6. | Commitments and Contingencies |
The Company and its subsidiaries are parties to several claims and lawsuits arising in the course of their normal business activities. Although the ultimate outcome of these suits cannot be ascertained at this time, it is the opinion of management that these matters, when resolved, will not have a material effect on the Company’s condensed consolidated financial statements.
Overview
Morris Publishing owns and operates 27 daily newspapers as well as nondaily newspapers, city magazines and free community publications in the Southeast, Midwest, Southwest and Alaska.
While most of our revenue is generated from advertising and circulation from our newspaper operations, we also print and distribute periodical publications and operate commercial printing operations in conjunction with our newspapers. In addition, our newspaper operations generate revenues from both print and online media formats.
Linage, rate and mix of advertisement are the primary components of advertising revenue. The advertising rate depends largely on our market reach, primarily through circulation, online page views and market penetration. The number of copies sold and the amount charged to our customers are the primary components of circulation revenue. Our other revenue consists primarily of commercial printing and other online revenue.
During the first three months of 2007, advertising and circulation revenue represented 80.6% and 15.6%, respectively, of our total net operating revenue. Our advertising revenue consisted of 51.0% in retail, 6.7% in national and 42.3% in classified. Online advertising revenue, included in all advertising categories above, represented 10.2% of our total first quarter 2007 advertising revenue.
Employee and newsprint costs are the primary costs at each newspaper. Our operating performance is affected by newsprint prices, which historically have fluctuated. Newsprint costs have represented 10 - 15% of total operating expenses. Historically, newsprint has been subject to significant price fluctuations from year to year, unrelated in many cases to general economic trends. Supply and demand has typically controlled pricing. We believe that current and future sources of newsprint will be sufficient to meet our current and anticipated requirements.
From time to time, each individual newspaper may perform better or worse than our newspaper group as a whole due to certain local or regional conditions, particularly within the retail, auto, housing and labor economic sectors.
We continue to see overall declines in circulation at our newspapers which is consistent with the industry as a whole. We continue to focus on circulation retention efforts through lengthened subscriptions periods, new payment methods, and increased service levels.
In addition, we view our industry’s currently changing landscape as a great opportunity, with many of our current strategic initiatives embracing these changes to continue to move us forward. While we continue to focus on our core business, we are aggressively pursuing innovation as the key to move our newspapers into a portfolio-model business with a wide variety of products focusing on meeting the changing needs of our core newspaper consumers and customers in all of our markets and helping us to remain the informational leaders in the communities we serve.
Critical accounting policies and estimates
Critical accounting policies are those that are most significant to the portrayal of our financial position and results of operations and require difficult, subjective and complex judgments by management in order to make estimates about the effect of matters that are inherently uncertain. The preparation of these financial statements requires us to make estimates and judgments that affect the reported amounts in our condensed consolidated financial statements. We evaluate our estimates on an on-going basis, including those related to our allowances for bad debts, asset impairments, post-retirement benefits, self-insurance and casualty, management fees, income taxes and commitments and contingencies. We base our estimates on historical experience and on various other assumptions that we believe to be reasonable under the circumstances, the results of which form the basis for making judgments about the carrying values of assets and liabilities.
Although actual results have historically been reasonably consistent with management’s expectations, the actual results may differ from these estimates or our estimates may be affected by different assumptions or conditions.
We believe there have been no significant changes during the quarter ended March 31, 2007 to the items that we disclosed as our critical accounting policies and estimates herein and in the Management’s Discussion and Analysis of Financial Condition and Results of Operations in our annual report dated December 31, 2006 filed with the Securities and Exchange Commission on Form 10-K.
Information availability
Our quarterly reports on Form 10-Q, annual reports on Form 10-K, current reports on Form 8-K and all amendments to those reports are available free of charge on our Web site, morris.com , as soon as feasible after such reports are electronically filed with or furnished to the Securities and Exchange Commission. In addition, information regarding corporate governance at Morris Publishing and our parent, Morris Communications, is also available on our Web site. The information on our Web site is not incorporated by reference into, or as part of, this Report on Form 10-Q.
Financial summary for the three months ended March 31, 2007 compared to March 31, 2006
Compared to the first quarter last year, operating income was $10.7 million, down $7.1 million, or 39.9%, with total operating revenue of $107.7 million, down $6.2 million, or 5.5%, and total operating costs of $97.0 million, up $0.9 million, or 0.9%.
Since the first quarter of last year, we have acquired or introduced several new non-daily publications in or near our existing markets to better serve changing reader and advertising needs. Excluding these new products, total operating revenue was down $7.3 million, or 6.4%, and total operating costs were down $0.2 million, or 0.2%.
Advertising revenue for the quarter was $86.8 million, a decrease of $5.6 million, or 6.1%, from last year. While national advertising revenue was up 1.4%, retail and classified advertising revenue were down 3.4% and 10.1%, respectively. The material variances in the advertising categories listed above are discussed in more detail in our results of operations summary, which follows.
The first quarter of 2007 included one fewer Sunday compared with a year ago, slightly affecting our quarter-over-quarter comparisons, as Sundays usually generate more print advertising revenue than the other six days of the week.
During the first quarter of 2007, our total advertising revenue results were primarily impacted by the weak advertising environment in Florida and poor performances from Savannah and several of our other larger newspapers.
Advertising revenue in Jacksonville, our largest newspaper, was down $4.3 million, or 13.6%, with a steep decline in the classified run of press category and a significant decline in the retail category. Winter Haven was down $0.4 million, or 32.7%, primarily due to the weakness in the retail category, and St. Augustine was down $0.1 million, or 3.5%. Since we expect our Florida publications’ second quarter advertising results, particularly in the classified category, to be similar to the first quarter of this year, we are realigning our operating expenses and resources.
Since the end of 2006, Jacksonville transitioned its geographically-zoned Sun publications to nine individual products created for separate communities within the larger market area. The Sun’s content and format has been enhanced and the publications are published up to four times a week. Web sites have been created for many of these publications, on which, we are anticipating that much of the content will be reader provided. The intent is to provide a marketplace for the smaller local advertiser; however, gains from this new strategy have been slower developing than anticipated. For comparison purposes, revenue from the Jacksonville newspaper and the Sun publications, herein, are combined for both periods presented.
Our Savannah newspaper’s advertising revenue was down $0.7 million, or 9.5%, with weakness in the retail and classified advertising categories.
In addition, advertising revenue from our Lubbock, Amarillo and Topeka newspapers was down 1.4%, 4.2% and 1.9%, respectively, or, together, down $0.4 million.
Augusta’s advertising revenue was up $0.1 million, or 0.6%, with the strength in the national and classified categories offset somewhat by a significant decline in the retail category.
Total combined advertising revenue from our other 19 daily newspapers was down $0.4 million, or 2.4%, with the declines in Athens and Holland contributing all of this net decrease.
Advertising revenue from all of our non-daily publications, excluding the nine Jacksonville Sun weeklies, was up $0.7 million, or 12.2%, primarily due to the acquisition or introduction of the new publications in five of our existing markets. These new publications include the Barnwell (S.C.), Sylvania (Ga.), Hampton County (S.C.), Edgefield (S.C.), North Augusta (S.C.), Richmond Hill (Ga.), and Effingham (Ga.) newspapers, and the Athens’ (Ga.) County Publications, Lubbock’s (Tex.) Frenship Today and St. Augustine’s (Fla.) Eco Latino publications.
In addition, our first quarter results reflect the industry’s shift from run of press (“ROP”) and preprint advertising to online advertising. Compared to the first quarter last year, ROP advertising was $59.0 million, down $7.1 million, or 10.7%, and preprint advertising was $15.2 million, down $0.8 million, or 5.1%.
Online advertising revenue, included in all advertising categories above, was $8.8 million, up $1.8 million, or 24.8%, due to the strength in the classified employment and retail advertising categories. Compared to the first quarter of last year, total page views, a key measure of interest in our Web sites, were up 13.8%; with traffic from new visitors up 25.0%.
During the first quarter of 2007, circulation revenue was $16.8 million, down $0.7 million, or 4.1%, from the same period last year, with the decline in Jacksonville contributing over half of the decrease.
Other income was $4.1 million, up $0.1 million, or 2.2%, with most of the increase from the USA Sunday magazine.
Total labor and employee benefit costs were up $1.0 million, or 2.2%, newsprint, ink and supplements costs were down $1.8 million, or 12.3%, and other operating costs, excluding depreciation and amortization, were up $1.7 million, or 5.3%. Depreciation and amortization expense was up slightly from the same quarter last year.
Excluding our new publications, total labor and employee benefit costs were up 0.8%, newsprint, ink and supplements costs were down 12.8%, and other operating costs, excluding depreciation and amortization, were up 4.0%.
Interest and loan amortization expense increased by $0.3 million, or 3.5%, due to short-term interest rate increases.
On March 31, 2006, we declared and recorded a $15 million dividend to Morris Communications, in effect, reducing the loan receivable from Morris Communications by the dividend amounts.
Our effective tax rate was 45.5 % for first quarter of 2007, compared to 40.2% for the same quarter last year.
Net income for the first quarter of 2007 was $0.8 million, down $4.5 million from $5.3 million during the same period last year.
Yahoo! newspaper consortium
As the rollout of Yahoo! HotJobs at our daily newspaper’s Web sites is beginning, we see our partnership in the newspaper consortium with Yahoo! as a very strategic move from both a revenue and growth in audience perspective. In addition to HotJobs, we, through our newspaper consortium, are also working on many other new initiatives with Yahoo!; focusing on several key areas:
The first is deploying and leveraging Yahoo!’s highly touted advertising inventory management system, which will allow us to target visitors with ads that match their specific interests.
The inventory management system will also give Yahoo!’s and other national sales forces the ability to sell regional and national ads into our sites in a seamless way. It will also allow our sales forces to place the ads of local advertisers in front of visitors on Yahoo!’s Web site. These are typically people we have not reached with our print or online products.
Because the Yahoo! partnership names our newspapers as “Trusted News Sources,” headlines from our newspapers will appear all across Yahoo!’s Web sites and utilities, such as Yahoo! Mail and Messenger. We expect this to attract significant new traffic to our websites, which we will monetize with advertising.
Finally, Yahoo! will help put our newspapers into the paid Search business, through Yahoo!’s“Content Match,” or contextual ad solution and through Yahoo!’s keyword ads that appear on pages of web search results.
Results of operations for the three months ended March 31, 2007 compared to March 31, 2006
Net operating revenue. The table below presents the total net operating revenue and related statistics for the three month periods ended March 31, 2007 and 2006:
(Dollars in thousands) | | Three months ended March 31, | | Percentage change | |
| | 2007 | | 2006 | | 2007 vs. 2006 | |
Net operating revenues | | | | | | | |
Advertising | | | | | | | |
Retail | | $ | 44,251 | | $ | 45,798 | | | (3.4 | %) |
National | | | 5,794 | | | 5,716 | | | 1.4 | % |
Classified | | | 36,725 | | | 40,859 | | | (10.1 | %) |
Total advertising revenues | | | 86,770 | | | 92,373 | | | (6.1 | %) |
Circulation | | | 16,825 | | | 17,544 | | | (4.1 | %) |
Other | | | 4,097 | | | 4,009 | | | 2.2 | % |
Total net operating revenues | | $ | 107,692 | | $ | 113,926 | | | (5.5 | %) |
Retail advertising revenue:
Total retail advertising revenue was $44.3 million, down $1.5 million, or 3.4%, from the first quarter last year. Excluding our new non-daily publications, retail advertising revenue was down $2.2 million, or 4.8%.
During the first quarter of 2007, preprint retail revenue was down $0.5 million, or 3.4%; while ROP retail advertising revenue was down $2.3 million, or 8.5%, from the same period last year. Retail advertising revenue from specialty products printed by us, but not a part of main newspaper product, was up $0.5 million, or 14.5%.
Retail online revenue was $2.3 million, up $0.8 million, or 49.4%, from the first three months last year, with solid gains in Augusta, Lubbock, Amarillo, Athens and Topeka.
Our Jacksonville newspaper’s retail advertising revenue was down $0.6 million, or 5.6%, with declines in the ROP, preprint and online categories. Winter Haven was down $0.4 million, or 41.6%, primarily due to the decline in the preprint category, and St. Augustine was down $0.1 million, or 4.6%.
Jacksonville’s results reflect some large decreases from major advertisers, without any gains from new advertisers.
Our Savannah newspaper’s retail advertising revenue was down $0.4 million, or 10.2%; with most of the losses from the banking and telecommunications sector.
In addition, retail advertising revenue from our Augusta, Amarillo and Topeka newspapers was down 3.6%, 3.5% and 4.9%, respectively, or, together, down $0.4 million.
Total retail advertising revenue from our other 19 daily newspapers was down $0.1 million, or 1.2%, with the solid gain in Juneau offset by the declines in Athens, Grand Island, Independence and Holland.
Excluding the $1.3 million in retail advertising revenue from our new non-daily publications and the Jacksonville weeklies, retail advertising for the non-daily publications was down $0.3 million, or 5.6%.
Classified advertising revenue:
Total classified advertising revenue was $36.7 million, down $4.1 million, or 10.1%, from the first three months in 2006. Excluding our new non-daily publications, classified advertising revenue was down $4.4 million, or 10.7%.
Online classified advertising revenue was up $1.8 million, or 24.8%, with most of the increase driven by the employment category. During the first quarter of 2007, classified ROP advertising revenue was down $4.8 million, or 13.7%, and classified preprint advertising revenue was down $0.2 million, or 41.5%.
Our Jacksonville newspaper’s classified advertising revenue was down $3.8 million, or 22.7%, with large declines in the employment and real estate ROP category. St. Augustine was down $0.1 million, or 4.8%, all in the employment category, and Winter Haven was down overall $0.1 million, or 13.4%. We expect the downturn in Jacksonville’s classified category to continue the same trend into the second quarter of this year.
Our Savannah newspaper’s classified advertising revenue was down $0.4 million, or 11.3%; all from the auto and employment ROP category.
In addition, classified advertising revenue from our Lubbock and Amarillo newspapers was down 1.0% and 1.1%, respectively. Augusta and Topeka were both up 1.9% from the first quarter last year, with strength in the real estate category.
Total classified advertising revenue from our other 19 daily newspapers was down $0.1 million, or 1.4%, with the solid employment category gain in Grand Island offset by the declines in Athens, and Holland. Athens’ was down $0.2 million, or 13.9%, with large losses in the auto and employment categories.
Excluding the $0.6 million in classified advertising revenue from our new non-daily publications and the Jacksonville weeklies, classified advertising for the non-daily publications was up $0.1 million, or 3.5%. The Echoland Shopper was up $0.1 million, or 123.6%.
National advertising revenue:
Total national advertising revenue was $5.8 million, up $0.1 million, or 1.4%, from the first quarter last year. The solid gains in Jacksonville, Augusta, and Savannah were offset by the declines in Lubbock, Amarillo and Juneau. Augusta was up $0.2 million, or 50.9%.
Circulation revenue:
During the first quarter of 2007, circulation revenue was $16.8 million, down $0.7 million, or 4.1%, from the same quarter last year.
Average daily single copies and home delivery copies remained soft, down approximately 5.2% and 1.0%, respectively.
Sunday circulation continued its trend down, with average single copy and home delivery down approximately 5.5% and 0.7%, respectively. Jacksonville and Augusta contributed most of this decline, with both newspapers experiencing steep declines in single copy and third party sales. Both newspapers have cut back on last year’s aggressive third party sales programs.
Other revenue:
Commercial printing revenue was $2.4 million, down $0.1 million, or 5.0%. Other miscellaneous operating income was up $0.2 million, or 12.5%, primarily due to the increase in the USA Sunday weekend magazine promotional revenue.
During the first quarter of 2006, we reached an agreement with the Atlanta Journal-Constitution (“AJC”) to license Skirt! magazine for the Atlanta market. We received a one-time fee during the first quarter of 2006 and will continue to receive royalty fees based upon the agreement. We have recently licensed Skirt! magazines for the Knoxville (Ten.) market and are currently negotiating licenses in other markets. Total royalty fees received from these license agreements were slightly less than $0.1 million for the first quarter of 2007.
Net operating expense. The table below presents the total operating expenses and related statistics for the newspaper operations for the three month periods ended March 31, 2007 and 2006:
(Dollars in thousands) | | Three months ended March 31, | | Percentage change | |
| | 2007 | | 2006 | | 2007 vs. 2006 | |
Operating expenses | | | | | | | |
Labor and employee benefits | | $ | 45,002 | | $ | 44,032 | | | 2.2 | % |
Newsprint, ink and supplements | | | 12,955 | | | 14,764 | | | (12.3 | %) |
Other operating costs | | | 33,696 | | | 32,008 | | | 5.3 | % |
Depreciation and amortization | | | 5,322 | | | 5,281 | | | 0.8 | % |
Total operating expenses | | $ | 96,975 | | $ | 96,085 | | | 0.9 | % |
Labor and employee benefits:
During the first quarter of 2007, total labor and employee benefits cost was $45.0 million, up $1.0 million, or 2.2%.
Compared to the first quarter last year, salaries and wages were $31.1 million, up $1.3 million, or 4.2%, primarily due to a 2.5% average pay increase and the increase in head count. FTE’s (or full time equivalent employees) were up by 2.0%.
Commissions and bonuses were $5.5 million, down $0.6 million, or 9.7%, from the same period last year, due to the decrease in advertising sales.
Employee medical insurance cost was $3.6 million, up $0.5 million, or 14.7%, due to the increase in claims experience and higher headcounts.
Compared to the first three months last year, postretirement benefit cost was $0.3 million, down $0.1 million, or 28.2%.
Excluding the labor and employee benefits cost directly related to our new non-daily publications, our total labor and employee costs were up $0.4 million, or 0.9%, with salaries and wages up 2.8%, commissions and bonuses down 11.1%, and total employee benefit costs up 2.7%. FTE’s were up just slightly from the same quarter last year.
Newsprint, ink and supplements cost:
During the first quarter of 2007, newsprint, ink and supplements cost was $13.0 million, down $1.8 million, or 12.3%.
Compared to the first quarter of 2006, total newsprint expense was $11.2 million, down $1.3 million, or 10.7%, due to the 2.6% decrease in newsprint consumption and the 8.3% decrease in the average cost per tonne of newsprint. We anticipate the downward trend in consumption and average cost of newsprint to continue into the end of 2007.
Due to the change in consumption, ink expense decreased 2.3% to $0.7 million, and supplements expense decreased 29.4% to $1.1 million.
Other operating costs:
Compared to the first quarter last year, total other operating costs were $33.7 million, up $1.7 million, or 5.3%, with $0.4 million of the increase directly attributed to the start up of our new publications. Bad debt expense was up $0.6 million, or 108.6%. The remainder of the net increase was due to the increases in advertising and miscellaneous administrative costs.
The combined technology and shared services fee and management fee charged by our parent under the management agreement totaled $5.6 million for the first quarter, down $0.4 million, or 6.1%, from the first quarter last year.
Liquidity and capital resources
We believe that our principal sources of liquidity, which are existing cash and cash equivalents, cash flows provided from operating activities, and the borrowing capacity under revolving credit facilities, will be sufficient to meet our ongoing operating needs. Cash flow generated from operations is our primary source of liquidity.
Our primary needs for cash are funding operating expense, debt service on our bank credit facilities and the senior subordinated notes, capital expenditures, income taxes, dividends and loans to affiliates, acquisitions and working capital. We have pursued, and will continue to pursue, a business strategy that includes selective acquisitions and new product development.
Cash was $5.8 million at March 31, 2007, down $1.2 million from $7.0 million at December 31, 2006.
Operating activities. Net cash provided by operations was $6.6 million for the first three months of 2007, down $2.4 million from $8.2 million for the same period in 2006.
Current assets were $64.0 million and current liabilities were $50.0 million as of March 31, 2007 as compared to current assets of $72.5 million and current liabilities of $54.5 million as of December 31, 2006. We manage our working capital through the utilization of our revolving credit facility. The outstanding balance on the revolving credit facility is classified as a long-term liability, in accordance with its terms.
Investment activities. Net cash used in investing activities was $3.3 million for the first three months of 2007 compared to $5.5 million provided by investing activities for the same period in 2006.
For the first three months in 2007, we spent $3.3 million on property, plant and equipment, of which, $2.1 million was spent on Savannah's new printing press. The remaining $1.8 million commitment on the printing press is scheduled to be paid by the end of 2007. Our total capital expenditures for the first quarter of last year was $1.3 million.
For 2007, we expect our total capital expenditures to be between $15 million and $20 million.
Financing activities. Net cash used in financing activities was $4.5 million for the first three months of 2007 compared to $19.5 million used in financing activities for the same period in 2006.
Period end debt summary:
Total debt was $530 million at March 31, 2007, up from $524 million at December 31, 2006. We had $55 million outstanding on our new revolving credit facility, up $6 million from $49 million at December 31, 2006.
As of March 31, 2006, our total debt was $522 million with $47 million outstanding under our $175 million revolving credit facility.
As of March 31, 2007, our annualized cost of debt outstanding was approximately 6.6745%, up from 6.538% at the end of the same quarter last year.
At March 31, 2007, we could borrow and use for general corporate purposes approximately $88.2 million under the most restrictive covenants of our debt arrangements.
Loan receivable from Morris Communications:
Our indenture, with certain restrictions described in Note 2 of our financial statements, allows us to make loans to Morris Communications. The total loan outstanding at March 31, 2007 was $33.6million, up $10.4 million from $23.2 million at December 31, 2006.
The interest-bearing portion of all loans from us to our parent bear the same rate as the borrowings under the Credit Agreement (currently, this rate is LIBOR (adjusted to the nearest 1/16th) + 0.875%). We distinguish between intercompany transactions incurred in the ordinary course of business and settled on a monthly basis (which do not bear interest) and those of a more long-term nature that are subject to an interest accrual. Interest is accrued on the average outstanding long-term balance each month.
Given the historical practice of us and our parent settling a significant portion of the outstanding loan receivable balance with a dividend, this arrangement is considered in substance a capital distribution transaction and is classified as contra-equity within member’s deficit. In addition, interest accrued on this loan receivable is reported as contra-equity within member’s deficiency in assets for the periods presented. (See Note 2)
We have classified the outstanding loan receivable balances, net of the $4.1 million and $3.6 million in accumulated interest accrued on these receivables as of March 31, 2007 and December 31, 2006, respectively, as part of member’s deficiency in assets.
During the three month periods ended March 31, 2007 and 2006, we reported the $0.5 million and $0.5 million, respectively, in accrued loan receivable interest as contra-equity. The average interest rate for the three month periods ended March 31, 2007 and 2006 was 6.25% and 5.58%, respectively, on average loan receivable balances of $32.5 million and $36.8 million, respectively.
Dividends:
We, with certain restrictions under our indenture, may make dividend payments to our parent to fund its cash needs for general business purposes, capital expenditures and acquisitions. At March 31, 2007, we had an additional $101.0 million available for future restricted payments under the notes indenture.
On March 31, 2006, we declared and recorded a $15 million dividend to Morris Communications that, in turn, utilized the distribution to reduce its debt to us.
Morris Publishing Finance Co. overview
Morris Publishing Finance Co., a wholly-owned subsidiary of Morris Publishing Group, LLC, was incorporated in 2003 for the sole purpose of serving as a co-issuer of our senior subordinated notes in order to facilitate the offering. Morris Publishing Finance Co. does not have any operations or assets of any kind and will not have any revenue.
There have been no material changes regarding the registrants’ critical accounting policies from the critical accounting policies discussed under the registrants’ market risk position from the information provided in our annual report dated December 31, 2006 filed with the Securities and Exchange Commission on Form 10-K.
Although some of the our outstanding debt is at a fixed rate, increases in the interest rates applicable to borrowings under our bank credit facilities would result in increased interest expense and a reduction in our net income. (See the quantitative and qualitative disclosures about market risk are discussed under the caption “Market Risk” in Management’s Discussion and Analysis of Financial Condition and Results of Operations in said annual report regarding long-term debt).
Based on our $230 million of variable rate debt at March 31, 2007, a 1.0% increase or decrease in interest rates on this variable-rate debt would decrease or increase our annual interest expense by $2.3 million and net income by $1.4 million.
Our management carried out an evaluation, with the participation of our chief executive officer and chief financial officer, of the effectiveness of our disclosure controls and procedures as of March 31, 2007. Based upon that evaluation, our chief executive officer and chief financial officer concluded that our disclosure controls and procedures were effective to ensure that information required to be disclosed by us in reports that we file or submit under the Securities Exchange Act of 1934 is recorded, processed, summarized and reported within the time periods specified in the rules and forms of the Securities and Exchange Commission.
There has not been any change in our internal control over financial reporting in connection with the evaluation required by Rule 13A-15(d) under the Exchange Act that occurred during the three month period ended March 31, 2007, that has materially affected, or is reasonably likely to materially affect, our internal control over financial reporting.
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