Jammin Java (JAMN) 10-Q 21 Dec 16 2017 Q2 Quarterly report Financial data

Document and Entity Information

Document and Entity Information - shares	6 Months Ended
	Jul. 31, 2016	Dec. 05, 2016
Document And Entity Information
Entity Registrant Name	JAMMIN JAVA CORP.
Entity Central Index Key	1,334,586
Document Type	10-Q
Trading Symbol	JAMN
Document Period End Date	Jul. 31, 2016
Amendment Flag	false
Current Fiscal Year End Date	--01-31
Entity a Well-known Seasoned Issuer	No
Entity a Voluntary Filer	No
Entity's Reporting Status Current	Yes
Entity Filer Category	Smaller Reporting Company
Entity Common Stock, Shares Outstanding		230,567,965
Document Fiscal Period Focus	Q2
Document Fiscal Year Focus	2,017

CONDENSED BALANCE SHEETS (Unaud

CONDENSED BALANCE SHEETS (Unaudited) - USD ($)	Jul. 31, 2016	Jan. 31, 2016
CURRENT ASSETS
Cash and cash equivalents	$ 137,561	$ 231,021
Accounts receivable, net	129,614	1,415,559
Prepaid expenses	103,109	30,171
Other current assets	3,000	8,000
Total current assets	373,284	1,684,751
Property and equipment, net	123,523	187,838
Intangible asset, net	477,694	593,325
Other assets	21,316	23,567
Total Assets	995,817	2,489,481
Current Liabilities:
Accounts payable	3,057,769	3,527,083
Accrued expenses	1,196,654	497,431
Accrued royalty and other expenses - related party		84,174
Note payable - related party	297,324
Current portion of convertible and other notes payable, net of discount	1,243,972	1,029,558
Derivative liability - conversion feature	1,503,500	778,951
Total current liabilities	7,299,219	5,917,197
Convertible notes payable, net of discount	231,404
Total Liabilities	7,530,623	5,917,197
Commitments & Contingencies (Note 8)
Stockholders' Deficit
Common stock, $0.001 par value, 5,112,861,525 shares authorized; 130,473,328 and 126,455,312 shares issued and outstanding as of July 31,2016 and January 31, 2016, respectively	130,473	126,455
Additional paid-in capital	26,962,259	25,691,579
Accumulated deficit	(33,627,538)	(29,245,750)
Total Stockholders' Deficit	(6,534,806)	(3,427,716)
Total Liabilities and Stockholders' Deficit	$ 995,817	$ 2,489,481

CONDENSED BALANCE SHEETS (Unau3

CONDENSED BALANCE SHEETS (Unaudited) (Parenthetical) - $ / shares	Jul. 31, 2016	Jan. 31, 2016
Statement of Financial Position [Abstract]
Common stock, par value	$ 0.001	$ 0.001
Common stock, authorized	5,112,861,525	5,112,861,525
Common stock, issued	130,473,328	126,455,312
Common stock, outstanding	130,473,328	126,455,312

CONDENSED STATEMENTS OF OPERATI

CONDENSED STATEMENTS OF OPERATIONS (Unaudited) - USD ($)	3 Months Ended		6 Months Ended
	Jul. 31, 2016	Jul. 31, 2015	Jul. 31, 2016	Jul. 31, 2015
Income Statement [Abstract]
Sales, net	$ 1,697,783	$ 2,868,021	$ 4,425,782	$ 5,449,448
Cost of sales	1,394,818	2,059,049	3,181,688	3,843,861
Gross Profit	302,965	808,972	1,244,094	1,605,587
Operating Expenses:
Compensation and benefits	828,689	777,961	1,799,392	1,750,767
Selling and marketing	618,771	601,152	1,219,480	1,122,268
General and administrative	370,629	363,349	1,141,932	856,173
Total operating expenses	1,818,089	1,742,462	4,160,804	3,729,208
Other expense
Other income (expense)	11,424	(32,537)	3,774	(32,537)
Changes in fair value of derivative liability	(720,897)		(644,983)
Gain on extinguishment of debt			362,506
Interest expense	(669,622)	(2,468)	(1,186,375)	(9,573)
Total other expense	(1,379,095)	(35,005)	(1,465,078)	(42,110)
Net Loss	$ (2,894,219)	$ (968,495)	$ (4,381,788)	$ (2,165,731)
Net loss per common share - basic and diluted (in dollars per share)	$ (0.02)	$ (0.01)	$ (0.03)	$ (0.02)
Weighted average number of common shares outstanding - basic and diluted (in shares)	130,385,164	125,545,910	129,081,473	125,221,362

CONDENSED STATEMENTS OF CASH FL

CONDENSED STATEMENTS OF CASH FLOWS (Unaudited) - USD ($)	6 Months Ended
	Jul. 31, 2016	Jul. 31, 2015
Operating Activities:
Net loss	$ (4,381,788)	$ (2,165,731)
Adjustments to reconcile net loss to net cash provided (used) by operating activities:
Depreciation & amortization	179,649	110,252
Stock based compensation	852,462	635,010
Common stock issued for services	394,736	156,381
Common stock issued for financing costs	27,500
Loss on sale of business		32,537
Accrued interest	311,174
Change in fair value of derivative liability	644,983
Amortization of discount on notes payable	449,633
Changes in operating assets and liabilities:
Accounts receivable	1,285,945	(200,346)
Inventory		194,911
Other current assets	5,000
Prepaids	(72,938)	(26,851)
Other assets	2,251	5,600
Accrued liability - related party	(84,174)	(8,907)
Accounts payable and accrued liabilities	527,233	586,321
Net cash provided by (used in) operating activities	141,666	(680,823)
Investing Activitites:
(Purchases) sales of fixed assets	297	(12,894)
Sale of division		78,002
Net cash (used in) provided by financing activities	297	65,108
Financing Activities:
Proceeds from issuance of notes payable	76,518	223,561
Repayments of notes payable	(311,941)
Net cash provided by financing activities	(235,423)	223,561
Net decrease in cash	(93,460)	(392,154)
Cash - Beginning of Period	231,021	443,189
Cash - End of Period	137,561	$ 51,035
Noncash Investing and Financing Transactions:
Accounts payable converted to note payable	247,324
Gain on extinguishment of debt	$ 362,506

Basis of Presentation

Basis of Presentation	6 Months Ended
	Jul. 31, 2016
Basis Of Presentation
Basis of Presentation	Note 1. Basis of Presentation The accompanying unaudited interim financial statements of Jammin Java Corp. (the “ Company SEC As used in this Quarterly Report, the terms “ we, us, our, Jammin Java Company

Going Concern and Liquidity

Going Concern and Liquidity	6 Months Ended
	Jul. 31, 2016
Going Concern And Liquidity
Going Concern and Liquidity	Note 2. Going Concern and Liquidity These financial statements have been prepared by management assuming that the Company will be able to continue as a going concern and contemplate the realization of assets and the satisfaction of liabilities in the normal course of business. These financial statements do not include any adjustments to the recoverability of recorded asset amounts or the amounts or classifications of liabilities that might be necessary should the Company be unable to continue as a going concern. The Company incurred a net loss of $4,381,788 for the six months ended July 31, 2016, and has an accumulated deficit since inception of $33,627,538. The Company has a history of losses. These conditions raise substantial doubt about the Company’s ability to continue as a going concern. The operations of the Company have primarily been funded by the issuance of debt instruments as well as the sale of its common stock. The Company will, in the future, need to secure additional funds through future equity sales or other fund raising activities. No assurance can be given that additional financing will be available, or if available, will be on terms acceptable to the Company. The Company’s ability to meet its obligations in the ordinary course of business is dependent upon its ability to sell its products directly to end-users and through distributors, establish profitable operations through increased sales and decreased expenses, and obtain additional funds when needed. Management intends to increase sales by increasing the Company’s product offerings, expanding its direct sales force and expanding its domestic and international distributor relationships. There can be no assurance that the Company will be able to increase sales, reduce expenses or obtain additional financing, if necessary, at a level to meet its current obligations. As a result, the opinion the Company received from its independent registered public accounting firm on its January 31, 2016 financial statements contains an explanatory paragraph stating that there is a substantial doubt regarding the Company’s ability to continue as a going concern.

Business Overview and Summary o

Business Overview and Summary of Accounting Policies	6 Months Ended
	Jul. 31, 2016
Accounting Policies [Abstract]
Business Overview and Summary of Accounting Policies	Note 3. Business Overview and Summary of Accounting Policies Jammin Java, doing business as Marley Coffee, is a United States (“U.S.”)-based company that provides sustainably grown, ethically farmed and artisan roasted gourmet coffee through multiple U.S. and international distribution channels, using the Marley Coffee brand name. U.S. and international grocery retail channels have become the Company’s largest revenue channels, followed by online retail, office coffee services (referred to herein as OCS), food service outlets and licensing. The Company intends to continue to develop these revenue channels and achieve a leadership position in the gourmet coffee space by capitalizing on the global recognition of the Marley name through the licensing of the Marley Coffee trademarks. Reclassifications. Use of Estimates in Financial Statement Preparation. GAAP Cash and Cash Equivalents. Revenue Recognition. The Company utilizes third parties for the production and fulfillment of orders placed by customers. The Company, acting as principal, takes title to the product and assumes the risks of ownership; namely, the risks of loss for collection, delivery and returns. Accounts due to/due from Roasters. Mother Parkers Financial assets and liabilities are subject to offset and presented as net amounts in the statement of financial position when, and only when, the Company currently has a legally enforceable right to offset amounts and intends either to settle on a net basis, or to realize the asset and settle the liability simultaneously. The Company does not have offset rights with respect to Mother Parkers due to/due from amounts at July 31, 2016. Allowance for Doubtful Accounts. Inventories. y providing an excess inventory reserve. As of July 31, 2016 and January 31, 2016, inventory was not significant. Property and Equipment. Impairment of Long-Lived Assets. Stock-Based Compensation FASB ASC Compensation – Stock Compensation , Common stock issued for services to non-employees is recorded based on the value of the services or the value of the common stock, whichever is more clearly determinable. Whenever the value of the services is not determinable, the measurement date occurs generally at the date of issuance of the stock. In more limited cases, it occurs when a commitment for performance has been reached with the counterparty and nonperformance is subject to significant disincentives. If the total value of stock issued exceeds the par value, the value in excess of the par value is added to the additional paid-in-capital. We estimate volatility of our publicly-listed common stock by considering historical stock volatility. Income Taxes. FASB Income Taxes Earnings or Loss Per Common Share. Recently Issued Accounting Pronouncements

Trademark License Agreements an

Trademark License Agreements and Intangible Assets	6 Months Ended
	Jul. 31, 2016
Goodwill and Intangible Assets Disclosure [Abstract]
Trademark License Agreements and Intangible Assets	Note 4 Trademark License Agreements and Intangible Assets On June 27, 2016, and effective June 24, 2016, Fifty-Six Hope Road Music Limited (“ 56 Hope Road License Agreement Rohan Marley, our former Chairman, owns an interest in 56 Hope Road. On July 6, 2016, the Company and Hope Road Merchandising, LLC (“ HRM Short-Term License The Company planned to continue to work with HRM and 56 Hope Road in good faith to try to extend the terms of the Short-Term License and remain partners, as well as to preserve shareholder value. Notwithstanding that, on July 21, 2016, HRM and 56 Hope Road provided the Company notice of the termination of the Short-Term License and demanded that all use of the Trademarks cease immediately. 56 Hope Road terminated the Short-Term License due to the Company’s alleged breach of certain of the terms of the Short-Term License, including, but not limited to, the Company’s failure to deliver quarterly statements and annual audited financial statements in a timely manner, and issues raised regarding security interests alleged to have been granted by the Company in connection with the licenses, to various third parties in alleged violation of the licenses. The Company believes that the termination notice received on July 21, 2016 as well as the termination of the License Agreement, was without merit and that 56 Hope Road has no reasonable basis for such terminations. On August 1, 2016, 56 Hope Road and HRM filed a complaint against the Company in the Superior Court of the State of California, County of Los Angeles, Central Division (Case No. BC628981). The complaint (a) seeks a declaratory judgment relating to the termination of the licenses, (b) seeks damages for our alleged (i) breaches of the License Agreement and Short-Term License, (ii) tortious interference with 56 Hope Road’s and HRM’s economic relationships with licenses and prospective licensees, and (iii) trademark infringement; (c) requests an accounting of our books and records; and (d) requests punitive and exemplary damages in connection with allegations of fraud and misrepresentation. The Company vehemently denies the allegations made by 56 Hope Road and HRM, and plans to vigorously defend themselves against the claims made in the complaint. On August 4, 2016, the Company filed (a) a notice of removal with the court, requesting the case be removed from state court to the United States District Court for the Central District of California; (b) a request for a temporary restraining order requesting the court to reinstate the Short-Term License until a final decision on the pending lawsuit is determined; and (c) an answer to the complaint denying the allegations of 56 Hope Road and HRM, including certain affirmative defenses, and pleading counterclaims against (i) 56 Hope Road for breach of contract and breach of implied covenants of good faith and fair dealing, (ii) 56 Hope Road and HRM for intentional and negligent interference with prospective economic advantage and intentional and negligent misrepresentation, and (iii) breach of fiduciary duty against Rohan Marley, and seeking that the court enter judgment in favor of the Company on all claims alleged by 56 Hope Road and HRM and further seeking economic damages, punitive and exemplary damages, pre-and-post judgment interest and court costs from 56 Hope Road, HRM and Rohan Marley. The case was then removed to the United States District Court of California Western Division (Case No. 2:16-cv-05810-SVW-MRW). 56 Hope Road and HRM subsequently amended their complaint to seek damages for alleged breach of contract in connection with the License Agreement and Short-Term License, declaratory relief in connection with the License Agreement and Short-Term License (i.e., that such agreements have been effectively terminated by us), interference with prospective economic advantage, trademark infringement, accountings, fraud, and indemnity. The Company denied the allegations, asserted certain several affirmative defenses and filed counterclaims against Rohan Marley for breach of fiduciary duty and civil conspiracy, which claims 56 Hope Road, HRM and Rohan Marley have moved to be dismissed. Trial is currently set for March 2017. The Company believes that pending the outcome of the litigation, it is legally able to utilize the trademark through the term of the Short-Term License. In the event that the Company is unable, through the pending litigation or otherwise, to obtain rights to the Trademarks, it will have a material adverse effect on the Company’s ability to generate revenue, the Company’s results of operations and assets, could force the Company to abandon or attempt to change its business operations, which are currently solely focused on monetizing the Trademarks, and may force the Company to seek bankruptcy protection, all of which could cause the value of the Company’s common stock to decline in value or become worthless. Furthermore, the Company believes that its ability to generate revenue will be significantly limited during the period the lawsuit described above is pending. Intangible assets primarily relate to our License Agreement with 56 Hope Road. The License Agreement had been amortized using a life of fifteen years since its inception. The Company believes that the license with 56 Hope Road is still currently valid and continues to operate as such. Management, in consultation with its legal team, do not believe the license is impaired until such time that the license has been evacuated from a legal perspective. License agreement, net consists of the following: July 31, January 31, 2016 License Agreement $ 730,000 $ 730,000 Accumulated amortization (285,915 ) (170,332 ) License Agreement, net $ 444,085 $ 559,668 The amortization period is six months. Amortization expense consists of the following: For the six months ended July 31, 2016 2015 License Agreement $ (115,583 ) $ (24,333 ) Intangible assets (4,990 ) (6,654 ) Total License Agreement Amortization Expense $ (120,573 ) $ (30,987 )

Outstanding debt

Outstanding debt	6 Months Ended
	Jul. 31, 2016
Debt Disclosure [Abstract]
Outstanding debt	Note 5. Outstanding debt Convertible and other notes payable are as follows as of July 31, 2016: Outstanding Face Amount as of Accrued Debt Interest Commitment July 31, 2016 Interest Discount Net Amount Rate Maturity Colorado Medical $ 500,000 56,318 20,195 — 76,513 20.0 % September 26, 2016 JSJ 275,000 275,000 14,356 (72,121 ) 217,235 18.0 % December 6, 2016 JMJ ** 900,000 385,000 70,726 (224,322 ) 231,404 12.0 % September 16, 2017 Vis Vires 250,000 225,000 16,527 (97,620 ) 143,907 22.0 % December 9, 2016 Duck Duck Spruce 550,000 550,000 16,690 (186,871 ) 379,819 10.0 % December 15, 2016 Third party loan 260,311 322,511 103,986 — 426,497 32.0 % December 1, 2016 $ 2,735,311 $ 1,813,829 $ 242,480 $ (580,934 ) $ 1,475,376 — — Derivative liability — 1,503,500 — — — — — *Line of Credit. **Noncurrent note. Revolving Line of Credit – Colorado Medical Finance Services, LLC Effective on February 16, 2015, the Company entered into an unsecured Revolving Line of Credit Agreement with Colorado Medical Finance Services, LLC, dba Gold Gross Capital LLC. The line of credit allows the Company the right to borrow up to $500,000 from the lender from time to time. Amounts borrowed under the line of credit accrue interest at the rate of 17.5% per annum and can be repaid at any time without penalty. A total of 10% of the interest rate is payable in cash and the other 7.5% of the interest rate is payable in cash, or as a reduction of accounts receivable related to coffee sales/services, at the option of the lender, with our consent. We have paid, and intend to continue to pay all related interest in cash. The line of credit expired, and all amounts were due under the line of credit on September 26, 2016. The Company has informally been granted a reduction of payments to them in the amount of $3,000 per month until the end of the trial in which case it will be re-evaluated where the note stands. Upon the occurrence of an event of default the amounts owed under the line of credit bear interest at the rate of 20% per annum. Proceeds from the line of credit can be solely used for working capital purposes. The lender has no relationship with the Company or its affiliates. As of July 31, 2016 there was $76,513 outstanding which included $56,318 in principal and $20,195 in interest due. The payments due on this line of credit have been made on a monthly basis. Convertible Note Payable – JSJ On September 9, 2015, we entered into a 12% Convertible Note to JSJ Investments Inc. (“ JSJ JSJ Convertible Note In September 2016, JSJ converted $38,320 of principal and interest owed on the JSJ Convertible Note into 24,733,056 shares of common stock. Convertible Promissory Notes Payable - with Typenex Co-Investment, LLC On September 14, 2015 (the “ Closing Date Typenex SPA Typenex Typenex Note Investor Notes Convertible Promissory Note with JMJ Financial On September 16, 2015, we entered into a Convertible Promissory Note with JMJ Financial (“ JMJ JMJ Convertible Note In August 2016, JMJ converted $190,628 of principal and interest owed on the JMJ Convertible Note into 24,670,000 shares of common stock. In September 2016, JMJ converted $68,962 of principal and interest owed on the JMJ Convertible Note into 24,395,000 shares of common stock. Convertible Notes Payable –Vis Vires On September 24, 2015, we entered into a Convertible Promissory Note with Vis Vires Group, Inc. (“ Vis Vires Vis Vires Convertible Note On March 16, 2016, we sold Vis Vires an additional Convertible Promissory Note in the principal amount of $225,000 (the “ New Vis Vires Convertible Note Convertible Promissory Convertible Promissory Notes with Duck Duck Spruce In March 2016, we sold Duck Duck Spruce, LLC (“ Duck Duck Duck Duck Notes In September 2016, Duck Duck converted $46,820 of principal and interest owed on the March 8, 2016 Convertible Promissory Note due to Duck Duck into 26,296,581 shares of common stock. The second Duck Duck Note also (a) required us to issue 250,000 shares of restricted common stock to Duck Duck in consideration for agreeing to the sale of such note; and (b) the conversion price also includes price protection such that in the event we issue or are deemed to have issued common stock or convertible securities at a price equal to less than the conversion price, the conversion price is automatically reduced to such lower price. The Company recorded a debt discount associated with this note, which was considered a derivative liability, totaling approximately $319,177. At July 31, 2016, the derivative liability was valued at $197,264. Third Party Loans In October 2015, we borrowed $150,000 from a third-party lender. The October 2015 loan has a seven-month term, a total payback amount of $202,500 and is payable by way of 147 daily payments of $1,378. In November 2015, we borrowed $65,000 from the same lender. The November 2015 loan has a term of six months, a total payable amount of $89,700 and is payable by way of 126 daily payments of $712. In January 2016, we borrowed $220,000 from the same lender (of which $91,887.70 was new lending and $128,112.30 was used to repay the balance on the October 2015 loan). The January 2016 loan has a term of ten months, a total payback amount of $290,400 and is payable by way of 210 daily payments of $1,383. There was $215,173 outstanding as of January 31, 2016. In February 2016, we borrowed $100,000 from the same lender which has a six-month term, a total payback amount of $130,000 and is payable by way of 126 daily payments of $1,032. In April 2016, we borrowed $115,000 from the same lender (of which $90,000 was new lending and the remainder was used to pay back the balance on the November 2015 loan). The April 2016 loan has a term of eight months, a total payable amount of $158,700 and is payable by way of 168 daily payments of $945. The loans are secured by a security interest in all of our accounts, equipment, inventory and investment property. We have the right to repay the loans within the first 30 days after the effective date of each loan at the rate of 85% of the applicable repayment amount and between 31 and 90 days after the effective date of each loan at the rate of 90% of the applicable repayment amount. The interest rate on these loans range from 30-38% per annum. The balance of the note was $322,511 as of July 31, 2016.

Related Party Transactions

Related Party Transactions	6 Months Ended
	Jul. 31, 2016
Related Party Transactions [Abstract]
Related Party Transactions	Note 6. Related Party Transactions Transactions with Marley Coffee Ltd. During the six months ended July 31, 2016 and 2015, the Company made purchases of $0 and 358,989, respectively, from Marley Coffee Ltd. (“ MC The Company also received $0 and $52,596 in rebates from MC during the six months ended July 31, 2016 and 2015, respectively, on the Jamaican green coffee purchased. The Company directs these purchases to third-party roasters for fulfillment of sales orders. We buy JBM coffee at the most favorable market rate in the market. For the majority of transactions, we buy raw unroasted beans from MC and then resell them to customers around the world. From time to time, it is more economically favorable for the Company to allow MC to sell to our customers directly and then receive a rebate. License with Fifty-Six Hope Rd As of July 31, 2016 and 2015, the Company incurred license fees payable to Fifty-Six Hope Road Music Limited (“ 56 Hope Road Marley Coffee Other Related Party Transactions The following describe transactions with entities which are licensees of Hope Road Merchandising, LLC a company in which Rohan Marley is a beneficiary. During the six months ended July 31, 2016 and 2015, the Company made net purchases of $634, and $3,496, respectively, from House of Marley. House of Marley produces headphones and speakers that the Company uses for promotions and trade shows. During the six months ended July 31, 2016 and 2015, the Company made purchases of $0 and $521, respectively from Zion Rootswear. The purchases from Zion Rootswear were for Bob Marley apparel and gifts that were used for marketing and promotions purposes. The Company has made sales to related parties for the six months ended July 31, 2016 of $4,314 to Lions of Marley, $420 to Delivery Agent (for product that is sold on the Bob Marley Website). During the six months ended July 31, 2015, the Company made no sales to related parties. The companies above are licensees of Hope Road Merchandising, LLC, a company in which Rohan Marley is a beneficiary. During the six months ended July 31, 2016, the Company paid Rohan Marley Enterprises $93,668 of which $93,428 was paid through stock compensation for director’s fees and bonus and $240 was paid in cash for reimbursable expenses. During the six months ended July 31, 2015, the Company paid Rohan Marley Enterprises $90,909 for directors consulting fees and expense reimbursements. Rohan Marley Enterprises is the personal S-Corporation of Rohan Marley which he uses to record all of his business transactions. The total owed to Mother Parkers at July 31, 2016 was $2,174,916 and at July 31, 2015 $2,054,926 was due to Mother Parkers for coffee purchases. The total accounts receivable due from Mother Parkers as of July 31, 2016 and 2015 is $430,325 and $176,351, respectively. During the six months ended July 31, 2016 and 2015, the Company paid Sondra Toevs, $1,862 and $5,386, respectively and Ellie Toevs, $1,922 and $2,629, respectively, for part-time employment. Sondra Toevs is the wife of the Company’s CEO, Brent Toevs, and Ellie Toevs is the daughter of Mr. Toevs.

Stockholders' Equity

Stockholders' Equity	6 Months Ended
	Jul. 31, 2016
Disclosure of Compensation Related Costs, Share-based Payments [Abstract]
Stockholders' Equity	Note 7. Stockholders’ Equity Share-based Compensation: On August 5, 2011, the Board of Directors approved the Company’s 2011 Equity Compensation Plan (the “ 2011 Plan On October 14, 2012, the Board of Directors approved the Company’s 2012 Equity Incentive Plan, which was amended and restated on September 19, 2013 (as amended and restated, the “ 2012 Plan On September 10, 2013, the Board of Directors approved the Company’s 2013 Equity Incentive Plan (the “ 2013 Plan On June 30, 2015, the Board of Directors approved and adopted the Company’s 2015 Equity Incentive Plan, which was amended and restated by the Board of Directors on March 10, 2016 (the Amended and Restated 2015 Equity Incentive Plan, the “ 2015 Plan The Plans are administered by the Board of Directors in its discretion. The Board of Directors interprets the Plans and has broad discretion to select the eligible persons to whom awards will be granted, as well as the type, size and terms and conditions of each award, including the exercise price of stock options, the number of shares subject to awards, the expiration date of awards, and the vesting schedule or other restrictions applicable to awards. Activity in stock options during the six month period ended July 31, 2016 and related balances outstanding as of that date are set forth below: Shares Weighted Average Weighted Average Remaining Contractual Term Outstanding, beginning balance 17,650,000 $ 0.27 Granted 6,000,000 0.12 Exercised — — Forfeited (60,000 ) — Expired — — Outstanding, ending balance 23,590,000 $ 0.23 2.43 Exercisable 14,929,161 $ 0.28 1.78

Commitments and Contingencies

Commitments and Contingencies	6 Months Ended
	Jul. 31, 2016
Commitments and Contingencies Disclosure [Abstract]
Commitments and Contingencies	Note 8. Commitments and Contingencies From time to time, we may become party to litigation or other legal proceedings that we consider to be a part of the ordinary course of our business. On September 30, 2014, Shane Whittle, individually, a former significant shareholder and officer and director of the Company (“ Whittle MCL HRM 56 Hope Road Marley Coffee Estate The complaint alleged that Whittle entered into a partnership with Rohan Marley, the son of the late reggae music legend Robert Nesta Marley p/k/a Bob Marley, to sell premium coffee products branded after the name and likeness of Rohan Marley. The causes of action set forth in the complaint included, among others, racketeering activity, trademark infringement, breach of fiduciary duty, civil theft, and civil conspiracy (some of which causes of action were not directly alleged against the Company), which were alleged to have directly caused Whittle and MCL substantial financial harm. Damages claimed by Whittle and MCL included economic damages to be proven at trial, profits made by defendants, treble damages, punitive damages, attorneys’ fees and pre and post judgment interest. Effective on May 19, 2016, Whittle, MCL, Rohan Marley, Cedella Marley, the Company, HRM and 56 Hope Road entered into a Settlement Agreement in connection with the proceeding described above (at the same time Whittle entered into a separate settlement agreement with Marley Coffee Estate). Pursuant to the Settlement Agreement, (a) Whittle agreed to resign as a manager of MCL, assign his approximate 29% membership interest in MCL to MCL for $1.00 of total consideration, and also consented to the redemption of certain other outstanding membership interests in such entity; (b) Whittle agreed to cancel and terminate the options to purchase 2 million shares of the Company’s common stock which he held as of the date of the parties’ entry into the Settlement Agreement for $1.00 of total consideration; (c) Whittle agreed to release and waive any rights to any past due or future due payments owed by the Company under the Settlement described above, including releasing the remaining amount of $10,000 which Whittle was due pursuant to such Settlement; (d) Whittle provided a general release to each of the defendants (including the Company and Rohan Marley) from all claims, liability and obligations which Whittle had against such defendants; and (e) each of the defendants (including the Company and Rohan Marley) provided Whittle a general release from all claims, liability and obligations which such defendants had against Whittle. In connection with the entry into the Settlement Agreement and the settlement of the lawsuit, the lawsuit described above was dismissed. On November 17, 2015, the SEC filed a complaint against us (Case 2:15-cv-08921) in the United States District Court Central District of California Western Division. Also included as defendants in the complaint were Shane G. Whittle (our former Chief Executive Officer and Director) and parties unrelated to us, Wayne S. P. Weaver, Michael K. Sun, Rene Berlinger, Stephen B. Wheatley, Kevin P. Miller, Mohammed A. Al-Barwani, Alexander J. Hunter, and Thomas E. Hunter (collectively, the “ Defendants pump and dump On or around May 31, 2016, the Company entered into a ‘Consent of Defendant Jammin Java Corp.’ (the “ Consent Complaint Final Judgment The Final Judgment was approved by the SEC on or around May 31, 2016 and approved by the court on July 6, 2016, which is anticipated by the end of July 2016. The Company has accrued $700,000 for estimated settlement expense in the quarter ended July 31, 2016, which is offset by a $400,000 insurance settlement which was received in May 2016. The Company believes that the Final Judgment is a positive outcome for the Company as it settles the SEC’s outstanding action against the Company and removes the uncertainty surrounding such action moving forward. The Company continues to take action in the best interests of the shareholders to create shareholder value which includes assisting the SEC in its continued investigation. On August 1, 2016, 56 Hope Road and HRM filed a complaint against us in the Superior Court of the State of California, County of Los Angeles, Central Division (Case No. BC628981). The complaint (a) seeks a declaratory judgment relating to the termination of the licenses, (b) seeks damages for our alleged (i) breaches of the Long-Term License and Short-Term License, (ii) tortious interference with 56 Hope Road’s and HRM’s economic relationships with licenses and prospective licensees, and (iii) trademark infringement; (c) requests an accounting of our books and records; and (d) requests punitive and exemplary damages in connection with allegations of fraud and misrepresentation. On August 4, 2016, we filed (a) a notice of removal with the court, requesting the case be removed from state court to the United States District Court for the Central District of California; (b) a request for a temporary restraining order requesting the court to reinstate the Short-Term License until a final decision on the pending lawsuit is determined; and (c) an answer to the complaint denying the allegations of 56 Hope Road and HRM, including certain affirmative defenses, and pleading counterclaims against (i) 56 Hope Road for breach of contract and breach of implied covenants of good faith and fair dealing, (ii) 56 Hope Road and HRM for intentional and negligent interference with prospective economic advantage and intentional and negligent misrepresentation, and (iii) breach of fiduciary duty against Rohan Marley, our former Chairman, and seeking that the court enter judgment in favor of us on all claims alleged by 56 Hope Road and HRM and further seeking economic damages, punitive and exemplary damages, pre-and-post judgment interest and court costs from 56 Hope Road, HRM and Mr. Marley. The case was then removed to the United States District Court of California Western Division (Case No. 2:16-cv-05810-SVW-MRW). 56 Hope Road and HRM subsequently amended their Complaint to seek damages for alleged breach of contract in connection with the Long-Term License and Short-Term License, declaratory relief in connection with the Long-Term License and Short-Term License (i.e., that such agreements have been effectively terminated by us), interference with prospective economic advantage, trademark infringement, accountings, fraud, and indemnity. We denied the allegations, asserted certain several affirmative defenses and filed counterclaims against Rohan Marley, our former director, for breach of fiduciary duty and civil conspiracy, which claims 56 Hope Road, HRM and Mr. Marley have moved to be dismissed. Trial is currently set for March 2017. We vehemently deny the allegations made by 56 Hope Road and HRM, and plan to vigorously defend ourselves against the claims made in the complaint. The Company has no basis of determining whether there is any likelihood of material loss associated with the claims and/or the potential and/or the outcome of the litigation.

Concentrations

Concentrations	6 Months Ended
	Jul. 31, 2016
Risks and Uncertainties [Abstract]
Concentrations	Note 9. Concentrations A significant portion of our revenue is derived from our relationships with a limited number of vendors and distributors. The loss of one or more of our significant vendors or distributors would have a material impact on our revenues and results of operations. During the three-month periods ended July 31, 2016 and 2015, three customers accounted for 49.3% and 47% of net revenues, respectively. During the six month periods ended July 31, 2016 and 2015, two vendors accounted for 44% and 79% of purchases. The same two vendors accounted for 75% and 86% of the accounts payable as of July 31, 2016 and 2015, respectively. For the six month periods ended July 31, 2016 and 2015, total sales in Canada totaled $448,214 and $426,662 respectively. For the six month periods ended July 31, 2016 and 2015, sales in South Korea totaled $7,951 and $461,048, respectively. For the six month periods ended July 31, 2016 and 2015, sales in Chile totaled $353,635 and $608,638, respectively.

Subsequent Events

Subsequent Events	6 Months Ended
	Jul. 31, 2016
Subsequent Events [Abstract]
Subsequent Events	Note 10. Subsequent Events Share Issuances In September 2016, the Company issued 7,304,349 shares of common stock to employees and officers in consideration for accrued and unpaid compensation. November 2016 - Convertible Notes Payable –Vis Vires On December 13, 2016, and effective November 15, 2016, we entered into a Convertible Promissory Note with Vis Vires in the principal amount of $14,000 (the “ December 2016 Vis Vires Note At no time may the We may prepay in full the unpaid principal and interest on the th The 10% Convertible Promissory Note On November 23, 2016 and effective November 14, 2016, we sold an accredited investor (the “ 10% Note Investor 10% Investor Note The 10% Investor Note can be repaid by us prior to the 180 th th The 10% Investor Note provides for standard and customary events of default such as failing to timely make payments under the 10% Investor Note when due and the failure of the Company to timely comply with Exchange Act reporting requirements, provided that this Quarterly Report and our next Quarterly Report are excluded from such requirement. In the event the repayment of the note is accelerated due to the occurrence of an event of default we are required to pay the 10% Note Investor 150% of the outstanding principal amount of the note. The amount owed under the 10% Investor Note is convertible into shares of our common stock from time to time after the 180 th chilled At no time may the 10% Investor Note be converted into shares of our common stock if such conversion would result in the 10% Note Investor and its affiliates owning an aggregate of in excess of 9.99% of the then outstanding shares of our common stock. Additionally, if at any time while the Note is outstanding, we receive any written or oral proposal (the “ Proposal We hope to repay the 10% Investor Note prior to any conversion. In the event that the 10% Investor Note is not repaid in cash in its entirety, Company shareholders may suffer dilution if and to the extent that the balance of the 10% Investor Note is converted into common stock. Additional JMJ Borrowing On November 28, 2016, the Company borrowed an additional $8,500 from JMJ which was evidenced by the JMJ Convertible Note described above. December 2016 JSJ Convertible Note On December 5, 2016, we entered into a 12% Convertible Note with JSJ (the “ December 2016 JSJ Convertible Note The December 2016 JSJ Convertible Note and all accrued interest is convertible at the option of the holder thereof into the Company’s common stock at any time after the 180 th

Business Overview and Summary16

Business Overview and Summary of Accounting Policies (Policies)	6 Months Ended
	Jul. 31, 2016
Accounting Policies [Abstract]
Reclassifications	Reclassifications.
Use of Estimates in Financial Statement Preparation	Use of Estimates in Financial Statement Preparation. GAAP
Cash and Cash Equivalents	Cash and Cash Equivalents.
Revenue Recognition	Revenue Recognition. The Company utilizes third parties for the production and fulfillment of orders placed by customers. The Company, acting as principal, takes title to the product and assumes the risks of ownership; namely, the risks of loss for collection, delivery and returns.
Accounts due to/due from Roasters	Accounts due to/due from Roasters. Mother Parkers Financial assets and liabilities are subject to offset and presented as net amounts in the statement of financial position when, and only when, the Company currently has a legally enforceable right to offset amounts and intends either to settle on a net basis, or to realize the asset and settle the liability simultaneously. The Company does not have offset rights with respect to Mother Parkers due to/due from amounts at July 31, 2016.
Allowance for Doubtful Accounts	Allowance for Doubtful Accounts.
Inventories	Inventories. y providing an excess inventory reserve. As of July 31, 2016 and January 31, 2016, inventory was not significant.
Property and Equipment	Property and Equipment.
Impairment of Long-Lived Assets	Impairment of Long-Lived Assets.
Stock-Based Compensation	Stock-Based Compensation FASB ASC Compensation – Stock Compensation , Common stock issued for services to non-employees is recorded based on the value of the services or the value of the common stock, whichever is more clearly determinable. Whenever the value of the services is not determinable, the measurement date occurs generally at the date of issuance of the stock. In more limited cases, it occurs when a commitment for performance has been reached with the counterparty and nonperformance is subject to significant disincentives. If the total value of stock issued exceeds the par value, the value in excess of the par value is added to the additional paid-in-capital. We estimate volatility of our publicly-listed common stock by considering historical stock volatility.
Income Taxes	Income Taxes. FASB Income Taxes
Earnings or Loss Per Common Share	Earnings or Loss Per Common Share.
Recently Issued Accounting Pronouncements	Recently Issued Accounting Pronouncements

Trademark License Agreements 17

Trademark License Agreements and Intangible Assets (Tables)	6 Months Ended
	Jul. 31, 2016
Goodwill and Intangible Assets Disclosure [Abstract]
Schedule of license agreement	License agreement, net consists of the following: July 31, January 31, 2016 License Agreement $ 730,000 $ 730,000 Accumulated amortization (285,915 ) (170,332 ) License Agreement, net $ 444,085 $ 559,668
Schedule of amortization expense	Amortization expense consists of the following: For the six months ended July 31, 2016 2015 License Agreement $ (115,583 ) $ (24,333 ) Intangible assets (4,990 ) (6,654 ) Total License Agreement Amortization Expense $ (120,573 ) $ (30,987 )

Outstanding debt (Tables)

Outstanding debt (Tables)	6 Months Ended
	Jul. 31, 2016
Debt Disclosure [Abstract]
Schedule of convertible and other notes payable	Convertible and other notes payable are as follows as of July 31, 2016: Outstanding Face Amount as of Accrued Debt Interest Commitment July 31, 2016 Interest Discount Net Amount Rate Maturity Colorado Medical $ 500,000 56,318 20,195 — 76,513 20.0 % September 26, 2016 JSJ 275,000 275,000 14,356 (72,121 ) 217,235 18.0 % December 6, 2016 JMJ ** 900,000 385,000 70,726 (224,322 ) 231,404 12.0 % September 16, 2017 Vis Vires 250,000 225,000 16,527 (97,620 ) 143,907 22.0 % December 9, 2016 Duck Duck Spruce 550,000 550,000 16,690 (186,871 ) 379,819 10.0 % December 15, 2016 Third party loan 260,311 322,511 103,986 — 426,497 32.0 % December 1, 2016 $ 2,735,311 $ 1,813,829 $ 242,480 $ (580,934 ) $ 1,475,376 — — Derivative liability — 1,503,500 — — — — — *Line of Credit. **Noncurrent note.

Stockholders' Equity (Tables)

Stockholders' Equity (Tables)	6 Months Ended
	Jul. 31, 2016
Disclosure of Compensation Related Costs, Share-based Payments [Abstract]
Schedule of activity in stock options and related balances outstanding	Activity in stock options during the six month period ended July 31, 2016 and related balances outstanding as of that date are set forth below: Shares Weighted Average Weighted Average Remaining Contractual Term Outstanding, beginning balance 17,650,000 $ 0.27 Granted 6,000,000 0.12 Exercised — — Forfeited (60,000 ) — Expired — — Outstanding, ending balance 23,590,000 $ 0.23 2.43 Exercisable 14,929,161 $ 0.28 1.78

Going Concern and Liquidity (De

Going Concern and Liquidity (Details Narrative) - USD ($)	3 Months Ended		6 Months Ended
	Jul. 31, 2016	Jul. 31, 2015	Jul. 31, 2016	Jul. 31, 2015	Jan. 31, 2016
Going Concern And Liquidity
Net loss	$ (2,894,219)	$ (968,495)	$ (4,381,788)	$ (2,165,731)
Accumulated deficit	$ (33,627,538)		$ (33,627,538)		$ (29,245,750)

Business Overview and Summary21

Business Overview and Summary of Accounting Policies (Details Narrative) - USD ($)	6 Months Ended
	Jul. 31, 2016	Jul. 31, 2015	Jan. 31, 2016	Apr. 30, 2015
Discounts and promotional allowances	$ 556,636	$ 479,758
Accounts payable - related party			$ 84,174
Allowance for doubtful accounts	$ 78,760		$ 78,760
Estimated useful lives of assets	P3Y
Anti-dilutive options excluded from earnings per share calculation	21,580,195
Mother Parkers [Member]
Due from related party	$ 584,455
Due to related party - current	2,174,916
Accounts payable - related party	$ 1,590,461			$ 2,054,926

Trademark License Agreements 22

Trademark License Agreements and Intangible Assets (Details Narrative) - USD ($)	Aug. 04, 2016	Aug. 01, 2016	Jul. 06, 2016	Jul. 31, 2016
Note face amount				$ 2,735,311
Litigation Case No. BC628981 (Trademark License) [Member]
Name of plaintiff		56 Hope Road and HRM
Description of domicile of litigation		Superior Court of the State of California, County of Los Angeles
Description of allegations		The complaint (a) seeks a declaratory judgment relating to the termination of the licenses, (b) seeks damages for our alleged (i) breaches of the License Agreement and Short-Term License, (ii) tortious interference with 56 Hope Road’s and HRM’s economic relationships with licenses and prospective licensees, and (iii) trademark infringement; (c) requests an accounting of our books and records; and (d) requests punitive and exemplary damages in connection with allegations of fraud and misrepresentation.
Actions taken by defendant	(a) a notice of removal with the court, requesting the case be removed from state court to the United States District Court for the Central District of California; (b) a request for a temporary restraining order requesting the court to reinstate the Short-Term License until a final decision on the pending lawsuit is determined; and (c) an answer to the complaint denying the allegations of 56 Hope Road and HRM, including certain affirmative defenses, and pleading counterclaims against (i) 56 Hope Road for breach of contract and breach of implied covenants of good faith and fair dealing, (ii) 56 Hope Road and HRM for intentional and negligent interference with prospective economic advantage and intentional and negligent misrepresentation, and (iii) breach of fiduciary duty against Rohan Marley, our former Chairman, and seeking that the court enter judgment in favor of us on all claims alleged by 56 Hope Road and HRM and further seeking economic damages, punitive and exemplary damages, pre-and-post judgment interest and court costs from 56 Hope Road, HRM and Mr. Marley.
Hope Road Merchandising, LLC (Exclusively Controls by 56 Hope Road) [Member] | License Agreement (the Short Term License) [Member]
Description of period to use trademark			The right to use the “Marley Coffee” trademarks (the “Trademarks”) from June 27, 2016 until December 27, 2016 (a term of six months).
Intangible asset useful life				15 years
Intangible assets amortization period				6 months
Hope Road Merchandising, LLC (Exclusively Controls by 56 Hope Road) [Member] | License Agreement (the Short Term License) [Member] | 0.71% Secured Promissory Note Due On August 31, 2016 [Member]
Note face amount			$ 297,324

Trademark License Agreements 23

Trademark License Agreements and Intangible Assets (Details) - USD ($)	Jul. 31, 2016	Jan. 31, 2016
Goodwill and Intangible Assets Disclosure [Abstract]
License Agreement	$ 730,000	$ 730,000
Accumulated amortization	(285,915)	(170,332)
License Agreement, net	$ 444,085	$ 559,668

Trademark License Agreements 24

Trademark License Agreements and Intangible Assets (Details 1) - USD ($)	6 Months Ended
	Jul. 31, 2016	Jul. 31, 2015
Goodwill and Intangible Assets Disclosure [Abstract]
License Agreement	$ (115,583)	$ (24,333)
Intangible assets	(4,990)	(6,654)
Total License Agreement Amortization Expense	$ (120,573)	$ (30,987)

Outstanding debt (Details Narra

Outstanding debt (Details Narrative)	6 Months Ended
	Jul. 31, 2016USD ($)
Line of Credit
Line of credit facility, effective date	Feb. 16, 2015
Line of credit, amount advanced	$ 500,000
Line of credit facility, interest rate payable in cash	10.00%
Line of credit facility, interest rate payable in cash or products and services	7.50%
Line of credit facility, expiration date	Sep. 26, 2016
Line of credit facility, interest rate upon default	20.00%
Line of credit facility, amount outstanding	$ 76,513
Line of credit facility, principal due	56,318
Line of credit facility, interest payable	20,195
Line of credit facility re-evaluated	$ 3,000

Outstanding debt (Details Nar26

Outstanding debt (Details Narrative 1)		Dec. 23, 2016USD ($)$ / shares	Dec. 05, 2016USD ($)$ / shares	Sep. 16, 2015USD ($)	Sep. 14, 2015USD ($)Number	Sep. 30, 2016USD ($)Number	Aug. 31, 2016USD ($)Number	Jul. 31, 2016USD ($)$ / shares	Sep. 30, 2016USD ($)Number	Nov. 28, 2016USD ($)
Convertible Notes Payable
Note face amount								$ 2,735,311
Debt instrument, principal amount								3,317,329
Debt instrument, interest payable								242,480
Gain on extinguishment of debt								$ 362,506
JSJ Convertible Note [Member]
Convertible Notes Payable
Debt issuance date								Sep. 9, 2015
Note face amount								$ 275,000
Interest rate								18.00%
Default interest rate								18.00%
Debt instrument, principal amount								$ 275,000
Conversion price, percentage against trading price								60.00%
Debt instrument, interest payable								$ 14,356
Debt instrument, outstanding								289,356
Derivative liability								$ 233,000
Typenex Convertible Note [Member]
Convertible Notes Payable
Debt issuance date								Sep. 14, 2015
Note face amount								$ 1,005,000
Interest rate								10.00%
Default interest rate								22.00%
Debt instrument term								20 months
Gross proceeds from issuance of debt								$ 1,005,000
Debt conversion price per share | $ / shares								$ 0.30
Debt discount								$ 178,000
Discription of collateral								Each of the Investor Notes accrue interest at the rate of 10% per annum until paid and are secured by a Membership Interest Pledge Agreement.
Derivative liability								$ 0
Periodic principal payment								$ 75,000
Prepayment terms of convertible debt								The Company has the right to prepay the Typenex Note under certain circumstances, subject to payment of a 35% prepayment penalty during the first six months the note is outstanding and 50% thereafter.
Reclassification to additional paid in capital								$ 58,000
Typenex Convertible Note [Member] | Initial Tranche [Member]
Convertible Notes Payable
Note face amount					$ 250,000
Gross proceeds from issuance of debt					255,000
Typenex Convertible Note [Member] | Investor Notes [Member]
Convertible Notes Payable
Note face amount					$ 750,000
Interest rate					10.00%
Number of notes | Number					3
Face amount of each note					$ 250,000
JMJ Convertible Note [Member]
Convertible Notes Payable
Debt issuance date								Sep. 16, 2015
Note face amount	[1]							$ 900,000
Interest rate	[1]							12.00%
Debt instrument, principal amount	[1]							$ 385,000
Conversion price, percentage against trading price								65.00%
Debt instrument term								2 years
Gross proceeds from issuance of debt				$ 350,000
Debt conversion price per share | $ / shares								$ 0.75
Debt issue discount								10.00%
Debt discount								$ 303,000
Additional funds available from noteholder								$ 900,000
One-time interest rate charged								12.00%
Debt instrument, interest payable	[1]							$ 70,726
Debt instrument, outstanding								450,726
Derivative liability								$ 480,000
Vis Vires Group Convertible Note [Member]
Convertible Notes Payable
Debt issuance date								Sep. 24, 2015
Interest rate								8.00%
Default interest rate								22.00%
Conversion price, percentage against trading price								65.00%
Debt covenants								The prepayment amount ranges from 108% to 133% of the then outstanding balance, depending on when such prepayment is made.
Debt conversion price per share | $ / shares								$ 0.00009
Debt issue discount								35.00%
Debt discount								$ 224,000
Periodic principal payment								347,172
Gain on extinguishment of debt								133,000
New Vis Vires Group Convertible Note [Member]
Convertible Notes Payable
Note face amount								$ 250,000
Interest rate								22.00%
Default interest rate								22.00%
Debt instrument, principal amount								$ 225,000
Conversion price, percentage against trading price								65.00%
Debt covenants								Any prepayment is subject to payment of a prepayment amount ranging from 108% to 133% of the then outstanding balance on the New Vis Vires Convertible Note, depending on when such prepayment is made.
Debt conversion price per share | $ / shares								$ 0.00009
Debt issue discount								35.00%
Debt discount								$ 152,000
Debt instrument, interest payable								16,527
Debt instrument, outstanding								231,527
Derivative liability								$ 166,000
Subsequent Event [Member] | JSJ Convertible Note [Member]
Convertible Notes Payable
Debt issuance date			Dec. 5, 2016
Note face amount			$ 15,500
Interest rate			12.00%
Default interest rate			18.00%
Debt instrument, principal amount						$ 38,320			$ 38,320
Conversion price, percentage against trading price			60.00%
Debt conversion price per share | $ / shares			$ .00005
Debt issue discount			40.00%
Number of common shares converted | Number									24,733,056
Subsequent Event [Member] | JMJ Convertible Note [Member]
Convertible Notes Payable
Debt instrument, principal amount						$ 68,962	$ 190,628		$ 68,962	$ 8,500
Number of common shares converted | Number						24,395,000	24,670,000
Subsequent Event [Member] | New Vis Vires Group Convertible Note [Member]
Convertible Notes Payable
Debt issuance date		Nov. 15, 2016
Note face amount		$ 14,000
Interest rate		8.00%
Default interest rate		22.00%
Conversion price, percentage against trading price		65.00%
Debt conversion price per share | $ / shares		$ 0.00009
Debt issue discount		35.00%
[1]	Noncurrent note.

Outstanding debt (Details Nar27

Outstanding debt (Details Narrative 2)	Mar. 31, 2016USD ($)	Jul. 31, 2016USD ($)Numbershares
Debt Instrument [Line Items]
Note face amount		$ 2,735,311
Debt discounts		(580,934)
Debt instrument, principal amount		3,317,329
Debt instrument, interest payable		242,480
Duck Duck Spruce Convertible Note Total [Member]
Debt Instrument [Line Items]
Debt issuance date	Mar. 31, 2016
Note face amount	$ 550,000
Interest rate	5.00%
Default interest rate	10.00%
Debt instrument received in cash	$ 500,000
Debt maturity date	December 2,016
Payment terms of convertible debt	The amounts owed under the Duck Duck Notes are convertible into shares of our common stock at a 35% discount to the market price of our common stock, subject to a floor of $0.05 per share.
Debt discounts		269,000
Derivative liability		313,398
Debt instrument, principal amount		550,000
Debt instrument, interest payable		16,690
Debt instrument, outstanding		566,690
Duck Duck Spruce Convertible Note Two [Member]
Debt Instrument [Line Items]
Debt discounts		319,177
Derivative liability		197,264
Debt instrument, principal amount		$ 46,820
Number of common shares converted | Number		26,296,581
Duck Duck Spruce Convertible Note Two [Member] | Restricted Stock [Member]
Debt Instrument [Line Items]
Number of shares issued | shares		250,000

Outstanding debt (Details Nar28

Outstanding debt (Details Narrative 3)	1 Months Ended
	Apr. 30, 2016USD ($)Number	Feb. 29, 2016USD ($)Number	Jan. 31, 2016USD ($)Number	Nov. 30, 2015USD ($)Number	Oct. 31, 2015USD ($)Number	Jul. 31, 2016USD ($)
Third party loans
Third-party loans outstanding			$ 215,173			$ 322,511
October 2015 Third Party Loan [Member]
Third party loans
Amount of loan					$ 150,000
Debt instrument term					7 months
Amount of loan to be paid, inclusive of interest					$ 202,500
Number of payments | Number					147
Payment Frequency					Daily
Periodic payment amount					$ 1,378
Repayment of loans payable			128,112
February 2016 Third Party Loan [Member]
Third party loans
Amount of loan		$ 100,000
Debt instrument term		6 months
Amount of loan to be paid, inclusive of interest		$ 130,000
Number of payments | Number		126
Payment Frequency		Daily
Periodic payment amount		$ 1,032
April 2016 Third Party Loan [Member]
Third party loans
Amount of loan	$ 115,000
Debt instrument term	8 months
Amount of loan to be paid, inclusive of interest	$ 158,700
Number of payments | Number	168
Payment Frequency	Daily
Periodic payment amount	$ 945
Proceeds from loans payable	90,000
November 2015 Third Party Loan [Member]
Third party loans
Amount of loan					65,000
Debt instrument term				6 months
Amount of loan to be paid, inclusive of interest					$ 89,700
Number of payments | Number				126
Payment Frequency				Daily
Periodic payment amount				$ 712
Repayment of loans payable	$ 25,000
January 2016 Third Party Loan [Member]
Third party loans
Amount of loan			$ 220,000
Debt instrument term			10 months
Amount of loan to be paid, inclusive of interest			$ 290,400
Number of payments | Number			210
Payment Frequency			Daily
Periodic payment amount			$ 1,383
Proceeds from loans payable			$ 91,888
Minimum [Member]
Third party loans
Interest rate			30.00%
Maximum [Member]
Third party loans
Interest rate			38.00%

Outstanding debt (Details)

Outstanding debt (Details) - USD ($)		6 Months Ended
		Jul. 31, 2016	Jan. 31, 2016
Debt Instrument [Line Items]
Face Amount/Commitment		$ 2,735,311
Amount Outstanding		3,317,329
Accrued Interest		242,480
Debt Discount		(580,934)
Net Amount		1,475,376
Derivative liability		1,503,500	$ 778,951
JSJ Convertible Note [Member]
Debt Instrument [Line Items]
Face Amount/Commitment		275,000
Amount Outstanding		275,000
Accrued Interest		14,356
Debt Discount		(72,121)
Net Amount		$ 217,235
Interest Rate		18.00%
Maturity		Dec. 6, 2016
JMJ Convertible Note [Member]
Debt Instrument [Line Items]
Face Amount/Commitment	[1]	$ 900,000
Amount Outstanding	[1]	385,000
Accrued Interest	[1]	70,726
Debt Discount	[1]	(222,324)
Net Amount	[1]	$ 231,404
Interest Rate	[1]	12.00%
Maturity	[1]	Sep. 16, 2017
New Vis Vires Group Convertible Note [Member]
Debt Instrument [Line Items]
Face Amount/Commitment		$ 250,000
Amount Outstanding		225,000
Accrued Interest		16,527
Debt Discount		(97,620)
Net Amount		$ 143,907
Interest Rate		22.00%
Maturity		Dec. 9, 2016
Duck Duck Spruce Convertible Note [Member]
Debt Instrument [Line Items]
Face Amount/Commitment		$ 550,000
Amount Outstanding		550,000
Accrued Interest		16,690
Debt Discount		(186,871)
Net Amount		$ 379,819
Interest Rate		10.00%
Maturity		Dec. 15, 2016
Third Party Loan [Member]
Debt Instrument [Line Items]
Face Amount/Commitment		$ 260,311
Amount Outstanding		322,511
Accrued Interest		103,986
Net Amount		$ 426,497
Interest Rate		32.00%
Maturity		Dec. 1, 2016
Colorado Medical Finance Services, LLC [Member]
Debt Instrument [Line Items]
Face amount/Commitment - line of credit	[2]	$ 500,000
Interest Rate - line of credit	[2]	20.00%
Face Amount/Commitment		$ 56,318
Accrued Interest	[2]	20,195
Net Amount	[2]	$ 76,513
Maturity		Sep. 26, 2016
[1]	Noncurrent note.
[2]	Line of Credit.

Related Party Transactions (Det

Related Party Transactions (Details Narrative) - USD ($)	6 Months Ended		12 Months Ended
	Jul. 31, 2016	Jul. 31, 2015	Jan. 31, 2016	Apr. 30, 2015
Related Party Transaction [Line Items]
Accounts payable - related party			$ 84,174
Short term note payable	$ 322,511		215,173
Rohan Marley Enterprises and Rohan Marley [Member]
Related Party Transaction [Line Items]
Compensation and reimbursements paid to related parties	93,668
Cash payments made to related parties	240
Accrued directors fees paid to related parties	93,428
Directors fees and expense reimbursements paid to related parties		$ 90,909
Sondra Toevs [Member]
Related Party Transaction [Line Items]
Payments to part-time related party employees	1,862	5,386
Ellie Toevs [Member]
Related Party Transaction [Line Items]
Payments to part-time related party employees	1,922	2,629
Fifty-Six Hope Road Music Limited [Member]
Related Party Transaction [Line Items]
Short term note payable				$ 297,324
Fifty-Six Hope Road Music Limited [Member] | Accounts Payable [Member]
Related Party Transaction [Line Items]
Licensing fees payable	128,587	77,653
License costs	50,088		$ 260,496
Marley Coffee Ltd [Member]
Related Party Transaction [Line Items]
Purchases from related parties	0	358,989
Rebates received from related parties	$ 0	52,596
Marley Coffee Ltd [Member] | Rohan Marley [Member]
Related Party Transaction [Line Items]
Chairman, ownership percentage	25.00%
House of Marley [Member]
Related Party Transaction [Line Items]
Purchases from related parties	$ 634	3,496
Zion Rootswear [Member]
Related Party Transaction [Line Items]
Purchases from related parties	0	$ 521
Delivery Agent [Member]
Related Party Transaction [Line Items]
Revenue from related parties	420
Mother Parkers [Member]
Related Party Transaction [Line Items]
Accounts payable - related party	1,590,461			2,054,926
Accounts receivable - related party	430,325			$ 176,351
Lions of Marley [Member]
Related Party Transaction [Line Items]
Revenue from related parties	$ 4,314

Stockholders' Equity (Details N

Stockholders' Equity (Details Narrative)	Jul. 31, 2016shares
2012 Equity Incentive Plan [Member]
Number of shares authorized under equity compensation plan	12,000,000
Shares available for issuance	436,907
2013 Equity Incentive Plan [Member]
Number of shares authorized under equity compensation plan	12,000,000
Shares available for issuance	1,717,652
2015 Equity Incentive Plan [Member]
Number of shares authorized under equity compensation plan	17,500,000
Shares available for issuance	8,927,182
2011 Equity Incentive Plan [Member]
Number of shares authorized under equity compensation plan	20,000,000
Shares available for issuance	16,333,333

Stockholders' Equity (Details)

Stockholders' Equity (Details)	6 Months Ended
	Jul. 31, 2016$ / sharesshares
Number of Shares
Outstanding at beginning	17,650,000
Granted	6,000,000
Forfeited	(60,000)
Outstanding at ending	23,590,000
Exercisable at ending	14,929,161
Weighted Average Exercise Price
Outstanding at beginning | $ / shares	$ .27
Granted | $ / shares	.12
Outstanding at ending | $ / shares	.23
Exercisable at ending | $ / shares	$ .28
Weighted Average Remaining Contract Term
Outstanding at ending	2 years 5 months 5 days
Exercisable at ending	1 year 9 months 11 days

Concentrations (Details Narrati

Concentrations (Details Narrative) - USD ($)	6 Months Ended
	Jul. 31, 2016	Jul. 31, 2015
Concentration Risk [Line Items]
Sales	$ 11,198,605	$ 8,901,367
CHILE [Member]
Concentration Risk [Line Items]
Sales	353,635	608,638
KOREA, REPUBLIC OF [Member]
Concentration Risk [Line Items]
Sales	7,951	461,048
CANADA [Member]
Concentration Risk [Line Items]
Sales	$ 448,214	$ 426,662
Sales Revenue, Net [Member]
Concentration Risk [Line Items]
Percentage concentration	49.30%	47.00%
Percentage concentration, additional description	Three customers	Three customers
Vendor Concentration Risk [Member] | Accounts Payable [Member]
Concentration Risk [Line Items]
Percentage concentration	75.00%	86.00%
Percentage concentration, additional description	Two vendors	Two vendors
Vendor Concentration Risk [Member] | Purchases [Member]
Concentration Risk [Line Items]
Percentage concentration	44.00%	79.00%
Percentage concentration, additional description	Two vendors	Two vendors

Commitments and Contingencies (

Commitments and Contingencies (Details Narrative) - USD ($)	Aug. 04, 2016	Aug. 01, 2016	May 31, 2016	May 19, 2016	Nov. 17, 2015	Sep. 30, 2014	Jul. 31, 2016	Dec. 31, 2011
Pending Litigation [Member]
Name of plaintiff					SEC’s complaint (the “ Complaint
Name of defendant					Shane G. Whittle (our former Chief Executive Officer and Director) and parties unrelated to us, Wayne S. P. Weaver, Michael K. Sun, Rene Berlinger, Stephen B. Wheatley, Kevin P. Miller, Mohammed A. Al-Barwani, Alexander J. Hunter, and Thomas E. Hunter.
Description of domicile of litigation					United States District Court Central District of California Western Division
Description of allegations					Mr. Whittle orchestrated a “ pump and dump
Value of shares issued								$ 2,500,000
Number of shares issued								6,250,000
Litigation Case [Member]
Name of plaintiff						Shane Whittle, individually, a former significant shareholder and officer and director of the Company (“ Whittle MCL
Name of defendant						Rohan Marley, Cedella Marley, the Company, HRM 56 Hope Road Marley Coffee Estate
Description of domicile of litigation						United States District Court for the District of Colorado
Description of allegations						The complaint alleged that Whittle entered into a partnership with Rohan Marley, the son of the late reggae music legend Robert Nesta Marley p/k/a Bob Marley, to sell premium coffee products branded after the name and likeness of Rohan Marley.
Litigation Case [Member] | Settlement Agreement [Member]
Minority ownership percentage				29.00%
Description of settlement agreement				a) Whittle agreed to resign as a manager of MCL, assign his approximate 29% membership interest in MCL to MCL for $1.00 of total consideration, and also consented to the redemption of certain other outstanding membership interests in such entity; (b) Whittle agreed to cancel and terminate the options to purchase 2 million shares of the Company’s common stock which he held as of the date of the parties’ entry into the Settlement Agreement for $1.00 of total consideration; (c) Whittle agreed to release and waive any rights to any past due or future due payments owed by the Company under the Settlement described above, including releasing the remaining amount of $10,000 which Whittle was due pursuant to such Settlement; (d) Whittle provided a general release to each of the defendants (including the Company and Rohan Marley) from all claims, liability and obligations which Whittle had against such defendants; and (e) each of the defendants (including the Company and Rohan Marley) provided Whittle a general release from all claims, liability and obligations which such defendants had against Whittle.
Settlement remaining amount				$ 10,000
Litigation Case - Consent of Defendant Jammin Java Corp.[Member]
Name of plaintiff			SEC’s complaint (the “ Complaint
Description of settlement agreement			(a) permanently restrains and enjoins us from violating Section 5 of the Securities Act, and (b) orders us to pay disgorgement in the amount of $605,330.73, plus prejudgment interest thereon in the amount of $94,669.27, totaling an aggregate of $700,000.
Litigation settlement amount			$ 605,330
Litigation settlement interest			94,670
Litigation settlement total amount			700,000
Amount due with in fourteen days			200,000
Amount due with in ninety days			$ 500,000
Settlement expense							$ 700,000
Litigation Case - Consent of Defendant Jammin Java Corp.[Member] | Insurance Settlement [Member]
Litigation settlement amount							$ 400,000
Litigation Case No. BC628981 (Trademark License) [Member]
Name of plaintiff		56 Hope Road and HRM
Description of domicile of litigation		Superior Court of the State of California, County of Los Angeles
Description of allegations		The complaint (a) seeks a declaratory judgment relating to the termination of the licenses, (b) seeks damages for our alleged (i) breaches of the License Agreement and Short-Term License, (ii) tortious interference with 56 Hope Road’s and HRM’s economic relationships with licenses and prospective licensees, and (iii) trademark infringement; (c) requests an accounting of our books and records; and (d) requests punitive and exemplary damages in connection with allegations of fraud and misrepresentation.
Actions taken by defendant	(a) a notice of removal with the court, requesting the case be removed from state court to the United States District Court for the Central District of California; (b) a request for a temporary restraining order requesting the court to reinstate the Short-Term License until a final decision on the pending lawsuit is determined; and (c) an answer to the complaint denying the allegations of 56 Hope Road and HRM, including certain affirmative defenses, and pleading counterclaims against (i) 56 Hope Road for breach of contract and breach of implied covenants of good faith and fair dealing, (ii) 56 Hope Road and HRM for intentional and negligent interference with prospective economic advantage and intentional and negligent misrepresentation, and (iii) breach of fiduciary duty against Rohan Marley, our former Chairman, and seeking that the court enter judgment in favor of us on all claims alleged by 56 Hope Road and HRM and further seeking economic damages, punitive and exemplary damages, pre-and-post judgment interest and court costs from 56 Hope Road, HRM and Mr. Marley.

Subsequent Events (Details Narr

Subsequent Events (Details Narrative) - USD ($)		Dec. 23, 2016	Dec. 05, 2016	Nov. 14, 2016	Sep. 30, 2016	Jul. 31, 2016	Nov. 28, 2016	Aug. 31, 2016
Convertible Notes Payable
Note face amount						$ 2,735,311
Debt instrument, principal amount						3,317,329
Debt discounts						$ (580,934)
JSJ Convertible Note [Member]
Convertible Notes Payable
Debt issuance date						Sep. 9, 2015
Note face amount						$ 275,000
Interest rate						18.00%
Default interest rate						18.00%
Debt maturity date						Dec. 6, 2016
Conversion price, percentage against trading price						60.00%
Debt instrument, principal amount						$ 275,000
Debt discounts						$ (72,121)
JMJ Convertible Note [Member]
Convertible Notes Payable
Debt issuance date						Sep. 16, 2015
Note face amount	[1]					$ 900,000
Interest rate	[1]					12.00%
Debt maturity date	[1]					Sep. 16, 2017
Conversion price, percentage against trading price						65.00%
Debt issue discount						10.00%
Debt instrument, principal amount	[1]					$ 385,000
Debt discounts	[1]					$ (222,324)
Debt conversion price per share						$ 0.75
New Vis Vires Group Convertible Note [Member]
Convertible Notes Payable
Note face amount						$ 250,000
Interest rate						22.00%
Default interest rate						22.00%
Debt maturity date						Dec. 9, 2016
Conversion price, percentage against trading price						65.00%
Debt issue discount						35.00%
Debt instrument, principal amount						$ 225,000
Debt discounts						$ (97,620)
Debt conversion price per share						$ 0.00009
Subsequent Event [Member]
Convertible Notes Payable
Issuance of shares for accrued and unpaid compensation					7,304,349
Subsequent Event [Member] | JSJ Convertible Note [Member]
Convertible Notes Payable
Debt issuance date			Dec. 5, 2016
Note face amount			$ 15,500
Interest rate			12.00%
Default interest rate			18.00%
Debt maturity date			Sep. 5, 2017
Conversion price, percentage against trading price			60.00%
Debt issue discount			40.00%
Debt instrument, principal amount					$ 38,320
Debt conversion price per share			$ .00005
Prepayment amount as percent of outstanding debt			150.00%
Subsequent Event [Member] | JMJ Convertible Note [Member]
Convertible Notes Payable
Debt instrument, principal amount					$ 68,962		$ 8,500	$ 190,628
Subsequent Event [Member] | 10% Convertible Promissory Note (the 10% Note Investor) [Member] | Accredited Investor [Member]
Convertible Notes Payable
Note face amount				$ 110,000
Interest rate				10.00%
Debt maturity date				Nov. 14, 2017
Debt instrument, principal amount				$ 24,000
Debt discounts				2,400
Potential future borrowings				$ 83,600
Subsequent Event [Member] | New Vis Vires Group Convertible Note [Member]
Convertible Notes Payable
Debt issuance date		Nov. 15, 2016
Note face amount		$ 14,000
Interest rate		8.00%
Default interest rate		22.00%
Debt maturity date		Aug. 15, 2017
Conversion price, percentage against trading price		65.00%
Debt issue discount		35.00%
Debt conversion price per share		$ 0.00009
Maximum ownership if debt converted		9.90%
Subsequent Event [Member] | New Vis Vires Group Convertible Note [Member] | Minimum [Member]
Convertible Notes Payable
Prepayment amount as percent of outstanding debt		108.00%
Subsequent Event [Member] | New Vis Vires Group Convertible Note [Member] | Maximum [Member]
Convertible Notes Payable
Prepayment amount as percent of outstanding debt		133.00%
[1]	Noncurrent note.