usell.com (PXHI) 10-Q 14 Nov 13 2013 Q3 Quarterly report Financial data

Document_And_Entity_Informatio

Document And Entity Information	9 Months Ended
	Sep. 30, 2013	Nov. 14, 2013
Document Information [Line Items]	'	'
Entity Registrant Name	'usell.com, Inc.	'
Entity Central Index Key	'0001271075	'
Current Fiscal Year End Date	'--12-31	'
Entity Filer Category	'Smaller Reporting Company	'
Trading Symbol	'USEL	'
Entity Common Stock, Shares Outstanding	'	74,123,575
Document Type	'10-Q	'
Amendment Flag	'false	'
Document Period End Date	30-Sep-13	'
Document Fiscal Period Focus	'Q3	'
Document Fiscal Year Focus	'2013	'

Consolidated_Balance_Sheets

Consolidated Balance Sheets (USD $)	Sep. 30, 2013	Dec. 31, 2012
Assets	'	'
Cash and cash equivalents	$842,442	$1,604,587
Accounts receivable - net	162,752	154,481
Other receivables	19,524	269
Prepaid expenses and other current assets	125,442	88,705
Total Current Assets	1,150,160	1,848,042
Property and Equipment - net	8,334	6,506
Other Assets:	'	'
Intangible assets - net	747,078	624,153
Other assets	34,965	34,875
Total Other Assets	782,043	659,028
Total Assets	1,940,537	2,513,576
Liabilities and Stockholders' (Deficit) Equity	'	'
Accounts payable	632,486	634,083
Accrued expenses	665,092	553,749
Deferred revenue	37,345	2,309
Derivative liability	935,343	153,776
Total Current Liabilities	2,270,266	1,343,917
Convertible notes payable, net of discount	118,218	0
Total Liabilities	2,388,484	1,343,917
Stockholders' (Deficit) Equity:	'	'
Common stock, ($0.0001 par value, 650,000,000 shares authorized, 75,870,870 and 52,646,233 shares issued, respectively, and 72,485,870 and 47,146,233 shares outstanding, respectively)	7,250	4,715
Additional paid in capital	43,556,052	41,655,960
Accumulated deficit	-44,011,347	-40,491,277
Total Stockholders' (Deficit) Equity	-447,947	1,169,659
Total Liabilities and Stockholders' (Deficit) Equity	1,940,537	2,513,576
Series A Convertible Preferred Stock [Member]	'	'
Stockholders' (Deficit) Equity:	'	'
Convertible Preferred Stock, Value	0	18
Series B Convertible Preferred Stock [Member]	'	'
Stockholders' (Deficit) Equity:	'	'
Convertible Preferred Stock, Value	98	208
Series D Convertible Preferred Stock [Member]	'	'
Stockholders' (Deficit) Equity:	'	'
Convertible Preferred Stock, Value	$0	$35

Consolidated_Balance_Sheets_Pa

Consolidated Balance Sheets [Parenthetical] (USD $)	Sep. 30, 2013	Dec. 31, 2012
Common stock, par value (in dollars per share)	$0.00	$0.00
Common stock, shares authorized	650,000,000	650,000,000
Common stock, shares issued	75,870,870	52,646,233
Common stock, shares outstanding	72,485,870	47,146,233
Series A Convertible Preferred Stock [Member]	'	'
Preferred stock, par value (in dollars per share)	$0.00	$0.00
Preferred stock, shares authorized	10,000,000	10,000,000
Preferred stock, shares issued	0	177,906
Preferred stock, shares outstanding	0	177,906
Series B Convertible Preferred Stock [Member]	'	'
Preferred stock, par value (in dollars per share)	$0.00	$0.00
Preferred stock, shares authorized	4,000,000	4,000,000
Preferred stock, shares issued	976,250	2,076,250
Preferred stock, shares outstanding	976,250	2,076,250
Preferred stock, liquidation value (in dollars)	$976,250	$2,076,250
Series D Convertible Preferred Stock [Member]	'	'
Preferred stock, par value (in dollars per share)	$0.00	$0.00
Preferred stock, shares authorized	350,000	350,000
Preferred stock, shares issued	0	350,000
Preferred stock, shares outstanding	0	350,000
Preferred stock, liquidation value (in dollars)	$0	$3,500,000

Consolidated_Statements_of_Ope

Consolidated Statements of Operations (USD $)	3 Months Ended		9 Months Ended
	Sep. 30, 2013	Sep. 30, 2012	Sep. 30, 2013	Sep. 30, 2012
Revenue	$1,636,386	$729,297	$3,907,124	$1,565,336
Costs and Expenses	'	'	'	'
Cost of revenue	133,244	68,804	304,408	147,720
Sales and marketing expenses	1,316,086	779,681	3,271,162	1,787,711
General and administrative expenses	900,806	2,329,799	3,792,413	4,831,967
Total operating expenses	2,350,136	3,178,284	7,367,983	6,767,398
Loss from Operations	-713,750	-2,448,987	-3,460,859	-5,202,062
Other Income (Expense):	'	'	'	'
Interest income	391	1,694	1,616	5,749
Interest expense	-101,734	-26	-102,257	-398,751
Gain on settlements of accounts payable	0	11,424	4,772	190,203
Derivative expense - convertible notes payable	-28,134	0	-28,134	0
Change in fair value of derivative liability - embedded conversion feature of convertible Series A preferred stock	0	2,043,790	47,876	-2,266,358
Change in fair value of derivative liability - convertible notes payable	16,916	0	16,916	14,329
Total Other Income (Expense) - Net	-112,561	2,056,882	-59,211	-2,454,828
Net Loss	-826,311	-392,105	-3,520,070	-7,656,890
Basic and Diluted Loss per Common Share:	'	'	'	'
Net loss	-826,311	-392,105	-3,520,070	-7,656,890
Preferred stock dividends - Series A	0	0	0	-222,996
Net loss available to common stockholders	($826,311)	($392,105)	($3,520,070)	($7,879,886)
Net loss per common share - basic and diluted (in dollars per share)	($0.01)	($0.01)	($0.05)	($0.39)
Weighted average number of common shares outstanding during the period - basic and diluted (in shares)	72,098,805	41,061,091	65,794,740	20,077,174

Consolidated_Statements_of_Cas

Consolidated Statements of Cash Flows (USD $)	9 Months Ended
	Sep. 30, 2013	Sep. 30, 2012
CASH FLOWS FROM OPERATING ACTIVITIES:	'	'
Net loss	($3,520,070)	($7,656,890)
Adjustments to reconcile net loss to net cash and cash equivalents used in operating activities:	'	'
Depreciation and amortization	262,481	101,829
(Recovery of) Provision for bad debt	-48,299	68,877
Stock based compensation expense	1,818,577	2,935,361
Amortization of debt issue costs into interest expense	0	2,858
Amortization of debt discount into interest expense	92,343	395,470
Lease termination expense	9,000	0
Gain on settlement of accounts payable	-4,772	-190,203
Derivative expense pertaining to convertible notes payable	28,134	0
Change in fair value of derivative liability - embedded conversion feature of convertible Series A preferred stock issuance	-47,876	2,266,358
Change in fair value of derivative liability - convertible notes payable	-16,916	-14,329
Changes in operating assets and liabilities:	'	'
Accounts receivable	-15,271	-172,909
Other receivables	36,044	0
Inventory	0	16,876
Prepaid and other current assets	-58,750	-24,079
Increase (decrease) in:	'	'
Accounts payable	3,175	-324,485
Accrued expenses	111,343	53,586
Deferred revenues	35,036	0
Net Cash and Cash Equivalents Used In Operating Activities	-1,315,821	-2,541,680
CASH FLOWS FROM INVESTING ACTIVITIES:	'	'
Website development costs	-381,589	-177,030
Cash paid to purchase property and equipment	-5,645	-6,900
Net Cash and Cash Equivalents Used In Investing Activities	-387,234	-183,930
CASH FLOWS FROM FINANCING ACTIVITIES:	'	'
Principal repayments toward note payable	0	-35,000
Cash paid for debt issue costs	-9,090	0
Proceeds from convertible notes payable	950,000	0
Proceeds from sale of convertible Series A preferred stock	0	3,361,000
Cash paid for direct offering costs of Series A preferred stock	0	-6,713
Net Cash and Cash Equivalents Provided By Financing Activities	940,910	3,319,287
Net (Decrease) Increase in Cash and Cash Equivalents	-762,145	593,677
Cash and Cash Equivalents - Beginning of Period	1,604,587	1,791,623
Cash and Cash Equivalents - End of Period	842,442	2,385,300
SUPPLEMENTARY CASH FLOW INFORMATION:	'	'
Interest	0	0
Taxes	0	0
SUPPLEMENTARY DISCLOSURE OF NON-CASH INVESTING AND FINANCING ACTIVITIES:	'	'
Debt discount recorded on convertible notes payable	924,125	0
Derivative liability reclassified to Additional Paid in Capital upon conversion of Series A preferred stock	105,900	2,338,136
Common stock issued for services	23,625	610,400
Equipment acquired through issuance of Series D Preferred Stock in connection with acquisition - related party	0	500,000
Derivative liability arising from convertible Series A preferred stock	0	222,996
Derivative liability reclassified to Additional Paid in Capital upon conversion of Convertible Notes Payable	0	15,508
Warrants issued in connection with settlement of accounts payable	0	24,999
Conversion of Convertible Notes Payable to Series A preferred stock	0	800,000
Accrued interest on Convertible Notes Payable reclassified to Additional Paid in Capital	0	1,770
Sale of stock for subscriptions receivable	0	50,000
Series A Convertible Preferred Stock [Member]	'	'
SUPPLEMENTARY DISCLOSURE OF NON-CASH INVESTING AND FINANCING ACTIVITIES:	'	'
Conversion of preferred stock into common stock	18	683
Series B Convertible Preferred Stock [Member]	'	'
SUPPLEMENTARY DISCLOSURE OF NON-CASH INVESTING AND FINANCING ACTIVITIES:	'	'
Conversion of preferred stock into common stock	110	55
Series C Convertible Preferred Stock [Member]	'	'
SUPPLEMENTARY DISCLOSURE OF NON-CASH INVESTING AND FINANCING ACTIVITIES:	'	'
Conversion of preferred stock into common stock	0	1
Series D Convertible Preferred Stock [Member]	'	'
SUPPLEMENTARY DISCLOSURE OF NON-CASH INVESTING AND FINANCING ACTIVITIES:	'	'
Conversion of preferred stock into common stock	$35	$0

Organization_and_Business

Organization and Business	9 Months Ended
	Sep. 30, 2013
Organization, Consolidation and Presentation of Financial Statements [Abstract]	'
Organization, Consolidation and Presentation of Financial Statements Disclosure [Text Block]	'
	Note 1 - Organization and Business
	usell.com, Inc., through our wholly-owned subsidiaries (collectively, “usell,” “Company,” “we,” “us,” and/or “our”), helps individuals (“Consumers”) monetize household items, such as small consumer electronics, that they are no longer using.
	From the inception of our business in 2008 through 2010, substantially all of our revenue came from the procurement, aggregation and resale of precious metals. In mid-2010, we diversified our business by introducing a service, similar to our precious metals business, for cellular phones. We stopped offering to purchase precious metals in the United Kingdom and European markets during the fourth quarter of 2010 and in Canada and the United States in early 2011. By mid-2011 we further adapted our business strategy and stopped offering to purchase cellular phones directly, although through the end of 2012 we continued to service packs coming in from prior precious metals and cellular phone advertising campaigns.
	We utilize consumer oriented advertising efforts, such as direct response television commercials and various forms of internet advertising, to attract individuals to our website. Our services are free for Consumers and we partner with electronics buying companies to offer them a cost-efficient customer acquisition model.

Going_Concern

Going Concern	9 Months Ended
	Sep. 30, 2013
Liquidity Risks and Managements Plans [Abstract]	'
Liquidity Disclosures [Text Block]	'
	Note 2 – Going Concern
	As reflected in the accompanying financial statements, the Company had a net loss of approximately $3,520,000 and net cash and cash equivalents used in operations of approximately $1,316,000 for the nine months ended September 30, 2013. The Company has an accumulated deficit of approximately $44,011,000 and a working capital deficit of approximately $1,120,000 at September 30, 2013. The Company does not yet have a history of financial stability. Historically, the principal source of liquidity has been the issuance of debt and equity securities. These factors raise substantial doubt about the Company’s ability to continue as a going concern.
	The ability of the Company to continue as a going concern is dependent on management's plans, which include further implementation of its business plan and continuing to raise funds through debt and/or equity raises.
	The accompanying financial statements have been prepared on a going concern basis, which contemplates the realization of assets and the satisfaction of liabilities in the normal course of business. These financial statements do not include any adjustments relating to the recovery of the recorded assets or the classification of the liabilities that might be necessary should the Company be unable to continue as a going concern.

Significant_Accounting_Policie

Significant Accounting Policies	9 Months Ended
	Sep. 30, 2013
Accounting Policies [Abstract]	'
Significant Accounting Policies [Text Block]	'
	Note 3 - Significant Accounting Policies
	Basis of Presentation
	The accompanying unaudited interim condensed consolidated financial statements have been prepared in accordance with accounting principles generally accepted in the United States of America (“GAAP”) for interim financial information and pursuant to the instructions to Form 10-Q and Article 8 of Regulation S-X of the United States Securities and Exchange Commission (“SEC”). Certain information or footnote disclosures normally included in financial statements prepared in accordance with accounting principles generally accepted in the United States of America have been condensed or omitted, pursuant to the rules and regulations of the SEC for interim financial reporting. Accordingly, they do not include all the information and footnotes necessary for a comprehensive presentation of financial position, results of operations, or cash flows. It is our opinion, however, that the accompanying unaudited interim condensed consolidated financial statements include all adjustments, consisting of a normal recurring nature, which are necessary for a fair presentation of the financial position, operating results and cash flows for the periods presented.
	The accompanying unaudited interim condensed consolidated financial statements should be read in conjunction with our Annual Report on Form 10-K for the year ended December 31, 2012 as filed with the SEC, which contains the audited financial statements and notes thereto, together with Management’s Discussion and Analysis, for the years ended December 31, 2012 and 2011. The financial information as of December 31, 2012 is derived from the audited financial statements presented in our Annual Report on Form 10-K for the year ended December 31, 2012. The interim results for the three and nine months ended September 30, 2013 are not necessarily indicative of the results to be expected for the year ending December 31, 2013 or for any future interim periods.
	Principles of Consolidation
	The accompanying unaudited interim condensed consolidated financial statements include the accounts of uSell and its wholly-owned subsidiaries. All significant intracompany balances and transactions have been eliminated in consolidation.
	Use of Estimates
	The preparation of unaudited interim condensed consolidated financial statements in conformity with GAAP requires management to make estimates and assumptions that affect the reported amounts of assets and liabilities and disclosure of contingent assets at liabilities at the date of the consolidated financial statements and the reported amounts of revenues and expenses during the reporting period.
	Making estimates requires management to exercise significant judgment. It is at least reasonably possible that the estimate of the effect of a condition, situation or set of circumstances that existed at the date of the unaudited interim condensed consolidated financial statements, which management considered in formulating its estimate could change in the near term due to one or more future confirming events. Accordingly, the actual results could differ significantly from our estimates.
	Reclassification
	We have reclassified certain prior period amounts to conform to the current period presentation. These reclassifications have no effect on the financial position or on the results of operations or cash flows for the periods presented.
	Cash and Cash Equivalents
	All highly liquid investments with an original maturity of 90 days or less when purchased are considered to be cash equivalents. Cash equivalents are stated at cost, which approximates market value. Cash equivalents generally consist of money market accounts.
	We minimize credit risk associated with cash by periodically evaluating the credit quality of our primary financial institution. At times, our cash may exceed the Federal Deposit Insurance Corporation (“FDIC”) insurance limit. On September 30, 2013 and December 31, 2012, our deposits exceeded the FDIC limit by approximately $519,000 and $1.4 million, respectively.
	Accounts Receivable and Other Receivables
	Accounts receivable and other receivables represent obligations from our customers. We periodically evaluate the collectability of our accounts receivable and other receivables and consider the need to record an allowance for doubtful accounts based upon historical collection experience and specific information. Actual amounts could vary from the recorded estimates. Our allowance for doubtful accounts was $51,400 and $100,299 at September 30, 2013 and December 31, 2012, respectively.
	Intangible Assets
	Our intangible assets pertain to capitalized software costs and our website domain address. We capitalize costs related to software developed or obtained for internal use when management commits to funding the project, the project completes the preliminary project stage and the software will be used to perform the function intended. Capitalization of such costs ceases when the project is substantially complete and ready for its intended use.
	We periodically review the carrying values of our long-lived assets when events or changes in circumstances indicate that it is more likely than not that their carrying values may exceed their fair values, and record an impairment charge when considered necessary. When circumstances indicate that an impairment of value may have occurred, we test such assets for recoverability by comparing the estimated undiscounted future cash flows expected to result from the use of such assets and their eventual disposition to their carrying amounts. If the undiscounted future cash flows are less that the carrying amount of the asset, an impairment loss, measured as the excess of the carrying amount of the asset over its estimated fair value, is recognized. Fair value, for purposes of calculating impairment, is measured based on estimated future cash flows, discounted at a market rate of interest.
	Convertible Instruments
	We review all of our convertible instruments for the existence of an embedded conversion feature which may require bifurcation, if certain criteria are met. These criteria include circumstances in which:
		a)	The economic characteristics and risks of the embedded derivative instrument are not clearly and closely related to the economic characteristics and risks of the host contract,
		b)	The hybrid instrument that embodies both the embedded derivative instrument and the host contract is not remeasured at fair value under otherwise applicable GAAP with changes in fair value reported in earnings as they occur, and
		c)	A separate instrument with the same terms as the embedded derivative instrument would be considered a derivative instrument subject to certain requirements (except for when the host instrument is deemed to be conventional).
	A bifurcated derivative financial instrument may be required to be recorded at fair value and adjusted to market at each reporting period end date. In addition, we may be required to classify certain stock equivalents issued in connection with the underlying debt instrument as derivative liabilities.
	For convertible instruments that we have determined should not be bifurcated from their host instruments, we record discounts to convertible notes for the intrinsic value of conversion options embedded in debt instruments based upon the differences between the fair value of the underlying common stock at the commitment date of the note transaction and the effective conversion price embedded in the note. Debt discounts under these arrangements are amortized over the term of the related debt to their earliest date of redemption. Also when necessary, we record deemed dividends for the intrinsic value of conversion options embedded in preferred shares based upon the differences between the fair value of the underlying common stock at the commitment date of the financing transaction and the effective conversion price embedded in the preferred shares.
	Finally, if necessary, we will determine the existence of liquidated damage provisions. Liquidated damage provisions are not marked to market, but evaluated based upon the probability that a related liability should be recorded.
	Common Stock Purchase Warrants and Derivative Financial Instruments
	We review any common stock purchase warrants and other freestanding derivative financial instruments at each balance sheet date and classify them on our balance sheet as:
		a)	Equity if they (i) require physical settlement or net-share settlement, or (ii) gives us a choice of net-cash settlement or settlement in our own shares (physical settlement or net-share settlement), or
		b)	Assets or liabilities if they (i) require net-cash settlement (including a requirement to net cash settle the contract if an event occurs and if that event is outside our control), or (ii) give the counterparty a choice of net-cash settlement or settlement in shares (physical settlement or net-share settlement).
	We assess classification of our common stock purchase warrants and other freestanding derivatives at each reporting date to determine whether a change in classification between assets and liabilities is required.
	Revenue Recognition
	Revenue is recognized when all of the following conditions exist: (1) persuasive evidence of an arrangement exists, (2) delivery has occurred, (3) the sales price is fixed or determinable, and (4) collectability is reasonably assured.
	Consumer Electronics Referrals
	Individuals responding to our advertising campaigns come to our website where they search our database for the item they wish to sell. They are prompted to answer a number of questions regarding the condition of the item and which associated accessories they have, if any. Upon completion of the appraisal questions, they are presented with a listing of offers to purchase their item from our partners. We earn a fee for providing our partners with customers and recognize revenue upon acceptance of the partner’s offer by the Consumer. We receive this fee regardless of whether the Consumer ultimately sends in the device. We record payments received from partners in advance of offer acceptance as deferred revenue at the time payment is received.
	Until January 2013, all our partners paid similar fees per referral. The Company received a higher fee for premium electronics, such as smartphones and iPhones, and a lower fee for non-premium electronics.
	Beginning in January 2013, we changed our fee structure with our partners. Our partners now pay fees based on the demand for the individual item which the Consumer is seeking to sell. Fees are no longer based on the value of the item sold. All other terms of our agreements with our partners remained the same.
	Fulfillment Revenue
	In December 2012, we began to offer fulfillment services on behalf of our partners for the items sold by Consumers. We act as the agent in these transactions, passing orders booked by our partners to our vendors, who then assemble the kits and mail them directly to the consumers. We earn a standard fee from our partners and recognize revenue upon shipment of the kits to the Consumers. We evaluated the presentation of revenue on a gross versus net basis and determined that since we perform as an agent without assuming the risks and rewards of ownership of the goods, revenue should be reported on a net basis.
	Advertising Revenue
	Advertising revenues primarily come from payments for text-based sponsored links and display advertisements. Generally, our advertisers pay us on a cost per click, or CPC basis, which means advertisers pay us only when someone clicks on one of their advertisements, or on a cost per thousand impression basis, or CPM. Paying on a CPM basis means that advertisers pay us based on the number of times their advertisements appear on our websites or mobile applications.
	Cost of Revenue
	Our cost of revenue pertaining to Consumer Electronics Referral revenue consists primarily of costs to maintain our website, including depreciation expense on technology platform software.
	Advertising
	Advertising costs are expensed as they are incurred and are included in sales and marketing expenses. Advertising expense amounted to $1,276,099 and $699,148 for the three months ended September 30, 2013 and 2012, respectively, and $3,166,895 and $1,640,702 for the nine months ended September 30, 2013 and 2012, respectively.
	Share-Based Payment Arrangements
	We account for stock options in accordance with Accounting Standards Codification (“ASC”) 718: Compensation - Stock Compensation. ASC 718 requires generally that all equity awards be accounted for at their “fair value.” This fair value is measured on the grant date for stock-settled awards, and at subsequent exercise or settlement for cash-settled awards. Fair value is equal to the underlying value of the stock for “full-value” awards such as restricted stock and performance shares, and estimated using an option-pricing model with traditional inputs for “appreciation” awards such as stock options and stock appreciation rights.
	Costs equal to these fair values are recognized ratably over the requisite service period based on the number of awards that are expected to vest, or in the period of grant for awards that vest immediately and have no future service condition. For awards that vest over time, cumulative adjustments in later periods are recorded to the extent actual forfeitures differ from our initial estimates: previously recognized compensation cost is reversed if the service or performance conditions are not satisfied and the award is forfeited. The expense resulting from share-based payments is recorded in cost of goods sold or general and administrative expense, depending on the nature of the services provided.
	Subsequent modifications to outstanding awards result in incremental cost if the fair value is increased as a result of the modification. Thus, a value-for-value stock option repricing or exchange of awards in conjunction with an equity restructuring does not result in additional compensation cost.
	Net Loss per Share
	Basic loss per share (“EPS”) is computed by dividing net loss available to common stockholders by the weighted average number of common shares outstanding during the period, excluding the effects of any potentially dilutive securities. Diluted EPS gives effect to all dilutive potential of shares of common stock outstanding during the period including stock options or warrants, using the treasury stock method (by using the average stock price for the period to determine the number of shares assumed to be purchased from the exercise of stock options or warrants) and convertible debt or convertible preferred stock, using the if-converted method. Diluted EPS excludes all dilutive potential of shares of common stock if their effect is anti-dilutive.
	The computation of basic and diluted loss per share at September 30, 2013 and 2012 excludes the common stock equivalents of the following potentially dilutive securities because their inclusion would be anti-dilutive:
			For the Three and Nine Months
			Ended September 30,
			2013		2012
	Convertible Notes Payable		4,750,000		-
	Convertible Series A Preferred Stock		-		889,530
	Convertible Series B Preferred Stock		930,035		1,977,961
	Convertible Series C Preferred Stock		-		-
	Unvested restricted stock		3,385,000		-
	Stock Warrants		8,144,053		8,254,562
	Stock Options		7,147,746		6,309,147
		24,356,834		17,431,200
Legal Proceedings
From time to time, we are a party to or otherwise involved in legal proceedings arising in the normal and ordinary course of business. As of the date of this report, we are not aware of any proceeding, threatened or pending, against us which, if determined adversely, would have a material effect on our business, results of operations, cash flows or financial position.
In August 2011, the Florida Attorney General (the “AG”) initiated an official investigation into whether or not we engaged in unfair trade practices in violation of its “Little FTC Act.” The investigation was due to consumer complaints. Under Florida law, the remedies included actual damages, civil penalties, and attorneys’ fees. We provided a comprehensive response to the AG demonstrating that we acted properly. In April 2012, we met with the AG to discuss the matter and address their concerns. The AG submitted a proposed settlement in which the Company would reimburse the AG $20,000 for the costs of the investigation. In March 2013, we entered into a Settlement Agreement with the AG, pursuant to which we agreed to reimburse the AG $20,000 for investigative costs and My Gold Envelope, Inc., our subsidiary, agreed not to engage in the precious metals business. The Company paid the amount owed to the AG during the nine months ended September 30, 2013.
Customer Concentrations
The following table shows significant concentrations in our revenues and accounts receivable for the periods indicated.
		Percentage of						Percentage of
		Revenue During the						Revenue During the						Percentage of Accounts
		Three Months Ended						Nine Months Ended						Receivable at
		September 30,						September 30,						September 30,			December 31,
		2013			2012			2013			2012			2013			2012
Partner A			27	%		-			27	%		-			24	%		22	%
Partner B			20	%		19	%		20	%		16	%		28	%		15	%
Partner C			9	%		20	%		8	%		19	%		7	%		11	%
Partner D			-			15	%		1	%		14	%		3	%		17	%
Partner E			-			11	%		-			5	%		-			-
Partner F			-			11	%		2	%		5	%		-			4	%
Partner G			-			4	%		-			21	%		-			-
Partner H			-			-			-			-			19	%		-
Recent Accounting Pronouncements
There are no recent accounting pronouncements that have had a material impact on our unaudited condensed consolidated financial statements.

Fair_Value

Fair Value	9 Months Ended
	Sep. 30, 2013
Fair Value Disclosures [Abstract]	'
Fair Value Disclosures [Text Block]	'
	Note 4 - Fair Value
	The fair value of our financial assets and liabilities reflects our estimate of amounts that we would have received in connection with the sale of the assets or paid in connection with the transfer of the liabilities in an orderly transaction between market participants at the measurement date. In connection with measuring the fair value of our assets and liabilities, we seek to maximize the use of observable inputs (market data obtained from independent sources) and to minimize the use of unobservable inputs (internal assumptions about how market participants would price assets and liabilities). The following fair value hierarchy is used to classify assets and liabilities based on the observable inputs and unobservable inputs used in order to value the assets and liabilities:
		Level 1:	Quoted prices in active markets for identical assets or liabilities. An active market for an asset or liability is a market in which transactions for the asset or liability occur with sufficient frequency and volume to provide pricing information on an ongoing basis.
		Level 2:	Observable inputs other than Level 1 inputs. Examples of Level 2 inputs include quoted prices in active markets for similar assets or liabilities and quoted prices for identical assets or liabilities in markets that are not active.
		Level 3:	Unobservable inputs based on our assessment of the assumptions that market participants would use in pricing the asset or liability.
	The following are the major categories of assets and liabilities measured at fair value on a nonrecurring basis at September 30, 2013 and December 31, 2012, using quoted prices in active markets for identical assets (Level 1); significant other observable inputs (Level 2); and significant unobservable inputs (Level 3):
			At September 30, 2013				At December 31, 2012
			Assets		Liabilities		Assets		Liabilities
	Level 1
	None		$	-	$	-	$	-	$	-
	Level 2
	None			-		-		-		-
	Level 3
	Derivative liability			-		935,343		-		153,776
			$	-	$	935,343	$	-	$	153,776
	The following table reflects the change in fair value of our derivative liabilities for the nine months ended September 30, 2013:
			Liabilities
	Balance at beginning of period		$	153,776
	Change in value of derivative liability - Series A preferred stock			-47,876
	Reclassification of beneficial conversion feature to additional paid in capital - Series A preferred stock			-105,900
	Derivative liability arising from issuance of convertible notes payable			952,259
	Change in value of derivative liability - convertible notes			-16,916
	Balance at end of period		$	935,343
	We have determined the estimated fair value amounts using available market information and appropriate methodologies. However, considerable judgment is required in interpreting market data to develop the estimates of fair value. The estimates presented are not necessarily indicative of the amounts that we could realize in a current market exchange. The use of different market assumptions and/or estimation methodologies may have a material effect on the estimated fair value amounts. We have based these fair value estimates on pertinent information available as of the respective balance sheet dates and have determined that, as of such dates, the carrying value of all financial instruments approximates fair value.

Other_Receivables

Other Receivables	9 Months Ended
	Sep. 30, 2013
Other Receivables [Abstract]	'
Other Receivables [Text Block]	'
	Note 5 – Other Receivables
	During the nine months ended September 30, 2013, the Company entered into two promissory notes with two partners, whereby certain accounts receivable due to the Company were converted into promissory notes. One of the promissory notes, entered into on February 27, 2013 for $65,771, requires weekly payments of $1,028, including interest, has a stated interest rate of 5% per year, and is due on June 4, 2014. As of September 30, 2013, the balance owing on this note is $43,767. The second promissory note, entered into on February 14, 2013, as amended on May 8, 2013, requires weekly payments of $500, has no stated interest rate and is due to be repaid on July 30, 2014. As of September 30, 2013, the balance owing on this note is $20,757.
	Based upon the uncertainty of the collectability of these amounts, the Company has recorded an allowance for doubtful accounts of $45,000 as of September 30, 2013.

Intangible_Assets

Intangible Assets	9 Months Ended
	Sep. 30, 2013
Goodwill and Intangible Assets Disclosure [Abstract]	'
Intangible Assets Disclosure [Text Block]	'
	Note 6 – Intangible Assets
	Intangible assets consist of the following:
		Capitalized		Website
		Software		Domain
	Gross value at September 30, 2013	$	1,158,622	$	67,752
	Accumulated amortization at September 30, 2013		-411,544		-67,752
	Net value at September 30, 2013	$	747,078	$	-
	Gross value at December 31, 2012	$	777,033	$	67,752
	Accumulated amortization at December 31, 2012		-155,102		-65,530
	Net value at December 31, 2012	$	621,931	$	2,222
	Our intangible assets all have a definite life and are amortized on a straight-line basis over their estimated useful lives of three years. Amortization expense amounted to $116,593 and $258,664 for the three and nine months ended September 30, 2013, respectively, and $55,746 and $96,353 for the three and nine months ended September 30, 2012, respectively.
	Future annual estimated amortization expense is summarized as follows:
	Years ending December 31,
	2013 (remaining three months)	$	96,169
	2014		384,275
	2015		233,733
	2016		32,901
		$	747,078

Convertible_Notes

Convertible Notes	9 Months Ended
	Sep. 30, 2013
Convertible Notes [Abstract]	'
Convertible Notes [Text Block]	'
	Note 7 – Convertible Notes
	During the three months ended September 30, 2013, we borrowed $950,000 and issued convertible notes payable (the “Convertible Notes”) which we used for working capital purposes. The Convertible Notes are convertible at $0.20 per share, are due two years from the date of the investment and bear interest of 5% per annum payable in common stock upon maturity or conversion. The Convertible Notes automatically convert if the Company consummates (i) a financing of at least $1 million in which it issues common stock or common stock equivalents for a price greater than $0.25 per share or (ii) a change of control transaction whereby a majority of the Company’s outstanding voting stock is sold or there is a sale of substantially all of the Company’s assets, or (iii) the closing price of the Company’s common stock is more than $0.30 for 10 consecutive trading days. Additionally, investors will have price protection on future non-exempted issuances at a price lower than $0.20 per share of common stock or common stock equivalent.
	At the time of issuance, we determined that the price protection feature on the Convertible Notes constituted a derivative liability and estimated the fair value of such liability to be $952,259 using the Black-Scholes option pricing model using the following weighted average assumptions:
	Risk-free interest rate	0.32 - 0.40	%
	Expected dividend yield	0	%
	Expected volatility	273.15 – 276.15	%
	Expected life	2 years
	Expected forfeitures	0	%
	We recorded the fair value of the liability of $952,259 as a derivative liability since the price protection feature of the Convertible Notes represents a variable conversion feature. Of this amount, we recorded $924,125 as a discount to the Convertible Notes and $28,134 as derivative expense.
	On September 30, 2013, we determined that the fair value of the derivative liability pertaining to the Convertible Notes was $935,343 using the Black-Scholes option pricing model using the following weighted average assumptions:
	Risk-free interest rate	0.33	%
	Expected dividend yield	0	%
	Expected volatility	276	%
	Expected life	1.8 – 2.0 years
	Expected forfeitures	0	%
	We recorded a gain of $16,916 during the three months ended September 30, 2013, representing the net change in the fair value of the derivative liability from inception through September 30, 2013.
	The discount of $924,124 is being accreted to non-cash interest expense over the contractual term of the Convertible Notes. During the three and nine months ended September 30, 2013, accretion of the discount amounted to $92,343. Contractual interest expense on the Convertible Notes amounted to $9,363 for the three and nine months ended September 30, 2013.
	The Company incurred fees associated with the closing of the Convertible Notes of $9,090. These amounts have been recorded as other assets in the accompanying condensed consolidated balance sheet, and are being amortized to interest expense over the contractual term of the Convertible Notes.
	The components of Convertible Notes at September 30, 2013 are as follows:
					Interest				Conversion
				Balance	Rate		Maturity		Price
	Balance - December 31, 2012		$	-
	Borrowings			950,000	5	%	July 5, 2015 through Septempber 19, 2015	$	0.2
	Unamortized debt discount			-831,782
	Balance - September 30, 2013			118,218

Stockholders_Equity_Deficit

Stockholders' Equity (Deficit)	9 Months Ended
	Sep. 30, 2013
Stockholders' Equity Note [Abstract]	'
Stockholders' Equity Note Disclosure [Text Block]	'
	Note 8 - Stockholders’ Equity (Deficit)
	Convertible Series A Preferred Stock
	On November 18, 2011, our Board authorized the sale of up to 10,000,000 shares of Convertible Series A Preferred Stock (“2011 Series A PS”), with a par value of $0.0001 per share. The 2011 Series A PS had:
		a)	Seniority and a liquidation preference over all classes of common stock, but subordinate to our Series B Preferred Stock and Series C Preferred Stock;
		b)	Voting rights and powers equal to the voting rights and powers of our common stock. Each share of 2011 Series A PS is entitled to the number of votes that the holder would be entitled to upon the conversion of the shares into common stock;
		c)	A stated liquidation value of $1 per share;
		d)	No stated dividends; and
		e)	Automatic conversion (subject to blocking provisions for certain significant shareholders) into common shares upon the consummation of the 1-for-52.4846 reverse stock split effected on June 8, 2012 at a rate of five common shares for each share of 2011 Series A PS. Shares of the 2011 Series A PS were not subject to the Reverse Split.
	During March 2013, as a result of the conversion of our 2012 Series D PS (discussed below), all of the outstanding 177,906 shares of our Convertible Series A Preferred Stock (“2011 Series A PS”) automatically converted (as a result of no longer being subject to a 9.99% conversion blocker) into 889,530 shares of our common stock, at a conversion rate of 5 common shares for each share of Series 2011 A PS. Accordingly, we reclassified $105,900 of derivative liability, representing the fair value of the 177,906 shares of 2011 Series A PS immediately prior to the conversion, to additional paid in capital, and recorded a gain of $47,876 for the remaining derivative liability pertaining to the 2011 Series A PS during the nine months ended September 30 2013.
	We determined that the fair value of the derivative liability pertaining to the 177,906 shares of 2011 Series A PS immediately prior to the conversion was $105,900 using the Black-Scholes option pricing model based on the following weighted average variables:
	Expected dividends	0	%
	Expected volatility	214.26	%
	Expected term	4 years
	Risk free interest rate	0.81	%
	Convertible Series B Preferred Stock
	On August 3, 2010, our Board authorized the sale of up to $4,000,000 of Units in a private placement (the “August 2010 PP”), whereby each Unit consisted of 100,000 shares of Convertible Series B Preferred Stock, with a par value of $0.0001 per share, (“2010 Series B PS”) and 47,633 warrants to purchase our common stock.
	The 2010 Series B PS had:
		(a)	Seniority to all classes of common and preferred stock existing or issued in the future;
		(b)	Voting rights and powers equal to the voting rights and powers of our common stock. Each share of 2010 Series B PS is entitled to the number of votes that the holder would be entitled to upon the conversion of the shares into common stock;
		(c)	A stated liquidation value of $1 per share, and a liquidation preference of the greater of $1 per share, or the amount that would be due if all 2010 Series B PS shares had been converted to common stock immediately prior to the liquidation event;
		(d)	No stated dividends;
		(e)	An option by the holder to convert each share into common shares at a rate of 0.9527 shares of common for each share of 2010 Series B PS;
		(f)	Conversion price protection whereby if, in the twelve months following the date of the filing of the amended certificate of designation with the State of Delaware (August 16, 2010), we sell any stock for a price less than $0.02 per share, then the conversion price will be adjusted to reflect the lowest price for which the shares were sold.
	In March 2013, holders of 1,100,000 shares of our Convertible Series B Preferred Stock (“2010 Series B PS”) converted their shares into 1,047,966 shares of common stock, at a conversion rate of .9527 common shares for each share of 2010 Series B PS.
	Series D Preferred Stock
	On April 24, 2012, our Board authorized the sale of up to 350,000 shares of Series D Preferred Stock (“2012 Series D PS”), with a par value of $0.0001 per share. The 2012 Series D PS had:
		a)	A liquidation preference equal to $10.00 per share;
		b)	No voting rights; and
		c)	No stated dividends; and
		d)	Were convertible into common shares at a rate of 50 shares of common for each share of 2012 Series D PS (see below).
	During the third quarter of 2012, our Board amended the conversion rights on the 2012 Series D PS such that it becomes convertible immediately prior to the closing of a combined transaction or the occurrence of the Liquidation Event, both as defined in the Certificate of Designation, as amended.
	In March 2013, the Company amended the conversion rights on its outstanding 2012 Series D PS giving its holders the option to convert their 2012 Series D PS shares at their discretion. Subsequently, holders of all 350,000 shares of 2012 Series D PS elected to convert their 2012 Series D PS into 17,500,000 shares of common stock, at a conversion rate of 50 common shares for each share of 2012 Series D PS.
	Shares Granted to Directors, Consultants and Employees
	During February 2013, we granted 3,500,000 fully vested shares of common stock, having a fair value of $437,500 based on the quoted closing trading price of our common stock as of the grant date, to our Chief Executive Officer. We recorded $437,500 as compensation expense pertaining to this grant during the nine months ended September 30, 2013.
	In June 2013, the Company entered into a one year Investor Relations agreement with a third party consultant. Pursuant to the terms of the agreement, the Company is required to pay a monthly cash fee of $3,000 and issued 270,000 shares of its common stock, with 67,500 shares vesting on a quarterly basis, beginning on the effective date of June 10, 2013. As of September 30, 2013, 135,000 shares, having a fair value of $23,625 based on the quoted closing trading price of our common stock as of the grant date, have vested. This amount has been recorded as a prepaid expense and is being amortized over the service term. We recorded $12,938 and $15,188 as professional fees expense pertaining to this grant during the three and nine months ended September 30, 2013, respectively.
	In June 2013, the Company granted 20,000 fully-vested shares of common stock, having a fair value of $4,000 based on the quoted closing trading price of our common stock as of the grant date, to a third party consultant for services provided. We recorded $4,000 as professional fees expense pertaining to this grant during the nine months ended September 30, 2013.
	Including prior period grants and the above grant, we recorded non-cash compensation expense of $102,938 and $917,161 for the three months ended September 30, 2013 and 2012, respectively, and $757,138 and $,1867,097 for the nine months ended September 30, 2013 and 2012, respectively, pertaining to stock grants.
	Warrants
	The following summarizes our warrant activity for the nine months ended September 30, 2013:
							Weighted
							Average
					Weighted		Remaining
			Number of		Average		Contractual Life
			Warrants		Exercise Price		(in Years)
	Outstanding - December 31, 2012			8,218,837	$	0.27		4
	Granted			-		-
	Exercised			-		-
	Cancelled/Forfeited			-74,784		7.86
	Outstanding - September 30, 2013			8,144,053	$	0.2		3.3
	Exercisable - September 30, 2013			8,144,053	$	0.2		3.3
	The aggregate intrinsic value of the warrants at September 30, 2013 and December 31, 2012 was $81,250 and $0, respectively. There was no expense pertaining to warrants recorded during the nine months ended September 30, 2013.
	Stock Option Grants
	During the first quarter of 2013, we granted 600,000 stock options to employees for future services. The options are exercisable at an exercise price of $0.20 per share over a five-year term and vest over 4 years. These options had a fair value of $82,399 using the Black-Scholes option-pricing model with the following assumptions:
	Risk-free interest rate	0.85	%
	Expected dividend yield	0	%
	Expected volatility	214.25-214.78	%
	Expected life	5 years
	Expected forfeitures	0	%
	We recorded $5,149 and $11,343 during the three and nine months ended September 30, 2013, respectively, as compensation expense pertaining to this grant.
	During the second quarter of 2013, we granted 175,000 stock options to employees for future services. The options are exercisable at an exercise prices ranging from $0.20 to $0.30 per share over a five-year term and vest over 4 years. These options had a fair value of $33,400 using the Black-Scholes option-pricing model with the following assumptions:
	Risk-free interest rate		0.54-0.58	%
	Expected dividend yield		0	%
	Expected volatility		204.36-214.90	%
Expected life		5 years
Expected forfeitures		0	%
We recorded $2,088 and $7,394 during the three and nine months ended September 30, 2013, respectively, as compensation expense pertaining to this grant.
During the third quarter of 2013, we granted 125,000 stock options to employees for future services. The options are exercisable at an exercise price of $0.20 per share over a five-year term and vest over 4 years. These options had a fair value of $22,145 using the Black-Scholes option-pricing model with the following assumptions:
Risk-free interest rate		1.33	%
Expected dividend yield		0	%
Expected volatility		216.6	%
Expected life		5 years
Expected forfeitures		0	%
Including prior period grants and the above grants, we recorded non-cash compensation expense of $295,961 and $714,903 for the three months ended September 30, 2013 and 2012, respectively, and $1,061,440 and $1,068,264 for the nine months ended September 30, 2013 and 2012, respectively, pertaining to stock option grants.
The following table summarizes our stock option activity for the nine months ended September 30, 2013:
						Weighted Average
				Weighted		Remaining
		Number of		Average Exercise		Contractual Life		Aggregate
		Options		Price		(in Years)		Intrinsic Value
Outstanding - December 31, 2012			6,594,165	$	0.41		4.8	$	-
Granted			900,000		0.2
Exercised			-		-
Forfeited or Canceled			-346,419		0.26
Outstanding - September 30, 2013			7,147,746	$	0.39		4.1	$	-
Exercisable - September 30, 2013			4,456,444	$	0.48		4.3	$	-
The following table summarizes our stock option activity for non-vested options for the nine months ended September 30, 2013:
				Weighted
		Number of		Average Grant
		Options		Date Fair Value
Balance at December 31, 2012			3,956,481	$	0.56
Granted			900,000
Vested			-1,836,698
Forfeited or Canceled			-328,481
Balance at September 30, 2013			2,691,302	$	0.42
Restricted Stock Awards
On December 21, 2012, we granted 6,000,000 shares of restricted common stock to our Chief Executive Officer. Of these shares, 500,000 were fully vested on the date of grant and the remaining shares were scheduled to vest in equal increments of 250,000 shares over a 22-month period, with the first vesting date being January 10, 2013, subject to continued employment on each applicable vesting date. The fair value of the common stock at the date of grant was $0.12 per share based upon our closing market price on the date of grant. The aggregate grant date fair value of the award amounted to $720,000, which will be recognized as compensation expense over the vesting period. We recorded $90,000 and $270,000 of compensation expense during the three and nine months ended September 30, 2013, respectively, with respect to this award. On October 16, 2013, our Chief Executive Officer resigned from his position and all unvested shares were forfeited (see Note 9).
A summary of the restricted stock award activity for the nine months ended September 30, 2013 is as follows:
		Number of
		Shares
Unvested Outstanding at December 31, 2012			5,500,000
Granted			290,000
Vested			-2,405,000
Unvested Outstanding at September 30, 2013			3,385,000

Subsequent_Events

Subsequent Events	9 Months Ended
	Sep. 30, 2013
Subsequent Events [Abstract]	'
Subsequent Events [Text Block]	'
	Note 9 – Subsequent Events
	In October 2013, Mr. Sergio Zyman resigned as Chairman of the Board of Directors, a director  and as Chief Executive Officer of the Company. In connection with his resignation as Chairman and Chief Executive Officer,  4,500,000 shares of restricted common stock were forfeited. In connection with his resignation, 1,000,000 fully vested options were also cancelled. The Company and Mr. Zyman are in disagreement over the terms on which Mr. Zyman agreed to cancel shares of common stock and options. On October 16, 2013, Mr. Michael Brauser was appointed Chairman of the Board of the Company, replacing Mr. Zyman. Additionally, on the same date, Mr. Daniel Brauser, the Company’s President, was appointed interim Chief Executive Officer and replaced Mr. Zyman.
	On October 18, 2013 the Company granted an aggregate of 1,000,000 shares of restricted common stock to two of its advisors for future services to be provided. The restricted stock vests quarterly over a three year period with the first vesting date being December 31, 2013, subject to continued service on each applicable vesting date. Additionally, the restricted stock will automatically vest under certain circumstances including in the event of a change of control of the Company.
	On October 30, 2013, the Company amended its 2008 Equity Incentive Plan (the “Plan”) to increase the aggregate number of shares of common stock by 3,750,000. The Company is now authorized to issue 4,264,437 shares under the Plan.
	Effective October 31, 2013, the Company granted 2,750,000 restricted stock units (“RSUs”) to its directors. The RSUs vest annually over a five year period with the first vesting date being October 31, 2014, subject to continued service on each applicable vesting date. Additionally, the RSUs will automatically vest under certain circumstances including in the event of a change of control of the Company. The RSUs will have no voting rights or dividend rights. The fair value of the common stock at the date of grant is $0.23 per share based upon our closing market price on the date of grant. The aggregate grant date fair value of the award amounts to $632,500, which will be recognized as compensation expense over the vesting period.
	During October 2013, we issued $170,000 of Convertible Notes, pursuant to the same terms and conditions as those described in Note 7.
	On November 11, 2013, one of our investors converted $100,000 of his Convertible Notes, plus accrued interest, into 502,705 shares of the Company’s common stock.

Significant_Accounting_Policie1

Significant Accounting Policies (Policies)	9 Months Ended
	Sep. 30, 2013
Accounting Policies [Abstract]	'
Basis Of Accounting Policy [Policy Text Block]	'
	Basis of Presentation
	The accompanying unaudited interim condensed consolidated financial statements have been prepared in accordance with accounting principles generally accepted in the United States of America (“GAAP”) for interim financial information and pursuant to the instructions to Form 10-Q and Article 8 of Regulation S-X of the United States Securities and Exchange Commission (“SEC”). Certain information or footnote disclosures normally included in financial statements prepared in accordance with accounting principles generally accepted in the United States of America have been condensed or omitted, pursuant to the rules and regulations of the SEC for interim financial reporting. Accordingly, they do not include all the information and footnotes necessary for a comprehensive presentation of financial position, results of operations, or cash flows. It is our opinion, however, that the accompanying unaudited interim condensed consolidated financial statements include all adjustments, consisting of a normal recurring nature, which are necessary for a fair presentation of the financial position, operating results and cash flows for the periods presented.
	The accompanying unaudited interim condensed consolidated financial statements should be read in conjunction with our Annual Report on Form 10-K for the year ended December 31, 2012 as filed with the SEC, which contains the audited financial statements and notes thereto, together with Management’s Discussion and Analysis, for the years ended December 31, 2012 and 2011. The financial information as of December 31, 2012 is derived from the audited financial statements presented in our Annual Report on Form 10-K for the year ended December 31, 2012. The interim results for the three and nine months ended September 30, 2013 are not necessarily indicative of the results to be expected for the year ending December 31, 2013 or for any future interim periods.
Consolidation, Policy [Policy Text Block]	'
	Principles of Consolidation
	The accompanying unaudited interim condensed consolidated financial statements include the accounts of uSell and its wholly-owned subsidiaries. All significant intracompany balances and transactions have been eliminated in consolidation.
Use Of Estimates, Policy [Policy Text Block]	'
	Use of Estimates
	The preparation of unaudited interim condensed consolidated financial statements in conformity with GAAP requires management to make estimates and assumptions that affect the reported amounts of assets and liabilities and disclosure of contingent assets at liabilities at the date of the consolidated financial statements and the reported amounts of revenues and expenses during the reporting period.
	Making estimates requires management to exercise significant judgment. It is at least reasonably possible that the estimate of the effect of a condition, situation or set of circumstances that existed at the date of the unaudited interim condensed consolidated financial statements, which management considered in formulating its estimate could change in the near term due to one or more future confirming events. Accordingly, the actual results could differ significantly from our estimates.
Reclassification, Policy [Policy Text Block]	'
	Reclassification
	We have reclassified certain prior period amounts to conform to the current period presentation. These reclassifications have no effect on the financial position or on the results of operations or cash flows for the periods presented.
Cash and Cash Equivalents, Policy [Policy Text Block]	'
	Cash and Cash Equivalents
	All highly liquid investments with an original maturity of 90 days or less when purchased are considered to be cash equivalents. Cash equivalents are stated at cost, which approximates market value. Cash equivalents generally consist of money market accounts.
	We minimize credit risk associated with cash by periodically evaluating the credit quality of our primary financial institution. At times, our cash may exceed the Federal Deposit Insurance Corporation (“FDIC”) insurance limit. On September 30, 2013 and December 31, 2012, our deposits exceeded the FDIC limit by approximately $519,000 and $1.4 million, respectively.
Trade And Other Accounts Receivable [Policy Text Block]	'
	Accounts Receivable and Other Receivables
	Accounts receivable and other receivables represent obligations from our customers. We periodically evaluate the collectability of our accounts receivable and other receivables and consider the need to record an allowance for doubtful accounts based upon historical collection experience and specific information. Actual amounts could vary from the recorded estimates. Our allowance for doubtful accounts was $51,400 and $100,299 at September 30, 2013 and December 31, 2012, respectively.
Intangible Assets, Finite-Lived, Policy [Policy Text Block]	'
	Intangible Assets
	Our intangible assets pertain to capitalized software costs and our website domain address. We capitalize costs related to software developed or obtained for internal use when management commits to funding the project, the project completes the preliminary project stage and the software will be used to perform the function intended. Capitalization of such costs ceases when the project is substantially complete and ready for its intended use.
	We periodically review the carrying values of our long-lived assets when events or changes in circumstances indicate that it is more likely than not that their carrying values may exceed their fair values, and record an impairment charge when considered necessary. When circumstances indicate that an impairment of value may have occurred, we test such assets for recoverability by comparing the estimated undiscounted future cash flows expected to result from the use of such assets and their eventual disposition to their carrying amounts. If the undiscounted future cash flows are less that the carrying amount of the asset, an impairment loss, measured as the excess of the carrying amount of the asset over its estimated fair value, is recognized. Fair value, for purposes of calculating impairment, is measured based on estimated future cash flows, discounted at a market rate of interest.
Convertible Financial Instruments [Policy Text Block]	'
	Convertible Instruments
	We review all of our convertible instruments for the existence of an embedded conversion feature which may require bifurcation, if certain criteria are met. These criteria include circumstances in which:
		a)	The economic characteristics and risks of the embedded derivative instrument are not clearly and closely related to the economic characteristics and risks of the host contract,
		b)	The hybrid instrument that embodies both the embedded derivative instrument and the host contract is not remeasured at fair value under otherwise applicable GAAP with changes in fair value reported in earnings as they occur, and
		c)	A separate instrument with the same terms as the embedded derivative instrument would be considered a derivative instrument subject to certain requirements (except for when the host instrument is deemed to be conventional).
	A bifurcated derivative financial instrument may be required to be recorded at fair value and adjusted to market at each reporting period end date. In addition, we may be required to classify certain stock equivalents issued in connection with the underlying debt instrument as derivative liabilities.
	For convertible instruments that we have determined should not be bifurcated from their host instruments, we record discounts to convertible notes for the intrinsic value of conversion options embedded in debt instruments based upon the differences between the fair value of the underlying common stock at the commitment date of the note transaction and the effective conversion price embedded in the note. Debt discounts under these arrangements are amortized over the term of the related debt to their earliest date of redemption. Also when necessary, we record deemed dividends for the intrinsic value of conversion options embedded in preferred shares based upon the differences between the fair value of the underlying common stock at the commitment date of the financing transaction and the effective conversion price embedded in the preferred shares.
	Finally, if necessary, we will determine the existence of liquidated damage provisions. Liquidated damage provisions are not marked to market, but evaluated based upon the probability that a related liability should be recorded.
Common Stock Purchase Warrants And Derivative Financial Instruments [Policy Text Block]	'
	Common Stock Purchase Warrants and Derivative Financial Instruments
	We review any common stock purchase warrants and other freestanding derivative financial instruments at each balance sheet date and classify them on our balance sheet as:
		a)	Equity if they (i) require physical settlement or net-share settlement, or (ii) gives us a choice of net-cash settlement or settlement in our own shares (physical settlement or net-share settlement), or
		b)	Assets or liabilities if they (i) require net-cash settlement (including a requirement to net cash settle the contract if an event occurs and if that event is outside our control), or (ii) give the counterparty a choice of net-cash settlement or settlement in shares (physical settlement or net-share settlement).
	We assess classification of our common stock purchase warrants and other freestanding derivatives at each reporting date to determine whether a change in classification between assets and liabilities is required.
Revenue Recognition, Policy [Policy Text Block]	'
	Revenue Recognition
	Revenue is recognized when all of the following conditions exist: (1) persuasive evidence of an arrangement exists, (2) delivery has occurred, (3) the sales price is fixed or determinable, and (4) collectability is reasonably assured.
	Consumer Electronics Referrals
	Individuals responding to our advertising campaigns come to our website where they search our database for the item they wish to sell. They are prompted to answer a number of questions regarding the condition of the item and which associated accessories they have, if any. Upon completion of the appraisal questions, they are presented with a listing of offers to purchase their item from our partners. We earn a fee for providing our partners with customers and recognize revenue upon acceptance of the partner’s offer by the Consumer. We receive this fee regardless of whether the Consumer ultimately sends in the device. We record payments received from partners in advance of offer acceptance as deferred revenue at the time payment is received.
	Until January 2013, all our partners paid similar fees per referral. The Company received a higher fee for premium electronics, such as smartphones and iPhones, and a lower fee for non-premium electronics.
	Beginning in January 2013, we changed our fee structure with our partners. Our partners now pay fees based on the demand for the individual item which the Consumer is seeking to sell. Fees are no longer based on the value of the item sold. All other terms of our agreements with our partners remained the same.
	Fulfillment Revenue
	In December 2012, we began to offer fulfillment services on behalf of our partners for the items sold by Consumers. We act as the agent in these transactions, passing orders booked by our partners to our vendors, who then assemble the kits and mail them directly to the consumers. We earn a standard fee from our partners and recognize revenue upon shipment of the kits to the Consumers. We evaluated the presentation of revenue on a gross versus net basis and determined that since we perform as an agent without assuming the risks and rewards of ownership of the goods, revenue should be reported on a net basis.
	Advertising Revenue
	Advertising revenues primarily come from payments for text-based sponsored links and display advertisements. Generally, our advertisers pay us on a cost per click, or CPC basis, which means advertisers pay us only when someone clicks on one of their advertisements, or on a cost per thousand impression basis, or CPM. Paying on a CPM basis means that advertisers pay us based on the number of times their advertisements appear on our websites or mobile applications.
Cost Of Revenue [Policy Text Block]	'
	Cost of Revenue
	Our cost of revenue pertaining to Consumer Electronics Referral revenue consists primarily of costs to maintain our website, including depreciation expense on technology platform software.
Advertising Costs, Policy [Policy Text Block]	'
	Advertising
	Advertising costs are expensed as they are incurred and are included in sales and marketing expenses. Advertising expense amounted to $1,276,099 and $699,148 for the three months ended September 30, 2013 and 2012, respectively, and $3,166,895 and $1,640,702 for the nine months ended September 30, 2013 and 2012, respectively.
Share-based Compensation, Option and Incentive Plans Policy [Policy Text Block]	'
	Share-Based Payment Arrangements
	We account for stock options in accordance with Accounting Standards Codification (“ASC”) 718: Compensation - Stock Compensation. ASC 718 requires generally that all equity awards be accounted for at their “fair value.” This fair value is measured on the grant date for stock-settled awards, and at subsequent exercise or settlement for cash-settled awards. Fair value is equal to the underlying value of the stock for “full-value” awards such as restricted stock and performance shares, and estimated using an option-pricing model with traditional inputs for “appreciation” awards such as stock options and stock appreciation rights.
	Costs equal to these fair values are recognized ratably over the requisite service period based on the number of awards that are expected to vest, or in the period of grant for awards that vest immediately and have no future service condition. For awards that vest over time, cumulative adjustments in later periods are recorded to the extent actual forfeitures differ from our initial estimates: previously recognized compensation cost is reversed if the service or performance conditions are not satisfied and the award is forfeited. The expense resulting from share-based payments is recorded in cost of goods sold or general and administrative expense, depending on the nature of the services provided.
	Subsequent modifications to outstanding awards result in incremental cost if the fair value is increased as a result of the modification. Thus, a value-for-value stock option repricing or exchange of awards in conjunction with an equity restructuring does not result in additional compensation cost.
Earnings Per Share, Policy [Policy Text Block]	'
	Net Loss per Share
	Basic loss per share (“EPS”) is computed by dividing net loss available to common stockholders by the weighted average number of common shares outstanding during the period, excluding the effects of any potentially dilutive securities. Diluted EPS gives effect to all dilutive potential of shares of common stock outstanding during the period including stock options or warrants, using the treasury stock method (by using the average stock price for the period to determine the number of shares assumed to be purchased from the exercise of stock options or warrants) and convertible debt or convertible preferred stock, using the if-converted method. Diluted EPS excludes all dilutive potential of shares of common stock if their effect is anti-dilutive.
	The computation of basic and diluted loss per share at September 30, 2013 and 2012 excludes the common stock equivalents of the following potentially dilutive securities because their inclusion would be anti-dilutive:
			For the Three and Nine Months
			Ended September 30,
			2013		2012
	Convertible Notes Payable		4,750,000		-
	Convertible Series A Preferred Stock		-		889,530
	Convertible Series B Preferred Stock		930,035		1,977,961
	Convertible Series C Preferred Stock		-		-
	Unvested restricted stock		3,385,000		-
	Stock Warrants		8,144,053		8,254,562
	Stock Options		7,147,746		6,309,147
			24,356,834		17,431,200
Legal Matters and Contingencies [Policy Text Block]	'
	Legal Proceedings
	From time to time, we are a party to or otherwise involved in legal proceedings arising in the normal and ordinary course of business. As of the date of this report, we are not aware of any proceeding, threatened or pending, against us which, if determined adversely, would have a material effect on our business, results of operations, cash flows or financial position.
	In August 2011, the Florida Attorney General (the “AG”) initiated an official investigation into whether or not we engaged in unfair trade practices in violation of its “Little FTC Act.” The investigation was due to consumer complaints. Under Florida law, the remedies included actual damages, civil penalties, and attorneys’ fees. We provided a comprehensive response to the AG demonstrating that we acted properly. In April 2012, we met with the AG to discuss the matter and address their concerns. The AG submitted a proposed settlement in which the Company would reimburse the AG $20,000 for the costs of the investigation. In March 2013, we entered into a Settlement Agreement with the AG, pursuant to which we agreed to reimburse the AG $20,000 for investigative costs and My Gold Envelope, Inc., our subsidiary, agreed not to engage in the precious metals business. The Company paid the amount owed to the AG during the nine months ended September 30, 2013.
Concentration Risk Credit Risk [Policy Text Block]	'
	Customer Concentrations
	The following table shows significant concentrations in our revenues and accounts receivable for the periods indicated.
			Percentage of						Percentage of
			Revenue During the						Revenue During the						Percentage of Accounts
			Three Months Ended						Nine Months Ended						Receivable at
			September 30,						September 30,						September 30,			December 31,
			2013			2012			2013			2012			2013			2012
	Partner A			27	%		-			27	%		-			24	%		22	%
	Partner B			20	%		19	%		20	%		16	%		28	%		15	%
	Partner C			9	%		20	%		8	%		19	%		7	%		11	%
	Partner D			-			15	%		1	%		14	%		3	%		17	%
	Partner E			-			11	%		-			5	%		-			-
	Partner F			-			11	%		2	%		5	%		-			4	%
	Partner G			-			4	%		-			21	%		-			-
	Partner H			-			-			-			-			19	%		-
New Accounting Pronouncements, Policy [Policy Text Block]	'
	Recent Accounting Pronouncements
	There are no recent accounting pronouncements that have had a material impact on our unaudited condensed consolidated financial statements.

Significant_Accounting_Policie2

Significant Accounting Policies (Tables)	9 Months Ended
	Sep. 30, 2013
Accounting Policies [Abstract]	'
Schedule of Antidilutive Securities Excluded from Computation of Earnings Per Share [Table Text Block]	'
	The computation of basic and diluted loss per share at September 30, 2013 and 2012 excludes the common stock equivalents of the following potentially dilutive securities because their inclusion would be anti-dilutive:
		For the Three and Nine Months
		Ended September 30,
		2013		2012
	Convertible Notes Payable	4,750,000		-
	Convertible Series A Preferred Stock	-		889,530
	Convertible Series B Preferred Stock	930,035		1,977,961
	Convertible Series C Preferred Stock	-		-
	Unvested restricted stock	3,385,000		-
	Stock Warrants	8,144,053		8,254,562
	Stock Options	7,147,746		6,309,147
		24,356,834		17,431,200
Schedule of Revenue by Major Customers by Reporting Segments [Table Text Block]	'
	The following table shows significant concentrations in our revenues and accounts receivable for the periods indicated.
		Percentage of						Percentage of
		Revenue During the						Revenue During the						Percentage of Accounts
		Three Months Ended						Nine Months Ended						Receivable at
		September 30,						September 30,						September 30,			December 31,
		2013			2012			2013			2012			2013			2012
	Partner A		27	%		-			27	%		-			24	%		22	%
	Partner B		20	%		19	%		20	%		16	%		28	%		15	%
	Partner C		9	%		20	%		8	%		19	%		7	%		11	%
	Partner D		-			15	%		1	%		14	%		3	%		17	%
	Partner E		-			11	%		-			5	%		-			-
	Partner F		-			11	%		2	%		5	%		-			4	%
	Partner G		-			4	%		-			21	%		-			-
	Partner H		-			-			-			-			19	%		-

Fair_Value_Tables

Fair Value (Tables)	9 Months Ended
	Sep. 30, 2013
Fair Value Disclosures [Abstract]	'
Fair Value, Assets and Liabilities Measured on Nonrecurring Basis [Table Text Block]	'
	The following are the major categories of assets and liabilities measured at fair value on a nonrecurring basis at September 30, 2013 and December 31, 2012, using quoted prices in active markets for identical assets (Level 1); significant other observable inputs (Level 2); and significant unobservable inputs (Level 3):
		At September 30, 2013				At December 31, 2012
		Assets		Liabilities		Assets		Liabilities
	Level 1
	None	$	-	$	-	$	-	$	-
	Level 2
	None		-		-		-		-
	Level 3
	Derivative liability		-		935,343		-		153,776
		$	-	$	935,343	$	-	$	153,776
Fair Value, by Balance Sheet Grouping [Table Text Block]	'
	The following table reflects the change in fair value of our derivative liabilities for the nine months ended September 30, 2013:
		Liabilities
	Balance at beginning of period	$	153,776
	Change in value of derivative liability - Series A preferred stock		-47,876
	Reclassification of beneficial conversion feature to additional paid in capital - Series A preferred stock		-105,900
	Derivative liability arising from issuance of convertible notes payable		952,259
	Change in value of derivative liability - convertible notes		-16,916
	Balance at end of period	$	935,343

Intangible_Assets_Tables

Intangible Assets (Tables)	9 Months Ended
	Sep. 30, 2013
Goodwill and Intangible Assets Disclosure [Abstract]	'
Schedule of Finite-Lived Intangible Assets [Table Text Block]	'
	Intangible assets consist of the following:
		Capitalized		Website
		Software		Domain
	Gross value at September 30, 2013	$	1,158,622	$	67,752
	Accumulated amortization at September 30, 2013		-411,544		-67,752
	Net value at September 30, 2013	$	747,078	$	-
	Gross value at December 31, 2012	$	777,033	$	67,752
	Accumulated amortization at December 31, 2012		-155,102		-65,530
	Net value at December 31, 2012	$	621,931	$	2,222
Finite-lived Intangible Assets Amortization Expense [Table Text Block]	'
	Future annual estimated amortization expense is summarized as follows:
	Years ending December 31,
	2013 (remaining three months)	$	96,169
	2014		384,275
	2015		233,733
	2016		32,901
		$	747,078

Convertible_Notes_Tables

Convertible Notes (Tables)	9 Months Ended
	Sep. 30, 2013
Convertible Notes [Abstract]	'
Fair Value Measurements, Recurring and Nonrecurring, Valuation Techniques [Table Text Block]	'
	At the time of issuance, we determined that the price protection feature on the Convertible Notes constituted a derivative liability and estimated the fair value of such liability to be $952,259 using the Black-Scholes option pricing model using the following weighted average assumptions:
	Risk-free interest rate	0.32 - 0.40	%
	Expected dividend yield	0	%
	Expected volatility	273.15 – 276.15	%
	Expected life	2 years
	Expected forfeitures	0	%
	On September 30, 2013, we determined that the fair value of the derivative liability pertaining to the Convertible Notes was $935,343 using the Black-Scholes option pricing model using the following weighted average assumptions:
	Risk-free interest rate	0.33	%
	Expected dividend yield	0	%
	Expected volatility	276	%
	Expected life	1.8 – 2.0 years
	Expected forfeitures	0	%
Convertible Debt [Table Text Block]	'
	The components of Convertible Notes at September 30, 2013 are as follows:
					Interest				Conversion
				Balance	Rate		Maturity		Price
	Balance - December 31, 2012		$	-
	Borrowings			950,000	5	%	July 5, 2015 through Septempber 19, 2015	$	0.2
	Unamortized debt discount			-831,782
	Balance - September 30, 2013			118,218

Stockholders_Equity_Deficit_Ta

Stockholders' Equity (Deficit) (Tables)	9 Months Ended
	Sep. 30, 2013
Stockholders' Equity Note [Abstract]	'
Warrants and Rights Fair Value Assumptions [Table Text Block]	'
	We determined that the fair value of the derivative liability pertaining to the 177,906 shares of 2011 Series A PS immediately prior to the conversion was $105,900 using the Black-Scholes option pricing model based on the following weighted average variables:
	Expected dividends	0	%
	Expected volatility	214.26	%
	Expected term	4 years
	Risk free interest rate	0.81	%
Class Of Warrant Or Right Activity [Table Text Block]	'
	The following summarizes our warrant activity for the nine months ended September 30, 2013:
							Weighted
							Average
					Weighted		Remaining
			Number of		Average		Contractual Life
			Warrants		Exercise Price		(in Years)
	Outstanding - December 31, 2012			8,218,837	$	0.27		4
	Granted			-		-
	Exercised			-		-
	Cancelled/Forfeited			-74,784		7.86
	Outstanding - September 30, 2013			8,144,053	$	0.2		3.3
	Exercisable - September 30, 2013			8,144,053	$	0.2		3.3
Share Based Compensation Arrangement By Share Based Payment Award Options Fair Value Assumptions [Table Text Block]	'
	These options had a fair value of $82,399 using the Black-Scholes option-pricing model with the following assumptions:
	Risk-free interest rate	0.85	%
	Expected dividend yield	0	%
	Expected volatility	214.25-214.78	%
	Expected life	5 years
	Expected forfeitures	0	%
	These options had a fair value of $33,400 using the Black-Scholes option-pricing model with the following assumptions:
	Risk-free interest rate		0.54-0.58	%
	Expected dividend yield		0	%
	Expected volatility		204.36-214.90	%
	Expected life		5 years
	Expected forfeitures		0	%
	These options had a fair value of $22,145 using the Black-Scholes option-pricing model with the following assumptions:
	Risk-free interest rate		1.33	%
	Expected dividend yield		0	%
	Expected volatility		216.6	%
	Expected life		5 years
	Expected forfeitures		0	%
Schedule of Nonvested Share Activity [Table Text Block]	'
	The following table summarizes our stock option activity for the nine months ended September 30, 2013:
							Weighted Average
					Weighted		Remaining
			Number of		Average Exercise		Contractual Life		Aggregate
			Options		Price		(in Years)		Intrinsic Value
	Outstanding - December 31, 2012			6,594,165	$	0.41		4.8	$	-
	Granted			900,000		0.2
	Exercised			-		-
	Forfeited or Canceled			-346,419		0.26
	Outstanding - September 30, 2013			7,147,746	$	0.39		4.1	$	-
	Exercisable - September 30, 2013			4,456,444	$	0.48		4.3	$	-
Schedule of Share-based Compensation, Stock Options, Activity [Table Text Block]	'
	The following table summarizes our stock option activity for non-vested options for the nine months ended September 30, 2013:
					Weighted
			Number of		Average Grant
			Options		Date Fair Value
	Balance at December 31, 2012			3,956,481	$	0.56
	Granted			900,000
	Vested			-1,836,698
	Forfeited or Canceled			-328,481
	Balance at September 30, 2013			2,691,302	$	0.42
Schedule of Share-based Compensation, Restricted Stock Units Award Activity [Table Text Block]	'
	A summary of the restricted stock award activity for the nine months ended September 30, 2013 is as follows:
			Number of
			Shares
	Unvested Outstanding at December 31, 2012			5,500,000
	Granted			290,000
	Vested			-2,405,000
	Unvested Outstanding at September 30, 2013			3,385,000

Going_Concern_Details_Textual

Going Concern (Details Textual) (USD $)	3 Months Ended		9 Months Ended
	Sep. 30, 2013	Sep. 30, 2012	Sep. 30, 2013	Sep. 30, 2012	Dec. 31, 2012
Net Loss	($826,311)	($392,105)	($3,520,070)	($7,656,890)	'
Net Cash Used In Operating Activities	'	'	-1,315,821	-2,541,680	'
Accumulated deficit	-44,011,347	'	-44,011,347	'	-40,491,277
Working Capital	$1,120,000	'	$1,120,000	'	'

Significant_Accounting_Policie3

Significant Accounting Policies (Details)	3 Months Ended		9 Months Ended
	Sep. 30, 2013	Sep. 30, 2012	Sep. 30, 2013	Sep. 30, 2012
Antidilutive Securities Excluded from Computation of Earnings Per Share, Amount	24,356,834	17,431,200	24,356,834	17,431,200
Convertible Notes Payable [Member]	'	'	'	'
Antidilutive Securities Excluded from Computation of Earnings Per Share, Amount	4,750,000	0	4,750,000	0
Series A Convertible Preferred Stock [Member]	'	'	'	'
Antidilutive Securities Excluded from Computation of Earnings Per Share, Amount	0	889,530	0	889,530
Series B Convertible Preferred Stock [Member]	'	'	'	'
Antidilutive Securities Excluded from Computation of Earnings Per Share, Amount	930,035	1,977,961	930,035	1,977,961
Series C Convertible Preferred Stock [Member]	'	'	'	'
Antidilutive Securities Excluded from Computation of Earnings Per Share, Amount	0	0	0	0
Unvested Restricted Stock [Member]	'	'	'	'
Antidilutive Securities Excluded from Computation of Earnings Per Share, Amount	3,385,000	0	3,385,000	0
Warrant [Member]	'	'	'	'
Antidilutive Securities Excluded from Computation of Earnings Per Share, Amount	8,144,053	8,254,562	8,144,053	8,254,562
Employee Stock Option [Member]	'	'	'	'
Antidilutive Securities Excluded from Computation of Earnings Per Share, Amount	7,147,746	6,309,147	7,147,746	6,309,147

Significant_Accounting_Policie4

Significant Accounting Policies (Details 1)	3 Months Ended		9 Months Ended
	Sep. 30, 2013	Sep. 30, 2012	Sep. 30, 2013	Sep. 30, 2012	Dec. 31, 2012
Partner A [Member]	'	'	'	'	'
Entity-Wide Revenue, Major Customer, Percentage	27.00%	0.00%	27.00%	0.00%	'
Entity Wide Accounts Receivable Major Customer Percentage	24.00%	'	24.00%	'	22.00%
Partner B [Member]	'	'	'	'	'
Entity-Wide Revenue, Major Customer, Percentage	20.00%	19.00%	20.00%	16.00%	'
Entity Wide Accounts Receivable Major Customer Percentage	28.00%	'	28.00%	'	15.00%
Partner C [Member]	'	'	'	'	'
Entity-Wide Revenue, Major Customer, Percentage	9.00%	20.00%	8.00%	19.00%	'
Entity Wide Accounts Receivable Major Customer Percentage	7.00%	'	7.00%	'	11.00%
Partner D [Member]	'	'	'	'	'
Entity-Wide Revenue, Major Customer, Percentage	0.00%	15.00%	1.00%	14.00%	'
Entity Wide Accounts Receivable Major Customer Percentage	3.00%	'	3.00%	'	17.00%
Partner E [Member]	'	'	'	'	'
Entity-Wide Revenue, Major Customer, Percentage	0.00%	11.00%	0.00%	5.00%	'
Entity Wide Accounts Receivable Major Customer Percentage	0.00%	'	0.00%	'	0.00%
Partner F [Member]	'	'	'	'	'
Entity-Wide Revenue, Major Customer, Percentage	0.00%	11.00%	2.00%	5.00%	'
Entity Wide Accounts Receivable Major Customer Percentage	0.00%	'	0.00%	'	4.00%
Partner G [Member]	'	'	'	'	'
Entity-Wide Revenue, Major Customer, Percentage	0.00%	4.00%	0.00%	21.00%	'
Entity Wide Accounts Receivable Major Customer Percentage	0.00%	'	0.00%	'	0.00%
Partner H [Member]	'	'	'	'	'
Entity-Wide Revenue, Major Customer, Percentage	0.00%	0.00%	0.00%	0.00%	'
Entity Wide Accounts Receivable Major Customer Percentage	19.00%	'	19.00%	'	0.00%

Significant_Accounting_Policie5

Significant Accounting Policies (Details Textual) (USD $)	3 Months Ended		9 Months Ended
	Sep. 30, 2013	Sep. 30, 2012	Sep. 30, 2013	Sep. 30, 2012	Mar. 31, 2013	Dec. 31, 2012
Cash, Uninsured Amount	$519,000	'	$519,000	'	'	$1,400,000
Allowance for Doubtful Accounts Receivable	51,400	'	51,400	'	'	100,299
Advertising Expense	1,276,099	699,148	3,166,895	1,640,702	'	'
Loss Contingency Accrual, Beginning Balance	'	'	'	'	20,000	'
Loss Contingency Accrual, Payments	'	'	$20,000	'	'	'

Fair_Value_Details

Fair Value (Details) (USD $)	Sep. 30, 2013	Dec. 31, 2012
Derivative Asset, Fair Value, Net	$0	$0
Derivative Liability, Fair Value, Net	935,343	153,776
Fair Value, Inputs, Level 1 [Member]	'	'
Derivative Asset, Fair Value, Net	0	0
Derivative Liability, Fair Value, Net	0	0
Fair Value, Inputs, Level 2 [Member]	'	'
Derivative Asset, Fair Value, Net	0	0
Derivative Liability, Fair Value, Net	0	0
Fair Value, Inputs, Level 3 [Member]	'	'
Derivative Asset, Fair Value, Net	0	0
Derivative Liability, Fair Value, Net	$935,343	$153,776

Fair_Value_Details_1

Fair Value (Details 1) (USD $)	Sep. 30, 2013	Dec. 31, 2012	Sep. 30, 2013	Sep. 30, 2013
			Convertible Notes Payable [Member]	Series A Preferred Stock [Member]
			Derivative Financial Instruments, Liabilities [Member]	Derivative Financial Instruments, Liabilities [Member]
Balance at beginning of period	$935,343	$153,776	'	'
Change in value of derivative liability - Series A preferred stock	'	'	'	-47,876
Reclassification of beneficial conversion feature to additional paid in capital - Series A preferred stock	'	'	'	-105,900
Derivative liability arising from issuance of convertible notes payable	'	'	952,259	'
Change in value of derivative liability - convertible notes	'	'	-16,916	'
Balance at end of period	$935,343	$153,776	'	'

Other_Receivables_Details_Text

Other Receivables (Details Textual) (USD $)	Sep. 30, 2013	Dec. 31, 2012	Feb. 28, 2013	Sep. 30, 2013	Feb. 27, 2013	Sep. 30, 2013
			Promissory Note One [Member]	Promissory Note One [Member]	Promissory Note One [Member]	Promissory Note Two [Member]
Financing Receivable, Gross	'	'	'	'	$65,771	'
Debt Instrument Periodic Receipt Principal	'	'	500	1,028	'	'
Debt Instrument, Interest Rate, Stated Percentage	'	'	'	'	5.00%	'
Debt Instrument, Maturity Date	'	'	'	4-Jun-14	'	'
Other Receivables	'	'	'	43,767	'	20,757
Allowance For Doubtful Accounts Receivable	$51,400	$100,299	'	'	'	'

Intangible_Assets_Details

Intangible Assets (Details) (USD $)	Sep. 30, 2013	Dec. 31, 2012
Net value	$747,078	'
Capitalized Software [Member]	'	'
Gross value	1,158,622	777,033
Accumulated amortization	-411,544	-155,102
Net value	747,078	621,931
Website Domain [Member]	'	'
Gross value	67,752	67,752
Accumulated amortization	-67,752	-65,530
Net value	$0	$2,222

Intangible_Assets_Details_1

Intangible Assets (Details 1) (USD $)	Sep. 30, 2013
Years ending December 31,	'
2013 (remaining three months)	$96,169
2014	384,275
2015	233,733
2016	32,901
Net value	$747,078

Intangible_Assets_Details_Text

Intangible Assets (Details Textual) (USD $)	3 Months Ended		9 Months Ended
	Sep. 30, 2013	Sep. 30, 2012	Sep. 30, 2013	Sep. 30, 2012
Amortization of Intangible Assets	$116,593	$55,746	$258,664	$96,353
Finite-Lived Intangible Asset, Useful Life	'	'	'3 years	'

Convertible_Notes_Details

Convertible Notes (Details) (Convertible Notes Payable [Member])	9 Months Ended
	Sep. 30, 2013
Risk-free interest rate	0.33%
Expected dividend yield	0.00%
Expected volatility	276.00%
Expected forfeitures	0.00%
Price Protection Feature [Member]	'
Expected dividend yield	0.00%
Expected life	'2 years
Expected forfeitures	0.00%
Maximum [Member]	'
Expected life	'2 years
Maximum [Member] | Price Protection Feature [Member]	'
Risk-free interest rate	0.40%
Expected volatility	276.15%
Minimum [Member]	'
Expected life	'1 year 9 months 18 days
Minimum [Member] | Price Protection Feature [Member]	'
Risk-free interest rate	0.32%
Expected volatility	273.15%

Convertible_Notes_Details_1

Convertible Notes (Details 1) (USD $)	Sep. 30, 2013	Dec. 31, 2012	Aug. 16, 2010	Sep. 30, 2013
				Convertible Notes Payable [Member]
Balance - December 31, 2012	$118,218	$0	'	$0
Borrowings	'	'	'	950,000
Unamortized debt discount	'	'	'	-831,782
Balance - September 30, 2013	$118,218	$0	'	$118,218
Borrowings, Interest Rate	'	'	'	5.00%
Borrowings, Maturity	'	'	'	'July 5, 2015 through Septempber 19, 2015
Borrowings, Conversion Price	'	'	$0.02	$0.20

Convertible_Notes_Details_Text

Convertible Notes (Details Textual) (USD $)	3 Months Ended		9 Months Ended
	Sep. 30, 2013	Sep. 30, 2012	Sep. 30, 2013	Sep. 30, 2012	Dec. 31, 2012
Common Stock, Shares, Issued	75,870,870	'	75,870,870	'	52,646,233
Common Stock, Par or Stated Value Per Share	$0.00	'	$0.00	'	$0.00
Derivative, Gain (Loss) on Derivative, Net, Total	$16,916	$0	$16,916	$14,329	'
Interest Expense, Total	101,734	26	102,257	398,751	'
Convertible Notes Payable [Member]	'	'	'	'	'
Proceeds from Notes Payable	950,000	'	'	'	'
Convertible Notes Payable Per Share	$0.20	'	'	'	'
Accounts Payable, Interest-bearing, Interest Rate	5.00%	'	5.00%	'	'
Derivative Liability, Fair Value, Gross Liability	952,259	'	952,259	'	'
Discount On Notes Payable	924,125	'	'	'	'
Financial Services Costs, Total	28,134	'	'	'	'
Derivative, Gain (Loss) on Derivative, Net, Total	16,916	'	'	'	'
Non Cash Interest Expense	'	'	924,124	'	'
Accretion of Discount	9,363	'	92,343	'	'
Interest Expense, Total	9,363	'	9,363	'	'
Notes Payable Fee	'	'	9,090	'	'
Convertible Notes Payable [Member] | Price Protection Feature [Member]	'	'	'	'	'
Derivative Liability, Fair Value, Gross Liability	$935,343	'	$935,343	'	'
Convertible Notes Payable [Member] | Maximum [Member]	'	'	'	'	'
Common Stock, Shares, Issued	1,000,000	'	1,000,000	'	'
Common Stock, Par or Stated Value Per Share	$0.25	'	$0.25	'	'
Common Stock Closing Price	$0.30	'	'	'	'
Convertible Notes Payable [Member] | Minimum [Member]	'	'	'	'	'
Common Stock, Par or Stated Value Per Share	$0.20	'	$0.20	'	'

Stockholders_Equity_Deficit_De

Stockholders' Equity (Deficit) (Details) (Convertible Series A Preferred Stock [Member])	9 Months Ended
	Sep. 30, 2013
Convertible Series A Preferred Stock [Member]	'
Expected dividends	0.00%
Expected volatility	214.26%
Expected term	'4 years
Risk free interest rate	0.81%

Stockholders_Equity_Deficit_De1

Stockholders' Equity (Deficit) (Details 1) (USD $)	9 Months Ended
	Sep. 30, 2013
Number of Warrants, Outstanding - December 31, 2012	8,218,837
Number of Warrants, Granted	0
Number of Warrants, Exercised	0
Number of Warrants, Cancelled / Forfeited	-74,784
Number of Warrants, Outstanding - September 30, 2013	8,144,053
Exercisable - September 30, 2013	8,144,053
Weighted Average Exercise Price, Outstanding - December 31, 2012	$0.27
Weighted Average Exercise Price, Granted	$0
Weighted Average Exercise Price, Exercised	$0
Weighted Average Exercise Price, Cancelled / Forfeited	$7.86
Weighted Average Exercise Price, Outstanding - September 30, 2013	$0.20
Weighted Average Exercise Price, Exercisable - September 30, 2013	$0.20
Weighted Average Remaining Contractual Life, Outstanding at Beginning Period (in years)	'4 years
Weighted Average Remaining Contractual Life, Outstanding at Ending period (in years)	'3 years 3 months 18 days
Weighted Average Remaining Contractual Life, Exercisable (in years)	'3 years 3 months 18 days

Stockholders_Equity_Deficit_De2

Stockholders' Equity (Deficit) (Details 2)	3 Months Ended
	Sep. 30, 2013	Jun. 30, 2013	Mar. 31, 2013
Risk-free interest rate	1.33%	'	0.85%
Expected dividend yield	0.00%	0.00%	0.00%
Expected volatility	216.60%	'	'
Expected life	'5 years	'5 years	'5 years
Expected forfeitures	0.00%	0.00%	0.00%
Maximum [Member]	'	'	'
Risk-free interest rate	'	0.58%	'
Expected volatility	'	214.90%	214.78%
Minimum [Member]	'	'	'
Risk-free interest rate	'	0.54%	'
Expected volatility	'	204.36%	214.25%

Stockholders_Equity_Deficit_De3

Stockholders' Equity (Deficit) (Details 3) (USD $)	9 Months Ended	12 Months Ended
	Sep. 30, 2013	Dec. 31, 2012
Number of Options, Outstanding - December 31, 2012	6,594,165	'
Number of Options, Granted	900,000	'
Number of options, Exercised	0	'
Number of Options, Forfeited or Cancelled	-346,419	'
Number of Options, Outstanding - September 30, 2013	7,147,746	6,594,165
Number of Options, Exercisable - September 30, 2013	4,456,444	'
Weighted Average Exercise Price, Outstanding - December 31, 2012	$0.41	'
Weighted Average Exercise Price, Granted	$0.20	'
Weighted Average Exercise Price, Exercised	$0	'
Weighted Average Exercise Price, Forfeited or Canceled	$0.26	'
Weighted Average Exercise Price, Outstanding - September 30, 2013	$0.39	$0.41
Weighted Average Exercise Price, Exercisable - September 30, 2013	$0.48	'
Weighted Average Remaining Contractual Life (In Years), Outstanding	'4 years 3 months 18 days	'4 years 9 months 18 days
Weighted Average Remaining Contractual Life, Exercisable (in years) - September 30, 2013	'4 years 1 month 6 days	'
Aggregate Intrinsic Value, Options Outstanding - December 31, 2012	$0	'
Aggregate Intrinsic Value, Options Outstanding - September 30, 2013	0	0
Aggregate Intrinsic Value, Options Exercisable - September 30, 2013	$0	'

Stockholders_Equity_Deficit_De4

Stockholders' Equity (Deficit) (Details 4) (USD $)	9 Months Ended
	Sep. 30, 2013
Number of Options, Balance at December 31, 2012	3,956,481
Number of Options, Granted	900,000
Number of Options, Vested	-1,836,698
Number of Option, Forfeited or Canceled	-328,481
Number of Options, Balance at September 30, 2013	2,691,302
Weighted Average Grant Date Fair Value, Balance at December 31, 2012 (in dollars per share)	$0.56
Weighted Average Grant Date Fair Value, Balance at September 30, 2013 (in dollars per share)	$0.42

Stockholders_Equity_Deficit_De5

Stockholders' Equity (Deficit) (Details 5)	9 Months Ended
	Sep. 30, 2013
Number of Shares, Unvested Outstanding at December 31, 2012	5,500,000
Number of Shares, Granted	290,000
Number of Shares, Vested	-2,405,000
Number of Shares, Unvested Outstanding at September 30, 2013	3,385,000

Stockholders_Equity_Deficit_De6

Stockholders' Equity (Deficit) (Details Textual) (USD $)

3 Months Ended

9 Months Ended

9 Months Ended

3 Months Ended

9 Months Ended

3 Months Ended

9 Months Ended

3 Months Ended

9 Months Ended

3 Months Ended

9 Months Ended

12 Months Ended

3 Months Ended

9 Months Ended

3 Months Ended

9 Months Ended

3 Months Ended

9 Months Ended

3 Months Ended

9 Months Ended

3 Months Ended

9 Months Ended

9 Months Ended

Sep. 30, 2013

Sep. 30, 2012

Sep. 30, 2013

Sep. 30, 2012

Dec. 31, 2012

Aug. 16, 2010

Aug. 03, 2010

Sep. 30, 2013

Sep. 30, 2013

Sep. 30, 2013

Sep. 30, 2013

Sep. 30, 2013

Sep. 30, 2013

Sep. 30, 2013

Sep. 30, 2013

Sep. 30, 2012

Sep. 30, 2013

Sep. 30, 2012

Sep. 30, 2013

Sep. 30, 2013

Dec. 31, 2012

Dec. 31, 2012

Sep. 30, 2013

Jun. 30, 2013

Mar. 31, 2013

Sep. 30, 2012

Sep. 30, 2013

Sep. 30, 2012

Sep. 30, 2013

Sep. 30, 2013

Sep. 30, 2013

Sep. 30, 2013

Jun. 30, 2013

Jun. 30, 2013

Sep. 30, 2013

Nov. 18, 2011

Aug. 03, 2010

Sep. 30, 2012

Sep. 30, 2012

Apr. 24, 2012

Sep. 30, 2013

Sep. 30, 2013

Sep. 30, 2013

Common Stock One [Member]

Common Stock Two [Member]

Chief Executive Officer [Member]

Chief Executive Officer [Member]

Third Party Consultant One [Member]

Third Party Consultant One [Member]

Third Party Consultant Two [Member]

Directors, Consultants And Employees [Member]

Directors, Consultants And Employees [Member]

Directors, Consultants And Employees [Member]

Directors, Consultants And Employees [Member]

Restricted Stock [Member]

Restricted Stock [Member]

Restricted Stock [Member]

Restricted Stock [Member]

Employee Stock Option [Member]

Employee Stock Option [Member]

Employee Stock Option [Member]

Employee Stock Option [Member]

Employee Stock Option [Member]

Employee Stock Option [Member]

Employee Stock Option [Member]

Employee Stock Option [Member]

Employee Stock Option [Member]

Employee Stock Option [Member]

Employee Stock Option [Member]

Employee Stock Option [Member]

Series A Preferred Stock 2011 [Member]

Series A Preferred Stock 2011 [Member]

Series B Preferred Stock 2010 [Member]

Series D Preferred Stock 2012 [Member]

Series D Preferred Stock 2012 [Member]

Series D Preferred Stock 2012 [Member]

Series A Preferred Stock [Member]

Series B Preferred Stock [Member]

Series D Preferred Stock [Member]

Chief Executive Officer [Member]

Stock Option Grant Q1 2013 [Member]

Stock Option Grant Q1 2013 [Member]

Stock Option Grant Q2 2013 [Member]

Stock Option Grant Q2 2013 [Member]

Maximum [Member]

Minimum [Member]

Preferred stock, shares authorized

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

10,000,000

4,000,000

'

'

350,000

'

'

'

Preferred stock, par value (in dollars per share)

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

$0.00

$0.00

'

'

$0.00

'

'

'

Preferred Stock, Liquidation Preference Per Share

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

$1

$1

'

'

$10

'

'

'

Reverse Stock Split Ratio

'

'

'1-for-52.4846

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

Conversion of Stock, Shares Converted

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

177,906

'

'

'

'

'

'

1,100,000

350,000

Conversion Blocker Percentage

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

9.99%

'

'

Shares issued in connection with convertible Series B preferred stock

'

'

'

'

'

'

'

889,530

1,047,966

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

889,530

'

'

'

'

'

'

'

17,500,000

Derivative Liability, Fair Value, Gross Liability

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

$105,900

'

'

'

'

'

'

'

'

Preferred stock, shares outstanding

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

177,906

'

'

'

'

'

'

'

'

Number Of Shares In Each Unit

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

100,000

'

'

'

'

'

'

Number Of Warrants In Each Unit

'

'

'

'

'

'

47,633

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

Preferred Stock Stated Liquidation Value

'

'

'

'

'

'

$1

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

Number Of Shares In Each Share On Conversion

'

'

'

'

'

'

0.9527

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

Fully Vested Common Stock Shares Granted During Period

'

'

'

'

'

'

'

'

'

'

3,500,000

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

Common Stock Granted Fair Value

'

'

'

'

'

'

'

'

'

437,500

437,500

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

Share Based Compensation

'

'

1,818,577

2,935,361

'

'

'

'

'

'

'

'

'

'

102,938

917,161

757,138

1,867,097

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

Share-based Compensation Arrangement by Share-based Payment Award, Options, Grants in Period, Gross

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

6,000,000

125,000

175,000

600,000

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

Conversion of Stock, Description

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'During the third quarter of 2012, our Board amended the conversion rights on the 2012 Series D PS such that it becomes convertible immediately prior to the closing of a Combined Transaction or the occurrence of the Liquidation Event, both as defined in the Certificate of Designation, as amended.

'

'

'

'

'

Share-based Compensation Arrangement by Share-based Payment Award, Options, Vested and Expected to Vest, Outstanding, Number

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

250,000

'

22,145

33,400

'

'

22,145

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

Derivative Liability, Fair Value, Net

935,343

'

935,343

'

153,776

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

105,900

'

'

'

'

'

'

'

'

Common Stock, Conversion Basis

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'shares at a rate of 50 shares of common for each share of 2012 Series D PS

'

'

'

'

Change in fair value of derivative liability - convertible notes payable

16,916

0

16,916

14,329

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

47,876

'

'

'

'

'

'

'

'

Share-based Compensation Arrangement by Share-based Payment Award, Options, Grants in Period, Weighted Average Grant Date Fair Value

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

$0.12

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

Share-based Compensation Arrangement by Share-based Payment Award, Award Vesting Period

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'22 months

'

'4 years

'4 years

'4 years

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

Share-based Compensation Arrangement by Share-based Payment Award, Options, Vested and Expected to Vest, Outstanding, Aggregate Intrinsic Value

81,250

'

81,250

'

0

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

720,000

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

Allocated Share-based Compensation Expense

'

'

'

'

'

'

'

'

'

437,500

437,500

'

'

'

'

'

'

'

90,000

270,000

'

'

295,961

'

'

714,903

1,061,440

1,068,264

5,149

11,343

2,088

7,394

'

'

'

'

'

'

'

'

'

'

'

Debt Instrument, Convertible, Conversion Price

'

'

'

'

'

$0.02

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

Number of Shares, Vested

'

'

2,405,000

'

'

'

'

'

'

'

'

'

67,500

20,000

'

'

'

'

'

'

'

500,000

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

Weighted Average Exercise Price, Granted

'

'

$0.20

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

$0.20

'

$0.20

'

'

'

'

'

'

'

$0.30

$0.20

'

'

'

'

'

'

'

'

'

Share-based Compensation Arrangement by Share-based Payment Award, Options, Outstanding, Intrinsic Value

0

'

0

'

0

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

82,399

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

Convertible Preferred Stock, Shares Issued upon Conversion

'

'

'

'

'

'

'

5

0.9527

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

50

Payments for Fees

'

'

'

'

'

'

'

'

'

'

'

'

3,000

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

Stock Issued During Period, Shares, Issued for Services

'

'

'

'

'

'

'

'

'

'

'

'

270,000

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

Share-based Compensation Arrangement by Share-based Payment Award, Equity Instruments Other than Options, Vested in Period, Fair Value

'

'

'

'

'

'

'

'

'

'

'

'

23,625

4,000

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

Professional Fees

'

'

'

'

'

'

'

'

'

'

'

$12,938

$15,188

$4,000

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

Share Based Compensation Arrangement By Share Based Payment Award Equity Instruments Other Than Options Expected To Vest

'

'

'

'

'

'

'

'

'

'

'

135,000

135,000

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

Subsequent_Events_Details_Text

Subsequent Events (Details Textual) (USD $)	9 Months Ended
	Sep. 30, 2013	Sep. 30, 2012
Proceeds from Convertible Debt	$950,000	$0
Share-Based Compensation Arrangement By Share-Based Payment Award, Options, Forfeitures In Period	346,419	'
Share-Based Compensation Arrangement By Share-Based Payment Award, Equity Instruments Other Than Options, Grants In Period	290,000	'
Subsequent Event [Member] | Common Stock [Member]	'	'
Stock Issued During Period, Shares, Conversion of Convertible Securities	502,705	'
Subsequent Event [Member] | Convertible Notes Payable [Member]	'	'
Proceeds from Convertible Debt	170,000	'
Conversion of Stock, Amount Converted	100,000	'
Subsequent Event [Member] | 2008 Equity Incentive Plan [Member]	'	'
Share-based Compensation Arrangement by Share-based Payment Award, Number of Additional Shares Authorized	3,750,000	'
Share-based Compensation Arrangement by Share-based Payment Award, Number of Shares Authorized	4,264,437	'
Subsequent Event [Member] | Sergio Zyman [Member]	'	'
Stock Issued During Period, Shares, Restricted Stock Award, Forfeited	4,500,000	'
Share-Based Compensation Arrangement By Share-Based Payment Award, Options, Forfeitures In Period	1,000,000	'
Two Advisors [Member] | Subsequent Event [Member] | Restricted Stock [Member]	'	'
Share-Based Compensation Arrangement By Share-Based Payment Award, Equity Instruments Other Than Options, Grants In Period	1,000,000	'
Share Based Compensation Arrangement By Share Based Payment Award Equity Instruments Other Than Options Vesting Terms	'The restricted stock vests quarterly over a three year period with the first vesting date being December 31, 2013, subject to continued service on each applicable vesting date. Additionally, the restricted stock will automatically vest under certain circumstances including in the event of a change of control of the Company.	'
Director [Member] | Subsequent Event [Member] | Restricted Stock [Member]	'	'
Share-Based Compensation Arrangement By Share-Based Payment Award, Equity Instruments Other Than Options, Grants In Period	2,750,000	'
Share Based Compensation Arrangement By Share Based Payment Award Equity Instruments Other Than Options Vesting Terms	'The RSUs vest annually over a five year period with the first vesting date being October 31, 2014, subject to continued service on each applicable vesting date. Additionally, the RSUs will automatically vest under certain circumstances including in the event of a change of control of the Company.	'
Share-based Compensation Arrangement by Share-based Payment Award, Equity Instruments Other than Options, Grants in Period, Weighted Average Grant Date Fair Value	$0.23	'
Share Based Compensation Arrangement By Share Based Payment Award Equity Instruments Other Than Options Grants In Period Grant Date Fair Value	$632,500	'