| Nathaniel J. Lipman President & CEO Tel: 203-956-8857 Fax: 203-956-1021 nlipman@affiniongroup.com |
August 27, 2009
BY EDGAR AND BY FACSIMILE
Securities and Exchange Commission
Division of Corporation Finance
100 F Street, N.E.
Washington, D.C. 20549
Attention: Kevin Dougherty
| Re: | Affinion Group, Inc. |
| Registration Statement on Form S-4 (File No. 333-160594), as amended |
Dear Mr. Dougherty:
Pursuant to Rule 461 under the Securities Act of 1933, as amended, Affinion Group, Inc., a Delaware corporation, hereby requests acceleration of the effectiveness of the above-referenced Registration Statement to 12:00 p.m. (EDT) on Monday, August 31, 2009 or as soon thereafter as practicable.
Very truly yours, | ||
| AFFINION GROUP, INC. | ||
By: | /s/ Nathaniel J. Lipman | |
| Name: Nathaniel J. Lipman | ||
| Title: President and Chief Executive Officer | ||
| 100 Connecticut Avenue | Norwalk, CT 06850-3651 | tel. (203) 956-8857 | fax (203) 956-1021 |