The Securities and Exchange Commission has not necessarily reviewed the information in this filing and has not determined if it is accurate and complete. | |||||||||||||||||||||
| UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 FORM 13F FORM 13F INFORMATION TABLE |
| ||||||||||||||||||||
| COLUMN 1 | COLUMN 2 | COLUMN 3 | COLUMN 4 | COLUMN 5 | COLUMN 6 | COLUMN 7 | COLUMN 8 | ||||
| VALUE | SHRS OR | SH/ | PUT/ | INVESTMENT | OTHER | VOTING AUTHORITY | |||||
| NAME OF ISSUER | TITLE OF CLASS | CUSIP | (x$1000) | PRN AMT | PRN | CALL | DISCRETION | MANAGER | SOLE | SHARED | NONE |
| Abbott Laboratories | COM | 002824100 | 585,910 | 5,180 | SH | DFND | 1 | 5,180 | 0 | 0 | |
| Abbvie INC | COM | 00287Y109 | 972,197 | 5,471 | SH | DFND | 1 | 5,471 | 0 | 0 | |
| Alphabet INC | CAP STK CL C | 02079K107 | 1,155,780 | 6,069 | SH | DFND | 1 | 6,069 | 0 | 0 | |
| Altria Group INC | COM | 02209S103 | 328,329 | 6,279 | SH | DFND | 1 | 6,279 | 0 | 0 | |
| Amazon.com INC | COM | 023135106 | 978,699 | 4,461 | SH | DFND | 1 | 4,461 | 0 | 0 | |
| American Electric Power Company INC | COM | 025537101 | 243,856 | 2,644 | SH | DFND | 1 | 2,644 | 0 | 0 | |
| Amphenol Corp A | CL A | 032095101 | 221,059 | 3,183 | SH | DFND | 1 | 3,183 | 0 | 0 | |
| Apple INC | COM | 037833100 | 3,738,019 | 14,927 | SH | DFND | 1 | 14,927 | 0 | 0 | |
| Archer Daniels Midland CO | COM | 039483102 | 346,517 | 6,859 | SH | DFND | 1 | 6,859 | 0 | 0 | |
| AT&T INC | COM | 00206R102 | 271,396 | 11,919 | SH | DFND | 1 | 11,919 | 0 | 0 | |
| Berkshire Hathaway INC | CL B NEW | 084670702 | 271,968 | 600 | SH | DFND | 1 | 600 | 0 | 0 | |
| Boston Scientific Corp | COM | 101137107 | 260,904 | 2,921 | SH | DFND | 1 | 2,921 | 0 | 0 | |
| Brookfield Asset Management Ltd Mngmt A | CL A LMT VTG SHS | 113004105 | 5,044,601 | 93,091 | SH | DFND | 1 | 93,091 | 0 | 0 | |
| Cadence Design Systems, Inc | COM | 127387108 | 224,143 | 746 | SH | DFND | 1 | 746 | 0 | 0 | |
| Chevron Corp | COM | 166764100 | 304,599 | 2,103 | SH | DFND | 1 | 2,103 | 0 | 0 | |
| Chipotle Mexican Grill INC | COM | 169656105 | 347,147 | 5,757 | SH | DFND | 1 | 5,757 | 0 | 0 | |
| Cisco Systems INC | COM | 17275R102 | 520,842 | 8,798 | SH | DFND | 1 | 8,798 | 0 | 0 | |
| Corteva INC | COM | 22052L104 | 246,637 | 4,330 | SH | DFND | 1 | 4,330 | 0 | 0 | |
| Costco Wholesale Corp | COM | 22160K105 | 1,247,043 | 1,361 | SH | DFND | 1 | 1,361 | 0 | 0 | |
| Deckers Outdoor Corp | COM | 243537107 | 261,174 | 1,286 | SH | DFND | 1 | 1,286 | 0 | 0 | |
| Dupont De Nemours INC | COM | 26614N102 | 324,063 | 4,250 | SH | DFND | 1 | 4,250 | 0 | 0 | |
| Eli Lilly And CO | COM | 532457108 | 284,868 | 369 | SH | DFND | 1 | 369 | 0 | 0 | |
| Eog Resources INC | COM | 26875P101 | 281,566 | 2,297 | SH | DFND | 1 | 2,297 | 0 | 0 | |
| Exxon Mobil Corp | COM | 30231G102 | 234,933 | 2,184 | SH | DFND | 1 | 2,184 | 0 | 0 | |
| Fastenal Co | COM | 311900104 | 387,379 | 5,387 | SH | DFND | 1 | 5,387 | 0 | 0 | |
| First Trust Enhanced Equity Income Fund | COM | 337318109 | 344,221 | 16,621 | SH | DFND | 1 | 16,621 | 0 | 0 | |
| Fiserv INC | COM | 337738108 | 241,574 | 1,176 | SH | DFND | 1 | 1,176 | 0 | 0 | |
| Generac Holdings INC | COM | 368736104 | 231,800 | 1,495 | SH | DFND | 1 | 1,495 | 0 | 0 | |
| Goldman Sachs Activebeta US Large Cap Equity Etf Actvbeta Lrg | ACTIVEBETA US LG | 381430503 | 514,970 | 4,471 | SH | DFND | 1 | 4,471 | 0 | 0 | |
| Honeywell International INC | COM | 438516106 | 674,056 | 2,984 | SH | DFND | 1 | 2,984 | 0 | 0 | |
| Hp INC | COM | 40434L105 | 297,618 | 9,121 | SH | DFND | 1 | 9,121 | 0 | 0 | |
| International Business Machines Corp | COM | 459200101 | 519,898 | 2,365 | SH | DFND | 1 | 2,365 | 0 | 0 | |
| Intuit INC | COM | 461202103 | 238,202 | 379 | SH | DFND | 1 | 379 | 0 | 0 | |
| Invesco Qqq Trust Series 1 Invsc Srs Etf | UNIT SER 1 | 46090E103 | 626,257 | 1,225 | SH | DFND | 1 | 1,225 | 0 | 0 | |
| Invesco S&p 500 Eql Wght Etf Invsc S P Equal Weight | S&P500 EQL WGT | 46137V357 | 533,225 | 3,043 | SH | DFND | 1 | 3,043 | 0 | 0 | |
| Ishares Core Msci Eafe Etf | CORE MSCI EAFE | 46432F842 | 1,283,102 | 18,257 | SH | DFND | 1 | 18,257 | 0 | 0 | |
| ISHARES Core S & P Small Cap ETF | CORE S&P SCP ETF | 464287804 | 271,458 | 2,356 | SH | DFND | 1 | 2,356 | 0 | 0 | |
| ISHARES Core S&P 500 ETF | CORE S&P500 ETF | 464287200 | 8,289,792 | 14,082 | SH | DFND | 1 | 14,082 | 0 | 0 | |
| ISHARES MSCI EAFE Index Fd ETF | MSCI EAFE ETF | 464287465 | 546,433 | 7,227 | SH | DFND | 1 | 7,227 | 0 | 0 | |
| ISHARES Russell 1000 Growth ETF | RUS 1000 GRW ETF | 464287614 | 13,621,192 | 33,919 | SH | DFND | 1 | 33,919 | 0 | 0 | |
| ISHARES Russell 2000 Index Fd ETF | RUSSELL 2000 ETF | 464287655 | 3,217,620 | 14,562 | SH | DFND | 1 | 14,562 | 0 | 0 | |
| ISHARES Russell Midcap ETF | RUS MID CAP ETF | 464287499 | 8,926,102 | 100,974 | SH | DFND | 1 | 100,974 | 0 | 0 | |
| ISHARES S&P 1500 Index Fund | CORE S&P TTL STK | 464287150 | 603,614 | 4,693 | SH | DFND | 1 | 4,693 | 0 | 0 | |
| ISHARES S&P Mid-Cap 400 Growth Index | S&P MC 400GR ETF | 464287606 | 266,425 | 2,930 | SH | DFND | 1 | 2,930 | 0 | 0 | |
| JPMORGAN Chase & CO | COM | 46625H100 | 1,271,182 | 5,303 | SH | DFND | 1 | 5,303 | 0 | 0 | |
| JPMORGAN Equity Premium Income Etf | EQUITY PREMIUM | 46641Q332 | 789,599 | 13,725 | SH | DFND | 1 | 13,725 | 0 | 0 | |
| L3harris Technologies INC | COM | 502431109 | 212,173 | 1,009 | SH | DFND | 1 | 1,009 | 0 | 0 | |
| Mastercard INC | CL A | 57636Q104 | 343,324 | 652 | SH | DFND | 1 | 652 | 0 | 0 | |
| Mcdonald's Corp | COM | 580135101 | 885,324 | 3,054 | SH | DFND | 1 | 3,054 | 0 | 0 | |
| Microsoft Corp | COM | 594918104 | 3,533,013 | 8,382 | SH | DFND | 1 | 8,382 | 0 | 0 | |
| Mondelez International INC | CL A | 609207105 | 200,394 | 3,355 | SH | DFND | 1 | 3,355 | 0 | 0 | |
| Nvidia Corp | COM | 67066G104 | 1,323,697 | 9,857 | SH | DFND | 1 | 9,857 | 0 | 0 | |
| Pacer Global Cash Cows Dividend Etf Dividn | GLOBL CASH ETF | 69374H709 | 217,117 | 6,435 | SH | DFND | 1 | 6,435 | 0 | 0 | |
| Pacer US Cash Cows 100 Etf | US CASH COWS 100 | 69374H881 | 4,367,655 | 77,331 | SH | DFND | 1 | 77,331 | 0 | 0 | |
| Pacer US Small Cap Cash Cows 100 Etf | PACER US SMALL | 69374H857 | 5,628,263 | 127,886 | SH | DFND | 1 | 127,886 | 0 | 0 | |
| Pepsico INC | COM | 713448108 | 746,158 | 4,907 | SH | DFND | 1 | 4,907 | 0 | 0 | |
| Pfizer INC | COM | 717081103 | 595,943 | 22,463 | SH | DFND | 1 | 22,463 | 0 | 0 | |
| Principal Financial Group INC | COM | 74251V102 | 821,320 | 10,610 | SH | DFND | 1 | 10,610 | 0 | 0 | |
| Procter & Gamble CO | COM | 742718109 | 368,662 | 2,199 | SH | DFND | 1 | 2,199 | 0 | 0 | |
| Public Service Enterprise Group INC | COM | 744573106 | 256,765 | 3,039 | SH | DFND | 1 | 3,039 | 0 | 0 | |
| Pure Storage INC A | CL A | 74624M102 | 264,088 | 4,299 | SH | DFND | 1 | 4,299 | 0 | 0 | |
| Ross Stores INC | COM | 778296103 | 520,218 | 3,439 | SH | DFND | 1 | 3,439 | 0 | 0 | |
| Russell 1000 Value Ishare ETF | RUS 1000 VAL ETF | 464287598 | 10,694,590 | 57,768 | SH | DFND | 1 | 57,768 | 0 | 0 | |
| S&p Global INC | COM | 78409V104 | 237,062 | 476 | SH | DFND | 1 | 476 | 0 | 0 | |
| Schwab US Dividend Equity ETF | US DIVIDEND EQ | 808524797 | 1,618,382 | 59,238 | SH | DFND | 1 | 59,238 | 0 | 0 | |
| Servicenow INC | COM | 81762P102 | 278,812 | 263 | SH | DFND | 1 | 263 | 0 | 0 | |
| Sherwin Williams Co | COM | 824348106 | 202,598 | 596 | SH | DFND | 1 | 596 | 0 | 0 | |
| Southern CO | COM | 842587107 | 1,137,662 | 13,820 | SH | DFND | 1 | 13,820 | 0 | 0 | |
| SPDR Gold Trust | GOLD SHS | 78463V107 | 226,149 | 934 | SH | DFND | 1 | 934 | 0 | 0 | |
| Spdr S&p 500 Etf Trust | TR UNIT | 78462F103 | 6,987,246 | 11,922 | SH | DFND | 1 | 11,922 | 0 | 0 | |
| Spdr S&p Dividend Etf | S&P DIVID ETF | 78464A763 | 729,192 | 5,520 | SH | DFND | 1 | 5,520 | 0 | 0 | |
| Spotify Technology Sa | SHS | L8681T102 | 357,457 | 799 | SH | DFND | 1 | 799 | 0 | 0 | |
| Technology Select Sector SPDR | TECHNOLOGY | 81369Y803 | 239,031 | 1,028 | SH | DFND | 1 | 1,028 | 0 | 0 | |
| Tractor Supply Co | COM | 892356106 | 225,505 | 4,250 | SH | DFND | 1 | 4,250 | 0 | 0 | |
| Union Pacific Corp | COM | 907818108 | 225,532 | 989 | SH | DFND | 1 | 989 | 0 | 0 | |
| Unitedhealth Group INC Grp | COM | 91324P102 | 343,479 | 679 | SH | DFND | 1 | 679 | 0 | 0 | |
| Vanguard Consumer Discretionary Etf | CONSUM DIS ETF | 92204A108 | 255,258 | 680 | SH | DFND | 1 | 680 | 0 | 0 | |
| Vanguard Dividend Appreciation ETF | DIV APP ETF | 921908844 | 2,205,046 | 11,260 | SH | DFND | 1 | 11,260 | 0 | 0 | |
| Vanguard FTSE Developed Markets ETF | VAN FTSE DEV MKT | 921943858 | 2,820,041 | 58,972 | SH | DFND | 1 | 58,972 | 0 | 0 | |
| Vanguard High Dividend Yield ETF | HIGH DIV YLD | 921946406 | 5,897,975 | 46,226 | SH | DFND | 1 | 46,226 | 0 | 0 | |
| Vanguard Index Funds S&p 500 ETF | S&P 500 ETF SHS | 922908363 | 8,778,831 | 16,293 | SH | DFND | 1 | 16,293 | 0 | 0 | |
| Vanguard Index Funds Vanguard Growth ETF | GROWTH ETF | 922908736 | 4,203,316 | 10,241 | SH | DFND | 1 | 10,241 | 0 | 0 | |
| Vanguard Index Funds Vanguard Value ETF | VALUE ETF | 922908744 | 2,281,995 | 13,479 | SH | DFND | 1 | 13,479 | 0 | 0 | |
| Vanguard Intl Equity Index Funds Vanguard Ftse All World Ex Usetf | ALLWRLD EX US | 922042775 | 784,565 | 13,666 | SH | DFND | 1 | 13,666 | 0 | 0 | |
| Vanguard Mid Cap ETF | MID CAP ETF | 922908629 | 2,132,850 | 8,075 | SH | DFND | 1 | 8,075 | 0 | 0 | |
| Vanguard S&p 500 Value Index Fund Etf | 500 VAL IDX FD | 921932703 | 636,560 | 3,450 | SH | DFND | 1 | 3,450 | 0 | 0 | |
| Vanguard Small Cap ETF | SMALL CP ETF | 922908751 | 3,749,089 | 15,603 | SH | DFND | 1 | 15,603 | 0 | 0 | |
| Vanguard Total Stock Market VIPERs ETF | TOTAL STK MKT | 922908769 | 288,941 | 997 | SH | DFND | 1 | 997 | 0 | 0 | |
| Vici Properties INC Pptys | COM | 925652109 | 222,259 | 7,609 | SH | DFND | 1 | 7,609 | 0 | 0 | |
| Visa INC | COM CL A | 92826C839 | 212,063 | 671 | SH | DFND | 1 | 671 | 0 | 0 | |
| Walmart INC | COM | 931142103 | 672,204 | 7,440 | SH | DFND | 1 | 7,440 | 0 | 0 | |
| Walt Disney CO | COM | 254687106 | 283,052 | 2,542 | SH | DFND | 1 | 2,542 | 0 | 0 | |
| Wells Fargo & CO | COM | 949746101 | 663,768 | 9,450 | SH | DFND | 1 | 9,450 | 0 | 0 | |
| West Bancorporation INC | CAP STK | 95123P106 | 9,382,937 | 433,392 | SH | DFND | 1 | 433,392 | 0 | 0 | |
| Wisdomtree US Mid Cap Dividend ETF | US MIDCAP DIVID | 97717W505 | 549,508 | 10,781 | SH | DFND | 1 | 10,781 | 0 | 0 | |
