Significant Accounting Policies (Policies) | 12 Months Ended |
Jan. 31, 2019 |
Accounting Policies [Abstract] | |
Principles of Presentation and Consolidation | Principles of Presentation and Consolidation. The accompanying consolidated financial statements have been prepared in accordance with U.S. generally accepted accounting principles (“GAAP”) and include the accounts of the Company and its wholly owned subsidiaries. All intercompany transactions and balances have been eliminated upon consolidation. In the opinion of the Company’s management, the consolidated financial statements reflect all adjustments, which are normal and recurring in nature, necessary for fair financial statement presentation. |
Fiscal Year | Fiscal Year . T he Company’s fiscal year ends on January 31. References to fiscal 2019, fiscal 2018 and fiscal 2017 refer to the fiscal years ended January 31, 2019, January 31, 2018 and January 31, 2017, respectively. |
Use of Estimates | Use of Estimates. The preparation of the Company’s financial statements in conformity with GAAP requires management to make estimates and assumptions that affect the amounts reported in these consolidated financial statements and accompanying notes. Actual results could differ materially from those estimates. |
Comprehensive Loss | Comprehensive Loss. For all periods presented, comprehensive loss approximated net loss in the consolidated statements of operations and the difference was not material. Therefore, the consolidated statements of comprehensive loss have been omitted. |
Segment Reporting | Segment Reporting. The chief operating decision maker for the Company is the chief executive officer. The Company’s subscription plans, services and product offerings operate on a single SaaS platform and the chief executive officer reviews financial information presented on a consolidated basis for purposes of allocating resources and evaluating financial performance. Accordingly, management has determined that the Company operates in one reportable segment Revenue was principally derived from customers located in the United States for all periods presented. All of the Company’s long-lived assets were attributable to operations in the United States, with a small portion attributable to operations in Canada and other countries, for all periods presented. |
Secondary Public Offering | Secondary Public Offering. The Company completed its IPO in July 2015. In January and March 2017, the Company completed two secondary offerings in which certain stockholders of the Company sold an aggregate of 3.3 million shares and 3.3 million shares, respectively, of the Company’s common stock at a public offering price of $8.65 per share and $8.85 per share, respectively, including 0.4 million shares sold upon the underwriters’ exercise of the overallotment option in the March offering. The Company did not receive any of the proceeds from these offerings |
Revenue Recognition | Revenue Recognition On February 1, 2018, the Company adopted Topic 606, Revenue from Contracts with Customers Revenue Recognition Recent Accounting Standards The Company derives its revenue from two sources: (1) subscription and services revenue, which are generated from sales of subscription plans for communications services and other connected services; and (2) product and other revenue. Subscriptions and services are sold directly to end-customers. Products are sold to end-customers through several channels, including but not limited to, distributors, retailers and resellers (collectively the “channel partners”), and Ooma sales representatives. Under Topic 606, the Company determines revenue recognition through the following steps: • identification of the contract(s) with a customer; • identification of the performance obligations in the contract; • determination of the transaction price; • allocation of the transaction price to the performance obligations in the contract; and • recognition of revenue when, or as, the Company satisfies a performance obligation Revenue is recorded net of any sales and telecommunications taxes collected from customers to be remitted to government authorities. Under Topic 606, the Company has maintained its policy to exclude these taxes from revenue. Revenue disaggregated by revenue source consisted of the following (in thousands): Fiscal Year Ended January 31, 2019 2018 2017 Subscription and services revenue $ 116,429 $ 101,999 $ 91,127 Product and other revenue 12,802 12,491 13,397 Total revenue $ 129,231 $ 114,490 $ 104,524 The Company derived approximately 68%, 71% and 72% of its total revenue from Ooma Residential and approximately 28%, 22% and 16% from Ooma Business in fiscal 2019, 2018 and 2017, respectively. No individual country outside of the United States represented 10% or more of total revenue for the periods presented. No |
Subscription and Service Revenue | Subscription and Services Revenue. Most of the Company’s revenue is derived from recurring subscription fees related to service plans such as Ooma Business, Ooma Residential and other communications services. All subscription revenue is recognized ratably over the contractual service term. The Company’s service plans are generally sold as monthly subscriptions; however, certain plans are also offered as annual subscriptions. A small portion of the Company’s revenue is recognized on a point-in-time usage basis from services such as: prepaid international calls, directory assistance, and advertisements displayed through its Talkatone mobile application. |
Product and Other Revenue | Product and Other Revenue. Product and other revenue is generated from the sale of on-premise appliances and end-point devices, including shipping and handling fees for the Company’s direct customers, and to a lesser extent from porting fees that enable customers to transfer their existing phone numbers. The Company recognizes revenue from sales to direct end-customers and channel partners at the point in time that control transfers which is typically when it delivers the product or when all customer contractual provisions have been met, if any. The Company’s distribution agreements with channel partners typically contain clauses for price protection and right of return. Therefore, the amount of product revenue recognized is adjusted for any variable consideration, such as expected returns and customer sales incentives as described in “Sales Allowances” below. Amounts billed to customers related to shipping and handling are classified as revenue. Shipping and handling costs are expensed as incurred and classified as cost of revenue . |
Multiple performance obligations | Multiple performance obligations. The Company’s contracts with customers typically contain multiple performance obligations that consist of product(s) and related communications services. For these contracts, the Company accounts for individual performance obligations separately if they are distinct. The contract transaction price is then allocated to the separate performance obligations on a relative stand-alone selling price (“SSP”) basis. The Company determines the SSP for its communications services based on observable historical stand-alone sales to customers, for which the Company requires that a substantial majority of selling prices fall within a reasonably narrow pricing range. The Company does not have a directly observable SSP for its on-premise appliance and end-point devices, and therefore establishes SSP based on its best estimates and judgments, considering company-specific factors such as pricing strategies, estimated product and other costs, and bundling and discounting practices. |
Sales allowances | Sales allowances. Credits and/or rebates issued to customers for product returns and sales incentives are deemed to be variable consideration under Topic 606, which the Company estimates and records as a reduction to revenue at the point of sale. Product returns and customer sales incentives are estimated based on the Company’s historical experience, current trends and expectations regarding future experience. Trends are influenced by product life cycles, new product introductions, market acceptance of products, the type of customer, seasonality and other factors. Product return and sales incentive rates may fluctuate over time but are sufficiently predictable to allow the Company to estimate expected future amounts. If actual future returns and sales incentives differ from past experience, additional reserves may be required. As of January 31, 2019 and 2018, the Company had total reserves for product returns and customer sales incentives of $0.6 million and $0.6 million, respectively |
Cash Equivalents and Short-term Investments | Cash Equivalents and Short-term Investments . All highly liquid investments with an original maturity of three months or less at the date of purchase are classified as cash equivalents. Short-term investments are classified as available-for-sale and carried at fair value, with unrealized gains and losses, net of tax, recorded as a separate component of stockholders’ equity within accumulated other comprehensive (loss) income. All realized gains and losses and unrealized losses believed to be other-than-temporary are recorded in other expense, net in the current period. The cost of securities sold is based upon the specific identification method. |
Fair Value of Financial Instruments | Fair Value of Financial Instruments. The Company records its financial assets and liabilities at fair value. Fair value is defined as the price that would be received to sell an asset or paid to transfer a liability in an orderly transaction between market participants at the reporting date. The Company estimates and categorizes the fair value of its financial assets by applying the following hierarchy: ▪ Level 1: Quoted prices (unadjusted) for identical assets or liabilities in active markets. ▪ Level 2: Observable prices based on inputs not quoted in active markets but are corroborated by market data. ▪ Level 3: Unobservable inputs that are supported by little or no market activity Transfers among Level classifications are recognized as of the actual date of the events or change in circumstances that caused the transfers. The carrying value of the Company’s financial instruments, including cash equivalents, accounts receivable, inventory, accounts payable and other current assets and current liabilities approximates fair value due to their short maturities. |
Concentration of Credit Risk | Concentration of Credit Risk. Financial instruments that potentially subject the Company to a concentration of credit risk consist of cash equivalents, short-term investments, accounts receivables and other receivables. The Company’s cash equivalents and short-term investments are held by financial institutions that management believes are of high-credit quality. Such investments and deposits may, at times, exceed federally insured limits. The Company performs credit evaluations of its channel partners’ financial condition and generally does not require collateral for sales made on credit. As of January 31, 2019 and 2018, one of the Company’s customers accounted for 15% and 10%, respectively, of the Company’s net accounts receivable balance. |
Accounts Receivable | Accounts Receivable. Accounts receivable are stated at invoice value less estimated allowances for doubtful accounts, product returns and customer sales incentives. The Company records its allowances for doubtful accounts based upon its assessment of several factors, including historical experience, aging of receivable balances and economic conditions. As of January 31, 2019 and 2018, the Company recorded allowances for doubtful accounts of $0.1 million and $0.4 million, respectively. (See “Sales Allowances” above regarding allowances for product returns and sales incentives.) |
Inventories | Inventories. Inventories, which consist of raw materials and finished goods, include the cost to purchase manufactured products, allocated labor and overhead. Inventories are stated at the lower of actual cost or market on a first-in, first-out basis. The Company writes down its inventory for estimated excess and obsolete inventory based upon management’s assessment of future demand and market conditions, and establishes a new cost basis for the inventory. Adjustments to reduce inventory to net realizable value are recognized as a component of cost of revenue in the consolidated statement of operations. |
Customer Acquisition Costs | Customer Acquisition Costs . Sales commissions and other costs paid to internal sales personnel, third-party sales entities and value-added resellers are considered incremental and recoverable costs of obtaining customer contracts. ( The resellers are selling agents for the Company and earn sales commissions which are directly tied to the value of the contracts that the Company enters with the end-user customers.) Under Topic 606, beginning fiscal 2019, these costs are capitalized and amortized on a systematic basis over the expected period of benefit of five years, calculated based on both qualitative and quantitative factors, such as expected subscription term and expected renewal periods of its customer contracts, product life cycles and customer attrition. Amortization expense is included in sales and marketing expenses in the consolidated statement of operations. The Company pays sales commissions on initial contracts and contracts for increased purchases with existing customers (expansion contracts). The Company does not pay sales commissions for contract renewals. The Company periodically evaluates whether there have been any changes in its business, the market conditions in which it operates or other events which would indicate that its amortization period should be changed or if there are potential indicators of impairment. As of January 31, 2019, total deferred commission costs on the consolidated balance sheet was approximately $4.5 million, of which the $1.1 million current portion was included in other current assets and the $3.4 million non-current portion was included in other assets. During fiscal 2019, amortization expense was $0.7 million a nd there was no impairment loss in relation to the costs capitalized |
Website Development Costs | Website Development Costs. The Company capitalizes certain costs to develop its websites when preliminary development efforts are successfully completed, management has authorized and committed project funding, and it is probable that the project will be completed and the software will be used as intended. Such costs are amortized on a straight-line basis over the estimated useful life of approximately two years. Costs related to preliminary project activities and post-implementation activities are expensed as incurred. The Company capitalized website development costs of approximately $0.8 million, $0.6 million and $0.4 million in fiscal 2019, 2018 and 2017, respectively. |
Property and Equipment | Property and Equipment. Property and equipment are stated at cost, less accumulated depreciation. Depreciation is computed over the estimated useful lives of the assets, using the straight-line method, generally three to five years. Leasehold improvements are amortized over the shorter of the lease term or estimated useful lives of the respective assets. Repairs and maintenance costs that do not extend the life or improve the asset are expensed as incurred. |
Goodwill | Goodwill . Goodwill represents the excess of the purchase price over the fair value of the net assets acquired in a business combination. Goodwill is evaluated for impairment annually in the fourth quarter of its fiscal year, or more frequently if indicators of potential impairment arise. The Company has a single reporting unit and consequently evaluates goodwill for impairment based on an evaluation of the fair value of the Company as a whole. No impairment has been recognized for any of the periods presented. |
Intangible Assets | Intangible Assets. Acquired intangible assets other than goodwill, which primarily consist of developed technology and customer relationships, are amortized over their useful lives unless the lives are determined to be indefinite. For intangible assets acquired in a business combination, the estimated fair values of the assets received are used to establish their recorded values. Valuation techniques consistent with the market approach, income approach and/or cost approach are used to measure fair value. |
Impairment of Long-Lived Assets | Impairment of Long-Lived Assets. Long-lived assets, such as property and equipment, capitalized website development costs, and intangible assets are reviewed for impairment whenever events or changes in circumstances indicate that the carrying amount of an asset may not be recoverable. Recoverability of assets to be held and used is measured by a comparison of the carrying amount of an asset to estimated undiscounted future cash flows expected to be generated by the asset. If the carrying amount of an asset exceeds its estimated future cash flows, an impairment charge is recognized by the amount by which the carrying amount of the asset exceeds the fair value of the asset. The Company has not recorded any material impairment charges. |
Research and Development | Research and Development. Research and development costs, including new product development, are charged to operating expenses as incurred in the consolidated statements of operations. Research and development included personnel-related costs (including stock-based compensation), allocated costs of facilities and information technology, supplies, software tools and product certification. |
Advertising | Advertising. Advertising costs are included in sales and marketing and expensed as incurred, except for production costs associated with television and radio advertising, which are expensed on the first date of airing. Advertising costs were $13.7 million, $14.4 million and $16.5 million for fiscal 2019, 2018 and 2017, respectively. Advertising payments to the Company’s channel partners are recorded as a reduction in revenue. These costs totaled $0.3 million annually for each of the fiscal years 2019, 2018 and 2017, respectively. |
Stock-Based Compensation | Stock-Based Compensation . Stock-based compensation expense for all stock-based awards granted to employees is measured at the grant date based on the fair value of the equity award and is recognized as expense over the requisite service period, which is generally the vesting period. The fair value of options granted is estimated on the date of grant using the Black-Scholes option pricing model. The fair value of each RSU granted is determined using the fair value of the Company’s common stock on the date of grant. The fair value of each stock purchase right under the Company's ESPP is calculated based on the closing price of the Company's stock on the date of grant and the value of a call and put option is estimated using the Black-Scholes pricing model. See Note 7: Stockholders’ Equity and Note 8: Stock-based Compensation below for additional information. |
Income Taxes | Income Taxes. Income taxes are recorded using the asset and liability method. Deferred tax assets and liabilities are recognized for the future tax consequences attributable to differences between the financial statement carrying amounts of existing assets and liabilities and their respective tax bases and operating loss and tax credit carryforwards. Deferred tax assets and liabilities are measured using enacted tax rates expected to apply to taxable income (or loss) in the years in which those temporary differences are expected to be recovered or settled. The effect on deferred tax assets and liabilities of a change in tax rates is recognized in income in the period that includes the enactment date. Valuation allowances are established when necessary to reduce deferred tax assets to the amount expected to be realized. A tax position is recognized when it is more-likely-than-not that the tax position will be sustained upon examination, including resolution of any related appeals or litigation processes. A tax position that meets the more likely than not recognition threshold is measured at the largest amount of benefit that is greater than 50% likely of being realized upon ultimate settlement with a taxing authority. Interest and penalties associated with unrecognized tax benefits are classified as income tax expense. The Company had no interest or penalty accruals associated with uncertain tax benefits in its consolidated balance sheets and statements of operations for any periods presented. |
Foreign Currency | Foreign currency. The U.S. dollar is the functional currency of the Company's foreign subsidiaries. Foreign currency remeasurement and transaction gains and losses are included in other expense, net and have not been material for any periods presented. |
Adopted Accounting Standards | Adopted Accounting Standards Revenue Recognition. In May 2014, the Financial Accounting Standards Board (“FASB”) issued Accounting Standards Update (“ASU”) 2014-09, Revenue from Contracts with Customers ( Topic 606 ), which superseded the revenue recognition guidance in Topic 605 with a comprehensive revenue measurement and recognition standard and expanded disclosure requirements. Topic 606 also includes Subtopic 340-40, Other Assets and Deferred Costs – Contracts with Customers , which requires the deferral of incremental costs to acquire customer contracts, including sales commissions. The Company adopted the new standard effective February 1, 2018 under the modified retrospective method applied to only those contracts that were not completed as of the adoption date. The Company’s financial results for fiscal 2019 are presented in accordance with the provisions under Topic 606. Comparative prior period amounts have not been adjusted and continue to be reported under the historic accounting standards in effect for the periods presented. The Company has implemented policies, processes and controls to support the standard's measurement and disclosure requirements. The new standard impacted revenue recognition timing on product sales made to certain channel partners, whereby revenue is now recognized when the Company delivers product to the channel partner (sell-in basis) rather than deferring recognition until resale by the partner to the end customer (sell-through basis). The adoption of the new standard also changed the treatment of sales commissions, whereby the Company now capitalizes its incremental costs of acquiring customer contracts and amortizes these deferred costs over the expected period of benefit. Previously, all sales commissions were expensed as incurred. See Note 2: Significant Accounting Policies As a result of adopting Topic 606, the February 1, 2018 beginning balance of accumulated deficit increased by $0.3 million, reflecting a net decrease to deferred revenue of approximately $1.0 million and adjustments to deferred inventory costs and other related accounts of approximately $1.3 million. Deferred inventory costs represented the inventory that was shipped to a channel partner and had not been sold through to an end-customer. Deferred commissions related to open contracts as of the adoption date were immaterial. The following tables summarize the impact of adopting Topic 606 on the Company’s consolidated statement of operations and balance sheet (in thousands, except per share amounts): Statement of Operations: Fiscal Year Ended January 31, 2019 As Reported Effect of Change Balances without adoption of Topic 606 Total revenue $ 129,231 $ (169 ) $ 129,062 Total cost of revenue 52,740 (493 ) 52,247 Gross profit 76,491 324 76,815 Sales and marketing expense 40,761 4,468 45,229 Net loss (14,572 ) (4,144 ) (18,716 ) Net loss per share - basic and diluted (0.74 ) (0.21 ) (0.95 ) Balance Sheet: As of January 31, 2019 As Reported Effect of Change Balances without adoption of Topic 606 Accounts receivable, net $ 3,723 $ 49 $ 3,772 Other current assets (1) 5,450 308 5,758 Other assets (2) 5,379 (3,387 ) 1,992 Accrued expenses (3) 19,048 (732 ) 18,316 Deferred revenue 15,443 1,554 16,997 Accumulated deficit (105,795 ) (3,852 ) (109,647 ) (1) (2) (3) The adoption of the new standard did not have any impact on net cash flows for operating, investing and financing activities in the consolidated statements of cash flows. Business Combinations . The Company adopted ASU 2017-01, Business Combinations (Topic 805) – Clarifying the Definition of a Business in the first quarter of fiscal 2019. The updated standard provided guidance to assist entities in evaluating when a set of transferred assets and activities constitutes a business. To be considered a business, an acquisition would have to include an input and a substantive process that together significantly contributes to the ability to create outputs. The adoption of this standard had no impact on the Company’s consolidated financial statements. |
Accounting Standards Not Yet Adopted | Accounting Standards Not Yet Adopted Leases . In February 2016, the FASB issued ASU 2016-02, Leases (Topic 842) which supersedes the lease accounting guidance in Topic 840 and requires that the Company recognize operating leased assets and corresponding liabilities on the balance sheet and provide enhanced disclosure of lease activity. The Company is adopting Topic 842 effective February 1, 2019 using the optional transition method, whereby it will not be adjusting comparative period financial statements for the new standard. The Company has substantially completed its process to identify its population of lease arrangements and its evaluation of each arrangement under the guidance. The Company has elected the package of practical expedients, which among other things, allows the Company to maintain its existing classification of its current leases. The Company has also elected as an accounting policy not to separate non-lease components from lease components and instead to account for these components as a single component. Additionally, the Company has made a policy election to not recognize leased assets and liabilities on the balance sheet for leases with an initial term of 12 months or less. The Company expects to record right-of-use leased assets and corresponding liabilities between $3.8 million and $4.8 million at the beginning of the first quarter of fiscal 2020. The Company does not expect the adoption to have a material impact on its consolidated statement of operations and its consolidated statement of cash flows. Stock-based Compensation . In June 2018, the FASB issued ASU 2018-07, Compensation – Stock Compensation (Topic 718): Improvements to Nonemployee Share-Based Payment Accounting, which expands the scope of Topic 718 to include and simplify the accounting for share-based payments issued to nonemployees. Under the amended standard, most of the guidance on nonemployee share-based payments would be aligned with the requirements for share-based payments granted to employees. The new standard is effective for the Company beginning in fiscal 2020. The Company does not expect the adoption to have a material impact on its consolidated financial statements. Fair Value Measurement. In August 2018, the FASB issued ASU 2018-13, Fair Value Measurement (Topic 820): Disclosure Framework – Changes to the Disclosure Requirements for Fair Value Measurements , which expands the disclosure requirements for Level 3 fair value measurements as well as eliminates, adds and modifies certain other disclosure requirements for fair value measurements. The amendment is effective for the Company beginning in fiscal 2020. The Company is evaluating the effect of adoption on its consolidated financial statements. |