Exhibit 99.4
Rosetta Stone Inc.
Business Metrics
(in thousands)
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| Quarter-Ended |
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| Quarter-Ended |
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| 3/31/08 |
| 6/30/08 |
| 9/30/08 |
| 12/31/08 |
| 2008 |
| 3/31/09 |
| 6/30/09 |
| 09/30/09 |
| 12/31/09 |
| 2009 |
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Revenues - Consumer vs. Institutional |
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Consumer |
| 28,641 |
| 37,455 |
| 45,587 |
| 55,971 |
| 167,654 |
| 40,350 |
| 42,902 |
| 50,935 |
| 65,083 |
| 199,270 |
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Institutional |
| 6,944 |
| 10,287 |
| 14,216 |
| 10,279 |
| 41,726 |
| 9,934 |
| 13,558 |
| 16,281 |
| 13,228 |
| 53,001 |
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| 35,585 |
| 47,742 |
| 59,803 |
| 66,250 |
| 209,380 |
| 50,284 |
| 56,460 |
| 67,216 |
| 78,311 |
| 252,271 |
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YoY Growth (%) |
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Consumer |
| 26 | % | 70 | % | 86 | % | 48 | % | 56 | % | 41 | % | 15 | % | 12 | % | 16 | % | 19 | % | ||||||||||
Institutional |
| 10 | % | 24 | % | 39 | % | 94 | % | 38 | % | 43 | % | 32 | % | 15 | % | 29 | % | 27 | % | ||||||||||
Total |
| 22 | % | 57 | % | 72 | % | 54 | % | 52 | % | 41 | % | 18 | % | 12 | % | 18 | % | 20 | % | ||||||||||
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% of Total Revenue |
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Consumer |
| 80 | % | 78 | % | 76 | % | 84 | % | 80 | % | 80 | % | 76 | % | 76 | % | 83 | % | 79 | % | ||||||||||
Institutional |
| 20 | % | 22 | % | 24 | % | 16 | % | 20 | % | 20 | % | 24 | % | 24 | % | 17 | % | 21 | % | ||||||||||
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| 100 | % | 100 | % | 100 | % | 100 | % | 100 | % | 100 | % | 100 | % | 100 | % | 100 | % | 100 | % | ||||||||||
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Consumer Revenue by Channel |
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DTC |
| 18,926 |
| 20,691 |
| 26,650 |
| 30,435 |
| 96,702 |
| 24,945 |
| 25,944 |
| 28,470 |
| 34,643 |
| 114,002 |
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Kiosk |
| 6,135 |
| 8,017 |
| 10,032 |
| 12,130 |
| 36,314 |
| 8,222 |
| 9,279 |
| 9,776 |
| 13,141 |
| 40,418 |
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Global Retail |
| 3,580 |
| 8,747 |
| 8,905 |
| 13,406 |
| 34,638 |
| 7,183 |
| 7,679 |
| 12,689 |
| 17,299 |
| 44,850 |
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| 28,641 |
| 37,455 |
| 45,587 |
| 55,971 |
| 167,654 |
| 40,350 |
| 42,902 |
| 50,935 |
| 65,083 |
| 199,270 |
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YoY Growth (%) |
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DTC |
| 37 | % | 57 | % | 84 | % | 48 | % | 56 | % | 32 | % | 25 | % | 7 | % | 14 | % | 18 | % | ||||||||||
Kiosk |
| 23 | % | 47 | % | 75 | % | 56 | % | 52 | % | 34 | % | 16 | % | -3 | % | 8 | % | 11 | % | ||||||||||
Global Retail |
| -9 | % | 152 | % | 104 | % | 42 | % | 63 | % | 101 | % | -12 | % | 42 | % | 29 | % | 29 | % | ||||||||||
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| 26 | % | 70 | % | 86 | % | 48 | % | 57 | % | 41 | % | 15 | % | 12 | % | 16 | % | 19 | % | ||||||||||
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% Revenue by Channel |
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DTC |
| 66 | % | 55 | % | 58 | % | 54 | % | 58 | % | 62 | % | 60 | % | 56 | % | 53 | % | 57 | % | ||||||||||
Kiosk |
| 21 | % | 22 | % | 22 | % | 22 | % | 22 | % | 20 | % | 22 | % | 19 | % | 20 | % | 20 | % | ||||||||||
Global Retail |
| 12 | % | 23 | % | 20 | % | 24 | % | 20 | % | 18 | % | 18 | % | 25 | % | 27 | % | 23 | % | ||||||||||
Total |
| 100 | % | 100 | % | 100 | % | 100 | % | 100 | % | 100 | % | 100 | % | 100 | % | 100 | % | 100 | % | ||||||||||
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Unit Metrics |
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Consumer unit volume (in thousands) |
| 107.7 |
| 131.0 |
| 143.8 |
| 169.1 |
| 551.5 |
| 116.3 |
| 118.8 |
| 143.5 |
| 190.3 |
| 568.9 |
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Consumer average sales price per unit |
| $ | 266 |
| $ | 286 |
| $ | 317 |
| $ | 331 |
| $ | 302 |
| $ | 347 |
| $ | 361 |
| $ | 355 |
| $ | 342 |
| $ | 350 |
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YoY Unit Metrics Growth (%) |
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Consumer unit volume |
| 0 | % | 34 | % | 41 | % | 13 | % | 21 | % | 8 | % | -9 | % | 0 | % | 13 | % | 3 | % | ||||||||||
Consumer average sales price per unit |
| 26 | % | 27 | % | 32 | % | 32 | % | 29 | % | 30 | % | 26 | % | 12 | % | 3 | % | 16 | % | ||||||||||
Rosetta Stone Inc.
Business Metrics
(in thousands)
|
| Quarter-Ended |
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| Quarter-Ended |
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| 3/31/08 |
| 6/30/08 |
| 9/30/08 |
| 12/31/08 |
| 2008 |
| 3/31/09 |
| 6/30/09 |
| 09/30/09 |
| 12/31/09 |
| 2009 |
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# of Kiosks (end of period) |
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US |
| 113 |
| 141 |
| 157 |
| 145 |
| 145 |
| 154 |
| 172 |
| 207 |
| 201 |
| 201 |
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Europe |
| 0 |
| 0 |
| 3 |
| 2 |
| 2 |
| 3 |
| 6 |
| 10 |
| 9 |
| 9 |
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Asia Pacific |
| 0 |
| 0 |
| 1 |
| 3 |
| 3 |
| 4 |
| 5 |
| 7 |
| 32 |
| 32 |
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Total # of Kiosks (end of period) |
| 113 |
| 141 |
| 161 |
| 150 |
| 150 |
| 161 |
| 183 |
| 224 |
| 242 |
| 242 |
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Revenues by Geography |
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United States |
| 33,344 |
| 45,700 |
| 57,373 |
| 62,996 |
| 199,413 |
| 47,477 |
| 53,128 |
| 62,379 |
| 69,821 |
| 232,804 |
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International |
| 2,241 |
| 2,042 |
| 2,430 |
| 3,254 |
| 9,967 |
| 2,807 |
| 3,332 |
| 4,837 |
| 8,490 |
| 19,467 |
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| 35,585 |
| 47,742 |
| 59,803 |
| 66,250 |
| 209,380 |
| 50,284 |
| 56,460 |
| 67,216 |
| 78,311 |
| 252,271 |
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Revenues by Geography (as a %) |
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United States |
| 94 | % | 96 | % | 96 | % | 95 | % | 95 | % | 94 | % | 94 | % | 93 | % | 89 | % | 92 | % |
International |
| 6 | % | 4 | % | 4 | % | 5 | % | 5 | % | 6 | % | 6 | % | 7 | % | 11 | % | 8 | % |
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| 100 | % | 100 | % | 100 | % | 100 | % | 100 | % | 100 | % | 100 | % | 100 | % | 100 | % | 100 | % |
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YoY Growth (%) |
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United States |
| 21 | % | 56 | % | 71 | % | 55 | % | 52 | % | 42 | % | 16 | % | 9 | % | 11 | % | 17 | % |
International |
| 46 | % | 70 | % | 87 | % | 43 | % | 58 | % | 25 | % | 63 | % | 99 | % | 161 | % | 95 | % |