Celsius (CELH) 10-K 8 Mar 18 2017 FY Annual report Financial data

Document and Entity Information

Document and Entity Information - USD ($)	12 Months Ended
	Dec. 31, 2017	Mar. 07, 2018	Jun. 30, 2017
Document And Entity Information
Entity Registrant Name	Celsius Holdings, Inc.
Entity Central Index Key	1,341,766
Document Type	10-K
Trading Symbol	CELH
Document Period End Date	Dec. 31, 2017
Amendment Flag	false
Current Fiscal Year End Date	--12-31
Entity a Well-known Seasoned Issuer	No
Entity a Voluntary Filer	No
Entity's Reporting Status Current	Yes
Entity Filer Category	Smaller Reporting Company
Entity Public Float			$ 73,536,076
Entity Common Stock, Shares Outstanding		45,971,037
Document Fiscal Period Focus	FY
Document Fiscal Year Focus	2,017

Consolidated Balance Sheets

Consolidated Balance Sheets - USD ($)	Dec. 31, 2017	Dec. 31, 2016
Current assets:
Cash	$ 14,186,624	$ 11,747,138
Accounts receivable, net	6,375,658	2,787,732
Inventories, net	5,305,505	2,211,370
Prepaid expenses and other current assets	1,180,444	937,349
Total current assets	27,048,231	17,683,589
Property and equipment, net	62,642	33,533
Total Assets	27,110,873	17,717,122
Current liabilities:
Accounts payable and accrued expenses	6,311,824	1,754,207
Accrued preferred dividend	133,883	353,666
Deferred revenue and other current liabilities	17,921	214,612
Total current liabilities	6,463,628	2,322,485
Long-term liabilities:
Line of credit note payable-related party	3,500,000	4,500,000
Total Liabilities	9,963,628	6,822,485
Stockholders' Equity:
Preferred Stock, $0.001 par value; 2,500,000 shares authorized, 6,760 and 6,380 shares issued and outstanding at December 31, 2017 and December 31, 2016, respectively	7	6
Common stock, $0.001 par value; 75,000,000 shares authorized, 45,701,593 and 39,999,784 shares issued and outstanding at December 31, 2017 and December 31, 2016, respectively	45,702	40,000
Additional paid-in capital	79,101,824	64,208,963
Accumulated other comprehensive loss	(39,378)
Accumulated deficit	(61,960,910)	(53,354,332)
Total Stockholders' Equity	17,147,245	10,894,637
Total Liabilities and Stockholders' Equity	$ 27,110,873	$ 17,717,122

Consolidated Balance Sheets (Pa

Consolidated Balance Sheets (Parenthetical) - $ / shares	Dec. 31, 2017	Dec. 31, 2016
Statement of Financial Position [Abstract]
Preferred stock, par value (in dollars per share)	$ 0.001	$ 0.001
Preferred stock, authorized	2,500,000	2,500,000
Preferred stock, issued	6,760	6,380
Preferred stock, outstanding	6,760	6,380
Common stock, par value (in dollars per share)	$ 0.001	$ 0.001
Common stock, authorized	75,000,000	75,000,000
Common stock, issued	45,701,593	39,999,784
Common stock, outstanding	45,701,593	39,999,784

Consolidated Statements of Oper

Consolidated Statements of Operations - USD ($)	12 Months Ended
	Dec. 31, 2017	Dec. 31, 2016
Income Statement [Abstract]
Revenue	$ 36,164,064	$ 22,760,987
Cost of revenue	20,733,387	13,031,153
Gross profit	15,430,677	9,729,834
Selling and marketing expenses	16,611,369	8,675,763
General and administrative expenses	6,899,275	3,899,031
Total operating expense	23,510,644	12,574,794
Loss from operations	(8,079,967)	(2,844,960)
Other Income (Expense):
Interest expense	(160,616)	(228,750)
Gain from the sales of equipment		6,095
Total Other Income (Expense)	(160,616)	(222,655)
Net Loss	(8,240,583)	(3,067,615)
Preferred stock dividend - other	(365,995)	(366,154)
Net Loss available to common stockholders	$ (8,606,578)	$ (3,433,769)
Weighted average shares outstanding (in shares)	44,419,162	38,568,088
Loss per share, basic and diluted (in dollars per share)	$ (0.19)	$ (0.09)

Consolidated Statements of Comp

Consolidated Statements of Comprehensive Income - USD ($)	12 Months Ended
	Dec. 31, 2017	Dec. 31, 2016
Statement of Comprehensive Income [Abstract]
Net Loss available to common stockholders, as reported	$ (8,606,578)	$ (3,433,769)
Other comprehensive (loss) income:
Unrealized foreign currency translation (loss) income	(39,378)
Other comprehensive (loss) income
Comprehensive income	$ (8,645,956)	$ (3,433,769)

Consolidated Statements of Chan

Consolidated Statements of Changes in Stockholders' Equity - USD ($)	Preferred Stock [Member]	Common Stock [Member]	Additional Paid-In Capital [Member]	Accumulated Other-Comprehensive Income (Loss) [Member]	Accumulated Deficit [Member]	Total
Balances at beginning at Dec. 31, 2015	$ 6	$ 38,380	$ 58,626,212		$ (49,920,563)	$ 8,744,035
Balances at beginning (in shares) at Dec. 31, 2015	6,380	38,380,380
Increase (Decrease) in Stockholders' Equity [Roll Forward]
Issuance of common stock pursuant to private placement		$ 1,334	3,998,666			4,000,000
Issuance of common stock pursuant to private placement (in shares)		1,333,333
Issuance of common stock in exchange of service		$ 250	559,750			560,000
Issuance of common stock in exchange of service (in shares)		250,000
Issuance of common stock pursuant to exercise of stock options		$ 36	5,290			$ 5,326
Issuance of common stock pursuant to exercise of stock options (in shares)		36,071				40,000
Stock option expense			1,019,045			$ 1,019,045
Preferred stock dividend - other					(366,154)	(366,154)
Net loss					(3,067,615)	(3,067,615)
Balances at ending at Dec. 31, 2016	$ 6	$ 40,000	64,208,963		(53,354,332)	10,894,637
Balances at ending (in shares) at Dec. 31, 2016	6,380	39,999,784
Increase (Decrease) in Stockholders' Equity [Roll Forward]
Issuance of common stock pursuant to private placement		$ 3,333	9,996,615			9,999,948
Issuance of common stock pursuant to private placement (in shares)		3,333,329
Issuance of common stock in exchange of service		$ 94	327,903			327,997
Issuance of common stock in exchange of service (in shares)		94,252
Issuance of common stock pursuant to exercise of stock options		$ 1,942	944,633			$ 946,575
Issuance of common stock pursuant to exercise of stock options (in shares)		1,940,895				2,007,000
Issuance of common stock in exchange of convertible note		$ 333	999,666			$ 999,999
Issuance of common stock in exchange of convertible note (in shares)		333,333
Issuance of preferred stock for conversion of accrued dividends	$ 1		382,999			383,000
Issuance of preferred stock for conversion of accrued dividends (in shares)	380
Stock option expense			2,241,045			2,241,045
Foreign currency translation loss				$ (39,378)		(39,378)
Preferred stock dividend - other					(365,995)	(365,995)
Net loss					(8,240,583)	(8,240,583)
Balances at ending at Dec. 31, 2017	$ 7	$ 45,702	$ 79,101,824	$ (39,378)	$ (61,960,910)	$ 17,147,245
Balances at ending (in shares) at Dec. 31, 2017	6,760	45,701,593

Consolidated Statements of Cash

Consolidated Statements of Cash Flows - USD ($)	12 Months Ended
	Dec. 31, 2017	Dec. 31, 2016
Cash flows from operating activities:
Net Loss	$ (8,240,583)	$ (3,067,615)
Adjustments to reconcile net loss to net cash used in operating activities:
Depreciation and amortization	20,425	16,951
Gain on equipment		(6,095)
Stock-based compensation expense for services	327,997
Stock-based compensation expense	2,241,045	1,579,045
Changes in operating assets and liabilities:
Accounts receivable, net	(3,587,926)	(660,673)
Inventory	(3,094,135)	111,534
Prepaid expenses and other current assets	(243,095)	(271,082)
Accounts payable and accrued expenses	4,557,616	(51,697)
Accrued preferred dividends	(202,778)	(203,335)
Deposits/deferred revenue and other current liabilities	(196,691)	189,555
Net cash used in operating activities	(8,418,125)	(2,363,412)
Cash flows from investing activities:
Purchase of property and equipment	(49,534)	(30,830)
Proceeds from sale of equipment		7,760
Net cash (used in) investing activities	(49,534)	(23,070)
Cash flows from financing activities:
Net proceeds from sale of common stock	9,999,948	4,000,000
Proceeds from exercise of stock options	946,575	5,300
Net cash provided by financing activities	10,946,523	4,005,300
Effect on exchange rate changes on cash and cash equivalents	(39,378)
Net increase in cash and cash equivalents	2,439,486	1,618,818
Cash and cash equivalents at beginning of the year	11,747,138	10,128,320
Cash and cash equivalents at end of the year	14,186,624	11,747,138
Cash paid during period for:
Interest	160,855	113,750
Preferred Dividends	202,778	152,223
Taxes
Non-cash investing and financing activities:
Accrued preferred dividends	163,216	154,269
Conversion of convertible note to common stock, related party	999,999
Conversion of accrued preferred dividend into preferred shares - related party	$ 383,000

ORGANIZATION AND DESCRIPTION OF

ORGANIZATION AND DESCRIPTION OF BUSINESS	12 Months Ended
	Dec. 31, 2017
Organization, Consolidation and Presentation of Financial Statements [Abstract]
ORGANIZATION AND DESCRIPTION OF BUSINESS	1. ORGANIZATION AND DESCRIPTION OF BUSINESS Business Company Celsius Holdings Since the merger, the Company is engaged in the development, marketing, sale and distribution of “ functional

BASIS OF PRESENTATION AND SUMMA

BASIS OF PRESENTATION AND SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES	12 Months Ended
	Dec. 31, 2017
Accounting Policies [Abstract]
BASIS OF PRESENTATION AND SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES	2. BASIS OF PRESENTATION AND SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES The consolidated financial statements have been prepared in accordance with accounting principles generally accepted in the United States of America (“US GAAP”). Consolidation Policy Significant Estimates Segment Reporting Disclosed About Segments of an Enterprise and Related Information.) Our chief operating decision-maker is considered to be our Chief Executive Officer (CEO). The CEO reviews financial information presented on a consolidated basis for purposes of making operating decisions and assessing financial performance. The financial information reviewed by the CEO is identical to the information presented in the accompanying consolidated statement of operations. Therefore, the Company has determined that it operates in a single operating segment. For the years ended December 31, 2017 and 2016 all material assets and revenues of the Company were in the United States except as disclosed in Note 2. Concentrations of Risk The Company uses single supplier relationships for its raw materials purchases and filling capacity, which potentially subjects the Company to a concentration of business risk. If these suppliers had operational problems or ceased making product available to the Company, operations could be adversely affected. Financial instruments that potentially subject the Company to concentrations of credit risk consist primarily of cash and cash equivalents and accounts receivable. The Company places its cash and cash equivalents with high-quality financial institutions. At times, balances in the Company’s cash accounts may exceed the Federal Deposit Insurance Corporation limit. At December 31, 2017, the Company had approximately $14 million in excess of the Federal Deposit Insurance Corporation limit. At December 31, 2017 and 2016, the Company had the following 10 percent or greater concentrations of revenue with its customers: 2017 2016 A* 29.7 % 36.8 % All other 70.3 % 63.2 % Total 100.0 % 100.0 % At December 31, 2017 and 2016, the Company had the following 10 percent or greater concentrations of accounts receivable with its customers: 2017 2016 A* 48 % 53.8 % B 4.2 % 11.5 % All other 47.8 % 34.7 % Total 100.0 % 100.0 % *Revenues and receivables from customer A are derived from a customer located in Sweden. Revenues from all other customers were mainly derived from the United States. Cash Equivalents Accounts Receivable Inventories Property and Equipment Impairment of Long-Lived Assets Revenue Recognition Deferred Revenue Advertising Costs Research and Development Foreign Currency Translation — Fair Value of Financial Instruments Fair Value Measurements Level 1: Observable inputs such as quoted market prices in active markets for identical assets or liabilities. Level 2: Observable market-based inputs or unobservable inputs that are corroborated by market data. Level 3: Unobservable inputs for which there is little or no market data, which require the use of the reporting entity’s own assumptions. Other than these noted previously, the Company did not have any other assets or liabilities measured at fair value at December 31, 2017 and December 31, 2016. Income Taxes — Accounting for Uncertain Income Tax Positions. Income Taxes (continued) — The Company has adopted ASC 740-10-25 Definition of Settlement, The Company’s tax returns for tax years in 2014 through 2017 remain subject to potential examination by the taxing authorities. Earnings per Share Share-Based Payments Cost of Sales Operating Expenses Shipping and Handling Costs Recent Accounting Pronouncements The Company adopts all applicable, new accounting pronouncements as of the specified effective dates. In August 2015, the FASB issued ASU 2015-14, Revenue from Contracts with Customers (Topic 606): Deferral of the Effective Date, which deferred the effective date of ASU 2014-09 for all entities by one year. This update is effective for public business entities for annual reporting periods beginning after December 15, 2017, including interim periods within those reporting periods. Earlier application was permitted only as of annual reporting periods beginning after December 15, 2016, including interim reporting periods within that reporting period. ASU 2014-09 was to become effective for us beginning January 2017; however, ASU 2015-14 deferred our effective date until January 2018, which is when we plan to adopt this standard. The ASU permits two methods of adoption: retrospectively to each prior reporting period presented (full retrospective method), or retrospectively with the cumulative effect of initially applying the guidance recognized at the date of initial application (the modified retrospective method). The ASU also requires expanded disclosures relating to the nature, amount, timing, and uncertainty of revenue and cash flows arising from contracts with customers. Additionally, qualitative and quantitative disclosures are required for customer contracts, significant judgments and changes in judgments, and assets recognized from the costs to obtain or fulfill a contract. We have completed the process of evaluating the effect of the adoption and determined there were no changes required to our reported revenues as a result of the adoption. The majority of our revenue arrangements generally consist of a single performance obligation to transfer promised goods (sales of beverages to customers). Based on our evaluation process and review of our contracts with customers, the timing and amount of revenue recognized based on ASU 2015-14 is consistent with our revenue recognition policy under previous guidance. We adopted the new standard effective January 1, 2018, using the modified retrospective approach, and will expand our consolidated financial statement disclosures in order to comply with the ASU. We have determined the adoption of ASU 2015-14 will not have a material impact on our results of operations, cash flows, or financial position. In April 2015, the FASB issued ASU No. 2015-03, Simplifying the Presentation of Debt Issuance Costs In February 2016, the FASB issued ASU No. 2016-02, Leases (Topic 842). The new standard establishes a right-of-use (“ROU”) model that requires a lessee to record a ROU asset and a lease liability on the balance sheet for all leases with terms longer than 12 months. Leases will be classified as either finance or operating, with classification affecting the pattern of expense recognition in the income statement. The new standard is effective for fiscal years beginning after December 15, 2018, including interim periods within those fiscal years. A modified retrospective transition approach is required for lessees for capital and operating leases existing at, or entered into after, the beginning of the earliest comparative period presented in the financial statements, with certain practical expedients available. The Company does not expect that the adoption will have a material impact on its consolidated financial statements. In August 2016, the FASB issued ASU No. 2016-15, Classification of Certain Cash Receipts and Cash Payments. ASU 2016-15 clarifies the presentation and classification of certain cash receipts and cash payments in the statement of cash flows. This ASU is effective for public business entities for fiscal years, and interim periods within those years, beginning after December 15, 2017. Early adoption is permitted. The Company is currently assessing the potential impact of ASU 2016-15 on its financial statements and related disclosures. In October 2016, the FASB issued ASU No. 2016-16—Income Taxes (Topic 740): Intra-Entity Transfers of Assets Other Than Inventory. This ASU improves the accounting for the income tax consequences of intra-entity transfers of assets other than inventory. This ASU is effective for fiscal years and interim periods within those years beginning after December 15, 2017. Early adoption is permitted. The Company does not anticipate that the adoption of this ASU to have a significant impact on its consolidated financial statements. In November 2016, the FASB issued Accounting Standards Update 2016-18 (ASU 2016-18), Statement of Cash Flows: Restricted Cash. This ASU provides guidance on the classification of restricted cash in the statement of cash flows. The amendments in this ASU are effective for interim and annual periods beginning after December 15, 2017. Early adoption is permitted. The amendments in the ASU should be adopted on a retrospective basis. The Company does not expect that adoption of this ASU to have a material effect on its consolidated financial statements. In May 2017, FASB issued Accounting Standards Update 2017-09; Compensation—Stock Compensation (Topic 718): Scope of Modification Accounting. The amendments in this ASU amends the scope of modification accounting for share-based payment arrangements, provides guidance on the types of changes to the terms or conditions of share-based payment awards an entity is required to apply modification accounting under ASC 718. The amendments in this ASU are effective for interim and annual periods beginning after December 15, 2017. Early adoption is permitted. We do not expect the adoption of this ASU to have a material effect on our consolidated financial statements. In July 2017, FASB issued Accounting Standards Update 2017-11; Earnings Per Share (Topic 260); Distinguishing Liabilities from Equity (Topic 480): Derivatives and Hedging (Topic 815): (Part I) Accounting for Certain Financial Instruments with Down Round Features, (Part II) Replacement of the Indefinite Deferral for Mandatorily Redeemable Financial Instruments of Certain Non public Entities and Certain Mandatorily Redeemable Non controlling Interests with a Scope Exception. The guidance is intended to reduce the complexity associated with issuers’ accounting for certain financial instruments with characteristics of liabilities and equity. Specifically, a down round feature (as defined) would no longer cause a freestanding equity-linked financial instrument (or an embedded conversion option) to be accounted for as a derivative liability at fair value with changes in fair value recognized in current earnings. The amendments in this ASU are effective for interim and annual periods beginning after December 15, 2018. Early adoption is permitted. We do not expect the adoption of this ASU to have a material effect on our consolidated financial statements. In August 2015, the FASB issued ASU No. 2015-15, Presentation and Subsequent Measurement of Debt Issuance Costs Associated with Line-of-Credit Arrangements (Amendments to SEC Paragraphs Pursuant to Staff Announcement at June 18, 2015 EITF Meeting) All new accounting pronouncements issued but not yet effective are not expected to have a material impact on our results of operations, cash flows or financial position with the exception of the updated previously disclosed above, there have been no new accounting pronouncements not yet effective that have significance to our consolidated financial statements. Liquidity Our current operating plan for the next twelve (12) months plans on a sufficient financial condition and we do not contemplate obtaining additional financing. However, if our sales volumes do not meet our projections, expenses exceed our expectations, our plans change, we may be unable to generate enough cash flow from operations to cover our working capital requirements. In such case, we may be required to adjust our business plan, by reducing marketing and other expenses or seek additional financing. There can be no assurance that such financing, if required, will be available on commercially reasonable terms if at all.

INVENTORIES

INVENTORIES	12 Months Ended
	Dec. 31, 2017
Inventory Disclosure [Abstract]
INVENTORIES	3. INVENTORIES Inventories consist of the following at: December 31, December 31, 2017 2016 Finished goods $ 4,137,239 $ 2,142,032 Raw Materials 1,204,560 270,143 Less: Inventory write down (36,294 ) (200,805 ) Inventories, net $ 5,305,505 $ 2,211,370

PREPAID EXPENSES AND OTHER CURR

PREPAID EXPENSES AND OTHER CURRENT ASSETS	12 Months Ended
	Dec. 31, 2017
Prepaid Expenses And Other Current Assets
PREPAID EXPENSES AND OTHER CURRENT ASSETS	4. PREPAID EXPENSES AND OTHER CURRENT ASSETS Prepaid expenses and other current assets total $1,180,000 and $937,000, at December 31, 2017 and 2016, respectively, and consist mainly of prepaid consulting agreement with D3M Licensing Group, advertising, prepaid insurance, prepaid slotting fees, and deposits on purchases.

PROPERTY AND EQUIPMENT

PROPERTY AND EQUIPMENT	12 Months Ended
	Dec. 31, 2017
Property, Plant and Equipment [Abstract]
PROPERTY AND EQUIPMENT	5. PROPERTY AND EQUIPMENT Property and equipment consist of the following at: December 31, December 31, 2017 2016 Furniture and equipment $ 341,159 $ 291,626 Less: accumulated depreciation (278,517 ) (258,093 ) Total $ 62,642 $ 33,533 Depreciation expense amounted to $20,425 and $16,951 during year ended December 31, 2017 and 2016, respectively.

ACCOUNTS PAYABLE AND ACCRUED EX

ACCOUNTS PAYABLE AND ACCRUED EXPENSES	12 Months Ended
	Dec. 31, 2017
Payables and Accruals [Abstract]
ACCOUNTS PAYABLE AND ACCRUED EXPENSES	6. ACCOUNTS PAYABLE AND ACCRUED EXPENSES Accounts payable and accrued expenses consist of the following at: December 31, December 31, 2017 2016 Accounts payable $ 3,003,086 $ 858,131 Accrued expenses 3,308,738 896,076 Total $ 6,311,824 $ 1,754,207

DEFERRED REVENUE AND OTHER CURR

DEFERRED REVENUE AND OTHER CURRENT LIABILITIES	12 Months Ended
	Dec. 31, 2017
Deferred Revenue And Other Current Liabilities
DEFERRED REVENUE AND OTHER CURRENT LIABILITIES	7. DEFERRED REVENUE AND OTHER CURRENT LIABILITIES Deferred revenue and other current liabilities consist of the following at: December 31, December 31, 2017 2016 Customer deposits $ — $ 201,652 State bottle bill liability 17,921 12,960 Total $ 17,921 $ 214,612

LINE OF CREDIT NOTE PAYABLE - R

LINE OF CREDIT NOTE PAYABLE - RELATED PARTIES	12 Months Ended
	Dec. 31, 2017
Debt Disclosure [Abstract]
LINE OF CREDIT NOTE PAYABLE - RELATED PARTIES	8. LINE OF CREDIT NOTE PAYABLE - RELATED PARTY Line of credit note payable - related party consists of the following as of: December 31, December 31, 2017 2016 Note Payable – line of credit In July 2010, the Company entered a line of credit note payable with a related party which carries interest of five percent per annum paid quarterly. The Company can borrow up to $9,500,000. The Company has pledged all its assets as security for the line of credit. The note matures in January 2020, at which time the principal amount is due. During April 2015, the Company issued $4,000,000 of convertible series D preferred series in exchange for cancellation of $4,000,000 of this line, reducing the amount to $4,500,000. During March 2017, the Company issued $1,000,000 of common stock in exchange for cancellation of $1,000,000 of this line, reducing the amount to $3,500,000. Long-term portion $ 3,500,000 $ 4,500,000

PREFERRED STOCK - RELATED PARTY

PREFERRED STOCK - RELATED PARTY	12 Months Ended
	Dec. 31, 2017
Equity [Abstract]
PREFERRED STOCK - RELATED PARTY	9. PREFERRED STOCK – RELATED PARTY On August 26, 2013, the Company entered into a securities purchase agreement (the “2013 Purchase Agreement”) with CDS Ventures of South Florida, LLC (“CDS”) and CD Financial, LLC (“CD”). CDS and CD are limited liability companies which are affiliates of Carl DeSantis, the Company’s principal shareholder. The Company issued 2,200 shares of its Series C Preferred Stock (the “Preferred C Shares”) in exchange for the conversion of a $550,000 short term loan from CDS and the conversion of $1,650,000 in indebtedness under the Company’s line of credit with CD (the “CD Line of Credit”). The Preferred C Shares are convertible into our common stock at the option of the holder thereof at a conversion price of $0.52 per share at any time until December 31, 2018, at which time they will automatically convert into shares of our common stock determined by dividing the liquidation preference of $1,000 per Preferred C Share by the conversion price then in effect. The conversion price is subject to adjustment in the event of stock dividends, stock splits and similar events. The Preferred C Shares accrue cumulative annual dividends at the rate of 6% per annum, payable by the issuance of additional Preferred C Shares. The holder of Preferred C Shares votes on an “as converted” basis, together with holders of common stock as a single class on all matters presented to shareholders for a vote, except as required by law. In April 2015, the Company issued 180 Preferred C Shares valued at $180,000 in settlement of $180,000 in accrued preferred C dividends. In October 2017, the Company issued 383 Preferred C Shares valued at $383,000 in settlement of $383,000 in accrued preferred C dividends. As of December 31, 2017, $83,000 of dividends has been accrued. The Preferred C Shares mature on December 31, 2018 and are redeemable only in exchange for shares of Company common stock. On April 16, 2015, the Company entered into an amendment to its existing Loan and Security Agreement (the “Amendment”) with CD an affiliate of CDS Ventures and Mr. DeSantis. Pursuant to the Amendment, the outstanding principal amount of the CD Line of Credit was reduced by $4.0 million, which amount was converted into 4,000 shares of a newly-designated Series D Preferred Stock (the “Preferred D Shares”). This related party was given a conversion price of $0.86 per common share, whereas other investors purchased common shares at $0.89 in the private placement, as discussed in note 12. The difference of $0.03 per share, which resulted in $139,535, was recorded as a dividend in accordance with ASC 470-20-35, subsequent measurement for debt with conversion and other options. The Preferred D Shares are convertible into our common stock at the option of the holder thereof at a conversion price of $0.86 per share until the earlier of the January 2, 2020 due date of our line of credit with CD Financial or such earlier date as the line of credit is satisfied (the “ Mandatory Redemption Date

RELATED PARTY TRANSACTIONS

RELATED PARTY TRANSACTIONS	12 Months Ended
	Dec. 31, 2017
Related Party Transactions [Abstract]
RELATED PARTY TRANSACTIONS	10. RELATED PARTY TRANSACTIONS The Company’s office is rented from a company affiliated with CD Financial, LLC which is controlled by one of our shareholders Carl DeSantis. Currently, the lease expires on October 2020 with monthly rent of $8,809. The rental fee is commensurate with other properties available in the market. Other related party transactions are discussed in notes 8, 9 and 12

STOCKHOLDERS' EQUITY

STOCKHOLDERS' EQUITY	12 Months Ended
	Dec. 31, 2017
Equity [Abstract]
STOCKHOLDERS' EQUITY	11. STOCKHOLDERS’ EQUITY Issuance of common stock pursuant to services performed In January 2017, the Company issued 47,126 shares of “ restricted In April 2016, the Company issued a total 250,000 “restricted” shares of its common stock as compensation pursuant to celebrity endorsement agreements at a fair value of $560,000, or $2.24 per share representing the closing stock price on that date. Issuance of common stock pursuant to private placement Between January 1, 2017 and March 2017, the Company issued a total of 3,333,329 shares of common stock at $3.00 per share for net proceeds of approximately $10 million to 12 accredited investors. In January 2017, the Company issued 333,333 unregistered common shares upon the conversion of $1,000,000 of the line of credit not payable debt valued at $3.00 per share. In December 2016, the Company issued a total of 1,333,333 shares of common stock at $3.00 per share for net proceeds of $4.0 million. These shares were issued to existing shareholders of record. Issuance of common stock pursuant to exercise of stock options During the year ended December 31, 2017, the Company issued an aggregate of 1,940,895 shares of its common stock pursuant to the exercise of stock options granted under the Company’s 2006 Stock Incentive Plan. The Company received aggregate proceeds of $946,000 for options exercised for cash, with the balance of the options having been exercised on a “cashless” basis. During the year ended December 31, 2016, the Company issued an aggregate of 36,071 shares of its common stock pursuant to the exercise of stock options granted under the Company’s 2006 Stock Incentive Plan. The Company recorded $5,326 for options exercised, of which $5,300 was for options that were exercised for cash, with the balance of the options being exercised on a “cashless” basis. Issuance of preferred stock pursuant to private placement Refer to note 10 for discussion on preferred stock issuances.

INCOME TAXES

INCOME TAXES	12 Months Ended
	Dec. 31, 2017
Income Tax Disclosure [Abstract]
INCOME TAXES	12. INCOME TAXES Due to recurring losses for the years ended December 31, 2017 and 2016, the Company’s net tax provision was zero. The difference between the effective income tax rate and the applicable statutory federal income tax rate is summarized as follows: 2017 2016 Statutory federal rate (35.0 )% (35.0 )% State income tax rate, net of federal benefit (3.5 )% (3.5 )% Permanent differences, including stock based compensation 5.9 % 25.5 % Change in valuation allowance 23.1 % 13.0 % Difference in foreign tax rates 9.5 % 0.0 % Effective tax rate 0.0 % 0.0 % At December 31, 2017 and 2016, the Company’s deferred tax assets were as follows: Deferred Tax Liability 2017 2016 Property and equipment (7,000 ) — Total deferred tax liability (7,000 0.0 Deferred Tax Assets 2017 2016 Federal and state net operating loss carry forward 11,767,000 17,248,000 Foreign net operating loss carry forward 1,455,000 — Other temporary differences 39,000 — Total deferred tax asset 13,261,000 17,248,000 Net deferred tax asset 13,254,000 17,248,000 Less valuation allowance (13,254,000 ) (17,268,000 ) $ — $ — The Company’s valuation allowance decreased by $3,994,000 and $1,219,000 during 2017 and 2016 respectively. Total net operating loss carry forwards at December 31, 2017 were approximately $46.4 million. The losses, if unused, expire through 2037. During the year ended December 31, 2017 the Company began operations in China and Hong Kong. China has corporate tax rate of 25% with net operating loss carry forwards expiring after 5 years. The Company had $5.7 million of net operating loss carry forwards in China as of December 31, 2017. Hong Kong has a corporate tax rate of 17% with net operating loss carry forwards that don’t expire. The Company had $237,000 of net operating loss carry forwards in Hong Kong as of December 31, 2017. The Company’s net operating loss carry forwards may be limited due to ownership changes pursuant to Internal Revenue Code section 382. Effective December 22, 2017 a new tax bill was signed into law that reduced the federal income tax rate for corporations from 35% to 21%. The new bill reduced the blended tax rate for the Company from 38.5% to 25.4%. The change in blended tax rate reduced the 2017 net operating loss carry forward deferred tax assets by approximately $6.1 million.

STOCK-BASED COMPENSATION

STOCK-BASED COMPENSATION	12 Months Ended
	Dec. 31, 2017
Disclosure of Compensation Related Costs, Share-based Payments [Abstract]
STOCK-BASED COMPENSATION	13. STOCK-BASED COMPENSATION The Company adopted an Incentive Stock Plan on January 18, 2007. This plan is intended to provide incentives which will attract and retain highly competent persons at all levels as employees of the Company, as well as independent contractors providing consulting or advisory services to the Company, by providing them opportunities to acquire the Company’s common stock or to receive monetary payments based on the value of such shares pursuant to Awards issued. While the plan terminates 10 years after the adoption date, issued options have their own schedule of termination. During 2013, the majority of the shareholders approved to increase the total available shares in the plan from 2.5 million to 3.5 million shares of common stock. During May 2014, the majority of the shareholders approved to increase the total available shares in the plan from 3.5 million to 4.25 million shares of common stock, during February 2015, the majority of the shareholders approved to increase the total available shares in the plan from 4.25 million to 4.6 million shares of common stock and during April 2015, the majority of the shareholders approved to increase the total available shares in the plan from 4.6 million to 5.1 million shares of common stock. Until 2017, options to acquire shares of common stock may be granted at no less than fair market value on the date of grant. Upon exercise, shares of new common stock are issued by the Company. The Company adopted the 2015 Stock Incentive Plan on April 30, 2015. This plan is intended to provide incentives which will attract and retain highly competent persons at all levels as employees of the Company, as well as independent contractors providing consulting or advisory services to the Company, by providing them opportunities to acquire the Company’s common stock or to receive monetary payments based on the value of such shares pursuant to Awards issued. The 2015 Plan permits the grant of options and shares for up to 5,000,000 shares. In addition, there is a provision for an annual increase of 15% to the shares included under the plan, with the shares to be added on the first day of each calendar year, beginning on January 1, 2016. The Company has issued options to purchase approximately 5.6 million shares at an average price of $1.04 with a fair value of $7.3 million. For the year ended December 31, 2017 and 2016, the Company issued options to purchase 1.2 million and 1.3 million shares. For the year ended December 31, 2017 and 2016, the Company recognized an expense of approximately $2.2 million and $1.6 million, respectively, of non-cash compensation expense (included in General and Administrative expense in the accompanying Consolidated Statement of Operations) determined by application of a Black Scholes option pricing model with the following inputs: exercise price, dividend yields, risk-free interest rate, and expected annual volatility. As of December 31, 2017, the Company had approximately $3,699,000 of unrecognized pre-tax non-cash compensation expense, which the Company expects to recognize, based on a weighted-average period of 3 years. The Company used straight-line amortization of compensation expense over the two to three-year requisite service or vesting period of the grant. There are options to purchase approximately 4.6 million shares that have vested, of which 2,007,221 shares were exercised as of December 31, 2017. The Company uses the Black-Scholes option-pricing model to estimate the fair value of its stock option awards and warrant issuances. The calculation of the fair value of the awards using the Black - Scholes option-pricing model is affected by the Company’s stock price on the date of grant as well as assumptions regarding the following: Year ended December 31, 2017 2016 Expected volatility 113% -140 % 132% - 159 % Expected term 4 Years 4 Years Risk-free interest rate 1.33% - 1.84 % 1.23%-1.61 % Forfeiture Rate 0.00 % 0.00 % Expected dividend yield 0.00 % 0.00 % The expected volatility was determined with reference to the historical volatility of the Company’s stock. The Company uses historical data to estimate option exercise and employee termination within the valuation model. The expected term of options granted represents the period of time that options granted are expected to be outstanding. The risk-free interest rate for periods within the contractual life of the option is based on the U.S. Treasury rate in effect at the time of grant. A summary of the status of the Company’s outstanding stock options as of December 31, 2017 and changes during the period ending on that date is as follows: Weighted Weighted Average Aggregate Average Shares Exercise Fair Intrinsic Remaining (000’s) Price Value Value Term (Yrs) Options At December 31, 2015 4,634 $ 0.81 $ 0.41 $ 5,300 5.49 Granted 1,327 2.01 0.33 Exercised (40 ) 0.42 Forfeiture and cancelled (285 ) 1.81 0.38 At December 31, 2016 5,636 $ 1.04 $ 0.41 $ 7,317 5.06 Granted 1,190 3.82 Exercised (2,007 ) 0.82 Forfeiture and cancelled (217 ) 1.77 At December 31, 2017 4,602 1.82 $ 12,476 4.23 Exercisable at December 31, 2017 3,250 1.09 3.65 The following table summarizes information about employee stock options outstanding at December 31, 2017: Outstanding Options Vested Options Number Number Outstanding Weighted Weighted Exercisable Weighted Weighted Range of at Averaged Averaged at Averaged Averaged Exercise December 31, Remaining Exercise December 31, Exercise Remaining Price 2017 (000’s) Life Price 2017 (000’s) Price Life $0.20 - $0.53 1,135 3.48 $ 0.26 1,135 $ 0.26 3.48 $0.65 - $1.80 1,062 2.44 $ 0.86 1,016 $ 0.85 2.40 $1.83 - $2.84 1,228 4.64 $ 2.07 783 $ 2.09 4.45 $3.20 - $6.20 1,169 6.17 $ 3.90 309 3.86 6.38 $7.20 - $22.00 8 1.88 $ 10.36 8 $ 10.36 1.88 Outstanding options 4,602 4.23 $ 1.82 3,251 $ 1.09 3.65

COMMITMENTS AND CONTINGENCIES

COMMITMENTS AND CONTINGENCIES	12 Months Ended
	Dec. 31, 2017
Commitments and Contingencies Disclosure [Abstract]
COMMITMENTS AND CONTINGENCIES	14. COMMITMENTS AND CONTINGENCIES On February 22, 2017, we were served with a summons and complaint with respect to a breach of contract action filed in Superior Court of the State of California, Los Angeles County, by Statewide Beverage Company, Inc. (“ Statewide cause cause cause cause cause In addition to the foregoing, from time to time, we may become party to litigation or other legal proceedings that we consider to be a part of the ordinary course of our business. The Company has entered into distribution agreements with liquidated damages in case the Company cancels the distribution agreements without cause. Cause has been defined in various ways. It is management’s belief that no such agreement has created any liability as of December 31, 2017. The Company entered into an office lease with a related party (see note 10) effective October 2015. The monthly rent amounts to $8,809 per month and the lease terminates in October 2020. Future annual minimum payments required under operating lease obligations at December 31, 2017 are as follows: Future Minimum Lease Payments Year ending December 31, 2018 $ 116,720 2019 120,078 2020 102,455 Total $ 339,253

SUBSEQUENT EVENTS

SUBSEQUENT EVENTS	12 Months Ended
	Dec. 31, 2017
Subsequent Events [Abstract]
SUBSEQUENT EVENTS	15. SUBSEQUENT EVENTS Between January 1, 2018 and March 8, 2018, the Company issued an aggregate of 269,444 shares of its common stock pursuant to the exercise of stock options granted under the Company’s 2006 Stock Incentive Plan. The Company recorded $11,000 for options exercised.

BASIS OF PRESENTATION AND SUM23

BASIS OF PRESENTATION AND SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES (Policies)	12 Months Ended
	Dec. 31, 2017
Accounting Policies [Abstract]
Consolidation Policy	Consolidation Policy
Significant Estimates	Significant Estimates
Segment Reporting	Segment Reporting Disclosed About Segments of an Enterprise and Related Information.) Our chief operating decision-maker is considered to be our Chief Executive Officer (CEO). The CEO reviews financial information presented on a consolidated basis for purposes of making operating decisions and assessing financial performance. The financial information reviewed by the CEO is identical to the information presented in the accompanying consolidated statement of operations. Therefore, the Company has determined that it operates in a single operating segment. For the years ended December 31, 2017 and 2016 all material assets and revenues of the Company were in the United States except as disclosed in Note 2.
Concentrations of Risk	Concentrations of Risk The Company uses single supplier relationships for its raw materials purchases and filling capacity, which potentially subjects the Company to a concentration of business risk. If these suppliers had operational problems or ceased making product available to the Company, operations could be adversely affected. Financial instruments that potentially subject the Company to concentrations of credit risk consist primarily of cash and cash equivalents and accounts receivable. The Company places its cash and cash equivalents with high-quality financial institutions. At times, balances in the Company’s cash accounts may exceed the Federal Deposit Insurance Corporation limit. At December 31, 2017, the Company had approximately $14 million in excess of the Federal Deposit Insurance Corporation limit. At December 31, 2017 and 2016, the Company had the following 10 percent or greater concentrations of revenue with its customers: 2017 2016 A* 29.7 % 36.8 % All other 70.3 % 63.2 % Total 100.0 % 100.0 % At December 31, 2017 and 2016, the Company had the following 10 percent or greater concentrations of accounts receivable with its customers: 2017 2016 A* 48 % 53.8 % B 4.2 % 11.5 % All other 47.8 % 34.7 % Total 100.0 % 100.0 % *Revenues and receivables from customer A are derived from a customer located in Sweden. Revenues from all other customers were mainly derived from the United States.
Cash Equivalents	Cash Equivalents
Accounts Receivable	Accounts Receivable
Inventories	Inventories
Property and Equipment	Property and Equipment
Impairment of Long-Lived Assets	Impairment of Long-Lived Assets
Revenue Recognition	Revenue Recognition
Deferred Revenue	Deferred Revenue
Advertising Costs	Advertising Costs
Research and Development	Research and Development
Foreign Currency Translation	Foreign Currency Translation —
Fair Value of Financial Instruments	Fair Value of Financial Instruments
Fair Value Measurements	Fair Value Measurements Level 1: Observable inputs such as quoted market prices in active markets for identical assets or liabilities. Level 2: Observable market-based inputs or unobservable inputs that are corroborated by market data. Level 3: Unobservable inputs for which there is little or no market data, which require the use of the reporting entity’s own assumptions. Other than these noted previously, the Company did not have any other assets or liabilities measured at fair value at December 31, 2017 and December 31, 2016.
Income Taxes	Income Taxes — Accounting for Uncertain Income Tax Positions. Tax positions taken are not offset or aggregated with other positions. Tax positions that meet the more-likely-than-not recognition threshold are measured as the largest amount of tax benefit that is more than 50 percent likely of being realized upon settlement with the applicable taxing authority. The portion of the benefits associated with tax positions taken that exceeds the amount measured as described above should be reflected as a liability for uncertain tax benefits in the accompanying balance sheet along with any associated interest and penalties that would be payable to the taxing authorities upon examination. The Company believes its tax positions are all highly certain of being upheld upon examination. As such, the Company has not recorded a liability for uncertain tax benefits. The Company has adopted ASC 740-10-25 Definition of Settlement, The Company’s tax returns for tax years in 2014 through 2017 remain subject to potential examination by the taxing authorities.
Earnings per Share	Earnings per Share
Share-Based Payments	Share-Based Payments
Cost of Sales	Cost of Sales
Operating Expenses	Operating Expenses
Shipping and Handling Costs	Shipping and Handling Costs
Recent Accounting Pronouncements	Recent Accounting Pronouncements The Company adopts all applicable, new accounting pronouncements as of the specified effective dates. In August 2015, the FASB issued ASU 2015-14, Revenue from Contracts with Customers (Topic 606): Deferral of the Effective Date, which deferred the effective date of ASU 2014-09 for all entities by one year. This update is effective for public business entities for annual reporting periods beginning after December 15, 2017, including interim periods within those reporting periods. Earlier application was permitted only as of annual reporting periods beginning after December 15, 2016, including interim reporting periods within that reporting period. ASU 2014-09 was to become effective for us beginning January 2017; however, ASU 2015-14 deferred our effective date until January 2018, which is when we plan to adopt this standard. The ASU permits two methods of adoption: retrospectively to each prior reporting period presented (full retrospective method), or retrospectively with the cumulative effect of initially applying the guidance recognized at the date of initial application (the modified retrospective method). The ASU also requires expanded disclosures relating to the nature, amount, timing, and uncertainty of revenue and cash flows arising from contracts with customers. Additionally, qualitative and quantitative disclosures are required for customer contracts, significant judgments and changes in judgments, and assets recognized from the costs to obtain or fulfill a contract. We have completed the process of evaluating the effect of the adoption and determined there were no changes required to our reported revenues as a result of the adoption. The majority of our revenue arrangements generally consist of a single performance obligation to transfer promised goods (sales of beverages to customers). Based on our evaluation process and review of our contracts with customers, the timing and amount of revenue recognized based on ASU 2015-14 is consistent with our revenue recognition policy under previous guidance. We adopted the new standard effective January 1, 2018, using the modified retrospective approach, and will expand our consolidated financial statement disclosures in order to comply with the ASU. We have determined the adoption of ASU 2015-14 will not have a material impact on our results of operations, cash flows, or financial position. In April 2015, the FASB issued ASU No. 2015-03, Simplifying the Presentation of Debt Issuance Costs In February 2016, the FASB issued ASU No. 2016-02, Leases (Topic 842). The new standard establishes a right-of-use (“ROU”) model that requires a lessee to record a ROU asset and a lease liability on the balance sheet for all leases with terms longer than 12 months. Leases will be classified as either finance or operating, with classification affecting the pattern of expense recognition in the income statement. The new standard is effective for fiscal years beginning after December 15, 2018, including interim periods within those fiscal years. A modified retrospective transition approach is required for lessees for capital and operating leases existing at, or entered into after, the beginning of the earliest comparative period presented in the financial statements, with certain practical expedients available. The Company does not expect that the adoption will have a material impact on its consolidated financial statements. In August 2016, the FASB issued ASU No. 2016-15, Classification of Certain Cash Receipts and Cash Payments. ASU 2016-15 clarifies the presentation and classification of certain cash receipts and cash payments in the statement of cash flows. This ASU is effective for public business entities for fiscal years, and interim periods within those years, beginning after December 15, 2017. Early adoption is permitted. The Company is currently assessing the potential impact of ASU 2016-15 on its financial statements and related disclosures. In October 2016, the FASB issued ASU No. 2016-16—Income Taxes (Topic 740): Intra-Entity Transfers of Assets Other Than Inventory. This ASU improves the accounting for the income tax consequences of intra-entity transfers of assets other than inventory. This ASU is effective for fiscal years and interim periods within those years beginning after December 15, 2017. Early adoption is permitted. The Company does not anticipate that the adoption of this ASU to have a significant impact on its consolidated financial statements. In November 2016, the FASB issued Accounting Standards Update 2016-18 (ASU 2016-18), Statement of Cash Flows: Restricted Cash. This ASU provides guidance on the classification of restricted cash in the statement of cash flows. The amendments in this ASU are effective for interim and annual periods beginning after December 15, 2017. Early adoption is permitted. The amendments in the ASU should be adopted on a retrospective basis. The Company does not expect that adoption of this ASU to have a material effect on its consolidated financial statements. In May 2017, FASB issued Accounting Standards Update 2017-09; Compensation—Stock Compensation (Topic 718): Scope of Modification Accounting. The amendments in this ASU amends the scope of modification accounting for share-based payment arrangements, provides guidance on the types of changes to the terms or conditions of share-based payment awards an entity is required to apply modification accounting under ASC 718. The amendments in this ASU are effective for interim and annual periods beginning after December 15, 2017. Early adoption is permitted. We do not expect the adoption of this ASU to have a material effect on our consolidated financial statements. In July 2017, FASB issued Accounting Standards Update 2017-11; Earnings Per Share (Topic 260); Distinguishing Liabilities from Equity (Topic 480): Derivatives and Hedging (Topic 815): (Part I) Accounting for Certain Financial Instruments with Down Round Features, (Part II) Replacement of the Indefinite Deferral for Mandatorily Redeemable Financial Instruments of Certain Non public Entities and Certain Mandatorily Redeemable Non controlling Interests with a Scope Exception. The guidance is intended to reduce the complexity associated with issuers’ accounting for certain financial instruments with characteristics of liabilities and equity. Specifically, a down round feature (as defined) would no longer cause a freestanding equity-linked financial instrument (or an embedded conversion option) to be accounted for as a derivative liability at fair value with changes in fair value recognized in current earnings. The amendments in this ASU are effective for interim and annual periods beginning after December 15, 2018. Early adoption is permitted. We do not expect the adoption of this ASU to have a material effect on our consolidated financial statements. In August 2015, the FASB issued ASU No. 2015-15, Presentation and Subsequent Measurement of Debt Issuance Costs Associated with Line-of-Credit Arrangements (Amendments to SEC Paragraphs Pursuant to Staff Announcement at June 18, 2015 EITF Meeting) All new accounting pronouncements issued but not yet effective are not expected to have a material impact on our results of operations, cash flows or financial position with the exception of the updated previously disclosed above, there have been no new accounting pronouncements not yet effective that have significance to our consolidated financial statements.
Liquidity	Liquidity Our current operating plan for the next twelve (12) months plans on a sufficient financial condition and we do not contemplate obtaining additional financing. However, if our sales volumes do not meet our projections, expenses exceed our expectations, our plans change, we may be unable to generate enough cash flow from operations to cover our working capital requirements. In such case, we may be required to adjust our business plan, by reducing marketing and other expenses or seek additional financing. There can be no assurance that such financing, if required, will be available on commercially reasonable terms if at all.

BASIS OF PRESENTATION AND SUM24

BASIS OF PRESENTATION AND SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES (Tables)	12 Months Ended
	Dec. 31, 2017
Accounting Policies [Abstract]
Schedule of revenue & accounts receivable with customers	At December 31, 2017 and 2016, the Company had the following 10 percent or greater concentrations of revenue with its customers: 2017 2016 A* 29.7 % 36.8 % All other 70.3 % 63.2 % Total 100.0 % 100.0 % At December 31, 2017 and 2016, the Company had the following 10 percent or greater concentrations of accounts receivable with its customers: 2017 2016 A* 48 % 53.8 % B 4.2 % 11.5 % All other 47.8 % 34.7 % Total 100.0 % 100.0 % *Revenues and receivables from customer A are derived from a customer located in Sweden. Revenues from all other customers were mainly derived from the United States.

INVENTORIES (Tables)

INVENTORIES (Tables)	12 Months Ended
	Dec. 31, 2017
Inventory Disclosure [Abstract]
Schedule of inventories	Inventories consist of the following at: December 31, December 31, 2017 2016 Finished goods $ 4,137,239 $ 2,142,032 Raw Materials 1,204,560 270,143 Less: Inventory write down (36,294 ) (200,805 ) Inventories, net $ 5,305,505 $ 2,211,370

PROPERTY AND EQUIPMENT (Tables)

PROPERTY AND EQUIPMENT (Tables)	12 Months Ended
	Dec. 31, 2017
Property, Plant and Equipment [Abstract]
Schedule of property and equipment	Property and equipment consist of the following at: December 31, December 31, 2017 2016 Furniture and equipment $ 341,159 $ 291,626 Less: accumulated depreciation (278,517 ) (258,093 ) Total $ 62,642 $ 33,533

ACCOUNTS PAYABLE AND ACCRUED 27

ACCOUNTS PAYABLE AND ACCRUED EXPENSES (Tables)	12 Months Ended
	Dec. 31, 2017
Payables and Accruals [Abstract]
Schedule of accounts payable and accrued expenses	Accounts payable and accrued expenses consist of the following at: December 31, December 31, 2017 2016 Accounts payable $ 3,003,086 $ 858,131 Accrued expenses 3,308,738 896,076 Total $ 6,311,824 $ 1,754,207

DEFERRED REVENUE AND OTHER CU28

DEFERRED REVENUE AND OTHER CURRENT LIABILITIES (Tables)	12 Months Ended
	Dec. 31, 2016
Deferred Revenue and Credits, Current [Abstract]
Schedule of deferred revenue and other current liabilities	Deferred revenue and other current liabilities consist of the following at: December 31, December 31, 2017 2016 Customer deposits $ — $ 201,652 State bottle bill liability 17,921 12,960 Total $ 17,921 $ 214,612

LINE OF CREDIT NOTE PAYABLE -29

LINE OF CREDIT NOTE PAYABLE - RELATED PARTY (Tables)	12 Months Ended
	Dec. 31, 2017
Line of Credit Facility [Abstract]
Schedule of line of credit note payable - related parties	Line of credit note payable - related party consists of the following as of: December 31, December 31, 2017 2016 Note Payable – line of credit In July 2010, the Company entered a line of credit note payable with a related party which carries interest of five percent per annum paid quarterly. The Company can borrow up to $9,500,000. The Company has pledged all its assets as security for the line of credit. The note matures in January 2020, at which time the principal amount is due. During April 2015, the Company issued $4,000,000 of convertible series D preferred series in exchange for cancellation of $4,000,000 of this line, reducing the amount to $4,500,000. During March 2017, the Company issued $1,000,000 of common stock in exchange for cancellation of $1,000,000 of this line, reducing the amount to $3,500,000. Long-term portion $ 3,500,000 $ 4,500,000

INCOME TAXES (Tables)

INCOME TAXES (Tables)	12 Months Ended
	Dec. 31, 2017
Income Tax Disclosure [Abstract]
Schedule of statutory federal income tax rate	The difference between the effective income tax rate and the applicable statutory federal income tax rate is summarized as follows: 2017 2016 Statutory federal rate (35.0 )% (35.0 )% State income tax rate, net of federal benefit (3.5 )% (3.5 )% Permanent differences, including stock based compensation 5.9 % 25.5 % Change in valuation allowance 23.1 % 13.0 % Difference in foreign tax rates 9.5 % 0.0 % Effective tax rate 0.0 % 0.0 %
Schedule of deferred tax assets	At December 31, 2017 and 2016, the Company’s deferred tax assets were as follows: Deferred Tax Liability 2017 2016 Property and equipment (7,000 ) — Total deferred tax liability (7,000 0.0 Deferred Tax Assets 2017 2016 Federal and state net operating loss carry forward 11,767,000 17,248,000 Foreign net operating loss carry forward 1,455,000 — Other temporary differences 39,000 — Total deferred tax asset 13,261,000 17,248,000 Net deferred tax asset 13,254,000 17,248,000 Less valuation allowance (13,254,000 ) (17,268,000 ) $ — $ —

STOCK-BASED COMPENSATION (Table

STOCK-BASED COMPENSATION (Tables)	12 Months Ended
	Dec. 31, 2017
Disclosure of Compensation Related Costs, Share-based Payments [Abstract]
Schedule of black - scholes option-pricing model valuation assumption	The calculation of the fair value of the awards using the Black - Scholes option-pricing model is affected by the Company’s stock price on the date of grant as well as assumptions regarding the following: Year ended December 31, 2017 2016 Expected volatility 113% -140 % 132% - 159 % Expected term 4 Years 4 Years Risk-free interest rate 1.33% - 1.84 % 1.23%-1.61 % Forfeiture Rate 0.00 % 0.00 % Expected dividend yield 0.00 % 0.00 %
Schedule of outstanding stock options	A summary of the status of the Company’s outstanding stock options as of December 31, 2017 and changes during the period ending on that date is as follows: Weighted Weighted Average Aggregate Average Shares Exercise Fair Intrinsic Remaining (000’s) Price Value Value Term (Yrs) Options At December 31, 2015 4,634 $ 0.81 $ 0.41 $ 5,300 5.49 Granted 1,327 2.01 0.33 Exercised (40 ) 0.42 Forfeiture and cancelled (285 ) 1.81 0.38 At December 31, 2016 5,636 $ 1.04 $ 0.41 $ 7,317 5.06 Granted 1,190 3.82 Exercised (2,007 ) 0.82 Forfeiture and cancelled (217 ) 1.77 At December 31, 2017 4,602 1.82 $ 12,476 4.23 Exercisable at December 31, 2017 3,250 1.09 3.65
Schedule of employee stock options outstanding	The following table summarizes information about employee stock options outstanding at December 31, 2017: Outstanding Options Vested Options Number Number Outstanding Weighted Weighted Exercisable Weighted Weighted Range of at Averaged Averaged at Averaged Averaged Exercise December 31, Remaining Exercise December 31, Exercise Remaining Price 2017 (000’s) Life Price 2017 (000’s) Price Life $0.20 - $0.53 1,135 3.48 $ 0.26 1,135 $ 0.26 3.48 $0.65 - $1.80 1,062 2.44 $ 0.86 1,016 $ 0.85 2.40 $1.83 - $2.84 1,228 4.64 $ 2.07 783 $ 2.09 4.45 $3.20 - $6.20 1,169 6.17 $ 3.90 309 3.86 6.38 $7.20 - $22.00 8 1.88 $ 10.36 8 $ 10.36 1.88 Outstanding options 4,602 4.23 $ 1.82 3,251 $ 1.09 3.65

COMMITMENTS AND CONTINGENCIES (

COMMITMENTS AND CONTINGENCIES (Tables)	12 Months Ended
	Dec. 31, 2017
Commitments and Contingencies Disclosure [Abstract]
Schedule of future annual minimum payments	Future annual minimum payments required under operating lease obligations at December 31, 2017 are as follows: Future Minimum Lease Payments Year ending December 31, 2018 $ 116,720 2019 120,078 2020 102,455 Total $ 339,253

BASIS OF PRESENTATION AND SUM33

BASIS OF PRESENTATION AND SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES (Details) - 10% or Greater Revenue [Member]		12 Months Ended
		Dec. 31, 2017	Dec. 31, 2016
Concentration Risk [Line Items]
Total		100.00%	100.00%
Customer A [Member]
Concentration Risk [Line Items]
Total	[1]	29.70%	36.80%
All Other [Member]
Concentration Risk [Line Items]
Total		70.30%	63.20%
[1]	Revenues and receivables from customer A are derived from a customer located in Sweden. Revenues from all other customers were mainly derived from the United States.

BASIS OF PRESENTATION AND SUM34

BASIS OF PRESENTATION AND SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES (Details 1) - 10% or Accounts Receivable [Member]		12 Months Ended
		Dec. 31, 2017	Dec. 31, 2016
Concentration Risk [Line Items]
Total		100.00%	100.00%
Customer A [Member]
Concentration Risk [Line Items]
Total	[1]	48.00%	53.80%
Customer B [Member]
Concentration Risk [Line Items]
Total		4.20%	11.50%
All Other [Member]
Concentration Risk [Line Items]
Total		47.80%	34.70%
[1]	Revenues and receivables from customer A are derived from a customer located in Sweden. Revenues from all other customers were mainly derived from the United States.

BASIS OF PRESENTATION AND SUM35

BASIS OF PRESENTATION AND SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES (Details Narrative) - USD ($)	1 Months Ended	3 Months Ended	12 Months Ended
	Apr. 30, 2015	Mar. 14, 2017	Dec. 31, 2017	Dec. 31, 2016
Amount excess of FDIC limit			$ 14,000,000
Allowance for doubtful accounts			33,100	$ 72,300
Inventory reserve			36,294	200,805
Advertising expense			6,800,000	4,300,000
Research and development expense			210,000	90,000
Foreign currency translation loss			39,978	0
Freight expense			$ 3,300,000	2,000,000
Number of options outstanding			4,600,000
Exercise price of awards (in dollars per share)			$ 1.82
Accumulated deficit			$ (61,960,910)	(53,354,332)
Net (loss) available to common stockholders			(8,606,578)	(3,433,769)
Net cash used in operating activities			$ (8,418,125)	$ (2,363,412)
Private Placement [Member] | 13 Accredited Investors [Member]
Number of shares issued, value		$ 15,000,000
Number of shares issued		4,833,329
Shares issued price (in dollars per share)		$ 3
Stock Incentive Plan 2015 [Member]
Number of shares authorized	5,000,000
Description of plan terms	Provision for an annual increase of 15% to the shares included under the plan, with the shares to be added on the first day of each calendar year, beginning on January 1, 2016.
6% Series C Preferred Stock [Member]
Conversion price (in dollars per share)			$ 0.52
Number of preferred stock warrants outstanding			5,300,000
5% Series D Preferred Stock [Member]
Conversion price (in dollars per share)			$ 0.86
Number of preferred stock warrants outstanding			4,700,000
Minimum [Member]
Useful life			3 years
Maximum [Member]
Useful life			7 years

INVENTORIES (Details)

INVENTORIES (Details) - USD ($)	Dec. 31, 2017	Dec. 31, 2016
Inventory Disclosure [Abstract]
Finished goods	$ 4,137,239	$ 2,142,032
Raw Materials	1,204,560	270,143
Less: Inventory write down	(36,294)	(200,805)
Inventories, net	$ 5,305,505	$ 2,211,370

PREPAID EXPENSES AND OTHER CU37

PREPAID EXPENSES AND OTHER CURRENT ASSETS (Details Narrative) - USD ($)	Dec. 31, 2017	Dec. 31, 2016
Prepaid Consulting Agreement [Member] | D3M Licensing Group [Member]
Prepaid expenses and other current assets	$ 1,180,000	$ 937,000

PROPERTY AND EQUIPMENT (Details

PROPERTY AND EQUIPMENT (Details) - USD ($)	Dec. 31, 2017	Dec. 31, 2016
Property, Plant and Equipment [Line Items]
Less: accumulated depreciation	$ (278,517)	$ (258,093)
Total	62,642	33,533
Furniture and Equipment [Member}
Property, Plant and Equipment [Line Items]
Property, plant and equipment, gross	$ 341,159	$ 291,626

PROPERTY AND EQUIPMENT (Detai39

PROPERTY AND EQUIPMENT (Details Narrative) - USD ($)	12 Months Ended
	Dec. 31, 2017	Dec. 31, 2016
Property, Plant and Equipment [Abstract]
Depreciation expense	$ 20,425	$ 16,951

ACCOUNTS PAYABLE AND ACCRUED 40

ACCOUNTS PAYABLE AND ACCRUED EXPENSES (Details) - USD ($)	Dec. 31, 2017	Dec. 31, 2016
Payables and Accruals [Abstract]
Accounts payable	$ 3,003,086	$ 858,131
Accrued expenses	3,308,738	896,076
Total	$ 6,311,824	$ 1,754,207

DEFERRED REVENUE AND OTHER CU41

DEFERRED REVENUE AND OTHER CURRENT LIABILITIES (Details) - USD ($)	Dec. 31, 2017	Dec. 31, 2016
Deferred Revenue and Credits, Current [Abstract]
Customer deposits		$ 201,652
State bottle bill liability	17,921	12,960
Total	$ 17,921	$ 214,612

LINE OF CREDIT NOTE PAYABLE -42

LINE OF CREDIT NOTE PAYABLE - RELATED PARTY (Details) - USD ($)	1 Months Ended
	Mar. 31, 2017	Jan. 31, 2017	Apr. 30, 2015	Jul. 31, 2010	Dec. 31, 2017	Dec. 31, 2016
Long-term portion					$ 3,500,000	$ 4,500,000
Carl DeSantis [Member] | CD Financial, LLC [Member]
Number of shares issued upon debt cancellation		333,333
5% Note Payable - Line of Credit [Member] | Carl DeSantis [Member] | CD Financial, LLC [Member]
Long-term portion					$ 3,500,000	$ 4,500,000
Maximum borrowing capacity				$ 9,500,000
Debt maturity date				Jan. 2, 2020
5% Note Payable - Line of Credit [Member] | Carl DeSantis [Member] | CD Financial, LLC [Member] | 5% Series D Preferred Stock [Member]
Number of shares issued upon debt cancellation	1,000,000		4,000,000
Debt cancelled amount	$ 1,000,000		$ 4,000,000

PREFERRED STOCK - RELATED PAR43

PREFERRED STOCK - RELATED PARTY (Details Narrative) - USD ($)	Apr. 16, 2015	Aug. 26, 2013	Oct. 31, 2017	Jan. 31, 2017	Apr. 30, 2015	Dec. 31, 2017	Dec. 31, 2016
Value of shares issued upon accrued dividend						$ 383,000
Accrued dividend						$ 133,883	$ 353,666
Share price (in dollars per share)						$ 1.82
6% Series C Preferred Stock [Member]
Conversion price (in dollars per share)						0.52
5% Series D Preferred Stock [Member]
Conversion price (in dollars per share)						$ 0.86
Carl DeSantis [Member] | CD Financial, LLC [Member]
Number of shares issued upon debt conversion				333,333
Original debt conversion amount				$ 1,000,000
Conversion price (in dollars per share)				$ 3
Securities Purchase Agreement [Member] | Carl DeSantis [Member] | CDS Ventures of South Florida, LLC & CD Financial, LLC [Member] | 6% Series C Preferred Stock [Member]
Number of shares issued upon debt conversion		2,200
Conversion price (in dollars per share)		$ 0.52
Liquidation preference (in dollars per share)		$ 1,000
Securities Purchase Agreement [Member] | Carl DeSantis [Member] | CDS Ventures of South Florida, LLC [Member] | Short Term Loan [Member]
Original debt conversion amount		$ 550,000
Securities Purchase Agreement [Member] | Carl DeSantis [Member] | CDS Ventures of South Florida, LLC [Member] | 6% Series C Preferred Stock [Member]
Number of shares issued upon accrued dividend			383		180
Value of shares issued upon accrued dividend			$ 383,000		$ 180,000
Accrued dividend						$ 83,000
Preferred stock redemption date						Dec. 31, 2018
Securities Purchase Agreement [Member] | Carl DeSantis [Member] | CD Financial, LLC [Member] | 5% Note Payable - Line of Credit [Member]
Original debt conversion amount		$ 1,650,000
Amendment Loan and Security Agreement [Member] | Carl DeSantis [Member] | CD Financial, LLC [Member] | 5% Note Payable - Line of Credit [Member]
Line of credit reduction borrowing capacity	$ 4,000,000
Amendment Loan and Security Agreement [Member] | Carl DeSantis [Member] | CD Financial, LLC [Member] | 5% Series D Preferred Stock [Member]
Number of shares issued upon debt conversion	4,000
Conversion price (in dollars per share)	$ 0.86
Liquidation preference (in dollars per share)	$ 1,000
Accrued dividend	$ 139,535					$ 51,000
Preferred stock redemption date	Jan. 2, 2020
Share price (in dollars per share)	$ 0.89
Dividend payable (in dollars per share)	$ 0.03
Preferred stock redemption price, percent	104.00%

RELATED PARTY TRANSACTIONS (Det

RELATED PARTY TRANSACTIONS (Details Narrative) - CD Financial, LLC [Member] - Carl DeSantis [Member] - Office [Member]	12 Months Ended
	Dec. 31, 2017USD ($)
Lease expiration	2020-10
Monthly expense	$ 8,809

STOCKHOLDERS' EQUITY (Details N

STOCKHOLDERS' EQUITY (Details Narrative) - USD ($)	1 Months Ended			3 Months Ended	12 Months Ended
	Jan. 31, 2017	Dec. 31, 2016	Apr. 30, 2016	Mar. 31, 2017	Dec. 31, 2017	Dec. 31, 2016
Fair value of shares issued upon services rendered					$ 327,997	$ 560,000
Stock price (in dollars per share)					$ 1.82
Proceeds from sale of common stock					$ 9,999,948	4,000,000
Options exercised					$ 946,575	$ 5,300
Carl DeSantis [Member] | CD Financial, LLC [Member]
Number of shares issued upon debt conversion	333,333
Original debt conversion amount	$ 1,000,000
Conversion price (in dollars per share)	$ 3
Private Placement [Member]
Proceeds from sale of common stock				$ 10,000,000
Number of shares issued upon transaction		1,333,333		3,333,329
Share price (in dollars per share)		$ 3		$ 3		$ 3
Net proceeds from sale of common stock		$ 4,000,000
2006 Stock Incentive Plan [Member]
Number of option shares granted						36,071
Value of option shares granted						$ 5,300
Options exercised						$ 5,326
Restricted Common Stock [Member] | Mr. William H. Milmoe [Member]
Number of shares issued upon services	47,126
Restricted Common Stock [Member] | Mr. Thomas E. Lynch [Member]
Number of shares issued upon services	47,126
Celebrity Endorsement Agreements [Member] | Restricted Common Stock [Member]
Number of shares issued upon services	94,252		250,000
Fair value of shares issued upon services rendered	$ 328,000		$ 560,000
Stock price (in dollars per share)	$ 3.48		$ 2.24

INCOME TAXES (Details)

INCOME TAXES (Details)	12 Months Ended
	Dec. 31, 2017	Dec. 31, 2016
Income Tax Disclosure [Abstract]
Statutory federal rate	(35.00%)	(35.00%)
State income tax rate, net of federal benefit	(3.50%)	(3.50%)
Permanent differences, including stock based compensation	5.90%	25.50%
Change in valuation allowance	23.10%	13.00%
Difference in foreign tax rates	9.50%	0.00%
Effective tax rate	0.00%	0.00%

INCOME TAXES (Details 1)

INCOME TAXES (Details 1) - USD ($)	Dec. 31, 2017	Dec. 31, 2016
Deferred Tax Liability
Property and equipment	$ (7,000)
Total deferred tax liability	(7,000)	0
Deferred Tax Assets
Federal and state net operating loss carry forward	11,767,000	17,248,000
Foreign net operating loss carry forward	1,455,000
Other temporary differences	39,000
Total deferred tax asset	13,261,000	17,248,000
Net deferred tax asset	13,254,000	17,248,000
Less: Valuation allowance	(13,254,000)	$ (17,268,000)
Net deferred tax assets

INCOME TAXES (Details Narrative

INCOME TAXES (Details Narrative) - USD ($)	12 Months Ended
	Dec. 31, 2017	Dec. 31, 2016
Income tax expense (benefit)	$ 0	$ 0
Increase (decrease) in valuation allowance	(3,994,000)	$ (1,219,000)
Operating loss carry forwards, net	$ 46,400,000
Corporate tax rate	35.00%	35.00%
Revised federal income tax rate	21.00%
Description of effects of reducution in blended tax rate	The new bill reduced the blended tax rate for the Company from 38.5% to 25.4%.
Reduction in operating loss carry forward deferred tax assets	$ (6,100,000)
China [Member]
Operating loss carry forwards, net	$ 5,700,000
Corporate tax rate	25.00%
Operating loss carry forwards expiration term (in years)	5 years
Hong Kong [Member]
Operating loss carry forwards, net	$ 237,000
Corporate tax rate	17.00%

STOCK-BASED COMPENSATION (Detai

STOCK-BASED COMPENSATION (Details)	12 Months Ended
	Dec. 31, 2017	Dec. 31, 2016
Expected term	4 years	4 years
Forfeiture Rate	0.00%	0.00%
Expected dividend yield	0.00%	0.00%
Minimum [Member]
Expected volatility	113.00%	132.00%
Risk-free interest rate	1.33%	1.23%
Maximum [Member]
Expected volatility	140.00%	159.00%
Risk-free interest rate	1.84%	1.61%

STOCK-BASED COMPENSATION (Det50

STOCK-BASED COMPENSATION (Details 1) - USD ($)	12 Months Ended
	Dec. 31, 2017	Dec. 31, 2016
Share-based Compensation Arrangement by Share-based Payment Award, Options, Outstanding [Roll Forward]
Balance at beginning	5,636,000	4,634,000
Granted	1,190,000	1,327,000
Exercised	(2,007,000)	(40,000)
Forfeiture and cancelled	(217,000)	(285,000)
Balance at end	4,602,000	5,636,000
Exercisable at end	3,250,000
Share-based Compensation Arrangement by Share-based Payment Award, Options, Outstanding, Weighted Average Exercise Price [Roll Forward]
Balance at beginning	$ 1.04	$ 0.81
Granted	3.82	2.01
Exercised	0.82	0.42
Forfeiture and cancelled	1.77	1.81
Balance at end	1.82	1.04
Exercisable at end	1.09
Share-based Compensation Arrangement by Share-based Payment Award, Options, Fair Value [Roll Forward]
Balance at beginning	$ 0.41	0.41
Granted		0.33
Forfeiture and cancelled		0.38
Balance at end		$ 0.41
Share-based Compensation Arrangement by Share-based Payment Award, Options, Intrinsic Value [Roll Forward]
Balance at beginning	$ 7,317,000	$ 5,300,000
Balance at end	$ 12,476,000	$ 7,317,000
Share-based Compensation Arrangement by Share-based Payment Award, Options, Average Remaining Term [Roll Forward]
Balance at beginning	5 years 22 days	5 years 5 months 26 days
Balance at end	4 years 2 months 23 days	5 years 22 days
Exercisable at end	3 years 7 months 24 days

STOCK-BASED COMPENSATION (Det51

STOCK-BASED COMPENSATION (Details 2)	12 Months Ended
	Dec. 31, 2017$ / sharesshares
Outstanding Options
Number Outstanding at December 31, 2017 | shares	4,602,000
Weighted Averaged Remaining Life	4 years 2 months 23 days
Weighted Averaged Exercise Price | $ / shares	$ 1.82
Vested Options
Number Exercisable at December 31, 2017 | shares	3,251,000
Weighted Averaged Exercise Price | $ / shares	$ 1.09
Weighted Averaged Remaining Life	3 years 7 months 24 days
$0.20 - $0.53 [Member]
Outstanding Options
Number Outstanding at December 31, 2017 | shares	1,135,000
Weighted Averaged Remaining Life	3 years 5 months 23 days
Weighted Averaged Exercise Price | $ / shares	$ 0.26
Vested Options
Number Exercisable at December 31, 2017 | shares	1,135,000
Weighted Averaged Exercise Price | $ / shares	$ 0.26
Weighted Averaged Remaining Life	3 years 5 months 23 days
$0.65 - $1.80 [Member]
Outstanding Options
Number Outstanding at December 31, 2017 | shares	1,062,000
Weighted Averaged Remaining Life	2 years 5 months 8 days
Weighted Averaged Exercise Price | $ / shares	$ 0.86
Vested Options
Number Exercisable at December 31, 2017 | shares	1,016,000
Weighted Averaged Exercise Price | $ / shares	$ 0.85
Weighted Averaged Remaining Life	2 years 4 months 24 days
$1.83 - $2.84 [Member]
Outstanding Options
Number Outstanding at December 31, 2017 | shares	1,228,000
Weighted Averaged Remaining Life	4 years 7 months 20 days
Weighted Averaged Exercise Price | $ / shares	$ 2.07
Vested Options
Number Exercisable at December 31, 2017 | shares	783,000
Weighted Averaged Exercise Price | $ / shares	$ 2.09
Weighted Averaged Remaining Life	4 years 5 months 12 days
$3.20 - $6.20 [Member]
Outstanding Options
Number Outstanding at December 31, 2017 | shares	1,169,000
Weighted Averaged Remaining Life	6 years 2 months
Weighted Averaged Exercise Price | $ / shares	$ 3.90
Vested Options
Number Exercisable at December 31, 2017 | shares	309,000
Weighted Averaged Exercise Price | $ / shares	$ 3.86
Weighted Averaged Remaining Life	6 years 4 months 17 days
$7.20 - $22.00 [Member]
Outstanding Options
Number Outstanding at December 31, 2017 | shares	8,000
Weighted Averaged Remaining Life	1 year 10 months 19 days
Weighted Averaged Exercise Price | $ / shares	$ 10.36
Vested Options
Number Exercisable at December 31, 2017 | shares	8,000
Weighted Averaged Exercise Price | $ / shares	$ 10.36
Weighted Averaged Remaining Life	1 year 10 months 19 days

STOCK-BASED COMPENSATION (Det52

STOCK-BASED COMPENSATION (Details Narrative) - USD ($)	Jan. 18, 2007	Apr. 30, 2015	Dec. 31, 2017	Dec. 31, 2016	Dec. 31, 2017	Feb. 28, 2015	May 31, 2014	Dec. 31, 2013
Average share price (in dollars per share)			$ 3.82	$ 2.01
Unrecognized pre-tax non-cash compensation expense to non-vested option			$ 3,699,000		$ 3,699,000
Period unrecognized pre-tax non-cash compensation expense to non-vested option			3 years
Number of shares vested			4,600,000
Number of shares exercised			2,007,221
Minimum [Member]
Vesting period			2 years
Maximum [Member]
Vesting period			3 years
Stock Incentive Plan [Member]
Plan expiration term	10 years
Number of shares authorized	2,500,000	5,100,000				4,600,000	4,250,000	3,500,000
Stock Incentive Plan 2015 [Member]
Number of shares authorized		5,000,000
Description of plan		Provision for an annual increase of 15% to the shares included under the plan, with the shares to be added on the first day of each calendar year, beginning on January 1, 2016.
Purchase of common shares			1,200,000	1,300,000	5,600,000
Average share price (in dollars per share)					$ 1.04
Fair value of common shares purchased					$ 7,300,000
General And Administrative Expense [Member]
Non-cash compensation expense			$ 2,200,000	$ 1,600,000

COMMITMENTS AND CONTINGENCIES53

COMMITMENTS AND CONTINGENCIES (Details)	Dec. 31, 2017USD ($)
Commitments and Contingencies Disclosure [Abstract]
2,018	$ 116,720
2,019	120,078
2,020	102,455
Total	$ 339,253

COMMITMENTS AND CONTINGENCIES54

COMMITMENTS AND CONTINGENCIES (Details Narrative) - USD ($)	12 Months Ended
	Dec. 31, 2017	Dec. 31, 2016
Accrued expense		$ 85,000
CD Financial, LLC [Member] | Carl DeSantis [Member] | Office [Member]
Lease expiration	2020-10
Monthly expense	$ 8,809

SUBSEQUENT EVENTS (Details Narr

SUBSEQUENT EVENTS (Details Narrative) - USD ($)	2 Months Ended	12 Months Ended
	Mar. 08, 2018	Dec. 31, 2017	Dec. 31, 2016
Stock options granted		1,190,000	1,327,000
Subsequent Event [Member] | 2006 Stock Incentive Plan [Member]
Stock options granted	269,444
Options exercised, value	$ 11,000