Celsius (CELH) 10-Q 11 May 17 2017 Q1 Quarterly report Financial data

Document and Entity Information

Document and Entity Information - shares	3 Months Ended
	Mar. 31, 2017	May 11, 2017
Document And Entity Information
Entity Registrant Name	Celsius Holdings, Inc.
Entity Central Index Key	1,341,766
Document Type	10-Q
Trading Symbol	CELH
Document Period End Date	Mar. 31, 2017
Amendment Flag	false
Current Fiscal Year End Date	--12-31
Entity a Well-known Seasoned Issuer	No
Entity a Voluntary Filer	No
Entity's Reporting Status Current	Yes
Entity Filer Category	Smaller Reporting Company
Entity Common Stock, Shares Outstanding		44,101,907
Document Fiscal Period Focus	Q1
Document Fiscal Year Focus	2,017

Consolidated Balance Sheets (Un

Consolidated Balance Sheets (Unaudited) - USD ($)	Mar. 31, 2017	Dec. 31, 2016
Current assets:
Cash	$ 20,904,487	$ 11,747,138	[1]
Accounts receivable, net	3,273,941	2,787,732	[1]
Inventories, net	2,577,620	2,211,370
Prepaid expenses and other current assets	1,805,983	937,349	[1]
Total current assets	28,562,031	17,683,589	[1]
Property and equipment, net	35,631	33,533	[1]
Total Assets	28,597,662	17,717,122	[1]
Current liabilities:
Accounts payable and accrued expenses	3,579,920	1,754,207
Accrued preferred dividend	392,800	353,666	[1]
Deferred revenue and other current liabilities	394,588	214,612
Total current liabilities	4,367,308	2,322,485	[1]
Long-term liabilities:
Line of credit note payable-related party	3,500,000	4,500,000	[1]
Total Liabilities	7,867,308	6,822,485	[1]
Stockholders' Equity:
Preferred Stock, $0.001 par value; 2,500,000 shares authorized, 6,380 and 6,380 shares issued and outstanding at March 31, 2017 and December 31, 2016	6	6	[1]
Common stock, $0.001 par value; 75,000,000 shares authorized, 43,905,241 and 39,999,784 shares issued and outstanding at March 31, 2017 and December 31, 2016, respectively	43,905	40,000	[1]
Additional paid-in capital	76,012,320	64,208,963	[1]
Accumulated deficit	(55,325,877)	(53,354,332)	[1]
Total Stockholders' Equity	20,730,354	10,894,637	[1]
Total Liabilities and Stockholders' Equity	$ 28,597,662	$ 17,717,122	[1]
[1]	Derived from Audited Financial Statements

Consolidated Balance Sheets (U3

Consolidated Balance Sheets (Unaudited) (Parenthetical) - $ / shares	Mar. 31, 2017	Dec. 31, 2016	[1]
Statement of Financial Position [Abstract]
Preferred stock, par value (in dollars per share)	$ 0.001	$ 0.001
Preferred stock, authorized	2,500,000	2,500,000
Preferred stock, issued	6,380	6,380
Preferred stock, outstanding	6,380	6,380
Common stock, par value (in dollars per share)	$ 0.001	$ 0.001
Common stock, authorized	75,000,000	75,000,000
Common stock, issued	43,905,241	39,999,784
Common stock, outstanding	43,905,241	39,999,784
[1]	Derived from Audited Financial Statements

Consolidated Statements of Oper

Consolidated Statements of Operations (Unaudited) - USD ($)	3 Months Ended
	Mar. 31, 2017	Mar. 31, 2016
Income Statement [Abstract]
Revenue	$ 6,000,429	$ 3,678,606
Cost of revenue	3,617,623	2,158,742
Gross profit	2,382,806	1,519,864
Selling and marketing expenses	2,153,087	1,788,268
General and administrative expenses	2,062,963	875,278
Total operating expense	4,216,050	2,663,546
Income (Loss) from operations	(1,833,244)	(1,143,682)
Other Income (Expense):
Interest expense	(48,056)	(56,875)
Total Other Income (Expense)	(48,056)	(56,875)
Net Income (Loss)	(1,881,300)	(1,200,557)
Preferred stock dividend	(90,245)	(86,652)
Net (Loss) available to common stockholders	$ (1,971,545)	$ (1,287,209)
Income (Loss) per share:
Basic (in dollars per share)	$ (0.05)	$ (0.03)
Diluted (in dollars per share)	$ (0.05)	$ (0.03)
Weighted average shares outstanding:
Basic (in shares)	41,783,853	38,380,380
Diluted (in shares)	41,783,853	38,380,380

Consolidated Statements of Cash

Consolidated Statements of Cash Flows (Unaudited) - USD ($)	3 Months Ended
	Mar. 31, 2017	Mar. 31, 2016
Cash flows from operating activities:
Net Loss	$ (1,881,300)	$ (1,200,557)
Adjustments to reconcile net income (loss) to net cash used in operating activities:
Depreciation and amortization	4,234	3,394
Stock-based compensation expense	782,314	254,715
Changes in operating assets and liabilities:
Accounts receivable, net	(486,209)	428,703
Inventories net	(366,250)	(230,768)
Prepaid expenses and other current assets	(876,634)	(326,868)
Accounts payable and accrued expenses	1,825,713	72,327
Accrued preferred dividends	(51,111)	(51,100)
Deferred revenue and other current liabilities	179,976	162,927
Net cash provided by (used in) in operating activities	(861,267)	(887,237)
Cash flows from investing activities:
Purchase of property and equipment	(6,332)	(6,408)
Net cash (used in) investing activities	(6,332)	(6,408)
Cash flows from financing activities:
Net proceeds from issuance of common stock	9,999,948
Proceeds from exercise of stock options	25,000
Net cash provided by financing activities	10,024,948
Net (decrease) increase in cash	9,157,349	(893,645)
Cash at beginning of the period	11,747,138	10,128,320
Cash at end of the period	20,904,487	9,234,675
Cash paid during period for:
Interest	48,056	56,875
Non-cash investing and financing activities:
Accrued preferred dividends	90,245	86,652
Conversion of convertible note to common shares, related-party	$ 1,000,000

ORGANIZATION AND DESCRIPTION OF

ORGANIZATION AND DESCRIPTION OF BUSINESS	3 Months Ended
	Mar. 31, 2017
Organization, Consolidation and Presentation of Financial Statements [Abstract]
ORGANIZATION AND DESCRIPTION OF BUSINESS	1. ORGANIZATION AND DESCRIPTION OF BUSINESS Business Since the merger, the Company is engaged in the development, marketing, sale and distribution of “functional” calorie-burning fitness beverages under the Celsius® brand name.

BASIS OF PRESENTATION AND SUMMA

BASIS OF PRESENTATION AND SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES	3 Months Ended
	Mar. 31, 2017
Accounting Policies [Abstract]
BASIS OF PRESENTATION AND SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES	2. BASIS OF PRESENTATION AND SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES Basis of Presentation and Principles of Consolidation – Significant Estimates Segment Reporting Disclosures About Segments of an Enterprise and Related Information Concentrations of Risk ® The Company uses single supplier relationships for its raw materials purchases and filling capacity, which potentially subjects the Company to a concentration of business risk. If these suppliers had operational problems or ceased making product available to the Company, operations could be adversely affected. Financial instruments that potentially subject the Company to concentrations of credit risk consist primarily of cash and accounts receivable. The Company places its cash with high-quality financial institutions. At times, balances in the Company’s cash accounts may exceed the Federal Deposit Insurance Corporation limit. At March 31, 2017 the Company had approximately $20.7 million in excess of the Federal Deposit Insurance Corporation limit but has incurred no losses with respect to these accounts. For the three months ended March 31, 2017 and 2016, the Company had the following 10 percent or greater concentrations of revenue with its customers: 2017 2016 A* 18.1 % 27.2 % B 11.0 % 11.5 % C 11.0 % 7.8 % D 10.6 % 9.2 % All other 49.3 % 44.3 % Total 100.0 % 100.0 % At March 31, 2017 and December 31, 2016, the Company had the following 10 percent or greater concentrations of accounts receivable with its customers: 2017 2016 A* 35.3 % 53.8 % B 12.5 % 11.5 % C 11.2 % 2.2 % D 11.0 % 7.7 % All other 30.0 % 34.7 % Total 100.0 % 100.0 % *Revenues and receivables from customer A are derived from a distributor located in Sweden. Cash Equivalents Accounts Receivable Inventories Property and Equipment Impairment of Long-Lived Assets Revenue Recognition Deferred Revenue Advertising Costs Research and Development Fair Value of Financial Instruments Fair Value Measurements Level 1: Observable inputs such as quoted market prices in active markets for identical assets or liabilities. Level 2: Observable market-based inputs or unobservable inputs that are corroborated by market data. Level 3: Unobservable inputs for which there is little or no market data, which require the use of the reporting entity’s own assumptions. The Company did not have any assets or liabilities measured at fair value at March 31, 2017 and December 31, 2016. Income Taxes — Accounting for Uncertain Income Tax Positions. Income Taxes (continued) — The Company has adopted ASC 740-10-25 Definition of Settlement, The Company files its tax returns on a calendar year December 31 st Earnings per Share Share-Based Payments Compensation Stock Compensation Shipping and Handling Costs Recent Accounting Pronouncements The Company adopts all applicable, new accounting pronouncements as of the specified effective dates. Management has considered all recent accounting pronouncements issued since the last audit of our consolidated financial statements. The Company’s management believes that these recent pronouncements will not have a material effect on the Company’s consolidated financial statements. Liquidity

INVENTORIES

INVENTORIES	3 Months Ended
	Mar. 31, 2017
Inventory Disclosure [Abstract]
INVENTORIES	3. INVENTORIES Inventories consist of the following at: March 31, December 31, 2017 2016 Finished goods $ 2,309,998 $ 2,142,032 Raw Materials 610,384 270,143 Less: Inventory Reserve (342,762 ) (200,805 ) Inventories, net $ 2,577,620 $ 2,211,370

PREPAID EXPENSES AND OTHER CURR

PREPAID EXPENSES AND OTHER CURRENT ASSETS	3 Months Ended
	Mar. 31, 2017
Prepaid Expenses And Other Current Assets
PREPAID EXPENSES AND OTHER CURRENT ASSETS	4. PREPAID EXPENSES AND OTHER CURRENT ASSETS Prepaid expenses and other current assets total $1.8 million and $937,000, at March 31, 2017 and December 31, 2016, respectively, and consist mainly of a prepaid consulting agreement with D3M Licensing Group, prepaid advertising, prepaid insurance, prepaid slotting fees, deposits on purchases, and customer deposits.

PROPERTY AND EQUIPMENT

PROPERTY AND EQUIPMENT	3 Months Ended
	Mar. 31, 2017
Property, Plant and Equipment [Abstract]
PROPERTY AND EQUIPMENT	5. PROPERTY AND EQUIPMENT Property and equipment consist of the following at: March 31, December 31, 2017 2016 Furniture and equipment $ 297,958 $ 291,626 Less: accumulated depreciation (262,327 ) (258,093 ) Total $ 35,631 $ 33,533 Depreciation expense amounted to $4,233 and $3,394 during the three months ended March 31, 2017 and 2016, respectively.

ACCOUNTS PAYABLE AND ACCRUED EX

ACCOUNTS PAYABLE AND ACCRUED EXPENSES	3 Months Ended
	Mar. 31, 2017
Payables and Accruals [Abstract]
ACCOUNTS PAYABLE AND ACCRUED EXPENSES	6. ACCOUNTS PAYABLE AND ACCRUED EXPENSES Accounts payable and accrued expenses consist of the following at: March 31, December 31, 2017 2016 Accounts payable $ 2,493,010 $ 858,131 Accrued expenses 1,086,910 896,073 Total $ 3,579,920 $ 1,754,207

DEFERRED REVENUE AND OTHER CURR

DEFERRED REVENUE AND OTHER CURRENT LIABILITIES	3 Months Ended
	Mar. 31, 2017
Deferred Revenue And Other Current Liabilities
DEFERRED REVENUE AND OTHER CURRENT LIABILITIES	7. DEFERRED REVENUE AND OTHER CURRENT LIABILITIES Deferred revenue and other current liabilities consist of the following at: March 31, December 31, 2017 2016 Customer deposits $ 391,128 $ 201,652 State bottle bill liability 3,460 12,960 Total $ 394,588 $ 214,612

LINE OF CREDIT NOTE PAYABLE - R

LINE OF CREDIT NOTE PAYABLE - RELATED PARTIES	3 Months Ended
	Mar. 31, 2017
Debt Disclosure [Abstract]
LINE OF CREDIT NOTE PAYABLE - RELATED PARTIES	8. LINE OF CREDIT NOTE PAYABLE - RELATED PARTIES Line of credit note payable - related parties consists of the following as of: March 31, December 31, 2017 2016 Note Payable – line of credit In July 2010, the Company entered into a line of credit note payable with a related party principle shareholder which carries interest of five percent per annum. The Company can borrow up to $4,500,000. The Company has pledged all of its assets as security for the line of credit. The notes mature in January 2020, at which time the principal amount is due. During April 2015, the Company issued $4,000,000 of convertible series D preferred series in exchange for cancellation of $4,000,000 of this line. In January 2017, the Company issued 333,333 of common stock at $3.00 per share the offering price in exchange for the cancellation of $1,000,000 of this line. Long-term portion $ 3,500,000 $ 4,500,000

PREFERRED STOCK - RELATED PARTY

PREFERRED STOCK - RELATED PARTY	3 Months Ended
	Mar. 31, 2017
Equity [Abstract]
PREFERRED STOCK - RELATED PARTY	9. PREFERRED STOCK – RELATED PARTY On August 26, 2013, the Company entered into a securities purchase agreement (the “2013 Purchase Agreement”) with CDS Ventures of South Florida, LLC (“CDS”) and CD Financial, LLC (“CD”). CDS and CD are limited liability companies which are affiliates of Carl DeSantis, the Company’s principal shareholder. The Company issued 2,200 shares of its Series C Preferred Stock (the “Preferred C Shares”) in exchange for the conversion of a $550,000 short term loan from CDS and the conversion of $1,650,000 in indebtedness under the Company’s line of credit with CD (the “CD Line of Credit”). The Preferred C Shares are convertible into our common stock at the option of the holder thereof at a conversion price of $0.52 per share at any time until December 31, 2018, at which time they will automatically convert into shares of our common stock determined by dividing the liquidation preference of $1,000 per Preferred C Share by the conversion price then in effect. The conversion price is subject to adjustment in the event of stock dividends, stock splits and similar events. The Preferred C Shares accrue cumulative annual dividends at the rate of 6% per annum, payable by the issuance of additional Preferred C Shares. The holder of Preferred C Shares votes on an “as converted” basis, together with holders of common stock as a single class on all matters presented to shareholders for a vote, except as required by law. In April 2015, the Company issued 180 Preferred C Shares valued at $180,000 in settlement of $180,000 in accrued preferred C dividends. As of March 31, 2017, $342,800 of dividends has been accrued. The Preferred C Shares mature on December 31, 2018 and are redeemable only in exchange for shares of Company common stock. On April 16, 2015, the Company entered into an amendment to its existing Loan and Security Agreement (the “Amendment”) with CD an affiliate of CDS Ventures and Mr. DeSantis. Pursuant to the Amendment, the outstanding principal amount of the CD Line of Credit was reduced by $4.0 million, which amount was converted into 4,000 shares of a newly-designated Series D Preferred Stock (the “Preferred D Shares”). This related party was given a conversion price of $0.86 per common share, whereas other investors purchased common shares at $0.89 in the private placement, as discussed in note 12. The difference of $0.03 per share, which resulted in $139,535, was recorded as a dividend in accordance with ASC 470-20-35, subsequent measurement for debt with conversion and other options. The Preferred D Shares are convertible into our common stock at the option of the holder thereof at a conversion price of $0.86 per share until the earlier of the January 2, 2021 due date of our line of credit with CD Financial or such earlier date as the line of credit is satisfied (the “ Maturity Date

RELATED PARTY TRANSACTIONS

RELATED PARTY TRANSACTIONS	3 Months Ended
	Mar. 31, 2017
Related Party Transactions [Abstract]
RELATED PARTY TRANSACTIONS	10. RELATED PARTY TRANSACTIONS The Company’s office is rented from a company affiliated with CD which is controlled by Carl DeSantis, a principal shareholder (see note 13). Currently, the lease expires on October 2020 with monthly rent of $8,809. The rental fee is commensurate with other properties available in the market. In April 2015, the Company entered into a strategic marketing and advisory services agreement with All Def Digital. Tim Leissner, a director and shareholder of the Company is also a director and shareholder in All Def Digital. As of March 31, 2017 and since inception, the Company has paid All Def Digital $390,395, for services relating to the strategic marketing and advisory services agreement. For the three months ending March 31, 2017 no services were performed by All Def Digital. Other related party transactions are discussed in notes 8 and 9.

STOCKHOLDERS' EQUITY

STOCKHOLDERS' EQUITY	3 Months Ended
	Mar. 31, 2017
Equity [Abstract]
STOCKHOLDERS' EQUITY	11. STOCKHOLDERS’ EQUITY Issuance of common stock pursuant to services performed In January 2017, the Company issued 47,126 shares of “restricted” stock to each William H. Milmoe and Thomas E. Lynch in consideration for services previously rendered to Celsius at a fair value of $164,000, or $3.48 per share representing the closing stock price on that date. Issuance of common stock pursuant to private placement Between January 1, 2017 and March 2017, the Company issued a total of 3,333,329 shares of common stock at $3.00 per share for net proceeds of approximately $10 million to 12 accredited investors. In January 2017, the Company issued 333,333 unregistered common shares upon the conversion of $1,000,000 of debt from CD Financial valued at $3.00 per share. Issuance of common stock pursuant to exercise of stock options During the three months ended March 31, 2017, the Company issued an aggregate of 144,543 shares of its common stock pursuant to the exercise of stock options granted under the Company’s 2006 Stock Incentive Plan. The Company received aggregate proceeds of $25,000 for options exercised for cash, with the balance of the options having been exercised on a “cashless” basis.

STOCK-BASED COMPENSATION

STOCK-BASED COMPENSATION	3 Months Ended
	Mar. 31, 2017
Disclosure of Compensation Related Costs, Share-based Payments [Abstract]
STOCK-BASED COMPENSATION	12. STOCK-BASED COMPENSATION The Company adopted an Incentive Stock Plan on January 18, 2007. This plan is intended to provide incentives which will attract and retain highly competent persons at all levels as employees of the Company, as well as independent contractors providing consulting or advisory services to the Company, by providing them opportunities to acquire the Company's common stock or to receive monetary payments based on the value of such shares pursuant to Awards issued. While the plan terminates 10 years after the adoption date, issued options have their own schedule of termination. During 2013 the majority of the shareholders approved to increase the total available shares in the plan from 2.5 million to 3.5 million shares of common stock. During May 2014, the majority of the shareholders approved to increase the total available shares in the plan from 3.5 million to 4.25 million shares of common stock, during February 2015, the majority of the shareholders approved to increase the total available shares in the plan from 4.25 million to 4.6 million shares of common stock and during April 2015, the majority of the shareholders approved to increase the total available shares in the plan from 4.6 million to 5.1 million shares of common stock. Until 2017, options to acquire shares of common stock may be granted at no less than fair market value on the date of grant. Upon exercise, shares of new common stock are issued by the Company. The Company adopted the 2015 Stock Incentive Plan on April 30, 2015. This plan is intended to provide incentives which will attract and retain highly competent persons at all levels as employees of the Company, as well as independent contractors providing consulting or advisory services to the Company, by providing them opportunities to acquire the Company's common stock or to receive monetary payments based on the value of such shares pursuant to Awards issued. The 2015 Plan permits the grant of options and shares for up to 5,147,000 shares. In addition, there is a provision for an annual increase of 15% of the issued shares under the plan to the shares included under the plan, with the shares to be added on the first day of each calendar year, beginning on January 1, 2016. On January 1 st Cumulatively since inception, the Company has issued options to purchase approximately 6.5 million shares at an average price of $1.53 with a fair value of approximately $1.1 million. For the three months ended March 31, 2017 and 2016, the Company recognized an expense of $444,164 and $228,358, respectively, of non-cash compensation expense (included in General and Administrative expense in the accompanying Consolidated Statement of Operations) determined by application of a Black Scholes option pricing model with the following inputs: exercise price, dividend yields, risk-free interest rate, and expected annual volatility. As of March 31, 2017, the Company had approximately $5,031,949 of unrecognized pre-tax non-cash compensation expense related to non-vested option-based compensation arrangements under the Plan. The Company expects to recognize this expense based on a weighted-average period of 3 years. The Company uses straight-line amortization of compensation expense over the two to three year requisite service or vesting period of the grant. There are options to purchase approximately 4.5 million shares that have vested, of which 398,725 shares were exercised as of March 31, 2017. The Company uses the Black-Scholes option-pricing model to estimate the fair value of its stock option awards and warrant issuances. The calculation of the fair value of the awards using the Black - Scholes option-pricing model is affected by the Company’s stock price on the date of grant as well as assumptions regarding the following: Three months ended March 31, 2017 2016 Expected volatility 137% - 140% 309% Expected term 4 Years 4 Years Risk-free interest rate 1.33% 0.89% Forfeiture Rate 0.00% 0.00% Expected dividend yield 0.00% 0.00% The expected volatility was determined with reference to the historical volatility of the Company’s stock. The Company uses historical data to estimate option exercise and employee termination within the valuation model. The expected term of options granted represents the period of time that options granted are expected to be outstanding. The risk-free interest rate for periods within the contractual life of the option is based on the U.S. Treasury rate in effect at the time of grant. A summary of the status of the Company’s outstanding stock options as of March 31, 2017 and changes during the period ending on that date is as follows: Weighted Average Aggregate Average Exercise Intrinsic Remaining Shares (000’s) Price Value (000’s) Term (Yrs) Options Balance at December 31, 2016 5,637 $ 1.04 $ 7,317 5.06 Granted 1,047 $ 3.91 Exercised (214 ) $ 0.35 Forfeiture and cancelled (23 ) $ 0.96 At March 31, 2017 6,447 $ 1.53 $ 12,868 5.26 Exercisable at March 31, 2017 4,459 $ 0.91 The following table summarizes information about employee stock options outstanding at March 31, 2017: Outstanding Options Vested Options Number Number Outstanding Weighted Weighted Exercisable Weighted Weighted Range of at Averaged Averaged at Averaged Averaged Exercise March 31, Remaining Exercise March 31, Exercise Remaining Price 2017 (000's) Life Price 2017 (000's) Price Life $0.20 - $0.53 2,152 4.93 $ 0.26 2,152 $ 0.26 4.93 $0.65 - $1.80 1,369 3.96 $ 0.88 1,226 $ 0.86 3.75 $1.83 - $2.84 1,848 5.42 $ 2.08 1,022 $ 2.11 4.93 $3.20 - $6.20 1,070 7.32 $ 3.90 52 3.60 3.92 $7.20 - $22.00 8 2.38 $ 10.36 8 $ 10.36 2.38 Outstanding options 6,447 5.26 $ 1.53 4,460 $ 0.91 4.59 Restricted Stock Awards Restricted stock awards are awards of common stock that are subject to restrictions on transfer and to a risk of forfeiture if the holder leaves the Company before the restrictions lapse. The holder of a restricted stock award is generally entitled at all times on and after the date of issuance of the restricted shares to exercise the rights of a shareholder of the Company, including the right to vote the shares. The value of stock awards that vest over time was established by the market price on the date of its grant. A summary of the Company’s restricted stock activity for the three months ended March 31, 2017 For the Three Months ended March 31, 2017 March 31, 2016 Weighted Weighted Average Average Grant Date Grant Date Shares Fair Value Shares Fair Value Unvested at beginning of period — $ — — — Granted 100,000 3.64 — — Vested — — — — Unvested at end of period 100,000 $ 6.64 — — Unrecognized compensation expense related to outstanding restricted stock awards to employees and directors as of March 31, 2017

COMMITMENTS AND CONTINGENCIES

COMMITMENTS AND CONTINGENCIES	3 Months Ended
	Mar. 31, 2017
Commitments and Contingencies Disclosure [Abstract]
COMMITMENTS AND CONTINGENCIES	13. COMMITMENTS AND CONTINGENCIES The Company has entered into distribution agreements with liquidated damages in case the Company cancels the distribution agreements without cause. Cause has been defined in various ways. It is management’s belief that no such agreement has created any liability as of March 31, 2017. The Company entered into an office lease with a related party (see note 10) effective October 2015. The monthly rent amounts to $8,809 per month and the lease terminates in October 2020. Future annual minimum payments required under operating lease obligations at March 31, 2017 are as follows: Future Minimum Lease Payments Year ending December 31, 2018 $ 79,281 2019 $ 113,461 2020 $ 116,720 2021 $ 120,078 Total $ 429,540

SUBSEQUENT EVENTS

SUBSEQUENT EVENTS	3 Months Ended
	Mar. 31, 2017
Subsequent Events [Abstract]
SUBSEQUENT EVENTS	14. SUBSEQUENT EVENTS Between April 1, 2017 and April 17, 2017, the Company issued an aggregate of 196,666 shares of its common stock pursuant to the exercise of stock options granted under the Company’s 2006 Stock Incentive Plan. The Company recorded $116,833 for options exercised.

BASIS OF PRESENTATION AND SUM20

BASIS OF PRESENTATION AND SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES (Policies)	3 Months Ended
	Mar. 31, 2017
Accounting Policies [Abstract]
Basis of Presentation and Principles of Consolidation	Basis of Presentation and Principles of Consolidation –
Significant Estimates	Significant Estimates
Segment Reporting	Segment Reporting Disclosures About Segments of an Enterprise and Related Information
Concentrations of Risk	Concentrations of Risk ® The Company uses single supplier relationships for its raw materials purchases and filling capacity, which potentially subjects the Company to a concentration of business risk. If these suppliers had operational problems or ceased making product available to the Company, operations could be adversely affected. Financial instruments that potentially subject the Company to concentrations of credit risk consist primarily of cash and accounts receivable. The Company places its cash with high-quality financial institutions. At times, balances in the Company’s cash accounts may exceed the Federal Deposit Insurance Corporation limit. At March 31, 2017 the Company had approximately $20.7 million in excess of the Federal Deposit Insurance Corporation limit but has incurred no losses with respect to these accounts. For the three months ended March 31, 2017 and 2016, the Company had the following 10 percent or greater concentrations of revenue with its customers: 2017 2016 A* 18.1 % 27.2 % B 11.0 % 11.5 % C 11.0 % 7.8 % D 10.6 % 9.2 % All other 49.3 % 44.3 % Total 100.0 % 100.0 % At March 31, 2017 and December 31, 2016, the Company had the following 10 percent or greater concentrations of accounts receivable with its customers: 2017 2016 A* 35.3 % 53.8 % B 12.5 % 11.5 % C 11.2 % 2.2 % D 11.0 % 7.7 % All other 30.0 % 34.7 % Total 100.0 % 100.0 % *Revenues and receivables from customer A are derived from a distributor located in Sweden.
Cash Equivalents	Cash Equivalents
Accounts Receivable	Accounts Receivable
Inventories	Inventories
Property and Equipment	Property and Equipment
Impairment of Long-Lived Assets	Impairment of Long-Lived Assets
Revenue Recognition	Revenue Recognition
Deferred Revenue	Deferred Revenue
Advertising Costs	Advertising Costs
Research and Development	Research and Development
Fair Value of Financial Instruments	Fair Value of Financial Instruments
Fair Value Measurements	Fair Value Measurements Level 1: Observable inputs such as quoted market prices in active markets for identical assets or liabilities. Level 2: Observable market-based inputs or unobservable inputs that are corroborated by market data. Level 3: Unobservable inputs for which there is little or no market data, which require the use of the reporting entity’s own assumptions. The Company did not have any assets or liabilities measured at fair value at March 31, 2017 and December 31, 2016.
Income Taxes	Income Taxes — Accounting for Uncertain Income Tax Positions. Income Taxes (continued) — The Company has adopted ASC 740-10-25 Definition of Settlement, The Company files its tax returns on a calendar year December 31 st
Earnings per Share	Earnings per Share
Share-Based Payments	Share-Based Payments Compensation Stock Compensation
Shipping and Handling Costs	Shipping and Handling Costs
Recent Accounting Pronouncements	Recent Accounting Pronouncements The Company adopts all applicable, new accounting pronouncements as of the specified effective dates. Management has considered all recent accounting pronouncements issued since the last audit of our consolidated financial statements. The Company’s management believes that these recent pronouncements will not have a material effect on the Company’s consolidated financial statements.
Liquidity	Liquidity

BASIS OF PRESENTATION AND SUM21

BASIS OF PRESENTATION AND SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES (Tables)	3 Months Ended
	Mar. 31, 2017
Accounting Policies [Abstract]
Schedule of revenue & accounts receivable with customers	For the three months ended March 31, 2017 and 2016, the Company had the following 10 percent or greater concentrations of revenue with its customers: 2017 2016 A* 18.1 % 27.2 % B 11.0 % 11.5 % C 11.0 % 7.8 % D 10.6 % 9.2 % All other 49.3 % 44.3 % Total 100.0 % 100.0 % At March 31, 2017 and December 31, 2016, the Company had the following 10 percent or greater concentrations of accounts receivable with its customers: 2017 2016 A* 35.3 % 53.8 % B 12.5 % 11.5 % C 11.2 % 2.2 % D 11.0 % 7.7 % All other 30.0 % 34.7 % Total 100.0 % 100.0 % *Revenues and receivables from customer A are derived from a distributor located in Sweden.

INVENTORIES (Tables)

INVENTORIES (Tables)	3 Months Ended
	Mar. 31, 2017
Inventory Disclosure [Abstract]
Schedule of inventories	Inventories consist of the following at: March 31, December 31, 2017 2016 Finished goods $ 2,309,998 $ 2,142,032 Raw Materials 610,384 270,143 Less: Inventory Reserve (342,762 ) (200,805 ) Inventories, net $ 2,577,620 $ 2,211,370

PROPERTY AND EQUIPMENT (Tables)

PROPERTY AND EQUIPMENT (Tables)	3 Months Ended
	Mar. 31, 2017
Property, Plant and Equipment [Abstract]
Schedule of property and equipment	Property and equipment consist of the following at: March 31, December 31, 2017 2016 Furniture and equipment $ 297,958 $ 291,626 Less: accumulated depreciation (262,327 ) (258,093 ) Total $ 35,631 $ 33,533

ACCOUNTS PAYABLE AND ACCRUED 24

ACCOUNTS PAYABLE AND ACCRUED EXPENSES (Tables)	3 Months Ended
	Mar. 31, 2017
Payables and Accruals [Abstract]
Schedule of accounts payable and accrued expenses	Accounts payable and accrued expenses consist of the following at: March 31, December 31, 2017 2016 Accounts payable $ 2,493,010 $ 858,131 Accrued expenses 1,086,910 896,073 Total $ 3,579,920 $ 1,754,207

DEFERRED REVENUE AND OTHER CU25

DEFERRED REVENUE AND OTHER CURRENT LIABILITIES (Tables)	3 Months Ended
	Mar. 31, 2017
Deferred Revenue And Other Current Liabilities
Schedule of deferred revenue and other current liabilities	Deferred revenue and other current liabilities consist of the following at: March 31, December 31, 2017 2016 Customer deposits $ 391,128 $ 201,652 State bottle bill liability 3,460 12,960 Total $ 394,588 $ 214,612

LINE OF CREDIT NOTE PAYABLE -26

LINE OF CREDIT NOTE PAYABLE - RELATED PARTIES (Tables)	3 Months Ended
	Mar. 31, 2017
Debt Disclosure [Abstract]
Schedule of line of credit note payable - related parties	Line of credit note payable - related parties consists of the following as of: March 31, December 31, 2017 2016 Note Payable – line of credit In July 2010, the Company entered into a line of credit note payable with a related party principle shareholder which carries interest of five percent per annum. The Company can borrow up to $4,500,000. The Company has pledged all of its assets as security for the line of credit. The notes mature in January 2020, at which time the principal amount is due. During April 2015, the Company issued $4,000,000 of convertible series D preferred series in exchange for cancellation of $4,000,000 of this line. In January 2017, the Company issued 333,333 of common stock at $3.00 per share the offering price in exchange for the cancellation of $1,000,000 of this line. Long-term portion $ 3,500,000 $ 4,500,000

STOCK-BASED COMPENSATION (Table

STOCK-BASED COMPENSATION (Tables)	3 Months Ended
	Mar. 31, 2017
Disclosure of Compensation Related Costs, Share-based Payments [Abstract]
Schedule of black - scholes option-pricing model valuation assumption	The calculation of the fair value of the awards using the Black - Scholes option-pricing model is affected by the Company’s stock price on the date of grant as well as assumptions regarding the following: Three months ended March 31, 2017 2016 Expected volatility 137% - 140% 309% Expected term 4 Years 4 Years Risk-free interest rate 1.33% 0.89% Forfeiture Rate 0.00% 0.00% Expected dividend yield 0.00% 0.00%
Schedule of outstanding stock options	A summary of the status of the Company’s outstanding stock options as of March 31, 2017 and changes during the period ending on that date is as follows: Weighted Average Aggregate Average Exercise Intrinsic Remaining Shares (000’s) Price Value (000’s) Term (Yrs) Options Balance at December 31, 2016 5,637 $ 1.04 $ 7,317 5.06 Granted 1,047 $ 3.91 Exercised (214 ) $ 0.35 Forfeiture and cancelled (23 ) $ 0.96 At March 31, 2017 6,447 $ 1.53 $ 12,868 5.26 Exercisable at March 31, 2017 4,459 $ 0.91
Schedule of employee stock options outstanding	The following table summarizes information about employee stock options outstanding at March 31, 2017: Outstanding Options Vested Options Number Number Outstanding Weighted Weighted Exercisable Weighted Weighted Range of at Averaged Averaged at Averaged Averaged Exercise March 31, Remaining Exercise March 31, Exercise Remaining Price 2017 (000's) Life Price 2017 (000's) Price Life $0.20 - $0.53 2,152 4.93 $ 0.26 2,152 $ 0.26 4.93 $0.65 - $1.80 1,369 3.96 $ 0.88 1,226 $ 0.86 3.75 $1.83 - $2.84 1,848 5.42 $ 2.08 1,022 $ 2.11 4.93 $3.20 - $6.20 1,070 7.32 $ 3.90 52 3.60 3.92 $7.20 - $22.00 8 2.38 $ 10.36 8 $ 10.36 2.38 Outstanding options 6,447 5.26 $ 1.53 4,460 $ 0.91 4.59
Summary of restricted stock awards	A summary of the Company’s restricted stock activity for the three months ended March 31, 2017 For the Three Months ended March 31, 2017 March 31, 2016 Weighted Weighted Average Average Grant Date Grant Date Shares Fair Value Shares Fair Value Unvested at beginning of period — $ — — — Granted 100,000 3.64 — — Vested — — — — Unvested at end of period 100,000 $ 6.64 — —

COMMITMENTS AND CONTINGENCIES (

COMMITMENTS AND CONTINGENCIES (Tables)	3 Months Ended
	Mar. 31, 2017
Commitments and Contingencies Disclosure [Abstract]
Schedule of future annual minimum payments	Future annual minimum payments required under operating lease obligations at March 31, 2017 are as follows: Future Minimum Lease Payments Year ending December 31, 2018 $ 79,281 2019 $ 113,461 2020 $ 116,720 2021 $ 120,078 Total $ 429,540

BASIS OF PRESENTATION AND SUM29

BASIS OF PRESENTATION AND SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES (Details) - 10% or Greater Revenue [Member]		3 Months Ended
		Mar. 31, 2017	Mar. 31, 2016
Concentration Risk [Line Items]
Total		100.00%	100.00%
Customer A [Member]
Concentration Risk [Line Items]
Total	[1]	18.10%	27.20%
Customer B [Member]
Concentration Risk [Line Items]
Total		11.00%	11.50%
Customer C [Member]
Concentration Risk [Line Items]
Total		11.00%	7.80%
Customer D [Member]
Concentration Risk [Line Items]
Total		10.60%	9.20%
All Other [Member]
Concentration Risk [Line Items]
Total		49.30%	44.30%
[1]	Revenues and receivables from customer A are derived from a distributor located in Sweden.

BASIS OF PRESENTATION AND SUM30

BASIS OF PRESENTATION AND SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES (Details 1) - 10% or Accounts Receivable [Member]		3 Months Ended	12 Months Ended
		Mar. 31, 2017	Dec. 31, 2016
Concentration Risk [Line Items]
Total		100.00%	100.00%
Customer A [Member]
Concentration Risk [Line Items]
Total	[1]	35.30%	53.80%
Customer B [Member]
Concentration Risk [Line Items]
Total		12.50%	11.50%
Customer C [Member]
Concentration Risk [Line Items]
Total		11.20%	2.20%
Customer D [Member]
Concentration Risk [Line Items]
Total		11.00%	7.70%
All Other [Member]
Concentration Risk [Line Items]
Total		30.00%	34.70%
[1]	Revenues and receivables from customer A are derived from a distributor located in Sweden.

BASIS OF PRESENTATION AND SUM31

BASIS OF PRESENTATION AND SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES (Details Narrative)	3 Months Ended
	Mar. 31, 2017USD ($)Number$ / sharesshares	Mar. 31, 2016USD ($)	Dec. 31, 2016USD ($)
Amount excess of FDIC limit	$ 20,700,000
Allowance for doubtful accounts	36,800		$ 72,300
Inventory reserve	342,762		200,805
Advertising expense	926,000	$ 857,400
Research and development expense	70,700	11,900
Freight expense	$ 635,200	408,500
Number of options outstanding | shares	6,500,000
Exercise price of awards (in dollars per share) | $ / shares	$ 1.53
Accumulated deficit	$ (55,325,877)		$ (53,354,332)	[1]
Net (loss) available to common stockholders	(1,971,545)	(1,287,209)
Proceeds from sale of common stock	9,999,948
Private Placement [Member]
Proceeds from sale of common stock	$ 10,000,000
Number of shares issued upon transaction | shares	3,333,329
Number of investors | Number	13
Share price (in dollars per share) | $ / shares	$ 3
5% Series D Preferred Stock [Member]
Conversion price (in dollars per share) | $ / shares	$ 0.86
Number of preferred stock warrants outstanding | shares	4,700,000
6% Series C Preferred Stock [Member]
Conversion price (in dollars per share) | $ / shares	$ 0.52
Number of preferred stock warrants outstanding | shares	4,600,000
Minimum [Member]
Useful life	3 years
Maximum [Member]
Useful life	7 years
[1]	Derived from Audited Financial Statements

INVENTORIES (Details)

INVENTORIES (Details) - USD ($)	Mar. 31, 2017	Dec. 31, 2016
Inventory Disclosure [Abstract]
Finished goods	$ 2,309,998	$ 2,142,032
Raw Materials	610,384	270,143
Less: Inventory Reserve	(342,762)	(200,805)
Inventories, net	$ 2,577,620	$ 2,211,370

PREPAID EXPENSES AND OTHER CU33

PREPAID EXPENSES AND OTHER CURRENT ASSETS (Details Narrative) - USD ($)	Mar. 31, 2017	Dec. 31, 2016
D3M Licensing Group [Member] | Prepaid Consulting Agreement [Member]
Prepaid expenses and other current assets	$ 1,800,000	$ 937,000

PROPERTY AND EQUIPMENT (Details

PROPERTY AND EQUIPMENT (Details) - USD ($)	Mar. 31, 2017	Dec. 31, 2016
Property, Plant and Equipment [Line Items]
Less: accumulated depreciation	$ (262,327)	$ (258,093)
Total	35,631	33,533	[1]
Furniture and Equipment [Member}
Property, Plant and Equipment [Line Items]
Property, plant and equipment, gross	$ 297,958	$ 291,626
[1]	Derived from Audited Financial Statements

PROPERTY AND EQUIPMENT (Detai35

PROPERTY AND EQUIPMENT (Details Narrative) - USD ($)	3 Months Ended
	Mar. 31, 2017	Mar. 31, 2016
Property And Equipment Details Narrative
Depreciation expense	$ 4,233	$ 3,394

ACCOUNTS PAYABLE AND ACCRUED 36

ACCOUNTS PAYABLE AND ACCRUED EXPENSES (Details) - USD ($)	Mar. 31, 2017	Dec. 31, 2016
Accounts Payable And Accrued Expenses Details
Accounts payable	$ 2,493,010	$ 858,131
Accrued expenses	1,086,910	896,073
Total	$ 3,579,920	$ 1,754,207

DEFERRED REVENUE AND OTHER CU37

DEFERRED REVENUE AND OTHER CURRENT LIABILITIES (Details) - USD ($)	Mar. 31, 2017	Dec. 31, 2016
Deferred Revenue And Other Current Liabilities
Customer deposits	$ 391,128	$ 201,652
State bottle bill liability	3,460	12,960
Total	$ 394,588	$ 214,612

LINE OF CREDIT NOTE PAYABLE -38

LINE OF CREDIT NOTE PAYABLE - RELATED PARTIES (Details) - USD ($)	1 Months Ended
	Jan. 31, 2017	Apr. 30, 2015	Jul. 31, 2010	Mar. 31, 2017	Dec. 31, 2016
Long-term portion				$ 3,500,000	$ 4,500,000	[1]
Carl DeSantis [Member] | CD Financial, LLC [Member]
Number of shares issued upon debt cancellation	333,333
5% Note Payable - Line of Credit [Member] | Carl DeSantis [Member] | CD Financial, LLC [Member]
Long-term portion				$ 4,500,000	$ 4,500,000
Maximum borrowing capacity			$ 4,500,000
Maturity date			Jan. 2, 2020
5% Note Payable - Line of Credit [Member] | Carl DeSantis [Member] | CD Financial, LLC [Member] | Common Stock [Member]
Number of shares issued upon debt cancellation	333,333
Debt cancelled amount	$ 1,000,000
Offering price per share	$ 3
5% Note Payable - Line of Credit [Member] | Carl DeSantis [Member] | CD Financial, LLC [Member] | 5% Series D Preferred Stock [Member]
Number of shares issued upon debt cancellation		4,000,000
Debt cancelled amount		$ 4,000,000
[1]	Derived from Audited Financial Statements

PREFERRED STOCK - RELATED PAR39

PREFERRED STOCK - RELATED PARTY (Details Narrative) - USD ($)	Apr. 16, 2015	Aug. 26, 2013	Jan. 31, 2017	Apr. 30, 2015	Mar. 31, 2017	Dec. 31, 2016	[1]
Accrued dividend					$ 392,800	$ 353,666
Share price (in dollars per share)					$ 1.53
5% Series D Preferred Stock [Member]
Conversion price (in dollars per share)					0.86
6% Series C Preferred Stock [Member]
Conversion price (in dollars per share)					$ 0.52
CD Financial, LLC [Member] | Carl DeSantis [Member]
Number of shares issued upon debt conversion			333,333
Original debt conversion amount			$ 1,000,000
Conversion price (in dollars per share)			$ 3
CD Financial, LLC [Member] | Carl DeSantis [Member] | 5% Series D Preferred Stock [Member] | Amendment Loan and Security Agreement [Member]
Number of shares issued upon debt conversion	4,000
Conversion price (in dollars per share)	$ 0.86
Liquidation preference (in dollars per share)	$ 1,000
Accrued dividend	$ 139,535				$ 50,000
Preferred stock redemption date	Jan. 2, 2020
Share price (in dollars per share)	$ 0.89
Dividend payable (in dollars per share)	$ 0.03
Preferred stock redemption price, percent	104.00%
CD Financial, LLC [Member] | 5% Note Payable - Line of Credit [Member] | Carl DeSantis [Member] | Amendment Loan and Security Agreement [Member]
Line of credit reduction borrowing capacity	$ 4,000,000
CD Financial, LLC [Member] | 5% Note Payable - Line of Credit [Member] | Carl DeSantis [Member] | Securities Purchase Agreement [Member]
Original debt conversion amount		$ 1,650,000
CDS Ventures of South Florida, LLC [Member] | Carl DeSantis [Member] | 6% Series C Preferred Stock [Member] | Securities Purchase Agreement [Member]
Number of shares issued upon accrued dividend				180
Value of shares issued upon accrued dividend				$ 180,000
Accrued dividend					$ 342,800
Preferred stock redemption date					Dec. 31, 2018
CDS Ventures of South Florida, LLC [Member] | Short Term Loan [Member] | Carl DeSantis [Member] | Securities Purchase Agreement [Member]
Original debt conversion amount		$ 550,000
CDS Ventures of South Florida, LLC & CD Financial, LLC [Member] | Carl DeSantis [Member] | 6% Series C Preferred Stock [Member] | Securities Purchase Agreement [Member]
Number of shares issued upon debt conversion		2,200
Conversion price (in dollars per share)		$ 0.52
Liquidation preference (in dollars per share)		$ 1,000
[1]	Derived from Audited Financial Statements

RELATED PARTY TRANSACTIONS (Det

RELATED PARTY TRANSACTIONS (Details Narrative)	3 Months Ended
	Mar. 31, 2017USD ($)
All Def Digital [Member] | Mr. Tim Leissner [Member] | Strategic Marketing and Advisory Services Agreement [Member]
Amount paid for services rendered	$ 390,395
CD Financial, LLC [Member] | Office [Member] | Carl DeSantis [Member]
Lease expiration	2020-10
Monthly expense	$ 8,809

STOCKHOLDERS' EQUITY (Details N

STOCKHOLDERS' EQUITY (Details Narrative)	1 Months Ended	3 Months Ended
	Jan. 31, 2017USD ($)$ / sharesshares	Mar. 31, 2017USD ($)Number$ / sharesshares	Mar. 31, 2016USD ($)
Stock price (in dollars per sahre) | $ / shares		$ 1.53
Proceeds from sale of common stock		$ 9,999,948
Carl DeSantis [Member] | CD Financial, LLC [Member]
Number of shares issued upon debt conversion | shares	333,333
Original debt conversion amount	$ 1,000,000
Conversion price (in dollars per share) | $ / shares	$ 3
2006 Stock Incentive Plan [Member]
Number of option shares granted | shares		144,543
Value of option shares granted		$ 25,000
Private Placement [Member]
Proceeds from sale of common stock		$ 10,000,000
Number of shares issued upon transaction | shares		3,333,329
Number of investors | Number		13
Share price (in dollars per share) | $ / shares		$ 3
Celebrity Endorsement Agreements [Member] | Restricted Common Stock [Member]
Number of shares issued upon services | shares	47,126
Fair value of shares issued upon services rendered	$ 164,000
Stock price (in dollars per sahre) | $ / shares		$ 3.48

STOCK-BASED COMPENSATION (Detai

STOCK-BASED COMPENSATION (Details)	3 Months Ended
	Mar. 31, 2017	Mar. 31, 2016
Expected volatility		309.00%
Expected term	4 years	4 years
Risk-free interest rate	1.33%	0.89%
Forfeiture Rate	0.00%	0.00%
Expected dividend yield	0.00%	0.00%
Minimum [Member]
Expected volatility	137.00%
Maximum [Member]
Expected volatility	140.00%

STOCK-BASED COMPENSATION (Det43

STOCK-BASED COMPENSATION (Details 1) - USD ($)	3 Months Ended	143 Months Ended
	Mar. 31, 2017	Mar. 31, 2017
Share-based Compensation Arrangement by Share-based Payment Award, Options, Outstanding [Roll Forward]
Balance at beginning	5,637,000
Granted	1,047,000	6,500,000
Exercised	(214,000)
Forfeiture and cancelled	(23,000)
Balance at end	6,447,000	6,447,000
Exercisable at end	4,459,000	4,459,000
Share-based Compensation Arrangement by Share-based Payment Award, Options, Outstanding, Weighted Average Exercise Price [Roll Forward]
Balance at beginning	$ 1.04
Granted	3.91	$ 1.53
Exercised	0.35
Forfeiture and cancelled	0.96
Balance at end	1.53	1.53
Exercisable at end	$ 0.91	$ 0.91
Share-based Compensation Arrangement by Share-based Payment Award, Options, Intrinsic Value [Roll Forward]
Balance at beginning	$ 7,317,000
Balance at end	$ 12,868,000	$ 12,868,000
Share-based Compensation Arrangement by Share-based Payment Award, Options, Average Remaining Term [Roll Forward]
Balance at beginning	5 years 22 days
Balance at end	5 years 3 months 4 days

STOCK-BASED COMPENSATION (Det44

STOCK-BASED COMPENSATION (Details 2)	3 Months Ended
	Mar. 31, 2017$ / sharesshares
Outstanding Options
Number Outstanding at March 31, 2017 | shares	6,447,000
Weighted Averaged Remaining Life	5 years 3 months 4 days
Weighted Averaged Exercise Price | $ / shares	$ 1.53
Vested Options
Number Exercisable at March 31, 2017 | shares	4,460,000
Weighted Averaged Exercise Price | $ / shares	$ 4.59
Weighted Averaged Remaining Life	4 years 7 months 2 days
$0.20 - $0.53 [Member]
Outstanding Options
Number Outstanding at March 31, 2017 | shares	2,152,000
Weighted Averaged Remaining Life	4 years 11 months 5 days
Weighted Averaged Exercise Price | $ / shares	$ 0.26
Vested Options
Number Exercisable at March 31, 2017 | shares	2,152,000
Weighted Averaged Exercise Price | $ / shares	$ 4.93
Weighted Averaged Remaining Life	4 years 11 months 5 days
$0.65 - $1.80 [Member]
Outstanding Options
Number Outstanding at March 31, 2017 | shares	1,369,000
Weighted Averaged Remaining Life	3 years 11 months 16 days
Weighted Averaged Exercise Price | $ / shares	$ 0.88
Vested Options
Number Exercisable at March 31, 2017 | shares	1,226,000
Weighted Averaged Exercise Price | $ / shares	$ 3.75
Weighted Averaged Remaining Life	3 years 9 months
$1.83 - $2.84 [Member]
Outstanding Options
Number Outstanding at March 31, 2017 | shares	1,848,000
Weighted Averaged Remaining Life	5 years 5 months 1 day
Weighted Averaged Exercise Price | $ / shares	$ 2.08
Vested Options
Number Exercisable at March 31, 2017 | shares	1,022,000
Weighted Averaged Exercise Price | $ / shares	$ 4.93
Weighted Averaged Remaining Life	4 years 11 months 5 days
$3.20 - $6.20 [Member]
Outstanding Options
Number Outstanding at March 31, 2017 | shares	1,070,000
Weighted Averaged Remaining Life	7 years 3 months 26 days
Weighted Averaged Exercise Price | $ / shares	$ 3.9
Vested Options
Number Exercisable at March 31, 2017 | shares	52,000
Weighted Averaged Exercise Price | $ / shares	$ 3.92
Weighted Averaged Remaining Life	3 years 11 months 1 day
$7.20 - $22.00 [Member]
Outstanding Options
Number Outstanding at March 31, 2017 | shares	8,000
Weighted Averaged Remaining Life	2 years 4 months 17 days
Weighted Averaged Exercise Price | $ / shares	$ 10.36
Vested Options
Number Exercisable at March 31, 2017 | shares	8,000
Weighted Averaged Exercise Price | $ / shares	$ 2.38
Weighted Averaged Remaining Life	2 years 4 months 17 days

STOCK-BASED COMPENSATION (Det45

STOCK-BASED COMPENSATION (Details 3) - $ / shares	3 Months Ended
	Mar. 31, 2017	Mar. 31, 2016
Number of Shares
Unvested at beginning
Restricted stock granted	100,000
Restricted stock vested
Unvested at end	100,000
Weighted Average Grant-Date Fair Value per Share
Unvested at beginning
Restricted stock granted	3.64
Restricted stock vested
Unvested at end	$ 6.64

STOCK-BASED COMPENSATION (Det46

STOCK-BASED COMPENSATION (Details Narrative) - USD ($)	Jan. 18, 2007	Apr. 30, 2015	Mar. 31, 2017	Mar. 31, 2016	Mar. 31, 2017	Jan. 02, 2017	Feb. 28, 2015	May 31, 2014	Dec. 31, 2013
Number of awards granted			1,047,000		6,500,000
Average share price (in dollars per share)			$ 3.91		$ 1.53
Fair value of shares granted					$ 1,100,000
Unrecognized pre-tax non-cash compensation expense to non-vested option			$ 5,031,949		$ 5,031,949
Period unrecognized pre-tax non-cash compensation expense to non-vested option			3 years
Number of shares exercised			398,725		398,725
Number of shares vested			4,500,000
Director [Member]
Unrecognized compensation expense			$ 353,799		$ 353,799
Weighted average period of unrecognized compensation expense			2 years 11 months 1 day
Maximum [Member]
Vesting period			3 years
Minimum [Member]
Vesting period			2 years
General And Administrative Expense [Member]
Non-cash compensation expense			$ 444,164	$ 228,358
Stock Incentive Plan [Member]
Plan expiration term	10 years
Number of shares authorized	2,500,000	5,100,000					4,600,000	4,250,000	3,500,000
Stock Incentive Plan 2015 [Member]
Number of shares authorized		5,147,000
Description of plan		Provision for an annual increase of 15% of the issued shares under the plan to the shares included under the plan, with the shares to be added on the first day of each calendar year, beginning on January 1, 2016.
Number of option available for grant						799,996

COMMITMENTS AND CONTINGENCIES47

COMMITMENTS AND CONTINGENCIES (Details)	Mar. 31, 2017USD ($)
Commitments and Contingencies Disclosure [Abstract]
2,018	$ 79,281
2,019	113,461
2,020	116,720
2,021	120,078
Total	$ 429,540

COMMITMENTS AND CONTINGENCIES48

COMMITMENTS AND CONTINGENCIES (Details Narrative) - CD Financial, LLC [Member] - Carl DeSantis [Member] - Office [Member]	3 Months Ended
	Mar. 31, 2017USD ($)
Lease expiration	2020-10
Monthly expense	$ 8,809

SUBSEQUENT EVENTS (Details Narr

SUBSEQUENT EVENTS (Details Narrative) - USD ($)	1 Months Ended	3 Months Ended	143 Months Ended
	Apr. 17, 2017	Mar. 31, 2017	Mar. 31, 2017
Stock options granted		1,047,000	6,500,000
2006 Stock Incentive Plan [Member] | Subsequent Event [Member]
Stock options granted	196,666
Options exercised, value	$ 116,833