Paul R Holland Form 4 TUBEMOGUL / Warren M Weiss ownership change

SEC Form 4

FORM 4

UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940

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Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).

1. Name and Address of Reporting Person^*

ELMORE WILLIAM B

(Last) (First) (Middle)

250 MIDDLEFIELD ROAD

(Street)

MENLO PARK CA 94025

(City) (State) (Zip)

2. Issuer Name and Ticker or Trading Symbol
TUBEMOGUL INC [ TUBE ]

5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)

Director	X	10% Owner
Officer (give title below)		Other (specify below)

3. Date of Earliest Transaction (Month/Day/Year)
07/05/2016

4. If Amendment, Date of Original Filed (Month/Day/Year)

6. Individual or Joint/Group Filing (Check Applicable Line)

	Form filed by One Reporting Person
X	Form filed by More than One Reporting Person

Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3)	2. Transaction Date (Month/Day/Year)	2A. Deemed Execution Date, if any (Month/Day/Year)	3. Transaction Code (Instr. 8)		4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5)			5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4)	6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	7. Nature of Indirect Beneficial Ownership (Instr. 4)
			Code	V	Amount	(A) or (D)	Price
Common Stock	07/05/2016		J(1)		390,000	D	$0.00	6,238,097	I	By Foundation Capital VI, L.P.(2)
Common Stock	07/05/2016		J(3)		100,425	A	$0.00	100,425	I	By Foundation Capital Management Co. VI, L.L.C.(2)
Common Stock	07/05/2016		J(4)		100,425	D	$0.00	0	I	By Foundation Capital Management Co. VI, L.L.C.(2)
Common Stock	07/05/2016		J(5)		41,366	D	$0.00	41,366	I	By: Foundation Capital VI Principals Fund, LLC(2)
Common Stock	07/05/2016		J(4)		8,794	A	$0.00	17,849	I	By Holland/Yates Family Trust dtd 7/23/1999(6)
Common Stock	07/05/2016		J(7)		1,234	A	$0.00	19,083	I	By Holland/Yates Family Trust dtd 7/23/1999(6)
Common Stock	07/05/2016		J(4)		1,463	A	$0.00	2,972	I	By The Holland Childrens Trust(8)
Common Stock	07/05/2016		J(4)		2,370	A	$0.00	4,740	I	By Koontz Revocable Trust U/A/D 6/29/1998(9)
Common Stock	07/05/2016		J(4)		4,163	A	$0.00	8,274	I	By Michael N. & Mary G. Schuh 1990 Family Trust(10)
Common Stock	07/05/2016		J(7)		1,234	A	$0.00	9,508	I	By Michael N. & Mary G. Schuh 1990 Family Trust(10)
Common Stock	07/05/2016		J(4)		9,094	A	$0.00	18,425	I	By Vassallo Family Revocable Trust dated 7/15/02(11)
Common Stock	07/05/2016		J(4)		12,617	A	$0.00	17,057	I	By Moldow Family Trust dated 11/11/2003(12)
Common Stock	07/05/2016		J(7)		741	A	$0.00	17,798	I	By Moldow Family Trust dated 11/11/2003(12)
Common Stock	07/05/2016		J(4)		1,599	A	$0.00	1,599	I	By The Moldow 2008 Children?s Trust(13)
Common Stock	07/05/2016		J(4)		9,072	A	$0.00	13,702	I	By William B. Elmore Revocable Trust(14)
Common Stock	07/05/2016		J(7)		12,345	A	$0.00	12,345	I	By Elmore Family Investments B, LP(15)
Common Stock	07/05/2016		J(4)		10,637	A	$0.00	10,637	I	By The Warren M. Weiss Trust UA dated 7/20/2005(16)
Common Stock	07/05/2016		J(7)		2,469	A	$0.00	13,106	I	By The Warren M. Weiss Trust UA dated 7/20/2005(16)
Common Stock	07/05/2016		J(4)		1,978	A	$0.00	1,978	I	By ALLY L. WEISS GST EXEMPT TRUST(17)
Common Stock	07/05/2016		J(4)		1,978	A	$0.00	1,978	I	By SHANE T. WEISS GST EXEMPT TRUST(18)
Common Stock	07/06/2016		S(19)		13,106	D	$10.71(20)	0	I	By The Warren M. Weiss Trust UA dated 7/20/2005(16)
Common Stock	07/06/2016		S(19)		1,978	D	$10.71(21)	0	I	By ALLY L. WEISS GST EXEMPT TRUST(17)
Common Stock	07/06/2016		S(19)		1,978	D	$10.71(21)	0	I	By SHANE T. WEISS GST EXEMPT TRUST(18)
Common Stock	07/06/2016		S(19)		13,358	D	$10.69(22)	4,440	I	By Moldow Family Trust dated 11/11/2003(12)
Common Stock	07/06/2016		S(19)		1,599	D	$10.73(21)	0	I	By The Moldow 2008 Children?s Trust(13)
Common Stock	07/06/2016		S(19)		7,275	D	$10.71(20)	11,150	I	By Vassallo Family Revocable Trust dated 7/15/02(11)

Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned (e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3)	2. Conversion or Exercise Price of Derivative Security	3. Transaction Date (Month/Day/Year)	3A. Deemed Execution Date, if any (Month/Day/Year)	4. Transaction Code (Instr. 8)		5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5)		6. Date Exercisable and Expiration Date (Month/Day/Year)		7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4)		8. Price of Derivative Security (Instr. 5)	9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4)	10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	11. Nature of Indirect Beneficial Ownership (Instr. 4)
				Code	V	(A)	(D)	Date Exercisable	Expiration Date	Title	Amount or Number of Shares

1. Name and Address of Reporting Person^*

ELMORE WILLIAM B

(Last) (First) (Middle)

250 MIDDLEFIELD ROAD

(Street)

MENLO PARK CA 94025

(City) (State) (Zip)

1. Name and Address of Reporting Person^*

HOLLAND PAUL R

(Last) (First) (Middle)

250 MIDDLEFIELD ROAD

(Street)

MENLO PARK CA 94025

(City) (State) (Zip)

1. Name and Address of Reporting Person^*

KOONTZ PAUL G

(Last) (First) (Middle)

250 MIDDLEFIELD ROAD

(Street)

MENLO PARK CA 94025

(City) (State) (Zip)

1. Name and Address of Reporting Person^*

SCHUH MICHAEL N

(Last) (First) (Middle)

250 MIDDLEFIELD ROAD

(Street)

MENLO PARK CA 94025

(City) (State) (Zip)

1. Name and Address of Reporting Person^*

Vassallo Steven

(Last) (First) (Middle)

250 MIDDLEFIELD ROAD

(Street)

MENLO PARK CA 94025

(City) (State) (Zip)

1. Name and Address of Reporting Person^*

Moldow Charles

(Last) (First) (Middle)

250 MIDDLEFIELD ROAD

(Street)

MENLO PARK CA 94025

(City) (State) (Zip)

1. Name and Address of Reporting Person^*

Weiss Warren M

(Last) (First) (Middle)

250 MIDDLEFIELD ROAD

(Street)

MENLO PARK CA 94025

(City) (State) (Zip)

Explanation of Responses:

1. Represents a pro-rata in-kind distribution of Common Stock of the Issuer by Foundation Capital VI, L.P. effected following the close of the trading market on July 5, 2016 without consideration to its limited partners and its general partner, Foundation Capital Management Co. VI, L.L.C. Transaction pursuant to a 10b5-1 Plan dated May 18, 2016.

2. Foundation Capital Management Co. VI, L.L.C. is the sole manager of Foundation Capital VI, L.P. and Foundation Capital VI Principals Fund, LLC and has sole voting and investment power with respect to the shares held by Foundation Capital VI, L.P. and Foundation Capital VI Principals Fund, LLC. William B. Elmore, Paul G. Koontz, Michael N. Schuh, Paul R. Holland, Steve P. Vassallo, Charles P. Moldow and Warren M. Weiss are managing members of Foundation Capital Management Co. VI, L.L.C., and may be deemed to share voting and investment power over the shares owned by Foundation Capital VI, L.P. and Foundation Capital VI Principals Fund, LLC. Each of the managing members of Foundation Capital Management Co. VI, L.L.C. disclaims beneficial ownership in the shares held by the aforementioned entities except to the extent of his or her pecuniary interest therein.

3. Represents a change in the form of ownership from indirect to direct by virtue of the receipt of shares in the pro-rata in-kind distribution of Common Stock of the Issuer by Foundation Capital VI, L.P. described in footnote (1) above.

4. Represents a pro-rata in-kind distribution of Common Stock of the Issuer by Foundation Capital Management Co. VI, L.L.C. effected following the close of the trading market on July 5, 2016 without consideration to its members. Transaction pursuant to a 10b5-1 Plan dated May 18, 2016.

5. Represents a pro-rata in-kind distribution of Common Stock of the Issuer by Foundation Capital VI Principals Fund, LLC effected following the close of the trading market on July 5, 2016 without consideration to its members. Transaction pursuant to a 10b5-1 Plan dated May 18, 2016.

6. The shares are held by the Holland/Yates Family Trust dtd 7/23/1999 (the "Holland Family Trust"). Paul R. Holland is a trustee of the Holland Family Trust. The Reporting Person disclaims beneficial ownership of the shares held by the Holland Family Trust except to the extent of his proportionate pecuniary interest therein.

7. Represents a change in the form of ownership from indirect to direct by virtue of the receipt of shares in the pro-rata in-kind distribution of Common Stock of the Issuer by Foundation Capital VI Principals Fund, LLC described in footnote (5) above.

8. The shares are held by The Holland Children's Trust (the "Holland Children's Trust"). Paul R. Holland is a trustee of the Holland Children's Trust. The Reporting Person disclaims beneficial ownership of the shares held by the Holland Children's Trust except to the extent of his proportionate pecuniary interest therein.

9. The shares are held by the Koontz Revocable Trust U/A/D 6/29/1998 (the "Koontz Trust"). Paul G. Koontz is a trustee of the Koontz Trust. The Reporting Person disclaims beneficial ownership of the shares held by the Koontz Trust except to the extent of his proportionate pecuniary interest therein.

10. The shares are held by the Michael N. & Mary G. Schuh 1990 Family Trust (the "Schuh Trust"). Michael N. Schuh is a trustee of the Schuh Trust. The Reporting Person disclaims beneficial ownership of the shares held by the Schuh Trust except to the extent of his proportionate pecuniary interest therein

11. The shares are held by the Vassallo Family Revocable Trust dated 7/15/02 (the "Vassallo Trust"). Steve P. Vassallo is a trustee of the Vassallo Trust. The Reporting Person disclaims beneficial ownership of the shares held by the Vassallo Trust except to the extent of his proportionate pecuniary interest therein.

12. The shares are held by the Moldow Family Trust dated 11/11/2003 (the "Moldow Family Trust"). Charles Moldow is a trustee of the Moldow Family Trust. The Reporting Person disclaims beneficial ownership of the shares held by the Moldow Family Trust except to the extent of his proportionate pecuniary interest therein.

13. The shares are held by The Moldow 2008 Children's Trust (the "Moldow Children's Trust"). Charles Moldow is a trustee of the Moldow Children's Trust. The Reporting Person disclaims beneficial ownership of the shares held by the Moldow Children's Trust except to the extent of his proportionate pecuniary interest therein.

14. The shares are held by the William B. Elmore Revocable Trust (the "Elmore Trust"). William B. Elmore is a trustee of the Elmore Trust. The Reporting Person disclaims beneficial ownership of the shares held by the Elmore Trust except to the extent of his proportionate pecuniary interest therein.

15. The shares are held by Elmore Family Investments B, LP (the "Elmore Partnership"). William B. Elmore is a general partner of the Elmore Partnership. The Reporting Person disclaims beneficial ownership of the shares held by the Elmore Partnership except to the extent of his proportionate pecuniary interest therein.

16. The shares are held by The Warren M. Weiss Trust UA dated 7/20/2005 (the "Weiss Trust"). Warren M. Weiss is a trustee of the Weiss Trust. The Reporting Person disclaims beneficial ownership of the shares held by the Weiss Trust except to the extent of his proportionate pecuniary interest therein.

17. The shares are held by the ALLY L. WEISS GST EXEMPT TRUST (the "ALLY Trust"), a trust controlled by or for the benefit of one or more of Warren M. Weiss' family members. The Reporting Person disclaims beneficial ownership of the shares held by the ALLY Trust except to the extent of his proportionate pecuniary interest therein.

18. The shares are held by the SHANE T. WEISS GST EXEMPT TRUST (the "SHANE Trust"), a trust controlled by or for the benefit of one or more of Warren M. Weiss' family members. The Reporting Person disclaims beneficial ownership of the shares held by the SHANE Trust except to the extent of his proportionate pecuniary interest therein.

19. The sale of shares was pursuant to a 10b5-1 Plan dated May 18, 2016.

20. Price reflected is the weighted-average sale price for shares sold. The range of sale prices for the transactions reported was $10.53 to $10.89 per share. The Reporting Person undertakes to provide, upon request by the SEC staff, the Issuer, or a security holder of the Issuer, full information regarding the number of shares sold at each separate price.

21. Price reflected is the weighted-average sale price for shares sold. The range of sale prices for the transactions reported was $10.54 to $10.84 per share. The Reporting Person undertakes to provide, upon request by the SEC staff, the Issuer, or a security holder of the Issuer, full information regarding the number of shares sold at each separate price.

22. Price reflected is the weighted-average sale price for shares sold. The range of sale prices for the transactions reported was $10.52 to $10.87 per share. The Reporting Person undertakes to provide, upon request by the SEC staff, the Issuer, or a security holder of the Issuer, full information regarding the number of shares sold at each separate price.

Remarks:

	/s/ David A. Singer as Attorney-In-Fact for William B. Elmore	07/07/2016
	/s/ David A. Singer as Attorney-in-Fact for Paul Holland	07/07/2016
	/s/ David A. Singer as Attorney-in-Fact for Paul Koontz	07/07/2016
	/s/ David A. Singer as Attorney-in-Fact for Michael Schuh	07/07/2016
	/s/ David A. Singer as Attorney-in-Fact for Steve Vassallo	07/07/2016
	/s/ David A. Singer as Attorney-in-Fact for Charles Moldow	07/07/2016
	/s/ David A. Singer as Attorney-in-Fact for Warren M. Weiss	07/07/2016
	** Signature of Reporting Person	Date
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