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| Signature of Stockholder Date: Signature of Stockholder Date: Note: Please sign exactly as your name or names appear on this Proxy. When shares are held jointly, each holder should sign. When signing as executor, administrator, attorney, trustee or guardian, please give full title as such. If the signer is a corporation, please sign full corporate name by duly authorized officer, giving full title as such. If signer is a partnership, please sign in partnership name by authorized person. To change the address on your account, please check the box at right and indicate your new address in the address space above. Please note that changes to the registered name(s) on the account may not be submitted via this method. 1. Election of Directors: 01 John A. Hawkins 02 Victor E. Parker 03 Joshua G. James 2. Ratification of the selection of PricewaterhouseCoopers LLP as independent registered public accountants of Demand Media for the fiscal year ending December 31, 2011. 3. Advisory vote to approve the compensation of our named executive officers, as described in the proxy materials. 4. Advisory vote to approve the frequency of future votes on our executive compensation. Note: Such other business as may properly come before the meeting or any adjournment thereof. FOR AGAINST ABSTAIN ANNUAL MEETING OF STOCKHOLDERS OF DEMAND MEDIA, INC. June 22, 2011 INTERNET - Access “www.voteproxy.com” and follow the on-screen instructions. Have your proxy card available when you access the web page. TELEPHONE - Call toll-free 1-800-PROXIES (1-800-776-9437) in the United States or 1-718-921-8500 from foreign countries from any touch-tone telephone and follow the instructions. Have your proxy card available when you call. Vote online/phone until 11:59 PM EDT on June 21, 2011. MAIL - Sign, date and mail your proxy card in the envelope provided as soon as possible. IN PERSON - You may vote your shares in person by attending the Annual Meeting. PROXY VOTING INSTRUCTIONS Please detach along perforated line and mail in the envelope provided IF you are not voting via telephone or the Internet. THE BOARD RECOMMENDS A VOTE "FOR" ALL OF THE NOMINEES FOR DIRECTOR NAMED IN PROPOSAL 1, "FOR" PROPOSALS 2 AND 3 AND "3 YEARS" FOR PROPOSAL 4. PLEASE SIGN, DATE AND RETURN PROMPTLY IN THE ENCLOSED ENVELOPE. PLEASE MARK YOUR VOTE IN BLUE OR BLACK INK AS SHOWN HERE x 00003330303040000000 8 062211 COMPANY NUMBER ACCOUNT NUMBER Important Notice Regarding the Availability of Proxy Materials for the 2011 Annual Meeting to be Held on June 22, 2011 The Proxy Statement for the 2011 Annual Meeting and the Annual Report for our fiscal year ended December 31, 2010 are available at http://demandmedia.com/2011proxy 2 years 1 year ABSTAIN 3 years FOR AGAINST ABSTAIN FOR AGAINST ABSTAIN |