UNITED STATES
SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549
FORM 10-Q
xQUARTERLY REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIESEXCHANGE ACT OF 1934
For the quarterly period ended:September 30, 2012
OR
¨TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIESEXCHANGE ACT OF 1934
For the transition period from __________ to __________
Commission File No. 000-53161
WILD CRAZE, INC.
(Exact name of registrant as specified in its charter)
| Nevada | 37-1458557 | |
| (State or other jurisdiction of incorporation) | (IRS Employer Identification No.) |
1559 East 38TH Street
Brooklyn, New York 11234
(Address of principal executive offices)
(855) 639-9453
(Registrant’s telephone number, including area code)
Indicate by check mark whether the registrant (1) has filed all reports required to be filed by section 13 or 15(d) of the Securities Exchange Act of 1934 during the past 12 months, and (2) has been subject to such filing requirements for the past 90 days. Yesx No¨
Indicate by check mark whether the registrant has submitted electronically and posted on its corporate Web site, if any, every Interactive Data File required to be submitted and posted pursuant to Rule 405 of Regulation S-T (§232.405 of this chapter) during the preceding 12 months (or for such shorter period that the registrant was required to submit and post such files. Yesx No¨
Indicate by check mark whether the registrant is a large accelerated filer, an accelerated filer, or a non-accelerated filer, or a smaller reporting company. See the definitions of “large accelerated filer,” “accelerated filer” and “smaller reporting company” in Rule 12b-2 of the Exchange Act:
| Large accelerated filer | ¨ | Accelerated filer | ¨ | |
| Non-accelerated filer | ¨ | Smaller reporting company | x |
Indicate by check mark whether the registrant is a shell company (as defined in Rule 12b-2 of the Exchange Act). Yes¨ Nox
As of November 9, 2012, there were 26,123,760 shares outstanding of the registrant’s common stock.
TABLE OF CONTENTS
| PART I – FINANCIAL INFORMATION | ||
| Item 1. | Financial Statements. | 3 |
| Item 2. | Management’s Discussion and Analysis of Financial Condition and Results of Operations. | 16 |
| Item 3. | Quantitative and Qualitative Disclosures About Market Risk. | 20 |
| Item 4. | Controls and Procedures. | 20 |
| PART II – OTHER INFORMATION | ||
| Item 1. | Legal Proceedings. | 21 |
| Item 1A. | Risk Factors. | 21 |
| Item 2 | Unregistered Sales of Equity Securities and Use of Proceeds. | 21 |
| Item 3 | Defaults Upon Senior Securities. | 21 |
| Item 4. | Mine Safety Disclosures. | 21 |
| Item 5. | Other Information. | 21 |
| Item 6. | Exhibits. | 21 |
| Signatures | 22 | |
| 2 |
PART I – FINANCIAL INFORMATION
Item 1. Financial Statements.
CONTENTS
| Page(s) | |
| Condensed Consolidated Balance Sheets as of September 30, 2012 and December 31, 2011 | 4 |
| Condensed Consolidated Statements of Operations for the Three and Nine Months Ended September 30, 2012 and 2011 and for the Period February 14, 2003 (Inception) to September 30, 2012 | 5 |
| Condensed Consolidated Statement of Changes in Stockholders’ Equity (Deficit) for the Period February 14, 2003 (Inception) to September 30, 2012 | 6 |
| Condensed Consolidated Statements of Cash Flows for the Nine Months Ended September 30, 2012 and 2011 and for the Period February 14, 2003 (Inception) to September 30, 2012 | 7 |
| Notes to Condensed Consolidated Financial Statements | 8-15 |
| 3 |
Wild Craze, Inc.
(A Development Stage Company)
Condensed Consolidated Balance Sheets
| September 30, 2012 | December 31, 2011 | |||||||
| (unaudited) | ||||||||
| Assets | ||||||||
| Current Assets | ||||||||
| Cash | $ | 3,481 | $ | 1,066 | ||||
| Inventory | 11,296 | - | ||||||
| Prepaid expenses | 10,000 | 10,000 | ||||||
| Total Current Assets | 24,777 | 11,066 | ||||||
| Total Assets | $ | 24,777 | $ | 11,066 | ||||
| Liabilities and Stockholders' Deficit | ||||||||
| Current Liabilities: | ||||||||
| Accounts payable and accrued liabilites | $ | 150,666 | $ | 93,913 | ||||
| Liability to be settled in stock | 9,434 | 6,257 | ||||||
| Loans payable - related parties | 110,423 | 20,975 | ||||||
| Convertible notes payable -related party | 152,259 | - | ||||||
| Total Current Liabilities | 422,782 | 121,145 | ||||||
| Total Liabilities | 422,782 | 121,145 | ||||||
| Stockholders' Deficit | ||||||||
| Preferred stock, $0.001 par value; 50,000,000 shares authorized; none issued or outstanding | - | - | ||||||
| Common stock, $0.001 par value; 500,000,000 shares authorized; 26,123,760 shares issued and outstanding | 26,124 | 26,124 | ||||||
| Additional paid in capital | 66,681 | 66,681 | ||||||
| Deficit accumulated during the development stage | (490,810 | ) | (202,884 | ) | ||||
| Total Stockholders' Deficit | (398,005 | ) | (110,079 | ) | ||||
| Total Liabilities and Stockholders' Deficit | $ | 24,777 | $ | 11,066 | ||||
See accompanying notes to financial statements
| 4 |
Wild Craze, Inc.
(A Development Stage Company)
Condensed Consolidated Statements of Operations
(unaudited)
| February 14, 2003 | ||||||||||||||||||||
| (inception) | ||||||||||||||||||||
| through | ||||||||||||||||||||
| Three Months Ended September 30, | Nine Months Ended September 30, | September 30, | ||||||||||||||||||
| 2012 | 2011 | 2012 | 2011 | 2012 | ||||||||||||||||
| Sales | $ | - | $ | - | $ | 2 | $ | - | $ | 11,414 | ||||||||||
| Cost of sales | - | - | 1 | 1 | ||||||||||||||||
| �� | ||||||||||||||||||||
| Gross Profit | - | - | 1 | - | 11,413 | |||||||||||||||
| General and administrative expenses | 110,592 | 2,260 | 275,871 | 9,530 | 490,167 | |||||||||||||||
| Loss from operations | (110,592 | ) | (2,260 | ) | (275,870 | ) | (9,530 | ) | (478,754 | ) | ||||||||||
| Other (income) expense: | ||||||||||||||||||||
| Interest expense - other | 4,593 | - | 12,056 | - | 12,056 | |||||||||||||||
| Total other (income) expense | 4,593 | - | 12,056 | - | 12,056 | |||||||||||||||
| Net loss | $ | (115,185 | ) | $ | (2,260 | ) | $ | (287,926 | ) | $ | (9,530 | ) | $ | (490,810 | ) | |||||
| Net loss per common share - basic and diluted | $ | (0.00 | ) | $ | (0.00 | ) | $ | (0.01 | ) | $ | (0.00 | ) | ||||||||
| Weighted average common shares outstanding - basic and diluted | 26,123,760 | 25,350,000 | 26,123,760 | 25,350,000 | ||||||||||||||||
See accompanying notes to financial statements
| 5 |
Wild Craze, Inc.
(A Development Stage Company)
Condensed Consolidated Statement of Changes in Stockholders' Equity (Deficit)
For the Period from February 14, 2003 (Inception) to September 30, 2012
(unaudited)
| Deficit Accumulated | ||||||||||||||||||||
| Common Stock | during the | |||||||||||||||||||
| Shares | Amount | Additional Paid-In Capital | Development Stage | Stockholders' Equity (Deficit) | ||||||||||||||||
| Balance, February 14, 2003 | - | $ | - | $ | - | $ | - | $ | - | |||||||||||
| Stock issued for cash February, 2003 @ $0.0025 per share | 13,000,000 | 13,000 | (10,500 | ) | 2,500 | |||||||||||||||
| Stock issued for cash June, 2003 @ $0.05 per share | 9,100,000 | 9,100 | 25,900 | 35,000 | ||||||||||||||||
| Less share issue costs | (1,000 | ) | (1,000 | ) | ||||||||||||||||
| Net loss, October 31, 2003 | (4,597 | ) | (4,597 | ) | ||||||||||||||||
| Balance, October 31, 2003 | 22,100,000 | 22,100 | 14,400 | (4,597 | ) | 31,903 | ||||||||||||||
| Net loss, October 31, 2004 | (22,399 | ) | (22,399 | ) | ||||||||||||||||
| Balance, October 31, 2004 | 22,100,000 | 22,100 | 14,400 | (26,996 | ) | 9,504 | ||||||||||||||
| Net loss, October 31, 2005 | (16,897 | ) | (16,897 | ) | ||||||||||||||||
| Balance, October 31, 2005 | 22,100,000 | 22,100 | 14,400 | (43,893 | ) | (7,393 | ) | |||||||||||||
| Net loss, October 31, 2006 | (9,171 | ) | (9,171 | ) | ||||||||||||||||
| Balance, October 31, 2006 | 22,100,000 | 22,100 | 14,400 | (53,064 | ) | (16,564 | ) | |||||||||||||
| Stock issued for cash March and June, 2007 @ $0.10 per share | 1,950,000 | 1,950 | 13,050 | 15,000 | ||||||||||||||||
| Net loss, October 31, 2007 | (10,869 | ) | (10,869 | ) | ||||||||||||||||
| Balance, October 31, 2007 | 24,050,000 | 24,050 | 27,450 | (63,933 | ) | (12,433 | ) | |||||||||||||
| Stock issued for cash January, 2008 @ $0.10 per share | 1,300,000 | 1,300 | 18,700 | 20,000 | ||||||||||||||||
| Net loss, October 31, 2008 | (25,895 | ) | (25,895 | ) | ||||||||||||||||
| Balance, October 31, 2008 | 25,350,000 | 25,350 | 46,150 | (89,828 | ) | (18,328 | ) | |||||||||||||
| Net loss, October 31, 2009 | (6,592 | ) | (6,592 | ) | ||||||||||||||||
| Balance, October 31, 2009 | 25,350,000 | 25,350 | 46,150 | (96,420 | ) | (24,920 | ) | |||||||||||||
| Net loss, October 31, 2010 | (9,651 | ) | (9,651 | ) | ||||||||||||||||
| Balance, October 31, 2010 | 25,350,000 | 25,350 | 46,150 | (106,071 | ) | (34,571 | ) | |||||||||||||
| Net loss, October 31, 2011 | (11,830 | ) | (11,830 | ) | ||||||||||||||||
| Balance, October 31, 2011 | 25,350,000 | 25,350 | 46,150 | (117,900 | ) | (46,400 | ) | |||||||||||||
| Stock issued in asset acquisition | 773,760 | 774 | (16,518 | ) | (15,744 | ) | ||||||||||||||
| Related party loan forgiven | 37,049 | 37,049 | ||||||||||||||||||
| Net loss, December 31, 2011 | (84,984 | ) | (84,984 | ) | ||||||||||||||||
| Balance, December 31, 2011 | 26,123,760 | 26,124 | 66,681 | (202,884 | ) | (110,079 | ) | |||||||||||||
| Net loss, nine months ended September 30, 2012 | (287,926 | ) | (287,926 | ) | ||||||||||||||||
| Balance, September 30, 2012 | 26,123,760 | $ | 26,124 | $ | 66,681 | $ | (490,810 | ) | $ | (398,005 | ) | |||||||||
See accompanying notes to financial statements
| 6 |
Wild Craze, Inc.
Condensed Consolidated Statements of Cash Flows
(unaudited)
| February 14, 2003 | ||||||||||||
| (inception) | ||||||||||||
| through | ||||||||||||
| Nine Months Ended September 30, | September 30, | |||||||||||
| 2012 | 2011 | 2012 | ||||||||||
| Cash Flows From Operating Activities: | ||||||||||||
| Net loss | $ | (287,926 | ) | $ | (9,530 | ) | $ | (490,810 | ) | |||
| Adjustments to reconcile net loss to net cash used in operating activities | ||||||||||||
| Changes in operating assets and liabilities: | ||||||||||||
| (Increase) decrease in: | ||||||||||||
| Inventory | (11,296 | ) | (11,296 | ) | ||||||||
| Increase (decrease) in: | ||||||||||||
| Accounts payable and accrued liabilities | 59,930 | 560 | 133,071 | |||||||||
| Net Cash Used In Operating Activities | (239,292 | ) | (8,970 | ) | (369,035 | ) | ||||||
| Cash Flows From Investing Activities: | ||||||||||||
| Related party loans repaid | 30,525 | - | 30,525 | |||||||||
| Cash acquired through acquisition of SnapTagz, LLC | - | - | 16,761 | |||||||||
| Net Cash Provided by Investing Activities | 30,525 | - | 47,286 | |||||||||
| Cash Flows From Financing Activities: | ||||||||||||
| Proceeds from related party loans | 111,182 | 8,970 | 153,730 | |||||||||
| Proceeds from convertible notes - related party | 146,759 | - | 146,759 | |||||||||
| Repayment of related party loans | (46,759 | ) | (46,759 | ) | ||||||||
| Issuance of common stock | - | - | 71,500 | |||||||||
| Net Cash Provided By Financing Activities | 211,182 | 8,970 | 325,230 | |||||||||
| Net change in cash | 2,415 | - | 3,481 | |||||||||
| Cash at beginning of period | 1,066 | - | - | |||||||||
| Cash at end of period | $ | 3,481 | $ | - | $ | 3,481 | ||||||
| Supplemental disclosures of cash flow information: | ||||||||||||
| Cash paid for interest | $ | - | $ | - | $ | - | ||||||
| Cash paid for taxes | $ | - | $ | - | $ | - | ||||||
| Supplemental disclosure of non-cash investing and financing activities: | ||||||||||||
| Related party loan payable converted into related party convertible note | $ | 5,500 | $ | - | $ | 5,500 | ||||||
| Related party loan forgiven | $ | - | $ | - | $ | 37,049 | ||||||
| Assets acquired and liabilities assumed through share exchange as follows: | ||||||||||||
| Prepaid expenses | $ | - | $ | - | $ | 10,000 | ||||||
| Accounts payable and accrued expenses | $ | - | $ | - | $ | 27,030 | ||||||
| Other liabilities | $ | - | $ | - | $ | 15,475 | ||||||
| Common stock | $ | - | $ | - | $ | 774 | ||||||
| Additional paid in capital | $ | - | $ | - | $ | 33,279 | ||||||
See accompanying notes to financial statements
| 7 |
Wild Craze, Inc.
(A Development Stage Company)
Notes to Condensed Consolidated Financial Statements
September 30, 2012
Note 1Nature of Operations
Business
Wild Craze, Inc. (formerly known as Wired Associates Solutions, Inc.) (the “Company”) (a development stage company) was incorporated under the laws of the State of Nevada on February 14, 2003. The Company was originally formed as a multimedia/marketing company that specializes in the design and creation of effective marketing products and services, primarily internet based.
In December 2011, the Company ceased to engage in the multimedia and marketing industry and acquired the business of SnapTagz, LLC to engage in the production, distribution and marketing of fabric accessories.
Name Change
On May 1, 2012, the Company filed a Certificate of Amendment to its Articles of Incorporation to change its name to Wild Craze, Inc.
Change in Fiscal Year End
On March 13, 2012, the Board of Directors (the “Board”) of the Company approved a change in the fiscal year end from October 31, to December 31. The change became effective at the end of the two months ended December 31, 2011. All references to “years”, unless otherwise noted, refer to the twelve-month fiscal year, which prior to November 1, 2011, ended on October 31, and beginning with December 31, 2011, ends on December 31, of each year.
Note 2 Summary of Significant Accounting Policies
Basis of Presentation
The accompanying unaudited interim condensed consolidated financial statements have been prepared in accordance with accounting principles generally accepted in the United States of America and the rules and regulations of the United States Securities and Exchange Commission for interim financial information.
The financial information as of December 31, 2011 is derived from the audited financial statements presented in the Company’s Annual Report on Form 10-KT for the two months ended December 31, 2011, and years ended October 31, 2011 and 2010. The unaudited interim condensed consolidated financial statements should be read in conjunction with the Company’s Annual Report on Form 10-KT, which contains the audited financial statements and notes thereto, together with the Management’s Discussion and Analysis, for the two months ended December 31, 2011, and years ended October 31, 2011 and 2010.
Certain information or footnote disclosures normally included in financial statements prepared in accordance with accounting principles generally accepted in the United States of America have been omitted, pursuant to the rules and regulations of the Securities and Exchange Commission for interim financial reporting. Accordingly, they do not include all the information and footnotes necessary for a comprehensive presentation of financial position, results of operations, or cash flows. It is management's opinion, however, that all material adjustments (consisting of normal recurring adjustments) have been made which are necessary for a fair financial statement presentation. The interim results for the three and nine months ended September 30, 2012, are not necessarily indicative of results for the full fiscal year.
Principles of consolidation
All significant intercompany accounts and transactions have been eliminated in consolidation.
| 8 |
Wild Craze, Inc.
(A Development Stage Company)
Notes to Condensed Consolidated Financial Statements
September 30, 2012
Development Stage Company
The Company's condensed consolidated financial statements are presented as those of a development stage enterprise. Activities during the development stage primarily include equity based financing and further implementation of the business plan, including research and development.
Use of Estimates
The preparation of condensed consolidated financial statements in conformity withU.S. generally accepted accounting principles requires management to make estimates and assumptions that affect the amounts reported in the condensed consolidated financial statements and accompanying notes.
Making estimates requires management to exercise significant judgment. It is at least reasonably possible that the estimate of the effect of a condition, situation or set of circumstances that existed at the date of the condensed consolidated financial statements, which management considered in formulating its estimate could change in the near term due to one or more future confirming events. Accordingly, the actual results could differ significantly from estimates.
Risks and Uncertainties
The Company's condensed consolidated operations are subject to significant risk and uncertainties including financial, operational, technological, and regulatory risks including the potential risk of business failure. See Note 3 regarding going concern matters.
Cash
The Company considers all highly liquid instruments purchased with a maturity of three months or less to be cash equivalents. The Company held no cash equivalents at September 30, 2012 and December 31, 2011.
The Company minimizes its credit risk associated with cash by periodically evaluating the credit quality of its primary financial institution. The balance at times may exceed federally insured limits. At September 30, 2012 and December 31, 2011, no cash balances exceeded the federally insured limit.
Inventories
Inventories are stated at the lower of cost or market using the first-in, first-out (FIFO) valuation method.
Debt Issue Costs and Debt Discount
These items are amortized over the life of the debt to interest expense. If a conversion, extinguishment or repayment of the underlying debt occurs, a proportionate share of these amounts is immediately expensed.
Fair Value of Financial Instruments
The Company follows ASC 820-10 of the FASB Accounting Standards Codification to measure the fair value of its financial instruments and disclosures about fair value of its financial instruments. ASC 820-10 establishes a framework for measuring fair value in accounting principles generally accepted in the United States of America (U.S. GAAP), and expands disclosures about fair value measurements. To increase consistency and comparability in fair value measurements and related disclosures, ASC 820-10 establishes a fair value hierarchy which prioritizes the inputs to valuation techniques used to measure fair value into three (3) broad levels. The three (3) levels of fair value hierarchy defined by ASC 820-10 are described below:
| 9 |
Wild Craze, Inc.
(A Development Stage Company)
Notes to Condensed Consolidated Financial Statements
September 30, 2012
| Level 1 | Quoted market prices available in active markets for identical assets or liabilities as of the reporting date. | |
| Level 2 | Pricing inputs other than quoted prices in active markets included in Level 1, which are either directly or indirectly observable as of the reporting date. | |
| Level 3 | Pricing inputs that are generally unobservable inputs and not corroborated by market data. |
Financial assets are considered Level 3 when their fair values are determined using pricing models, discounted cash flow methodologies or similar techniques and at least one significant model assumption or input is unobservable.
The fair value hierarchy gives the highest priority to quoted prices (unadjusted) in active markets for identical assets or liabilities and the lowest priority to unobservable inputs. If the inputs used to measure the financial assets and liabilities fall within more than one level described above, the categorization is based on the lowest level input that is significant to the fair value measurement of the instrument.
The carrying amounts of the Company’s financial assets and liabilities, such as cash, prepaid expenses and other current assets, accounts payable and accrued liabilities approximate their fair values because of the short maturity of these instruments.
The Company’s convertible note payable approximates the fair value of such instruments based upon management’s best estimate of interest rates that would be available to the Company for similar financial arrangements at September 30, 2012.
Transactions involving related parties cannot be presumed to be carried out on an arm's-length basis, as the requisite conditions of competitive, free-market dealings may not exist. Representations about transactions with related parties, if made, shall not imply that the related party transactions were consummated on terms equivalent to those that prevail in arm's-length transactions unless such representations can be substantiated.
It is not, however, practical to determine the fair value of advances from stockholders due to their related party nature.
Research and Development
Research and development is expensed as incurred. There was no such expense for the period February 14, 2003 (inception) to September 30, 2012.
Share-Based Payments
Generally, all forms of share-based payments, including stock option grants, warrants, restricted stock grants and stock appreciation rights are measured at their fair value on the awards’ grant date, based on the estimated number of awards that are ultimately expected to vest. Share-based compensation awards issued to non-employees for services rendered are recorded at either the fair value of the services rendered or the fair value of the share-based payment, whichever is more readily determinable. The expense resulting from share-based payments is recorded as general and administrative expense. During the nine months ended September 30, 2012, the Company accrued a liability relating to 240,000 shares of common stock to be issued to attorneys and consultants, for services rendered, at a fair value of $3,418 ($0.014/share), based upon a third party valuation of the Company.
Income Taxes
Income taxes are provided in accordance with ASC No. 740, Accounting for Income Taxes. A deferred tax asset or liability is recorded for all temporary differences between financial and tax reporting and net operating loss carryforwards. Deferred tax expense (benefit) results from the net change during the year of deferred tax assets and liabilities.
| 10 |
Wild Craze, Inc.
(A Development Stage Company)
Notes to Condensed Consolidated Financial Statements
September 30, 2012
Deferred tax assets are reduced by a valuation allowance when, in the opinion of management, it is more likely than not that some portion of all of the deferred tax assets will be realized. Deferred tax assets and liabilities are adjusted for the effects of changes in tax laws and rates on the date of enactment.
Revenue
The Company records revenue when the product has shipped and title has passed to the buyer which occurs when all goods and services have been performed and delivered, the amounts are readily determinable, and collection is reasonably assured. The Company currently is in the development stage and has only generated $11,414 in revenue since its inception.
Advertising
The Company expenses advertising when incurred. There has been no advertising since inception.
Basic Earnings per Share
ASC No. 260, “Earnings Per Share”, specifies the computation, presentation and disclosure requirements for earnings (loss) per share for entities with publicly held common stock. The Company has adopted the provisions of ASC No. 260.
Basic net loss per share amounts is computed by dividing the net loss by the weighted average number of common shares outstanding. Diluted earnings per share are the same as basic earnings per share due to the lack of dilutive items in the Company.
Recent Accounting Pronouncements
There are no recent accounting pronouncements that are expected to have an effect on our consolidated financial statements.
Note 3 Going Concern
As reflected in the accompanying consolidated financial statements, the Company has a net loss and net cash used in operations of$287,926 and $239,292, respectively, for the nine months ended September 30, 2012 and an accumulated net loss during the development stage totaling$490,810. The Company currently is in the development stage and has only generated $11,414 in revenue since its inception.
The ability of the Company to continue its operations is dependent on management's plans, which include the raising of capital through debt and/or equity marketswith some additional funding from other traditional financing sources, including term notes, until such time that funds provided by operations are sufficient to fund working capital requirements. The Company may need to incur additional liabilities with certain related parties to sustain the Company’s existence.
The Company will require additional funding to finance the growth of its current and expected future operations as well as to achieve its strategic objectives. The Company believes its current available cash along with anticipated revenues may be insufficient to meet its cash needs for the near future. There can be no assurance that financing will be available in amounts or terms acceptable to the Company, if at all.
The accompanying consolidated financial statements have been prepared on a going concern basis, which contemplates the realization of assets and the satisfaction of liabilities in the normal course of business. These consolidated financial statements do not include any adjustments relating to the recovery of the recorded assets or the classification of the liabilities that might be necessary should the Company be unable to continue as a going concern.
| 11 |
Wild Craze, Inc.
(A Development Stage Company)
Notes to Condensed Consolidated Financial Statements
September 30, 2012
Note 4 Convertible Note Payable-Related Party
On January 23, 2012, the Company issued a senior secured convertible promissory note in the principal amount of $102,259 (the “Note”) in favor of Omega Global Enterprises, LLC, a Delaware limited liability company (“Omega”). The Note is due on demand and bears interest at a rate of twelve percent (12%) per annum. The Note is convertible into shares of the Company’s common stock at a price equal to the average of the immediately preceding three volume weighted average prices prior to receipt by the Company of a notice of conversion delivered by the holder. The Note may be prepaid in whole or in part at the Company’s option without penalty. Further, the Note grants to Omega a continuing, first priority security interest in all of the Company’s assets, wheresoever located and whether now existing or hereafter arising or acquired.
On February 24, 2012, Omega advanced the Company $50,000 and on March 2, 2012, the Note was amended and the principal was increased to $152,259.
As of September 30, 2012, accrued and unpaid interest under the Note was $12,056.
Related Party convertible notes payable consisted of the following at September 30, 2012 and December 31, 2011:
| September 30, 2012 | December 31, 2011 | |||||||
| Convertible note payable, originally entered into on January 23, 2012, due on demand, with interest at 12% per annum with interest due on the demand date. Note was amended on March 02, 2012, due to a principal increase. | $ | 152,259 | $ | - | ||||
| $ | 152,259 | $ | - | |||||
The Company recorded $4,593 and $12,056 interest expense on the convertible note for the three and nine months ended September 30, 2012.
Note 5 Related Party Transactions
As of March 31, 2012, the Company was owed $30,525 by a related entity. The sole member of the Board and a significant shareholder of the Company is a controlling shareholder of the related entity. The loan is unsecured and is due on demand. On May 3, 2012, this related party loan receivable was paid in full.
As of September 30, 2012, the Company owed $110,423 to a related entity relating to monies advanced to the Company to fund operating expenses. The sole member of the Board and a significant shareholder of the Company is a controlling shareholder of the related entity. The loan is unsecured and is due on demand.
Note 6 Stockholders’ Equity
On January 9, 2012, the Board authorized a 13 for 1 forward stock split of the Company’s issued and outstanding shares of common stock, an increase in the number of authorized shares of capital stock from 50,000,000 shares to 500,000,000 shares of capital stock and an amendment to the articles of incorporation to authorize the creation of 50,000,000 shares of “Blank Check” preferred stock.
The stockholders’ equity section has been retrospectively restated to reflect the 13 for 1 forward stock split.
| 12 |
Wild Craze, Inc.
(A Development Stage Company)
Notes to Condensed Consolidated Financial Statements
September 30, 2012
Stock Transactions
On February 14, 2003, the Company issued a total of 13,000,000 shares of common stock to two directors for cash in the amount of $0.0025 per share for a total of $2,500.
During June 2003, the Company completed its Regulation “D” Rule 504 offering and issued a total of 9,100,000 shares of common stock to twenty-five unrelated investors for cash in the amount of $0.05 per share for a total of $35,000.
On March 23, 2007, the Company issued a total of 1,300,000 shares of common stock to a director for cash in the amount of $0.10 per share for a total of $10,000.
On June 15, 2007, the Company issued a total of 650,000 shares of common stock to a director for cash in the amount of $0.10 per share for a total of $5,000.
On January 31, 2008, the Company completed its SB-2 offering and issued a total of 1,300,000 shares of common stock to seven unrelated investors for cash in the amount of $0.20 per share for a total of $20,000.
On December 22, 2011, the Company issued a total of 773,760 shares of common stock in conjunction with an asset acquisition.
Stock to be issued
During December 2011, the Company accrued a liability relating to 110,000 shares of common stock to be issued to attorneys, for services rendered, at a fair value of $1,566 ($0.014/share), based upon a third party valuation of the Company.
During December 2011, the Company accrued a liability relating to 312,500 shares of common stock to be issued to a consultant, for services rendered, at a fair value of $4,450 ($0.014/share), based upon a third party valuation of the Company.
During January 2012, the Company accrued a liability relating to 90,000 shares of common stock to be issued to attorneys, for services rendered, at a fair value of $1,282 ($0.014/share), based upon a third party valuation of the Company.
During March 2012, the Company accrued a liability relating to 25,000 shares of common stock to be issued to a consultant, for services rendered, at a fair value of $356 ($0.014/share), based upon a third party valuation of the Company.
During June 2012, the Company accrued a liability relating to 25,000 shares of common stock to be issued to a consultant, for services rendered, at a fair value of $356 ($0.014/share), based upon a third party valuation of the Company.
During September 2012, the Company accrued a liability relating to 100,000 shares of common stock to be issued to consultants, for services rendered, at a fair value of $1,424 ($0.014/share), based upon a third party valuation of the Company.
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Wild Craze, Inc.
(A Development Stage Company)
Notes to Condensed Consolidated Financial Statements
September 30, 2012
Note 7 Commitments and Contingencies
Litigations, Claims and Assessments
The Company may become involved in various lawsuits and legal proceedings, which arise in the ordinary course of business. However, litigation is subject to inherent uncertainties, and an adverse result in these or other matters may arise that may harm its business. The Company is currently not aware of any such legal proceedings or claims that they believe will have, individually or in the aggregate, a material adverse affect on its business, financial condition or operating results.
Assignment and Assumption Agreements
On May 18, 2011, the Company entered into an assignment and assumption agreement (the “Assignment Agreement #1”) with a member of SnapTagz, LLC and a third party. The member assigned the exclusive right to a patent to the Company. In exchange, the Company assumed the obligation to pay a 3% royalty on all net profits realized from the monetization of the patent, not to exceed $310,000. The royalty payments are payable quarterly. In addition, the Company was required to pay a $10,000 royalty prepaid upon execution of the Assignment Agreement #1.
In addition, on May 18, 2011, the Company entered into a second assignment and assumption agreement (the “Assignment Agreement #2”) with a member of SnapTagz, LLC and a third party. The member assigned the exclusive right to a patent to the company. In exchange, the Company assumed the obligation to pay a 3% royalty on all net profits realized from the monetization of the patent within the United States of America and territories controlled by the United States of America. The royalty payments are payable quarterly. The Company is required to pay a minimum royalty of $3,000 for all quarters ended during the 2011 calendar year, $4,000 for all quarters ended during the 2012 calendar year, and $5,000 per quarter thereafter.
License and Distribution Agreement
On February 17, 2012, Wired Associates Solutions, Inc. a Nevada corporation (the “Licensor”), entered into a definitive product license and distribution agreement (the “Agreement”) by and between the Licensor and Crescent Moon Holdings, LLC., a South Carolina limited liability company that focuses on toy development and distribution (the “Licensee”). Upon execution of the Agreement, the Company ceased being a “shell company” (as such term is defined in Rule 12b-2 under the Exchange Act).
Pursuant to the terms of the Agreement, for a one year period the Licensee will market, sell and distribute the Licensor’s consumer product, SnapTagz, for the benefit of the Licensor (the “Product Line”). As consideration for entering into the Agreement, Licensee agrees to pay the Licensor 6% of the gross sales of any items of the Product Line which are marketed, sold and distributed by the Licensee (the “Royalties”). Licensee will make payment to Licensor within thirty days after the end of each calendar quarter. Additionally, during the one year period commencing on February 17, 2012, Licensee shall pay to Licensor the minimum sum of $10,000, said amount being payable on the one year anniversary thereof and shall be creditable towards Royalties due to Licensor.
Consulting Agreement
On May 13, 2012, the Company entered into a one year consulting agreement with Sandra R. Danon to provide product development services, guidance on manufacturing logistics, and sales development. The Company will compensate Ms. Danon a base consulting fee of $5,000 per month relating to this agreement. After the second month, Ms. Danon's fee shall be increased periodically based on incoming revenues due to her performance. In addition, the Company will issue 150,000 shares of restricted common stock, of which 50,000 shares vested immediately and the remaining shares shall vest quarterly over the initial term of the agreement.
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Wild Craze, Inc.
(A Development Stage Company)
Notes to Condensed Consolidated Financial Statements
September 30, 2012
Note 8 Subsequent Events
The Company has evaluated all events that occurred after the balance sheet date through the date when thecondensed consolidated financial statements were issued. The management of the Company determined that there were no reportable subsequent events to be disclosed.
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Item 2. Management’s Discussion and Analysis of Financial Condition and Results of Operations.
This quarterly report on Form 10-Q and other reports filed by Wild Craze, Inc. (the “Company”) from time to time with the SEC contain or may contain forward-looking statements and information that are (collectively, the “Filings”) based upon beliefs of, and information currently available to, the Company’s management as well as estimates and assumptions made by Company’s management. Readers are cautioned not to place undue reliance on these forward-looking statements, which are only predictions and speak only as of the date hereof. When used in the Filings, the words “anticipate,” “believe,” “estimate,” “expect,” “future,” “intend,” “plan,” or the negative of these terms and similar expressions as they relate to the Company or the Company’s management identify forward-looking statements. Such statements reflect the current view of the Company with respect to future events and are subject to risks, uncertainties, assumptions, and other factors, including the risks contained in the “Risk Factors” section of the Company’s Transitional Report on Form 10-KT for the fiscal year ended December 31, 2011, filed with the SEC, relating to the Company’s industry, the Company’s operations and results of operations, and any businesses that the Company may acquire. Should one or more of these risks or uncertainties materialize, or should the underlying assumptions prove incorrect, actual results may differ significantly from those anticipated, believed, estimated, expected, intended, or planned.
Although the Company believes that the expectations reflected in the forward-looking statements are reasonable, the Company cannot guarantee future results, levels of activity, performance, or achievements. Except as required by applicable law, including the securities laws of the United States, the Company does not intend to update any of the forward-looking statements to conform these statements to actual results.
Our financial statements are prepared in accordance with accounting principles generally accepted in the United States (“GAAP”). These accounting principles require us to make certain estimates, judgments and assumptions. We believe that the estimates, judgments and assumptions upon which we rely are reasonable based upon information available to us at the time that these estimates, judgments and assumptions are made. These estimates, judgments and assumptions can affect the reported amounts of assets and liabilities as of the date of the financial statements as well as the reported amounts of revenues and expenses during the periods presented. Our financial statements would be affected to the extent there are material differences between these estimates and actual results. In many cases, the accounting treatment of a particular transaction is specifically dictated by GAAP and does not require management’s judgment in its application. There are also areas in which management’s judgment in selecting any available alternative would not produce a materially different result. The following discussion should be read in conjunction with our consolidated financial statements and notes thereto appearing elsewhere in this report.
Our Business and Plan of Operation
We design, develop and manufacture fashion accessory and fashion accessory platforms that attach to clothing and fit flush to a wide range of fabric. The Snaptagz platform can be decorated or it can serve as a mount for other decorated parts like toys and jewelry. This platform enables the Company to work with all sorts of designs in entertainment, sports, and music by marketing to various demographics. We plan to bring our products to the market directly as well as by continuing to secure additional strategic licenses with suppliers in the toy and fashion accessory market.
Results of Operations
| For the Three Months Ended September 30, | For the Nine Months Ended September 30, | February 14, 2003 (inception) through September 30, | ||||||||||||||||||
| 2012 | 2011 | 2012 | 2011 | 2012 | ||||||||||||||||
| Net sales | $ | - | $ | - | $ | 2 | $ | - | $ | 11,414 | ||||||||||
| Gross profit | $ | - | $ | - | $ | 1 | $ | - | $ | 11,413 | ||||||||||
| General and administrative expenses | $ | 110,592 | $ | 2,260 | $ | 275,871 | $ | 9,530 | $ | 490,167 | ||||||||||
| Loss from operations | $ | (110,592 | ) | $ | (2,260 | ) | $ | (275,870 | ) | $ | (9,530 | ) | $ | (478,754 | ) | |||||
| Other income (expense) | $ | (4,593 | ) | $ | - | $ | (12,056 | ) | $ | - | $ | (12,056 | ) | |||||||
| Net loss | $ | (115,185 | ) | $ | (2,260 | ) | $ | (287,926 | ) | $ | (9,530 | ) | $ | (490,810 | ) | |||||
| Loss per common share – basic and diluted | $ | (0.00 | ) | $ | (0.00 | ) | $ | (0.01 | ) | $ | (0.00 | ) | $ | - | ||||||
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For the Three Months Ended September 30, 2012 and 2011
The Company was originally formed as a multimedia/marketing company that specializes in the design and creation of effective marketing products and services, primarily internet based. The Company generated $11,412 in revenue since inception under this business model.
During the three months ended September 30, 2011, the Company generated $0 in revenue under this business model and incurred professional fees of $2,260.
Change in Business Model
During December 2011 we ceased to engage in the multimedia and marketing industry and acquired the business of SnapTagz, LLC to engage in the production, distribution and marketing of fabric accessories. We generated $0 in revenue under this new business model and incurred $110,592 in general and administrative expenses for the three months ended September 30, 2012.
Revenue
At this time, we are domestically and internationally marketing our new product line and have only generated $2 in revenue to date under our new business model.
Gross Profit
We are currently in a development stage and have not begun our revenue generation strategy. As such, we have only recognized $1 of profit to date under our new business model.
General and Administrative Expenses
General and administrative expenses for the three months ended September 30, 2012, consisted primarily of legal and professional fees in the amount of $103,000, travel related expenses of $2,000 and minimum royalty payments of $4,000.
Loss from Operations
Loss from operations for the three months ended September 30, 2012, was $(110,592). The loss was primarily attributable to the general and administrative expenses detailed above.
Other Income (Expense)
Other expense for the three months ended September 30, 2012, was $(4,593). Other expense was attributable to interest expense on convertible notes issued during the prior period.
Net Loss
Net Loss from operations for the three months ended September 30, 2012, was $(115,185). The net loss was primarily attributable to the general and administrative expenses and other expenses as detailed above.
Inflation did not have a material impact on the Company’s operations for the period. Other than the foregoing, management knows of no trends, demands, or uncertainties that are reasonably likely to have a material impact on the Company’s results of operations.
For the Nine Months Ended September 30, 2012 and 2011
The Company was originally formed as a multimedia/marketing company that specializes in the design and creation of effective marketing products and services, primarily internet based. The Company generated $11,412 in revenue since inception under this business model.
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During the nine months ended September 30, 2011, the Company generated $0 in revenue under this business model and incurred professional fees of $9,530.
Change in Business Model
During December 2011 we ceased to engage in the multimedia and marketing industry and acquired the business of SnapTagz, LLC to engage in the production, distribution and marketing of fabric accessories. We generated $2 in revenue under this new business model and incurred $275,871 in general and administrative expenses for the nine months ended September 30, 2012.
Revenue
At this time, we are domestically and internationally marketing our new product line and have only generated $2 in revenue to date under our new business model.
Gross Profit
We are currently in a development stage and have not begun our revenue generation strategy. As such, we have only recognized $1 of profit to date under our new business model.
General and Administrative Expenses
General and administrative expenses for the nine months ended September 30, 2012, consisted primarily of legal and professional fees in the amount of $227,000, travel related expenses of $30,000 and minimum royalty payments of $12,000.
Loss from Operations
Loss from operations for the nine months ended September 30, 2012, was $(275,870). The loss was primarily attributable to the general and administrative expenses as detailed above.
Other Income (Expense)
Other expense for the nine months ended September 30, 2012, was $(12,056). Other expense was attributable to interest expense on convertible notes issued during the period.
Net Loss
Net Loss from operations for the nine months ended September 30, 2012, was $(287,926). The net loss was primarily attributable to the general and administrative expenses and other expenses as detailed above.
Inflation did not have a material impact on the Company’s operations for the period. Other than the foregoing, management knows of no trends, demands, or uncertainties that are reasonably likely to have a material impact on the Company’s results of operations.
Liquidity and Capital Resources
The following table summarizes total current assets, liabilities and working capital at September 30, 2012 and December 31, 2011.
| September 30, 2012 | December 31, 2011 | |||||||
| Current Assets | $ | 24,777 | $ | 11,066 | ||||
| Current Liabilities | $ | 422,782 | $ | 121,145 | ||||
| Working Capital Deficit | $ | (398,005 | ) | $ | (110,079 | ) | ||
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At September 30, 2012, we had a working capital deficit of $(398,005), as compared to a working capital deficit of $(110,079), at December 31, 2011, an increase of $287,926. The increase is primarily related to an increase in related party loans in order to fund operating activities and an increase in accrued legal and professional fees.
The Company expects its current resources to be insufficient for a period of approximately 12 months unless additional financing is received. Management has determined that additional capital will be required in the form of equity or debt securities. In addition, if we cannot raise additional short term capital we will be forced to continue to further accrue liabilities due to our limited cash reserves. There are no assurances that management will be able to raise capital on terms acceptable to the Company. If we are unable to obtain sufficient amounts of additional capital, we may be required to reduce the scope of our planned development, which could harm our business, financial condition and operating results. If we obtain additional funds by selling any of our equity securities or by issuing common stock to pay current or future obligations, the percentage ownership of our stockholders will be reduced, stockholders may experience additional dilution, or the equity securities may have rights preferences or privileges senior to the common stock. If adequate funds are not available to us when needed on satisfactory terms, we may be required to cease operating or otherwise modify our business strategy.
For the Nine Months Ended September 30, 2012 and 2011
Net cash used in operating activities for the nine months ended September 30, 2012 and 2011, was $(239,292) and $(8,970), respectively. The net loss for the nine months ended September 30, 2012 and 2011, was $(287,926) and $(9,530), respectively. Cash used in operating activities for the nine months ended September 30, 2012 and 2011, was primarily for legal and professional fees and travel related expenses.
Net cash obtained through all investing activities for the nine months ended September 30, 2012 and 2011, was $30,525 and $0, respectively. Cash obtained through investing activities for the nine months ended September 30, 2012 consisted of repayments of related party loans from the Company.
Net cash obtained through all financing activities for the nine months ended September 30, 2012 and 2011, was $211,182 and $8,970, respectively. Cash obtained through financing activities for the nine months ended September 30, 2012 and 2011, consisted of net proceeds from related party loans to the company.
On the Company’s Transitional Report on Form 10-KT, filed on March 30, 2012, our auditors have expressed their substantial doubt about our ability to continue as a going concern. Our ability to continue as a going concern is dependent upon our ability to generate future profitable operations and/or to obtain the necessary financing to meet our obligations and repay our liabilities arising from normal business operations when they come due. Our management has no formal plan in place to address this concern but considers that we will be able to obtain additional funds by equity financing and/or related party advances; however there is no assurance of additional funding being available.
Critical Accounting Policies
We prepare our consolidated financial statements in accordance with accounting principles generally accepted in the United States of America. The preparation of these financial statements require the use of estimates and assumptions that affect the reported amounts of assets and liabilities and the disclosure of contingent assets and liabilities at the date of the financial statements and the reported amount of revenues and expenses during the reporting period. Our management periodically evaluates the estimates and judgments made. Management bases its estimates and judgments on historical experience and on various factors that are believed to be reasonable under the circumstances. Actual results may differ from these estimates as a result of different assumptions or conditions.
The methods, estimates, and judgment we use in applying our most critical accounting policies have a significant impact on the results we report in our financial statements. The SEC has defined “critical accounting policies” as those accounting policies that are most important to the portrayal of our financial condition and results, and require us to make our most difficult and subjective judgments, often as a result of the need to make estimates of matters that are inherently uncertain. Based upon this definition, our most critical estimates relate to the fair value of warrant liabilities. We also have other key accounting estimates and policies, but we believe that these other policies either do not generally require us to make estimates and judgments that are as difficult or as subjective, or it is less likely that they would have a material impact on our reported results of operations for a given period. For additional information see Note 2, “Summary of Significant Accounting Policies” in the notes to our reviewed financial statements appearing elsewhere in this report. Although we believe that our estimates and assumptions are reasonable, they are based upon information presently available, and actual results may differ significantly from these estimates.
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Off-Balance Sheet Arrangements
We do not have any off-balance sheet arrangements.
Item 3. Quantitative and Qualitative Disclosures About Market Risk.
We do not hold any derivative instruments and do not engage in any hedging activities.
Item 4. Controls and Procedures.
(a) Evaluation of Disclosure Controls and Procedures.
In connection with the preparation of this Quarterly Report on Form 10-Q for the quarter ended September 30, 2012, our Principal Executive Officer (“PEO”) and Principal Financial Officer (“PFO”) evaluated the effectiveness of our disclosure controls and procedures as of the end of the period covered by this report. Based on that evaluation, our PEO and PFO concluded that our disclosure controls and procedures as of the end of the period covered by this report were not effective such that the information required to be disclosed by us in reports filed under the Exchange Act is (i) recorded, processed, summarized and reported within the time periods specified in the SEC’s rules and forms and (ii) accumulated and communicated to our Chief Executive Officer and Principal Financial Officer, as appropriate to allow timely decisions regarding disclosure. A controls system cannot provide absolute assurance, however, that the objectives of the controls system are met, and no evaluation of controls can provide absolute assurance that all control issues and instances of fraud, if any, within a company have been detected.
(b) Changes in Internal Control over Financial Reporting.
There were no changes in our internal control over financial reporting, as defined in Rules 13a-15(f) and 15d-15(f) under the Exchange Act, during our most recently completed fiscal quarter that have materially affected, or are reasonably likely to materially affect, our internal control over financial reporting.
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PART II - OTHER INFORMATION
Item 1. Legal Proceedings.
We are currently not involved in any litigation that we believe could have a material adverse effect on our financial condition or results of operations. There is no action, suit, proceeding, inquiry or investigation before or by any court, public board, government agency, self-regulatory organization or body pending or, to the knowledge of the executive officers of our company or any of our subsidiaries, threatened against or affecting our company, our common stock, any of our subsidiaries or of our companies or our subsidiaries’ officers or directors in their capacities as such, in which an adverse decision could have a material adverse effect.
Item 1A. Risk Factors.
We believe there are no changes that constitute material changes from the risk factors previously disclosed in our Transitional Report on Form 10-KT for the fiscal year ended December 31, 2011, filed with the SEC on March 30, 2012.
Item 2. Unregistered Sales of Equity Securities and Use of Proceeds.
There were no unregistered sales of the Company’s equity securities during the quarter ended September 30, 2012, other than those previously reported in a Current Report on Form 8-K.
Item 3. Defaults Upon Senior Securities.
There has been no default in the payment of principal, interest, sinking or purchase fund installment, or any other material default, with respect to any indebtedness of the Company.
Item 4. Mine Safety Disclosures.
Not applicable.
Item 5. Other Information.
There is no other information required to be disclosed under this item which has not been previously disclosed.
Item 6. Exhibits.
| Exhibit No. | Description | |||||||
| 31.1 | Certification of Principal Executive Officer, pursuant to 18 U.S.C. 1350, as adopted pursuant to Section 302 of 2002* | |||||||
| 31.2 | Certification of Principal Financial Officer, pursuant to 18 U.S.C. 1350, as adopted pursuant to Section 302 of 2002* | |||||||
| 32.1 | Certification of Principal Executive Officer, pursuant to 18 U.S.C. 1350, as adopted pursuant to Section 906 of the Sarbanes-Oxley Act of 2002* | |||||||
| 32.2 | Certification of Principal Financial Officer, pursuant to 18 U.S.C. 1350, as adopted pursuant to Section 906 of the Sarbanes-Oxley Act of 2002* | |||||||
| 101.INS | XBRL Instance Document** | |||||||
| 101.SCH | XBRL Taxonomy Extension Schema Document** | |||||||
| 101.CAL | XBRL Taxonomy Extension Calculation Linkbase Document** | |||||||
| 101.DEF | XBRL Taxonomy Extension Definition Linkbase Document** | |||||||
| 101.LAB | XBRL Taxonomy Extension Label Linkbase Document** | |||||||
| 101.PRE | XBRL Taxonomy Extension Presentation Linkbase Document** | |||||||
| * | Filed herewith |
| ** | Furnished herewith |
| 21 |
SIGNATURES
Pursuant to the requirements of the Exchange Act, the registrant caused this report to be signed on its behalf by the undersigned, thereunto duly authorized.
| WILD CRAZE, INC. | |||
| Date: November 15, 2012 | By: | /s/ Justin Jarman | |
| Name: Justin Jarman | |||
| Title: Chief Executive Officer | |||
| (Principal Executive Officer) | |||
| (Principal Financial Officer) | |||
| (Principal Accounting Officer) | |||
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