UNITED STATES
SECURITIES AND EXCHANGE COMMISSION
WASHINGTON, D.C. 20549
FORM 10-Q
(Mark One)
S | QUARTERLY REPORT UNDER SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934 |
For the quarter ended: November 30, 2008
o | TRANSITION REPORT UNDER SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934 |
For the transition period from ___________ to ___________
Commission file number: 333-108690
(Exact name of registrant as specified in its charter)
Nevada | 98-0441032 |
(State or other jurisdiction of | (I.R.S. Employer Identification No.) |
incorporation or organization) | |
| |
8228 Sunset Boulevard, 3 rd Floor, Los Angeles, California | 90046 |
(Address of principal executive offices) | (Zip Code) |
(323) 790-1813
(Registrant’s telephone number, including area code)
Check whether the issuer (1) has filed all reports required to be filed by Section 13 or 15(d) of the Exchange Act during the preceding 12 months (or for such shorter period that the issuer was required to file such reports), and (2) has been subject to such filing requirements for the past 90 days. Yes x No o
Indicate by check mark whether the registrant is a large accelerated filer, an accelerated filer, a non-accelerated filer or a smaller reporting company filer. See definition of “accelerated filer” and “large accelerated filer” in Rule 12b-2 of the Exchange Act (Check one):
Large Accelerated Filer o | Accelerated Filer o | Non-Accelerated Filer o | Smaller Reporting Company x |
Indicate by check mark whether the registrant is a shell company as defined in Rule 12b-2 of the Exchange Act. Yes o No x
State the number of shares outstanding of each of the issuer’s classes of common equity, as of January 13, 2009: 103,650,335 shares of common stock.
RED ROCK PICTURES HOLDINGS, INC.
Form 10-Q
Three Months Ended November 30, 2008 and 2007
___________________
TABLE OF CONTENTS
___________________
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PART I - FINANCIAL INFORMATION |
| | |
Item 1. | Consolidated Financial Statements | |
| Consolidated Balance Sheets | 4 |
| Consolidated Statements of Loss and Comprehensive Loss | 5 |
| Consolidated Statements of Cash Flows | 6 |
| Notes to Consolidated Financial Statements | 7 |
Item 2. | Management’s Discussion & Analysis or Plan of Operation | 14 |
Item 3. | Controls and Procedures | 16 |
| | |
PART II - OTHER INFORMATION |
| | |
Item 1. | Legal Proceedings | 18 |
Item 2. | Unregistered Sales of Equity securities and Use of Proceeds | 21 |
Item 3. | Defaults Upon Senior Securities | 21 |
Item 4. | Submission of Matters to a Vote of Security Holders | 21 |
Item 5 | Other Information | 21 |
Item 6. | Exhibits | 21 |
CAUTIONARY STATEMENT RELATED TO FORWARD LOOKING STATEMENTS
This Quarterly Report on Form 10-Q includes certain forward-looking statements as defined within Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended, relating to revenue, revenue composition, earnings, projected plans, performance, demand trends, future expense levels, trends in average headcount and gross margins, and the level of expected capital expenditures. Such forward-looking statements are based on the beliefs of, estimates made by, and information currently available to Red Rock Pictures Holdings Inc. management and are subject to certain risks, uncertainties and assumptions. Any statements contained herein (including without limitation statements to the effect that the Company or management "estimates," "expects," "anticipates," "plans," "believes," "projects," "continues," "may," "will," "could," or "would" or statements concerning "potential" or "opportunity" or variations thereof or comparable terminology or the negative thereof) that are not statements of historical fact should be construed as forward-looking statements. The actual results of Red Rock Pictures Holdings Inc. may vary materially from those expected or anticipated in these forward-looking statements. The realization of such forward-looking statements may be impacted by certain important unanticipated factors including those discussed in "Risk Factors" under Item 1A, and "Management's Discussion and Analysis of Financial Condition and Results of Operations," at pages 19-22. Because of these and other factors that may affect Red Rock Pictures Holdings Inc.’s operating results, past performance should not be considered as an indicator of future performance, and investors should not use historical results to anticipate results or trends in future periods. The Company undertakes no obligation to publicly release the results of any revisions to these forward-looking statements that may be made to reflect events or circumstances after the date hereof or to reflect the occurrence of unanticipated events. Readers should carefully review the risk factors described in this and other documents that Red Rock Pictures Holdings, Inc. files from time to time with the Securities and Exchange Commission ("SEC"), including subsequent Current Reports on Form 8-K, Quarterly Reports on Form 10-Q and Annual Reports on Form 10-K.
HOW TO OBTAIN SEC FILINGS
All reports filed by Red Rock Picture Holdings, Inc. filed with the SEC are available free of charge via EDGAR through the SEC website at www.sec.gov. In addition, the public may read and copy materials filed by the Company with the SEC at the SEC's public reference room located at 450 Fifth St., N.W., Washington, D.C. 20549. Red Rock Pictures Holdings also provides copies of its Forms 8-K, 10-K, 10-Q, Proxy and Annual Report at no charge to investors upon request and makes electronic copies of its most recently filed reports available through its website at www.redrockpics.com as soon as reasonably practicable after filing such material with the SEC.
RED ROCK PICTURES HOLDINGS, INC. AND SUBSIDIARIES
CONSOLIDATED BALANCE SHEETS
| | November 30, 2008 (Unaudited) | | | August 31, 2008 | |
ASSETS | | | | | | |
Current Assets | | | | | | |
Cash | | $ | 1,644 | | | $ | 5,932 | |
Accounts receivable, net of allowance for doubtful accounts of $30,000 and $Nil at November 30, 2008 and August 31, 2008, respectively | | | 314,138 | | | | 216,644 | |
Advances to related party | | | 75,798 | | | | 76,798 | |
Capitalized production costs | | | 112,648 | | | | 134,723 | |
Prepaid expenses and deposits | | | 23,097 | | | | 10,745 | |
Production loans and accrued interest - current portion | | | 1,396,470 | | | | 1,396,470 | |
| | | | | | | | |
Total Current Assets | | | 1,923,795 | | | | 1,841,312 | |
| | | | | | | | |
Long Term Assets | | | | | | | | |
Production loans and accrued interest | | | 1,936,157 | | | | 1,845,157 | |
Print and advertising funding | | | 1,144,641 | | | | 1,078,180 | |
Property and equipment, net | | | 23,302 | | | | 25,707 | |
Intangibles, net | | | 401,950 | | | | 424,280 | |
Goodwill | | | 450,338 | | | | 450,338 | |
| | | | | | | | |
Total Long Term Assets | | | 3,956,338 | | | | 3,823,662 | |
| | | | | | | | |
Total Assets | | $ | 5,880,183 | | | $ | 5,664,974 | |
| | | | | | | | |
LIABILITIES AND STOCKHOLDERS' EQUITY | | | | | | | | |
Current Liabilities | | | | | | | | |
Accounts payable | | $ | 114,331 | | | $ | 127,720 | |
Accrued liabilities | | | 91,669 | | | | 32,290 | |
Advances from shareholders | | | 66,716 | | | | 63,636 | |
Deferred production revenue | | | 200,000 | | | | 326,000 | |
Advances from related parties | | | 2,171,709 | | | | 1,997,410 | |
| | | | | | | | |
Total Liabilities | | | 2,644,425 | | | | 2,547,056 | |
| | | | | | | | |
Going Concern and Contingency | | | | | | | | |
| | | | | | | | |
Stockholders' Equity | | | | | | | | |
Preferred stock , $0.001 par value; 5,000,000 shares authorized, none issued or outstanding | | | - | | | | - | |
Common stock, $0.001 par value; 120,000,000 shares authorized, 101,650,335 and 95,350,735 shares issued and outstanding at November 30, 2008 and August 31, 2008 | | | 101,650 | | | | 95,351 | |
Additional paid- in capital | | | 8,630,888 | | | | 8,200,769 | |
Deficit | | | (5,496,780 | ) | | | (5,178,202 | ) |
| | | | | | | | |
Total Stockholders' Equity | | | 3,235,758 | | | | 3,117,918 | |
| | | | | | | | |
Total Liabilities and Stockholders' Equity | | $ | 5,880,183 | | | $ | 5,664,974 | |
The accompanying notes are an integral part of these financial statements.
RED ROCK PICTURES HOLDINGS, INC. AND SUBSIDIARIES
CONSOLIDATED STATEMENTS OF LOSS AND COMPREHENSIVE LOSS
| | For the Three Months Ended November 30 2008 (Unaudited) | | | For the Three Months Ended November 30, 2007 (Unaudited) | |
| | | | | | |
REVENUE | | | | | | |
Production revenue | | $ | 183,650 | | | $ | - | |
Print and advertising premium fees | | | 69,844 | | | | - | |
Interest on production advances | | | 91,000 | | | | 89,332 | |
| | | | | | | | |
| | | 344,494 | | | | 89,332 | |
COSTS AND EXPENSES | | | | | | | | |
Amortization of capitalized production costs | | | 34,081 | | | | - | |
Stock based compensation | | | 414,267 | | | | 170,167 | |
Professional fees | | | 88,081 | | | | 9,973 | |
Salaries and wages | | | 18,575 | | | | 14,372 | |
Office and general | | | 14,902 | | | | 18,673 | |
Bad debt expense | | | 30,000 | | | | - | |
Rent | | | 6,840 | | | | 6,000 | |
Amortization of intangible assets | | | 22,330 | | | | - | |
| | | | | | | | |
TOTAL COSTS AND EXPENSES | | | 629,076 | | | | 219,185 | |
| | | | | | | | |
LOSS FROM OPERATIONS | | | (284,582 | ) | | | (129,853 | ) |
Interest expense | | | (34,000 | ) | | | (52,472 | ) |
| | | | | | | | |
NET LOSS AND COMPREHENSIVE LOSS | | $ | (318,582 | ) | | $ | (182,325 | ) |
| | | | | | | | |
LOSS PER WEIGHTED NUMBER OF SHARES OUTSTANDING - BASIC AND DILUTED | | $ | (0.00 | ) | | $ | (0.00 | ) |
| | | | | | | | |
WEIGHTED AVERAGE NUMBER OF SHARES OUTSTANDING - BASIC AND DILUTED | | | 96,350,599 | | | | 62,013,856 | |
The accompanying notes are an integral part of these financial statements.
CONSOLIDATED STATEMENT OF CASH FLOWS
| | Three Months Ended November 30, 2008 (Unaudited) | | | Three Months Ended November 30, 2007 (Unaudited) | |
CASH FLOWS FROM OPERATING ACTIVITIES | | | | | | |
Net loss | | $ | (318,582 | ) | | $ | (182,325 | ) |
Adjustments to reconcile net loss to net cash (used in) provided by operating activities: | | | | | | | | |
Stock-based compensation expense | | | 414,267 | | | | 170,176 | |
Common stock issued for accounts payable | | | 22,155 | | | | | |
Increase in allowance for doubtful accounts | | | 30,000 | | | | | |
Depreciation and amortization | | | 24,735 | | | | - | |
Amortization of capitalized production costs | | | 34,081 | | | | | |
Accrued interest on convertible note | | | - | | | | 17,568 | |
Changes in operating assets and liabilities: | | | | | | | | |
Accounts receivable | | | (127,494 | ) | | | - | |
Increase in capitalized production costs | | | (12,006) | | | | - | |
Prepaid expenses and deposits | | | (12,352) | | | | | |
Accounts payable and accrued liabilities | | | 45,990 | | | | 11,223 | |
Deferred production revenue | | | (126,000) | | | | - | |
| | | | | | | | |
NET CASH (USED IN) PROVIDED BY OPERATING ACTIVITIES | | | (25,206 | ) | | | 16,642 | |
| | | | | | | | |
CASH FLOWS FROM INVESTING ACTIVITIES | | | | | | | | |
Production loans and accrued interest | | | (66,461 | ) | | | (93,432 | ) |
Print and advertising funding and accrued interest | | | (91,000 | ) | | | - | |
| | | | | | | | |
NET CASH USED IN INVESTING ACTIVITIES | | | (157,461 | ) | | | (93,432 | ) |
| | | | | | | | |
CASH FLOWS FROM FINANCING ACTIVITIES | | | | | | | | |
Advances from shareholders | | | 3,080 | | | | (91,700 | ) |
Advances from related parties | | | 175,299 | | | | 34,904 | |
Proceeds from convertible debenture | | | - | | | | 125,000 | |
| | | | | | | | |
NET CASH PROVIDED BY FINANCING ACTIVITIES | | | 178,379 | | | | 68,204 | |
| | | | | | | | |
NET DECREASE IN CASH | | | (4,288 | ) | | | (8,586 | ) |
| | | | | | | | |
CASH, BEGINNING OF PERIOD | | | 5,932 | | | | 9,936 | |
| | | | | | | | |
CASH, END OF PERIOD | | $ | 1,644 | | | $ | 1,350 | |
The accompanying notes are an integral part of these financial statements.
RED ROCK PICTURES HOLDINGS INC.
NOTES TO THE FINANCIAL STATEMENTS
Unaudited
Three Months Ending November 30, 2008 and 2007
1. | NATURE OF BUSINESS AND BASIS OF PRESENTATION |
Nature of Business
As used in this report, "Red Rock Pictures Holdings, Inc.", "the Company", "us”, “we," "our" and similar terms include Red Rock Pictures Holdings, Inc. and its subsidiaries, unless the context indicates otherwise.
Red Rock Pictures, Inc. was incorporated on August 18, 2006 under the laws of the State of Nevada and was acquired by Red Rock Pictures Holdings Inc. on August 31, 2006. The Company engages in the business of developing, financing, producing and licensing feature-length motion pictures worldwide.
Basis of Presentation
Effective September 1, 2008, the Company determined that it has emerged from its development stage as is therefore no longer presenting development stage financial information as such.
The interim unaudited condensed consolidated financial statements have been prepared in accordance with accounting principles generally accepted in the United States of America for interim financial information and with the instructions to Securities and Exchange Commission, or SEC, Form 10Q and Article 10 of SEC Regulation S-X. They do not include all of the information and footnotes required by generally accepted accounting principles, or GAAP, for complete financial statements. In the opinion of management, all adjustments and reclassifications considered necessary for a fair and comparable presentation have been included and are of a normal recurring nature. The unaudited condensed consolidated financial statements should be read in conjunction with the audited consolidated financial statements and notes thereto included in our Annual Report on Form 10-K for the year ended August 31, 2008. Operating results for the three months ended November 30, 2008 are not necessarily indicative of the results that may be expected for future quarters or the year ending August 31, 2009.
Use of Estimates
The preparation of our financial statements in accordance with GAAP requires management to make estimates and assumptions that affect the reported amounts of assets and liabilities at the dates of the financial statements and the reported amounts of net revenue and expenses in the reporting periods. We regularly evaluate estimates and assumptions related to allowances for doubtful accounts, share-based compensation expense, deferred income tax asset valuation allowances, uncertain tax positions, litigation and other contingencies. We base our estimates and assumptions on current facts, historical experience and various other factors that we believe to be reasonable under the circumstances, the results of which form the basis for making judgments about the carrying values of assets and liabilities and the accrual of costs and expenses that are not readily apparent from other sources. The actual results experienced by us may differ materially and adversely from our estimates. To the extent there are material differences between the estimates and the actual results, future results of operations will be affected.
Revenue Recognition
The Company recognizes revenue from television and film productions pursuant to American Institute of Certified Public Accountants Statement of Position 00-2, Accounting by Producers or Distributors of Films (“ SOP 00- 2”). The following conditions must be met in order to recognize revenue under SOP 00-2: (i) persuasive evidence of a sale or licensing arrangement exists; (ii) the program is complete and has been delivered or is available for immediate and unconditional delivery; (iii) the license period of the arrangement has begun and the customer can begin its exploitation, exhibition or sale; (iv) the arrangement fee is fixed or determinable; and (v) collection of the arrangement fee is reasonably assured. Income from film productions is derived from foreign, home video and television sales of third-party films for which production and/or prints and advertising have been financed by the Company. A significant portion of participation income is paid to the Company based on the timetable associated with participation statements generated by third party processors, and is not typically known by the Company on a timely basis. This revenue is consequently not recognized until the amount is either known or reasonably estimable or until receipt of the statements from the third parties. When the Company is entitled to royalties based on gross receipts, revenue is recognized before deduction of fees, which are included as a component of cost of revenue. Cash received in advance of meeting the revenue recognition criteria described above is recorded as deferred production revenue.
The Company recognizes income from consulting services over the life of the contract as the services are provided.
Production Costs
Production costs are accounted for pursuant to SOP No. 00-2. The cost of production for infomercials, including direct costs, production overhead and interest are capitalized and amortized using the individual-film-forecast method under which such costs are amortized for each program in the ratio that revenue earned in the current period for such program bears to management’s estimate of the ultimate revenues to be realized from all media and markets for such program. Management regularly reviews, and revises when necessary, its ultimate revenue estimates on a title-by-title basis, which may result in a change in the rate of amortization applicable to such title and/or a write-down of the value of such title to estimated fair value. These revisions can result in significant quarter-to-quarter and year-to-year fluctuations in film write-downs and rates of amortization. If a total net loss is projected for a particular title, the associated film and television costs are written down to estimated fair value. All exploitation costs, including advertising and marketing costs are expensed as incurred.
Customer Concentration
A majority of our revenue was recorded from one customer, National Lampoon, Inc., and its subsidiaries. We generated $160,844 and $89,322 in revenue, or 47% and 100% of total revenue, for the three months ended November 30, 2008 and 2007, respectively.
2. | RECENT ACCOUNTING PRONOUNCEMENTS |
In December 2007, the FASB issued FAS 141 (revised 2007), Business Combinations, or FAS 141(R), which expands the definition of a business and a business combination, requires the fair value of the purchase price of an acquisition including the issuance of equity securities to be determined on the acquisition date, requires that all assets, liabilities, contingent consideration, contingencies and in-process research and development costs of an acquired business be recorded at fair value at the acquisition date, requires that acquisition costs generally be expensed as incurred, requires that restructuring costs generally be expensed in periods subsequent to the acquisition date, and requires changes in accounting for deferred tax asset valuation allowances and acquired income tax uncertainties after the measurement period to impact income tax expense. FAS 141(R) is effective for business combinations for which the acquisition date is on or after the beginning of the first annual reporting period beginning on or after December 15, 2008. We do not believe that the adoption of the provisions of FAS 141(R) will materially impact our consolidated financial position and consolidated results of operations.
In December 2007, the FASB issued FAS 160, Noncontrolling Interests in Consolidated Financial Statements, an Amendment of ARB No. 51, or FAS 160, which changes the accounting and reporting for minority interests such that minority interests will be recharacterized as noncontrolling interests and will be required to be reported as a component of equity, and requires that purchases or sales of equity interests that do not result in a change in control be accounted for as equity transactions and, upon a loss of control, requires the interest sold, as well as any interest retained, to be recorded at fair value with any gain or loss recognized in earnings. FAS 160 is effective for fiscal years beginning on or after December 15, 2008 and interim periods within those years. We do not believe that the adoption of the provisions of FAS 160 will materially impact our consolidated financial position and consolidated results of operations.
In March 2008, the FASB issued FAS 161, Disclosures about Derivative Instruments and Hedging Activities, or FAS 161. FAS 161 requires additional disclosures related to the use of derivative instruments, the accounting for derivatives and how derivatives impact financial statements. FAS 161is effective for fiscal years and interim periods beginning after November 15, 2008. We do not believe that the adoption of the provisions of FAS 160 will materially impact our consolidated financial position and consolidated results of operations.
The Company's financial statements are presented on a going concern basis, which contemplates the realization of assets and satisfaction of liabilities in the normal course of business. The Company has experienced losses from operations since inception that raise substantial doubt as to its ability to continue as a going concern.
The Company's existence is dependent upon management's ability to develop profitable operations and resolve its liquidity problems. Management anticipates the Company will attain profitable status and improve its liquidity through continued business development and additional equity investment in the Company.
The financial statements do not include any adjustments to reflect the possible future effects on the recoverability and classification of assets or the amounts and classification of liabilities that may result from the possible inability of the Company to continue as a going concern.
4. | ADVANCES TO RELATED PARTY |
These advances are unsecured, non interest bearing and due on demand. As of November 30, 2008 and August 31, 2008, advances to related parties were $75,798 and $76,798, respectively. These advances were made to a company controlled by the spouse of a director and shareholder of the Company.
5. | CAPITALIZED PRODUCTION COSTS |
All capitalized production costs relate to projects in development. The Company expects 100% of the balance of capitalized production costs will be amortized within the next year. The table below displays the activity during the three months ended November 30, 2008:
| | Fiscal Year 2009 | |
| | | |
Opening unamortized balance, August 31, 2008 | | $ | 134,723 | |
Production costs incurred | | | 12,006 | |
Amortization of capitalized production costs | | | (34,081) | |
Closing unamortized balance, November 30, 2008 | | $ | 112,648 | |
6. | PRODUCTION LOANS AND ACCRUED INTEREST |
The Company provides production financing to National Lampoon, Inc., a corporate shareholder ("NL") that shares certain directors and officers of Red Rock Pictures Holdings, Inc. The production advances bear interest at a rate of 10% per annum, has a security interest in the film to the extent of the actual amount of the funding as long as there is an unpaid balance on the loan and are repayable from 100% of any and all net revenues from each picture. The financing agreements allows for the Company to advance up to $2,000,000 per picture production.
Outstanding production loans to and accrued interest with NL consists of the following as of November 30, 2008 and August 31, 2008 was:
| | As of November 30, 2008 | | | As of August 31, 2008 | |
| | | | | | |
Bag Boy Productions, Inc., a wholly-owned subsidiary of NL | | $ | 1,119,635 | | | $ | 1,077,635 | |
Ratko Productions, Inc., a wholly-owned subsidiary of NL | | | 2,212,992 | | | | 2,163,992 | |
Less current portion | | | (1,396,470 | ) | | | (1,396,470 | ) |
Long term portion of production loans and interest | | $ | 1,936,157 | | | $ | 1,845,157 | |
Bag Boy Productions, Inc. - As a result of a modification on October 31, 2006 to this financing agreement with NL, repayment of this loan will now be received no later than March 14, 2011. The payments are to be made from the proceeds from the release of the film over an estimated revenue cycle of three years, as follows: first NL is to receive a 20% distribution fee; thereafter, NL is to receive recoupment of all prints and advertising expenses incurred in connection with the distribution of the picture. The remaining gross receipts are to be split equally between the Company and NL until such time as the Company has recouped its investment entirely. As of November 30, 2008, the Company had a loan balance of $813,756 in principal and $305,879 in interest under this financing agreement for a total of $1,119,635. Under the terms of the agreement and based on the expected cash flows of the film, the loan is expected to be repaid as follows: $356,951 during the 2009 fiscal year, $475,935 during the 2010 fiscal year, and $286,749 during the 2011 fiscal year.
Ratko Productions, Inc. - As a result of a modification on October 31, 2006 to this financing agreement with NL, repayment of this loan will now be received no later than January 31, 2012. The payments are to be made from the proceeds from the release of the film over an estimated revenue cycle of three years, as follows: first NL is to receive a 20% distribution fee; thereafter, NL is to receive recoupment of all prints and advertising expenses incurred in connection with the distribution of the picture. The remaining gross receipts are to be split equally between the Company and NL until such time as the Company has recouped its investment entirely. As of November 31, 2008, the Company had a loan balance of $1,922,028 in principal and $290,964 in interest under this financing agreement for a total of $2,212,992. Under the terms of the agreement and based on the expected cash flows of the film, the loan is expected to be repaid as follows: $715,649 during the 2009 fiscal year, $954,201 during the 2010 fiscal year, and $543,142 during the 2011 fiscal year.
7. | PRINT AND ADVERTISING FUNDING |
During the third quarter of fiscal year 2008, the Company entered into an agreement with NL whereby the Company agreed to advance funding to NL for print and advertising services (P&A) for certain titles released by NL for total advances of up to $2,000,000. The Company will be entitled to recoup its investment plus a premium of twenty percent (20%) of the amount funded. In addition, the Company will be entitled to a five percent (5%) of all net contingent proceeds from the picture.
The agreement expressly states that NL is not a borrower or guarantor under any of the P&A funding and the only recourse available to the Company is against the specific film funded, with no cross collateralization. NL responsibility is to direct payments to the Company directly from any proceeds due from each picture prior to any payment to the picture or any affiliates. At November 30, 2008 and August 31, 2008, the Company had advanced $1,144,641 and $1,078,180, respectively.
8. | ADVANCES FROM RELATED PARTIES |
On June 9, 2007, the Company entered into loan agreements with the N. Williams Family Investments, L.P. and Daniel Laikin (collectively, “Williams-Laikin”) for $1,000,000 each for a total of $2,000.000. The loan agreement with Daniel Laikin was subsequently amended from $1,000,000 to $900,000.
The proceeds of these loans are to fund the Company’s obligation to advance production costs to National Lampoon for a motion picture production. The loans are secured by the profit participation rights of the films. The loans bear seven percent (7%) interest and are to be repaid out of the proceeds of equity raised of the Company or sales efforts of the motion picture. In addition to the interest on these advances, Williams-Laikin are entitled to receive five percent (5%) of the twenty five percent (25%) of all net profits from the distribution of the respective pictures specified in their agreement received by Red Rock Pictures Holdings Inc. as described in Note 6.
In addition, on July 7, 2007 the Company issued to Williams-Laikin 521,866 shares of the company’s common stock which represents the number of shares computed by dividing each $1,000,000 loan by $1.92 (the computed lowest volume weighted average price (“VWAP”) for the five days prior to the execution of the Williams-Laikin loans).
In the event that Company’s common stock falls below $1.92 on the six-month anniversary of the Williams-Laikin loans, than the Company shall issue to Williams-Laikin an additional number of shares of the Company’s common stock equal to the difference between the number of Williams-Laikin shares and one million dollars ($1,000,000) divided by the VWAP of the Company’s common stock, as quoted by Bloomberg, LP, on the calculation date. During the year ended August 31, 2008 the Company issued 11,440,662 share s pursuant to this requirement and has been valued at the market value of the common stock on the date of issue.
In addition the Company has received advances from a company controlled by the spouse of a director and shareholder of the Company. These advances are unsecured, non interest bearing and due on demand.
The completed technology relates to the intangible assets that were identified by management in the acquisition of Studio Store Direct, Inc. Management identified completed technology and processes for embedding direct response programs directly onto motion picture digital video discs ("DVD's"). It was determined that the estimated useful life of this technology was five years and accordingly the cost of this technology is being amortized over five years using the straight line method. The Company recorded $22,331 and $Nil for the three months ended November 30, 2008 and 2007, respectively.
The following table sets forth the intangible assets, excluding goodwill, by major category:
| | Cost | | | Accumulated Amortization | | | Net Book Value at November 30, 2009 | |
| | | | | | | | | |
Completed technology | | $ | 446,611 | | | $ | (44,661 | ) | | $ | 401,950 | |
| | $ | 446,611 | | | $ | (44,661 | ) | | $ | 401,950 | |
10. | STOCK-BASED COMPENSATION AND PER SHARE INFORMATION |
Stock-Based Compensation
On February 14, 2007 the Company filed a Form S-8 Registration Statement ‘Securities to be offered to Employees in Employee Benefit Plans’. Under the terms of this filing the company registered 9,000,000 shares of common stock with a par value of $.001 per share. The purpose of the plan is to provide incentives to attract, retain and motivate eligible persons whose present and potential contributions are important to the success of the Company by offering them an opportunity to participate in the Company’s future performance through awards of Options and Restricted Stock.
On February 19, 2007 the Company adopted the 2006 Equity Incentive Plan (the “Plan”), the purpose of which is to provide incentives to attract, retain and motivate eligible persons whose present and potential contributions are important to the success of Red Rock Pictures Holdings Inc. The total number of shares reserved and available for grant and issuance pursuant to the Plan is 9,000,000 Shares. Under the Plan, incentive stock options may be granted to employees, directors, and officers of the Company and non-qualified stock options may be granted to consultants, employees, directors, and officers of the Company. Options granted under the option plan are for periods not to exceed ten years, and must be issued at prices not less than 100% of the fair market value of the stock on the date of grant. Options granted to shareholders who own greater than 10% of the outstanding stock are for periods not to exceed five years and must be issued at prices not less than 110% of the fair market value of the stock on the date of grant.
In March 2007 the Company granted 2,400,000 stock options under the Plan at an exercise price of $2.56 that vest over three years and with an expiration date of seven years. These options were valued at a price of $0.85 per share or $2,041,608 amortized over the vesting period of three years from the grant date and have been included in Stock based compensation in the Consolidated statement of Operations. The options were valued using the Black Scholes Option Pricing Model with the following input variables and assumptions: exercise price $2.56; stock price on the date of grant $2.57; calculated volatility amounted to 27%; calculated average term of maturity of 5 years; an estimated risk free rate of 4.46% based on the seven year US Treasury zero-coupon yield curve; amortized over the period of benefit which is the vesting period of three years, commencing on the grant date of 14 March 2007.
See Note 12 regarding common shares issued during the three month ended November 30, 2008 for employee compensation, services and payment of a invoice for professional services.
During the three months ended November 30, 2008 and 2007, the Company recorded $174,267 and $170,167 in stock based compensation expense related to the issuance of stock options.
Net Income (Loss) Per Share — Basic and Diluted
Basic net loss per share is computed by dividing loss available to common stockholders by the weighted-average number of common shares outstanding for the period. In computing diluted net loss per share, the weighted average number of shares outstanding is adjusted to reflect the effect of potentially dilutive securities.
11. CONTINGENCY
On October 27, 2008, we and our wholly owned subsidiary Studio Store Direct, Inc. (“SSD”), was served a summons and complaint related to a contract action brought against the Company by Livon Laboratory, Inc. (“LivOn”).
The breach of claim by LivOn is related to contract entered into between SSD, and LivOn for the production of an infomercial to be used as a direct response-marketing tool in conjunction with the sale of LivOn’s LypoSpheric Vitamin C. LivOn has requested relief in excess of $60,000 for the alleged material breach of the contract between SSD and LivOn. We have retained counsel and are in the process of filing a counterclaim for damages against LivOn. As of January 20, 2009, the Company maintains that the claim is frivolous and unfounded.
On November 17, 2008, the Board of Directors authorized the Company to issue 5,000,000 shares to Reno Rollé, the Company’s President and Chief Executive Officer, at the closing market price on November 17, 2008. The shares were issued per Mr. Rollé’s employment agreement with the Company. The issuance of shares was recorded as an expense of $200,000 and is included in stock-based compensation expense in the accompanying consolidated statements of loss and comprehensive loss.
On November 17, 2008, the Board of Directors authorized the Company to issue 1,000,000 shares to a Director for services rendered. The shares were issued at the closing market price on November 17, 2008. The issuance of shares was recorded as an expense of $40,000 and is included in stock-based compensation expense in the accompanying consolidated statements of loss and comprehensive loss.
On November 25, 2008, the Company entered into an agreement with one of its vendors to issue shares in lieu of a cash payment for expenses incurred and outstanding. The Company issued 166,000 shares of common stock to satisfy an outstanding balance owed of approximately $25,000.
13. | SUPPLEMENTAL CASH FLOW INFORMATION |
During the three months ended November 30, 2008 and 2007, there was no interest or taxes paid by the Company.
Throughout the quarter there were 6,166,000 shares issued valued at $240,000 for employee compensation expense and services rendered as discussed in note 12. In addition, the Company issued 166,000 shares of common stock to satisfy an outstanding balance owed of approximately $25,000.
As of November 30, 2008, there were no differences between financial reporting and tax bases of assets and liabilities. The Company will have tax losses available to be applied against future years' income as result of the losses incurred. However, due to the losses incurred in the period and expected future operating results, management determined that it is more likely than not that the deferred tax asset resulting from the tax losses available for carry forward will not be realized through the reduction of future income tax payments. Accordingly a 100% valuation allowance has been recorded for deferred income tax assets.
On January 8, 2009, the Company announced that it has entered into a definitive agreement to acquire New York based ComedyNet.TV, Inc. (“ComedyNet”), a leader in multimedia comedic content distribution. Under the terms of the share exchange agreement, the Company will issue 68,000,000 common shares, or approximately forty percent (40%) of its outstanding common shares, in consideration for 100% of the issued and outstanding ComedyNet capital stock. ComedyNet has arranged an initial investment of $500,000 into the combined company by a third-party investor, in the form of a Secured Convertible Note which is convertible at $0.25 per share. The acquisition, which is subject to satisfaction of due diligence, and other ordinary and customary closing conditions for a transaction of this type, is anticipated to close before the end of the second quarter, February 28, 2009.
ITEM 2. MANAGEMENT’S DISCUSSION OR PLAN OF OPERATION
Certain statements contained in this quarterly filing, including, without limitation, statements containing the words “believes”, “anticipates”, “expects” and words of similar import, constitute forward-looking statements. Such forward-looking statements involve known and unknown risks, uncertainties and other factors that may cause the actual results, performance or achievements of the Company, or industry results, to be materially different from any future results, performance or achievements expressed or implied by such forward-looking statements.
Such factors include, among others, the following: international, national and local general economic and market conditions: demographic changes; the ability of the Company to sustain, manage or forecast its growth; the ability of the Company to successfully make and integrate acquisitions; raw material costs and availability; new product development and introduction; existing government regulations and changes in, or the failure to comply with, government regulations; adverse publicity; competition; the loss of significant customers or suppliers; fluctuations and difficulty in forecasting operating results; changes in business strategy or development plans; business disruptions; the ability to attract and retain qualified personnel; the ability to protect technology; and other factors referenced in this and previous filings.
Given these uncertainties, readers are cautioned not to place undue reliance on such forward-looking statements. The following discussion and analysis should be read in conjunction with our Financial Statements and notes appearing elsewhere in this report.
Plan of Operation
Overview
We are engaged in the finance, production, distribution and marketing of filmed entertainment products, including theatrical motion pictures, television programs, home video products, and digitally delivered entertainment and media. We were founded in 2006 to leverage the experience and expertise of its management team and exploit emerging opportunities in traditional and digital media and entertainment. Our primary business model centers around the control of entertainment properties that we may develop, acquire, produce and/or finance. We will also be involved in the funding of motion pictures and other entertainment and media properties, both for our own library and development activities as well as in partnership with outside producers.
Proposed Milestones to Implement Business Operations
During the next twelve months, we expect to take the following steps in connection with the development of our business and the implementation of our plan of operations:
The Company will continue to enter into agreements with strategic partners in the film development and production industry. These partners will include film production entities such as National Lampoon, Inc., a current shareholder of the Company. The Company expects to have at least the first two completed in fiscal 2008. The Company has entered into agreements to fund and co-fund production of a slate of National Lampoon branded moderately budgeted films. These films will be distributed by and through National Lampoon, focused primarily on the college audience, but marketed and distributed to the general population. The Company intends to fund P&A (Prints and Advertising) on these pictures to promote a limited release, less than 50 screens on the initial release. In the event it is decided to release the picture on additional screens, the Company may either increase funding or work with a P&A lender to provide the additional funding required. The terms of these agreements call for a ten percent (10%) annual interest rate and twenty-five (25%) percent net profit participation in the motion pictures after recoupment of all costs and distribution fees for funds advanced for film financings. For funds advanced for P&A, the terms include a twenty percent (20%) return premium and a profit participation of up to ten percent (10%) of net profits in the motion pictures.
The Company intends to enter into agreements to fund and co-produce a slate of National Lampoon mid-budget films. As of November 30, 2008, no agreements yet have been made and identified to fund or co-produce. However, it is our intent to enter into an agreement to release one National Lampoon film per year in this manner. The distribution on these films will be controlled by National Lampoon, but will be for a wide theatrical release (1200+ screens). The Company will share in all revenue generated from these pictures, including theatrical, home video (DVD), foreign sales, PPV/VOD, and television.
The Company will begin building and formalizing relationship with the talent community. The Company intends to use our equity as incentives to build these relationships. The Company intends to work with top talent to fund and produce projects that they bring to the Company. These are typically moderately budgeted projects which fall below the typical studio interest.
Another area that the Company will pursue as part of our plan is the acquisition of existing film properties and film and media related businesses. The Company will work to build a library of films to leverage across all distribution platforms. The Company feels that as distribution platforms continue to expand, there are opportunities to exploit content and generate revenue in a number of ways.
Their compensation is determined as a percentage of the purchase price of the acquisition. The company has evaluated a number of strategic acquisitions and continues to do so.
The Company will also hire and train a limited amount of additional staff, including management, marketing, and administrative personnel. The number of employees hired will be dependent upon a variety of factors including our progress in implementing our business plan and available capital. The Company believes that the hiring of employees will be an ongoing process during the Company’s existence.
Results of Operations
Comparison of the Three Months Ended November 31, 2008 and 2007
Revenue
Revenue was $344,494 and $89,332 for the three months ended November 30, 2008 and 2007, respectively. The increase of revenue of $255,162 was due to the completion of one infomercial project that generated revenue $187,650. In addition, during the third quarter of fiscal year 2008, the Company entered into an agreement to provide print and advertising services. This agreement generated $69,844 in revenue during the fiscal first quarter of 2009.
Costs and Expenses
Cost and expenses was $629,075 and $219,185 for the three months ended November 30, 2008 and 2007, respectively. This increase of $409,890 was due to an increase in stock-based compensation expense of $414,267, bad debt expense of $30,000, amortization expense of 22,330 related to intangible assets, and $34,081 in expenses associated with an infomercial project that was delivered during the quarter. Professional fees, which include accounting and legal fees, increased $78,108 due to our recent acquisition of Studio Store Direct, Inc. The remaining difference is due to normal fluctuations in operating expenses based to business operations.
Income Taxes
During the three months ended November 30, 2008 and 2007, respectively, we had no provision for income taxes due to the net operating losses incurred.
As of November 30, 2008 we had $1,644 in cash and a working capital deficiency of $706,882. A substantial amount of cash will be required in order to continue operations over the next twelve months. Based upon our current cash and working capital deficiency, we will not be able to meet our current operating expenses and will require additional capital.
Our cash flows used in operations activities was $25,206 reflecting the increase in our accounts receivable and the recording of revenue and expenses associated with the delivery of an infomercial project during the quarter.
Our cash flows used in investing activities was $157,461. The balance reflects an increase in both production loans and print and advertising funding and related interest. The Company expects to see some payments on the loans and print and advertising funding during the second half of fiscal year 2009.
Our cash flows from financing activities represent activity with a related party to fund print and advertising and production loans.
On January 8, 2009, the Company announced that it has entered into a definitive agreement to acquire New York based ComedyNet.TV, Inc. (“ComedyNet”), a leader in multimedia comedic content distribution. Under the terms of the share exchange agreement, the Company will issue 68,000,000 common shares, or approximately forty percent (40%) of its outstanding common shares, in consideration for 100% of the issued and outstanding ComedyNet capital stock. ComedyNet has arranged an initial investment of $500,000 into the combined company by a third-party investor, in the form of a Secured Convertible Note which is convertible at $0.25 per share. The acquisition, which is subject to satisfaction of due diligence, and other ordinary and customary closing conditions for a transaction of this type, is anticipated to close before the end of the second quarter, February 28, 2009.
Additionally, we intend to seek advice from investment professionals on how to obtain additional capital and believe that by being a public entity we will be more attractive to the sources of capital. In addition, we will need to raise additional capital to continue our operations past twelve months and there is no assurance that we will be successful in raising the needed capital. Currently we have no material commitments for capital expenditures.
Critical Accounting Policies
Red Rock’s financial statements and related public financial information are based on the application of accounting principles generally accepted in the United States (“GAAP”). GAAP requires the use of estimates; assumptions, judgments and subjective interpretations of accounting principles that have an impact on the assets, liabilities, revenues and expense amounts reported. These estimates can also affect supplemental information contained in our external disclosures including information regarding contingencies, risk and financial condition. We believe our use if estimates and underlying accounting assumptions adhere to GAAP and are consistently and conservatively applied. We base our estimates on historical experience and on various other assumptions that we believe to be reasonable under the circumstances. Actual results may differ materially from these estimates under different assumptions or conditions. We continue to monitor significant estimates made during the preparation of our financial statements.
Our significant accounting policies are summarized in Note 3 of our annual financial statements filed on Form 10-K and dated December 15, 2008. While all these significant accounting policies impact its financial condition and results of operations, Red Rock views certain of these policies as critical. Policies determined to be critical are those policies that have the most significant impact on the Company’s consolidated financial statements and require management to use a greater degree of judgment and estimates. Actual results may differ from those estimates. Our management believes that given current facts and circumstances, it is unlikely that applying any other reasonable judgments or estimate methodologies would cause effect on our consolidated results of operations, financial position or liquidity for the periods presented in this report.
ITEM 3. QUANTITATIVE AND QUALITATIVE DISCLOSURE ABOUT MARKET RISKS
The Company is not subject to certain market risks, including changes in interest rates and currency exchange rates.
Pursuant to Rule 13a-15(b) under the Securities Exchange Act of 1934 (“Exchange Act”), the Company carried out an evaluation, with the participation of the Company’s management, including the Company’s Chief Executive Officer (“CEO”) and Chief Accounting Officer (“CAO”) (the Company’s principal financial and accounting officer), of the effectiveness of the Company’s disclosure controls and procedures (as defined under Rule 13a-15(e) under the Exchange Act) as of the end of the period covered by this report. Based upon that evaluation, the Company’s CEO and CAO concluded that the Company’s disclosure controls and procedures are effective to ensure that information required to be disclosed by the Company in the reports that the Company files or submits under the Exchange Act, is recorded, processed, summarized and reported, within the time periods specified in the SEC’s rules and forms, and that such information is accumulated and communicated to the Company’s management, including the Company’s CEO and CAO, as appropriate, to allow timely decisions regarding required disclosure.
Management’s Report on Internal Controls over Financial Reporting
Internal control over financial reporting is a process to provide reasonable assurance regarding the reliability of consolidated financial reporting and the preparation of financial statements for external purposes in accordance with U.S. generally accepted accounting principles. There has been no change in the Company’s internal control over financial reporting during the quarter ended November 30, 2008 that has materially affected, or is reasonably likely to materially affect, the Company’s internal control over financial reporting.
The Company’s management, including the Company’s CEO and CAO, does not expect that the Company’s disclosure controls and procedures or the Company’s internal controls will prevent all errors and all fraud. A control system, no matter how well conceived and operated, can provide only reasonable, not absolute, assurance that the objectives of the control system are met. Further, the design of a control system must reflect the fact that there are resource constraints, and the benefits of controls must be considered relative to their costs. Because of the inherent limitations in all control systems, no evaluation of the controls can provide absolute assurance that all control issues and instances of fraud, if any, within the Company have been detected.
Management conducted an evaluation of the effectiveness of our internal control over financial reporting based on the framework in Internal Control – Integrated Framework issued by the Committee of Sponsoring Organizations of the Treadway Commission. Based on this evaluation, management concluded that the company’s internal control over financial reporting was effective as of November 30, 2008.
.
On October 27, 2008, we and our wholly owned subsidiary Studio Store Direct, Inc. (“SSD”), was served a summons and complaint related to a contract action brought against the Company by Livon Laboratory, Inc. (“LivOn”).
The breach of claim by LivOn is related to contract entered into between SSD, and LivOn for the production of an infomercial to be used as a direct response-marketing tool in conjunction with the sale of LivOn’s LypoSpheric Vitamin C. LivOn has requested relief in excess of $60,000 for the alleged material breach of the contract between SSD and LivOn. We have retained counsel and are in the process of filing a counterclaim for damages against LivOn. As of January 20, 2009, the Company maintains that the claim is frivolous and unfounded.
ITEM 1A. RISK FACTORS.
Risk Factors
We have a limited operating history in which to evaluate our business.
We were incorporated in Nevada in August 2006 and we have limited revenues to date and we have a limited operating history upon which an evaluation of our future success or failure can be made. No assurances of any nature can be made to investors that the company will be profitable.
We will require additional funds to achieve our current business strategy and our inability to obtain additional financing could cause us to cease our business operations.
We will need to raise additional funds through public or private debt or sale of equity to achieve our current business strategy. Such financing may not be available when needed. Even if such financing is available, it may be on terms that are materially adverse to your interests with respect to dilution of book value, dividend preferences, liquidation preferences, or other terms. Our capital requirements to implement our business strategy will be significant. However, at this time, we can not determine the amount of additional funding necessary to implement such plan. We intend to assess such amount at the time we will implement our business plan. Furthermore, we intend to effect future acquisitions with cash and the issuance of debt and equity securities. The cost of anticipated acquisitions may require us to seek additional financing. We anticipate requiring additional funds in order to fully implement our business plan to significantly expand our operations. We may not be able to obtain financing if and when it is needed on terms we deem acceptable. Our inability to obtain financing would have a material negative effect on our ability to implement our acquisition strategy, and as a result, could require us to diminish or suspend our acquisition strategy.
If we are unable to obtain financing on reasonable terms, we could be forced to delay, scale back or eliminate certain product and service development programs. In addition, such inability to obtain financing on reasonable terms could have a material negative effect on our business, operating results, or financial condition to such extent that we are forced to restructure, file for bankruptcy, sell assets or cease operations, any of which could put your investment dollars at significant risk.
If we are unable to retain the services of our chief executive officer, Reno Rolle, or if we are unable to successfully recruit qualified managerial personnel and employees with experience in business and the entertainment industry, we may not be able to continue our operations.
Our success depends solely upon the continued service of Reno Rolle, our chief executive officer. Loss of Mr. Rolle’s services will have a material adverse effect on our growth, revenues, and prospective business. We do not maintain key-man insurance on the life of our chief executive officer. In addition, in order to successfully implement and manage our business plan, we will be dependent upon, among other things, successfully recruiting qualified managerial personnel and employees with experience in business and the entertainment industry. Competition for qualified individuals is intense. There can be no assurance that we will be able to find, attract and retain existing employees or that we will be able to find, attract and retain qualified personnel on acceptable terms.
There may be potential liabilities associated with the Company that we were not aware of at the time of the Merger.
We may have liabilities that we did not discover or may have been unable to discover during our pre-acquisition investigation. Any indemnities or warranties may not fully cover such liabilities due to their limited scope, amount or duration, the financial limitations of the indemnitor or warrantor, or for other reasons. Therefore, in the event we are held responsible for the foregoing liabilities, our operations may be materially and adversely affected.
The Red Rock shareholders currently own a controlling interest in our voting stock and investors may not have any voice in our management.
In connection with the acquisition of Red Rock, the Red Rock Shareholders, will hold an aggregate of 51% of our outstanding shares of common stock, and in the aggregate, has the right to cast 51% of the votes in any vote by our stockholders. Thus, these stockholders, acting together, will have the ability to control substantially all matters submitted to our stockholders for approval, including:
· | election of our board of directors; |
· | removal of any of our directors; |
· | amendment of our certificate of incorporation or bylaws; and |
· | adoption of measures that could delay or prevent a change in control or impede a merger, takeover or other business combination involving the Company. |
As a result of their ownership and positions, our directors and executive officers collectively are able to influence all matters requiring stockholder approval, including the election of directors and approval of significant corporate transactions. In addition, sales of significant amounts of shares held by our directors and executive officers, or the prospect of these sales, could adversely affect the market price of our common stock. Management's stock ownership may discourage a potential acquirer from making a tender offer or otherwise attempting to obtain control of us, which in turn could reduce our stock price or prevent our stockholders from realizing a premium over our stock price.
It is likely that additional shares of our stock will be issued in the normal course of our business development, which will result in a dilutive affect on our existing shareholders.
We will issue additional stock as required to raise additional working capital in order to secure intellectual properties, undertake company acquisitions, recruit and retain an effective management team, compensate our officers and directors, engage industry consultants and for other business development activities.
If we fail to adequately manage our growth, we may not be successful in growing our business and becoming profitable.
We expect our business and number of employees to grow over the next year. We expect that our growth will place significant stress on our operation, management, employee base and ability to meet capital requirements sufficient to support our growth over the next 12 months. Any failure to address the needs of our growing business successfully could have a negative impact on our chance of success.
If we acquire or invest in other businesses, we will face certain risks inherent in such transactions.
We may acquire, make investments in, or enter into strategic alliances or joint ventures with, companies engaged in businesses that are similar or complementary to ours. If we make such acquisitions or investments or enter into strategic alliances, we will face certain risks inherent in such transactions. For example, we could face difficulties in managing and integrating newly acquired operations. Additionally, such transactions would divert management resources and may result in the loss of artists or songwriters from our rosters. We cannot assure you that if we make any future acquisitions, investments, strategic alliances or joint ventures that they will be completed in a timely manner, that they will be structured or financed in a way that will enhance our creditworthiness or that they will meet our strategic objectives or otherwise be successful. Failure to effectively manage any of these transactions could result in material increases in costs or reductions in expected revenues, or both.
“Penny Stock” rules may make buying or selling our common stock difficult.
Trading in our securities is subject to the “penny stock” rules. The SEC has adopted regulations that generally define a penny stock to be any equity security that has a market price of less than $5.00 per share, subject to certain exceptions. These rules require that any broker-dealer who recommends our securities to persons other than prior customers and accredited investors, must, prior to the sale, make a special written suitability determination for the purchaser and receive the purchaser’s written agreement to execute the transaction. Unless an exception is available, the regulations require the delivery, prior to any transaction involving a penny stock, of a disclosure schedule explaining the penny stock market and the risks associated with trading in the penny stock market. In addition, broker-dealers must disclose commissions payable to both the broker-dealer and the registered representative and current quotations for the securities they offer. The additional burdens imposed upon broker- dealers by such requirements may discourage broker-dealers from effecting transactions in our securities, which could severely limit the market price and liquidity of our securities. Broker- dealers who sell penny stocks to certain types of investors are required to comply with the Commission’s regulations concerning the transfer of penny stocks. These regulations require broker-dealers to:
| Make a suitability determination prior to selling a penny stock to the purchaser; |
· | Receive the purchaser’s written consent to the transactions; and |
· | Provide certain written disclosures to the purchaser. |
Risks Associated with the Entertainment, Media and Communications Industries
Competition from providers of similar products and services could materially adversely affect our revenues and financial condition.
The industry in which we compete is a rapidly evolving, highly competitive and fragmented market, which is based on consumer preferences and requires substantial human and capital resources. We expect competition to intensify in the future. There can be no assurance that we will be able to compete effectively. We believe that the main competitive factors in the entertainment, media and communications industries include effective marketing and sales, brand recognition, product quality, product placement and availability, niche marketing and segmentation and value propositions. They also include benefits of one's company, product and services, features and functionality, and cost. Many of our competitors are established, profitable and have strong attributes in many, most or all of these areas. They may be able to leverage their existing relationships to offer alternative products or services at more attractive pricing or with better customer support. Other companies may also enter our markets with better products or services, greater financial and human resources and/or greater brand recognition. Competitors may continue to improve or expand current products and introduce new products. We may be perceived as relatively too small or untested to be awarded business relative to the competition. To be competitive, we will have to invest significant resources in business development, advertising and marketing. We may also have to rely on strategic partnerships for critical branding and relationship leverage, which partnerships may or may not be available or sufficient. We cannot assure that it will have sufficient resources to make these investments or that we will be able to make the advances necessary to be competitive. Increased competition may result in price reductions, reduced gross margin and loss of market share. Failure to compete successfully against current or future competitors could have a material adverse effect on the Company’s business, operating results and financial condition.
The speculative nature of the entertainment, media and communications industry may result in our inability to produce products or services that receive sufficient market acceptance for us to be successful.
Certain segments of the entertainment, media and communications industry are highly speculative and historically have involved a substantial degree of risk. For example, the success of a particular film, video game, program or recreational attraction depends upon unpredictable and changing factors, including the success of promotional efforts, the availability of alternative forms of entertainment and leisure time activities, general economic conditions, public acceptance and other tangible and intangible factors, many of which are beyond our control. If we complete a business combination with a target business in such a segment, we may be unable to produce products or services that receive sufficient market acceptance for us to be successful.
Changes in technology may reduce the demand for the products or services we may offer following a business combination.
The entertainment, media and communications industries are substantially affected by rapid and significant changes in technology. These changes may reduce the demand for certain existing services and technologies used in these industries or render them obsolete. We cannot assure you that the technologies used by or relied upon or produced by a target business with which we effect a business combination will not be subject to such occurrence. While we may attempt to adapt and apply the services provided by the target business to newer technologies, we cannot assure you that we will have sufficient resources to fund these changes or that these changes will ultimately prove successful.
If our products or services that we market and sell are not accepted by the public, our profits may decline.
Certain segments of the entertainment, media and communications industries are dependent on developing and marketing new products and services that respond to technological and competitive developments and changing customer needs and tastes. We cannot assure you that the products and services of a target business with which we effect a business combination will gain market acceptance. Any significant delay or failure in developing new or enhanced technology, including new product and service offerings, could result in a loss of actual or potential market share and a decrease in revenues.
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Exhibit No. | | Description |
| | |
31.1 | | Certification of Reno Rollé pursuant to Rule 13a-14(a) and Rule 15d-14(a), promulgated under the Securities Exchange Act of 1934, as amended. |
| | |
31.2 | | Certification of Steve Handy pursuant to Rule 13a-14(a) and Rule 15d-14(a), promulgated under the Securities Exchange Act of 1934, as amended. |
| | |
32.1 | | Certification of Reno Rollé pursuant to 18 U.S.C. Section 1350 as adopted pursuant to Section 906 of the Sarbanes-Oxley Act of 2002. |
| | |
32.2 | | Certification of Steve Handy pursuant to 18 U.S.C. Section 1350 as adopted pursuant to Section 906 of the Sarbanes-Oxley Act of 2002. |
In accordance with Section 13 or 15(d) of the Exchange Act, the registrant caused this report to be signed on its behalf by the undersigned, there unto duly authorized.
| RED ROCK PICTURES HOLDINGS, INC. |
| Registrant |
| |
Date: January 20, 2008 | By: /s/ Reno Rollé |
| Reno Rollé |
| President, Chief Executive Officer, and Director |
| |
| RED ROCK PICTURES HOLDINGS, INC. |
| Registrant |
| |
Date: January 20, 2008 | By: /s/ Steve Handy |
| Steve Handy |
| Chief Financial Officer |
| |