[Letterhead of]
ASBURY AUTOMOTIVE GROUP, INC.
August 30, 2007
Securities and Exchange Commission
100 F Street, N.E.
Washington, D.C. 20549-3561
Attention: H. Christopher Owings
Assistant Director
| Re: | Asbury Automotive Group, Inc. |
| Registration Statement on Form S-3 |
| Filed July 3, 2007 |
| File No. 333-144342 |
| Registration Statement on Form S-4 |
| Filed July 5, 2007 |
| File No. 333-144346 |
Dear Mr. Owings:
This letter is in response to the comments of the staff (the “Staff”) of the Division of Corporation Finance of the Securities and Exchange Commission in your comment letter dated July 30, 2007 (the “Comment Letter”) to Asbury Automotive Group, Inc. (the “Company”) with respect to the above-referenced registration statements on Form S-3 (the “S-3 Registration Statement”) and Form S-4 (the “S-4 Registration Statement”). Enclosed herewith are (1) a copy of Amendment No. 1 to the S-3 Registration Statement and (2) a copy of Amendment No. 1 to the S-4 Registration Statement, which have been marked to indicate the respective changes made to the S-3 Registration Statement filed on July 3, 2007 and the S-4 Registration Statement filed on July 5, 2007.
The numbered paragraphs and headings below correspond to the headings set forth in the Comment Letter. The Staff’s comments are set forth in italics below followed by the Company’s responses.
General
| 1. | Please update your incorporation by reference disclosure in both registration statements to include the Form 8-K filed on July 5, 2007. |
| Revisions have been made to page ii of the S-3 Registration Statement and page ii of the S-4 Registration Statement in response to your comment. |
Please call our attorneys at Cravath, Swaine & Moore LLP – specifically Andrew J. Pitts at (212) 474-1620 or Marvin B. Tagaban at (212) 474-1892 – if you have any questions regarding this submission.
Very truly yours,
Lynne A. Burgess
Vice President, General Counsel &
Secretary
cc:
Matthew Benson, Esq.
Peggy Kim, Esq.
Securities and Exchange Commission
100 F Street, N.E.
Washington, D.C. 20549-3561
Thomas E. Dunn, Esq.
Andrew J. Pitts, Esq.
Cravath, Swaine & Moore LLP
Worldwide Plaza
825 Eighth Avenue
New York, New York 10019