Jammin Java (JAMN) 10-K1 May 152015 FY Annual reportFinancial data

Company Profile

Document_and_Entity_Informatio

Document and Entity Information (USD $)	12 Months Ended
Document and Entity Information (USD $)	Jan. 31, 2015	1-May-15	Jul. 31, 2014
Document And Entity Information [Abstract]
Entity Registrant Name	JAMMIN JAVA CORP.
Trading Symbol	JAMN
Entity Central Index Key	1334586
Document Type	10-K
Document Period End Date	31-Jan-15
Amendment Flag	FALSE
Current Fiscal Year End Date	-30
Entity Well-known Seasoned Issuer	No
Entity Voluntary Filers	No
Entity Current Reporting Status	Yes
Entity Filer Category	Smaller Reporting Company
Entity Public Float			$24,106,115
Entity Common Stock, Shares Outstanding		125,545,910
Document Fiscal Year Focus	2015
Document Fiscal Period Focus	FY

BALANCE_SHEETS

BALANCE SHEETS (USD $)	Jan. 31, 2015	Jan. 31, 2014
Current Assets:
Cash and cash equivalents	$443,189	$857,122
Accounts receivable	1,154,252	1,085,947
Notes receivable - related party		2,724
Inventory	197,581	354,932
Prepaid expenses	18,986	1,163,914
Other current assets	3,784	41,430
Total Current Assets	1,817,792	3,506,069
Property and equipment, net	381,248	440,194
Intangible assets, net	734,753	792,688
Other assets	23,567	15,716
Total Assets	2,957,360	4,754,667
Current Liabilities:
Accounts payable	2,492,900	1,181,510
Payable to Ironridge in common shares		369,589
Accrued expenses	477,229	123,856
Accrued royalty and other expenses - related party	81,078	219,799
Notes payable		4,965
Total Current Liabilities	3,051,207	1,899,719
Total Liabilities	3,051,207	1,899,719
Stockholders' Equity:
Common stock, $.001 par value, 5,112,861,525 shares authorized; 124,691,748 and 104,085,210 shares issued and outstanding, as of January 31, 2015 and January 31, 2014, respectively	124,692	103,166
Additional paid-in-capital	23,825,294	16,514,630
Accumulated deficit	-24,043,833	-13,762,848
Total Stockholders' Equity (Deficit)	-93,847	2,854,948
Total Liabilities and Stockholders' Equity	$2,957,360	$4,754,667

BALANCE_SHEETS_Parenthetical

BALANCE SHEETS (Parenthetical) (USD $)	Jan. 31, 2015	Jan. 31, 2014
BALANCE SHEETS [Abstract]
Common stock, par value	$0.00	$0.00
Common stock, shares authorized	5,112,861,525	5,112,861,525
Common stock, shares issued	124,691,748	104,085,210
Common stock, shares outstanding	124,691,748	104,085,210

STATEMENTS_OF_OPERATIONS

STATEMENTS OF OPERATIONS (USD $)	12 Months Ended
STATEMENTS OF OPERATIONS (USD $)	Jan. 31, 2015	Jan. 31, 2014
STATEMENTS OF OPERATIONS [Abstract]
Revenue:	$9,569,791	$6,077,956
Discounts and allowances	-668,424	-433,745
Net revenue	8,901,367	5,644,211
Cost of sales:
Cost of sales products	6,955,321	4,940,546
Total cost of sales	6,955,321	4,940,546
Gross Profit	1,946,046	703,665
Operating Expenses:
Compensation and benefits	4,465,889	2,298,951
Selling and marketing	3,150,274	1,012,789
General and administrative	2,807,296	1,931,947
Total operating expenses	10,423,459	5,243,687
Other income (expense):
Other income (expense)	-1,799,543	-2,055,584
Interest expense	-4,029	-108,424
Total other income (expense)	-1,803,572	-2,164,008
Net Loss	($10,280,985)	($6,704,030)
Net loss per share:
Basic and diluted loss per share	($0.09)	($0.07)
Weighted average common shares outstanding - basic and diluted	120,201,082	93,430,025

STATEMENTS_OF_STOCKHOLDERS_EQU

STATEMENTS OF STOCKHOLDERS' EQUITY (DEFICIT) (USD $)		Total	Common Stock [Member]	Common Stock Shares To Be Issued [Member]	Paid-In Capital [Member]	Accumulated Deficit [Member]
STATEMENTS OF STOCKHOLDERS' EQUITY (DEFICIT) (USD $)		USD ($)	USD ($)	Common Stock Shares To Be Issued [Member]	USD ($)	USD ($)
Balance at Jan. 31, 2013		$101,570	$79,377		$7,081,011	($7,058,818)
Balance, shares at Jan. 31, 2013			79,373,546
Issuance of common stock for services		1,344,202	3,505		1,340,697
Issuance of common stock for services, shares			3,505,914
Issuance of common stock for cash		246,000	647		245,353
Issuance of common stock for cash, shares			647,137
Issuance of common stock for asset purchase agreements		171,118	408		170,710
Issuance of common stock for asset purchase agreements, shares			250,000	158,039
Shares issued to Ironridge		6,610,664	19,129		6,591,535
Shares issued to Ironridge, shares			19,877,591
Cancellation of TCA shares		-100,000			-100,000
Cancellation of TCA shares, shares			-588,235
Exercise of stock options		24,000	100		23,900
Exercise of stock options, shares			100,000	50,000
Option expense		1,161,424			1,161,424
Shares issued for services (subsequently rescinded)	[1]		919,257
Net loss		-6,704,030				-6,704,030
Balance at Jan. 31, 2014		2,854,948	103,166		16,514,630	-13,762,848
Balance, shares at Jan. 31, 2014			104,085,210	208,039
Issuance of common stock for services		427,442	1,764		425,678
Issuance of common stock for services, shares			1,764,356
Issuance of common stock for cash		2,500,000	7,334		2,492,666
Issuance of common stock for cash, shares			7,333,529
Shares issued to Ironridge		2,539,753	12,220		2,527,533
Shares issued to Ironridge, shares			12,219,871
Shares to be issued to Black Rock Beverage			158		-158
Shares to be issued to Black Rock Beverage, shares		158,039	158,039	-158,039
Exercise of stock options			50		-50
Exercise of stock options, shares			50,000	-50,000
Option expense		1,864,995			1,864,995
Shares issued for services (subsequently rescinded)	[1]		-919,257
Net loss		-10,280,985				-10,280,985
Balance at Jan. 31, 2015		($93,847)	$124,692		$23,825,294	($23,842,935)
Balance, shares at Jan. 31, 2015			124,691,748

[1]	Shares were issued as consideration for a consulting agreement that was subsequently rescinded and the shares were returned in March 2014. No amount has been recorded to common stock or additional paid-in capital for these shares due to the rescission.

STATEMENTS_OF_CASH_FLOWS

STATEMENTS OF CASH FLOWS (USD $)	12 Months Ended
STATEMENTS OF CASH FLOWS (USD $)	Jan. 31, 2015	Jan. 31, 2014
Cash Flows From Operating Activities:
Net loss	($10,280,985)	($6,704,030)
Adjustments to reconcile net loss to net cash provided by (used in) operating activities:
Common stock issued for services	427,442	1,344,202
Shared-based employee compensation	1,864,995	1,161,424
Depreciation	115,372	32,421
Provision for bad debts	100,000
Amortization of license agreement	46,292	42,147
Amortization of intangible assets	11,643	8,894
Amortization of debt discount and deferred financing costs		43,490
Loss on settlement of liabilities	1,957,312	1,736,194
Changes in operating assets and liabilities:
Accounts receivable	-68,305	-670,226
Notes receivable - related party	2,724	-2,724
Inventory	157,351	-279,276
Prepaid expenses and other current assets	1,182,574	-1,007,693
Other assets - long term	-7,851	-15,716
Accounts payable	1,311,390	5,562,906
Accounts payable - related party		-2,258
Accrued expenses	353,373	31,270
Accrued royalty and other expenses - related party	-138,721	189,726
Bank Overdraft		-8,931
Derivative liability		-120,006
Net cash provided by (used in) operating activities	-2,965,394	1,341,814
Cash Flows From Investing Activities:
Purchases of property and equipment	56,426	-445,510
Acquisition of business, net of cash received		-50,000
Investment in restricted cash		65,382
Net cash provided by (used in) investing activities	56,426	-430,128
Cash Flows From Financing Activities:
Common stock issued for cash	2,500,000	246,000
Exercise of stock options		24,000
Repayment of notes payable - related party		-11,825
Advances from related parties		2,371
Repayment of promissory note, net of financing costs		-350,000
Financing on short term debt	-4,965	34,890
Net cash provided by (used in) financing activities	2,495,035	-54,564
Net change in cash and cash equivalents	-413,933	857,122
Cash and cash equivalents at beginning of year	857,122
Cash and cash equivalents at end of year	443,189	857,122
Supplemental Cash Flow Information:
Cash paid for interest		54,103
Non-Cash Transactions:
Financed insurance policy		12,414
Extinguishment of debt for stock	2,539,753	6,610,664
Common stock issued for acquisitions		$171,118

NATURE_OF_BUSINESS_AND_SUMMARY

NATURE OF BUSINESS AND SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES	12 Months Ended
	Jan. 31, 2015
NATURE OF BUSINESS AND SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES [Abstract]
NATURE OF BUSINESS AND SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES	NOTE 1—NATURE OF BUSINESS AND SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES



	Jammin Java Corp. (the “Company” or “Jammin Java”), operates as a United States (U.S.) based company providing premium roasted coffee on a wholesale level to the grocery, retail, online, service, hospitality, office coffee service and big box store industry. Through the use of our roaster distributor relationships, we have the exclusive right to manufacture and market our coffee lines to gourmet, natural and independent grocery markets in the U.S., Canada, Mexico and the Caribbean and the non-exclusive right worldwide.



	As used herein, the terms “we,” “us,” “our,” “Jammin Java” and “Company” mean Jammin Java Corp., unless otherwise indicated. All dollar amounts in these financial statements are in U.S. dollars unless otherwise stated.



	Jammin Java was incorporated on September 27, 2004 in Nevada under its former name “Global Electronic Recovery Corp.” On October 23, 2007, our Board of Directors (the “Board”) approved a 22.723829 for one (1) forward stock split of our authorized, issued and outstanding shares of common stock (the “2007 Forward Split”) and amended our Articles of Incorporation by the filing of a Certificate of Change with the Secretary of State of Nevada on September 11, 2007. As a result of the 2007 Forward Split, our authorized capital increased from 75,000,000 to 1,704,287,175 shares of common stock with a par value of $0.001 each.



	On February 5, 2008, we incorporated a subsidiary named Marley Coffee Inc. On February 25, 2008, we changed our name from “Global Electronic Recovery Corp.” to “Marley Coffee Inc.” when we merged our subsidiary, Marley Coffee Inc., into our Company. Effective July 13, 2009, we formed and merged our then newly-formed subsidiary, Jammin Java Corp., into our Company and changed our name from “Marley Coffee Inc.” to “Jammin Java Corp.” Our common stock has, since September 17, 2009, been quoted on the Over-the-Counter Bulletin Board (“OTCBB”) or the OTCQB market under the symbol “JAMN.”



	On January 10, 2010, the Board approved a three (3) for one (1) forward stock split of our authorized, issued and outstanding shares of common stock (the “2010 Forward Split” and, collectively with the 2007 Forward Split, the “Stock Splits”). We amended our Articles of Incorporation by the filing of a Certificate of Change with the Nevada Secretary of State, effective on February 2, 2010. As a result, our authorized capital increased from 1,704,287,175 to 5,112,861,525 shares of common stock with a par value of $0.001 each.


	Unless otherwise stated, the shares of common stock disclosed throughout these financial statements have been retroactively reflected for the Stock Splits.



	Summary of Significant Accounting Policies. The summary of our significant accounting policies presented below is designed to assist the reader in understanding our financial statements. Such financial statements and related notes are the representations of our management, who are responsible for their integrity and objectivity. In the opinion of management, these accounting policies conform to accounting principles generally accepted in the United States of America (“GAAP”) in all material respects, and have been consistently applied in preparing the accompanying financial statements.



	Basis of Presentation. These financial statements have been prepared by management assuming that the Company will be able to continue as a going concern and realize its assets and discharge its liabilities in the normal course of business. However, certain conditions noted below currently exist which raise substantial doubt about the Company's ability to continue as a going concern. These financial statements do not include any adjustments to the amounts and classifications of assets and liabilities that might be necessary should the Company be unable to continue as a going concern.



	The Company has incurred net losses of $10,280,985 and $6,704,030 for the years ended January 31, 2015 and 2014, respectively and has an accumulated deficit of $24,043,833 at January 31, 2015. In addition to the Company's recent history of losses, the Company has only recently begun to generate revenue as part of its principal operations. These conditions raise substantial doubt about the Company's ability to continue as a going concern. Further, the operations of the Company have primarily been funded by the issuance of common stock and debt. In order for us to conduct our business for the next twelve months and to continue operations thereafter and be able to discharge our liabilities and commitments in the normal course of business, we must increase sales, reduce operating expenses, and potentially raise additional funds, through either debt and/or equity financing to meet our working capital needs. No assurance can be given that additional financing will be available, or if available, will be on terms acceptable to the Company. If adequate working capital is not available, the Company may be required to curtail its operations.



	If we become unable to continue as a going concern, we may have to liquidate our assets, and might realize significantly less than the values at which our net assets are carried on our financial statements, and stockholders may lose all or part of their investment in our common stock. The accompanying financial statements do not reflect any adjustments related to the outcome of this uncertainty.



	Reclassifications. Certain prior year amounts have been reclassified to conform with the current year presentation for comparative purposes.



	Use of Estimates. The preparation of financial statements in conformity with GAAP requires management to make estimates and assumptions that affect the reported amounts of assets, liabilities, revenues and expenses, as well as certain financial statement disclosures. Certain accounting principles require subjective and complex judgments to be used in the preparation of financial statements. Accordingly, a different financial presentation could result depending on the judgments, estimates, or assumptions that are used. Such estimates and assumptions include, but are not specifically limited to, those required in the assessment of the impairment of long-lived assets, the allowance for doubtful accounts, valuation allowances for deferred tax assets, and valuation of our financial and equity instruments. While management believes that the estimates and assumptions used in the preparation of the financial statements are appropriate, actual results could differ from these estimates.



	Fair Value of Financial Instruments. The carrying amount of the Company's cash, accounts receivables, accounts payables, approximates their estimated fair values due to the short-term maturities of those financial instruments.



	The Company has adopted a single definition of fair value, a framework for measuring fair value, and providing expanded disclosures concerning fair value whereby estimated fair value is the price to be paid for an asset or the amount to settle a liability in an orderly transaction between market participants at the measurement date. Accordingly, fair value is a market-based measurement and not an entity-specific measurement.



	The Company utilizes the following hierarchy in fair value measurements:



		•	Level 1 – Inputs use quoted prices in active markets for identical assets or liabilities that the Company has the ability to access.
	•	Level 2 – Inputs use other inputs that are observable, either directly or indirectly. These inputs include quoted prices for similar assets and liabilities in active markets as well as other inputs such as interest rates and yield curves that are observable at commonly quoted intervals.
	•	Level 3 – Inputs are unobservable inputs, including inputs that are available in situations where there is little, if any, market activity for the related asset or liability.



Cash and Cash Equivalents. The Company considers all highly liquid investments with original maturities of three months or less to be cash equivalents. At January 31, 2015 and 2014, the Company has no cash equivalents. No funds were invested in money market accounts during the year ended January 31, 2015.



Concentrations of Credit Risk. Our cash and cash equivalents are principally on deposit in a non-insured short-term asset management account at a large financial institution. Accounts receivable potentially subject us to concentrations of credit risk. Currently, our customer base is comprised of only a limited number of customers (see Note 14).



Revenue Recognition. Revenue is derived from the sale of coffee products and is recognized on a gross basis upon shipment to the customer. All revenue is recognized when (i) persuasive evidence of an arrangement exists; (ii) the service or sale is completed; (iii) the price is fixed or determinable; and (iv) the ability to collect is reasonably assured. Revenue is recognized as the net amount estimated to be received after deducting estimated amounts for discounts, trade allowances and product terms. We record promotional and return allowances based on recent and historical trends. Promotional allowances, including customer incentive and trade promotion activities, are recorded as a reduction to sales based on amounts estimated being due to customers, based primarily on historical utilization and redemption rates. Discounts and promotional allowances deducted from sales for fiscal years 2015 and 2014 were $668,424 and $433,745, respectively.



The Company utilizes third parties for the production and fulfillment of orders placed by customers. The Company, acting as principal, takes title to the product and assumes the risks of ownership; namely, the risks of loss for collection, delivery and returns.



Allowance for Doubtful Accounts. The Company does not require collateral from its customers with respect to accounts receivable. The Company determines any required allowance by considering a number of factors, including the terms for each customer, and the length of time accounts receivable are outstanding. Management provides an allowance for accounts receivable whenever it is evident that they become uncollectible. The Company has determined that a $100,000 allowance for doubtful accounts was required at January 31, 2015 and $0 for January 31, 2014. Because our accounts receivable are concentrated in a relatively few number of customers, a significant change in the liquidity or financial position of any one of these customers could have a material adverse effect on the collectability of our accounts receivable and our future operating results.



Inventories. Inventories are stated at the lower of cost or market. Cost is computed using weighted average cost, which approximates actual cost, on a first-in, first-out basis. Inventories on hand are evaluated on an on-going basis to determine if any items are obsolete or in excess of future needs. Items determined to be obsolete are reserved for. The Company provides for the possible inability to sell its inventories by providing an excess inventory reserve. As of January 31, 2015 and 2014, the Company determined that no reserve was required.



Acquisition of BlackRock Beverage Services, Inc. and Bike Caffe Franchising Inc. On August 16, 2013, the Company purchased certain assets including inventory, fixed assets, and IP owned by BlackRock Beverage Services Inc. for $81,118 in total consideration consisting of $10,000 in cash and 158,039 common shares of the Company valued at $71,118. In addition, on December 4, 2013, the Company purchased certain assets including fixed assets, inventory, IP and trademarks owned by Bike Caffe Franchising, Inc. for total consideration of $140,000 consisting of $40,000 in cash and 250,000 common shares of the Company valued at $100,000. No liabilities were assumed as part of the acquisitions. The acquisitions were accounted for by the Company using the purchase method of accounting in accordance with accounting principles generally accepted in the United States of America (“GAAP”). Accordingly, at the date of acquisition, the net assets of BlackRock and BikeCaffe were recorded at their respective fair values and represents management's estimates based on a third party valuation report. The Company incurred $5,000 of acquisition-related costs, which were expensed as incurred in the accompanying Statement of Operations included within Other Operating Expenses.



The results of BlackRock and BikeCaffe operations are included in the accompanying statements of operations from the date of acquisition. In connection with the Acquisition, the consideration paid, the net assets acquired, were recorded at fair value on the date of acquisition, as summarized in the following table:



Bike Caffe Franchising, Inc.

Tangible Assets Acquired
Current Assets
WIP & Inventory		$	75,656
Fixed Assets - Property and Equipment,net			7,400
Total Tangible Assets		$	83,056
Intangible Assets Acquired
Customer Base			15,000
Trade-Name/Marks			20,800
Non-Compete			14,100
Total Intangible Assets Acquired		$	49,900
Goodwill			7,044
Total Consideration Acquired		$	140,000



Black Rock Beverage Services, Inc.

Intangible Assets Acquired			81,118
Total Consideration Acquired		$	81,118



Property and Equipment. Equipment is stated at cost less accumulated depreciation and amortization. Maintenance and repairs, as incurred, are charged to expense. Renewals and enhancements which extend the life or improve existing equipment are capitalized. Upon disposition or retirement of equipment, the cost and related accumulated depreciation are removed and any resulting gain or loss is reflected in operations. Depreciation is provided using the straight-line method over the estimated useful lives of the assets, which are three years.



Our property and equipment is summarized as follows:

		January 31,		January 31,
		2015		2014
Equipment		$	242,385	$	217,005
Computers			67,545		52,205
Furniture			75,851		60,145
Leasehold improvements			151,373		151,373
			537,154		480,728

Less Accumulated depreciation			155,906		40,534
		$	381,248	$	440,194



Depreciation expense was $115,372 and $32,421 for the years ended January 31, 2015 and 2014, respectively.



Impairment of Long-Lived Assets. Long-lived assets consist primarily of a license agreement that was recorded at the estimated cost to acquire the asset. The license agreement is reviewed for impairment when events or changes in circumstances indicate that the carrying amount of such assets may not be recoverable. Determination of recoverability is based on an estimate of undiscounted future cash flows resulting from the use of the asset and its eventual disposition. In the event that such cash flows are not expected to be sufficient to recover the carrying amount of the assets, the assets are written down to their estimated fair values. Management evaluated the carrying value of the license and determined that no impairment existed at January 31, 2015 or 2014.



Stock-Based Compensation. Pursuant to the provisions of FASB ASC 718-10, “Compensation – Stock Compensation,” which establishes accounting for equity instruments exchanged for employee service, management utilizes the Black-Scholes option pricing model to estimate the fair value of employee stock option awards at the date of grant, which requires the input of highly subjective assumptions, including expected volatility and expected life. Changes in these inputs and assumptions can materially affect the measure of estimated fair value of our share-based compensation. These assumptions are subjective and generally require significant analysis and judgment to develop. When estimating fair value, some of the assumptions will be based on, or determined from, external data and other assumptions may be derived from our historical experience with stock-based payment arrangements. The appropriate weight to place on historical experience is a matter of judgment, based on relevant facts and circumstances.



Common stock issued for services to non-employees is recorded based on the value of the services or the value of the common stock whichever is more clearly determinable. Whenever the value of the services is not determinable, the measurement date occurs generally at the date of issuance of the stock. In more limited cases, it occurs when a commitment for performance has been reached with the counterparty and nonperformance is subject to significant disincentives. If the total value of stock issued exceeds the par value, the value in excess of the par value is added to the additional paid-in-capital.



We estimate volatility of our publicly-listed common stock by considering historical stock volatility.



Income Taxes. The Company follows Financial Accounting Standards Board (“FASB”) Accounting Standards Codification No 740, Income Taxes.



The Company records deferred tax assets and liabilities based on the differences between the financial statement and tax bases of assets and liabilities and on net operating loss carry forwards using enacted tax rates in effect for the year in which the differences are expected to reverse. A valuation allowance is provided when it is more likely than not that some portion or all of a deferred tax asset will not be realized.



Earnings or Loss Per Common Share. Basic earnings per common share equal net earnings or loss divided by the weighted average of shares outstanding during the reporting period. Diluted earnings per share include the impact on dilution from all contingently issuable shares, including options, warrants and convertible securities. The common stock equivalents from contingent shares are determined by the treasury stock method. The Company incurred a net loss for the years ended January 31, 2015 and 2014, respectively and therefore, basic and diluted earnings per share for those periods are the same because all potential common equivalent shares would be anti-dilutive. Anti-dilutive shares include 3,811,334 options for fiscal year 2015 and 4,973,333 options for the fiscal year ended 2014.



Recently Issued Accounting Pronouncements. Accounting standards that have been issued by the FASB or other standards setting bodies that do not require adoption until a future date are being evaluated by the Company to determine whether adoption will have a material impact on the Company's financial statements.



Subsequent Events. Management has evaluated events subsequent to January 31, 2015 through the date the accompanying statements were filed with the Securities and Exchange Commission for transactions and other events that may require adjustment of and/or disclosure in such financial statements.

INVENTORY

INVENTORY	12 Months Ended
INVENTORY	Jan. 31, 2015
INVENTORY [Abstract]
INVENTORY	NOTE 2 – INVENTORY



	Inventories were comprised of:



		January 31,		January 31,
		2015		2014
	Finished Goods - Coffee	$	197,581	$	354,932
		$	197,581	$	354,932

RECEIVABLES

RECEIVABLES	12 Months Ended
RECEIVABLES	Jan. 31, 2015
RECEIVABLES [Abstract]
RECEIVABLES	NOTE 3 – RECEIVABLES



	Receivables were comprised of:



		January 31,			January 31,
		2015			2014
	Grocery retail clients	$	956,409		$	771,359
	Online clients		15,718			35,539
	Other foodservice clients		80,546			279,049
	Licensing - related party		201,579			-
	Allowance for doubtful accounts		(100,000	)		-
		$	1,154,252		$	1,085,947

LICENSE_AGREEMENTS

LICENSE AGREEMENTS	12 Months Ended
LICENSE AGREEMENTS	Jan. 31, 2015
LICENSE AGREEMENTS [Abstract]
LICENSE AGREEMENTS	NOTE 4 – LICENSE AGREEMENTS



	On March 31, 2010, the Company obtained a sub-license agreement (the “Agreement”) with Marley Coffee, LLC (“MCL”), a private limited liability company of which Rohan Marley, a Director of the Company, and his family have a combined controlling interest as more fully described below.



	2010 MCL Trademark License Agreement



	Fifty-Six Hope Road Music Limited, a Bahamas international business company (“Fifty-Six Hope Road”) owns and controls the intellectual property rights, including the “Marley Coffee” trademarks relating to the late reggae performer, Robert Nesta Marley, professionally known as Bob Marley (the “Trademarks”). On March 31, 2010, Fifty-Six Hope Road and MCL entered into an agreement which granted to MCL the exclusive, oral, terminable license to use the Trademarks and granted to the Company an exclusive, terminable, sublicense to use the Trademark.



	On March 31, 2010, MCL entered into the Agreement with the Company, effective March 30, 2010, pursuant to which it sublicensed the use of the Trademarks to the Company (the “MCL Trademarks License Agreement”). Rohan Marley, a director of the Company, also serves as the managing member of MCL and is the beneficial owner of one-third of MCL's membership interests.



	The consideration for the MCL Trademarks License Agreement was as follows:



		-1	The Company entered into an Asset Purchase Agreement to sell all its interests in its Branding Development and Business Plan Development to MCL;



		-2	The Company assigned the Farm Lease Agreement that it had previously entered into with Rohan Marley relating to farm land located in Jamaica and all of the related leasehold improvements to MCL; and



		-3	The Company agreed to issue to MCL 10 million shares of the Company's common stock as follows:



		•	1 million shares upon the execution of the MCL Trademark License Agreement on March 31, 2010; and;



		•	1 million shares on each anniversary of the execution of the MCL Trademark License Agreement for the following nine years through March 31, 2019.



	In accordance with FASB ASC 505-25- “Share-Based payments to Non Employees,” management recorded the transaction based on the estimated fair value of the perpetual license at the measurement date of March 31, 2010 totaling $766,000, (the date when the Trademarks and its underlying rights were granted to the Company and when MCL's performance was completed).



	On August 5, 2011, the parties expanded the scope of the MCL Trademarks License Agreement in favor of the Company by an amendment in consideration for the Company assuming $126,000 in additional obligations of MCL. As part of the Agreement, the Company had issued 2,000,000 shares of its common stock.



	On September 13, 2012, the MCL Agreement was replaced and superseded with the 2012 Trademarks License Agreement with Fifty-Six Hope Road more fully described below. The MCL Termination Agreement provided that all of the Company's obligations under the MCL Agreement were terminated except for the Company's obligations to: (i) issue to MCL the 1 million shares of its common stock which were due to MCL on March 31, 2012 (which obligation has since been forgiven); and (ii) repay its remaining outstanding debt obligation $19,715 in monthly installments, the final installment of which was paid in February 2013.



	2012 Trademarks License Agreement



	On September 13, 2012, the Company entered into a new trademark license agreement with Fifty-Six Hope Road which superseded and replaced the MCL Trademarks License Agreement (the “2012 Trademarks License Agreement”), with an effective date of August 7, 2012. Pursuant to the 2012 Trademarks License Agreement, Fifty-Six Hope Road granted to the Company a worldwide, exclusive, non-transferable license to utilize the Trademarks in connection with (i) the manufacturing, advertising, promotion, sale, offering for sale and distribution of coffee in all its forms and derivations, regardless of portions sizes or packaging (the “Exclusive Licensed Products”) and (ii) coffee roasting services, coffee production services and coffee sales, supply, distribution and support services, provided however that the Company may not open retail coffee houses under the Trademarks. In addition, Fifty Six Hope Road granted the Company the right to use the Trademarks on advertising and promotional materials that pertain solely to the sale of coffee cups, coffee mugs, coffee glasses, saucers, milk steamers, machines for brewing coffee, espresso and/or cappuccino, grinders, water treatment products, tea products, chocolate products, and ready-to-use (instant) coffee products (the “Non-Exclusive Licensed Products”, and together with the Exclusive Licensed Products, the “Licensed Products”). The Licensed Products may be sold by the Company pursuant to the 2012 Trademarks License Agreement through all channels of distribution, provided that, subject to certain exceptions, the Company cannot sell the Licensed Products by direct marketing methods (other than the Company's website), including television, infomercials or direct mail without the prior written consent of Fifty-Six Hope Road. The 2012 Trademarks License Agreement has a 15 year term and provides two renewal periods of 15 years at the discretion of the Company. In return, the Company agreed to pay royalties to Fifty-Six Hope Road in an amount equal to 3% of the net sales of all Licensed Products. In addition, such royalty payments are to be deferred during the first 20 months of the term of the 2012 Trademarks License Agreement, and such deferred payments shall be paid on a quarterly-basis thereafter. At January 31, 2015, $60,091 has been accrued for such royalty fees and is included in Accrued royalty – related party in the Balance Sheet.



In connection with the termination and replacement, the Company recorded an impairment of license agreement assets totaling $36,000 and amortization expense totaling $24,333 for the year ended January 31, 2013. No impairment was recorded for the year ended January 31, 2015 and amortization expense was $48,667 and $48,666 for the years ended January 31, 2015 and 2014, respectively.



License agreement, net consists of the following:
		January 31,
		2015			2014
License Agreement		$	730,000		$	730,000
Accumulated amortization			(121,666	)		-72,999
License Agreement, net		$	608,334		$	705,667



The amortization period is fifteen years. Amortization expense consists of the following:



		Years Ended January 31,
			2015			2014
License Agreement		$	(48,667	)	$	(48,666	)
Total License Agreement Amortization Expense		$	(48,667	)	$	(48,666	)



As of January 31, 2015, the remaining useful life of the Company's license agreement was approximately 12.5 years. The following table shows the estimated amortization expense for such assets for each of the five succeeding fiscal years and thereafter.




Years Ending January 31,
2016		$	46,292
2017			46,292
2018			46,292
2019			46,292
2020			46,292
Thereafter			376,874
Total		$	608,334

GOODWILL

GOODWILL	12 Months Ended
GOODWILL	Jan. 31, 2015
GOODWILL [Abstract]
GOODWILL	NOTE 5 – GOODWILL



	The $88,162 recorded as goodwill represents the excess of the purchase price over the assets recorded from the acquisitions of BlackRock Beverage Services, LLC and Bike Caffe Franchising Inc. The Company does not amortize goodwill. Instead, the Company evaluates goodwill annually in the fourth quarter and whenever events or changes in circumstances indicate that it is more likely than not that an impairment loss has been incurred. As of January 31, 2015, the Company determined that no such impairment existed.

PREPAID_EXPENSES

PREPAID EXPENSES	12 Months Ended
	Jan. 31, 2015
PREPAID EXPENSES [Abstract]
PREPAID EXPENSES	NOTE 6 – PREPAID EXPENSES



	Prepaid expenses are comprised of the following:



		January 31,			January 31,
		2015			2014
	Non-refundable deposit-coffee supplier		$	-		$	1,004,198
	Prepaid consulting services			-			159,716
	Prepaid customer discounts			18,986			-
	Total		$	18,986		$	1,163,914



	During 2014, the Company made a non-refundable deposit to its largest coffee roaster based on the Company's projected purchases. The non-refundable deposit of $1,004,198 at January 31, 2014 was fully utilized during the Company's 2015 fiscal year. At January 31, 2015, our prepaid discounts were made up entirely of discounts we fund to some of our customers.

RELATED_PARTY_TRANSACTIONS

RELATED PARTY TRANSACTIONS	12 Months Ended
RELATED PARTY TRANSACTIONS	Jan. 31, 2015
RELATED PARTY TRANSACTIONS [Abstract]
RELATED PARTY TRANSACTIONS	NOTE 7 – RELATED PARTY TRANSACTIONS



	Transactions with Marley Coffee Ltd.



	During the years ended January 31, 2015 and 2014, the Company made purchases of $764,598 and $659,132, respectively, from Marley Coffee Ltd. ("MC") a producer of Jamaican Blue Mountain coffee that the Company purchases in the normal course of its business. The Company directs these purchases to third-party roasters for fulfillment of sales orders. The Company's Chairman, Rohan Marley, is an owner of approximately 25% of the equity of MC.

STOCKHOLDERS_EQUITY

STOCKHOLDERS EQUITY	12 Months Ended
	Jan. 31, 2015
STOCKHOLDER'S EQUITY [Abstract]
STOCKHOLDERS EQUITY	NOTE 8 – STOCKHOLDER'S EQUITY



	Common Stock



	Holders of common stock are entitled to one vote for each share held. There are no restrictions that limit the Company's ability to pay dividends on its common stock, subject to the requirements of the Nevada Revised Statutes. The Company has not declared any dividends since incorporation.



	As of January 31, 2015, the Company had 5,112,861,525 common shares authorized of its $0.001 par value common stock.



	During the year ended January 31, 2015, the Company issued the following shares of $0.001 par value common stock:



		•	1,764,356 shares in exchange for services from vendors providing finance, business development, investor relations and other services valued at $427,442.
		•	7,333,529 shares in exchange for $2,500,000 in cash



		•	50,000 shares in connection with the exercise of stock options.
		•	158,039 shares to Black Rock Beverage.



		•	12,219,871 shares for extinguishment of accounts payable and purchase of inventory and legal and accounting services valued at $2,539,753.

STOCK_BASED_COMPENSATION

STOCK BASED COMPENSATION	12 Months Ended
STOCK BASED COMPENSATION	Jan. 31, 2015
STOCK BASED COMPENSATION [Abstract]
STOCK BASED COMPENSATION	NOTE 9 – STOCK BASED COMPENSATION



	On August 5, 2011, the Board of Directors approved the Company's 2011 Equity Compensation Plan (the “2011 Plan”). The 2011 Plan authorizes the issuance of various forms of stock-based awards, including incentive or non-qualified options, restricted stock awards, performance shares and other securities as described in greater detail in the 2011 Plan, to the Company's employees, officers, directors and consultants. A total of 20,000,000 shares are authorized for issuance under the 2011 Plan, which has not been approved by the stockholders of the Company as of January 31, 2015 a total of 16,333,333 shares are available for issuance under the 2011 Plan.



	On October 14, 2012, the Board of Directors approved the Company's 2012 Equity Incentive Plan, which was amended and restated on September 19, 2013 (as amended and restated, the “2012 Plan”). The 2012 Plan authorizes the issuance of various forms of stock-based awards, including incentive or non-qualified options, restricted stock awards, restricted units, stock appreciation rights, performance shares and other securities as described in greater detail in the 2012 Plan, to the Company's employees, officers, directors and consultants. A total of 12,000,000 shares are authorized for issuance under the 2012 Plan, which has been approved by the stockholders of the Company, and as of January 31, 2015, a total of 60,717 shares are available for issuance under the 2012 Plan.

	On September 10, 2013, the Board of Directors approved the Company's 2013 Equity Incentive Plan (the “2013 Plan”). The 2013 Plan authorizes the issuance of various forms of stock-based awards, including incentive or non-qualified options, restricted stock awards, restricted units, stock appreciation rights, performance shares and other securities as described in greater detail in the 2013 Plan, to the Company's employees, officers, directors and consultants. A total of 12,000,000 shares are authorized for issuance under the 2013 Plan, which has been approved by the stockholders of the Company to date, and as of January 31, 2015, a total of 3,341,038 shares are available for issuance under the 2013 Plan.



	The Plans are administered by the Board of Directors in its discretion. The Board of Directors interprets the Plans and has broad discretion to select the eligible persons to whom awards will be granted, as well as the type, size and terms and conditions of each award, including the exercise price of stock options, the number of shares subject to awards, the expiration date of awards, and the vesting schedule or other restrictions applicable to awards.



	Activity in options during the year ended January 31, 2015 and related balances outstanding as of that date are set forth below:



						Weighted Average
		Number of		Weighted Average		Remaing Contract
		Shares		Exercise Price		Term (# of years)
	Outstanding at February 1, 2013		9,400,000	$	0.26
	Granted		7,960,000		0.45
	Exercised		-100,000		0.16
	Forfeited and canceled		-		-
	Outstanding at January 31, 2014		17,260,000	$	0.35	4.23
	Exercisable at January 31, 2014		4,985,833	$	0.3	3.77

	Outstanding at February 1, 2014		17,260,000		0.35
	Granted		820,000.00		0.27
	Exercised		-50,000.00		0.16
	Forfeited and canceled		-200,000.00		-
	Outstanding at January 31, 2015		17,830,000	$	0.35	3.63
	Exercisable at January 31, 2015		10,952,633	$	0.33	3.33



	During the years ended January 31, 2015 and 2014, the Company recognized share-based compensation expenses totaling $1,864,995 and $1,161,424, respectively. The remaining amount of unamortized stock options expense at January 31, 2015 is $2,267,193.



	There were also 333,333 options to purchase shares of common stock outside of the three plans mentioned above, all of which were exercisable as of January 31, 2015.



	The intrinsic value of exercisable and outstanding options at January 31, 2015 was $38,113.



	The grant date fair value of stock options granted during the year was $249,793 and $2,403,448 for the fiscal years ended January 31, 2015 and 2014, respectively.

WARRANTS

WARRANTS	12 Months Ended
WARRANTS	Jan. 31, 2015
WARRANTS [Abstract]
WARRANTS	NOTE 10 - WARRANTS



	Transaction with Mother Parkers



	On April 24, 2014, the Company entered into a Subscription Agreement with Mother Parkers Tea & Coffee Inc. (“Mother Parkers” and the “Subscription”). Pursuant to the Subscription, Mother Parkers purchased 7,333,529 units from the Company, each consisting of (a) one share of the Company's common stock, $0.001 par value per share (the “Shares”); and (b) one (1) warrant to purchase one share of the Company's common stock (the “Warrants” and collectively with the Shares, the “Units”) at a price per Unit equal to the fifty day weighted-average price per share of the Company's common stock on the OTCQB market, for the fifty trading days ending March 7, 2014 (the date the parties first discussed the transactions contemplated by the Subscription), which was $0.3409 (the “Per Unit Price”). The total purchase price paid for the Units was $2,500,000.



		Number of		Weighted Average		Remaing Contract
		Shares		Exercise Price		Term (# of years)
	Warrants Outstanding at February 1, 2014		-	$
	Granted		7,333,529		0.34
	Exercised		-		-
	Forfeited and canceled		-		-
	Warrants Outstanding at January 31, 2015		7,333,529	$	0.35	2.29

INCOME_TAXES

INCOME TAXES	12 Months Ended
INCOME TAXES	Jan. 31, 2015
INCOME TAXES [Abstract]
INCOME TAXES	NOTE 11- INCOME TAXES



	The provision for income taxes consists of the following:

		January 31,			January 31,
		2015			2014
	Federal income tax benefit	$	3,531,605		$	2,053,743
	State income tax benefit		285,084			597,533
	Less change in valuation allowance		(3,816,689	)		-2,651,276
	Provision for income taxes	$	-		$	-


	The cumulative tax effect of significant items comprising our net deferred tax amount is as follows:



		January 31,			January 31,
		2015			2014
	Deferred tax asset attributable to:
	Compensatory stock options	$	2,212,946		$	1,640,309
	Net operating loss carryforward		6,851,965			3,644,967
	Provision for bad debts		37,056
	Less valuation allowance		(9,101,966	)		-5,285,276
	Net deferred tax asset	$	-		$	-



	At January 31, 2015, the Company had unused net operating loss carryforwards of approximately $17,250,000 that are available to offset future federal and state taxable income tax which expire beginning in 2031.


	The provision for income taxes on earnings subject to income taxes differs from the statutory federal rate at January 31, 2015 and 2014, due to the following:


		January 31,			January 31,
		2015			2014
	Federal income taxes at 34%	$	(3,495,515	)	$	-2,279,370
	State income tax, net of federal benefit		(317,165	)		-398,219
	Tax effect on non-deductible expenses and credits		(7,009	)		26,313
	Increase in valuation allowance		3,816,689			2,651,276
		$	-		$	-



	Pursuant to Internal Revenue Code Sections 382, use of our net operating loss carryforwards could be limited if a cumulative change in ownership of more than 50% occurs within a three-year period.



	On July 13, 2006, the FASB issued FIN 48, subsequently codified in ASC 740, Income Taxes, which clarifies the accounting for uncertainty in income taxes recognized in an entity's financial statements, and prescribes a recognition threshold and measurement attributes for financial statement disclosure of tax positions taken or expected to be taken on a tax return. Under ASC 740, the impact of an uncertain income tax position on the income tax return must be recognized at the largest amount that is more-likely-than-not to be sustained upon audit by the relevant taxing authority. An uncertain income tax position will not be recognized if it has less than a 50% likelihood of being sustained. Additionally, ASC 740 provides guidance on derecognition, classification, interest and penalties, accounting in interim periods, disclosure and transition. ASC 740 is effective for fiscal years beginning after December 15, 2006.



	We follow the provisions of ASC 740 relating to uncertain tax provisions and have commenced analyzing filing positions in all of the federal and state jurisdictions where we are required to file income tax returns, as well as all open tax years in these jurisdictions. As a result of adoption, no additional tax liabilities have been recorded. There are no unrecognized tax benefits as of January 31, 2015 or January 31, 2014. The Company files income tax returns in the U.S. federal jurisdiction and in certain state jurisdictions. The Company has not been subjected to tax examinations for any year and the statute of limitations has not expired. The Company's tax returns remain open for examination by the applicable authorities, generally 3 years for federal and 4 years for state.

SETTLEMENT_OF_LIABILITIES_WITH

SETTLEMENT OF LIABILITIES WITH IRONRIDGE	12 Months Ended
	Jan. 31, 2015
SETTLEMENT OF LIABILITIES WITH IRONRIDGE [Abstract]
SETTLEMENT OF LIABILITIES WITH IRONRIDGE	NOTE 12 – SETTLEMENT OF LIABILITIES WITH IRONRIDGE



	Ironridge Transaction #1



	On March 6, 2013, pursuant to an order setting forth a stipulated settlement (“Order #1” and “Stipulation #1”) issued by the Superior Court of the State of California for the County of Los Angeles – Central District (the “Court”), Ironridge Global IV, Ltd. (“Ironridge”), who had previously purchased a total of $1,017,744 in accounts payable and accrued expenses (“Claim #1”) owed by us to various parties, was issued 7,000,000 shares of our common stock (“Initial Issuance #1”) in satisfaction of such accounts payable and accrued expenses, which amount came off our balance sheet and was legally released. The accounts payable and accrued expenses represented amounts originally owed by us to various creditors in connection with trade payables, the purchase of property and equipment, prior credit agreements, and attorneys' fees.



	The shares issued in Initial Issuance #1 were subject to adjustment as provided below:



	From the date of Stipulation #1 until that number of consecutive trading days following the Issuance Date required for the aggregate trading volume of the Common Stock to exceed $10,000,000 (“Calculation Period #1”), Ironridge was to retain that number of shares of Common Stock of Initial Issuance #1 (“Final Amount #1”) with an aggregate value equal to (a) $1,068,631 (105% of Claim Amount #1), plus reasonable attorney's fees and expenses, divided by (b) 80% of the following: the closing price of the Common Stock on the trading day immediately preceding the date of entry of Order #1 (which closing price was $0.35 per share), not to exceed the arithmetic average of the individual volume weighted average prices of any five trading days during Calculation Period #1, less $0.01 per share (“Share Price #1”).



	If at any time during Calculation Period #1 Initial Issuance #1 was less than any reasonable possible Final Amount #1 or a daily volume weighted average price was below 80% of the closing price on the day before Issuance Date #1, Ironridge could request that the Company reserve and issue additional shares of Common Stock (“True Up Shares”), provided that no additional shares of common stock were requested.



	At the end of Calculation Period #1, if the sum of Initial Issuance #1 and any True-Up Shares did not equal the Final Amount #1, adjustments were to be made to the shares of Common Stock issued pursuant to Stipulation #1 and either additional shares were to be issued to Ironridge or Ironridge was required to return shares to the Company for cancellation.



	The Stipulation #1 provided that at no time shall shares of Common Stock be issued to Ironridge and its affiliates which would result in them owning or controlling more than 9.99% of the Company's outstanding Common Stock. The Company also agreed pursuant to Stipulation #1 that (a) until at least one half of the total trading volume for Calculation Period #1 had traded, the Company would not, directly or indirectly, enter into or effect any split or reverse split of Common Stock; (b) until at least thirty days from the date Order #1 was approved, the Company would not, directly or indirectly, issue any securities pursuant to a Form S-8 registration statement; and (c) until at least six months from the date Order #1 was approved, the Company would not, directly or indirectly, issue or sell any free trading securities for financing purposes (except for shares issuable to TCA Global Credit Master Fund, LP).



	The Calculation Period #1 was satisfied as of June 18, 2013, at which time a final adjustment was made to the number of shares owed to Ironridge. The final number of shares owed was 5,353,512, resulting in 1,646,488 shares of the initial 7,000,000 shares issued being returned by Ironridge and cancelled by the Company in July 2013.



	For the nine months ending October 31, 2014 and 2013, the Company, in connection with the above transaction, recorded a loss on extinguishment of debt in the amount of $1,800,141 and $728,294, respectively, which equaled the difference in the fair value of the shares issued to and the obligations assumed by Ironridge.



	Ironridge Transaction #2



	On May 24, 2013, pursuant to an order setting forth a stipulated settlement (“Order #2” and “Stipulation #2”) issued by the Court, Ironridge, who had previously purchased a total of an additional $1,278,058 in accounts payable and accrued expenses (“Claim #2”) owed by us to various parties, was issued 5,000,000 shares of our common stock (“Initial Issuance #2”) in satisfaction of such accounts payable and accrued expenses, which amount came off our balance sheet and was legally released. The accounts payable and accrued expenses represented amounts originally owed by us to various creditors in connection with trade payables, the purchase of property and equipment, prior credit agreements, and attorneys' fees.



	The shares issued in Initial Issuance #2 were subject to adjustment as provided below:



	From the date of Stipulation #2 until that number of consecutive trading days following Issuance Date #2 required for the aggregate trading volume of the Common Stock to exceed $20,000,000 (“Calculation Period #2”), Ironridge will retain that number of shares of Common Stock of the Initial Issuance #2 (“Final Amount #2”) with an aggregate value equal to (a) $1,278,058 (105% of Claim Amount #2), plus reasonable attorney's fees and expenses, divided by (b) 80% of the following: the closing price of the Common Stock on the trading day immediately preceding the date of entry of Order #2 (which closing price was $0.32 per share), not to exceed the arithmetic average of the individual volume weighted average prices of any five trading days during Calculation Period #2, less $0.01 per share (“Share Price #2”) and (b) the positive difference, if any, between (i) $1,019,390 divided by 80% of the average of the lowest five volume weighted average prices during Calculation Period #2, and (ii) $1,019,390 divided by 80% of the average of the lowest five volume weighted average prices during the period from March 4, 2013 to May 24, 2013.



	If at any time during Calculation Period #2 Initial Issuance #2 is less than any reasonable possible Final Amount #2 or a daily volume weighted average price is below 80% of the closing price on the day before Issuance Date #2, Ironridge may request that the Company reserve and issue True-Up Shares as soon as possible, and in any event, within one trading day. For each day after Ironridge requests issuance that shares are not, for any reason, received into Ironridge's account in electronic form and fully cleared for trading, Calculation Period #2 shall be extended by one trading day.



	At the end of Calculation Period #2, if the sum of Initial Issuance #2 and any True-Up Shares does not equal Final Amount #2, adjustments shall be made to the shares of Common Stock issued pursuant to Stipulation #2 and either additional shares shall be issued to Ironridge or Ironridge shall return shares to the Company for cancellation.



Stipulation #2 provides that at no time shall shares of Common Stock be issued to Ironridge and its affiliates which would result in them owning or controlling more than 9.99% of the Company's outstanding Common Stock. The Company also agreed pursuant to Stipulation #2 that (a) until at least one half of the total trading volume for Calculation Period #2 has traded, the Company would not, directly or indirectly, enter into or effect any split or reverse split of Common Stock; (b) until at least thirty days from the date Order #2 is approved, the Company would not, directly or indirectly, issue any securities pursuant to a Form S-8 registration statement; and (c) until at least six months from the date Order #2 is approved, the Company would not, directly or indirectly, issue or sell any free trading securities for financing purposes.



The Calculation Period #2 was satisfied as of September 12, 2013, at which time a final adjustment was made to the number of shares owed to Ironridge. The final number of shares owed was 5,406,337, resulting in 406,337 additional shares being owed to Ironridge.



No loss on extinguishment was recorded by the Company, in connection with the above transaction, for the year ended January 31, 2015 and 2014.



Ironridge Transaction #3



On October 26, 2013, pursuant to an order setting forth a stipulated settlement (“Order #3” and “Stipulation #3”) issued by the Court, Ironridge, who had previously purchased an additional total of $2,499,372 in accounts payable and accrued expenses (“Claim #3”) owed by us to various parties, was issued 5,000,000 shares of our common stock (“Initial Issuance #3”) in satisfaction of such accounts payable and accrued expenses, which amount came off our balance sheet and was legally released. The accounts payable and accrued expenses represented amounts originally owed by us to various creditors in connection with trade payables, the purchase of property and equipment, prior credit agreements, and attorneys' fees.



The shares issued in Initial Issuance #3 were subject to adjustment as provided below:



	•	From the date of Stipulation #3 until that number of consecutive trading days following Issuance Date #3 required for the aggregate trading volume of the Common Stock to exceed $50,000,000 (“Calculation Period #3”), Ironridge will retain that number of shares of Common Stock of Initial Issuance #3 (“Final Amount #3”) with an aggregate value equal to (a)(i) $2,624,340 (105% of Claim Amount #3), plus reasonable attorney's fees and expenses, (ii) divided by 80% of the following: the closing price of the Common Stock on the trading day immediately preceding the date of entry of Order #3 (which closing price was $0.50 per share), not to exceed the arithmetic average of the individual volume weighted average prices of any five trading days during Calculation Period #3, less $0.01 per share; and (b) the sum of (i) the positive difference, if any, between (A) $1,358,299.08 divided by 80% of the average of the lowest five individual daily volume weighted average prices during Calculation Period #3, and (B) $1,358,299 divided by 80% of the average of the lowest five individual daily volume weighted average prices during the period from May 24, 2013 to the date of entry of Order #3, and (ii) the positive difference, if any, between (A) the sum of one and a half times Initial Issuance #3, and (B) the number of shares otherwise owed pursuant to the foregoing.



	•	If at any time during Calculation Period #3 Initial Issuance #3 is less than any reasonable possible Final Amount #3 or a daily volume weighted average price is below 80% of the closing price on the day before Issuance Date #3, Ironridge may request that the Company reserve and issue True-Up Shares as soon as possible, and in any event, within one trading day. For each day after Ironridge requests issuance that shares are not, for any reason, received into Ironridge's account in electronic form and fully cleared for trading, Calculation Period #3 shall be extended by one trading day.



	•	At the end of Calculation Period #3, if the sum of Initial Issuance #3 and any True-Up Shares does not equal Final Amount #3, adjustments shall be made to the shares of Common Stock issued pursuant to Stipulation #3 and either additional shares shall be issued to Ironridge or Ironridge shall return shares to the Company for cancellation.Stipulation #3 provides that at no time shall shares of Common Stock be issued to Ironridge and its affiliates which would result in them owning or controlling more than 9.99% of the Company's outstanding Common Stock and with regard to at least 5% of Final Amount #3, Ironridge shall not sell any shares of Common Stock issuable in connection with such amount until at least six months after entry of Order #3. We also agreed pursuant to Stipulation #3 that (a) until at least one half of the total trading volume for Calculation Period #3 has traded, we would not, directly or indirectly, enter into or effect any split or reverse split of our Common Stock; and (b) until at least thirty days from the date Order #3 is approved, we would not, directly or indirectly, issue any securities pursuant to a Form S-8 registration statement. Until at least 180 days after the end of Calculation Period #3, (a) we agreed that we would not issue, sell or agree to issue or sell any securities to any person other than Ironridge or its affiliates, except for: (A) common stock, options or warrants to employees, officers, consultants or directors pursuant to Employee Stock Ownership Plans, or (B) restricted common stock, in transactions with strategic industry, business or operating partners that provide benefits other than the investment of funds, issued at a fixed price not subject to any adjustment, reset or variable element of any kind.



Through January 31, 2015, the Company, in connection with the above transaction, recorded an estimated loss on extinguishment of debt in the amount of $3,931,134 which equaled the difference in the fair value of the shares issued and the obligations assumed by Ironridge. The Company issued 3,853,555 shares in August 2014 and 5,000,000 shares in final settlement of the transaction on September 15, 2014. As of January 31, 2015 there was no remaining liability to Ironridge.



Effective September 12, 2014, the Company and Ironridge agreed to a Stipulation to Modify Prior Order For Approval of Stipulation For Settlement of Claims and an Order Modifying Prior Order For Approval of Stipulation For Settlement of Claims (collectively, the “Settlement”) with the Court, pursuant to which the parties agreed to settle all outstanding obligations of the Company to issue additional shares of common stock to Ironridge in connection with further true-ups under Order #3 and Stipulation #3 in consideration for the issuance to Ironridge of 5,000,000 shares of common stock. As a result of the Settlement, no additional shares will be owed by the Company to Ironridge and the restrictions on the Company's ability to sell and issue additional shares of common stock (as described above) in connection with Order #3 and Stipulation #3 or otherwise were terminated.

COMMITMENTS_AND_CONTINGENCIES

COMMITMENTS AND CONTINGENCIES	12 Months Ended
	Jan. 31, 2015
COMMITMENTS AND CONTINGENCIES [Abstract]
COMMITMENTS AND CONTINGENCIES	NOTE 13 – COMMITMENTS AND CONTINGENCIES


	Legal Proceedings



	The Company's commitments and contingencies include the usual claims and obligations of a wholesaler and distributor of coffee products in the normal course of a business. The Company may be, from time to time, involved in legal proceedings incidental to the conduct of its business. The Company is not involved in any litigation or legal proceedings as of January 31, 2015, which would be deemed material except as described below



	On July 28, 2014, Shane Whittle, individually, a former significant shareholder and officer and director of the Company (“Whittle”) filed a complaint against the Company in the District Court, City and County of Denver, State of Colorado (Case No. 2014-CV-032991 Division: 209). The complaint alleged that Whittle entered into a consulting agreement with the Company for which the Company failed to make payments and that Rohan Marley, as both a director of the Company and of Marley Coffee Canada, Inc., additionally agreed that, as part of Whittle's consulting compensation, the Company would assume a debt owed by Marley Coffee Canada to Whittle. The cause of action set forth in the complaint includes breach of contract. Damages claimed by Whittle included $60,000 under the consulting agreement and $19,715 related to payments assumed by the Company.
	Effective on March 31, 2015, the Company and Mr. Whittle entered into a Settlement Agreement and Release of Claims (the “Settlement”), pursuant to which the parties agreed to dismiss their claims associated with the District Court, City and County of Denver, State of Colorado (Case No. 2014-CV-032991 Division: 209), lawsuit described above. Pursuant to the terms of the Settlement, the Company agreed to pay Mr. Whittle $80,000 which is accrued at January 31, 2015, (to be paid in equal payments of $10,000 per month beginning on April 1, 2015), the Company agreed to withdraw from a joinder in connection with the Federal Action pending between the parties (and certain other parties) as described below, the parties provided each other mutual releases and the parties agreed to mutually dismiss, with prejudice, their claims.

	On September 30, 2014, Whittle individually, and derivatively on behalf of Marley Coffee LLC (“MC LLC”) filed a complaint against Rohan Marley, Cedella Marley, the Company, Hope Road Merchandising, LLC, Fifty-Six Hope Road Music Limited, and Marley Coffee Estate Limited in the United States District Court for the District of Colorado (Civil Action No. 2014-CV-2680).
	The complaint alleges that Whittle entered into a partnership with Rohan Marley, the son of the late reggae music legend Robert Nesta Marley p/k/a Bob Marley, to sell premium coffee products branded after the name and likeness of Rohan Marley. The causes of action set forth in the complaint include, among others, racketeering activity, trademark infringement, breach of fiduciary duty, civil theft, and civil conspiracy (some of which causes of action are not directly alleged against the Company), which are alleged to have directly caused Whittle and Marley Coffee LLC substantial financial harm.

	Damages claimed by Whittle and MC LLC include economic damages to be proven at trial, profits made by defendants, treble damages, punitive damages, attorneys' fees and pre and post judgment interest.

	The Company has engaged legal counsel in the matter. The outcome of this lawsuit cannot be predicted with any degree of reasonable certainty. In the event the matter is not settled, the Company intends to continue to vigorously defend itself against Whittle's and MC LLC's claims.

	On December 15, 2014, a complaint was filed against the Company in the Superior Court of State of California, for the County of Los Angeles – Central Division (Case Number: BC566749), pursuant to which Sky Consulting Group, Inc. (“Sky”), made various claims against the Company, Mr. Tran, the Company's President and Director, Marley C&V International, and various other parties. The complaint alleged causes of action for breach of contract, fraud, negligent representation, intentional interference with contractual relationship and negligent interference with contractual relationship, relating to a May 2013 coffee distributor agreement between the Company and Sky, which provided Sky the right to sell Company branded coffee products in Korea. The suit seeks damages, punitive damages, court costs and attorney's fees. The Company subsequently filed a motion to compel arbitration pursuant to the terms of the agreement, which was approved by the court on April 7, 2015. The outcome of this lawsuit cannot be predicted with any degree of reasonable certainty. In the event the matter is not arbitrated and settled, the Company intends to continue to vigorously defend itself against the claims made by Sky.


	Leases


	On June 25, 2013, and effective August 1, 2013, we entered into a lease agreement for office space located at 4730 Tejon Street, Denver, Colorado 80211. The office space encompasses approximately 4,800 square feet. The lease has a term of 36 months expiring on July 31, 2016, provided that we have two additional three year options to renew the lease after the end of the initial term. Rent during the first three year option period escalates at the rate of 4% per year (starting with the last monthly rental cost of the initial term of the agreement, described below), and rent during the second three year option period will be at a rental cost mutually agreed by the Company and the landlord. Rent due under the initial term of the agreement is as follows:



	▪	$7,858 per month from August 1, 2013 to July 31, 2014;
	▪	$8,172 per month from August 1, 2014 to July 31, 2015; and
	▪	$8,499 per month from August 1, 2015 to July 31, 2016.



	Effective August 1, 2013, in connection with the Company's entry into the office space lease described above, the Company moved its principal place of business to Denver, Colorado.

	On April 9, 2014, the Company entered into a lease agreement for office and warehouse space located at 4725-4745 Lipan St, Denver, Colorado 80211. The rental space encompasses approximately 3,466 square feet of office and warehouse space and approximately a 4,000 square foot yard. The lease expires on June 30, 2017, provided we have the right to one five year renewal term, with rent set at the “market value” of the last year of the initial lease term. Rent due under the initial term of the agreement is as follows:



	• $0 per month from April 15, 2014 to June 30, 2014;

	• $2,800 per month from July 1, 2014 to June 30, 2015;

	• $2,950 per month from July 1, 2015 to June 30, 2016; and

	• $3,150 per month from July 1, 2016 to June 30, 2017.



	On April 28, 2014, the Company entered into a lease agreement for retail space located at 1536 Wynkoop, Denver, Colorado 80202. The rental space encompasses approximately 121 square feet. The lease has a term of 60 months. Rent is $1,500 per month for the first year, increasing with the annual increase in the consumer price index thereafter on the annual anniversary date of the lease.

CONCENTRATIONS

CONCENTRATIONS	12 Months Ended
CONCENTRATIONS	Jan. 31, 2015
CONCENTRATIONS [Abstract]
CONCENTRATIONS	NOTE 14 – CONCENTRATIONS



	A significant portion of our revenue is derived from our relationships with a limited number of vendors and distributors. The loss of one or more of our significant vendors or distributors would have a material impact on our revenues and results of operations. During the year ended January 31, 2015, two customers accounted for 52% of net revenues. During the year ended January 31, 2014, three customers accounted for 57% of net revenues.



	During the year ended January 31, 2015, three vendors accounted for 61% of purchases. During the year ended January 31, 2014, three vendors accounted for 93% of purchases.


	For fiscal 2015 total sales in Canada totaled $1,546,422 and for fiscal 2014 total sales in Canada totaled $1,260,608.

	For fiscal 2015 sales in South Korea totaled $227,751 and for fiscal 2014 sales in South Korea totaled $286,592.

	For fiscal 2015 sales in Chile totaled $196,099 and for fiscal 2014 sales in Chile totaled $180,450.

SUBSEQUENT_EVENTS

SUBSEQUENT EVENTS	12 Months Ended
SUBSEQUENT EVENTS	Jan. 31, 2015
SUBSEQUENT EVENTS [Abstract]
SUBSEQUENT EVENTS	NOTE 15 – SUBSEQUENT EVENTS



	Effective on March 31, 2015, the Company and Mr. Whittle entered into a Settlement Agreement and Release of Claims (the “Settlement”), pursuant to which the parties agreed to dismiss their claims associated with the District Court, City and County of Denver, State of Colorado (Case No. 2014-CV-032991 Division: 209), lawsuit described above in Note 13. Pursuant to the terms of the Settlement, the Company agreed to pay Mr. Whittle $80,000 accrued at January 31, 2015, (to be paid in equal payments of $10,000 per month beginning on April 1, 2015), the Company agreed to withdraw from a joinder in connection with the Federal Action pending between the parties (and certain other parties) as described below, the parties provided each other mutual releases and the parties agreed to mutually dismiss, with prejudice, their claims.

NATURE_OF_BUSINESS_AND_SUMMARY1

NATURE OF BUSINESS AND SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES (Policies)	12 Months Ended
	Jan. 31, 2015
NATURE OF BUSINESS AND SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES [Abstract]
Basis of Presentation	Basis of Presentation. These financial statements have been prepared by management assuming that the Company will be able to continue as a going concern and realize its assets and discharge its liabilities in the normal course of business. However, certain conditions noted below currently exist which raise substantial doubt about the Company's ability to continue as a going concern. These financial statements do not include any adjustments to the amounts and classifications of assets and liabilities that might be necessary should the Company be unable to continue as a going concern.



	The Company has incurred net losses of $10,280,985 and $6,704,030 for the years ended January 31, 2015 and 2014, respectively and has an accumulated deficit of $24,043,833 at January 31, 2015. In addition to the Company's recent history of losses, the Company has only recently begun to generate revenue as part of its principal operations. These conditions raise substantial doubt about the Company's ability to continue as a going concern. Further, the operations of the Company have primarily been funded by the issuance of common stock and debt. In order for us to conduct our business for the next twelve months and to continue operations thereafter and be able to discharge our liabilities and commitments in the normal course of business, we must increase sales, reduce operating expenses, and potentially raise additional funds, through either debt and/or equity financing to meet our working capital needs. No assurance can be given that additional financing will be available, or if available, will be on terms acceptable to the Company. If adequate working capital is not available, the Company may be required to curtail its operations.



	If we become unable to continue as a going concern, we may have to liquidate our assets, and might realize significantly less than the values at which our net assets are carried on our financial statements, and stockholders may lose all or part of their investment in our common stock. The accompanying financial statements do not reflect any adjustments related to the outcome of this uncertainty.

Reclassifications	Reclassifications. Certain prior year amounts have been reclassified to conform with the current year presentation for comparative purposes.

Use of Estimates	Use of Estimates. The preparation of financial statements in conformity with GAAP requires management to make estimates and assumptions that affect the reported amounts of assets, liabilities, revenues and expenses, as well as certain financial statement disclosures. Certain accounting principles require subjective and complex judgments to be used in the preparation of financial statements. Accordingly, a different financial presentation could result depending on the judgments, estimates, or assumptions that are used. Such estimates and assumptions include, but are not specifically limited to, those required in the assessment of the impairment of long-lived assets, the allowance for doubtful accounts, valuation allowances for deferred tax assets, and valuation of our financial and equity instruments. While management believes that the estimates and assumptions used in the preparation of the financial statements are appropriate, actual results could differ from these estimates.

Fair Value of Financial Instruments	Fair Value of Financial Instruments. The carrying amount of the Company's cash, accounts receivables, accounts payables, approximates their estimated fair values due to the short-term maturities of those financial instruments.



	The Company has adopted a single definition of fair value, a framework for measuring fair value, and providing expanded disclosures concerning fair value whereby estimated fair value is the price to be paid for an asset or the amount to settle a liability in an orderly transaction between market participants at the measurement date. Accordingly, fair value is a market-based measurement and not an entity-specific measurement.



	The Company utilizes the following hierarchy in fair value measurements:



		•	Level 1 – Inputs use quoted prices in active markets for identical assets or liabilities that the Company has the ability to access.
		•	Level 2 – Inputs use other inputs that are observable, either directly or indirectly. These inputs include quoted prices for similar assets and liabilities in active markets as well as other inputs such as interest rates and yield curves that are observable at commonly quoted intervals.
		•	Level 3 – Inputs are unobservable inputs, including inputs that are available in situations where there is little, if any, market activity for the related asset or liability.
Cash and Cash Equivalents	Cash and Cash Equivalents. The Company considers all highly liquid investments with original maturities of three months or less to be cash equivalents. At January 31, 2015 and 2014, the Company has no cash equivalents. No funds were invested in money market accounts during the year ended January 31, 2015.

Concentrations of Credit Risk	Concentrations of Credit Risk. Our cash and cash equivalents are principally on deposit in a non-insured short-term asset management account at a large financial institution. Accounts receivable potentially subject us to concentrations of credit risk. Currently, our customer base is comprised of only a limited number of customers (see Note 14).

Revenue Recognition	Revenue Recognition. Revenue is derived from the sale of coffee products and is recognized on a gross basis upon shipment to the customer. All revenue is recognized when (i) persuasive evidence of an arrangement exists; (ii) the service or sale is completed; (iii) the price is fixed or determinable; and (iv) the ability to collect is reasonably assured. Revenue is recognized as the net amount estimated to be received after deducting estimated amounts for discounts, trade allowances and product terms. We record promotional and return allowances based on recent and historical trends. Promotional allowances, including customer incentive and trade promotion activities, are recorded as a reduction to sales based on amounts estimated being due to customers, based primarily on historical utilization and redemption rates. Discounts and promotional allowances deducted from sales for fiscal years 2015 and 2014 were $668,424 and $433,745, respectively.



	The Company utilizes third parties for the production and fulfillment of orders placed by customers. The Company, acting as principal, takes title to the product and assumes the risks of ownership; namely, the risks of loss for collection, delivery and returns.

Allowance for Doubtful Accounts	Allowance for Doubtful Accounts. The Company does not require collateral from its customers with respect to accounts receivable. The Company determines any required allowance by considering a number of factors, including the terms for each customer, and the length of time accounts receivable are outstanding. Management provides an allowance for accounts receivable whenever it is evident that they become uncollectible. The Company has determined that a $100,000 allowance for doubtful accounts was required at January 31, 2015 and $0 for January 31, 2014. Because our accounts receivable are concentrated in a relatively few number of customers, a significant change in the liquidity or financial position of any one of these customers could have a material adverse effect on the collectability of our accounts receivable and our future operating results.

Inventories	Inventories. Inventories are stated at the lower of cost or market. Cost is computed using weighted average cost, which approximates actual cost, on a first-in, first-out basis. Inventories on hand are evaluated on an on-going basis to determine if any items are obsolete or in excess of future needs. Items determined to be obsolete are reserved for. The Company provides for the possible inability to sell its inventories by providing an excess inventory reserve. As of January 31, 2015 and 2014, the Company determined that no reserve was required.

Acquisition of BlackRock Beverage Services, Inc. and Bike Caffe franchising Inc.	Acquisition of BlackRock Beverage Services, Inc. and Bike Caffe Franchising Inc. On August 16, 2013, the Company purchased certain assets including inventory, fixed assets, and IP owned by BlackRock Beverage Services Inc. for $81,118 in total consideration consisting of $10,000 in cash and 158,039 common shares of the Company valued at $71,118. In addition, on December 4, 2013, the Company purchased certain assets including fixed assets, inventory, IP and trademarks owned by Bike Caffe Franchising, Inc. for total consideration of $140,000 consisting of $40,000 in cash and 250,000 common shares of the Company valued at $100,000. No liabilities were assumed as part of the acquisitions. The acquisitions were accounted for by the Company using the purchase method of accounting in accordance with accounting principles generally accepted in the United States of America (“GAAP”). Accordingly, at the date of acquisition, the net assets of BlackRock and BikeCaffe were recorded at their respective fair values and represents management's estimates based on a third party valuation report. The Company incurred $5,000 of acquisition-related costs, which were expensed as incurred in the accompanying Statement of Operations included within Other Operating Expenses.



	The results of BlackRock and BikeCaffe operations are included in the accompanying statements of operations from the date of acquisition. In connection with the Acquisition, the consideration paid, the net assets acquired, were recorded at fair value on the date of acquisition, as summarized in the following table:



	Bike Caffe Franchising, Inc.

	Tangible Assets Acquired
	Current Assets
	WIP & Inventory		$	75,656
	Fixed Assets - Property and Equipment,net			7,400
	Total Tangible Assets		$	83,056
	Intangible Assets Acquired
	Customer Base			15,000
	Trade-Name/Marks			20,800
	Non-Compete			14,100
	Total Intangible Assets Acquired		$	49,900
	Goodwill			7,044
	Total Consideration Acquired		$	140,000



	Black Rock Beverage Services, Inc.

	Intangible Assets Acquired			81,118
	Total Consideration Acquired		$	81,118
Property and Equipment	Property and Equipment. Equipment is stated at cost less accumulated depreciation and amortization. Maintenance and repairs, as incurred, are charged to expense. Renewals and enhancements which extend the life or improve existing equipment are capitalized. Upon disposition or retirement of equipment, the cost and related accumulated depreciation are removed and any resulting gain or loss is reflected in operations. Depreciation is provided using the straight-line method over the estimated useful lives of the assets, which are three years.



	Our property and equipment is summarized as follows:

			January 31,		January 31,
			2015		2014
	Equipment		$	242,385	$	217,005
	Computers			67,545		52,205
	Furniture			75,851		60,145
	Leasehold improvements			151,373		151,373
				537,154		480,728

	Less Accumulated depreciation			155,906		40,534
			$	381,248	$	440,194



	Depreciation expense was $115,372 and $32,421 for the years ended January 31, 2015 and 2014, respectively.

Impairment of Long-Lived Assets	Impairment of Long-Lived Assets. Long-lived assets consist primarily of a license agreement that was recorded at the estimated cost to acquire the asset. The license agreement is reviewed for impairment when events or changes in circumstances indicate that the carrying amount of such assets may not be recoverable. Determination of recoverability is based on an estimate of undiscounted future cash flows resulting from the use of the asset and its eventual disposition. In the event that such cash flows are not expected to be sufficient to recover the carrying amount of the assets, the assets are written down to their estimated fair values. Management evaluated the carrying value of the license and determined that no impairment existed at January 31, 2015 or 2014.

Stock-Based Compensation	Stock-Based Compensation. Pursuant to the provisions of FASB ASC 718-10, “Compensation – Stock Compensation,” which establishes accounting for equity instruments exchanged for employee service, management utilizes the Black-Scholes option pricing model to estimate the fair value of employee stock option awards at the date of grant, which requires the input of highly subjective assumptions, including expected volatility and expected life. Changes in these inputs and assumptions can materially affect the measure of estimated fair value of our share-based compensation. These assumptions are subjective and generally require significant analysis and judgment to develop. When estimating fair value, some of the assumptions will be based on, or determined from, external data and other assumptions may be derived from our historical experience with stock-based payment arrangements. The appropriate weight to place on historical experience is a matter of judgment, based on relevant facts and circumstances.



	Common stock issued for services to non-employees is recorded based on the value of the services or the value of the common stock whichever is more clearly determinable. Whenever the value of the services is not determinable, the measurement date occurs generally at the date of issuance of the stock. In more limited cases, it occurs when a commitment for performance has been reached with the counterparty and nonperformance is subject to significant disincentives. If the total value of stock issued exceeds the par value, the value in excess of the par value is added to the additional paid-in-capital.



	We estimate volatility of our publicly-listed common stock by considering historical stock volatility.

Income Taxes.	Income Taxes. The Company follows Financial Accounting Standards Board (“FASB”) Accounting Standards Codification No 740, Income Taxes.



	The Company records deferred tax assets and liabilities based on the differences between the financial statement and tax bases of assets and liabilities and on net operating loss carry forwards using enacted tax rates in effect for the year in which the differences are expected to reverse. A valuation allowance is provided when it is more likely than not that some portion or all of a deferred tax asset will not be realized.

Earnings or Loss Per Common Share	Earnings or Loss Per Common Share. Basic earnings per common share equal net earnings or loss divided by the weighted average of shares outstanding during the reporting period. Diluted earnings per share include the impact on dilution from all contingently issuable shares, including options, warrants and convertible securities. The common stock equivalents from contingent shares are determined by the treasury stock method. The Company incurred a net loss for the years ended January 31, 2015 and 2014, respectively and therefore, basic and diluted earnings per share for those periods are the same because all potential common equivalent shares would be anti-dilutive. Anti-dilutive shares include 3,811,334 options for fiscal year 2015 and 4,973,333 options for the fiscal year ended 2014.

Recently Issued Accounting Pronouncements	Recently Issued Accounting Pronouncements. Accounting standards that have been issued by the FASB or other standards setting bodies that do not require adoption until a future date are being evaluated by the Company to determine whether adoption will have a material impact on the Company's financial statements.

Subsequent Events	Subsequent Events. Management has evaluated events subsequent to January 31, 2015 through the date the accompanying statements were filed with the Securities and Exchange Commission for transactions and other events that may require adjustment of and/or disclosure in such financial statements.

NATURE_OF_BUSINESS_AND_SUMMARY2

NATURE OF BUSINESS AND SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES (Tables)	12 Months Ended
	Jan. 31, 2015
NATURE OF BUSINESS AND SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES [Abstract]
Schedule of Consideration Paid, Net Assets Acquired on the Date of Acquisition	Bike Caffe Franchising, Inc.

	Tangible Assets Acquired
	Current Assets
	WIP & Inventory	$	75,656
	Fixed Assets - Property and Equipment,net		7,400
	Total Tangible Assets	$	83,056
	Intangible Assets Acquired
	Customer Base		15,000
	Trade-Name/Marks		20,800
	Non-Compete		14,100
	Total Intangible Assets Acquired	$	49,900
	Goodwill		7,044
	Total Consideration Acquired	$	140,000



	Black Rock Beverage Services, Inc.

	Intangible Assets Acquired		81,118
	Total Consideration Acquired	$	81,118
Schedule of Property Plant and Equipment		January 31,		January 31,
		2015		2014
	Equipment	$	242,385	$	217,005
	Computers		67,545		52,205
	Furniture		75,851		60,145
	Leasehold improvements		151,373		151,373
			537,154		480,728

	Less Accumulated depreciation		155,906		40,534
		$	381,248	$	440,194

INVENTORY_Tables

INVENTORY (Tables)	12 Months Ended
INVENTORY (Tables)	Jan. 31, 2015
INVENTORY [Abstract]
Schedule of Inventory		January 31,		January 31,
		2015		2014
	Finished Goods - Coffee	$	197,581	$	354,932
		$	197,581	$	354,932

RECEIVABLES_Tables

RECEIVABLES (Tables)	12 Months Ended
RECEIVABLES (Tables)	Jan. 31, 2015
RECEIVABLES [Abstract]
Schedule of Receivables		January 31,			January 31,
		2015			2014
	Grocery retail clients	$	956,409		$	771,359
	Online clients		15,718			35,539
	Other foodservice clients		80,546			279,049
	Licensing - related party		201,579			-
	Allowance for doubtful accounts		(100,000	)		-
		$	1,154,252		$	1,085,947

LICENSE_AGREEMENTS_Tables

LICENSE AGREEMENTS (Tables)	12 Months Ended
LICENSE AGREEMENTS (Tables)	Jan. 31, 2015
LICENSE AGREEMENTS [Abstract]
Schedule of License Agreements		January 31,
		2015			2014
	License Agreement	$	730,000		$	730,000
	Accumulated amortization		(121,666	)		-72,999
	License Agreement, net	$	608,334		$	705,667
Schedule of Amortization Expense		Years Ended January 31,
			2015			2014
	License Agreement	$	(48,667	)	$	(48,666	)
	Total License Agreement Amortization Expense	$	(48,667	)	$	(48,666	)
Schedule of Future Amortization Expense	Years Ending January 31,
	2016	$	46,292
	2017		46,292
	2018		46,292
	2019		46,292
	2020		46,292
	Thereafter		376,874
	Total	$	608,334

PREPAID_EXPENSES_Tables

PREPAID EXPENSES (Tables)	12 Months Ended
PREPAID EXPENSES (Tables)	Jan. 31, 2015
PREPAID EXPENSES [Abstract]
Schedule of Prepaid Expenses		January 31,			January 31,
		2015			2014
	Non-refundable deposit-coffee supplier		$	-		$	1,004,198
	Prepaid consulting services			-			159,716
	Prepaid customer discounts			18,986			-
	Total		$	18,986		$	1,163,914

STOCK_BASED_COMPENSATION_Table

STOCK BASED COMPENSATION (Tables)	12 Months Ended
STOCK BASED COMPENSATION (Tables)	Jan. 31, 2015
STOCK BASED COMPENSATION [Abstract]
Schedule of Activity in Stock Options						Weighted Average
		Number of		Weighted Average		Remaing Contract
		Shares		Exercise Price		Term (# of years)
	Outstanding at February 1, 2013		9,400,000	$	0.26
	Granted		7,960,000		0.45
	Exercised		-100,000		0.16
	Forfeited and canceled		-		-
	Outstanding at January 31, 2014		17,260,000	$	0.35	4.23
	Exercisable at January 31, 2014		4,985,833	$	0.3	3.77

	Outstanding at February 1, 2014		17,260,000		0.35
	Granted		820,000.00		0.27
	Exercised		-50,000.00		0.16
	Forfeited and canceled		-200,000.00		-
	Outstanding at January 31, 2015		17,830,000	$	0.35	3.63
	Exercisable at January 31, 2015		10,952,633	$	0.33	3.33

WARRANTS_Tables

WARRANTS (Tables)	12 Months Ended
WARRANTS (Tables)	Jan. 31, 2015
WARRANTS [Abstract]
Schedule of Warrants		Number of		Weighted Average		Remaing Contract
		Shares		Exercise Price		Term (# of years)
	Warrants Outstanding at February 1, 2014		-	$
	Granted		7,333,529		0.34
	Exercised		-		-
	Forfeited and canceled		-		-
	Warrants Outstanding at January 31, 2015		7,333,529	$	0.35	2.29

INCOME_TAXES_Table

INCOME TAXES (Table)	12 Months Ended
INCOME TAXES (Table)	Jan. 31, 2015
INCOME TAXES [Abstract]
Schedule of Provision for Refundable Income Taxes		January 31,			January 31,
		2015			2014
	Federal income tax benefit	$	3,531,605		$	2,053,743
	State income tax benefit		285,084			597,533
	Less change in valuation allowance		(3,816,689	)		-2,651,276
	Provision for income taxes	$	-		$	-
Schedule of Net Deferred Tax		January 31,			January 31,
		2015			2014
	Deferred tax asset attributable to:
	Compensatory stock options	$	2,212,946		$	1,640,309
	Net operating loss carryforward		6,851,965			3,644,967
	Provision for bad debts		37,056
	Less valuation allowance		(9,101,966	)		-5,285,276
	Net deferred tax asset	$	-		$	-
Schedule of Reconciliation of Provision for Income Tax		January 31,			January 31,
		2015			2014
	Federal income taxes at 34%	$	(3,495,515	)	$	-2,279,370
	State income tax, net of federal benefit		(317,165	)		-398,219
	Tax effect on non-deductible expenses and credits		(7,009	)		26,313
	Increase in valuation allowance		3,816,689			2,651,276
		$	-		$	-

NATURE_OF_BUSINESS_AND_SUMMARY3

NATURE OF BUSINESS AND SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES (Narrative) (Details) (USD $)	0 Months Ended		12 Months Ended		2 Months Ended
	Jan. 10, 2010	Oct. 23, 2007	Jan. 31, 2015	Jan. 31, 2014	Jan. 31, 2014	Oct. 24, 2007	Sep. 27, 2004
Stock split conversion terms	Three for one forward stock split	22.723829 for one forward stock split
Common stock, shares authorized			5,112,861,525	5,112,861,525	5,112,861,525	1,704,287,175	75,000,000
Common stock, par value			$0.00	$0.00	$0.00	$0.00	$0.00
Net Loss			($10,280,985)	($6,704,030)
Accumulated deficit			-24,043,833	-13,762,848	-13,762,848
Promotional allowances deducted from sales			668,424	433,745
Allowance for doubtful accounts			100,000
Depreciation Expense			115,372	32,421
Anti-dilutive options excluded from earnings per share calculation			3,811,334	4,973,333
Issuance of shares in acquisitions				171,118
Bike Caffe Franchising, Inc. [Member]
Issuance of shares in acquisitions, shares					250,000
Issuance of shares in acquisitions					100,000
Cash paid in acquisition					40,000
Black Rock Beverage Services, Inc. [Member]
Issuance of shares in acquisitions, shares					158,039
Issuance of shares in acquisitions					71,118
Cash paid in acquisition					$10,000

NATURE_OF_BUSINESS_AND_SUMMARY4

NATURE OF BUSINESS AND SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES (Schedule of Consideration Paid, Net Assets Acquired on the Date of Acquisition) (Details) (USD $)	Jan. 31, 2015
Intangible Assets Acquired
Goodwill	$88,162
Bike Caffe Franchising, Inc. [Member]
Current Assets
WIP & Inventory	75,656
Fixed Assets - Property and Equipment,net	7,400
Total Tangible Assets	83,056
Intangible Assets Acquired
Customer Base	15,000
Trade-Name/Marks	20,800
Non-Compete	14,100
Total Intangible Assets Acquired	49,900
Goodwill	7,044
Total Consideration Acquired	140,000
Black Rock Beverage Services, Inc. [Member]
Intangible Assets Acquired
Total Intangible Assets Acquired	81,118
Total Consideration Acquired	$81,118

NATURE_OF_BUSINESS_AND_SUMMARY5

NATURE OF BUSINESS AND SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES (Schedule of Property Plant and Equipment) (Details) (USD $)	Jan. 31, 2015	Jan. 31, 2014
Property, Plant and Equipment [Line Items]
Property and equipment, gross	$537,154	$480,728
Less Accumulated Depreciation	155,906	40,534
Property and equipment, net	381,248	440,194
Equipment [Member]
Property, Plant and Equipment [Line Items]
Property and equipment, gross	242,385	217,005
Computer [Member]
Property, Plant and Equipment [Line Items]
Property and equipment, gross	67,545	52,205
Furniture [Member]
Property, Plant and Equipment [Line Items]
Property and equipment, gross	75,851	60,145
Leasehold improvements [Member]
Property, Plant and Equipment [Line Items]
Property and equipment, gross	$151,373	$151,373

INVENTORY_Details

INVENTORY (Details) (USD $)	Jan. 31, 2015	Jan. 31, 2014
INVENTORY [Abstract]
Finished Goods - Coffee	$197,581	$354,932
Inventories	$197,581	$354,932

RECEIVABLES_Details

RECEIVABLES (Details) (USD $)	Jan. 31, 2015	Jan. 31, 2014
Receivables [Line Items]
Allowance for doubtful accounts	($100,000)
Receivables, net	1,154,252	1,085,947
Grocery retail clients [Member]
Receivables [Line Items]
Receivables, gross	956,409	771,359
Online clients [Member]
Receivables [Line Items]
Receivables, gross	15,718	35,539
Other foodservice clients [Member]
Receivables [Line Items]
Receivables, gross	80,546	279,049
Licensing - related party [Member]
Receivables [Line Items]
Receivables, gross	$201,579

LICENSE_AGREEMENTS_Narrative_D

LICENSE AGREEMENTS (Narrative) (Details) (USD $)	12 Months Ended
LICENSE AGREEMENTS (Narrative) (Details) (USD $)	Jan. 31, 2015	Jan. 31, 2013	Jan. 31, 2014	Sep. 13, 2012	Mar. 31, 2010	Aug. 05, 2011
License Agreement	$730,000		$730,000
Impairment of license		36,000
Remaining useful life of license agreement	12 years 6 months
Trademarks [Member] \| Fifty-Six Hope Road [Member]
Royalty percentage				3.00%
Marley Coffee Ltd [Member]
Monthly installment to be paid for outstanding debt obligation				19,715
Marley Coffee Ltd [Member] \| Trademarks [Member]
Total shares reserved for issuance, per the licensing agreement					10,000,000
Licensing agreement, number of common shares issued immediately upon the execution of the agreement					1,000,000
Licensing agreement, number of shares to be issued on every anniversary of agreement					1,000,000
License Agreement					766,000
Marley Coffee Ltd [Member] \| Additional Trademarks Agreement [Member]
Licensing agreement, number of common shares issued immediately upon the execution of the agreement						2,000,000
Additional obligations assumed						126,000
Fifty-Six Hope Road [Member] \| Trademarks [Member]
Accrued royalties	$60,091

LICENSE_AGREEMENTS_Schedule_of

LICENSE AGREEMENTS (Schedule of License Agreements) (Details) (USD $)	Jan. 31, 2015	Jan. 31, 2014
LICENSE AGREEMENTS [Abstract]
License Agreement	$730,000	$730,000
Accumulated amortization	-121,666	-72,999
License Agreement, net	$608,334	$705,667

LICENSE_AGREEMENTS_Schedule_of1

LICENSE AGREEMENTS (Schedule of Amortization Expense) (Details) (USD $)	12 Months Ended
	Jan. 31, 2015	Jan. 31, 2014
LICENSE AGREEMENTS [Abstract]
License Agreement	($46,292)	($42,147)

LICENSE_AGREEMENTS_Schedule_of2

LICENSE AGREEMENTS (Schedule of Future Amortization Expense) (Details) (USD $)	Jan. 31, 2015	Jan. 31, 2014
Years Ending January 31,
2016	$46,292
2017	46,292
2018	46,292
2019	46,292
2020	46,292
Thereafter	376,874
Total	$608,334	$705,667

GOODWILL_Details

GOODWILL (Details) (USD $)	Jan. 31, 2015
GOODWILL [Abstract]
Goodwill from Goodwill Black Rock Beverage Services, LLC and BikeCaffe Franchising Inc	$88,162

PREPAID_EXPENSES_Details

PREPAID EXPENSES (Details) (USD $)	Jan. 31, 2015	Jan. 31, 2014
PREPAID EXPENSES [Abstract]
Non-refundable deposit-coffee supplier		$1,004,198
Prepaid consulting services		159,716
Prepaid customer discounts	18,986
Prepaid expenses	$18,986	$1,163,914

RELATED_PARTY_TRANSACTIONS_Det

RELATED PARTY TRANSACTIONS (Details) (Marley Coffee Ltd - Rohan Marley [Member], USD $)	12 Months Ended
	Jan. 31, 2015	Jan. 31, 2014
Marley Coffee Ltd - Rohan Marley [Member]
Related Party Transaction [Line Items]
Purchase from related parties	$764,598	$659,132
Chairman, ownership percentage	25.00%

STOCKHOLDERS_EQUITY_Details

STOCKHOLDERS EQUITY (Details) (USD $)	12 Months Ended
STOCKHOLDERS EQUITY (Details) (USD $)	Jan. 31, 2015	Jan. 31, 2014	Oct. 24, 2007	Sep. 27, 2004
Class of Stock [Line Items]
Common stock, par value	$0.00	$0.00	$0.00	$0.00
Common stock, shares authorized	5,112,861,525	5,112,861,525	1,704,287,175	75,000,000
Issuance of common stock for services	$427,442	$1,344,202
Issuance of common stock for cash	2,500,000	246,000
Shares to be issued to Black Rock Beverage, shares	158,039
Stock issued for extinguishment of accounts payable and purchase of inventory and legal and accounting services	2,539,753	6,610,664
Common Stock [Member]
Class of Stock [Line Items]
Issuance of common stock for services, shares	1,764,356	3,505,914
Issuance of common stock for services	1,764	3,505
Issuance of common stock for cash, Shares	7,333,529	647,137
Issuance of common stock for cash	7,334	647
Exercise of stock options, shares	50,000	100,000
Shares to be issued to Black Rock Beverage, shares	158,039
Stock issued for extinguishment of accounts payable and purchase of inventory and legal and accounting services, Shares	12,219,871	19,877,591
Stock issued for extinguishment of accounts payable and purchase of inventory and legal and accounting services	$12,220	$19,129

STOCK_BASED_COMPENSATION_Narra

STOCK BASED COMPENSATION (Narrative) (Details) (USD $)	12 Months Ended
STOCK BASED COMPENSATION (Narrative) (Details) (USD $)	Jan. 31, 2015	Jan. 31, 2014
Share-based Compensation Arrangement by Share-based Payment Award [Line Items]
Stock-based compensation expense	$1,864,995	$1,161,424
Remaining amount of unamortized stock option expense	2,267,193
Intrinsic value of stock options outstanding	38,113
Grant date fair value of stock options	$249,793	$2,403,448
Number of options exercisable outside the three plans	333,333
2011 Equity Compensation Plan [Member]
Share-based Compensation Arrangement by Share-based Payment Award [Line Items]
Number of shares authorized under equity compensation plan	20,000,000
Shares available for issuance	16,333,333
2012 Equity Compensation Plan [Member]
Share-based Compensation Arrangement by Share-based Payment Award [Line Items]
Number of shares authorized under equity compensation plan	12,000,000
Shares available for issuance	60,717
2013 Equity Compensation Plan [Member]
Share-based Compensation Arrangement by Share-based Payment Award [Line Items]
Number of shares authorized under equity compensation plan	12,000,000
Shares available for issuance	3,341,038

STOCK_BASED_COMPENSATION_Sched

STOCK BASED COMPENSATION (Schedule of Activity in Stock Options) (Details) (Compensation and Incentive Plans [Member], USD $)	12 Months Ended
	Jan. 31, 2015	Jan. 31, 2014
Compensation and Incentive Plans [Member]
Number of shares:
Outstanding	17,260,000	9,400,000
Granted	820,000	7,960,000
Exercised	-50,000	-100,000
Forfeited and canceled	-200,000
Outstanding	17,830,000	17,260,000
Exercisable	10,952,633	4,985,833
Weighted Average Exercise Price
Outstanding	$0.35	$0.26
Granted	$0.27	$0.45
Excercised	$0.16	$0.16
Forfeited and canceled
Outstanding	$0.35	$0.35
Exercisable	$0.33	$0.30
Weighted Average Remaining Contract Term
Outstanding	3 years 7 months 17 days	4 years 2 months 23 days
Exercisable	3 years 3 months 29 days	3 years 9 months 7 days

WARRANTS_Narrative_Details

WARRANTS (Narrative) (Details) (USD $)	0 Months Ended
WARRANTS (Narrative) (Details) (USD $)	Apr. 24, 2014	Jan. 31, 2015	Jan. 31, 2014	Oct. 24, 2007	Sep. 27, 2004
Warrants [Line Items]
Par value of shares of common stock that can be purchased with each unit (in dollars per share)		$0.00	$0.00	$0.00	$0.00
Subscription Agreement with Mother Parkers Tea & Coffee Inc. [Member]
Warrants [Line Items]
Units issued	7,333,529
Number of shares of common stock that can be purchased with each unit	1
Par value of shares of common stock that can be purchased with each unit (in dollars per share)	$0.00
Number of warrants that can be purchased with each unit	1
Number of shares of common stock that can be purchased with one warrants	1
Period used to calculate weighted-average price per share of the Company's common stock for issuance of units	50 days
Per Unit Price (in dollars per share)	$0.34
Total purchase price paid by counterparty	$2,500,000

WARRANTS_Schedule_of_Warrants_

WARRANTS (Schedule of Warrants) (Details) (Subscription Agreement with Mother Parkers Tea & Coffee Inc. [Member], USD $)	12 Months Ended
	Jan. 31, 2015
Subscription Agreement with Mother Parkers Tea & Coffee Inc. [Member]
Number of Shares
Warrants Outstanding
Granted	7,333,529
Exercised
Forfeited and canceled
Warrants Outstanding	7,333,529
Weighted Average Exercise Price
Warrants Outstanding
Granted	$0.34
Exercised
Forfeited and canceled
Warrants Outstanding	$0.35
Remaining Contract Term
Warrants Outstanding	2 years 3 months 14 days

INCOME_TAXES_Schedule_of_Provi

INCOME TAXES (Schedule of Provision for Refundable Income Taxes) (Details) (USD $)	12 Months Ended
	Jan. 31, 2015	Jan. 31, 2014
INCOME TAXES [Abstract]
Federal income tax benefit	$3,531,605	$2,053,743
State income tax benefit	285,084	597,533
Less change in valuation allowance	-3,816,689	-2,651,276
Provision for income taxes

INCOME_TAXES_Schedule_of_Net_D

INCOME TAXES (Schedule of Net Deferred Tax) (Details) (USD $)	Jan. 31, 2015	Jan. 31, 2014
Deferred tax asset attributable to:
Compensatory stock options	$2,212,946	$1,640,309
Net operating loss carryforward	6,851,965	3,644,967
Provision for bad debts	37,056
Less, valuation allowance	-9,101,966	-5,285,276
Net deferred tax asset
Net operating loss carryforward	$17,250,000

INCOME_TAXES_Schedule_of_Recon

INCOME TAXES (Schedule of Reconciliation of Provision for Income Tax) (Details) (USD $)	12 Months Ended
	Jan. 31, 2015	Jan. 31, 2014
INCOME TAXES [Abstract]
Federal income taxes at 34%	($3,495,515)	($2,279,370)
State income tax, net of federal benefit	-317,165	-398,219
Tax effect on non-deductible expenses and credits	-7,009	26,313
Increase in valuation allowance	3,816,689	2,651,276
Provision for income taxes

SETTLEMENT_OF_LIABILITIES_WITH1

SETTLEMENT OF LIABILITIES WITH IRONRIDGE (Details) (USD $)

12 Months Ended

3 Months Ended

9 Months Ended

5 Months Ended

0 Months Ended

1 Months Ended

3 Months Ended

12 Months Ended

Jan. 31, 2015

Jan. 31, 2014

Jun. 18, 2013

Oct. 31, 2014

Oct. 31, 2013

Sep. 15, 2014

Aug. 31, 2014

Oct. 31, 2013

Oct. 31, 2014

Mar. 06, 2013

Sep. 12, 2013

24-May-13

Sep. 12, 2014

Jul. 26, 2013

Settlement of liabilities with ironridge [Line Items]

Loss on extinguishment of debt

($1,957,312)

($1,736,194)

Ironridge Transaction #1 [Member]

Settlement of liabilities with ironridge [Line Items]

Accounts payable and accrued expenses purchased by Ironridge Global IV

1,017,744

Shares issued for settlement of debt

7,000,000

Aggregate trading volume amount, not to exceed

10,000,000

Aggregate value of initial issuance

1,068,631

Percentage of claim amount

105.00%

Closing price of Company's stock

$0.35

Share price reduction used in calculation

$0.01

Percentage of closing price

80.00%

Maximum percentage ownership by Ironbridge and its affiliates

9.99%

Number of common shares owed

5,353,512

Number of shares to be returned by Ironridge

1,646,488

Loss on extinguishment of debt

1,800,141

728,294

Ironridge Transaction #2 [Member]

Settlement of liabilities with ironridge [Line Items]

Accounts payable and accrued expenses purchased by Ironridge Global IV

1,278,058

Shares issued for settlement of debt

5,000,000

Aggregate trading volume amount, not to exceed

20,000,000

Aggregate value of initial issuance

1,278,058

Percentage of claim amount

105.00%

Closing price of Company's stock

$0.32

Share price reduction used in calculation

$0.01

Percentage of closing price

80.00%

Amount used in settlement calculation

1,019,390

Maximum percentage ownership by Ironbridge and its affiliates

9.99%

Number of common shares owed

5,406,337

Number of shares owed to Ironridge

406,337

Loss on extinguishment of debt

Ironridge Transaction #3 [Member]

Settlement of liabilities with ironridge [Line Items]

Accounts payable and accrued expenses purchased by Ironridge Global IV

2,499,372

Shares issued for settlement of debt

5,000,000

3,853,555

5,000,000

Aggregate trading volume amount, not to exceed

50,000,000

Aggregate value of initial issuance

2,624,340

Percentage of claim amount

105.00%

Closing price of Company's stock

$0.50

Share price reduction used in calculation

$0.01

Percentage of closing price

80.00%

Amount used in settlement calculation

1,358,299

Maximum percentage ownership by Ironbridge and its affiliates

9.99%

Percentage of restricted shares

5.00%

Loss on extinguishment of debt

$3,931,134

Number of common shares dismissed in litigation settlement

5,000,000

COMMITMENTS_AND_CONTINGENCIES_

COMMITMENTS AND CONTINGENCIES (Details) (USD $)	0 Months Ended		12 Months Ended
	Jul. 28, 2014	Mar. 31, 2015	Jan. 31, 2015
	Jul. 28, 2014	Mar. 31, 2015	sqft
Settlement with Whittle [Member] \| Damages Sought, Breach of Consulting Agreement [Member]
Loss Contingencies [Line Items]
Damages claimed	$60,000
Settlement with Whittle [Member] \| Damages Sought, Payments Related to Consulting Agreement [Member]
Loss Contingencies [Line Items]
Damages claimed	19,715
Settlement with Whittle [Member] \| Subscription Agreement [Member]
Loss Contingencies [Line Items]
Amount awarded		80,000
Monthly payments		10,000
Office space located at 4730 Tejon Street, Denver, Colorado 80211 [Member]
Operating Leased Assets [Line Items]
Lease expiration date			31-Jul-16
Square footage of assets held under operating lease agreement			4,800
Lease term			36 months
Annual rental increase percentage during the first three years per terms of lease agreement			4.00%
Monthly rent amount due period, one			7,858
Monthly rent amount due period, two			8,172
Monthly rent amount due period, three			8,499
Office and warehouse space located at 4725-4745 Lipan St, Denver, Colorado 80211
Operating Leased Assets [Line Items]
Square footage of assets held under operating lease agreement			4,000
Lease term			5 years
Monthly rent amount due period, one			0
Monthly rent amount due period, two			2,800
Monthly rent amount due period, three			2,950
Monthly rent amount due period, four			3,150
Retail space located at 1536 Wynkoop, Denver, Colorado 80202 [Member]
Operating Leased Assets [Line Items]
Square footage of assets held under operating lease agreement			121
Lease term			60 months
Monthly rent amount due period, one			$1,500

CONCENTRATIONS_Details

CONCENTRATIONS (Details) (USD $)	12 Months Ended
CONCENTRATIONS (Details) (USD $)	Jan. 31, 2015	Jan. 31, 2014
Concentration Risk [Line Items]
Sales	$8,901,367	$5,644,211
Customer Concentration Risk [Member]
Concentration Risk [Line Items]
Percentage concentration	52.00%	57.00%
Vendor Risk [Member]
Concentration Risk [Line Items]
Percentage concentration	61.00%	93.00%
Canada Member
Concentration Risk [Line Items]
Sales	1,546,422	1,260,608
South Korea [Member]
Concentration Risk [Line Items]
Sales	227,751	286,592
Chile [Member]
Concentration Risk [Line Items]
Sales	$196,099	$180,450

SUBSEQUENT_EVENTS_Details

SUBSEQUENT EVENTS (Details) (Subscription Agreement [Member], Settlement with Whittle [Member], USD $)	0 Months Ended
	Mar. 31, 2015
Subscription Agreement [Member] \| Settlement with Whittle [Member]
Subsequent Event [Line Items]
Amount awarded	$80,000
Monthly payments	$10,000