Keith J. Sullivan
President, CEO & Director
So I’ll take the Neuronetics side first. We will continue to sell capital equipment and expand our customer base. I believe that through the Neuronetics-Greenbrook TMS combination, we can now solve some of the problems that our customers have had all along. We’re able to teach them how to answer the phone, how to patient consult, how to do billing, how to get better reimbursement. But those teachings are ongoing and constantly being done over and over and over through our reimbursement policy team as well as our PDMs.
With the combination with Neuronetics and Greenbrook, we can actually help our accounts further by actually doing some of these things, doing billing for them, helping them answer their phones by offering the call center service. And it would be transparent to them, answering the phone as though it were their own office.
So I think we have evolved the business to the point where we have identified all the pain points in the industry that our customers experience on a daily basis, and now we have — can not only teach them how to solve those problems, but for those who want further help, we can do it for them.
Malgorzata Maria Kaczor Andrew
William Blair & Company L.L.C., Research Division
Okay. And the capital allocation part on behalf of Greenbrook?
Stephen J. Furlong
Executive VP, CFO & Treasurer
Hi Margaret, it’s Steve. I think the critical answer to why do it now was really Greenbrook’s lenders’ willingness to convert their roughly $140 million in debt to common shares. Obviously, with our debt load of just $50 million now, supporting the combined companies, it’s really a financial game changer for us. And so obviously, the debt to revenue ratio is much stronger. And with Perceptive, we do have the ability for additional tranches, if necessary. But again, from my perspective, it was really that variable which turned the tables and really changed our minds to do this now as opposed to waiting another year or another two.
Keith J. Sullivan
President, CEO & Director
So Margaret, our initial focus with Greenbrook, and this has been the discussion with Bill Leonard and his team, is to expand utilization in each one of their existing centers. So at this point, there isn’t a plan to build additional brick-and-mortar or to buy other sites. It’s really to be able to take them from where they are today and get their current stores and systems up to full utilization.