Jammin Java (JAMN) 10-Q 15 Dec 14 2015 Q3 Quarterly report Financial data

Document_and_Entity_Informatio

Document and Entity Information	9 Months Ended
	Oct. 31, 2014	Dec. 05, 2014
Document And Entity Information [Abstract]
Entity Registrant Name	JAMMIN JAVA CORP.
Entity Central Index Key	1334586
Document Type	10-Q
Document Period End Date	31-Oct-14
Amendment Flag	FALSE
Current Fiscal Year End Date	-30
Entity Filer Category	Smaller Reporting Company
Entity Common Stock, Shares Outstanding		124,775,943
Document Fiscal Period Focus	Q3
Document Fiscal Year Focus	2015

CONDENSED_BALANCE_SHEETS_Unaud

CONDENSED BALANCE SHEETS (Unaudited) (USD $)	Oct. 31, 2014	Jan. 31, 2014
Current Assets:
Cash	$516,873	$857,122
Accounts receivable	1,971,165	1,085,947
Notes receivable - related party		2,724
Inventory	64,556	354,932
Prepaid expenses		1,163,914
Other current assets	72,842	41,430
Total Current Assets	2,625,436	3,506,069
Property and equipment, net	422,263	440,194
Intangible assets	751,078	792,688
Other assets	23,566	15,716
Total Assets	3,822,343	4,754,667
Current Liabilities:
Accounts payable	1,489,614	1,181,510
Payable to Ironridge in common shares		369,589
Accrued expenses	381,812	123,856
Accrued royalty and other expenses - related party	129,150	219,799
Notes payable		4,965
Total Current Liabilities	2,000,576	1,899,719
Total Liabilities	2,000,576	1,899,719
Stockholders' Equity:
Common stock, $.001 par value, 5,112,861,525 shares authorized; 123,986,472 and 104,085,210 shares issued and outstanding, as of October 31, 2014 and January 31, 2014, respectively	123,986	103,166
Additional paid-in-capital	23,328,742	16,514,630
Accumulated deficit	-21,630,961	-13,762,848
Total Stockholders' Equity	1,821,767	2,854,948
Total Liabilities and Stockholders' Equity	$3,822,343	$4,754,667

CONDENSED_BALANCE_SHEETS_Unaud1

CONDENSED BALANCE SHEETS (Unaudited) (Parenthetical) (USD $)	Oct. 31, 2014	Jan. 31, 2014
CONDENSED BALANCE SHEETS [Abstract]
Common stock, par value	$0.00	$0.00
Common stock, shares authorized	5,112,861,525	5,112,861,525
Common stock, shares issued	123,986,472	104,085,210
Common stock, shares outstanding	123,986,472	104,085,210

CONDENSED_STATEMENTS_OF_OPERAT

CONDENSED STATEMENTS OF OPERATIONS (Unaudited) (USD $)	3 Months Ended		9 Months Ended
	Oct. 31, 2014	Oct. 31, 2013	Oct. 31, 2014	Oct. 31, 2013
CONDENSED STATEMENTS OF OPERATIONS [Abstract]
Revenue:	$2,841,504	$2,277,290	$7,061,287	$4,873,220
Discounts and allowances	-324,300	-84,172	-344,560	-257,615
Net revenue	2,517,204	2,193,118	6,716,727	4,615,605
Cost of sales:
Cost of sales products	1,766,469	1,382,067	5,018,088	2,833,587
Total costs of sales	1,766,469	1,382,067	5,018,088	2,833,587
Gross Profit - Products	750,735	811,051	1,698,639	1,782,018
Operating Expenses:
Compensation and benefits	1,055,159	686,241	3,234,393	1,373,394
Selling and marketing	677,122	15,777	2,387,360	139,709
General and administrative	603,744	758,635	2,144,390	1,627,383
Total operating expenses	2,336,025	1,460,653	7,766,143	3,140,486
Other income (expense):
Other income (expense)	-1,353,608	-728,705	-1,799,547	-1,044,891
Interest expense	-940	-244	-1,062	-108,918
Total other income (expense)	-1,354,548	-728,949	-1,800,609	-1,153,809
Net Loss	($2,939,838)	($1,378,551)	($7,868,113)	($2,512,277)
Net loss per share:
Basic and diluted loss per share	($0.02)	($0.01)	($0.07)	($0.03)
Weighted average common shares outstanding - basic and diluted	123,234,667	96,466,602	116,934,147	90,255,429

CONDENSED_STATEMENTS_OF_CASH_F

CONDENSED STATEMENTS OF CASH FLOWS (Unaudited) (USD $)	9 Months Ended
	Oct. 31, 2014	Oct. 31, 2013
Cash Flows From Operating Activities:
Net loss	($7,868,113)	($2,512,277)
Adjustments to reconcile net loss to net cash provided by (used in) operating activities:
Common stock issued for services	336,147	860,840
Common stock issued to Ironridge for debt extinguishment	2,170,164
Share-based employee compensation	1,459,032	741,104
Depreciation	75,045	7,003
Amortization of license agreement	36,500	36,500
Amortization of intangible assets	5,110
Amortization of debt discount and deferred financing costs		43,490
Loss on settlement of liabilities		1,120,593
Changes in:
Accounts receivable	-885,218	-2,246,185
Notes receivable - related party	2,724	-2,724
Inventory	290,376	-2,249,684
Prepaid expenses and other current assets	1,132,502	-46,488
Other assets - long term	-7,850	-15,716
Accounts payable	308,104	5,346,350
Accrued expenses	257,956	35,693
Accrued expenses - related party	-90,649
Bank Overdraft		-8,931
Derivative liability		-120,006
Net cash provided by (used in) operating activities	-2,778,170	989,562
Cash Flows From Investing Activities:
Purchases of property and equipment	-57,114	-169,966
Investment in restricted cash		65,382
Net cash used in investing activities	-57,114	-104,584
Cash Flows From Financing Activities:
Common stock issued for cash	2,500,000	196,000
Proceeds from sale of common stock		50,000
Repayment on notes payable - related party		-11,825
Advances from related parties		2,371
Repayment on promissory note, net of financing costs		-350,000
Financing on short term debt	-4,965	34,890
Net cash provided by (used in) financing activities	2,495,035	-78,564
Net change in cash	-340,249	806,414
Cash at beginning of period	857,122
Cash at end of period	516,873	806,414
Supplemental Cash Flow Information:
Cash paid for interest		54,103
Non-Cash Transactions:
Financed insurance policy		12,414
Extinguishment of debt for stock		$4,747,771

Basis_of_Presentation

Basis of Presentation	9 Months Ended
	Oct. 31, 2014
Basis of Presentation [Abstract]
Basis of Presentation	Note 1.  Basis of Presentation
	The accompanying unaudited interim financial statements of Jammin Java Corp. (the “Company”) have been prepared in accordance with accounting principles generally accepted in the United States of America and the rules of the Securities and Exchange Commission (“SEC”) and should be read in conjunction with the audited financial statements and notes thereto contained in the Company's latest Annual Report filed with the SEC on Form 10-K. In the opinion of management, all adjustments, consisting of normal recurring adjustments, necessary for a fair presentation of financial position and the results of operations for the interim periods presented have been reflected herein. The results of operations for interim periods are not necessarily indicative of the results to be expected for the full year or any other future period. Notes to the financial statements that would substantially duplicate the disclosures contained in the audited financial statements for the most recent fiscal year as reported in the Company's Annual Report on Form 10-K have been omitted. The accompanying balance sheet at October 31, 2014 has been derived from the audited balance sheet at January 31, 2014 contained in such Form 10-K.
	As used in this Quarterly Report, the terms “we,” “us,” “our,” “Jammin Java” and the “Company” mean Jammin Java Corp., unless otherwise indicated. All dollar amounts in this Quarterly Report are in U.S. dollars unless otherwise stated.

Business_Overview_and_Summary_

Business Overview and Summary of Accounting Policies	9 Months Ended
	Oct. 31, 2014
Business Overview and Summary of Accounting Policies [Abstract]
Business Overview and Summary of Accounting Policies	Note 2.  Business Overview and Summary of Accounting Policies
	Jammin Java, doing business as Marley Coffee, is a United States (U.S.)-based company that provides sustainably grown, ethically farmed and artisan roasted gourmet coffee through multiple U.S. and international distribution channels, using the Marley Coffee brand name. U.S. and international grocery retail channels have become the Company's largest revenue channels, followed by online retail, office coffee services (referred to herein as OCS), food service outlets and licensing. The Company intends to continue to develop these revenue channels and achieve a leadership position in the gourmet coffee space by capitalizing on the global recognition of the Marley name through the licensing of the Marley Coffee trademarks.
	Reclassifications. Certain prior period amounts have been reclassified to conform to the current period presentation for comparative purposes.
	Use of Estimates in Financial Statement Preparation. The preparation of financial statements in conformity with accounting principles generally accepted in the U.S. (“GAAP”) requires management to make estimates and assumptions that affect the reported amounts of assets, liabilities, revenues and expenses, as well as certain financial statement disclosures. While management believes that the estimates and assumptions used in the preparation of the financial statements are appropriate, actual results could differ from those estimates.
	Fair Value. The Company has adopted a single definition of fair value, a framework for measuring fair value and expanded disclosures concerning fair value. In this valuation, the exchange price is the price in an orderly transaction between market participants to sell an asset or transfer a liability at the measurement date and fair value is a market-based measurement and not an entity-specific measurement.
	The Company utilizes the following hierarchy in fair value measurements:
	•	Level 1 – Inputs use quoted prices in active markets for identical assets or liabilities that the Company has the ability to access.
	•	Level 2 – Inputs use other inputs that are observable, either directly or indirectly. These inputs include quoted prices for similar assets and liabilities in active markets as well as other inputs such as interest rates and yield curves that are observable at commonly quoted intervals.
	•	Level 3 – Inputs are unobservable inputs, including inputs that are available in situations where there is little, if any, market activity for the related asset or liability.
	Cash. The Company considers all highly liquid investments with original maturities of three months or less to be cash equivalents. As of October 31, 2014, the Company had no cash equivalents. Additionally, no interest income was recognized for the three and nine months ended October 31, 2014, respectively. As of October 31, 2014, the Company held no auction rate securities.
	Revenue Recognition. Revenue is derived from the sale of coffee products and is recognized on a gross basis upon shipment. All revenue is recognized when (i) persuasive evidence of an arrangement exists; (ii) the service or sale is completed; (iii) the price is fixed or determinable; and (iv) the ability to collect is reasonably assured.
	The Company utilizes third parties for the production and fulfillment of orders placed by customers. The Company, acting as principal, takes title to the product and assumes the risks of ownership; including, the risks of loss for collection, delivery and returns.
	Allowance for Doubtful Accounts.  The Company does not require collateral from its customers with respect to accounts receivable. The Company determines any required allowance by considering a number of factors, including the length of time accounts receivable are past due. The Company's policy is to provide reserves for accounts receivable when they become uncollectible. Historically, the Company has experienced minimal losses from collections.  Accordingly, the Company has determined that no allowance for doubtful accounts was required at October 31, 2014.
	Inventories. Inventories are stated at the lower of cost or market. Cost is computed using weighted average cost on a first-in, first-out basis. Inventories on hand are evaluated on an on-going basis to determine if any items are obsolete or in excess of future needs. Items determined to be obsolete are reserved for. The Company provides for the possible inability to sell its inventories by providing an excess inventory reserve. As of October 31, 2014, the Company determined that no reserve was required.
	Property and Equipment. Equipment is stated at cost less accumulated depreciation and amortization. Maintenance and repairs, as incurred, are charged to expense. Renewals and enhancements which extend the life or improve existing equipment are capitalized. Upon disposition or retirement of equipment, the cost and related accumulated depreciation are removed and any resulting gain or loss is reflected in operations. Depreciation is provided using the straight-line method over the estimated useful lives of the assets, which are three years.
	Depreciation was $26,227 and $75,045­­ for the three and nine months ending October 31, 2014, respectively. Depreciation was $3,251 and $7,003 for the three and nine months ending October 31, 2013, respectively.
	Impairment of Long-Lived Assets. Long-lived assets consist primarily of a license agreement that was recorded at the estimated cost to acquire the asset. The license agreement is reviewed for impairment when events or changes in circumstances indicate that the carrying amount of such assets may not be recoverable. Determination of recoverability is based on an estimate of undiscounted future cash flows resulting from the use of the asset and its eventual disposition. In the event that such cash flows are not expected to be sufficient to recover the carrying amount of the assets, the assets are written down to their estimated fair values. Management evaluated the carrying value of the license and determined that no impairment existed at January 31, 2014 or 2013.
	Stock-Based Compensation.   Pursuant to the provisions of Financial Accounting Standards Board (“FASB”) Accounting Standards Codification (“ASC”) 718-10, “Compensation – Stock Compensation,” which establishes accounting for equity instruments exchanged for employee service, we utilize the Black-Scholes option pricing model to estimate the fair value of employee stock option awards at the date of grant, which requires the input of highly subjective assumptions, including expected volatility and expected life. Changes in these inputs and assumptions can materially affect the measurement of estimated fair value of our share-based compensation. These assumptions are subjective and generally require significant analysis and judgment to develop. When estimating fair value, some of the assumptions will be based on, or determined from, external data and other assumptions may be derived from our historical experience with stock-based payment arrangements. The appropriate weight to place on historical experience is a matter of judgment, based on relevant facts and circumstances.
	Goodwill. Goodwill arose from our BikeCaffe acquisition and Black Rock Beverage Services asset purchase and is recorded as the difference, if any, between the aggregate consideration paid for an acquisition and the fair value of the net tangible and intangible assets acquired. In performing our goodwill impairment analysis, we first assess qualitative factors to determine whether it is more likely than not that the fair value of our single reporting unit is less than its carrying amount. If we conclude that it is more likely than not that the fair value of a reporting unit is less than its carrying amount, we conduct a two-step goodwill impairment test. The first step of the impairment test involves comparing the estimated fair value of our single reporting unit with its carrying value, including goodwill. If the carrying amount of the reporting unit exceeds the reporting unit's fair value, we perform the second step of the analysis, which involves comparing the implied fair value of the reporting unit's goodwill with the carrying value of that goodwill, the difference of which represents the impairment loss. The determination of the reporting unit's fair value requires significant judgment and is based on management's best estimate. We generally use valuation techniques based on our market capitalization and multiples of revenue for similar companies. In addition, management may consider the reporting unit's expected future earnings, and a control premium, which is the amount that a buyer is willing to pay over the current market price of a company as indicated by the traded price per share (i.e., market capitalization), in order to acquire a controlling interest.
	Common stock issued for services to non-employees is valued at (i) the market value of the stock on the date of issuance or (ii) the value of the services, whichever is more clearly determinable. If the total value exceeds the par value of the stock issued, the value in excess of the par value is added to the additional paid-in-capital account. We estimate volatility of our publicly-listed common stock by considering historical stock volatility.
	Income Taxes. The Company follows ASC 740, Income Taxes. Deferred tax assets or liabilities are recorded to reflect the future tax consequences of temporary differences between the financial reporting basis of assets and liabilities and their tax basis at each reporting period. These amounts are adjusted, as appropriate, to reflect enacted changes in tax rates expected to be in effect when the temporary differences reverse. A valuation allowance is provided when it is more likely than not that some portion or all of a deferred tax asset will not be realized.
	Earnings or Loss Per Common Share. Basic earnings per common share equals net earnings or loss divided by the weighted average of shares outstanding during the year. Diluted earnings per share includes the impact on dilution from all contingently issuable shares, including options, warrants and convertible securities. The common stock equivalents from contingent shares are determined by the treasury stock method. The Company incurred a net loss for the three and nine months ended October 31, 2014 and 2013, respectively. The number of shares excluded due to being antidilutive at October 31, 2014 was 14,141,025 shares.
	Recently Issued Accounting Pronouncements. Accounting standards that have been issued by the FASB or other standards setting bodies that do not require adoption until a future date are being evaluated by the Company to determine whether adoption will have a material impact on the Company's financial statements.

Going_Concern_and_Liquidity

Going Concern and Liquidity	9 Months Ended
	Oct. 31, 2014
Going Concern And Liquidity [Abstract]
Going Concern and Liquidity	Note 3 – Going Concern and Liquidity
	These financial statements have been prepared by management assuming that the Company will be able to continue as a going concern and contemplate the realization of assets and the satisfaction of liabilities in the normal course of business. These financial statements do not include any adjustments to the recoverability of recorded asset amounts or the amounts or classifications of liabilities that might be necessary should the Company be unable to continue as a going concern.
	The Company incurred a net loss of $2,939,838 and $7,868,113 for the three and nine months ending October 31, 2014, and has an accumulated deficit since inception of $21,630,961. The Company has a history of losses and has only recently begun to generate revenue as part of its principal operations. These conditions raise substantial doubt about the Company's ability to continue as a going concern. The operations of the Company have primarily been funded by the issuance of its common stock. The Company may, in the future, need to secure additional funds through future equity sales. No assurance can be given that additional financing will be available, or if available, will be on terms acceptable to the Company.
	The Company's ability to meet its obligations in the ordinary course of business is dependent upon its ability to sell its products directly to end-users and through distributors, establish profitable operations through increased sales and decreased expenses, and obtain additional funds when needed. Management intends to increase sales by increasing the Company's product offerings, expanding its direct sales force and expanding its domestic and international distributor relationships.
	There can be no assurance that the Company will be able to increase sales, reduce expenses or obtain additional financing, if necessary, at a level to meet its current obligations. As a result, the opinion the Company received from its independent registered public accounting firm on its January 31, 2014 financial statements contains an explanatory paragraph stating that there is a substantial doubt regarding the Company's ability to continue as a going concern.

Inventories

Inventories	9 Months Ended
	Oct. 31, 2014
Inventories [Abstract]
Inventories	Note 4 – Inventories
	Inventories were comprised of:
		October 31,		January 31,
		2014		2014
	Finished Goods - Coffee	$	64,556	$	354,932
		$	64,556	$	354,932

Intangible_Assets

Intangible Assets	9 Months Ended
	Oct. 31, 2014
Intangible Assets [Abstract]
Intangible Assets	Note 5 - Intangible Assets
	Intangible assets include our License Agreement, and intangibles and goodwill arising from our BikeCaffe acquisition and Black Rock Beverage Services asset purchase. The amortization periods are fifteen years and ten years for the license agreement and intangible assets, respectively. Amortization expense consists of the following:
		October 31,		January 31,
		2014		2014
	License Agreement	$	730,000	$	730,000
	Intangible assets		49,900		49,900
	Total	$	779,900	$	779,900
	Accumulated amortization		-116,984		-75,374
	Intangibles subject to amortization	$	662,916	$	704,526
	Goodwill		88,162		88,162
	Intangible assets	$	751,078	$	792,688
	The amortization periods are fifteen years and ten years for the license agreement and intangible assets, respectively. Amortization expense consists of the following:
		Three Months Ended October 31,				Nine  Months Ended October 31,
		2014		2013		2014		2013
	License Agreement	$	12,169	$	12,166	$	36,500	$	36,500
	Intangible assets		2,612		-		5,110		-
	Total Intangible Amortization Expense	$	14,781	$	12,166	$	41,610	$	36,500
	Years Ending January 31,
	2015	$	12,167
	2016		49,915
	2017		49,915
	2018		49,915
	2019		49,915
	Thereafter		451,089
	Total	$	662,916

Notes_Payable

Notes Payable	9 Months Ended
	Oct. 31, 2014
Notes Payable [Abstract]
Notes Payable	Note 6 – Notes Payable
	On October 19, 2012, we entered into a credit agreement with TCA Global Credit Master Fund, LP, a Cayman Islands limited partnership (“TCA”), effective June 29, 2012 (the “Credit Agreement”). Pursuant to the Credit Agreement, TCA agreed to loan the Company up to $2 million for working capital purposes, based on the amount of eligible accounts receivable the Company provided to secure the repayment of the amounts borrowed.
	On October 19, 2012, we borrowed $350,000 pursuant to the Credit Agreement, evidenced by a revolving note (the “Revolving Note”), the repayment of which was secured by a security interest in substantially all of our assets in favor of TCA, including the Trademarks. The Revolving Note accrued interest at the rate of 12% per annum (18% per annum upon a default) and was due and payable on October 18, 2013.
	The Credit Agreement and Revolving Note were terminated in connection with the March 2013 Stipulation (Ironridge) Transaction#1), described in Note 10, pursuant to which Ironridge purchased the outstanding debt which we owed to TCA and also purchased $100,000 of outstanding liabilities relating to 588,235 shares of our common stock originally issued to TCA, which shares TCA returned to the Company and cancelled in May 2013. See Note 10 for further details.

Related_Party_Transactions

Related Party Transactions	9 Months Ended
	Oct. 31, 2014
Related Party Transactions [Abstract]
Related Party Transactions	Note 7 - Related Party Transactions
	Transactions with Marley Coffee Ltd.
	During the nine months ending October 31, 2014 and 2013, the Company made purchases of $290,258 and $768,960, respectively, from Marley Coffee Ltd. ("MC") a producer of Jamaican Blue Mountain coffee that the Company purchases in the normal course of its business. The Company directs these purchases to third-party roasters for fulfillment of sales orders. The Company's Chairman, Rohan Marley, is an owner of approximately 25% of the equity of MC.

Stock_Options

Stock Options	9 Months Ended
	Oct. 31, 2014
Stock Options [Abstract]
Stock Options	Note 8 – Stock Options
	Activity in stock options during the nine month period ended October 31, 2014
		Number of			Weighted Average			Remaining Contract
		Shares			Exercise Price			Term (# years)
	Outstanding at February 1, 2014		17,260,000		$	0.35
	Granted		820,000			-
	Exercised		(50,000	)		(0.16	)
	Forfeited and canceled		-200,000			-
	Outstanding at October 31, 2014		17,830,000		$	0.35			3.55
	Exercisable at October 31, 2014		9,965,829		$	0.34			3.28
	Share-based Compensation:
	On August 5, 2011, the Board approved the 2011 Equity Compensation Plan (the “2011 Equity Compensation Plan”). The Equity Compensation Plan authorizes the issuance of a variety of awards, including options, stock appreciation rights, restricted stock, restricted stock units, performance shares, performance units and stock awards. The 2011 Equity Compensation Plan provides that no more than 20 million shares of the Company's common stock may be issued pursuant to awards under the 2011 Equity Compensation Plan, which has not been approved by the shareholders of the Company to date.  The shares of common stock issuable under the 2011 Equity Compensation Plan have not been registered with the Securities and Exchange Commission.  As of October 31, 2014, 3,666,667 options had been granted for the purchase of common stock, all of which were exercisable under the 2011 Equity Compensation Plan.
	On October 14, 2012, the Board approved the 2012 Equity Compensation Plan (the “2012 Equity Compensation Plan”). The Equity Compensation Plan authorizes the issuance of a variety of awards, including options, stock appreciation rights, restricted stock, restricted stock units, performance shares, performance units and stock awards. The 2012 Equity Compensation Plan provides that no more than 12 million shares of the Company's common stock may be issued pursuant to awards under the 2012 Equity Compensation Plan. On November 13, 2012 (amended October 17, 2013), the Company registered the shares of common stock issuable under the 2012 Equity Compensation Plan on a registration statement on Form S-8 filed with the Securities and Exchange Commission. Awards under the 2012 Equity Compensation Plan may be made to employees, directors and consultants of the Company. As of October 31, 2014, 5,649,812 shares of common stock had been issued and options to purchase 5,250,000 shares of common stock had been granted under the 2012 Equity Compensation Plan. Awards under the 2012 Equity Compensation Plan may be made to employees, directors and consultants of the Company. As of October 31, 2014, 5,350,000 options to purchase shares of common stock had been granted, of those options 3,216,667 were exercisable under the 2012 Equity Compensation Plan.
	Effective September 10, 2013, the Board of Directors approved and adopted the Company's 2013 Equity Incentive Plan (the “2013 Equity Compensation Plan”). The 2013 Equity Incentive Plan authorizes the issuance of various forms of stock-based awards, including incentive or non-qualified options, restricted stock awards, restricted units, stock appreciation rights, performance shares and other securities as described in greater detail in the 2013 Equity Incentive Plan, to the Company's employees, officers, directors and consultants. A total of 12,000,000 shares are authorized for issuance under the 2013 Equity Incentive Plan. The 2013 Equity Compensation Plan provides that no more than 12 million shares of the Company's common stock may be issued pursuant to awards under the 2013 Equity Compensation Plan. On October 17, 2013, the Company registered the shares of common stock issuable under the 2013 Equity Compensation Plan on a registration statement on Form S-8 filed with the Securities and Exchange Commission. Awards under the 2013 Equity Compensation Plan may be made to employees, directors and consultants of the Company. As of October 31, 2014, options to purchase 8,480,000 shares of common stock had been issued under the 2013 Equity Compensation Plan. Awards under the 2013 Equity Compensation Plan may be made to employees, directors and consultants of the Company. As of October 31, 2014, 8,480,000 options to purchase shares of common stock had been granted, of those options  2,749,162 were exercisable under the 2013 Equity Compensation Plan.
	During the three and nine months ended October 31, 2014 the Company recognized share-based compensation expenses totaling $368,938 and $1,459,032, respectively. The remaining amount of unamortized stock option expense at October 31, 2014 was $2,452,234.
	There were also 333,333 options to purchase shares of common stock outside of the three plans mentioned above, all of which were exercisable as of October 31, 2014.
	The intrinsic value of exercisable and outstanding options at October 31, 2014 and 2013 was $665,000 and $611,833, respectively.

Warrants

Warrants	9 Months Ended
	Oct. 31, 2014
Warrants [Abstract]
Warrants	Note 9 - Warrants
	Transaction with Mother Parkers
	On April 24, 2014, the Company entered into a Subscription Agreement with Mother Parkers Tea & Coffee Inc. (“Mother Parkers” and the “Subscription”).  Pursuant to the Subscription, Mother Parkers purchased 7,333,529 units from the Company, each consisting of (a) one share of the Company's common stock, $0.001 par value per share (the “Shares”); and (b) one (1) warrant to purchase one share of the Company's common stock (the “Warrants” and collectively with the Shares, the “Units”) at a price per Unit equal to the fifty day weighted-average price per share of the Company's common stock on the OTCQB market, for the fifty trading days ending March 7, 2014 (the date the parties first discussed the transactions contemplated by the Subscription), which was $0.3409 (the “Per Unit Price”). The total purchase price paid for the Units was $2,500,000.
						Weighted Average
		Number of		Weighted Average		Remaining Contract
		Shares		Exercise Price		Term (# years)
	Warrants outstanding at February 1, 2014		-	$	-
	Granted		7,333,529		0.34
	Warrants outstanding at October 31, 2014		7,333,529	$	0.34	2.54

Settlement_of_Liabilities_with

Settlement of Liabilities with Ironridge	9 Months Ended
	Oct. 31, 2014
Settlement Of Liabilities With Ironridge [Abstract]
Settlement of Liabilities with Ironridge	Note 10 – Settlement of Liabilities with Ironridge
	Ironridge Transaction #1
	On March 6, 2013, pursuant to an order setting forth a stipulated settlement (“Order #1” and “Stipulation #1”) issued by the Superior Court of the State of California for the County of Los Angeles – Central District (the “Court”), Ironridge Global IV, Ltd. (“Ironridge”), who had previously purchased a total of $1,017,744 in accounts payable and accrued expenses (“Claim #1”) owed by us to various parties, was issued 7,000,000 shares of our common stock (“Initial Issuance #1”) in satisfaction of such accounts payable and accrued expenses, which amount came off our balance sheet and was legally released. The accounts payable and accrued expenses represented amounts originally owed by us to various creditors in connection with trade payables, the purchase of property and equipment, prior credit agreements, and attorneys' fees.
	The shares issued in Initial Issuance #1 were subject to adjustment as provided below:
		•	From the date of Stipulation #1 until that number of consecutive trading days following the Issuance Date required for the aggregate trading volume of the Common Stock to exceed $10,000,000 (“Calculation Period #1”), Ironridge was to retain that number of shares of Common Stock of Initial Issuance #1 (“Final Amount #1”) with an aggregate value equal to (a) $1,068,631 (105% of Claim Amount #1), plus reasonable attorney's fees and expenses, divided by (b) 80% of the following: the closing price of the Common Stock on the trading day immediately preceding the date of entry of Order #1 (which closing price was $0.35 per share), not to exceed the arithmetic average of the individual volume weighted average prices of any five trading days during Calculation Period #1, less $0.01 per share (“Share Price #1”).
		•	If at any time during Calculation Period #1 Initial Issuance #1 was less than any reasonable possible Final Amount #1 or a daily volume weighted average price was below 80% of the closing price on the day before Issuance Date #1, Ironridge could request that the Company reserve and issue additional shares of Common Stock (“True Up Shares”), provided that no additional shares of common stock were requested.
		•	At the end of Calculation Period #1, if the sum of Initial Issuance #1 and any True-Up Shares did not equal the Final Amount #1, adjustments were to be made to the shares of Common Stock issued pursuant to Stipulation #1 and either additional shares were to be issued to Ironridge or Ironridge was required to return shares to the Company for cancellation.
	The Stipulation #1 provided that at no time shall shares of Common Stock be issued to Ironridge and its affiliates which would result in them owning or controlling more than 9.99% of the Company's outstanding Common Stock.  The Company also agreed pursuant to Stipulation #1 that (a) until at least one half of the total trading volume for Calculation Period #1 had traded, the Company would not, directly or indirectly, enter into or effect any split or reverse split of Common Stock; (b) until at least thirty days from the date Order #1 was approved, the Company would not, directly or indirectly, issue any securities pursuant to a Form S-8 registration statement; and (c) until at least six months from the date Order #1 was approved, the Company would not, directly or indirectly, issue or sell any free trading securities for financing purposes (except for shares issuable to TCA Global Credit Master Fund, LP).
	The Calculation Period #1 was satisfied as of June 18, 2013, at which time a final adjustment was made to the number of shares owed to Ironridge. The final number of shares owed was 5,353,512, resulting in 1,646,488 shares of the initial 7,000,000 shares issued being returned by Ironridge and cancelled by the Company in July 2013.
	For the nine months ending October 31, 2014 and 2013, the Company, in connection with the above transaction, recorded a loss on extinguishment of debt in the amount of $1,800,141 and $728,294, respectively, which equaled the difference in the fair value of the shares issued to and the obligations assumed by Ironridge.
	Ironridge Transaction #2
	On May 24, 2013, pursuant to an order setting forth a stipulated settlement (“Order #2” and “Stipulation #2”) issued by the Court, Ironridge, who had previously purchased a total of an additional $1,278,058 in accounts payable and accrued expenses (“Claim #2”) owed by us to various parties, was issued 5,000,000 shares of our common stock (“Initial Issuance #2”) in satisfaction of such accounts payable and accrued expenses, which amount came off our balance sheet and was legally released. The accounts payable and accrued expenses represented amounts originally owed by us to various creditors in connection with trade payables, the purchase of property and equipment, prior credit agreements, and attorneys' fees.
	The shares issued in Initial Issuance #2 were subject to adjustment as provided below:
		•	From the date of Stipulation #2 until that number of consecutive trading days following Issuance Date #2 required for the aggregate trading volume of the Common Stock to exceed $20,000,000 (“Calculation Period #2”), Ironridge will retain that number of shares of Common Stock of the Initial Issuance #2 (“Final Amount #2”) with an aggregate value equal to (a) $1,278,058 (105% of Claim Amount #2), plus reasonable attorney's fees and expenses, divided by (b) 80% of the following: the closing price of the Common Stock on the trading day immediately preceding the date of entry of Order #2 (which closing price was $0.32 per share), not to exceed the arithmetic average of the individual volume weighted average prices of any five trading days during Calculation Period #2, less $0.01 per share (“Share Price #2”) and (b) the positive difference, if any, between (i) $1,019,390 divided by 80% of the average of the lowest five volume weighted average prices during Calculation Period #2, and (ii) $1,019,390 divided by 80% of the average of the lowest five volume weighted average prices during the period from March 4, 2013 to May 24, 2013.
		•	If at any time during Calculation Period #2 Initial Issuance #2 is less than any reasonable possible Final Amount #2 or a daily volume weighted average price is below 80% of the closing price on the day before Issuance Date #2, Ironridge may request that the Company reserve and issue True-Up Shares as soon as possible, and in any event, within one trading day. For each day after Ironridge requests issuance that shares are not, for any reason, received into Ironridge's account in electronic form and fully cleared for trading, Calculation Period #2 shall be extended by one trading day.
		•	At the end of Calculation Period #2, if the sum of Initial Issuance #2 and any True-Up Shares does not equal Final Amount #2, adjustments shall be made to the shares of Common Stock issued pursuant to Stipulation #2 and either additional shares shall be issued to Ironridge or Ironridge shall return shares to the Company for cancellation.
	Stipulation #2 provides that at no time shall shares of Common Stock be issued to Ironridge and its affiliates which would result in them owning or controlling more than 9.99% of the Company's outstanding Common Stock.  The Company also agreed pursuant to Stipulation #2 that (a) until at least one half of the total trading volume for Calculation Period #2 has traded, the Company would not, directly or indirectly, enter into or effect any split or reverse split of Common Stock; (b) until at least thirty days from the date Order #2 is approved, the Company would not, directly or indirectly, issue any securities pursuant to a Form S-8 registration statement; and (c) until at least six months from the date Order #2 is approved, the Company would not, directly or indirectly, issue or sell any free trading securities for financing purposes.
	The Calculation Period #2 was satisfied as of September 12, 2013, at which time a final adjustment was made to the number of shares owed to Ironridge. The final number of shares owed was 5,406,337, resulting in 406,337 additional shares being owed to Ironridge.
	No loss on extinguishment was recorded by the Company, in connection with the above transaction, for the nine months ended October 31, 2014 and 2013.
	Ironridge Transaction #3
	On October 26, 2013, pursuant to an order setting forth a stipulated settlement (“Order #3” and “Stipulation #3”) issued by the Court, Ironridge, who had previously purchased an additional total of $2,499,372 in accounts payable and accrued expenses (“Claim #3”) owed by us to various parties, was issued 5,000,000 shares of our common stock (“Initial Issuance #3”) in satisfaction of such accounts payable and accrued expenses, which amount came off our balance sheet and was legally released. The accounts payable and accrued expenses represented amounts originally owed by us to various creditors in connection with trade payables, the purchase of property and equipment, prior credit agreements, and attorneys' fees.
	The shares issued in Initial Issuance #3 were subject to adjustment as provided below:
		•	From the date of Stipulation #3 until that number of consecutive trading days following Issuance Date #3 required for the aggregate trading volume of the Common Stock to exceed $50,000,000 (“Calculation Period #3”), Ironridge will retain that number of shares of Common Stock of Initial Issuance #3 (“Final Amount #3”) with an aggregate value equal to (a)(i) $2,624,340 (105% of Claim Amount #3), plus reasonable attorney's fees and expenses, (ii) divided by 80% of the following:  the closing price of the Common Stock on the trading day immediately preceding the date of entry of Order #3 (which closing price was $0.50 per share), not to exceed the arithmetic average of the individual volume weighted average prices of any five trading days during Calculation Period #3, less $0.01 per share; and (b) the sum of (i) the positive difference, if any, between (A) $1,358,299.08 divided by 80% of the average of the lowest five individual daily volume weighted average prices during Calculation Period #3, and (B) $1,358,299 divided by 80% of the average of the lowest five individual daily volume weighted average prices during the period from May 24, 2013 to the date of entry of Order #3, and (ii) the positive difference, if any, between (A) the sum of one and a half times Initial Issuance #3, and (B) the number of shares otherwise owed pursuant to the foregoing.
		•	If at any time during Calculation Period #3 Initial Issuance #3 is less than any reasonable possible Final Amount #3 or a daily volume weighted average price is below 80% of the closing price on the day before Issuance Date #3, Ironridge may request that the Company reserve and issue True-Up Shares as soon as possible, and in any event, within one trading day. For each day after Ironridge requests issuance that shares are not, for any reason, received into Ironridge's account in electronic form and fully cleared for trading, Calculation Period #3 shall be extended by one trading day.
		•	At the end of Calculation Period #3, if the sum of Initial Issuance #3 and any True-Up Shares does not equal Final Amount #3, adjustments shall be made to the shares of Common Stock issued pursuant to Stipulation #3 and either additional shares shall be issued to Ironridge or Ironridge shall return shares to the Company for cancellation. Stipulation #3 provides that at no time shall shares of Common Stock be issued to Ironridge and its affiliates which would result in them owning or controlling more than 9.99% of the Company's outstanding Common Stock and with regard to at least 5% of Final Amount #3, Ironridge shall not sell any shares of Common Stock issuable in connection with such amount until at least six months after entry of Order #3.  We also agreed pursuant to Stipulation #3 that (a) until at least one half of the total trading volume for Calculation Period #3 has traded, we would not, directly or indirectly, enter into or effect any split or reverse split of our Common Stock; and (b) until at least thirty days from the date Order #3 is approved, we would not, directly or indirectly, issue any securities pursuant to a Form S-8 registration statement.  Until at least 180 days after the end of Calculation Period #3, (a) we agreed that we would not issue, sell or agree to issue or sell any securities to any person other than Ironridge or its affiliates, except for:  (A) common stock, options or warrants to employees, officers, consultants or directors pursuant to Employee Stock Ownership Plans, or (B) restricted common stock, in transactions with strategic industry, business or operating partners that provide benefits other than the investment of funds, issued at a fixed price not subject to any adjustment, reset or variable element of any kind.
	Through October 31, 2014, the Company, in connection with the above transaction, recorded an estimated loss on extinguishment of debt in the amount of $3,931,134 which equaled the difference in the fair value of the shares issued and the obligations assumed by Ironridge.The Company issued 3,853,555 shares in August 2014 and 5,000,000 shares in final settlement of the transaction on September 15, 2014.  As of October 31, 2014 there was no remaining liability to Ironridge.
	Effective September 12, 2014, the Company and Ironridge agreed to a Stipulation to Modify Prior Order For Approval of Stipulation For Settlement of Claims and an Order Modifying Prior Order For Approval of Stipulation For Settlement of Claims (collectively, the “Settlement”) with the Court, pursuant to which the parties agreed to settle all outstanding obligations of the Company to issue additional shares of common stock to Ironridge in connection with further true-ups under Order #3 and Stipulation #3 in consideration for the issuance to Ironridge of 5,000,000 shares of common stock. As a result of the Settlement, no additional shares will be owed by the Company to Ironridge and the restrictions on the Company's ability to sell and issue additional shares of common stock (as described above) in connection with Order #3 and Stipulation #3 or otherwise were terminated.

Commitments_and_Contingencies

Commitments and Contingencies	9 Months Ended
	Oct. 31, 2014
Commitments and Contingencies [Abstract]
Commitments and Contingencies	Note 11 – Commitments and Contingencies
	The Company's commitments and contingencies include the usual claims and obligations of a wholesaler and distributor of coffee products in the normal course of a business. The Company may be, from time to time, involved in legal proceedings incidental to the conduct of its business. The Company is not involved in any litigation or legal proceedings as of October 31, 2014, which would be deemed material.
	On June 25, 2013, and effective August 1, 2013, the Company entered into a lease agreement for office space located at 4730 Tejon Street, Denver, Colorado 80211.  The office space encompasses approximately 4,800 square feet.  The lease has a term of 36 months expiring on July 31, 2016, provided that the Company has two additional three year options to renew the lease after the end of the initial term.  Rent during the first three year option period escalates at the rate of 4% per year (starting with the last monthly rental cost of the initial term of the agreement, described below), and rent during the second three year option period will be at a rental cost mutually agreed by the Company and the landlord.  Rent due under the initial term of the agreement is as follows:
		•	$8,172 per month from August 1, 2014 to July 31, 2015;
		•	$8,499 per month from August 1, 2015 to July 31, 2016; and
		•	$8,839 per month from August 1, 2016 to July 31, 2017.
	Effective August 1, 2013, in connection with the Company's entry into the office space lease described above, the Company moved its principal place of business to Denver, Colorado.

Concentration_of_sales_and_seg

Concentration of sales and segmented disclosure	9 Months Ended
	Oct. 31, 2014
Concentration of sales and segmented disclosure [Abstract]
Concentration of sales and segmented disclosure	Note 12 - Concentration of sales and segmented disclosure:
	For the three months ended October 31, 2014, the majority of the Company's revenue was generated from various customers – two customers (who are distributors of our products) consisted of 53% of our revenues with no other customer contributing more than 10% of our total revenues in the period.  The two customers with sales greater than 10% of revenues were: United Natural Foods Inc. (30%) and Kehe (23%).
	For the nine months ended October 31, 2014, the majority of the Company's revenue was generated from various customers – three customers (who are distributors of our products) consisted of 51% of our revenues with no other customer contributing more than 10% of our total revenues in the period.  The three customers with sales greater than 10% of revenues were: United Natural Foods Inc. (27%), Mother Parker's Tea and Coffee (12%) and Kehe (12%).

Subsequent_Events

Subsequent Events	9 Months Ended
	Oct. 31, 2014
Subsequent Events [Abstract]
Subsequent Events	Note 13 – Subsequent Events
	Management evaluated all subsequent events through the date that the financial statements were filed with the Securities and Exchange Commission, and concluded that no additional subsequent events have occurred that would require recognition in the financial statements or disclosure in the notes to the financial statements.
	On December 4, 2014, the Company's Board of Directors awarded bonuses of $50,000 to each of Anh Tran, Brent Toevs, and Rohan Marley for services rendered during the 2015 fiscal year as officers and directors of the company. The bonuses were paid via the issuance of 263,157 shares of common stock to each of Messrs. Tran, Toevs and Marley which shares were issued pursuant to the Company's 2012 Stock Incentive Plan and as free trading pursuant to the Company's Form S-8 Registration Statement, filed with the Securities and Exchange Commission on November 13, 2012 and amended on October 17, 2013.

Business_Overview_and_Summary_1

Business Overview and Summary of Accounting Policies (Policies)	9 Months Ended
	Oct. 31, 2014
Business Overview and Summary of Accounting Policies [Abstract]
Reclassifications	Reclassifications. Certain prior period amounts have been reclassified to conform to the current period presentation for comparative purposes.
Use of Estimates in Financial Statement Preparation	Use of Estimates in Financial Statement Preparation. The preparation of financial statements in conformity with accounting principles generally accepted in the U.S. (“GAAP”) requires management to make estimates and assumptions that affect the reported amounts of assets, liabilities, revenues and expenses, as well as certain financial statement disclosures. While management believes that the estimates and assumptions used in the preparation of the financial statements are appropriate, actual results could differ from those estimates.
Fair Value	Fair Value. The Company has adopted a single definition of fair value, a framework for measuring fair value and expanded disclosures concerning fair value. In this valuation, the exchange price is the price in an orderly transaction between market participants to sell an asset or transfer a liability at the measurement date and fair value is a market-based measurement and not an entity-specific measurement.
	The Company utilizes the following hierarchy in fair value measurements:
	•	Level 1 – Inputs use quoted prices in active markets for identical assets or liabilities that the Company has the ability to access.
	•	Level 2 – Inputs use other inputs that are observable, either directly or indirectly. These inputs include quoted prices for similar assets and liabilities in active markets as well as other inputs such as interest rates and yield curves that are observable at commonly quoted intervals.
	•	Level 3 – Inputs are unobservable inputs, including inputs that are available in situations where there is little, if any, market activity for the related asset or liability.
Cash	Cash. The Company considers all highly liquid investments with original maturities of three months or less to be cash equivalents. As of October 31, 2014, the Company had no cash equivalents. Additionally, no interest income was recognized for the three and nine months ended October 31, 2014, respectively. As of October 31, 2014, the Company held no auction rate securities.
Revenue Recognition	Revenue Recognition. Revenue is derived from the sale of coffee products and is recognized on a gross basis upon shipment. All revenue is recognized when (i) persuasive evidence of an arrangement exists; (ii) the service or sale is completed; (iii) the price is fixed or determinable; and (iv) the ability to collect is reasonably assured.
	The Company utilizes third parties for the production and fulfillment of orders placed by customers. The Company, acting as principal, takes title to the product and assumes the risks of ownership; including, the risks of loss for collection, delivery and returns.
Allowance for Doubtful Accounts	Allowance for Doubtful Accounts.  The Company does not require collateral from its customers with respect to accounts receivable. The Company determines any required allowance by considering a number of factors, including the length of time accounts receivable are past due. The Company's policy is to provide reserves for accounts receivable when they become uncollectible. Historically, the Company has experienced minimal losses from collections.  Accordingly, the Company has determined that no allowance for doubtful accounts was required at October 31, 2014.
Inventories	Inventories. Inventories are stated at the lower of cost or market. Cost is computed using weighted average cost on a first-in, first-out basis. Inventories on hand are evaluated on an on-going basis to determine if any items are obsolete or in excess of future needs. Items determined to be obsolete are reserved for. The Company provides for the possible inability to sell its inventories by providing an excess inventory reserve. As of October 31, 2014, the Company determined that no reserve was required.
Property and Equipment	Property and Equipment. Equipment is stated at cost less accumulated depreciation and amortization. Maintenance and repairs, as incurred, are charged to expense. Renewals and enhancements which extend the life or improve existing equipment are capitalized. Upon disposition or retirement of equipment, the cost and related accumulated depreciation are removed and any resulting gain or loss is reflected in operations. Depreciation is provided using the straight-line method over the estimated useful lives of the assets, which are three years.
	Depreciation was $26,227 and $75,045­­ for the three and nine months ending October 31, 2014, respectively. Depreciation was $3,251 and $7,003 for the three and nine months ending October 31, 2013, respectively.
Impairment of Long-Lived Assets	Impairment of Long-Lived Assets. Long-lived assets consist primarily of a license agreement that was recorded at the estimated cost to acquire the asset. The license agreement is reviewed for impairment when events or changes in circumstances indicate that the carrying amount of such assets may not be recoverable. Determination of recoverability is based on an estimate of undiscounted future cash flows resulting from the use of the asset and its eventual disposition. In the event that such cash flows are not expected to be sufficient to recover the carrying amount of the assets, the assets are written down to their estimated fair values. Management evaluated the carrying value of the license and determined that no impairment existed at January 31, 2014 or 2013.
Stock-Based Compensation	Stock-Based Compensation.   Pursuant to the provisions of Financial Accounting Standards Board (“FASB”) Accounting Standards Codification (“ASC”) 718-10, “Compensation – Stock Compensation,” which establishes accounting for equity instruments exchanged for employee service, we utilize the Black-Scholes option pricing model to estimate the fair value of employee stock option awards at the date of grant, which requires the input of highly subjective assumptions, including expected volatility and expected life. Changes in these inputs and assumptions can materially affect the measurement of estimated fair value of our share-based compensation. These assumptions are subjective and generally require significant analysis and judgment to develop. When estimating fair value, some of the assumptions will be based on, or determined from, external data and other assumptions may be derived from our historical experience with stock-based payment arrangements. The appropriate weight to place on historical experience is a matter of judgment, based on relevant facts and circumstances.
Goodwill	Goodwill. Goodwill arose from our BikeCaffe acquisition and Black Rock Beverage Services asset purchase and is recorded as the difference, if any, between the aggregate consideration paid for an acquisition and the fair value of the net tangible and intangible assets acquired. In performing our goodwill impairment analysis, we first assess qualitative factors to determine whether it is more likely than not that the fair value of our single reporting unit is less than its carrying amount. If we conclude that it is more likely than not that the fair value of a reporting unit is less than its carrying amount, we conduct a two-step goodwill impairment test. The first step of the impairment test involves comparing the estimated fair value of our single reporting unit with its carrying value, including goodwill. If the carrying amount of the reporting unit exceeds the reporting unit's fair value, we perform the second step of the analysis, which involves comparing the implied fair value of the reporting unit's goodwill with the carrying value of that goodwill, the difference of which represents the impairment loss. The determination of the reporting unit's fair value requires significant judgment and is based on management's best estimate. We generally use valuation techniques based on our market capitalization and multiples of revenue for similar companies. In addition, management may consider the reporting unit's expected future earnings, and a control premium, which is the amount that a buyer is willing to pay over the current market price of a company as indicated by the traded price per share (i.e., market capitalization), in order to acquire a controlling interest.
	Common stock issued for services to non-employees is valued at (i) the market value of the stock on the date of issuance or (ii) the value of the services, whichever is more clearly determinable. If the total value exceeds the par value of the stock issued, the value in excess of the par value is added to the additional paid-in-capital account. We estimate volatility of our publicly-listed common stock by considering historical stock volatility.
Income Taxes	Income Taxes. The Company follows ASC 740, Income Taxes. Deferred tax assets or liabilities are recorded to reflect the future tax consequences of temporary differences between the financial reporting basis of assets and liabilities and their tax basis at each reporting period. These amounts are adjusted, as appropriate, to reflect enacted changes in tax rates expected to be in effect when the temporary differences reverse. A valuation allowance is provided when it is more likely than not that some portion or all of a deferred tax asset will not be realized.
Earnings or Loss Per Common Share	Earnings or Loss Per Common Share. Basic earnings per common share equals net earnings or loss divided by the weighted average of shares outstanding during the year. Diluted earnings per share includes the impact on dilution from all contingently issuable shares, including options, warrants and convertible securities. The common stock equivalents from contingent shares are determined by the treasury stock method. The Company incurred a net loss for the three and nine months ended October 31, 2014 and 2013, respectively. The number of shares excluded due to being antidilutive at October 31, 2014 was 14,141,025 shares.
Recently Issued Accounting Pronouncements	Recently Issued Accounting Pronouncements. Accounting standards that have been issued by the FASB or other standards setting bodies that do not require adoption until a future date are being evaluated by the Company to determine whether adoption will have a material impact on the Company's financial statements.

Inventories_Tables

Inventories (Tables)	9 Months Ended
	Oct. 31, 2014
Inventories [Abstract]
Schedule of inventory	Inventories were comprised of:
		October 31,		January 31,
		2014		2014
	Finished Goods - Coffee	$	64,556	$	354,932
		$	64,556	$	354,932

Intangible_Assets_Tables

Intangible Assets (Tables)	9 Months Ended
	Oct. 31, 2014
Intangible Assets [Abstract]
Schedule of license agreements	Amortization expense consists of the following:
		October 31,		January 31,
		2014		2014
	License Agreement	$	730,000	$	730,000
	Intangible assets		49,900		49,900
	Total	$	779,900	$	779,900
	Accumulated amortization		-116,984		-75,374
	Intangibles subject to amortization	$	662,916	$	704,526
	Goodwill		88,162		88,162
	Intangible assets	$	751,078	$	792,688
Schedule of amortization expense	Amortization expense consists of the following:
		Three Months Ended October 31,				Nine  Months Ended October 31,
		2014		2013		2014		2013
	License Agreement	$	12,169	$	12,166	$	36,500	$	36,500
	Intangible assets		2,612		-		5,110		-
	Total Intangible Amortization Expense	$	14,781	$	12,166	$	41,610	$	36,500
Schedule of future amortization expense	Years Ending January 31,
	2015	$	12,167
	2016		49,915
	2017		49,915
	2018		49,915
	2019		49,915
	Thereafter		451,089
	Total	$	662,916

Stock_Options_Tables

Stock Options (Tables)	9 Months Ended
	Oct. 31, 2014
Stock Options [Abstract]
Schedule of Stock Option Activity	Activity in stock options during the nine month period ended October 31, 2014
		Number of			Weighted Average			Remaining Contract
		Shares			Exercise Price			Term (# years)
	Outstanding at February 1, 2014		17,260,000		$	0.35
	Granted		820,000			-
	Exercised		(50,000	)		(0.16	)
	Forfeited and canceled		-200,000			-
	Outstanding at October 31, 2014		17,830,000		$	0.35			3.55
	Exercisable at October 31, 2014		9,965,829		$	0.34			3.28

Warrants_Tables

Warrants (Tables)	9 Months Ended
	Oct. 31, 2014
Warrants [Abstract]
Schedule of warrants						Weighted Average
		Number of		Weighted Average		Remaining Contract
		Shares		Exercise Price		Term (# years)
	Warrants outstanding at February 1, 2014		-	$	-
	Granted		7,333,529		0.34
	Warrants outstanding at October 31, 2014		7,333,529	$	0.34	2.54

Business_Overview_and_Summary_2

Business Overview and Summary of Accounting Policies (Details) (USD $)	3 Months Ended		9 Months Ended
	Oct. 31, 2014	Oct. 31, 2013	Oct. 31, 2014	Oct. 31, 2013
Business Overview and Summary of Accounting Policies [Abstract]
Cash equivalents
Depreciation Expense	$26,227	$3,251	$75,045	$7,003
Number of shares excluded due to being antidilutive			14,141,025

Going_Concern_and_Liquidity_De

Going Concern and Liquidity (Details) (USD $)	3 Months Ended		9 Months Ended
	Oct. 31, 2014	Oct. 31, 2013	Oct. 31, 2014	Oct. 31, 2013	Jan. 31, 2014
Going Concern And Liquidity [Abstract]
Net loss	$2,939,838	$1,378,551	$7,868,113	$2,512,277
Accumulated deficit	$21,630,961		$21,630,961		$13,762,848

Inventories_Details

Inventories (Details) (USD $)	Oct. 31, 2014	Jan. 31, 2014
Inventories [Abstract]
Finished Goods - Coffee	$64,556	$354,932
Total inventory	$64,556	$354,932

Intangible_Assets_Schedule_of_

Intangible Assets (Schedule of Net Book Value of Intangible Assets) (Details) (USD $)	Oct. 31, 2014	Jan. 31, 2014
Intangible Assets [Abstract]
License Agreement	$730,000	$730,000
Intangible assets	49,900	49,900
Total	779,900	779,900
Accumulated amortization	-116,984	-75,374
Total Intangibles subject to amortization	662,916	704,526
Goodwill	88,162	88,162
Intangible assets	$751,078	$792,688

Intangible_Assets_Schedule_of_1

Intangible Assets (Schedule of Amortization Expense) (Details) (USD $)	3 Months Ended		9 Months Ended
	Oct. 31, 2014	Oct. 31, 2013	Oct. 31, 2014	Oct. 31, 2013
Finite-Lived Intangible Assets [Line Items]
Intangible Amortization Expense	$14,781	$12,166	$41,610	$36,500
License Agreements [Member]
Finite-Lived Intangible Assets [Line Items]
Intangible Amortization Expense	12,169	12,166	36,500	36,500
Intangible asset, useful life			15 years	15 years
Intangible Assets [Member]
Finite-Lived Intangible Assets [Line Items]
Intangible Amortization Expense	$2,612		$5,110
Intangible asset, useful life			10 years	10 years

Intangible_Assets_Schedule_of_2

Intangible Assets (Schedule of Future Amortization Expense) (Details) (USD $)	Oct. 31, 2014	Jan. 31, 2014
Years Ending January 31,
2015	$12,167
2016	49,915
2017	49,915
2018	49,915
2019	49,915
Thereafter	451,089
Total Intangibles subject to amortization	$662,916	$704,526

Notes_Payable_Details

Notes Payable (Details) (USD $)	3 Months Ended	1 Months Ended
	Jun. 18, 2013	Oct. 31, 2012	Oct. 19, 2012
Ironridge Transaction #1 Notes Payable [Member]
Debt Instrument [Line Items]
Outstanding liabilities related to shares issued for debt purchased by Ironridge Global IV	$100,000
Shares issued for debt purchased by Ironridge	588,235
Revolving Note [Member]
Debt Instrument [Line Items]
Maximum borrowing capacity			2,000,000
Amount borrowed			$350,000
Agreement date		19-Oct-12
Maturity date		18-Oct-13
Interest rate			12.00%
Interest rate when in default		18.00%

Related_Party_Transactions_Det

Related Party Transactions (Details) (Marley Coffee Ltd - Rohan Marley [Member], USD $)	9 Months Ended
	Oct. 31, 2014	Oct. 31, 2013	Jan. 31, 2014
Marley Coffee Ltd - Rohan Marley [Member]
Related Party Transaction [Line Items]
Purchase from related parties	$290,258	$768,960
Ownership percentage in Marley Coffee Ltd.	25.00%		25.00%

Stock_Options_Narrative_Detail

Stock Options (Narrative) (Details) (USD $)	3 Months Ended	9 Months Ended
	Oct. 31, 2014	Oct. 31, 2014	Oct. 31, 2013	Jan. 31, 2014	Aug. 05, 2011	Oct. 14, 2012	Sep. 10, 2013
Share-based Compensation Arrangement by Share-based Payment Award [Line Items]
Exercisable	9,965,829	9,965,829
Options outstanding	17,830,000	17,830,000		17,260,000
Share-based compensation	$368,938	$1,459,032	$741,104
Remaining amount of unamortized stock option expense	2,452,234	2,452,234
Number of options exercisable outside the three plans	333,333	333,333
Intrinsic value of stock options outstanding	665,000	665,000	611,833
Intrinsic value of stock options outstanding	$665,000	$665,000	$611,833
2011 Equity Compensation Plan [Member]
Share-based Compensation Arrangement by Share-based Payment Award [Line Items]
Number of shares authorized under equity compensation plan					20,000,000
Number of options granted	3,666,667	3,666,667
2012 Equity Compensation Plan [Member]
Share-based Compensation Arrangement by Share-based Payment Award [Line Items]
Number of shares authorized under equity compensation plan						12,000,000
Number of stock options issued		5,649,812
Number of options granted	5,350,000	5,350,000
Exercisable	3,216,667	3,216,667
2013 Equity Compensation Plan [Member]
Share-based Compensation Arrangement by Share-based Payment Award [Line Items]
Number of shares authorized under equity compensation plan							12,000,000
Number of stock options issued		8,480,000
Number of options granted	8,480,000	8,480,000
Exercisable	2,749,162	2,749,162

Stock_Options_Schedule_of_Stoc

Stock Options (Schedule of Stock Option Activity) (Details) (USD $)	9 Months Ended
	Oct. 31, 2014
Number of shares:
Outstanding, beginning	17,260,000
Granted	820,000
Exercised	-50,000
Forfeited and canceled	-200,000
Outstanding, ending	17,830,000
Exercisable	9,965,829
Weighted-Average Exercise Price
Outstanding, beginning	$0.35
Granted
Exercised	($0.16)
Forfeited and canceled
Outstanding, ending	$0.35
Exercisable	$0.34
Weighted Average Remaining Contractual Term:
Weighted Average Remaining Contractual Term of Options outstanding	3 years 6 months 18 days
Weighted Average Remaining Contractual Term of Options exercisable	3 years 3 months 11 days

Warrants_Narrative_Details

Warrants (Narrative) (Details) (USD $)	0 Months Ended
	Apr. 24, 2014	Oct. 31, 2014	Jan. 31, 2014
Warrants [Line Items]
Par value of shares of common stock that can be purchased with each unit (in dollars per share)		$0.00	$0.00
Subscription Agreement with Mother Parkers Tea & Coffee Inc. [Member]
Warrants [Line Items]
Units issued	7,333,529
Number of shares of common stock that can be purchased with each unit	1
Par value of shares of common stock that can be purchased with each unit (in dollars per share)	$0.00
Number of warrants that can be purchased with each unit	1
Number of shares of common stock that can be purchased with one warrants	1
Period used to calculate weighted-average price per share of the Company's common stock for issuance of units	50 days
Per Unit Price (in dollars per share)	$0.34
Total purchase price paid by counterparty	$2,500,000

Warrants_Schedule_of_Warrants_

Warrants (Schedule of Warrants) (Details) (Subscription Agreement with Mother Parkers Tea & Coffee Inc. [Member], USD $)	9 Months Ended
	Oct. 31, 2014
Subscription Agreement with Mother Parkers Tea & Coffee Inc. [Member]
Number of Shares
Warrants outstanding at the beginning of the period
Granted	7,333,529
Warrants outstanding at the end of the period	7,333,529
Weighted Average Exercise Price
Warrants outstanding at the beginning of the period
Granted	$0.34
Warrants outstanding at the end of the period	$0.34
Weighted Average Remaining Contract Term
Warrants outstanding at the end of the period	2 years 6 months 14 days

Settlement_of_Liabilities_with1

Settlement of Liabilities with Ironridge (Details) (USD $)	9 Months Ended		3 Months Ended		0 Months Ended	1 Months Ended	12 Months Ended
	Oct. 31, 2014	Oct. 31, 2013	Jun. 18, 2013	Sep. 12, 2013	Sep. 15, 2014	Aug. 31, 2014	Oct. 31, 2014	Jan. 31, 2014	Mar. 06, 2013	24-May-13	Sep. 12, 2014	Oct. 26, 2013
Loss on settlement of liabilities		$1,120,593
Shares Due To Ironridge								369,589
Ironridge Transaction #1 [Member]
Accounts payable and accrued expenses purchased by Ironridge Global IV			1,017,744
Shares issued for settlement of debt			7,000,000
Aggregate trading volume amount, not to exceed			10,000,000
Aggregate value of initial issuance			1,068,631
Percentage of claim amount			105.00%
Closing price of Company's stock									$0.35
Share price reduction used in calculation									$0.01
Percentage of closing price									80.00%
Maximum percentage ownership by Ironbridge and its affiliates									9.99%
Number of common shares owed			5,353,512
Number of shares to be returned by Ironridge			1,646,488
Loss on settlement of liabilities	1,800,141	728,294
Ironridge Transaction #2 [Member]
Accounts payable and accrued expenses purchased by Ironridge Global IV				1,278,058
Shares issued for settlement of debt				5,000,000
Aggregate trading volume amount, not to exceed				20,000,000
Aggregate value of initial issuance				1,278,058
Percentage of claim amount				105.00%
Closing price of Company's stock										$0.32
Share price reduction used in calculation										$0.01
Percentage of closing price										80.00%
Amount used in settlement calculation										1,019,390
Maximum percentage ownership by Ironbridge and its affiliates										9.99%
Number of common shares owed				5,406,337
Number of shares owed to Ironridge				406,337
Loss on settlement of liabilities
Ironridge Transaction #3 [Member]
Accounts payable and accrued expenses purchased by Ironridge Global IV							2,499,372
Shares issued for settlement of debt					5,000,000	3,853,555	5,000,000
Aggregate trading volume amount, not to exceed							50,000,000
Aggregate value of initial issuance							2,624,340
Percentage of claim amount							105.00%
Closing price of Company's stock												$0.50
Share price reduction used in calculation												$0.01
Percentage of closing price												80.00%
Amount used in settlement calculation												1,358,299
Maximum percentage ownership by Ironbridge and its affiliates												9.99%
Percentage of restricted shares												5.00%
Loss on settlement of liabilities							$3,931,134
Number of common shares dismissed in litigation settlement											5,000,000

Commitments_and_Contingencies_

Commitments and Contingencies (Details) (Building located at 4730 Tejon Street, Denver, Colorado 80211 [Member], USD $)	9 Months Ended
	Oct. 31, 2014
	sqft
Building located at 4730 Tejon Street, Denver, Colorado 80211 [Member]
Operating Leased Assets [Line Items]
Lease expiration date	31-Jul-16
Square footage of building held under operating lease agreement	4,800
Lease term	36 months
Annual rental increase percentage during the first three years per terms of lease agreement	4.00%
Monthly rent amount due from August 1, 2014 to July 31, 2015	$8,172
Monthly rent amount due from August 1, 2015 to July 31, 2016	8,499
Monthly rent amount due from August 1, 2016 to July 31, 2017	$8,839

Concentration_of_sales_and_seg1

Concentration of sales and segmented disclosure (Details) (Revenue [Member])	3 Months Ended	9 Months Ended
	Oct. 31, 2014	Oct. 31, 2014
Concentration Risk [Line Items]
Concentration percentage	53.00%	51.00%
United Natural Foods, Inc. [Member]
Concentration Risk [Line Items]
Concentration percentage	30.00%	27.00%
Mother Parker's Tea and Coffee [Member]
Concentration Risk [Line Items]
Concentration percentage		12.00%
Kehe [Member]
Concentration Risk [Line Items]
Concentration percentage	23.00%	12.00%

Subsequent_Events_Details

Subsequent Events (Details) (Subsequent Event [Member], USD $)	0 Months Ended
	Dec. 04, 2014
Anh Tran [Member]
Subsequent Event [Line Items]
Bonuses awarded via the issuance of shares of common stock	$50,000
Shares of common stock for payment of bonuses	263,157
Brent Toevs [Member]
Subsequent Event [Line Items]
Bonuses awarded via the issuance of shares of common stock	50,000
Shares of common stock for payment of bonuses	263,157
Rohan Marley [Member]
Subsequent Event [Line Items]
Bonuses awarded via the issuance of shares of common stock	$50,000
Shares of common stock for payment of bonuses	263,157