Mediashift (MSHFQ) 10-Q 14 Nov 13 2013 Q3 Quarterly report Financial data

Document_and_Entity_Informatio

Document and Entity Information	3 Months Ended
	Sep. 30, 2013
Document and Entity Information	'
Entity Registrant Name	'MediaShift, Inc.
Document Type	'10-Q
Document Period End Date	30-Sep-13
Amendment Flag	'false
Entity Central Index Key	'0001299967
Current Fiscal Year End Date	'--12-31
Entity Common Stock, Shares Outstanding	22,498,527
Entity Filer Category	'Smaller Reporting Company
Entity Current Reporting Status	'Yes
Entity Voluntary Filers	'No
Entity Well-known Seasoned Issuer	'No
Document Fiscal Year Focus	'2013
Document Fiscal Period Focus	'Q3

Consolidated_Balance_Sheets_un

Consolidated Balance Sheets (unaudited) (USD $)	Sep. 30, 2013	Dec. 31, 2012
Current Assets	'	'
Cash and cash equivalents	$801,224	$902,701
Accounts receivable, net	1,580,686	6,240
Prepaid expenses	77,106	57,625
Total Current Assets	2,459,016	966,566
Property and equipment, net of depreciation	498,108	163,819
Discontinued operations: assets held for sale	10,542	10,542
Deposits	118,250	10,250
Intangible assets	5,860,436	215,070
Other assets	1,725	434
Total Assets	8,948,077	1,366,681
Current Liabilities	'	'
Accounts Payable and accrued expenses	2,718,098	294,632
Contingent liability	980,000	'
Liabilities directly associated with assets held for sale	379,422	378,296
Total Current Liabilities	4,077,520	672,928
Long-Term Liabilities	'	'
Note Payable, less discount	3,236,857	249,707
Total Long-Term Liabilities	3,236,857	249,707
Total Liabilities	7,314,377	922,635
Commitments and Contingencies	'	'
Stockholders' Equity	'	'
Class M Preferred Stock value	'	1,700
Common Stock value	22,499	5,543
Additional Paid in Capital	27,607,436	10,430,087
Accumulated deficit	-25,996,235	-9,993,284
Total Stockholders' Equity	1,633,700	444,046
Total Liabilities and Shareholders' Equity	$8,948,077	$1,366,681	[1]
[1]	Amounts derived from the audited financial statements for the year ended December 31, 2012

Consolidated_Balance_Sheets_pa

Consolidated Balance Sheets (parenthetical) (USD $)	Sep. 30, 2013	Dec. 31, 2012
Balance Sheets	'	'
Debt discount, note payable	$289,386	$750,292
Series A Preferred stock, par value	$0.00	$0.00
Series B Preferred stock, par value	$0.00	$0.00
Class M Preferred stock, par value	$0.01	$0.01
Class M Preferred stock, shares issued	169,974	169,974
Common stock, par value	$0.00	$0.00
Common stock, shares authorized	100,000,000	25,000,000
Common stock, shares issued	22,498,527	2,771,705

Consolidated_Statements_of_Ope

Consolidated Statements of Operations (unaudited) (USD $)	3 Months Ended		9 Months Ended
	Sep. 30, 2013	Sep. 30, 2012	Sep. 30, 2013	Sep. 30, 2012
Continuing Operations	'	'	'	'
Revenues	$1,507,690	$485	$5,058,190	$6,850
Cost of goods sold	-1,293,810	-262	-3,769,652	-5,841
Gross profit	213,880	223	1,288,538	1,009
Expenses:	'	'	'	'
General and administrative expenses	3,720,481	3,484,506	8,956,054	4,378,355
Depreciation and amortization	97,909	6,572	249,878	16,532
Research and development expense	110,097	41,676	301,680	137,360
Total expenses	3,928,487	3,532,754	9,507,612	4,532,247
Total operating loss	-3,714,607	-3,532,531	-8,219,074	-4,531,238
Other income and Expense	'	'	'	'
Interest income	4	'	51	'
Other income	12,780	'	423,499	'
Interest expense	-487,782	'	-1,269,307	'
Fair value adjustment on derivative liability	'	'	-659,787	'
Loss on debt extinguishment	'	'	-4,991,513	'
Total other income and expense	-474,998	'	-6,497,057	'
Net loss before taxes	-4,189,605	-3,532,531	-14,716,131	-4,531,238
Taxes	'	-800	-4,025	-2,000
Net loss from continuing operations	-4,189,605	-3,533,331	-14,720,156	-4,533,238
Discontinued Operations:	'	'	'	'
Gain from discontinued operations	'	4,423	'	4,423
Net loss	-4,189,605	-3,528,908	-14,720,156	-4,528,815
Net loss applicable to common shareholders	($4,189,605)	($3,528,908)	($14,720,156)	($4,528,815)
Basic and diluted weighted average shares outstanding	17,129,777	10,534,278	17,129,777	10,534,278
(Loss) per share applicable to common shareholders - basic and diluted - from continuing operations	($0.25)	($0.34)	($0.86)	($0.43)
(Loss) per share applicable to common shareholders - basic and diluted - from discontinued operations	'	'	'	'
Net (loss) per share applicable to common shareholders - basic and diluted	($0.25)	$0.34	($0.86)	($0.43)

Consolidated_Statement_of_Cash

Consolidated Statement of Cash Flows (unaudited) (USD $)	3 Months Ended		9 Months Ended
	Sep. 30, 2013	Sep. 30, 2012	Sep. 30, 2013	Sep. 30, 2012
OPERATING	'	'	'	'
Net (loss)	($4,189,605)	($3,528,908)	($14,720,156)	($4,528,815)
Adjustments to reconcile net loss to cash flows from operating activities:	'	'	'	'
Depreciation and amortization	97,909	6,572	249,878	16,532
Fair value of common stock and common stock warrants issued for services rendered	270,185	'	270,185	'
Loss on derivative liability	'	'	659,787	'
Loss on debt extinguishment	'	'	4,991,513	'
Stock based compensation	829,377	2,684,115	1,243,681	2,714,207
Amortization of note discount	118,146	'	657,952	'
Decrease in contingent liability	'	'	-393,367	'
Changes in operating assets and liabilities, net of balances from business combinations:	'	'	'	'
Accounts receivable	1,064,678	613	1,141,554	1,836
Other assets	'	-1,132	-1,291	-2,138
Prepaid expenses	15,777	8,042	-14,481	11,418
Security deposits	-425	-200	-108,000	-10,150
Accounts payable and accrued expenses	344,828	-3,215	154,960	121,043
Liabilities associated with assets held for sale	'	'	1,126	'
Cash used in operating activities	-1,449,130	-834,113	-5,866,659	-1,676,067
INVESTING	'	'	'	'
Purchases of property and equipment, leasehold improvements and furniture	25,008	60,301	325,200	107,043
Net cash paid in acquisition of certain assets of Travora Media Inc.	'	'	804,451	'
Patent costs	18,375	17,050	84,179	84,146
Cash used in investing activities	-43,383	-77,351	-1,213,830	-191,189
FINANCING	'	'	'	'
Loan proceeds	535,000	'	8,302,344	'
Payments on note payable	'	'	1,790,000	'
Net cash from JMG	'	1,509,736	'	1,509,736
Net cash from exercise of warrants and options	466,668	'	466,668	55,797
Net proceeds from issuance of preferred stock	'	'	'	602,000
Cash provided by financing activities	1,001,668	1,509,736	6,979,012	2,167,533
Net (decrease) increase in cash and cash equivalents	-490,845	598,272	-101,477	300,277
Cash and cash equivalents, beginning of period	1,292,069	350,476	902,701	648,471
Cash and cash equivalents, end of period	801,224	948,748	801,224	948,748
Supplemental Disclosures of Cash Flow Information:	'	'	'	'
Cash paid for interest	100,861	'	253,576	'
Cash paid for income taxes	'	800	4,025	2,000
Non Cash Transactions:	'	'	'	'
Extinguishment of debt via issuance of stock	'	'	11,604,760	'
Dividend of affiliated entity	'	$20,894	'	$20,894

Consolidated_Statements_of_Sto

Consolidated Statements of Stockholders' Equity (unaudited) (USD $)	Class M Preferred Stock	Common Stock	Additional Paid-in Capital	Accumulated Deficit	Total
Beginning Balance, amount at Dec. 31, 2012	$1,700	$5,543	$10,430,087	($9,993,284)	$444,046
Beginning Balance, shares at Dec. 31, 2012	169,974	2,771,705	'	'	'
Conversion of Class M Preferred to Common, shares	-169,974	16,997,388	'	'	'
Conversion of Class M Preferred to Common, value	-1,700	16,997	-15,297	'	'
Par adjustment stock split	'	-2,771	2,771	'	'
Stock based compensation	'	'	1,243,681	'	1,243,681
Issuance of warrant with debt	'	'	2,324,516	'	2,324,516
Issuance of shares to extinguish debt, shares	'	2,610,903	'	'	'
Issuance of shares to extinguish debt, value	'	2,611	11,602,149	'	11,604,760
Exercise of options, shares	'	1,864	'	'	'
Exercise of options, value	'	2	-2	'	'
Extension of warrants	'	'	1,282,795	-1,282,795	'
Exercise of warrants, shares	'	116,667	'	'	'
Exercise of warrants, value	'	117	466,551	'	466,668
Issuance of replacement warrants	'	'	270,185	'	270,185
Net income (loss) for the period	'	'	'	-14,720,156	-14,720,156
Ending Balance, amount at Sep. 30, 2013	'	$22,499	$27,607,436	($25,996,235)	$1,633,700
Ending Balance, shares at Sep. 30, 2013	'	22,498,527	'	'	'

Principal_Business_Activities

Principal Business Activities	3 Months Ended
	Sep. 30, 2013
Notes	'
Principal Business Activities	'
	1 - Principal Business Activities
	Interim Financial Statements
	The unaudited financial statements of MediaShift, Inc. (“MediaShift”, or the “Company”), have been prepared in accordance with U.S. generally accepted accounting principles for interim financial information. Accordingly, they do not include all the information and footnotes required by accounting principles generally accepted in the United States of America for annual financial statements. However, the information included in these interim financial statements reflects all adjustments which are, in the opinion of management, necessary for the fair presentation of the financial position and the results of operations.  Results shown for interim periods are not necessarily indicative of the results to be obtained for a full year.  The balance sheet information as of December 31, 2012 was derived from the audited financial statements included in Form 10-K filed March 13, 2013. These interim financial statements should be read in conjunction with that report.
	Organization and Business
	MediaShift, Inc. (the "Company") was originally incorporated under the laws of the state of Nevada in July 2004 as JMG Exploration, Inc. (“JMG”).  At a Special Meeting of Shareholders (the "Meeting") of JMG Exploration, Inc held on March 4, 2013, JMG shareholders approved the following:
	·    An increase in the authorized number of shares of common stock from 25,000,000 to 100,000,000 (the “Authorized Share Increase”);
	·    A change in the name from JMG Exploration, Inc. to MediaShift, Inc. (the “Name Change”); and
	·    A reverse stock split of common stock of one share for every two (1-for-2) shares outstanding.
	All share and per share information, including earnings per share, in this Form 10-Q have been retroactively adjusted to reflect this reverse stock split and certain items in prior period financial statements have been revised to conform to the current presentation.
	All continuing operations are being conducted by MediaShift’s wholly owned subsidiaries, Ad-Vantage Networks, Inc. (“ADVN”) and Travora Networks, Inc. (“TNI”). ADVN provides digital advertising software and service solutions that enable access providers and network operators to generate advertising revenues on their free and fee-based networks. TNI operates a leading digital advertising network, where it engages in the marketing and selling of online advertiser ads to travel service providers through a proprietary network of web publishers.
	TNI was formed on January 14, 2013 as a Delaware Corporation. TNI acquired assets from Travora Media., Inc. related to Travora Media’s ad network business in an Asset Purchase Agreement which was effective on February 1, 2013 and which closed February 6, 2013 and therefore the financial information presented as of and for the nine month period ended September 30, 2013 represents only eight months of TNI operations.
	Liquidity
	The Company faces certain risks and uncertainties which are present in many emerging technology companies regarding product development, future profitability, ability to obtain future capital, protection of patents and property rights, competition, rapid technological change, government regulations, recruiting and retaining key personnel, and third party vendors and manufacturers.
	At September 30, 2013 and December 31, 2012, we had $801,224 and $902,701 in cash and cash equivalents, respectively. From our incorporation through September 30, 2013, we have financed our operating cash flow needs principally through private offerings of equity securities and convertible debt.
	As of September 30, 2013 and December 31, 2012, we had an accumulated deficit of $25,996,235 and $9,993,284, respectively, and had limited working capital to fund development of our technology. On November 5, 2012, the Company issued an aggregate of $500,000 in two year 10% convertible notes to two investors, and on November 7, 2012 the Company issued an aggregate of $500,000 in two year 10% convertible notes to three additional investors. The notes may be prepaid by the Company with fifteen days’ notice, and may be converted into the Company’s common stock at the lesser of 80% of the Company’s fair market value at the time of conversion or $8.00 per share. The notes were issued with two year warrants to purchase an aggregate of 100,000 common shares at $6.50 per share.
	During March of 2013, the company received $6,944,350 pursuant to a private placement of 8% convertible promissory notes and warrants (see notes 5 and 6). A total of $2,250,000 of the proceeds was used to finance the TNI acquisition (note 3). The company will use the balance of the proceeds to finance the remaining financial commitments pursuant to the TNI acquisition and for working capital purposes. On March 27, 2013, all convertible notes received during the quarter from this private placement, along with accrued interest, net of discount, totaling $7,007,170, were converted into 2,335,723 common shares of the company.
	On March 20, 2013, the Company received consent from the outstanding 8% promissory note holders to increase the maximum issuance from $7,000,000 to $8,500,000 (see notes 5 and 6). The private placement was closed on April 19, 2013, and an additional $822,994 in 8% convertible promissory notes were issued. On April 26, 2013, the principal raised between March 31, 2013 and the final closing of the private placement on April 26, 2013, along with accrued interest, net of discount totaling $825,540 was converted into 275,180 common shares of the Company.
	On July 25, 2013, the Company received consent from the Board of Directors to approve an extension of the $4 warrants of the 8% Convertible Notes from July 31, 2013 to July 31, 2014 (see notes 5 and 6).  In addition, any warrants exercised on or before September 20, 2013 were granted a new warrant to purchase additional common stock at $4 per share on or before July 31, 2014.  The fair value of the warrants extension of $1,282,795 was calculated using the Black-Scholes option pricing model.  116,667 warrants were exercised and replaced, which resulted in net proceeds of $466,668.  The fair value of the warrant replacement of $270,185 was calculated using the Black-Scholes option pricing model.
	On September 16, 2013, the Company issued $35,000 in a one year 10% convertible note to one investor (see notes 5 and 6). The 10% Notes were issued with one year warrants to purchase ½ of a Warrant for every 3.50 invested of common shares at $4.00 per share. The warrants are exercisable immediately after issuance and expire in 1 year.
	On September 17, 2013, the Company issued $500,000 in a 90 day 12% promissory notes to two investors (see notes 5 and 6).  The 12% Notes may be prepaid in whole or in part at any time without premium, penalty or prior written notice.  The 12% interest is payable monthly.  The principal amount is due and payable December 17, 2013, provided, however, that a payment of $250,000 is due on the date the Company raises $1,000,000 in debt or equity capital; and provided, further, that the balance of the Principal Amount is due on the date the Company raises $2,000,000 in debt or equity capital.
	The Company anticipates being active in the capital markets in the fourth quarter of 2013 and first quarter of 2014 to ensure working capital needs are met.

Summary_of_Significant_Account

Summary of Significant Accounting Policies	3 Months Ended
	Sep. 30, 2013
Notes	'
Summary of Significant Accounting Policies	'
	2 - Summary of Significant Accounting Policies
	Interim Financial Statements
	The accompanying financial statements and related notes for the three month and nine month periods ended September 30, 2013 and 2012 have been prepared in accordance with accounting principles generally accepted in the United States for interim financial information and the instructions to Form 10-Q and Rule 10-01 of Regulation S-X. Results for interim periods should not be considered indicative of results for a full year. The accounting policies used in preparing these interim financial statements is the same as those for the year ended December 31, 2012. In the opinion of management, all adjustments considered necessary for a fair statement of the results for interim periods have been included.
	Presentation
	The accompanying consolidated financial statements include the accounts of MediaShift, Inc. and our subsidiary Ad-Vantage Networks, Inc. and Travora Networks, Inc. Intercompany balances have been eliminated in consolidation. On March 4, 2013, the Company announced the effectiveness of a one-for-two reverse stock split. All share and per share information, including earnings per share, in this Form 10-Q have been retroactively adjusted to reflect this reverse stock split and certain items in prior period financial statements have been revised to conform to the current presentation. Our net loss is equivalent to our comprehensive loss so we have not presented a separate statement of comprehensive loss.
	Revenue Recognition
	The Company recognizes revenue when persuasive evidence of an arrangement exits, collection of the related receivable is reasonably assured, the fees are fixed or determinable, and as services are provided.  Income is recognized as earned when an ad is either placed for viewing by a visitor to a member network publisher or internet access providers’ proprietary networks or when the customer “clicks through” on the ad, depending on the terms with the individual advertisers.  In certain cases, the Company records revenue based on available preliminary information from third parties.  Collection on the receivable may vary from the preliminary information based upon third party refinement of the estimated and reported amounts owed that occurs in subsequent periods.  The Company accrues any revenue sharing percentage with the network provider at the same time.
	Concentration of Credit Risk
	The Company conducts business with companies in Canada, England, Europe and Australia as part of its ongoing advertising business. This results in a number of receivables denominated in the currencies of those countries, with about $325,000 in receivables outstanding at any time. The company does not engage in hedging activities to offset the risk of exchange rate fluctuations on these payables. During the three months ended September 30, 2013, the company incurred foreign exchange losses of $10,283.
	Allowance for Doubtful Accounts
	The allowance is established through a provision for bad debts charged to expense. Receivables are charged against the allowance for uncollectible accounts when management believes that collectability is unlikely. The allowance is an amount that management believes will be adequate to absorb estimated losses on existing receivables, based on an evaluation of the collectability of accounts receivable, overall accounts receivable quality, review of specific problem accounts receivable, and current economic conditions that may affect the customer’s ability to pay. While management uses the best information available to make its evaluation, future adjustments to the allowance may be necessary if there are significant changes in economic conditions. Recoveries of receivables previously written off are recorded when received.
	The company also estimates an allowance for sales credits based on historical credits.  The allowance for sales credits is the Company’s best estimate of expected future reductions in advertisers’ payment obligations for delivered services.
	Income Taxes
	The Company accounts for income taxes using the asset and liability method of accounting for deferred income taxes.
	The provision for income taxes includes federal and state income taxes currently payable and deferred taxes resulting from temporary differences between the financial statement and tax bases of assets and liabilities.  Valuation allowances are recorded to reduce deferred tax assets when it is more likely than not that a tax benefit will not be realized.
	With respect to uncertain tax positions, the Company would recognize the tax benefit from an uncertain tax position only if it is more-likely-than-not that the tax position will be sustained upon examination by the taxing authorities, based on the technical merits of the position. The tax benefits to be recognized in the financial statements from such a position would be measured based on the largest benefit that has a greater than fifty percent likelihood of being realized upon ultimate resolution. The Company’s reassessment of its tax positions did not have a material impact on its results of operations and financial position.
	Advertising
	Advertising costs are charged to expense as incurred and were $67,732 and $272,501 for the three and nine months ended September 30, 2013 and $18,810 and $40,239 for the three and nine months ended September 30, 2012, respectively.
	Research and Development
	Research and development costs are expensed as incurred and were $110,097 and $301,680 for the three and nine months ended September 30, 2013 and $41,676 and $137,360 for the three and nine months ended September 30, 2012, respectively.
	Stock-based compensation
	The Company accounts for the cost of Director/employee/adviser services received in exchange for the award of common stock options or warrants based on the fair value of the award on the date of grant. The fair value of each stock option grant or warrant was estimated on the date of grant using the Black-Scholes option-pricing model. The expected life assumption is based on the expected life assumptions of similar entities. Expected volatility is based on actual share price volatility of the Company’s stock of the preceding twelve months. The risk-free interest rate is the yield currently available on U.S. Treasury zero-coupon issues with a remaining term approximating the expected term used as the input to the Black-Scholes model. Forfeitures are estimated at the time of grant and revised, if necessary, in subsequent periods as options vest, if actual forfeitures differ from those estimates.
	The Company recognizes stock-based compensation expense as a component of salary and other compensation expenses in the statements of operations and was $829,377 and $1,243,681 for the three and nine months ended September 30, 2013 and $2,684,115 and $2,714,207 for the three and nine months ended September 30, 2012, respectively.
	Fair Value Measurements
	The fair value hierarchy established by ASC 820 “Fair Value Measurements and Disclosures” prioritizes the inputs used in valuation techniques into three levels as follows:
	·    Level 1 - Observable inputs - unadjusted quoted prices in active markets for identical assets and liabilities;
	·    Level 2 - Observable inputs other than quoted prices included in Level 1 that are observable for the asset or liability through corroboration with market data; and
	·    Level 3 - Unobservable inputs - includes amounts derived from valuation models where one or more significant inputs are unobservable.
	Net Loss per Common Share
	Loss per share ("EPS") is computed based on weighted average number of common shares outstanding and excludes any potential dilution. Diluted EPS reflects the potential dilution that could occur if securities or other contracts to issue common stock were exercised or converted into common stock or resulted in the issuance of common stock, which would then share in the earnings of the Company. The shares issuable upon the exercise of stock options and warrants are excluded from the calculation of net loss per share for the three and nine months ended September 30, 2013 and 2012 because their effect would be antidilutive. The following shares were accordingly excluded from the net income/loss per share calculation.
		Nine month periods ended
		September 30,
		2013	2012
	Stock warrants	4,785,390	4,062,551
	Stock options	5,645,416	1,115,521
	Total shares excluded	10,430,806	5,178,072
	New Accounting Pronouncements
	In May 2011, the Financial Accounting Standards Board (“FASB”) issued ASU 2011-04, Fair Value Measurement (“ASU 2011-04”), which amended ASC 820, Fair Value Measurements (“ASC 820”), providing a consistent definition and measurement of fair value, as well as similar disclosure requirements between U.S. GAAP and International Financial Reporting Standards. ASU 2011-04 changes certain fair value measurement principles, clarifies the application of existing fair value measurement and expands the disclosure requirements. ASU 2011-04 will be effective for us beginning January 1, 2012. The adoption of ASU 2011-04 did not have a material effect on our financial statements or disclosures.
	Management evaluates events occurring to the date of the financial statements in determining the accounting for and disclosure of transactions and events that affect the financial statements. Subsequent events have been evaluated through November 14, 2013, which is the date financial statements were available to be issued.

Business_Combination_Acquisiti

Business Combination - Acquisition of Ad Network Assets of Travora Media	3 Months Ended
	Sep. 30, 2013
Notes	'
Business Combination - Acquisition of Ad Network Assets of Travora Media	'
	3 - Business Combination - Acquisition of Ad Network Assets of Travora Media
	On February 6, 2013, Travora Networks, Inc. (“TNI”), a wholly owned subsidiary of MediaShift, Inc. executed an asset purchase agreement with Travora Media, Inc. (“Travora” or “Seller”) to acquire Travora’s digital advertising network business, which was effective on February 1, 2013.  Activity from February 1st to February 6th was immaterial. Headquartered in New York City, Travora provides an established publishing network, advertiser and agency relationships, and an experienced ad sales and ad operations team. Travora represents over 300 established travel brands across desktop, tablet, and mobile platforms, including Fodor’s, Viator, and Vayama. Travora achieved revenues of approximately $13.0 million and $10.9 million in 2011 and 2012 respectively. TNI will retain approximately 20 of Travora’s former employees and will continue to operate out of New York City.
	The acquisition was accounted for using the acquisition method of accounting.  Accordingly, the assets acquired and liabilities assumed were measured at their estimated fair value at the acquisition date.  Travora’s results of operations will be included in the Company’s consolidated financial statements from February 1, 2013.
	The preliminary allocation of the purchase price based on the fair value of the acquired assets, less liabilities assumed, as of February 6, 2013, amounted to $5,782,828. An additional adjustment of $304,451 was made subsequent to February 6, 2013, therefore the total consideration was $6,087,279.
	The fair value of the consideration to Seller is as follows:
	Cash consideration to Seller		$     804,451
	Payment of Eastward Capital Partners debt		1,750,000
	Assumption of Eastward Capital Partners debt		2,250,000
	Balance of consideration to be paid in MediaShift common stock	700,000
	Less allowance for audit expenses	-70,000
	Less amount of Aged Accounts Payable	(138,000)
	Less estimated reduction for Target Working Capital deficiency	-592,000	-100,000
			4,704,451
	Contingent consideration:
	Earn-out consideration for publisher retention		67,747
	Earn-out consideration for revenue targets		1,315,081
	Total consideration		$6,087,279
	As part of the purchase price paid in the transaction, TNI assumed Seller’s $4,000,000 obligations to Eastward Capital Partners.
	The significant identifiable tangible assets acquired include primarily accounts receivable and property, plant and equipment.  Intangible assets include contracts, business relationships, trademarks and domain names.
	Earnout Consideration
	As part of the acquisition, TNI agreed to issue additional cash to the sellers, contingent upon TNI meeting certain operating performance targets: publisher retention goals for 360 days following the acquisition date and revenue goals for the year ending December 31, 2013. As discussed in Note 4 - “Contingent Earnout Liabilities - Travora Earnout Consideration”, the estimated fair value of the contingency was $1,382,828 on the acquisition date and $980,000 as of September 30, 2013. Changes are recorded as a gain or loss on the Contingent Liability and are included in Other Income on the Income Statement.  The changes were a gain of $0 and $393,367 for the three and nine months ending September 30, 2013.  This includes a reserve for other adjustments of $9,461.
	The following table summarizes the fair value of the assets acquired and the liabilities assumed in thousands:
	Accounts receivable	$	2,716
	Prepaid expenses & deposits		5
	Fixed assets		91
	Intangible assets		5,726
	Accounts payable		-1,856
	Other accrued expense		-596
	Net assets acquired	$	6,086
	Intangible Assets
	Mediashift management determined the estimated fair value of intangibles acquired based on the methods described below.    Based on the preliminary assessment, the acquired intangible asset categories, fair value and amortization periods, generally on a straight line basis are as follows:
		Fair		Amortization
		Value at		Period
		2/6/13
	Trademark Portfolio	$   856,890		Indefinite
	Publisher Relationships	3,573,596		15 years
	Goodwill	1,296,873		N/A
	Total Intangible	$5,726,873
	·    The fair value of the Trademark portfolio was determined based on the “relief from royalty” method, an approach under which fair value is estimated to be the present value of royalties saved because we own the intangible asset and therefore do not have to pay a royalty for its use.  The fair value for the publisher relationships was determined based on the “excess earning method”, of income approach.  Estimated discounted cash flows associated with existing customers and projects were based on historical and market participant data.
	·      The Company amortizes the intangible assets over the estimated useful lives noted above. For the publisher relationship assets, as the pattern of consumption of the economic benefits of the intangible assets cannot be reliably determined, the Company amortizes these acquired intangible assets over their estimated useful lives on a straight-line basis. Amortization commences once the asset has been placed in service.
	·    These valuations are preliminary and subject to change.
	The significant identifiable tangible assets acquired include primarily accounts receivable and fixed assets.  The Company determined that the book value of accounts receivable reflected fair value of those assets.  The Company determined the book value of the fixed assets reflected fair value of those assets.
	Supplemental Pro Forma Information for the three and nine month period ended September 30, 2013 and 2012
	The following pro forma information for the three and six month period ended September 30, 2013 and 2012 presents the results of operations as if the TNI acquisition had occurred January 1, 2012. The supplemental pro forma information has been adjusted to include:
	·    the pro forma impact of amortization of intangible assets and depreciation of property, plant and equipment, based on the purchase price allocation;
	·    the pro forma impact of interest expense on the assumption of the Eastward Debt of $2,250,000
	The pro forma results are presented for illustrative purposes only and are not necessarily indicative of or intended to represent the results that would have been achieved had the transaction been completed on January 1, 2012 or that may be achieved in the future.  The pro forma results do not reflect any operating efficiencies and associated cost savings that the Company may, or may not, achieve with respect to the combined companies.
		Three month Period ended		Nine month Period ended
		September 30,		September 30,
		2013	2012	2013	2012
	Revenues	$1,507,690	$  2,934,027	$5,673,685	$8,367,502
	Income (Loss) from continuing operations, before provision for income taxes	($4,189,605)	($3,532,531)	-14,906,009	($6,075,194)
	Income (Loss) from continuing operations	($4,189,605)	($3,533,331)	-14,910,034	($6,096,426)
	Net Income (Loss)	($4,189,605)	($3,533,331)	-14,910,034	($6,092,003)
	Weighted average common shares outstanding:
	Basic	17,129,777	10,534,278	17,129,777	10,534,278
	Diluted	17,129,777	10,534,278	17,129,777	10,534,278
	Earnings per share:
	Basic - Income (Loss) from continuing operations	-0.2446	($0.38)	($0.87)	($0.58)
	Basic - Net Income (Loss)	-0.2446	($0.38)	($0.87)	($0.58)
	Diluted - Income (Loss) from continuing operations	-0.2446	($0.38)	($0.87)	($0.58)
	Diluted - Net Income (Loss)	-0.2446	($0.38)	($0.87)	($0.58)

Commitments_and_Contingencies

Commitments and Contingencies	3 Months Ended
	Sep. 30, 2013
Notes	'
Commitments and Contingencies	'
	4 - Commitments and Contingencies
	Contingent Earnout Liabilities - Travora Earnout Consideration
	As part of the Travora Networks, Inc. (“TNI”) acquisition on February 6, 2013, the Company agreed to issue additional cash to the sellers, contingent upon TNI meeting certain publisher retention goals and revenue performance targets.
	Publisher Retention Earnout Payments
	The Seller shall be entitled to receive, in two installments, Publisher Retention Earnout Payments equaling, in the aggregate, up to $1,000,000.   In the event that the number of Publishers retained by TNI for the initial 180 day period following the Closing Date is equal to or exceeds eighty-five percent (85%) of the Baseline Number of Publishers, the Company shall pay to the Seller an amount equal to the product of $500,000 multiplied by a fraction, the numerator of which is the actual number of Publishers retained by the Company and the denominator of which is the Baseline Number of Publishers.
	In the event that the number of Publishers retained by the Company for the second 180 day period following the Closing Date is equal to or exceeds the Baseline Number of Publishers, the Company shall pay to the Seller an amount equal to the product of $500,000 multiplied by a fraction, the numerator of which is the actual number of Publishers retained and the denominator of which is Baseline Number of Publishers.
	Notwithstanding the foregoing, if any three (3) of the Seller’s Major Publishers, in the aggregate, cease doing business with TNI during the initial publisher retention earnout period, then no initial publisher retention earnout payment or second publisher retention earnout payment shall be paid to the Seller and if during the second publisher retention earnout period, then no second publisher retention earnout payment shall be paid to the Seller.
	The estimated fair value of the Publisher Retention Earnout Payments contingent earnout consideration on the acquisition date was $67,747 on the acquisition date and $980,000 as of September 30, 2013.  Changes are recorded as a gain or loss on the Contingent Liability and are included in Other Income on the Income Statement.  The changes were a loss of $0 and $912,253 for the three and nine months ending September 30, 2013.
	Revenue Goal Earnout Payments
	The Seller shall be entitled to receive, in two installments, Revenue Goal Earnout Payments equaling, in the aggregate, up to $2,000,000.  In the event that Ad Network Revenue for the period beginning on January 1, 2013 and ending on June 30, 2013 is equal to or exceeds $5,159,700, the Company shall pay to the Seller an amount equal to the lesser of the product of $1,000,000 multiplied by a fraction, the numerator of which is the actual Ad Network Revenue achieved during the Initial Revenue Goal Earnout Period and the denominator of which is $5,733,000 and $1,000,000.
	In the event that Ad Network Revenue for the period beginning on July 1, 2013 and ending on December 31, 2013 is equal to or exceeds $6,407,100, the Company shall pay to the Seller an amount equal to the lesser of the product of $1,000,000 multiplied by a fraction, the numerator of which is the actual Ad Network Revenue achieved during the Second Revenue Goal Earnout Period and the denominator of which is $7,119,000 and $1,000,000.
	The estimated fair value of the Revenue Goal Earnout Payments contingent consideration on the acquisition date was $1,315,081 on the acquisition date and $0 as of September 30, 2013. Changes are recorded as a gain or loss on the Contingent Liability and are included in Other Income on the Income Statement.  The changes were a gain of $0 and $1,315,081 for the three and nine months ending September 30, 2013.
	Operating Leases - In January 2012, the Company entered into an operating lease agreement that commenced February 2012 for its office facility in Glendale which expires on February 19, 2014. In March, 2013, the Company entered into an operating lease agreement that commenced on May 15th for its office facility in New York which expires June 15, 2018.  On May 1st, the Company entered into an operating lease agreement that commenced on May 1, 2013 for its office facility in Newport Beach which expires on April 30, 2014.

Notes_Payable

Notes Payable	3 Months Ended
	Sep. 30, 2013
Notes	'
Notes Payable	'
	5 - Notes Payable
	8% Convertible Promissory Notes
	During March of 2013, we received $6,944,350 pursuant to a private placement of 8% convertible promissory notes (the “8% Notes”). On March 20, 2013, the Company’s Board of Directors authorized an increase from maximum proceeds of $7,000,000 to maximum proceeds of $8,500,000, with a new closing date of April 5, 2013, subject to a ten business day extension at the Company’s option. As of the final closing date of April 19, 2013, a total of $7,767,344 in proceeds had been raised. On March 27, 2013, the Company exercised its option to convert all principal and accrued interest received prior to the end of the quarter to common shares (see below). On April 26, 2013, the Company exercised its option to convert all principal received following the end of the quarter and prior to the final closing date of the financing to common shares.  A total of $2,250,000 of the proceeds was used to finance the Travora acquisition. The Company used the balance of the proceeds to finance the remaining financial commitments pursuant to the Travora acquisition and for working capital purposes. The terms of the 8% Notes are as follows:
	·    Bearing interest at 8% per annum,
	·    Principal and interest due and payable on or before February 15, 2015,
	·    Prepayable by the Company upon 30 days’ notice,
	·    The 8% Notes are convertible into MediaShift common stock at the rate of $3.00 per share subject to antidilution provisions which provide that if the Company issues securities at a price below the conversion price of the 8% Notes, the conversion price will be reduced to the lower amount,
	·    The 8% Notes may be converted at any time prior to maturity date at the option of the holder or the Company, and
	·    8% Note holders received warrants to purchase MediaShift common stock in an amount equal to the number of shares the 8% Notes are convertible into. Half of the warrants are exercisable at $4.00 per share up to July 31, 2013 and half are exercisable at $6.00 per share up to July 31, 2014.
	The maximum number of common shares that may be issued through, as applicable, the conversion of the 8% Notes and accrued interest and the exercise of the warrants which were sold in this private placement, is 5,193,346 shares.  The 8% Notes were offered and sold by officers and directors of the Company who received no remuneration for the sale of the securities, as well as by three placement agents who received commission of 6% of principal raised by those agents. Sales of the 8% Notes were made pursuant to Section 4(a)(5) and Section 4(a)(2) of the Securities Act, and Rule 506 promulgated thereunder, solely to “accredited investors” as defined in Rule 501(a) of Regulation D.  The securities sold in this transaction were not registered under the Securities Act and may not be offered or sold in the United States absent registration or an applicable exemption from registration requirements.
	The 8% Note’s conversion feature was determined to be an embedded derivative liability and therefore was bifurcated from the note and recorded at fair value at issuance and is required to be adjusted to fair value at the end of each reporting period. The collective fair value of the conversion feature at the date of issuance calculated using the Black Scholes model totaled $3,114,596. The Company recorded the fair value of the conversion feature as a contra liability offsetting the respective term loan amounts and a corresponding derivative liability, that will be marked to market at each reporting period. The 8% Notes were issued with two year warrants to purchase an aggregate of 1,294,557 common shares at $4.00 per share and 1,294,557 common shares at $6.00. The warrants are exercisable immediately after issuance and expire in 2 years. The fair value of the warrants of $4,368,649 was calculated using the Black-Scholes option pricing model at the date of issuance using the following assumptions: dividend yield of 0%, expected volatility ranging from 173% to 235%, risk free interest rate ranging from 0.09% to 0.20%, and a contractual life of two years. The Company recorded the relative fair value of the warrants of $2,203,761 to loan warrant discount as a contra liability offsetting the respective term loan amounts. The total discount attributable to the issuance of the 8% Notes was $4,928,713.  The debt discount that was amortized was $484,271, and was included as interest expense on the Income Statement. On March 27, 2013, and April 26, 2013, the 8% Notes were extinguished by the company, on those dates the collective fair value of the conversion feature was $3,114,596. Accordingly, the Company recorded the change in fair value of $659,787 as a loss on derivative liabilities for the six month period ended June 30, 2013. The 8% Notes were extinguished via the issuance of 2,610,903 shares of common stock with a fair value of $11,604,760.  The net carry value of the related debt and conversion feature was $6,613,014.  Accordingly the company recorded a $4,991,513 loss on extinguishment of debt.
	On July 25, 2013, the Company received consent from the Board of Directors to approve an extension of the $4 warrants of the 8% Convertible Notes from July 31, 2013 to July 31, 2014.  In addition, any warrants exercised on or before September 20, 2013 were granted a new warrant to purchase additional common stock at $4 per share on or before July 31, 2014.  The fair value of the warrants extension of $1,282,795 was calculated using the Black-Scholes option pricing model.  116,667 warrants were exercised and replaced, which resulted in net proceeds of $466,668.  The fair value of the warrant replacement of $270,185 was calculated using the Black-Scholes option pricing model.
	10% Convertible Notes
	On November 5, 2012, the Company issued an aggregate of $500,000 in two year 10% convertible notes (the “10% Notes”) to two investors, and on November 7, 2012 the Company issued an aggregate of $500,000 in two year 10% convertible notes to three additional investors. The 10% Notes may be prepaid by the Company with fifteen days’ notice, and may be converted into the Company’s common stock at the lesser of 80% of the Company’s fair market value at the time of conversion or $8.00 per share. The 10% Notes were issued with two year warrants to purchase an aggregate of 100,000 common shares at $6.50 per share. The warrants are exercisable immediately after issuance and expire in 2 years. The fair value of the warrants of $284,251 was calculated using the Black-Scholes option pricing model at the date of issuance using the following assumptions: dividend yield of 0%, expected volatility of 102% and 104%, risk free interest rate of 0.28% and 0.27% and a contractual life of two years. The Company recorded the fair value of the warrants of $284,251 to loan warrant discount as a contra liability offsetting the respective term loan amounts on the Balance Sheet.
	The fair value of the conversion feature on December 31, 2012 calculated using the Black Scholes model totaled $534,251 and is reflected as a discount to the 10% Notes. The discount attributable to the issuance date aggregate fair value of the conversion options and warrants, totaling $750,292, was amortized using the straight line interest method over the term of the 10% Notes. The intrinsic value of the conversion option in the 10% Notes totaling $534,251 was calculated in accordance with ASC 470 and recorded, on the issuance date, as additional paid in capital and a corresponding reduction of the carrying value of the 10% Notes.  The discount remaining was $289,386 and $750,292 as of September 30, 2013 and December 31, 2012 respectively.
	On September 16, 2013, the Company issued $35,000 in a one year 10% convertible note to one investor. The 10% Notes may be prepaid by the Company with fifteen days’ notice, and may be converted into the Company’s common stock  at $3.50 provided the per share trading price of the Common Stock is at least $6.00 per share for five consecutive trading days prior to such conversion. The 10% Notes were issued with one year warrants to purchase ½ of a Warrant for every 3.50 invested of common shares at $4.00 per share. The warrants are exercisable immediately after issuance and expire in 1 year. The fair value of the warrants of $5,686 was calculated using the Black-Scholes option pricing model at the date of issuance using the following assumptions: dividend yield of 0%, expected volatility of 155%, risk free interest rate of 0.04% and a contractual life of one year. The Company recorded the fair value of the warrants of $5,686 to loan warrant discount as a contra liability offsetting the respective term loan amounts on the Balance Sheet.
	12% Promissory Notes
	On September 17, 2013, the Company issued $500,000 in a 90 day 12% promissory notes to two investors.  The 12% Notes may be prepaid in whole or in part at any time without premium, penalty or prior written notice.  The 12% interest is payable monthly.  The principal amount is due and payable December 17, 2013, provided, however, that a payment of $250,000 is due on the date the Company raises $1,000,000 in debt or equity capital; and provided, further, that the balance of the Principal Amount is due on the date the Company raises $2,000,000 in debt or equity capital.
	Line of Credit
	In March 2011, the Company entered into a lending facility that provides for advances of up to $500,000 with interest at 12% per annum payable monthly. The facility was provided by an investor in our preferred stock.  On September 17, 2013, the line of credit expired, and no advances are available. As of September 30, 2013 and December 31, 2012, there was no balance outstanding on the facility.
	In June, 2013, the Company entered into a loan agreement that provides for advances of up to $250,000 with interest at 10% per annum payable monthly, plus an origination fee of 2.5% added to the principal amount.  As of September 30, 2013, there was no balance outstanding on the agreement.

Stockholders_Equity

Stockholders' Equity	3 Months Ended
	Sep. 30, 2013
Notes	'
Stockholders' Equity	'
	6 - Stockholders’ Equity
	Common Stock
	The Company is authorized to issue up to 100,000,000 shares of Common Stock.  As of September 30, 2013, there are 22,498,527 shares of Common Stock issued and outstanding. All shares of Common Stock are entitled to participate in any distributions or dividends that may be declared by the Board of Directors, subject to any preferential dividend rights of outstanding shares of our Preferred Stock, if any. Subject to prior rights of creditors, all shares of Common Stock are entitled, in the event of our liquidation, dissolution or winding up, to participate ratably in the distribution of all our remaining assets. Our Common Stock has no preemptive or conversion rights or other subscription rights.
	Preferred Stock
	There are 10,000,000 shares of Preferred Stock authorized for issuance. As of September 30, 2013, there are no shares of Preferred Stock issued and outstanding.
	Series M Preferred Stock
	In connection with the ADVN merger and pursuant to the filing of a Certificate of Designation with the Nevada Secretary of State on August 28, 2012, the Board of Directors of the Company authorized the issuance of Class M Preferred Stock. Pursuant to the Merger Agreement, the Company agreed to issue shares of its Class M Preferred to the ADVN Owners in exchange for the shares of ADVN common stock and preferred stock (and to issue new options for shares of ADVN common stock underlying ADVN options).
	Holders of the Class M Preferred were entitled, on a post-Automatic Conversion basis, to the same rights and privileges, including voting rights, as holders of our common stock. The holders of our Class M Preferred Stock were entitled to 100 votes per share and one vote per common share on a post-Automatic Conversion and post-Reverse Stock Split basis on all matters to be voted on by the stockholders.  Pursuant to the Merger Agreement, the Company increased the number of shares of common stock that the Company is authorized to issue from 25,000,000 shares to 100,000,000 shares (the “Authorized Share Increase”). The Authorized Share Increase was affected by the Company filing an amendment to its Articles of Incorporation pursuant to a special meeting of shareholders on March 4, 2013.  Upon the effectiveness of the Authorized Share Increase on March 4, 2013, all of the issued and outstanding shares of Class M Preferred automatically converted into shares of the Company’s common stock at the Exchange Ratio of 100:1.
	Warrants and Options
	As of September 30, 2013, we have the following warrants and options outstanding:
	Common Stock Warrants
	Warrant summary	Number	Exercise	Maximum	Expiration
		of warrants	price	proceeds	Date
		outstanding
	Warrants issued in the preferred stock private placement	184,625	$12.00	2,215,500	2/28/14
	Warrants issued upon conversion of preferred stock	869,750	$   8.50	7,392,875	2/28/14
	Warrants issued our initial public offering	881,901	$10.00	8,819,010	2/28/14
	Warrants issued to our underwriters	95,000	$14.00	1,330,000	2/28/14
	Warrants issued with 10% convertible notes	100,000	$   6.50	650,000	11/5/14
	Warrants issued with 8% convertible notes	1,294,557	$   4.00	5,178,228	7/31/14
	Warrants issued with 8% convertible notes	1,294,557	$   6.00	7,767,342	7/31/14
	Warrants issued with 10% convertible notes	5,000	$    4.00	20,000	9/16/14
	Warrants issued with 12% convertible notes	60,000	$   4.00	240,000	9/17/14
	Total	4,785,390	various	33,612,955	various
	Options
	We assumed the option plan of Ad-Vantage, under which options for the purchase of 3,729,916 shares of ADVN common stock were outstanding at the closing of the Merger (the “Outstanding ADVN Options”).  The Outstanding ADVN Options were converted into options to purchase 3,729,916 shares of the Company’s Common Stock after giving effect to the Automatic Conversion of the Class M Preferred stock and expire in 2021 and 2022.  At the closing of the Merger, there were 42,500 options outstanding to purchase the Company’s Common Stock which were exercised in October, 2012. Following the Merger, a total of 390,000 incentive stock options to purchase common stock were granted in October, 2012. As of September 30, 2013, there were 5,645,416 options outstanding to purchase the Company’s Common Stock.
	The ADVN Board of Directors adopted the ADVN Plan in September 2010. The ADVN Plan provided long-term incentives to employees, members of the Board, and advisers and consultants of the Company who were able to contribute towards the creation of or have created stockholder value by providing them stock options and other stock and cash incentives. Provisions such as vesting, repurchase and exercise conditions and limitations were determined by the ADVN Board of Directors on the grant date. The total number of shares that could be issued pursuant to the ADVN Plan could not exceed 1,250,000 shares, subject to adjustment in the event of certain recapitalizations, reorganizations, and similar transactions.
	As of December 31, 2012, 1,115,521 options had been granted under the ADVN Plan, and 929,917 remained outstanding at the time of the Merger, at which time they were converted into options to purchase 929,917 shares of the Company’s Common Stock for after giving effect to the Automatic Conversion of the Class M Preferred stock. No options will be granted under the ADVN Plan following the Merger.
	The Mediashift Board of Directors adopted the 2013 Stock Incentive Plan in July 2013. The 2013 Stock Incentive Plan provides long-term incentives to employees, officers, directors, consultants and other service providers upon whose judgment, initiative and efforts the successful conduct and development of the Company’s business largely depends, and to provide additional incentives to such persons to devote their utmost effort and skill to the advancement and betterment of the Company, by providing them an opportunity to participate in the ownership of the Company and thereby have an interest in the success and increased value of the Company.  Provisions such as vesting, repurchase and exercise conditions and limitations were determined by the Mediashift Board of Directors on the adoption date. The total number of shares that could be issued pursuant to the 2013 Stock Incentive Plan could not exceed 2,000,000 shares, subject to adjustment in the event of certain recapitalizations, reorganizations, and similar transactions.
	The following summaries information concerning outstanding and exercisable common stock options:
		Number of		Weighted	Weighted-
		Options		average	Average
				exercise	Remaining
				price per	Contractual
				share	Life
	Outstanding at December 31, 2012	390,000	$	7.96	6.79 years
	Exercised	--		--
	Granted	--		--
	Outstanding at September 30, 2013	1,925,500	$	4.27	9.84 years
	Exercisable at September 30, 2013	-		-	-
	Class M Preferred Stock options
	Upon the merger, all issued and outstanding options, warrants and other rights to acquire shares of ADVN common stock (collectively, “ADVN Options”) were converted into options, warrants or other rights to acquire shares of Class M Preferred (collectively, “Parent Class M Preferred Stock Options”) at the Exchange Ratio, with such Class M Preferred Stock Options having the same terms and being subject to the same conditions as the ADVN Options, provided, however, that upon the consummation of the Authorized Share Increase and the Reverse Stock Split all of the Class M Preferred Stock Options shall, without the requirement of any further action, convert into options for shares of MediaShift common stock, with such conversion occurring at the Conversion Ratio.  No ADVN Option has accelerated vesting in connection with the Merger.
	During the year ended December 31, 2012, ADVN granted 518,837 (5,188.37 of Class M Preferred) stock options under the ADVN Plan to certain employees, directors, and advisers, respectively. A total of 150,000 (1,500 of Class M Preferred) options vest monthly over a 24 month period and 368,837 (3,688.37 Class M Preferred) options vest one quarter (1/4) after one year and the balance over a 36 month period. ADVN also issued 2,799,999 non-qualified stock options outside the ADVN Plan to be allocated among senior management, fully vesting at the closing of the Merger with JMG and exercisable at $1.14 per share. These stock options were converted into options to purchase 2,799,999 shares of the Company’s common stock (27,999.99 shares of Class M Preferred). Upon the consummation of the Authorized Share Increase and the Reverse Stock Split on March 12, 2013, all 37,299 Class M Preferred Stock options were converted to 3,729,916 common stock options.
	A summary of ADVN Class M Preferred stock option activity from December 2012 through September 30, 2013 is as follows:
		Number of		Weighted		Weighted-
		Options		Average		Average
				exercise		Remaining
				price per		Contractual
				share		Life
	Outstanding at December 31, 2012, Class M Preferred		37,299	$	1.0493		6.47 years
	Conversion of Class M Preferred options to common stock options		3,682,617
	Outstanding at September 30, 2013, common stock		3,719,916		1.049		5.73 years
	The exercise price and vesting period of each stock option is specified by the Board of Directors at the time of grant. The stock options expire seven years after the grant date, except for the stock options vesting upon the Merger, which expire six years after the vesting date.
	The fair value of each stock option grant is estimated on the date of grant using the Black-Scholes option-pricing model. The expected life assumption is based on the expected life assumptions of similar entities. Expected volatility is based on actual share price volatility of similar companies of the preceding twelve months. The risk-free interest rate is the yield currently available on U.S. Treasury zero-coupon issues with an expected term ranging from 2.5 to 5 years used as the input to the Black-Scholes model. Forfeitures are estimated at the time of grant and revised, if necessary, in subsequent periods as options vest, if actual forfeitures differ from those estimates. During the years ended December 31, 2012 and 2011, the Company experienced no forfeitures. 1,960,500 options were granted in 2013, and experienced 35,000 in forfeitures leaving an outstanding balance of 1,925,500 as of September 30, 2013.
	The weighted average grant date fair value of options granted during 2012 amounted to $0.654 per option using the Black Scholes pricing model using the following assumptions:
	Weighted average risk-free interest rate	0.90%
	Expected life in years	7
	Expected volatility	78%
	Expected dividends	0
	As of September 30, 2013 there was $7,136,601 of total unrecognized compensation costs related to non-vested share-based compensation arrangements granted under the Plan. That cost is expected to be recognized over a weighted-average period of approximately 3.36 years.

Income_Taxes

Income Taxes	3 Months Ended
	Sep. 30, 2013
Notes	'
Income Taxes	'
	7 - Income Taxes
	ADVN files income tax returns in the U.S. federal jurisdiction and the state of California. There are currently no income tax examinations underway for these jurisdictions since December 31, 2010 is the initial tax filing period.
	ADVN provides deferred income taxes for differences between the tax reporting bases and the financial reporting bases of assets and liabilities. ADVN had no unrecognized income tax benefits. Should ADVN incur interest and penalties relating to tax uncertainties, such amounts would be classified as a component of interest expense and operating expense, respectively. Unrecognized tax benefits are not expected to increase or decrease within the next twelve months.
	As of December 31, 2012, ADVN has net operating losses for federal and state income tax purposes of approximately 3,639,000 which are available for application against future taxable income and which will start expiring in 2031. The benefit associated with the net operating loss carry forward will more likely than not go unrealized unless a future operation is successful. Since the success of future operations is indeterminable, the potential benefits resulting from these net operating losses have not been recorded in the financial statements.

Related_Party_Transactions

Related Party Transactions	3 Months Ended
	Sep. 30, 2013
Notes	'
Related Party Transactions	'
	8 - Related Party Transactions
	The Company utilizes the programming services of a company managed by its Chief Technology Officer. Payments to this company were $42,400 and $123,434 for the three and nine month periods ended September 30, 2013 and $28,698,745 and $112,542 for the three and nine month periods ended September 30, 2012, respectively.

Discontinued_Operations

Discontinued Operations	3 Months Ended
	Sep. 30, 2013
Notes	'
Discontinued Operations	'
	9 - Discontinued Operations
	In connection with the Merger between JMG and Ad-Vantage, the Company agreed to, as soon as practicable after the Closing, sell all of the “Oil and Gas Properties” identified in the Company’s most recent 10-K filed with the SEC (the “O&G Operations” and the “O&G Sale”) or at its option cause the O&G Operations to be spun off for the benefit of the Company’s pre-Merger stockholders as soon as may be practicable following completion of the Merger (the “O&G Spinoff”).
	Effective November 21, 2012, the Board of Directors authorized management to pursue the spin-off of the Oil and Gas operations (“O&G Operations”) following management’s determination that the O&G Operations were not material to the operations, assets or future commercial activity of MediaShift. The following steps are expected to occur in connection with the proposed spin-off:
	1.   The O&G Operations, including all related assets and liabilities, will be contributed to a new corporation, to be domiciled in Nevada ("JMG Oil") in exchange for 500,000 shares of JMG Oil. Thereafter JMG Oil intends also to issue 4,500,000 of its shares to unrelated accredited investors for $50,000 and certain indemnities relating to the O&G Operations.
	2.   The Company proposes to spin off its 500,000 shares of JMG Oil (the "Dividend") to Pre-Merger JMG Stockholders. Based on the Corporation having 5,458,405 shares of its common stock outstanding immediately prior to the Merger, the Corporation anticipates that on distribution the Pre-Merger JMG Stockholders will receive 0.0916019 of a share of JMG Oil for each share of the Corporation's common stock owned by them prior to the Merger.
	3.   JMG Oil will bear the costs and expenses of these transactions.
	The completion of the spin-off transaction outlined above is deemed to be in the best interests of the Company, may require regulatory approvals and is subject to execution of definitive agreements. No assurance can be given that the spin-off of the Oil and Gas operations will occur or, if it does occur, that the shares of JMG Oil will have any liquidity or value to JMG shareholders.

Subsequent_Events

Subsequent Events	3 Months Ended
	Sep. 30, 2013
Notes	'
Subsequent Events	'
	10 - Subsequent Events
	In October, 2013, the Company issued $175,000 in a one year 10% convertible notes to three investors. The 10% Notes were issued with a conversion price of 3.50 per share.  It also included the right to receive an additional ½ of a Warrant for every 3.50 invested of common shares at $4.00 per share. The warrants were exercisable immediately after issuance and expire in 1 year.
	In November 2013, the Company approved a line of credit against the outstanding Accounts Receivable which will yield proceeds of up to $480,000.  The terms of the line include interest of 1.75% per month on the outstanding balance, and a $1,000 origination fee.  There is no prepayment penalty.
	In November 2013, the Company issued $50,000 in a two year 8% convertible note to one investor.  The 8% Note was issued with a conversion price of the lesser of $3.50 per share or the product of .90 and the next financing price.  It also included the right to receive an additional ½ of a Warrant for every 3.50 invested in common shares at $3.50 per share.  The warrants were exercisable immediately after issuance and expire in 2 years.

Summary_of_Significant_Account1

Summary of Significant Accounting Policies: Interim (unaudited) Financial Statements (Policies)	3 Months Ended
	Sep. 30, 2013
Policies	'
Interim (unaudited) Financial Statements	'
	Interim Financial Statements
	The accompanying financial statements and related notes for the three month and nine month periods ended September 30, 2013 and 2012 have been prepared in accordance with accounting principles generally accepted in the United States for interim financial information and the instructions to Form 10-Q and Rule 10-01 of Regulation S-X. Results for interim periods should not be considered indicative of results for a full year. The accounting policies used in preparing these interim financial statements is the same as those for the year ended December 31, 2012. In the opinion of management, all adjustments considered necessary for a fair statement of the results for interim periods have been included.

Summary_of_Significant_Account2

Summary of Significant Accounting Policies: Presentation (Policies)	3 Months Ended
	Sep. 30, 2013
Policies	'
Presentation	'
	Presentation
	The accompanying consolidated financial statements include the accounts of MediaShift, Inc. and our subsidiary Ad-Vantage Networks, Inc. and Travora Networks, Inc. Intercompany balances have been eliminated in consolidation. On March 4, 2013, the Company announced the effectiveness of a one-for-two reverse stock split. All share and per share information, including earnings per share, in this Form 10-Q have been retroactively adjusted to reflect this reverse stock split and certain items in prior period financial statements have been revised to conform to the current presentation. Our net loss is equivalent to our comprehensive loss so we have not presented a separate statement of comprehensive loss.

Summary_of_Significant_Account3

Summary of Significant Accounting Policies: Revenue Recognition (Policies)	3 Months Ended
	Sep. 30, 2013
Policies	'
Revenue Recognition	'
	Revenue Recognition
	The Company recognizes revenue when persuasive evidence of an arrangement exits, collection of the related receivable is reasonably assured, the fees are fixed or determinable, and as services are provided.  Income is recognized as earned when an ad is either placed for viewing by a visitor to a member network publisher or internet access providers’ proprietary networks or when the customer “clicks through” on the ad, depending on the terms with the individual advertisers.  In certain cases, the Company records revenue based on available preliminary information from third parties.  Collection on the receivable may vary from the preliminary information based upon third party refinement of the estimated and reported amounts owed that occurs in subsequent periods.  The Company accrues any revenue sharing percentage with the network provider at the same time.

Summary_of_Significant_Account4

Summary of Significant Accounting Policies: Concentration of Credit Risk (Policies)	3 Months Ended
	Sep. 30, 2013
Policies	'
Concentration of Credit Risk	'
	Concentration of Credit Risk
	The Company conducts business with companies in Canada, England, Europe and Australia as part of its ongoing advertising business. This results in a number of receivables denominated in the currencies of those countries, with about $325,000 in receivables outstanding at any time. The company does not engage in hedging activities to offset the risk of exchange rate fluctuations on these payables. During the three months ended September 30, 2013, the company incurred foreign exchange losses of $10,283.

Summary_of_Significant_Account5

Summary of Significant Accounting Policies: Allowance For Doubtful Accounts (Policies)	3 Months Ended
	Sep. 30, 2013
Policies	'
Allowance For Doubtful Accounts	'
	Allowance for Doubtful Accounts
	The allowance is established through a provision for bad debts charged to expense. Receivables are charged against the allowance for uncollectible accounts when management believes that collectability is unlikely. The allowance is an amount that management believes will be adequate to absorb estimated losses on existing receivables, based on an evaluation of the collectability of accounts receivable, overall accounts receivable quality, review of specific problem accounts receivable, and current economic conditions that may affect the customer’s ability to pay. While management uses the best information available to make its evaluation, future adjustments to the allowance may be necessary if there are significant changes in economic conditions. Recoveries of receivables previously written off are recorded when received.
	The company also estimates an allowance for sales credits based on historical credits.  The allowance for sales credits is the Company’s best estimate of expected future reductions in advertisers’ payment obligations for delivered services.

Summary_of_Significant_Account6

Summary of Significant Accounting Policies: Income Taxes (Policies)	3 Months Ended
	Sep. 30, 2013
Policies	'
Income Taxes	'
	Income Taxes
	The Company accounts for income taxes using the asset and liability method of accounting for deferred income taxes.
	The provision for income taxes includes federal and state income taxes currently payable and deferred taxes resulting from temporary differences between the financial statement and tax bases of assets and liabilities.  Valuation allowances are recorded to reduce deferred tax assets when it is more likely than not that a tax benefit will not be realized.
	With respect to uncertain tax positions, the Company would recognize the tax benefit from an uncertain tax position only if it is more-likely-than-not that the tax position will be sustained upon examination by the taxing authorities, based on the technical merits of the position. The tax benefits to be recognized in the financial statements from such a position would be measured based on the largest benefit that has a greater than fifty percent likelihood of being realized upon ultimate resolution. The Company’s reassessment of its tax positions did not have a material impact on its results of operations and financial position.

Summary_of_Significant_Account7

Summary of Significant Accounting Policies: Advertising (Policies)	3 Months Ended
	Sep. 30, 2013
Policies	'
Advertising	'
	Advertising
	Advertising costs are charged to expense as incurred and were $67,732 and $272,501 for the three and nine months ended September 30, 2013 and $18,810 and $40,239 for the three and nine months ended September 30, 2012, respectively.

Summary_of_Significant_Account8

Summary of Significant Accounting Policies: Research and Development (Policies)	3 Months Ended
	Sep. 30, 2013
Policies	'
Research and Development	'
	Research and Development
	Research and development costs are expensed as incurred and were $110,097 and $301,680 for the three and nine months ended September 30, 2013 and $41,676 and $137,360 for the three and nine months ended September 30, 2012, respectively.

Summary_of_Significant_Account9

Summary of Significant Accounting Policies: Stock-based compensation (Policies)	3 Months Ended
	Sep. 30, 2013
Policies	'
Stock-based compensation	'
	Stock-based compensation
	The Company accounts for the cost of Director/employee/adviser services received in exchange for the award of common stock options or warrants based on the fair value of the award on the date of grant. The fair value of each stock option grant or warrant was estimated on the date of grant using the Black-Scholes option-pricing model. The expected life assumption is based on the expected life assumptions of similar entities. Expected volatility is based on actual share price volatility of the Company’s stock of the preceding twelve months. The risk-free interest rate is the yield currently available on U.S. Treasury zero-coupon issues with a remaining term approximating the expected term used as the input to the Black-Scholes model. Forfeitures are estimated at the time of grant and revised, if necessary, in subsequent periods as options vest, if actual forfeitures differ from those estimates.
	The Company recognizes stock-based compensation expense as a component of salary and other compensation expenses in the statements of operations and was $829,377 and $1,243,681 for the three and nine months ended September 30, 2013 and $2,684,115 and $2,714,207 for the three and nine months ended September 30, 2012, respectively.

Recovered_Sheet1

Summary of Significant Accounting Policies: Fair Value Measurements (Policies)	3 Months Ended
	Sep. 30, 2013
Policies	'
Fair Value Measurements	'
	Fair Value Measurements
	The fair value hierarchy established by ASC 820 “Fair Value Measurements and Disclosures” prioritizes the inputs used in valuation techniques into three levels as follows:
	·    Level 1 - Observable inputs - unadjusted quoted prices in active markets for identical assets and liabilities;
	·    Level 2 - Observable inputs other than quoted prices included in Level 1 that are observable for the asset or liability through corroboration with market data; and
	·    Level 3 - Unobservable inputs - includes amounts derived from valuation models where one or more significant inputs are unobservable.

Recovered_Sheet2

Summary of Significant Accounting Policies: Net Loss per Common Share (Policies)	3 Months Ended
	Sep. 30, 2013
Policies	'
Net Loss per Common Share	'
	Net Loss per Common Share
	Loss per share ("EPS") is computed based on weighted average number of common shares outstanding and excludes any potential dilution. Diluted EPS reflects the potential dilution that could occur if securities or other contracts to issue common stock were exercised or converted into common stock or resulted in the issuance of common stock, which would then share in the earnings of the Company. The shares issuable upon the exercise of stock options and warrants are excluded from the calculation of net loss per share for the three and nine months ended September 30, 2013 and 2012 because their effect would be antidilutive. The following shares were accordingly excluded from the net income/loss per share calculation.
		Nine month periods ended
		September 30,
		2013	2012
	Stock warrants	4,785,390	4,062,551
	Stock options	5,645,416	1,115,521
	Total shares excluded	10,430,806	5,178,072

Recovered_Sheet3

Summary of Significant Accounting Policies: New Accounting Pronouncements (Policies)	3 Months Ended
	Sep. 30, 2013
Policies	'
New Accounting Pronouncements	'
	New Accounting Pronouncements
	In May 2011, the Financial Accounting Standards Board (“FASB”) issued ASU 2011-04, Fair Value Measurement (“ASU 2011-04”), which amended ASC 820, Fair Value Measurements (“ASC 820”), providing a consistent definition and measurement of fair value, as well as similar disclosure requirements between U.S. GAAP and International Financial Reporting Standards. ASU 2011-04 changes certain fair value measurement principles, clarifies the application of existing fair value measurement and expands the disclosure requirements. ASU 2011-04 will be effective for us beginning January 1, 2012. The adoption of ASU 2011-04 did not have a material effect on our financial statements or disclosures.
	Management evaluates events occurring to the date of the financial statements in determining the accounting for and disclosure of transactions and events that affect the financial statements. Subsequent events have been evaluated through November 14, 2013, which is the date financial statements were available to be issued.

Recovered_Sheet4

Summary of Significant Accounting Policies: Net Loss per Common Share: Schedule of Securities Excluded from Computation of Earnings Per Share (Tables)	3 Months Ended
	Sep. 30, 2013
Tables/Schedules	'
Schedule of Securities Excluded from Computation of Earnings Per Share	'
		Nine month periods ended
		September 30,
		2013	2012
	Stock warrants	4,785,390	4,062,551
	Stock options	5,645,416	1,115,521
	Total shares excluded	10,430,806	5,178,072

Business_Combination_Acquisiti1

Business Combination - Acquisition of Ad Network Assets of Travora Media: Fair value of consideration to seller, business combination (Tables)	3 Months Ended
	Sep. 30, 2013
Tables/Schedules	'
Fair value of consideration to seller, business combination	'
	Cash consideration to Seller		$     804,451
	Payment of Eastward Capital Partners debt		1,750,000
	Assumption of Eastward Capital Partners debt		2,250,000
	Balance of consideration to be paid in MediaShift common stock	700,000
	Less allowance for audit expenses	-70,000
	Less amount of Aged Accounts Payable	(138,000)
	Less estimated reduction for Target Working Capital deficiency	-592,000	-100,000
			4,704,451
	Contingent consideration:
	Earn-out consideration for publisher retention		67,747
	Earn-out consideration for revenue targets		1,315,081
	Total consideration		$6,087,279

Business_Combination_Acquisiti2

Business Combination - Acquisition of Ad Network Assets of Travora Media: Schedule of Recognized Identified Assets Acquired and Liabilities Assumed (Tables)	3 Months Ended
	Sep. 30, 2013
Tables/Schedules	'
Schedule of Recognized Identified Assets Acquired and Liabilities Assumed	'
	Accounts receivable	$	2,716
	Prepaid expenses & deposits		5
	Fixed assets		91
	Intangible assets		5,726
	Accounts payable		-1,856
	Other accrued expense		-596
	Net assets acquired	$	6,086

Business_Combination_Acquisiti3

Business Combination - Acquisition of Ad Network Assets of Travora Media: Schedule of Intangible Assets Acquired as Part of Business Combination (Tables)	3 Months Ended
	Sep. 30, 2013
Tables/Schedules	'
Schedule of Intangible Assets Acquired as Part of Business Combination	'
		Fair	Amortization
		Value at	Period
		2/6/13
	Trademark Portfolio	$   856,890	Indefinite
	Publisher Relationships	3,573,596	15 years
	Goodwill	1,296,873	N/A
	Total Intangible	$5,726,873

Business_Combination_Acquisiti4

Business Combination - Acquisition of Ad Network Assets of Travora Media: Business Acquisition, Pro Forma Information (Tables)	3 Months Ended
	Sep. 30, 2013
Tables/Schedules	'
Business Acquisition, Pro Forma Information	'
		Three month Period ended		Nine month Period ended
		September 30,		September 30,
		2013	2012	2013	2012
	Revenues	$1,507,690	$  2,934,027	$5,673,685	$8,367,502
	Income (Loss) from continuing operations, before provision for income taxes	($4,189,605)	($3,532,531)	-14,906,009	($6,075,194)
	Income (Loss) from continuing operations	($4,189,605)	($3,533,331)	-14,910,034	($6,096,426)
	Net Income (Loss)	($4,189,605)	($3,533,331)	-14,910,034	($6,092,003)
	Weighted average common shares outstanding:
	Basic	17,129,777	10,534,278	17,129,777	10,534,278
	Diluted	17,129,777	10,534,278	17,129,777	10,534,278
	Earnings per share:
	Basic - Income (Loss) from continuing operations	-0.2446	($0.38)	($0.87)	($0.58)
	Basic - Net Income (Loss)	-0.2446	($0.38)	($0.87)	($0.58)
	Diluted - Income (Loss) from continuing operations	-0.2446	($0.38)	($0.87)	($0.58)
	Diluted - Net Income (Loss)	-0.2446	($0.38)	($0.87)	($0.58)

Stockholders_Equity_Warrants_a

Stockholders' Equity: Warrants and options outstanding (Tables)	3 Months Ended
	Sep. 30, 2013
Tables/Schedules	'
Warrants and options outstanding	'
	Warrant summary	Number	Exercise	Maximum	Expiration
		of warrants	price	proceeds	Date
		outstanding
	Warrants issued in the preferred stock private placement	184,625	$12.00	2,215,500	2/28/14
	Warrants issued upon conversion of preferred stock	869,750	$   8.50	7,392,875	2/28/14
	Warrants issued our initial public offering	881,901	$10.00	8,819,010	2/28/14
	Warrants issued to our underwriters	95,000	$14.00	1,330,000	2/28/14
	Warrants issued with 10% convertible notes	100,000	$   6.50	650,000	11/5/14
	Warrants issued with 8% convertible notes	1,294,557	$   4.00	5,178,228	7/31/14
	Warrants issued with 8% convertible notes	1,294,557	$   6.00	7,767,342	7/31/14
	Warrants issued with 10% convertible notes	5,000	$    4.00	20,000	9/16/14
	Warrants issued with 12% convertible notes	60,000	$   4.00	240,000	9/17/14
	Total	4,785,390	various	33,612,955	various

Stockholders_Equity_Schedule_o

Stockholders' Equity: Schedule of of Outstanding and Exercisable Common Stock Options (Tables)	3 Months Ended
	Sep. 30, 2013
Tables/Schedules	'
Schedule of of Outstanding and Exercisable Common Stock Options	'
		Number of		Weighted	Weighted-
		Options		average	Average
				exercise	Remaining
				price per	Contractual
				share	Life
	Outstanding at December 31, 2012	390,000	$	7.96	6.79 years
	Exercised	--		--
	Granted	--		--
	Outstanding at September 30, 2013	1,925,500	$	4.27	9.84 years
	Exercisable at September 30, 2013	-		-	-

Stockholders_Equity_Schedule_o1

Stockholders' Equity: Schedule of Preferred Stock Option Activity (Tables)	3 Months Ended
	Sep. 30, 2013
Tables/Schedules	'
Schedule of Preferred Stock Option Activity	'
		Number of		Weighted		Weighted-
		Options		Average		Average
				exercise		Remaining
				price per		Contractual
				share		Life
	Outstanding at December 31, 2012, Class M Preferred		37,299	$	1.0493		6.47 years
	Conversion of Class M Preferred options to common stock options		3,682,617
	Outstanding at September 30, 2013, common stock		3,719,916		1.049		5.73 years

Stockholders_Equity_Weighted_A

Stockholders' Equity: Weighted Average Grant Date Fair Value of Options (Tables)	3 Months Ended
	Sep. 30, 2013
Tables/Schedules	'
Weighted Average Grant Date Fair Value of Options	'
	Weighted average risk-free interest rate	0.90%
	Expected life in years	7
	Expected volatility	78%
	Expected dividends	0

Principal_Business_Activities_

Principal Business Activities (Details) (USD $)	Sep. 30, 2013	Dec. 31, 2012
Details	'	'
Cash and cash equivalents	$801,224	$902,701
Accumulated deficit:	($25,996,235)	($9,993,284)

Recovered_Sheet5

Summary of Significant Accounting Policies: Concentration of Credit Risk (Details) (USD $)	3 Months Ended
	Sep. 30, 2013
Details	'
Foreign exchange losses	$10,283

Recovered_Sheet6

Summary of Significant Accounting Policies: Advertising (Details) (USD $)	3 Months Ended		9 Months Ended
	Sep. 30, 2013	Sep. 30, 2012	Sep. 30, 2013	Sep. 30, 2012
Details	'	'	'	'
Advertising costs	$67,732	$18,810	$272,501	$40,239

Recovered_Sheet7

Summary of Significant Accounting Policies: Research and Development (Details) (USD $)	3 Months Ended		9 Months Ended
	Sep. 30, 2013	Sep. 30, 2012	Sep. 30, 2013	Sep. 30, 2012
Details	'	'	'	'
Research and development costs	$110,097	$41,676	$301,680	$137,360

Recovered_Sheet8

Summary of Significant Accounting Policies: Stock-based compensation (Details) (USD $)	3 Months Ended		9 Months Ended
	Sep. 30, 2013	Sep. 30, 2012	Sep. 30, 2013	Sep. 30, 2012
Details	'	'	'	'
Stock-based compensation expense	$829,377	$2,684,115	$1,243,681	$2,714,207

Recovered_Sheet9

Summary of Significant Accounting Policies: Net Loss per Common Share: Schedule of Securities Excluded from Computation of Earnings Per Share (Details)	9 Months Ended
	Sep. 30, 2013	Sep. 30, 2012
Details	'	'
Total shares excluded from the net income/loss per share calculation	10,430,806	5,178,072

Business_Combination_Acquisiti5

Business Combination - Acquisition of Ad Network Assets of Travora Media (Details) (Acquisition of Ad Network Assets, USD $)	9 Months Ended
	Sep. 30, 2013	Feb. 06, 2013
Acquisition of Ad Network Assets	'	'
Total consideration, purchase price	'	$6,087,279
Obligations assumed	'	4,000,000
Contingent Earnout Liability	980,000	'
Gain on Contingent Liability	$393,367	'

Business_Combination_Acquisiti6

Business Combination - Acquisition of Ad Network Assets of Travora Media: Schedule of Recognized Identified Assets Acquired and Liabilities Assumed (Details) (Acquisition of Ad Network Assets, USD $)	Feb. 06, 2013
In Thousands, unless otherwise specified
Acquisition of Ad Network Assets	'
Net assets acquired	$6,086

Business_Combination_Acquisiti7

Business Combination - Acquisition of Ad Network Assets of Travora Media: Schedule of Intangible Assets Acquired as Part of Business Combination (Details) (USD $)	Sep. 30, 2013	Dec. 31, 2012	Feb. 06, 2013
			Acquisition of Ad Network Assets
Intangible assets acquired	$5,860,436	$215,070	$5,726,873

Notes_Payable_Details

Notes Payable (Details) (USD $)	0 Months Ended	2 Months Ended	0 Months Ended		1 Months Ended			0 Months Ended
	Nov. 12, 2013	Apr. 19, 2013	Nov. 07, 2012	Nov. 05, 2012	Oct. 31, 2013	Sep. 30, 2013	Dec. 31, 2012	Sep. 17, 2013
	8% Convertible Promissory Notes	8% Convertible Promissory Notes	10% Convertible Notes	10% Convertible Notes	10% Convertible Notes	10% Convertible Notes	10% Convertible Notes	12% Promissory Notes
Proceeds from debt offering	$50,000	$7,767,344	$500,000	$500,000	$175,000	'	'	$500,000
Debt discount	'	'	'	'	'	$289,386	$750,292	'

Stockholders_Equity_Warrants_a1

Stockholders' Equity: Warrants and options outstanding (Details)	Sep. 30, 2013
Details	'
Number of warrants outstanding	4,785,390

Stockholders_Equity_Schedule_o2

Stockholders' Equity: Schedule of of Outstanding and Exercisable Common Stock Options (Details) (Stock Options, USD $)	Sep. 30, 2013	Dec. 31, 2012
Stock Options	'	'
Share-based Compensation Arrangement by Share-based Payment Award, Options, Outstanding, Number, Beginning Balance	1,925,500	390,000
Share-based Compensation Arrangement by Share-based Payment Award, Options, Outstanding, Weighted Average Exercise Price, Beginning Balance	$4.27	$7.96
Share-based Compensation Arrangement by Share-based Payment Award, Options, Outstanding, Number, Ending Balance	1,925,500	390,000
Share-based Compensation Arrangement by Share-based Payment Award, Options, Outstanding, Weighted Average Exercise Price, Ending Balance	$4.27	$7.96

Stockholders_Equity_Details

Stockholders' Equity (Details) (Stock Options)	3 Months Ended
	Sep. 30, 2013
Stock Options	'
Share-based Compensation Arrangement by Share-based Payment Award, Fair Value Assumptions, Method Used	'Black Scholes pricing model using the following assumptions

Stockholders_Equity_Weighted_A1

Stockholders' Equity: Weighted Average Grant Date Fair Value of Options (Details) (Stock Options, USD $)	9 Months Ended
	Sep. 30, 2013
Stock Options	'
Fair Value Assumptions, Risk Free Interest Rate	0.90%
Fair Value Assumptions, Expected Term	'7 years
Fair Value Assumptions, Expected Volatility Rate	78.00%
Fair Value Assumptions, Expected Dividend Payments	$0

Related_Party_Transactions_Det

Related Party Transactions (Details) (Chief Technology Officer, USD $)	3 Months Ended		9 Months Ended
	Sep. 30, 2013	Sep. 30, 2012	Sep. 30, 2013	Sep. 30, 2012
Chief Technology Officer	'	'	'	'
Related Party Transaction, Purchases from Related Party	$42,400	$28,698,745	$123,434	$112,542

Subsequent_Events_Details

Subsequent Events (Details) (USD $)	0 Months Ended			1 Months Ended	0 Months Ended	2 Months Ended
	Nov. 12, 2013	Nov. 07, 2012	Nov. 05, 2012	Oct. 31, 2013	Nov. 12, 2013	Apr. 19, 2013
		10% Convertible Notes	10% Convertible Notes	10% Convertible Notes	8% Convertible Promissory Notes	8% Convertible Promissory Notes
Proceeds from debt offering	'	$500,000	$500,000	$175,000	$50,000	$7,767,344
Proceeds from Line of Credit	$480,000	'	'	'	'	'