UNITED STATES
SECURITIES AND EXCHANGE COMMISSION
WASHINGTON, D.C. 20549
FORM 8-K
CURRENT REPORT
Pursuant to Section 13 or 15(d) of the
Securities Exchange Act of 1934
Date of Report (Date of earliest event reported): February 19, 2013
DEMAND MEDIA, INC.
(Exact name of Registrant as specified in its charter)
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| Delaware | | 001-35048 | | 20-4731239 |
(State or other jurisdiction of incorporation) | | (Commission File No.) | | (I.R.S. Employer Identification No.) |
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1299 Ocean Avenue, Suite 500 Santa Monica, California | | 90401 |
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Registrant's telephone number, including area code: (310) 394-6400
Not Applicable
(Former name or former address if changed since last report)
Check the appropriate box below if the Form 8-K filing is intended to simultaneously satisfy the filing obligation of the registrant under any of the following provisions:
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| ¨ | Written communications pursuant to Rule 425 under the Securities Act (17 CFR 230.425) |
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| ¨ | Soliciting material pursuant to Rule 14a-12 under the Exchange Act (17 CFR 240.14a-12) |
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| ¨ | Pre-commencement communications pursuant to Rule 14d-2(b) under the Exchange Act (17 CFR 240.14d-2(b)) |
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| ¨ | Pre-commencement communications pursuant to Rule 13e-4(c) under the Exchange Act (17 CFR 240.13e-4(c)) |
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| Item 5.02. | Departure of Director of Certain Officers; Election of Directors; Appointment of Certain Officers; Compensatory Arrangements of Certain Officers.
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As previously announced, the Board of Directors of Demand Media, Inc. (the “Company”) has approved a plan to explore the spin-off of the Company's registrar service offering into an independent public company. Effective February 19, 2013, Michael Blend will focus on addressing the strategic and operational issues related to the possible spin-off of the registrar service offering and Mr. Blend will no longer serve as President and Chief Operating Officer of the Company.
SIGNATURES
Pursuant to the requirements of the Securities Exchange Act of 1934, the Registrant has duly caused this report to be signed on its behalf by the undersigned hereunto duly authorized.
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| Date: February 19, 2013 | | DEMAND MEDIA, INC. |
| | | By: | | /s/ Matthew Polesetsky |
| | | | | Matthew Polesetsky |
| | | | | Executive Vice President, General Counsel and Secretary |
