Leaf 10-K 16 Mar 15 2014 FY Annual report Financial data

Document_and_Entity_Informatio

Document and Entity Information (USD $)	12 Months Ended
In Millions, except Share data, unless otherwise specified	Dec. 31, 2014	Mar. 05, 2015	Jun. 30, 2014
Document And Entity Information [Abstract]
Entity Registrant Name	DEMAND MEDIA INC.
Entity Central Index Key	1365038
Current Fiscal Year End Date	-19
Entity Filer Category	Accelerated Filer
Document Type	10-K
Document Period End Date	31-Dec-14
Document Fiscal Year Focus	2014
Document Fiscal Period Focus	FY
Trading Symbol	DMD
Amendment Flag	FALSE
Entity Common Stock, Shares Outstanding		19,802,470
Entity Well-known Seasoned Issuer	No
Entity Voluntary Filers	No
Entity Current Reporting Status	Yes
Entity Public Float			$213.50

Consolidated_Balance_Sheets

Consolidated Balance Sheets (USD $)	Dec. 31, 2014	Dec. 31, 2013
In Thousands, unless otherwise specified
Current assets
Cash and cash equivalents	$47,820	$153,511
Accounts receivable, net	14,504	33,301
Prepaid expenses and other current assets	7,447	7,826
Deferred registration costs		66,273
Total current assets	69,771	260,911
Deferred registration costs, less current portion		12,514
Property and equipment, net	22,836	42,193
Intangible assets, net	40,535	88,766
Goodwill	10,358	347,382
Other assets	6,055	25,322
Total assets	149,555	777,088
Current liabilities
Accounts payable	4,762	12,814
Accrued expenses and other current liabilities	24,225	34,679
Deferred tax liabilities	-334	22,415
Current portion of long-term debt		15,000
Deferred revenue	3,569	84,955
Total current liabilities	32,556	169,863
Deferred revenue, less current portion	114	16,929
Deferred tax liability	334	3,112
Other liabilities	1,709	9,929
Long-term debt		81,250
Commitments and contingencies (Note 8)
Stockholders’ equity
Common stock, $0.0001 par value. Authorized 100,000 shares; 20,543 issued and 19,741 shares outstanding at December 31, 2014 and 18,944 issued and 18,142 shares outstanding at December 31, 2013	2	11
Additional paid-in capital	497,809	611,028
Accumulated other comprehensive income (loss)	-76	502
Treasury stock at cost, 802 at December 31, 2014 and 2013	-30,767	-30,767
Accumulated deficit	-352,126	-84,769
Total stockholders’ equity	114,842	496,005
Total liabilities and stockholders’ equity	$149,555	$777,088

Consolidated_Balance_Sheets_Pa

Consolidated Balance Sheets (Parentheticals) (USD $)	Dec. 31, 2014	Dec. 31, 2013
Statement Of Financial Position [Abstract]
Common Stock, Par or Stated Value (USD per share)	$0.00	$0.00
Common Stock, Shares Authorized	100,000,000	100,000,000
Common Stock, Shares, Issued	20,543,000	18,944,000
Common Stock, Shares, Outstanding	19,741,000	18,142,000
Treasury Stock, Shares	802,000	802,000

Consolidated_Statements_of_Ope

Consolidated Statements of Operations (USD $)	12 Months Ended
Share data in Thousands, except Per Share data, unless otherwise specified	Dec. 31, 2014	Dec. 31, 2013	Dec. 31, 2012
Revenue:
Service revenue	$137,711,000	$195,269,000	$207,640,000
Product revenue	34,718,000	14,142,000
Total revenue	172,429,000	209,411,000	207,640,000
Operating expenses:
Service costs (exclusive of amortization of intangible assets shown separately below)	43,325,000	51,274,000	54,304,000
Product costs	26,058,000	9,882,000
Sales and marketing	20,046,000	36,275,000	38,948,000
Product development	29,387,000	32,185,000	31,190,000
General and administrative	50,179,000	53,014,000	54,082,000
Goodwill impairment charge	232,270,000
Amortization of intangible assets	38,316,000	36,519,000	32,402,000
Total operating expenses	439,581,000	219,149,000	210,926,000
Loss from operations	-267,152,000	-9,738,000	-3,286,000
Interest income	328,000	5,000	31,000
Interest expense	-4,692,000	-1,642,000	-622,000
Other income (expense), net	654,000	13,000	-36,000
Loss from continuing operations before income taxes	-270,862,000	-11,362,000	-3,913,000
Income tax benefit (expense)	14,713,000	-2,856,000	-951,000
Net loss from continuing operations	-256,149,000	-14,218,000	-4,864,000
Net income (loss) from discontinued operations	-11,208,000	-5,956,000	11,040,000
Net income (loss)	($267,357,000)	($20,174,000)	$6,176,000
Earnings per share - basic and diluted
Net loss from continuing operations	($13.66)	($0.80)	($0.28)
Net income (loss) from discontinued operations	($0.60)	($0.34)	$0.65
Net income (loss)	($14.26)	($1.14)	$0.37
Weighted average number of shares - basic and diluted	18,745	17,707	16,910

Consolidated_Statements_of_Com

Consolidated Statements of Comprehensive Income (Loss) (USD $)	12 Months Ended
In Thousands, unless otherwise specified	Dec. 31, 2014	Dec. 31, 2013	Dec. 31, 2012
Statement Of Income And Comprehensive Income [Abstract]
Net income (loss)	($267,357)	($20,174)	$6,176
Other comprehensive income (loss), net of tax:
Foreign currency translation adjustment	-13	-75	-44
Unrealized gain on marketable securities available-for-sale, net of tax expense of ($344)		562
Realized gain on marketable securities available-for-sale, net of tax expense of $344	-565
Other comprehensive income (loss), net of tax	-578	487	-44
Comprehensive income (loss)	($267,935)	($19,687)	$6,132

Consolidated_Statements_of_Com1

Consolidated Statements of Comprehensive Income (Loss) (Parenthetical) (USD $)	12 Months Ended
In Thousands, unless otherwise specified	Dec. 31, 2014
Statement Of Income And Comprehensive Income [Abstract]
Tax expense of unrealized gain on marketable securities	($344)
Tax expense of realized gain on marketable securities	$344

Consolidated_Statements_of_Sto

Consolidated Statements of Stockholders' Equity (USD $)	Total	Common Stock	Additional paid-in capital	Treasury Stock	Accumulated other comprehensive income (loss)	Accumulated deficit
In Thousands
Stockholders' equity, beginning balance at Dec. 31, 2011	$440,266	$10	$528,032	($17,064)	$59	($70,771)
Common stock shares outstanding, beginning balance at Dec. 31, 2011		16,721
Issuance of stock under employee stock awards and other, net	8,353	1	8,352
Issuance of stock under employee stock awards and other, net, shares		886
Stock option windfall tax benefits	-41		-41
Stock-based compensation	26,882		26,882
Termination of warrants	-533		-533
Repurchases of common stock to be held in treasury, shares		-221
Repurchases of common stock to be held in treasury, value	-8,868			-8,868
Foreign currency translation adjustment	-44				-44
Net income (loss)	6,176					6,176
Stockholders' equity ending balance at Dec. 31, 2012	472,191	11	562,692	-25,932	15	-64,595
Common stock shares outstanding, ending balance at Dec. 31, 2012		17,386
Issuance of stock under employee stock awards and other, net	7,059		7,059
Issuance of stock under employee stock awards and other, net, shares		452
Stock option windfall tax benefits	88		88
Stock-based compensation	24,908		24,908
Unrealized gain on marketable securities	562				562
Issuance of common stock for acquisitions, shares		416
Issuance of common stock for acquisitions, value	16,281		16,281
Repurchases of common stock to be held in treasury, shares		-112
Repurchases of common stock to be held in treasury, value	-4,835			-4,835
Foreign currency translation adjustment	-75				-75
Net income (loss)	-20,174					-20,174
Stockholders' equity ending balance at Dec. 31, 2013	496,005	11	611,028	-30,767	502	-84,769
Common stock shares outstanding, ending balance at Dec. 31, 2013	18,142	18,142
Issuance of stock under employee stock awards and other, net	344		344
Issuance of stock under employee stock awards and other, net, shares		549
Stock-based compensation	20,202		20,202
Issuance of common stock for acquisitions, shares		1,050
Issuance of common stock for acquisitions, value	10,258		10,258
Spin-off of Rightside, Ltd.	-144,032		-144,032
Reverse split		-9	9
Realized gain on marketable securities	-565				-565
Foreign currency translation adjustment	-13				-13
Net income (loss)	-267,357					-267,357
Stockholders' equity ending balance at Dec. 31, 2014	$114,842	$2	$497,809	($30,767)	($76)	($352,126)
Common stock shares outstanding, ending balance at Dec. 31, 2014	19,741	19,741

Consolidated_Statements_of_Cas

Consolidated Statements of Cash Flows (USD $)	12 Months Ended
	Dec. 31, 2014	Dec. 31, 2013	Dec. 31, 2012
Cash flows from operating activities
Net income (loss)	($267,357,000)	($20,174,000)	$6,176,000
Adjustments to reconcile net income (loss) to net cash provided by operating activities:
Depreciation and amortization	59,473,000	64,910,000	60,334,000
Deferred income taxes	-14,409,000	3,901,000	2,196,000
Stock-based compensation	21,815,000	27,384,000	31,368,000
Goodwill impairment charge	232,270,000
Gain on disposals	-795,000
Gain on other assets, net	-5,745,000	-4,232,000
Extinguishment of debt	1,656,000
Other	-1,650,000	-861,000	-479,000
Change in operating assets and liabilities, net of effect of acquisition:
Accounts receivable, net	10,844,000	12,393,000	-12,191,000
Prepaid expenses and other current assets	-145,000	-375,000	1,048,000
Deferred registration costs	-8,876,000	-9,780,000	-8,847,000
Deposits with registries	-259,000	-914,000	721,000
Other long-term assets	-585,000	-2,572,000	74,000
Accounts payable	-2,192,000	2,973,000	121,000
Accrued expenses and other liabilities	-1,341,000	-5,960,000	5,788,000
Deferred revenue	11,957,000	9,470,000	4,674,000
Net cash provided by operating activities	34,661,000	76,163,000	90,983,000
Cash flows from investing activities
Purchases of property and equipment	-8,918,000	-26,746,000	-17,708,000
Purchases of intangible assets	-5,688,000	-16,772,000	-13,237,000
Payments for gTLD applications, net	-15,829,000	-3,949,000	-18,202,000
Proceeds from gTLD withdrawals, net	6,105,000	5,616,000
Cash received from disposal of business, net of cash disposed	13,696,000
Cash paid for acquisitions, net of cash acquired	-2,240,000	-73,626,000	-17,480,000
Restricted cash	-3,064,000
Other	1,017,000	942,000	-855,000
Net cash used in investing activities	-14,921,000	-114,535,000	-67,482,000
Cash flows from financing activities
Long-term debt borrowings		96,250,000
Long-term debt repayments	-96,250,000
Proceeds from exercises of stock options and contributions to ESPP	478,000	4,746,000	12,467,000
Repurchases of common stock		-4,835,000	-8,869,000
Debt issuance costs		-1,936,000	-144,000
Net taxes paid on RSUs and options exercised	-2,902,000	-4,576,000	-9,496,000
Cash distribution related to spin-off	-24,145,000
Other	-654,000	-619,000	-524,000
Net cash provided by (used in) financing activities	-125,418,000	89,030,000	-6,566,000
Effect of foreign currency on cash and cash equivalents	-13,000	-80,000	-37,000
Change in cash and cash equivalents	-105,691,000	50,578,000	16,898,000
Cash and cash equivalents, beginning of period	153,511,000	102,933,000	86,035,000
Cash and cash equivalents, end of period	47,820,000	153,511,000	102,933,000
Supplemental disclosure of cash flows
Cash paid for interest	2,296,000	849,000	414,000
Cash paid for taxes	104,000	99,000	916,000
Stock issued for acquisitions	10,258,000	16,281,000
Holdback liability related to acquisitions	1,700,000	8,247,000
Notes received for disposal	4,946,000
Cash paid on holdback
Cash flows from financing activities
Cash paid for acquisition holdback	($1,945,000)

Company_Background_and_Overvie

Company Background and Overview	12 Months Ended
	Dec. 31, 2014
Organization Consolidation And Presentation Of Financial Statements [Abstract]
Company Background and Overview	1. Company Background and Overview
	Demand Media, Inc. (“Demand Media” and, together with its consolidated subsidiaries, the “Company,” “our,” “we,” or “us”) is a Delaware corporation headquartered in Santa Monica, California. We are a diversified Internet company with leading online media properties and marketplace platforms that enable communities of creators to reach passionate audiences in large and growing lifestyle categories. Our business is comprised of two service offerings, Content & Media and Marketplaces.
	On August 1, 2014, we completed the separation of Rightside Group, Ltd. (“Rightside”) from Demand Media, Inc., resulting in two independent, publicly traded companies (hereinafter referred to as the “Separation”). Following the Separation, Rightside operates the domain name services business, while we continue to own and operate our Content & Media and Marketplaces businesses. The Separation was structured as a pro rata tax-free dividend involving the distribution of all outstanding shares of Rightside common stock to holders of Demand Media common stock as of the August 1, 2014 record date (the “Distribution”). Immediately following the Distribution, we completed a 1-for-5 reverse stock split with respect to all of our outstanding and treasury shares of common stock, which is reflected retrospectively throughout the consolidated financial statements.
	Content & Media
	Our Content & Media service offering includes a leading online content creation platform that publishes content to our owned and operated online properties as well as to online properties operated by our customers. Through our innovative content creation platform, DemandStudios.com, a large community of qualified freelance professionals utilizes propriety technology and automated workflow processes to identify valuable topics and then create high-quality content in text, video, photography and designed visual formats. This content is published to our leading owned and operated online properties across several key categories, including eHow.com, a how-to reference destination, and Livestrong.com, a health and healthy living destination. We also own and operate Cracked.com, a humor site offering original and engaging comedy-driven text articles, video series and blogs created by our in-house editorial staff, comedians and website enthusiasts. Our content creation studio also provides and publishes content for third-party brands, publishers and advertisers as part of our Content Solutions service.
	Marketplaces

Basis_of_Presentation_and_Summ

Basis of Presentation and Summary of Significant Accounting Policies

12 Months Ended

Dec. 31, 2014

Accounting Policies [Abstract]

Basis of Presentation and Summary of Significant Accounting Policies

2. Basis of Presentations and Summary of Significant Accounting Policies

A summary of the significant accounting policies consistently applied in the preparation of the accompanying consolidated financial statements follows.

Basis of Presentation

In 2014, we began separately reporting product revenue and product costs. As a result of our acquisition of Society6 in June 2013, these amounts are now more significant to us and, accordingly, are shown as separate captions under revenue and operating expenses, respectively, on the consolidated statement of operations. Immaterial amounts in 2013 have been reclassified to conform to the 2014 presentation.

Our common stock share information and related per share amounts included in the consolidated financial statements have been adjusted retroactively for all periods presented to reflect the 1-for-5 reverse stock split of our common stock that was effected on August 1, 2014.

The financial results of Rightside are presented as discontinued operations in our statements of operations for all periods presented. Our statements of cash flows are presented on a combined basis, including continuing and discontinued operations. Unless it is otherwise disclosed, all other disclosures in our consolidated financial statements are related to our continuing operations.

Principles of Consolidation

The consolidated financial statements include the accounts of Demand Media and its wholly owned subsidiaries. Acquisitions are included in our consolidated financial statements from the date of the acquisition. Our purchase accounting resulted in all assets and liabilities of acquired businesses being recorded at their estimated fair values on the acquisition dates. All significant intercompany transactions and balances have been eliminated in consolidation.

Use of Estimates

The preparation of the consolidated financial statements in conformity with GAAP requires management to make estimates and assumptions that affect the reported amounts of assets and liabilities, the disclosure of contingent assets and liabilities at the date of the financial statements, and the reported amounts of revenue and expenses during the reporting period. Significant items subject to such estimates and assumptions include revenue, allowance for doubtful accounts, investments in equity interests, fair value of issued and acquired stock warrants, the assigned value of acquired assets and assumed liabilities in business combinations, useful lives and impairment of property and equipment, intangible assets, goodwill and other assets, the fair value of equity-based compensation awards, and deferred income tax assets and liabilities. Actual results could differ materially from those estimates. On an ongoing basis, we evaluate our estimates compared to historical experience and trends, which form the basis for making judgments about the carrying value of our assets and liabilities.

Cash and Cash Equivalents

We consider all highly liquid investments with a maturity of 90 days or less at the time of purchase to be cash equivalents. We consider funds transferred from our credit card service providers but not yet deposited into our bank accounts at the balance sheet dates, as funds in transit and these amounts are recorded as unrestricted cash, since the amounts are generally settled the day after the outstanding date. Cash and cash equivalents consist primarily of checking accounts, money market accounts, money market funds, and short-term certificates of deposit.

Investments in Equity

Investments in affiliates over which we have the ability to exert significant influence, but do not control and are not the primary beneficiary of, are accounted for using the equity method of accounting. Any investments in affiliates over which we have no ability to exert significant influence are accounted for using the cost method of accounting. Our proportional shares of affiliate earnings or losses accounted for under the equity method of accounting are included in other income (expense), net in our consolidated statements of operations. Investments in affiliated companies are not material individually or in the aggregate to our financial position, results of operations or cash flows for any period presented.

We account for investments in companies that we do not control or account for under the equity method of accounting either at fair value or using the cost method of accounting, as applicable. Investments in equity securities are carried at fair value if the fair value of the security is readily determinable. Equity investments carried at fair value are classified as marketable securities available-for-sale. Realized gains and losses for marketable securities available-for-sale are included in other income (expense), net in our consolidated statements of operations. Unrealized gains and losses, net of taxes, on marketable securities available-for-sale are included in our consolidated financial statements as a component of other comprehensive income (loss) and accumulated other comprehensive income (loss) (“AOCI”), until realized.

Investments in companies that we do not control or account for under the equity method, and for which we do not have readily determinable fair values, are accounted for under the cost method. Cost method investments are originally recorded at cost. In determining whether other-than-temporary impairment exists for equity securities, management considers: (1) the length of time and the extent to which the fair value has been less than cost, (2) the financial condition and near-term prospects of the issuer and (3) our intent and ability to retain our investment in the issuer for a period of time sufficient to allow for any anticipated recovery in fair value.

The cost of marketable securities sold is based upon the specific accounting method used. Any realized gains or losses on the sale of equity investments are reflected as a component of interest income or expense. For the year ended December 31, 2013, unrealized gains on marketable securities available-for-sale was $0.9 million. During the first quarter of 2014, we sold all of these marketable securities, resulting in a reclassification from other comprehensive income of $0.9 million of unrealized gains on marketable securities, which is currently recorded in discontinued operations. The sale of our marketable securities resulted in total realized gains of $1.4 million related to the sale of our marketable securities, which are included in other income (expense), net.

In addition, we classify marketable securities as current or non-current based upon whether such assets are reasonably expected to be realized in cash or sold or consumed during the normal operating cycle of the business.

Revenue Recognition

We recognize revenue when four basic criteria are met: persuasive evidence of a sales arrangement exists; performance of services has occurred; the sales price is fixed or determinable; and collectability is reasonably assured. We consider persuasive evidence of a sales arrangement to be the receipt of a signed contract. Collectability is assessed based on a number of factors, including transaction history and the credit worthiness of a customer. If it is determined that collection is not reasonably assured, revenue is not recognized until collection becomes reasonably assured, which is generally upon receipt of cash. We record cash received in advance of revenue recognition as deferred revenue.

For arrangements with multiple deliverables, we allocate revenue to each deliverable if the delivered item(s) has value to the customer on a standalone basis and, if the arrangement includes a general right of return relative to the delivered item, delivery or performance of the undelivered item(s) is considered probable and substantially in our control. The fair value of the selling price for a deliverable is determined using a hierarchy of (1) company-specific objective and reliable evidence, then (2) third-party evidence, then (3) best estimate of selling price. We allocate any arrangement fee to each of the elements based on their relative selling prices.

Our revenue is principally derived from the following services and products:

Service Revenue

Content & Media

Advertising Revenue. We generate revenue from advertisements displayed alongside our content on our online properties and certain of our customers’ online properties. Articles, videos and other forms of content generate advertising revenue from a diverse mix of advertising methods including performance-based cost-per-click advertising, in which an advertiser pays only when a visitor clicks on an advertisement; display advertisements, where revenue is dependent upon the number of advertising impressions delivered; and sponsored content or advertising links. In determining whether an arrangement exists, we ensure that a binding arrangement is in place, such as a standard insertion order or a fully executed customer-specific agreement. Obligations pursuant to our advertising revenue arrangements typically include a minimum number of impressions or the satisfaction of other performance criteria. Revenue from performance-based arrangements is recognized as the related performance criteria are met. We assess whether performance criteria have been met and whether the fees are fixed or determinable based on a reconciliation of the performance criteria and an analysis of the payment terms associated with the transaction. The reconciliation of the performance criteria generally includes a comparison of third-party performance data to the contractual performance obligation and to internal or customer performance data in circumstances where that data is available.

Where we enter into revenue-sharing arrangements with our customers, such as those relating to our advertiser network, and when we are considered the primary obligor, we report the underlying revenue on a gross basis in our consolidated statements of operations, and record these revenue-sharing payments to our customers in service costs.

Social Media Services. We configure, host, and maintain our platform social media services under private-labeled versions of software for commercial customers. We earn revenue from our social media services through recurring management support fees, overage fees in excess of standard usage terms, outside consulting fees and initial set-up fees. Due to the fact that social media services customers have no contractual right to take possession of our private-labeled software, we account for our social media services revenue as service arrangements. Social media services revenue is recognized when persuasive evidence of an arrangement exists, delivery of the service has occurred and no significant obligations remain, the selling price is fixed or determinable, and collectability is reasonably assured. During February 2015, we sold our Pluck social Media business. We received cash of $3.8 million after purchase price adjustments.

Social media service arrangements may contain multiple deliverables, including, but not limited to, single arrangements containing set-up fees, monthly support fees and overage billings, consulting services and advertising services. To the extent that consulting services have value on a standalone basis, we allocate revenue to each element in the multiple deliverable arrangements based upon their relative fair values. Fair value is determined based upon the best estimate of the selling price. To date, substantially all consulting services entered into concurrently with the original social media service arrangements have not been treated as separate deliverables because such services do not have value to the customer on a standalone basis. In such cases, the arrangement is treated as a single unit of accounting with the arrangement fee recognized over the term of the arrangement on a straight-line basis. Outside consulting services performed for customers that have value on a standalone basis are recognized as the services are performed. Any set-up fees are recognized as revenue on a straight-line basis over the greater of the contractual or estimated customer life once monthly recurring services have commenced. We determine the estimated customer life based on analysis of historical attrition rates, average contractual term and renewal expectations. We review the estimated customer life at least quarterly and when events or changes in circumstances occur, such as significant customer attrition relative to expected historical or projected future results. Overage billings are recognized when delivered and at contractual rates in excess of standard usage terms.

Content Sales and Licensing Revenue. We also generate revenue from the sale or license of media content, including the creation and distribution of content for third party brands and publishers through our Content Solutions service. Revenue from the sale or perpetual license of media content is recognized when the content has been delivered and the contractual performance obligations have been fulfilled. Revenue from the license of media content is recognized over the period of the license as content is delivered or when other related performance criteria are fulfilled. In circumstances where we distribute our content on third-party properties and the customer acts as the primary obligor, we recognize revenue on a net basis.

Marketplaces

Art Commissions Revenue. We generate service revenue from commissions we receive from facilitating the sale of original art by artists to customers through Saatchi Art. We recognize service revenue arising from the sale of original art net of amounts paid to the artist because we are not the primary obligor in the transaction, we do not have inventory risk, and we do not establish the prices for the art sold. We also recognize this service revenue net of any sales allowances. Revenue is recognized after the original art has been delivered and the return period has expired. Payments received in advance of delivery and completion of the return period are included in deferred revenue in the accompanying consolidated balance sheets. We periodically provide incentive offers to customers to encourage purchases, including percentage discounts off current purchases, free shipping and other offers. VAT, sales and other taxes are not included in revenue because we are a pass-through conduit for collecting and remitting any such taxes.

Product Revenue

Marketplaces

We recognize product revenue from sales of Society6 products upon delivery, net of estimated returns based on historical experience. We recognize product revenue from the sale of prints through Saatchi Art when the prints are delivered and the return period has expired. Payments received in advance of delivery and, with respect to the Saatchi Art prints, prior to completion of the return period are included in deferred revenue in the accompanying consolidated balance sheets. Revenue is recorded at the gross amount due to the following factors: we are the primary obligor in a transaction, we have inventory and credit risk, and we have latitude in establishing prices and selecting suppliers. Product revenue is recognized net of sales allowances and return allowances. We periodically provide incentive offers to customers to encourage purchases, including percentage discounts off current purchases, free shipping and other offers. Value-added taxes (“VAT’), sales and other taxes are not included in revenue, as we are a pass-through conduit for collecting and remitting any such taxes.

Service Costs

Service costs consist of payments relating to our Internet connection and co-location charges and other platform operating expenses, including depreciation of the systems and hardware used to build and operate our content creation and distribution platform; expenses related to creating, rewriting, or auditing certain content units; and personnel costs relating to in-house editorial, customer service, information technology, as well as revenue-sharing arrangements, such as content creator revenue-sharing arrangements.

Product Costs

Product costs consist of outsourced product manufacturing costs, artist royalties and personnel costs.

Shipping and Handling

Shipping and handling charged to customers are recorded in service revenue or product revenue. Associated costs are recorded in service costs or product costs.

Accounts Receivable

Accounts receivable primarily consist of amounts due from:

—

Third parties who provide advertising services to our owned and operated websites in exchange for a share of the underlying advertising revenue. Accounts receivable from third parties are recorded as the amount of the revenue share as reported to us by the advertising networks and are generally due within 30 to 45 days from the month-end in which the invoice is generated. Certain accounts receivable from these parties are billed quarterly and are due within 45 days from the quarter-end in which the invoice is generated, and are non-interest bearing;

—

Social media services customers and include (i) account set-up fees, which are generally billed and collected once set-up services are completed, (ii) monthly recurring services, which are billed in advance of services on a quarterly or monthly basis, (iii) account overages, which are billed when incurred and contractually due, and (iv) consulting services, which are generally billed in the same manner as set-up fees. Accounts receivable from social media customers are recorded at the invoiced amount, are generally due within 30 days and are non-interest bearing;

—

Direct advertisers who engage us to deliver branded advertising impressions. Accounts receivable from direct advertisers are recorded at negotiated advertising rates (customarily based on advertising impressions) and as the related advertising is delivered over our owned and operated websites. Direct advertising accounts receivable are generally due within 30 to 60 days from the date the advertising services are delivered and billed;

—

Customers who syndicate our content over their websites in exchange for a share of related advertising revenue. Accounts receivable from these customers are recorded as the revenue share as reported by the underlying customers and are generally due within 30 to 45 days; and

We maintain an allowance for doubtful accounts to reserve for potentially uncollectible receivables from our customers based on our best estimate of the amount of probable losses in existing accounts receivable. We determine the allowance based on an analysis of historical bad debts, advertiser concentrations, advertiser credit-worthiness and current economic trends. In addition, past due balances over 60 days and specific other balances are reviewed individually for collectability at least quarterly.

The allowance for doubtful account activity is as follows (in thousands):

Balance at

Charged to

Balance at

beginning of

costs and

Write-offs, net

end of

period

expenses

of recoveries

Period

31-Dec-14

$

340

$

-

$

(122

)

$

218

31-Dec-13

$

369

$

61

$

(90

)

$

340

31-Dec-12

$

419

$

75

$

(125

)

$

369

Deferred Revenue

Deferred revenue consists of amounts received from customers before we have met all four criteria for the recognition of revenue. Deferred revenue includes payments received from sales of our products on Society6 prior to delivery of such products; payments made for original art and prints sold via Saatchi Art that are collected prior to the completion of the return period; and amounts received from customers of our social media services in advance of our performance of such services. Deferred revenue for social media services is recognized as revenue on a systematic basis that is proportionate to the services that have been rendered.

Property and equipment

Property and equipment are stated at cost less accumulated depreciation. Depreciation is computed using the straight-line method over the estimated useful lives of the assets. Computer equipment is amortized over three years, software is amortized over two to three years, and furniture and fixtures are amortized over five years. Leasehold improvements are amortized straight-line over the shorter of the remaining lease term or the estimated useful lives of the improvements ranging from one to ten years. Upon the sale or retirement of property or equipment, the cost and related accumulated depreciation or amortization is removed from our financial statements with the resulting gain or loss reflected in our results of operations. Repairs and maintenance costs are expensed as incurred. In the event that property and equipment is no longer in use, we will record a loss on disposal of the property and equipment, which is computed as difference between the sales price, if any, and the net remaining value (gross amount of property and equipment less accumulated depreciation expense) of the related equipment at the date of disposal.

Intangible Assets — Media Content

We capitalize the direct costs incurred to acquire our media content that is determined to embody a probable future economic benefit. Costs are recognized as finite-lived intangible assets based on their acquisition cost to us. Direct content costs primarily represent amounts paid to unrelated third parties for completed content units, and to a lesser extent, specifically identifiable internal direct labor costs incurred to enhance the value of specific content units acquired prior to their publication. Internal costs not directly attributable to the enhancement of an individual content unit acquired are expensed as incurred. All costs incurred to deploy and publish content are expensed as incurred, including the costs incurred for the ongoing maintenance of our properties on which our content is published.

Capitalized media content is amortized on a straight-line basis over its useful life, which is typically five years, representing our estimate of when the underlying economic benefits are expected to be realized and based on our estimates of the projected cash flows from advertising revenue expected to be generated by the deployment of such content. These estimates are based on our plans and projections, comparison of the economic returns generated by our content with content of comparable quality and an analysis of historical cash flows generated by that content to date. Amortization of media content is included in amortization of intangible assets in the accompanying consolidated statement of operations and the acquisition costs are included in purchases of intangible assets within cash flows from investing activities in the accompanying consolidated statements of cash flows.

Google, Yahoo! and Bing, are the largest provider of search engine referrals to the majority of our online properties, they regularly deploy changes to their search engine algorithms, some of which have led us to experience fluctuations in the total number of Google search referrals to our owned and operated online properties and our customers’ online properties. To date, the overall impact of these changes on our owned and operated websites was negative primarily due to a decline in traffic to eHow.com, our largest website. In response to changes in search engine algorithms since 2011, we have performed evaluations of our existing content library to identify potential improvements in our content creation and distribution platform. As a result of these evaluations, we elected to remove certain content units from our content library, resulting in $7.7 million, $2.4 million, $2.1 million and $5.9 million of related accelerated amortization expense in 2014, 2013, 2012 and 2011, respectively. We expect to remove additional content over the next year, which may result in significant additional accelerated amortization in the periods such actions occur.

Intangibles Assets — Acquired in Business Combinations

We perform valuations of assets acquired and liabilities assumed on each acquisition accounted for as a business combination and allocate the purchase price of each acquired business to our respective net tangible and intangible assets. Acquired intangible assets include: trade names, non-compete agreements, owned website names, artist relationships, customer relationships, technology, media content, and content publisher relationships. We determine the appropriate useful life by performing an analysis of expected cash flows based on historical experience of the acquired businesses. Intangible assets are amortized over their estimated useful lives using the straight-line method which approximates the pattern in which the economic benefits are consumed.

Long-lived Assets

We evaluate the recoverability of our long-lived tangible and intangible assets with finite useful lives for impairment when events or changes in circumstances indicate that the carrying amount of an asset group may not be recoverable. Such trigger events or changes in circumstances may include: a significant decrease in the market price of a long-lived asset, a significant adverse change in the extent or manner in which a long-lived asset is being used, a significant adverse change in legal factors or in the business climate, including those resulting from technology advancements in the industry, the impact of competition or other factors that could affect the value of a long-lived asset, a significant adverse deterioration in the amount of revenue or cash flows we expect to generate from an asset group, an accumulation of costs significantly in excess of the amount originally expected for the acquisition or development of a long-lived asset, current or future operating or cash flow losses that demonstrate continuing losses associated with the use of a long-lived asset, or a current expectation that, more likely than not, a long-lived asset will be sold or otherwise disposed of significantly before the end of its previously estimated useful life. We perform impairment testing at the asset group level that represents the lowest level for which identifiable cash flows are largely independent of the cash flows of other assets and liabilities. If events or changes in circumstances indicate that the carrying amount of an asset group may not be recoverable and the expected undiscounted future cash flows attributable to the asset group are less than the carrying amount of the asset group, an impairment loss equal to the excess of the asset’s carrying value over its fair value is recorded. Fair value is determined based upon estimated discounted future cash flows. In light of recent revenue declines we have evaluated certain of our long-lived assets for impairment, however, through December 31, 2014, we have identified no such impairment losses. Assets to be disposed of would be separately presented on the balance sheets and reported at the lower of their carrying amount or fair value less costs to sell, and would no longer be depreciated or amortized.

Goodwill

Goodwill represents the excess of the cost of an acquired entity over the fair value of the acquired net assets. Goodwill is tested for impairment annually during the fourth quarter of our fiscal year or when events or circumstances change in a manner that indicates goodwill might be impaired. Events or circumstances that could trigger an impairment review include, but are not limited to, a significant adverse change in legal factors or in the business climate, an adverse action or assessment by a regulator, unanticipated competition, a loss of key personnel, significant changes in the manner of our use of the acquired assets or the strategy for our overall business, significant negative industry or economic trends, a decline in our stock price leading to an extended period when our market capitalization is less than the book value of our net assets or significant underperformance relative to expected historical or projected future results of operations.

Goodwill is tested for impairment at the reporting unit level, which is one level below or the same as an operating segment. As of December 31, 2014, we determined that we have two reporting units. When testing goodwill for impairment, we first perform a qualitative assessment to determine whether it is necessary to perform step one of a two-step goodwill impairment test for each reporting unit. We are required to perform step one only if we conclude that it is more likely than not that a reporting unit’s fair value is less than the carrying value of its assets. Should this be the case, the first step of the two-step process is to identify whether a potential impairment exists by comparing the estimated fair values of our reporting units with their respective carrying values, including goodwill. If the estimated fair value of a reporting unit exceeds the carrying value, goodwill is not considered to be impaired and no additional steps are necessary. If, however, the fair value of a reporting unit is less than its carrying value, then a second step is performed to measure the amount of the impairment loss, if any. The amount of the impairment loss is the excess of the carrying amount of the goodwill over its implied fair value. The estimate of implied fair value of goodwill is primarily based on an estimate of the discounted cash flows expected to result from that reporting unit, but may require valuations of certain internally generated and unrecognized intangible assets such as our software, technology, patents and trademarks.

We test goodwill for impairment in the fourth quarter of each year unless there are interim indicators that suggest that it is more likely than not that goodwill may be impaired. Due to unexpected revenue declines in the third quarter of 2014 attributable to lower traffic and monetization yield on certain of our Content & Media websites, we lowered our future cash flow expectations. As a result of the decline in our cash flow forecast as well as a sustained decline in our market capitalization which remained at a level below the book value of our net assets for an extended period of time, including as of September 30, 2014, we performed an interim assessment of impairment of the goodwill in our Content & Media reporting unit in the third quarter of 2014. Based on our analyses, the implied fair value of goodwill was substantially lower than the carrying value of goodwill for the Content & Media reporting unit and as a result, we determined that the implied fair value of the goodwill in the Content & Media reporting unit was zero. Accordingly, we recorded a $232.3 million goodwill impairment charge during the third quarter of 2014, which is included in Goodwill impairment charge in the Consolidated Statements of Operations. We determined the fair value of the Content & Media reporting unit using the combination of an income and market approach.  The income approach relies on the present value of estimated future cash flows of the business, discounted using a rate appropriately reflecting the risks inherent in the cash flows.  The market approach relies on market data of other public companies which the company deemed comparable in operations to the Content & Media reporting unit, as well as the Company's own market capitalization. We performed our annual impairment analysis in the fourth quarter of the year ended December 31, 2014, and determined that no further impairment of goodwill existed at December 31, 2014.

Operating Leases

For operating leases that include rent-free periods or escalation clauses over the term of the lease, we recognize rent expense on a straight-line basis and the difference between expense and amounts paid are recorded as deferred rent in current and long-term liabilities.

Advertising Costs

Advertising costs are expensed as incurred and generally consist of Internet based advertising, sponsorships, and trade shows. Such costs are included in sales and marketing expense in our consolidated statements of operations. Advertising expense was $2.2 million, $2.5 million and $2.8 million for the years ended December 31, 2014, 2013 and 2012, respectively.

Stock-Based Compensation

We measure and recognize compensation expense for all stock-based payment awards made to employees, non-employees and directors based on the grant date fair values of the awards. Our stock-based payment awards are comprised principally of restricted stock units, restricted stock awards and stock options.

For stock-based payment awards issued to employees with service and/or performance based vesting conditions the fair value is estimated using the Black-Scholes-Merton option pricing model. For premium-priced stock options with service and/or performance-based vesting conditions the fair value is estimated using the Hull-White model. The value of an award that is ultimately expected to vest is recognized as expense over the requisite service periods in our consolidated statements of operations. We elected to treat stock-based payment awards, other than performance awards, with graded vesting schedules and time-based service conditions as a single award and recognize stock-based compensation expense on a straight-line basis (net of estimated forfeitures) over the requisite service period. Stock-based compensation expense is classified in the consolidated statement of operations based on the department to which the related employee provides service.

We account for stock-based payment awards issued to non-employees in accordance with the guidance for equity-based payments to non-employees. We believe that the fair value of stock-based payment awards is more reliably measured than the fair value of the services received. Stock option awards to non-employees are accounted for at fair value using the Black-Scholes-Merton option pricing model. The fair value of the unvested portion of the options granted to non-employees is re-measured each period. The resulting increase in value, if any, is recognized as expense during the period the related services are rendered.

The Black-Scholes-Merton and Hull-White option pricing models require management to make assumptions and to apply judgment in determining the fair value of our awards. The most significant assumptions and judgments include the expected volatility, expected term of the award and estimated forfeiture rates.

We estimated the expected volatility of our awards from the historical volatility of selected public companies with comparable characteristics to Demand Media, including similarity in size, lines of business, market capitalization, revenue and financial leverage. From our inception through December 31, 2008, the weighted average expected life of options was calculated using the simplified method as prescribed under guidance by the SEC. This decision was based on the lack of relevant historical data due to our limited experience and the lack of an active market for our common stock. Effective January 1, 2009, we calculated the weighted average expected life of our options based upon our historical experience of option exercises combined with estimates of the post-vesting holding period. The risk-free interest rate is based on the implied yield currently available on U.S. Treasury notes with terms approximately equal to the expected life of the option. The expected dividend rate is zero as we currently have no history or expectation of paying cash dividends on our common stock. The forfeiture rate is established based on applicable historical forfeiture patterns adjusted for any expected changes in future periods.

Under the Demand Media Employee Stock Purchase Plan (“ESPP”), during any offering period, eligible officers and employees can purchase a limited amount of Demand Media’s common stock at a discount to the market price in accordance with the terms of the plan. We use the Black-Scholes-Merton option pricing model to determine the fair value of the ESPP awards granted which is recognized straight-line over the total offering period. The current offering period commenced in November 2014.

Stock Repurchases

Under a stock repurchase plan, shares repurchased by us are accounted for when the transaction is settled. Repurchased shares held for future issuance are classified as treasury stock. Shares formally or constructively retired are deducted from common stock at par value and from additional paid in capital for the excess over par value. If additional paid in capital has been exhausted, the excess over par value is deducted from retained earnings. Direct costs incurred to acquire the shares are included in the total cost of the repurchased shares.

Product Development and Software Development Costs

Product development expenses consist primarily of expenses incurred in research and development, software engineering and web design activities and related personnel compensation to create, enhance and deploy our software infrastructure. Product and software development costs, other than software development costs qualifying for capitalization, are expensed as incurred. Costs of computer software developed or obtained for internal use that are incurred in the preliminary project and post implementation stages are expensed as incurred. Certain costs incurred during the application and development stage, which include compensation and related expenses, costs of computer hardware and software, and costs incurred in developing additional features and functionality of the services, are capitalized. The estimated useful life of costs capitalized is evaluated for each specific project. Capitalized costs are generally amortized using the straight-line method over a three year estimated useful life, beginning in the period in which the software is ready for its intended use. Unamortized amounts are included in property and equipment, net in the accompanying consolidated balance sheets. The net book value of capitalized software development costs is $12.0 million (net of $24.7 million accumulated amortization) and $17.6 million (net of $30.8 million accumulated amortization) as of December 31, 2014 and 2013, respectively.

Income Taxes

Deferred income taxes are recognized for differences between financial reporting and tax bases of assets and liabilities at the enacted statutory tax rates in effect for the years in which the temporary differences are expected to reverse. The effect on deferred taxes of a change in tax rates is recognized in income in the period that includes the enactment date. We evaluate the realizability of deferred tax assets and recognizes a valuation allowance for our deferred tax assets when it is more likely than not that a future benefit on such deferred tax assets will not be realized.

We recognize the tax benefit from an uncertain tax position only if it is more likely than not that the tax position will be sustained on examination by the taxing authorities, based on the technical merits of the position. The tax benefits recognized in the consolidated financial statements from such positions are then measured based on the largest benefit that has a greater than 50% likelihood of being realized upon settlement. We recognize interest and penalties accrued related to unrecognized tax benefits in our income tax (benefit) provision in the accompanying consolidated statements of operations.

Net Income (Loss) Per Share

Basic net income (loss) per share is computed by dividing the net income (loss) attributable to common stockholders by the weighted average number of common shares outstanding during the period. Net income (loss) attributable to common stockholders is increased for cumulative preferred stock dividends earned during the period. Diluted net income (loss) per share is computed by dividing the net income (loss) attributable to common stockholders by the weighted average common shares outstanding plus potentially dilutive common shares. RSUs and other restricted awards are considered outstanding common shares and included in the computation of basic income (loss) per share as of the date that all necessary conditions of vesting are satisfied. RSUs, stock options and stock issued pursuant to the ESPP are excluded from the diluted net income (loss) per share calculation when their impact is antidilutive. We reported a net loss for the years ended December 31, 2014 and 2013, and as a result, all potentially dilutive common shares are considered antidilutive for these periods.

Foreign Currency Transactions

Foreign currency transaction gains and losses are charged or credited to earnings as incurred. For the years ended December 31, 2014, 2013 and 2012, foreign currency transaction gains and losses that are included in other income (expense) in the accompanying statements of operations were not significant.

Foreign Currency Translation

The financial statements of foreign subsidiaries are translated into U.S. dollars. Where the functional currency of a foreign subsidiary is its local currency, balance sheet accounts are translated at the current exchange rate and income statement items are translated at the average exchange rate for the period. Gains and losses resulting from translation are accumulated in accumulated other comprehensive earnings within stockholders’ equity.

Fair Value of Financial Instruments

We chose not to elect the fair value option for our financial assets and liabilities that had not been previously carried at fair value. Therefore, material financial assets and liabilities not carried at fair value, such as trade accounts receivable and payables, are reported at their carrying values.

The carrying amounts of our financial instruments, including cash and cash equivalents, accounts receivable, restricted cash, accounts payable, accrued liabilities and customer deposits approximate fair value because of their short maturities. For our term loans and revolving loan facility, the carrying amounts approximate fair value because they bear interest at variable rates that approximate fair value. Our investments in marketable securities are recorded at fair value. Certain assets, including equity investments, investments held at cost, goodwill and intangible assets are also subject to measurement at fair value on a nonrecurring basis, if they are deemed to be impaired as the result of an impairment review. (Refer to Note 13 for additional information).

Discontinued Operations

We report the results of operations of a business as discontinued operations if the disposal of a component represents a strategic shift that has (or will have) a major effect on an entity’s operations and financial results. The results of discontinued operations are reported in net income (loss) from discontinued operations in the unaudited consolidated statements of operations for current and prior periods commencing in the period in which the business meets the criteria of a discontinued operation, and include any gain or loss recognized on closing or adjustment of the carrying amount to fair value less cost to sell. The financial results of Rightside are presented as discontinued operations in our accompanying consolidated statements of operations for the years ended December 31, 2014, 2013 and 2012. (Refer to Note 14 for additional information).

Our policy for discontinued operations reflects a revised standard on reporting discontinued operations and disclosures of disposals of components of an entity issued by the Financial Accounting Standards Board in April 2014, which changed the criteria for reporting a discontinued operation. The revised standard applies prospectively to new disposals and new held-for-sale classifications of components of an entity that occur after the date of adoption. We elected to early adopt the standard in the second quarter of 2014. Accordingly, under the guidelines of the revised standard, the operations of our Creativebug and CoveritLive businesses, which we classified as held-for-sale in the second quarter of 2014, were not reported as discontinued operations because we concluded that they were not individually significant components of our operations and therefore did not meet the definition of a discontinued operation under the new guidance. We sold our Creativebug business in July 2014 and received $10.0 million in cash, inclusive of $1.0 million held in escrow for one year from the closing date as a holdback amount to cover indemnity claims, resulting in a gain on sale of $0.2 million. We also sold our CoveritLive business in July 2014 and received $4.5 million of cash and promissory note with a principal amount of $5.6 million, resulting in a gain on sale of $0.6 million. Under our prior accounting policy for discontinued operations, the impact of these disposition transactions would have been to reclassify the following activity in our consolidated statements of operations from continuing operations to discontinued operations (in thousands):

Year ended December 31, 2014

Service revenue

$

1,842

Service costs

1,038

Sales and marketing

559

Product development

1,432

General and administrative

889

Amortization of intangible assets

890

Loss before income taxes

(2,966

)

Income tax benefit

202

Net income (loss)

$

(2,764

)

Assets Held-For-Sale

We report a business as held-for-sale when management has approved or received approval to sell the business and is committed to a formal plan, the business is available for immediate sale, the business is being actively marketed, the sale is probable and anticipated to occur during the ensuing year and certain other specified criteria are met. A business classified as held-for-sale is recorded at the lower of its carrying amount or estimated fair value less cost to sell. If the carrying amount of the business exceeds its estimated fair value, a loss is recognized. Depreciation is not recorded on long-lived assets of a business classified as held-for-sale. Assets and liabilities related to a business classified as held-for-sale are segregated in the unaudited consolidated balance sheet and major classes are separately disclosed in the notes to the unaudited consolidated financial statements commencing in the period in which the business is classified as held-for-sale.

Recent Accounting Pronouncements

In May 2014, the Financial Accounting Standards Board (“FASB”) issued Accounting Standards Update (“ASU”) 2014-09, Revenue from Contracts with Customers, which will supersede nearly all existing revenue recognition guidance under U.S. GAAP. The core principle of the guidance is that an entity should recognize revenue when it transfers promised goods or services to customers in an amount that reflects the consideration to which the company expects to be entitled in exchange for those goods or services. Further, the guidance requires improved disclosures to help users of financial statements better understand the nature, amount, timing and uncertainty of revenue that is recognized. The new guidance is effective for reporting periods beginning after December 15, 2016. Entities have the option of using either a full retrospective or cumulative effect approach to adopt ASU No. 2014-09. We are currently evaluating the new guidance and have not determined the impact this standard may have on our consolidated financial statements or the method of adoption.

Property_and_Equipment

Property and Equipment	12 Months Ended
	Dec. 31, 2014
Property Plant And Equipment [Abstract]
Property and Equipment	3. Property and Equipment
	Property and equipment consisted of the following (in thousands):
		December 31,			December 31,
		2014			2013
	Computers and other related equipment	$	28,776		$	43,010
	Purchased and internally developed software		48,875			65,632
	Furniture and fixtures		3,004			3,868
	Leasehold improvements		7,591			9,075
			88,246			121,585
	Less accumulated depreciation		(65,410	)		(79,392	)
	Property and equipment, net	$	22,836		$	42,193
	At December 31, 2014 and 2013, total software under capital lease and vendor financing obligations consisted of $3.8 million and $3.8 million with accumulated amortization of $3.7 million and $3.0 million, respectively. Amortization expense for assets under capital lease and vendor financing obligations for the years ended December 31, 2014, 2013 and 2012 was $0.7 million, $0.7 million and $0.7 million, respectively.
	Depreciation expense for the periods shown is classified as follows (in thousands):
		Year ended December 31,
		2014			2013			2012
	Service costs	$	6,798		$	9,594		$	10,993
	Sales and marketing		156			275			354
	Product development		496			645			801
	General and administrative		4,802			3,942			2,869
	Discontinued operations		4,662			6,045			4,641
	Total depreciation	$	16,914		$	20,501		$	19,658
	As a result of the shortening our estimated useful lives for certain assets, we recorded accelerated depreciation expense of approximately $1.3 million, $0.8 million and $0.3 million for the years ended December 31, 2014, 2013 and 2012.

Intangible_Assets

Intangible Assets	12 Months Ended
	Dec. 31, 2014
Goodwill And Intangible Assets Disclosure [Abstract]
Intangible Assets	4. Intangible Assets
	Intangible assets consisted of the following (in thousands):
		31-Dec-14
		Gross carrying amount		Accumulated amortization			Net		Weighted average useful life (years)
	Customer relationships	$	9,569	$	(8,730	)	$	839	4.1
	Artist Relationships		11,719		(4,796	)		6,923		4.1
	Media content		103,415		(80,249	)		23,166		5
	Technology		27,770		(23,293	)		4,477	6.2
	Non-compete agreements		253		(146	)		107	3.2
	Trade names		10,478		(5,467	)		5,011	10.3
	Content publisher relationships		2,092		(2,080	)		12		5
		$	165,296	$	(124,761	)	$	40,535
		31-Dec-13
		Gross carrying amount		Accumulated amortization			Net		Weighted average useful life (years)
	Owned website names	$	22,370	$	(14,684	)	$	7,686	4.7
	Customer relationships		32,462		(26,026	)		6,436	5.5
	Artist Relationships		9,867		(1,507	)		8,360		3
	Media content		143,756		(95,687	)		48,069		5
	Technology		37,832		(30,165	)		7,667	4.1
	Non-compete agreements		1,159		(294	)		865	3.4
	Trade names		15,742		(6,444	)		9,298	12.6
	Content publisher relationships		2,092		(1,707	)		385		5
		$	265,280	$	(176,514	)	$	88,766
	Identifiable finite-lived intangible assets are amortized on a straight-line basis over their estimated useful lives.
	Amortization expense by classification is shown below (in thousands):
		Year ended December 31,
		2014		2013			2012
	Service costs	$	28,523	$	28,974		$	26,501
	Sales and marketing		4,733		1,987			881
	Product development		4,212		4,884			4,272
	General and administrative		847		674			749
	Discontinued operations		4,244		7,890			8,273
	Total depreciation	$	42,559	$	44,409		$	40,676
	Service costs for the years ended December 31, 2014, 2013 and 2012 includes an accelerated amortization charge of $7.7 million, $3.1 million and $2.1 million, respectively, as a result of the removing certain content assets from service.
	Based upon the current amount of intangible assets subject to amortization, the estimated amortization expense for the next five years as of December 31, 2014 is as follows (in thousands):
		Estimated
		Amortization
	Year ending December 31,
	2015	$	15,910
	2016	$	10,463
	2017	$	6,546
	2018	$	3,607
	2019	$	1,202
	Thereafter	$	2,807

Goodwill

Goodwill	12 Months Ended
	Dec. 31, 2014
Goodwill And Intangible Assets Disclosure [Abstract]
Goodwill	5. Goodwill
	The following table presents the changes in our goodwill balance (in thousands):
	Balance at December 31, 2012	$	266,349
	Goodwill arising from acquisitions		81,135
	Working capital adjustment		(102	)
	Balance at December 31, 2013		347,382
	Goodwill arising from acquisitions		10,358
	Goodwill decreasing from dispositions		(12,070	)
	Spin-off		(103,042	)
	Goodwill impairment		(232,270	)
	Balance at December 31, 2014	$	10,358
	The increase of goodwill in 2014 is attributable to the acquisition of Saatchi Online as detailed in Note 15 - Business Acquisitions. The increase of goodwill in 2013 is attributable to the acquisition of Creativebug in March 2013, and Society6 in June 2013 as detailed in Note 15 - Business Acquisitions.
	The reduction in goodwill due to dispositions resulted from the sales of our Creativebug and CoveritLive businesses in July 2014.
	In August 2014, we completed the Separation of Rightside and the Distribution, and we no longer record goodwill related to Rightside on our balance sheet (refer to Note 1 for additional information).
	We test goodwill for impairment in the fourth quarter of each year unless there are interim indicators that suggest that it is more likely than not that goodwill may be impaired. For the reasons described in Note 2 above, we performed an interim assessment of impairment of the goodwill in our content and media reporting unit in the third quarter of 2014. In performing the interim impairment assessment, based on our analyses, we determined that the implied fair value of goodwill was substantially lower than the carrying value of goodwill for the content and media reporting unit and as a result, we determined that the implied fair value of the goodwill in the content and media reporting unit was zero. Accordingly, we recorded $232.3 million for the goodwill impairment charge in the third quarter of 2014 (refer to Note 2 for additional information).

Other_Balance_Sheet_Items

Other Balance Sheet Items	12 Months Ended
	Dec. 31, 2014
Deferred Costs Capitalized Prepaid And Other Assets Disclosure [Abstract]
Other Balance Sheet Items	6. Other Balance Sheet Items
	Accounts receivable consisted of the following (in thousands):
		December 31,		December 31,
		2014		2013
	Accounts receivable - trade		14,504		29,640
	Receivables from registries		-		3,661
	Accounts receivable , net	$	14,504	$	33,301
	Other long term assets consisted of the following (in thousands):
		December 31,		December 31,
		2014		2013
	Payments for gTLD applications	$	-	$	21,252
	Note receivable		4,505		-
	Other		1,550		4,070
	Other Assets	$	6,055	$	25,322
	During July of 2014 we sold our CoveritLive business and received a promissory note with a principal amount of $5.6 million and an estimated fair value of $4.9 million at December 31, 2014, of which the long-term portion was recorded in other long-term assets.
	Other assets at December 31, 2013 include $0.9 million of restricted cash comprising a collateralized letter of credit related to applications we made under a program designed to expand the total number of domain name suffixes, or gTLDs, approved by the Internet Corporation for Assigned Names and Numbers (“ICANN”) prior to the Separation. Following the Separation, we no longer have any obligations relating to applications under such program or such letter of credit.
	Accrued expenses and other liabilities consisted of the following (in thousands):
		December 31,		December 31,
		2014		2013
	Accrued payroll and related items	$	4,291	$	9,301
	Domain owners' royalties payable		-		1,193
	Commission payable		1,183		2,808
	Customer deposits		-		7,666
	Acquisition holdbacks		8,958		-
	Other		9,793		13,711
	Accrued expenses and other liabilities	$	24,225	$	34,679

Debt

Debt	12 Months Ended
	Dec. 31, 2014
Debt Disclosure [Abstract]
Debt	7. Debt
	In November 2014, we repaid all amounts outstanding under our credit agreement, dated August 29, 2013, with Silicon Valley Bank, as administrative agent, and the lenders and other agents party thereto (the “Credit Agreement”) and terminated the Credit Agreement and the related Guarantee and Collateral Agreement. The Credit Agreement had provided for a $100.0 million senior secured term loan facility (the “Term Loan Facility”) and a $125.0 million senior secured revolving loan facility (the “Revolving Loan Facility”), each of which was scheduled to mature on August 29, 2018. At the time of termination, there was approximately $73.8 million outstanding under the Term Loan Facility, no principal balance outstanding under the Revolving Loan Facility and an outstanding standby letter of credit with a face amount of approximately $1.4 million. We used cash on hand to pay all outstanding principal, interest and other amounts owing under the Credit Agreement as of the termination date and to cash collateralize the outstanding standby letter of credit.
	Under the Credit Agreement, loans bore interest, at our option, at an annual rate based on LIBOR or a base rate. Loans based on LIBOR bore interest at a rate between LIBOR plus 2.00% and LIBOR plus 3.00%, depending on our consolidated leverage ratio. Loans based on the base rate bore interest at the base rate plus an applicable margin of 1.00% or 2.00%, depending on our consolidated leverage ratio. We were also required to pay a commitment fee between 0.20% and 0.40% per annum, depending on our consolidated leverage ratio, on the undrawn portion available under the Revolving Loan Facility and the Term Loan Facility. The Credit Agreement contained customary events of default and affirmative and negative covenants, including certain financial maintenance covenants.
	In connection with entering into the Credit Agreement in August 2013, we incurred debt issuance costs of $1.9 million. Debt issuance costs are capitalized and amortized into interest expense over the term of the underlying debt. During the year ended December 31, 2014 and 2013 we amortized $0.5 million and $0.2 million, respectively of deferred debt issuance costs. In connection with the termination of the Credit Agreement, we recorded a non-cash expense of $1.7 million from the acceleration of unamortized debt issuance costs during the quarter ended December 31, 2014.

Commitments_and_Contingencies

Commitments and Contingencies	12 Months Ended
	Dec. 31, 2014
Commitments And Contingencies Disclosure [Abstract]
Commitments and Contingencies	8. Commitments and Contingencies
	Leases
	We conduct our operations utilizing leased office facilities in various locations and lease certain equipment under non-cancellable operating and capital leases. Our leases expire between March 2015 and February 2020.
	The following is a schedule of future minimum lease payments under operating and capital leases as of December 31, 2014 (in thousands):
		Operating		Capital
		leases		leases
	Year ending December 31,
	2015	$	2,879	$	61
	2016		2,702
	2017		2,192		-
	2018		3,479		-
	2019		1,465		-
	Thereafter		25		-
	Total minimum lease payments	$	12,742		61
	Less interest expense				-
	Capital lease obligation			$	61
	We incurred rent expense of $3.5 million, $6.7 million and $5.0 million, respectively, for the years ended December 31, 2014, 2013 and 2012. As of December 31, 2014 and 2013, accrued expenses and other current liabilities include a deferred rent liability of $1.6 million and $2.6 million, respectively, and $1.6 million and $2.4 million were included in other long-term liabilities as of December 31, 2014 and 2013, respectively.
	Litigation
	On November 5, 2014, Charles Saatchi filed a lawsuit against our wholly owned subsidiary, Saatchi Online, Inc. (“Saatchi Art”), in the High Court of Justice, Chancery Division (United Kingdom) relating to an intellectual property licensing agreement (the “IP Agreement”) between Charles Saatchi and Saatchi Art, dated February 18, 2010. Mr. Saatchi alleges that Saatchi Art committed a repudiatory breach of the IP Agreement, effectively terminating it, and that Saatchi Art must cease using the “Saatchi” name. Mr. Saatchi is seeking a permanent injunction restricting Saatchi Art from continuing to use the “Saatchi” name, a declaration that the IP Agreement has been validly terminated, a disgorgement of any profits derived from Saatchi Art’s use of the name since the alleged termination date and unspecified monetary damages. We do not believe that the conduct alleged by Mr. Saatchi constitutes a repudiatory breach of the IP Agreement and intend to vigorously defend the lawsuit. The litigation is in its early stages.
	On December 30, 2014, Charles Saatchi and Robert Norton, common stockholders of Saatchi Art prior to Demand Media’s acquisition of it, filed a lawsuit in the Delaware Chancery Court against the former directors, certain former officers and certain former preferred stockholders of Saatchi Art, and Saatchi Art itself. Messrs. Saatchi and Norton allege that, in connection with Demand Media’s acquisition of Saatchi Art, (i) the former directors of Saatchi Art and the former officers named in the lawsuit breached their fiduciary duties to the common stockholders; (ii) certain preferred stockholders of Saatchi Art breached their fiduciary duties to the common stockholders, aided and abetted the former officers’ and directors’ breach of their fiduciary duties and violated a Saatchi Art voting agreement by breaching the implied covenant of good faith and fair dealing; and (iii) Saatchi Art violated the voting agreement by breaching the implied covenant of good faith and fair dealing. The complaint seeks rescissory damages, a constructive trust over the acquisition proceeds, disgorgement of all profits related thereto, and unspecified compensatory damages, costs and fees. The litigation is in its early stages.
	In addition, from time to time we are a party to various legal matters incidental to the conduct of our business. Certain of our outstanding legal matters include speculative claims for indeterminate amounts of damages. We record a liability when we believe that it is probable that a loss has been incurred and the amount can be reasonably estimated. Based on our current knowledge, we do not believe that there is a reasonable possibility that the final outcome of the pending or threatened legal proceedings to which we are a party, either individually or in the aggregate, will have a material adverse effect on our future financial results. However, the outcome of such legal matters is subject to significant uncertainties.
	Taxes
	From time to time, various federal, state and other jurisdictional tax authorities undertake reviews of the Company and its filings. In evaluating the exposure associated with various tax filing positions, we accrue charges for possible exposures. We believe any adjustments that may ultimately be required as a result of any of these reviews will not be material to our consolidated financial statements.
	Indemnifications
	In the normal course of business, we have provided certain indemnities, commitments and guarantees under which we may be required to make payments in relation to certain transactions. These indemnities include intellectual property indemnities to our customers, indemnities to our directors and officers to the maximum extent permitted under the laws of the State of Delaware, indemnifications related to our lease agreements and indemnifications to sellers or buyers in connection with acquisitions and dispositions, respectively. In addition, our advertiser and distribution partner agreements contain certain indemnification provisions which are generally consistent with those prevalent in our industry. We have not incurred significant obligations under indemnification provisions historically and do not expect to incur significant obligations in the future. Accordingly, we have not recorded any liability for these indemnities, commitments and guarantees in the accompanying balance sheets.

Income_Taxes

Income Taxes	12 Months Ended
	Dec. 31, 2014
Income Tax Disclosure [Abstract]
Income Taxes	9. Income Taxes
	Income (loss) before income taxes from continuing operations consisted of the following (in thousands):
			2014				2013			2012
	Domestic		$	(267,758	)		$	(11,555	)	$	(4,042	)
	Foreign			(3,104	)			193			129
	Loss from continuing operation before income taxes		$	(270,862	)		$	(11,362	)	$	(3,913	)
	The income tax benefit (expense) from continuing operations consisted of the following (in thousands):
			2014				2013			2012
	Current (expense) benefit:
	Federal		$	-			$	-		$	-
	State			(58	)			(276	)		285
	International			(99	)			(69	)		105
	Deferred (expense) benefit:
	Federal			14,028				(2,136	)		(2,042	)
	State			831				(398	)		719
	International			11				23			(18	)
	Total income tax benefit (expense) from continuing operations		$	14,713			$	(2,856	)	$	(951	)
	The reconciliation of the federal statutory income tax rate of 35% to our effective income tax rate from continuing operations is as follows (in thousands):
			2014				2013			2012
	Expected income tax benefit (expense) at U.S. statutory rate		$	94,801			$	3,977		$	1,370
	Difference between U.S. and foreign taxes			21				12			9
	State tax (expense) benefit, net of federal taxes			4,828				(131	)		(312	)
	Non-deductible stock-based compensation			(3,845	)			(2,832	)		(994	)
	Meals and entertainment			(129	)			(266	)		(276	)
	Goodwill impairment			(25,841	)			-			-
	Non-deductible officer compensation			(43	)			-			-
	State rate changes			(865	)			(253	)		1,521
	Indirect federal impact of state deferred taxes		-					110			(223	)
	Valuation allowance			(53,463	)			(3,648	)		(2,019	)
	Other			(751	)			175			(27	)
	Total income tax expense from continuing operations		$	14,713			$	(2,856	)	$	(951	)
	The tax effects of temporary differences that give rise to significant portions of the deferred tax assets and deferred tax liabilities are presented below (in thousands):
			December 31,				December 31,
			2014				2013
	Deferred tax assets:
	Accrued liabilities not currently deductible		$	2,305			$	4,193
	Intangible assets—excess of tax basis over financial statement basis			54,647				15,008
	Indirect federal impact of deferred state taxes			(3,198	)			114
	Deferred revenue			165				6,126
	Net operating losses			35,814				23,488
	Stock-based compensation			5,783				14,375
	Other			(56	)			189
				95,460				63,493
	Deferred tax liabilities:
	Deferred registration costs			-				(23,832	)
	Prepaid expenses			-				(1,695	)
	Goodwill not amortized for financial reporting			-				(26,206	)
	Intangible assets—excess of financial statement basis over tax basis			(1,245	)			(4,731	)
	Property and equipment			(5,739	)			(8,674	)
				(6,984	)			(65,138	)
	Valuation allowance			(88,476	)			(23,882	)
	Net deferred tax liabilities		$	-			$	(25,527	)
	Current		$	334			$	(22,415	)
	Non-current			(334	)			(3,112	)
			$	-			$	(25,527	)
	We had federal net operating loss (“NOL”) carryforwards of approximately $110.7 million and $71.0 million as of December 31, 2014 and 2013, respectively, which expire between 2020 and 2032. In addition, as of December 31, 2014 and 2013 we had state NOL carryforwards of approximately $8.3 million and $16.0 million, which expire between 2014 and 2032.
	Sections 382 and 383 of the Internal Revenue Code of 1986, as amended, provide for annual limitations on the utilization of net operating loss and credit carryforwards if we were to undergo an ownership change, as defined in Section 382. Changes in our equity structure and the acquisitions by us of eNom, Trails.com, Maps a La Carte, Pagewise, Pluck, Indieclick, Creativebug, and Saatchi Art resulted in such an ownership change. Currently, we do not expect the utilization of its net operating loss and tax credit carry-forwards in the near term to be materially affected as no significant limitations are expected to be placed on these carry-forwards as a result of its previous ownership changes.
	We reduce the deferred tax asset resulting from future tax benefits by a valuation allowance if, based on the weight of the available evidence, it is more likely than not that some portion or all of these deferred taxes will not be realized. We have determined it is more likely than not that we will not realize the benefit of all our deferred tax assets and accordingly a valuation allowance of $88.5 million and $23.9 million against its deferred taxes was required at December 31, 2014 and 2013, respectively. The change in the valuation allowance for the year ended December 31, 2014 was an increase of $64.6 million. The valuation allowance is required as a result of the timing of the reversal of deferred tax liabilities associated with tax deductible goodwill which is not certain and thus not available to assure the realization of deferred tax assets. After consideration of these limitations associated with deferred tax liabilities, we have deferred tax assets in excess of deferred tax liabilities at December 31, 2014. As we have no sustained history of generating book income, the ultimate future realization of these excess deferred tax assets is not more likely than not and thus subject to a valuation allowance.
	Accounting standards related to stock-based compensation exclude tax attributes related to the exercise of employee stock options from being realized in the financial statements until they result in a decrease to taxes payable. Therefore, we have not included unrealized stock option tax attributes in our deferred tax assets. Cumulative tax attributes excluded through 2014 were $4.2 million. The benefit of these deferred tax assets will be recorded to equity when they reduce taxes payable.
	We are subject to the accounting guidance for uncertain income tax positions. We believe that its income tax positions and deductions will be sustained on audit and does not anticipate any adjustments that will result in a material adverse effect on our financial condition, results of operations, or cash flow.
	Our policy for recording interest and penalties associated with audits and uncertain tax positions is to record such items as a component of income tax expense, and amounts recognized to date are insignificant. No uncertain income tax positions were recorded during 2014 or 2013 and we do not expect its uncertain tax position to change during the next twelve months.
	The aggregate changes in our total gross amount of unrecognized tax benefits are summarized as follows (in thousands):
		Year ended December 31,
		2014				2013
Beginning balance	$	85			$	85
Gross increase in unrecognized tax benefits - prior year tax position		—				—
Ending balance	$	85			$	85
We file a U.S. federal and many state tax returns. The tax years 2007 to 2014 remain subject to examination by the Internal Revenue Service (“IRS”) and most tax years since our incorporation are subject to examination by various state authorities. Tax year 2012 is currently under examination by the IRS.

Employee_Benefit_Plan

Employee Benefit Plan	12 Months Ended
	Dec. 31, 2014
Compensation And Retirement Disclosure [Abstract]
Employee Benefit Plan	10. Employee Benefit Plan
	We have a defined contribution plan under Section 401(k) of the Internal Revenue Code (“401(k) Plan”) covering all full-time employees who meet certain eligibility requirements. Eligible employees may defer up to 90% of their pre-tax eligible compensation, up to the annual maximum allowed by the Internal Revenue Service. Under the 401(k) Plan, we may, but are not obligated to, match a portion of the employee contributions up to a defined maximum. We made matching contributions of $1.7 million and $2.0 million for the year ended 2014 and 2013, respectively. We did not make any matching contributions for the years ended December 31, 2012.

Stockbased_Compensation_Plans_

Stock-based Compensation Plans and Awards	12 Months Ended
	Dec. 31, 2014
Disclosure Of Compensation Related Costs Sharebased Payments [Abstract]
Stock-Based Compensation Plans and Awards	11. Stock-based Compensation Plans and Awards
	Stock Incentive Plans
	Under our 2010 Incentive Award Plan (the “2010 Plan”), the Administrator of the 2010 Plan, which is the compensation committee of our board of directors, may grant up to 3.1 million stock options, restricted stock, restricted stock unit and other incentive awards to employees, officers, non-employee directors, and consultants, and such options or awards may be designated as incentive or non-qualified at the discretion of the Administrator. In connection with the adoption of the 2010 Plan on August 5, 2010, 0.06 million stock-based awards then available for grant under the 2006 Plan were canceled. Any stock-based awards outstanding under the 2006 Plan when the 2010 Plan was adopted that subsequently are forfeited, expire or lapse are available for future grants under the 2010 Plan. In addition, awards available for grant under the 2010 Plan shall be increased on an annual basis as of January 1st of each fiscal year by an amount equal to the lesser of (i) 1.2 million (ii) 5% of the total shares outstanding as of the end of the prior fiscal year and (iii) such lesser amount as determined by the Administrator of the 2010 Plan. As of December 31, 2014, 2.5 million stock-based awards were available for future grant under the 2010 Plan. Generally, stock option grants have 10-year terms and employee stock options vest 1/4th on the anniversary of the vesting commencement date and 1/48th monthly thereafter, over a 4-year period, but the Administrator has recently granted stock options that vest over a 3-year period with 1/3rd vesting on the anniversary of the vesting commencement date and 1/36th monthly thereafter. Restricted stock unit awards generally vest either annually or quarterly over a 3 or 4-year period, depending on the terms established by the Administrator at the time of grant after considering the recommendation of management. Certain stock options and restricted stock awards have accelerated vesting provisions in the event of a change in control.
	Valuation of Awards
	The per share fair value of stock options granted with service and/or performance conditions was determined on the date of grant using the Black-Scholes-Merton option pricing model with the following weighted average assumptions:
		Year ended December 31,
		2014				2013				2012(1)
	Expected life (in years)		5.89				5.5				NA
	Risk-free interest rate		1.82	%			0.83	%			NA
	Expected volatility range		54.1	%			51	%			NA
	Expected dividend yield		—				—				NA
		(1) We did not grant any stock options to employees during the year ended December 31, 2012.
	In addition, 1.3 million options that were awarded during the third quarter 2014 to our chief executive officer and president. These options were determined on the date of grant using the Hull-White model with the following assumptions: Volatility 61%, risk-free interest rate 2.43%, early exercise multiple 2.9 years, and dividend rate 0%.
	The expected term of stock options granted represents the weighted average period that the stock options are expected to remain outstanding. We determine the expected term assumption based on our historical exercise behavior combined with estimates of the post-vesting holding period. Expected volatility is based on historical volatility of peer companies in our industry that have similar vesting and contractual terms. The risk free interest rate is based on the implied yield currently available on U.S. Treasury issues with terms approximately equal to the expected life of the option. We currently have no history or expectation of paying cash dividends on our common stock.
	The expected term for performance-based and non-employee awards is based on the period of time for which each award is expected to be outstanding, which is typically the remaining contractual term.
	Award Activity
	Stock Options
	Stock option activity is as follows (in thousands, except per share data):
											Weighted
											average
							Weighted				remaining
			Number of				average				contractual			Aggregate
			options				exercise				term			intrinsic
			outstanding				price				(in years)			value
	Outstanding at December 31, 2013			921			$	72.1				3.42		$	1,925
	Spin Adjustment			(204	)		$	67.62
	Options granted			3,215			$	8.45
	Options exercised			(34	)		$	10.05
	Options forfeited or canceled			(425	)		$	94.03
	Outstanding at December 31, 2014			3,473			$	8.65				9.33		$	353
	Exercisable at December 31, 2014			303			$	10.5				4.27		$	73
	Vested and expected to vest at December 31, 2014			3,323			$	8.78				9.3		$	328
	The pre-tax aggregate intrinsic value of outstanding and exercisable stock options is based on the difference between the estimated fair value of our common stock at December 31, 2014 and 2013 and their exercise prices, respectively for all awards where the fair value of our common stock exceeds the exercise price. Options expected to vest reflect an estimated forfeiture rate.
	Information related to stock-based compensation activity is as follows (in thousands, except per share data):
			Year ended December 31,
			2014				2013				2012
	Weighted average fair value of options granted (per option)		$	4.21			$	3.92			$	-
	Intrinsic value of options exercised		$	303			$	2,179			$	22,863
	Total fair value of restricted stock vested		$	18,308			$	17,404			$	19,072
	There was $12.1 million of stock-based compensation expense as of December 31, 2014 related to the non-vested portion of stock options not yet recognized, which is expected to be recognized over a weighted average period of 3.4 year.
	Restricted stock units
							Weighted
							average
							grant date
			Shares				fair value
	Unvested at December 31, 2013			1,091			$	42.55
	Spin Adjustment			(201	)		$	14.54
	Granted			1,110			$	11.69
	Vested			(681	)		$	26.87
	Forfeited			(462	)		$	29.05
	Unvested at December 31, 2014			857			$	10.28
	As of December 31, 2014, there was approximately $10.2 million of unrecognized compensation cost related to non-vested RSUs and restricted shares. The amount is expected to be recognized over a weighted average period of 2.6 years. To the extent that the forfeiture rate is different from that anticipated, stock-based compensation expense related to these awards will be different.
	In March 2015, the company issued 0.5 million RSUs 0.3 million options as part of its annual employee compensation grant.
	Employee Stock Purchase Plan
	In May 2011, we commenced our first offering under the Demand Media, Inc. 2010 Employee Stock Purchase Plan (the “ESPP”), which allows eligible employees to purchase, through payroll deductions, a limited amount of our common stock at a 15% discount to the lower of market price as of the beginning or ending of each six-month purchase period. Participants can authorize payroll deductions for amounts up to the lesser of 15% of their qualifying wages or the statutory limit under the U.S. Internal Revenue Code. The ESPP provides up to a 24-month offering period which is comprised of four consecutive six-month purchase periods commencing May and November, with the most recent offering period commencing in November 2014. A maximum of seven hundred fifty shares of common stock may be purchased by each participant at six-month intervals during the offering period. The fair value of the ESPP options granted is determined using a Black-Scholes-Merton model and is amortized over the remaining life of the 24-month offering period of the ESPP. The Black-Scholes-Merton model included an assumption for expected volatility of between 58% and 60% for each of the four purchase periods. During the years ended December 31, 2014, 2013 and 2012, we recognized an immaterial, $1.8 million and $1.9 million of expense, respectively, in relation to the ESPP and there were 1.8 million shares of common stock remaining authorized for issuance under the ESPP at December 31, 2014.
	Stock-based Compensation Expense
	Stock-based compensation expense related to all employee and non-employee stock-based awards was as follows (in thousands):
			Year ended December 31,
			2014				2013				2012
	Service costs		$	1,422			$	2,420			$	2,424
	Sales and marketing			683				3,823				5,114
	Product development			4,745				3,835				4,942
	General and administrative			12,016				12,525				14,709
	Discontinued operations			2,949				4,781				4,179
Total stock-based compensation included in net income (loss)			21,815				27,384				31,368
Income tax benefit related to stock-based compensation included in net income (loss)			(706	)			(782	)			(758	)
		$	21,109			$	26,602			$	30,610
During the years ended December 31, 2014, 2013 and 2012, $1.0 million, $2.0 million and $1.7 million respectively, of stock-based compensation expense related to stock options was capitalized, primarily as part of internally developed software projects.
During the fourth quarter we modified the equity for 3 employees, where we accelerated certain RSU’s resulting in the recognition of $3.5 million of expense.
Also included in the table above includes $1.1 million of expense related to warrants granted to non employees for the year ended December 31, 2012.
In connection with the Separation and subsequent 1-for-5 reverse stock split, all of our outstanding equity-based compensation awards were adjusted as follows.
Stock Options. Immediately prior to the Separation, each stock option that had an exercise price greater than 120% of the trading price of our common stock on the New York Stock Exchange on July 31, 2014, was adjusted by reducing the per share exercise price and making a corresponding reduction in the number of shares of common stock subject to the stock option, so that the value of the such stock option was approximately equal before and after such adjustment. Immediately prior to the Separation (but following the adjustment), each stock option that was vested, or was unvested and held by an individual who was employed or engaged by us following the Separation, was split into a Demand Media stock option and a Rightside stock option with a combined value that approximately equaled the value of the Demand Media stock option immediately prior to the Separation. Unvested DM stock options held by a Rightside employee were accelerated then split equally between DM and NAME stock options.
Restricted Stock Units. Immediately prior to the Separation, each restricted stock unit (“RSU”) award that was held by an individual who was employed or engaged by us following the Separation and was granted prior to March 1, 2014, was split into a Demand Media RSU award and a Rightside RSU award with a combined value that approximately equaled the value of the underlying Demand Media RSU award immediately prior to the Separation. Each RSU award held by an individual who was employed or engaged by Rightside or its affiliates following the Separation was converted into a Rightside RSU award covering a number of Rightside shares such that the pre-distribution value of the pre-Separation value of the Demand Media RSU award was approximately preserved.

Stockholders_Equity

Stockholders' Equity	12 Months Ended
	Dec. 31, 2014
Equity [Abstract]
Stockholders' Equity	12. Stockholders’ Equity
	Reverse Stock Split
	On August 1, 2014, we completed the Separation of Rightside from Demand Media, Inc. The Separation was structured as a pro rata tax-free dividend involving the distribution of all outstanding shares of Rightside common stock to holders of Demand Media common stock as of the record date (the “Distribution”). Immediately following the Distribution, we enacted a 1-for-5 reverse stock split with respect to all of our outstanding shares of common stock, which is reflected retrospectively throughout the consolidated financial statements.
	Stock Repurchases
	Under our February 8, 2012 stock repurchase plan, as amended, we are authorized to repurchase up to $50.0 million of its common stock from time to time. Since April 2013, we have not repurchased any shares of common stock. Approximately $19.2 million remains available under the repurchase plan at December 31, 2014. The timing and actual number of shares repurchased will depend on various factors including price, corporate and regulatory requirements, debt covenant requirements, alternative investment opportunities and other market conditions.
	Shares repurchased by us are accounted for when the transaction is settled. As of December 31, 2014, there were no unsettled share repurchases. The par value of shares repurchased and retired is deducted from common stock and any excess over par value is deducted from additional paid in capital. Direct costs incurred to repurchase the shares are included in the total cost of the shares.
	Other
	Each share of common stock has the right to one vote per share.

Fair_Value_of_Financial_Instru

Fair Value of Financial Instruments	12 Months Ended
	Dec. 31, 2014
Fair Value Disclosures [Abstract]
Fair Value of Financial Instruments	13. Fair Value of Financial Instruments
	Fair value represents the exchange price that would be received for an asset or paid to transfer a liability (an exit price) in the principal or most advantageous market for the asset or liability in an orderly transaction between market participants on the measurement date. We measure our financial assets and liabilities in three levels, based on the markets in which the assets and liabilities are traded and the reliability of the assumptions used to determine fair value.
	—	Level 1—valuations for assets and liabilities traded in active exchange markets, or interest in open-end mutual funds that allow a company to sell its ownership interest back at net asset value on a daily basis. Valuations are obtained from readily available pricing sources for market transactions involving identical assets, liabilities or funds.
	—	Level 2—valuations for assets and liabilities traded in less active dealer, or broker markets, such as quoted prices for similar assets or liabilities or quoted prices in markets that are not active. Level 2 includes U.S. Treasury, U.S. government and agency debt securities, and certain corporate obligations. Valuations are usually obtained from third-party pricing services for identical or comparable assets or liabilities.
	—	Level 3—valuations for assets and liabilities that are derived from other valuation methodologies, such as option pricing models, discounted cash flow models and similar techniques, and not based on market exchange, dealer, or broker traded transactions. Level 3 valuations incorporate certain assumptions and projections in determining the fair value assigned to such assets or liabilities.
	In determining fair value, we utilize valuation techniques that maximize the use of observable inputs and minimize the use of unobservable inputs to the extent possible and consider counterparty credit risk in our assessment of fair value.
	We chose not to elect the fair value option for our financial assets and liabilities that had not been previously carried at fair value. Therefore, material financial assets and liabilities not carried at fair value, such as trade accounts receivable and payables, are reported at their carrying values.
	The carrying amounts of our financial instruments, which include cash and cash equivalents, accounts receivable, receivables from domain name registries, restricted cash, accounts payable,  accrued liabilities and customer deposits, approximate fair value because of their short maturities. The carrying amount for amounts outstanding under our Term Loans or Revolving Loan Facility approximates fair value because the loans bear interest at variable rates which approximate fair value. Our investments in marketable securities are recorded at fair value.
	Financial assets and liabilities carried at fair value on a recurring basis were as follows (in thousands):
			Balance at December 31, 2014
			Level 1		Level 2		Level 3		Total
	Assets:
	Cash equivalents (1)		$	5,000	$	-	$	-	$	5,000
	Promissory note			-		-		4,946	$	4,946
			$	5,000	$	-	$	4,946	$	9,946
	-1	Comprises money market funds which are included in Cash and cash equivalents in the accompanying consolidated balance sheet.
			Balance at December 31, 2013
			Level 1		Level 2		Level 3		Total
	Assets:
	Cash equivalents (1)		$	4,034	$	-	$	-	$	4,034
	Marketable securities			902		-		-	$	902
			$	4,936	$	-	$	-	$	4,936
	Liabilities:
	Debt		$	-	$	96,250	$	-		96,250
			$	-	$	96,250	$	-	$	96,250
	-1	Comprises money market funds which are included in Cash and cash equivalents in the accompanying consolidated balance sheet.
	For financial assets that utilize Level 1 and Level 2 inputs, we utilize both direct and indirect observable price quotes, including quoted market prices (Level 1 inputs) or inputs that are derived principally from or corroborated by observable market data (Level 2 inputs).
	Certain assets, including equity investments, investments held at cost, goodwill and intangible assets are also subject to measurement at fair value on a nonrecurring basis, if they are deemed to be impaired as the result of an impairment review. Due to unexpected revenue declines in the third quarter of 2014 attributable to lower traffic and monetization yield on certain of our Content & Media websites, we lowered our future cash flow expectations. As a result of the decline in our cash flow forecast as well as a sustained decline in our market capitalization, which remained at a level below the book value of our net assets for an extended period of time, including as of September 30, 2014, we performed an interim assessment of impairment of the goodwill in our Content & Media reporting unit in the third quarter of 2014. Based on our analyses, the implied fair value of goodwill was substantially lower than the carrying value of goodwill for the Content & Media reporting unit and as a result, we determined that the implied fair value of the goodwill in the Content & Media reporting unit was zero. Accordingly, we recorded a $232.3 million for the goodwill impairment charge during the third quarter of 2014, which is included in Goodwill impairment charge in the Consolidated Statements of Operations. These estimated fair value measurements were calculated using unobservable inputs, primarily using the income and market approach, specifically the discounted cash flow method and market comparables, which are classified as Level 3 within the fair value hierarchy. The amount and timing of future cash flows within those analyses was based on our most recent future cash flow expectations, long-term strategic plans and other estimates including the amount and timing of future expected cash flows, terminal value growth rate and the appropriate market-participant risk-adjusted discount rates.

Discontinued_Operations

Discontinued Operations	12 Months Ended
	Dec. 31, 2014
Discontinued Operations And Disposal Groups [Abstract]
Discontinued Operations	14. Discontinued Operations
	On August 1, 2014, we completed the Separation of Rightside from Demand Media, Inc. As a result of the Separation, the financial results of Rightside are presented as discontinued operations in our consolidated statements of operations for the years ended December 31, 2014, 2013 and 2012. Following the Separation, the following activity in our statement of operations was reclassified from continuing operations to discontinued operations:
		Year ended December 31,
		2014			2013			2012
		(in thousands)
	Service revenue	$	107,721		$	185,187		$	172,938
	Operating expenses:
	Service costs		92,588			143,607			126,714
	Sales and marketing		5,632			10,170			7,553
	Product and development		8,203			12,002			9,518
	General and administrative		14,819			20,263			8,943
	Amortization of intangible assets		4,243			7,890			8,274
	Total operating expenses		125,485			193,932			161,002
	Operating income (loss)		(17,764	)		(8,745	)		11,936
	Other income (expense), net		7,017			4,174			(64	)
	Income (loss) before income taxes		(10,747	)		(4,571	)		11,872
	Income tax benefit (expense)		(461	)		(1,385	)		(832	)
	Net income (loss)	$	(11,208	)	$	(5,956	)	$	11,040
	Capital expenditures for discontinued operations for the years ended December 31, 2014, 2013 and 2012 were $2.7 million, $8.4 million and $7.9 million, respectively.

Business_Acquisitions

Business Acquisitions	12 Months Ended
	Dec. 31, 2014
Business Combinations [Abstract]
Business Acquisitions	15. Business Acquisitions
	We account for acquisitions of businesses using the purchase method of accounting where the cost is allocated to the underlying net tangible and intangible assets acquired, based on their respective estimated fair values. The excess of the purchase price over the estimated fair values of the net assets acquired is recorded as goodwill.
	Determining the fair value of certain acquired assets and liabilities is subjective in nature and often involves the use of significant estimates and assumptions, including, but not limited to, the selection of appropriate valuation methodology, projected revenue, expenses and cash flows, weighted average cost of capital, discount rates, estimates of advertiser and publisher turnover rates and estimates of terminal values.
	During the years ended December 31, 2014 and 2013, we acquired businesses consistent with our strategic plan of acquiring, consolidating and developing Internet media properties and applications and domain service businesses. In addition to identifiable assets acquired in these business combinations, our acquired goodwill that primarily derives from the ability to generate synergies across our media services.
	On August 8, 2014, we acquired Saatchi Online, Inc., a Delaware corporation (“Saatchi Online”) , pursuant to an Agreement and Plan of Merger whereby Saatchi Online became a wholly owned subsidiary of Demand Media (the “Merger”). After giving effect to working capital adjustments as of the closing date, the purchase price consisted of approximately $4.8 million in cash after giving effect to working capital adjustments and 1,049,959 shares of our common stock, valued at approximately $10.3 million based on Demand Media’s stock price on the closing date of the Merger.  A portion of the cash purchase price equal to $1.7 million was placed into escrow and can be applied by us towards satisfaction of post-closing indemnification obligations of the former stockholders of Saatchi Online and/or post-closing adjustments to the purchase price.  Any remaining portion of the escrow amount that is not subject to then-pending claims will be paid to the former stockholders of Saatchi Online on the one-year anniversary of the closing of the Merger.
	The Saatchi acquisition is included in our consolidated financial statements as of the date of the acquisition. The allocation of the purchase consideration, for business acquisitions made by us during the year ended December 31, 2014 is as follows (in thousands):
		Saatchi
	Goodwill	$	10,358
	Technology		2,327
	Artist relationships		1,852
	License agreement		419
	Customer relationships		962
	Other assets and liabilities assumed		(866	)
	Total	$	15,052
	Customer relationships have a useful life of 3 years, developed technology, and the license agreement have useful lives of 5 years, and the artist relationship has a useful life of 10 years. Goodwill, which is comprised of the excess of the purchase consideration over the fair value of the identifiable net assets acquired, is primarily derived from assembled workforce and our ability to generate synergies with its services. The goodwill of $10.4 million is not expected to be deductible for tax purposes.
	On June 20, 2013, we completed the acquisition of Society6, an online marketplace and e-commerce platform. The purchase price consideration of $94.3 million was comprised of cash of $76.1 million and 464,576 shares of common stock valued at $18.2 million, based on our stock price on the date of acquisition. $7.9 million in cash and 48,780 shares of common stock were held back by us to secure post-closing indemnification obligations of the sellers and/or post-closing adjustments to the purchase price. Any remaining portion of the holdback amount that is not subject to then-pending claims will be paid on the 24-month anniversary of the closing of the transaction. Artist relationships and non-compete have a useful life of 3 years, developed technology has a useful life of four years, and trade name have an ten year useful life. Goodwill, which is comprised of the excess of the purchase consideration over the fair value of the identifiable net assets acquired, is primarily derived from assembled workforce and our ability to generate synergies with its services.
	In March 2013, we acquired Creativebug, an online destination for arts and crafts instruction based in San Francisco, California, for an $8.0 million cash purchase price consideration. $0.8 million cash was held back by us to secure post-closing indemnification obligations of the sellers and/or post-closing adjustments to the purchase price. Of the holdback, $0.4 million that is not subject to then-pending claims was paid 9 months after the closing date, and the remainder of the holdback that is not subject to then-pending claims was paid 18 months after the closing date. During July 2014 we completed the sale of our Creativebug business.
	The Society6 and Creativebug acquisitions are included in our consolidated financial statements as of the date of the acquisition. The allocation of the purchase consideration, for business acquisitions made by us during the year ended December 31, 2013 is as follows (in thousands):
		Creativebug			Society6			Total
	Goodwill	$	4,459		$	76,676		$	81,135
	Media content		3,390			-			3,390
	Technology		-			2,587			2,587
	Artist relationships		-			9,867			9,867
	Non-compete agreements		699			192			891
	Trade names		132			3,419			3,551
	Customer relationships		43			-			43
	Other assets and liabilities assumed		(723	)		1,581			858
	Total	$	8,000		$	94,322		$	102,322
	Supplemental Pro forma Information (unaudited)
	Supplemental information on an unaudited pro forma basis, as if the 2014 and 2013 acquisitions had been consummated as of January 1, 2013, is as follows (in thousands):
		Year ended December 31,
		2014			2013
	Revenue	$	174,691		$	222,790
	Net loss	$	(272,988	)	$	(24,484	)
	The unaudited pro forma supplemental information is based on estimates and assumptions which we believe are reasonable and reflect amortization of intangible assets as a result of the acquisitions. The pro forma results are not necessarily indicative of the results that have been realized had the acquisitions been consolidated in the tables above as of January 1, 2013.

Business_Segments

Business Segments	12 Months Ended
	Dec. 31, 2014
Segment Reporting [Abstract]
Business Segments	16. Business Segments
	We operate in one operating segment. Our chief operating decision maker (“CODM”) manages our operations on a consolidated basis for purposes of evaluating financial performance and allocating resources. The CODM reviews separate revenue information for its Content & Media and Marketplace offerings. All other financial information is reviewed by the CODM on a consolidated basis. All of the Company’s principal operations and assets are located in the United States.
	Revenue derived from the Company’s Content & Media and Marketplaces is as follows (in thousands):
		Year ended December 31,
		2014		2013		2012
	Content & Media	$	137,038	$	195,080	$	207,640
	Marketplaces		35,391		14,331		-
	Total revenue	$	172,429	$	209,411	$	207,640
	Revenue by geographic region, as determined based on the location of our customers or the anticipated destination of use was as follows:
		Year ended December 31,
		2014		2013		2012
	Domestic	$	152,437	$	196,499	$	198,967
	International		19,992		12,912		8,673
	Total revenue	$	172,429	$	209,411	$	207,640

Concentrations

Concentrations	12 Months Ended
	Dec. 31, 2014
Risks And Uncertainties [Abstract]
Concentrations	17. Concentrations
	Concentrations of Credit and Business Risk
	Financial instruments that potentially subject us to a concentration of credit risk consist of cash and cash equivalents, marketable securities and accounts receivable.
	At December 31, 2014, our cash and cash equivalents and marketable securities were maintained primarily with six major U.S. financial institutions and three foreign banks. We also have used two Internet payment processors in both periods. Deposits with these institutions at times exceed the federally insured limits, which potentially subject us to concentration of credit risk. We have not experienced any losses related to these balances and believe that there is minimal risk.
	A substantial portion of our advertising revenue is generated through arrangements with one advertising network partner. We may not be successful in renewing any of these agreements, or if they are renewed, they may not be on terms as favorable as current agreements. We may not be successful in renewing our agreements with advertising network partners on commercially acceptable terms.
	The percentage of revenue generated through advertising network partners representing more than 10% of consolidated revenue is as follows:
		Year ended December 31,
		2014				2013				2012
	Google		50	%			56	%			60	%
	Advertising network partners comprising more than 10% of the consolidated accounts receivable balance was as follows:
				Year ended
				December 31,
				2014				2013
	Google				42	%			27	%

Net_Income_Loss_Per_Share

Net Income (Loss) Per Share	12 Months Ended
	Dec. 31, 2014
Earnings Per Share [Abstract]
Net Income (Loss) Per Share	18. Net Income (Loss) Per Share
	The following table sets forth the computation of basic and diluted net income (loss) per share of common stock (in thousands, except per share data):
		Year ended December 31,
		2014			2013			2012
	Net loss from continuing operations	$	(256,149	)	$	(14,218	)	$	(4,864	)
	Net income (loss) from discontinued operations		(11,208	)		(5,956	)		11,040
	Net income (loss)	$	(267,357	)	$	(20,174	)	$	6,176
	Weighted average common shares outstanding		18,748			17,729			16,984
	Weighted average unvested restricted stock awards		(3	)		(22	)		(74	)
	Weighted average common shares outstanding—basic and diluted		18,745			17,707			16,910
	Earnings per share - basic and diluted
	Net loss from continuing operations	$	(13.66	)	$	(0.80	)	$	(0.28	)
	Net income (loss) from discontinued operations		(0.60	)		(0.34	)		0.65
	Net income (loss)	$	(14.26	)	$	(1.14	)	$	0.37
	For the years ended December 31, 2014 and 2013 we excluded 0.2 million and 0.2 million shares, respectively, from the calculation of diluted weighted average shares outstanding, as their inclusion would have been antidilutive. There were no antidilutive shares for the year ended December 31, 2012.

Subsequent_Events

Subsequent Events	12 Months Ended
	Dec. 31, 2014
Subsequent Events [Abstract]
Subsequent Events	19. Subsequent Events
	During February 2015, we sold our Pluck social media business. We received cash of $3.8 million after purchase price adjustments, we do not anticipate the gain or loss on sale to be to be material.

Basis_of_Presentation_and_Summ1

Basis of Presentation and Summary of Significant Accounting Policies (Policies)

12 Months Ended

Dec. 31, 2014

Accounting Policies [Abstract]

Basis of Presentation

Basis of Presentation

In 2014, we began separately reporting product revenue and product costs. As a result of our acquisition of Society6 in June 2013, these amounts are now more significant to us and, accordingly, are shown as separate captions under revenue and operating expenses, respectively, on the consolidated statement of operations. Immaterial amounts in 2013 have been reclassified to conform to the 2014 presentation.

Our common stock share information and related per share amounts included in the consolidated financial statements have been adjusted retroactively for all periods presented to reflect the 1-for-5 reverse stock split of our common stock that was effected on August 1, 2014.

The financial results of Rightside are presented as discontinued operations in our statements of operations for all periods presented. Our statements of cash flows are presented on a combined basis, including continuing and discontinued operations. Unless it is otherwise disclosed, all other disclosures in our consolidated financial statements are related to our continuing operations.

Principles of Consolidation

Principles of Consolidation

The consolidated financial statements include the accounts of Demand Media and its wholly owned subsidiaries. Acquisitions are included in our consolidated financial statements from the date of the acquisition. Our purchase accounting resulted in all assets and liabilities of acquired businesses being recorded at their estimated fair values on the acquisition dates. All significant intercompany transactions and balances have been eliminated in consolidation.

Use of Estimates

Use of Estimates

The preparation of the consolidated financial statements in conformity with GAAP requires management to make estimates and assumptions that affect the reported amounts of assets and liabilities, the disclosure of contingent assets and liabilities at the date of the financial statements, and the reported amounts of revenue and expenses during the reporting period. Significant items subject to such estimates and assumptions include revenue, allowance for doubtful accounts, investments in equity interests, fair value of issued and acquired stock warrants, the assigned value of acquired assets and assumed liabilities in business combinations, useful lives and impairment of property and equipment, intangible assets, goodwill and other assets, the fair value of equity-based compensation awards, and deferred income tax assets and liabilities. Actual results could differ materially from those estimates. On an ongoing basis, we evaluate our estimates compared to historical experience and trends, which form the basis for making judgments about the carrying value of our assets and liabilities.

Cash and Cash Equivalents

Cash and Cash Equivalents

We consider all highly liquid investments with a maturity of 90 days or less at the time of purchase to be cash equivalents. We consider funds transferred from our credit card service providers but not yet deposited into our bank accounts at the balance sheet dates, as funds in transit and these amounts are recorded as unrestricted cash, since the amounts are generally settled the day after the outstanding date. Cash and cash equivalents consist primarily of checking accounts, money market accounts, money market funds, and short-term certificates of deposit.

Investments in Equity

Investments in Equity

Investments in affiliates over which we have the ability to exert significant influence, but do not control and are not the primary beneficiary of, are accounted for using the equity method of accounting. Any investments in affiliates over which we have no ability to exert significant influence are accounted for using the cost method of accounting. Our proportional shares of affiliate earnings or losses accounted for under the equity method of accounting are included in other income (expense), net in our consolidated statements of operations. Investments in affiliated companies are not material individually or in the aggregate to our financial position, results of operations or cash flows for any period presented.

We account for investments in companies that we do not control or account for under the equity method of accounting either at fair value or using the cost method of accounting, as applicable. Investments in equity securities are carried at fair value if the fair value of the security is readily determinable. Equity investments carried at fair value are classified as marketable securities available-for-sale. Realized gains and losses for marketable securities available-for-sale are included in other income (expense), net in our consolidated statements of operations. Unrealized gains and losses, net of taxes, on marketable securities available-for-sale are included in our consolidated financial statements as a component of other comprehensive income (loss) and accumulated other comprehensive income (loss) (“AOCI”), until realized.

Investments in companies that we do not control or account for under the equity method, and for which we do not have readily determinable fair values, are accounted for under the cost method. Cost method investments are originally recorded at cost. In determining whether other-than-temporary impairment exists for equity securities, management considers: (1) the length of time and the extent to which the fair value has been less than cost, (2) the financial condition and near-term prospects of the issuer and (3) our intent and ability to retain our investment in the issuer for a period of time sufficient to allow for any anticipated recovery in fair value.

The cost of marketable securities sold is based upon the specific accounting method used. Any realized gains or losses on the sale of equity investments are reflected as a component of interest income or expense. For the year ended December 31, 2013, unrealized gains on marketable securities available-for-sale was $0.9 million. During the first quarter of 2014, we sold all of these marketable securities, resulting in a reclassification from other comprehensive income of $0.9 million of unrealized gains on marketable securities, which is currently recorded in discontinued operations. The sale of our marketable securities resulted in total realized gains of $1.4 million related to the sale of our marketable securities, which are included in other income (expense), net.

In addition, we classify marketable securities as current or non-current based upon whether such assets are reasonably expected to be realized in cash or sold or consumed during the normal operating cycle of the business.

Revenue Recognition

Revenue Recognition

We recognize revenue when four basic criteria are met: persuasive evidence of a sales arrangement exists; performance of services has occurred; the sales price is fixed or determinable; and collectability is reasonably assured. We consider persuasive evidence of a sales arrangement to be the receipt of a signed contract. Collectability is assessed based on a number of factors, including transaction history and the credit worthiness of a customer. If it is determined that collection is not reasonably assured, revenue is not recognized until collection becomes reasonably assured, which is generally upon receipt of cash. We record cash received in advance of revenue recognition as deferred revenue.

For arrangements with multiple deliverables, we allocate revenue to each deliverable if the delivered item(s) has value to the customer on a standalone basis and, if the arrangement includes a general right of return relative to the delivered item, delivery or performance of the undelivered item(s) is considered probable and substantially in our control. The fair value of the selling price for a deliverable is determined using a hierarchy of (1) company-specific objective and reliable evidence, then (2) third-party evidence, then (3) best estimate of selling price. We allocate any arrangement fee to each of the elements based on their relative selling prices.

Our revenue is principally derived from the following services and products:

Service Revenue

Content & Media

Advertising Revenue. We generate revenue from advertisements displayed alongside our content on our online properties and certain of our customers’ online properties. Articles, videos and other forms of content generate advertising revenue from a diverse mix of advertising methods including performance-based cost-per-click advertising, in which an advertiser pays only when a visitor clicks on an advertisement; display advertisements, where revenue is dependent upon the number of advertising impressions delivered; and sponsored content or advertising links. In determining whether an arrangement exists, we ensure that a binding arrangement is in place, such as a standard insertion order or a fully executed customer-specific agreement. Obligations pursuant to our advertising revenue arrangements typically include a minimum number of impressions or the satisfaction of other performance criteria. Revenue from performance-based arrangements is recognized as the related performance criteria are met. We assess whether performance criteria have been met and whether the fees are fixed or determinable based on a reconciliation of the performance criteria and an analysis of the payment terms associated with the transaction. The reconciliation of the performance criteria generally includes a comparison of third-party performance data to the contractual performance obligation and to internal or customer performance data in circumstances where that data is available.

Where we enter into revenue-sharing arrangements with our customers, such as those relating to our advertiser network, and when we are considered the primary obligor, we report the underlying revenue on a gross basis in our consolidated statements of operations, and record these revenue-sharing payments to our customers in service costs.

Social Media Services. We configure, host, and maintain our platform social media services under private-labeled versions of software for commercial customers. We earn revenue from our social media services through recurring management support fees, overage fees in excess of standard usage terms, outside consulting fees and initial set-up fees. Due to the fact that social media services customers have no contractual right to take possession of our private-labeled software, we account for our social media services revenue as service arrangements. Social media services revenue is recognized when persuasive evidence of an arrangement exists, delivery of the service has occurred and no significant obligations remain, the selling price is fixed or determinable, and collectability is reasonably assured. During February 2015, we sold our Pluck social Media business. We received cash of $3.8 million after purchase price adjustments.

Social media service arrangements may contain multiple deliverables, including, but not limited to, single arrangements containing set-up fees, monthly support fees and overage billings, consulting services and advertising services. To the extent that consulting services have value on a standalone basis, we allocate revenue to each element in the multiple deliverable arrangements based upon their relative fair values. Fair value is determined based upon the best estimate of the selling price. To date, substantially all consulting services entered into concurrently with the original social media service arrangements have not been treated as separate deliverables because such services do not have value to the customer on a standalone basis. In such cases, the arrangement is treated as a single unit of accounting with the arrangement fee recognized over the term of the arrangement on a straight-line basis. Outside consulting services performed for customers that have value on a standalone basis are recognized as the services are performed. Any set-up fees are recognized as revenue on a straight-line basis over the greater of the contractual or estimated customer life once monthly recurring services have commenced. We determine the estimated customer life based on analysis of historical attrition rates, average contractual term and renewal expectations. We review the estimated customer life at least quarterly and when events or changes in circumstances occur, such as significant customer attrition relative to expected historical or projected future results. Overage billings are recognized when delivered and at contractual rates in excess of standard usage terms.

Content Sales and Licensing Revenue. We also generate revenue from the sale or license of media content, including the creation and distribution of content for third party brands and publishers through our Content Solutions service. Revenue from the sale or perpetual license of media content is recognized when the content has been delivered and the contractual performance obligations have been fulfilled. Revenue from the license of media content is recognized over the period of the license as content is delivered or when other related performance criteria are fulfilled. In circumstances where we distribute our content on third-party properties and the customer acts as the primary obligor, we recognize revenue on a net basis.

Marketplaces

Art Commissions Revenue. We generate service revenue from commissions we receive from facilitating the sale of original art by artists to customers through Saatchi Art. We recognize service revenue arising from the sale of original art net of amounts paid to the artist because we are not the primary obligor in the transaction, we do not have inventory risk, and we do not establish the prices for the art sold. We also recognize this service revenue net of any sales allowances. Revenue is recognized after the original art has been delivered and the return period has expired. Payments received in advance of delivery and completion of the return period are included in deferred revenue in the accompanying consolidated balance sheets. We periodically provide incentive offers to customers to encourage purchases, including percentage discounts off current purchases, free shipping and other offers. VAT, sales and other taxes are not included in revenue because we are a pass-through conduit for collecting and remitting any such taxes.

Product Revenue

Marketplaces

We recognize product revenue from sales of Society6 products upon delivery, net of estimated returns based on historical experience. We recognize product revenue from the sale of prints through Saatchi Art when the prints are delivered and the return period has expired. Payments received in advance of delivery and, with respect to the Saatchi Art prints, prior to completion of the return period are included in deferred revenue in the accompanying consolidated balance sheets. Revenue is recorded at the gross amount due to the following factors: we are the primary obligor in a transaction, we have inventory and credit risk, and we have latitude in establishing prices and selecting suppliers. Product revenue is recognized net of sales allowances and return allowances. We periodically provide incentive offers to customers to encourage purchases, including percentage discounts off current purchases, free shipping and other offers. Value-added taxes (“VAT’), sales and other taxes are not included in revenue, as we are a pass-through conduit for collecting and remitting any such taxes.

Service Costs

Service Costs

Service costs consist of payments relating to our Internet connection and co-location charges and other platform operating expenses, including depreciation of the systems and hardware used to build and operate our content creation and distribution platform; expenses related to creating, rewriting, or auditing certain content units; and personnel costs relating to in-house editorial, customer service, information technology, as well as revenue-sharing arrangements, such as content creator revenue-sharing arrangements.

Product Cost

Product Costs

Product costs consist of outsourced product manufacturing costs, artist royalties and personnel costs.

Shipping and Handling

Shipping and Handling

Shipping and handling charged to customers are recorded in service revenue or product revenue. Associated costs are recorded in service costs or product costs.

Accounts Receivable

Accounts Receivable

Accounts receivable primarily consist of amounts due from:

·

Third parties who provide advertising services to our owned and operated websites in exchange for a share of the underlying advertising revenue. Accounts receivable from third parties are recorded as the amount of the revenue share as reported to us by the advertising networks and are generally due within 30 to 45 days from the month-end in which the invoice is generated. Certain accounts receivable from these parties are billed quarterly and are due within 45 days from the quarter-end in which the invoice is generated, and are non-interest bearing;

·

Social media services customers and include (i) account set-up fees, which are generally billed and collected once set-up services are completed, (ii) monthly recurring services, which are billed in advance of services on a quarterly or monthly basis, (iii) account overages, which are billed when incurred and contractually due, and (iv) consulting services, which are generally billed in the same manner as set-up fees. Accounts receivable from social media customers are recorded at the invoiced amount, are generally due within 30 days and are non-interest bearing;

·

Direct advertisers who engage us to deliver branded advertising impressions. Accounts receivable from direct advertisers are recorded at negotiated advertising rates (customarily based on advertising impressions) and as the related advertising is delivered over our owned and operated websites. Direct advertising accounts receivable are generally due within 30 to 60 days from the date the advertising services are delivered and billed;

·

Customers who syndicate our content over their websites in exchange for a share of related advertising revenue. Accounts receivable from these customers are recorded as the revenue share as reported by the underlying customers and are generally due within 30 to 45 days; and

We maintain an allowance for doubtful accounts to reserve for potentially uncollectible receivables from our customers based on our best estimate of the amount of probable losses in existing accounts receivable. We determine the allowance based on an analysis of historical bad debts, advertiser concentrations, advertiser credit-worthiness and current economic trends. In addition, past due balances over 60 days and specific other balances are reviewed individually for collectability at least quarterly.

The allowance for doubtful account activity is as follows (in thousands):

Balance at

Charged to

Balance at

beginning of

costs and

Write-offs, net

end of

period

expenses

of recoveries

Period

31-Dec-14

$

340

$

-

$

(122

)

$

218

31-Dec-13

$

369

$

61

$

(90

)

$

340

31-Dec-12

$

419

$

75

$

(125

)

$

369

Deferred Revenue

Deferred Revenue

Deferred revenue consists of amounts received from customers before we have met all four criteria for the recognition of revenue. Deferred revenue includes payments received from sales of our products on Society6 prior to delivery of such products; payments made for original art and prints sold via Saatchi Art that are collected prior to the completion of the return period; and amounts received from customers of our social media services in advance of our performance of such services. Deferred revenue for social media services is recognized as revenue on a systematic basis that is proportionate to the services that have been rendered.

Property and equipment

Property and equipment

Property and equipment are stated at cost less accumulated depreciation. Depreciation is computed using the straight-line method over the estimated useful lives of the assets. Computer equipment is amortized over three years, software is amortized over two to three years, and furniture and fixtures are amortized over five years. Leasehold improvements are amortized straight-line over the shorter of the remaining lease term or the estimated useful lives of the improvements ranging from one to ten years. Upon the sale or retirement of property or equipment, the cost and related accumulated depreciation or amortization is removed from our financial statements with the resulting gain or loss reflected in our results of operations. Repairs and maintenance costs are expensed as incurred. In the event that property and equipment is no longer in use, we will record a loss on disposal of the property and equipment, which is computed as difference between the sales price, if any, and the net remaining value (gross amount of property and equipment less accumulated depreciation expense) of the related equipment at the date of disposal.

Intangibles Assets

Intangible Assets — Media Content

We capitalize the direct costs incurred to acquire our media content that is determined to embody a probable future economic benefit. Costs are recognized as finite-lived intangible assets based on their acquisition cost to us. Direct content costs primarily represent amounts paid to unrelated third parties for completed content units, and to a lesser extent, specifically identifiable internal direct labor costs incurred to enhance the value of specific content units acquired prior to their publication. Internal costs not directly attributable to the enhancement of an individual content unit acquired are expensed as incurred. All costs incurred to deploy and publish content are expensed as incurred, including the costs incurred for the ongoing maintenance of our properties on which our content is published.

Capitalized media content is amortized on a straight-line basis over its useful life, which is typically five years, representing our estimate of when the underlying economic benefits are expected to be realized and based on our estimates of the projected cash flows from advertising revenue expected to be generated by the deployment of such content. These estimates are based on our plans and projections, comparison of the economic returns generated by our content with content of comparable quality and an analysis of historical cash flows generated by that content to date. Amortization of media content is included in amortization of intangible assets in the accompanying consolidated statement of operations and the acquisition costs are included in purchases of intangible assets within cash flows from investing activities in the accompanying consolidated statements of cash flows.

Google, Yahoo! and Bing, are the largest provider of search engine referrals to the majority of our online properties, they regularly deploy changes to their search engine algorithms, some of which have led us to experience fluctuations in the total number of Google search referrals to our owned and operated online properties and our customers’ online properties. To date, the overall impact of these changes on our owned and operated websites was negative primarily due to a decline in traffic to eHow.com, our largest website. In response to changes in search engine algorithms since 2011, we have performed evaluations of our existing content library to identify potential improvements in our content creation and distribution platform. As a result of these evaluations, we elected to remove certain content units from our content library, resulting in $7.7 million, $2.4 million, $2.1 million and $5.9 million of related accelerated amortization expense in 2014, 2013, 2012 and 2011, respectively. We expect to remove additional content over the next year, which may result in significant additional accelerated amortization in the periods such actions occur.

Intangibles Assets — Acquired in Business Combinations

We perform valuations of assets acquired and liabilities assumed on each acquisition accounted for as a business combination and allocate the purchase price of each acquired business to our respective net tangible and intangible assets. Acquired intangible assets include: trade names, non-compete agreements, owned website names, artist relationships, customer relationships, technology, media content, and content publisher relationships. We determine the appropriate useful life by performing an analysis of expected cash flows based on historical experience of the acquired businesses. Intangible assets are amortized over their estimated useful lives using the straight-line method which approximates the pattern in which the economic benefits are consumed.

Long-lived Assets

Long-lived Assets

We evaluate the recoverability of our long-lived tangible and intangible assets with finite useful lives for impairment when events or changes in circumstances indicate that the carrying amount of an asset group may not be recoverable. Such trigger events or changes in circumstances may include: a significant decrease in the market price of a long-lived asset, a significant adverse change in the extent or manner in which a long-lived asset is being used, a significant adverse change in legal factors or in the business climate, including those resulting from technology advancements in the industry, the impact of competition or other factors that could affect the value of a long-lived asset, a significant adverse deterioration in the amount of revenue or cash flows we expect to generate from an asset group, an accumulation of costs significantly in excess of the amount originally expected for the acquisition or development of a long-lived asset, current or future operating or cash flow losses that demonstrate continuing losses associated with the use of a long-lived asset, or a current expectation that, more likely than not, a long-lived asset will be sold or otherwise disposed of significantly before the end of its previously estimated useful life. We perform impairment testing at the asset group level that represents the lowest level for which identifiable cash flows are largely independent of the cash flows of other assets and liabilities. If events or changes in circumstances indicate that the carrying amount of an asset group may not be recoverable and the expected undiscounted future cash flows attributable to the asset group are less than the carrying amount of the asset group, an impairment loss equal to the excess of the asset’s carrying value over its fair value is recorded. Fair value is determined based upon estimated discounted future cash flows. In light of recent revenue declines we have evaluated certain of our long-lived assets for impairment, however, through December 31, 2014, we have identified no such impairment losses. Assets to be disposed of would be separately presented on the balance sheets and reported at the lower of their carrying amount or fair value less costs to sell, and would no longer be depreciated or amortized.

Goodwill

Goodwill

Goodwill represents the excess of the cost of an acquired entity over the fair value of the acquired net assets. Goodwill is tested for impairment annually during the fourth quarter of our fiscal year or when events or circumstances change in a manner that indicates goodwill might be impaired. Events or circumstances that could trigger an impairment review include, but are not limited to, a significant adverse change in legal factors or in the business climate, an adverse action or assessment by a regulator, unanticipated competition, a loss of key personnel, significant changes in the manner of our use of the acquired assets or the strategy for our overall business, significant negative industry or economic trends, a decline in our stock price leading to an extended period when our market capitalization is less than the book value of our net assets or significant underperformance relative to expected historical or projected future results of operations.

Goodwill is tested for impairment at the reporting unit level, which is one level below or the same as an operating segment. As of December 31, 2014, we determined that we have two reporting units. When testing goodwill for impairment, we first perform a qualitative assessment to determine whether it is necessary to perform step one of a two-step goodwill impairment test for each reporting unit. We are required to perform step one only if we conclude that it is more likely than not that a reporting unit’s fair value is less than the carrying value of its assets. Should this be the case, the first step of the two-step process is to identify whether a potential impairment exists by comparing the estimated fair values of our reporting units with their respective carrying values, including goodwill. If the estimated fair value of a reporting unit exceeds the carrying value, goodwill is not considered to be impaired and no additional steps are necessary. If, however, the fair value of a reporting unit is less than its carrying value, then a second step is performed to measure the amount of the impairment loss, if any. The amount of the impairment loss is the excess of the carrying amount of the goodwill over its implied fair value. The estimate of implied fair value of goodwill is primarily based on an estimate of the discounted cash flows expected to result from that reporting unit, but may require valuations of certain internally generated and unrecognized intangible assets such as our software, technology, patents and trademarks.

We test goodwill for impairment in the fourth quarter of each year unless there are interim indicators that suggest that it is more likely than not that goodwill may be impaired. Due to unexpected revenue declines in the third quarter of 2014 attributable to lower traffic and monetization yield on certain of our Content & Media websites, we lowered our future cash flow expectations. As a result of the decline in our cash flow forecast as well as a sustained decline in our market capitalization which remained at a level below the book value of our net assets for an extended period of time, including as of September 30, 2014, we performed an interim assessment of impairment of the goodwill in our Content & Media reporting unit in the third quarter of 2014. Based on our analyses, the implied fair value of goodwill was substantially lower than the carrying value of goodwill for the Content & Media reporting unit and as a result, we determined that the implied fair value of the goodwill in the Content & Media reporting unit was zero. Accordingly, we recorded a $232.3 million goodwill impairment charge during the third quarter of 2014, which is included in Goodwill impairment charge in the Consolidated Statements of Operations. We determined the fair value of the Content & Media reporting unit using the combination of an income and market approach.  The income approach relies on the present value of estimated future cash flows of the business, discounted using a rate appropriately reflecting the risks inherent in the cash flows.  The market approach relies on market data of other public companies which the company deemed comparable in operations to the Content & Media reporting unit, as well as the Company's own market capitalization. We performed our annual impairment analysis in the fourth quarter of the year ended December 31, 2014, and determined that no further impairment of goodwill existed at December 31, 2014.

Operating Leases

Operating Leases

For operating leases that include rent-free periods or escalation clauses over the term of the lease, we recognize rent expense on a straight-line basis and the difference between expense and amounts paid are recorded as deferred rent in current and long-term liabilities.

Advertising Costs

Advertising Costs

Advertising costs are expensed as incurred and generally consist of Internet based advertising, sponsorships, and trade shows. Such costs are included in sales and marketing expense in our consolidated statements of operations. Advertising expense was $2.2 million, $2.5 million and $2.8 million for the years ended December 31, 2014, 2013 and 2012, respectively.

Stock-Based Compensation

Stock-Based Compensation

We measure and recognize compensation expense for all stock-based payment awards made to employees, non-employees and directors based on the grant date fair values of the awards. Our stock-based payment awards are comprised principally of restricted stock units, restricted stock awards and stock options.

For stock-based payment awards issued to employees with service and/or performance based vesting conditions the fair value is estimated using the Black-Scholes-Merton option pricing model. For premium-priced stock options with service and/or performance-based vesting conditions the fair value is estimated using the Hull-White model. The value of an award that is ultimately expected to vest is recognized as expense over the requisite service periods in our consolidated statements of operations. We elected to treat stock-based payment awards, other than performance awards, with graded vesting schedules and time-based service conditions as a single award and recognize stock-based compensation expense on a straight-line basis (net of estimated forfeitures) over the requisite service period. Stock-based compensation expense is classified in the consolidated statement of operations based on the department to which the related employee provides service.

We account for stock-based payment awards issued to non-employees in accordance with the guidance for equity-based payments to non-employees. We believe that the fair value of stock-based payment awards is more reliably measured than the fair value of the services received. Stock option awards to non-employees are accounted for at fair value using the Black-Scholes-Merton option pricing model. The fair value of the unvested portion of the options granted to non-employees is re-measured each period. The resulting increase in value, if any, is recognized as expense during the period the related services are rendered.

The Black-Scholes-Merton and Hull-White option pricing models require management to make assumptions and to apply judgment in determining the fair value of our awards. The most significant assumptions and judgments include the expected volatility, expected term of the award and estimated forfeiture rates.

We estimated the expected volatility of our awards from the historical volatility of selected public companies with comparable characteristics to Demand Media, including similarity in size, lines of business, market capitalization, revenue and financial leverage. From our inception through December 31, 2008, the weighted average expected life of options was calculated using the simplified method as prescribed under guidance by the SEC. This decision was based on the lack of relevant historical data due to our limited experience and the lack of an active market for our common stock. Effective January 1, 2009, we calculated the weighted average expected life of our options based upon our historical experience of option exercises combined with estimates of the post-vesting holding period. The risk-free interest rate is based on the implied yield currently available on U.S. Treasury notes with terms approximately equal to the expected life of the option. The expected dividend rate is zero as we currently have no history or expectation of paying cash dividends on our common stock. The forfeiture rate is established based on applicable historical forfeiture patterns adjusted for any expected changes in future periods.

Under the Demand Media Employee Stock Purchase Plan (“ESPP”), during any offering period, eligible officers and employees can purchase a limited amount of Demand Media’s common stock at a discount to the market price in accordance with the terms of the plan. We use the Black-Scholes-Merton option pricing model to determine the fair value of the ESPP awards granted which is recognized straight-line over the total offering period. The current offering period commenced in November 2014.

Stock Repurchases

Stock Repurchases

Under a stock repurchase plan, shares repurchased by us are accounted for when the transaction is settled. Repurchased shares held for future issuance are classified as treasury stock. Shares formally or constructively retired are deducted from common stock at par value and from additional paid in capital for the excess over par value. If additional paid in capital has been exhausted, the excess over par value is deducted from retained earnings. Direct costs incurred to acquire the shares are included in the total cost of the repurchased shares.

Product Development and Software Development Costs

Product Development and Software Development Costs

Product development expenses consist primarily of expenses incurred in research and development, software engineering and web design activities and related personnel compensation to create, enhance and deploy our software infrastructure. Product and software development costs, other than software development costs qualifying for capitalization, are expensed as incurred. Costs of computer software developed or obtained for internal use that are incurred in the preliminary project and post implementation stages are expensed as incurred. Certain costs incurred during the application and development stage, which include compensation and related expenses, costs of computer hardware and software, and costs incurred in developing additional features and functionality of the services, are capitalized. The estimated useful life of costs capitalized is evaluated for each specific project. Capitalized costs are generally amortized using the straight-line method over a three year estimated useful life, beginning in the period in which the software is ready for its intended use. Unamortized amounts are included in property and equipment, net in the accompanying consolidated balance sheets. The net book value of capitalized software development costs is $12.0 million (net of $24.7 million accumulated amortization) and $17.6 million (net of $30.8 million accumulated amortization) as of December 31, 2014 and 2013, respectively.

Income Taxes

Income Taxes

Deferred income taxes are recognized for differences between financial reporting and tax bases of assets and liabilities at the enacted statutory tax rates in effect for the years in which the temporary differences are expected to reverse. The effect on deferred taxes of a change in tax rates is recognized in income in the period that includes the enactment date. We evaluate the realizability of deferred tax assets and recognizes a valuation allowance for our deferred tax assets when it is more likely than not that a future benefit on such deferred tax assets will not be realized.

We recognize the tax benefit from an uncertain tax position only if it is more likely than not that the tax position will be sustained on examination by the taxing authorities, based on the technical merits of the position. The tax benefits recognized in the consolidated financial statements from such positions are then measured based on the largest benefit that has a greater than 50% likelihood of being realized upon settlement. We recognize interest and penalties accrued related to unrecognized tax benefits in our income tax (benefit) provision in the accompanying consolidated statements of operations.

Net Income (Loss) Per Share

Net Income (Loss) Per Share

Basic net income (loss) per share is computed by dividing the net income (loss) attributable to common stockholders by the weighted average number of common shares outstanding during the period. Net income (loss) attributable to common stockholders is increased for cumulative preferred stock dividends earned during the period. Diluted net income (loss) per share is computed by dividing the net income (loss) attributable to common stockholders by the weighted average common shares outstanding plus potentially dilutive common shares. RSUs and other restricted awards are considered outstanding common shares and included in the computation of basic income (loss) per share as of the date that all necessary conditions of vesting are satisfied. RSUs, stock options and stock issued pursuant to the ESPP are excluded from the diluted net income (loss) per share calculation when their impact is antidilutive. We reported a net loss for the years ended December 31, 2014 and 2013, and as a result, all potentially dilutive common shares are considered antidilutive for these periods.

Foreign Currency Transactions and Translations Policy

Foreign Currency Transactions

Foreign currency transaction gains and losses are charged or credited to earnings as incurred. For the years ended December 31, 2014, 2013 and 2012, foreign currency transaction gains and losses that are included in other income (expense) in the accompanying statements of operations were not significant.

Foreign Currency Translation

The financial statements of foreign subsidiaries are translated into U.S. dollars. Where the functional currency of a foreign subsidiary is its local currency, balance sheet accounts are translated at the current exchange rate and income statement items are translated at the average exchange rate for the period. Gains and losses resulting from translation are accumulated in accumulated other comprehensive earnings within stockholders’ equity.

Fair Value of Financial Instruments

Fair Value of Financial Instruments

We chose not to elect the fair value option for our financial assets and liabilities that had not been previously carried at fair value. Therefore, material financial assets and liabilities not carried at fair value, such as trade accounts receivable and payables, are reported at their carrying values.

The carrying amounts of our financial instruments, including cash and cash equivalents, accounts receivable, restricted cash, accounts payable, accrued liabilities and customer deposits approximate fair value because of their short maturities. For our term loans and revolving loan facility, the carrying amounts approximate fair value because they bear interest at variable rates that approximate fair value. Our investments in marketable securities are recorded at fair value. Certain assets, including equity investments, investments held at cost, goodwill and intangible assets are also subject to measurement at fair value on a nonrecurring basis, if they are deemed to be impaired as the result of an impairment review. (Refer to Note 13 for additional information).

Discontinued Operations

Discontinued Operations

We report the results of operations of a business as discontinued operations if the disposal of a component represents a strategic shift that has (or will have) a major effect on an entity’s operations and financial results. The results of discontinued operations are reported in net income (loss) from discontinued operations in the unaudited consolidated statements of operations for current and prior periods commencing in the period in which the business meets the criteria of a discontinued operation, and include any gain or loss recognized on closing or adjustment of the carrying amount to fair value less cost to sell. The financial results of Rightside are presented as discontinued operations in our accompanying consolidated statements of operations for the years ended December 31, 2014, 2013 and 2012. (Refer to Note 14 for additional information).

Our policy for discontinued operations reflects a revised standard on reporting discontinued operations and disclosures of disposals of components of an entity issued by the Financial Accounting Standards Board in April 2014, which changed the criteria for reporting a discontinued operation. The revised standard applies prospectively to new disposals and new held-for-sale classifications of components of an entity that occur after the date of adoption. We elected to early adopt the standard in the second quarter of 2014. Accordingly, under the guidelines of the revised standard, the operations of our Creativebug and CoveritLive businesses, which we classified as held-for-sale in the second quarter of 2014, were not reported as discontinued operations because we concluded that they were not individually significant components of our operations and therefore did not meet the definition of a discontinued operation under the new guidance. We sold our Creativebug business in July 2014 and received $10.0 million in cash, inclusive of $1.0 million held in escrow for one year from the closing date as a holdback amount to cover indemnity claims, resulting in a gain on sale of $0.2 million. We also sold our CoveritLive business in July 2014 and received $4.5 million of cash and promissory note with a principal amount of $5.6 million, resulting in a gain on sale of $0.6 million. Under our prior accounting policy for discontinued operations, the impact of these disposition transactions would have been to reclassify the following activity in our consolidated statements of operations from continuing operations to discontinued operations (in thousands):

Year ended December 31, 2014

Service revenue

$

1,842

Service costs

1,038

Sales and marketing

559

Product development

1,432

General and administrative

889

Amortization of intangible assets

890

Loss before income taxes

(2,966

)

Income tax benefit

202

Net income (loss)

$

(2,764

)

Assets Held-for-Sale

Assets Held-For-Sale

We report a business as held-for-sale when management has approved or received approval to sell the business and is committed to a formal plan, the business is available for immediate sale, the business is being actively marketed, the sale is probable and anticipated to occur during the ensuing year and certain other specified criteria are met. A business classified as held-for-sale is recorded at the lower of its carrying amount or estimated fair value less cost to sell. If the carrying amount of the business exceeds its estimated fair value, a loss is recognized. Depreciation is not recorded on long-lived assets of a business classified as held-for-sale. Assets and liabilities related to a business classified as held-for-sale are segregated in the unaudited consolidated balance sheet and major classes are separately disclosed in the notes to the unaudited consolidated financial statements commencing in the period in which the business is classified as held-for-sale.

Recent Accounting Pronouncements

Recent Accounting Pronouncements

In May 2014, the Financial Accounting Standards Board (“FASB”) issued Accounting Standards Update (“ASU”) 2014-09, Revenue from Contracts with Customers, which will supersede nearly all existing revenue recognition guidance under U.S. GAAP. The core principle of the guidance is that an entity should recognize revenue when it transfers promised goods or services to customers in an amount that reflects the consideration to which the company expects to be entitled in exchange for those goods or services. Further, the guidance requires improved disclosures to help users of financial statements better understand the nature, amount, timing and uncertainty of revenue that is recognized. The new guidance is effective for reporting periods beginning after December 15, 2016. Entities have the option of using either a full retrospective or cumulative effect approach to adopt ASU No. 2014-09. We are currently evaluating the new guidance and have not determined the impact this standard may have on our consolidated financial statements or the method of adoption.

Basis_of_Presentation_and_Summ2

Basis of Presentation and Summary of Significant Accounting Policies (Tables)	12 Months Ended
	Dec. 31, 2014
Accounting Policies [Abstract]
Allowance for Doubtful Accounts Activity	The allowance for doubtful account activity is as follows (in thousands):
		Balance at				Charged to					Balance at
		beginning of				costs and		Write-offs, net			end of
		period				expenses		of recoveries			Period
	31-Dec-14	$	340			$	-	$	(122	)	$	218
	31-Dec-13	$	369			$	61	$	(90	)	$	340
	31-Dec-12	$	419			$	75	$	(125	)	$	369
Schedule of Impact on Adaption of New Standard
			Year ended December 31, 2014
	Service revenue		$	1,842
	Service costs			1,038
	Sales and marketing			559
	Product development			1,432
	General and administrative			889
	Amortization of intangible assets			890
	Loss before income taxes			(2,966	)
	Income tax benefit			202
	Net income (loss)		$	(2,764	)

Property_and_Equipment_Tables

Property and Equipment (Tables)	12 Months Ended
	Dec. 31, 2014
Property Plant And Equipment [Abstract]
Schedule of Property and Equipment	Property and equipment consisted of the following (in thousands):
		December 31,			December 31,
		2014			2013
	Computers and other related equipment	$	28,776		$	43,010
	Purchased and internally developed software		48,875			65,632
	Furniture and fixtures		3,004			3,868
	Leasehold improvements		7,591			9,075
			88,246			121,585
	Less accumulated depreciation		(65,410	)		(79,392	)
	Property and equipment, net	$	22,836		$	42,193
Schedule of Depreciation Expense	Depreciation expense for the periods shown is classified as follows (in thousands):
		Year ended December 31,
		2014			2013			2012
	Service costs	$	6,798		$	9,594		$	10,993
	Sales and marketing		156			275			354
	Product development		496			645			801
	General and administrative		4,802			3,942			2,869
	Discontinued operations		4,662			6,045			4,641
	Total depreciation	$	16,914		$	20,501		$	19,658

Intangible_Assets_Tables

Intangible Assets (Tables)	12 Months Ended
	Dec. 31, 2014
Goodwill And Intangible Assets Disclosure [Abstract]
Schedule of Intangible Assets	Intangible assets consisted of the following (in thousands):
		31-Dec-14
		Gross carrying amount		Accumulated amortization			Net		Weighted average useful life (years)
	Customer relationships	$	9,569	$	(8,730	)	$	839	4.1
	Artist Relationships		11,719		(4,796	)		6,923		4.1
	Media content		103,415		(80,249	)		23,166		5
	Technology		27,770		(23,293	)		4,477	6.2
	Non-compete agreements		253		(146	)		107	3.2
	Trade names		10,478		(5,467	)		5,011	10.3
	Content publisher relationships		2,092		(2,080	)		12		5
		$	165,296	$	(124,761	)	$	40,535
		31-Dec-13
		Gross carrying amount		Accumulated amortization			Net		Weighted average useful life (years)
	Owned website names	$	22,370	$	(14,684	)	$	7,686	4.7
	Customer relationships		32,462		(26,026	)		6,436	5.5
	Artist Relationships		9,867		(1,507	)		8,360		3
	Media content		143,756		(95,687	)		48,069		5
	Technology		37,832		(30,165	)		7,667	4.1
	Non-compete agreements		1,159		(294	)		865	3.4
	Trade names		15,742		(6,444	)		9,298	12.6
	Content publisher relationships		2,092		(1,707	)		385		5
		$	265,280	$	(176,514	)	$	88,766
Amortization Expense by Classification	Amortization expense by classification is shown below (in thousands):
		Year ended December 31,
		2014		2013			2012
	Service costs	$	28,523	$	28,974		$	26,501
	Sales and marketing		4,733		1,987			881
	Product development		4,212		4,884			4,272
	General and administrative		847		674			749
	Discontinued operations		4,244		7,890			8,273
	Total depreciation	$	42,559	$	44,409		$	40,676
Estimated future amortization expense	Based upon the current amount of intangible assets subject to amortization, the estimated amortization expense for the next five years as of December 31, 2014 is as follows (in thousands):
		Estimated
		Amortization
	Year ending December 31,
	2015	$	15,910
	2016	$	10,463
	2017	$	6,546
	2018	$	3,607
	2019	$	1,202
	Thereafter	$	2,807

Goodwill_Tables

Goodwill (Tables)	12 Months Ended
	Dec. 31, 2014
Goodwill And Intangible Assets Disclosure [Abstract]
Changes in Goodwill Balance	The following table presents the changes in our goodwill balance (in thousands):
	Balance at December 31, 2012	$	266,349
	Goodwill arising from acquisitions		81,135
	Working capital adjustment		(102	)
	Balance at December 31, 2013		347,382
	Goodwill arising from acquisitions		10,358
	Goodwill decreasing from dispositions		(12,070	)
	Spin-off		(103,042	)
	Goodwill impairment		(232,270	)
	Balance at December 31, 2014	$	10,358

Other_Balance_Sheet_Items_Tabl

Other Balance Sheet Items (Tables)	12 Months Ended
	Dec. 31, 2014
Deferred Costs Capitalized Prepaid And Other Assets Disclosure [Abstract]
Schedule of Accounts Receivable	Accounts receivable consisted of the following (in thousands):
		December 31,		December 31,
		2014		2013
	Accounts receivable - trade		14,504		29,640
	Receivables from registries		-		3,661
	Accounts receivable , net	$	14,504	$	33,301
Schedule of Other Long Term Assets	Other long term assets consisted of the following (in thousands):
		December 31,		December 31,
		2014		2013
	Payments for gTLD applications	$	-	$	21,252
	Note receivable		4,505		-
	Other		1,550		4,070
	Other Assets	$	6,055	$	25,322
Schedule of Accrued Expenses and Other Liabilities	Accrued expenses and other liabilities consisted of the following (in thousands):
		December 31,		December 31,
		2014		2013
	Accrued payroll and related items	$	4,291	$	9,301
	Domain owners' royalties payable		-		1,193
	Commission payable		1,183		2,808
	Customer deposits		-		7,666
	Acquisition holdbacks		8,958		-
	Other		9,793		13,711
	Accrued expenses and other liabilities	$	24,225	$	34,679

Commitments_and_Contingenices_

Commitments and Contingenices (Tables)	12 Months Ended
	Dec. 31, 2014
Commitments And Contingencies Disclosure [Abstract]
Future Minimum Lease Payments Under Operating and Capital Leases	The following is a schedule of future minimum lease payments under operating and capital leases as of December 31, 2014 (in thousands):
		Operating		Capital
		leases		leases
	Year ending December 31,
	2015	$	2,879	$	61
	2016		2,702
	2017		2,192		-
	2018		3,479		-
	2019		1,465		-
	Thereafter		25		-
	Total minimum lease payments	$	12,742		61
	Less interest expense				-
	Capital lease obligation			$	61

Income_Taxes_Tables

Income Taxes (Tables)	12 Months Ended
	Dec. 31, 2014
Income Tax Disclosure [Abstract]
Schedule of Income/(Loss) Before Income Taxes	Income (loss) before income taxes from continuing operations consisted of the following (in thousands):
			2014				2013			2012
	Domestic		$	(267,758	)		$	(11,555	)	$	(4,042	)
	Foreign			(3,104	)			193			129
	Loss from continuing operation before income taxes		$	(270,862	)		$	(11,362	)	$	(3,913	)
Schedule of Income Tax Benefit (Expense)	The income tax benefit (expense) from continuing operations consisted of the following (in thousands):
			2014				2013			2012
	Current (expense) benefit:
	Federal		$	-			$	-		$	-
	State			(58	)			(276	)		285
	International			(99	)			(69	)		105
	Deferred (expense) benefit:
	Federal			14,028				(2,136	)		(2,042	)
	State			831				(398	)		719
	International			11				23			(18	)
	Total income tax benefit (expense) from continuing operations		$	14,713			$	(2,856	)	$	(951	)
Reconciliation of Federal Statutory Income Tax Rate to Effective Income Tax Rate from Continuing Operations	The reconciliation of the federal statutory income tax rate of 35% to our effective income tax rate from continuing operations is as follows (in thousands):
			2014				2013			2012
	Expected income tax benefit (expense) at U.S. statutory rate		$	94,801			$	3,977		$	1,370
	Difference between U.S. and foreign taxes			21				12			9
	State tax (expense) benefit, net of federal taxes			4,828				(131	)		(312	)
	Non-deductible stock-based compensation			(3,845	)			(2,832	)		(994	)
	Meals and entertainment			(129	)			(266	)		(276	)
	Goodwill impairment			(25,841	)			-			-
	Non-deductible officer compensation			(43	)			-			-
	State rate changes			(865	)			(253	)		1,521
	Indirect federal impact of state deferred taxes		-					110			(223	)
	Valuation allowance			(53,463	)			(3,648	)		(2,019	)
	Other			(751	)			175			(27	)
	Total income tax expense from continuing operations		$	14,713			$	(2,856	)	$	(951	)
Tax Effects of Temporary Differences That Give Rise to Significant Portions of Deferred Tax Assets and Deferred Tax Liabilities	The tax effects of temporary differences that give rise to significant portions of the deferred tax assets and deferred tax liabilities are presented below (in thousands):
			December 31,				December 31,
			2014				2013
	Deferred tax assets:
	Accrued liabilities not currently deductible		$	2,305			$	4,193
	Intangible assets—excess of tax basis over financial statement basis			54,647				15,008
	Indirect federal impact of deferred state taxes			(3,198	)			114
	Deferred revenue			165				6,126
	Net operating losses			35,814				23,488
	Stock-based compensation			5,783				14,375
	Other			(56	)			189
				95,460				63,493
	Deferred tax liabilities:
	Deferred registration costs			-				(23,832	)
	Prepaid expenses			-				(1,695	)
	Goodwill not amortized for financial reporting			-				(26,206	)
	Intangible assets—excess of financial statement basis over tax basis			(1,245	)			(4,731	)
	Property and equipment			(5,739	)			(8,674	)
				(6,984	)			(65,138	)
	Valuation allowance			(88,476	)			(23,882	)
	Net deferred tax liabilities		$	-			$	(25,527	)
	Current		$	334			$	(22,415	)
	Non-current			(334	)			(3,112	)
			$	-			$	(25,527	)
Summary of Aggregate Changes in Total Gross Amount of Unrecognized Tax Benefits	The aggregate changes in our total gross amount of unrecognized tax benefits are summarized as follows (in thousands):
		Year ended December 31,
		2014				2013
	Beginning balance	$	85			$	85
	Gross increase in unrecognized tax benefits - prior year tax position		—				—
	Ending balance	$	85			$	85

Stockbased_Compensation_Plans_1

Stock-based Compensation Plans and Awards (Tables)	12 Months Ended
	Dec. 31, 2014
Disclosure Of Compensation Related Costs Sharebased Payments [Abstract]
Schedule of Stock-based Payment Award, Stock Options, Valuation Weighted Average Assumptions	The per share fair value of stock options granted with service and/or performance conditions was determined on the date of grant using the Black-Scholes-Merton option pricing model with the following weighted average assumptions:
		Year ended December 31,
		2014				2013				2012(1)
	Expected life (in years)		5.89				5.5				NA
	Risk-free interest rate		1.82	%			0.83	%			NA
	Expected volatility range		54.1	%			51	%			NA
	Expected dividend yield		—				—				NA
		(1) We did not grant any stock options to employees during the year ended December 31, 2012.
Stock Options Activity	Stock option activity is as follows (in thousands, except per share data):
											Weighted
											average
							Weighted				remaining
			Number of				average				contractual			Aggregate
			options				exercise				term			intrinsic
			outstanding				price				(in years)			value
	Outstanding at December 31, 2013			921			$	72.1				3.42		$	1,925
	Spin Adjustment			(204	)		$	67.62
	Options granted			3,215			$	8.45
	Options exercised			(34	)		$	10.05
	Options forfeited or canceled			(425	)		$	94.03
	Outstanding at December 31, 2014			3,473			$	8.65				9.33		$	353
	Exercisable at December 31, 2014			303			$	10.5				4.27		$	73
	Vested and expected to vest at December 31, 2014			3,323			$	8.78				9.3		$	328
Schedule of Stock-Based Compensation, Activity	Information related to stock-based compensation activity is as follows (in thousands, except per share data):
			Year ended December 31,
			2014				2013				2012
	Weighted average fair value of options granted (per option)		$	4.21			$	3.92			$	-
	Intrinsic value of options exercised		$	303			$	2,179			$	22,863
	Total fair value of restricted stock vested		$	18,308			$	17,404			$	19,072
Restricted Stock Unit Activity	Restricted stock units
							Weighted
							average
							grant date
			Shares				fair value
	Unvested at December 31, 2013			1,091			$	42.55
	Spin Adjustment			(201	)		$	14.54
	Granted			1,110			$	11.69
	Vested			(681	)		$	26.87
	Forfeited			(462	)		$	29.05
	Unvested at December 31, 2014			857			$	10.28
Stock-based Compensation Expense	Stock-based compensation expense related to all employee and non-employee stock-based awards was as follows (in thousands):
			Year ended December 31,
			2014				2013				2012
	Service costs		$	1,422			$	2,420			$	2,424
	Sales and marketing			683				3,823				5,114
	Product development			4,745				3,835				4,942
	General and administrative			12,016				12,525				14,709
	Discontinued operations			2,949				4,781				4,179
	Total stock-based compensation included in net income (loss)			21,815				27,384				31,368
	Income tax benefit related to stock-based compensation included in net income (loss)			(706	)			(782	)			(758	)
			$	21,109			$	26,602			$	30,610

Fair_Value_of_Financial_Instru1

Fair Value of Financial Instruments (Tables)	12 Months Ended
	Dec. 31, 2014
Fair Value Disclosures [Abstract]
Financial Assets and Liabilities Carried at Fair Value on a Recurring Basis	Financial assets and liabilities carried at fair value on a recurring basis were as follows (in thousands):
			Balance at December 31, 2014
			Level 1		Level 2		Level 3		Total
	Assets:
	Cash equivalents (1)		$	5,000	$	-	$	-	$	5,000
	Promissory note			-		-		4,946	$	4,946
			$	5,000	$	-	$	4,946	$	9,946
	-1	Comprises money market funds which are included in Cash and cash equivalents in the accompanying consolidated balance sheet.
			Balance at December 31, 2013
			Level 1		Level 2		Level 3		Total
	Assets:
	Cash equivalents (1)		$	4,034	$	-	$	-	$	4,034
	Marketable securities			902		-		-	$	902
			$	4,936	$	-	$	-	$	4,936
	Liabilities:
	Debt		$	-	$	96,250	$	-		96,250
			$	-	$	96,250	$	-	$	96,250
	-1	Comprises money market funds which are included in Cash and cash equivalents in the accompanying consolidated balance sheet.

Discontinued_Operations_Tables

Discontinued Operations (Tables)	12 Months Ended
	Dec. 31, 2014
Discontinued Operations And Disposal Groups [Abstract]
Discontinued Operation Activities in the Statement of Operations	On August 1, 2014, we completed the Separation of Rightside from Demand Media, Inc. As a result of the Separation, the financial results of Rightside are presented as discontinued operations in our consolidated statements of operations for the years ended December 31, 2014, 2013 and 2012. Following the Separation, the following activity in our statement of operations was reclassified from continuing operations to discontinued operations:
		Year ended December 31,
		2014			2013			2012
		(in thousands)
	Service revenue	$	107,721		$	185,187		$	172,938
	Operating expenses:
	Service costs		92,588			143,607			126,714
	Sales and marketing		5,632			10,170			7,553
	Product and development		8,203			12,002			9,518
	General and administrative		14,819			20,263			8,943
	Amortization of intangible assets		4,243			7,890			8,274
	Total operating expenses		125,485			193,932			161,002
	Operating income (loss)		(17,764	)		(8,745	)		11,936
	Other income (expense), net		7,017			4,174			(64	)
	Income (loss) before income taxes		(10,747	)		(4,571	)		11,872
	Income tax benefit (expense)		(461	)		(1,385	)		(832	)
	Net income (loss)	$	(11,208	)	$	(5,956	)	$	11,040

Business_Acquisitions_Tables

Business Acquisitions (Tables)	12 Months Ended
	Dec. 31, 2014
Business Combinations [Abstract]
Schedule of Purchase Price Allocation	The Saatchi acquisition is included in our consolidated financial statements as of the date of the acquisition. The allocation of the purchase consideration, for business acquisitions made by us during the year ended December 31, 2014 is as follows (in thousands):
		Saatchi
	Goodwill	$	10,358
	Technology		2,327
	Artist relationships		1,852
	License agreement		419
	Customer relationships		962
	Other assets and liabilities assumed		(866	)
	Total	$	15,052
	The Society6 and Creativebug acquisitions are included in our consolidated financial statements as of the date of the acquisition. The allocation of the purchase consideration, for business acquisitions made by us during the year ended December 31, 2013 is as follows (in thousands):
		Creativebug			Society6			Total
	Goodwill	$	4,459		$	76,676		$	81,135
	Media content		3,390			-			3,390
	Technology		-			2,587			2,587
	Artist relationships		-			9,867			9,867
	Non-compete agreements		699			192			891
	Trade names		132			3,419			3,551
	Customer relationships		43			-			43
	Other assets and liabilities assumed		(723	)		1,581			858
	Total	$	8,000		$	94,322		$	102,322
Supplemental Pro Forma Financial Information	Supplemental information on an unaudited pro forma basis, as if the 2014 and 2013 acquisitions had been consummated as of January 1, 2013, is as follows (in thousands):
		Year ended December 31,
		2014			2013
	Revenue	$	174,691		$	222,790
	Net loss	$	(272,988	)	$	(24,484	)

Business_Segments_Tables

Business Segments (Tables)	12 Months Ended
	Dec. 31, 2014
Segment Reporting [Abstract]
Business Segments Summary of Revenue	Revenue derived from the Company’s Content & Media and Marketplaces is as follows (in thousands):
		Year ended December 31,
		2014		2013		2012
	Content & Media	$	137,038	$	195,080	$	207,640
	Marketplaces		35,391		14,331		-
	Total revenue	$	172,429	$	209,411	$	207,640
Summary of Revenue by Geographic Region	Revenue by geographic region, as determined based on the location of our customers or the anticipated destination of use was as follows:
		Year ended December 31,
		2014		2013		2012
	Domestic	$	152,437	$	196,499	$	198,967
	International		19,992		12,912		8,673
	Total revenue	$	172,429	$	209,411	$	207,640

Concentrations_Tables

Concentrations (Tables)	12 Months Ended
	Dec. 31, 2014
Risks And Uncertainties [Abstract]
Schedules of concentration of risk, by risk factor	The percentage of revenue generated through advertising network partners representing more than 10% of consolidated revenue is as follows:
		Year ended December 31,
		2014				2013				2012
	Google		50	%			56	%			60	%
	Advertising network partners comprising more than 10% of the consolidated accounts receivable balance was as follows:
				Year ended
				December 31,
				2014				2013
	Google				42	%			27	%

Net_Income_Loss_Per_Share_Tabl

Net Income (Loss) Per Share (Tables)	12 Months Ended
	Dec. 31, 2014
Earnings Per Share [Abstract]
Schedule of Calculation of Numerator and Denominator in Earnings per Share	The following table sets forth the computation of basic and diluted net income (loss) per share of common stock (in thousands, except per share data):
		Year ended December 31,
		2014			2013			2012
	Net loss from continuing operations	$	(256,149	)	$	(14,218	)	$	(4,864	)
	Net income (loss) from discontinued operations		(11,208	)		(5,956	)		11,040
	Net income (loss)	$	(267,357	)	$	(20,174	)	$	6,176
	Weighted average common shares outstanding		18,748			17,729			16,984
	Weighted average unvested restricted stock awards		(3	)		(22	)		(74	)
	Weighted average common shares outstanding—basic and diluted		18,745			17,707			16,910
	Earnings per share - basic and diluted
	Net loss from continuing operations	$	(13.66	)	$	(0.80	)	$	(0.28	)
	Net income (loss) from discontinued operations		(0.60	)		(0.34	)		0.65
	Net income (loss)	$	(14.26	)	$	(1.14	)	$	0.37

Company_Background_and_Overvie1

Company Background and Overview - Additional Information (Details)	0 Months Ended	12 Months Ended
	Aug. 01, 2014	Dec. 31, 2014
Company Background And Overview [Line Items]
Number of service offerings		2
Number of marketplace		2
Common Stock
Company Background And Overview [Line Items]
Reverse stock split of common stock and treasury stock	0.2	0.2
Stockholders equity, reverse stock split description	1-for-5 reverse stock split with respect to all of our outstanding shares of common stock	1-for-5 reverse stock split with respect to all of our outstanding and treasury shares of common stock

Basis_of_Presentations_and_Sum

Basis of Presentations and Summary of Significant Accounting Policies - Additional Information (Details) (USD $)	3 Months Ended			12 Months Ended			1 Months Ended	12 Months Ended	1 Months Ended	0 Months Ended
	Dec. 31, 2014	Sep. 30, 2014	Mar. 31, 2014	Dec. 31, 2014	Dec. 31, 2013	Dec. 31, 2012	Jul. 31, 2014	Dec. 31, 2011	Feb. 28, 2015	Aug. 01, 2014
Basis Of Presentation And Significant Accounting Policies [Line Items]
Unrealized gains on marketable securities available-for-sale					$900,000
Reclassification from other comprehensive income of unrealized gains on marketable securities			900,000	565,000
Recognized realized gains			1,400,000
Cash received from disposal of business, net of cash disposed				13,696,000
Accounts receivable, past due time period individual account reviewed for collectibility				60 days
Impairment losses				0
Goodwill impairment charge	0	232,300,000		232,270,000
Advertising expense				2,200,000	2,500,000	2,800,000
Expected dividend rate				0.00%
Property and equipment, net	22,836,000			22,836,000	42,193,000
Accumulated amortization	65,410,000			65,410,000	79,392,000
Gain on disposals				-795,000
Note Received for Sale of Business				5,600,000
Creativebug
Basis Of Presentation And Significant Accounting Policies [Line Items]
Cash received from disposal of business, net of cash disposed							10,000,000
Escrow Deposit							1,000,000
Gain on disposals							200,000
CoveritLive
Basis Of Presentation And Significant Accounting Policies [Line Items]
Cash received from disposal of business, net of cash disposed							4,500,000
Gain on disposals							600,000
Note Received for Sale of Business							5,600,000
Content And Media
Basis Of Presentation And Significant Accounting Policies [Line Items]
Fair value of goodwill		0
Media content
Basis Of Presentation And Significant Accounting Policies [Line Items]
Intangibles, useful life				5 years
Amortization of intangible assets				7,700,000	2,400,000	2,100,000		5,900,000
Computer Equipment
Basis Of Presentation And Significant Accounting Policies [Line Items]
Property and equipment, useful life				3 years
Software
Basis Of Presentation And Significant Accounting Policies [Line Items]
Property and equipment, useful life				3 years
Property and equipment, net	12,000,000			12,000,000	17,600,000
Accumulated amortization	24,700,000			24,700,000	30,800,000
Furniture and Fixtures
Basis Of Presentation And Significant Accounting Policies [Line Items]
Property and equipment, useful life				5 years
Minimum | Software
Basis Of Presentation And Significant Accounting Policies [Line Items]
Property and equipment, useful life				2 years
Minimum | Leasehold Improvements
Basis Of Presentation And Significant Accounting Policies [Line Items]
Property and equipment, useful life				1 year
Maximum | Software
Basis Of Presentation And Significant Accounting Policies [Line Items]
Property and equipment, useful life				3 years
Maximum | Leasehold Improvements
Basis Of Presentation And Significant Accounting Policies [Line Items]
Property and equipment, useful life				10 years
Advertising Service Providers | Invoice Generated Quarterly Billed
Basis Of Presentation And Significant Accounting Policies [Line Items]
Accounts receivable, days outstanding				45 days
Advertising Service Providers | Minimum | Invoice Generated Monthly Billed
Basis Of Presentation And Significant Accounting Policies [Line Items]
Accounts receivable, days outstanding				30 days
Advertising Service Providers | Maximum | Invoice Generated Monthly Billed
Basis Of Presentation And Significant Accounting Policies [Line Items]
Accounts receivable, days outstanding				45 days
Social Media Services Customers
Basis Of Presentation And Significant Accounting Policies [Line Items]
Accounts receivable, days outstanding				30 days
Direct Advertisers | Minimum
Basis Of Presentation And Significant Accounting Policies [Line Items]
Accounts receivable, days outstanding				30 days
Direct Advertisers | Maximum
Basis Of Presentation And Significant Accounting Policies [Line Items]
Accounts receivable, days outstanding				60 days
Syndicated Content Customers | Minimum
Basis Of Presentation And Significant Accounting Policies [Line Items]
Accounts receivable, days outstanding				30 days
Syndicated Content Customers | Maximum
Basis Of Presentation And Significant Accounting Policies [Line Items]
Accounts receivable, days outstanding				45 days
Subsequent Event | Pluck Social Media
Basis Of Presentation And Significant Accounting Policies [Line Items]
Cash received from disposal of business, net of cash disposed									$3,800,000
Common Stock
Basis Of Presentation And Significant Accounting Policies [Line Items]
Reverse stock split of common stock and treasury stock				0.2						0.2

Basis_of_Presentations_and_Sum1

Basis of Presentations and Summary of Significant Accounting Policies - Allowance for Doubtful Accounts Activity (Details) (USD $)	12 Months Ended
In Thousands, unless otherwise specified	Dec. 31, 2014	Dec. 31, 2013	Dec. 31, 2012
Allowance for Doubtful Accounts Receivable [Roll Forward]
Balance at beginning of period	$340	$369	$419
Charged to costs and expenses		61	75
Write-offs, net of recoveries	-122	-90	-125
Balance at end of period	$218	$340	$369

Basis_of_Presentations_and_Sum2

Basis of Presentations and Summary of Significant Accounting Policies - Amounts Reclassified From Continuing Operations To Discontinued Operations Due To Discontinued Operations (Details) (USD $)	12 Months Ended
In Thousands, unless otherwise specified	Dec. 31, 2014	Dec. 31, 2013	Dec. 31, 2012
Income Statement Balance Sheet And Additional Disclosures By Disposal Groups Including Discontinued Operations [Line Items]
Service revenue	$107,721	$185,187	$172,938
Service costs	92,588	143,607	126,714
Sales and marketing	5,632	10,170	7,553
Product development	8,203	12,002	9,518
General and administrative	14,819	20,263	8,943
Amortization of intangible assets	4,243	7,890	8,274
Income (loss) before income taxes	-10,747	-4,571	11,872
Income tax benefit	-461	-1,385	-832
Net income (loss)	-11,208	-5,956	11,040
Creativebug and CoveritLive | Pro Forma
Income Statement Balance Sheet And Additional Disclosures By Disposal Groups Including Discontinued Operations [Line Items]
Service revenue	1,842
Service costs	1,038
Sales and marketing	559
Product development	1,432
General and administrative	889
Amortization of intangible assets	890
Income (loss) before income taxes	-2,966
Income tax benefit	202
Net income (loss)	($2,764)

Property_and_Equipment_Schedul

Property and Equipment - Schedule of Property and Equipment (Details) (USD $)	Dec. 31, 2014	Dec. 31, 2013
In Thousands, unless otherwise specified
Property Plant And Equipment [Line Items]
Property and equipment, gross	$88,246	$121,585
Less accumulated depreciation	-65,410	-79,392
Property and equipment, net	22,836	42,193
Computer Equipment
Property Plant And Equipment [Line Items]
Property and equipment, gross	28,776	43,010
Purchased and Internally Developed Software
Property Plant And Equipment [Line Items]
Property and equipment, gross	48,875	65,632
Furniture and Fixtures
Property Plant And Equipment [Line Items]
Property and equipment, gross	3,004	3,868
Leasehold Improvements
Property Plant And Equipment [Line Items]
Property and equipment, gross	$7,591	$9,075

Property_and_Equipment_Additio

Property and Equipment - Additional Information (Details) (USD $)	12 Months Ended
In Millions, unless otherwise specified	Dec. 31, 2014	Dec. 31, 2013	Dec. 31, 2012
Property Plant And Equipment [Abstract]
Software under capital lease and vendor financing obligations	$3.80	$3.80
Software under capital lease and vendor financing obligations, accumulated amortization	3.7	3
Amortization expense for assets under capital lease and vendor financing obligations	0.7	0.7	0.7
Accelerated depreciation expense	$1.30	$0.80	$0.30

Property_and_Equipment_Schedul1

Property and Equipment - Schedule of Depreciation Expense (Details) (USD $)	12 Months Ended
In Thousands, unless otherwise specified	Dec. 31, 2014	Dec. 31, 2013	Dec. 31, 2012
Property Plant And Equipment [Line Items]
Depreciation	$16,914	$20,501	$19,658
Service Costs
Property Plant And Equipment [Line Items]
Depreciation	6,798	9,594	10,993
Sales and Marketing
Property Plant And Equipment [Line Items]
Depreciation	156	275	354
Product Development
Property Plant And Equipment [Line Items]
Depreciation	496	645	801
General and Administrative
Property Plant And Equipment [Line Items]
Depreciation	4,802	3,942	2,869
Discontinued Operations
Property Plant And Equipment [Line Items]
Depreciation	$4,662	$6,045	$4,641

Intangible_Assets_Components_D

Intangible Assets - Components (Details) (USD $)	12 Months Ended
In Thousands, unless otherwise specified	Dec. 31, 2014	Dec. 31, 2013
Finite Lived Intangible Assets [Line Items]
Gross carrying amount	165,296	265,280
Accumulated amortization	-124,761	-176,514
Net	40,535	88,766
Owned Websites Names
Finite Lived Intangible Assets [Line Items]
Gross carrying amount		22,370
Accumulated amortization		-14,684
Net		7,686
Customer Relationships
Finite Lived Intangible Assets [Line Items]
Gross carrying amount	9,569	32,462
Accumulated amortization	-8,730	-26,026
Net	839	6,436
Artist Relationships
Finite Lived Intangible Assets [Line Items]
Gross carrying amount	11,719	9,867
Accumulated amortization	-4,796	-1,507
Net	6,923	8,360
Media content
Finite Lived Intangible Assets [Line Items]
Gross carrying amount	103,415	143,756
Accumulated amortization	-80,249	-95,687
Net	23,166	48,069
Intangibles, useful life	5 years
Technology
Finite Lived Intangible Assets [Line Items]
Gross carrying amount	27,770	37,832
Accumulated amortization	-23,293	-30,165
Net	4,477	7,667
Non-compete agreements
Finite Lived Intangible Assets [Line Items]
Gross carrying amount	253	1,159
Accumulated amortization	-146	-294
Net	107	865
Trade Names
Finite Lived Intangible Assets [Line Items]
Gross carrying amount	10,478	15,742
Accumulated amortization	-5,467	-6,444
Net	5,011	9,298
Content Publisher Relationships
Finite Lived Intangible Assets [Line Items]
Gross carrying amount	2,092	2,092
Accumulated amortization	-2,080	-1,707
Net	12	385
Weighted Average | Owned Websites Names
Finite Lived Intangible Assets [Line Items]
Intangibles, useful life		4 years 8 months 12 days
Weighted Average | Customer Relationships
Finite Lived Intangible Assets [Line Items]
Intangibles, useful life	4 years 1 month 6 days	5 years 6 months
Weighted Average | Artist Relationships
Finite Lived Intangible Assets [Line Items]
Intangibles, useful life	4 years 1 month 6 days	3 years
Weighted Average | Media content
Finite Lived Intangible Assets [Line Items]
Intangibles, useful life	5 years	5 years
Weighted Average | Technology
Finite Lived Intangible Assets [Line Items]
Intangibles, useful life	6 years 2 months 12 days	4 years 1 month 6 days
Weighted Average | Non-compete agreements
Finite Lived Intangible Assets [Line Items]
Intangibles, useful life	3 years 2 months 12 days	3 years 4 months 24 days
Weighted Average | Trade Names
Finite Lived Intangible Assets [Line Items]
Intangibles, useful life	10 years 3 months 18 days	12 years 7 months 6 days
Weighted Average | Content Publisher Relationships
Finite Lived Intangible Assets [Line Items]
Intangibles, useful life	5 years	5 years

Intangible_Assets_Amortization

Intangible Assets - Amortization Expense by Classification (Details) (USD $)	12 Months Ended
In Thousands, unless otherwise specified	Dec. 31, 2014	Dec. 31, 2013	Dec. 31, 2012
Finite Lived Intangible Assets [Line Items]
Amortization of intangible assets	$42,559	$44,409	$40,676
Service Costs
Finite Lived Intangible Assets [Line Items]
Amortization of intangible assets	28,523	28,974	26,501
Sales and Marketing
Finite Lived Intangible Assets [Line Items]
Amortization of intangible assets	4,733	1,987	881
Product Development
Finite Lived Intangible Assets [Line Items]
Amortization of intangible assets	4,212	4,884	4,272
General and Administrative
Finite Lived Intangible Assets [Line Items]
Amortization of intangible assets	847	674	749
Discontinued Operations
Finite Lived Intangible Assets [Line Items]
Amortization of intangible assets	$4,244	$7,890	$8,273

Intangible_Assets_Additional_I

Intangible Assets - Additional Information (Details) (Service Costs, USD $)	12 Months Ended
In Millions, unless otherwise specified	Dec. 31, 2014	Dec. 31, 2013	Dec. 31, 2012
Service Costs
Finite Lived Intangible Assets [Line Items]
Amortization of intangible assets	$7.70	$3.10	$2.10

Intangible_Assets_Estimated_Am

Intangible Assets - Estimated Amortization Expenses (Details) (USD $)	Dec. 31, 2014
In Thousands, unless otherwise specified
Intangible Assets Net Excluding Goodwill [Abstract]
Estimated amortization expense, 2015	$15,910
Estimated amortization expense, 2016	10,463
Estimated amortization expense, 2017	6,546
Estimated amortization expense, 2018	3,607
Estimated amortization expense, 2019	1,202
Estimated amortization expense, Thereafter	$2,807

Goodwill_Changes_in_Goodwill_B

Goodwill - Changes in Goodwill Balance (Details) (USD $)	3 Months Ended		12 Months Ended
	Dec. 31, 2014	Sep. 30, 2014	Dec. 31, 2014	Dec. 31, 2013
Goodwill And Intangible Assets Disclosure [Abstract]
Goodwill, Beginning Balance			$347,382,000	$266,349,000
Goodwill arising from acquisitions			10,358,000	81,135,000
Goodwill decreasing from dispositions			-12,070,000
Spin-off			-103,042,000
Working capital adjustment				-102,000
Goodwill impairment	0	-232,300,000	-232,270,000
Goodwill, Ending Balance	$10,358,000		$10,358,000	$347,382,000

Goodwill_Additional_Informatio

Goodwill - Additional Information (Details) (USD $)	3 Months Ended		12 Months Ended
	Dec. 31, 2014	Sep. 30, 2014	Dec. 31, 2014	Dec. 31, 2013	Dec. 31, 2012
Goodwill [Line Items]
Goodwill	$10,358,000		$10,358,000	$347,382,000	$266,349,000
Goodwill impairment charge	0	232,300,000	232,270,000
Content And Media
Goodwill [Line Items]
Goodwill	$0		$0

Other_Balance_Sheet_Items_Acco

Other Balance Sheet Items - Accounts Receivables (Details) (USD $)	Dec. 31, 2014	Dec. 31, 2013
In Thousands, unless otherwise specified
Accounts Notes And Loans Receivable [Line Items]
Accounts receivable, net	$14,504	$33,301
Accounts receivable - trade
Accounts Notes And Loans Receivable [Line Items]
Accounts receivable, net	14,504	29,640
Receivables From Registries
Accounts Notes And Loans Receivable [Line Items]
Accounts receivable, net		$3,661

Other_Balance_Sheet_Items_Othe

Other Balance Sheet Items - Other Long Term Assets (Details) (USD $)	Dec. 31, 2014	Dec. 31, 2013
In Thousands, unless otherwise specified
Deferred Costs Capitalized Prepaid And Other Assets Disclosure [Abstract]
Payments for gTLD applications		$21,252
Note receivable	4,505
Other	1,550	4,070
Other Assets	$6,055	$25,322

Other_Balance_Sheet_Items_Addi

Other Balance Sheet Items - Additional Information (Details) (USD $)	12 Months Ended
In Millions, unless otherwise specified	Dec. 31, 2014	Dec. 31, 2013
Deferred Costs Capitalized Prepaid And Other Assets Disclosure [Abstract]
Note Received for Sale of Business	$5.60
Note receivables, Fair Value	4.9
Restricted cash		$0.90

Other_Balance_Sheet_Items_Accr

Other Balance Sheet Items - Accrued Expenses and Other Liabilities (Details) (USD $)	Dec. 31, 2014	Dec. 31, 2013
In Thousands, unless otherwise specified
Payables And Accruals [Abstract]
Accrued payroll and related items	$4,291	$9,301
Domain owners' royalties payable		1,193
Commission payable	1,183	2,808
Customer deposits		7,666
Acquisition holdbacks	8,958
Other	9,793	13,711
Accrued expenses and other liabilities	$24,225	$34,679

Debt_Additional_Information_De

Debt - Additional Information (Details) (USD $)	3 Months Ended	12 Months Ended
	Dec. 31, 2014	Dec. 31, 2014	Dec. 31, 2013	Nov. 30, 2014	Aug. 29, 2013
Debt Instrument [Line Items]
Line of credit, maturity date		29-Aug-18
Term loan outstanding amount				$73,800,000
Line of credit, amount outstanding				0
Debt instrument, fee amount					1,900,000
Amortized deferred debt issuance costs		500,000	200,000
Credit agreement termination non cash expense	1,700,000
Minimum
Debt Instrument [Line Items]
Line of credit facility, unused capacity, commitment fee percentage		0.20%
Maximum
Debt Instrument [Line Items]
Line of credit facility, unused capacity, commitment fee percentage		0.40%
Loans based on LIBOR | Minimum
Debt Instrument [Line Items]
Credit agreement, marginal interest rate		2.00%
Loans based on LIBOR | Maximum
Debt Instrument [Line Items]
Credit agreement, marginal interest rate		3.00%
Loans based on base rate | Minimum
Debt Instrument [Line Items]
Credit agreement, marginal interest rate		1.00%
Loans based on base rate | Maximum
Debt Instrument [Line Items]
Credit agreement, marginal interest rate		2.00%
Term Loan Facility
Debt Instrument [Line Items]
Line of credit facility, maximum borrowing capacity					100,000,000
Revolving Loan Facility
Debt Instrument [Line Items]
Line of credit facility, maximum borrowing capacity					125,000,000
Letters of credit outstanding, amount				$1,400,000

Commitments_and_Contingencies_

Commitments and Contingencies - Leases (Details)	12 Months Ended
	Dec. 31, 2014
Leases [Abstract]
Date of lease expiration beginning period	2015-03
Date of lease expiration ending period	2020-02

Commitments_and_Contingencies_1

Commitments and Contingencies - Schedule of Future Minimum Lease Payments (Details) (USD $)	Dec. 31, 2014
In Thousands, unless otherwise specified
Operating Leases Future Minimum Payments Due [Abstract]
2015	$2,879
2016	2,702
2017	2,192
2018	3,479
2019	1,465
Thereafter	25
Total minimum lease payments	12,742
Capital Leases Future Minimum Payments Due [Abstract]
2015	61
2016	0
2017	0
2018	0
2019	0
Thereafter	0
Total minimum lease payments	61
Less interest expense	0
Capital lease obligation	$61

Commitments_and_Contingencies_2

Commitments and Contingencies - Rent (Details) (USD $)	12 Months Ended
In Millions, unless otherwise specified	Dec. 31, 2014	Dec. 31, 2013	Dec. 31, 2012
Loss Contingencies [Line Items]
Rent expense	$3.50	$6.70	$5
Accrued expenses and other current liabilities
Loss Contingencies [Line Items]
Deferred rent liability, current	1.6	2.6
Other long-term liabilities
Loss Contingencies [Line Items]
Deferred rent liability, noncurrent	$1.60	$2.40

Income_Taxes_IncomeLoss_Before

Income Taxes - Income/(Loss) Before Income Taxes (Details) (USD $)	12 Months Ended
In Thousands, unless otherwise specified	Dec. 31, 2014	Dec. 31, 2013	Dec. 31, 2012
Income (Loss) Before Income Taxes [Abstract]
Domestic	($267,758)	($11,555)	($4,042)
Foreign	-3,104	193	129
Loss from continuing operations before income taxes	($270,862)	($11,362)	($3,913)

Income_Taxes_Income_Tax_Benefi

Income Taxes - Income Tax Benefit (Expense) (Details) (USD $)	12 Months Ended
In Thousands, unless otherwise specified	Dec. 31, 2014	Dec. 31, 2013	Dec. 31, 2012
Current (expense) benefit:
Federal
State	-58	-276	285
International	-99	-69	105
Deferred (expense) benefit:
Federal	14,028	-2,136	-2,042
State	831	-398	719
International	11	23	-18
Total income tax benefit (expense) from continuing operations	$14,713	($2,856)	($951)

Income_Taxes_Additional_Inform

Income Taxes - Additional Information (Details) (USD $)	12 Months Ended
	Dec. 31, 2014	Dec. 31, 2013
Operating Loss Carryforwards [Line Items]
Federal statutory income tax rate	35.00%
Deferred tax assets, valuation allowance	$88,476,000	$23,882,000
Deferred tax asset, change in valuation allowance amount	64,600,000
Deferred tax assets, Cumulative tax attributes	4,200,000
Uncertain income tax positions	0	0
Expected uncertain tax position during next twelve months	0
Earliest Tax Year
Operating Loss Carryforwards [Line Items]
Open Tax Year	2007
Latest Tax Year
Operating Loss Carryforwards [Line Items]
Open Tax Year	2014
Federal
Operating Loss Carryforwards [Line Items]
Operating Loss Carryforwards	110,700,000	71,000,000
Federal | Earliest Tax Year
Operating Loss Carryforwards [Line Items]
Operating Loss Carryforwards Expiration Year	2020
Federal | Latest Tax Year
Operating Loss Carryforwards [Line Items]
Operating Loss Carryforwards Expiration Year	2032
State
Operating Loss Carryforwards [Line Items]
Operating Loss Carryforwards	$8,300,000	$16,000,000
State | Earliest Tax Year
Operating Loss Carryforwards [Line Items]
Operating Loss Carryforwards Expiration Year	2014
State | Latest Tax Year
Operating Loss Carryforwards [Line Items]
Operating Loss Carryforwards Expiration Year	2032

Income_Taxes_Reconciliation_of

Income Taxes - Reconciliation of Federal Statutory Income Tax Rate to Effective Income Tax Rate from Continuing Operations (Details) (USD $)	12 Months Ended
In Thousands, unless otherwise specified	Dec. 31, 2014	Dec. 31, 2013	Dec. 31, 2012
Income Tax Expense (Benefit), Continuing Operations, Income Tax Reconciliation [Abstract]
Expected income tax benefit (expense) at U.S. statutory rate	$94,801	$3,977	$1,370
Difference between U.S. and foreign taxes	21	12	9
State tax (expense) benefit, net of federal taxes	4,828	-131	-312
Non-deductible stock-based compensation	-3,845	-2,832	-994
Meals and entertainment	-129	-266	-276
Goodwill impairment	-25,841
Non-deductible officer compensation	-43
State rate changes	-865	-253	1,521
Indirect federal impact of state deferred taxes		110	-223
Valuation allowance	-53,463	-3,648	-2,019
Other	-751	175	-27
Total income tax benefit (expense) from continuing operations	$14,713	($2,856)	($951)

Income_Taxes_Tax_Effects_of_Te

Income Taxes - Tax Effects of Temporary Differences That Give Rise to Significant Portions of Deferred Tax Assets and Deferred Tax Liabilities (Details) (USD $)	Dec. 31, 2014	Dec. 31, 2013
In Thousands, unless otherwise specified
Deferred tax assets:
Accrued liabilities not currently deductible	$2,305	$4,193
Intangible assets—excess of tax basis over financial statement basis	54,647	15,008
Indirect federal impact of deferred state taxes	-3,198	114
Deferred revenue	165	6,126
Net operating losses	35,814	23,488
Stock-based compensation	5,783	14,375
Other	-56	189
Gross deferred tax assets	95,460	63,493
Deferred tax liabilities:
Deferred registration costs	0	-23,832
Prepaid expenses	0	-1,695
Goodwill not amortized for financial reporting		-26,206
Intangible assets—excess of financial statement basis over tax basis	-1,245	-4,731
Property and equipment	-5,739	-8,674
Gross deferred tax liabilities	-6,984	-65,138
Valuation allowance	-88,476	-23,882
Net deferred tax liabilities		-25,527
Current	334	-22,415
Non-current	-334	-3,112
Net deferred tax liabilities		($25,527)

Income_Taxes_Summary_of_Aggreg

Income Taxes - Summary of Aggregate Changes in Total Gross Amount of Unrecognized Tax Benefits (Details) (USD $)	Dec. 31, 2014	Dec. 31, 2013	Dec. 31, 2012
In Thousands, unless otherwise specified
Income Tax Disclosure [Abstract]
Beginning balance	$85	$85	$85
Ending balance	$85	$85	$85

Employee_Benefit_Plan_Addition

Employee Benefit Plan - Additional Information (Details) (USD $)	12 Months Ended
	Dec. 31, 2014	Dec. 31, 2013	Dec. 31, 2012
Compensation And Retirement Disclosure [Abstract]
Percent eligible pre-tax compensation that an eligible employee may defer	90.00%
Defined Contribution Plan, Cost Recognized	$1,700,000	$2,000,000	$0

Stockbased_Compensation_Plans_2

Stock-based Compensation Plans and Awards - Stock Incentive Plans - Additional Information (Details)	12 Months Ended
	Dec. 31, 2014	Aug. 05, 2010
2010 Plan
Share Based Compensation Arrangement By Share Based Payment Award [Line Items]
Number of share authorized to grant	3,100,000
Increase in awards available for grant	1,200,000
Increase in awards available for grant, percent of total shares outstanding	5.00%
Number of common stock shares remaining authorized for issuance	2,500,000
2006 Plan
Share Based Compensation Arrangement By Share Based Payment Award [Line Items]
Options canceled		60,000
Stock options
Share Based Compensation Arrangement By Share Based Payment Award [Line Items]
Share-based Compensation Arrangement by Share-based Payment Award, Expiration Period	10 years
Share-based Compensation Arrangement by Share-based Payment Award, Award Vesting Period	4 years
Recently granted stock options
Share Based Compensation Arrangement By Share Based Payment Award [Line Items]
Share-based Compensation Arrangement by Share-based Payment Award, Award Vesting Period	3 years
Minimum | Restricted stock units (RSUs)
Share Based Compensation Arrangement By Share Based Payment Award [Line Items]
Share-based Compensation Arrangement by Share-based Payment Award, Award Vesting Period	3 years
Maximum | Restricted stock units (RSUs)
Share Based Compensation Arrangement By Share Based Payment Award [Line Items]
Share-based Compensation Arrangement by Share-based Payment Award, Award Vesting Period	4 years
1/4th on anniversary of vesting commencement date | Stock options
Share Based Compensation Arrangement By Share Based Payment Award [Line Items]
Stock options vesting percentage	25.00%
1/48th monthly thereafter | Stock options
Share Based Compensation Arrangement By Share Based Payment Award [Line Items]
Stock options vesting percentage	2.08%
1/3rd on anniversary of vesting commencement date | Recently granted stock options
Share Based Compensation Arrangement By Share Based Payment Award [Line Items]
Stock options vesting percentage	33.33%
1/36th monthly thereafter | Recently granted stock options
Share Based Compensation Arrangement By Share Based Payment Award [Line Items]
Stock options vesting percentage	2.78%

Stockbased_Compensation_Plans_3

Stock-based Compensation Plans and Awards - Fair Value Weighted Average Assumptions Stock Options (Details)	12 Months Ended
	Dec. 31, 2014	Dec. 31, 2013
Weighted-average assumptions used to estimate the fair values of the stock options
Expected dividend rate	0.00%
Stock options
Weighted-average assumptions used to estimate the fair values of the stock options
Expected life (in years)	5 years 10 months 21 days	5 years 6 months
Expected volatility range	54.10%	51.00%
Expected dividend rate
Risk-free interest rate	1.82%	0.83%

Stockbased_Compensation_Plans_4

Stock-based Compensation Plans and Awards - Fair Value Weighted Average Assumptions Stock Options (Parenthetical) (Details)	12 Months Ended
	Dec. 31, 2014	Dec. 31, 2012
Disclosure Of Compensation Related Costs Sharebased Payments [Abstract]
Options granted	3,215,000	0

Stockbased_Compensation_Plans_5

Stock-based Compensation Plans and Awards - Valuation of Awards - Additional Information (Details)	12 Months Ended	3 Months Ended
In Millions, unless otherwise specified	Dec. 31, 2014	Sep. 30, 2014
Share Based Compensation Arrangement By Share Based Payment Award [Line Items]
Dividend rate	0.00%
Chief executive officer and President
Share Based Compensation Arrangement By Share Based Payment Award [Line Items]
Stock options awarded		1.3
Expected volatility range		61.00%
Risk-free interest rate		2.43%
Exercise multiple		2 years 10 months 24 days
Dividend rate		0.00%

Stockbased_Compensation_Plans_6

Stock-based Compensation Plans and Awards - Stock Options Activity (Details) (USD $)	12 Months Ended
In Thousands, except Share data, unless otherwise specified	Dec. 31, 2014	Dec. 31, 2013	Dec. 31, 2012
Number of options outstanding
Outstanding beginning balance	921,000
Spin Adjustment	-204,000
Options granted	3,215,000		0
Options exercised	-34,000
Options forfeited or canceled	-425,000
Outstanding ending balance	3,473,000	921,000
Exercisable	303,000
Vested and expected to vest	3,323,000
Weighted average exercise price
Outstanding beginning balance, weighted average exercise price	$72.10
Spin Adjustment, weighted average exercise price	$67.62
Options granted, weighted average exercise price	$8.45
Options exercised, weighted average exercise price	$10.05
Options forfeited or canceled , weighted average exercise price	$94.03
Outstanding ending balance, weighted average exercise price	$8.65	$72.10
Exercisable, weighted average exercise price	$10.50
Vested and expected to vest, weighted average exercise price	$8.78
Weighted average remaining contractual term (in years)
Options outstanding, weighted average remaining contractual term	9 years 3 months 29 days	3 years 5 months 1 day
Exercisable, weighted average remaining contractual term	4 years 3 months 7 days
Vested and expected to vest, weighted average remaining contractual term	9 years 3 months 18 days
Aggregate intrinsic value
Options outstanding, aggregate intrinsic value	$353	$1,925
Exercisable, aggregate intrinsic value	73
Vested and expected to vest, aggregate intrinsic value	$328

Stockbased_Compensation_Plans_7

Stock-based Compensation Plans and Awards - Stock Based Compensation Activity (Details) (USD $)	12 Months Ended
In Thousands, except Per Share data, unless otherwise specified	Dec. 31, 2014	Dec. 31, 2013	Dec. 31, 2012
Share Based Compensation Arrangement By Share Based Payment Award [Line Items]
Weighted average fair value of options granted (per option)	$4.21	$3.92
Intrinsic value of options exercised	$303	$2,179	$22,863
Restricted stock units (RSUs)
Share Based Compensation Arrangement By Share Based Payment Award [Line Items]
Total fair value of restricted stock vested	$18,308	$17,404	$19,072

Stockbased_Compensation_Plans_8

Stock-based Compensation Plans and Awards - Stock Options - Additional Information (Details) (Stock options, USD $)	12 Months Ended
In Millions, unless otherwise specified	Dec. 31, 2014
Stock options
Share Based Compensation Arrangement By Share Based Payment Award [Line Items]
Unrecognized stock-based compensation expense related to non-vested stock options	$12.10
Unrecognized stock-based compensation expense, weighted average period of recognition	3 years 4 months 24 days

Stockbased_Compensation_Plans_9

Stock-based Compensation Plans and Awards - Restricted Stock Unit Activity (Details) (Restricted stock units (RSUs), USD $)	12 Months Ended
In Thousands, except Per Share data, unless otherwise specified	Dec. 31, 2014
Restricted stock units (RSUs)
Restricted stock unit, Shares
Unvested beginning balance	1,091
Spin Adjustment	-201
Granted	1,110
Vested	-681
Forfeited	-462
Unvested ending balance	857
Weighted average grant date fair value
Unvested beginning balance, weighted average grant date fair value	$42.55
Spin adjustment, weighted average grant date fair value	$14.54
Granted, weighted average grant date fair value	$11.69
Vested, weighted average grant date fair value	$26.87
Forfeited, weighted average grant date fair value	$29.05
Unvested ending balance, weighted average grant date fair value	$10.28

Recovered_Sheet1

Stock-based Compensation Plans and Awards - Restricted Stock Units - Additional Information (Details) (USD $)	12 Months Ended		0 Months Ended
In Millions, except Share data, unless otherwise specified	Dec. 31, 2014	Dec. 31, 2012	Mar. 15, 2015
Share Based Compensation Arrangement By Share Based Payment Award [Line Items]
Annual employee compensation grant, options	3,215,000	0
Restricted stock units (RSUs)
Share Based Compensation Arrangement By Share Based Payment Award [Line Items]
Unrecognized compensation cost related to non-vested RSUs and restricted shares	10.2
Unrecognized compensation cost, weighted average period of recognition	2 years 7 months 6 days
Annual employee compensation grant, RSUs	1,110,000
Restricted stock units (RSUs) | Subsequent Event
Share Based Compensation Arrangement By Share Based Payment Award [Line Items]
Annual employee compensation grant, RSUs			500,000
Stock options
Share Based Compensation Arrangement By Share Based Payment Award [Line Items]
Unrecognized compensation cost, weighted average period of recognition	3 years 4 months 24 days
Stock options | Subsequent Event
Share Based Compensation Arrangement By Share Based Payment Award [Line Items]
Annual employee compensation grant, options			300,000

Recovered_Sheet2

Stock-based Compensation Plans and Awards - Employee Stock Purchase Plan - Additional Information (Details) (USD $)	1 Months Ended	12 Months Ended
In Thousands, except Share data, unless otherwise specified	31-May-11	Dec. 31, 2014	Dec. 31, 2013	Dec. 31, 2012
		period
Share Based Compensation Arrangement By Share Based Payment Award [Line Items]
Stock-based compensation expense		21,815	$27,384	$31,368
Employee Stock Purchase Plan
Share Based Compensation Arrangement By Share Based Payment Award [Line Items]
Share-based compensation arrangement by share-based payment award, discount from market price, lower of purchase and offer date	15.00%
Participants maximum payroll deductions percentage	15.00%
Duration of each offering period		24 months
Number of purchase periods in each offering period		4
Duration of each purchase period		6 months
Maximum number of common stock shares may be purchased by each participant		750
Duration of each interval in each purchase period within an offering		6 months
Fair value assumptions, expected life		24 months
Fair value assumptions, expected volatility, minimum		58.00%
Fair value assumptions, expected volatility, maximum		60.00%
Stock-based compensation expense			$1,800	$1,900
Number of common stock shares remaining authorized for issuance		1,800,000

Recovered_Sheet3

Stock-based Compensation Plans and Awards - Stock-based Compensation Expense (Details) (USD $)	12 Months Ended
In Thousands, unless otherwise specified	Dec. 31, 2014	Dec. 31, 2013	Dec. 31, 2012
Employee Service Share Based Compensation Allocation Of Recognized Period Costs [Line Items]
Stock-based compensation included in net loss	$21,815	$27,384	$31,368
Income tax benefit related to stock-based compensation included in net loss	-706	-782	-758
Total stock-based compensation included in net loss, net of tax	21,109	26,602	30,610
Service Costs
Employee Service Share Based Compensation Allocation Of Recognized Period Costs [Line Items]
Stock-based compensation included in net loss	1,422	2,420	2,424
Sales and Marketing
Employee Service Share Based Compensation Allocation Of Recognized Period Costs [Line Items]
Stock-based compensation included in net loss	683	3,823	5,114
Product Development
Employee Service Share Based Compensation Allocation Of Recognized Period Costs [Line Items]
Stock-based compensation included in net loss	4,745	3,835	4,942
General and Administrative
Employee Service Share Based Compensation Allocation Of Recognized Period Costs [Line Items]
Stock-based compensation included in net loss	12,016	12,525	14,709
Discontinued Operations
Employee Service Share Based Compensation Allocation Of Recognized Period Costs [Line Items]
Stock-based compensation included in net loss	$2,949	$4,781	$4,179

Recovered_Sheet4

Stock-based Compensation Plans and Awards - Stock-based Compensation Expense - Additional Information (Details) (USD $)	12 Months Ended			0 Months Ended	3 Months Ended
	Dec. 31, 2014	Dec. 31, 2013	Dec. 31, 2012	Aug. 01, 2014	Dec. 31, 2014
					Emp
Employee Service Share Based Compensation Allocation Of Recognized Period Costs [Line Items]
Stock-based compensation included in net loss	$21,815,000	$27,384,000	$31,368,000
Warrants
Employee Service Share Based Compensation Allocation Of Recognized Period Costs [Line Items]
Stock-based compensation included in net loss			1,100,000
Common Stock
Employee Service Share Based Compensation Allocation Of Recognized Period Costs [Line Items]
Reverse stock split of common stock and treasury stock	0.2			0.2
Stock options
Employee Service Share Based Compensation Allocation Of Recognized Period Costs [Line Items]
Capitalized stock-based compensation expense	1,000,000	2,000,000	1,700,000
Restricted stock units (RSUs)
Employee Service Share Based Compensation Allocation Of Recognized Period Costs [Line Items]
Number of employees affected by modified equity					3
Accelerated compensation cost					$3,500,000

Stockholders_Equity_Additional

Stockholders' Equity - Additional Information (Details) (USD $)	12 Months Ended	0 Months Ended
In Millions, except Share data, unless otherwise specified	Dec. 31, 2014	Aug. 01, 2014	Feb. 08, 2012
Stockholders Equity Note [Line Items]
Authorized amount to repurchase			$50
Stock repurchase remaining authorized amount	$19.20
Repurchases unsettled, Shares	0
Equity instrument voting rights per share	1
Common Stock
Stockholders Equity Note [Line Items]
Stockholders equity, reverse stock split description	1-for-5 reverse stock split with respect to all of our outstanding and treasury shares of common stock	1-for-5 reverse stock split with respect to all of our outstanding shares of common stock
Reverse stock split of common stock and treasury stock	0.2	0.2

Fair_Value_of_Financial_Instru2

Fair Value of Financial Instruments - Fair Value, Financial Assets, Recurring (Details) (USD $)	Dec. 31, 2014		Dec. 31, 2013
In Thousands, unless otherwise specified
Fair Value Assets And Liabilities Measured On Recurring And Nonrecurring Basis [Line Items]
Note receivables, Fair Value	$4,900
Fair Value, Measurements, Recurring
Fair Value Assets And Liabilities Measured On Recurring And Nonrecurring Basis [Line Items]
Note receivables, Fair Value	4,946
Total assets at fair value	9,946		4,936
Marketable securities			902
Debt			96,250
Liabilities, Fair Value Disclosure			96,250
Fair Value, Measurements, Recurring | Fair Value, Inputs, Level 1
Fair Value Assets And Liabilities Measured On Recurring And Nonrecurring Basis [Line Items]
Total assets at fair value	5,000		4,936
Marketable securities			902
Fair Value, Measurements, Recurring | Fair Value, Inputs, Level 2
Fair Value Assets And Liabilities Measured On Recurring And Nonrecurring Basis [Line Items]
Debt			96,250
Liabilities, Fair Value Disclosure			96,250
Fair Value, Measurements, Recurring | Fair Value, Inputs, Level 3
Fair Value Assets And Liabilities Measured On Recurring And Nonrecurring Basis [Line Items]
Note receivables, Fair Value	4,946
Total assets at fair value	4,946
Fair Value, Measurements, Recurring | Money Market Funds
Fair Value Assets And Liabilities Measured On Recurring And Nonrecurring Basis [Line Items]
Cash equivalents	5,000	[1]	4,034	[1]
Fair Value, Measurements, Recurring | Money Market Funds | Fair Value, Inputs, Level 1
Fair Value Assets And Liabilities Measured On Recurring And Nonrecurring Basis [Line Items]
Cash equivalents	$5,000	[1]	$4,034	[1]
[1]	Comprises money market funds which are included in Cash and cash equivalents in the accompanying consolidated balance sheet.

Fair_Value_of_Financial_Instru3

Fair Value of Financial Instruments - Additional Information (Details) (USD $)	3 Months Ended		12 Months Ended
	Dec. 31, 2014	Sep. 30, 2014	Dec. 31, 2014
Fair Value Assets And Liabilities Measured On Recurring And Nonrecurring Basis [Line Items]
Goodwill impairment charge	$0	$232,300,000	$232,270,000
Content And Media
Fair Value Assets And Liabilities Measured On Recurring And Nonrecurring Basis [Line Items]
Fair value of goodwill		$0

Discontinued_Operation_Income_

Discontinued Operation - Income Statements Activities (Details) (USD $)	12 Months Ended
In Thousands, unless otherwise specified	Dec. 31, 2014	Dec. 31, 2013	Dec. 31, 2012
Discontinued Operations And Disposal Groups [Abstract]
Service revenue	$107,721	$185,187	$172,938
Operating expenses:
Service costs	92,588	143,607	126,714
Sales and marketing	5,632	10,170	7,553
Product development	8,203	12,002	9,518
General and administrative	14,819	20,263	8,943
Amortization of intangible assets	4,243	7,890	8,274
Total operating expenses	125,485	193,932	161,002
Operating income (loss)	-17,764	-8,745	11,936
Other income (expense), net	7,017	4,174	-64
Income (loss) before income taxes	-10,747	-4,571	11,872
Income tax benefit	-461	-1,385	-832
Net income (loss)	($11,208)	($5,956)	$11,040

Discontinued_Operations_Additi

Discontinued Operations - Additional Information (Details) (USD $)	12 Months Ended
In Millions, unless otherwise specified	Dec. 31, 2014	Dec. 31, 2013	Dec. 31, 2012
Discontinued Operations And Disposal Groups [Abstract]
Capital expenditures for discontinued operations	$2.70	$8.40	$7.90

Business_Acquisitions_Addition

Business Acquisitions - Additional Information (Details) (USD $)	0 Months Ended	12 Months Ended	0 Months Ended	1 Months Ended
	Aug. 08, 2014	Dec. 31, 2014	Jun. 20, 2013	Mar. 31, 2013	Dec. 31, 2013	Dec. 31, 2012
Business Acquisition [Line Items]
Goodwill		10,358,000			$347,382,000	$266,349,000
Saatchi Online, Inc.
Business Acquisition [Line Items]
Purchase consideration, cash	4,800,000
Purchase consideration, common stock, shares	1,049,959
Purchase consideration, common stock, value	10,300,000
Hold back to satisfy post-closing indemnification, value	1,700,000
Goodwill		10,358,000
Saatchi Online, Inc. | Customer Relationships
Business Acquisition [Line Items]
Weighted average useful life		3 years
Saatchi Online, Inc. | Developed Technology
Business Acquisition [Line Items]
Weighted average useful life		5 years
Saatchi Online, Inc. | License Agreement
Business Acquisition [Line Items]
Weighted average useful life		5 years
Saatchi Online, Inc. | Artist Relationships
Business Acquisition [Line Items]
Weighted average useful life		10 years
Society6
Business Acquisition [Line Items]
Purchase consideration, cash			76,100,000
Purchase consideration, common stock, shares			464,576
Purchase consideration, common stock, value			18,200,000
Hold back to satisfy post-closing indemnification, value			7,900,000
Goodwill					76,676,000
Total purchase consideration			94,300,000
Hold back to satisfy post-closing indemnification, shares			48,780
Society6 | Developed Technology
Business Acquisition [Line Items]
Weighted average useful life			4 years
Society6 | Artist Relationships
Business Acquisition [Line Items]
Weighted average useful life			3 years
Society6 | Non-compete agreements
Business Acquisition [Line Items]
Weighted average useful life			3 years
Society6 | Trade Names
Business Acquisition [Line Items]
Weighted average useful life			10 years
Creativebug
Business Acquisition [Line Items]
Hold back to satisfy post-closing indemnification, value				800,000
Goodwill					4,459,000
Total purchase consideration				8,000,000
Hold back to satisfy post-closing indemnification, value, paid in next nine months				$400,000

Business_Acquisitions_Schedule

Business Acquisitions - Schedule of Purchase Price Allocation (Details) (USD $)	Dec. 31, 2014	Dec. 31, 2013	Dec. 31, 2012
Business Acquisition [Line Items]
Goodwill	$10,358,000	$347,382,000	$266,349,000
Saatchi Online, Inc.
Business Acquisition [Line Items]
Goodwill	10,358,000
Other assets and liabilities assumed	-866,000
Total purchase consideration	15,052,000
Saatchi Online, Inc. | Technology
Business Acquisition [Line Items]
Intangibles	2,327,000
Saatchi Online, Inc. | Artist Relationships
Business Acquisition [Line Items]
Intangibles	1,852,000
Saatchi Online, Inc. | License Agreement
Business Acquisition [Line Items]
Intangibles	419,000
Saatchi Online, Inc. | Customer Relationships
Business Acquisition [Line Items]
Intangibles	962,000
Creativebug
Business Acquisition [Line Items]
Goodwill		4,459,000
Other assets and liabilities assumed		-723,000
Total purchase consideration		8,000,000
Creativebug | Media content
Business Acquisition [Line Items]
Intangibles		3,390,000
Creativebug | Non-compete agreements
Business Acquisition [Line Items]
Intangibles		699,000
Creativebug | Trade Names
Business Acquisition [Line Items]
Intangibles		132,000
Creativebug | Customer Relationships
Business Acquisition [Line Items]
Intangibles		43,000
Society6
Business Acquisition [Line Items]
Goodwill		76,676,000
Other assets and liabilities assumed		1,581,000
Total purchase consideration		94,322,000
Society6 | Technology
Business Acquisition [Line Items]
Intangibles		2,587,000
Society6 | Artist Relationships
Business Acquisition [Line Items]
Intangibles		9,867,000
Society6 | Non-compete agreements
Business Acquisition [Line Items]
Intangibles		192,000
Society6 | Trade Names
Business Acquisition [Line Items]
Intangibles		3,419,000
Society6 and Creativebug
Business Acquisition [Line Items]
Goodwill		81,135,000
Other assets and liabilities assumed		858,000
Total purchase consideration		102,322,000
Society6 and Creativebug | Media content
Business Acquisition [Line Items]
Intangibles		3,390,000
Society6 and Creativebug | Technology
Business Acquisition [Line Items]
Intangibles		2,587,000
Society6 and Creativebug | Artist Relationships
Business Acquisition [Line Items]
Intangibles		9,867,000
Society6 and Creativebug | Non-compete agreements
Business Acquisition [Line Items]
Intangibles		891,000
Society6 and Creativebug | Trade Names
Business Acquisition [Line Items]
Intangibles		3,551,000
Society6 and Creativebug | Customer Relationships
Business Acquisition [Line Items]
Intangibles		$43,000

Business_Acquisitions_Suppleme

Business Acquisitions - Supplemental Pro Forma Financial Information (Details) (USD $)	12 Months Ended
In Thousands, unless otherwise specified	Dec. 31, 2014	Dec. 31, 2013
Business Combinations [Abstract]
Revenue	$174,691	$222,790
Net loss	($272,988)	($24,484)

Business_Segments_Additional_I

Business Segments - Additional Information (Details)	12 Months Ended
	Dec. 31, 2014
	Segment
Segment Reporting [Abstract]
Number of operating segments	1

Business_Segments_Details

Business Segments (Details) (USD $)	12 Months Ended
In Thousands, unless otherwise specified	Dec. 31, 2014	Dec. 31, 2013	Dec. 31, 2012
Entity Wide Information Revenue From External Customer [Line Items]
Total revenue	$172,429	$209,411	$207,640
Content And Media
Entity Wide Information Revenue From External Customer [Line Items]
Total revenue	137,038	195,080	207,640
Marketplaces
Entity Wide Information Revenue From External Customer [Line Items]
Total revenue	$35,391	$14,331

Business_Segments_Summary_of_R

Business Segments - Summary of Revenue by Geographic Region (Details) (USD $)	12 Months Ended
In Thousands, unless otherwise specified	Dec. 31, 2014	Dec. 31, 2013	Dec. 31, 2012
Revenues From External Customers And Long Lived Assets [Line Items]
Total revenue	$172,429	$209,411	$207,640
Domestic
Revenues From External Customers And Long Lived Assets [Line Items]
Total revenue	152,437	196,499	198,967
International
Revenues From External Customers And Long Lived Assets [Line Items]
Total revenue	$19,992	$12,912	$8,673

Concentrations_Concentrations_

Concentrations Concentrations - Additional Information (Details)	12 Months Ended
	Dec. 31, 2014
	PaymentProcessor
Credit Concentration Risk | Cash And Cash Equivalents And Marketable Securities
Concentration Risk [Line Items]
Number of internet payment processors used	2
Customer Concentration Risk | Revenue from advertising network partners
Concentration Risk [Line Items]
Number of advertising network partners	1
U.S. financial institutions | Credit Concentration Risk | Cash And Cash Equivalents And Marketable Securities
Concentration Risk [Line Items]
Number of financial institutions where deposits are held	6
Foreign Banks | Credit Concentration Risk | Cash And Cash Equivalents And Marketable Securities
Concentration Risk [Line Items]
Number of financial institutions where deposits are held	3

Concentrations_Concentrations_1

Concentrations Concentrations (Details) (Customer Concentration Risk, Google)	12 Months Ended
	Dec. 31, 2014	Dec. 31, 2013	Dec. 31, 2012
Revenue from advertising network partners
Concentration Risk [Line Items]
Concentration risk, percentage	50.00%	56.00%	60.00%
Accounts Receivable
Concentration Risk [Line Items]
Concentration risk, percentage	42.00%	27.00%

Net_Income_Loss_Per_Share_Comp

Net Income (Loss) Per Share - Computation Earnings Per Share, Basic and Diluted (Details) (USD $)	12 Months Ended
In Thousands, except Per Share data, unless otherwise specified	Dec. 31, 2014	Dec. 31, 2013	Dec. 31, 2012
Earnings Per Share [Abstract]
Net loss from continuing operations	($256,149)	($14,218)	($4,864)
Net income (loss) from discontinued operations	-11,208	-5,956	11,040
Net income (loss)	($267,357)	($20,174)	$6,176
Weighted average common shares outstanding	18,748	17,729	16,984
Weighted average unvested restricted stock awards	-3	-22	-74
Weighted average number of shares - basic and diluted	18,745	17,707	16,910
Earnings per share - basic and diluted
Net loss from continuing operations	($13.66)	($0.80)	($0.28)
Net income (loss) from discontinued operations	($0.60)	($0.34)	$0.65
Net income (loss)	($14.26)	($1.14)	$0.37

Net_Income_Loss_Per_Share_Addi

Net Income (Loss) Per Share - Additional Information (Details)	12 Months Ended
	Dec. 31, 2014	Dec. 31, 2013	Dec. 31, 2012
Earnings Per Share [Abstract]
Antidilutive common stock equivalent shares excluded from calculation of diluted net income (loss) per share (in shares)	200,000	200,000	0

Subsequent_Events_Additional_I

Subsequent Events - Additional Information (Details) (USD $)	12 Months Ended	1 Months Ended
In Thousands, unless otherwise specified	Dec. 31, 2014	Feb. 28, 2015
Subsequent Event [Line Items]
Cash received from disposal of business, net of cash disposed	$13,696
Subsequent Event | Pluck Social Media
Subsequent Event [Line Items]
Cash received from disposal of business, net of cash disposed		$3,800