OPTIONS (Details) - USD ($) | Mar. 31, 2015 | Mar. 16, 2015 | Mar. 12, 2015 | Mar. 05, 2015 | Feb. 23, 2015 | Feb. 02, 2015 | Jan. 09, 2015 | Jan. 05, 2015 | Dec. 31, 2014 | Mar. 31, 2015 | Mar. 31, 2014 | Jan. 29, 2015 |
Significant assumptions used in the valuation | | | | | | | | | | | | |
Share based compensation expense | | | | | | | | | | $ 559,793 | $ 807,356 | |
Exercise price (in dollars per share) | | | | | | | | | | | | $ 0.40 |
Total stock compensation expense to be amortized through March 2018 | $ 2,110,036 | | | | | | | | | | | |
Options | | | | | | | | | | | | |
Options | | | | | | | | | | | | |
Options issued and outstanding | 13,302,900 | | | | | | | | 11,434,350 | 11,434,350 | | |
Number of options: | | | | | | | | | | | | |
Outstanding at beginning of the period (in shares) | | | | | | | | | | 11,434,350 | | |
Granted (in shares) | | | | | | | | | | 2,368,550 | | |
Less Forfeited (in shares) | | | | | | | | | | 500,000 | | |
Outstanding at the end of the period (in shares) | 13,302,900 | | | | | | | | 11,434,350 | 13,302,900 | | |
Exercisable (in shares) | 7,061,300 | | | | | | | | 5,635,250 | | | |
Wtd Avg. Exercise Price | | | | | | | | | | | | |
Outstanding at beginning of the period (in dollars per share) | | | | | | | | | | $ 0.47 | | |
Granted (in dollars per share) | | | | | | | | | | 0.44 | | |
Less Forfeited (in dollars per share) | | | | | | | | | | 0.40 | | |
Outstanding at end of the period (in dollars per share) | $ 0.47 | | | | | | | | $ 0.47 | $ 0.47 | | |
Wtd Avg. Remaining Term | | | | | | | | | | | | |
SharebasedCompensationArrangementBySharebasedPaymentAwardOptionsOutstandingWeightedAverageRemainingContractualTerm2 | 3 years 9 months | | | | | | | | 3 years 9 months 15 days | | | |
Granted, Wtd Avg. Remaining Term | | | | | | | | | | 4 years 9 months 22 days | | |
Forfeited, Wtd Avg. Remaining Term | | | | | | | | | | 3 years 9 months 29 days | | |
SharebasedCompensationArrangementBySharebasedPaymentAwardOptionsOutstandingWeightedAverageRemainingContractualTerm2 | 3 years 9 months | | | | | | | | 3 years 9 months 15 days | | | |
Intrinsic Value | | | | | | | | | | | | |
Outstanding at beginning of the period, Intrinsic Value (in dollars) | | | | | | | | | | $ 460,941 | | |
Outstanding at end of the period, Intrinsic Value (in dollars) | $ 446,189 | | | | | | | | $ 460,941 | $ 446,189 | | |
Significant assumptions used in the valuation | | | | | | | | | | | | |
Expected volatility (as a percent) | | | | | | | | | | 100.00% | | |
Expected dividend yield (as a percent) | | | | | | | | | | 0.00% | | |
Share based compensation expense | | | | | | | | | | $ 377,566 | $ 306,134 | |
Number of options awarded | | | | | | | | | | 2,368,550 | | |
Options | Minimum | | | | | | | | | | | | |
Significant assumptions used in the valuation | | | | | | | | | | | | |
Expected term | | | | | | | | | | 2 years 8 months 1 day | | |
Risk-free interest rate (as a percent) | | | | | | | | | | 0.76% | | |
Options | Maximum | | | | | | | | | | | | |
Significant assumptions used in the valuation | | | | | | | | | | | | |
Expected term | | | | | | | | | | 3 years 3 months 4 days | | |
Risk-free interest rate (as a percent) | | | | | | | | | | 1.83% | | |
Options | Options Granted On 5 January 2015 Member | | | | | | | | | | | | |
Number of options: | | | | | | | | | | | | |
Granted (in shares) | | | | | | | | 37,500 | | | | |
Significant assumptions used in the valuation | | | | | | | | | | | | |
Grant date fair value of options | | | | | | | | $ 10,357 | | | | |
Share based compensation expense | | | | | | | | | | $ 1,608 | | |
Number of options awarded | | | | | | | | 37,500 | | | | |
Exercise price (in dollars per share) | | | | | | | | $ 0.43 | | | | |
Options | Options Granted On 5 January 2015 Member | Vesting every month | | | | | | | | | | | | |
Significant assumptions used in the valuation | | | | | | | | | | | | |
Vesting percentage | | | | | | | | | | 2.01% | | |
Options | Options Granted On 5 January 2015 Member | Vesting after one year | | | | | | | | | | | | |
Significant assumptions used in the valuation | | | | | | | | | | | | |
Vesting percentage | | | | | | | | | | 50.00% | | |
Vesting period | | | | | | | | | | 1 year | | |
Options | Options Granted On 9 January 2015 Member | | | | | | | | | | | | |
Number of options: | | | | | | | | | | | | |
Granted (in shares) | | | | | | | 100,000 | | | | | |
Significant assumptions used in the valuation | | | | | | | | | | | | |
Grant date fair value of options | | | | | | | $ 25,679 | | | | | |
Share based compensation expense | | | | | | | | | | $ 3,799 | | |
Number of options awarded | | | | | | | 100,000 | | | | | |
Exercise price (in dollars per share) | | | | | | | $ 0.40 | | | | | |
Options | Options Granted On 9 January 2015 Member | Vesting every month | | | | | | | | | | | | |
Significant assumptions used in the valuation | | | | | | | | | | | | |
Vesting percentage | | | | | | | | | | 2.01% | | |
Options | Options Granted On 9 January 2015 Member | Vesting after one year | | | | | | | | | | | | |
Significant assumptions used in the valuation | | | | | | | | | | | | |
Vesting percentage | | | | | | | | | | 50.00% | | |
Vesting period | | | | | | | | | | 1 year | | |
Options | Options Granted On 2 February 2015 Member | | | | | | | | | | | | |
Number of options: | | | | | | | | | | | | |
Granted (in shares) | | | | | | 17,500 | | | | | | |
Significant assumptions used in the valuation | | | | | | | | | | | | |
Grant date fair value of options | | | | | | $ 6,183 | | | | | | |
Share based compensation expense | | | | | | | | | | $ 644 | | |
Number of options awarded | | | | | | 17,500 | | | | | | |
Exercise price (in dollars per share) | | | | | | $ 0.59 | | | | | | |
Options | Options Granted On 2 February 2015 Member | Vesting every month | | | | | | | | | | | | |
Significant assumptions used in the valuation | | | | | | | | | | | | |
Vesting percentage | | | | | | | | | | 2.01% | | |
Options | Options Granted On 2 February 2015 Member | Vesting after one year | | | | | | | | | | | | |
Significant assumptions used in the valuation | | | | | | | | | | | | |
Vesting percentage | | | | | | | | | | 50.00% | | |
Vesting period | | | | | | | | | | 1 year | | |
Options | Options Granted On 23 February 2015 Member | | | | | | | | | | | | |
Number of options: | | | | | | | | | | | | |
Granted (in shares) | | | | | 35,000 | | | | | | | |
Significant assumptions used in the valuation | | | | | | | | | | | | |
Grant date fair value of options | | | | | $ 11,246 | | | | | | | |
Share based compensation expense | | | | | | | | | | $ 739 | | |
Number of options awarded | | | | | 35,000 | | | | | | | |
Exercise price (in dollars per share) | | | | | $ 0.50 | | | | | | | |
Options | Options Granted On 23 February 2015 Member | Vesting every month | | | | | | | | | | | | |
Significant assumptions used in the valuation | | | | | | | | | | | | |
Vesting percentage | | | | | | | | | | 2.01% | | |
Options | Options Granted On 23 February 2015 Member | Vesting after one year | | | | | | | | | | | | |
Significant assumptions used in the valuation | | | | | | | | | | | | |
Vesting percentage | | | | | | | | | | 50.00% | | |
Vesting period | | | | | | | | | | 1 year | | |
Options | Options Granted On 5 March 2015 Member | | | | | | | | | | | | |
Number of options: | | | | | | | | | | | | |
Granted (in shares) | | | | 150,000 | | | | | | | | |
Significant assumptions used in the valuation | | | | | | | | | | | | |
Grant date fair value of options | | | | $ 44,252 | | | | | | | | |
Share based compensation expense | | | | | | | | | | $ 16,852 | | |
Number of options awarded | | | | 150,000 | | | | | | | | |
Exercise price (in dollars per share) | | | | $ 0.40 | | | | | | | | |
Options | Options Granted On 5 March 2015 Member | Immediate vesting | | | | | | | | | | | | |
Significant assumptions used in the valuation | | | | | | | | | | | | |
Vesting percentage | | | | | | | | | | 33.33% | | |
Options | Options Granted On 5 March 2015 Member | Vesting every 90 days | | | | | | | | | | | | |
Significant assumptions used in the valuation | | | | | | | | | | | | |
Vesting percentage | | | | | | | | | | 16.66% | | |
Vesting period | | | | | | | | | | 90 days | | |
Options | Options Granted On 12 March 2015 Member | | | | | | | | | | | | |
Number of options: | | | | | | | | | | | | |
Granted (in shares) | | | 1,981,550 | | | | | | | | | |
Significant assumptions used in the valuation | | | | | | | | | | | | |
Grant date fair value of options | | | $ 609,722 | | | | | | | | | |
Share based compensation expense | | | | | | | | | | $ 21,159 | | |
Number of options awarded | | | 1,981,550 | | | | | | | | | |
Exercise price (in dollars per share) | | | $ 0.44 | | | | | | | | | |
Options | Options Granted On 12 March 2015 Member | Vesting every month | | | | | | | | | | | | |
Significant assumptions used in the valuation | | | | | | | | | | | | |
Vesting percentage | | | | | | | | | | 2.01% | | |
Options | Options Granted On 12 March 2015 Member | Vesting after one year | | | | | | | | | | | | |
Significant assumptions used in the valuation | | | | | | | | | | | | |
Vesting percentage | | | | | | | | | | 50.00% | | |
Vesting period | | | | | | | | | | 1 year | | |
Options | Options Granted On 16 March 2015 Member | | | | | | | | | | | | |
Number of options: | | | | | | | | | | | | |
Granted (in shares) | | 47,000 | | | | | | | | | | |
Significant assumptions used in the valuation | | | | | | | | | | | | |
Grant date fair value of options | | $ 15,365 | | | | | | | | | | |
Share based compensation expense | | | | | | | | | | $ 421 | | |
Number of options awarded | | 47,000 | | | | | | | | | | |
Exercise price (in dollars per share) | | $ 0.47 | | | | | | | | | | |
Options | Options Granted On 16 March 2015 Member | Vesting every month | | | | | | | | | | | | |
Significant assumptions used in the valuation | | | | | | | | | | | | |
Vesting percentage | | | | | | | | | | 2.01% | | |
Options | Options Granted On 16 March 2015 Member | Vesting after one year | | | | | | | | | | | | |
Significant assumptions used in the valuation | | | | | | | | | | | | |
Vesting percentage | | | | | | | | | | 50.00% | | |
Vesting period | | | | | | | | | | 1 year | | |
Options | Options issued prior to January 1, 2015 | | | | | | | | | | | | |
Significant assumptions used in the valuation | | | | | | | | | | | | |
Share based compensation expense | | | | | | | | | | $ 332,343 | | |