,275 | 1,012 | SH | | DFND | 1 | 1,012 | 0 | 0 |
Lam Research Corp | COM | 512807108 | 221,489 | 208 | SH | | DFND | 1 | 208 | 0 | 0 |
Mastercard INC | CL A | 57636Q104 | 218,374 | 495 | SH | | DFND | 1 | 495 | 0 | 0 |
Mcdonald's Corp | COM | 580135101 | 778,281 | 3,054 | SH | | DFND | 1 | 3,054 | 0 | 0 |
Merck & CO INC | COM | 58933Y105 | 421,539 | 3,405 | SH | | DFND | 1 | 3,405 | 0 | 0 |
Mettler-Toledo, Inc. | COM | 592688105 | 201,253 | 144 | SH | | DFND | 1 | 144 | 0 | 0 |
Microsoft Corp | COM | 594918104 | 4,099,872 | 9,173 | SH | | DFND | 1 | 9,173 | 0 | 0 |
Mondelez International INC | CL A | 609207105 | 219,551 | 3,355 | SH | | DFND | 1 | 3,355 | 0 | 0 |
Nvidia Corp | COM | 67066G104 | 1,188,825 | 9,623 | SH | | DFND | 1 | 9,623 | 0 | 0 |
Pacer Global Cash Cows Dividend Etf Dividn | GLOBL CASH ETF | 69374H709 | 226,093 | 6,705 | SH | | DFND | 1 | 6,705 | 0 | 0 |
Pacer US Cash Cows 100 Etf | US CASH COWS 100 | 69374H881 | 4,088,494 | 75,032 | SH | | DFND | 1 | 75,032 | 0 | 0 |
Pacer US Small Cap Cash Cows 100 Etf | PACER US SMALL | 69374H857 | 5,437,508 | 124,828 | SH | | DFND | 1 | 124,828 | 0 | 0 |
Pepsico INC | COM | 713448108 | 886,829 | 5,377 | SH | | DFND | 1 | 5,377 | 0 | 0 |
Pfizer INC | COM | 717081103 | 628,515 | 22,463 | SH | | DFND | 1 | 22,463 | 0 | 0 |
Principal Financial Group INC | COM | 74251V102 | 832,355 | 10,610 | SH | | DFND | 1 | 10,610 | 0 | 0 |
Procter & Gamble CO | COM | 742718109 | 362,659 | 2,199 | SH | | DFND | 1 | 2,199 | 0 | 0 |
Public Service Enterprise Group INC | COM | 744573106 | 223,974 | 3,039 | SH | | DFND | 1 | 3,039 | 0 | 0 |
Pure Storage INC A | CL A | 74624M102 | 276,039 | 4,299 | SH | | DFND | 1 | 4,299 | 0 | 0 |
Ross Stores INC | COM | 778296103 | 499,755 | 3,439 | SH | | DFND | 1 | 3,439 | 0 | 0 |
Russell 1000 Value Ishare ETF | RUS 1000 VAL ETF | 464287598 | 9,835,223 | 56,372 | SH | | DFND | 1 | 56,372 | 0 | 0 |
S&p Global INC | COM | 78409V104 | 212,742 | 477 | SH | | DFND | 1 | 477 | 0 | 0 |
Schwab US Dividend Equity ETF | US DIVIDEND EQ | 808524797 | 1,627,361 | 20,928 | SH | | DFND | 1 | 20,928 | 0 | 0 |
Servicenow INC | COM | 81762P102 | 206,894 | 263 | SH | | DFND | 1 | 263 | 0 | 0 |
Southern CO | COM | 842587107 | 1,072,017 | 13,820 | SH | | DFND | 1 | 13,820 | 0 | 0 |
Spdr S&p 500 Etf Trust | TR UNIT | 78462F103 | 6,488,191 | 11,922 | SH | | DFND | 1 | 11,922 | 0 | 0 |
Spdr S&p Dividend Etf | S&P DIVID ETF | 78464A763 | 729,886 | 5,739 | SH | | DFND | 1 | 5,739 | 0 | 0 |
Spotify Technology Sa | SHS | L8681T102 | 251,032 | 800 | SH | | DFND | 1 | 800 | 0 | 0 |
Technology Select Sector SPDR | TECHNOLOGY | 81369Y803 | 246,817 | 1,091 | SH | | DFND | 1 | 1,091 | 0 | 0 |
Tractor Supply Co | COM | 892356106 | 230,040 | 852 | SH | | DFND | 1 | 852 | 0 | 0 |
Union Pacific Corp | COM | 907818108 | 225,355 | 996 | SH | | DFND | 1 | 996 | 0 | 0 |
United Parcel Service INC | CL B | 911312106 | 216,360 | 1,581 | SH | | DFND | 1 | 1,581 | 0 | 0 |
Unitedhealth Group INC Grp | COM | 91324P102 | 308,612 | 606 | SH | | DFND | 1 | 606 | 0 | 0 |
Vanguard Consumer Discretionary Etf | CONSUM DIS ETF | 92204A108 | 212,384 | 680 | SH | | DFND | 1 | 680 | 0 | 0 |
Vanguard Dividend Appreciation ETF | DIV APP ETF | 921908844 | 1,843,572 | 10,099 | SH | | DFND | 1 | 10,099 | 0 | 0 |
Vanguard FTSE Developed Markets ETF | VAN FTSE DEV MKT | 921943858 | 3,338,420 | 67,552 | SH | | DFND | 1 | 67,552 | 0 | 0 |
Vanguard High Dividend Yield ETF | HIGH DIV YLD | 921946406 | 4,962,224 | 41,840 | SH | | DFND | 1 | 41,840 | 0 | 0 |
Vanguard Index Funds S&p 500 ETF | S&P 500 ETF SHS | 922908363 | 5,113,329 | 10,224 | SH | | DFND | 1 | 10,224 | 0 | 0 |
Vanguard Index Funds Vanguard Growth ETF | GROWTH ETF | 922908736 | 3,161,881 | 8,454 | SH | | DFND | 1 | 8,454 | 0 | 0 |
Vanguard Index Funds Vanguard Value ETF | VALUE ETF | 922908744 | 2,298,996 | 14,332 | SH | | DFND | 1 | 14,332 | 0 | 0 |
Vanguard Intl Equity Index Funds Vanguard Ftse All World Ex Usetf | ALLWRLD EX US | 922042775 | 482,783 | 8,233 | SH | | DFND | 1 | 8,233 | 0 | 0 |
Vanguard Mid Cap ETF | MID CAP ETF | 922908629 | 1,673,879 | 6,914 | SH | | DFND | 1 | 6,914 | 0 | 0 |
Vanguard S&p 500 Value Index Fund Etf | 500 VAL IDX FD | 921932703 | 606,441 | 3,450 | SH | | DFND | 1 | 3,450 | 0 | 0 |
Vanguard Small Cap ETF | SMALL CP ETF | 922908751 | 2,961,201 | 13,581 | SH | | DFND | 1 | 13,581 | 0 | 0 |
Walt Disney CO | COM | 254687106 | 252,395 | 2,542 | SH | | DFND | 1 | 2,542 | 0 | 0 |
Wells Fargo & CO | COM | 949746101 | 561,236 | 9,450 | SH | | DFND | 1 | 9,450 | 0 | 0 |
West Bancorporation INC | CAP STK | 95123P106 | 7,909,061 | 441,847 | SH | | DFND | 1 | 441,847 | 0 | 0 |
Wisdomtree US Smallcap Dividend Fund Etf | US SMALLCAP DIVD | 97717W604 | 387,724 | 12,447 | SH | | DFND | 1 | 12,447 | 0 | 0 |