Leaf 8-K Financial Statements and Exhibits

Exhibit 23.2

Consent of Independent Accountants

We hereby consent to the incorporation by reference in the Registration Statement on Form S-8 (No. 333-172371) of Demand Media, Inc. of our report dated October 21, 2011 relating to the financial statements of IndieClick Media Group, Inc., which appears in this Current Report on Form 8-K/A of Demand Media, Inc.

/s/         PricewaterhouseCoopers LLP

Los Angeles, California

October 21, 2011