UNITED STATES
SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549
FORM 10-Q
[X] QUARTERLY REPORT PURSUANT TO SECTION 13 OR 15(D) OF THE SECURITIES EXCHANGE ACT OF 1934
For the quarterly period endedJuly 31, 2008
[ ] TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(D) OF THE EXCHANGE ACT
For the transition period from _________ to _________
Commission File No.000-53091
LEGEND MARKETING CORP.
(Exact name of registrant as specified in its charter)
Nevada | N/A |
(State or other jurisdiction of incorporation or organization) | (I.R.S. Employer Identification No.) |
73 East 14th Street, North Vancouver, British Columbia, Canada V7L 2P5
(Address of principal executive offices) (zip code)
604-765-0455
(Registrant’s telephone number, including area code)
N/A
(Former name, former address and former fiscal year, if changed since last report)
Indicate by check mark whether the registrant (1) has filed all reports required to be filed by Section 13 or 15(d) of the
Securities Exchange Act of 1934 during the preceding 12 months (or for such shorter period that the registrant was
required to file such reports), and (2) has been subject to such filing requirements for the past 90 days.
Yes [X] No [ ]
Indicate by check mark whether the registrant is a large accelerated filer, an accelerated filer, a non-accelerated filer, or
a smaller reporting company. See definitions of “large accelerated filer,” “accelerated filer,” and “smaller reporting
company” in Rule 12b-2 of the Exchange Act. (Check one):
Large accelerated filer [ ] | Accelerated filer [ ] |
Non-accelerated filer [ ] | Smaller reporting company [X] |
(Do not check if a smaller reporting company) | |
Indicate by check mark whether the registrant is a shell company (as defined in Rule 12b-2 of the Exchange Act).
Yes [ ] No [X]
APPLICABLE ONLY TO ISSUERS INVOLVED IN BANKRUPTCY PROCEEDINGS DURING
THE PRECEDING FIVE YEARS
Check whether the registrant filed all documents and reports required to be filed by Section 12, 13 or 15(d) of the
Exchange Act after distribution of securities under a plan confirmed by a court. Yes [ ] No [ ]
2
APPLICABLE ONLY TO CORPORATE ISSUERS
State the number of shares outstanding of each of the issuer’s classes of common equity as of the latest practicable
date:As of May 12, 2009, there were 5,525,000shares of common stock, par value $0.001, outstanding.
3
PART I - FINANCIAL INFORMATION
Item 1. Financial Statements.
These financial statements have been prepared by Legend Marketing Corp. (the “Company”) without audit, pursuant to the rules and regulations of the Securities and Exchange Commission (“SEC”). Certain information and footnote disclosures normally included in financial statements prepared in accordance with generally accepted accounting principles have been omitted in accordance with such SEC rules and regulations. It is the opinion of management that the interim consolidated financial statements for the three months ended July 31, 2008 include all adjustments necessary in order to ensure that the interim consolidated financial statements are not misleading.
Our interim consolidated financial statements are stated in United States dollars and are prepared in accordance with United States generally accepted accounting principles.
4
LEGEND MARKETING CORP.
CONSOLIDATED BALANCE SHEET
(Stated in US dollars)
ASSETS | |
| | | | | | |
| | July 31, 2008 | | | April 30, 2008 | |
| | | | | | |
| | | | | | |
CURRENT ASSETS | | | | | | |
Cash | $ | 27,444 | | $ | 10,297 | |
Accounts receivable | | 10,425 | | | 49,456 | |
Goods and Services Tax receivable | | 400 | | | 1,569 | |
Prepaid expenses | | 9,587 | | | 5,386 | |
| | | | | | |
Total assets | $ | 47,856 | | $ | 66,708 | |
| | | | | | |
| | | | | | |
LIABILITIES AND STOCKHOLDERS’ EQUITY | |
| | | | | | |
| | | | | | |
| | | | | | |
CURRENT LIABILITIES | | | | | | |
Accounts payable and accrued liabilities | $ | 7,325 | | $ | 25,683 | |
Deferred revenue | | 22,611 | | | 21,498 | |
Due to stockholder (note 4) | | 40 | | | 40 | |
Total liabilities | | 29,976 | | | 47,221 | |
| | | | | | |
STOCKHOLDERS’ EQUITY | | | | | | |
Share Capital (note 5) | | | | | | |
Common stock, $.001 par value, 75,000,000 shares | | | | | | |
authorized, 5,525,000 shares issued and outstanding | | 5,525 | | | 5,525 | |
Additional paid-in capital | | 125,225 | | | 125,225 | |
Accumulated deficit | | (107,110 | ) | | (105,854 | ) |
Accumulated comprehensive loss | | (5,760 | ) | | (5,409 | ) |
| | | | | | |
Total stockholders’ equity | | 17,880 | | | 19,487 | |
Total liabilities and stockholders’ equity | $ | 47,856 | | $ | 66,708 | |
See accompanying notes to the consolidated financial statements.
5
LEGEND MARKETING CORP.
CONSOLIDATED STATEMENT OF OPERATIONS AND
COMPREHENSIVE INCOME (LOSS)
(Stated in US dollars)
| | | | | | | | Accumulated | |
| | | | | | | | from | |
| | | | | | | | November 18, | |
| | 3 Months | | | 3 Months | | | 2004 (date of | |
| | Ended | | | Ended | | | incorporation) | |
| | July 31, | | | July 31, | | | to July 31, | |
| | 2008 | | | 2007 | | | 2008 | |
| | | | | | | | | |
| | | | | | | | | |
REVENUE | $ | 42,099 | | $ | 38,381 | | $ | 460,890 | |
| | | | | | | | | |
COST OF SALES | | 19,678 | | | 18,563 | | | 317,588 | |
| | | | | | | | | |
GROSS INCOME | | 22,421 | | | 19,818 | | | 143,302 | |
| | | | | | | | | |
OPERATING EXPENSES | | | | | | | | | |
Professional fees | | 15,828 | | | 6,905 | | | 118,361 | |
Management salaries (note 4) | | 5,940 | | | 5,604 | | | 70,361 | |
Office and miscellaneous | | 1,909 | | | 563 | | | 61,690 | |
| | | | | | | | | |
Total operating expenses | | 23,677 | | | 13,072 | | | 250,412 | |
| | | | | | | | | |
NET INCOME (LOSS) BEFORE OTHER ITEM | | (1,256 | ) | | 6,746 | | | (107,710 | ) |
| | | | | | | | | |
OTHER ITEM | | | | | | | | | |
Foreign currency translation adjustment | | (351 | ) | | (706 | ) | | (5,760 | ) |
| | | | | | | | | |
COMPREHENSIVE INCOME (LOSS) | $ | (1,607 | ) | $ | 6,040 | | $ | (107,386 | ) |
| | | | | | | | | |
Basic and diluted earnings (loss) per common share | $ | (0.00 | ) | $ | 0.00 | | $ | (0.02 | ) |
| | | | | | | | | |
Basic weighted average number of common shares outstanding | | 5,525,000 | | | 5,525,000 | | | 5,525,000 | |
See accompanying notes to the consolidated financial statements.
6
LEGEND MARKETING CORP.
CONSOLIDATED STATEMENT OF STOCKHOLDERS’ EQUITY
(Stated in US dollars)
| | | | | | | | | | | Accumulated | | | | | | | |
| | | | | | | | Additional | | | Other | | | | | | Total | |
| | Common Stock | | | Paid-in | | | Comprehensive | | | Accumulated | | | Stockholders’ | |
| | Shares | | | Par Value | | | Capital | | | Loss | | | Deficit | | | Equity | |
| | | | | | | | | | | | | | | | | | |
Common stock issued on inception for cash (note 5) | | 5,525,000 | | $ | 5,525 | | $ | 125,225 | | $ | - | | $ | - | | $ | 130,750 | |
| | | | | | | | | | | | | | | | | | |
Foreign currency translation adjustment | | - | | | - | | | - | | | (776 | ) | | - | | | (776 | ) |
| | | | | | | | | | | | | | | | | | |
Net loss | | - | | | - | | | - | | | - | | | (42,387 | ) | | (42,387 | ) |
| | | | | | | | | | | | | | | | | | |
BALANCE APRIL 30, 2005 | | 5,525,000 | | | 5,525 | | | 125,225 | | | (776 | ) | | (42,387 | ) | | 87,587 | |
| | | | | | | | | | | | | | | | | | |
Foreign currency transaction adjustment | | - | | | - | | | - | | | (279 | ) | | - | | | (279 | ) |
| | | | | | | | | | | | | | | | | | |
Net loss | | - | | | - | | | - | | | - | | | (50,837 | ) | | (50,837 | ) |
| | | | | | | | | | | | | | | | | | |
BALANCE APRIL 30, 2006 | | 5,525,000 | | | 5,525 | | | 125,225 | | | (1,055 | ) | | (93,224 | ) | | 36,471 | |
| | | | | | | | | | | | | | | | | | |
Foreign currency translation adjustment | | - | | | - | | | - | | | (2,819 | ) | | - | | | (2,819 | ) |
| | | | | | | | | | | | | | | | | | |
Net loss | | - | | | - | | | - | | | - | | | (28,301 | ) | | (28,301 | ) |
| | | | | | | | | | | | | | | | | | |
BALANCE APRIL 30, 2007 | | 5,525,000 | | $ | 5,525 | | $ | 125,225 | | $ | (3,874 | ) | $ | (121,525 | ) | $ | 5,351 | |
| | | | | | | | | | | | | | | | | | |
Foreign currency translation adjustment | | - | | | - | | | - | | | (1,535 | ) | | - | | | (1,535 | ) |
| | | | | | | | | | | | | | | | | | |
Net income | | - | | | - | | | - | | | - | | | 15,671 | | | 15,671 | |
| | | | | | | | | | | | | | | | | | |
BALANCE APRIL 30, 2008 | | 5,525,000 | | $ | 5,525 | | $ | 125,225 | | $ | (5,409 | ) | $ | (105,854 | ) | $ | 19,487 | |
| | | | | | | | | | | | | | | | | | |
Foreign currency translation adjustment | | - | | $ | - | | $ | - | | $ | (351 | ) | $ | - | | $ | (351 | ) |
| | | | | | | | | | | | | | | | | | |
Net income | | - | | $ | - | | $ | - | | $ | - | | $ | (1,256 | ) | $ | (1,256 | ) |
| | | | | | | | | | | | | | | | | | |
BALANCE JULY 31, 2008 | | 5,525,000 | | $ | 5,525 | | $ | 125,225 | | $ | (5,760 | ) | $ | (107,110 | ) | $ | 17,880 | |
See accompanying notes to the consolidated financial statements.
7
LEGEND MARKETING CORP.
CONSOLIDATED STATEMENT OF CASH FLOWS
(Stated in US dollars)
| | | | | | | | Accumulated | |
| | | | | | | | from | |
| | | | | | | | November 18, | |
| | 3 Months | | | 3 Months | | | 2004 (date of | |
| | Ended | | | Ended | | | inception) to | |
| | July 31, | | | July 31, | | | July 31, | |
| | 2008 | | | 2007 | | | 2008 | |
| | | | | | | | | |
| | | | | | | | | |
CASH FLOWS FROM OPERATING ACTIVITIES: | | | | | | | | | |
Net income (loss) | $ | (1,256 | ) | $ | 6,746 | | $ | (107,110 | ) |
Adjustments to reconcile net loss to net cash used in | | | | | | | | | |
operating activities: | | | | | | | | | |
Changes in operating assets and liabilities: | | | | | | | | | |
Accounts receivable | | 39,032 | | | (5,129 | ) | | (10,425 | ) |
Goods and Services Tax receivable | | 1,169 | | | 868 | | | (400 | ) |
Prepaid expenses | | (4,201 | ) | | - | | | (9,587 | ) |
Accounts payable and accrued liabilities | | (18,359 | ) | | 2,630 | | | 7,325 | |
Deferred revenue | | 1,113 | | | 1,922 | | | 22,611 | |
| | | | | | | | | |
NET CASH FLOWS FROM OPERATING ACTIVITIES | | 17,498 | | | 7,037 | | | (97,586 | ) |
| | | | | | | | | |
CASH FLOWS FROM FINANCING ACTIVITIES: | | | | | | | | | |
Loan from shareholder | | - | | | - | | | 40 | |
Common shares issued for cash | | - | | | - | | | 130,750 | |
| | | | | | | | | |
NET CASH FLOWS FROM FINANCING ACTIVITIES | | - | | | - | | | 130,790 | |
| | | | | | | | | |
EFFECT OF EXCHANGE RATES ON CASH | | (351 | ) | | (706 | ) | | (5,760 | ) |
| | | | | | | | | |
NET DECREASE IN CASH | | 17,147 | | | 6,331 | | | 27,444 | |
| | | | | | | | | |
CASH (BANK INDEBTEDNESS), BEGINNING OF | | | | | | | | | |
PERIOD | | 10,297 | | | 33,421 | | | - | |
| | | | | | | | | |
CASH, END OF PERIOD | $ | 27,444 | | $ | 39,752 | | $ | 27,444 | |
See accompanying notes to the consolidated financial statements.
8
LEGEND MARKETING CORP.
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
FOR THE PERIOD ENDED JULY 31, 2008
NOTE 1 | OPERATIONS AND GOING-CONCERN |
| |
| Organization |
| |
| Legend Marketing Corp. and its subsidiary (the “Company”) are involved in the distribution of print media to a target market. The Company currently has one full-time employee who is responsible for all day-to-day activities and operations of the Company. The Company was incorporated in the state of Nevada on November 18, 2004. On December 1, 2004, the Board of Directors authorized management to incorporate a wholly owned subsidiary to distribute print media in British Columbia, Canada. |
| |
| Going-concern |
| |
| The accompanying consolidated financial statements have been prepared in conformity with generally accepted accounting principles in the United States of America, which contemplates continuation of the Company as a going-concern. The Company has net loss of $1,256 for the period ended July 31, 2008 (2007 – profit $6,746) and had an accumulated deficit of $107,110 as at July 31, 2008. These matters raise substantial doubt about the Company’s ability to continue as a going-concern. Management’s plan is to attempt to raise additional capital until such time as the Company is able to generate sufficient operating revenue. Continued operation of the Company is dependent upon the Company’s ability to meet its financial requirements, raise additional capital and the success of its future operations. Management believes that its ability to raise additional capital provides the opportunity for the Company to continue as a going-concern. |
| |
NOTE 2 | SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES |
| |
| Principles of consolidation |
| |
| The consolidated financial statements include the accounts and operations of Legend Marketing Corp. and its wholly-owned Canadian subsidiary, 0710154 BC Ltd. Intercompany accounts and transactions have been eliminated on consolidation. |
| |
| Interim Consolidated Financial Statements |
| |
| The interim unaudited consolidated financial statements have been prepared in accordance with accounting principles generally accepted in the United States for interim financial information and with the instructions to Securities and Exchange Commission (“SEC”) Form 10-QSB. They do not include all of the information and footnotes required by generally accepted accounting principles for complete financial statements. Therefore, these financial statements should be read in conjunction with the Company’s audited consolidated financial statements and notes thereto for the year ended April 30, 2008, included in the Company’s Annual Report on Form 10-KSB. |
| |
| The consolidated financial statements included herein are unaudited; however they contain all normal recurring accruals and adjustments that, in the opinion of management, are necessary to present fairly the Company’s consolidated financial position at July 31, 2008 and April 30, 2008, and the consolidated results of its operations and consolidated cash flows for the three months ended July 31, 2008 and 2007. The results of operations for the three months ended July 31, 2008 are not necessarily indicative of the results to be expected for future quarters or the full year. |
9
LEGEND MARKETING CORP.
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
FOR THE PERIOD ENDED JULY 31, 2008
NOTE 2 | SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES,(continued) |
| |
| Foreign currency translation |
| |
| The Company’s operations and activities are conducted principally in Canada hence the Canadian dollar is the functional currency. The Company translates financial statements into the functional currency as follows: non-monetary assets and liabilities are translated at historical rates, and monetary assets and liabilities are translated at exchange rates in effect at the end of the period. Income statement accounts are translated at average rates for the period. Gains and losses from translation of foreign currency financial statements into the functional currency are included in current results of operations. Gains and losses resulting from foreign currency transactions are also included in current results of operations. |
| |
| The Company’s reporting currency is the United States dollar. The Company translates financial statements into the reporting currency as follows: assets and liabilities are translated at the rates of exchange on the balance sheet date, and revenues and expenses are translated at average rates of exchange during the period. The resulting translation adjustments are included as part of other comprehensive income. |
| |
| Revenue recognition |
| |
| Pursuant to the Master Purchase, Supply and Distribution Agreement (the “Agreement”) between Nuvo Magazine Ltd (Legend’s sole customer) and the Company, 100% of all revenue generated from magazine subscriptions are allocated to the Company. Subscription revenue is recognized over the length of the subscription. These revenues come via Nuvo Magazine, and not directly from the customers. The Company also receives 8.95% (6.95% until December 31, 2007) of the total advertising revenues generated by Nuvo Magazine, per the Agreement. These revenues are also distributed to the Company from Nuvo Magazine. |
| |
| The Company purchases the magazines directly from Nuvo, paying $0.75 ($1.00 until January 31, 2007) per magazine. The purchase of magazines from Nuvo constitutes the Company’s cost of sales. |
| |
| Per the Agreement between Nuvo Magazine and the Company, compensation consists of: |
| • | 100% of revenues generated through subscriptions and/or sales of magazines as a result of the efforts of the publisher and the distributor, and |
| • | 8.95% of advertising revenues, paid quarterly. |
Revenue from magazine subscriptions, according to the Agreement, is recognized when all of the following conditions are met:
| • | Delivery has occurred or services have been rendered; |
| • | Price to the customer is fixed or determinable; and |
| • | Collectability is reasonably assured. |
The subscriptions that do not fall within the current accounting period are deferred until the next accounting period or appropriate period, and are recognized over the length of the subscription.
Cost of sales
Cost of sales consists of the purchases the Company makes each month from the supplier (publisher) for distribution purposes.
10
LEGEND MARKETING CORP.
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
FOR THE PERIOD ENDED JULY 31, 2008
NOTE 2 | SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES,(continued) |
| |
| Accounts receivable |
| |
| The Company grants credit to its only customer and performs ongoing credit evaluations. The Company generally does not require collateral or charge interest. |
| |
| The Company establishes an allowance for doubtful accounts on a case-by-case basis when it believes the required payment of specific amounts owed is unlikely to occur after a review of historical collection experience, subsequent collections and management’s evaluation of existing economic conditions. |
| |
| Income taxes |
| |
| The Company accounts for income taxes under the asset and liability method. Under this method, deferred tax assets and liabilities are recognized and measured using enacted tax rates at the balance sheet date. Deferred tax expense or benefit is the result of changes in deferred tax assets and liabilities. Valuation allowances are established when necessary to reduce net deferred tax assets to amounts that are more likely than not to be realized. |
| |
| Loss per share |
| |
| Basic loss per share is based on net loss divided by the weighted average number of common shares outstanding during the period. Diluted loss per share is computed using the weighted average number of common shares and potentially dilutive common stock equivalents. For the periods presented, the Company does not have any common stock equivalents. |
| |
| Financial instruments |
| |
| The carrying values of cash, accounts receivable, accounts payable and amount due to stockholder at July 31, 2008 approximate their fair values due to the short-term nature of these financial instruments. |
| |
| The Company is exposed to credit risk with respect to its accounts receivable as credit is extended to customers based on the evaluation of their financial condition and collateral is not required. However, the Company mitigates this risk by performing ongoing credit assessments of its customers and maintains an allowance for doubtful accounts. |
| |
| Use of estimates |
| |
| The preparation of financial statements in conformity with generally accepted accounting principles in the United States of America requires management to make estimates that affect the reported amounts of assets and liabilities and disclosure of contingent assets and liabilities at the date of the financial statements, and the reported amounts of revenues and expenses during the reporting period. Significant areas requiring the use of management estimates include the determination of valuation allowance for future tax assets and the calculation of stock-based compensation. While management believes the estimates used are reasonable, actual results could differ from those estimates and would impact future results of operations and cash flows. |
| |
| Recent accounting pronouncements |
| |
| In December 2007, the FASB issued SFAS No. 160 “Non-controlling Interests in Consolidated Financial Statements-an amendment of ARB No. 51”. SFAS 160 establishes accounting and reporting standards for the non-controlling interest in a subsidiary and for the deconsolidation of a subsidiary. The guidance will become effective for the fiscal year beginning after December 15, 2008. The adoption of this statement is not expected to have a material effect on the Company’s consolidated financial statements. |
11
LEGEND MARKETING CORP.
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
FOR THE PERIOD ENDED JULY 31, 2008
NOTE 2 | SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES,(continued) |
| |
| Recent accounting pronouncements,(continued) |
| |
| In January 2008, Staff Accounting Bulletin (“SAB”) 110, “Share-Based Payment” was issued. Registrants may continue, under certain circumstances, to use the simplified method in developing estimates of the expected term of share options as initially allowed by SAB 107, “Share-Based Payment”. The adoption of SAB 110 should have no effect on the financial position and results of operations of the Company. |
| |
| In May 2008, the Financial Accounting Standards Board (“FASB”) issued SFAS No. 163, “Accounting for Financial Guarantee Insurance Contracts – An interpretation of FASB Statement No. 60”. SFAS No. 163 requires that an insurance enterprise recognize a claim liability prior to an event of default when there is evidence that credit deterioration has occurred in an insured financial obligation. It also clarifies how Statement 60 applies to financial guarantee insurance contracts, including the recognition and measurement to be used to account for premium revenue and claim liabilities, and requires expanded disclosures about financial guarantee insurance contracts. It is effective for financial statements issued for fiscal years beginning after December 15, 2008, except for some disclosures about the insurance enterprise’s risk- management activities. SFAS No. 163 requires that disclosures about the risk- management activities of the insurance enterprise be effective for the first period beginning after issuance. Except for those disclosures, earlier application is not permitted. The adoption of this statement is not expected to have a material effect on the Company’s financial statements. |
| |
| In May 2008, the FASB issued SFAS No. 162, “The Hierarchy of Generally Accepted Accounting Principles”. SFAS No. 162 identifies the sources of accounting principles and the framework for selecting the principles to be used in the preparation of financial statements of nongovernmental entities that are presented in conformity with generally accepted accounting principles in the United States. It is effective 60 days following the SEC’s approval of the Public Company Accounting Oversight Board amendments to AU Section 411, “The Meaning of Present Fairly in Conformity With Generally Accepted Accounting Principles”. The adoption of this statement is not expected to have a material effect on the Company’s financial statements. |
| |
| In March 2008, the FASB issued SFAS No. 161, “Disclosures about Derivative Instruments and Hedging Activities – an amendment to FASB Statement No. 133”. SFAS No. 161 is intended to improve financial standards for derivative instruments and hedging activities by requiring enhanced disclosures to enable investors to better understand their effects on an entity's financial position, financial performance, and cash flows. Entities are required to provide enhanced disclosures about: (a) how and why an entity uses derivative instruments; (b) how derivative instruments and related hedged items are accounted for under SFAS No. 133 and its related interpretations; and (c) how derivative instruments and related hedged items affect an entity’s financial position, financial performance, and cash flows. SFAS No. 161 is effective for financial statements issued for fiscal years beginning after November 15, 2008, with early adoption encouraged. The adoption of this statement is not expected to have a material effect on the Company's financial statements. |
| |
| In December 2007, the FASB issued SFAS No. 141 (revised 2007), “Business Combinations”. SFAS No. 141 (revised 2007) establishes principles and requirements for how the acquirer of a business recognizes and measures in its financial statements the identifiable assets acquired, the liabilities assumed, and any non-controlling interest in the acquiree. The statement also provides guidance for recognizing and measuring the goodwill acquired in the business combination and determines what information to disclose to enable users of the financial statements to evaluate the nature and financial effects of the business combination. SFAS No. 141 (revised 2007) applies prospectively to business combinations for which the acquisition date is on or after the beginning of the first annual reporting period beginning on or after December 15, 2008. The adoption of this statement is not expected to have a material effect on the Company's financial statements. |
12
LEGEND MARKETING CORP.
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
FOR THE PERIOD ENDED JULY 31, 2008
NOTE 3 | ECONOMIC DEPENDENCE |
| |
| The Company act as a distributor of Nuvo Magazine Ltd., a company controlled by the father-in-law of the sole director and officer of the Company and is dependent on that company as the supplier of all goods sold by the Company and for the collection of subscription and advertising revenue. |
| |
NOTE 4 | RELATED PARTY TRANSACTIONS |
| |
| Related party transactions consist of the following: |
| | | 3 Months | | | 3 Months | |
| | | Ended | | | Ended | |
| | | July 31, | | | July 31, | |
| | | 2008 | | | 2007 | |
| | | | | | | |
| Subscription and advertising revenue collected by | $ | 42,099 | | $ | 38,831 | |
| Nuvo Magazine Ltd., a company controlled by the | | | | | | |
| father in law of the sole director and officer | | | | | | |
| | | | | | | |
| Cost of sales ,being goods supplied by Nuvo | $ | 19,678 | | $ | 18,563 | |
| Magazine Ltd., a company controlled by the father in | | | | | | |
| law of the sole director and officer | | | | | | |
| | | | | | | |
| Management salaries paid to the sole director, officer | $ | 5,940 | | $ | 5,604 | |
| and beneficial stockholder of the Company | | | | | | |
| Accounts receivable include $10,425 (2007 – $12,689) due from a company controlled by the father-in- law of a director and officer of the Company. |
| |
| Due to stockholder at July 31, 2008 and 2007 totaled $40 and is unsecured, non-interest bearing, with no fixed maturity date. |
| |
NOTE 5 | SHARE CAPITAL |
| |
| Between December 14, 2004 and January 28, 2005, pursuant to Rule 504 of Regulation D of theSecurities Actof 1934, the Company received subscription agreements from certain investors to purchase an aggregate of 5,525,000 common shares at a purchase price of either $0.03 or $0.01 per common share for total gross proceeds of $130,750. All shares were issued prior to April 30, 2005. |
13
Item 2. Management’s Discussion and Analysis of Financial Condition and Results of Operations
FORWARD-LOOKING STATEMENTS
This quarterly report contains forward-looking statements. Forward-looking statements are projections of events, revenues, income, future economic performance or management’s plans and objectives for our future operations. Statements containing terms like “believes”, “does not believe”, “plans”, “expects”, “intends”, “estimates”, “anticipates”, and other phrases of similar meaning are considered to imply uncertainty and are forward-looking statements.
Forward-looking statements involve known and unknown risks and uncertainties that may cause our actual results in future periods to differ materially from what is currently anticipated. We make cautionary statements throughout this quarterly report and the documents we have incorporated by reference, including those stated under the heading “Risk Factors”. You should read these cautionary statements as being applicable to all related forward-looking statements wherever they appear in this quarterly report, the materials referred to in this quarterly report, and the materials incorporated by reference into this quarterly report.
Although we believe that the expectations reflected in the forward-looking statements are reasonable, we cannot guarantee future results, levels of activity, performance or achievements. Except as required by applicable law, including the securities laws of the United States, we do not intend to update any of the forward-looking statements to conform these statements to actual results.
Our financial statements are stated in United States dollars and are prepared in accordance with United States generally accepted accounting principles. In this quarterly report, unless otherwise specified, all dollar amounts are expressed in United States dollars. All references to “common shares” refer to the common shares in our capital stock.
As used in this quarterly report, the terms “we”, “us” and “our” mean Legend Marketing Corp., and, unless otherwise indicated, our wholly-owned subsidiary, 0710154 BC Ltd., a British Columbia corporation.
Corporate History
We were incorporated in the State of Nevada on November 17, 2004 and commenced business operations through our wholly owned subsidiary, 0710154 B.C. Ltd., in British Columbia, Canada in December of 2004. 0710154 B.C. Ltd. was incorporated in the Province of British Columbia on December 1, 2004.
We are in the business of magazine and print media promotion and marketing. Through our wholly-owned subsidiary, 0710154 B.C. Ltd., we provide marketing and promotion services to help new titles, independent, or special interest magazines and print media adapt to today’s complex and rapidly evolving market place.
Results of Operations
Three Months Ended July 31, 2008 Compared to Three Months Ended July 31, 2007
Revenues for the three months ended July 31, 2008 were $42,099, compared to revenues of $38,381 for the three months ended July 31, 2007. The increase in revenues during our three months ended July 31, 2008 reflects the increasing fees earned under the amended terms of our agreement with NUVO Magazine and the popularity of NUVO Magazine, which has generated increased subscription proceeds.
Cost of sales was $19,678, or 47% of revenues, for the three months ended July 31, 2008, compared to $18,563 or 48.37% of revenues for the three months ended July 31, 2007. We have done a better job at controlling the costs of sales but we anticipate that cost of sales will increase slightly in the future as our company generates more subscriptions for NUVO Magazine and other future clients.
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General and administrative expenses were $23,677 for the three months ended July 31, 2008, compared to $13,072 for the three months ended July 31, 2007. Professional fees for the three months ended July 31, 2008 were $15,828, compared to $6,905 for the three months ended July 31, 2007. We anticipate that we will continue to incur increasing professional fees, such as legal and accounting fees, as a result of our company intending to become a publicly reporting company in the United States.
We reported a comprehensive loss of $1,607 for the three months ended July 31, 2008.
Financial Condition, Liquidity and Capital Resources
Capital Expenses and Sources of Funds
Presently, our revenue is not sufficient to meet our operating and capital expenses. Management projects that we will require additional funding to expand our current operations.
There is some doubt about our ability to continue as a going concern as the continuation of our business is dependent upon successful and sufficient market acceptance of the magazines we distribute, and finally, maintaining a break even or profitable level of operations.
We have incurred operating losses since inception, and this is likely to continue into the year ending April 30, 2009. Management projects that we may require an additional $58,000 to $62,000 to fund our ongoing operating expenditures, working capital requirements for the next twelve months, which are broken down as follows:
Estimated Capital Expenditures During the Next Twelve Months | |
Operating expenditures | |
Marketing | $10,000 – $11,000 |
General and Administrative | $3,000 – $4,000 |
Legal and Accounting | $38,000 – $39,000 |
Working capital | $7,000 – $8,000 |
Total | $58,000 – $62,000 |
As a result of becoming a publicly reporting company in the United States, we expect to incur the following compliance costs, including costs related to preparation and filing of annual and periodic reports and costs related to internal controls.
Estimated Cost of Becoming a Publicly Reporting Company During the Next Twelve Months |
Legal fees | $20,000 |
Independent Registered Public | $14,000 |
Accountants | |
Internal control procedures | $2,000 – $2,500 |
Filing costs and fees | $500 – $1,000 |
Total | $38,000 – $39,000 |
We intend to satisfy the above compliance costs with revenues generated through our business activities. We believe our current level of revenues should be sufficient to allow us to meet these compliance costs. However, if our revenues decrease for any reason, these compliance costs will remain at the same level and will affect our financial condition adversely.
Our cash on hand as at July 31, 2008 was $27,444, compared to $10,297 as at April 30, 2008. As at July 31, 2008, we had working capital of $17,880, compared to a working capital of $19,487 as at April 30, 2008. We amended our agreement with NUVO Magazine in February 2007 and as a result, from February 2007, we have increased the
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percentage of our advertising revenue from NUVO Magazine to 6.95% for one full year. In December 2007, we further amended our agreement with NUVO Magazine to extend the term of the agreement to December 31, 2009 and NUVO Magazine agreed to further increase our percentage of advertising revenue to 8.95% after December 2007. Since February 2007, we have also reduced the cost of magazines sold from $1.00 per magazine to $0.75 per magazine. We anticipate that the additional revenue and the working capital we currently have will be sufficient for us to address our minimum current and ongoing expenses, continue with marketing and promotion activity connected with the development and marketing of our services for the next 12 months. However, if we stop generating revenues from our business operations, these funds will only be sufficient to satisfy our minimum cash requirement for the next three months.
If we require any additional monies during fiscal 2009, we plan to raise any such additional capital primarily through the private placement of our securities. However, we currently have not made a significant effort to secure additional source of financing.
Due to the uncertainty of our ability to meet our current operating and capital expenses, in their report on our audited annual financial statements for the years ended April 30, 2008 and April 30, 2007, our independent auditors included an explanatory paragraph regarding concerns about our ability to continue as a going concern. Our financial statements contain additional note disclosures describing the circumstances that lead to this disclosure by our independent auditors. There is substantial doubt about our ability to continue as a going concern as the continuation and expansion of our business is dependent upon obtaining further financing, successful and sufficient market acceptance of the magazines we distribute, and, finally, achieving a profitable level of operations. The issuance of additional equity securities by us could result in a significant dilution in the equity interests of our current stockholders. Obtaining commercial loans, assuming those loans would be available, will increase our liabilities and future cash commitments.
The financial requirements of our company for the next twelve months are primarily dependent upon the financial support through credit facilities of our directors and shareholders and additional private placements of our equity securities to our directors and shareholders or new shareholders. The issuance of additional equity securities by us may result in a significant dilution in the equity interests of our current shareholders. There is no assurance that we will be able to obtain further funds required for our continued operations or that additional financing will be available to us when needed or, if available, that it can be obtained on commercially reasonable terms. If we are not able to obtain the additional financing on a timely basis, we will not be able to meet our other obligations as they become due and we will be forced to scale down or perhaps even cease our operations. We do not currently have any plans to merge with another company, and we have not entered into any agreements or understandings for any such merger.
Going Concern
The financial statements included with this quarterly report have been prepared on the going concern basis which assumes that adequate sources of financing will be obtained as required and that our assets will be realized and liabilities settled in the ordinary course of business. Accordingly, the financial statements do not include any adjustments related to the recoverability of assets and classification of assets and liabilities that might be necessary should we be unable to continue as a going concern.
In order to continue as a going concern, we require additional financing. There can be no assurance that additional financing will be available to us when needed or, if available, that it can be obtained on commercially reasonable terms. If we are not able to continue as a going concern, we would likely be unable to realize the carrying value of our assets reflected in the balances set out in our consolidated financial statements.
Off-Balance Sheet Arrangements
Our company has no outstanding derivative financial instruments, off-balance sheet guarantees, interest rate swap transactions or foreign currency contracts. We do not engage in trading activities involving non-exchange traded contracts.
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Summary of Significant Accounting Policies
Our financial statements and accompanying notes have been prepared in conformity with accounting principles generally accepted in the United States of America for financial statements. Preparing financial statements requires management to make estimates and assumptions that affect the reported amounts of assets, liabilities, revenue, and expenses. These estimates and assumptions are affected by management’s application of accounting policies. We believe that understanding the basis and nature of the estimates and assumptions involved with the following aspects of our financial statements is critical to an understanding of our financials.
Foreign currency translation
Our company’s operations and activities are conducted principally in Canada hence the Canadian dollar is the functional currency. We translate financial statements into the functional currency as follows: non-monetary assets and liabilities are translated at historical rates, and monetary assets and liabilities are translated at exchange rates in effect at the end of the period. Income statement accounts are translated at average rates for the period. Gains and losses from translation of foreign currency financial statements into the functional currency are included in current results of operations. Gains and losses resulting from foreign currency transactions are also included in current results of operations.
Our company’s reporting currency is the United States dollar. We translate financial statements into the reporting currency as follows: assets and liabilities are translated at the rates of exchange on the balance sheet date, and revenues and expenses are translated at average rates of exchange during the period. The resulting translation adjustments are included as part of other comprehensive income.
Revenue recognition
Pursuant to the Master Purchase, Supply and Distribution Agreement (the “Agreement”) between Nuvo Magazine Ltd (Legend’s sole customer) and our company, 100% of all revenue generated from magazine subscriptions are allocated to our company. Subscription revenue is recognized over the length of the subscription. These revenues come via Nuvo Magazine, and not directly from the customers. We also receive 8.95% (6.95% until December 31, 2007) of the total advertising revenues generated by Nuvo Magazine, per the Agreement. These revenues are also distributed to the company from Nuvo Magazine.
Our company purchases the magazines directly from Nuvo, paying $0.75 ($1.00 until January 31, 2007) per magazine. The purchase of magazines from Nuvo constitutes our cost of sales.
Per the Agreement between Nuvo Magazine and our company, compensation consists of:
- 100% of revenues generated through subscriptions and/or sales of magazines as a result of the efforts of the publisher and the distributor, and
- 8.95% of advertising revenues, paid quarterly.
Revenue from magazine subscriptions, according to the Agreement, is recognized when all of the following conditions are met:
- Delivery has occurred or services have been rendered;
- Price to the customer is fixed or determinable; and
- Collectability is reasonably assured.
The subscriptions that do not fall within the current accounting period are deferred until the next accounting period or appropriate period, and are recognized over the length of the subscription.
Cost of sales
Cost of sales consists of the purchases we make each month from the supplier (publisher) for distribution purposes.
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Accounts receivable
Our company grants credit to our only customer and performs ongoing credit evaluations. We generally do not require collateral or charge interest.
Our company establishes an allowance for doubtful accounts on a case-by-case basis when we believe the required payment of specific amounts owed is unlikely to occur after a review of historical collection experience, subsequent collections and management’s evaluation of existing economic conditions.
Income taxes
Our company accounts for income taxes under the asset and liability method. Under this method, deferred tax assets and liabilities are recognized and measured using enacted tax rates at the balance sheet date. Deferred tax expense or benefit is the result of changes in deferred tax assets and liabilities. Valuation allowances are established when necessary to reduce net deferred tax assets to amounts that are more likely than not to be realized.
Loss per share
Basic loss per share is based on net loss divided by the weighted average number of common shares outstanding during the period. Diluted loss per share is computed using the weighted average number of common shares and potentially dilutive common stock equivalents. For the periods presented, our company does not have any common stock equivalents.
Financial instruments
The carrying values of cash, accounts receivable, accounts payable and amount due to stockholder at July 31, 2008 approximate their fair values due to the short-term nature of these financial instruments.
Our company is exposed to credit risk with respect to our accounts receivable as credit is extended to customers based on the evaluation of their financial condition and collateral is not required. However, we mitigate this risk by performing ongoing credit assessments of our customers and maintain an allowance for doubtful accounts.
Use of estimates
The preparation of financial statements in conformity with generally accepted accounting principles in the United States of America requires management to make estimates that affect the reported amounts of assets and liabilities and disclosure of contingent assets and liabilities at the date of the financial statements, and the reported amounts of revenues and expenses during the reporting period. Significant areas requiring the use of management estimates include the determination of valuation allowance for future tax assets and the calculation of stock-based compensation. While management believes the estimates used are reasonable, actual results could differ from those estimates and would impact future results of operations and cash flows.
Recent Accounting Pronouncements
In December 2007, the FASB issued SFAS No. 160 “Non-controlling Interests in Consolidated Financial Statements-an amendment of ARB No. 51”. SFAS 160 establishes accounting and reporting standards for the non-controlling interest in a subsidiary and for the deconsolidation of a subsidiary. The guidance will become effective for the fiscal year beginning after December 15, 2008. The adoption of this statement is not expected to have a material effect on our company’s consolidated financial statements.
In January 2008, Staff Accounting Bulletin (“SAB”) 110, “Share-Based Payment” was issued. Registrants may continue, under certain circumstances, to use the simplified method in developing estimates of the expected term of share options as initially allowed by SAB 107, “Share-Based Payment”. The adoption of SAB 110 should have no effect on the financial position and results of operations of our company.
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In May 2008, the Financial Accounting Standards Board (“FASB”) issued SFAS No. 163, “Accounting for Financial Guarantee Insurance Contracts – An interpretation of FASB Statement No. 60”. SFAS No. 163 requires that an insurance enterprise recognize a claim liability prior to an event of default when there is evidence that credit deterioration has occurred in an insured financial obligation. It also clarifies how Statement 60 applies to financial guarantee insurance contracts, including the recognition and measurement to be used to account for premium revenue and claim liabilities, and requires expanded disclosures about financial guarantee insurance contracts. It is effective for financial statements issued for fiscal years beginning after December 15, 2008, except for some disclosures about the insurance enterprise’s risk- management activities. SFAS No. 163 requires that disclosures about the risk-management activities of the insurance enterprise be effective for the first period beginning after issuance. Except for those disclosures, earlier application is not permitted. The adoption of this statement is not expected to have a material effect on our company’s financial statements.
In May 2008, the FASB issued SFAS No. 162, “The Hierarchy of Generally Accepted Accounting Principles”. SFAS No. 162 identifies the sources of accounting principles and the framework for selecting the principles to be used in the preparation of financial statements of nongovernmental entities that are presented in conformity with generally accepted accounting principles in the United States. It is effective 60 days following the SEC’s approval of the Public Company Accounting Oversight Board amendments to AU Section 411, “The Meaning of Present Fairly in Conformity With Generally Accepted Accounting Principles”. The adoption of this statement is not expected to have a material effect on our company’s financial statements.
In March 2008, the FASB issued SFAS No. 161, “Disclosures about Derivative Instruments and Hedging Activities – an amendment to FASB Statement No. 133”. SFAS No. 161 is intended to improve financial standards for derivative instruments and hedging activities by requiring enhanced disclosures to enable investors to better understand their effects on an entity’s financial position, financial performance, and cash flows. Entities are required to provide enhanced disclosures about: (a) how and why an entity uses derivative instruments; (b) how derivative instruments and related hedged items are accounted for under SFAS No. 133 and its related interpretations; and (c) how derivative instruments and related hedged items affect an entity’s financial position, financial performance, and cash flows. SFAS No. 161 is effective for financial statements issued for fiscal years beginning after November 15, 2008, with early adoption encouraged. The adoption of this statement is not expected to have a material effect on our company’s financial statements.
In December 2007, the FASB issued SFAS No. 141 (revised 2007), “Business Combinations”. SFAS No. 141 (revised 2007) establishes principles and requirements for how the acquirer of a business recognizes and measures in its financial statements the identifiable assets acquired, the liabilities assumed, and any non-controlling interest in the acquiree. The statement also provides guidance for recognizing and measuring the goodwill acquired in the business combination and determines what information to disclose to enable users of the financial statements to evaluate the nature and financial effects of the business combination. SFAS No. 141 (revised 2007) applies prospectively to business combinations for which the acquisition date is on or after the beginning of the first annual reporting period beginning on or after December 15, 2008. The adoption of this statement is not expected to have a material effect on our company’s financial statements.
RISK FACTORS
An investment in our common shares involves a number of very significant risks. You should carefully consider the following risks and uncertainties in addition to other information in this quarterly report in evaluating our company and our business before purchasing our common shares. Our business, operating results and financial condition could be seriously harmed due to any of the following risks. The risks described below are not the only ones facing our company. Additional risks not presently known to us may also impair our business operations. You could lose all or part of your investment due to any of these risks.
Risks Related To Our Business
We have had minimal revenues from operations and if we are not able to obtain further financing we may be forced to scale back or cease operations or our business operations may fail.
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To date we have not generated significant income from our operations and we have been dependent on sales of our equity securities to meet the majority of our cash requirements. We have generated $178,319 in revenue from the sale of NUVO Magazines pursuant to the Master Purchase, Supply and Distribution Agreement for the fiscal year ended April 30, 2008 and we have generated $42,099 in revenues for the three month period ended July 31, 2008. We generated a net income of $15,671 for the fiscal year ended April 30, 2008 and we have incurred a net loss of $1,256 for the three month period ended July 31, 2008. We had a working capital of $19,487 as at April 30, 2008 and $17,880 for the three month period ended July 31, 2008. We estimate that we will require between $58,000 and $62,000 to carry out our business plan for the next 12 months. Because we cannot anticipate when we will be able to generate significant revenues from our business, we will need to raise additional funds to continue to expand our magazine promotion and marketing business, to enter into promotion and distribution agreements with additional magazines, to respond to competitive pressures, or to respond to unanticipated requirements or expenses. If we are not able to generate significant revenues from the sale, promotion and distribution of magazines we will not be able to maintain our operations or achieve a profitable level of operations.
We have only commenced our business operations in December 2004 and we have a limited operating history. If we cannot successfully manage the risks normally faced by start-up companies, we may not achieve profitable operations and ultimately our business may fail.
We have a limited operating history. Our operating activities since our incorporation on November 17, 2004 consisted primarily of entering into a Master Purchase, Supply and Distribution Agreement with NUVO Magazine and carrying out our obligation to promote and distribute NUVO magazines under that agreement. On December 1, 2004, we incorporated our wholly-owned subsidiary, 0710154 B.C. Ltd., a British Columbia company and began our operations in the Province of British Columbia, Canada. Our prospects are subject to the risks and expenses encountered by start up companies, such as uncertainties regarding our level of future revenues and our inability to budget expenses and manage growth accordingly and our inability to access sources of financing when required and at rates favorable to us. Our limited operating history and the highly competitive nature of the magazine distribution and promotion industry make it difficult or impossible to predict future results of our operations. We may not be able to persuade a large number of magazines to use our promotion and distribution services or we may not be able to sell those magazines which agree to use our services to a wide customer base. Our inability to accomplish either of these business objectives may result in the loss of some or all of your investment in our common stock.
The fact that we are in the early stage of development of our company and that we have only generated limited revenues since our incorporation raises substantial doubt about our ability to continue as a going concern, as indicated in our independent auditors’ report in connection with our audited consolidated financial statements.
Since we are still in the early stages of developing our company and because of the loss from business operations at April 30, 2007 and 2008, our independent auditors’ report includes an explanatory paragraph about our ability to continue as a going concern. We will, in all likelihood, continue to incur operating expenses without significant revenues until we increase the number of our independently published magazine clients. We estimate our average monthly operating expenses to be approximately $4,500 per month. At this rate we will not be able to expand our operations beyond current levels without generating significant revenues from our operations or obtaining further financing. Our primary source of funds has been the sale of our common stock. We cannot assure that we will be able to generate enough interest in our magazine promotion and distribution services. If we cannot attract a significant number of magazines to enter into promotion and distribution agreements with us, we will not be able to generate any significant revenues or income. In addition, if we are unable to establish and generate material revenues, or obtain adequate future financing, our business will fail and you may lose some or all of your investment in our common stock. These circumstances raise substantial doubt about our ability to continue as a going concern as described in an explanatory paragraph to our independent auditors’ report on the financial statements for the fiscal year ended April 30, 2008.
We will need to raise additional funds in the near future. If we are not able to obtain future financing when required, we might be forced to scale back or cease operations or discontinue our business.
We do not currently have any arrangements for financing and we can provide no assurance to investors we will be able to find such financing when such funding is required. Obtaining additional financing would be subject to a number of factors, including investor acceptance of our business model. Furthermore, there is no assurance that we
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will not incur further debt in the future, that we will have sufficient funds to repay our future indebtedness or that we will not default on our future debts, thereby jeopardizing our business viability. Finally, we may not be able to borrow or raise additional capital in the future to meet our needs or to otherwise provide the capital necessary to maintain our operations, which might result in the loss of some or all of your investment in our common stock.
As at July 31, 2008, we had cash in the amount of $27,444 and a working capital of $17,880. Accordingly we anticipate that we may not have sufficient funds to satisfy our cash requirements beyond the next three months if we stop generating revenues from our business operations. There is no assurance that actual cash requirements will not exceed our estimates. In particular, additional capital may be required in the event that:
- we are unable to create a substantial interest for our promotion and distribution services among the magazine publishers;
- we are unable to create a substantial interest for those magazines with whom we do eventually enter into promotion and distribution agreements among the end consumers; or
- we incur any significant unanticipated expenses.
The occurrence of any of the aforementioned events could prevent us from pursuing our business plan, expanding our business operations and ultimately achieving a profitable level of such operations.
We will depend almost exclusively on outside capital to pay for the continued development and marketing of our services. Such outside capital may include the sale of additional stock and/or commercial borrowing. There can be no assurance that capital will continue to be available if necessary to meet these continuing development costs or, if the capital is available, that it will be on terms acceptable to us. The issuance of additional equity securities by us will result in a significant dilution in the equity interests of our current stockholders. Obtaining commercial loans, assuming those loans would be available, will increase our liabilities and future cash commitments.
If we are unable to obtain financing in the amounts and on terms deemed acceptable to us, we may not be able to expand or continue our magazine promotion and distribution operations and so may be forced to scale back or cease operations or discontinue our business.
All of our assets and our sole director and officer are outside the United States, with the result that it may be difficult for investors to enforce within the United States any judgments obtained against us or any of our sole director and officer.
All of our assets are located outside the United States and we do not currently maintain a permanent place of business within the United States. In addition, our sole director and officer is a national and resident of Canada and not the United States, and all or a substantial portion of his assets are located outside the United States. As a result, it may be difficult for investors to enforce within the United States any judgments obtained against us or our sole officer or director, including judgments predicated upon the civil liability provisions of the securities laws of the United States or any state thereof. Consequently, you may be effectively prevented from pursuing remedies under U.S. federal securities laws against him.
Because we face intense competition, an investment in our company is highly speculative.
The magazine and publication promotion and marketing industry is characterized by intense and substantial competition. We believe that we will have to compete with large and established companies such as RetailVision, Ingram Periodicals, Curtis Circulation Company, Time Distribution Services, Comag Marketing Group, as well as other small to medium sized magazine and publication promoters and distributors.
These existing and future competitors may be able to respond more quickly to new or changing opportunities, technologies and customer requirements than us and may be able to undertake more extensive promotional activities, offer more attractive terms to customers and adopt more aggressive pricing policies than we do. Increased
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competition by these existing and future competitors will negatively affect our ability to maintain or expand our operations, or achieve profitability.
Because we have only one officer and one director who are responsible for our managerial and organizational structure, when we become a public company, there may not be effective disclosure and accounting controls tocomply with applicable laws and regulations which could result in fines, penalties and assessments against us.
We have only one officer and one director, Franco Perrotta. He is solely responsible for our managerial and organizational structure which will include preparation of disclosure and accounting controls under the Sarbanes Oxley Act of 2002. When these controls are implemented, our officer and director will be responsible for the administration of the controls. Should he not have sufficient experience or sufficient time to spend on our business operations, he may be incapable of creating and implementing the controls which may cause us to be subject to sanctions and fines by the Securities Exchange Committee which ultimately could cause us to lose money and possibly to go out of business.
The costs of being a public reporting company for our company because of the requirements imposed by the Sarbanes-Oxley Act may be very high and may cause us to devote a disproportional amount of our capital resources to the compliance of these requirements and adversely affect our financial conditions.
The Sarbanes-Oxley Act of 2002 and the related rules and regulations promulgated by the Securities and Exchange Commission have increased the scope, complexity, and cost of corporate governance, reporting, and disclosure practices. These regulations are applicable to our company. We expect to experience increasing compliance costs, including costs related to preparation and filing of annual and periodic reports and costs related to internal controls, as a result of the Sarbanes-Oxley Act. These necessary costs are proportionately higher for a public company of our size and will affect our profitability more than that of some of our larger competitors and may adversely affect our financial conditions.
We depend on Franco Perrotta as the director and officer of our company to operate our business and if he leaves our company and we are unable to hire and replace him with qualified personnel, our results of operations will be adversely affected in a material manner.
Our president, secretary, treasurer and director, Franco Perrotta, handles all of the responsibilities in the area of corporate administration, business development and research. The space for our executive and head office is also provided to us by Mr. Perrotta without charge. In addition, Mr. Perrotta will also provide us with capital raising services. Other than Mr. Perrotta, we do not anticipate hiring any additional employees in the near future. The loss of the services of this or other future director, executive officer or key personnel, or the inability to identify, hire, train and retain other qualified directors, executive officers or personnel in the future would have a material adverse affect on our business, financial condition and operating results. We do not maintain any life insurance policies on any director, executive, or key personnel for our benefit. If Mr. Perrotta sells all or most of his shares common stock, he may no longer have an incentive to remain with us, which would damage our business.
Because our sole officer, director and principal shareholder controls a large percentage of our common stock, investors will have little or no control over our management or other matters requiring shareholder approval.
Our sole officer and director, Franco Perrotta, beneficially owns 31.67% of issued and outstanding shares of our common stock. As a result, he has the ability to control matters affecting minority shareholders, including the election of our directors, the acquisition or disposition of our assets, and the future issuance of our shares. Because our sole officer, director and principal shareholder, Franco Perrotta, effectively controls the company, investors will have difficulty replacing our management if they disagree with the way our business is being run. Because control by the insider could result in management making decisions that are in the best interest of the insider and not in the best interest of the investors, you may lose some or all of the value of your investment in our common stock.
Because we do not have sufficient insurance to cover our business losses, we might have uninsured losses, increasing the possibility that you would lose your investment.
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We may incur uninsured liabilities and losses as a result of the conduct of our business. We do not currently maintain any comprehensive liability or business insurance. Even if we obtain such insurance in the future, we may not carry sufficient insurance coverage to satisfy potential claims. We do not carry any business interruption insurance. Should uninsured losses occur, any purchasers of our common stock could lose their entire investment.
Because we can issue additional common shares, purchasers of our common stock may incur immediate dilution and may experience further dilution.
We are authorized to issue up to 75,000,000 common shares, of which 5,525,000 are issued and outstanding. Our board of directors has the authority to cause our company to issue additional shares of common stock without the consent of any of our shareholders. Consequently, our shareholders may experience more dilution in their ownership of our company in the future.
Risks Associated with Our Common Stock
There is no active trading market for our common stock and if a market for our common stock does not develop, our investors will be unable to sell their shares.
There is currently no active trading market for our common stock and such a market may not develop or be sustained. We currently plan to have our common stock quoted on the National Association of Securities Dealers Inc.’s OTC Bulletin Board. In order to do this, a market maker must file a Form 15c-211 to allow the market maker to make a market in our shares of common stock. However, we cannot provide our investors with any assurance that our common stock will be traded on the OTC Bulletin Board or on any other exchange and, if traded, that a public market will materialize. Further, the OTC Bulletin Board is not a listing service or exchange, but is instead a dealer quotation service for subscribing members. If our common stock is not quoted on the OTC Bulletin Board or if a public market for our common stock does not develop, then investors may not be able to resell the shares of our common stock that they have purchased and may lose all of their investment. If we establish a trading market for our common stock, the market price of our common stock may be significantly affected by factors such as actual or anticipated fluctuations in our operation results, general market conditions and other factors. In addition, the stock market has from time to time experienced significant price and volume fluctuations that have particularly affected the market prices for the shares of developmental stage companies, which may materially adversely affect the market price of our common stock.
Our stock is a penny stock. Trading of our stock may be restricted by the SEC’s penny stock regulations which may limit a stockholder’s ability to buy and sell our stock.
Our stock is a penny stock. The Securities and Exchange Commission has adopted Rule 15g-9 which generally defines “penny stock” to be any equity security that has a market price (as defined) less than $5.00 per share or an exercise price of less than $5.00 per share, subject to certain exceptions. Our securities are covered by the penny stock rules, which impose additional sales practice requirements on broker-dealers who sell to persons other than established customers and “accredited investors”. The term “accredited investor” refers generally to institutions with assets in excess of $5,000,000 or individuals with a net worth in excess of $1,000,000 or annual income exceeding $200,000 or $300,000 jointly with their spouse. The penny stock rules require a broker-dealer, prior to a transaction in a penny stock not otherwise exempt from the rules, to deliver a standardized risk disclosure document in a form prepared by the SEC which provides information about penny stocks and the nature and level of risks in the penny stock market. The broker-dealer also must provide the customer with current bid and offer quotations for the penny stock, the compensation of the broker-dealer and its salesperson in the transaction and monthly account statements showing the market value of each penny stock held in the customer’s account. The bid and offer quotations, and the broker-dealer and salesperson compensation information, must be given to the customer orally or in writing prior to effecting the transaction and must be given to the customer in writing before or with the customer’s confirmation. In addition, the penny stock rules require that prior to a transaction in a penny stock not otherwise exempt from these rules, the broker-dealer must make a special written determination that the penny stock is a suitable investment for the purchaser and receive the purchaser’s written agreement to the transaction. These disclosure requirements may have the effect of reducing the level of trading activity in the secondary market for the stock that is subject to these penny stock rules. Consequently, these penny stock rules may affect the ability of
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broker-dealers to trade our securities. We believe that the penny stock rules discourage investor interest in and limit the marketability of our common stock.
FINRA sales practice requirements may also limit a stockholder’s ability to buy and sell our stock.
In addition to the “penny stock” rules promulgated by the Securities and Exchange Commission (see above and the “Market for Registrant’s Common Equity, Related Stockholder Matters and Issuer Purchases of Equity Securities” section at page 10 for discussions of penny stock rules), the FINRA has adopted rules that require that in recommending an investment to a customer, a broker-dealer must have reasonable grounds for believing that the investment is suitable for that customer. Prior to recommending speculative low priced securities to their non-institutional customers, broker-dealers must make reasonable efforts to obtain information about the customer’s financial status, tax status, investment objectives and other information. Under interpretations of these rules, the FINRA believes that there is a high probability that speculative low priced securities will not be suitable for at least some customers. The FINRA requirements make it more difficult for broker-dealers to recommend that their customers buy our common stock, which may limit your ability to buy and sell our stock and have an adverse effect on the market for our shares.
Item 3. Quantitative and Qualitative Disclosures About Market Risk.
Not applicable.
Item 4T. Controls And Procedures
We maintain disclosure controls and procedures that are designed to ensure that information required to be disclosed in our reports filed under the Securities Exchange Act of 1934, as amended, is recorded, processed, summarized and reported within the time periods specified in the Securities and Exchange Commission’s rules and forms, and that such information is accumulated and communicated to our management, including our President (who is also our principal executive officer, principal financial officer and our principal accounting officer) to allow for timely decisions regarding required disclosure. In designing and evaluating our disclosure controls and procedures, our management recognizes that any controls and procedures, no matter how well designed and operated, can provide only reasonable assurance of achieving the desired control objectives, and our management is required to apply its judgment in evaluating the cost-benefit relationship of possible controls and procedures.
As of July 31, 2008, the three month period covered by this report, we carried out an evaluation, under the supervision and with the participation of our management, including our President (who is also our principal executive officer, principal financial officer and our principal accounting officer), of the effectiveness of the design and operation of our disclosure controls and procedures. Based on the foregoing, our President (who is also our principal executive officer, principal financial officer and our principal accounting officer) concluded that our disclosure controls and procedures were not effective as of the end of the period covered by this quarterly report. In particular, we have identified weaknesses including inadequate security, lack of internal control processes over procurement and disbursements and lack of segregation of duties. More specifically, management has alsoidentified the following weaknesses:
- We have no audit committee and our sole director is not independent
- There is no policy on fraud at this time
- All cash management is conducted by our sole officer, which may result in misappropriation of funds
- Approval of our financial statements should occur on a more timely basis
Management continues to review processes and will make necessary changes to strengthen the Company’s system of internal controls over financial reporting.
There were no changes in our internal control over financial reporting during the three months ended July 31, 2008 that have materially affected, or are reasonably likely to materially affect our internal control over financial reporting.
Certifications with respect to disclosure controls and procedures and internal control over financial reporting under Rules 13a-14(a) or 15d-14(a) of the Exchange Act are attached to this quarterly report on Form 10-Q.
24
Part II. OTHER INFORMATION
Item 1. Legal Proceedings.
We know of no material, active or pending legal proceedings against our company, nor are we involved as a plaintiff in any material proceeding or pending litigation. There are no proceedings in which any of our directors, officers or affiliates, or any registered or beneficial shareholder, is an adverse party or has a material interest adverse to our interest.
Item 1A. Risk Factors.
Not applicable.
Item 2. Unregistered Sales of Equity Securities and Use of Proceeds.
None.
Item 3. Defaults Upon Senior Securities.
None.
Item 4. Submission of Matters to a Vote of Security Holders.
None.
Item 5. Other Information.
None.
Item 6. Exhibits.
Exhibit | |
Number | Description |
| |
3.1 | Articles of Incorporation (attached as an exhibit to our registration statement on Form SB-2 filed on March 12, 2007). |
| |
3.2 | Bylaws (attached as an exhibit to our registration statement on Form SB-2 filed on March 12, 2007). |
| |
10.1 | Subscription Agreement between Legend Marketing, Corp. and the investors as set out in Item 26 of the Form SB-2 (attached as an exhibit from our registration statement on Form SB-2 filed on March 12, 2007). |
| |
10.2 | Master Purchase, Supply and Distribution Agreement between Legend Marketing, Corp. and Nuvo Magazine, Ltd. dated on November 20, 2004 (attached as an exhibit to our registration statement on Form SB-2 filed on March 12, 2007). |
| |
10.3 | Amending Agreement to Master Purchase, Supply and Distribution Agreement between Legend Marketing Corp. and NUVO Magazine, Ltd. dated February 1, 2007 (attached as an exhibit to our registration statement on Form SB-2 filed on January 7, 2008). |
| |
10.4 | Second Amending Agreement to Master Purchase, Supply and Distribution Agreement between Legend Marketing Corp. and NUVO Magazine, Ltd. dated December 17, 2007 (attached as an exhibit to our registration statement on Form SB-2 filed on January 7, 2008). |
25
* filed herewith
26
SIGNATURES
In accordance with the requirements of the Exchange Act, the registrant caused this quarterly report to be signed on its behalf by the undersigned, thereunto duly authorized.
LEGEND MARKETING CORP.
By: | /s/ Franco Perrotta |
| Franco Perrotta |
| President, Secretary, Treasurer and Director |
| (Principal Executive Officer, Principal Financial Officer and Principal Accounting Officer) |
| |
Date: | June 12, 2009 |