Exhibit 99.1
Thursday, January 20, 2011
6:00 a.m. Pacific
Market Leader® Acquires Mobile Software-as-a-Service Companykwkly
Innovative Lead Generation Tool Used By Leading Brokerage Companies Nationwide
KIRKLAND, WA (January 20, 2011) — Market Leader (NASDAQ: LEDR) (http://www.MarketLeader.com), an innovator in online marketing and technology solutions for real estate professionals, has acquiredkwkly, a mobile software-as-a-service lead generation platform. The innovativekwkly service has grown rapidly over the past two years and is now being used by some of the real estate industry’s largest and most prominent brokerage companies to successfully engage today’s tech-savvy home buyers and sellers.
kwklyprovides home buyers with real-time access to detailed property information straight from the Multiple Listing Service (MLS) to their mobile phone. At the same time,kwkly connects real estate professionals with buyers immediately, giving them both the property information along with agent contact information for follow-up.
“kwkly is the most exciting tech tool I’ve seen for the industry, because of the speed, simplicity and value it brings both agents and the consumer,” said John Thompson, Executive Vice President of Intero Real Estate.
Market Leader’s acquisition ofkwklyexpands the offerings that the company can make available through its comprehensive business and marketing platform for real estate professionals.Kwklyhas grown rapidly and brings customers associated with some of the real estate industry’s largest and most successful real estate franchise brands, including RE/MAX, Long & Foster Real Estate, Inc., Baird & Warner, Century 21, Prudential, Intero Real Estate and more.
“kwklyis an innovative service that has become an important lead generation tool for some of the nation’s most prestigious brokerage companies,” said Ian Morris, CEO of Market Leader, Inc. “We look forward to introducing this leading edge mobility solution to an even broader audience while helping our customers to achieve even greater success.”
For more information aboutkwkly, please visitwww.kwkly.com. For more information on Market Leader and its products, visitwww.MarketLeader.com.
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About Market Leader
Market Leader (NASDAQ:LEDR) provides real estate professionals with innovative marketing and technology solutions that enable them to grow and manage their business. Founded in 1999 by a second-generation real estate agent, Market Leader provides real estate agents, agent teams, and brokerage companies with subscription-basedreal estate marketing software and advertising products that enable them to generate a steady stream of prospects, as well as the tools and training they need to convert these prospects into clients.
With a long history of innovation, Market Leader pioneered online lead generation for real estate professionals a decade ago and today is the leading marketing partner to the real estate industry. The company also provides consumers with free access to the information and tools they need throughout the home buying and selling process, such as determininghouse values by address, and providing access toreal estate listings, through its national consumer real estate sites. These websites enable Market Leader to provide its customers with access to millions of future home buyers and sellers while providing these consumers with free access to the information they seek throughout the home buying and selling process.
For more information on Market Leader visitwww.MarketLeader.com.
LEDR: CORPORATE
Investor Contact:
Mark Lamb
Director of Investor Relations
Market Leader, Inc.
425-952-5801
markl@marketleader.com
Press Contact:
Matt Heinz
Heinz Marketing for Market Leader, Inc.
877-291-0006
matt@heinzmarketing.com
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