COLUMN 1 | COLUMN 2 | COLUMN 3 | COLUMN 4 | COLUMN 5 | COLUMN 6 | COLUMN 7 | COLUMN 8 |
| | | VALUE | SHRS OR | SH/ | PUT/ | INVESTMENT | OTHER | VOTING AUTHORITY |
NAME OF ISSUER | TITLE OF CLASS | CUSIP | (x$1000) | PRN AMT | PRN | CALL | DISCRETION | MANAGER | SOLE | SHARED | NONE |
Abbott Laboratories | COM | 002824100 | 658,180 | 5,773 | SH | | DFND | 1 | 5,773 | 0 | 0 |
Abbvie INC | COM | 00287Y109 | 1,080,413 | 5,471 | SH | | DFND | 1 | 5,471 | 0 | 0 |
Alphabet INC | CAP STK CL C | 02079K107 | 1,032,231 | 6,174 | SH | | DFND | 1 | 6,174 | 0 | 0 |
Altria Group INC | COM | 02209S103 | 320,480 | 6,279 | SH | | DFND | 1 | 6,279 | 0 | 0 |
Amazon.com INC | COM | 023135106 | 789,294 | 4,236 | SH | | DFND | 1 | 4,236 | 0 | 0 |
American Electric Power Company INC | COM | 025537101 | 281,534 | 2,744 | SH | | DFND | 1 | 2,744 | 0 | 0 |
Amphenol Corp A | CL A | 032095101 | 214,181 | 3,287 | SH | | DFND | 1 | 3,287 | 0 | 0 |
Anheuser Busch Inbev SA/NV | SPONSORED ADR | 03524A108 | 250,576 | 3,780 | SH | | DFND | 1 | 3,780 | 0 | 0 |
Apple INC | COM | 037833100 | 3,506,883 | 15,051 | SH | | DFND | 1 | 15,051 | 0 | 0 |
Archer Daniels Midland CO | COM | 039483102 | 409,757 | 6,859 | SH | | DFND | 1 | 6,859 | 0 | 0 |
AT&T INC | COM | 00206R102 | 262,218 | 11,919 | SH | | DFND | 1 | 11,919 | 0 | 0 |
Berkshire Hathaway INC | CL B NEW | 084670702 | 276,156 | 600 | SH | | DFND | 1 | 600 | 0 | 0 |
Boston Scientific Corp | COM | 101137107 | 254,165 | 3,033 | SH | | DFND | 1 | 3,033 | 0 | 0 |
Brookfield Asset Management Ltd Mngmt A | CL A LMT VTG SHS | 113004105 | 4,402,273 | 93,091 | SH | | DFND | 1 | 93,091 | 0 | 0 |
Chevron Corp | COM | 166764100 | 339,163 | 2,303 | SH | | DFND | 1 | 2,303 | 0 | 0 |
Chipotle Mexican Grill INC | COM | 169656105 | 341,168 | 5,921 | SH | | DFND | 1 | 5,921 | 0 | 0 |
Cisco Systems INC | COM | 17275R102 | 468,230 | 8,798 | SH | | DFND | 1 | 8,798 | 0 | 0 |
Copart INC | COM | 217204106 | 206,299 | 3,937 | SH | | DFND | 1 | 3,937 | 0 | 0 |
Corteva INC | COM | 22052L104 | 254,561 | 4,330 | SH | | DFND | 1 | 4,330 | 0 | 0 |
Costco Wholesale Corp | COM | 22160K105 | 1,281,021 | 1,445 | SH | | DFND | 1 | 1,445 | 0 | 0 |
Dupont De Nemours INC | COM | 26614N102 | 378,718 | 4,250 | SH | | DFND | 1 | 4,250 | 0 | 0 |
Eli Lilly And CO | COM | 532457108 | 326,912 | 369 | SH | | DFND | 1 | 369 | 0 | 0 |
Eog Resources INC | COM | 26875P101 | 289,254 | 2,353 | SH | | DFND | 1 | 2,353 | 0 | 0 |
Exxon Mobil Corp | COM | 30231G102 | 263,511 | 2,248 | SH | | DFND | 1 | 2,248 | 0 | 0 |
Fastenal Co | COM | 311900104 | 392,739 | 5,499 | SH | | DFND | 1 | 5,499 | 0 | 0 |
First Trust Enhanced Equity Income Fund | COM | 337318109 | 338,071 | 16,621 | SH | | DFND | 1 | 16,621 | 0 | 0 |
Fiserv INC | COM | 337738108 | 296,063 | 1,648 | SH | | DFND | 1 | 1,648 | 0 | 0 |
Ge Healthcare Technologies INC | COMMON STOCK | 36266G107 | 210,787 | 2,246 | SH | | DFND | 1 | 2,246 | 0 | 0 |
Goldman Sachs Activebeta US Large Cap Equity Etf Actvbeta Lrg | ACTIVEBETA US LG | 381430503 | 479,995 | 4,250 | SH | | DFND | 1 | 4,250 | 0 | 0 |
Honeywell International INC | COM | 438516106 | 616,823 | 2,984 | SH | | DFND | 1 | 2,984 | 0 | 0 |
Hp INC | COM | 40434L105 | 327,170 | 9,121 | SH | | DFND | 1 | 9,121 | 0 | 0 |
International Business Machines Corp | COM | 459200101 | 522,854 | 2,365 | SH | | DFND | 1 | 2,365 | 0 | 0 |
Intuit INC | COM | 461202103 | 242,811 | 391 | SH | | DFND | 1 | 391 | 0 | 0 |
Invesco Qqq Trust Series 1 Invsc Srs Etf | UNIT SER 1 | 46090E103 | 597,886 | 1,225 | SH | | DFND | 1 | 1,225 | 0 | 0 |
Invesco S&p 500 Eql Wght Etf Invsc S P Equal Weight | S&P500 EQL WGT | 46137V357 | 621,327 | 3,468 | SH | | DFND | 1 | 3,468 | 0 | 0 |
Ishares Core Msci Eafe Etf | CORE MSCI EAFE | 46432F842 | 1,435,261 | 18,389 | SH | | DFND | 1 | 18,389 | 0 | 0 |
ISHARES Core S & P Small Cap ETF | CORE S&P SCP ETF | 464287804 | 278,482 | 2,381 | SH | | DFND | 1 | 2,381 | 0 | 0 |
ISHARES Core S&P 500 ETF | CORE S&P500 ETF | 464287200 | 8,339,664 | 14,458 | SH | | DFND | 1 | 14,458 | 0 | 0 |
ISHARES Intl Select Dividend ETF | INTL SEL DIV ETF | 464288448 | 214,784 | 7,105 | SH | | DFND | 1 | 7,105 | 0 | 0 |
ISHARES MSCI EAFE Index Fd ETF | MSCI EAFE ETF | 464287465 | 687,188 | 8,217 | SH | | DFND | 1 | 8,217 | 0 | 0 |
ISHARES Russell 1000 Growth ETF | RUS 1000 GRW ETF | 464287614 | 13,122,159 | 34,957 | SH | | DFND | 1 | 34,957 | 0 | 0 |
ISHARES Russell 2000 Index Fd ETF | RUSSELL 2000 ETF | 464287655 | 3,367,468 | 15,245 | SH | | DFND | 1 | 15,245 | 0 | 0 |
ISHARES Russell Midcap ETF | RUS MID CAP ETF | 464287499 | 9,267,040 | 105,140 | SH | | DFND | 1 | 105,140 | 0 | 0 |
ISHARES S&P 1500 Index Fund | CORE S&P TTL STK | 464287150 | 537,654 | 4,280 | SH | | DFND | 1 | 4,280 | 0 | 0 |
ISHARES S&P Mid-Cap 400 Growth Index | S&P MC 400GR ETF | 464287606 | 269,355 | 2,930 | SH | | DFND | 1 | 2,930 | 0 | 0 |
JPMORGAN Chase & CO | COM | 46625H100 | 1,131,686 | 5,367 | SH | | DFND | 1 | 5,367 | 0 | 0 |
JPMORGAN Equity Premium Income Etf | EQUITY PREMIUM | 46641Q332 | 816,775 | 13,725 | SH | | DFND | 1 | 13,725 | 0 | 0 |
L3harris Technologies INC | COM | 502431109 | 248,574 | 1,045 | SH | | DFND | 1 | 1,045 | 0 | 0 |
Lam Research Corp | COM | 512807108 | 211,365 | 259 | SH | | DFND | 1 | 259 | 0 | 0 |
Mastercard INC | CL A | 57636Q104 | 255,295 | 517 | SH | | DFND | 1 | 517 | 0 | 0 |
Mcdonald's Corp | COM | 580135101 | 929,974 | 3,054 | SH | | DFND | 1 | 3,054 | 0 | 0 |
Merck & CO INC | COM | 58933Y105 | 393,485 | 3,465 | SH | | DFND | 1 | 3,465 | 0 | 0 |
Mettler-Toledo, Inc. | COM | 592688105 | 223,455 | 149 | SH | | DFND | 1 | 149 | 0 | 0 |
Microsoft Corp | COM | 594918104 | 3,771,149 | 8,764 | SH | | DFND | 1 | 8,764 | 0 | 0 |
Mondelez International INC | CL A | 609207105 | 247,163 | 3,355 | SH | | DFND | 1 | 3,355 | 0 | 0 |
Nvidia Corp | COM | 67066G104 | 1,206,264 | 9,933 | SH | | DFND | 1 | 9,933 | 0 | 0 |
Pacer Global Cash Cows Dividend Etf Dividn | GLOBL CASH ETF | 69374H709 | 244,665 | 6,705 | SH | | DFND | 1 | 6,705 | 0 | 0 |
Pacer US Cash Cows 100 Etf | US CASH COWS 100 | 69374H881 | 4,752,932 | 82,188 | SH | | DFND | 1 | 82,188 | 0 | 0 |
Pacer US Small Cap Cash Cows 100 Etf | PACER US SMALL | 69374H857 | 6,366,495 | 136,855 | SH | | DFND | 1 | 136,855 | 0 | 0 |
Pepsico INC | COM | 713448108 | 914,359 | 5,377 | SH | | DFND | 1 | 5,377 | 0 | 0 |
Pfizer INC | COM | 717081103 | 650,079 | 22,463 | SH | | DFND | 1 | 22,463 | 0 | 0 |
Principal Financial Group INC | COM | 74251V102 | 911,399 | 10,610 | SH | | DFND | 1 | 10,610 | 0 | 0 |
Procter & Gamble CO | COM | 742718109 | 380,867 | 2,199 | SH | | DFND | 1 | 2,199 | 0 | 0 |
Public Service Enterprise Group INC | COM | 744573106 | 271,109 | 3,039 | SH | | DFND | 1 | 3,039 | 0 | 0 |
Pure Storage INC A | CL A | 74624M102 | 215,982 | 4,299 | SH | | DFND | 1 | 4,299 | 0 | 0 |
Ross Stores INC | COM | 778296103 | 517,604 | 3,439 | SH | | DFND | 1 | 3,439 | 0 | 0 |
Russell 1000 Value Ishare ETF | RUS 1000 VAL ETF | 464287598 | 10,846,311 | 57,146 | SH | | DFND | 1 | 57,146 | 0 | 0 |
S&p Global INC | COM | 78409V104 | 254,177 | 492 | SH | | DFND | 1 | 492 | 0 | 0 |
Schwab US Dividend Equity ETF | US DIVIDEND EQ | 808524797 | 1,703,533 | 20,153 | SH | | DFND | 1 | 20,153 | 0 | 0 |
Servicenow INC | COM | 81762P102 | 242,380 | 271 | SH | | DFND | 1 | 271 | 0 | 0 |
Sherwin Williams Co | COM | 824348106 | 235,109 | 616 | SH | | DFND | 1 | 616 | 0 | 0 |
Southern CO | COM | 842587107 | 1,246,288 | 13,820 | SH | | DFND | 1 | 13,820 | 0 | 0 |
Spdr S&p 500 Etf Trust | TR UNIT | 78462F103 | 6,840,367 | 11,922 | SH | | DFND | 1 | 11,922 | 0 | 0 |
Spdr S&p Dividend Etf | S&P DIVID ETF | 78464A763 | 815,168 | 5,739 | SH | | DFND | 1 | 5,739 | 0 | 0 |
Spotify Technology Sa | SHS | L8681T102 | 304,774 | 827 | SH | | DFND | 1 | 827 | 0 | 0 |
Technology Select Sector SPDR | TECHNOLOGY | 81369Y803 | 246,304 | 1,091 | SH | | DFND | 1 | 1,091 | 0 | 0 |
Thermo Fisher Scientific INC | COM | 883556102 | 219,592 | 355 | SH | | DFND | 1 | 355 | 0 | 0 |
Tractor Supply Co | COM | 892356106 | 255,437 | 878 | SH | | DFND | 1 | 878 | 0 | 0 |
Union Pacific Corp | COM | 907818108 | 251,656 | 1,021 | SH | | DFND | 1 | 1,021 | 0 | 0 |
United Parcel Service INC | CL B | 911312106 | 203,147 | 1,490 | SH | | DFND | 1 | 1,490 | 0 | 0 |
Unitedhealth Group INC Grp | COM | 91324P102 | 363,086 | 621 | SH | | DFND | 1 | 621 | 0 | 0 |
Vanguard Consumer Discretionary Etf | CONSUM DIS ETF | 92204A108 | 231,526 | 680 | SH | | DFND | 1 | 680 | 0 | 0 |
Vanguard Dividend Appreciation ETF | DIV APP ETF | 921908844 | 1,983,175 | 10,013 | SH | | DFND | 1 | 10,013 | 0 | 0 |
Vanguard FTSE Developed Markets ETF | VAN FTSE DEV MKT | 921943858 | 3,396,264 | 64,311 | SH | | DFND | 1 | 64,311 | 0 | 0 |
Vanguard High Dividend Yield ETF | HIGH DIV YLD | 921946406 | 5,262,225 | 41,047 | SH | | DFND | 1 | 41,047 | 0 | 0 |
Vanguard Index Funds S&p 500 ETF | S&P 500 ETF SHS | 922908363 | 7,235,939 | 13,713 | SH | | DFND | 1 | 13,713 | 0 | 0 |
Vanguard Index Funds Vanguard Growth ETF | GROWTH ETF | 922908736 | 3,278,762 | 8,540 | SH | | DFND | 1 | 8,540 | 0 | 0 |
Vanguard Index Funds Vanguard Value ETF | VALUE ETF | 922908744 | 2,467,023 | 14,132 | SH | | DFND | 1 | 14,132 | 0 | 0 |
Vanguard Intl Equity Index Funds Vanguard Ftse All World Ex Usetf | ALLWRLD EX US | 922042775 | 528,948 | 8,396 | SH | | DFND | 1 | 8,396 | 0 | 0 |
Vanguard Mid Cap ETF | MID CAP ETF | 922908629 | 1,824,121 | 6,914 | SH | | DFND | 1 | 6,914 | 0 | 0 |
Vanguard S&p 500 Value Index Fund Etf | 500 VAL IDX FD | 921932703 | 657,984 | 3,450 | SH | | DFND | 1 | 3,450 | 0 | 0 |
Vanguard Small Cap ETF | SMALL CP ETF | 922908751 | 3,132,595 | 13,206 | SH | | DFND | 1 | 13,206 | 0 | 0 |
Vici Properties INC Pptys | COM | 925652109 | 262,783 | 7,889 | SH | | DFND | 1 | 7,889 | 0 | 0 |
Walmart INC | COM | 931142103 | 600,780 | 7,440 | SH | | DFND | 1 | 7,440 | 0 | 0 |
Walt Disney CO | COM | 254687106 | 250,671 | 2,606 | SH | | DFND | 1 | 2,606 | 0 | 0 |
Wells Fargo & CO | COM | 949746101 | 533,831 | 9,450 | SH | | DFND | 1 | 9,450 | 0 | 0 |
West Bancorporation INC | CAP STK | 95123P106 | 8,370,996 | 440,347 | SH | | DFND | 1 | 440,347 | 0 | 0 |
Wisdomtree US Mid Cap Dividend ETF | US MIDCAP DIVID | 97717W505 | 819,103 | 16,020 | SH | | DFND | 1 | 16,020 | 0 | 0 |
Wisdomtree US Smallcap Dividend Fund Etf | US SMALLCAP DIVD | 97717W604 | 305,754 | 8,865 | SH | | DFND | 1 | 8,865 | 0 | 0 |