Ist S-1/A IPO registration (amended)

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EXHIBIT 12

COMPUTATION OF RATIO OF EARNINGS TO FIXED CHARGES (UNAUDITED)

	(Successor)											Jostens, Inc. (Predeccessor)
	Nine Months Ended													Fiscal Year
Dollars in thousands						Fiscal Year 2004			Five Months Ended January 2, 2004			Seven Months Ended July 29, 2003
	October 1, 2005		October 2, 2004											2002		2001		2000
Earnings
Income (loss) from continuing operations before income taxes	$	65,973	$	(31,351	)	$	(137,136	)	$	(69,052	)	$	11,750	$	64,483	$	45,115	$	5,532
Interest expense (excluding capitalized interest)		79,620		117,770			143,817			66,691			32,528		68,435		79,035		60,252
Portion of rent expense under long-term operating leases representative of an interest factor		2,272		2,447			2,970			1,127			799		1,312		1,164		1,121
Total earnings (loss)	$	147,865	$	88,866		$	9,651		$	(1,234	)	$	45,077	$	134,230	$	125,314	$	66,905
Fixed charges
Interest expense (including capitalized interest)	$	79,620	$	117,770		$	143,817		$	66,691		$	32,528	$	68,435	$	79,035	$	60,252
Portion of rent expense under long-term operating leases representative of an interest factor		2,272		2,447			2,970			1,127			799		1,312		1,164		1,121
Total fixed charges	$	81,892	$	120,217		$	146,787		$	67,818		$	33,327	$	69,747	$	80,199	$	61,373
Ratio of earnings to fixed charges		1.8		0.7	(1)		0.1	(2)		(0.0	)(3)		1.4		1.9		1.6		1.1

(1)

Earnings did not cover fixed charges by $31.4 million.

(2)

Earnings did not cover fixed charges by $137.1 million.

(3)

Earnings did not cover fixed charges by $69.1 million.

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EXHIBIT 12

COMPUTATION OF RATIO OF EARNINGS TO FIXED CHARGES (UNAUDITED)