Crocs (CROX) 8-K Crocs Inc. Reports Record First Quarter Revenue of $311.7 Million

Exhibit 99.1

Investor Contact:	William I. Kent/Crocs Inc.
	(303) 848-7000
	wkent@crocs.com
Media Contact:	Katy Lachky/Crocs Inc.
	(303) 848-7000
	klachky@crocs.com

Crocs Inc. Reports Record First Quarter Revenue of $311.7 Million

NIWOT, COLORADO– April 24, 2013 – Crocs Inc. (NASDAQ: CROX) reported today financial results for the first quarter of 2013.

First Quarter 2013 Highlights

• Record revenue of $311.7 million

• Gross Margin of 53.2 percent

• Net income of $29.0 million

• Earnings per diluted share of $0.33

“Our record revenue performance in the first quarter of 2013 demonstrates the benefit of innovative products, the success of our multi channel strategy and the global reach of our business. During the quarter we saw strong sell-in of our spring and summer line into our wholesale accounts globally and solid initial sell-through in our own retail channel, all of which contributed to a 17 percent constant currency revenue growth during the quarter,” said John McCarvel, President and Chief Executive Officer. “As we look into the core of the spring summer selling season, we are confident that our product line-up, including a combination of new collections and core products will continue to drive revenues forward.

“The Asia Pacific segment of our business was a key component of our success during the quarter. While weather did impact consumers in North America and Europe, and Europe also dealt with ongoing macro-economic issues, we did see early signs of recovery in Japan.”

First Quarter Results

For first quarter 2013, the company had a net income of $29.0 million or $0.33 per diluted share, compared with net income of $28.3 million or $0.31 per diluted share in the prior year period. First quarter 2013 results included total expenses of $1.8 million relating to the implementation of a new ERP

system including non-cash accelerated depreciation and cash expenses for program management, training and other non-capitalized costs. Adjusting for these non-operating items, the company had Non-GAAP net income¹ of $30.8 million in the quarter or $0.35 per diluted share.

Revenue for the first quarter of 2013 increased 14.7% to $311.7 million compared with revenue of $271.8 million reported in the first quarter of 2012. On a constant currency basis revenue increased 16.6% for the first quarter of 2013.

Margins

Gross profit for the first quarter of 2013 increased 14.5% to $165.8 million, or 53.2% as a percentage of sales, compared with $144.8 million, or 53.3% as a percentage of sales in the prior year period. Selling, General, & Administrative expenses (SG&A) increased 22.9% to $128.2 million compared with $104.3 million a year ago. As a percentage of sales, SG&A increased to 41.1% from 38.4% compared with the first quarter of 2012. The increase in SG&A is largely attributable to our year-over-year increase in retail stores and partially attributable to our previously announced increase in marketing spending in 2013, which totaled approximately $2.7 million during the quarter.

¹  Non-GAAP net income is a financial measure not calculated in accordance with U.S. Generally Accepted Accounting Principles (non-GAAP). See the non-GAAP reconciliations set forth later in this press release for additional information.

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First Quarter Revenue Results

The following tables detail the company’s first quarter 2013 and 2012 revenues:

	Three Months Ended March 31,				Change						Constant Currency  Change(1)
($ thousands)	2013		2012		$			%			$			%
Channel revenues:
Wholesale:
Americas	$	81,604	$	69,056	$	12,548			18.2	%	$	13,287			19.2	%
Asia Pacific		69,554		51,052		18,502			36.2			17,942			35.1
Japan		22,527		27,843		(5,316	)		(19.1	)		(1,610	)		(5.8	)
Europe		46,533		42,616		3,917			9.2			4,080			9.6
Other businesses		65		125		(60	)		(48.0	)		(61	)		(48.8	)
Total Wholesale		220,283		190,692		29,591			15.5			33,638			17.6
Consumer-direct:
Retail:
Americas		35,904		35,546		358			1.0			555			1.6
Asia Pacific		19,597		15,739		3,858			24.5			3,807			24.2
Japan		5,901		4,842		1,059			21.9			2,002			41.3
Europe		9,689		4,445		5,244			118.0			5,143			115.7
Total Retail		71,091		60,572		10,519			17.4			11,507			19.0
Internet:
Americas		11,921		12,705		(784	)		(6.2	)		(744	)		(5.9	)
Asia Pacific		1,306		860		446			51.9			442			51.4
Japan		1,931		1,688		243			14.4			561			33.2
Europe		5,124		5,281		(157	)		(3.0	)		(173	)		(3.3	)
Total Internet		20,282		20,534		(252	)		(1.2	)		86			0.4
Total revenues:	$	311,656	$	271,798	$	39,858			14.7	%	$	45,231			16.6	%
	Three Months Ended March 31,				Change						Constant Currency  Change(1)
($ thousands)	2013		2012		$			%			$			%
Regional Revenue:
Americas	$	129,429	$	117,307	$	12,122			10.3	%	$	13,098			11.2	%
Asia Pacific		90,457		67,651		22,806			33.7			22,191			32.8
Japan		30,359		34,373		(4,014	)		(11.7	)		953			2.8
Europe		61,346		52,342		9,004			17.2			9,050			17.3
Other businesses		65		125		(60	)		(48.0	)		(61	)		(48.8	)
Total Revenues	$	311,656	$	271,798	$	39,858			14.7	%	$	45,231			16.6	%

⁽¹⁾  Current period results have been restated using 2012 average foreign exchange rates for the comparative period to enhance the visibility of the underlying business trends excluding the impact of foreign currency exchange rate fluctuations.

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Other Financial Information

Comparable Store Sales Results²

Comparable store sales on a constant currency basis for the first quarter of 2013 compared to the first quarter 2012 were as follows: Global decreased 5.2%, Americas decreased 10.3%, Asia Pacific increased 7.3%, Japan decreased 5.8% and Europe decreased 7.3%. John McCarvel continued “while the unfavorable weather patterns in North America and Europe impacted our same store sales in the first quarter, we were pleased to see the early season success in Asia and the nascent signs of recovery in Japan. The first quarter on average represents just over 15% of retail sales for the year, therefore we remain confident that we can achieve modest year-over-year comparable store sales growth similar to 2012 growth rates.”

Balance Sheet

Cash and cash equivalents at March 31, 2013 decreased 21.0% compared with year end 2012 and increased 12.6% compared with March 31, 2012. During the first quarter of 2012 we repurchased approximately 834,000 shares of common stock for an aggregate of approximately $12.5 million in cash. Inventories at March 31, 2013 were $177.8 million, up 7.9% compared with year end 2012 and up 5.2% compared with inventories at March 31, 2012.

Backlog

Backlog at March 31, 2013 was $292.9 million, up 1.5% compared with $288.7 in the prior year period. On a constant currency basis backlog at March 31, 2013 was up 5.0% compared to the prior year period.

Financial Outlook

For the second quarter of 2013, the company expects revenue between $360 million and $370 million and diluted earnings per share between $0.60 and $0.63. This outlook includes $(0.02) per share of ERP implementation expense and reflects an impact of $(0.04) for currency translation.

²  Comparable store status is determined on a monthly basis. Comparable store sales begin in the thirteenth month of a store’s operation. Stores in which selling square footage has changed more than 15% as a result of a remodel, expansion or reduction are excluded until the thirteenth month they have comparable prior year sales. Temporarily closed stores are excluded from the comparable store sales calculation during the month of closure. Location closures in excess of three months are excluded until the thirteen month post re-opening. Current period results have been restated using 2012 average foreign exchange rates for the comparative period to enhance the visibility of the underlying business trends excluding the impact of foreign currency exchange rate fluctuations.

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Conference Call Information

A conference call to discuss Crocs’ first quarter 2013 results is scheduled for today (April 24, 2013) at 5:00 PM Eastern Time. A webcast of the call will take place simultaneously and can be accessed by clicking the ‘Investor Relations’ link under the Company section onwww.crocs.com and atwww.earnings.com. An audio replay of the webcast will be available on the Crocs website for one year.

Interested parties are advised to log on to the live webcast at least fifteen minutes prior to the call in order to download the necessary software.

About Crocs, Inc.

Crocs, Inc. is a world leader in innovative casual footwear for men, women and children. Crocs offers several distinct shoe collections with more than 300 four-season footwear styles. All Crocs™ shoes feature Croslite™ material, a proprietary, revolutionary technology that gives each pair of shoes the soft, comfortable, lightweight, non-marking and odor-resistant qualities that Crocs fans know and love. Crocs fans “Get Crocs Inside” every pair of shoes, from the iconic clog to new sneakers, sandals, boots and heels. Since its inception in 2002, Crocs has sold more than 200 million pairs of shoes in more than 90 countries around the world.

Visitwww.crocs.com for additional information.

The matters regarding the future discussed in this news release include “forward-looking statements” within the meaning of the Private Securities Litigation Reform Act of 1995. These statements include, but are not limited to, statements regarding future revenue and earnings, backlog, future orders, prospects, outlook and product pipeline. These statements involve known and unknown risks, uncertainties and other factors which may cause our actual results, performance or achievements to be materially different from any future results, performances, or achievements expressed or implied by the forward-looking statements. These risks and uncertainties include, but are not limited to, the following: macroeconomic issues, including, but not limited to, the current global financial conditions; the effect of competition in our industry; our ability to effectively manage our future growth or declines in revenue; changing fashion trends; our ability to maintain and expand revenues and gross margin; our ability to accurately forecast consumer demand for our products; our ability to develop and sell new products; our ability to obtain and protect intellectual property rights; the effect of potential adverse currency exchange rate fluctuations and other international operating risks; our ability to open and operate additional retail locations; and other factors described in our most recent annual report on Form 10-K under the heading “Risk Factors” and our subsequent filings with the Securities and Exchange Commission. Readers are encouraged to review that section and all other disclosures appearing in our filings with the Securities and Exchange Commission.

All information in this document speaks as of April 24, 2013. We do not undertake any obligation to update publicly any forward-looking statements, including, without limitation, any estimate regarding revenues or earnings, whether as a result of the receipt of new information, future events, or otherwise.

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CROCS, INC. AND SUBSIDIARIES

CONDENSED CONSOLIDATED STATEMENTS OF INCOME (UNAUDITED)

FOR THE THREE MONTHS ENDED MARCH 31, 2013 AND 2012

(In thousands, except per share amounts)

	Three Months Ended March 31,
($ thousands, except per share data)	2013			2012
Revenues	$	311,656		$	271,798
Cost of sales		145,807			126,999
Gross profit		165,849			144,799
Selling, general and administrative expenses		128,199			104,290
Asset impairment		—			713
Income from operations		37,650			39,796
Foreign currency transaction losses, net		2,600			4,276
Other income, net		(334	)		(598	)
Interest expense		209			47
Income before income taxes		35,175			36,071
Income tax expense		6,214			7,725
Net income	$	28,961		$	28,346
Net income per common share:
Basic	$	0.33		$	0.32
Diluted	$	0.33		$	0.31

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CROCS, INC. AND SUBSIDIARIES

CONSOLIDATED BALANCE SHEETS (UNAUDITED)

AS OF MARCH 31, 2013 AND DECEMBER 31, 2012

(In thousands, except share amounts)

	March 31,			December 31,
($ thousands, except number of shares)	2013			2012
ASSETS
Current assets:
Cash and cash equivalents	$	232,673		$	294,348
Accounts receivable, net of allowances of $14,425 and $13,315, respectively		177,360			92,278
Inventories		177,814			164,804
Deferred tax assets, net		5,868			6,284
Income tax receivable		8,320			5,613
Other receivables		17,621			24,821
Prepaid expenses and other current assets		27,047			24,967
Total current assets		646,703			613,115
Property and equipment, net		85,746			82,241
Intangible assets, net		61,532			59,931
Deferred tax assets, net		33,722			34,112
Other assets		49,135			40,239
Total assets	$	876,838		$	829,638
LIABILITIES AND STOCKHOLDERS’ EQUITY
Current liabilities:
Accounts payable	$	85,145		$	63,976
Accrued expenses and other current liabilities		85,663			81,371
Deferred tax liabilities, net		2,440			2,405
Income taxes payable		11,535			8,147
Current portion of long-term borrowings and capital lease obligations		2,250			2,039
Total current liabilities		187,033			157,938
Long term income tax payable		35,333			36,343
Long-term borrowings and capital lease obligations		7,112			4,596
Other liabilities		13,546			13,361
Total liabilities		243,024			212,238
Commitments and contingencies
Stockholders’ equity:
Preferred shares, par value $0.001 per share, 5,000,000 shares authorized, none outstanding		—			—
Common shares, par value $0.001 per share, 250,000,000 shares authorized, 91,327,712 and 88,102,196 shares issued and outstanding, respectively, at March 31, 2013 and 91,047,297 and 88,662,845 shares issued and outstanding, respectively, at December 31, 2012		92			91
Treasury stock, at cost, 3,225,516 and 2,384,452 shares, respectively		(56,837	)		(44,214	)
Additional paid-in capital		311,916			307,823
Retained earnings		362,973			334,012
Accumulated other comprehensive income		15,670			19,688
Total stockholders’ equity		633,814			617,400
Total liabilities and stockholders’ equity	$	876,838		$	829,638

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CROCS, INC. AND SUBSIDIARIES

UNAUDITED NON-GAAP NET INCOME RECONCILIATIONS

FOR THE THREE MONTHS ENDED MARCH 31, 2013 AND 2012

(In thousands, except per share amoounts)

The Company prepares and reports its financial statements in accordance with U.S. Generally Accepted Accounting Principles (“GAAP”). Internally, management monitors the operating performance of its business using the non-GAAP metrics constant currency and Non-GAAP net income. Constant currency excludes the effects of foreign exchange rate fluctuations by restating current period results using the prior year average exchange rates. Non-GAAP net income excludes the impact of new enterprise resource planning system (“ERP”) implementation expenses, non-recurring tax benefits, the accelerated depreciation and amortization of our current ERP system and certain legal and other contingency accruals. In management’s opinion, these non-GAAP measures are used by, and are useful to, investors and other users of our financial statements in evaluating operating performance by providing better comparability between reporting periods because they exclude items that may not be indicative of overall business trends and provide a better baseline for analyzing trends in our operations. The Company does not, nor does it suggest that investors should, consider such non-GAAP financial measures in isolation from, or as a substitute for, financial information prepared in accordance with GAAP. The Company believes the disclosure of the effects of these items increases the reader’s understanding of the underlying performance of the business and that such non-GAAP financial measures provide investors with an additional tool to evaluate our financial results and assess our prospects for future performance.

The following is a reconciliation of our net income, the most directly comparable U.S. GAAP measure, to Non-GAAP net income:

	Three Months Ended March 31,
	2013		2012
Reconciliation of GAAP Net Income to Non-GAAP Adjusted Net Income:
GAAP net income	$	28,961	$	28,346
New ERP implementation(1)		1,131		—
Depreciation and amortization(2)		722		—
Non-GAAP adjusted net income	$	30,814	$	28,346
Non-GAAP adjusted net income per diluted share	$	0.35	$	0.31

⁽¹⁾  This proforma adjustment in the GAAP to Non-GAAP reconciliations above represents expenses related to the implementation of a new ERP system.

⁽²⁾ This proforma adjustment in this GAAP to Non-GAAP reconciliation represents the add-back of accelerated depreciation and amortization on tangible and intangible items related to our current ERP system and supporting platforms that will no longer be utilized once the implementation of a new ERP is complete.

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CROCS, INC. AND SUBSIDIARIES

RETAIL STORE COUNTS

	March 31, 2013		Opened		Closed			March 31, 2012
Company-operated retail locations:
Type:
Kiosk/Store in Store		116		36		(65	)		145
Retail Stores		295		116		(19	)		198
Outlet Stores		136		43		(4	)		97
Total		547		195		(88	)		440
Geography:
Americas		203		46		(34	)		191
Asia Pacific		195		63		(50	)		182
Japan		46		17		—			29
Europe		103		69		(4	)		38
Total		547		195		(88	)		440

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