PART I
Item 1. Business
Company Overview
Boingo helps the world stay connected to the people and things they love.
We acquire long-term wireless rights at large venues like airports transportation hubs, stadiums/arenas, military bases, multifamily properties, universities, convention centers, and office campuses; we build high-quality wireless networks such as distributed antenna systems (“DAS”), Wi-Fi, and small cells at those venues; and we monetize the wireless networks through a number of products and services.
For nearly 20 years, we have worked to build a global footprint of wireless networks that we estimate reaches more than a billion consumers annually. We operate 73 DAS networks containing approximately 38,100 DAS nodes, and believe we are the largest operator of indoor DAS networks in the world. Our Wi-Fi network, which includes locations we manage and operate ourselves (our “managed and operated locations”) as well as networks managed and operated by third-parties with whom we contract for access (our “roaming” networks), includes over 1.3 million commercial Wi-Fi hotspots in more than 100 countries around the world.
We generate revenue from our wireless networks in a number of ways, including DAS, small cells, multifamily and wholesale Wi-Fi offerings that are targeted towards carriers and venues, and military, retail, and advertising offerings, which are targeted towards consumers.
We generate wholesale DAS revenue from telecom operators that pay us build-out fees and recurring access fees so that their cellular customers may use our DAS or small cell networks at locations where we manage and operate the wireless network. In 2019, DAS revenue accounted for approximately 37% of our revenue.
Military revenue, which is driven by military personnel who purchase Wi-Fi services on military bases, and multifamily revenue, which is driven by property owners who purchase network installation services and recurring monthly Wi-Fi services and support, accounted for approximately 37% of our total revenue in 2019. As of December 31, 2019, our military subscriber base was approximately 133,000, a 3.6% decrease over the prior year. Retail revenue, which is driven by consumers who purchase a recurring monthly subscription plan or one-time Wi-Fi access, accounted for approximately 6% of our total revenue in 2019. As of December 31, 2019, our retail subscriber base was approximately 81,000, a decrease of approximately 33.6% over the prior year.
Our wholesale customers such as telecom operators, cable companies, technology companies, and enterprise software/services companies, pay us usage-based Wi-Fi network access and software licensing fees to allow their customers’ access to our footprint worldwide. Wholesale Wi-Fi revenue also includes financial institutions and other enterprise customers who provide Boingo as a value-added service for their customers. In 2019, wholesale Wi-Fi revenue accounted for approximately 17% of our revenue.
We also generate revenue from advertisers that seek to reach consumers via sponsored Wi-Fi access. In 2019, advertising and other revenue accounted for approximately 3% of our revenue.
We were incorporated in the State of Delaware in April 2001 under the name Project Mammoth, Inc. and changed our name to Boingo Wireless, Inc. in October 2001. Our principal executive offices are located in Los Angeles, California. Our website address is www.boingo.com. The information on, or that can be accessed through, our website is not part of this Annual Report on Form 10-K.
Industry Overview
Today, consumers own multiple connected devices—smartphones, laptops, tablets, wearables, and more. In addition, mobile data growth is exploding, driven by the growth of wireless devices and the increase in high-bandwidth activities like video streaming, online gaming, and mobile apps. According to Cisco’s Visual Networking Index (“CVNI”), global mobile data traffic is forecasted to grow seven-fold from 2017 to 2022, a compound annual growth rate (“CAGR”) of 46%. CVNI further estimates that by 2022, mobile devices and connections will grow to 12.3 billion at a CAGR of 7.5%.
The mobile data explosion has fueled the growth of higher-generation network connectivity to address the demand for more bandwidth, higher security, and faster connectivity. Carriers like AT&T, Sprint, T-Mobile and Verizon have begun the rollout of 5G, which will provide faster speeds and ultra-low latency.