Celsius (CELH) 10-Q 8 Nov 18 2018 Q3 Quarterly report Financial data

Document and Entity Information

Document and Entity Information - shares	9 Months Ended
	Sep. 30, 2018	Nov. 08, 2018
Document And Entity Information
Entity Registrant Name	Celsius Holdings, Inc.
Entity Central Index Key	1,341,766
Document Type	10-Q
Trading Symbol	CELH
Document Period End Date	Sep. 30, 2018
Amendment Flag	false
Current Fiscal Year End Date	--12-31
Entity's Reporting Status Current	Yes
Entity Filer Category	Non-accelerated Filer
Entity Small Business	true
Entity Emerging Growth Company	false
Entity Ex Transition Period	false
Entity Common Stock, Shares Outstanding		51,129,819
Document Fiscal Period Focus	Q3
Document Fiscal Year Focus	2,018

Consolidated Balance Sheets (Un

Consolidated Balance Sheets (Unaudited) - USD ($)	Sep. 30, 2018	Dec. 31, 2017	[1]
Current assets:
Cash	$ 5,314,112	$ 14,186,624
Accounts receivable, net	12,836,991	6,375,658
Inventories, net	6,848,755	5,305,505
Prepaid expenses and other current assets	3,336,674	1,180,444
Total current assets	28,336,532	27,048,231
Property and equipment, net	121,504	62,642
Total Assets	28,458,036	27,110,873
Current liabilities:
Accounts payable and accrued expenses	14,501,149	6,311,824
Accrued preferred dividends	212,265	133,883
Customer advances and other current liabilities	14,534	17,921
Total current liabilities	14,727,948	6,463,628
Long-term liabilities:
Note payable-related party	3,500,000	3,500,000
Total Liabilities	18,227,948	9,963,628
Commitments and contingences (note 14)
Stockholders' Equity:
Preferred Stock, $0.001 par value; 2,500,000 shares authorized, 2,760 and 6,760 shares issued and outstanding at September 30, 2018 and December 31, 2017	3	7
Common stock, $0.001 par value; 75,000,000 shares authorized, 51,124,946 and 45,701,593 shares issued and outstanding at September 30, 2018 and December 31, 2017, respectively	51,125	45,702
Additional paid-in capital	82,659,488	79,101,824
Accumulated other comprehensive loss/(income)	6,752	(39,378)
Accumulated deficit	(72,487,280)	(61,960,910)
Total Stockholders' Equity	10,230,088	17,147,245
Total Liabilities and Stockholders' Equity	$ 28,458,036	$ 27,110,873
[1]	Derived from Audited Financial Statements

Consolidated Balance Sheets (_2

Consolidated Balance Sheets (Unaudited) (Parenthetical) - $ / shares	Sep. 30, 2018	Dec. 31, 2017	[1]
Statement of Financial Position [Abstract]
Preferred stock, par value (in dollars per share)	$ 0.001	$ 0.001
Preferred stock, authorized	2,500,000	2,500,000
Preferred stock, issued	2,760	6,760
Preferred stock, outstanding	2,760	6,760
Common stock, par value (in dollars per share)	$ 0.001	$ 0.001
Common stock, authorized	75,000,000	75,000,000
Common stock, issued	51,124,946	45,701,593
Common stock, outstanding	51,124,946	45,701,593
[1]	Derived from Audited Financial Statements

Consolidated Statements of Oper

Consolidated Statements of Operations (Unaudited) - USD ($)	3 Months Ended		9 Months Ended
	Sep. 30, 2018	Sep. 30, 2017	Sep. 30, 2018	Sep. 30, 2017
Income Statement [Abstract]
Revenue	$ 16,565,316	$ 10,785,796	$ 37,923,619	$ 27,023,123
Cost of revenue	9,694,932	6,110,898	22,307,735	15,398,798
Gross profit	6,870,384	4,674,898	15,615,884	11,624,325
Selling and marketing expenses	8,671,792	4,702,308	18,419,236	9,273,207
General and administrative expenses	2,287,374	1,559,173	7,430,580	5,261,694
Total operating expenses	10,959,166	6,261,481	25,849,816	14,534,901
Loss from operations	(4,088,782)	(1,586,583)	(10,233,932)	(2,910,576)
Other (Expense):
Interest expense	(42,932)	(35,661)	(122,944)	(122,195)
Total Other (Expense)	(42,932)	(35,661)	(122,944)	(122,195)
Net Loss	(4,131,714)	(1,622,244)	(10,356,876)	(3,032,771)
Preferred stock dividend	(43,639)	(92,250)	(169,494)	(273,743)
Net loss available to common stockholders	$ (4,175,353)	$ (1,714,494)	$ (10,526,370)	$ (3,306,514)
Loss per share:
Basic (in dollars per share)	$ (0.08)	$ (0.04)	$ (0.21)	$ (0.08)
Diluted (in dollars per share)	$ (0.08)	$ (0.04)	$ (0.21)	$ (0.08)
Weighted average shares outstanding:
Basic (in shares)	51,098,575	45,487,908	49,675,624	43,990,367
Diluted (in shares)	51,098,575	45,487,908	49,675,624	43,990,367

Consolidated Statements of Comp

Consolidated Statements of Comprehensive Loss (Unaudited) - USD ($)	3 Months Ended		9 Months Ended
	Sep. 30, 2018	Sep. 30, 2017	Sep. 30, 2018	Sep. 30, 2017
Income Statement [Abstract]
Net loss available to common stockholders, as reported	$ (4,175,353)	$ (1,714,494)	$ (10,526,370)	$ (3,306,514)
Other comprehensive (loss)/income:
Unrealized foreign currency translation income	65,949		46,130
Comprehensive loss	$ (4,109,404)	$ (1,714,494)	$ (10,480,240)	$ (3,306,514)

Consolidated Statements of Cash

Consolidated Statements of Cash Flows (Unaudited) - USD ($)	9 Months Ended
	Sep. 30, 2018	Sep. 30, 2017
Cash flows from operating activities:
Net Loss	$ (10,356,876)	$ (3,032,771)
Adjustments to reconcile net loss to net cash used in operating activities:
Depreciation and amortization	34,620	14,292
Shares issued for settlement of legal claim	279,600	327,997
Stock-based option compensation expense	3,103,778	1,635,458
Changes in operating assets and liabilities:
Accounts receivable, net	(6,461,333)	(4,284,156)
Inventories net	(1,543,250)	(2,105,226)
Prepaid expenses and other current assets	(2,156,230)	(2,130,941)
Accounts payable and accrued expenses	8,189,325	6,656,778
Accrued preferred dividends	(91,111)	(151,667)
Deferred revenue and other current liabilities	(3,387)	(161,624)
Net cash used in operating activities	(9,004,864)	(3,231,860)
Cash flows from investing activities:
Purchase of property and equipment	(93,482)	(30,716)
Net cash (used in) investing activities	(93,482)	(30,716)
Cash flows from financing activities:
Net proceeds from issuance of common stock		9,999,948
Proceeds from exercise of stock options	179,704	934,073
Net cash provided by financing activities	179,704	10,934,021
Effect of exchange rate changes on cash and cash equivalents	46,130
Net (decrease) increase in cash	(8,872,512)	7,671,445
Cash at beginning of the period	14,186,624	11,747,138
Cash at end of the period	5,314,112	19,418,583
Cash paid during period for:
Interest	132,425	137,014
Income Taxes
Non-cash investing and financing activities:
Accrued preferred dividends	129,493	273,743
Conversion of convertible note to common stock, related-party		$ 1,000,000

ORGANIZATION AND DESCRIPTION OF

ORGANIZATION AND DESCRIPTION OF BUSINESS	9 Months Ended
	Sep. 30, 2018
Organization, Consolidation and Presentation of Financial Statements [Abstract]
ORGANIZATION AND DESCRIPTION OF BUSINESS	1. ORGANIZATION AND DESCRIPTION OF BUSINESS Business Company Celsius Holdings Since the merger, the Company is engaged in the development, marketing, sale and distribution of “ functional

BASIS OF PRESENTATION AND SUMMA

BASIS OF PRESENTATION AND SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES	9 Months Ended
	Sep. 30, 2018
Accounting Policies [Abstract]
BASIS OF PRESENTATION AND SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES	2. BASIS OF PRESENTATION AND SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES Basis of Presentation and Principles of Consolidation – US GAAP Commission Significant Estimates Segment Reporting Disclosed About Segments of an Enterprise and Related Information.) Our chief operating decision-maker is considered to be our Chief Executive Officer (CEO). The CEO reviews financial information presented on a consolidated basis for purposes of making operating decisions and assessing financial performance. The financial information reviewed by the CEO is identical to the information presented in the accompanying consolidated statement of operations. Therefore, the Company has determined that it operates in a single operating segment. For the three and nine months ended September 30, 2018 and 2017 all material assets and revenues of the Company were in the United States except as disclosed in Note 2. Concentrations of Risk The Company uses single supplier relationships for its raw materials purchases and filling capacity, which potentially subjects the Company to a concentration of business risk. If these suppliers had operational problems or ceased making product available to the Company, operations could be adversely affected. Financial instruments that potentially subject the Company to concentrations of credit risk consist primarily of cash and cash equivalents and accounts receivable. The Company places its cash and cash equivalents with high-quality financial institutions. At times, balances in the Company’s cash accounts may exceed the Federal Deposit Insurance Corporation limit. At September 30, 2018, the Company had approximately $8 million in excess of the Federal Deposit Insurance Corporation limit. For the nine months ending September 30, 2018 and 2017, the Company had the following 10 percent or greater concentrations of revenue with its customers: 2018 2017 A* 17.6 % 32.9 % All other 82.4 % 67.1 % Total 100.0 % 100.0 % At September 30, 2018 and December 31, 2017, the Company had the following 10 percent or greater concentrations of accounts receivable with its customers: 2018 2017 A* 44.4 % 60.7 % B 12.30 % 0 % C 10.60 % 7.8 % All other 32.70 % 31.5 % Total 100.0 % 100.0 % *Revenues and receivables from customer A are derived from a customer located in Sweden. Revenues from all other customers were mainly derived in the United States. Cash and Cash Equivalents Accounts Receivable Inventories Property and Equipment Impairment of Long-Lived Assets Revenue Recognition Customer Advances Advertising Costs Research and Development Foreign Currency Translation — Fair Value of Financial Instruments Fair Value Measurements Level 1: Observable inputs such as quoted market prices in active markets for identical assets or liabilities. Level 2: Observable market-based inputs or unobservable inputs that are corroborated by market data. Level 3: Unobservable inputs for which there is little or no market data, which require the use of the reporting entity’s own assumptions. Other than these noted previously, the Company did not have any other assets or liabilities measured at fair value at September 30, 2018 and December 31, 2017. Income Taxes — Accounting for Uncertain Income Tax Positions. Tax positions taken are not offset or aggregated with other positions. Tax positions that meet the more-likely-than-not recognition threshold are measured as the largest amount of tax benefit that is more than 50 percent likely of being realized upon settlement with the applicable taxing authority. The portion of the benefits associated with tax positions taken that exceeds the amount measured as described above should be reflected as a liability for uncertain tax benefits in the accompanying balance sheet along with any associated interest and penalties that would be payable to the taxing authorities upon examination. The Company believes its tax positions are all highly certain of being upheld upon examination. As such, the Company has not recorded a liability for uncertain tax benefits. The Company has adopted ASC 740-10-25 Definition of Settlement, The Company’s tax returns for tax years in 2014 through 2017 remain subject to potential examination by the taxing authorities. Earnings per Share Share-Based Payments Cost of Revenues Operating Expenses Shipping and Handling Costs Recent Accounting Pronouncements The Company adopts all applicable, new accounting pronouncements as of the specified effective dates. In February 2016, the Financial Accounting Standards Board (“FASB”) issued ASU 2016-02, Leases (Topic 842) (“ASU 2016-02”). The ASU replaces the prior lease accounting guidance in its entirety. The underlying principle of the new standard is the recognition of lease assets and lease liabilities by lessees for substantially all leases, with an exception for leases with terms of less than twelve months. The standard also requires additional quantitative and qualitative disclosures. In January 2018, the FASB issued ASU 2018-01, Leases (Topic 842) - Land Easement Practical Expedient for Transition to Topic 842, which provides an optional transition practical expedient that allows companies to not evaluate (under Topic 842) existing or expired land easements that were not previously accounted for as leases (under Topic 840). Topic 842 is effective for interim and annual reporting periods beginning after December 15, 2018, and early adoption is permitted. Topic 842 requires a modified retrospective approach, which includes several optional practical expedients. The Company is currently evaluating the impact of ASU 2018-02 on the Company’s consolidated financial statements. In February 2018, the FASB issued ASU 2018-02, Income Statement - Reporting Comprehensive Income (Topic 220) (“ASU 2018-02”). The objective of the ASU is to allow a reclassification from accumulated comprehensive income (loss) to retained earnings for stranded tax effects resulting from the Tax Cuts and Jobs Act (“TCJA”) and will improve the usefulness of information reported to financial statement users. ASU 2018-02 is effective for interim and annual reporting periods beginning after December 15, 2018, and early adoption is permitted. All new accounting pronouncements issued but not yet effective are not expected to have a material impact on our results of operations, cash flows or financial position with the exception of the updated previously disclosed above, there have been no new accounting pronouncements not yet effective that have significance to our consolidated financial statements. Liquidity Our current operating plan for the next twelve (12) months indicates sufficient financial condition and we do not contemplate obtaining additional financing. However, if our sales volumes do not meet our projections, expenses exceed our expectations, our plans change, we may be unable to generate enough cash flow from operations to cover our working capital requirements. In such case, we may be required to adjust our business plan, by reducing marketing and other expenses or seek additional financing. There can be no assurance that such financing, if required, will be available on commercially reasonable terms if at all.

REVENUE

REVENUE	9 Months Ended
	Sep. 30, 2018
Revenue from Contract with Customer [Abstract]
REVENUE	3. REVENUE The Company recognizes revenue when obligations under the terms of a contract with the customer are satisfied. Product sales occur once control is transferred upon delivery to the customer. Revenue is measured as the amount of consideration the Company expects to receive in exchange for transferring goods. The amount of consideration the Company receives and revenue the Company recognizes varies with changes in customer incentives the Company offers to its customers and their customers. Sales taxes and other similar taxes are excluded from revenue. The adoption of ASC 606 resulted in an immaterial impact to the specific financial statement line items of the Company’s unaudited Consolidated Statements of Income during the nine months ended September 30, 2018. As of January 1, 2018, the Company adopted Revenue from Contracts with Customers (Topic 606) (“ASC 606”). The new guidance sets forth a new five-step revenue recognition model which replaces the prior revenue recognition guidance in its entirety and is intended to eliminate numerous industry-specific pieces of revenue recognition guidance that have historically existed in U.S. GAAP. The underlying principle of the new standard is that a business or other organization will recognize revenue to depict the transfer of promised goods or services to customers in an amount that reflects what it expects to receive in exchange for the goods or services. The standard also requires more detailed disclosures and provides additional guidance for transactions that were not addressed completely in the prior accounting guidance. The Company adopted the standard using the modified retrospective method and the adoption did not have a material impact on its consolidated financial statements. The Company expects that the impact to net income of the new standard will be immaterial on an ongoing quarterly and annual basis. The comparative information has not been restated and continues to be reported under the accounting standards in effect for those periods. Information about the Company’s net sales by reporting segment for the nine months ended September 30, 2018 and 2017 is as follows: For the nine months ended September 30, September 30, 2018 2017 North America $ 27,911,538 $ 17,356,081 Europe 7,097,942 9,179,116 Asia 2,740,175 421,668 Other 173,964 66,258 Net sales $ 37,923,619 $ 27,023,123

INVENTORIES

INVENTORIES	9 Months Ended
	Sep. 30, 2018
Inventory Disclosure [Abstract]
INVENTORIES	4. INVENTORIES Inventories consist of the following at: September 30, December 31, 2018 2017 Finished goods $ 4,200,013 $ 4,137,239 Raw Materials 2,809,932 1,204,560 Less: Inventory Reserve (161,190 ) (36,294 ) Inventories, net $ 6,848,755 $ 5,305,505

PREPAID EXPENSES AND OTHER CURR

PREPAID EXPENSES AND OTHER CURRENT ASSETS	9 Months Ended
	Sep. 30, 2018
Prepaid Expenses And Other Current Assets
PREPAID EXPENSES AND OTHER CURRENT ASSETS	5. PREPAID EXPENSES AND OTHER CURRENT ASSETS Prepaid expenses and other current assets total approximately $3.3 million and $1.2 million, at September 30, 2018 and December 31, 2017, respectively, and consist mainly of prepaid advertising, prepaid insurance, prepaid slotting fees, and deposits on purchases of raw materials.

PROPERTY AND EQUIPMENT

PROPERTY AND EQUIPMENT	9 Months Ended
	Sep. 30, 2018
Property, Plant and Equipment [Abstract]
PROPERTY AND EQUIPMENT	6. PROPERTY AND EQUIPMENT Property and equipment consist of the following at: September 30, December 31, 2018 2017 Furniture and equipment $ 434,642 $ 341,159 Less: accumulated depreciation (313,136 ) (278,517 ) Total $ 121,504 $ 62,642 Depreciation expense amounted to $34,644 and $14,292 during the nine months ended September 30, 2018 and 2017, respectively

ACCOUNTS PAYABLE AND ACCRUED EX

ACCOUNTS PAYABLE AND ACCRUED EXPENSES	9 Months Ended
	Sep. 30, 2018
Payables and Accruals [Abstract]
ACCOUNTS PAYABLE AND ACCRUED EXPENSES	7. ACCOUNTS PAYABLE AND ACCRUED EXPENSES Accounts payable and accrued expenses consist of the following at: September 30, December 31, 2018 2017 Accounts payable $ 5,106,023 $ 3,003,086 Accrued expenses 9,395,126 3,308,738 Total $ 14,501,149 $ 6,311,824

CUSTOMER ADVANCES AND OTHER CUR

CUSTOMER ADVANCES AND OTHER CURRENT LIABILITIES	9 Months Ended
	Sep. 30, 2018
Deferred Revenue And Other Current Liabilities
CUSTOMER ADVANCES AND OTHER CURRENT LIABILITIES	8. CUSTOMER ADVANCES AND OTHER CURRENT LIABILITIES Customer advances and other current liabilities: September 30, December 31, 2018 2017 State bottle bill liability $ 14,534 $ 17,921 Total $ 14,534 $ 17,921

NOTE PAYABLE - RELATED PARTIES

NOTE PAYABLE - RELATED PARTIES	9 Months Ended
	Sep. 30, 2018
Debt Disclosure [Abstract]
NOTE PAYABLE - RELATED PARTIES	9. NOTE PAYABLE - RELATED PARTIES Note payable - related parties consists of the following as of: September 30, December 31, 2018 2017 Note Payable In July 2010, the Company entered into a note payable with a related party principal shareholder which carries interest of five percent per annum paid quarterly. The Company has pledged all of its assets as security for the note payable. The notes mature in January 2020, at which time the principal amount is due. During April 2015, the Company issued $4,000,000 of convertible series D preferred series in exchange for cancellation of $4,000,000 of this line. In January 2018, the Company issued 333,333 of common stock at $3.00 per share the offering price in exchange for the cancellation of $1,000,000 of this line, reducing the amount of the line to $3,500,000. Long-term portion $ 3,500,000 $ 3,500,000

PREFERRED STOCK - RELATED PARTY

PREFERRED STOCK - RELATED PARTY	9 Months Ended
	Sep. 30, 2018
Equity [Abstract]
PREFERRED STOCK - RELATED PARTY	10. PREFERRED STOCK – RELATED PARTY On August 26, 2013, the Company entered into a securities purchase agreement (the “ 2013 Purchase Agreement CDS CD Preferred C Shares CD Note Payable On April 16, 2015, the Company entered into an amendment to its existing Loan and Security Agreement (the “Amendment”) with CD an affiliate of CDS Ventures and Mr. DeSantis. Pursuant to the Amendment, the outstanding principal amount of the CD note payable was reduced by $4.0 million, which amount was converted into 4,000 shares of a newly-designated Series D Preferred Stock (the “Preferred D Shares”). This related party was given a conversion price of $0.86 per common share, whereas other investors purchased common shares at $0.89 in the private placement, as discussed in note 12. The difference of $0.03 per share, which resulted in $139,535, was recorded as a dividend in accordance with ASC 470-20-35, subsequent measurement for debt with conversion and other options. The Preferred D Shares are convertible into our common stock at the option of the holder thereof at a conversion price of $0.86 per share until the earlier of the January 2, 2021 due date of our note payable with CD Financial or such earlier date as the note payable is satisfied (the “ Maturity Date

RELATED PARTY TRANSACTIONS

RELATED PARTY TRANSACTIONS	9 Months Ended
	Sep. 30, 2018
Related Party Transactions [Abstract]
RELATED PARTY TRANSACTIONS	11. RELATED PARTY TRANSACTIONS The Company’s office is rented from a company affiliated with CD which is controlled by Carl DeSantis, a principal shareholder (see note 14). Currently, the lease expires on October 2020 with monthly base rent of $12,090. The rental fee is commensurate with other properties available in the market. Other related party transactions are discussed in notes 9 and 10.

STOCKHOLDERS' EQUITY

STOCKHOLDERS' EQUITY	9 Months Ended
	Sep. 30, 2018
Equity [Abstract]
STOCKHOLDERS' EQUITY	12. STOCKHOLDERS’ EQUITY Issuance of common stock pursuant to services performed In January 2017, the Company issued 47,126 shares of “ restricted On July 31 st th Issuance of common stock pursuant to private placement Between January 1, 2017 and March 2017, the Company issued a total of 3,333,329 shares of common stock at $3.00 per share for net proceeds of approximately $10 million to 12 accredited investors. In January 2017, the Company issued 333,333 unregistered common shares upon the conversion of $1,000,000 of the note payable debt valued at $3.00 per share. Issuance of common stock pursuant to exercise of stock options During the nine months ended September 30, 2018, the Company issued an aggregate of 712,190 shares of its common stock pursuant to the exercise of stock options granted under the Company’s 2006 & 2015 Stock Incentive Plan. The Company received aggregate proceeds of $179,704 for options exercised for cash, with the balance of the options having been exercised on a “cashless” basis. During the nine months ended September 30, 2017, the Company issued an aggregate of 1,918,395 shares of its common stock pursuant to the exercise of stock options granted under the Company’s 2006 Stock Incentive Plan. The Company received aggregate proceeds of $934,00 for options exercised for cash, with the balance of the options having been exercised on a “cashless” basis. Issuance of preferred stock pursuant to private placement In March 2018, the 4,000 preferred shares were converted into 4,651,163 of common stock. Refer to note 10 for discussion on preferred stock issuances.

STOCK-BASED COMPENSATION

STOCK-BASED COMPENSATION	9 Months Ended
	Sep. 30, 2018
Disclosure of Compensation Related Costs, Share-based Payments [Abstract]
STOCK-BASED COMPENSATION	13. STOCK-BASED COMPENSATION The Company adopted an Incentive Stock Plan on January 18, 2007. This plan is intended to provide incentives which will attract and retain highly competent persons at all levels as employees of the Company, as well as independent contractors providing consulting or advisory services to the Company, by providing them opportunities to acquire the Company’s common stock or to receive monetary payments based on the value of such shares pursuant to Awards issued. While the plan terminates 10 years after the adoption date, issued options have their own schedule of termination. During 2013, the majority of the shareholders approved to increase the total available shares in the plan from 2.5 million to 3.5 million shares of common stock. During May 2014, the majority of the shareholders approved to increase the total available shares in the plan from 3.5 million to 4.25 million shares of common stock, during February 2015, the majority of the shareholders approved to increase the total available shares in the plan from 4.25 million to 4.6 million shares of common stock and during April 2015, the majority of the shareholders approved to increase the total available shares in the plan from 4.6 million to 5.1 million shares of common stock. Options to acquire shares of common stock may be granted at no less than fair market value on the date of grant. Upon exercise, shares of new common stock are issued by the Company. The Company adopted the 2015 Stock Incentive Plan on April 30, 2015. This plan is intended to provide incentives which will attract and retain highly competent persons at all levels as employees of the Company, as well as independent contractors providing consulting or advisory services to the Company, by providing them opportunities to acquire the Company’s common stock or to receive monetary payments based on the value of such shares pursuant to Awards issued. The 2015 Plan permits the grant of options and shares for up to 5,000,000 shares. In addition, there is a provision for an annual increase of 15% to the shares included under the plan, with the shares to be added on the first day of each calendar year, beginning on January 1, 2016. Under the 2015 Stock Option Plan the Company has issued options to purchase approximately 4.35 million shares at an average price of $3.79 per share with a fair value of $7.4 million. For the nine months ended September 30, 2018 and 2017, the Company issued options to purchase 1.71 million and 1.5 million shares. For the nine months ended September 30, 2018 and 2017, the Company recognized an expense of approximately $3,012,799 and $1,963,455, respectively, of non-cash compensation expense (included in General and Administrative expense in the accompanying Consolidated Statement of Operations) determined by application of a Black Scholes option pricing model with the following inputs: exercise price, dividend yields, risk-free interest rate, and expected annual volatility. As of September 30, 2018, the Company had approximately $8.1 million of unrecognized pre-tax non-cash compensation expense, which the Company expects to recognize, based on a weighted-average period of 3 years. The Company used straight-line amortization of compensation expense over the two to three-year requisite service or vesting period of the grant. There are options to purchase approximately 3.32 million shares that are vested as of September 30, 2018. The Company uses the Black-Scholes option-pricing model to estimate the fair value of its stock option awards and warrant issuances. The calculation of the fair value of the awards using the Black - Scholes option-pricing model is affected by the Company’s stock price on the date of grant as well as assumptions regarding the following: Nine months ended September 30, 2018 2017 Expected volatility 91.19% – 113.03% 137% - 140% Expected term 4.7 – 5.06 Years 4 Years Risk-free interest rate 2.56% - 2.86% 1.33% Forfeiture Rate 0.00% 0.00% Expected dividend yield 0.00% 0.00% The expected volatility was determined with reference to the historical volatility of the Company’s stock. The Company uses historical data to estimate option exercise and employee termination within the valuation model. The expected term of options granted represents the period of time that options granted are expected to be outstanding. The risk-free interest rate for periods within the contractual life of the option is based on the U.S. Treasury rate in effect at the time of grant. A summary of the status of the Company’s outstanding stock options as of September 30, 2018 and changes during the period ending on that date is as follows: Weighted Average Aggregate Average Exercise Intrinsic Remaining Shares (000’s) Price Value (000’s) Term (Yrs) Options Balance at December 31, 2017 4,614 $ 1.82 $ 12,476 4.23 Granted 1,705 5.41 Exercised (705 ) 0.41 Forfeiture and cancelled (17 ) 3.19 Balance September 30, 2018 5,597 $ 3.09 $ 7,398 5.34 Exercisable at September 30, 2018 3,323 $ 2.05 The following table summarizes information about employee stock options outstanding at September 30, 2018: Outstanding Options Vested Options Number Number Outstanding Weighted Weighted Exercisable Weighted Weighted Range of at Averaged Averaged at Averaged Averaged Exercise September 30, Remaining Exercise September 30, Exercise Remaining Price 2018 (000’s) Life (years) Price 2018 (000’s) Price Life (years) $0.20 - $0.53 514 3.25 $ 0.28 514 $ 0.28 3.25 $0.65 - $1.80 1,042 1.36 $ 0.85 1,028 $ 0.85 1.34 $1.83 - $2.84 1,166 3.57 $ 2.06 895 $ 2.07 3.62 $3.20 - $6.20 2,867 7.90 $ 4.80 878 $ 4.40 6.92 $7.20 - $22.00 8 .88 $ 10.36 8 $ 10.36 .88 Outstanding options 5,597 5.34 $ 3.09 3,323 $ 2.05 3.72 Restricted Stock Awards Restricted stock awards are awards of common stock that are subject to restrictions on transfer and to a risk of forfeiture if the holder leaves the Company before the restrictions lapse. The holder of a restricted stock award is generally entitled at all times on and after the date of issuance of the restricted shares to exercise the rights of a shareholder of the Company, including the right to vote the shares. The value of stock awards that vest over time was established by the market price on the date of its grant. A summary of the Company’s restricted stock activity for the nine months ended September 30, 2018 For the Nine Months ended September 30, 2018 September 30, 2017 Shares Weighted Average Grant Date Fair Value Shares Weighted Average Grant Date Fair Value Unvested at beginning of period 72,222 $ — — — Granted — 100,000 3.64 Vested (25,000 ) — (11,111 ) — Unvested at end of period 47,222 $ 3.64 88,889 3.64 Unrecognized compensation expense related to outstanding restricted stock awards to employees and directors as of September 30, 2018

COMMITMENTS AND CONTINGENCIES

COMMITMENTS AND CONTINGENCIES	9 Months Ended
	Sep. 30, 2018
Commitments and Contingencies Disclosure [Abstract]
COMMITMENTS AND CONTINGENCIES	14. COMMITMENTS AND CONTINGENCIES The Company has entered into distribution agreements with liquidated damages in case the Company cancels the distribution agreements without cause. Cause has been defined in various ways. It is management’s belief that no such agreement has created any liability as of September 30, 2018. On February 22, 2017, we were served with a summons and complaint with respect to a breach of contract action filed in Superior Court of the State of California, Los Angeles County, by Statewide Beverage Company, Inc. (“Statewide”), a former distributor of the Company’s products, whose distribution agreement, with the Company had terminated effective November 2016 for “cause” (non-payment of invoices within the applicable grace period provided in the distribution agreement). The complaint alleged that the distribution agreement was terminated without “cause” and sought unspecified damages consisting of termination payments and fees which would be due upon a termination without “cause,” but not on a termination for “cause” as well as certain invasion fees allegedly due under the terms of the distribution agreement. The Company settled this case as of July 31, 2018 for three cash payments over a five (5) month period through January 1, 2019 totaling $750,000 and the issuance of 60,000 restricted shares of our common stock, valued at $4.66 per share. Accordingly, the total impact of this settlement amounted to $1,029,600. In July 2018, we were served with a complaint filed in Palm Beach County, Florida Circuit Court by Johnny Nunez (“Plaintiff”), seeking damages for alleged breach of contract and unjust enrichment by D3M Licensing Group, LLC (“D3M”), who was also named as a defendant as well as Celsius. Celsius believes that Plaintiff’s claims are without merit, as Plaintiff was not a party to the Photography Agreement or any other agreement with Celsius and accordingly, cannot claim breach of contract or unjust enrichment as a matter of law. Accordingly, Celsius has filed a motion to dismiss Plaintiff’s amended complaint for failure to state a claim. Plaintiff’s counsel has filed a motion in opposition and the parties are currently awaiting a ruling from the Court. Please refer to Item 1 below, regarding Legal Proceedings, for additional details. The Company entered into an office lease with a related party (see note 11) effective October 2015. The current monthly base rent amounts to $12,090 per month and the lease terminates in October 2020. Future minimum payments required under operating lease obligations at September 30, 2018 are as follows: Future Minimum Lease Payments Year ending December 31, 2018 $ 36,994 2019 150,175 2020 128,259 Total $ 315,428

SUBSEQUENT EVENTS

SUBSEQUENT EVENTS	9 Months Ended
	Sep. 30, 2018
Subsequent Events [Abstract]
SUBSEQUENT EVENTS	15. SUBSEQUENT EVENTS Between October 1, 2018 and November 8, 2018, the Company issued an aggregate of 4,873 shares of its common stock pursuant to the exercise of stock options granted under the Company’s 2006 Stock Incentive Plan.

BASIS OF PRESENTATION AND SUM_2

BASIS OF PRESENTATION AND SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES (Policies)	9 Months Ended
	Sep. 30, 2018
Accounting Policies [Abstract]
Basis of Presentation and Principles of Consolidation	Basis of Presentation and Principles of Consolidation – US GAAP Commission
Significant Estimates	Significant Estimates
Segment Reporting	Segment Reporting Disclosed About Segments of an Enterprise and Related Information.) Our chief operating decision-maker is considered to be our Chief Executive Officer (CEO). The CEO reviews financial information presented on a consolidated basis for purposes of making operating decisions and assessing financial performance. The financial information reviewed by the CEO is identical to the information presented in the accompanying consolidated statement of operations. Therefore, the Company has determined that it operates in a single operating segment. For the three and nine months ended September 30, 2018 and 2017 all material assets and revenues of the Company were in the United States except as disclosed in Note 2.
Concentrations of Risk	Concentrations of Risk The Company uses single supplier relationships for its raw materials purchases and filling capacity, which potentially subjects the Company to a concentration of business risk. If these suppliers had operational problems or ceased making product available to the Company, operations could be adversely affected. Financial instruments that potentially subject the Company to concentrations of credit risk consist primarily of cash and cash equivalents and accounts receivable. The Company places its cash and cash equivalents with high-quality financial institutions. At times, balances in the Company’s cash accounts may exceed the Federal Deposit Insurance Corporation limit. At September 30, 2018, the Company had approximately $8 million in excess of the Federal Deposit Insurance Corporation limit. For the nine months ending September 30, 2018 and 2017, the Company had the following 10 percent or greater concentrations of revenue with its customers: 2018 2017 A* 17.6 % 32.9 % All other 82.4 % 67.1 % Total 100.0 % 100.0 % At September 30, 2018 and December 31, 2017, the Company had the following 10 percent or greater concentrations of accounts receivable with its customers: 2018 2017 A* 44.4 % 60.7 % B 12.30 % 0 % C 10.60 % 7.8 % All other 32.70 % 31.5 % Total 100.0 % 100.0 % *Revenues and receivables from customer A are derived from a customer located in Sweden. Revenues from all other customers were mainly derived in the United States.
Cash and Cash Equivalents	Cash and Cash Equivalents
Accounts Receivable	Accounts Receivable
Inventories	Inventories
Property and Equipment	Property and Equipment
Impairment of Long-Lived Assets	Impairment of Long-Lived Assets
Revenue Recognition	Revenue Recognition
Customer Advances	Customer Advances
Advertising Costs	Advertising Costs
Research and Development	Research and Development
Foreign Currency Translation	Foreign Currency Translation —
Fair Value of Financial Instruments	Fair Value of Financial Instruments
Fair Value Measurements	Fair Value Measurements Level 1: Observable inputs such as quoted market prices in active markets for identical assets or liabilities. Level 2: Observable market-based inputs or unobservable inputs that are corroborated by market data. Level 3: Unobservable inputs for which there is little or no market data, which require the use of the reporting entity’s own assumptions. Other than these noted previously, the Company did not have any other assets or liabilities measured at fair value at September 30, 2018 and December 31, 2017.
Income Taxes	Income Taxes — Accounting for Uncertain Income Tax Positions. Tax positions taken are not offset or aggregated with other positions. Tax positions that meet the more-likely-than-not recognition threshold are measured as the largest amount of tax benefit that is more than 50 percent likely of being realized upon settlement with the applicable taxing authority. The portion of the benefits associated with tax positions taken that exceeds the amount measured as described above should be reflected as a liability for uncertain tax benefits in the accompanying balance sheet along with any associated interest and penalties that would be payable to the taxing authorities upon examination. The Company believes its tax positions are all highly certain of being upheld upon examination. As such, the Company has not recorded a liability for uncertain tax benefits. The Company has adopted ASC 740-10-25 Definition of Settlement, The Company’s tax returns for tax years in 2014 through 2017 remain subject to potential examination by the taxing authorities.
Earnings per Share	Earnings per Share
Share-Based Payments	Share-Based Payments
Cost of Revenues	Cost of Revenues
Operating Expenses	Operating Expenses
Shipping and Handling Costs	Shipping and Handling Costs
Recent Accounting Pronouncements	Recent Accounting Pronouncements The Company adopts all applicable, new accounting pronouncements as of the specified effective dates. In February 2016, the Financial Accounting Standards Board (“FASB”) issued ASU 2016-02, Leases (Topic 842) (“ASU 2016-02”). The ASU replaces the prior lease accounting guidance in its entirety. The underlying principle of the new standard is the recognition of lease assets and lease liabilities by lessees for substantially all leases, with an exception for leases with terms of less than twelve months. The standard also requires additional quantitative and qualitative disclosures. In January 2018, the FASB issued ASU 2018-01, Leases (Topic 842) - Land Easement Practical Expedient for Transition to Topic 842, which provides an optional transition practical expedient that allows companies to not evaluate (under Topic 842) existing or expired land easements that were not previously accounted for as leases (under Topic 840). Topic 842 is effective for interim and annual reporting periods beginning after December 15, 2018, and early adoption is permitted. Topic 842 requires a modified retrospective approach, which includes several optional practical expedients. The Company is currently evaluating the impact of ASU 2018-02 on the Company’s consolidated financial statements. In February 2018, the FASB issued ASU 2018-02, Income Statement - Reporting Comprehensive Income (Topic 220) (“ASU 2018-02”). The objective of the ASU is to allow a reclassification from accumulated comprehensive income (loss) to retained earnings for stranded tax effects resulting from the Tax Cuts and Jobs Act (“TCJA”) and will improve the usefulness of information reported to financial statement users. ASU 2018-02 is effective for interim and annual reporting periods beginning after December 15, 2018, and early adoption is permitted. All new accounting pronouncements issued but not yet effective are not expected to have a material impact on our results of operations, cash flows or financial position with the exception of the updated previously disclosed above, there have been no new accounting pronouncements not yet effective that have significance to our consolidated financial statements.
Liquidity	Liquidity Our current operating plan for the next twelve (12) months indicates sufficient financial condition and we do not contemplate obtaining additional financing. However, if our sales volumes do not meet our projections, expenses exceed our expectations, our plans change, we may be unable to generate enough cash flow from operations to cover our working capital requirements. In such case, we may be required to adjust our business plan, by reducing marketing and other expenses or seek additional financing. There can be no assurance that such financing, if required, will be available on commercially reasonable terms if at all.

BASIS OF PRESENTATION AND SUM_3

BASIS OF PRESENTATION AND SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES (Tables)	9 Months Ended
	Sep. 30, 2018
Accounting Policies [Abstract]
Schedule of revenue & accounts receivable with customers	For the nine months ending September 30, 2018 and 2017, the Company had the following 10 percent or greater concentrations of revenue with its customers: 2018 2017 A* 17.6 % 32.9 % All other 82.4 % 67.1 % Total 100.0 % 100.0 % At September 30, 2018 and December 31, 2017, the Company had the following 10 percent or greater concentrations of accounts receivable with its customers: 2018 2017 A* 44.4 % 60.7 % B 12.30 % 0 % C 10.60 % 7.8 % All other 32.70 % 31.5 % Total 100.0 % 100.0 % *Revenues and receivables from customer A are derived from a customer located in Sweden. Revenues from all other customers were mainly derived in the United States.

REVENUE (Tables)

REVENUE (Tables)	9 Months Ended
	Sep. 30, 2018
Revenue from Contract with Customer [Abstract]
Schedule of net sales by reporting segment	Information about the Company’s net sales by reporting segment for the nine months ended September 30, 2018 and 2017 is as follows: For the nine months ended September 30, September 30, 2018 2017 North America $ 27,911,538 $ 17,356,081 Europe 7,097,942 9,179,116 Asia 2,740,175 421,668 Other 173,964 66,258 Net sales $ 37,923,619 $ 27,023,123

INVENTORIES (Tables)

INVENTORIES (Tables)	9 Months Ended
	Sep. 30, 2018
Inventory Disclosure [Abstract]
Schedule of inventories	Inventories consist of the following at: September 30, December 31, 2018 2017 Finished goods $ 4,200,013 $ 4,137,239 Raw Materials 2,809,932 1,204,560 Less: Inventory Reserve (161,190 ) (36,294 ) Inventories, net $ 6,848,755 $ 5,305,505

PROPERTY AND EQUIPMENT (Tables)

PROPERTY AND EQUIPMENT (Tables)	9 Months Ended
	Sep. 30, 2018
Property, Plant and Equipment [Abstract]
Schedule of property and equipment	Property and equipment consist of the following at: September 30, December 31, 2018 2017 Furniture and equipment $ 434,642 $ 341,159 Less: accumulated depreciation (313,136 ) (278,517 ) Total $ 121,504 $ 62,642

ACCOUNTS PAYABLE AND ACCRUED _2

ACCOUNTS PAYABLE AND ACCRUED EXPENSES (Tables)	9 Months Ended
	Sep. 30, 2018
Payables and Accruals [Abstract]
Schedule of accounts payable and accrued expenses	Accounts payable and accrued expenses consist of the following at: September 30, December 31, 2018 2017 Accounts payable $ 5,106,023 $ 3,003,086 Accrued expenses 9,395,126 3,308,738 Total $ 14,501,149 $ 6,311,824

CUSTOMER ADVANCES AND OTHER C_2

CUSTOMER ADVANCES AND OTHER CURRENT LIABILITIES (Tables)	9 Months Ended
	Sep. 30, 2018
Deferred Revenue And Other Current Liabilities
Schedule of customer advances and other current liabilities	Customer advances and other current liabilities: September 30, December 31, 2018 2017 State bottle bill liability $ 14,534 $ 17,921 Total $ 14,534 $ 17,921

NOTE PAYABLE - RELATED PARTIES

NOTE PAYABLE - RELATED PARTIES (Tables)	9 Months Ended
	Sep. 30, 2018
Debt Disclosure [Abstract]
Schedule of note payable - related parties	Note payable - related parties consists of the following as of: September 30, December 31, 2018 2017 Note Payable In July 2010, the Company entered into a note payable with a related party principal shareholder which carries interest of five percent per annum paid quarterly. The Company has pledged all of its assets as security for the note payable. The notes mature in January 2020, at which time the principal amount is due. During April 2015, the Company issued $4,000,000 of convertible series D preferred series in exchange for cancellation of $4,000,000 of this line. In January 2018, the Company issued 333,333 of common stock at $3.00 per share the offering price in exchange for the cancellation of $1,000,000 of this line, reducing the amount of the line to $3,500,000. Long-term portion $ 3,500,000 $ 3,500,000

STOCK-BASED COMPENSATION (Table

STOCK-BASED COMPENSATION (Tables)	9 Months Ended
	Sep. 30, 2018
Disclosure of Compensation Related Costs, Share-based Payments [Abstract]
Schedule of black - scholes option-pricing model valuation assumption	The calculation of the fair value of the awards using the Black - Scholes option-pricing model is affected by the Company’s stock price on the date of grant as well as assumptions regarding the following: Nine months ended September 30, 2018 2017 Expected volatility 91.19% – 113.03% 137% - 140% Expected term 4.7 – 5.06 Years 4 Years Risk-free interest rate 2.56% - 2.86% 1.33% Forfeiture Rate 0.00% 0.00% Expected dividend yield 0.00% 0.00%
Schedule of outstanding stock options	A summary of the status of the Company’s outstanding stock options as of September 30, 2018 and changes during the period ending on that date is as follows: Weighted Average Aggregate Average Exercise Intrinsic Remaining Shares (000’s) Price Value (000’s) Term (Yrs) Options Balance at December 31, 2017 4,614 $ 1.82 $ 12,476 4.23 Granted 1,705 5.41 Exercised (705 ) 0.41 Forfeiture and cancelled (17 ) 3.19 Balance September 30, 2018 5,597 $ 3.09 $ 7,398 5.34 Exercisable at September 30, 2018 3,323 $ 2.05
Schedule of employee stock options outstanding	The following table summarizes information about employee stock options outstanding at September 30, 2018: Outstanding Options Vested Options Number Number Outstanding Weighted Weighted Exercisable Weighted Weighted Range of at Averaged Averaged at Averaged Averaged Exercise September 30, Remaining Exercise September 30, Exercise Remaining Price 2018 (000’s) Life (years) Price 2018 (000’s) Price Life (years) $0.20 - $0.53 514 3.25 $ 0.28 514 $ 0.28 3.25 $0.65 - $1.80 1,042 1.36 $ 0.85 1,028 $ 0.85 1.34 $1.83 - $2.84 1,166 3.57 $ 2.06 895 $ 2.07 3.62 $3.20 - $6.20 2,867 7.90 $ 4.80 878 $ 4.40 6.92 $7.20 - $22.00 8 .88 $ 10.36 8 $ 10.36 .88 Outstanding options 5,597 5.34 $ 3.09 3,323 $ 2.05 3.72
Summary of restricted stock awards	A summary of the Company’s restricted stock activity for the nine months ended September 30, 2018 For the Nine Months ended September 30, 2018 September 30, 2017 Shares Weighted Average Grant Date Fair Value Shares Weighted Average Grant Date Fair Value Unvested at beginning of period 72,222 $ — — — Granted — 100,000 3.64 Vested (25,000 ) — (11,111 ) — Unvested at end of period 47,222 $ 3.64 88,889 3.64

COMMITMENTS AND CONTINGENCIES (

COMMITMENTS AND CONTINGENCIES (Tables)	9 Months Ended
	Sep. 30, 2018
Commitments and Contingencies Disclosure [Abstract]
Schedule of future annual minimum payments	Future minimum payments required under operating lease obligations at September 30, 2018 are as follows: Future Minimum Lease Payments Year ending December 31, 2018 $ 36,994 2019 150,175 2020 128,259 Total $ 315,428

BASIS OF PRESENTATION AND SUM_4

BASIS OF PRESENTATION AND SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES (Details) - 10% or Greater Revenue [Member]	9 Months Ended
	Sep. 30, 2018	Sep. 30, 2017
Concentration Risk [Line Items]
Total	100.00%	100.00%
Customer A [Member]
Concentration Risk [Line Items]
Total	17.60%	32.90%
All Other [Member]
Concentration Risk [Line Items]
Total	82.40%	67.10%

BASIS OF PRESENTATION AND SUM_5

BASIS OF PRESENTATION AND SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES (Details 1) - 10% or Accounts Receivable [Member]		9 Months Ended	12 Months Ended
		Sep. 30, 2018	Dec. 31, 2017
Concentration Risk [Line Items]
Total		100.00%	100.00%
Customer A [Member]
Concentration Risk [Line Items]
Total	[1]	44.40%	60.70%
Customer B [Member]
Concentration Risk [Line Items]
Total		12.30%	0.00%
Customer C [Member]
Concentration Risk [Line Items]
Total		10.60%	7.80%
All Other [Member]
Concentration Risk [Line Items]
Total		32.70%	31.50%
[1]	Revenues and receivables from customer A are derived from a customer located in Sweden. Revenues from all other customers were mainly derived in the United States.

BASIS OF PRESENTATION AND SUM_6

BASIS OF PRESENTATION AND SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES (Details Narrative)	1 Months Ended	2 Months Ended	3 Months Ended		9 Months Ended
	Apr. 30, 2015shares	Mar. 14, 2017USD ($)Numbershares	Sep. 30, 2018USD ($)$ / shares	Sep. 30, 2017USD ($)$ / shares	Sep. 30, 2018USD ($)$ / sharesshares	Sep. 30, 2017USD ($)Number$ / sharesshares	Dec. 31, 2017USD ($)		Jun. 30, 2017$ / shares
Amount excess of FDIC limit			$ 8,000,000		$ 8,000,000
Allowance for doubtful accounts			23,505		23,505		$ 33,100
Inventory reserve			161,190		161,190		36,294
Advertising expense					13,100,000	$ 5,100,000
Research and development expense					313,000	240,945
Shipping and handling costs					4,100,000	2,400,000
Foreign currency translation expense					46,130	$ 0
Number of options outstanding | shares						5,600,000
Exercise price of awards (in dollars per share) | $ / shares				$ 1		$ 1			$ 3.09
Accumulated deficit			(72,487,280)		(72,487,280)		$ (61,960,910)	[1]
Net (loss) available to common stockholders			$ (4,175,353)	$ (1,714,494)	(10,526,370)	$ (3,306,514)
Net cash used in operating activities					(9,004,864)	(3,231,860)
Proceeds from sale of common stock						9,999,948
Stock Incentive Plan 2015 [Member]
Number of shares authorized | shares	5,000,000
Description of plan	Provision for an annual increase of 15% to the shares included under the plan, with the shares to be added on the first day of each calendar year, beginning on January 1, 2016.
Private Placement [Member]
Proceeds from sale of common stock		$ 15,000,000				$ 10,000,000
Number of shares issued upon transaction | shares		4,833,329				3,333,329
Number of investors | Number		13				12
Share price (in dollars per share) | $ / shares			$ 3		$ 3
Series C Preferred Stock [Member]
Conversion price (in dollars per share) | $ / shares					$ 0.52
Number of preferred stock warrants outstanding | shares					5,300,000
Minimum [Member]
Useful life					3 years
Maximum [Member]
Useful life					7 years
[1]	Derived from Audited Financial Statements

REVENUE (Details)

REVENUE (Details) - USD ($)	3 Months Ended		9 Months Ended
	Sep. 30, 2018	Sep. 30, 2017	Sep. 30, 2018	Sep. 30, 2017
Net sales	$ 16,565,316	$ 10,785,796	$ 37,923,619	$ 27,023,123
North America [Member]
Net sales			27,911,538	17,356,081
Europe [Member]
Net sales			7,097,942	9,179,116
Asia [Member]
Net sales			2,740,175	421,668
Other [Member]
Net sales			$ 173,964	$ 66,258

INVENTORIES (Details)

INVENTORIES (Details) - USD ($)	Sep. 30, 2018	Dec. 31, 2017
Inventory Disclosure [Abstract]
Finished goods	$ 4,200,013	$ 4,137,239
Raw Materials	2,809,932	1,204,560
Less: Inventory Reserve	(161,190)	(36,294)
Inventories, net	$ 6,848,755	$ 5,305,505	[1]
[1]	Derived from Audited Financial Statements

PREPAID EXPENSES AND OTHER CU_2

PREPAID EXPENSES AND OTHER CURRENT ASSETS (Details Narrative) - USD ($)	Sep. 30, 2018	Dec. 31, 2017
Prepaid Expenses And Other Current Assets
Prepaid expenses and other current assets	$ 3,300,000	$ 1,200,000

PROPERTY AND EQUIPMENT (Details

PROPERTY AND EQUIPMENT (Details) - USD ($)	Sep. 30, 2018	Dec. 31, 2017
Property, Plant and Equipment [Line Items]
Less: accumulated depreciation	$ (313,136)	$ (278,517)
Total	121,504	62,642	[1]
Furniture and Equipment [Member}
Property, Plant and Equipment [Line Items]
Property, plant and equipment, gross	$ 434,642	$ 341,159
[1]	Derived from Audited Financial Statements

PROPERTY AND EQUIPMENT (Detai_2

PROPERTY AND EQUIPMENT (Details Narrative) - USD ($)	9 Months Ended
	Sep. 30, 2018	Sep. 30, 2017
Property And Equipment Details Narrative
Depreciation expense	$ 34,644	$ 14,292

ACCOUNTS PAYABLE AND ACCRUED _3

ACCOUNTS PAYABLE AND ACCRUED EXPENSES (Details) - USD ($)	Sep. 30, 2018	Dec. 31, 2017
Accounts Payable And Accrued Expenses Details
Accounts payable	$ 5,106,023	$ 3,003,086
Accrued expenses	9,395,126	3,308,738
Total	$ 14,501,149	$ 6,311,824	[1]
[1]	Derived from Audited Financial Statements

CUSTOMER ADVANCES AND OTHER C_3

CUSTOMER ADVANCES AND OTHER CURRENT LIABILITIES (Details) - USD ($)	Sep. 30, 2018	Dec. 31, 2017
Deferred Revenue And Other Current Liabilities
State bottle bill liability	$ 14,534	$ 17,921
Total	$ 14,534	$ 17,921

NOTE PAYABLE - RELATED PARTIE_2

NOTE PAYABLE - RELATED PARTIES (Details) - USD ($)	1 Months Ended
	Jan. 31, 2018	Jan. 31, 2017	Apr. 30, 2015	Jul. 31, 2010	Sep. 30, 2018	Dec. 31, 2017
Long-term portion					$ 3,500,000	$ 3,500,000	[1]
CD Financial, LLC [Member] | Carl DeSantis [Member]
Number of shares issued upon debt cancellation		333,333
CD Financial, LLC [Member] | 5% Note Payable - Line of Credit [Member] | Carl DeSantis [Member]
Long-term portion					$ 3,500,000	$ 3,500,000
Maturity date				Jan. 31, 2020
CD Financial, LLC [Member] | 5% Note Payable - Line of Credit [Member] | Carl DeSantis [Member] | Common Stock [Member]
Number of shares issued upon debt cancellation	333,333
Debt cancelled amount	$ 1,000,000
CD Financial, LLC [Member] | 5% Note Payable - Line of Credit [Member] | Carl DeSantis [Member] | Series D Preferred Stock [Member]
Number of shares issued upon debt cancellation			4,000,000
Debt cancelled amount			$ 4,000,000
[1]	Derived from Audited Financial Statements

PREFERRED STOCK - RELATED PAR_2

PREFERRED STOCK - RELATED PARTY (Details Narrative) - USD ($)	Apr. 16, 2015	Aug. 26, 2013	Mar. 30, 2018	Jan. 31, 2017	Apr. 30, 2015	Sep. 30, 2018	Dec. 31, 2017	[1]	Sep. 30, 2017	Jun. 30, 2017
Accrued dividend						$ 212,265	$ 133,883
Share price (in dollars per share)									$ 1	$ 3.09
Series D Preferred Stock [Member]
Conversion price (in dollars per share)						$ 0.86
Preferred D shares converted into common Shares			4,651,163
Series C Preferred Stock [Member]
Conversion price (in dollars per share)						$ 0.52
CD Financial, LLC [Member] | Carl DeSantis [Member]
Number of shares issued upon debt conversion				333,333
Original debt conversion amount				$ 1,000,000
Conversion price (in dollars per share)				$ 3
CD Financial, LLC [Member] | Carl DeSantis [Member] | Series D Preferred Stock [Member] | Amendment Loan and Security Agreement [Member]
Number of shares issued upon debt conversion	4,000
Conversion price (in dollars per share)	$ 0.86
Liquidation preference (in dollars per share)	$ 1,000
Accrued dividend	$ 139,535
Preferred stock redemption date	Jan. 2, 2021
Share price (in dollars per share)	$ 0.89
Dividend payable (in dollars per share)	$ 0.03
Preferred stock redemption price, percent	104.00%
CD Financial, LLC [Member] | 5% Note Payable - Line of Credit [Member] | Carl DeSantis [Member] | Amendment Loan and Security Agreement [Member]
Line of credit reduction borrowing capacity	$ 4,000,000
CD Financial, LLC [Member] | 5% Note Payable - Line of Credit [Member] | Carl DeSantis [Member] | Securities Purchase Agreement [Member]
Original debt conversion amount		$ 1,650,000
CDS Ventures of South Florida, LLC [Member] | Carl DeSantis [Member] | Series C Preferred Stock [Member] | Securities Purchase Agreement [Member]
Number of shares issued upon accrued dividend					180
Value of shares issued upon accrued dividend					$ 180,000
Accrued dividend						$ 168,626
Preferred stock redemption date						Dec. 31, 2018
CDS Ventures of South Florida, LLC [Member] | Short Term Loan [Member] | Carl DeSantis [Member] | Securities Purchase Agreement [Member]
Original debt conversion amount		$ 550,000
CDS Ventures of South Florida, LLC & CD Financial, LLC [Member] | Carl DeSantis [Member] | Series C Preferred Stock [Member] | Securities Purchase Agreement [Member]
Number of shares issued upon debt conversion		2,200
Conversion price (in dollars per share)		$ 0.52
Liquidation preference (in dollars per share)		$ 1,000
[1]	Derived from Audited Financial Statements

RELATED PARTY TRANSACTIONS (Det

RELATED PARTY TRANSACTIONS (Details Narrative) - CD Financial, LLC [Member] - Office [Member] - Carl DeSantis [Member]	9 Months Ended
	Sep. 30, 2018USD ($)
Lease expiration	2020-10
Monthly expense	$ 12,090

STOCKHOLDERS' EQUITY (Details N

STOCKHOLDERS' EQUITY (Details Narrative)	1 Months Ended			2 Months Ended	9 Months Ended		12 Months Ended
	Jul. 31, 2018USD ($)$ / sharesshares	Mar. 30, 2018shares	Jan. 31, 2017USD ($)$ / sharesshares	Mar. 14, 2017USD ($)Numbershares	Sep. 30, 2018USD ($)$ / sharesshares	Sep. 30, 2017USD ($)Number$ / sharesshares	Dec. 31, 2017USD ($)shares	Jun. 30, 2017$ / shares
Stock price (in dollars per sahre) | $ / shares						$ 1		$ 3.09
Proceeds from sale of common stock | $						$ 9,999,948
Series D Preferred Stock [Member]
Conversion price (in dollars per share) | $ / shares					$ 0.86
Number of preferred shares converted		4,000
Preferred D shares converted into common Shares		4,651,163
2006 & 2015 Stock Incentive Plan [Member]
Number of option shares granted					712,190
Value of option shares granted | $					$ 179,704
2006 Stock Incentive Plan [Member]
Number of option shares granted							1,918,395
Value of option shares granted | $							$ 93,400
Private Placement [Member]
Proceeds from sale of common stock | $				$ 15,000,000		$ 10,000,000
Number of shares issued upon transaction				4,833,329		3,333,329
Number of investors | Number				13		12
Share price (in dollars per share) | $ / shares					$ 3
Carl DeSantis [Member] | CD Financial, LLC [Member]
Number of shares issued upon debt conversion			333,333
Original debt conversion amount | $			$ 1,000,000
Conversion price (in dollars per share) | $ / shares			$ 3
Restricted Common Stock [Member] | Statewide [Member]
Stock price (in dollars per sahre) | $ / shares	$ 4.66
Stock issued for settlement of legal matter	60,000
Fair value | $	$ 279,600
Celebrity Endorsement Agreements [Member] | Restricted Common Stock [Member]
Number of shares issued upon services			94,252
Fair value of shares issued upon services rendered | $			$ 328,000
Stock price (in dollars per sahre) | $ / shares						$ 3.48

STOCK-BASED COMPENSATION (Detai

STOCK-BASED COMPENSATION (Details)	9 Months Ended
	Sep. 30, 2018	Sep. 30, 2017
Expected term		4 years
Risk-free interest rate		1.33%
Forfeiture Rate	0.00%	0.00%
Expected dividend yield	0.00%	0.00%
Minimum [Member]
Expected volatility	91.19%	137.00%
Expected term	4 years 8 months 12 days
Risk-free interest rate	2.56%
Maximum [Member]
Expected volatility	113.03%	140.00%
Expected term	5 years 22 days
Risk-free interest rate	2.86%

STOCK-BASED COMPENSATION (Det_2

STOCK-BASED COMPENSATION (Details 1)	9 Months Ended
	Sep. 30, 2018USD ($)$ / sharesshares
Share-based Compensation Arrangement by Share-based Payment Award, Options, Outstanding [Roll Forward]
Balance at beginning | shares	4,614,000
Granted | shares	1,705,000
Exercised | shares	(705,000)
Forfeiture and cancelled | shares	(17,000)
Balance at end | shares	5,597,000
Exercisable at end | shares	3,323,000
Share-based Compensation Arrangement by Share-based Payment Award, Options, Outstanding, Weighted Average Exercise Price [Roll Forward]
Balance at beginning | $ / shares	$ 1.82
Granted | $ / shares	5.41
Exercised | $ / shares	0.41
Forfeiture and cancelled | $ / shares	3.19
Balance at end | $ / shares	3.09
Exercisable at end | $ / shares	$ 2.05
Share-based Compensation Arrangement by Share-based Payment Award, Options, Intrinsic Value [Roll Forward]
Balance at beginning | $	$ 12,476,000
Balance at end | $	$ 7,398,000
Share-based Compensation Arrangement by Share-based Payment Award, Options, Average Remaining Term [Roll Forward]
Balance at beginning	4 years 2 months 23 days
Balance at end	5 years 4 months 2 days

STOCK-BASED COMPENSATION (Det_3

STOCK-BASED COMPENSATION (Details 2) - $ / shares	9 Months Ended
	Sep. 30, 2018	Dec. 31, 2017
Outstanding Options
Number Outstanding	5,597,000	4,614,000
Weighted Averaged Remaining Life	5 years 4 months 2 days
Weighted Averaged Exercise Price	$ 3.09
Vested Options
Number Exercisable	3,323,000
Weighted Averaged Exercise Price	$ 2.05
Weighted Averaged Remaining Life	3 years 8 months 19 days
$0.20 - $0.53 [Member]
Outstanding Options
Number Outstanding	514,000
Weighted Averaged Remaining Life	3 years 2 months 30 days
Weighted Averaged Exercise Price	$ 0.28
Vested Options
Number Exercisable	514,000
Weighted Averaged Exercise Price	$ 0.28
Weighted Averaged Remaining Life	3 years 2 months 30 days
$0.65 - $1.80 [Member]
Outstanding Options
Number Outstanding	1,042,000
Weighted Averaged Remaining Life	1 year 4 months 9 days
Weighted Averaged Exercise Price	$ 0.85
Vested Options
Number Exercisable	1,028,000
Weighted Averaged Exercise Price	$ 0.85
Weighted Averaged Remaining Life	1 year 4 months 2 days
$1.83 - $2.84 [Member]
Outstanding Options
Number Outstanding	1,166,000
Weighted Averaged Remaining Life	3 years 6 months 25 days
Weighted Averaged Exercise Price	$ 2.06
Vested Options
Number Exercisable	895,000
Weighted Averaged Exercise Price	$ 2.07
Weighted Averaged Remaining Life	3 years 7 months 13 days
$3.20 - $6.20 [Member]
Outstanding Options
Number Outstanding	2,867,000
Weighted Averaged Remaining Life	7 years 10 months 25 days
Weighted Averaged Exercise Price	$ 4.80
Vested Options
Number Exercisable	878,000
Weighted Averaged Exercise Price	$ 4.40
Weighted Averaged Remaining Life	6 years 11 months 1 day
$7.20 - $22.00 [Member]
Outstanding Options
Number Outstanding	8,000
Weighted Averaged Remaining Life	10 months 17 days
Weighted Averaged Exercise Price	$ 10.36
Vested Options
Number Exercisable	8,000
Weighted Averaged Exercise Price	$ 10.36
Weighted Averaged Remaining Life	10 months 17 days

STOCK-BASED COMPENSATION (Det_4

STOCK-BASED COMPENSATION (Details 3) - $ / shares	9 Months Ended
	Sep. 30, 2018	Sep. 30, 2017
Number of Shares
Unvested at beginning of period	72,222
Restricted stock granted	0	100,000
Restricted stock vested	(25,000)	(11,111)
Unvested at end of period	47,222	88,889
Weighted Average Grant-Date Fair Value per Share
Unvested at beginning of period
Restricted stock granted		3.64
Restricted stock vested
Unvested at end of period	$ 3.64	$ 3.64

STOCK-BASED COMPENSATION (Det_5

STOCK-BASED COMPENSATION (Details Narrative) - USD ($)	Jan. 18, 2007	Apr. 30, 2015	Sep. 30, 2018	Sep. 30, 2017	Feb. 28, 2015	May 31, 2014	Dec. 31, 2013
Average share price (in dollars per share)			$ 5.41
Option issued for puchase			1,710,000	1,500,000
Unrecognized pre-tax non-cash compensation expense to non-vested option			$ 8,100,000
Period unrecognized pre-tax non-cash compensation expense to non-vested option			3 years
Number of shares vested			3,320,000
Director [Member]
Unrecognized compensation expense			$ 171,848
Weighted average period of unrecognized compensation expense			1 year 5 months 1 day
Stock Incentive Plan [Member]
Plan expiration term	10 years
Number of shares authorized	2,500,000	5,100,000			4,600,000	4,250,000	3,500,000
Stock Incentive Plan 2015 [Member]
Number of shares authorized		5,000,000
Description of plan		Provision for an annual increase of 15% to the shares included under the plan, with the shares to be added on the first day of each calendar year, beginning on January 1, 2016.
Average share price (in dollars per share)			$ 3.79
Option issued for puchase			4,350,000
Value option purchased			$ 7,400,000
General And Administrative Expense [Member]
Non-cash compensation expense			$ 3,012,799	$ 1,963,455

COMMITMENTS AND CONTINGENCIES_2

COMMITMENTS AND CONTINGENCIES (Details)	Sep. 30, 2018USD ($)
Commitments and Contingencies Disclosure [Abstract]
2,018	$ 36,994
2,019	150,175
2,020	128,259
Total	$ 315,428

COMMITMENTS AND CONTINGENCIES_3

COMMITMENTS AND CONTINGENCIES (Details Narrative) - USD ($)	1 Months Ended	9 Months Ended
	Jul. 31, 2018	Sep. 30, 2018
Restricted common stock issued, Shares	60,000
Restricted common stock issued, Value	$ 750,000
Shares issued, Price Per Share	$ 4.66
Impact on settlement	$ 1,029,600
CD Financial, LLC [Member] | Office [Member] | Carl DeSantis [Member]
Lease expiration		2020-10
Monthly expense		$ 12,090

SUBSEQUENT EVENTS (Details Narr

SUBSEQUENT EVENTS (Details Narrative) - 2006 Stock Incentive Plan [Member] - shares	1 Months Ended	12 Months Ended
	Nov. 08, 2018	Dec. 31, 2017
Stock option Granted		1,918,395
Subsequent Event [Member]
Stock option Granted	4,873