Attrition Illustration – Bulk Groups A substantial portion of the 2012/2013 vintages was driven by two large purchases Pinnacle Bulk in December 2012 (113k accounts) Security Networks Acquisition in August 2013 (204k accounts) 12 months later ( August 2014) the two are fully reflected in the denominator, driving a sizeable increase, largely dampening the effect on attrition from increased cancellations As those populations came to term in 2015-2018 and the subscriber base started declining, it amplified the effect of cancellations on attrition First 12 months of vintages appear slim as they include less than 12 months of data and dealer accounts are in the guarantee period Pinnacle and Security Networks populations not forecasted separately Subscriber base growth largely driven by Pinnacle & SN First 12 months of vintages appear slim as they include less than 12 months of data and dealer accounts are in the guarantee period Source: Company Management Note: Forecasted reduction in cancellations and related improvement in attrition contingent on retention spend illustrated on slide 11 COMMENTARY Attrition Numerator [ 16 ] Core Population SN Acquisition Pinnacle Bulk Buy 12.2% Unit Attrition 12.3% 12.9% 13.6% 15.1% 15.7% 17.1% 16.3% 14.5% 13.9% 13.6% 13.5% Attrition Denominator - 100,000 200,000 300,000 400,000 500,000 600,000 700,000 800,000 900,000 1,000,000 1,100,000 - 20,000 40,000 60,000 80,000 100,000 120,000 140,000 160,000 180,000 200,000 220,000 Dec-12 Apr-13 Aug-13 Dec-13 Apr-14 Aug-14 Dec-14 Apr-15 Aug-15 Dec-15 Apr-16 Aug-16 Dec-16 Apr-17 Aug-17 Dec-17 Apr-18 Aug-18 Dec-18 Apr-19 Aug-19 Dec-19 Apr-20 Aug-20 Dec-20 Apr-21 Aug-21 Dec-21 Apr-22 Aug-22 Dec-22 Apr-23 Aug-23 Dec-23 LTM Avg Subscriber Base (Denominator) LTM Cancels (Numerator)
