Jammin Java (JAMN) 10-Q 16 Dec 15 2016 Q3 Quarterly report Financial data

Document and Entity Information

Document and Entity Information - shares	9 Months Ended
	Oct. 31, 2015	Dec. 15, 2015
Document And Entity Information [Abstract]
Entity Registrant Name	JAMMIN JAVA CORP.
Entity Central Index Key	1,334,586
Document Type	10-Q
Document Period End Date	Oct. 31, 2015
Amendment Flag	false
Current Fiscal Year End Date	--01-31
Entity Filer Category	Smaller Reporting Company
Entity Common Stock, Shares Outstanding		125,567,647
Document Fiscal Year Focus	2,016
Document Fiscal Period Focus	Q3

BALANCE SHEETS

BALANCE SHEETS - USD ($)	Oct. 31, 2015	Jan. 31, 2015
Current Assets:
Cash and cash equivalents	$ 59,743	$ 443,189
Accounts receivable, net	1,117,458	1,154,252
Inventory	1,981	197,581
Prepaid expenses	36,745	18,986
Other current assets	13,192	3,784
Total Current Assets	1,229,119	1,817,792
Property and equipment, net	254,827	381,248
Intangible assets, net	607,986	734,753
Other assets	23,564	23,567
Total Assets	2,115,496	2,957,360
Current Liabilities:
Accounts payable	2,830,233	2,492,900
Accrued expenses	261,502	477,229
Accrued royalty and other expenses - related party	69,121	$ 81,078
Convertible notes payable, net of discount	699,439
Derivative Liability conversion feature	883,454
Total Current Liabilities	4,743,749	$ 3,051,207
Total Liabilities	$ 4,743,749	$ 3,051,207
Commitments & Contingencies
Stockholders' Equity (Deficit):
Common stock, $.001 par value, 5,112,861,525 shares authorized; 125,698,127 and 124,691,748 shares issued and outstanding, as of October 31, 2015 and January 31, 2015, respectively	$ 125,698	$ 124,692
Additional paid-in-capital	24,952,442	23,825,294
Accumulated deficit	(27,706,393)	(24,043,833)
Total Stockholders' Equity (Deficit)	(2,628,253)	(93,847)
Total Liabilities and Stockholders' Equity (Deficit)	$ 2,115,496	$ 2,957,360

BALANCE SHEETS (Parenthetical)

BALANCE SHEETS (Parenthetical) - $ / shares	Oct. 31, 2015	Jan. 31, 2015
BALANCE SHEETS [Abstract]
Common stock, par value	$ 0.001	$ 0.001
Common stock, shares authorized	5,112,861,525	5,112,861,525
Common stock, shares issued	125,698,127	124,691,748
Common stock, shares outstanding	125,698,127	124,691,748

STATEMENTS OF OPERATIONS

STATEMENTS OF OPERATIONS - USD ($)	3 Months Ended		9 Months Ended
	Oct. 31, 2015	Oct. 31, 2014	Oct. 31, 2015	Oct. 31, 2014
Revenue:
Sales	$ 3,245,164	$ 2,841,504	$ 9,174,370	$ 7,061,287
Discounts and allowances	(430,923)	(324,300)	(910,681)	(344,560)
Net revenue	2,814,241	2,517,204	8,263,689	6,716,727
Cost of sales:
Cost of sales products	2,247,271	1,766,469	6,091,132	5,018,088
Total cost of sales	2,247,271	1,766,469	6,091,132	5,018,088
Gross Profit	566,970	750,735	2,172,557	1,698,639
Operating Expenses:
Compensation and benefits	725,134	1,055,159	2,475,901	3,234,393
Selling and marketing	774,295	677,122	1,896,563	2,387,360
General and administrative	387,468	603,744	1,243,641	2,144,390
Total operating expenses	1,886,897	$ 2,336,025	5,616,105	$ 7,766,143
Other income (expense):
Other expense	$ (17,165)		$ (49,702)
Loss on extinguishment of debt		$ (1,350,000)		$ (1,800,141)
Changes in fair value of derivative liability	$ (118,370)		$ (118,370)
Interest expense	(41,367)	$ (4,548)	(50,940)	$ (468)
Total other income (expense)	(176,902)	(1,354,548)	(219,012)	(1,800,609)
Net Loss	$ (1,496,829)	$ (2,939,838)	$ (3,662,560)	$ (7,868,113)
Net loss per share:
Basic and diluted loss per share	$ (0.01)	$ (0.02)	$ (0.03)	$ (0.07)
Weighted average common shares outstanding - basic and diluted	125,687,580	123,234,667	125,375,347	116,934,147

STATEMENTS OF CASH FLOWS

STATEMENTS OF CASH FLOWS - USD ($)	9 Months Ended
	Oct. 31, 2015	Oct. 31, 2014
Cash Flows From Operating Activities:
Net loss	$ (3,662,560)	$ (7,868,113)
Adjustments to reconcile net loss to net cash used in operating activities:
Common stock issued for services	$ 188,346	336,147
Common stock issued to Ironridge for debt extinguishment		1,800,141
Shared-based employee compensation	$ 939,808	1,459,032
Depreciation	109,895	75,045
Amortization of intangible assets	45,648	$ 41,610
Loss on sale of business	32,537
Changes in fair value of derivative liability	118,370
Changes in operating assets and liabilities:
Accounts receivable	$ 36,794	$ (885,218)
Notes receivable - related party		2,724
Inventory	$ 195,600	290,376
Prepaid expenses and other current assets	(27,167)	1,132,502
Other assets - long term	3	(7,850)
Accounts payable	337,333	308,104
Accrued expenses	$ (215,727)	258,390
Payable in common shares		369,589
Accrued royalty and other expenses - related party	$ (11,957)	(90,649)
Net cash used in operating activities	(1,913,077)	(2,778,170)
Cash Flows From Investing Activities:
Purchases of property and equipment	(12,894)	$ (57,114)
Sales of property and equipment	78,002
Net cash provided by (used in) investing activities	$ 65,108	$ (57,114)
Cash Flows From Financing Activities:
Common stock issued for cash		2,500,000
Borrowings on notes payable	$ 1,464,523	(4,965)
Net cash provided by financing activities	1,464,523	2,495,035
Net change in cash and cash equivalents	(383,446)	(340,249)
Cash and cash equivalents at beginning of period	443,189	857,122
Cash and cash equivalents at end of period	59,743	$ 516,873
Non-Cash Transactions:
Interest expense	$ 4,400

Basis of Presentation

Basis of Presentation	9 Months Ended
	Oct. 31, 2015
Basis of Presentation [Abstract]
Basis of Presentation	Note 1. Basis of Presentation The accompanying unaudited interim financial statements of Jammin Java Corp. (the “Company”) have been prepared in accordance with accounting principles generally accepted in the United States of America and the rules of the Securities and Exchange Commission (“SEC”) and should be read in conjunction with the audited financial statements and notes thereto contained in the Company's latest Annual Report filed with the SEC on Form 10-K. In the opinion of management, all adjustments, consisting of normal recurring adjustments, necessary for a fair presentation of financial position and the results of operations for the interim periods presented have been reflected herein. The results of operations for interim periods are not necessarily indicative of the results to be expected for the full year or any other future period. Notes to the financial statements that would substantially duplicate the disclosures contained in the audited financial statements for the most recent fiscal year as reported in the Company's Annual Report on Form 10-K have been omitted. The accompanying balance sheet at January 31, 2015 has been derived from the audited balance sheet at January 31, 2015 contained in such Form 10-K. As used in this Quarterly Report, the terms “we,” “us,” “our,” “Jammin Java” and the “Company” mean Jammin Java Corp., unless otherwise indicated. All dollar amounts in this Quarterly Report are in U.S. dollars unless otherwise stated.

Going Concern and Liquidity

Going Concern and Liquidity	9 Months Ended
	Oct. 31, 2015
Going Concern and Liquidity [Abstract]
Going Concern and Liquidity	Note 2. Going Concern and Liquidity These financial statements have been prepared by management assuming that the Company will be able to continue as a going concern and contemplate the realization of assets and the satisfaction of liabilities in the normal course of business. These financial statements do not include any adjustments to the recoverability of recorded asset amounts or the amounts or classifications of liabilities that might be necessary should the Company be unable to continue as a going concern. The Company incurred a net loss of $ 3,662,560 27,706,393 The Company's ability to meet its obligations in the ordinary course of business is dependent upon its ability to sell its products directly to end-users and through distributors, establish profitable operations through increased sales and decreased expenses, and obtain additional funds when needed. Management intends to increase sales by increasing the Company's product offerings, expanding its direct sales force and expanding its domestic and international distributor relationships. There can be no assurance that the Company will be able to increase sales, reduce expenses or obtain additional financing, if necessary, at a level to meet its current obligations. As a result, the opinion the Company received from its independent registered public accounting firm on our January 31, 2015 financial statements contains an explanatory paragraph stating that there is a substantial doubt regarding the Company's ability to continue as a going concern. See also Note 8 regarding the SEC investigation.

Business Overview and Summary o

Business Overview and Summary of Accounting Policies	9 Months Ended
	Oct. 31, 2015
Business Overview and Summary of Accounting Policies [Abstract]
Business Overview and Summary of Accounting Policies	Note 3. Business Overview and Summary of Accounting Policies Jammin Java, doing business as Marley Coffee, is a United States (U.S.)-based company that provides sustainably grown, ethically farmed and artisan roasted gourmet coffee through multiple U.S. and international distribution channels, using the Marley Coffee brand name. U.S. and international grocery retail channels have become the Company's largest revenue channels, followed by online retail, office coffee services (referred to herein as OCS), food service outlets and licensing. The Company intends to continue to develop these revenue channels and achieve a leadership position in the gourmet coffee space by capitalizing on the global recognition of the Marley name through the licensing of the Marley Coffee trademarks. Reclassifications. Use of Estimates in Financial Statement Preparation. Cash and Cash Equivalents. 59,743 Revenue Recognition. The Company utilizes third parties for the production and fulfillment of orders placed by customers. The Company, acting as principal, takes title to the product and assumes the risks of ownership; namely, the risks of loss for collection, delivery and returns. Allowance for Doubtful Accounts. 93,359 Inventories. Property and Equipment. For computers and leasehold improvements the useful life is 3 5 Depreciation was $ 109,895 75,045 Impairment of Long-Lived Assets. Stock-Based Compensation. Common stock issued for services to non-employees is recorded based on the value of the services or the value of the common stock, whichever is more clearly determinable. Whenever the value of the services is not determinable, the measurement date occurs generally at the date of issuance of the stock. In more limited cases, it occurs when a commitment for performance has been reached with the counterparty and nonperformance is subject to significant disincentives. If the total value of stock issued exceeds the par value, the value in excess of the par value is added to the additional paid-in-capital. We estimate volatility of our publicly-listed common stock by considering historical stock volatility. Income Taxes. Earnings or Loss Per Common Share. 4,833,333 Derivative Financial Instruments . The Company does not use derivative instruments to hedge exposures to cash flow, market, or foreign currency risk. The Company evaluates free-standing derivative instruments (or embedded derivatives) to properly classify such instruments within equity or as liabilities in our financial statements. The classification of a derivative instrument is reassessed at each reporting date. If the classification changes because of events during a reporting period, the instrument is reclassified as of the date of the event that caused the reclassification. There is no limit on the number of times a contract may be reclassified. Instruments classified as derivative liabilities are recorded initially at their estimated fair value and are re-measured each reporting period (or upon reclassification). The change in fair value is recorded on our condensed consolidated statements of operations in other (income) expense. During the quarter ended October 31, 2015, the Company issued debt with conversion features that can be settled by the holder at variable conversion prices. As a result, such conversion features qualified for bifurcation from the host debt instruments and were therefore accounted for as derivative liabilities. The amount bifurcated pursuant to the conversion features was recorded as a debt discount and totaled $ 765,084 Recently Issued Accounting Pronouncements Accounting standards that have been issued by the FASB or other standards setting bodies that do not require adoption until a future date are being evaluated by the Company to determine whether adoption will have a material impact on the Company's financial statements. The Financial Accounting Standards Board (“ FASB Simplifying the Presentation of Debt Issuance Costs In May 2014, the FASB issued an accounting standard which will supersede existing revenue recognition guidance under current U.S. GAAP. The new standard is a comprehensive new revenue recognition model that requires a company to recognize revenue to depict the transfer of goods or services to a customer at an amount that reflects the consideration it expects to receive in exchange for those goods or services. In doing so, among other things, companies will generally need to use more judgment and make more estimates than under the current guidance. The accounting standard will be effective for the Company in the fiscal year beginning February 1, 2018. The standard may be adopted using a full retrospective or a modified retrospective (cumulative effect) method. Early adoption is not permitted. We are currently evaluating this standard and have not yet selected a transition method nor have we determined the effect of the standard on our financial statements and related disclosures. In June 2014, the FASB issued ASU No. 2014-12, Compensation – Stock Compensation: Accounting for Share-Based Payments When the Terms of an Award Provide that a Performance Target Could be Achieved after the Requisite Service Period ASU 2014-12 Going Concern In August 2014, the FASB issued ASU No. 2014-15, “ Presentation of Financial Statements - Going Concern (Subtopic 205-40); Disclosure of Uncertainties about an Entity's Ability to Continue as a Going Concern In July 2015, the FASB issued ASU No. 2015-11, “ Simplifying the Measurement of Inventory

Inventories

Inventories	9 Months Ended
	Oct. 31, 2015
Inventories [Abstract]
Inventories	Note 4 – Inventories Inventories were comprised of: October 31, 2015 January 31, 2015 Finished Goods - Coffee $ - $ 197,581 Non - Coffee Inventories $ 1,981 $ - Total 1,981 197,581

Trademark License Agreements an

Trademark License Agreements and Intangible Assets	9 Months Ended
	Oct. 31, 2015
Trademark License Agreements and Intangible Assets [Abstract]
Trademark License Agreements and Intangible Assets	Note 5 – Trademark License Agreements and Intangible Assets Intangible assets include our License Agreement, and intangibles and goodwill arising from our BikeCaffe acquisition asset purchase. The goodwill of the Black Rock Beverages division was $ 81,118 Overview Recent Transactions The amortization periods are fifteen ten October 31, 2015 January 31, 2015 License Agreement $ 730,000 $ 730,000 Intangible assets 49,900 49,900 Total $ 779,900 $ 779,900 Accumulated amortization (178,958 ) (133,309) Intangibles subject to amortization $ 600,942 $ 646,591 Goodwill $ 7,044 $ 88,162 Total Intangible assets $ 607,986 $ 734,753 Three months ended October 31, Nine months ended October 31, 2015 2014 201 5 201 4 License Agreement $ (12,167 ) $ (12,169 ) $ (36,500 ) $ (36,500 ) Intangible assets (2,495 ) (2,612 ) (9,148 ) (5,110 ) Total License Agreement Amortization Expense $ (14,662 ) $ (14,781 ) $ (45,648 ) $ (41,610 ) As of October 31, 2015, the remaining useful life of the Company's license agreement was approximately 11.75 five Years Ending January 31, 2016 $ 14,662 2017 $ 58,648 2018 $ 58,648 2019 $ 58,648 2020 $ 58,648 Thereafter $ 351,688 Total $ 600,942

Related Party Transactions

Related Party Transactions	9 Months Ended
	Oct. 31, 2015
Related Party Transactions [Abstract]
Related Party Transactions	Note 6 – Related Party Transactions Transactions with Marley Coffee Ltd. During the three months ended October 31, 2015, the Company purchased $ 241,088 8,788 600,076 290,258 MC The Company also received rebates from Marley Coffee Ltd. for the nine months ended October 31, 2015 of $ 97,796 no 2,936,771 25 During the three months ended October 31, 2015 and 2014, Rohan Marley Enterprises received $ 44,537 59,333 135,447 139,121 378,463 106,335 484,798 The following describe transactions with entities which are licensees of Hope Road Merchandising, LLC a company in which Rohan Marley is a beneficiary. During the three months ended October 31, 2015 and 2014, the Company made purchases of $ 7,820 5,439 7,820 33,566 70,334 3,780 Delivery Agent is affiliated with the Bob Marley.com website (which website we sell products on) and has purchased coffee from us of $ 779 0 779 During the nine months ended October 31, 2015 and 2014, the Company made purchases of $ 5,244 0 10,447 1,603 During the nine months ended October 31, 2015 and 2014, the Company has incurred royalties of $ 200,405 194,523 56 Hope Road Marley Coffee 605,020 During the nine months ended October 31, 2015, the Company paid Sondra Toevs $ 10,312 3,814 17,648 6,063 The total owed to Mother Parkers, one of our shareholders, for accounts payable is $ 1,544,686 77,043

Stockholders' Equity

Stockholders' Equity	9 Months Ended
	Oct. 31, 2015
Stockholders' Equity [Abstract]
Stockholders' Equity	Note 7 – Stockholders' Equity Share-based Compensation: On August 5, 2011, the Board of Directors approved the Company's 2011 Equity Compensation Plan (the “2011 Plan”). The 2011 Plan authorizes the issuance of various forms of stock-based awards, including incentive or non-qualified options, restricted stock awards, performance shares and other securities as described in greater detail in the 2011 Plan, to the Company's employees, officers, directors and consultants. A total of 20,000,000 16,333,333 On October 14, 2012, the Board of Directors approved the Company's 2012 Equity Incentive Plan, which was amended and restated on September 19, 2013 (as amended and restated, the “2012 Plan”). The 2012 Plan authorizes the issuance of various forms of stock-based awards, including incentive or non-qualified options, restricted stock awards, restricted units, stock appreciation rights, performance shares and other securities as described in greater detail in the 2012 Plan, to the Company's employees, officers, directors and consultants. A total of 12,000,000 36,907 On September 10, 2013, the Board of Directors approved the Company's 2013 Equity Incentive Plan (the “2013 Plan”). The 2013 Plan authorizes the issuance of various forms of stock-based awards, including incentive or non-qualified options, restricted stock awards, restricted units, stock appreciation rights, performance shares and other securities as described in greater detail in the 2013 Plan, to the Company's employees, officers, directors and consultants. A total of 12,000,000 2,341,626 On June 30, 2015, the Board of Directors approved the Company's 2015 Equity Incentive Plan (the “ 2015 Plan 17,500,000 11,500,000 In July 2015, the Company granted 6,000,000 The Plans are administered by the Board of Directors in its discretion. The Board of Directors interprets the Plans and has broad discretion to select the eligible persons to whom awards will be granted, as well as the type, size and terms and conditions of each award, including the exercise price of stock options, the number of shares subject to awards, the expiration date of awards, and the vesting schedule or other restrictions applicable to awards. During the nine months ended October 31, 2015 and 2014, the Company recognized share-based compensation expenses totaling $ 939,808 1,459,032 2,280,542 The intrinsic value of exercisable and outstanding options at October 31, 2015 and 2014 was $ 96,667 665,000 The options are valued using the Black Scholes method with the grant date weighted average fair value at $ 0.29 Number of Weighted Average Weighted Average Remaining Contract Term (# of years) Outstanding at February 1, 2015 17,830,000 0.35 Granted 1,340,000 0.20 Exercised - - Forfeited and canceled (1,220,000 ) 0.45 Outstanding at October 31, 2015 17,950,000 $ 0.27 2.71 Exercisable at October 31, 2015 13,775,825 $ 0.29 2.42

Commitments and Contingencies

Commitments and Contingencies	9 Months Ended
	Oct. 31, 2015
Commitments and Contingencies [Abstract]
Commitments and Contingencies	Note 8 – Commitments and Contingencies On July 28, 2014, Shane Whittle, individually, a former significant shareholder and officer and director of the Company (“ Whittle ”) filed a complaint against the Company in the District Court, City and County of Denver, State of Colorado (Case No. 2014-CV-032991 Division: 209). The complaint alleged that Whittle entered into a consulting agreement with the Company for which the Company failed to make payments and that Rohan Marley, as both a director of the Company and of Marley Coffee Canada, Inc., additionally agreed that, as part of Whittle's consulting compensation, the Company would assume a debt owed by Marley Coffee Canada to Whittle. The cause of action set forth in the complaint includes breach of contract. Damages claimed by Whittle included $ 60,000 19,715 Settlement ”), pursuant to which the parties agreed to dismiss their claims associated with the District Court, City and County of Denver, State of Colorado (Case No. 2014-CV-032991 Division: 209), lawsuit described above. Pursuant to the terms of the Settlement, the Company agreed to pay Mr. Whittle $ 80,000 10,000 2015, of which $ 10,000 In a separate case, on September 30, 2014, Whittle individually, and derivatively on behalf of Marley Coffee LLC (“ MC LLC ”) filed a complaint against Rohan Marley, Cedella Marley, the Company, Hope Road Merchandising, LLC, Fifty-Six Hope Road Music Limited, and Marley Coffee Estate Limited in the United States District Court for the District of Colorado (Civil Action No. 2014-CV-2680). The complaint alleges that Whittle entered into a partnership with Rohan Marley, to sell premium coffee products branded after the name and likeness of Rohan Marley. The causes of action set forth in the complaint include, among others, racketeering activity, trademark infringement, breach of fiduciary duty, civil theft, and civil conspiracy (some of which causes of action are not directly alleged against the Company), which are alleged to have directly caused Whittle and Marley Coffee LLC substantial financial harm. Damages claimed by Whittle and MC LLC include economic damages to be proven at trial, profits made by defendants, treble damages, punitive damages, attorneys' fees and pre and post judgment interest. Subsequently, all but the civil conspiracy claim against the Company was dismissed and the court ordered Whittle to amend his complaint to provide only for an alleged claim of breach of fiduciary duty (not against the Company) and conspiracy claims as an individual (not on a derivative basis). On December 15, 2014, a complaint was filed against the Company in the Superior Court of State of California, for the County of Los Angeles – Central Division (Case Number: BC566749), pursuant to which Sky Consulting Group, Inc. (“ Sky ”), made various claims against the Company, Mr. Tran, the Company's President and Director, Marley C&V International, and various other parties. The complaint alleged causes of action for breach of contract, fraud, negligent representation, intentional interference with contractual relationship and negligent interference with contractual relationship, relating to a May 2013 coffee distributor agreement between the Company and Sky, which provided Sky the right to sell Company branded coffee products in Korea. The suit seeks damages, punitive damages, court costs and attorney's fees. The Company subsequently filed a motion to compel arbitration pursuant to the terms of the agreement, which was approved by the court on April 7, 2015. The parties subsequently entered arbitration in connection with the lawsuit. On September 8, 2015, the parties entered into a mutual settlement and release agreement, whereby Sky agreed to return 130,480 As of the date of this report, the shares have been returned to the Company and cancelled, provided that claims/lawsuits have not been dismissed, however we anticipate the claims/lawsuits will be dismissed shortly after the date this report is filed. In the current quarter ended October 31, 2015 the Accounts receivable was written off to bad debt expense but we expect this to be reversed in the next period as the cancelled shares will be used to relieve the outstanding balance due from Sky Consulting. On November 17, 2015, the SEC filed a complaint against us (Case 2:15-cv-08921) in the United States District Court Central District of California Western Division. Also included as defendants in the complaint were Shane G. Whittle (our former Chief Executive Officer and Director) and parties unrelated to us, Wayne S. P. Weaver, Michael K. Sun, Rene Berlinger, Stephen B. Wheatley, Kevin P. Miller, Mohammed A. Al-Barwani, Alexander J. Hunter, and Thomas E. Hunter (collectively, the “ Defendants pump and dump 2.5 6.25

Sale of Division

Sale of Division	9 Months Ended
	Oct. 31, 2015
Sale of Division [Abstract]
Sale of Division	Note 9 – Sale of Division On July 9, 2015, with an effective date of July 1, 2015, the Company entered into an Asset Purchase Agreement with Black Rock Beverages, LLC (“BRB”), pursuant to which it sold its Black Rock Beverage division and related assets to BRB (the “ Sale Agreement 300,000 200,000 July 15, 2015), 100,000 provided that if BRB's average sales do not meet a minimum of $50,000 per month during each of the first six months following the closing, the aggregate amount of $100,000 in payments due is reduced by $5,000 for each month such $50,000 monthly minimum is not met. The contingent $100,000 consideration will be recognized, if and when, the conditions for measurement have been met six months subsequent to the sale date. Additionally, the Company agreed to continue to pay the salary of one of its employees acquired in the Company's original acquisition of the Black Rock Beverage division in August 2013 and to continue to cover the rent, for five months, on a warehouse located on Lipan St. in Denver, Colorado, and BRB agreed to assume certain of the Company's capital and vehicle leases. We also agreed to a six month freeze on increasing any cost of goods purchased by BRB for products sold through the Black Rock Beverage operations.

Concentrations

Concentrations	9 Months Ended
	Oct. 31, 2015
Concentrations [Abstract]
Concentrations	Note 10 – Concentrations A significant portion of our revenue is derived from our relationships with a limited number of vendors and distributors. The loss of one or more of our significant vendors or distributors would have a material impact on our revenues and results of operations. During the three months ended October 31, 2015, four customers accounted for 57 50 54 63 During the three months ended October 31, 2015, two vendors accounted for 49 68 89 During the three months ended October 31, 2015, sales in Canada totaled $ 185,903 and for the three months ended October 31, 2014, sales in Canada were $ 146,091 612,565 146,556 For the three months ended October 31, 2015 sales in South Korea for Green and retail coffee sales totaled $ 362,257 1,425 825,604 1,425 147,000 For the three months ended October 31, 2015, sales in Chile totaled $ 62,230 65,000 670,868 65,000

Convertible and Other Notes Pay

Convertible and Other Notes Payable	9 Months Ended
	Oct. 31, 2015
Convertible and Other Notes Payable [Abstract]
Convertible and Other Notes Payable	Note 11 – Convertible and Other Notes Payable Convertible and Other Notes Payable are as follows: Commitment Outstanding as of October 31, 2015 Available Proceeds Interest Rate Maturity Colorado Medical Finance Services, LLC * $ 500,000 $ 183,070 316,930 17.5 September 2016 JSJ 275,000 275,000 - 12 March 2016 Typenex 1,005,000 255,000 750,000 10 April 2022 JMJ 900,000 385,000 515,000 10 September 2017 Vis Vires 250,000 250,000 - 8 June 2016 * Line of Credit. Revolving Line of Credit The Company entered into an unsecured Revolving Line of Credit Agreement with Colorado Medical Finance Services, LLC, dba Gold Gross Capital LLC, with an effective date of February 16, 2015 500,000 250,000 17.5 10 7.5 September 26, 2016 10 20 250,000 183,070 Convertible Note with JSJ Investments Inc. On September 9, 2015, we entered into a 12 JSJ JSJ Convertible Note 275,000 Amounts owed under the JSJ Convertible Note accrue interest at the rate of 12% per annum ( 18 The JSJ Convertible Note and all accrued interest is convertible at the option of the holder thereof into the Company's common stock at any time. The conversion price of the JSJ Convertible Note is 60 10 three In connection with the issuance of the note, we agreed to pay $ 5,000 The JSJ Convertible Note contains standard and customary events of default, including in the event we fail to timely file any and all reports due with the Securities and Exchange Commission. Upon the occurrence of an event of default, JSJ can demand that we immediately repay 150% of the outstanding balance of the JSJ Convertible Note together with accrued interest (and default interest, if any). Pursuant to the terms of the JSJ Convertible Note, JSJ agreed not to engage in any short sales or hedging transactions of our common stock. At no time may the JSJ Convertible Note be converted into shares of our common stock if such conversion would result in JSJ and its affiliates owning an aggregate of in excess of 4.99 9.99 61 The goal is for the Company to utilize this debt as growth capital to help accelerate projects that generate revenue. We hope to repay the JSJ Convertible Note prior to any conversion. In the event that the JSJ Note is not repaid in cash in its entirety, Company shareholders may suffer dilution if and to the extent that the balance of the JSJ Note is converted into common stock. Convertible Promissory Note with Typenex Co-Investment, LLC On September 14, 2015 (the “ Closing Date Typenex SPA Typenex Typenex Note 1,005,000 four The Typenex Note has a term of 20 10 22 1,005,000 250,000 255,000 5,000 250,000 Investor Notes one 10 Beginning on the date that is six ( 6 75,000 Beginning six ( 6 0.30 3 0.30 Market Price 40 60 5 0.10 three 3 10 20 The Company has the right to prepay the Typenex Note under certain circumstances, subject to payment of a 35 six 50 If, at any time that the Typenex Note is outstanding, the Company sells or issues any common stock or other securities exercisable for, or convertible into, Common Stock for a price per share that is less than the conversion price applicable under the Typenex Note, then such lower price will apply to all subsequent conversions by Typenex for a period of 20 The Typenex Note includes customary and usual events of default. In the event of a default, the Typenex Note may be accelerated by Typenex. The outstanding balance would be immediately due and payable and we are required to repay Typenex additional amounts (including the value of the amount then due in common stock, at the highest intraday trading price of the amount then due under the note) and/or liquidated damages in addition to the amount owed under the Typenex Note. In addition, we owe certain fees and liquidated damages to Typenex if we fail to timely issue shares of common stock under the Typenex Note. Typenex is prohibited from owning more than 4.99 10,000,000 9.99 Amounts owed by us under the Typenex Note are secured by a first priority security interest granted to Typenex pursuant to the terms of a Security Agreement entered into with Typenex, in each of the Investor Notes. The goal is for the Company to utilize this debt as growth capital to help accelerate projects that generate revenue. We hope to repay the Typenex Convertible Note prior to any conversion. In the event that the Typenex Note is not repaid in cash in its entirety, Company shareholders may suffer dilution if and to the extent that the balance of the Typenex Note is converted into common As of October 31, 2015, the outstanding balance of the Typenex Note was $ 255,000 Convertible Promissory Note with JMJ Financial On September 16, 2015, we sold JMJ Financial (“ JMJ 900,000 JMJ Convertible Note 350,000 385,000 10 900,000 two The JMJ Convertible Note (including principal and accrued interest and where applicable other fees) is convertible into our common stock, at any time, at the lesser of $ 0.75 65 35 two 20 10 5 4.99 A one 12 Until 180 40 160 We agreed that we would reserve 25 four 2,000 The JMJ Convertible Note provides for customary events of default including, our failure to timely make payments under the JMJ Convertible Note when due, our entry into bankruptcy proceedings, our failure to file reports with the SEC, our loss of DTC eligibility for our common stock, and the investor's loss of the ability to rely on Rule 144. Additionally, upon the occurrence of an event of default, as described in greater detail in the JMJ Convertible Note, and at the election of JMJ, we are required to pay JMJ, either (i) the amount then owed under the note divided by the applicable conversion price, on the date the default occurs or the default amount is demanded (whichever is lower), multiplied by the volume weighted average price on the date the default occurs or the default amount is demanded (whichever is higher), or (ii) 150 18 For so long as the JMJ Convertible Note is outstanding JMJ agreed not to effect any “ short sales The goal is for the Company to utilize this debt as growth capital to help accelerate projects that generate revenue. We hope to repay the JMJ Convertible Note prior to any conversion. In the event that the JMJ Note is not repaid in cash in its entirety, Company shareholders may suffer dilution if and to the extent that the balance of the JMJ Note is converted into common stock. Convertible Promissory Note with Vis Vires Group On September 24, 2015, we Vis Vires 254,000 Vis Vires Convertible Note The Vis Vires Convertible Note bears interest at the rate of 8 22 The principal amount of the Vis Vires Convertible Note and all accrued interest is convertible at the option of the holder thereof into our common stock at any time following the 180 65 35 five ten 0.00009 three 2,000 At no 9.99 We may prepay in full the unpaid principal and interest on the Vis Vires Convertible Note, upon notice, any time prior to the 180 108 133 The Vis Vires Convertible Note also contains customary positive and negative covenants. We paid $ 4,000 The goal is for the Company to utilize this debt and similar debt incurred in the past several weeks as growth capital to help accelerate projects that generate revenue. We hope to repay the Vis Vires Convertible Note prior to any conversion. In the event that the Vis Vires Note is not repaid in cash in its entirety, Company shareholders may suffer dilution if and to the extent that the balance of the Vis Vires Note is converted into common stock. The Company assessed the classification of its derivative financial instruments as of October 31, 2015, which consist of convertible instruments and rights to shares of the Company's common stock, and determined that such derivatives meet the criteria for liability classification under ASC 815. ASC 815 generally provides three criteria that, if met, require companies to bifurcate conversion options from their host instruments and account for them as free standing derivative financial instruments. These three criteria include circumstances in which (a) the economic characteristics and risks of the embedded derivative instrument are not clearly and closely related to the economic characteristics and risks of the host contract, (b) the hybrid instrument that embodies both the embedded derivative instrument and the host contract is not re-measured at fair value under otherwise applicable generally accepted accounting principles with changes in fair value reported in earnings as they occur and (c) a separate instrument with the same terms as the embedded derivative instrument would be considered a derivative instrument subject to the requirements of ASC 815. ASC 815 also provides an exception to this rule when the host instrument is deemed to be conventional, as described. Convertible Instruments The Company evaluates and accounts for conversion options embedded in its convertible instruments in accordance with professional standards for “ Accounting for Derivative Instruments and Hedging Activities Professional standards generally provides three criteria that, if met, require companies to bifurcate conversion options from their host instruments and account for them as free standing derivative financial instruments. These three criteria include circumstances in which (a) the economic characteristics and risks of the embedded derivative instrument are not clearly and closely related to the economic characteristics and risks of the host contract, (b) the hybrid instrument that embodies both the embedded derivative instrument and the host contract is not re-measured at fair value under otherwise applicable generally accepted accounting principles with changes in fair value reported in earnings as they occur and (c) a separate instrument with the same terms as the embedded derivative instrument would be considered a derivative instrument. Professional standards also provide an exception to this rule when the host instrument is deemed to be conventional as defined under professional standards as “ The Meaning of Conventional Convertible Debt Instrument ASC 815-40 provides that, among other things, generally, if an event is not within the entity's control or could require net cash settlement, then the contract shall be classified as an asset or a liability. Debt Maturity Schedule The following table summarizes the Company's annual principal maturities of debt for the five years subsequent to December 31, 2015: Year ended December 31, 2015 $ - 2016 708,070 2017 385,000 2018 - 2019 - Thereafter 255,000 $ 1,348,070 Third Party Loan In October 2015, we borrowed $ 150,000 The October 2015 loan has a seven 202,500 147 1,378 30 85 31 90 90 .

Subsequent Events

Subsequent Events	9 Months Ended
	Oct. 31, 2015
Subsequent Events [Abstract]
Subsequent Events	Note 12 – Subsequent Events Third Party Loan In November 2015, we borrowed $ 65,000 The November 2015 loan has a term of six 89,700 126 712 30 85 31 90 90 In November 2015, the Company cancelled 130,480

Business Overview and Summary18

Business Overview and Summary of Accounting Policies (Policies)	9 Months Ended
	Oct. 31, 2015
Business Overview and Summary of Accounting Policies [Abstract]
Reclassifications	Reclassifications.
Use of Estimates in Financial Statement Preparation	Use of Estimates in Financial Statement Preparation.
Cash and Cash Equivalents	Cash and Cash Equivalents. 59,743
Revenue Recognition	Revenue Recognition. The Company utilizes third parties for the production and fulfillment of orders placed by customers. The Company, acting as principal, takes title to the product and assumes the risks of ownership; namely, the risks of loss for collection, delivery and returns.
Allowance for Doubtful Accounts	Allowance for Doubtful Accounts. 93,359
Inventories	Inventories.
Property and Equipment	Property and Equipment. For computers and leasehold improvements the useful life is 3 5 Depreciation was $ 109,895 75,045
Impairment of Long-Lived Assets	Impairment of Long-Lived Assets.
Stock-Based Compensation	Stock-Based Compensation. Common stock issued for services to non-employees is recorded based on the value of the services or the value of the common stock, whichever is more clearly determinable. Whenever the value of the services is not determinable, the measurement date occurs generally at the date of issuance of the stock. In more limited cases, it occurs when a commitment for performance has been reached with the counterparty and nonperformance is subject to significant disincentives. If the total value of stock issued exceeds the par value, the value in excess of the par value is added to the additional paid-in-capital. We estimate volatility of our publicly-listed common stock by considering historical stock volatility.
Income Taxes	Income Taxes.
Earnings or Loss Per Common Share	Earnings or Loss Per Common Share. 4,833,333
Derivatives, Policy [Policy Text Block]	Derivative Financial Instruments . The Company does not use derivative instruments to hedge exposures to cash flow, market, or foreign currency risk. The Company evaluates free-standing derivative instruments (or embedded derivatives) to properly classify such instruments within equity or as liabilities in our financial statements. The classification of a derivative instrument is reassessed at each reporting date. If the classification changes because of events during a reporting period, the instrument is reclassified as of the date of the event that caused the reclassification. There is no limit on the number of times a contract may be reclassified. Instruments classified as derivative liabilities are recorded initially at their estimated fair value and are re-measured each reporting period (or upon reclassification). The change in fair value is recorded on our condensed consolidated statements of operations in other (income) expense. During the quarter ended October 31, 2015, the Company issued debt with conversion features that can be settled by the holder at variable conversion prices. As a result, such conversion features qualified for bifurcation from the host debt instruments and were therefore accounted for as derivative liabilities. The amount bifurcated pursuant to the conversion features was recorded as a debt discount and totaled $ 765,084
Recently Issued Accounting Pronouncements	Recently Issued Accounting Pronouncements Accounting standards that have been issued by the FASB or other standards setting bodies that do not require adoption until a future date are being evaluated by the Company to determine whether adoption will have a material impact on the Company's financial statements. The Financial Accounting Standards Board (“ FASB Simplifying the Presentation of Debt Issuance Costs In May 2014, the FASB issued an accounting standard which will supersede existing revenue recognition guidance under current U.S. GAAP. The new standard is a comprehensive new revenue recognition model that requires a company to recognize revenue to depict the transfer of goods or services to a customer at an amount that reflects the consideration it expects to receive in exchange for those goods or services. In doing so, among other things, companies will generally need to use more judgment and make more estimates than under the current guidance. The accounting standard will be effective for the Company in the fiscal year beginning February 1, 2018. The standard may be adopted using a full retrospective or a modified retrospective (cumulative effect) method. Early adoption is not permitted. We are currently evaluating this standard and have not yet selected a transition method nor have we determined the effect of the standard on our financial statements and related disclosures. In June 2014, the FASB issued ASU No. 2014-12, Compensation – Stock Compensation: Accounting for Share-Based Payments When the Terms of an Award Provide that a Performance Target Could be Achieved after the Requisite Service Period ASU 2014-12 Going Concern In August 2014, the FASB issued ASU No. 2014-15, “ Presentation of Financial Statements - Going Concern (Subtopic 205-40); Disclosure of Uncertainties about an Entity's Ability to Continue as a Going Concern In July 2015, the FASB issued ASU No. 2015-11, “ Simplifying the Measurement of Inventory

Inventories (Tables)

Inventories (Tables)	9 Months Ended
	Oct. 31, 2015
Inventories [Abstract]
Schedule of Inventory	October 31, 2015 January 31, 2015 Finished Goods - Coffee $ - $ 197,581 Non - Coffee Inventories $ 1,981 $ - Total 1,981 197,581

Trademark License Agreements 20

Trademark License Agreements and Intangible Assets (Tables)	9 Months Ended
	Oct. 31, 2015
Trademark License Agreements and Intangible Assets [Abstract]
Schedule of Intangible Assets and Goodwill	October 31, 2015 January 31, 2015 License Agreement $ 730,000 $ 730,000 Intangible assets 49,900 49,900 Total $ 779,900 $ 779,900 Accumulated amortization (178,958 ) (133,309) Intangibles subject to amortization $ 600,942 $ 646,591 Goodwill $ 7,044 $ 88,162 Total Intangible assets $ 607,986 $ 734,753
Schedule of Amortization Expense	Three months ended October 31, Nine months ended October 31, 2015 2014 201 5 201 4 License Agreement $ (12,167 ) $ (12,169 ) $ (36,500 ) $ (36,500 ) Intangible assets (2,495 ) (2,612 ) (9,148 ) (5,110 ) Total License Agreement Amortization Expense $ (14,662 ) $ (14,781 ) $ (45,648 ) $ (41,610 )
Schedule of Future Amortization Expense	Years Ending January 31, 2016 $ 14,662 2017 $ 58,648 2018 $ 58,648 2019 $ 58,648 2020 $ 58,648 Thereafter $ 351,688 Total $ 600,942

Stockholders' Equity (Tables)

Stockholders' Equity (Tables)	9 Months Ended
	Oct. 31, 2015
STOCK BASED COMPENSATION [Abstract]
Schedule of Activity in Stock Options	Number of Weighted Average Weighted Average Remaining Contract Term (# of years) Outstanding at February 1, 2015 17,830,000 0.35 Granted 1,340,000 0.20 Exercised - - Forfeited and canceled (1,220,000 ) 0.45 Outstanding at October 31, 2015 17,950,000 $ 0.27 2.71 Exercisable at October 31, 2015 13,775,825 $ 0.29 2.42

Convertible and Other Notes P22

Convertible and Other Notes Payable (Tables)	9 Months Ended
	Oct. 31, 2015
Convertible and Other Notes Payable [Abstract]
Schedule of Debt [Table Text Block]	Commitment Outstanding as of October 31, 2015 Available Proceeds Interest Rate Maturity Colorado Medical Finance Services, LLC * $ 500,000 $ 183,070 316,930 17.5 September 2016 JSJ 275,000 275,000 - 12 March 2016 Typenex 1,005,000 255,000 750,000 10 April 2022 JMJ 900,000 385,000 515,000 10 September 2017 Vis Vires 250,000 250,000 - 8 June 2016
Schedule of Maturities of Long-term Debt [Table Text Block]	Year ended December 31, 2015 $ - 2016 708,070 2017 385,000 2018 - 2019 - Thereafter 255,000 $ 1,348,070

Going Concern and Liquidity (De

Going Concern and Liquidity (Details) - USD ($)	3 Months Ended		9 Months Ended
	Oct. 31, 2015	Oct. 31, 2014	Oct. 31, 2015	Oct. 31, 2014	Jan. 31, 2015
Going Concern and Liquidity [Abstract]
Net loss	$ (1,496,829)	$ (2,939,838)	$ (3,662,560)	$ (7,868,113)
Accumulated deficit	$ (27,706,393)		$ (27,706,393)		$ (24,043,833)

Business Overview and Summary24

Business Overview and Summary of Accounting Policies (Narrative) (Details) - USD ($)	9 Months Ended
	Oct. 31, 2015	Oct. 31, 2014
Business Overview and Summary of Accounting Policies [Abstract]
Cash equivalents	$ 59,743
Allowance for doubtful accounts	93,359
Depreciation Expense	$ 109,895	$ 75,045
Anti-dilutive options excluded from earnings per share calculation	4,833,333
Debt discount on derivative	$ 765,084

Inventories (Details)

Inventories (Details) - USD ($)	Oct. 31, 2015	Jan. 31, 2015
Inventories [Abstract]
Finished Goods - Coffee		$ 197,581
Non - Coffee Inventories	$ 1,981
Total	$ 1,981	$ 197,581

Trademark License Agreements 26

Trademark License Agreements and Intangible Assets (Narrative) (Details) - USD ($)	9 Months Ended
	Oct. 31, 2015	Jul. 14, 2015	Jan. 31, 2015
Goodwill	$ 7,044		$ 88,162
Black Rock Beverage Division [Member]
Goodwill		$ 81,118
Licensing Agreements [Member]
Intangible assets amortization period	15 years
Remaining useful life of license agreement	11 years 9 months
Other Intangible Assets [Member]
Intangible assets amortization period	10 years

Trademark License Agreements 27

Trademark License Agreements and Intangible Assets (Schedule of License Agreements) (Details) - USD ($)	Oct. 31, 2015	Jan. 31, 2015
Trademark License Agreements and Intangible Assets [Abstract]
License Agreement	$ 730,000	$ 730,000
Intangible assets	49,900	49,900
Total	779,900	779,900
Accumulated amortization	(178,958)	(133,309)
Intangibles subject to amortization	600,942	646,591
Goodwill	7,044	88,162
Total Intangible assets	$ 607,986	$ 734,753

Trademark License Agreements 28

Trademark License Agreements and Intangible Assets (Schedule of Amortization Expense) (Details) - USD ($)	3 Months Ended		9 Months Ended
	Oct. 31, 2015	Oct. 31, 2014	Oct. 31, 2015	Oct. 31, 2014
Trademark License Agreements and Intangible Assets [Abstract]
License Agreement	$ (12,167)	$ (12,169)	$ (36,500)	$ (36,500)
Intangible assets	(2,495)	(2,612)	(9,148)	(5,110)
Total License Agreement Amortization Expense	$ (14,662)	$ (14,781)	$ (45,648)	$ (41,610)

Trademark License Agreements 29

Trademark License Agreements and Intangible Assets (Schedule of Future Amortization Expense) (Details) - USD ($)	Oct. 31, 2015	Jan. 31, 2015
Years Ending January 31,
Intangibles subject to amortization	$ 600,942	$ 646,591
License Agreement [Member]
Years Ending January 31,
2,016	14,662
2,017	58,648
2,018	58,648
2,019	58,648
2,020	58,648
Thereafter	351,688
Intangibles subject to amortization	$ 600,942

Related Party Transactions (Det

Related Party Transactions (Details) - USD ($)	3 Months Ended		9 Months Ended		12 Months Ended	133 Months Ended
	Oct. 31, 2015	Oct. 31, 2014	Oct. 31, 2015	Oct. 31, 2014	Dec. 31, 2014	Oct. 31, 2015
Rohan Marley [Member]
Related Party Transaction [Line Items]
Chairman, ownership percentage	25.00%		25.00%			25.00%
Related party director consulting expenses			$ 135,447	$ 139,121		$ 106,335
Sondra Toevs [Member]
Related Party Transaction [Line Items]
Payments to part-time related party employees			10,312		$ 17,648
Ellie Toevs [Member]
Related Party Transaction [Line Items]
Payments to part-time related party employees			3,814		$ 6,063
Marley Coffee Ltd [Member]
Related Party Transaction [Line Items]
Related party expenses						2,936,771
Accounts receivable - related party		$ 8,788		$ 8,788
Rebates received from related parties			97,796
Purchases from related parties	$ 241,088		600,076	$ 290,258
Rohan Marley Enterprises [Member]
Related Party Transaction [Line Items]
Related party director consulting expenses	44,537	59,333	135,447	139,121		378,463
Rohan Marley Enterprises [Member] | Rohan Marley [Member]
Related Party Transaction [Line Items]
Related party director consulting expenses						484,798
House of Marley [Member]
Related Party Transaction [Line Items]
Purchases from related parties	7,820	$ 5,439	7,820	33,566		70,334
Zion Rootswear [Member]
Related Party Transaction [Line Items]
Related party expenses			5,244	0		10,447
Tuff Gong International [Member]
Related Party Transaction [Line Items]
Related party expenses						1,603
Fifty-Six Hope Road Music Limited [Member]
Related Party Transaction [Line Items]
Royalty expense incurred			200,405	194,523		605,020
Mother Parkers [Member]
Related Party Transaction [Line Items]
Accounts payable - related party	1,544,686		1,544,686			1,544,686
Due from related party	$ 77,043		77,043			77,043
Homemedics [Member]
Related Party Transaction [Line Items]
Revenue from related parties						3,780
Delivery Agent [Member]
Related Party Transaction [Line Items]
Revenue from related parties			$ 779	$ 0		$ 779

Stockholders' Equity (Narrative

Stockholders' Equity (Narrative) (Details) - USD ($)	1 Months Ended	9 Months Ended
	Jul. 31, 2015	Oct. 31, 2015	Oct. 31, 2014
Share-based Compensation Arrangement by Share-based Payment Award [Line Items]
Shares granted under plan		1,340,000
Stock-based compensation expense		$ 939,808	$ 1,459,032
Remaining amount of unamortized stock option expense		2,280,542
Intrinsic value of stock options outstanding		$ 96,667	$ 665,000
Grant date weighted average fair value per share		$ 0.29
2011 Equity Compensation Plan [Member]
Share-based Compensation Arrangement by Share-based Payment Award [Line Items]
Number of shares authorized under equity compensation plan		20,000,000
Shares available for issuance		16,333,333
2012 Equity Compensation Plan [Member]
Share-based Compensation Arrangement by Share-based Payment Award [Line Items]
Number of shares authorized under equity compensation plan		12,000,000
Shares available for issuance		36,907
2013 Equity Compensation Plan [Member]
Share-based Compensation Arrangement by Share-based Payment Award [Line Items]
Number of shares authorized under equity compensation plan		12,000,000
Shares available for issuance		2,341,626
2015 Equity Compensation Plan [Member]
Share-based Compensation Arrangement by Share-based Payment Award [Line Items]
Number of shares authorized under equity compensation plan		17,500,000
Shares available for issuance		11,500,000
2015 Equity Compensation Plan [Member] | Scenario, Plan [Member]
Share-based Compensation Arrangement by Share-based Payment Award [Line Items]
Shares granted under plan	6,000,000

Stockholders' Equity (Schedule

Stockholders' Equity (Schedule of Activity in Stock Options) (Details)	9 Months Ended
	Oct. 31, 2015$ / sharesshares
Number of Shares
Outstanding | shares	17,830,000
Granted | shares	1,340,000
Exercised | shares
Forfeited and canceled | shares	(1,220,000)
Outstanding | shares	17,950,000
Exercisable | shares	13,775,825
Weighted Average Exercise Price
Outstanding | $ / shares	$ 0.35
Granted | $ / shares	$ 0.20
Exercised | $ / shares
Forfeited and canceled | $ / shares	$ 0.45
Outstanding | $ / shares	0.27
Exercisable | $ / shares	$ 0.29
Weighted Average Remaining Contract Term
Outstanding	2 years 8 months 16 days
Exercisable	2 years 5 months 1 day

Commitments and Contingencies (

Commitments and Contingencies (Details) - USD ($)	Mar. 31, 2015	Jul. 28, 2014	Dec. 31, 2011	Oct. 31, 2015	Sep. 08, 2015
Loss Contingencies [Line Items]
Shares Returned Under Settlement					130,480
Pending Litigation [Member]
Loss Contingencies [Line Items]
Stock sold during the period, value			$ 2,500,000
Stock sold during period, shares			6,250,000
Settlement with Whittle [Member]
Loss Contingencies [Line Items]
Amount awarded	$ 80,000
Monthly payments	$ 10,000
Amount of damages in default				$ 10,000
Settlement with Whittle [Member] | Damages Sought, Breach of Consulting Agreement [Member]
Loss Contingencies [Line Items]
Damages claimed		$ 60,000
Settlement with Whittle [Member] | Damages Sought, Payments Related to Consulting Agreement [Member]
Loss Contingencies [Line Items]
Damages claimed		$ 19,715

Sale of Division (Details)

Sale of Division (Details) - Black Rock Beverage Division [Member] - USD ($)	9 Months Ended
	Oct. 31, 2015	Jul. 15, 2015
Income Statement, Balance Sheet and Additional Disclosures by Disposal Groups, Including Discontinued Operations [Line Items]
Consideration receivable	$ 300,000
Consideration receivable on closing date		$ 200,000
Consideration receivable in installments	$ 100,000
Description of conditional consideration	provided that if BRB's average sales do not meet a minimum of $50,000 per month during each of the first six months following the closing, the aggregate amount of $100,000 in payments due is reduced by $5,000 for each month such $50,000 monthly minimum is not met. The contingent $100,000 consideration will be recognized, if and when, the conditions for measurement have been met six months subsequent to the sale date. Additionally, the Company agreed to continue to pay the salary of one of its employees acquired in the Company's original acquisition of the Black Rock Beverage division in August 2013 and to continue to cover the rent, for five months, on a warehouse located on Lipan St. in Denver, Colorado, and BRB agreed to assume certain of the Company's capital and vehicle leases. We also agreed to a six month freeze on increasing any cost of goods purchased by BRB for products sold through the Black Rock Beverage operations.

Concentrations (Details)

Concentrations (Details) - USD ($)	3 Months Ended		9 Months Ended		12 Months Ended
	Oct. 31, 2015	Oct. 31, 2014	Oct. 31, 2015	Oct. 31, 2014	Oct. 31, 2015
Concentration Risk [Line Items]
Sales	$ 2,814,241	$ 2,517,204	$ 8,263,689	$ 6,716,727
Customer Concentration Risk [Member] | Sales Revenue, Net [Member]
Concentration Risk [Line Items]
Percentage concentration	57.00%	54.00%	50.00%	63.00%
Vendor Risk [Member] | Cost of Sales [Member]
Concentration Risk [Line Items]
Percentage concentration	49.00%		68.00%	89.00%
Canada [Member]
Concentration Risk [Line Items]
Sales	$ 185,903	$ 146,091	$ 612,565	$ 146,556
South Korea [Member]
Concentration Risk [Line Items]
Sales	362,257	1,425	825,604	1,425
License and Services Revenue					$ 147,000
Chile [Member]
Concentration Risk [Line Items]
Sales	$ 62,230	$ 65,000	$ 670,868	$ 65,000

Convertible and Other Notes P36

Convertible and Other Notes Payable (Schedule of Notes Outstanding) (Details)	9 Months Ended
	Oct. 31, 2015USD ($)
Debt Instrument [Line Items]
Commitment	$ 500,000
Outstanding as of October 31, 2015	$ 183,070
Interest Rate	17.50%
Maturity	Sep. 26, 2016
Colorado Medical Finance Services, LLC [Member]
Debt Instrument [Line Items]
Commitment	$ 500,000
Outstanding as of October 31, 2015	183,070
Available proceeds	$ 316,930
Interest Rate	17.50%
Maturity	Sep. 26, 2016
JSJ Convertible Note [Member]
Debt Instrument [Line Items]
Commitment	$ 275,000
Outstanding as of October 31, 2015	$ 275,000
Available Proceeds
Interest Rate	12.00%
Maturity	Mar. 31, 2016
Typenex Convertible Note [Member]
Debt Instrument [Line Items]
Commitment	$ 1,005,000
Outstanding as of October 31, 2015	255,000
Available Proceeds	$ 750,000
Interest Rate	10.00%
Maturity	Apr. 30, 2022
JMJ Convertible Note [Member]
Debt Instrument [Line Items]
Commitment	$ 900,000
Outstanding as of October 31, 2015	385,000
Available Proceeds	$ 515,000
Interest Rate	10.00%
Maturity	Sep. 30, 2017
Vis Vires Group Convertible Note [Member]
Debt Instrument [Line Items]
Commitment	$ 250,000
Outstanding as of October 31, 2015	$ 250,000
Available Proceeds
Interest Rate	8.00%
Maturity	Jun. 30, 2016

Convertible and Other Notes P37

Convertible and Other Notes Payable (Revolving Line of Credit) (Details) - USD ($)	9 Months Ended
	Oct. 31, 2015	Mar. 26, 2015
Convertible and Other Notes Payable [Abstract]
Line of credit facility, effective date	Feb. 16, 2015
Line of credit facility, maximum borrowing capacity	$ 500,000
Line of credit facility, amount advanced	$ 250,000	$ 250,000
Line of credit facility, interest rate per annum	17.50%
Line of credit facility, interest rate payable in cash	10.00%
Line of credit facility, interest rate payable in cash or products and services	7.50%
Line of credit facility, expiration date	Sep. 26, 2016
Line of credit facility, days given to cure default	10 days
Line of credit facility, interest rate upon default	20.00%
Line of credit facility, amount outstanding	$ 183,070

Convertible and Other Notes P38

Convertible and Other Notes Payable (Convertible Notes) (Details) - USD ($)	Sep. 24, 2015	Sep. 16, 2015	Sep. 14, 2015	Sep. 09, 2015	Oct. 31, 2015
JSJ Convertible Note [Member]
Debt Instrument [Line Items]
Amount borrowed					$ 275,000
Interest rate					12.00%
Long-term Debt, Gross					$ 275,000
Maximum borrowing capacity
Typenex Convertible Note [Member]
Debt Instrument [Line Items]
Amount borrowed					$ 1,005,000
Interest rate					10.00%
Long-term Debt, Gross					$ 255,000
Maximum borrowing capacity					750,000
JMJ Convertible Note [Member]
Debt Instrument [Line Items]
Amount borrowed					$ 900,000
Interest rate					10.00%
Long-term Debt, Gross					$ 385,000
Maximum borrowing capacity					515,000
Vis Vires Group Convertible Note [Member]
Debt Instrument [Line Items]
Amount borrowed					$ 250,000
Interest rate					8.00%
Long-term Debt, Gross					$ 250,000
Maximum borrowing capacity
Convertible Debt [Member] | JSJ Convertible Note [Member]
Debt Instrument [Line Items]
Amount borrowed				$ 275,000
Interest rate				12.00%
Debt Issuance Cost				$ 5,000
Payment terms of convertible debt					Amounts owed under the JSJ Convertible Note accrue interest at the rate of 12% per annum ( 18
Terms of debt conversion					The JSJ Convertible Note and all accrued interest is convertible at the option of the holder thereof into the Company's common stock at any time. The conversion price of the JSJ Convertible Note is 60 10 three
Threshold percentage of stock price trigger for debt conversion				60.00%
Threshold consecutive trading days for debt conversion				3 days
Terms of provisions in the event of default					The JSJ Convertible Note contains standard and customary events of default, including in the event we fail to timely file any and all reports due with the Securities and Exchange Commission. Upon the occurrence of an event of default, JSJ can demand that we immediately repay 150% of the outstanding balance of the JSJ Convertible Note together with accrued interest (and default interest, if any).
Terms of convertible debt covenant					Pursuant to the terms of the JSJ Convertible Note, JSJ agreed not to engage in any short sales or hedging transactions of our common stock. At no time may the JSJ Convertible Note be converted into shares of our common stock if such conversion would result in JSJ and its affiliates owning an aggregate of in excess of 4.99 9.99 61
Convertible Debt [Member] | Typenex Convertible Note [Member]
Debt Instrument [Line Items]
Amount borrowed			$ 1,005,000
Interest rate			10.00%
Debt Issuance Cost			$ 5,000
Term of convertible debt			20 months
Payment terms of convertible debt					Beginning on the date that is six ( 6 75,000 20 10 22 1,005,000 250,000 255,000 5,000 250,000 Investor Notes one 10
Periodic principal payment			$ 75,000
Terms of debt conversion					Beginning six ( 6 0.30 3 0.30 Market Price 40 60 5 0.10 three 3 10 20
Debt conversion price per share			$ 0.30
Threshold consecutive trading days for debt conversion			3 days
Terms of convertible debt covenant					Typenex is prohibited from owning more than 4.99 10,000,000 9.99
Convertible Debt [Member] | JMJ Convertible Note [Member]
Debt Instrument [Line Items]
Amount borrowed		$ 900,000
Interest rate		10.00%
Long-term Debt, Gross		$ 385,000
Terms of debt conversion					The JMJ Convertible Note (including principal and accrued interest and where applicable other fees) is convertible into our common stock, at any time, at the lesser of $ 0.75 65 35 two 20 10 5 4.99
Debt conversion price per share		$ 0.75
Threshold percentage of stock price trigger for debt conversion		65.00%
Terms of provisions in the event of default					The JMJ Convertible Note provides for customary events of default including, our failure to timely make payments under the JMJ Convertible Note when due, our entry into bankruptcy proceedings, our failure to file reports with the SEC, our loss of DTC eligibility for our common stock, and the investor's loss of the ability to rely on Rule 144. Additionally, upon the occurrence of an event of default, as described in greater detail in the JMJ Convertible Note, and at the election of JMJ, we are required to pay JMJ, either (i) the amount then owed under the note divided by the applicable conversion price, on the date the default occurs or the default amount is demanded (whichever is lower), multiplied by the volume weighted average price on the date the default occurs or the default amount is demanded (whichever is higher), or (ii) 150 18
Terms of convertible debt covenant					Until 180 40 160
Convertible Debt [Member] | Vis Vires Group Convertible Note [Member]
Debt Instrument [Line Items]
Amount borrowed	$ 254,000
Interest rate	8.00%
Debt Issuance Cost	$ 4,000
Payment terms of convertible debt					The Vis Vires Convertible Note bears interest at the rate of 8 22
Terms of debt conversion					The principal amount of the Vis Vires Convertible Note and all accrued interest is convertible at the option of the holder thereof into our common stock at any time following the 180 65 35 five ten 0.00009 three 2,000
Threshold percentage of stock price trigger for debt conversion	65.00%
Terms of convertible debt covenant					At no 9.99 180 108 133

Convertible and Other Notes P39

Convertible and Other Notes Payable (Schedule of Debt Maturities) (Details)	Oct. 31, 2015USD ($)
Convertible and Other Notes Payable [Abstract]
2,015
2,016	$ 708,070
2,017	$ 385,000
2,018
2,019
Thereafter	$ 255,000
Long-term Debt	$ 1,348,070

Convertible and Other Notes P40

Convertible and Other Notes Payable (Third Party Loan) (Details) - Third Party Loan [Member] - PowerUp Lending Group Loan [Member]	1 Months Ended
	Oct. 31, 2015USD ($)
Debt Instrument [Line Items]
Amount of loan outstanding	$ 150,000
Terms of loan	The October 2015 loan has a seven 202,500 147 1,378 30 85 31 90 90 .
Duration of loan	7 months
Loan payable amount	$ 202,500
Daily payment amount	$ 1,378

Subsequent Events (Details)

Subsequent Events (Details) - USD ($)	1 Months Ended
	Nov. 30, 2015	Oct. 31, 2015
Third Party Loan [Member] | PowerUp Lending Group Loan [Member]
Subsequent Event [Line Items]
Amount of loan outstanding		$ 150,000
Terms of loan		The October 2015 loan has a seven 202,500 147 1,378 30 85 31 90 90 .
Duration of loan		7 months
Loan payable amount		$ 202,500
Daily payment amount		$ 1,378
Subscription Agreement [Member]
Subsequent Event [Line Items]
Shares of common stock cancelled	130,480
Subscription Agreement [Member] | Third Party Loan [Member] | PowerUp Lending Group Loan [Member]
Subsequent Event [Line Items]
Amount of loan outstanding	$ 65,000
Terms of loan	The November 2015 loan has a term of six 89,700 126 712 30 85 31 90 90
Duration of loan	6 months
Loan payable amount	$ 89,700
Daily payment amount	$ 712