16 Solutions to ENHANCE Performance Core Lift Truck Strategic Initiatives Update Strategic Objective Implementation Highlights • Provide the right product and solution to meet the specific needs of different customers across multiple industries • Increasing penetration of the Metals, Trucking and Paper segments • Gained conquest business at several large trucking accounts • Introduced efficient battery extraction solutions for electric truck products in Europe • Strengthening competency for special engineered solutions through dedicated resources Initiative Understand Customer Needs Strategic Objective Implementation Highlights • Deliver lowest cost of ownership for all of our customers based on their specific application Initiative Low Cost of Ownership • Launching XT/MX Series 2-3 Ton ICE standard truck • Acquisition of global distribution rights, excluding Australia, of telematics solution • Strategic partnerships for enhanced automated solutions • Introduced industry's first UL rated Lithium-ion battery for pedestrian pallet trucks Outcome: Win in Targeted Major Accounts and Applications Outcome: Competitive Advantage across Product Segments Key Elements • Segmentation of products and industries • Development of Utility, Standard and Premium products • Range of options to match needs of different industries • Targeted sales and marketing effort Key Elements • Understand major cost drivers: Direct (truck price, fuel, service, operator, uptime) Indirect (safety, litigation, pollution) • Implement right solutions for lower costs • Automated product solutions |