Segment Reporting Disclosure [Text Block] | Segments The Company operates in two segments: subscription business and other business. The subscription business segment includes monthly subscriptions related to the Company’s medical plan which are marketed directly to consumers, while the other business segment includes all other business which is not directly marketed to consumers. The chief operating decision maker uses two measures to evaluate segment performance: revenue and gross profit. Additionally, other operating expenses, such as sales and marketing expenses, are allocated to each segment and evaluated when material. Interest and other expenses and income taxes are not allocated to the segments, nor included in the measure of segment profit or loss. The Company does not analyze discrete segment balance sheet information related to long-term assets. Revenue and gross profit of the Company’s segments were as follows (in thousands): Three Months Ended September 30, Nine Months Ended September 30, 2016 2015 2016 2015 Revenue: Subscription business $ 44,629 $ 34,420 $ 125,934 $ 96,684 Other business 3,730 3,445 10,956 10,078 48,359 37,865 136,890 106,762 Claims expenses: Subscription business 32,088 24,455 90,709 69,352 Other business 2,165 2,149 6,614 6,090 34,253 26,604 97,323 75,442 Other cost of revenue: Subscription business 4,344 3,691 12,084 10,220 Other business 1,262 979 3,413 3,141 5,606 4,670 15,497 13,361 Gross profit: Subscription business 8,197 6,274 23,141 17,112 Other business 303 317 929 847 8,500 6,591 24,070 17,959 Sales and marketing: Subscription business 3,829 4,112 11,140 11,240 Other business 63 16 156 72 3,892 4,128 11,296 11,312 Technology and development 2,339 3,005 6,790 8,683 General and administrative 3,811 4,067 11,028 11,760 Operating loss $ (1,542 ) $ (4,609 ) $ (5,044 ) $ (13,796 ) The following table presents the Company’s revenue by geographic region of the member (in thousands): Three Months Ended September 30, Nine Months Ended September 30, 2016 2015 2016 2015 United States $ 38,799 $ 30,009 $ 110,024 $ 83,607 Canada 9,560 7,856 26,866 23,155 Total revenue $ 48,359 $ 37,865 $ 136,890 $ 106,762 Substantially all of the Company’s long-lived assets were located in the United States as of September 30, 2016 and December 31, 2015. |