Revenue Recognition | Revenue Recognition The Company recognizes revenue from retail customers when merchandise is sold “at point of sale” in retail stores or upon delivery to a customer. Substantially all revenue from customers represents goods transferred at a point in time. Upon adoption, at the beginning of Fiscal 2018, the Company applied the modified retrospective method for the transition to FASB Accounting Standards Update No. 2014-09, Revenue from Contracts with Customers (Topic 606). The modified retrospective method requires application of the new revenue standard beginning with the financial statements for the year in which the new revenue standard is first implemented. Under the modified retrospective method, an entity records a cumulative-effect adjustment on the opening balance sheet to retained earnings. The opening adjustment to retained earnings is determined on the basis of the impact of the new revenue standard's application on contracts that were not completed as of the date of initial application. The Company did not record an opening adjustment to retained earnings as the impact of the application of the new revenue standard was de minimis. Disaggregation of Revenue The Company disaggregates revenue from contracts with customers into two categories, sales fulfilled in stores and direct to consumer sales. The Company determines that disaggregating revenue into these categories achieves the disclosure objective to depict how the nature, amount, timing, and uncertainty of revenue and cash flows are affected by economic factors. The following table contains net sales by fulfillment category (in thousands): Three Months Ended Nine Months Ended September 28, 2019 September 29, 2018 September 28, 2019 September 29, 2018 Net sales: Sales fulfilled in stores $ 216,636 $ 240,642 $ 693,215 $ 752,933 Direct to consumer sales 36,497 35,994 114,126 112,770 Net sales $ 253,133 $ 276,636 $ 807,341 $ 865,703 The following table represents net sales by major product category (in thousands): Three Months Ended Nine Months Ended September 28, 2019 September 29, 2018 September 28, 2019 September 29, 2018 Product Category Vitamins, Minerals, Herbs and Homeopathy $ 73,836 $ 80,825 $ 236,384 $ 253,626 Sports Nutrition 71,608 82,143 230,827 261,151 Specialty Supplements 69,087 72,019 215,151 223,427 Other 37,991 41,078 123,198 125,700 252,522 276,065 805,560 863,904 Delivery Revenue 611 571 1,781 1,799 Total net sales $ 253,133 $ 276,636 $ 807,341 $ 865,703 Delivery revenue represents shipping fees billed to customers which are included in net sales in the consolidated statements of operations. Contract Balances Receivables primarily consist of amounts due from debit and credit card processors, wholesale customers and amounts due from third-party e-commerce marketplaces. These receivables balances are included in prepaid expenses and other current assets in the consolidated balance sheets. For the periods presented, the Company does not have contract assets. A contract asset would exist when an entity has a contract with a customer for which revenue has been recognized but payment is contingent on a future event other than the passage of time (e.g., unbilled receivables). Contract liabilities primarily include deferred sales related to the loyalty program, a liability for future gift card redemptions and a liability for sales in transit. These liabilities are included in accrued expenses and other current liabilities in the consolidated balance sheets. The opening and closing balances of the Company’s receivables and contract liabilities are as follows (in thousands): Receivables Contract Liabilities Balances as of December 29, 2018 $ 8,211 $ 7,287 Increase / (Decrease) 771 (1,034 ) Balances as of March 30, 2019 8,982 6,253 Increase / (Decrease) 772 (1,113 ) Balances as of June 29, 2019 9,754 5,140 Increase / (Decrease) (1,145 ) 179 Balances as of September 28, 2019 $ 8,609 $ 5,319 Balances as of December 30, 2017 $ 10,937 $ 7,511 Increase 1,055 899 Balances as of March 31, 2018 11,992 8,410 Increase / (Decrease) (560 ) 1,013 Balances as of June 30, 2018 11,432 9,423 Decrease (515 ) (2,498 ) Balances as of September 29, 2018 $ 10,917 $ 6,925 The amounts of revenue recognized during the three month periods ended March 30, 2019 and March 31, 2018 that were included in the opening contract liability balances as of December 29, 2018 and December 30, 2017 were $6.0 million and $6.5 million , respectively. The amounts of revenue recognized during the three month periods ended June 29, 2019 and June 30, 2018 that were included in the opening contract liability balances as of March 30, 2019 and March 31, 2018 were $5.2 million and $6.4 million , respectively. The amounts of revenue recognized during the three month periods ended September 28, 2019 and September 29, 2018 that were included in the opening contract liability balances as of June 29, 2019 and June 30, 2018 were $3.5 million and $8.4 million , respectively. This revenue consists primarily of loyalty point redemptions, the delivery of sales in transit and gift card redemptions. Performance Obligations For retail sales, the performance obligation is the transfer of retail merchandise to the customer at the retail store or at the time of delivery to the customer. Variable consideration for retail sales is primarily related to our loyalty program. Under the loyalty program, sales are deferred at the time points are earned based on the value of points that are projected to be redeemed, which are based on historical redemption data and current trends. The Company records a liability in the period points are earned with a corresponding reduction of sales. Through the first fiscal quarter of Fiscal 2019, loyalty points were earned each calendar quarter and must have been redeemed within the subsequent calendar quarter or they expired. Enhancements to the loyalty program were rolled out in the second fiscal quarter of Fiscal 2019 and include providing Healthy Awards® members with flexibility when redeeming loyalty points. Under the enhanced loyalty program, Healthy Awards® members have the option to redeem loyalty points as they are earned or accumulate loyalty points over an extended period of time. The Company considers shipping and handling costs as fulfillment costs, and does not consider such activities as a separate performance obligation. When applicable, the Company is responsible for shipment and delivery of the merchandise, even when using a third-party shipping company. |