Celsius (CELH) 10-Q 12 Aug 21 2021 Q2 Quarterly report Financial data

Cover

Cover - shares	6 Months Ended
	Jun. 30, 2021	Aug. 11, 2021
Cover [Abstract]
Document Type	10-Q
Amendment Flag	false
Document Quarterly Report	true
Document Transition Report	false
Document Period End Date	Jun. 30, 2021
Document Fiscal Period Focus	Q2
Document Fiscal Year Focus	2021
Current Fiscal Year End Date	--12-31
Entity File Number	001-34611
Entity Registrant Name	CELSIUS HOLDINGS, INC.
Entity Central Index Key	0001341766
Entity Tax Identification Number	20-2745790
Entity Incorporation, State or Country Code	NV
Entity Address, Address Line One	2424 N Federal Highway
Entity Address, Address Line Two	Suite 208
Entity Address, City or Town	Boca Raton
Entity Address, State or Province	FL
Entity Address, Postal Zip Code	33431
City Area Code	561
Local Phone Number	276-2239
Title of 12(b) Security	Common Stock, $.001 par value
Trading Symbol	CELH
Security Exchange Name	NASDAQ
Entity Current Reporting Status	Yes
Entity Interactive Data Current	Yes
Entity Filer Category	Non-accelerated Filer
Entity Small Business	true
Entity Emerging Growth Company	false
Entity Shell Company	false
Entity Common Stock, Shares Outstanding		74,482,303

Consolidated Balance Sheets (Un

Consolidated Balance Sheets (Unaudited) - USD ($)	Jun. 30, 2021	Dec. 31, 2020
Current assets:
Cash	$ 83,789,981	$ 43,248,021
Accounts receivable-net (note 2)	32,398,823	14,986,213
Note receivable-current (note 6)	2,545,745	1,885,887
Inventories-net (note 4)	63,826,596	18,403,622
Prepaid expenses and other current assets (note 5)	22,744,642	14,626,922
Total current assets	205,305,787	93,150,665
Note receivable (note 6)	7,000,800	9,429,437
Property and equipment-net (note 8)	1,617,002	579,377
Right-of-use asset-operating leases	704,857	836,038
Right-of-use asset-finance leases	100,365	162,119
Long-term security deposits	112,456	122,733
Intangibles (note 9)	16,287,537	16,590,083
Goodwill (note 9)	10,419,321	10,419,321
Total Assets	241,548,125	131,289,773
Current liabilities:
Accounts payable and accrued expenses (note 10)	52,992,075	25,412,753
Lease liability-operating leases (note 7)	318,142	321,283
Lease liability-finance leases (note 7)	191,753	205,824
Other current liabilities (note 11)	754,907	425,232
Total current liabilities	54,256,877	26,365,092
Long-term liabilities:
Lease liability-operating leases (note 7)	391,157	514,948
Lease liability-finance leases (note 7)	60,731	82,290
Total Liabilities	54,708,765	26,962,330
Stockholders’ Equity:
Common stock, $0.001 par value; 100,000,000 shares authorized, 74,470,539 and 72,262,829 shares issued and outstanding at June 30, 2021 and December 31, 2020, respectively (note 13)	74,471	72,263
Additional paid-in capital	237,763,609	159,884,154
Accumulated other comprehensive loss	(117,656)	(202,142)
Accumulated deficit	(50,881,064)	(55,426,832)
Total Stockholders’ Equity	186,839,360	104,327,443
Total Liabilities and Stockholders’ Equity	$ 241,548,125	$ 131,289,773

Consolidated Balance Sheets (_2

Consolidated Balance Sheets (Unaudited) (Parenthetical) - $ / shares	Jun. 30, 2021	Dec. 31, 2020
Statement of Financial Position [Abstract]
Common stock, par value	$ 0.001	$ 0.001
Common stock, authorized	100,000,000	100,000,000
Common stock, issued	74,470,539	72,262,829
Common stock, outstanding	74,470,539	72,262,829

Consolidated Statements of Oper

Consolidated Statements of Operations and Comprehensive Income (Unaudited) - USD ($)	3 Months Ended		6 Months Ended
	Jun. 30, 2021	Jun. 30, 2020	Jun. 30, 2021	Jun. 30, 2020
Income Statement [Abstract]
Revenue (note 3)	$ 65,073,323	$ 30,037,227	$ 115,108,202	$ 58,222,116
Cost of revenue (note 2)	36,823,954	17,024,412	66,279,738	32,207,118
Gross profit	28,249,369	13,012,815	48,828,464	26,014,998
Selling and marketing expenses	15,530,988	7,866,871	27,490,041	15,372,918
General and administrative expenses	9,119,532	3,897,619	16,926,198	8,426,165
Total operating expenses	24,650,520	11,764,490	44,416,239	23,799,083
Income from operations	3,598,849	1,248,325	4,412,225	2,215,915
Other income (expense):
Interest income on note receivable (note 6)	76,583	92,485	163,113	190,019
Interest expense on bonds		(111,419)		(247,437)
Interest on other obligations	(1,367)	(9,981)	(2,972)	(9,981)
Amortization of discount on bonds payable		(161,382)		(327,451)
Other miscellaneous income	108,659	29,863	97,038	35,203
Gain on lease cancellations		152,112		152,112
Foreign exchange gain/(loss)	177,620	318,331	(123,636)	96,005
Total other income/(expense)	361,495	310,009	133,543	(111,530)
Net income before income taxes	3,960,344	1,558,334	4,545,768	2,104,385
Income tax expense
Net income	3,960,344	1,558,334	4,545,768	2,104,385
Other comprehensive income:
Foreign currency translation gain/(loss)	276,995	(108,681)	84,486	(223,171)
Comprehensive Income	$ 4,237,339	$ 1,449,653	$ 4,630,254	$ 1,881,214
Income per share:
Basic	$ 0.05	$ 0.02	$ 0.06	$ 0.03
Diluted	$ 0.05	$ 0.02	$ 0.06	$ 0.03
Weighted average shares outstanding:
Basic	73,158,836	69,396,377	73,655,125	69,444,655
Weighted Average Number of Shares Outstanding, Diluted	77,238,389	71,473,065	77,658,318	71,073,534

Consolidated Statements of Chan

Consolidated Statements of Changes in Stockholders' Equity (Unaudited) - USD ($)	Common Stock [Member]	Additional Paid-in Capital [Member]	AOCI Attributable to Parent [Member]	Retained Earnings [Member]	Total
Beginning balance, value at Dec. 31, 2019	$ 68,942	$ 127,552,998	$ (753,520)	$ (63,409,431)	$ 63,458,989
Balance at beginning, shares at Dec. 31, 2019	68,941,311
Stock option expense		1,400,000			1,400,000
Issuance of common stock pursuant to exercise of stock options - cashless	$ 204	(204)
Issuance of common stock pursuant to exercise of stock options - Cashless, shares	204,028
Issuance of common stock pursuant to exercise of stock options - cash	$ 134	215,213			215,347
Issuance of common stock pursuant to exercise of stock options - Cash, shares	133,921
Foreign currency translation			(114,490)		(114,490)
Net income				546,051	546,051
Ending balance, value at Mar. 31, 2020	$ 69,280	129,168,007	(868,010)	(62,863,380)	65,505,897
Balance at ending, shares at Mar. 31, 2020	69,279,260
Stock option expense		1,174,999			1,174,999
Issuance of common stock pursuant to exercise of stock options - cashless	$ 106	(106)
Issuance of common stock pursuant to exercise of stock options - Cashless, shares	106,327
Issuance of common stock pursuant to exercise of stock options - cash	$ 177	489,140			489,317
Issuance of common stock pursuant to exercise of stock options - Cash, shares	176,914
Foreign currency translation			(108,681)		(108,681)
Net income				1,558,334	1,558,334
Ending balance, value at Jun. 30, 2020	$ 69,563	130,832,040	(976,691)	(61,305,046)	68,619,866
Balance at ending, shares at Jun. 30, 2020	69,562,501
Beginning balance, value at Dec. 31, 2020	$ 72,263	159,884,154	(202,142)	(55,426,832)	104,327,443
Balance at beginning, shares at Dec. 31, 2020	72,262,829
Stock option expense		3,575,001			3,575,001
Issuance of common stock pursuant to exercise of stock options - cashless	$ 88	(88)
Issuance of common stock pursuant to exercise of stock options - Cashless, shares	88,312
Issuance of common stock pursuant to exercise of stock options - cash	$ 235	715,675			715,910
Issuance of common stock pursuant to exercise of stock options - Cash, shares	234,546
Short swing payment
Foreign currency translation			(192,509)		(192,509)
Net income				585,424	585,424
Ending balance, value at Mar. 31, 2021	$ 72,586	164,174,742	(394,651)	(54,841,408)	109,011,269
Balance at ending, shares at Mar. 31, 2021	72,585,687
Stock option expense		4,022,259			4,022,259
Issuance of common stock pursuant to exercise of stock options - cashless	$ 316	(316)
Issuance of common stock pursuant to exercise of stock options - Cashless, shares	315,913
Issuance of common stock pursuant to exercise of stock options - cash	$ 435	1,798,672			1,799,107
Issuance of common stock pursuant to exercise of stock options - Cash, shares	434,986
Foreign currency translation			276,995		276,995
Net income				3,960,344	3,960,344
Issuance of common stock from capital raise	$ 1,134	67,768,252			67,769,386
Issuance of common stock from capital raise, shares	1,133,953
Ending balance, value at Jun. 30, 2021	$ 74,471	$ 237,763,609	$ (117,656)	$ (50,881,064)	$ 186,839,360
Balance at ending, shares at Jun. 30, 2021	74,470,539

Consolidated Statements of Cash

Consolidated Statements of Cash Flows (Unaudited) - USD ($)	6 Months Ended
	Jun. 30, 2021	Jun. 30, 2020
Cash flows from operating activities:
Net income	$ 4,545,768	$ 2,104,385
Adjustments to reconcile net income to net cash used in operating activities:
Depreciation	178,425	50,351
Amortization	375,141	851,045
Bad debt allowance	854,606	221,182
Inventory excess and obsolescence allowance	1,260,076	(137,370)
Stock-based compensation expense	7,597,260	2,574,999
Gain on China transaction		23,100
Gain on lease cancellations		(152,112)
Changes in operating assets and liabilities:
Accounts receivable-net	(18,267,216)	(4,668,549)
Inventories-net	(46,683,050)	(8,082,699)
Prepaid expenses and other current assets	(8,117,719)	(142,419)
Accounts payable and accrued expenses	27,579,323	2,856,654
Deposits/deferred revenue and other current liabilities	339,952	109,313
Change in right-of-use asset and lease liability-net	7,970	146,042
Net cash used in operating activities	(30,329,464)	(4,246,078)
Cash flows from investing activities:
Proceeds from note receivable	1,876,273	1,331,011
Purchase of property and equipment	(1,216,050)	(315,777)
Net cash provided by investing activities	660,223	1,015,234
Cash flows from financing activities:
Principal payments on finance lease obligations	(49,592)	(222,052)
Proceeds from capital raise	67,769,386
Proceeds from exercise of stock options	2,515,017	704,664
Net cash provided by financing activities	70,234,811	482,612
Effect on exchange rate changes on cash and cash equivalents	(23,610)	(231,635)
Net increase (decrease) in cash and cash equivalents	40,541,960	(2,979,867)
Cash and cash equivalents at beginning of the period	43,248,021	23,090,682
Cash and cash equivalents at end of the period	83,789,981	20,110,815
Supplemental disclosures:
Cash paid during period for: Interest	$ 2,972	$ 257,418

ORGANIZATION AND DESCRIPTION OF

ORGANIZATION AND DESCRIPTION OF BUSINESS	6 Months Ended
	Jun. 30, 2021
Accounting Policies [Abstract]
ORGANIZATION AND DESCRIPTION OF BUSINESS	1. ORGANIZATION AND DESCRIPTION OF BUSINESS Business Company Celsius Holdings On February 7, 2018, the Company established Celsius Asia Holdings Limited a Hong Kong corporation as a wholly owned subsidiary of the Company. On February 7, 2018 Celsius China Holdings Limited a Hong Kong corporation became a wholly owned subsidiary of Celsius Asia Holdings Limited and on May 9, 2018, Celsius Asia Holdings Limited established Celsius (Beijing) Beverage Limited, a China corporation as a wholly owned subsidiary of Celsius Asia Holdings Limited. On October 25, 2019, the Company acquired 100% of Func Food Group, Oyj (“ Func Food The Company is engaged in the development, marketing, sale and distribution of “ functional

BASIS OF PRESENTATION AND SUMMA

BASIS OF PRESENTATION AND SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES	6 Months Ended
	Jun. 30, 2021
Accounting Policies [Abstract]
BASIS OF PRESENTATION AND SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES	2. BASIS OF PRESENTATION AND SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES Basis of Presentation and Principles of Consolidation US GAAP Significant Estimates Reclassification of Prior Year Presentation Segment Reporting Concentrations of Risk The Company uses single supplier relationships for its raw materials purchases and filling capacity, which potentially subjects the Company to a concentration of business risk. If these suppliers had operational problems or ceased making product available to the Company, operations could be adversely affected. Financial instruments that potentially subject the Company to concentrations of credit risk consist primarily of cash and cash equivalents and accounts receivable. The Company places its cash and cash equivalents with high-quality financial institutions. At times, balances in the Company’s cash accounts may exceed the Federal Deposit Insurance Corporation limit. At June 30, 2021, the Company had approximately $77.8 million in excess of the Federal Deposit Insurance Corporation limit. For the six months ended June 30, 2021 and 2020, the Company had the following 10 percent or greater concentrations of revenue with its customers. Specifically, as a result of the growth of our business and the increase in online related in part to the COVID-19 pandemic, one customer, Amazon, accounted for approximately 10.0% and 17.4% of our revenues during the six months periods ended June 30, 2021 and June 30, 2020, respectively. Notwithstanding the foregoing, we do not believe that we are dependent on our sales to Amazon for our continued growth and profitability. Schedule of revenue & accounts receivable with customers 2021 2020 Amazon 10.0 % 17.4 % All other 90.0 % 82.6 % Total 100.0 % 100.0 % At June 30, 2021 and December 31, 2020, the Company had the following 10 percent or greater concentrations of accounts receivable with its customers: 2021 2020 Amazon 13.2 % 11.3 % All other 86.8 % 88.7 % Total 100.0 % 100.0 % Cash Equivalents Accounts Receivable 1,404,179 549,573 Inventories 2,873,131 1,613,000 Property and Equipment Impairment of Long-Lived Assets Long-lived Asset Geographic Data The following table sets forth long-lived asset information, which includes property, plant and equipment and lease right-of-use assets and excludes goodwill and intangibles, where individual countries represent a material portion of the total: Schedule of long-lived asset geographic data June 30, December 31, 2021 2020 United States $ 1,478,298 $ 694,697 Sweden 356,569 431,959 Finland 587,357 450,878 Long-lived assets related to foreign operations 943,926 882,837 Total long-lived assets $ 2,422,224 $ 1,577,534 Goodwill Intangible assets Revenue Recognition Customer Advances 3,280 no Advertising Costs 12.6 5.9 Research and Development 432,000 231,000 Foreign Currency Translation 84,000 223,000 Chinese-Yuan Norwegian-Krone Swedish-Krona Finland-Euro Fair Value of Financial Instruments Fair Value Measurements Level 1: Observable inputs such as quoted market prices in active markets for identical assets or liabilities. Level 2: Observable market-based inputs or unobservable inputs that are corroborated by market data. Level 3: Unobservable inputs for which there is little or no market data, which require the use of the reporting entity’s own assumptions. Other than these noted previously, the Company did not have any other assets or liabilities measured at fair value at June 30, 2021 and December 31, 2020. Income Taxes Accounting for Uncertain Income Tax Positions. Tax positions taken are not offset or aggregated with other positions. Tax positions that meet the more-likely-than-not recognition threshold are measured as the largest amount of tax benefit that is more than 50 The Company has adopted ASC 740-10-25 Definition of Settlement, Earnings per Share Schedule of anti-dilutive shares For the three months For the six months 2021 2020 2021 2020 Net income $ 3,960,344 $ 1,558,334 $ 4,545,768 $ 2,104,385 Income per share: Basic $ 0.05 $ 0.02 $ 0.06 $ 0.03 Diluted $ 0.05 $ 0.02 $ 0.06 $ 0.03 Weighted average shares outstanding: Basic 73,158,836 69,396,377 73,655,125 69,444,655 Diluted 77,238,389 71,473,065 77,658,318 71,073,534 Share-Based Payments 5,000,000 3.6 Cost of Sales Operating Expenses Shipping and Handling Costs 9.7 4.2 Recent Accounting Pronouncements The Company adopts all applicable, new accounting pronouncements as of the specified effective dates. In September 2016, the FASB issued ASU No. 2016-13, Financial Instruments – Credit Losses (Topic 326) (“ASU 2016-13”), which requires the immediate recognition of management’s estimates of current and expected credit losses. In November 2018, the FASB issued ASU 2018-19, which makes certain improvements to Topic 326. In April and May 2019, the FASB issued ASUs 2019-04 and 2019-05, respectively, which adds codification improvements and transition relief for Topic 326. In November 2019, the FASB issued ASU 2019-10, which delays the effective date of Topic 326 for Smaller Reporting Companies to interim and annual periods beginning after December 15, 2022, with early adoption permitted. In November 2019, the FASB issued ASU 2019-11, which makes improvements to certain areas of Topic 326. In February 2020, the FASB issued ASU 2020-02, which adds an SEC paragraph, pursuant to the issuance of SEC Staff Accounting Bulletin No. 119, to Topic 326. Topic 326 is effective for the Company for fiscal years and interim reporting periods within those years beginning after December 15, 2022. Early adoption is permitted for interim and annual periods beginning December 15, 2019. The Company is currently evaluating the potential impact of adopting this guidance on our consolidated financial statements. On January 1, 2020, the Company adopted ASU No. 2017-04, “Intangibles and Other (Topic 350): Simplifying the Test for Goodwill Impairment”, which eliminates the requirement to calculate the implied fair value of goodwill, but rather requires an entity to record an impairment charge based on the excess of a reporting unit’s carrying value over its fair value. Adoption of this ASU did not have a material effect on our consolidated financial statements. On January 1, 2020, the Company adopted ASU No. 2018-13, Fair Value Measurements (Topic 820): Disclosure Framework Changes to the Disclosure Requirements for Fair Value Measurement. The amendments in this update modify the disclosure requirements on fair value measurements in Topic 820. Adoption of this ASU did not have a material effect on our consolidated financial statements. All new accounting pronouncements issued but not yet effective are not expected to have a material impact on our results of operations, cash flows or financial position with the exception of the updated previously disclosed above, there have been no new accounting pronouncements not yet effective that have significance to our consolidated financial statements. Liquidity 50,881,064 4,545,768 30,329,464 If our sales volumes do not meet our projections, expenses exceed our expectations, our plans change, we may be unable to generate enough cash flow from operations to cover our working capital requirements. In such case, we may be required to adjust our business plan, by reducing marketing, lower our working capital requirements and reduce other expenses or seek additional financing. Furthermore, our business and results of operations may be adversely affected by changes in the global macro-economic environment related to the pandemic and public health crises related to the COVID-19 outbreak.

REVENUE

REVENUE	6 Months Ended
	Jun. 30, 2021
Revenue
REVENUE	3. REVENUE The Company recognizes revenue when obligations under the terms of a contract with the customer are satisfied. Product sales occur once control is transferred upon delivery to the customer. Revenue is measured as the amount of consideration the Company expects to receive in exchange for transferring goods. The amount of consideration the Company receives and revenue the Company recognizes varies with changes in customer incentives the Company offers to its customers and their customers. Sales taxes and other similar taxes are excluded from revenue. Information about the Company’s net sales by geographical location for the six months ended June 30, 2021 and 2020 is as follows: Schedule of net sales by reporting segment For the six months ended June 30, June 30, 2021 2020 North America $ 92,603,771 $ 40,192,360 Europe 21,159,590 17,272,080 Asia 1,155,434 594,384 Other 189,407 163,292 Net sales $ 115,108,202 $ 58,222,116 All of the Company’s North America revenue is derived from the United States, which is the Company’s country of domicile. Of the Company’s total foreign revenues of approximately $ 22.5 18.0 14.5 12.2 License Agreement In January 2019, the Company entered into a license and repayment of investment agreement with Qifeng Food Technology (Beijing) Co., Ltd (“Qifeng”). Under the agreement, Qifeng was granted the exclusive license rights to manufacture, market and commercialize Celsius branded products in China. The term of the agreement is 50 years 6.6 Under the agreement, the Company grants Qifeng exclusive license rights and provides ongoing support in product development, brand promotion and technical expertise. The ongoing support is integral to the exclusive license rights and, as such, both of these represent a combined, single performance obligation. The transaction price consists of the guaranteed minimums and the variable royalty fees, all of which are allocated to the single performance obligation. The Company recognizes revenue from the agreement over time because the customer simultaneously receives and consumes the benefits from the services. The Company uses the passage of time to measure progress towards satisfying its performance obligation because its efforts in providing the exclusive license rights and ongoing support occur on a generally even basis throughout the year. Total revenue recognized under the agreement was approximately $ 787,000

INVENTORIES

INVENTORIES	6 Months Ended
	Jun. 30, 2021
Inventory Disclosure [Abstract]
INVENTORIES	4. INVENTORIES Inventories consist of the following at: Schedule of inventories June 30, December 31, 2021 2020 Finished goods $ 42,110,583 $ 15,334,386 Raw Materials 24,589,144 4,682,291 Less: Inventory allowance for excess and obsolete products (2,873,131 ) (1,613,055 ) Inventories $ 63,826,596 $ 18,403,622

PREPAID EXPENSES AND OTHER CURR

PREPAID EXPENSES AND OTHER CURRENT ASSETS	6 Months Ended
	Jun. 30, 2021
Prepaid Expenses And Other Current Assets
PREPAID EXPENSES AND OTHER CURRENT ASSETS	5. PREPAID EXPENSES AND OTHER CURRENT ASSETS Prepaid expenses and other current assets were approximately $22.7 22,744,642 14,626,922 8.1

NOTE RECEIVABLE

NOTE RECEIVABLE	6 Months Ended
	Jun. 30, 2021
Note Receivable
NOTE RECEIVABLE	6. NOTE RECEIVABLE Note receivable consists of the following at: Schedule of note receivable June 30, December 31, 2021 2020 Note receivable-current $ 2,545,745 $ 1,885,887 Note receivable-non-current 7,000,800 9,429,437 Total Note receivable $ 9,546,545 $ 11,315,324 Effective January 1, 2019, we restructured our China distribution efforts by entering into two separate economic agreements as it relates to the commercialization of our Celsius products (i.e., license agreement) and a repayment of investment agreement with Qifeng. Under the license agreement, Qifeng was granted the exclusive license rights to manufacture, market and commercialize Celsius® brand products in China. Qifeng will pay a minimum royalty fee of approximately $ 6.6 Scheduled principal payments plus accrued interest are due annually on March 31 of each year starting in 2020. The Note is recorded at amortized cost basis and accrues interest at a rate per annum equal to the weighted average of 5% of the outstanding principal up to $5 million and 2% of the outstanding principal above $5 million 3.21 163,000 The Company assesses the Note for impairment periodically by evaluating whether it is probable that the Company will be unable to collect all the contractual interest and principal payments as scheduled in the Note agreement, based on historical experience about Qifeng’s ability to pay, the current economic environment and other factors. If the Note is determined to be impaired, the impairment is measured based on the present value of the expected future cash flows under the Note, discounted at the Note’s effective interest rate. At June 30, 2021, the Note was not deemed to be impaired. As of June 30, 2021, Qifeng is current on all amounts due under the Note and the license agreement. As collateral for the Note, a stock certificate in Celsius Holdings, Inc., which amounts to 337,079 ability to pay

LEASES

LEASES	6 Months Ended
	Jun. 30, 2021
Leases
LEASES	7. LEASES The Company’s leasing activities include an operating lease of its corporate office space from a related party (see note 12) and several other operating and finance leases of vehicles and office space for the Company’s European operations. At the inception of a contract, the Company assesses whether the contract is, or contains, a lease. The Company’s assessment is based on: (1) whether the contract involves the use of a distinct identified asset, (2) whether the Company obtains the right to substantially all the economic benefit from the use of the asset throughout the term, and (3) whether the Company has the right to direct the use of the asset. The Company allocates the consideration in the contract to each lease and non-lease component based on the component’s relative stand-alone price to determine the lease payments. Lease and non-lease components are accounted for separately. Leases are classified as either finance leases or operating leases based on criteria in ASC Topic 842, “Leases”. The Company’s operating leases are generally comprised of real estate and vehicles, and the Company’s finance leases are generally comprised of vehicles. At lease commencement, the Company records a lease liability equal to the present value of the remaining lease payments, discounted using the rate implicit in the lease or, if that rate cannot be readily determined, the Company’s incremental borrowing rate. A corresponding right-of-use asset (“ROU asset”) is recorded, measured based on the initial measurement of the lease liability. ROU assets also include any lease payments made and exclude lease incentives. Lease terms may include options to extend or terminate the lease when it is reasonably certain that the Company will exercise that option. Lease expense for operating leases, consisting of lease payments, is recognized on a straight-line basis over the lease term. Included in lease expense are any variable lease payments incurred in the period that were not included in the initial lease liability. Lease expense for finance leases consists of the amortization of the ROU asset on a straight-line basis over the shorter of the useful life of the asset or the lease term, and interest expense is calculated using the effective interest rate method. The following is a summary of lease cost recognized in the Company’s consolidated statements of operations: Schedule of components of lease costs Three months ended Three months ended June 30, 2021 June 30, 2020 Operating Finance Operating Finance Leases Leases Leases Leases Lease cost in general and administrative expenses: Operating lease expense $ 125,553 $ - $ 97,873 $ - Amortization of finance lease ROU assets - 35,993 - 102,399 Total lease cost in general and administrative expenses 125,553 35,993 97,873 102,399 Lease cost in other expense: Interest on finance lease liabilities - 1,367 - 3,207 Total lease cost in other expense - 1,367 - 3,207 Total lease cost $ 125,553 $ 37,360 $ 97,873 $ 105,606 Six months ended Six months ended June 30, 2021 June 30, 2020 Operating Finance Operating Finance Leases Leases Leases Leases Lease cost in general and administrative expenses: Operating lease expense $ 224,088 $ - - $ 193,255 $ Amortization of finance lease ROU assets - 71,993 - 237,922 Total lease cost in general and administrative expenses 224,088 71,993 193,255 237,922 Lease cost in other expense: Interest on finance lease liabilities - 2,968 - 6,742 Total lease cost in other expense - 2,968 - 6,742 Total lease cost $ 224,088 $ 74,961 $ 193,255 $ 244,664 The following is a summary of the impact of the Company’s leases on the consolidated statements of cash flows: Schedule of cash flow information related to leases Six months ended June 30, 2021 2020 Leasing activity in cash flows from operating activities: Payments under operating leases (229,100 ) (193,893 ) Interest payments on finance lease liabilities (2,968 ) (6,742 ) Total leasing activity in cash flows from operating activities (232,068 ) (200,635 ) Leasing activity in cash flows from financing activities: Principal payments on finance lease liabilities (49,592 ) (222,052 ) Total leasing activity in cash flows from financing activities: (49,592 ) (222,052 ) The weighted-average remaining lease terms and weighted-average discount rates for operating and finance leases at June 30, 2021 and December 31, 2020 were as follows: Schedule of weighted average remaining lease term and weighted average discount rate June 30, December 31, 2021 2020 Weighted average remaining lease term (years) - operating leases 2.3 2.6 Weighted average remaining lease term (years) - finance leases 0.7 1.1 Weighted average discount rate - operating leases 6.59 % 6.52 % Weighted average discount rate - finance leases 4.07 % 3.95 % The future annual minimum lease payments required under the Company’s leases as of June 30, 2021 are as follows: Schedule of future annual minimum cash payments required under operating lease Operating Finance Future minimum lease payments Leases Leases Total 2021 $ 209,295 $ 174,332 $ 383,627 2022 283,652 74,283 357,935 2023 257,456 7,184 264,640 2024 16,624 - 16,624 Total future minimum lease payments 767,027 255,799 1,022,826 Less: Amount representing interest (57,728 ) (3,315 ) (61,043 ) Present value of lease liabilities 709,299 252,484 961,783 Less: current portion (318,142 ) (191,753 ) (509,895 ) Long-term portion $ 391,157 $ 60,731 $ 451,888

PROPERTY AND EQUIPMENT

PROPERTY AND EQUIPMENT	6 Months Ended
	Jun. 30, 2021
Property, Plant and Equipment [Abstract]
PROPERTY AND EQUIPMENT	8. PROPERTY AND EQUIPMENT Property and equipment consist of the following at: Schedule of property and equipment June 30, December 31, 2021 2020 Furniture and equipment $ 2,319,551 $ 1,103,301 Less: accumulated depreciation (702,349 ) (523,924 ) Total $ 1,617,002 $ 579,377 Depreciation expense amounted to $ 178,425 50,351

GOODWILL AND INTANGIBLES

GOODWILL AND INTANGIBLES	6 Months Ended
	Jun. 30, 2021
Goodwill and Intangible Assets Disclosure [Abstract]
GOODWILL AND INTANGIBLES	9. GOODWILL AND INTANGIBLES Goodwill consists of approximately $ 10,419,000 Intangible assets consist of acquired customer relationships and brands from the Func Food Acquisition. The gross carrying amount and accumulated amortization of intangible assets were as follows as of June 30, 2021 and December 31, 2020: Schedule of accumulated amortization of intangible assets June 30, December 31, 2021 2020 Intangible assets subject to amortization Customer relationships gross carrying amount $ 14,050,000 $ 14,050,000 Less: accumulated amortization (885,463 ) (582,917 ) Total $ 13,164,537 $ 13,467,083 Intangible assets not subject to amortization Brands total carrying amount $ 3,123,000 $ 3,123,000 Total Intangibles $ 16,287,537 $ 16,590,083 Customer relationships are amortized over an estimated useful life of 25 303,000 284,000 Other fluctuations in the amounts of intangible assets are due to currency translation adjustments. The following is the future estimated annualized amortization expense related to customer relationships: Schedule future estimated amortization expense As of June 30, 2021: 2021 $ 281,000 2022 562,000 2023 562,000 2024 562,000 2025 562,000 Thereafter 10,635,537 Total $ 13,164,537

ACCOUNTS PAYABLE AND ACCRUED EX

ACCOUNTS PAYABLE AND ACCRUED EXPENSES	6 Months Ended
	Jun. 30, 2021
Payables and Accruals [Abstract]
ACCOUNTS PAYABLE AND ACCRUED EXPENSES	10. ACCOUNTS PAYABLE AND ACCRUED EXPENSES Accounts payable and accrued expenses consist of the following at: Schedule of accounts payable and accrued expenses June 30, December 31, 2021 2020 Accounts payable $ 19,509,533 $ 11,854,421 Accrued expenses 33,482,542 13,558,332 Total $ 52,992,075 $ 25,412,753

OTHER LIABILITIES

OTHER LIABILITIES	6 Months Ended
	Jun. 30, 2021
Payables and Accruals [Abstract]
OTHER LIABILITIES	11. OTHER LIABILITIES Other current liabilities consist of the following at: Schedule of other liabilities June 30, December 31, 2021 2020 Other Liabilities-State Beverage Container Deposit $ 754,907 $ 425,232 Total $ 754,907 $ 425,232

RELATED PARTY TRANSACTIONS

RELATED PARTY TRANSACTIONS	6 Months Ended
	Jun. 30, 2021
Related Party Transactions [Abstract]
RELATED PARTY TRANSACTIONS	12. RELATED PARTY TRANSACTIONS The Company’s office is rented from a company affiliated with CD Financial, LLC which is controlled by one of our major shareholders. The current lease expires on January 2024 with monthly rent of $ 17,295

STOCKHOLDERS_ EQUITY

STOCKHOLDERS’ EQUITY	6 Months Ended
	Jun. 30, 2021
Equity [Abstract]
STOCKHOLDERS’ EQUITY	13. STOCKHOLDERS’ EQUITY Issuance of common stock pursuant to exercise of stock options During the six months ended June 30, 2021, the Company issued an aggregate of 1,073,757 2,515,017 669,532 During the six months ended June 30, 2020, the Company issued an aggregate of 621,190 704,664 310,835 June 2021 Public Offering On June 9, 2021, the Company and certain selling stockholders (the “Selling Stockholders”) entered into an underwriting agreement (the “Underwriting Agreement”) with UBS Securities LLC and Jefferies LLC, as representatives (the “Representatives”) of the several underwriters (the “Underwriters”), relating to the sale of 6,518,267 0.001 62.50 977,740 1,133,953 6,257,455 67,769,386 375,447,300 The Underwriting Agreement contains customary representations and warranties of the parties, and indemnification and contribution provisions under which the Company and the Selling Stockholders have agreed to indemnify the Underwriters against certain liabilities, including liabilities under the Securities Act of 1933, as amended (the “Securities Act”). Pursuant to the Underwriting Agreement, the Company has agreed, subject to certain exceptions, not to sell or transfer any shares of Common Stock or any securities convertible into or exercisable or exchangeable for Common Stock for 90 days after June 9, 2021 without first obtaining the written consent of the Representatives.

STOCK-BASED COMPENSATION

STOCK-BASED COMPENSATION	6 Months Ended
	Jun. 30, 2021
Share-based Payment Arrangement [Abstract]
STOCK-BASED COMPENSATION	14. STOCK-BASED COMPENSATION The Company adopted an Incentive Stock Plan on January 18, 2007. This plan is intended to provide incentives which will attract and retain highly competent persons at all levels as employees of the Company, as well as independent contractors providing consulting or advisory services to the Company, by providing them opportunities to acquire the Company’s common stock or to receive monetary payments based on the value of such shares pursuant to Awards issued. While the plan terminates 10 2.5 3.5 3.5 4.25 4.25 4.6 4.6 5.1 The Company adopted the 2015 Stock Incentive Plan on April 30, 2015. This plan is intended to provide incentives which will attract and retain highly competent persons at all levels as employees of the Company, as well as independent contractors providing consulting or advisory services to the Company, by providing them opportunities to acquire the Company’s common stock or to receive monetary payments based on the value of such shares pursuant to Awards issued. The 2015 Plan permits the grant of options and shares for up to 5,000,000 In addition, there is a provision for an annual increase of 15% of the shares pertaining to the 2015 plan that are outstanding as of the last day of the prior year. 3.6 Under the 2015 Stock Incentive Plan, the Company has issued options to purchase approximately 4.9 6.54 287.4 304,750 432,274 For the six months ended June 30, 2021 and 2020, the Company recognized approximately $ 4.0 2.6 10.7 2.27 The Company used straight-line amortization of compensation expense over the two to three-year requisite service or vesting period of the grant. The Company uses the Black-Scholes option-pricing model to estimate the fair value of its stock option awards and warrant issuances. The calculation of the fair value of the awards using the Black-Scholes option-pricing model is affected by the Company’s stock price on the date of grant as well as assumptions regarding the following: Schedule of black - scholes option-pricing model valuation assumption Six months ended 2021 2020 Expected volatility 69.18 81.11 % 69.18 81.11 % Expected term 4.49 5.00 4.84 5.00 Risk-free interest rate 0.32 1.39 % 0.36 1.39 % Forfeiture Rate 0.00 % 0.00 % The expected volatility was determined with reference to the historical volatility of the Company’s stock. The Company uses historical data to estimate option exercise and employee termination within the valuation model. The expected term of options granted represents the period of time that options granted are expected to be outstanding. The risk-free interest rate for periods within the contractual life of the option is based on the U.S. Treasury rate in effect at the time of grant. A summary of the status of the Company’s outstanding stock options as of June 30, 2021 and changes during the period ending on that date is as follows: Schedule of outstanding stock options Weighted Weighted Average Aggregate Average Shares Exercise Grant Date Fair Intrinsic Value Remaining Term (000’s) Price Value (000’s) (Yrs) Options At December 31, 2020 5,198 $ 4.23 $ 240,866 6.89 Granted 305 $ 42.37 $ 30.32 Exercised (1,102 ) $ 3.84 $ 57.62 $ 58,885 Forfeiture and cancelled (242 ) $ 14.91 At June 30, 2021 4,159 $ 6.98 $ 287,392 7.09 Exercisable at June 30, 2021 2,122 $ 3.99 $ 154,790 6.07 The following table summarizes information about employee stock options outstanding at June 30, 2021: Schedule of employee stock options outstanding Outstanding Options Vested Options Number Number Outstanding Weighted Weighted Exercisable Weighted Weighted Range of at Averaged Averaged at Averaged Averaged Exercise June 30, Remaining Exercise June 30, Exercise Remaining Price 2021 (000’s) Life Price 2021 (000’s) Price Life $0.20 - $0.53 60 2.04 $ 0.26 60 $ 0.26 2.04 $0.65 - $1.80 100 3.66 $ 1.05 100 $ 1.05 3.66 $1.83 - $2.84 112 4.53 $ 1.97 112 $ 1.97 4.53 $3.20 - $6.20 3,503 7.10 $ 4.13 1,850 4.40 6.42 $7.20-$60.00 384 9.43 37.02 0 0.00 0 Outstanding options 4,159 7.09 $ 6.98 2,122 $ 3.99 6.07 As of June 30, 2021, the Company had approximately $10.7 million of unrecognized pre-tax non-cash compensation expense, which the Company expects to recognize, based on a weighted-average period of 2.27 years. Restricted Stock Awards Restricted stock awards are awards of common stock that are subject to restrictions on transfer and to a risk of forfeiture if the holder leaves the Company before the restrictions lapse. The holder of a restricted stock award is generally entitled at all times on and after the date of issuance of the restricted shares to exercise the rights of a shareholder of the Company, including the right to vote the shares. The value of stock awards that vest over time is established by the market price on the date of its grant. A summary of the Company’s restricted stock activity for the six months ended June 30, 2021 and 2020 is presented in the following table: Schedule of restricted stock activity For the six months ended June 30, 2021 June 30, 2020 Weighted Weighted Average Average Grant Date Grant Date Shares Fair Value Shares Fair Value Unvested at beginning of period 66,229 $ 14.78 123,334 $ 3.34 Transfers to restricted stock units (45,871 ) 34.02 - - Granted - - - - Vested (172 ) 22.30 (33,334 ) 3.23 Forfeiture and cancelled (671 ) 34.02 Unvested at end of period 19,515 $ 14.72 90,000 $ 3.23 The total fair value of shares vested during the six months ended June 30, 2021 and 2020 was immaterial. Unrecognized compensation expense related to outstanding restricted stock awards to employees and directors as of June 30, 2021 was $ 25,287 4 Restricted Stock Units Restricted stock units are awards that give the holder the right to receive one share of common stock for each restricted stock unit upon meeting service-based vesting conditions (typically annual vesting in three equal annual installments, with a requirement that the holder remains in the continuous employment of the Company). The value of restricted stock units that vest over time is established by the market price on the date of its grant. A summary of the Company’s restricted stock unit activity for the six months ended June 30, 2021 and 2020 is presented in the following table: For the six months ended June 30, 2021 June 30, 2020 Weighted Weighted Average Average Grant Date Grant Date Shares Fair Value Shares Fair Value Unvested at beginning of period - $ - - $ - Transfers from restricted stock awards 45,871 34.02 Granted 509,972 51.03 - - Vested - - - - Forfeiture and cancelled (14,900 ) 50.67 Unvested at end of period 540,943 $ 49.59 - $ - Unrecognized compensation expense related to outstanding restricted stock units to employees and directors as of June 30, 2021 was $ 22.5 33

COMMITMENTS AND CONTINGENCIES

COMMITMENTS AND CONTINGENCIES	6 Months Ended
	Jun. 30, 2021
Commitments and Contingencies Disclosure [Abstract]
COMMITMENTS AND CONTINGENCIES	15. COMMITMENTS AND CONTINGENCIES In November of 2020, McGovern Capital, Inc. and Kevin McGovern (collectively “McGovern”) filed a claim in arbitration related to its Representative Agreement with Celsius Holdings, Inc. as amended by the first amendment dated August 6, 2016. Pursuant to the Representative Agreement, McGovern is entitled to receive a fee of three percent (3%) of “Net Revenues” received by the Company from sales of the Company’s Products in the People’s Republic of China for a period of four years from Initial Commercial Sale (which was September 1, 2017). “Net Revenues” are defined in the Representative Agreement as “the Company’s revenues net of actual discounts applied, credits and returns.” Effective January 1, 2019, the Company restructured its China operations from a distribution arrangement with Qifeng Food Technology (Beijing) Co. Ltd. (“Qifeng”), to a license and royalty arrangement and a loan, pursuant to which Qifeng will market and distribute the Company’s products in China, and Celsius will receive an annual royalty payment. The Company intends to pay McGovern its percentage of the annual royalty payment, but McGovern has objected claiming that McGovern is entitled to be paid commissions on the entire royalty payment and the amount of the loan to Qifeng. The Company intends to defend against McGovern’s claims vigorously and has filed a counterclaim related to McGovern’s failure to comply with the covenant of good faith and fair dealing in the Representative Agreement. This matter is still in its early stages and the Company is unable to predict the outcome at this time. In March of 2019, Daniel Prescod filed a putative class action lawsuit against the Company in the Superior Court for the State of California, County of Los Angeles, Case Number 19STCV09321, filed on March 19, 2019, (the “Prescod Litigation”). Daniel Prescod asserts that the Company’s use of citric acid in its products while simultaneously claiming “no preservatives” violates California Consumer Legal Remedies Act, California Business and Professions Code Section 17200, et seq., and California Business and Professions Code Section 17500, et seq., because citric acid acts as a preservative. The Company does not use citric acid as a preservative in its products, but rather as a flavoring, and therefore it believes that its “no preservatives” claim is fair and not deceptive. A motion to certify the case as a class action was filed and on August 2, 2021, that motion was granted. However, the Company also has a motion for summary adjudication pending and that motion would be dispositive of plaintiff’s claims if granted. No fact discovery has been conducted on the merits and this matter is still in its initial stages. The Company intends to contest the claims vigorously on the merits. Since merits discovery is still in its initial stages, we are unable to predict the outcome at this time. In addition to the foregoing, from time to time, we may become party to litigation or other legal proceedings that we consider to be a part of the ordinary course of our business. The Company has entered into distribution agreements with liquidated damages in case the Company cancels the distribution agreements without Cause. Cause has been defined in various ways. It is management’s belief that no such agreement has created any liability as of June 30, 2021. Additionally, our business and results of operations may be adversely affected by the pandemic and public health crises related to the COVID-19 outbreak which is affecting the macro-economic environment.

SUBSEQUENT EVENTS

SUBSEQUENT EVENTS	6 Months Ended
	Jun. 30, 2021
Subsequent Events [Abstract]
SUBSEQUENT EVENTS	16. SUBSEQUENT EVENTS None.

BASIS OF PRESENTATION AND SUM_2

BASIS OF PRESENTATION AND SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES (Policies)	6 Months Ended
	Jun. 30, 2021
Accounting Policies [Abstract]
Basis of Presentation and Principles of Consolidation	Basis of Presentation and Principles of Consolidation US GAAP
Significant Estimates	Significant Estimates
Reclassification of Prior Year Presentation	Reclassification of Prior Year Presentation
Segment Reporting	Segment Reporting
Concentrations of Risk	Concentrations of Risk The Company uses single supplier relationships for its raw materials purchases and filling capacity, which potentially subjects the Company to a concentration of business risk. If these suppliers had operational problems or ceased making product available to the Company, operations could be adversely affected. Financial instruments that potentially subject the Company to concentrations of credit risk consist primarily of cash and cash equivalents and accounts receivable. The Company places its cash and cash equivalents with high-quality financial institutions. At times, balances in the Company’s cash accounts may exceed the Federal Deposit Insurance Corporation limit. At June 30, 2021, the Company had approximately $77.8 million in excess of the Federal Deposit Insurance Corporation limit. For the six months ended June 30, 2021 and 2020, the Company had the following 10 percent or greater concentrations of revenue with its customers. Specifically, as a result of the growth of our business and the increase in online related in part to the COVID-19 pandemic, one customer, Amazon, accounted for approximately 10.0% and 17.4% of our revenues during the six months periods ended June 30, 2021 and June 30, 2020, respectively. Notwithstanding the foregoing, we do not believe that we are dependent on our sales to Amazon for our continued growth and profitability. Schedule of revenue & accounts receivable with customers 2021 2020 Amazon 10.0 % 17.4 % All other 90.0 % 82.6 % Total 100.0 % 100.0 % At June 30, 2021 and December 31, 2020, the Company had the following 10 percent or greater concentrations of accounts receivable with its customers: 2021 2020 Amazon 13.2 % 11.3 % All other 86.8 % 88.7 % Total 100.0 % 100.0 %
Cash Equivalents	Cash Equivalents
Accounts Receivable	Accounts Receivable 1,404,179 549,573
Inventories	Inventories 2,873,131 1,613,000
Property and Equipment	Property and Equipment
Impairment of Long-Lived Assets	Impairment of Long-Lived Assets
Long-lived Asset Geographic Data	Long-lived Asset Geographic Data The following table sets forth long-lived asset information, which includes property, plant and equipment and lease right-of-use assets and excludes goodwill and intangibles, where individual countries represent a material portion of the total: Schedule of long-lived asset geographic data June 30, December 31, 2021 2020 United States $ 1,478,298 $ 694,697 Sweden 356,569 431,959 Finland 587,357 450,878 Long-lived assets related to foreign operations 943,926 882,837 Total long-lived assets $ 2,422,224 $ 1,577,534
Goodwill	Goodwill
Intangible assets	Intangible assets
Revenue Recognition	Revenue Recognition
Customer Advances	Customer Advances 3,280 no
Advertising Costs	Advertising Costs 12.6 5.9
Research and Development	Research and Development 432,000 231,000
Foreign Currency Translation	Foreign Currency Translation 84,000 223,000 Chinese-Yuan Norwegian-Krone Swedish-Krona Finland-Euro
Fair Value of Financial Instruments	Fair Value of Financial Instruments
Fair Value Measurements	Fair Value Measurements Level 1: Observable inputs such as quoted market prices in active markets for identical assets or liabilities. Level 2: Observable market-based inputs or unobservable inputs that are corroborated by market data. Level 3: Unobservable inputs for which there is little or no market data, which require the use of the reporting entity’s own assumptions. Other than these noted previously, the Company did not have any other assets or liabilities measured at fair value at June 30, 2021 and December 31, 2020.
Income Taxes	Income Taxes Accounting for Uncertain Income Tax Positions. Tax positions taken are not offset or aggregated with other positions. Tax positions that meet the more-likely-than-not recognition threshold are measured as the largest amount of tax benefit that is more than 50 The Company has adopted ASC 740-10-25 Definition of Settlement,
Earnings per Share	Earnings per Share Schedule of anti-dilutive shares For the three months For the six months 2021 2020 2021 2020 Net income $ 3,960,344 $ 1,558,334 $ 4,545,768 $ 2,104,385 Income per share: Basic $ 0.05 $ 0.02 $ 0.06 $ 0.03 Diluted $ 0.05 $ 0.02 $ 0.06 $ 0.03 Weighted average shares outstanding: Basic 73,158,836 69,396,377 73,655,125 69,444,655 Diluted 77,238,389 71,473,065 77,658,318 71,073,534
Share-Based Payments	Share-Based Payments 5,000,000 3.6
Cost of Sales	Cost of Sales
Operating Expenses	Operating Expenses
Shipping and Handling Costs	Shipping and Handling Costs 9.7 4.2
Recent Accounting Pronouncements	Recent Accounting Pronouncements The Company adopts all applicable, new accounting pronouncements as of the specified effective dates. In September 2016, the FASB issued ASU No. 2016-13, Financial Instruments – Credit Losses (Topic 326) (“ASU 2016-13”), which requires the immediate recognition of management’s estimates of current and expected credit losses. In November 2018, the FASB issued ASU 2018-19, which makes certain improvements to Topic 326. In April and May 2019, the FASB issued ASUs 2019-04 and 2019-05, respectively, which adds codification improvements and transition relief for Topic 326. In November 2019, the FASB issued ASU 2019-10, which delays the effective date of Topic 326 for Smaller Reporting Companies to interim and annual periods beginning after December 15, 2022, with early adoption permitted. In November 2019, the FASB issued ASU 2019-11, which makes improvements to certain areas of Topic 326. In February 2020, the FASB issued ASU 2020-02, which adds an SEC paragraph, pursuant to the issuance of SEC Staff Accounting Bulletin No. 119, to Topic 326. Topic 326 is effective for the Company for fiscal years and interim reporting periods within those years beginning after December 15, 2022. Early adoption is permitted for interim and annual periods beginning December 15, 2019. The Company is currently evaluating the potential impact of adopting this guidance on our consolidated financial statements. On January 1, 2020, the Company adopted ASU No. 2017-04, “Intangibles and Other (Topic 350): Simplifying the Test for Goodwill Impairment”, which eliminates the requirement to calculate the implied fair value of goodwill, but rather requires an entity to record an impairment charge based on the excess of a reporting unit’s carrying value over its fair value. Adoption of this ASU did not have a material effect on our consolidated financial statements. On January 1, 2020, the Company adopted ASU No. 2018-13, Fair Value Measurements (Topic 820): Disclosure Framework Changes to the Disclosure Requirements for Fair Value Measurement. The amendments in this update modify the disclosure requirements on fair value measurements in Topic 820. Adoption of this ASU did not have a material effect on our consolidated financial statements. All new accounting pronouncements issued but not yet effective are not expected to have a material impact on our results of operations, cash flows or financial position with the exception of the updated previously disclosed above, there have been no new accounting pronouncements not yet effective that have significance to our consolidated financial statements.
Liquidity	Liquidity 50,881,064 4,545,768 30,329,464 If our sales volumes do not meet our projections, expenses exceed our expectations, our plans change, we may be unable to generate enough cash flow from operations to cover our working capital requirements. In such case, we may be required to adjust our business plan, by reducing marketing, lower our working capital requirements and reduce other expenses or seek additional financing. Furthermore, our business and results of operations may be adversely affected by changes in the global macro-economic environment related to the pandemic and public health crises related to the COVID-19 outbreak.

BASIS OF PRESENTATION AND SUM_3

BASIS OF PRESENTATION AND SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES (Tables)	6 Months Ended
	Jun. 30, 2021
Accounting Policies [Abstract]
Schedule of revenue & accounts receivable with customers	Schedule of revenue & accounts receivable with customers 2021 2020 Amazon 10.0 % 17.4 % All other 90.0 % 82.6 % Total 100.0 % 100.0 % At June 30, 2021 and December 31, 2020, the Company had the following 10 percent or greater concentrations of accounts receivable with its customers: 2021 2020 Amazon 13.2 % 11.3 % All other 86.8 % 88.7 % Total 100.0 % 100.0 %
Schedule of long-lived asset geographic data	Schedule of long-lived asset geographic data June 30, December 31, 2021 2020 United States $ 1,478,298 $ 694,697 Sweden 356,569 431,959 Finland 587,357 450,878 Long-lived assets related to foreign operations 943,926 882,837 Total long-lived assets $ 2,422,224 $ 1,577,534
Schedule of anti-dilutive shares	Schedule of anti-dilutive shares For the three months For the six months 2021 2020 2021 2020 Net income $ 3,960,344 $ 1,558,334 $ 4,545,768 $ 2,104,385 Income per share: Basic $ 0.05 $ 0.02 $ 0.06 $ 0.03 Diluted $ 0.05 $ 0.02 $ 0.06 $ 0.03 Weighted average shares outstanding: Basic 73,158,836 69,396,377 73,655,125 69,444,655 Diluted 77,238,389 71,473,065 77,658,318 71,073,534

REVENUE (Tables)

REVENUE (Tables)	6 Months Ended
	Jun. 30, 2021
Revenue
Schedule of net sales by reporting segment	Schedule of net sales by reporting segment For the six months ended June 30, June 30, 2021 2020 North America $ 92,603,771 $ 40,192,360 Europe 21,159,590 17,272,080 Asia 1,155,434 594,384 Other 189,407 163,292 Net sales $ 115,108,202 $ 58,222,116

INVENTORIES (Tables)

INVENTORIES (Tables)	6 Months Ended
	Jun. 30, 2021
Inventory Disclosure [Abstract]
Schedule of inventories	Schedule of inventories June 30, December 31, 2021 2020 Finished goods $ 42,110,583 $ 15,334,386 Raw Materials 24,589,144 4,682,291 Less: Inventory allowance for excess and obsolete products (2,873,131 ) (1,613,055 ) Inventories $ 63,826,596 $ 18,403,622

NOTE RECEIVABLE (Tables)

NOTE RECEIVABLE (Tables)	6 Months Ended
	Jun. 30, 2021
Note Receivable
Schedule of note receivable	Schedule of note receivable June 30, December 31, 2021 2020 Note receivable-current $ 2,545,745 $ 1,885,887 Note receivable-non-current 7,000,800 9,429,437 Total Note receivable $ 9,546,545 $ 11,315,324

LEASES (Tables)

LEASES (Tables)	6 Months Ended
	Jun. 30, 2021
Leases
Schedule of components of lease costs	Schedule of components of lease costs Three months ended Three months ended June 30, 2021 June 30, 2020 Operating Finance Operating Finance Leases Leases Leases Leases Lease cost in general and administrative expenses: Operating lease expense $ 125,553 $ - $ 97,873 $ - Amortization of finance lease ROU assets - 35,993 - 102,399 Total lease cost in general and administrative expenses 125,553 35,993 97,873 102,399 Lease cost in other expense: Interest on finance lease liabilities - 1,367 - 3,207 Total lease cost in other expense - 1,367 - 3,207 Total lease cost $ 125,553 $ 37,360 $ 97,873 $ 105,606 Six months ended Six months ended June 30, 2021 June 30, 2020 Operating Finance Operating Finance Leases Leases Leases Leases Lease cost in general and administrative expenses: Operating lease expense $ 224,088 $ - - $ 193,255 $ Amortization of finance lease ROU assets - 71,993 - 237,922 Total lease cost in general and administrative expenses 224,088 71,993 193,255 237,922 Lease cost in other expense: Interest on finance lease liabilities - 2,968 - 6,742 Total lease cost in other expense - 2,968 - 6,742 Total lease cost $ 224,088 $ 74,961 $ 193,255 $ 244,664
Schedule of cash flow information related to leases	Schedule of cash flow information related to leases Six months ended June 30, 2021 2020 Leasing activity in cash flows from operating activities: Payments under operating leases (229,100 ) (193,893 ) Interest payments on finance lease liabilities (2,968 ) (6,742 ) Total leasing activity in cash flows from operating activities (232,068 ) (200,635 ) Leasing activity in cash flows from financing activities: Principal payments on finance lease liabilities (49,592 ) (222,052 ) Total leasing activity in cash flows from financing activities: (49,592 ) (222,052 )
Schedule of weighted average remaining lease term and weighted average discount rate	Schedule of weighted average remaining lease term and weighted average discount rate June 30, December 31, 2021 2020 Weighted average remaining lease term (years) - operating leases 2.3 2.6 Weighted average remaining lease term (years) - finance leases 0.7 1.1 Weighted average discount rate - operating leases 6.59 % 6.52 % Weighted average discount rate - finance leases 4.07 % 3.95 %
Schedule of future annual minimum cash payments required under operating lease	Schedule of future annual minimum cash payments required under operating lease Operating Finance Future minimum lease payments Leases Leases Total 2021 $ 209,295 $ 174,332 $ 383,627 2022 283,652 74,283 357,935 2023 257,456 7,184 264,640 2024 16,624 - 16,624 Total future minimum lease payments 767,027 255,799 1,022,826 Less: Amount representing interest (57,728 ) (3,315 ) (61,043 ) Present value of lease liabilities 709,299 252,484 961,783 Less: current portion (318,142 ) (191,753 ) (509,895 ) Long-term portion $ 391,157 $ 60,731 $ 451,888

PROPERTY AND EQUIPMENT (Tables)

PROPERTY AND EQUIPMENT (Tables)	6 Months Ended
	Jun. 30, 2021
Property, Plant and Equipment [Abstract]
Schedule of property and equipment	Schedule of property and equipment June 30, December 31, 2021 2020 Furniture and equipment $ 2,319,551 $ 1,103,301 Less: accumulated depreciation (702,349 ) (523,924 ) Total $ 1,617,002 $ 579,377

GOODWILL AND INTANGIBLES (Table

GOODWILL AND INTANGIBLES (Tables)	6 Months Ended
	Jun. 30, 2021
Goodwill and Intangible Assets Disclosure [Abstract]
Schedule of accumulated amortization of intangible assets	Schedule of accumulated amortization of intangible assets June 30, December 31, 2021 2020 Intangible assets subject to amortization Customer relationships gross carrying amount $ 14,050,000 $ 14,050,000 Less: accumulated amortization (885,463 ) (582,917 ) Total $ 13,164,537 $ 13,467,083 Intangible assets not subject to amortization Brands total carrying amount $ 3,123,000 $ 3,123,000 Total Intangibles $ 16,287,537 $ 16,590,083
Schedule future estimated amortization expense	Schedule future estimated amortization expense As of June 30, 2021: 2021 $ 281,000 2022 562,000 2023 562,000 2024 562,000 2025 562,000 Thereafter 10,635,537 Total $ 13,164,537

ACCOUNTS PAYABLE AND ACCRUED _2

ACCOUNTS PAYABLE AND ACCRUED EXPENSES (Tables)	6 Months Ended
	Jun. 30, 2021
Payables and Accruals [Abstract]
Schedule of accounts payable and accrued expenses	Schedule of accounts payable and accrued expenses June 30, December 31, 2021 2020 Accounts payable $ 19,509,533 $ 11,854,421 Accrued expenses 33,482,542 13,558,332 Total $ 52,992,075 $ 25,412,753

OTHER LIABILITIES (Tables)

OTHER LIABILITIES (Tables)	6 Months Ended
	Jun. 30, 2021
Payables and Accruals [Abstract]
Schedule of other liabilities	Schedule of other liabilities June 30, December 31, 2021 2020 Other Liabilities-State Beverage Container Deposit $ 754,907 $ 425,232 Total $ 754,907 $ 425,232

STOCK-BASED COMPENSATION (Table

STOCK-BASED COMPENSATION (Tables)	6 Months Ended
	Jun. 30, 2021
Share-based Payment Arrangement [Abstract]
Schedule of black - scholes option-pricing model valuation assumption	Schedule of black - scholes option-pricing model valuation assumption Six months ended 2021 2020 Expected volatility 69.18 81.11 % 69.18 81.11 % Expected term 4.49 5.00 4.84 5.00 Risk-free interest rate 0.32 1.39 % 0.36 1.39 % Forfeiture Rate 0.00 % 0.00 %
Schedule of outstanding stock options	Schedule of outstanding stock options Weighted Weighted Average Aggregate Average Shares Exercise Grant Date Fair Intrinsic Value Remaining Term (000’s) Price Value (000’s) (Yrs) Options At December 31, 2020 5,198 $ 4.23 $ 240,866 6.89 Granted 305 $ 42.37 $ 30.32 Exercised (1,102 ) $ 3.84 $ 57.62 $ 58,885 Forfeiture and cancelled (242 ) $ 14.91 At June 30, 2021 4,159 $ 6.98 $ 287,392 7.09 Exercisable at June 30, 2021 2,122 $ 3.99 $ 154,790 6.07
Schedule of employee stock options outstanding	Schedule of employee stock options outstanding Outstanding Options Vested Options Number Number Outstanding Weighted Weighted Exercisable Weighted Weighted Range of at Averaged Averaged at Averaged Averaged Exercise June 30, Remaining Exercise June 30, Exercise Remaining Price 2021 (000’s) Life Price 2021 (000’s) Price Life $0.20 - $0.53 60 2.04 $ 0.26 60 $ 0.26 2.04 $0.65 - $1.80 100 3.66 $ 1.05 100 $ 1.05 3.66 $1.83 - $2.84 112 4.53 $ 1.97 112 $ 1.97 4.53 $3.20 - $6.20 3,503 7.10 $ 4.13 1,850 4.40 6.42 $7.20-$60.00 384 9.43 37.02 0 0.00 0 Outstanding options 4,159 7.09 $ 6.98 2,122 $ 3.99 6.07
Schedule of restricted stock activity	Schedule of restricted stock activity For the six months ended June 30, 2021 June 30, 2020 Weighted Weighted Average Average Grant Date Grant Date Shares Fair Value Shares Fair Value Unvested at beginning of period 66,229 $ 14.78 123,334 $ 3.34 Transfers to restricted stock units (45,871 ) 34.02 - - Granted - - - - Vested (172 ) 22.30 (33,334 ) 3.23 Forfeiture and cancelled (671 ) 34.02 Unvested at end of period 19,515 $ 14.72 90,000 $ 3.23 The total fair value of shares vested during the six months ended June 30, 2021 and 2020 was immaterial. Unrecognized compensation expense related to outstanding restricted stock awards to employees and directors as of June 30, 2021 was $ 25,287 4 Restricted Stock Units Restricted stock units are awards that give the holder the right to receive one share of common stock for each restricted stock unit upon meeting service-based vesting conditions (typically annual vesting in three equal annual installments, with a requirement that the holder remains in the continuous employment of the Company). The value of restricted stock units that vest over time is established by the market price on the date of its grant. A summary of the Company’s restricted stock unit activity for the six months ended June 30, 2021 and 2020 is presented in the following table: For the six months ended June 30, 2021 June 30, 2020 Weighted Weighted Average Average Grant Date Grant Date Shares Fair Value Shares Fair Value Unvested at beginning of period - $ - - $ - Transfers from restricted stock awards 45,871 34.02 Granted 509,972 51.03 - - Vested - - - - Forfeiture and cancelled (14,900 ) 50.67 Unvested at end of period 540,943 $ 49.59 - $ -

BASIS OF PRESENTATION AND SUM_4

BASIS OF PRESENTATION AND SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES (Details)	6 Months Ended		12 Months Ended
	Jun. 30, 2021	Jun. 30, 2020	Dec. 31, 2020
Revenue Benchmark [Member]
Product Information [Line Items]
Total	100.00%	100.00%
Revenue Benchmark [Member] | Customer Concentration Risk [Member]
Product Information [Line Items]
Total	10.00%	17.40%
Revenue Benchmark [Member] | Customer Concentration Risk Two [Member]
Product Information [Line Items]
Total	90.00%	82.60%
Accounts Receivable [Member]
Product Information [Line Items]
Total	100.00%		100.00%
Accounts Receivable [Member] | Customer Concentration Risk [Member]
Product Information [Line Items]
Total	13.20%		11.30%
Accounts Receivable [Member] | Customer Concentration Risk Two [Member]
Product Information [Line Items]
Total	86.80%		88.70%

BASIS OF PRESENTATION AND SUM_5

BASIS OF PRESENTATION AND SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES (Details 1) - USD ($)	Jun. 30, 2021	Dec. 31, 2020
SEC Schedule, 12-29, Real Estate Companies, Investment in Mortgage Loans on Real Estate [Line Items]
Total long-lived assets	$ 2,422,224	$ 1,577,534
Long-lived assets related to foreign operations	943,926	882,837
UNITED STATES
SEC Schedule, 12-29, Real Estate Companies, Investment in Mortgage Loans on Real Estate [Line Items]
Total long-lived assets	1,478,298	694,697
SWEDEN
SEC Schedule, 12-29, Real Estate Companies, Investment in Mortgage Loans on Real Estate [Line Items]
Long-lived assets related to foreign operations	356,569	431,959
FINLAND
SEC Schedule, 12-29, Real Estate Companies, Investment in Mortgage Loans on Real Estate [Line Items]
Long-lived assets related to foreign operations	$ 587,357	$ 450,878

BASIS OF PRESENTATION AND SUM_6

BASIS OF PRESENTATION AND SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES (Details 2) - USD ($)	3 Months Ended		6 Months Ended
	Jun. 30, 2021	Jun. 30, 2020	Jun. 30, 2021	Jun. 30, 2020
Accounting Policies [Abstract]
Net income	$ 3,960,344	$ 1,558,334	$ 4,545,768	$ 2,104,385
Income per share:
Basic	$ 0.05	$ 0.02	$ 0.06	$ 0.03
Diluted	$ 0.05	$ 0.02	$ 0.06	$ 0.03
Weighted average shares outstanding:
Basic	73,158,836	69,396,377	73,655,125	69,444,655
Diluted	77,238,389	71,473,065	77,658,318	71,073,534

BASIS OF PRESENTATION AND SUM_7

BASIS OF PRESENTATION AND SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES (Details Narrative)	3 Months Ended		6 Months Ended
	Jun. 30, 2021USD ($)shares	Jun. 30, 2020USD ($)	Jun. 30, 2021USD ($)shares	Jun. 30, 2020USD ($)	Dec. 31, 2020USD ($)
Share-based Compensation Arrangement by Share-based Payment Award [Line Items]
Allowance for doubtful accounts	$ 1,404,179		$ 1,404,179		$ 549,573
Inventory reserve	2,873,131		2,873,131		1,613,000
Customer advances	$ 3,280		3,280		0
Advertising expense			12,600,000	$ 5,900,000
Research and development expense			432,000	231,000
Foreign Currency Translation			$ 84,000	223,000
Income tax benefit			0.50
Number of shares available | shares	5,000,000		5,000,000
Freight expense			$ 9,700,000	4,200,000
Accumulated deficit	$ 50,881,064		50,881,064		$ 55,426,832
Net income	$ (3,960,344)	$ (1,558,334)	(4,545,768)	(2,104,385)
Net cash used in operating activities			$ 30,329,464	$ 4,246,078
Stock Incentive Plan 2015 [Member]
Share-based Compensation Arrangement by Share-based Payment Award [Line Items]
Number of shares available | shares	3,600,000		3,600,000

REVENUE (Details)

REVENUE (Details) - USD ($)	3 Months Ended		6 Months Ended
	Jun. 30, 2021	Jun. 30, 2020	Jun. 30, 2021	Jun. 30, 2020
SEC Schedule, 12-29, Real Estate Companies, Investment in Mortgage Loans on Real Estate [Line Items]
Net sales	$ 65,073,323	$ 30,037,227	$ 115,108,202	$ 58,222,116
North America [Member]
SEC Schedule, 12-29, Real Estate Companies, Investment in Mortgage Loans on Real Estate [Line Items]
Net sales			92,603,771	40,192,360
Europe [Member]
SEC Schedule, 12-29, Real Estate Companies, Investment in Mortgage Loans on Real Estate [Line Items]
Net sales			21,159,590	17,272,080
Asia [Member]
SEC Schedule, 12-29, Real Estate Companies, Investment in Mortgage Loans on Real Estate [Line Items]
Net sales			1,155,434	594,384
Other [Member]
SEC Schedule, 12-29, Real Estate Companies, Investment in Mortgage Loans on Real Estate [Line Items]
Net sales			$ 189,407	$ 163,292

REVENUE (Details Narrative)

REVENUE (Details Narrative) - USD ($)	3 Months Ended		6 Months Ended
	Jun. 30, 2021	Jun. 30, 2020	Jun. 30, 2021	Jun. 30, 2020
Revenues	$ 65,073,323	$ 30,037,227	$ 115,108,202	$ 58,222,116
License Agreement [Member]
Revenues			$ 787,000
Term of agreement			The term of the agreement is 50 years
Royalty fees			$ 6,600,000
Foreign Revenues [Member]
Revenues			22,500,000	18,000,000
Foreign Revenues [Member] | SWEDEN
Revenues			$ 14,500,000	$ 12,200,000

INVENTORIES (Details)

INVENTORIES (Details) - USD ($)	Jun. 30, 2021	Dec. 31, 2020
Inventory Disclosure [Abstract]
Finished goods	$ 42,110,583	$ 15,334,386
Raw Materials	24,589,144	4,682,291
Less: Inventory allowance for excess and obsolete products	(2,873,131)	(1,613,055)
Inventories	$ 63,826,596	$ 18,403,622

PREPAID EXPENSES AND OTHER CU_2

PREPAID EXPENSES AND OTHER CURRENT ASSETS (Details Narrative) - USD ($)	Jun. 30, 2021	Dec. 31, 2020
Prepaid Expenses And Other Current Assets
Prepaid expenses and other current assets	$ 22,744,642	$ 14,626,922
Customer advances	$ 8,100,000

NOTE RECEIVABLE (Details)

NOTE RECEIVABLE (Details) - USD ($)	Jun. 30, 2021	Dec. 31, 2020
Note Receivable
Note receivable-current	$ 2,545,745	$ 1,885,887
Note receivable-non-current	7,000,800	9,429,437
Total Note receivable	$ 9,546,545	$ 11,315,324

NOTE RECEIVABLE (Details Narrat

NOTE RECEIVABLE (Details Narrative)	6 Months Ended
	Jun. 30, 2021USD ($)shares
Collaborative Arrangement and Arrangement Other than Collaborative [Line Items]
Note Receivable description	Scheduled principal payments plus accrued interest are due annually on March 31 of each year starting in 2020. The Note is recorded at amortized cost basis and accrues interest at a rate per annum equal to the weighted average of 5% of the outstanding principal up to $5 million and 2% of the outstanding principal above $5 million
Weighted average interest rate	3.21%
Interest income	$ 163,000
Instalment collateral shares | shares	337,079
Investment Agreement [Member]
Collaborative Arrangement and Arrangement Other than Collaborative [Line Items]
Payment for royalty fees	$ 6,600,000

LEASES (Details)

LEASES (Details) - USD ($)	3 Months Ended		6 Months Ended
	Jun. 30, 2021	Jun. 30, 2020	Jun. 30, 2021	Jun. 30, 2020
Operating Leases [Member]
Operating lease expense	$ 125,553	$ 97,873	$ 224,088	$ 193,255
Amortization of finance lease ROU assets
Total lease cost in general and administrative expenses	125,553	97,873	224,088	193,255
Interest on finance lease liabilities
Total lease cost in other expense
Total lease cost	125,553	97,873	224,088	193,255
Finance Leases [Member]
Operating lease expense
Amortization of finance lease ROU assets	35,993	102,399	71,993	237,922
Total lease cost in general and administrative expenses	35,993	102,399	71,993	237,922
Interest on finance lease liabilities	1,367	3,207	2,968	6,742
Total lease cost in other expense	1,367	3,207	2,968	6,742
Total lease cost	$ 37,360	$ 105,606	$ 74,961	$ 244,664

LEASES (Details 1)

LEASES (Details 1) - USD ($)	6 Months Ended
	Jun. 30, 2021	Jun. 30, 2020
Leases
Payments under operating leases	$ (229,100)	$ (193,893)
Interest payments on finance lease liabilities	(2,968)	(6,742)
Total leasing activity in cash flows from operating activities	(232,068)	(200,635)
Principal payments on finance lease liabilities	(49,592)	(222,052)
Total leasing activity in cash flows from financing activities:	$ (49,592)	$ (222,052)

LEASES (Details 2)

LEASES (Details 2)	Jun. 30, 2021	Dec. 31, 2020
Operating Leases [Member]
Weighted average remaining lease term (years)	2 years 3 months 18 days	2 years 7 months 6 days
Weighted average discount rate	6.59%	6.52%
Finance Leases [Member]
Weighted average remaining lease term (years)	8 months 12 days	1 year 1 month 6 days
Weighted average discount rate	4.07%	3.95%

LEASES (Details 3)

LEASES (Details 3)	Jun. 30, 2021USD ($)
2021	$ 383,627
2022	357,935
2023	264,640
2024	16,624
Total future minimum lease payments	1,022,826
Less: Amount representing interest	(61,043)
Present value of lease liabilities	961,783
Less Current Portion	(509,895)
Long-Term Portion	451,888
Operating Leases [Member]
2021	209,295
2022	283,652
2023	257,456
2024	16,624
Total future minimum lease payments	767,027
Less: Amount representing interest	(57,728)
Present value of lease liabilities	709,299
Less Current Portion	(318,142)
Long-Term Portion	391,157
Finance Leases [Member]
2021	174,332
2022	74,283
2023	7,184
2024
Total future minimum lease payments	255,799
Less: Amount representing interest	(3,315)
Present value of lease liabilities	252,484
Less Current Portion	(191,753)
Long-Term Portion	$ 60,731

PROPERTY AND EQUIPMENT (Details

PROPERTY AND EQUIPMENT (Details) - USD ($)	Jun. 30, 2021	Dec. 31, 2020
Property, Plant and Equipment [Abstract]
Furniture and equipment	$ 2,319,551	$ 1,103,301
Less: accumulated depreciation	(702,349)	(523,924)
Total	$ 1,617,002	$ 579,377

PROPERTY AND EQUIPMENT (Detai_2

PROPERTY AND EQUIPMENT (Details Narrative) - USD ($)	6 Months Ended
	Jun. 30, 2021	Jun. 30, 2020
Property, Plant and Equipment [Abstract]
Depreciation expense	$ 178,425	$ 50,351

GOODWILL AND INTANGIBLES (Detai

GOODWILL AND INTANGIBLES (Details) - USD ($)	Jun. 30, 2021	Dec. 31, 2020
Intangible assets subject to amortization
Customer relationships gross carrying amount	$ 14,050,000	$ 14,050,000
Less: accumulated amortization	(885,463)	(582,917)
Total	13,164,537	13,467,083
Intangible assets not subject to amortization
Brands total carrying amount	3,123,000	3,123,000
Total Intangibles	$ 16,287,537	$ 16,590,083

GOODWILL AND INTANGIBLES (Det_2

GOODWILL AND INTANGIBLES (Details 1)	Jun. 30, 2021USD ($)
Goodwill and Intangible Assets Disclosure [Abstract]
2021	$ 281,000
2022	562,000
2023	562,000
2024	562,000
2025	562,000
Thereafter	10,635,537
Total	$ 13,164,537

GOODWILL AND INTANGIBLES (Det_3

GOODWILL AND INTANGIBLES (Details Narrative) - USD ($)	6 Months Ended
	Jun. 30, 2021	Jun. 30, 2020
Goodwill and Intangible Assets Disclosure [Abstract]
Fair value of net tangible and intangible assets including goodwill	$ 10,419,000
Amortized over estimated useful life	25 years
Amortization expense	$ 303,000	$ 284,000

ACCOUNTS PAYABLE AND ACCRUED _3

ACCOUNTS PAYABLE AND ACCRUED EXPENSES (Details) - USD ($)	Jun. 30, 2021	Dec. 31, 2020
Payables and Accruals [Abstract]
Accounts payable	$ 19,509,533	$ 11,854,421
Accrued expenses	33,482,542	13,558,332
Total	$ 52,992,075	$ 25,412,753

OTHER LIABILITIES (Details)

OTHER LIABILITIES (Details) - USD ($)	Jun. 30, 2021	Dec. 31, 2020
Payables and Accruals [Abstract]
Other Liabilities-State Beverage Container Deposit	$ 754,907	$ 425,232
Total	$ 754,907	$ 425,232

RELATED PARTY TRANSACTIONS (Det

RELATED PARTY TRANSACTIONS (Details Narrative)	6 Months Ended
	Jun. 30, 2021USD ($)
CD Financial, LLC [Member] | Majority Shareholder [Member] | Building [Member]
Related Party Transaction [Line Items]
Monthly expense	$ 17,295

STOCKHOLDERS_ EQUITY (Details N

STOCKHOLDERS’ EQUITY (Details Narrative) - USD ($)	Jun. 14, 2021	Jun. 09, 2021	Jun. 30, 2021	Jun. 30, 2020
Share-based Compensation Arrangement by Share-based Payment Award [Line Items]
Proceeds from Options exercised			$ 2,515,017	$ 704,664
Number of options exercised			1,102
Sales of common stock		6,518,267
Share price		$ 0.001
Public offering price		$ 62.50
Additional share purchase		977,740
Selling Stockholders [Member]
Share-based Compensation Arrangement by Share-based Payment Award [Line Items]
Sales of common stock	6,257,455
Proceeds from sale of common stock	$ 375,447,300
Company [Member]
Share-based Compensation Arrangement by Share-based Payment Award [Line Items]
Sales of common stock	1,133,953
Proceeds from sale of common stock	$ 67,769,386
Stock Incentive Plan 2015 [Member]
Share-based Compensation Arrangement by Share-based Payment Award [Line Items]
Number of option shares granted			1,073,757	621,190
Proceeds from Options exercised			$ 2,515,017	$ 704,664
Number of options exercised			669,532	310,835

STOCK-BASED COMPENSATION (Detai

STOCK-BASED COMPENSATION (Details)	6 Months Ended
	Jun. 30, 2021	Jun. 30, 2020
Share-based Compensation Arrangement by Share-based Payment Award [Line Items]
Forfeiture Rate	0.00%	0.00%
Minimum [Member]
Share-based Compensation Arrangement by Share-based Payment Award [Line Items]
Expected volatility	69.18%	69.18%
Risk-free interest rate	4 years 5 months 26 days	4 years 10 months 2 days
Risk-free interest rate	0.32%	0.36%
Maximum [Member]
Share-based Compensation Arrangement by Share-based Payment Award [Line Items]
Expected volatility	81.11%	81.11%
Risk-free interest rate	5 years	5 years
Risk-free interest rate	1.39%	1.39%

STOCK-BASED COMPENSATION (Det_2

STOCK-BASED COMPENSATION (Details 1) - USD ($)	6 Months Ended	12 Months Ended
	Jun. 30, 2021	Dec. 31, 2020
Share-based Payment Arrangement [Abstract]
Options outstanding Balance at beginning	5,198
Weighted Average Exercise Price, Balance at beginning	$ 4.23
Aggregate Intrinsic Value Balance at beginning	$ 240,866
Weighted Average Remaining Term Balance	7 years 1 month 2 days	6 years 10 months 20 days
Options outstanding, Granted	305
Weighted Average Exercise Price, Granted	$ 42.37
Weighted Average Grant Date Fair Value Granted	$ 30.32
Options outstanding, Exercised	(1,102)
Weighted Average Exercise Price, Exercised	$ 3.84
Weighted Average Grant Date Fair Value Exercised	$ 57.62
Aggregate Intrinsic Value Exercised	$ 58,885
Options outstanding, Forfeiture and cancelled	(242)
Weighted Average Exercise Price, Forfeiture and cancelled	$ 14.91
Options outstanding, Balance at end	4,159	5,198
Weighted Average Exercise Price, Balance at end	$ 6.98	$ 4.23
Aggregate Intrinsic Value Balance at end	$ 287,392	$ 240,866
Options outstanding, Exercisable at end	2,122
Weighted Average Exercise Price, Exercisable at end	$ 3.99
Aggregate Intrinsic Value Exercisable	$ 154,790
Weighted Average Remaining Term, exercisable	6 years 25 days

STOCK-BASED COMPENSATION (Det_3

STOCK-BASED COMPENSATION (Details 2)	6 Months Ended
	Jun. 30, 2021$ / sharesshares
Share-based Payment Arrangement, Option, Exercise Price Range [Line Items]
Number Outstanding at end | shares	4,159
Weighted Averaged Remaining Life	7 years 1 month 2 days
Weighted Averaged Exercise Price | $ / shares	$ 6.98
Number Exercisable at end | shares	2,122
Weighted Averaged Exercise Price | $ / shares	$ 3.99
Weighted Averaged Remaining Life	6 years 25 days
Range Of Exercise Price 1 [Member]
Share-based Payment Arrangement, Option, Exercise Price Range [Line Items]
Number Outstanding at end | shares	60
Weighted Averaged Remaining Life	2 years 14 days
Weighted Averaged Exercise Price | $ / shares	$ 0.26
Number Exercisable at end | shares	60
Weighted Averaged Exercise Price | $ / shares	$ 0.26
Weighted Averaged Remaining Life	2 years 14 days
Range Of Exercise Price 2 [Member]
Share-based Payment Arrangement, Option, Exercise Price Range [Line Items]
Number Outstanding at end | shares	100
Weighted Averaged Remaining Life	3 years 7 months 28 days
Weighted Averaged Exercise Price | $ / shares	$ 1.05
Number Exercisable at end | shares	100
Weighted Averaged Exercise Price | $ / shares	$ 1.05
Weighted Averaged Remaining Life	3 years 7 months 28 days
Range Of Exercise Price 3 [Member]
Share-based Payment Arrangement, Option, Exercise Price Range [Line Items]
Number Outstanding at end | shares	112
Weighted Averaged Remaining Life	4 years 6 months 10 days
Weighted Averaged Exercise Price | $ / shares	$ 1.97
Number Exercisable at end | shares	112
Weighted Averaged Exercise Price | $ / shares	$ 1.97
Weighted Averaged Remaining Life	4 years 6 months 10 days
Range Of Exercise Price 4 [Member]
Share-based Payment Arrangement, Option, Exercise Price Range [Line Items]
Number Outstanding at end | shares	3,503
Weighted Averaged Remaining Life	7 years 1 month 6 days
Weighted Averaged Exercise Price | $ / shares	$ 4.13
Number Exercisable at end | shares	1,850
Weighted Averaged Exercise Price | $ / shares	$ 4.40
Weighted Averaged Remaining Life	6 years 5 months 1 day
Range Of Exercise Price 5 [Member]
Share-based Payment Arrangement, Option, Exercise Price Range [Line Items]
Number Outstanding at end | shares	384
Weighted Averaged Remaining Life	9 years 5 months 4 days
Weighted Averaged Exercise Price | $ / shares	$ 37.02
Number Exercisable at end | shares	0
Weighted Averaged Exercise Price | $ / shares	$ 0

STOCK-BASED COMPENSATION (Det_4

STOCK-BASED COMPENSATION (Details 3) - $ / shares	6 Months Ended
	Jun. 30, 2021	Jun. 30, 2020
Restricted Stock [Member]
Share-based Compensation Arrangement by Share-based Payment Award [Line Items]
Unvested at beginning of period	66,229	123,334
Unvested at beginning of period (in Dollars per share)	$ 14.78	$ 3.34
Transfers to restricted stock units	(45,871)
Restricted stock Transfers to restricted stock units(in Dollars per share)	$ 34.02
Granted
Restricted stock granted (in Dollars per share)
Vested	(172)	(33,334)
Restricted stock vested (in Dollars per share)	$ 22.30	$ 3.23
Forfeiture and cancelled	(671)
Unvested at end of period	19,515	90,000
Unvested at end of period (in Dollars per share)	$ 14.72	$ 3.23
Vested	172	33,334
Restricted Stock Units (RSUs) [Member]
Share-based Compensation Arrangement by Share-based Payment Award [Line Items]
Unvested at beginning of period
Unvested at beginning of period (in Dollars per share)
Transfers to restricted stock units	45,871
Restricted stock Transfers to restricted stock units(in Dollars per share)	$ 34.02
Granted	509,972
Restricted stock granted (in Dollars per share)	$ 51.03
Vested
Restricted stock vested (in Dollars per share)
Forfeiture and cancelled	(14,900)
Restricted stock Forfeiture and cancelled (in Dollars per share)	$ 34.02
Unvested at end of period	540,943
Unvested at end of period (in Dollars per share)	$ 49.59
Vested
Forfeiture and cancelled	$ 50.67

STOCK-BASED COMPENSATION (Det_5

STOCK-BASED COMPENSATION (Details Narrative) - USD ($)	1 Months Ended		3 Months Ended	6 Months Ended
	Apr. 30, 2015	Jan. 18, 2007	Mar. 30, 2021	Jun. 30, 2021	Jun. 30, 2020	Feb. 28, 2015	May 31, 2014	Dec. 31, 2013
Share-based Compensation Arrangement by Share-based Payment Award [Line Items]
Number of shares available				5,000,000
Average share price (in dollars per share) (in Dollars per share)				$ 42.37
Restricted Stock [Member]
Share-based Compensation Arrangement by Share-based Payment Award [Line Items]
Period unrecognized pre-tax non-cash compensation expense				4 months
Unrecognized compensation expense				$ 25,287
Restricted Stock Units (RSUs) [Member]
Share-based Compensation Arrangement by Share-based Payment Award [Line Items]
Period unrecognized pre-tax non-cash compensation expense				33 months
Unrecognized compensation expense				$ 22,500,000
Equity Option [Member]
Share-based Compensation Arrangement by Share-based Payment Award [Line Items]
Unrecognized pre-tax non-cash compensation expense (in Dollars)				$ 10,700,000
Period unrecognized pre-tax non-cash compensation expense				2 years 3 months 7 days
General and Administrative Expense [Member]
Share-based Compensation Arrangement by Share-based Payment Award [Line Items]
Non-cash compensation expense (in Dollars)				$ 4,000,000	$ 2,600,000
Maximum [Member]
Share-based Compensation Arrangement by Share-based Payment Award [Line Items]
Stock incentive plan, description			The Company used straight-line amortization of compensation expense over the two to three-year requisite service or vesting period of the grant.
Stock Incentive Plan [Member]
Share-based Compensation Arrangement by Share-based Payment Award [Line Items]
Plan expiration term		10 years
Stock Incentive Plan [Member] | Minimum [Member]
Share-based Compensation Arrangement by Share-based Payment Award [Line Items]
Number of shares authorized	4,600,000					4,250,000	3,500,000	2,500,000
Stock Incentive Plan [Member] | Maximum [Member]
Share-based Compensation Arrangement by Share-based Payment Award [Line Items]
Number of shares authorized	5,100,000					4,600,000	4,250,000	3,500,000
Stock Incentive Plan 2015 [Member]
Share-based Compensation Arrangement by Share-based Payment Award [Line Items]
Number of shares authorized	5,000,000
Stock incentive plan, description	In addition, there is a provision for an annual increase of 15% of the shares pertaining to the 2015 plan that are outstanding as of the last day of the prior year.
Number of shares available				3,600,000
Issued options shares				4,900,000
Average share price (in dollars per share) (in Dollars per share)				$ 6.54
Fair value of shares issued (in Dollars)				$ 287,400,000
Purchase of common shares				304,750	432,274