UNITED STATES
SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549
Form 10-QSB
(Mark One)
x QUARTERLY REPORT UNDER SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934
For the quarterly period ended August 31, 2006
[ | ] TRANSITION REPORT UNDER SECTION 13 OR 15(d) OF THE EXCHANGE ACT |
For the transition period from __________ to __________
Commission file number 000-30299
SURGE ENTERPRISES, INC. |
(Exact name of small business issuer as specified in its charter) |
Nevada | | 20-2514234 |
(State or other jurisdiction of incorporation or organization) | | (IRS Employer Identification No.) |
205-340 Linden Avenue, Victoria, British Columbia Canada V8V 4E9 |
(Address of principal executive offices) |
250.858.9862 |
(Issuer's telephone number) |
Not Applicable |
(Former name, former address and former fiscal year, if changed since last report) |
Check whether the issuer (1) filed all reports required to be filed by Section 13 or 15(d) of the Exchange Act during the past 12 months (or for such shorter period that the registrant was required to file such reports), and (2) has been subject to such filing requirements for the past 90 days. Yes x No [ ]
APPLICABLE ONLY TO ISSUERS INVOLVED IN BANKRUPTCY
PROCEEDINGS DURING THE PRECEDING FIVE YEARS
Check whether the issuer has filed all documents and reports required to be filed by Section 12, 13 or 15(d) of the Exchange Act after the distribution of securities under a plan confirmed by a court. Yes [ ] No [ ]
APPLICABLE ONLY TO CORPORATE ISSUERS
State the number of shares outstanding of each of the issuer's classes of common equity, as of the latest practicable date: 7,555,000 common shares issued and outstanding as of October 3, 2006
Transitional Small Business Disclosure Format (Check one): | Yes [ | ] | No x |
Indicate by check mark whether the registrant is a shell company (as defined in Rule 12b-2 of the Exchange Act).
2
PART I - FINANCIAL INFORMATION
Item 1. Financial Statements.
It is the opinion of management that the interim consolidated financial statements for the quarter ended June 30, 2006 include all adjustments necessary in order to ensure that the interim consolidated financial statements are not misleading.
SURGE ENTERPRISES, INC.
(A Development Stage Company)
INTERIM CONSOLIDATED FINANCIAL STATEMENTS
31 AUGUST 2006
EXPRESSED IN U.S. FUNDS
Unaudited
3
Surge Enterprises, Inc.
(A Development Stage Company)
| Index |
Interim Consolidated Balance Sheets | F–1 |
Interim Consolidated Statements of Stockholders’ Deficiency | F–2 |
Interim Consolidated Statements of Operations | F–3 |
Interim Consolidated Statements of Cash Flows | F–4 |
Notes to the Interim Consolidated Financial Statements | F–5 – F–9 |
F-1
Surge Enterprises, Inc. (A Development Stage Company) | Statement 1 |
Interim Consolidated Balance Sheets | |
Expressed in U.S. Funds | |
ASSETS | | 31 August 2006 (unaudited) | | 31 May 2006 (audited) |
Current | | | | |
Cash and cash equivalents | $ | 30,750 | $ | 25,507 |
Accounts receivable | | 14,087 | | 7,896 |
| | 44,837 | | 33,403 |
| | | | |
Equipment (Note 3) | | 5,801 | | 6,331 |
| | | | |
| $ | 50,638 | $ | 39,734 |
| | | | |
| | | | |
| | | | |
LIABILITIES | | | | |
Current | | | | |
Accounts payable and accrued liabilities | $ | 57,531 | $ | 31,507 |
Customer Deposit | | 6,689 | | 9,729 |
Due to related party (Note 5) | | 21,852 | | 21,917 |
| | 86,072 | | 63,153 |
Continued Operations (Note 1) | | | | |
| | | | |
| | | | |
STOCKHOLDERS’ EQUITY | | | | |
Capital Stock - Statement 2 (Note 6) | | | | |
Authorized: | | | | |
75,000,000 common shares, with a par value of $.001 | | | | |
Issued and fully paid: | | | | |
7,555,000 common shares | | 7,555 | | 7,555 |
Additional paid-in capital | | 30,070 | | 30,070 |
| | 37,625 | | 37,625 |
Accumulated Other Comprehensive Income (Loss) - Statement 2 | | (3,749) | | (3,838) |
Deficit Accumulated During the Development Stage - Statement 2 | (69,310) | | (57,206) |
| | (35,434) | | (23,419) |
| $ | 50,638 | $ | 39,734 |
ON BEHALF OF THE BOARD:
/s/ Frank Hollmann | , | Director |
/s/ Troy Mutter | , | Director |
- See Accompanying Notes -
Surge Enterprises, Inc. (A Development Stage Company) | Statement 2 |
Interim Consolidated Statement of Stockholders’ Equity (Deficiency) | |
| For the Period from Inception (7 February 2005) to 31 August 2006 | |
Expressed in U.S. Funds | |
| | | |
(unaudited)
| Common Shares | | | | | | | | |
| Number | | Amount | Additional Paid-in Capital | Other Comprehensive Income (Loss) | Deficit Accumulated During the Development Stage | | Total Stockholders’ Equity |
Balance – 7 February 2005 (date of inception) – Stock issued for cash | 50,000 | $ | 50 | $ | 50 | $ | - | $ | - | $ | 100 |
Foreign currency translation adjustment | - | | - | | - | | 35 | | - | | 35 |
Stock issued for cash | 7,505,000 | | 7,505 | | 30,020 | | - | | - | | 37,525 |
Net loss for the period | - | | - | | - | | - | | (12,077) | | (12,077) |
Balance – 31 May 2005 | 7,555,000 | $ | 7,555 | $ | 30,070 | $ | 35 | $ | (12,077) | $ | 25,583 |
Foreign currency translation adjustment | - | | - | | - | | (3,873) | | - | | (3,873) |
Net loss for the period | - | | - | | - | | - | | (45,129) | | (45,129) |
Balance – 31 May 2006 | 7,555,000 | $ | 7,555 | $ | 30,070 | $ | (3,838) | $ | (57,206) | $ | (23,419) |
Foreign currency translation adjustment | - | | - | | - | | 89 | | - | | 89 |
Net loss for the period | - | | - | | - | | - | | (12,104) | | (12,104) |
Balance – 31 August 2006 (unaudited) | 7,555,000 | $ | 7,555 | $ | 30,070 | $ | (3,749) | $ | (69,310) | $ | (35,434) |
| | | | | | | | | | | |
| | | | | | | | | | | |
| | | | | | | | | | | |
| | | | | | | | | | | | |
- See Accompanying Notes -
Surge Enterprises, Inc. (A Development Stage Company) | Statement 3 |
Interim Consolidated Statement of Operations | |
Expressed in U.S. Funds | |
(unaudited)
| | Accumulated from 7 February 2005 (Date of Inception) to 31 Aug 2006 | | Three Months Ended 31 Aug 2006 | | Three Months Ended 31 Aug 2005 | |
Revenue | | | | | | | |
Consulting | $ | 69,902 | $ | 14,614 | $ | 10,584 | |
Software | | 18,697 | | - | | 2,000 | |
Total Revenue | $ | 88,599 | $ | 14,614 | $ | 12,584 | |
| | | | | | | |
General and Administrative Expenses | | | | | | | |
Advertising and Promotion | | 3,000 | | - | | 3,000 | |
Depreciation | | 1,415 | | 530 | | 89 | |
Audit and accounting fees | | 51,090 | | 11,057 | | 3,681 | |
Legal | | 47,153 | | 8,051 | | - | |
Office and miscellaneous | | 3,344 | | 1,054 | | 191 | |
Software development (Note 4) | | 14,881 | | - | | - | |
Subcontract (Note 5) | | 35,464 | | 6,026 | | 6,452 | |
Website development costs | | 1,562 | | - | | 1,500 | |
Total Expenses | $ | 157,909 | $ | 26,718 | $ | 14,913 | |
| | | | | | | |
Net Loss for the Period | | (69,310) | | (12,104) | $ | (2,329) | |
| | | | | | | |
| | | | | | | |
| | | | | | | |
| | | | | | | |
Net Loss per Share – Basic and Diluted | | | $ | (0.00) | $ | (0.00) | |
| | | | | | | |
| | | | | | | |
| | | | | | | |
| | | | | | | |
Weighted Average Common Shares Outstanding | | | | 7,555,000 | | 7,555,000 |
| | | | | | | | | | | | | |
- See Accompanying Notes -
Surge Enterprises, Inc. (A Development Stage Company) | Statement 4 |
Interim Consolidated Statement of Cash Flows | |
For the Period from Inception (7 February 2005) to 31 August 2006 | |
Expressed in U.S. Funds | |
| | | |
(unaudited)
Cash Resources Provided By (Used In) | | Accumulated from 7 February 2005 (Date of Inception) to 31 August 2006 | | Three Months Ended 31 August 2006 | | Three Months Ended 31 August 2005 |
Operating Activities | | | | | | |
Loss for the period | $ | (69,310) | $ | (12,104) | $ | (2,329) |
| | | | | | |
Adjustments to reconcile net income to net cash used in operating activities: | | | | | | |
Depreciation | | 1,415 | | 530 | | 89 |
| | | | | | |
Changes in non-cash working capital: | | | | | | |
Accounts receivable | | (14,087) | | (6,191) | | (2,315) |
Accounts payable and accrued liabilities | | 57,531 | | 26,024 | | (2,328) |
Customer Deposit | | 6,689 | | (3,040) | | 12,636 |
Due to related party | | 21,852 | | (65) | | 1,221 |
| | 4,090 | | 5,154 | | 6,974 |
| | | | | | |
Investing Activities | | | | | | |
Acquisition of property and equipment | | (7,216) | | - | | (7,450) |
| | | | | | |
Financing Activities | | | | | | |
Common stock issued | | 37,625 | | - | | - |
| | | | | | |
Foreign Currency Translation Adjustment | | (3,749) | | 89 | | (670) |
| | | | | | |
Net Increase (Decrease) in Cash and Cash Equivalents | | 30,750 | | 5,243 | | (1,146) |
Cash and cash equivalents - Beginning of period | | - | | 25,507 | | 37,603 |
Cash and Cash Equivalents - End of Period | $ | 30,750 | $ | 30,750 | $ | 36,457 |
Supplemental Disclosure | | | | | | |
Interest paid | $ | - | $ | - | $ | - |
Income tax paid | $ | - | $ | - | $ | - |
- See Accompanying Notes -
Surge Enterprises, Inc. (A Development Stage Company) | |
Notes to the Interim Consolidated Financial Statements |
For the Period Ended 31 August 2006 | |
Expressed in U.S. Funds (unaudited) | |
1. | Organization and Going Concern |
Surge Enterprises, Inc. (the “Company”) was incorporated in Nevada, U.S.A. on 7 February 2005.
On 13 April 2005, the Company incorporated Surge Marketing Corp. (the “Subsidiary”). The Subsidiary was incorporated on 13 April 2005 in the Province of British Columbia, Canada. The Subsidiary is an internet marketing company which offers professional services that assist webmasters in managing their internet marketing efforts and reciprocal link arrangements.
The accompanying interim consolidated financial statements are unaudited and include, in our opinion, all adjustments, consisting of only normal recurring adjustments, necessary for air presentation. The consolidated financial statements should be read in conjunction with our audited consolidated financial statements and the related notes included in our May 31, 2006 10-K. The accompanying consolidated financial statements are interim consolidated financial statements prepared in accordance with accounting principles generally accepted in the United States and are stated in U.S. dollars.
Going Concern and Liquidity Considerations
The accompanying unaudited consolidated financial statements have been prepared assuming that the Company will continue as a going concern, which contemplates, among other things, the realization of assets and satisfaction of liabilities in the normal course of business. During the three months period ended 31 August 2006, the Company has a loss from operations of $12,104 and an accumulated deficit of $69,310. The Company intends to fund operations through sales and equity financing arrangements, which may be insufficient to fund its capital expenditures, working capital and other cash requirements for the year ending 31 May 2007.
The ability of the Company to emerge from the development stage is dependent upon the Company’s successful efforts to raise sufficient capital for the development of the Subsidiary and then attaining profitable operations.
In response to these problems, management has planned the following actions:
| • | Management intends to raise additional funds through public or private placement offerings. |
| • | Management expects its increased marketing efforts to result in future sales. There can be no assurances, however, that management’s expectations of future sales will be realized. |
These factors, among others, raise substantial doubt about the Company’s ability to continue as a going concern. The accompanying consolidated financial statements do not include any adjustments that might result from the outcome of this uncertainty.
The accompanying consolidated financial statements have been prepared by management in accordance with accounting principles generally accepted in the United States for interim financial information and in accordance with Item 310(b) of Regulation S-B. Accordingly, they do not include all of the information and footnotes required by generally accepted accounting principles for annual financial statements. In the opinion of management, all adjustments (consisting of normal recurring accruals) considered necessary for a fair presentation have been included.
Surge Enterprises, Inc. (A Development Stage Company) | |
Notes to the Interim Consolidated Financial Statements |
For the Period Ended 31 August 2006 | |
Expressed in U.S. Funds (unaudited) | |
2. | Summary of Significant Accounting Policies |
Recent Accounting Pronouncements
In January 2003, the FASB issued FIN 46, “Consolidation of Variable Interest Entities, an Interpretation of ARB No. 51.” FIN 46 requires certain variable interest entities to be consolidated by the primary beneficiary of the entity if the equity investors in the entity do not have the characteristics of a controlling financial interest or do not have sufficient equity at risk for the entity to finance its activities without additional subordinated financial support from other parties. FIN 46 is effective for all new variable interest entities created or acquired after 31 January 2003. For variable interest entities created or acquired prior to 1 February 2003, the provisions of FIN 46 must be applied for the first interim or annual period beginning after 15 June 2003. However, in December 2003, the FASB published a revision to FIN 46 to clarify some of the provisions of FIN 46, and to exempt certain entities from its requirements. Under the new guidance, there are new effective dates for companies that have interests in structures that are commonly referred to as special-purpose entities. The rules are effective in financial statements for periods ending after 15 March 2004. The adoption did not have any impact on the Company’s financial statements.
In April 2004, the FASB issued SFAS No. 149, "Amendment of Statement 133 on Derivative Instruments and Hedging Activities". SFAS No. 149 amends and clarifies accounting for derivative instruments, including certain derivative instruments embedded in other contracts, and for hedging activities under SFAS No. 133. The new guidance amends SFAS No. 133 for decisions made as part of the Derivatives Implementation Group ("DIG") process that effectively required amendments to SFAS No. 133, and decisions made in connection with other FASB projects dealing with financial instruments and in connection with implementation issues raised in relation to the application of the definition of a derivative and characteristics of a derivative that contains financing components. In addition, it clarifies when a derivative contains a financing component that warrants special reporting in the statement of cash flows. SFAS No. 149 is effective for contracts entered into or modified after 30 June 2003 and for hedging relationships designated after 30 June 2003. The Company adopted SFAS 149 with no material impact on its financial statements.
In May 2003, the FASB issued SFAS 150, "Accounting for Certain Financial Instruments with Characteristics of both Liabilities and Equity". SFAS No. 150 establishes standards for classifying and measuring as liabilities certain financial instruments that embody obligations of the issuer and have characteristics of both liabilities and equity. SFAS No. 150 is effective for all financial instruments created or modified after 31 May 2003 and otherwise is effective at the beginning of the first interim period beginning after 15 June 2003. The Company adopted SFAS 150 with no material impact on its financial statements.
Surge Enterprises, Inc. (A Development Stage Company) | |
Notes to the Interim Consolidated Financial Statements |
For the Period Ended 31 August 2006 | |
Expressed in U.S. Funds (unaudited) | |
2. | Significant Accounting Policies - Continued |
Recent Accounting Pronouncements - Continued
In December 2004, the Financial Accounting Standards Board (FASB) issued Statement of Financial Accounting Standard (SFAS) No. 123R, “Share Based Payment”. SFAS 123R is a revision of SFAS No. 123 “Accounting for Stock-Based Compensation”, and supersedes APB Opinion No. 25, “Accounting for Stock Issued to Employees” and its related implementation guidance. SFAS 123R establishes standards for the accounting for transactions in which an entity exchanges its equity instruments for goods or services. It also addresses transactions in which an entity incurs liabilities in exchange for goods or services that are based on the fair value of the entity’s equity instruments or that may be settled by the issuance of those equity instruments. SFAS 123R focuses primarily on accounting for transactions in which an entity obtains employee services in share-based payment transactions. SFAS 123R does not change the accounting guidance for share-based payment transactions with parties other than employees provided in SFAS 123 as originally issued and Emerging Issues Task Force Issue No. 96-18, “Accounting for Equity Instruments That Are Issued to Other Than Employees for Acquiring, or in Conjunction with Selling, Goods or Services”. SFAS 123R does not address the accounting for employee share ownership plans, which are subject to AICPA Statement of Position 93-6, “Employers’ Accounting for Employee Stock Ownership Plans”. SFAS 123R requires a public entity to measure the cost of employee services received in exchange for an award of equity instruments based on the grant-date fair value of the award (with Ltd exceptions). That cost will be recognized over the period during which an employee is required to provide service in exchange for the award – the requisite service period (usually the vesting period). SFAS 123R requires that the compensation cost relating to share-based payment transactions be recognized in financial statements. That cost will be measured based on the fair value of the equity or liability instruments issued. The scope of SFAS 123R includes a wide range of share-based compensation arrangements including share options, restricted share plans, performance-based awards, share appreciation rights, and employee share purchase plans. Public entities (other than those filing as small business issuers) will be required to apply SFAS 123R as of the first interim or annual reporting period that begins after 15 June 2005. Public entities that file as small business issuers will be required to apply SFAS 123R in the first interim or annual reporting period that begins after 15 December 2005. For non-public entities, SFAS 123R must be applied as of the beginning of the first annual reporting period beginning after 15 December 2005. The adoption of this standard is not expected to have a material effect on the Company’s results of operations or financial position.
Surge Enterprises, Inc. (A Development Stage Company) | |
Notes to the Interim Consolidated Financial Statements |
For the Period Ended 31 August 2006 | |
Expressed in U.S. Funds (unaudited) | |
2. | Significant Accounting Policies - Continued |
Recent Accounting Pronouncements - Continued
In December 2004, the FASB issued SFAS 153, “Exchanges of Non-Monetary Assets – An amendment of APB 29”. This statement amends APB 29, which is based on the principle that exchanges of non-monetary assets should be measured at the fair value of the assets exchanged with certain exceptions. SFAS 153 eliminates the exception for non-monetary exchanges of similar productive assets and replaces it with a general exception for exchanges of non-monetary assets that do not have commercial substance. A non-monetary exchange has commercial substance if the future cash flows of the entity are expected to change significantly as a result of the exchange. This statement is effective for non-monetary asset exchanges occurring in fiscal periods beginning on or after 15 June 2005.
| 31 August 2006 | | 31 May 2006 |
| | | Accumulated | | Net Book | | Net Book |
| Cost | | Depreciation | | Value | | Value |
| | | | | (unaudited) | | (audited) |
| | | | | | | |
Computer equipment | $ 6,806 | $ | 1,361 | $ | 5,445 | $ | 5,955 |
Furniture | 410 | | 54 | | 356 | | 376 |
| | | | | | | |
| $ 7,216 | $ | 1,415 | $ | 5,801 | $ | 6,331 |
4. | Software Development Costs |
During the period, the Company incurred $NIL (31 May 2006 - $14,881) in software development costs.
Surge Enterprises, Inc. (A Development Stage Company) | |
Notes to the Interim Consolidated Financial Statements |
For the Period Ended 31 August 2006 | |
Expressed in U.S. Funds (unaudited) | |
5. | Related Party Balances and Transactions |
Related party transactions not disclosed elsewhere in the notes to the interim consolidated financial statements are as follows:
| a) | Due to related party includes $21,852 due to the president and director for costs incurred on behalf of the Company in the normal course of business. This amount is non-interest bearing and is due on demand. |
| b) | Subcontract costs include $6,026 in consulting fees paid to the president and director of the Company. |
The Company is authorized to issue up to 75,000,000 common shares with par value of $0.001 per share. Each common share shall entitle the holder to one vote, in person or proxy on any matter on which action of the stockholder of the corporation is sought.
| i) | At the date of incorporation, the Company issued 50,000 common shares for a total consideration of $100, being $0.001 per share and $0.001 per share for excess consideration over par value. |
| ii) | On 12 April 2005, the Company issued 4,000,000 common shares to the President and the director of the Company. The Company received total proceeds of $20,000, being $0.001 per share and $0.004 per share for excess consideration over par value. |
| iii) | On 22 April 2005, the Company issued 1,500,000 common shares to a director of the Company for $7,500, being $0.001 per share and $0.004 per share for excess consideration over par value. |
| iv) | On 31 May 2005, the Company issued 2,005,000 common shares to various subscribers for total proceeds of $10,025, being $0.001 per share and $0.004 per share for excess consideration over par value. |
4
Item 2. Management's Discussion and Analysis or Plan of Operation.
FORWARD-LOOKING STATEMENTS
This quarterly report contains forward-looking statements as that term is defined in the Private Securities Litigation Reform Act of 1995. These statements relate to future events or our future financial performance. In some cases, you can identify forward-looking statements by terminology such as "may", "should", "expects", "plans", "anticipates", "believes", "estimates", "predicts", "potential" or "continue" or the negative of these terms or other comparable terminology. These statements are only predictions and involve known and unknown risks, uncertainties and other factors, including the risks in the section entitled "Risk Factors", that may cause our or our industry's actual results, levels of activity, performance or achievements to be materially different from any future results, levels of activity, performance or achievements expressed or implied by these forward-looking statements. Although we believe that the expectations reflected in the forward-looking statements are reasonable, we cannot guarantee future results, levels of activity, performance or achievements. Except as required by applicable law, including the securities laws of the United States, we do not intend to update any of the forward-looking statements to conform these statements to actual results.
Our consolidated unaudited financial statements are stated in United States Dollars (US$) and are prepared in accordance with United States Generally Accepted Accounting Principles. The following discussion should be read in conjunction with our consolidated financial statements and the related notes that appear elsewhere in this quarterly report. The following discussion contains forward-looking statements that reflect our plans, estimates and beliefs. Our actual results could differ materially from those discussed in the forward looking statements. Factors that could cause or contribute to such differences include, but are not limited to, those discussed below and elsewhere in this quarterly report, particularly in the section entitled "Risk Factors" of this quarterly report.
In this quarterly report, unless otherwise specified, all dollar amounts are expressed in United States dollars. All references to "CDN$" refer to Canadian dollars and all references to "common shares" refer to the common shares in our capital stock.
As used in this quarterly report and unless otherwise indicated, the terms “we”, “us” and “our” refer to Surge Enterprises, Inc. and our wholly-owned subsidiary, Surge Marketing Corp.
Corporate History
We were incorporated in the State of Nevada on February 7, 2005 and commenced operations on April 13, 2005 commensurate with the incorporation of our wholly-owned subsidiary, Surge Marketing Corp. Surge Marketing Corp. was incorporated in British Columbia, Canada on April 13, 2005, at which time it commenced operations by commencing development of a software product called LinkSurge. The software is a web traffic enhancement application that once installed on a website may help websites boost their rankings in website search engines. The first edition of our software was developed from April, 2005 through July, 2005 and made available for download from our website on July 27, 2005. Marketing of the software commenced at that time. The second version of our software was completed on January 4, 2006 and updated on May 1, 2006.
Our United States office is located at 3155 East Patrick Lane, Suite 1, Las Vegas, Nevada 89120-3481. Our principal executive offices are located at 205-340 Linden Avenue, Victoria, British Columbia Canada V8V 4E9. Our telephone number is (250) 858-9862. We have one wholly-owned subsidiary, Surge Marketing Corp., a British Columbia, Canada corporation incorporated on April 13, 2005 and its principal office is located at 205-340 Linden Avenue, Victoria, British Columbia Canada V8V 4E9.
Our Current Business
Through our subsidiary, Surge Marketing Corp., we sell a software product called LinkSurge and provide website development and online marketing services.
LinkSurge is a software application that can assist webmasters boost their website rankings in the search engines. LinkSurge is available for download from www.surgemark.com for a free 30 day demo of the software. Once the 30 days
have expired, the software must be registered with one of our licensing options in order to function. There are four licensing options which vary according to the extent the licensee wishes to use the software. The LinkSurge software was made available for download and sale at www.surgemark.com commencing on July 27, 2005. Marketing of the software also commenced at that time. The free download version is a fully functioning version of the software that expires after 30 days. In addition to a license to use the software, license holders receive free installation support via e-mail which is currently provided by our President, Secretary, Treasurer and director, Troy Mutter. All of the software licenses are available for purchase through our website, www.surgemark.com.
In addition to selling software, Surge Marketing also offers website development and online marketing services. We provide html and flash website development and Internet marketing. Internet marketing includes search engine optimization (SEO), website submission to search engines and online advertising campaign management. Search engine optimization is a process of organizing the layout, text, internal links (the links from one page to another within a site) and the code describing the site (called meta tags, title tags and description tags) within a website. The result of this optimization can increase its rankings in search engines for specific search terms that the client has chosen for their site. Troy Mutter, our President, Secretary, Treasurer and director, provides all the business development including sales, consulting, and conceptual design for websites, copy writing, project management and online marketing services.
PLAN OF OPERATIONS
The following discussion contains forward-looking statements that reflect our plans, estimates and beliefs. Our actual results could differ materially from those discussed in the forward looking statements. Factors that could cause or contribute to such differences include, but are not limited to, those discussed below and elsewhere in this quarterly report, particularly in the section entitled “Risk Factors” beginning on page 12 of this quarterly report.
Future Operations
Our primary objective for the next twelve months ending August 31, 2007 will be to increase sales of our software, LinkSurge. We further intend to develop LinkSurge by improving its functionality in order to make it more effective as a search engine optimization tool.
Goals
| We have the following goals for the next twelve months ending August 31, 2007: |
• | Improve Software Functionality and Effectiveness. We intend to continue to develop our software. As LinkSurge is our flagship product, it is important that we continue to make improvements on its functionality and effectiveness to be competitive in the market. Although the software is useful and selling ($18,697) in sales as of August 31, 2006), the software industry is continuously changing and growing. In order to stay competitive, we need to continually improve the software to compete with similar products in the market. Our goal is to further improve LinkSurge’s functionality and effectiveness over the next 12 months. |
• | Increased Promotion of Software. We must decrease our reliance on online marketing and web site contracts and increase revenues from software sales. Although we have earned revenue with online marketing and web site contracts to date, it is important that we remain focused on our software product. Through the initial stages of our company’s development, we were able to utilize the expertise of our management in the areas of marketing and web development consulting to increase revenue. As our software sales increase, we feel it will be important to decrease time spent on consulting and more effort spent on promotion of our software as it is a more scaleable revenue source. For the three month period ended August 31, 2006, software sales represented approximately nil% of our total sales. Our goal will be for the period ended August 31, 2007 to increase software sales to 50% of total sales. |
A more detailed discussion of various aspects of the goals discussed above are set out below after the following discussion of Milestones.
Milestones
The following is a chronological itemization of the milestones we hope to achieve over the next 12 months ending August 31, 2007. We are currently in the first month of the 12 month milestones listed below.
Months 1-3 Consulting and Promotion
During the first 3 months we will continue to focus on the consulting aspect of our business, which still generates the bulk of our revenue. Troy Mutter, our President, Secretary, Treasurer and director, will be working on promotion of our consulting services, free search engine submission and link exchanges. This will not cost us anything above his salary. We do not intend to expand the scope of our consulting services but will continue to offer these services once our software has been expanded.
Months 4-7 Paid Internet Advertising
We expect to spend approximately $1,000 in paid internet advertising. Research on where to spend our advertising budget and management of any “Cost per Click” campaigns will be performed by our President, Secretary, Treasurer and director, Troy Mutter, and will not cost us anything above his monthly salary.
Months 8-9 Feedback and Competitive Research
In preparation for improving LinkSurge, we intend to focus on user feedback and competitive research to aid us in developing elements of our next version of the software. We will solicit user feedback by e-mailing our customers. Competitive research will involve examining similar software packages in the industry to determine competitive features that could add value to our software product. Feedback and competitive research will be performed by our President, Secretary, Treasurer and director, Troy Mutter, and will not cost us anything above his monthly salary.
Months 10-12 New design elements Improving Current Version
We will continue to test our software and solicit feedback from our current users to work out any bugs in the software. We expect to spend between $5,000 and $7,000 with Infectious Communications on bug fixes and software improvement.
Improve Software Functionality and Effectiveness
The first version of our software, LinkSurge, was developed by a Ukrainian team from April to July, 2005 at a cost of $1,500. This initial version was effective in helping web sites manage their reciprocal link program and we were able to sell a number of copies of this version. We have since developed a second version of LinkSurge. This improved version is designed to simplify the use of the software and the day to day overhead required to manage a link exchange program. We contracted a Vancouver company, Infectious Communications Inc., to develop LinkSurge 2.0 for the consideration of $15,000, plus 7% taxes, for a total of $16,050. They began development in September, 2005 and completed in January, 2006. This most recent version of LinkSurge includes the following improvements: find link partners wizard, improved documentation and enhanced link editing capabilities.
• | The find link partner feature allows the user to go step by step through a wizard to search the Internet using keywords and find link partners to exchange links with. |
• | Documentation was improved with tooltips describing each field and option in the software. |
• | The link editing capabilities were improved by optimizing the display of link information as well as allowing link categories and statuses to be edited. |
Our intention is to further improve LinkSurge’s functionality and effectiveness over the next 12 months. We will contract Infectious Communications on an as-needed basis over the next year and expect to spend a further $5,000 making any required bug fixes and undetermined enhancements to the software. These enhancements will be determined based on user feedback and internal testing of the software. User feedback will be conducted using e-mail solicitations from us to
our customers. Internal testing will be performed by testing every feature and functionality of the software to ensure proper behavior and searching for bugs. Testing will also occur through regular use of the software establishing link exchanges with our web site. We expect to begin development in February 2007 and to complete development by June 2007. This version of our LinkSurge software is expected to be competitive for one year before another upgrade will be required.
Increased Promotion of Software
We currently sell our software exclusively on our web site at www.surgemark.com. In order to increase software sales, we need to increase traffic to our web site. To date, our promotional efforts include site submission to major search engines and optimizing our site for search engine searches that are relevant to our software. Over the next twelve months, we hope to increase traffic and customers to our site by increasing promotion. Promotional initiatives we are evaluating are as follows:
Paid Internet Advertising
We are currently evaluating “Cost per Click” (CPC) text advertising campaigns with Overture and Google. Overture feeds text ads into five major search engines (AltaVista, Yahoo, CNN, MSN and Infospace). CPC campaigns allow us to bid on top positions for specific search terms, so that we can gain exposure to potential customers who are looking for optimization software. Each day we can monitor our progress, including the number of times our text ad was viewed, how many times it was clicked on, and the location of each click. This information can be used to determine the effectiveness of our campaign. The reporting systems that both Google and Overture offer are very detailed and timely and can provide an effective measurement tool to determine what campaigns are working. Should we proceed with these campaigns, our ads will be seen on Google and other major search engines for keyword searches that relate to our software. Overture and Google AdWords are the two largest ad agencies for search engine advertising. They both have an automated advertising management system that allows us to choose the search terms we want our ads to show up on and the price we want to pay when someone clicks on our ad. The price is based on a bidding system; if we pay more than another company for a given search term, our ad will get higher positioning. This can be an effective way of delivering targeted traffic to our web site. We have spent most of the 2006 calendar year focussing efforts on our marketing methods that do not involve expenditures. We expect to spend approximately $1,000 on CPC advertising in the first half of the 2007 calendar year. This may be increased or decreased depending on the success or lack thereof of these campaigns and the conversion of visitors into software purchasers.
| As well, we submitted our site for registration on the Yahoo directory for $299 earlier in 2006. |
Further Web Site Optimization
We intend to look to increase free traffic from search engines to our web site. We have determined the most efficient way to do this is with web site optimization. We assess our current site optimization status on an ongoing basis and look for ways to improve on it. Although we have already optimized our web site for search engines, it is an ongoing effort to gain higher search engine positioning for relevant keyword searches. We also investigate other search engines and web sites to submit our site to for free on an ongoing basis. By optimizing the content on each web page of our site, search engines may perceive the site as more relevant to search terms specific to our software. In conjunction with web site optimization, we will continue to manage a reciprocal link program using the LinkSurge software and increase the number of link partners we exchange links with. By increasing the number of sites that link to our web site, it can also improve our search engine rankings as these links generally serve as a vote to a web site’s popularity.
Optimization of our web site is an ongoing, month to month initiative. We expect to spend approximately 10 hours per month on this. The work will be completed by our President, Secretary, Treasurer and director, Troy Mutter.
Further Search Engine Free Submissions
We have submitted our site to a number of free search engines and many search engines have indexed our site automatically. Earlier in 2006, we submitted our site for listing on DMOZ, one of the largest directories of web sites on the Internet. DMOZ does not charge a fee for this listing.
Listings on Software Download Sites
We listed our software and web site on Download.com on August 2005. Download.com is one of the most popular software downloading sites on the Internet. We are currently listed on their site as a free listing and are evaluating further advertising with Download.com in the form of a paid listing to increase exposure to our software. We are also considering advertising on other software download sites such as tucows.com, freetrialsoft.com and filetransit.com.
We plan to get listed on other software download sites such as tucows.com, freetrialsoft.com and filetransit.com. We commenced this process in April 2006 and it is ongoing. Listings on these sites are free.
Referral Program
We have a referral program which offers a referral fee of 20% of the license fee on all sales of our LinkSurge software to parties who have registered for our program and have referred customers to our product. We are operating this program through www.share-it.com, which manages this as an opt-in service at no additional charge. Share-it manages the signup, support and payment of the participants. Share-it does not charge any fee for this service but makes a commission on the sale of the software. Referral program participants simply put a tracking link on their website that directs customers to our site. Every time someone sends us a customer (who purchases our software) we pay the participant that has referred the customer to us a referral fee of 20% of the license fee. The arrangement with Share-it was entered into on July 28, 2005 and can be terminated at any time by either party. No revenue has been generated to date through this program.
We have also increased exposure to our referral program by adding a section to our web site dedicated to marketing our referral program and signing up new participants.
Direct Marketing
We intend to contact companies directly who we feel could use our software. Besides our paid advertising initiative, we feel there is opportunity to sell our software directly to companies. We will research companies that offer online marketing and search engine optimization services and present them with the benefits of LinkSurge. As we believe LinkSurge is a valuable tool for search engine optimization, we hope that companies will purchase LinkSurge for their direct use or for resale to their clients. We will begin contacting companies directly in March of 2007 on an ongoing basis. Troy Mutter, our President, Secretary, Treasurer and director, will be conducting this sales effort and is expected to dedicate 15 hours a month to this endeavor.
Capital Expenses and Sources of Funds
Management projects that we will require additional funding to expand our current operations. We may seek to raise additional funds in the future through further issuances of common stock to investors and/or through debt. At this time, management does not have any plans to raise further funds from any party. Management projects that we may require an additional $73,500 to $105,000 to fund our ongoing operating expenditures, working capital requirements for the twelve month period ended August 31, 2007, broken down as follows:
Estimated Funding Required During the Twelve Month Period Ended August 31, 2007 |
Operating expenditures | Minimum | Maximum |
Marketing | $2,500 | $5,000 |
General and Administrative | $30,000 | $40,000 |
Website development costs | $1,000 | $3,000 |
Software development costs | $5,000 | $7,000 |
Working capital | $35,000 | $50,000 |
Total | $73,500.00 | $105,000.00 |
Our cash on hand and cash equivalents as at August 31, 2006 were $30,750. Although we hope to continue to achieve revenues as well as to increase our revenues we cannot predict with any certainty what, if any, our revenues will be over the next twelve month period. Therefore, to estimate how long we can satisfy our cash requirements over the next twelve months, we can only rely with certainty upon the remaining $30,750 we have in cash and cash equivalents. We anticipate our expenses will be incurred relatively consistently over the next twelve months. Therefore, if our operations incur the minimum estimated expenses, the monthly expenses (“burn rate”) would be $73,500/12 or $6,125 per month. At this burn rate, we expect our cash to satisfy our requirements for the next 5.6 months. If our operations incur the maximum estimated expenses, the burn rate after payment of offering costs would be $105,000/12 or $8,750 per month. At this burn rate, we expect our cash to satisfy our requirements for the next 3.9 months. In either scenario, current funds will not satisfy our minimum cash requirements for the period ended August 31, 2007. Therefore, to the extent we do not achieve sufficient revenues to cover the shortfall, we will need to raise additional funds. To the extent necessary to satisfy our cash requirements for the next 12 months, we hope to raise additional funds through loans or issuance of equity. We do not currently have any immediate plans to issue equity or borrow funds and there can be no assurances that we will be able to identify sources of additional funds should we need them to satisfy our cash requirements over the next 12 months.
Total expenses for the three month period ended August 31, 2006 were $26,718, compared to $14,913 for the three month period ended August 31, 2005. For the three month period ended August 31, 2006 we incurred $6,026 in subcontracting expenses, all of which was payable to our President, compared to $6,452 in subcontracting expenses, of which $3,845 were payable to our President and the remaining $2,607 were payable to our subcontractor Infectious Communications Inc. during the three month period ended August 31, 2005. Professional fees were $19,108 for the three month period ended August 31, 2006, compared to $3,681 for the three month period ended August 31, 2005. The increase was due to increased activities that increased legal fees and auditing fees. Advertising expense was $nil, depreciation was $530 and office, rent and general expenses were $1,054 for the three month period ended August 31, 2006, compared to advertising expense of $3,000, depreciation of $89 and office, rent and general expenses of $191 for the three month period ended August 31, 2005. The decrease in advertising expenses was due to less marketing activities, the increase in depreciation was due to the fact that we purchased our equipment during the three month period ended August 31, 2005 and the increase in office, rent and general expenses is due to the overall increase in general and administration costs. For the three month period ended August 31, 2006, website development expenses were $nil, compared to $1,500 for the three month period ended August 31, 2005. Website development expenses decreased because we completed the development of our website during the three month period ended August 31, 2005.
There is substantial doubt about our ability to continue as a going concern as the continuation of our business is dependent upon obtaining further financing, successful and sufficient market acceptance of our website and software, the continuing successful development of our website, and, finally, achieving a profitable level of operations. We may at times try to raise additional capital through the private placement of our securities, through shareholder loans and/or through commercial loans. The issuance of additional equity securities by us could result in a significant dilution in the equity interests of our current stockholders. Obtaining commercial loans, assuming those loans would be available, will increase our liabilities and future cash commitments.
There are no assurances that we will be able to obtain further funds required for our continued operations. There can be no assurance that additional financing will be available to us when needed or, if available, that it can be obtained on commercially reasonable terms. If we are not able to obtain the additional financing on a timely basis, we will not be able to meet our other obligations as they become due and we will be forced to scale down or perhaps even cease our operations. We do not currently have any plans to merge with another company, and we have not entered into any agreements or understandings for any such merger.
Research and Development
We plan to do one major update per year to keep the software current. These updates are not required by our licenses and are entirely at our own discretion as to timing and frequency. We anticipate another 200 hours of research and development in the next year on software development to fix any bugs and complete a third version of the software. We
expect that 50 hours of this research and development over the next twelve months will be conducted by Infectious Communications at the cost of approximately $5,000. We expect to do another 100 hours of research and development ourselves. The work will be completed by our President, Secretary, Treasurer and director, Troy Mutter.
Purchase or Sale of Equipment
We do not anticipate that we will expend any significant amount on equipment for our present or future operations. We may purchase computer hardware and software for our ongoing operations.
Personnel
As of August 31, 2006, our employees include our President, Secretary and Treasurer, Troy Mutter and Vice-president, Frank Hollmann. They handle all of the responsibilities in the area of corporate administration, sales, consulting and business development. We have no other employees. In the twelve months ending August 31, 2007, we do not plan on adding any other employees. Currently the only employee being paid is Troy Mutter, who receives CAN$2,250 per month for his work. We may choose to compensate our employees with consideration other than cash, such as shares of our common stock or option to purchase shares of our common stock.
If our sales and marketing program is successful in selling software, we may be required to hire new personnel to improve, implement and administer our operational, management, financial and accounting systems.
Subcontracting Expenses
Other than the planned software enhancements, we do not expect our subcontractor costs to increase in the future as we will be focusing our business on areas in which we have internal core competencies such as software sales and online advertising campaign management.
Recent Accounting Pronouncements
In January 2003, the FASB issued FIN 46, “Consolidation of Variable Interest Entities, an Interpretation of ARB No. 51.” FIN 46 requires certain variable interest entities to be consolidated by the primary beneficiary of the entity if the equity investors in the entity do not have the characteristics of a controlling financial interest or do not have sufficient equity at risk for the entity to finance its activities without additional subordinated financial support from other parties. FIN 46 is effective for all new variable interest entities created or acquired after 31 January 2003. For variable interest entities created or acquired prior to 1 February 2003, the provisions of FIN 46 must be applied for the first interim or annual period beginning after 15 June 2003. However, in December 2003, the FASB published a revision to FIN 46 to clarify some of the provisions of FIN 46, and to exempt certain entities from its requirements. Under the new guidance, there are new effective dates for companies that have interests in structures that are commonly referred to as special-purpose entities. The rules are effective in financial statements for periods ending after 15 March 2004. The adoption did not have any impact on our company’s financial statements.
In April 2004, the FASB issued SFAS No. 149, "Amendment of Statement 133 on Derivative Instruments and Hedging Activities". SFAS No. 149 amends and clarifies accounting for derivative instruments, including certain derivative instruments embedded in other contracts, and for hedging activities under SFAS No. 133. The new guidance amends SFAS No. 133 for decisions made as part of the Derivatives Implementation Group ("DIG") process that effectively required amendments to SFAS No. 133, and decisions made in connection with other FASB projects dealing with financial instruments and in connection with implementation issues raised in relation to the application of the definition of a derivative and characteristics of a derivative that contains financing components. In addition, it clarifies when a derivative contains a financing component that warrants special reporting in the statement of cash flows. SFAS No. 149 is effective for contracts entered into or modified after 30 June 2003 and for hedging relationships designated after 30 June 2003. We adopted SFAS 149 with no material impact on our financial statements.
In May 2003, the FASB issued SFAS 150, "Accounting for Certain Financial Instruments with Characteristics of both Liabilities and Equity". SFAS No. 150 establishes standards for classifying and measuring as liabilities certain financial instruments that embody obligations of the issuer and have characteristics of both liabilities and equity. SFAS No. 150 is effective for all financial instruments created or modified after 31 May 2003 and otherwise is effective at the beginning of the first interim period beginning after 15 June 2003. We adopted SFAS 150 with no material impact on our financial statements.
In December 2004, the Financial Accounting Standards Board (FASB) issued Statement of Financial Accounting Standard (SFAS) No. 123R, “Share Based Payment”. SFAS 123R is a revision of SFAS No. 123 “Accounting for Stock-Based Compensation”, and supersedes APB Opinion No. 25, “Accounting for Stock Issued to Employees” and its related implementation guidance. SFAS 123R establishes standards for the accounting for transactions in which an entity exchanges its equity instruments for goods or services. It also addresses transactions in which an entity incurs liabilities in exchange for goods or services that are based on the fair value of the entity’s equity instruments or that may be settled by the issuance of those equity instruments. SFAS 123R focuses primarily on accounting for transactions in which an entity obtains employee services in share-based payment transactions. SFAS 123R does not change the accounting guidance for share-based payment transactions with parties other than employees provided in SFAS 123 as originally issued and Emerging Issues Task Force Issue No. 96-18, “Accounting for Equity Instruments That Are Issued to Other Than Employees for Acquiring, or in Conjunction with Selling, Goods or Services”. SFAS 123R does not address the accounting for employee share ownership plans, which are subject to AICPA Statement of Position 93-6, “Employers’ Accounting for Employee Stock Ownership Plans”. SFAS 123R requires a public entity to measure the cost of employee services received in exchange for an award of equity instruments based on the grant-date fair value of the award (with Ltd exceptions). That cost will be recognized over the period during which an employee is required to provide service in exchange for the award – the requisite service period (usually the vesting period). SFAS 123R requires that the compensation cost relating to share-based payment transactions be recognized in financial statements. That cost will be measured based on the fair value of the equity or liability instruments issued. The scope of SFAS 123R includes a wide range of share-based compensation arrangements including share options, restricted share plans, performance-based awards, share appreciation rights, and employee share purchase plans. Public entities (other than those filing as small business issuers) will be required to apply SFAS 123R as of the first interim or annual reporting period that begins after 15 June 2005. Public entities that file as small business issuers will be required to apply SFAS 123R in the first interim or annual reporting period that begins after 15 December 2005. For non-public entities, SFAS 123R must be applied as of the beginning of the first annual reporting period beginning after 15 December 2005. The adoption of this standard is not expected to have a material effect on our company’s results of operations or financial position.
In December 2004, the FASB issued SFAS 153, “Exchanges of Non-Monetary Assets – An amendment of APB 29”. This statement amends APB 29, which is based on the principle that exchanges of non-monetary assets should be measured at the fair value of the assets exchanged with certain exceptions. SFAS 153 eliminates the exception for non-monetary exchanges of similar productive assets and replaces it with a general exception for exchanges of non-monetary assets that do not have commercial substance. A non-monetary exchange has commercial substance if the future cash flows of the entity are expected to change significantly as a result of the exchange. This statement is effective for non-monetary asset exchanges occurring in fiscal periods beginning on or after 15 June 2005.
Application Of Critical Accounting Policies
Our consolidated financial statements and accompanying notes are prepared in accordance with generally accepted accounting principles used in the United States. Preparing financial statements requires management to make estimates and assumptions that affect the reported amounts of assets, liabilities, revenue, and expenses. These estimates and assumptions are affected by management's application of accounting policies. We believe that understanding the basis and nature of the estimates and assumptions involved with the following aspects of our consolidated financial statements is critical to an understanding of our financials.
Going Concern
The audited consolidated financial statements included with this quarterly report have been prepared on the going concern basis which assumes that adequate sources of financing will be obtained as required and that our assets will be realized and liabilities settled in the ordinary course of business. Accordingly, the audited financial statements do not
include any adjustments related to the recoverability of assets and classification of assets and liabilities that might be necessary should we be unable to continue as a going concern.
In order to continue as a going concern, we require additional financing. There can be no assurance that additional financing will be available to us when needed or, if available, that it can be obtained on commercially reasonable terms. If we are not able to continue as a going concern, we would likely be unable to realize the carrying value of our assets reflected in the balances set out in the preparation of the financial statements.
Revenue Recognition
Revenues are recognized when all of the following criteria have been met for Staff Accounting Bulletin (“SAB”) No. 104, “Revenue Recognition in Financial Statements:” (“SAB No. 104”) persuasive evidence for an agreement exists; delivery has occurred; the fee is fixed or determinable; and collectibility is reasonably assured.
Revenue consists of software license sales from our company’s flagship software product LinkSurge, website development and online marketing advertising campaign management services.
Revenue from software licence sales is recognized when all of the following SAB No. 104 requirements are met: The 30-day trial period has expired; the software is registered under a licensing agreement with a fixed and determinable price; the purchase of the software license is made through an online third party payment processor that ensures collectibility as customers will pay via credit card; and once the payment has been received and verified, the funds are credited to our company and the software license is delivered to the purchaser instantly via e-mail.
In addition, we adopted the Statement of Position ("SOP") 97-2 "Software Revenue Recognition" and SOP 98-9 "Modification of SOP 97-2, Software Revenue Recognition with Respect to Certain Transactions." The license fee includes postcontract customer support (“PCS”) which provides installation support as well as upgrades up to twelve months from the date of purchase. Per SOP-97-2, our company’s PCS revenue can be recognized together with the initial licensing fee on delivery of the software since all of the following conditions are met: the PCS fee is included with the initial licensing fee; the PCS included with the initial license is for one year or less; the estimated cost of providing PCS during the arrangement is insignificant; and unspecified upgrades/enhancements offered during PCS arrangements historically have been and are expected to continue to be minimal and infrequent.
Since the arrangement to deliver the software does not require significant production, modification or customization of software, revenue can be recognized when all the SAB 104 criteria outlined above are met.
Revenue from website development is recognized when all of the following SAB No. 104 requirements are met: a website development agreement is signed with an estimate of the total costs based on agreed-upon specifications of the project and a deposit is required from the customer. Revenue from website development services are recognized in accordance with the proportional performance method. Under this method, revenue is recognized as services are performed under the terms of contractual agreements with each customer. Website development activities (outputs) from the initial consulting, to layout sketches, to back end programming, and to website optimization are billed as services are performed and the customer receives the value of the service. Any amounts left from the initial deposit are recorded as deferred revenue until the final completion of the project. Upon completion, a final invoice is sent to the customer. If there are still amounts left in the deposit, the remaining deposit is refunded to the customer.
Revenue from online marketing advertising campaign management services is recognized when all of the following SAB No. 104 requirements are met: an online campaign management agreement is signed indicating a fixed monthly fee for services based on the amount of monthly work to be done. Our company is paid 100% in advance of each month, which is recorded as deferred revenue. Revenue is recognized when the monthly service is completed and collectibility has been assured.
RISK FACTORS
Much of the information included in this quarterly report includes or is based upon estimates, projections or other “forward looking statements”. Such forward looking statements include any projections or estimates made by us and our management in connection with our business operations. While these forward-looking statements, and any assumptions
upon which they are based, are made in good faith and reflect our current judgment regarding the direction of our business, actual results will almost always vary, sometimes materially, from any estimates, predictions, projections, assumptions or other future performance suggested herein.
Such estimates, projections or other “forward looking statements” involve various risks and uncertainties as outlined below. We caution the reader that important factors in some cases have affected and, in the future, could materially affect actual results and cause actual results to differ materially from the results expressed in any such estimates, projections or other “forward looking statements”. Prospective investors should consider carefully the risk factors set out below.
RISKS RELATED TO OUR BUSINESS
We have had negative cash flows from operations to date and if we are not able to obtain further financing we may be forced to scale back or cease operations or our business operations may fail.
To date we have had negative cash flows from operations and we have been dependent on sales of our equity securities to meet our cash requirements. We incurred a net loss of $12,104 for the three month period ended August 31, 2006 compared to a net loss of $45,129 for the fiscal period ended May 31, 2006. Since the incorporation of our subsidiary, Surge Marketing Corp. and up to August 31, 2006, we have generated $69,902 in consulting revenue and $18,697 in software sales. As of August 31, 2006, we had a working capital deficit of $41,235 and a cash and cash equivalent balance of $30,750. We do not expect positive material cash flow from operations in the near term. Between April 2005 and May 2005, we received an aggregate of $37,525 gross proceeds from three private placement financings in which we sold shares of our common stock. We have estimated that we will require between $73,500 and $105,000 to carry out our business plan for the twelve month period ending August 31, 2007. We anticipate that the funds we have raised in the last private placements may not be sufficient to satisfy our cash requirements for the balance of the twelve month period ended August 31, 2007. There is no assurance that actual cash requirements will not exceed our estimates. In particular, additional capital may be required in the event that:
- the actual expenditures required to be made are at or above the higher range of our estimated expenditures;
- we incur unexpected costs in completing the development of our technology or encounter any unexpected technical or other difficulties;
- we incur delays and additional expenses as a result of technology failure;
- we are unable to create a substantial market for our products; or
- we incur any significant unanticipated expenses.
The occurrence of any of the aforementioned events could adversely affect our ability to meet our business plans and achieve a profitable level of operations.
We do not currently have any arrangements for additional financing and we can provide no assurance to investors we will be able to find such financing if further funding is required. Obtaining additional financing would be subject to a number of factors, including investor acceptance of our website and our business model. The most likely source of future funds presently available to us is through the sale of equity capital. There can be no assurance that capital will continue to be available if necessary to meet future funding needs or, if the capital is available, that it will be on terms acceptable to us. The issuance of additional equity securities by us would result in a significant dilution in the equity interests of our current stockholders. Furthermore, there is no assurance that we will not incur debt in the future, that we will have sufficient funds to repay our future indebtedness or that we will not default on our future debts, jeopardizing our business viability. Finally, we may not be able to borrow or raise additional capital in the future to meet our needs or to otherwise provide the capital necessary to conduct business.
If we are unable to obtain financing in the amounts and on terms deemed acceptable to us, we may be forced to scale back or cease operations which might result in the loss of some or all of your investment in our common stock.
We have only commenced our business operations in April, 2005 and we have a limited operating history. If we cannot successfully manage the risks normally faced by start-up companies, we may not achieve profitable operations and ultimately our business may fail.
We have a limited operating history. Our operating activities since our incorporation on February 7, 2005 consisted solely of incorporating a subsidiary in April, 2005 and then commencing operations in the areas of software development and website development and marketing consulting. Our subsidiary, Surge Marketing Corp., is a British Columbia, Canada company and was incorporated on April 13, 2005. Our flagship software product is called LinkSurge and is designed to increase the rankings of websites in search engines, thereby increasing website traffic. We started offering the LinkSurge software for sale in July 2005 and as of August 31, 2006 we have received $18,697 in revenue from software sales. We continue to develop and expand the software's capabilities. We also provide consulting services with respect to website development and online marketing campaign management services. Our consulting services have generated most of the revenue from our operations to date. We also own a website at www.surgemark.com. Our prospects are subject to the risks and expenses encountered by start up companies, such as uncertainty regarding level of future revenue and inability to budget expenses and manage growth accordingly and inability to access sources of financing when required and at rates favorable to us. Our limited operating history and the highly competitive nature of the software industry make it difficult or impossible to predict future results of our operations. Many of our competitors are better established and have far greater financial and personnel resources. We may not establish a clientele that will make us profitable, which might result in the loss of some or all of your investment in our common stock.
The fact that we are in the early development of our company and that we have only generated limited revenues since our incorporation raises substantial doubt about our ability to continue as a going concern, as indicated in our independent auditors' opinion in connection with our audited consolidated financial statements.
We are in the development stage and have generated limited revenue since our inception on February 7, 2005. Since we are still in the early stages of developing our company and because of the lack of significant business operations at August 31, 2006, our independent auditors' report includes an explanatory paragraph about our ability to continue as a going concern. We will, in all likelihood, continue to incur operating expenses without significant revenues until our software gains significant popularity. Between April 2005 and May 2005, we received an aggregate of $37,525 gross proceeds from three private placement financings in which we sold shares of our common stock. Our primary source of funds has been the sale of our common stock and consulting revenue. We cannot assure that we will be able to generate enough interest in our software. If we cannot attract a significant number of users, we will not be able to generate any significant revenues or income. These circumstances raise substantial doubt about our ability to continue as a going concern as described in an explanatory paragraph to our independent auditors' report on the financial statements for the period ended May 31, 2006. If we are unable to establish and generate material revenues our business will fail and you may lose some or all of your investment in our common stock.
All of our assets and all of our directors and officers are outside the United States, with the result that it may be difficult for investors to enforce within the United States any judgments obtained against us or any of our directors or officers.
All of our assets are located outside the United States and we do not currently maintain a permanent place of business within the United States. In addition, all of our directors and officers are nationals and/or residents of countries other than the United States, and all or a substantial portion of such persons' assets are located outside the United States. As a result, it may be difficult for investors to enforce within the United States any judgments obtained against us or our officers or directors, including judgments predicated upon the civil liability provisions of the securities laws of the United States or any state thereof. Consequently, you may be effectively prevented from pursuing remedies under U.S. federal securities laws against them.
If we are unable to protect our Internet domain name, our efforts to increase public recognition of our brand may be impaired.
We currently hold the Internet domain name “www.surgemark.com”. The acquisition and maintenance of domain names generally is regulated by governmental agencies and their designees. The regulation of domain names in the United States and in foreign countries is subject to change. As a result, we may be unable to acquire or maintain relevant domain names in all countries in which we intend to conduct business. This could impair our efforts to build brand recognition and to increase traffic to our website and software sales. Furthermore, the relationship between regulations governing domain
names and laws protecting trademarks and similar proprietary rights is unclear. Therefore, we may be unable to prevent third parties from acquiring domain names that are similar to, infringe upon or otherwise decrease the value of our trademarks and other proprietary rights. We may need to bring legal claims to enforce or protect such intellectual property rights. Any litigation, whether successful or unsuccessful, could result in substantial costs and diversions of resources. Any claims, by or against us, could be time consuming and costly to defend or litigate, divert our attention and resources and result in the loss of goodwill associated with our trade names.
The establishment and maintenance of brand identity of our website and software is critical to our future success. If we are unable to provide competitive software or otherwise fail to promote and maintain our brands, we may never achieve a profitable level of operations.
We offer a single software product on our website. Since we expect that in the future, substantially all of our revenues will be generated from software license sales through our website, market acceptance of our website is critical to our future success. Factors such as market positioning, the availability and price of competing software, and the introductions of new technologies will affect the market acceptance of our software.
We believe that establishing and maintaining brand identity of our website will help increase the awareness of our software. Promotion of our software will depend largely on our success in continuing to provide a high quality online website and to generate website traffic. In order to attract and retain users for our software and to promote and maintain our brand in response to competitive pressures, we may increase our financial commitment to creating and maintaining a distinct brand loyalty among our users. If we are unable to provide high quality online services or to generate significant website traffic, or otherwise fail to promote and maintain our brand, we may have to incur excessive expenses in an attempt to improve, promote and maintain our brand, and we may therefore not achieve profitable operations and as a result you may lose some or all of your investment in our common stock.
We currently do not have any registrations or pending registrations of our intellectual property rights. If we are unable to protect our “Surge Marketing” trade name and “LinkSurge” software products, our efforts to increase public recognition of our “Surge” brand may be impaired and we may be required to incur substantial costs to protect our name and products.
We have not made any applications for registration of our intellectual property rights. As a consequence we may not be able to prevent the unauthorized use of our “Surge Marketing” trade name and “LinkSurge” software products. We may be unable to prevent third parties from acquiring and using names or products that are similar to, infringe upon or otherwise decrease the value of our name, our products, and other proprietary rights that we may hold. We may need to bring legal claims to enforce or protect any intellectual property rights that we assert. Any litigation, whether successful or unsuccessful, could result in substantial costs and diversions of resources. Any claims, by or against us, could be time consuming and costly to defend or litigate, divert our attention and resources and result in the loss of goodwill associated with our trade name and products.
As we have outsourced the development of our LinkSurge software to outside companies, we cannot be sure that our LinkSurge software does not violate the intellectual property rights of others. If the LinkSurge software violates the intellectual property rights of others, we may not be able to protect the intellectual property rights associated with the LinkSurge software and our business may be adversely affected. Any litigation related to the enforcement or defense of intellectual property rights in connection with the LinkSurge software may be time-consuming and costly.
We have outsourced the development of our LinkSurge software to outside companies. As a result, we cannot be sure that our LinkSurge software does not violate the intellectual property rights of others. If the LinkSurge software violates the intellectual property rights of others, we may not be able to protect the intellectual property rights associated with the LinkSurge software. Other persons may bring claims against us alleging that we have infringed on their intellectual property rights or claims that our intellectual property rights are not valid. Any claims against us, with or without merit, could be time consuming and costly to defend or litigate, divert our attention and resources, result in the loss of goodwill associated with our business, require us to make changes to our software and/or cause us to cease selling our software entirely. If we are forced to cease selling our software product entirely at the time our goal of receiving substantially all of our revenues generated from software license sales through our website has been achieved, we may be forced to discontinue operations.
Our LinkSurge software product incorporates a feature that involves an automated search using the Google search engine, which requires Google’s consent. Past versions of LinkSurge did not incorporate a mechanism for obtaining Google’s consent. As a result, users of the automated search function contained in our previous LinkSurge software were in violation of Google’s terms of use unless the users independently obtained consent from Google for the automated searches. The requirement to register with Google may affect the marketability of our software and the fact that past versions of our software did not require the user to register with Google prior to conducting automated searches on Google may expose us to liability to Google and/or to users of our LinkSurge software.
Our LinkSurge software product incorporates a “Find Link Partner” feature that allows the user to search the internet through various means, including an automated search on Google using various keywords. We do not have an agreement with Google to incorporate a Google search into this feature and automated queries are contrary to Google’s terms of use for personal use. However, Google has an Application Program Interface that allows automated querying for up to 1,000 searches per day provided a person registers with Google and obtains a license key. Commercial users also have to register with Google and obtain a license key for automated searches. Previous versions of our software did not require the user to enter the Google license key prior to conducting automated searches under the Find Link Partner feature. In early May, 2006 we completed an upgrade to our software so that users must enter a valid Google license key prior to using the Find Link Partner feature. Users will not be allowed to proceed with the Find Link Partner feature unless the Google license key for automated searches is entered. The LinkSurge software checks the character length of the license key entered to ensure it has the correct number of characters. Once the license key has the correct number of characters, the software submits the license key to Google and Google determines the validity of the key. If the license key is invalid the search fails and the user is notified via a dialog box that the license key is invalid and that a valid license key needs to be entered. Google does not charge a fee for registering for automated searches. We believe that 1,000 queries per day, as limited by Google, will be more than enough to allow the effective use of our software (based upon our ongoing testing of the software functionality) and our updated software informs users of this limit. The requirement to register with Google may affect the marketability of our software and the fact that past versions of our software did not require the user to register with Google prior to conducting automated searches on Google may expose us to liability to Google and/or to users of our LinkSurge software. We do not anticipate any pricing effect on our software as a result of the requirement to obtain permission from Google for automated searches.
One of our directors and officers is engaged in other business activities and accordingly may not devote sufficient time to our business affairs, which may affect our ability to conduct operations and generate revenues.
One of our directors and officers, Frank Hollmann, is involved in other business activities in the landscaping and film industries. Mr. Hollmann, our Vice-President and director, is employed full time as a freelance consultant. As a result of these other business activities that Mr. Hollmann is involved in, Mr. Hollmann may not be able to devote sufficient time to our business affairs, which may negatively affect our ability to conduct our ongoing operations and our ability to generate revenues.
Our success depends to a significant extent on the continued services and expertise of Troy Mutter. If we lost the services of Mr. Mutter, we may not be able to find a suitable replacement, which would negatively affect our business.
Our success depends to a significant extent on the continued services and expertise of Troy Mutter, our President, Secretary, Treasurer and Director. We do not have a formal compensation agreement with Mr. Mutter. If we lost the services of Mr. Mutter, we may not be able to find a suitable replacement. In addition, we may not be able to afford the salaries and fees demanded by any person we do find to replace Mr. Mutter. Our inability to retain Mr. Mutter and attract a qualified replacement would negatively affect our business.
Because our officers, directors and principal shareholders control a majority of our common stock, investors will have little or no control over our management or other matters requiring shareholder approval.
Our officers and directors and their affiliates, in the aggregate, beneficially own 73.46% of issued and outstanding shares of our common stock. As a result, they have the ability to control matters affecting minority shareholders, including the election of our directors, the acquisition or disposition of our assets, and the future issuance of our shares. Because our officers, directors and principal shareholders control our company, investors will not be able to replace our management if they disagree with the way our business is being run. Because control by these insiders could result in management
making decisions that are in the best interest of those insiders and not in the best interest of the investors, you may lose some or all of the value of your investment in our common stock.
Because we do not have sufficient insurance to cover our business losses, we might have uninsured losses, increasing the possibility that you would lose your investment.
We may incur uninsured liabilities and losses as a result of the conduct of our business. We do not currently maintain any comprehensive liability or property insurance. Even if we obtain such insurance in the future, we may not carry sufficient insurance coverage to satisfy potential claims. We do not carry any business interruption insurance. Should uninsured losses occur, any purchasers of our common stock could lose their entire investment.
Because we can issue additional common shares, purchasers of our common stock may incur immediate dilution and may experience further dilution.
We are authorized to issue up to 75,000,000 common shares, of which 7,555,000 are issued and outstanding. Our board of directors has the authority to cause our company to issue additional shares of common stock without the consent of any of our shareholders. Consequently, our shareholders may experience more dilution in their ownership of our company in the future.
Fluctuations in foreign currency exchange rates may affect our results of operations and financial condition.
Our software revenues are received in U.S. dollars and our consulting revenues are received in Canadian dollars. As a significant portion of our revenue is payable in U.S. dollars while a majority of our expenses are incurred in Canadian dollars, we are exposed to foreign currency risk. As a result, significant long-term strengthening of the Canadian dollar against the U.S. dollar could adversely affect our profitability. In addition, we use the U.S. dollar as our measurement currency. We translate monetary assets and liabilities into U.S. dollars using the rate of exchange prevailing at our balance sheet date. We record the resulting exchange gains and losses in our statement of operations. As a result, fluctuations in the exchange rate may adversely affect our financial condition as set out in the financial statements. We do not engage in hedging or other activities to reduce foreign currency risk.
RISKS ASSOCIATED WITH OUR COMMON STOCK
There is no active trading market for our common stock and if a market for our common stock does not develop, our investors will be unable to sell their shares.
There is currently no active trading market for our common stock and such a market may not develop or be sustained. We plan to apply to have our common stock quoted on the National Association of Securities Dealers Inc.'s OTC Bulletin Board. We have not yet commenced the process of having our common stock quoted on the OTC Bulletin Board. In order for us to have our common stock quoted on the OTC Bulletin Board, a market maker must file a Form 15c-211 to allow the market maker to make a market in our shares of common stock. At the date hereof, we are not aware that any market maker has any such intention. As a result, we cannot provide our investors with any assurance that our common stock will be traded on the OTC Bulletin Board or, if traded, that a public market will materialize. Further, the OTC Bulletin Board is not a listing service or exchange, but is instead a dealer quotation service for subscribing members. If our common stock is not quoted on the OTC Bulletin Board or if a public market for our common stock does not develop, then investors may not be able to resell the shares of our common stock that they have purchased and may lose all of their investment. If we establish a trading market for our common stock, the market price of our common stock may be significantly affected by factors such as actual or anticipated fluctuations in our operation results, general market conditions and other factors. In addition, the stock market has from time to time experienced significant price and volume fluctuations that have particularly affected the market prices for the shares of developmental stage companies, which may materially adversely affect the market price of our common stock.
Item 3. Controls and Procedures.
As required by Rule 13a-15 under the Exchange Act, we have carried out an evaluation of the effectiveness of the design and operation of our company's disclosure controls and procedures as of the end of the period covered by this quarterly report, being August 31, 2006. This evaluation was carried out under the supervision and with the participation
of our company's management, including our company's president, secretary and treasurer. Based upon that evaluation, our company's president, secretary and treasurer concluded that our company's disclosure controls and procedures are effective as at the end of the period covered by this report. There have been no changes in our internal controls over financial reporting that occurred during the period covered by this report that have materially affected, or are reasonably likely to materially affect our internal controls over financial reporting.
Disclosure controls and procedures are controls and other procedures that are designed to ensure that information required to be disclosed in our company's reports filed or submitted under the Exchange Act is recorded, processed, summarized and reported, within the time periods specified in the Securities and Exchange Commission's rules and forms. Disclosure controls and procedures include, without limitation, controls and procedures designed to ensure that information required to be disclosed in our company's reports filed under the Exchange Act is accumulated and communicated to management, including our company's president, secretary and treasurer as appropriate, to allow timely decisions regarding required disclosure.
PART II - OTHER INFORMATION
Item 1. Legal Proceedings.
We know of no material, existing or pending legal proceedings against our company, nor are we involved as a plaintiff in any material proceeding or pending litigation. There are no proceedings in which any of our directors, officers or affiliates, or any registered or beneficial shareholder, is an adverse party or has a material interest adverse to our interest.
Item 2. Unregistered Sales of Equity Securities and Use of Proceeds
None.
Item 3. Defaults Upon Senior Securities.
None.
Item 4. Submission of Matters to a Vote of Security Holders.
None.
Item 5. Other Information
None.
Item 6. Exhibits.
Exhibit Number | Description |
3.1 | Articles of Incorporation (incorporated by reference from our SB-2 filed on October 13, 2005) |
3.2 | Bylaws (incorporated by reference from our SB-2 filed on October 13, 2005) |
3.3 | Certificate of Correction (incorporated by reference from our SB-2 filed on October 13, 2005) |
10.1 | Form of Subscription Agreement between Surge Enterprises, Inc. and each of the following persons: (incorporated by reference from our SB-2 filed on October 13, 2005) |
| Name:
| Amount of Common Shares Purchased at $0.005 per Share: |
| | |
| Stephane Bourke | $250 | |
| Darcy Dormett | $450 | |
| Colin Eaton | $250 | |
| Elyza Hartnell | $500 | |
| Rosalynne Hartnell | $300 | |
| Aitch Johnson | $300 | |
| Randy Jorgenson | $250 | |
| Warren Kirschner | $350 | |
| Christine Larsen | $350 | |
| Lindsay LeCorre | $200 | |
| Stephanie LeCorre | $200 | |
| Morgan Minto | $500 | |
| Jason Mooney | $250 | |
| Michele Morfit | $225 | |
| Jennifer Mutter | $350 | |
| Melissa Mutter | $350 | |
| Dallin Paul | $400 | |
| Kevin Reuschel | $250 | |
| Tawnya Ritco | $350 | |
| Aaron Robinson | $200 | |
| Domenique Rosenblum | $200 | |
| Rodney Ruel | $200 | |
| Hugh Shlosser | $250 | |
| Adam Skulsky | $250 | |
| Jade Stranaghan | $450 | |
| Morgan Tedder | $300 | |
| Leah Terhart | $350 | |
| Byron Thompson | $300 | |
| Cam-Linh Tran | $300 | |
| Mike Verran | $400 | |
| Nate Verran | $450 | |
| Thomas Yeung | $300 | |
| | | |
10.2 | Subscription Agreement, dated April 22, 2005, between Surge Enterprises, Inc. and Frank Hollmann (incorporated by reference from our SB-2 filed on October 13, 2005) |
10.3 | Subscription Agreement, dated April 12, 2005, between Surge Enterprises, Inc. and Troy Mutter (incorporated by reference from our SB-2 filed on October 13, 2005) |
10.4 | Subscription Agreement, dated February 7, 2005, between Surge Enterprises, Inc. and Troy Mutter (incorporated by reference from our SB-2 filed on October 13, 2005) |
10.5 | Software Development Agreement, dated August 30, 2005, between Surge Marketing Corp. and Infectious Communications (incorporated by reference from our SB-2 filed on October 13, 2005) |
10.6 | Custom Software Buyer Agreement between Surge Marketing Corp. and Exhedra Solutions, Inc. with respect to software development services purchased through www.RentACoder.com (incorporated by reference from our SB-2 filed on October 13, 2005) |
10.7 | Development Agreement entered into on July 28, 2005, as updated October 5, 2005, between Surge Marketing Corp. and Element 5 respecting www.share-it.com services (incorporated by reference from our SB-2 filed on October 13, 2005) |
* Filed herewith.
SIGNATURES
Pursuant to the requirements of Section 13 or 15(d) of the Securities Exchange Act of 1934, the registrant has duly caused this report to be signed on its behalf by the undersigned, thereunto duly authorized.
SURGE ENTERPRISES, INC.
/s/ Troy Mutter
By: Troy Mutter, President, Secretary, Treasurer and Director
(Principal Executive Officer, Principal Financial Officer and Principal Accounting Officer)
Dated: October 16, 2006
/s/ Frank Hollmann
By: Frank Hollmann, Vice-President and Director
Dated: October 16, 2006