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8-K/A Filing
Ashford Hospitality Trust (AHT) 8-K/A13.4% YOY improvement in RevPAR
Filed: 18 Nov 11, 12:00am
![]() Case Study – Case Study – Ritz Carlton Atlanta Ritz Carlton Atlanta 1 ~$20m renovation completed in early 2009 13.4% YOY improvement in RevPAR Index from 116.8% to 133.9% YTD September 2011 Renowned Chef with Destination Atlanta Restaurant Strong revenue management in a weak environment; citywides are down significantly Optimizing demand by shifting demand mix to transient to backfill group void Hotel has limited LRA allowing for higher IBT rates Implemented premium upgrade sell program - 66 City View Rooms, 18 Suites, Club Level Revenue Statistics Revenue Statistics 2011 Fcst ADR Growth -1.6% Occupancy Growth 5.5% RevPAR Growth 3.8% YTD Index Growth 1,470 bps RevPAR Index 133.9% Comp Set Rank 2 of 7 Exhibit 99.1 |
![]() Case Study – Case Study – Renaissance Palm Springs Renaissance Palm Springs 2 Achieved 124% of Group Booking Goals Since Takeover Excellent renovated room product $20m renovation completed at the end of 2009 Implemented aggressive upsell program - premium rooms and premium views Strong E-Commerce Independent website to attract leisure market from LA Pay per click campaigns drives Los Angeles business Excellent ratio of rooms to meeting space Connected to Convention Center Attractive Outdoor Meeting Space Expanded spa services More Treatment Rooms Cabana Sales Revenue Statistics Revenue Statistics 2011 Fcst ADR Growth 11.1% Occupancy Growth 9.3% RevPAR Growth 21.4% YTD Sep Index Growth 1,070 bps RevPAR Index 112.4% Comp Set Rank 3 of 7 |
![]() Case Study – Case Study – Westin Princeton Westin Princeton 3 Excellent Location Park like setting with many restaurants and shopping Easy access to hotel compared to competition Attractive weekend destination Selling complete meeting packages to compete with conference centers Large meeting space and largest ballroom in Princeton Strong social catering / wedding base Strength of Westin Brand Revenue Statistics Revenue Statistics 2011 Fcst ADR Growth 3.3% Occupancy Growth 10.9% RevPAR Growth 14.5% YTD Sep Index Growth 600 bps RevPAR Index 123.0% Comp Set Rank 1 of 5 |
![]() Case Study – Case Study – Hilton and Hampton Inn Parsippany Hilton and Hampton Inn Parsippany 4 Excellent relationship between Hampton Inn and Hilton allows each hotel to leverage customers between hotels Transient demand generation Effective tiering of IBT accounts b/w Hampton and Hilton Ruth’s Chris in hotel is an excellent advantage Successful in attracting extended stay business Created rate seasons for IBT Group demand generation Strong high rated pharmaceutical base in market Excellent availability of breakout rooms Large amount of pre-function space Hilton Parsippany Hilton Parsippany 2011 Fcst ADR Growth 4.6% Occupancy Growth 7.3% RevPAR Growth 12.3% YTD Sep Index Growth 430 bps RevPAR Index 96.2% Comp Set Rank 4 of 5 HI Parsippany HI Parsippany 2011 Fcst ADR Growth 9.8% Occupancy Growth 3.4% RevPAR Growth 13.5% YTD Sep Index Growth 350 bps RevPAR Index 103.5% Comp Set Rank 3 of 8 |