usell.com (PXHI) 10-Q 13 May 15 2015 Q1 Quarterly report Financial data

Document_And_Entity_Informatio

Document And Entity Information	3 Months Ended
	Mar. 31, 2015	13-May-15
Document Information [Line Items]
Entity Registrant Name	usell.com, Inc.
Entity Central Index Key	1271075
Current Fiscal Year End Date	-19
Entity Filer Category	Smaller Reporting Company
Trading Symbol	USEL
Entity Common Stock, Shares Outstanding		7,539,373
Document Type	10-Q
Amendment Flag	FALSE
Document Period End Date	31-Mar-15
Document Fiscal Period Focus	Q1
Document Fiscal Year Focus	2015

Consolidated_Balance_Sheets

Consolidated Balance Sheets (USD $)	Mar. 31, 2015	Dec. 31, 2014
Current Assets:
Cash and cash equivalents	$1,129,830	$2,414,757
Accounts receivable, net	142,662	141,327
Inventory	158,200	0
Prepaid expenses and other current assets	81,451	99,529
Total Current Assets	1,512,143	2,655,613
Property and equipment, net	5,535	6,928
Intangible assets, net	861,193	852,093
Other assets	25,875	25,875
Total Assets	2,404,746	3,540,509
Current Liabilities:
Accounts payable	258,525	539,566
Accrued expenses	520,845	168,093
Deferred revenue	289,818	263,739
Total Liabilities	1,069,188	971,398
Stockholders' Equity:
Common stock; $0.0001 par value; 43,333,333 shares authorized; 7,572,703 shares issued and 7,539,373 and 7,533,817 shares outstanding, respectively	754	753
Additional paid in capital	54,847,216	54,610,843
Accumulated deficit	-53,512,542	-52,042,615
Total Stockholders' Equity	1,335,558	2,569,111
Total Liabilities and Stockholders' Equity	2,404,746	3,540,509
Series A Convertible Preferred Stock [Member]
Stockholders' Equity:
Convertible preferred stock	10	10
Series B Convertible Preferred Stock [Member]
Stockholders' Equity:
Convertible preferred stock	95	95
Series C Convertible Preferred Stock [Member]
Stockholders' Equity:
Convertible preferred stock	15	15
Series E Convertible Preferred Stock [Member]
Stockholders' Equity:
Convertible preferred stock	$10	$10

Consolidated_Balance_Sheets_Pa

Consolidated Balance Sheets [Parenthetical] (USD $)	Mar. 31, 2015	Dec. 31, 2014
Common stock, par value (in dollars per share)	$0.00	$0.00
Common stock, shares authorized	43,333,333	43,333,333
Common stock, shares issued	7,572,703	7,572,703
Common stock, shares outstanding	7,539,373	7,533,817
Series A Convertible Preferred Stock [Member]
Preferred stock, par value (in dollars per share)	$0.00	$0.00
Preferred stock, shares authorized	325,000	325,000
Preferred stock, shares issued	100,000	100,000
Preferred stock, shares outstanding	100,000	100,000
Preferred stock, liquidation value (in dollars)	$300,000	$300,000
Series B Convertible Preferred Stock [Member]
Preferred stock, par value (in dollars per share)	$0.00	$0.00
Preferred stock, shares authorized	4,000,000	4,000,000
Preferred stock, shares issued	951,250	951,250
Preferred stock, shares outstanding	951,250	951,250
Preferred stock, liquidation value (in dollars)	$951,250	$951,250
Series C Convertible Preferred Stock [Member]
Preferred stock, par value (in dollars per share)	$0.00	$0.00
Preferred stock, shares authorized	146,667	146,667
Preferred stock, shares issued	146,667	146,667
Preferred stock, shares outstanding	146,667	146,667
Series E Convertible Preferred Stock [Member]
Preferred stock, par value (in dollars per share)	$0.00	$0.00
Preferred stock, shares authorized	103,232	103,232
Preferred stock, shares issued	103,232	103,232
Preferred stock, shares outstanding	103,232	103,232

Consolidated_Statements_of_Ope

Consolidated Statements of Operations (USD $)	3 Months Ended
	Mar. 31, 2015	Mar. 31, 2014
Revenue	$2,142,983	$1,005,999
Costs and Expenses
Cost of revenue	1,442,519	143,126
Sales and marketing expenses	1,006,023	1,085,439
General and administrative expenses	1,164,083	1,060,717
Total operating expenses	3,612,625	2,289,282
Loss from Operations	-1,469,642	-1,283,283
Other (Expense) Income:
Interest income	532	274
Interest expense	-817	-891,279
Gain on settlements of accounts payable	0	9,038
Change in fair value of derivative liability - convertible notes payable	0	-681,122
Total Other (Expense) Income, Net	-285	-1,563,089
Net Loss	($1,469,927)	($2,846,372)
Basic and Diluted Loss per Common Share:
Net loss per common share - basic and diluted (in dollars per share)	($0.20)	($0.55)
Weighted average number of common shares outstanding during the period - basic and diluted (in shares)	7,533,817	5,219,842

Consolidated_Statements_of_Cas

Consolidated Statements of Cash Flows (USD $)	3 Months Ended
	Mar. 31, 2015	Mar. 31, 2014
CASH FLOWS FROM OPERATING ACTIVITIES:
Net loss	($1,469,927)	($2,846,372)
Adjustments to reconcile net loss to net cash and cash equivalents used in operating activities:
Depreciation and amortization	163,035	122,554
Provision for bad debt	0	8,835
Stock based compensation expense	246,541	316,947
Amortization of debt issue costs into interest expense	0	8,645
Amortization of debt discount into interest expense	0	873,872
Gain on settlement of accounts payable	0	-9,038
Change in fair value of derivative liability - convertible notes payable	0	681,122
Changes in operating assets and liabilities:
Accounts receivable	-1,335	67,330
Other receivables	0	20,422
Inventory	-158,200	0
Prepaid and other current assets	7,911	-33,552
Accounts payable	-281,041	-5,189
Accrued expenses	352,752	40,516
Deferred revenues	26,079	5,041
Net Cash and Cash Equivalents Used In Operating Activities	-1,114,185	-748,867
CASH FLOWS FROM INVESTING ACTIVITIES:
Website development costs	-170,742	-143,018
Net Cash and Cash Equivalents Used In Investing Activities	-170,742	-143,018
CASH FLOWS FROM FINANCING ACTIVITIES:
Proceeds from sale of common stock	0	1,774,999
Proceeds from sale of convertible Series A preferred stock	0	300,000
Cash paid for direct offering costs	0	-90,766
Net Cash and Cash Equivalents Provided By Financing Activities	0	1,984,233
Net (Decrease) Increase in Cash and Cash Equivalents	-1,284,927	1,092,348
Cash and Cash Equivalents - Beginning of Period	2,414,757	489,166
Cash and Cash Equivalents - End of Period	1,129,830	1,581,514
SUPPLEMENTARY CASH FLOW INFORMATION:
Interest	0	0
Taxes	0	0
SUPPLEMENTARY DISCLOSURE OF NON-CASH INVESTING AND FINANCING ACTIVITIES:
Derivative liability reclassified to Additional Paid in Capital upon conversion of Convertible Notes Payable	0	1,682,507
Conversion of Convertible Notes Payable and accrued interest to common stock	0	841,294
Common stock issued for services	0	21,195
Series E Preferred Stock [Member]
SUPPLEMENTARY DISCLOSURE OF NON-CASH INVESTING AND FINANCING ACTIVITIES:
Conversion of Convertible Notes Payable and accrued interest to Series E preferred stock	0	309,698
Series C preferred stock [Member]
SUPPLEMENTARY DISCLOSURE OF NON-CASH INVESTING AND FINANCING ACTIVITIES:
Issuance of Series C preferred stock in exchange for warrants	0	15
Series B preferred stock [Member]
SUPPLEMENTARY DISCLOSURE OF NON-CASH INVESTING AND FINANCING ACTIVITIES:
Conversion of Series B preferred stock into common stock	$0	$3

Organization_and_Business

Organization and Business	3 Months Ended
	Mar. 31, 2015
Organization, Consolidation and Presentation of Financial Statements [Abstract]
Organization, Consolidation and Presentation of Financial Statements Disclosure [Text Block]	Note 1 - Organization and Business
	uSell.com, Inc., through our wholly-owned subsidiaries (collectively, “uSell,” or the “Company”), is a technology based company focused on creating an online marketplace where sellers can sell small consumer electronics to professional buyers using an ecommerce website-based platform. Through participation in the uSell marketplace, buyers can acquire high volumes of inventory in a cost effective manner, while minimizing the investment and risk associated with creating and running their own branded advertising campaigns.
	The Company utilizes consumer oriented advertising efforts, such as direct response television commercials, and various forms of Internet advertising to attract sellers to its website. The Company facilitates transactions by developing technology and logistics systems that seamlessly move product from sellers’ homes to buyers’ warehouses. The Company also provides its buyers with value added services, such as shipping kit fulfillments, check processing and analytics.

Going_Concern

Going Concern	3 Months Ended
	Mar. 31, 2015
Going Concern [Abstract]
Going Concern Disclosure [Text Block]	Note 2 - Going Concern
	As reflected in the accompanying condensed consolidated financial statements, the Company had a net loss of approximately $1,470,000 and net cash and cash equivalents used in operations of approximately $1,114,000 for the three months ended March 31, 2015. The Company has an accumulated deficit of approximately $53,513,000 at March 31, 2015. The Company does not yet have a history of financial stability. Historically, the principal source of liquidity has been the issuance of debt and equity securities. These factors raise substantial doubt about the Company’s ability to continue as a going concern.
	The ability of the Company to continue as a going concern is dependent on management's plans, which include the implementation in March 2015 of cost cutting measures, including a reduction in headcount and a decrease in marketing and advertising spend. Additionally the Company is exploring a number of options to provide working capital including strategic partnerships and seeking equity or debt financings. Management cannot be sure that the Company will consummate a transaction or financing that will enable the Company to meet its working capital needs. Future efforts to raise additional funds may not be successful or they may not be available on acceptable terms, if at all.
	The accompanying condensed consolidated financial statements have been prepared on a going concern basis, which contemplates the realization of assets and the satisfaction of liabilities in the normal course of business. These condensed consolidated financial statements do not include any adjustments relating to the recovery of the recorded assets or the classification of the liabilities that might be necessary should the Company be unable to continue as a going concern.
	Certain reclassifications have been made to the prior period condensed consolidated financial statements to conform to the current period presentation. These reclassifications have no effect on the consolidated financial position or on the results of operations or cash flows for the periods presented.

Significant_Accounting_Policie

Significant Accounting Policies	3 Months Ended
	Mar. 31, 2015
Accounting Policies [Abstract]
Significant Accounting Policies [Text Block]	Note 3 - Significant Accounting Policies
	Basis of Presentation
	The accompanying unaudited interim condensed consolidated financial statements have been prepared in accordance with accounting principles generally accepted in the United States of America (“GAAP”) for interim financial information and pursuant to the instructions to Form 10-Q and Article 8 of Regulation S-X of the United States Securities and Exchange Commission (“SEC”). Certain information or footnote disclosures normally included in financial statements prepared in accordance with GAAP have been condensed or omitted, pursuant to the rules and regulations of the SEC for interim financial reporting. Accordingly, they do not include all the information and footnotes necessary for a comprehensive presentation of financial position, results of operations, or cash flows. It is management’s opinion, however, that the accompanying unaudited interim condensed consolidated financial statements include all adjustments, consisting of a normal recurring nature, which are necessary for a fair presentation of the financial position, operating results and cash flows for the periods presented.
	The accompanying unaudited interim condensed consolidated financial statements should be read in conjunction with the Company’s Annual Report on Form 10-K for the year ended December 31, 2014 as filed with the SEC, which contains the audited financial statements and notes thereto, together with Management’s Discussion and Analysis, for the years ended December 31, 2014 and 2013. The financial information as of December 31, 2014 is derived from the audited financial statements presented in the Company’s Annual Report on Form 10-K for the year ended December 31, 2014. The interim results for the three months ended Mach 31, 2015 are not necessarily indicative of the results to be expected for the year ending December 31, 2015 or for any future interim periods.
	Principles of Consolidation
	The accompanying unaudited interim condensed consolidated financial statements include the accounts of uSell and its wholly-owned subsidiaries. All significant intercompany balances and transactions have been eliminated in consolidation.
	Use of Estimates
	The preparation of unaudited interim condensed consolidated financial statements in conformity with GAAP requires management to make estimates and assumptions that affect the reported amounts of assets and liabilities and disclosure of contingent assets and liabilities at the date of the consolidated financial statements and the reported amounts of revenues and expenses during the reporting period.
	Making estimates requires management to exercise significant judgment. It is at least reasonably possible that the estimate of the effect of a condition, situation or set of circumstances that existed at the date of the unaudited interim condensed consolidated financial statements, which management considered in formulating its estimate, could change in the near term due to one or more future confirming events. Accordingly, the actual results could differ significantly from our estimates.
	Cash and Cash Equivalents
	All highly liquid investments with an original maturity of 90 days or less when purchased are considered to be cash equivalents. Cash equivalents are stated at cost, which approximates fair value. Cash equivalents generally consist of money market accounts.
	The Company minimizes credit risk associated with cash by periodically evaluating the credit quality of its primary financial institution. At times, the Company’s cash may be uninsured or exceed the Federal Deposit Insurance Corporation (“FDIC”) insurance limit.
	Accounts Receivable
	Accounts receivable represent obligations from the Company’s customers. The Company periodically evaluates the collectability of its accounts receivable and considers the need to record an allowance for doubtful accounts based upon historical collection experience and specific information. Actual amounts could vary from the recorded estimates. The allowance for doubtful accounts was $9,642 at March 31, 2015 and December 31, 2014.
	Inventory
	Inventory, consisting of products available for sale, is valued at the lower of cost (first in, first-out method) or market.
	Intangible Assets
	The Company’s intangible assets pertain to capitalized software costs and its website domain address. The Company capitalizes costs related to software developed or obtained for internal use when management commits to funding the project, the project completes the preliminary project stage and the software will be used to perform the function intended. Capitalization of such costs ceases when the project is substantially complete and ready for its intended use.
	The Company periodically reviews the carrying values of its long-lived assets when events or changes in circumstances indicate that it is more likely than not that their carrying values may exceed their fair values, and records an impairment charge when considered necessary. When circumstances indicate that an impairment of value may have occurred, the Company tests such assets for recoverability by comparing the estimated undiscounted future cash flows expected to result from the use of such assets and their eventual disposition to their carrying amounts. If the undiscounted future cash flows are less that the carrying amount of the asset, an impairment loss, measured as the excess of the carrying amount of the asset over its estimated fair value, is recognized. Fair value, for purposes of calculating impairment, is measured based on estimated future cash flows, discounted at a market rate of interest.
	Common Stock Purchase Warrants and Derivative Financial Instruments
	The Company reviews any common stock purchase warrants and other freestanding derivative financial instruments at each balance sheet date and classifies them on its balance sheet as:
		a)	Equity if they (i) require physical settlement or net-share settlement, or (ii) gives the Company a choice of net-cash settlement or settlement in its own shares (physical settlement or net-share settlement), or
		b)	Assets or liabilities if they (i) require net-cash settlement (including a requirement to net cash settle the contract if an event occurs and if that event is outside the Company’s control), or (ii) give the counterparty a choice of net-cash settlement or settlement in shares (physical settlement or net-share settlement).
	The Company assesses classification of its common stock purchase warrants and other freestanding derivatives at each reporting date to determine whether a change in classification between assets and liabilities is required.
	Revenue Recognition
	Revenue is recognized when all of the following conditions exist: (1) persuasive evidence of an arrangement exists, (2) delivery has occurred, (3) the sales price is fixed or determinable, and (4) collectability is reasonably assured.
	Seller Electronics Referrals
	Sellers responding to the Company’s advertising campaigns go to the Company’s website where they can search for the items they wish to sell using a streamlined point and click interface. Once they have identified their device, they are asked a single question to describe the condition of the device. At this point, they are presented with the “best match,” or uSell’s recommended offer from one of its buyers. The Company offers this recommendation based on both the price offered by the buyer relative to other buyers and the quality of ratings of the buyer relative to other buyers. The seller may choose to view a larger list of offers from all buyers interested in purchasing their device. Prior to February 2014, the Company earned up front “lead fees” from buyers when sellers accepted offers on its website and filled out a form to request a free shipping kit. This fee was received regardless of whether the sellers ultimately sent in their devices to the buyers. The Company recognized revenue upon online acceptance of the buyer’s offer by the seller. The Company records payments received from buyers in advance of offer acceptance as deferred revenue at the time payment is received.
	Beginning in February 2014, the Company transitioned its business model, which was phased in over the subsequent six weeks. Under the new model, buyers pay the Company a commission only when they pay the seller for a received device and the Company recognizes revenue upon payment to the seller.
	As a further development to the Company’s business model, in October 2014, the Company launched its “Managed by uSell” service, whereby the Company partnered with a third party logistics company to inspect, wipe and process devices before passing them along to buyers. Under this new model, title to a device passes to uSell upon issuance of payment to the seller, which is generally within one to two days from the receipt of the device at the third party warehouse. Title to a device is then transferred to the buyer upon shipment to the buyer. As a result, starting in October 2014, the Company began recognizing the full value of the processed devices in both revenues and cost of revenues.
	Fulfillment Revenue
	The Company offers fulfillment services on behalf of its buyers for the items sold by sellers. The Company acts as the agent in these transactions, passing orders booked by its buyers to its vendors, who then assemble the kits and mail them directly to the sellers. The Company earns a standard fee from its buyers and recognizes revenue upon shipment of the kits to the sellers. The Company evaluated the presentation of revenue on a gross versus net basis and determined that since the Company performs as an agent without assuming the risks and rewards of ownership of the goods, revenue should be reported on a net basis.
	Advertising Revenue
	Advertising revenues primarily come from payments for text-based sponsored links and display advertisements. Generally, the Company’s advertisers pay the Company on a cost per click, or CPC basis, which means advertisers pay only when someone clicks on one of their advertisements, or on a cost per thousand impression basis, or CPM. Paying on a CPM basis means that advertisers pay the Company based on the number of times their advertisements appear on the Company’s websites or mobile applications. Advertising revenue is recognized as income when the advertising services are rendered.
	Cost of Revenue
	Cost of revenue consists primarily of costs to maintain its website, including amortization expense on its technology platform software. Beginning in October 2014, cost of revenue pertaining to the sale of devices to buyers includes the cost of acquiring the device, as well as any other direct costs and expenses required to inspect and process the devices internally before shipping them to the buyers.
	Advertising
	Advertising costs are expensed as they are incurred and are included in sales and marketing expenses. Advertising expense amounted to approximately $954,000 and $1,061,000 for the three months ended March 31, 2015 and 2014, respectively.
	Share-Based Payment Arrangements
	The Company accounts for stock options in accordance with Accounting Standards Codification (“ASC”) 718, “Compensation - Stock Compensation.” ASC 718 requires generally that all equity awards be accounted for at their “fair value.” This fair value is measured on the grant date for stock-settled awards, and at subsequent exercise or settlement for cash-settled awards. Fair value is equal to the underlying value of the stock for “full-value” awards such as restricted stock and performance shares, and is estimated using an option-pricing model with traditional inputs for “appreciation” awards such as stock options and stock appreciation rights.
	Costs equal to these fair values are recognized ratably over the requisite service period based on the number of awards that are expected to vest, or in the period of grant for awards that vest immediately and have no future service condition. For awards that vest over time, cumulative adjustments in later periods are recorded to the extent actual forfeitures differ from the Company’s initial estimates: previously recognized compensation cost is reversed if the service or performance conditions are not satisfied and the award is forfeited. The expense resulting from share-based payments is recorded in general and administrative expense in the accompanying consolidated statements of operations.
	Subsequent modifications to outstanding awards result in incremental cost if the fair value is increased as a result of the modification. Thus, a value-for-value stock option repricing or exchange of awards in conjunction with an equity restructuring does not result in additional compensation cost.
	Net Loss per Share
	Basic loss per share (“EPS”) is computed by dividing net loss available to common stockholders by the weighted average number of common shares outstanding during the period, excluding the effects of any potentially dilutive securities. Diluted EPS gives effect to all dilutive potential of shares of common stock outstanding during the period including stock options or warrants, using the treasury stock method, and convertible debt or convertible preferred stock, using the if-converted method. Diluted EPS excludes all dilutive potential of shares of common stock if their effect is anti-dilutive.
	The computation of basic and diluted loss per share at March 31, 2015 and 2014 excludes the common stock equivalents of the following potentially dilutive securities because their inclusion would be anti-dilutive:
			Three Months Ended
			March 31,
			2015			2014
	Convertible Series A Preferred Stock			100,000			100,000
	Convertible Series B Preferred Stock			60,415			60,415
	Convertible Series C Preferred Stock			146,667			146,667
	Convertible Series E Preferred Stock			103,232			103,232
	Unvested Restricted Stock			43,330			55,552
	Unvested Restricted Stock Units			506,749			183,333
	Stock Options			608,211			542,995
	Stock Warrants			802,520			281,686
				2,371,124			1,473,880
	Legal Proceedings
	From time to time, the Company is a party to or otherwise involved in legal proceedings arising in the normal and ordinary course of business. As of the date of this report, the Company is not aware of any proceeding, threatened or pending, against the Company which, if determined adversely, would have a material effect on its business, results of operations, cash flows or financial position.
	Customer Concentrations
	The following table shows significant concentrations in the Company’s revenues and accounts receivable for the periods indicated.
			Percentage of Revenue
			During the Three
			Months Ended
		March 31,
		2015				2014
Buyer A			16	%			4	%
Buyer B			3	%			11	%
Buyer C			1	%			14	%
Buyer D			1	%			10	%
		Percentage of Accounts
		Receivable  at
		March 31,				December 31,
		2015				2014
Buyer AA			15	%			24	%
Buyer BB			14	%			1	%
Buyer CC			10	%			3	%
Recent Accounting Pronouncements
In May 2014, the FASB issued ASU No. 2014-09, “Revenue from Contracts with Customers” (ASU 201-09). ASU 201-09 provides guidance for revenue recognition and affects any entity that either enters into contracts with customers to transfer goods or services or enters into contracts for the transfer of nonfinancial assets and supersedes the revenue recognition requirements in Topic 605, “Revenue Recognition,” and most industry-specific guidance. The core principle of ASU 2014-09 is the recognition of revenue when a company transfers promised goods or services to customers in an amount that reflects the consideration to which the company expects to be entitled in exchange for those goods or services. ASU 2014-09 defines a five-step process to achieve this core principle and, in doing so, companies will need to use more judgment and make more estimates than under the current guidance. These may include identifying performance obligations in the contract, estimating the amount of variable consideration to include in the transaction price and allocating the transaction price to each separate performance obligation. ASU 2014-09 is effective for fiscal years beginning after December 15, 2016 and interim periods therein, using either of the following transition methods: (i) a full retrospective approach reflecting the application of the standard in each prior reporting period with the option to elect certain practical expedients, or (ii) a retrospective approach with the cumulative effect of initially adopting ASU 2014-09 recognized at the date of adoption (which includes additional footnote disclosures). Early adoption is not permitted. The Company is currently evaluating the method and impact the adoption of ASU 2014-09 will have on the Company’s consolidated financial statements and disclosures.
In June 2014, the FASB issued ASU No. 2014-12, “Compensation - Stock Compensation” (Topic 718): Accounting for Share-Based Payments When the Terms of an Award Provide That a Performance Target Could be Achieved after the Requisite Service Period (“ASU 2014-12”). ASU 2014-12 affects entities that grant their employees share-based payments in which terms of the award provide that a performance target that affects vesting could be achieved after the requisite service period. The amendments in ASU 2014-12 require that a performance target that affects vesting and that could be achieved after the requisite service period be treated as a performance condition. ASU 2014-12 is effective for fiscal years beginning after December 15, 2015. Early adoption is permitted. The Company is currently evaluating the method and impact the adoption of ASU 2014-12 will have on the Company’s consolidated financial statements and disclosures.
In August 2014, the FASB issued ASU 2014-15, “Disclosure of Uncertainties about an Entity’s Ability to Continue as a Going Concern” (“ASU 2014-15”). ASU 2014-15 provides guidance on management’s responsibility in evaluating whether there is substantial doubt about a company’s ability to continue as a going concern and about related footnote disclosures. For each reporting period, management will be required to evaluate whether there are conditions or events that raise substantial doubt about a company’s ability to continue as a going concern within one year from the date the financial statements are issued. The amendments in ASU 2014-15 are effective for annual reporting periods ending after December 15, 2016, and for annual and interim periods thereafter. Early adoption is permitted. The Company will adopt the methodologies prescribed by ASU 2014-15 by the date required, and does not anticipate that the adoption of ASU 2014-15 will have a material effect on its financial position or results of operations.
Subsequent events
The Company evaluates subsequent events and transactions that occur after the balance sheet date up to the date that the financial statements were issued for potential recognition or disclosure. Any material events that occur between the balance sheet date and the date that the financial statements were issued are disclosed as subsequent events, while the financial statements are adjusted to reflect any conditions that existed at the balance sheet date. Based upon this review, the Company did not identify any recognized or non-recognized subsequent events that would have required adjustment or disclosure in the financial statements.

Fair_Value

Fair Value	3 Months Ended
	Mar. 31, 2015
Fair Value Disclosures [Abstract]
Fair Value Disclosures [Text Block]	Note 4 - Fair Value
	The fair value of the Company’s financial assets and liabilities reflects management’s estimate of amounts that the Company would have received in connection with the sale of the assets or paid in connection with the transfer of the liabilities in an orderly transaction between market participants at the measurement date. In connection with measuring the fair value of its assets and liabilities, the Company seeks to maximize the use of observable inputs (market data obtained from independent sources) and to minimize the use of unobservable inputs (internal assumptions about how market participants would price assets and liabilities). The following fair value hierarchy is used to classify assets and liabilities based on the observable inputs and unobservable inputs used in order to value the assets and liabilities:
		Level 1:	Quoted prices in active markets for identical assets or liabilities. An active market for an asset or liability is a market in which transactions for the asset or liability occur with sufficient frequency and volume to provide pricing information on an ongoing basis.
		Level 2:	Observable inputs other than Level 1 inputs. Examples of Level 2 inputs include quoted prices in active markets for similar assets or liabilities and quoted prices for identical assets or liabilities in markets that are not active.
		Level 3:	Unobservable inputs based on the Company’s assessment of the assumptions that market participants would use in pricing the asset or liability.
	The Company did not have any assets and liabilities measured at fair value on a recurring basis at March 31, 2015 and December 31, 2014.

Intangible_Assets

Intangible Assets	3 Months Ended
	Mar. 31, 2015
Goodwill and Intangible Assets Disclosure [Abstract]
Intangible Assets Disclosure [Text Block]	Note 5 - Intangible Assets
	Intangible assets consist of the following:
		Capitalized		Website
		Software		Domain		Total
	Gross value at March 31, 2015	$	2,145,224	$	67,752	$	2,212,976
	Accumulated amortization at March 31, 2015		-1,284,031		-67,752		-1,351,783
	Net value at March 31, 2015	$	861,193	$	-	$	861,193
	Gross value at December 31, 2014	$	1,974,482	$	67,752	$	2,042,234
	Accumulated amortization at December 31, 2014		-1,122,389		-67,752		-1,190,141
	Net value at December 31, 2014	$	852,093	$	-	$	852,093
	Intangible assets are amortized on a straight-line basis over their estimated useful lives of three years. Amortization expense amounted to $161,642 and $121,509 for the three months ended March 31, 2015 and 2014, respectively.
	Future annual estimated amortization expense is summarized as follows:
	Years ending December 31,
	2015 (remaining nine months)	$	356,218
	2016		318,196
	2017		177,617
	2018		9,162
		$	861,193

Stockholders_Equity

Stockholders' Equity	3 Months Ended
	Mar. 31, 2015
Stockholders' Equity Note [Abstract]
Stockholders' Equity Note Disclosure [Text Block]	Note 6 – Stockholders’ Equity
	On March 16, 2015, the Company filed a Certificate of Correction pursuant to which the number of authorized shares of the Company’s common stock was decreased from 650,000,000 shares to 43,333,333 shares to properly reflect the Company’s 1-for-15 reverse stock split on January 21, 2014. The par value remained the same.

StockBased_Compensation

Stock-Based Compensation	3 Months Ended
	Mar. 31, 2015
Disclosure of Compensation Related Costs, Share-based Payments [Abstract]
Disclosure of Compensation Related Costs, Share-based Payments [Text Block]	Note 7 - Stock-Based Compensation
	Stock Option Grants
	During the three months ended March 31, 2015, the Company granted 66,000 stock options to employees for future services. These options had a fair value of $31,839, using the Black-Scholes option pricing model with the following assumptions:
	Risk-free interest rate	1.12	%
	Expected dividend yield	0	%
	Expected volatility	61.89	%
	Expected term	3.75 years
	The options are exercisable over a five-year term and vest over four years. The Company recorded $1,679 during the three months ended March 31, 2015 as compensation expense pertaining to these grants.
	Including prior period grants and the above grants, the Company recorded non-cash compensation expense of $97,764 and $114,759 for the three months ended March 31, 2015 and 2014, respectively, pertaining to stock option grants.
	Total unrecognized compensation expense related to unvested stock options at March 31, 2015 amounts to $478,900 and is expected to be recognized over a weighted average period of 2.9 years.
	The following table summarizes the Company’s stock option activity for the three months ended March 31, 2015:
		Number of		Weighted		Weighted		Aggregate
		Options		Average		Average		Intrinsic Value
				Exercise		Remaining
				Price		Contractual
						Life
						(in Years)
	Outstanding - December 31, 2014		604,625	$	4.73		3.3	$	-
	Granted		66,000		1.21
	Exercised		-		-
	Forfeited or Canceled		-62,414		3.24
	Outstanding – March 31, 2015		608,211	$	4.36		3.3	$	-
	Exercisable – March 31, 2015		367,169	$	5.51		3.1	$	-
	The following table summarizes the Company’s stock option activity for non-vested options for the three months ended March 31, 2015:
		Number of		Weighted
		Options		Average
				Grant Date
				Fair Value
	Balance at December 31, 2014		255,855	$	2.65
	Granted		66,000		0.48
	Vested		-32,815		-2.97
	Forfeited or Canceled		-47,998		-2.17
	Balance at March 31, 2015		241,042	$	2.11
	Warrants
	The following summarizes the Company’s warrant activity for the three months ended March 31, 2015:
		Number of		Weighted		Weighted		Aggregate
		Warrants		Average		Average		Intrinsic Value
				Exercise		Remaining
				Price		Contractual Life
						(in Years)
	Outstanding - December 31, 2014		802,520		3.21		4.6	$	-
	Granted		-		-
	Exercised		-		-
	Cancelled/Forfeited		-		-
	Outstanding – March 31, 2015		802,520	$	3.21		4.3	$	-
	Exercisable – March 31, 2015		802,520	$	3.21		4. 3	$	-
	There was no expense pertaining to warrants recorded during the three months ended March 31, 2015 and 2014.
	Restricted Stock Awards
	A summary of the restricted stock award activity for the three months ended March 31, 2015 is as follows:
		Number of
		Shares
	Unvested Outstanding at December 31, 2014		558,552
	Granted		-
	Vested		-8,473
	Unvested Outstanding at March 31, 2015		550,079
	The Company recorded non-cash compensation expense of $148,777 and $202,188 for the three months ended March 31, 2015 and 2014, respectively.
	Total unrecognized compensation expense related to unvested stock awards and unvested restricted stock units at March 31, 2015 amounts to $1,786,586 and is expected to be recognized over a weighted average period of 3.5 years.

Significant_Accounting_Policie1

Significant Accounting Policies (Policies)	3 Months Ended
	Mar. 31, 2015
Accounting Policies [Abstract]
Basis of Accounting, Policy [Policy Text Block]	Basis of Presentation
	The accompanying unaudited interim condensed consolidated financial statements have been prepared in accordance with accounting principles generally accepted in the United States of America (“GAAP”) for interim financial information and pursuant to the instructions to Form 10-Q and Article 8 of Regulation S-X of the United States Securities and Exchange Commission (“SEC”). Certain information or footnote disclosures normally included in financial statements prepared in accordance with GAAP have been condensed or omitted, pursuant to the rules and regulations of the SEC for interim financial reporting. Accordingly, they do not include all the information and footnotes necessary for a comprehensive presentation of financial position, results of operations, or cash flows. It is management’s opinion, however, that the accompanying unaudited interim condensed consolidated financial statements include all adjustments, consisting of a normal recurring nature, which are necessary for a fair presentation of the financial position, operating results and cash flows for the periods presented.
	The accompanying unaudited interim condensed consolidated financial statements should be read in conjunction with the Company’s Annual Report on Form 10-K for the year ended December 31, 2014 as filed with the SEC, which contains the audited financial statements and notes thereto, together with Management’s Discussion and Analysis, for the years ended December 31, 2014 and 2013. The financial information as of December 31, 2014 is derived from the audited financial statements presented in the Company’s Annual Report on Form 10-K for the year ended December 31, 2014. The interim results for the three months ended Mach 31, 2015 are not necessarily indicative of the results to be expected for the year ending December 31, 2015 or for any future interim periods.
Consolidation, Policy [Policy Text Block]	Principles of Consolidation
	The accompanying unaudited interim condensed consolidated financial statements include the accounts of uSell and its wholly-owned subsidiaries. All significant intercompany balances and transactions have been eliminated in consolidation.
Use of Estimates, Policy [Policy Text Block]	Use of Estimates
	The preparation of unaudited interim condensed consolidated financial statements in conformity with GAAP requires management to make estimates and assumptions that affect the reported amounts of assets and liabilities and disclosure of contingent assets and liabilities at the date of the consolidated financial statements and the reported amounts of revenues and expenses during the reporting period.
	Making estimates requires management to exercise significant judgment. It is at least reasonably possible that the estimate of the effect of a condition, situation or set of circumstances that existed at the date of the unaudited interim condensed consolidated financial statements, which management considered in formulating its estimate, could change in the near term due to one or more future confirming events. Accordingly, the actual results could differ significantly from our estimates.
Cash and Cash Equivalents, Policy [Policy Text Block]	Cash and Cash Equivalents
	All highly liquid investments with an original maturity of 90 days or less when purchased are considered to be cash equivalents. Cash equivalents are stated at cost, which approximates fair value. Cash equivalents generally consist of money market accounts.
	The Company minimizes credit risk associated with cash by periodically evaluating the credit quality of its primary financial institution. At times, the Company’s cash may be uninsured or exceed the Federal Deposit Insurance Corporation (“FDIC”) insurance limit.
Trade and Other Accounts Receivable, Policy [Policy Text Block]	Accounts Receivable
	Accounts receivable represent obligations from the Company’s customers. The Company periodically evaluates the collectability of its accounts receivable and considers the need to record an allowance for doubtful accounts based upon historical collection experience and specific information. Actual amounts could vary from the recorded estimates. The allowance for doubtful accounts was $9,642 at March 31, 2015 and December 31, 2014.
Inventory, Policy [Policy Text Block]	Inventory
	Inventory, consisting of products available for sale, is valued at the lower of cost (first in, first-out method) or market.
Intangible Assets, Finite-Lived, Policy [Policy Text Block]	Intangible Assets
	The Company’s intangible assets pertain to capitalized software costs and its website domain address. The Company capitalizes costs related to software developed or obtained for internal use when management commits to funding the project, the project completes the preliminary project stage and the software will be used to perform the function intended. Capitalization of such costs ceases when the project is substantially complete and ready for its intended use.
	The Company periodically reviews the carrying values of its long-lived assets when events or changes in circumstances indicate that it is more likely than not that their carrying values may exceed their fair values, and records an impairment charge when considered necessary. When circumstances indicate that an impairment of value may have occurred, the Company tests such assets for recoverability by comparing the estimated undiscounted future cash flows expected to result from the use of such assets and their eventual disposition to their carrying amounts. If the undiscounted future cash flows are less that the carrying amount of the asset, an impairment loss, measured as the excess of the carrying amount of the asset over its estimated fair value, is recognized. Fair value, for purposes of calculating impairment, is measured based on estimated future cash flows, discounted at a market rate of interest.
Common Stock Purchase Warrants And Derivative Financial Instruments [Policy Text Block]	Common Stock Purchase Warrants and Derivative Financial Instruments
	The Company reviews any common stock purchase warrants and other freestanding derivative financial instruments at each balance sheet date and classifies them on its balance sheet as:
		a)	Equity if they (i) require physical settlement or net-share settlement, or (ii) gives the Company a choice of net-cash settlement or settlement in its own shares (physical settlement or net-share settlement), or
		b)	Assets or liabilities if they (i) require net-cash settlement (including a requirement to net cash settle the contract if an event occurs and if that event is outside the Company’s control), or (ii) give the counterparty a choice of net-cash settlement or settlement in shares (physical settlement or net-share settlement).
	The Company assesses classification of its common stock purchase warrants and other freestanding derivatives at each reporting date to determine whether a change in classification between assets and liabilities is required.
Revenue Recognition, Policy [Policy Text Block]	Revenue Recognition
	Revenue is recognized when all of the following conditions exist: (1) persuasive evidence of an arrangement exists, (2) delivery has occurred, (3) the sales price is fixed or determinable, and (4) collectability is reasonably assured.
	Seller Electronics Referrals
	Sellers responding to the Company’s advertising campaigns go to the Company’s website where they can search for the items they wish to sell using a streamlined point and click interface. Once they have identified their device, they are asked a single question to describe the condition of the device. At this point, they are presented with the “best match,” or uSell’s recommended offer from one of its buyers. The Company offers this recommendation based on both the price offered by the buyer relative to other buyers and the quality of ratings of the buyer relative to other buyers. The seller may choose to view a larger list of offers from all buyers interested in purchasing their device. Prior to February 2014, the Company earned up front “lead fees” from buyers when sellers accepted offers on its website and filled out a form to request a free shipping kit. This fee was received regardless of whether the sellers ultimately sent in their devices to the buyers. The Company recognized revenue upon online acceptance of the buyer’s offer by the seller. The Company records payments received from buyers in advance of offer acceptance as deferred revenue at the time payment is received.
	Beginning in February 2014, the Company transitioned its business model, which was phased in over the subsequent six weeks. Under the new model, buyers pay the Company a commission only when they pay the seller for a received device and the Company recognizes revenue upon payment to the seller.
	As a further development to the Company’s business model, in October 2014, the Company launched its “Managed by uSell” service, whereby the Company partnered with a third party logistics company to inspect, wipe and process devices before passing them along to buyers. Under this new model, title to a device passes to uSell upon issuance of payment to the seller, which is generally within one to two days from the receipt of the device at the third party warehouse. Title to a device is then transferred to the buyer upon shipment to the buyer. As a result, starting in October 2014, the Company began recognizing the full value of the processed devices in both revenues and cost of revenues.
	Fulfillment Revenue
	The Company offers fulfillment services on behalf of its buyers for the items sold by sellers. The Company acts as the agent in these transactions, passing orders booked by its buyers to its vendors, who then assemble the kits and mail them directly to the sellers. The Company earns a standard fee from its buyers and recognizes revenue upon shipment of the kits to the sellers. The Company evaluated the presentation of revenue on a gross versus net basis and determined that since the Company performs as an agent without assuming the risks and rewards of ownership of the goods, revenue should be reported on a net basis.
	Advertising Revenue
	Advertising revenues primarily come from payments for text-based sponsored links and display advertisements. Generally, the Company’s advertisers pay the Company on a cost per click, or CPC basis, which means advertisers pay only when someone clicks on one of their advertisements, or on a cost per thousand impression basis, or CPM. Paying on a CPM basis means that advertisers pay the Company based on the number of times their advertisements appear on the Company’s websites or mobile applications. Advertising revenue is recognized as income when the advertising services are rendered.
Cost of Sales, Policy [Policy Text Block]	Cost of Revenue
	Cost of revenue consists primarily of costs to maintain its website, including amortization expense on its technology platform software. Beginning in October 2014, cost of revenue pertaining to the sale of devices to buyers includes the cost of acquiring the device, as well as any other direct costs and expenses required to inspect and process the devices internally before shipping them to the buyers.
Advertising Costs, Policy [Policy Text Block]	Advertising
	Advertising costs are expensed as they are incurred and are included in sales and marketing expenses. Advertising expense amounted to approximately $954,000 and $1,061,000 for the three months ended March 31, 2015 and 2014, respectively.
Share-based Compensation, Option and Incentive Plans Policy [Policy Text Block]	Share-Based Payment Arrangements
	The Company accounts for stock options in accordance with Accounting Standards Codification (“ASC”) 718, “Compensation - Stock Compensation.” ASC 718 requires generally that all equity awards be accounted for at their “fair value.” This fair value is measured on the grant date for stock-settled awards, and at subsequent exercise or settlement for cash-settled awards. Fair value is equal to the underlying value of the stock for “full-value” awards such as restricted stock and performance shares, and is estimated using an option-pricing model with traditional inputs for “appreciation” awards such as stock options and stock appreciation rights.
	Costs equal to these fair values are recognized ratably over the requisite service period based on the number of awards that are expected to vest, or in the period of grant for awards that vest immediately and have no future service condition. For awards that vest over time, cumulative adjustments in later periods are recorded to the extent actual forfeitures differ from the Company’s initial estimates: previously recognized compensation cost is reversed if the service or performance conditions are not satisfied and the award is forfeited. The expense resulting from share-based payments is recorded in general and administrative expense in the accompanying consolidated statements of operations.
	Subsequent modifications to outstanding awards result in incremental cost if the fair value is increased as a result of the modification. Thus, a value-for-value stock option repricing or exchange of awards in conjunction with an equity restructuring does not result in additional compensation cost.
Earnings Per Share, Policy [Policy Text Block]	Net Loss per Share
	Basic loss per share (“EPS”) is computed by dividing net loss available to common stockholders by the weighted average number of common shares outstanding during the period, excluding the effects of any potentially dilutive securities. Diluted EPS gives effect to all dilutive potential of shares of common stock outstanding during the period including stock options or warrants, using the treasury stock method, and convertible debt or convertible preferred stock, using the if-converted method. Diluted EPS excludes all dilutive potential of shares of common stock if their effect is anti-dilutive.
	The computation of basic and diluted loss per share at March 31, 2015 and 2014 excludes the common stock equivalents of the following potentially dilutive securities because their inclusion would be anti-dilutive:
			Three Months Ended
			March 31,
			2015			2014
	Convertible Series A Preferred Stock			100,000			100,000
	Convertible Series B Preferred Stock			60,415			60,415
	Convertible Series C Preferred Stock			146,667			146,667
	Convertible Series E Preferred Stock			103,232			103,232
	Unvested Restricted Stock			43,330			55,552
	Unvested Restricted Stock Units			506,749			183,333
	Stock Options			608,211			542,995
	Stock Warrants			802,520			281,686
				2,371,124			1,473,880
Commitments and Contingencies, Policy [Policy Text Block]	Legal Proceedings
	From time to time, the Company is a party to or otherwise involved in legal proceedings arising in the normal and ordinary course of business. As of the date of this report, the Company is not aware of any proceeding, threatened or pending, against the Company which, if determined adversely, would have a material effect on its business, results of operations, cash flows or financial position.
Concentration Risk, Credit Risk, Policy [Policy Text Block]	Customer Concentrations
	The following table shows significant concentrations in the Company’s revenues and accounts receivable for the periods indicated.
			Percentage of Revenue
			During the Three
			Months Ended
			March 31,
			2015				2014
	Buyer A			16	%			4	%
	Buyer B			3	%			11	%
	Buyer C			1	%			14	%
	Buyer D			1	%			10	%
			Percentage of Accounts
			Receivable  at
			March 31,				December 31,
			2015				2014
	Buyer AA			15	%			24	%
	Buyer BB			14	%			1	%
	Buyer CC			10	%			3	%
New Accounting Pronouncements, Policy [Policy Text Block]	Recent Accounting Pronouncements
	In May 2014, the FASB issued ASU No. 2014-09, “Revenue from Contracts with Customers” (ASU 201-09). ASU 201-09 provides guidance for revenue recognition and affects any entity that either enters into contracts with customers to transfer goods or services or enters into contracts for the transfer of nonfinancial assets and supersedes the revenue recognition requirements in Topic 605, “Revenue Recognition,” and most industry-specific guidance. The core principle of ASU 2014-09 is the recognition of revenue when a company transfers promised goods or services to customers in an amount that reflects the consideration to which the company expects to be entitled in exchange for those goods or services. ASU 2014-09 defines a five-step process to achieve this core principle and, in doing so, companies will need to use more judgment and make more estimates than under the current guidance. These may include identifying performance obligations in the contract, estimating the amount of variable consideration to include in the transaction price and allocating the transaction price to each separate performance obligation. ASU 2014-09 is effective for fiscal years beginning after December 15, 2016 and interim periods therein, using either of the following transition methods: (i) a full retrospective approach reflecting the application of the standard in each prior reporting period with the option to elect certain practical expedients, or (ii) a retrospective approach with the cumulative effect of initially adopting ASU 2014-09 recognized at the date of adoption (which includes additional footnote disclosures). Early adoption is not permitted. The Company is currently evaluating the method and impact the adoption of ASU 2014-09 will have on the Company’s consolidated financial statements and disclosures.
	In June 2014, the FASB issued ASU No. 2014-12, “Compensation - Stock Compensation” (Topic 718): Accounting for Share-Based Payments When the Terms of an Award Provide That a Performance Target Could be Achieved after the Requisite Service Period (“ASU 2014-12”). ASU 2014-12 affects entities that grant their employees share-based payments in which terms of the award provide that a performance target that affects vesting could be achieved after the requisite service period. The amendments in ASU 2014-12 require that a performance target that affects vesting and that could be achieved after the requisite service period be treated as a performance condition. ASU 2014-12 is effective for fiscal years beginning after December 15, 2015. Early adoption is permitted. The Company is currently evaluating the method and impact the adoption of ASU 2014-12 will have on the Company’s consolidated financial statements and disclosures.
	In August 2014, the FASB issued ASU 2014-15, “Disclosure of Uncertainties about an Entity’s Ability to Continue as a Going Concern” (“ASU 2014-15”). ASU 2014-15 provides guidance on management’s responsibility in evaluating whether there is substantial doubt about a company’s ability to continue as a going concern and about related footnote disclosures. For each reporting period, management will be required to evaluate whether there are conditions or events that raise substantial doubt about a company’s ability to continue as a going concern within one year from the date the financial statements are issued. The amendments in ASU 2014-15 are effective for annual reporting periods ending after December 15, 2016, and for annual and interim periods thereafter. Early adoption is permitted. The Company will adopt the methodologies prescribed by ASU 2014-15 by the date required, and does not anticipate that the adoption of ASU 2014-15 will have a material effect on its financial position or results of operations.
Subsequent Events, Policy [Policy Text Block]	Subsequent events
	The Company evaluates subsequent events and transactions that occur after the balance sheet date up to the date that the financial statements were issued for potential recognition or disclosure. Any material events that occur between the balance sheet date and the date that the financial statements were issued are disclosed as subsequent events, while the financial statements are adjusted to reflect any conditions that existed at the balance sheet date. Based upon this review, the Company did not identify any recognized or non-recognized subsequent events that would have required adjustment or disclosure in the financial statements.

Significant_Accounting_Policie2

Significant Accounting Policies (Tables)	3 Months Ended
	Mar. 31, 2015
Accounting Policies [Abstract]
Schedule of Antidilutive Securities Excluded from Computation of Earnings Per Share [Table Text Block]	The computation of basic and diluted loss per share at March 31, 2015 and 2014 excludes the common stock equivalents of the following potentially dilutive securities because their inclusion would be anti-dilutive:
		Three Months Ended
		March 31,
		2015			2014
	Convertible Series A Preferred Stock		100,000			100,000
	Convertible Series B Preferred Stock		60,415			60,415
	Convertible Series C Preferred Stock		146,667			146,667
	Convertible Series E Preferred Stock		103,232			103,232
	Unvested Restricted Stock		43,330			55,552
	Unvested Restricted Stock Units		506,749			183,333
	Stock Options		608,211			542,995
	Stock Warrants		802,520			281,686
			2,371,124			1,473,880
Schedule of Revenue by Major Customers by Reporting Segments [Table Text Block]	The following table shows significant concentrations in the Company’s revenues and accounts receivable for the periods indicated.
		Percentage of Revenue
		During the Three
		Months Ended
		March 31,
		2015				2014
	Buyer A		16	%			4	%
	Buyer B		3	%			11	%
	Buyer C		1	%			14	%
	Buyer D		1	%			10	%
		Percentage of Accounts
		Receivable  at
		March 31,				December 31,
		2015				2014
	Buyer AA		15	%			24	%
	Buyer BB		14	%			1	%
	Buyer CC		10	%			3	%

Intangible_Assets_Tables

Intangible Assets (Tables)	3 Months Ended
	Mar. 31, 2015
Goodwill and Intangible Assets Disclosure [Abstract]
Schedule of Finite-Lived Intangible Assets [Table Text Block]	Intangible assets consist of the following:
		Capitalized		Website
		Software		Domain		Total
	Gross value at March 31, 2015	$	2,145,224	$	67,752	$	2,212,976
	Accumulated amortization at March 31, 2015		-1,284,031		-67,752		-1,351,783
	Net value at March 31, 2015	$	861,193	$	-	$	861,193
	Gross value at December 31, 2014	$	1,974,482	$	67,752	$	2,042,234
	Accumulated amortization at December 31, 2014		-1,122,389		-67,752		-1,190,141
	Net value at December 31, 2014	$	852,093	$	-	$	852,093
Finite-lived Intangible Assets Amortization Expense [Table Text Block]	Future annual estimated amortization expense is summarized as follows:
	Years ending December 31,
	2015 (remaining nine months)	$	356,218
	2016		318,196
	2017		177,617
	2018		9,162
		$	861,193

StockBased_Compensation_Tables

Stock-Based Compensation (Tables)	3 Months Ended
	Mar. 31, 2015
Disclosure of Compensation Related Costs, Share-based Payments [Abstract]
Schedule of Share-based Payment Award, Stock Options, Valuation Assumptions [Table Text Block]	These options had a fair value of $31,839, using the Black-Scholes option pricing model with the following assumptions:
	Risk-free interest rate	1.12	%
	Expected dividend yield	0	%
	Expected volatility	61.89	%
	Expected term	3.75 years
Schedule of Share-based Compensation, Stock Options, Activity [Table Text Block]	The following table summarizes the Company’s stock option activity for the three months ended March 31, 2015:
		Number of		Weighted		Weighted		Aggregate
		Options		Average		Average		Intrinsic Value
				Exercise		Remaining
				Price		Contractual
						Life
						(in Years)
	Outstanding - December 31, 2014		604,625	$	4.73		3.3	$	-
	Granted		66,000		1.21
	Exercised		-		-
	Forfeited or Canceled		-62,414		3.24
	Outstanding – March 31, 2015		608,211	$	4.36		3.3	$	-
	Exercisable – March 31, 2015		367,169	$	5.51		3.1	$	-
Schedule of Nonvested Share Activity [Table Text Block]	The following table summarizes the Company’s stock option activity for non-vested options for the three months ended March 31, 2015:
		Number of		Weighted
		Options		Average
				Grant Date
				Fair Value
	Balance at December 31, 2014		255,855	$	2.65
	Granted		66,000		0.48
	Vested		-32,815		-2.97
	Forfeited or Canceled		-47,998		-2.17
	Balance at March 31, 2015		241,042	$	2.11
Schedule of Stockholders' Equity Note, Warrants or Rights [Table Text Block]	The following summarizes the Company’s warrant activity for the three months ended March 31, 2015:
		Number of		Weighted		Weighted		Aggregate
		Warrants		Average		Average		Intrinsic Value
				Exercise		Remaining
				Price		Contractual Life
						(in Years)
	Outstanding - December 31, 2014		802,520		3.21		4.6	$	-
	Granted		-		-
	Exercised		-		-
	Cancelled/Forfeited		-		-
	Outstanding – March 31, 2015		802,520	$	3.21		4.3	$	-
	Exercisable – March 31, 2015		802,520	$	3.21		4. 3	$	-
Schedule of Share-based Compensation, Restricted Stock Units Award Activity [Table Text Block]	A summary of the restricted stock award activity for the three months ended March 31, 2015 is as follows:
		Number of
		Shares
	Unvested Outstanding at December 31, 2014		558,552
	Granted		-
	Vested		-8,473
	Unvested Outstanding at March 31, 2015		550,079

Going_Concern_Details_Textual

Going Concern (Details Textual) (USD $)	3 Months Ended
	Mar. 31, 2015	Mar. 31, 2014	Dec. 31, 2014
Going Concern [Line Items]
Net Loss	($1,469,927)	($2,846,372)
Net Cash Provided by (Used in) Operating Activities, Continuing Operations	-1,114,185	-748,867
Accumulated deficit	($53,512,542)		($52,042,615)

Significant_Accounting_Policie3

Significant Accounting Policies (Details)	3 Months Ended
	Mar. 31, 2015	Mar. 31, 2014
Antidilutive Securities Excluded from Computation of Earnings Per Share [Line Items]
Antidilutive Securities Excluded from Computation of Earnings Per Share, Amount	2,371,124	1,473,880
Convertible Series A Preferred Stock [Member]
Antidilutive Securities Excluded from Computation of Earnings Per Share [Line Items]
Antidilutive Securities Excluded from Computation of Earnings Per Share, Amount	100,000	100,000
Convertible Series B Preferred Stock [Member]
Antidilutive Securities Excluded from Computation of Earnings Per Share [Line Items]
Antidilutive Securities Excluded from Computation of Earnings Per Share, Amount	60,415	60,415
Convertible Series C Preferred Stock [Member]
Antidilutive Securities Excluded from Computation of Earnings Per Share [Line Items]
Antidilutive Securities Excluded from Computation of Earnings Per Share, Amount	146,667	146,667
Convertible Series E Preferred Stock [Member]
Antidilutive Securities Excluded from Computation of Earnings Per Share [Line Items]
Antidilutive Securities Excluded from Computation of Earnings Per Share, Amount	103,232	103,232
Unvested Restricted Stock [Member]
Antidilutive Securities Excluded from Computation of Earnings Per Share [Line Items]
Antidilutive Securities Excluded from Computation of Earnings Per Share, Amount	43,330	55,552
Unvested Restricted Stock Units [Member]
Antidilutive Securities Excluded from Computation of Earnings Per Share [Line Items]
Antidilutive Securities Excluded from Computation of Earnings Per Share, Amount	506,749	183,333
Stock Warrants [member]
Antidilutive Securities Excluded from Computation of Earnings Per Share [Line Items]
Antidilutive Securities Excluded from Computation of Earnings Per Share, Amount	802,520	281,686
Stock Options [Member]
Antidilutive Securities Excluded from Computation of Earnings Per Share [Line Items]
Antidilutive Securities Excluded from Computation of Earnings Per Share, Amount	608,211	542,995

Significant_Accounting_Policie4

Significant Accounting Policies (Details 1)	3 Months Ended
	Mar. 31, 2015	Mar. 31, 2014
Buyer A [Member] | Sales Revenue, Net [Member]
Concentration Risk [Line Items]
Concentration Risk, Percentage	16.00%	4.00%
Buyer B [Member] | Sales Revenue, Net [Member]
Concentration Risk [Line Items]
Concentration Risk, Percentage	3.00%	11.00%
Buyer C [Member] | Sales Revenue, Net [Member]
Concentration Risk [Line Items]
Concentration Risk, Percentage	1.00%	14.00%
Buyer D [Member] | Sales Revenue, Net [Member]
Concentration Risk [Line Items]
Concentration Risk, Percentage	1.00%	10.00%
Buyer AA [Member] | Accounts Receivable [Member]
Concentration Risk [Line Items]
Concentration Risk, Percentage	15.00%	24.00%
Buyer BB [Member] | Accounts Receivable [Member]
Concentration Risk [Line Items]
Concentration Risk, Percentage	14.00%	1.00%
Buyer CC [Member] | Accounts Receivable [Member]
Concentration Risk [Line Items]
Concentration Risk, Percentage	10.00%	3.00%

Significant_Accounting_Policie5

Significant Accounting Policies (Details Textual) (USD $)	3 Months Ended
	Mar. 31, 2015	Mar. 31, 2014	Dec. 31, 2014
Significant Accounting Policies [Line Items]
Allowance for Doubtful Accounts Receivable	$9,642		$9,642
Advertising Expense	$954,000	$1,061,000

Intangible_Assets_Details

Intangible Assets (Details) (USD $)	Mar. 31, 2015	Dec. 31, 2014
Finite-Lived Intangible Assets [Line Items]
Gross value	$2,212,976	$2,042,234
Accumulated amortization	-1,351,783	-1,190,141
Net value	861,193	852,093
Capitalized Software [Member]
Finite-Lived Intangible Assets [Line Items]
Gross value	2,145,224	1,974,482
Accumulated amortization	-1,284,031	-1,122,389
Net value	861,193	852,093
Website Domain [Member]
Finite-Lived Intangible Assets [Line Items]
Gross value	67,752	67,752
Accumulated amortization	-67,752	-67,752
Net value	$0	$0

Intangible_Assets_Details_1

Intangible Assets (Details 1) (USD $)	Mar. 31, 2015	Dec. 31, 2014
Years ending December 31,
2015 (remaining nine months)	$356,218
2016	318,196
2017	177,617
2018	9,162
Net value	$861,193	$852,093

Intangible_Assets_Details_Text

Intangible Assets (Details Textual) (USD $)	3 Months Ended
	Mar. 31, 2015	Mar. 31, 2014
Finite-Lived Intangible Assets [Line Items]
Amortization of Intangible Assets	$161,642	$121,509

Stockholders_Equity_Details_Te

Stockholders' Equity (Details Textual)	3 Months Ended
	Mar. 31, 2015	Mar. 16, 2015	Dec. 31, 2014
Class of Stock [Line Items]
Common Stock, Shares Authorized	43,333,333	650,000,000	43,333,333
Stockholders' Equity, Reverse Stock Split	1-for-15

StockBased_Compensation_Detail

Stock-Based Compensation (Details)	3 Months Ended
	Mar. 31, 2015
Share-based Compensation Arrangement by Share-based Payment Award [Line Items]
Risk-free interest rate	1.12%
Expected dividends	0.00%
Expected volatility	61.89%
Expected term (in years)	3 years 9 months

StockBased_Compensation_Detail1

Stock-Based Compensation (Details 1) (Employee Stock Option [Member], USD $)	3 Months Ended	12 Months Ended
	Mar. 31, 2015	Dec. 31, 2014
Employee Stock Option [Member]
Share-based Compensation Arrangement by Share-based Payment Award [Line Items]
Number of Options, Outstanding - December 31, 2014	604,625
Number of Options, Granted	66,000
Number of Options, Exercised	0
Number of Options, Forfeited or Canceled	-62,414
Number of Options, Outstanding - March 31, 2015	608,211	604,625
Number of Options, Exercisable - March 31, 2015	367,169
Weighted Average Exercise Price, Outstanding - December 31, 2014 (in dollars per share)	$4.73
Weighted Average Exercise Price, Granted (in dollars per share)	$1.21
Weighted Average Exercise Price, Exercised (in dollars per share)	$0
Weighted Average Exercise Price, Forfeited or Canceled (in dollars per share)	$3.24
Weighted Average Exercise Price, Outstanding - March 31, 2015 (in dollars per share)	$4.36	$4.73
Weighted Average Exercise Price, Exercisable - March 31, 2015 (in dollars per share)	$5.51
Weighted Average Remaining Contractual Life, Outstanding (in years)	3 years 3 months 18 days	3 years 3 months 18 days
Weighted Average Remaining Contractual Life, Exercisable - March 31, 2015 (in years)	3 years 1 month 6 days
Aggregate Intrinsic Value, Options Outstanding (in dollars)	$0	$0
Aggregate Intrinsic Value, Options Exercisable - March 31, 2015 (in dollars)	$0

StockBased_Compensation_Detail2

Stock-Based Compensation (Details 2) (Employee Stock Option [Member], USD $)	3 Months Ended
	Mar. 31, 2015
Employee Stock Option [Member]
Share-based Compensation Arrangement by Share-based Payment Award [Line Items]
Beginning Balance at December 31, 2014	255,855
Number of Options, Granted	66,000
Number of Options, Vested	-32,815
Number of Options, Forfeited or Canceled	-47,998
Ending Balance at March 31, 2015	241,042
Weighted Average Grant Date Fair Value, Balance at December 31, 2014 (in dollars per share)	$2.65
Weighted Average Grant Date Fair Value, Granted (in dollars per share)	$0.48
Weighted Average Grant Date Fair Value, Vested (in dollars per share)	($2.97)
Weighted Average Grant Date Fair Value, Forfeited or Canceled (in dollars per share)	($2.17)
Weighted Average Grant Date Fair Value, Balance at March 31, 2015 (in dollars per share)	$2.11

StockBased_Compensation_Detail3

Stock-Based Compensation (Details 3) (Warrant [Member], USD $)	3 Months Ended	12 Months Ended
	Mar. 31, 2015	Dec. 31, 2014
Warrant [Member]
Share-based Compensation Arrangement by Share-based Payment Award [Line Items]
Number of Warrants, Outstanding - December 31, 2014	802,520
Number of Warrants, Granted	0
Number of Warrants, Exercised	0
Number of Warrants, Forfeited or Canceled	0
Number of Warrants, Outstanding - March 31, 2015	802,520	802,520
Number of Warrants, Exercisable - March 31, 2015	802,520
Weighted Average Exercise Price, Outstanding - December 31, 2014 (in dollars per share)	$3.21
Weighted Average Exercise Price, Granted (in dollars per share)	$0
Weighted Average Exercise Price, Exercised (in dollars per share)	$0
Weighted Average Exercise Price, Forfeited or Canceled (in dollars per share)	$0
Weighted Average Exercise Price, Outstanding - March 31, 2015 (in dollars per share)	$3.21	$3.21
Weighted Average Exercise Price, Exercisable - December 31, 2014 (in dollars per share)	$3.21
Weighted Average Remaining Contractual Life, Outstanding (in years)	4 years 3 months 18 days	4 years 7 months 6 days
Weighted Average Remaining Contractual Life, Exercisable - March 31, 2015 (in years)	4 years 3 months 18 days
Aggregate Intrinsic Value, Options Outstanding (in dollars)	$0	$0
Aggregate Intrinsic Value, Exercisable - March 31, 2015 (in dollars)	$0

StockBased_Compensation_Detail4

Stock-Based Compensation (Details 4) (Restricted Stock [Member])	3 Months Ended
	Mar. 31, 2015
Restricted Stock [Member]
Share-based Compensation Arrangement by Share-based Payment Award [Line Items]
Beginning Balance at December 31, 2014	558,552
Number of Shares, Granted	0
Number of Shares, Vested	-8,473
Ending Balance at March 31, 2015	550,079

StockBased_Compensation_Detail5

Stock-Based Compensation (Details Textual) (USD $)	3 Months Ended
	Mar. 31, 2015	Mar. 31, 2014
Share-based Compensation Arrangement by Share-based Payment Award [Line Items]
Share-based Compensation, Total	$246,541	$316,947
Share-based Compensation Arrangement by Share-based Payment Award, Options, Grants in Period, Grant Date Fair Value	31,839
Restricted Stock [Member]
Share-based Compensation Arrangement by Share-based Payment Award [Line Items]
Number of Options, Granted	0
Share-based Compensation, Total	148,777	202,188
Employee Service Share-based Compensation, Nonvested Awards, Compensation Cost Not yet Recognized, Total	1,786,586
Employee Service Share-based Compensation, Nonvested Awards, Compensation Cost Not yet Recognized, Period for Recognition	3 years 6 months
2013 Employee Stock Option [Member]
Share-based Compensation Arrangement by Share-based Payment Award [Line Items]
Number of Options, Granted	66,000
2014 Employee Stock Option [Member]
Share-based Compensation Arrangement by Share-based Payment Award [Line Items]
Allocated Share-based Compensation Expense	1,679
Employee Stock Option [Member]
Share-based Compensation Arrangement by Share-based Payment Award [Line Items]
Share-based Compensation, Total	97,764	114,759
Employee Service Share-based Compensation, Nonvested Awards, Compensation Cost Not yet Recognized, Period for Recognition	2 years 10 months 24 days
Employee Service Share-based Compensation, Nonvested Awards, Compensation Not yet Recognized, Stock Options	$478,900