| conditions, and believe that our performance was ratings-driven. We are addressing the ratings, and as they improve, we anticipate delivering stronger results. Specifically, we initiated a series of focus groups and conducted extensive research to identify the ratings weaknesses. As an example, we recently changed the format of our KTCY-FM station in Dallas, and have seen early signs of gains for that station. In addition, we’ve made more programming changes in Houston and Los Angeles in early 2012, and we’re starting to see a slow recovery in our ratings in both markets. As it relates to our ratings in Los Angeles, we began to see ratings declines beginning in the summer of 2011, and our radio programming team felt the declines were temporary. The weakness of KBUE continued and accelerated in the fourth quarter, as our morning personality, Don Cheto, participated in the first season of EstrellaTV’s hit dance show, Mi Sueño es Bailar. While in the long term, Don Cheto’s participation helped his national popularity and recognition, in the short term, it affected his morning show ratings in Los Angeles. What was supposed to be a brief appearance on Mi Sueño es Bailar became a full season, as Don Cheto stole the show and won the competition. In hindsight, distracting Don Cheto at a time when ratings were challenged may have been a mistake, but including him in the program briefly was meant to provide him the much needed promotional exposure. As we’ve started 2012, we have seen Don Cheto’s ratings begin to recover in Los Angeles; perhaps from the extent of recognition he received on Mi Sueño es Bailar in addition to the programming changes that we implemented. We do believe that while the appearance on Mi Sueño es Bailar had an impact on the fourth quarter, the promotional values of his television appearance will benefit the radio show in the long run, both on KBUE in Los Angeles, as well as the syndicated programs across the country. Again, it’s too early to predict the changes we made will reverse our performance in 2011, but we are optimistic. |