UNITED STATES
SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549
SCHEDULE 13G
Under the Securities Exchange Act of 1934
(Amendment No. 1)*
Demand Media, Inc.
(Name of Issuer)
Common Stock, par value $0.0001
(Title of Class of Securities)
24802N208
(CUSIP Number)
December 31, 2015
(Date of Event Which Requires Filing of this Statement)
Check the appropriate box to designate the rule pursuant to which this Schedule is filed:
¨ Rule 13d-1(b)
x Rule 13d-1(c)
¨ Rule 13d-1(d)
* | The remainder of this cover page shall be filled out for a reporting person’s initial filing on this form with respect to the subject class of securities, and for any subsequent amendment containing information which would alter the disclosures provided in a prior cover page. |
The information required in the remainder of this cover page shall not be deemed to be “filed” for the purpose of Section 18 of the Securities Exchange Act of 1934 (“Act”) or otherwise subject to the liabilities of that section of the Act but shall be subject to all other provisions of the Act (however, see the Notes).
CUSIP No.24802N208
| | | | | | |
1. | | Names of Reporting Persons. John H. Lewis I.R.S. Identification Nos. of above persons (entities only). |
2. | | Check the Appropriate Box if a Member of a Group (See Instructions) (a) ¨ (b) x |
3. | | SEC Use Only |
4. | | Citizenship or Place of Organization United States |
Number of Shares Beneficially owned by Each Reporting Person With: | | 5. | | Sole Voting Power 0 |
| 6. | | Shared Voting Power 1,660,006 |
| 7. | | Sole Dispositive Power 0 |
| 8. | | Shared Dispositive Power 1,660,006 |
9. | | Aggregate Amount Beneficially Owned by Each Reporting Person 1,660,006 |
10. | | Check if the Aggregate Amount in Row (9) Excludes Certain Shares (See Instructions) ¨ |
11. | | Percent of Class Represented by Amount in Row (9) 8.3% |
12. | | Type of Reporting Person (See Instructions) IN |
Page 2 of 10 pages
CUSIP No.24802N208
| | | | | | |
1. | | Names of Reporting Persons. Osmium Partners, LLC I.R.S. Identification Nos. of above persons (entities only). |
2. | | Check the Appropriate Box if a Member of a Group (See Instructions) (a) ¨ (b) x |
3. | | SEC Use Only |
4. | | Citizenship or Place of Organization Delaware |
Number of Shares Beneficially owned by Each Reporting Person With: | | 5. | | Sole Voting Power 0 |
| 6. | | Shared Voting Power 1,660,006 |
| 7. | | Sole Dispositive Power 0 |
| 8. | | Shared Dispositive Power 1,660,006 |
9. | | Aggregate Amount Beneficially Owned by Each Reporting Person 1,660,006 |
10. | | Check if the Aggregate Amount in Row (9) Excludes Certain Shares (See Instructions) ¨ |
11. | | Percent of Class Represented by Amount in Row (9) 8.3% |
12. | | Type of Reporting Person (See Instructions) IA, OO |
Page 3 of 10 pages
CUSIP No.24802N208
| | | | | | |
1. | | Names of Reporting Persons. Osmium Capital, LP I.R.S. Identification Nos. of above persons (entities only). |
2. | | Check the Appropriate Box if a Member of a Group (See Instructions) (a) ¨ (b) x |
3. | | SEC Use Only |
4. | | Citizenship or Place of Organization Delaware |
Number of Shares Beneficially owned by Each Reporting Person With: | | 5. | | Sole Voting Power 0 |
| 6. | | Shared Voting Power 735,834 |
| 7. | | Sole Dispositive Power 0 |
| 8. | | Shared Dispositive Power 735,834 |
9. | | Aggregate Amount Beneficially Owned by Each Reporting Person 735,834 |
10. | | Check if the Aggregate Amount in Row (9) Excludes Certain Shares (See Instructions) ¨ |
11. | | Percent of Class Represented by Amount in Row (9) 3.7% |
12. | | Type of Reporting Person (See Instructions) PN |
Page 4 of 10 pages
CUSIP No.24802N208
| | | | | | |
1. | | Names of Reporting Persons. Osmium Capital II, LP I.R.S. Identification Nos. of above persons (entities only). |
2. | | Check the Appropriate Box if a Member of a Group (See Instructions) (a) ¨ (b) x |
3. | | SEC Use Only |
4. | | Citizenship or Place of Organization Delaware |
Number of Shares Beneficially owned by Each Reporting Person With: | | 5. | | Sole Voting Power 0 |
| 6. | | Shared Voting Power 411,651 |
| 7. | | Sole Dispositive Power 0 |
| 8. | | Shared Dispositive Power 411,651 |
9. | | Aggregate Amount Beneficially Owned by Each Reporting Person 411,651 |
10. | | Check if the Aggregate Amount in Row (9) Excludes Certain Shares (See Instructions) ¨ |
11. | | Percent of Class Represented by Amount in Row (9) 2.0% |
12. | | Type of Reporting Person (See Instructions) PN |
Page 5 of 10 pages
CUSIP No.24802N208
| | | | | | |
1. | | Names of Reporting Persons. Osmium Spartan, LP I.R.S. Identification Nos. of above persons (entities only). |
2. | | Check the Appropriate Box if a Member of a Group (See Instructions) (a) ¨ (b) x |
3. | | SEC Use Only |
4. | | Citizenship or Place of Organization Delaware |
Number of Shares Beneficially owned by Each Reporting Person With: | | 5. | | Sole Voting Power 0 |
| 6. | | Shared Voting Power 233,373 |
| 7. | | Sole Dispositive Power 0 |
| 8. | | Shared Dispositive Power 233,373 |
9. | | Aggregate Amount Beneficially Owned by Each Reporting Person 233,373 |
10. | | Check if the Aggregate Amount in Row (9) Excludes Certain Shares (See Instructions) ¨ |
11. | | Percent of Class Represented by Amount in Row (9) 1.2% |
12. | | Type of Reporting Person (See Instructions) PN |
Page 6 of 10 pages
CUSIP No.24802N208
| | | | | | |
1. | | Names of Reporting Persons. Osmium Diamond, LP I.R.S. Identification Nos. of above persons (entities only). |
2. | | Check the Appropriate Box if a Member of a Group (See Instructions) (a) ¨ (b) x |
3. | | SEC Use Only |
4. | | Citizenship or Place of Organization Delaware |
Number of Shares Beneficially owned by Each Reporting Person With: | | 5. | | Sole Voting Power 0 |
| 6. | | Shared Voting Power 279,148 |
| 7. | | Sole Dispositive Power 0 |
| 8. | | Shared Dispositive Power 279,148 |
9. | | Aggregate Amount Beneficially Owned by Each Reporting Person 279,148 |
10. | | Check if the Aggregate Amount in Row (9) Excludes Certain Shares (See Instructions) ¨ |
11. | | Percent of Class Represented by Amount in Row (9) 1.4% |
12. | | Type of Reporting Person (See Instructions) PN |
Page 7 of 10 pages
(a) | The name of the issuer is Demand Media, Inc. (the “Issuer”). |
(b) | The principal executive office of the Issuer is located at 1655 26th Street, Santa Monica, CA 90404. |
(a) | This statement (this “Statement”) is being filed by John H. Lewis, the controlling member of Osmium Partners, LLC, a Delaware limited liability company (“Osmium Partners”), which serves as the general partner of Osmium Capital, LP, a Delaware limited partnership (the “Fund”), Osmium Capital II, LP, a Delaware limited partnership (“Fund II”), Osmium Spartan, LP, a Delaware limited partnership (“Fund III”), and Osmium Diamond, LP, a Delaware limited partnership (“Fund IV”) (all of the foregoing, collectively, the “Filers”). The Fund, Fund II, Fund III and Fund IV are private investment vehicles formed for the purpose of investing and trading in a wide variety of securities and financial instruments. The Fund, Fund II, Fund III and Fund IV directly own the common shares reported in this Statement. Mr. Lewis and Osmium Partners may be deemed to share with the Fund, Fund II, Fund III and Fund IV (and not with any third party) voting and dispositive power with respect to such shares. Each Filer disclaims beneficial ownership with respect to any shares other than the shares owned directly by such Filer. |
(b) | The Principal Business Office of the Filers is 300 Drakes Landing Road, Suite 172, Greenbrae, CA 94904. |
(c) | For citizenship information see Item 4 of the cover sheet of each Filer. |
(d) | This Statement relates to the Common Stock of the Issuer. |
(e) | The CUSIP Number of the Common Stock of the Issuer is 24802N208. |
Not applicable.
See Items 5-9 and 11 on the cover page for each Filer, and Item 2. The percentage ownership of each Filer is based on 20,073,259 shares of Common Stock outstanding as of October 30, 2015, as reported on the Issuer’s Quarterly Report on Form 10-Q for the quarterly period ended September 30, 2015 as filed with the SEC on November 5, 2015.
Page 8 of 10 pages
Item 5. | Ownership of Five Percent or Less of a Class |
If this statement is being filed to report the fact that as of the date hereof the reporting person has ceased to be the beneficial owner of more than five percent of the class of securities, check the following ¨.
Item 6. | Ownership of More than Five Percent on Behalf of Another Person. |
Not applicable.
Item 7. | Identification and Classification of the Subsidiary Which Acquired the Security Being Reported on By the Parent Holding Company. |
Not applicable.
Item 8. | Identification and Classification of Members of the Group |
Not applicable.
Item 9. | Notice of Dissolution of Group |
Not applicable.
(b) | By signing below I certify that, to the best of my knowledge and belief, the securities referred to above were not acquired and are not held for the purpose of or with the effect of changing or influencing the control of the issuer of the securities and were not acquired and are not held in connection with or as a participant in any transaction having that purpose or effect. |
Page 9 of 10 pages
SIGNATURE
After reasonable inquiry and to the best of my knowledge and belief, the undersigned certify that the information set forth in this statement is true, complete and correct.
Dated: February 16, 2016
John H. Lewis
Osmium Partners, LLC
Osmium Capital, LP
Osmium Capital II, LP
Osmium Spartan, LP
Osmium Diamond, LP
| | |
By: | | /s/ John H. Lewis |
John H. Lewis, for himself and as Managing Member of Osmium Partners, LLC, for itself and as General Partner of Osmium Capital, LP, Osmium Capital II, LP, Osmium Spartan, LP and Osmium Diamond, LP |
Page 10 of 10 pages
EXHIBIT INDEX
| | |
Exhibit No. | | Document |
| |
1. | | Joint Filing Agreement |