Telaria (TLRA) 10-Q 14 Aug 14 2014 Q2 Quarterly report Financial data

Document_and_Entity_Informatio

Document and Entity Information	6 Months Ended
	Jun. 30, 2014	Aug. 11, 2014
Document and Entity Information	'	'
Entity Registrant Name	'TREMOR VIDEO INC.	'
Entity Central Index Key	'0001375796	'
Document Type	'10-Q	'
Document Period End Date	30-Jun-14	'
Amendment Flag	'false	'
Current Fiscal Year End Date	'--12-31	'
Entity Current Reporting Status	'Yes	'
Entity Filer Category	'Non-accelerated Filer	'
Entity Common Stock, Shares Outstanding	'	50,830,514
Document Fiscal Year Focus	'2014	'
Document Fiscal Period Focus	'Q2	'

Consolidated_Balance_Sheets

Consolidated Balance Sheets (USD $)	Jun. 30, 2014	Dec. 31, 2013
In Thousands, unless otherwise specified
Current assets:	'	'
Cash and cash equivalents	$83,767	$92,691
Accounts receivable, net of allowance for doubtful accounts of $902 and $959 as of June 30, 2014 and December 31, 2013, respectively	49,070	41,458
Prepaid expenses	1,778	1,912
Total current assets	134,615	136,061
Long-term assets:	'	'
Restricted cash	600	600
Property and equipment, net of accumulated depreciation of $4,007 and $3,618 as of June 30, 2014 and December 31, 2013, respectively	4,349	3,388
Intangible assets, net of accumulated amortization of $17,731 and $15,313 as of June 30, 2014 and December 31, 2013, respectively	17,969	20,387
Goodwill	29,719	29,719
Deferred tax assets	189	189
Other assets	252	216
Total long-term assets	53,078	54,499
Total assets	187,693	190,560
Current liabilities:	'	'
Accounts payable and accrued expenses	39,246	32,312
Deferred rent and security deposits payable, short-term	10	14
Deferred revenue	379	271
Deferred tax liabilities, short-term	189	189
Total current liabilities	39,824	32,786
Deferred rent, long-term	745	742
Total liabilities	40,569	33,528
Commitments and contingencies	'	'
Stockholders' equity:	'	'
Common stock, $0.0001 par value: 250,000,000 shares authorized as of June 30, 2014 and December 31, 2013, respectively; 50,495,364 and 49,998,274 shares issued and outstanding as of June 30, 2014 and December 31, 2013, respectively	5	5
Additional paid-in capital	270,455	267,767
Accumulated other comprehensive income	200	195
Accumulated deficit	-123,536	-110,935
Total stockholders' equity	147,124	157,032
Total liabilities and stockholders' equity	$187,693	$190,560

Consolidated_Balance_Sheets_Pa

Consolidated Balance Sheets (Parenthetical) (USD $)	Jun. 30, 2014	Dec. 31, 2013
In Thousands, except Share data, unless otherwise specified
Accounts receivable, allowance for doubtful accounts	$902	$959
Property and equipment, accumulated depreciation	4,007	3,618
Intangible assets, accumulated amortization	$17,731	$15,313
Common stock, par value (in dollars per share)	$0.00	$0.00
Common stock, shares authorized	250,000,000	250,000,000
Common stock, shares issued	50,495,364	49,998,274
Common stock, shares outstanding	50,495,364	49,998,274

Consolidated_Statements_of_Ope

Consolidated Statements of Operations (USD $)	3 Months Ended		6 Months Ended
In Thousands, except Share data, unless otherwise specified	Jun. 30, 2014	Jun. 30, 2013	Jun. 30, 2014	Jun. 30, 2013
Consolidated Statements of Operations	'	'	'	'
Revenue	$43,701	$35,465	$78,570	$60,230
Cost of revenue	28,893	18,971	51,836	32,812
Gross profit	14,808	16,494	26,734	27,418
Operating expenses:	'	'	'	'
Technology and development	3,982	2,818	8,313	5,515
Sales and marketing	10,906	9,943	20,357	18,786
General and administrative	3,600	2,468	7,313	5,388
Depreciation and amortization	1,643	1,493	3,229	2,995
Total operating expenses	20,131	16,722	39,212	32,684
Loss from operations	-5,323	-228	-12,478	-5,266
Interest and other (expense) income, net:	'	'	'	'
Interest expense, net	'	-57	'	-113
Other (expense) income, net	-28	165	-23	170
Total interest and other (expense) income, net	-28	108	-23	57
Loss before income taxes	-5,351	-120	-12,501	-5,209
Income tax expense	21	153	100	223
Net loss	($5,372)	($273)	($12,601)	($5,432)
Net loss per share:	'	'	'	'
Basic and diluted (in dollars per share)	($0.11)	($0.04)	($0.25)	($0.70)
Weighted-average number of shares of common stock outstanding:	'	'	'	'
Basic and diluted (in shares)	50,403,168	7,760,494	50,350,749	7,744,943

Consolidated_Statements_of_Com

Consolidated Statements of Comprehensive Loss (USD $)	3 Months Ended		6 Months Ended
In Thousands, unless otherwise specified	Jun. 30, 2014	Jun. 30, 2013	Jun. 30, 2014	Jun. 30, 2013
Consolidated Statements of Comprehensive Loss	'	'	'	'
Net loss	($5,372)	($273)	($12,601)	($5,432)
Other comprehensive loss:	'	'	'	'
Foreign currency translation adjustments	52	-56	5	-150
Comprehensive loss	($5,320)	($329)	($12,596)	($5,582)

Consolidated_Statements_of_Cas

Consolidated Statements of Cash Flows (USD $)	6 Months Ended
In Thousands, unless otherwise specified	Jun. 30, 2014	Jun. 30, 2013
Cash flows from operating activities:	'	'
Net loss	($12,601)	($5,432)
Adjustments required to reconcile net loss to net cash (used in) provided by operating activities:	'	'
Depreciation of property and equipment	811	557
Amortization of intangible assets	2,418	2,438
Bad debt (recovery) expense	-5	30
Mark-to-market income	'	-177
Contingent stock grant to third party vendor	24	'
Stock-based compensation expense	2,106	1,501
Stock-based long-term incentive compensation	114	'
Net changes in operating assets and liabilities:	'	'
Increase in accounts receivable	-7,572	-3,232
Decrease (increase) in prepaid expenses and other long-term assets	98	-1,402
Increase in accounts payable and accrued expenses	6,741	6,029
(Decrease) increase in deferred rent and security deposits payable	-1	80
Increase (decrease) in deferred revenue	108	-21
Net cash (used in) provided by operating activities	-7,759	371
Cash flows from investing activities:	'	'
Purchase of property and equipment	-1,772	-1,404
Changes in restricted cash	'	621
Net cash used in investing activities	-1,772	-783
Cash flows from financing activities:	'	'
Proceeds from the exercise of stock options	582	173
Net cash provided by financing activities	582	173
Net decrease in cash and cash equivalents	-8,949	-239
Effect of exchange rate changes in cash and cash equivalents	25	-150
Cash and cash equivalents at beginning of period	92,691	32,533
Cash and cash equivalents at end of period	83,767	32,144
Supplemental disclosure of cash flow activities:	'	'
Cash paid for income taxes	'	224
Cash paid for interest expense	'	$113

Organization_and_Description_o

Organization and Description of Business	6 Months Ended
	Jun. 30, 2014
Organization and Description of Business	'
Organization and Description of Business	'
	1.       Organization and Description of Business
	Tremor Video, Inc. (the “Company”) was originally organized as Tremor Media, LLC in November 2005 and converted into a corporation named ‘‘Tremor Media, Inc.’’ under the laws of the State of Delaware in September 2006. The Company changed its name to Tremor Video, Inc. in June 2011. The Company is an advertising technology company elevating brand performance across all screens for the world’s leading brands and publishers.  The Company offers brand advertisers and publishers a complete programmatic solution to reach and engage consumers while providing new insights into what drives the success of brand advertising performance across multiple screens, including computers, smartphones, tablets and connected TVs.  Through its Tremor Video Network, the Company offers advertisers access to premium and often exclusive streaming video inventory and advanced real-time optimization capabilities at scale across multiple internet-connected devices in brand safe environments.  In addition, through its licensed analytics solution, the Company provides advanced video analytic capabilities for advertisers and publishers, to measure, verify and evaluate the performance of video ad campaigns across multiple channels, both within and outside of its Tremor Video Network.

Summary_of_Significant_Account

Summary of Significant Accounting Policies	6 Months Ended
	Jun. 30, 2014
Summary of Significant Accounting Policies	'
Summary of Significant Accounting Policies	'
	2.       Summary of Significant Accounting Policies
	Basis of Presentation
	The accompanying unaudited interim consolidated financial statements and footnotes have been prepared in accordance with generally accepted accounting principles in the United States of America (“U.S. GAAP”) and applicable rules and regulations of the U.S. Securities and Exchange Commissions (the “SEC”) regarding unaudited interim financial information.  In the opinion of management, the accompanying unaudited interim consolidated financial statements reflect all adjustments, consisting only of normal recurring adjustments, necessary for a fair presentation of the Company’s consolidated balance sheets, statements of operations, comprehensive loss and cash flows for the interim periods presented.  Operating results for the interim periods presented are not necessarily indicative of the results of operations to be expected for the full year or the results for any future periods due to seasonal and other factors.  Certain information and footnote disclosures normally included in the consolidated financial statements in accordance with U.S. GAAP have been omitted in accordance with the rules and regulations of the SEC.  Accordingly, these unaudited interim consolidated financial statements and footnotes should be read in conjunction with the consolidated financial statements and accompanying notes thereto included in the Company’s Form 10-K for the year ended December 31, 2013 filed with the SEC on March 28, 2014.
	Principles of Consolidation
	The unaudited interim consolidated financial statements include the accounts of the Company and its wholly-owned subsidiaries.  All significant inter-company balances and transactions have been eliminated in the accompanying unaudited interim consolidated financial statements.
	Concentrations of Credit Risk
	Financial instruments that subject the Company to significant concentrations of credit risk consist primarily of cash and cash equivalents and accounts receivable.  All of the Company’s cash and cash equivalents are held at financial institutions that management believes to be of high credit quality.  The Company’s cash and cash equivalents may exceed federally insured limits at times.  The Company has not experienced any losses on cash and cash equivalents to date.
	The Company determines collectability by performing ongoing credit evaluations and monitoring its customers’ accounts receivable balances. For new customers and their agents, which may be advertising agencies or other third parties, the Company performs a credit check with an independent credit agency and may check credit references to determine creditworthiness. The Company only recognizes revenue when collection is reasonably assured.
	During the three months ended June 30, 2014 and 2013 and six months ended June 30, 2014 and 2013, there were no advertisers that accounted for more than 10% of revenue.
	As of June 30, 2014 and December 31, 2013, there were no advertisers that accounted for more than 10% of outstanding accounts receivable.
	Recently Issued Accounting Pronouncements
	FASB Accounting Standards Update No. 2014-09 — Revenue from Contracts with Customers
	In May 2014, the Financial Accounting Standards Board (the “FASB”) issued an accounting standards update that provides a comprehensive model for recognizing revenue with customers.  This update clarifies and replaces all existing revenue recognition guidance within U.S. GAAP.  This update is effective for annual and interim periods beginning after December 15, 2016, with no early adoption permitted.  The Company is currently evaluating the adoption method to apply and the impact that the update will have on its consolidated financial statements and related disclosures.
	FASB Accounting Standards Update No. 2013-11 — Presentation of an Unrecognized Tax Benefit When a Net Operating Loss Carryforward, a Similar Tax Loss, or a Tax Credit Carryforward Exists
	In July 2013, the FASB issued new accounting guidance on the presentation of unrecognized tax benefits. This new guidance requires an entity to present an unrecognized tax benefit, or a portion of an unrecognized tax benefit, as a reduction to a deferred tax asset when a net operating loss carryforward, a similar tax loss or a tax credit carryforward exists, with limited exceptions. This new guidance is effective for annual and interim periods beginning after December 15, 2013.  The Company adopted this guidance in the first quarter of 2014.  The adoption of this new accounting guidance did not have a material impact on the Company’s consolidated financial statements and related disclosures.

Fair_Value_Measurements

Fair Value Measurements	6 Months Ended
	Jun. 30, 2014
Fair Value Measurements	'
Fair Value Measurements	'
	3.       Fair Value Measurements
	Fair value is defined as the exchange price that would be received for an asset or paid to transfer a liability (an exit price) in the principal or most advantageous market for the asset or liability in an orderly transaction between market participants on the measurement date.  The Company uses a three-tier fair value hierarchy to classify and disclose all assets and liabilities measured at fair value on a recurring basis, as well as assets and liabilities measured at fair value on a non-recurring basis, in periods subsequent to their initial measurement.  The hierarchy requires the Company to use observable inputs when available, and to minimize the use of unobservable inputs when determining fair value.  If a financial instrument uses inputs that fall in different levels of the hierarchy, the instrument will be categorized based upon the lowest level of input that is significant to the fair value calculation.  The three-tiers are defined as follows:
	·                  Level 1. Observable inputs based on unadjusted quoted prices in active markets for identical assets or liabilities;
	·                  Level 2. Inputs, other than quoted prices in active markets, that are observable either directly or indirectly; and
	·                  Level 3. Unobservable inputs for which there is little or no market data requiring the Company to develop its own assumptions.
	Assets and Liabilities Measured at Fair Value on a Recurring Basis
	The Company evaluates its financial assets and liabilities subject to fair value measurements on a recurring basis to determine the appropriate level to classify them for each reporting period.  This determination requires significant judgments to be made.  The following table summarizes the conclusions reached as of June 30, 2014 and December 31, 2013:
		June 30, 2014								December 31, 2013
		(unaudited)
		Level 1		Level 2		Level 3		Total		Level 1		Level 2		Level 3		Total
	Assets:
	Money market funds(1)	$	77,054	$	—	$	—	$	77,054	$	89,042	$	—	$	—	$	89,042
		$	77,054	$	—	$	—	$	77,054	$	89,042	$	—	$	—	$	89,042
	(1)     Money market funds are included within cash and cash equivalents in the Company’s consolidated balance sheets.  As short-term, highly liquid investments readily convertible to known amounts of cash, the Company’s money market funds have carrying values that approximates its fair value.  Amounts above do not include $6,713 and $3,649 of operating cash balances as of June 30, 2014 and December 31, 2013, respectively.

Property_and_Equipment_Net

Property and Equipment, Net	6 Months Ended
	Jun. 30, 2014
Property and Equipment, Net	'
Property and Equipment, Net	'
	4.       Property and Equipment, Net
		June 30,			December 31,
		2014			2013
		(unaudited)
	Cost:
	Computer hardware	$	4,784		$	3,908
	Leasehold improvements	1,490			1,422
	Furniture and fixtures	1,120			1,090
	Computer software	792			482
	Office equipment	170			104
		8,356			7,006
	Accumulated depreciation	(4,007		)	(3,618		)
	Total property and equipment, net of accumulated depreciation	$	4,349		$	3,388
	The depreciation expense related to property and equipment was $434 and $275 for the three months ended June 30, 2014 and 2013, respectively, and $811 and $557 for the six months ended June 30, 2014 and 2013, respectively.
	The Company recorded a reduction of $422 to the cost and accumulated depreciation of fully depreciated equipment and leasehold improvements no longer in use for the six months ended June 30, 2014.  There were no reduction recorded for the six months ended June 30, 2013.

Accounts_Payable_and_Accrued_E

Accounts Payable and Accrued Expenses	6 Months Ended
	Jun. 30, 2014
Accounts Payable and Accrued Expenses	'
Accounts Payable and Accrued Expenses	'
	5.       Accounts Payable and Accrued Expenses
	Accounts payable and accrued expenses consisted of:
		June 30,		December 31,
		2014		2013
		(unaudited)
	Trade accounts payable	$	30,885	$	24,121
	Accrued compensation, benefits and payroll taxes(1)	5,470		5,612
	Accrued cost of sales	1,421		1,267
	Other payables and accrued expenses	1,470		1,312
	Total accounts payable and accrued expenses	$	39,246	$	32,312
	(1)     At June 30, 2014 and December 31, 2013, accrued compensation, benefits and payroll taxes includes $1,728 and $1,614 of stock-based long-term incentive compensation expense, respectively, related to the Company’s long-term sales incentive compensation plan.  Payments earned under the long-term sales incentive compensation plan for the 2013 plan year of $1,522, net of $92 forfeitures were made in stock-based awards in August 2014.  The Company issued an aggregate total of 293,650 shares to employees under its 2013 Plan on account of such payments, net of 173,169 shares withheld to satisfy income tax withholding obligations.  Payments earned under the plan for the 2014 plan year will be made in stock-based awards to participants that remain employed with the Company through June 30, 2015, which will be paid in August 2015.

Changes_in_Accumulated_Other_C

Changes in Accumulated Other Comprehensive Income	6 Months Ended
	Jun. 30, 2014
Changes in Accumulated Other Comprehensive Income	'
Changes in Accumulated Other Comprehensive Income	'
	6.       Changes in Accumulated Other Comprehensive Income
	The following tables provide the components of accumulated other comprehensive income:
		Foreign
		Currency
		Translation
		Adjustment
	Beginning Balance at April 1, 2014	$	148
	Other comprehensive loss before reclassifications	52
	Amounts reclassified from accumulated other comprehensive income	—
	Ending Balance at June 30, 2014	$	200
		Foreign
		Currency
		Translation
		Adjustment
	Beginning Balance at April 1, 2013	$	251
	Other comprehensive loss before reclassifications	(56		)
	Amounts reclassified from accumulated other comprehensive income	—
	Ending Balance at June 30, 2013	$	195
		Foreign
		Currency
		Translation
		Adjustment
	Beginning Balance at January 1, 2014	$	195
	Other comprehensive loss before reclassifications	5
	Amounts reclassified from accumulated other comprehensive income	—
	Ending Balance at June 30, 2014	$	200
		Foreign
		Currency
		Translation
		Adjustment
	Beginning Balance at January 1, 2013	$	345
	Other comprehensive loss before reclassifications	(150		)
	Amounts reclassified from accumulated other comprehensive income	—
	Ending Balance at June 30, 2013	$	195

StockBased_Compensation

Stock-Based Compensation	6 Months Ended
	Jun. 30, 2014
Stock-Based Compensation	'
Stock-Based Compensation	'
	7.       Stock-Based Compensation
	The Company included stock-based compensation expense related to all of its stock-based awards in various operating expense categories for the three months ended June 30, 2014 and 2013 and for the six months ended June 30, 2014 and 2013 as follows:
		Three Months Ended					Six Months Ended
		June 30,					June 30,
		2014			2013		2014		2013
	Technology and development	$	220		$	134	$	414	$	249
	Sales and marketing	362			287		721		566
	General and administrative	557			341		971		686
	Total stock-based compensation expense	$	1,139		$	762	$	2,106	$	1,501
	Stock-Based Incentive Plans
	On June 26, 2013, the Company adopted the 2013 Equity Incentive Plan (the “2013 Plan”).  The Company has stock option awards outstanding under five stock-based incentive plans as of June 30, 2014 and December 31, 2013, including, in each case, two plans that were assumed as part of the acquisition of ScanScout, Inc.  The Company has restricted stock unit awards outstanding under its 2013 Plan.
	Stock Option Awards Outstanding
	The following table presents a summary of the Company’s stock option award activity under all plans and related information for the six months ended June 30, 2014:
				Weighted
		Number of		Average
		Shares		Exercise Price
		Outstanding		Per Share
	Stock option awards outstanding as of December 31, 2013	7,302,761		$	3.96
	Stock option awards granted	612,518		$	4.36
	Stock option awards forfeited	(372,778	)	$	5.43
	Stock option awards exercised	(497,090	)	$	1.16
	Stock option awards outstanding as of June 30, 2014	7,045,411		$	4.12
	Stock option awards vested and exercisable as of June 30, 2014	4,536,091		$	3.38
	Stock option awards are generally granted at the fair market value of the Company’s common stock on the date of grant, generally vest over periods up to four years, have a one year cliff with monthly vesting thereafter, and have terms not to exceed 10 years.  The weighted-average grant date fair value of stock option awards granted during the six months ended June 30, 2014 was $2.07 per share.  The total intrinsic value of stock option awards exercised during the six months ended June 30, 2014 and 2013 was $1,868 and $354, respectively.  Cash proceeds received from stock option awards exercised for the six months ended June 30, 2014 and 2013 was $582 and $173, respectively.
	There was $6,288 of total unrecognized compensation cost related to non-vested stock option awards granted under the Company’s equity incentive plans as of June 30, 2014.  This cost is expected to be recognized over a weighted-average period of 2.78 years.
	Non-vested Restricted Stock Units (RSU)
	The following table presents a summary of the Company’s non-vested restricted stock unit award activity under all plans and related information for the six months ended June 30, 2014:
				Weighted-Average
		Restricted		Grant Date
		Stock Unit		Fair Value
		Awards		Per Share
	Non-vested restricted stock unit awards outstanding as of December 31, 2013	70,119		$	9.63
	Restricted stock unit awards granted	843,034		$	4.37
	Restricted stock unit awards forfeited	(101,715	)	$	5.72
	Restricted stock unit awards vested	(40,000	)(1)	$	10
	Non-vested restricted stock unit awards outstanding as of June 30, 2014	771,438		$	4.38
	(1)     The Company issued 40,000 shares of common stock underlying these vested restricted stock units in August 2014.
	As of June 30, 2014, there was $3,134 of total unrecognized compensation cost related to non-vested restricted stock unit awards.  This cost is expected to be recognized over a weighted-average period of 3.18 years.
	Employee Stock Purchase Plan
	On April 22, 2014, the Company’s board of directors adopted the 2014 Employee Stock Purchase Plan (the “2014 ESPP”), which was approved by the Company’s stockholders at the 2014 annual meeting of stockholders on June 16, 2014.  The 2014 ESPP allows eligible participants to purchase shares of the Company’s common stock generally at six-month intervals, or offering periods, at a price equal to 85% of the lower of (i) the fair market value at the beginning of the offering period or (ii) the fair market value at the end of the offering period, or the purchase date.
	Employees purchase shares through payroll deductions, which may not exceed 15% of their total base salary.  The 2014 ESPP imposes certain limitations upon an employee’s right to purchase shares, including the following: (1) no employee may purchase more than 5,000 shares of common stock on any one purchase date and (2) no employee may purchase shares with a fair market value in excess of $25 in any calendar year.
	No more than 2,000,000 shares of the Company’s common stock are reserved for future issuance under the 2014 ESPP.  The Company expects to begin its first offering period during the third quarter of 2014.

Net_Loss_Per_Share

Net Loss Per Share	6 Months Ended
	Jun. 30, 2014
Net Loss Per Share	'
Net Loss Per Share	'
	8.       Net Loss Per Share
	Basic net loss per share is computed by dividing net loss by the weighted-average number of shares of common stock outstanding for the period.
	Diluted net loss per share is computed by dividing net loss by the weighted-average number of shares of common stock outstanding for the period, adjusted to reflect potentially dilutive securities using the treasury stock method for warrants to purchase preferred stock, warrants to purchase common stock, preferred stock, stock option awards and restricted stock unit awards.  Due to the Company’s net loss, (i) warrants to purchase preferred stock, (ii) warrants to purchase common stock, (iii) preferred stock, (iv) stock option awards and (v) restricted stock unit awards were not included in the computation of diluted net loss per share, as the effects would be anti-dilutive.  Accordingly, basic and diluted net loss per share is equal for the following periods presented:
		Three Months Ended						Six Months Ended
		June 30,						June 30,
		2014			2013			2014			2013
	Numerator:
	Net loss	$	(5,372	)	$	(273	)	$	(12,601	)	$	(5,432	)
	Denominator:
	Weighted-average number of shares of common stock outstanding for basic and diluted net loss per share(1)	50,403,168			7,760,494			50,350,749			7,744,943
	Basic and diluted net loss per share	$	(0.11	)	$	(0.04	)	(0.25		)	$	(0.70	)
	(1)       On July 2, 2013, the Company closed its initial public offering (“IPO”) of common stock in which the Company issued and sold 7,500,000 shares of common stock.  Upon closing of the IPO, all of the Company’s outstanding preferred stock automatically converted into shares of common stock.
	The following securities were outstanding during the periods presented below and have been excluded from the calculation of diluted net loss per share because the effect is anti-dilutive:
		Three Months Ended				Six Months Ended
		June 30,				June 30,
		2014		2013		2014		2013
	Warrants to purchase preferred stock(1)	—		140,933		—		140,933
	Warrants to purchase common stock(1)	39,824		—		39,824		—
	Preferred stock(1)	—		32,563,192		—		32,563,192
	Stock option awards	7,045,411		7,111,705		7,045,411		7,111,705
	Restricted stock unit awards	771,438		50,000		771,438		50,000
	Total anti-dilutive securities	7,856,673		39,865,830		7,856,673		39,865,830
	(1)       On July 2, 2013, upon closing of the IPO, all of the Company’s outstanding preferred stock automatically converted into shares of common stock.  In addition, the outstanding warrants to purchase preferred stock automatically converted into warrants to purchase common stock.

Employee_Benefit_Plan

Employee Benefit Plan	6 Months Ended
	Jun. 30, 2014
Employee Benefit Plan	'
Employee Benefit Plan	'
	9.       Employee Benefit Plan
	The Company maintains a defined contribution retirement plan available to all eligible U.S. employees pursuant to Section 401(k) of the U.S. Internal Revenue Code (the “401(k) Plan”).  Pursuant to the Company’s 401(k) Plan, participating U.S. employees may defer a portion of their pre-tax earnings, subject to annual IRS contribution limits. The Company began a discretionary contribution matching of employee’s contributions in February 2014. The Company will match 50% of each participating employee’s contributions up to a maximum contribution of 6% of each employee’s eligible earnings with an annual maximum contribution match of $9 per employee per year for participants under 50 years of age and up to an annual maximum contribution match of $12 per employee per year for participants over 50 years of age.
	Employees vest in such employer matching contributions over a three-year graded vesting period.  Total employer matching contributions to the Company’s 401(k) Plan for the three and six months ended June 30, 2014 were $78 and $207, respectively.

Segment_and_Geographic_Informa

Segment and Geographic Information	6 Months Ended
	Jun. 30, 2014
Segment and Geographic Information	'
Segment and Geographic Information	'
	10. Segment and Geographic Information
	Operating segments are defined as components of an enterprise about which separate financial information is available that is evaluated regularly by the chief operating decision maker, in deciding how to allocate resources and assess performance.  The Company’s chief operating decision maker is its Chief Executive Officer (“CEO”).  The CEO reviews financial information presented on a consolidated basis for purposes of allocating resources and evaluating financial performance.  As such, the Company has concluded that its operations constitute one operating and reportable segment.
	Substantially all assets were held in the United States as of June 30, 2014 and December 31, 2013 and substantially all revenue was generated through sales personnel in the United States for the three and six months ended June 30, 2014 and 2013.

Summary_of_Significant_Account1

Summary of Significant Accounting Policies (Policies)	6 Months Ended
	Jun. 30, 2014
Summary of Significant Accounting Policies	'
Basis of Presentation	'
	Basis of Presentation
	The accompanying unaudited interim consolidated financial statements and footnotes have been prepared in accordance with generally accepted accounting principles in the United States of America (“U.S. GAAP”) and applicable rules and regulations of the U.S. Securities and Exchange Commissions (the “SEC”) regarding unaudited interim financial information.  In the opinion of management, the accompanying unaudited interim consolidated financial statements reflect all adjustments, consisting only of normal recurring adjustments, necessary for a fair presentation of the Company’s consolidated balance sheets, statements of operations, comprehensive loss and cash flows for the interim periods presented.  Operating results for the interim periods presented are not necessarily indicative of the results of operations to be expected for the full year or the results for any future periods due to seasonal and other factors.  Certain information and footnote disclosures normally included in the consolidated financial statements in accordance with U.S. GAAP have been omitted in accordance with the rules and regulations of the SEC.  Accordingly, these unaudited interim consolidated financial statements and footnotes should be read in conjunction with the consolidated financial statements and accompanying notes thereto included in the Company’s Form 10-K for the year ended December 31, 2013 filed with the SEC on March 28, 2014.
Principles of Consolidation	'
	Principles of Consolidation
	The unaudited interim consolidated financial statements include the accounts of the Company and its wholly-owned subsidiaries.  All significant inter-company balances and transactions have been eliminated in the accompanying unaudited interim consolidated financial statements.
Concentrations of Credit Risk	'
	Concentrations of Credit Risk
	Financial instruments that subject the Company to significant concentrations of credit risk consist primarily of cash and cash equivalents and accounts receivable.  All of the Company’s cash and cash equivalents are held at financial institutions that management believes to be of high credit quality.  The Company’s cash and cash equivalents may exceed federally insured limits at times.  The Company has not experienced any losses on cash and cash equivalents to date.
	The Company determines collectability by performing ongoing credit evaluations and monitoring its customers’ accounts receivable balances. For new customers and their agents, which may be advertising agencies or other third parties, the Company performs a credit check with an independent credit agency and may check credit references to determine creditworthiness. The Company only recognizes revenue when collection is reasonably assured.
	During the three months ended June 30, 2014 and 2013 and six months ended June 30, 2014 and 2013, there were no advertisers that accounted for more than 10% of revenue.
	As of June 30, 2014 and December 31, 2013, there were no advertisers that accounted for more than 10% of outstanding accounts receivable.
Recently Issued Accounting Pronouncements	'
	Recently Issued Accounting Pronouncements
	FASB Accounting Standards Update No. 2014-09 — Revenue from Contracts with Customers
	In May 2014, the Financial Accounting Standards Board (the “FASB”) issued an accounting standards update that provides a comprehensive model for recognizing revenue with customers.  This update clarifies and replaces all existing revenue recognition guidance within U.S. GAAP.  This update is effective for annual and interim periods beginning after December 15, 2016, with no early adoption permitted.  The Company is currently evaluating the adoption method to apply and the impact that the update will have on its consolidated financial statements and related disclosures.
	FASB Accounting Standards Update No. 2013-11 — Presentation of an Unrecognized Tax Benefit When a Net Operating Loss Carryforward, a Similar Tax Loss, or a Tax Credit Carryforward Exists
	In July 2013, the FASB issued new accounting guidance on the presentation of unrecognized tax benefits. This new guidance requires an entity to present an unrecognized tax benefit, or a portion of an unrecognized tax benefit, as a reduction to a deferred tax asset when a net operating loss carryforward, a similar tax loss or a tax credit carryforward exists, with limited exceptions. This new guidance is effective for annual and interim periods beginning after December 15, 2013.  The Company adopted this guidance in the first quarter of 2014.  The adoption of this new accounting guidance did not have a material impact on the Company’s consolidated financial statements and related disclosures.

Fair_Value_Measurements_Tables

Fair Value Measurements (Tables)	6 Months Ended
	Jun. 30, 2014
Fair Value Measurements	'
Schedule of the assets and liabilities measured at fair value on a recurring basis	'
		June 30, 2014								December 31, 2013
		(unaudited)
		Level 1		Level 2		Level 3		Total		Level 1		Level 2		Level 3		Total
	Assets:
	Money market funds(1)	$	77,054	$	—	$	—	$	77,054	$	89,042	$	—	$	—	$	89,042
		$	77,054	$	—	$	—	$	77,054	$	89,042	$	—	$	—	$	89,042
	(1)     Money market funds are included within cash and cash equivalents in the Company’s consolidated balance sheets.  As short-term, highly liquid investments readily convertible to known amounts of cash, the Company’s money market funds have carrying values that approximates its fair value.  Amounts above do not include $6,713 and $3,649 of operating cash balances as of June 30, 2014 and December 31, 2013, respectively.

Property_and_Equipment_Net_Tab

Property and Equipment, Net (Tables)	6 Months Ended
	Jun. 30, 2014
Property and Equipment, Net	'
Schedule of property and equipment	'
		June 30,			December 31,
		2014			2013
		(unaudited)
	Cost:
	Computer hardware	$	4,784		$	3,908
	Leasehold improvements	1,490			1,422
	Furniture and fixtures	1,120			1,090
	Computer software	792			482
	Office equipment	170			104
		8,356			7,006
	Accumulated depreciation	(4,007		)	(3,618		)
	Total property and equipment, net of accumulated depreciation	$	4,349		$	3,388

Accounts_Payable_and_Accrued_E1

Accounts Payable and Accrued Expenses (Tables)	6 Months Ended
	Jun. 30, 2014
Accounts Payable and Accrued Expenses	'
Schedule of accounts payable and accrued expenses	'
		June 30,		December 31,
		2014		2013
		(unaudited)
	Trade accounts payable	$	30,885	$	24,121
	Accrued compensation, benefits and payroll taxes(1)	5,470		5,612
	Accrued cost of sales	1,421		1,267
	Other payables and accrued expenses	1,470		1,312
	Total accounts payable and accrued expenses	$	39,246	$	32,312
	(1)     At June 30, 2014 and December 31, 2013, accrued compensation, benefits and payroll taxes includes $1,728 and $1,614 of stock-based long-term incentive compensation expense, respectively, related to the Company’s long-term sales incentive compensation plan.  Payments earned under the long-term sales incentive compensation plan for the 2013 plan year of $1,522, net of $92 forfeitures were made in stock-based awards in August 2014.  The Company issued an aggregate total of 293,650 shares to employees under its 2013 Plan on account of such payments, net of 173,169 shares withheld to satisfy income tax withholding obligations.  Payments earned under the plan for the 2014 plan year will be made in stock-based awards to participants that remain employed with the Company through June 30, 2015, which will be paid in August 2015.

Changes_in_Accumulated_Other_C1

Changes in Accumulated Other Comprehensive Income (Tables)	6 Months Ended
	Jun. 30, 2014
Changes in Accumulated Other Comprehensive Income	'
Schedule of components of accumulated other comprehensive income	'
		Foreign
		Currency
		Translation
		Adjustment
	Beginning Balance at April 1, 2014	$	148
	Other comprehensive loss before reclassifications	52
	Amounts reclassified from accumulated other comprehensive income	—
	Ending Balance at June 30, 2014	$	200
		Foreign
		Currency
		Translation
		Adjustment
	Beginning Balance at April 1, 2013	$	251
	Other comprehensive loss before reclassifications	(56		)
	Amounts reclassified from accumulated other comprehensive income	—
	Ending Balance at June 30, 2013	$	195
		Foreign
		Currency
		Translation
		Adjustment
	Beginning Balance at January 1, 2014	$	195
	Other comprehensive loss before reclassifications	5
	Amounts reclassified from accumulated other comprehensive income	—
	Ending Balance at June 30, 2014	$	200
		Foreign
		Currency
		Translation
		Adjustment
	Beginning Balance at January 1, 2013	$	345
	Other comprehensive loss before reclassifications	(150		)
	Amounts reclassified from accumulated other comprehensive income	—
	Ending Balance at June 30, 2013	$	195

StockBased_Compensation_Tables

Stock-Based Compensation (Tables)	6 Months Ended
	Jun. 30, 2014
Stock-Based Compensation	'
Schedule of the stock-based compensation expense	'
		Three Months Ended					Six Months Ended
		June 30,					June 30,
		2014			2013		2014		2013
	Technology and development	$	220		$	134	$	414	$	249
	Sales and marketing	362			287		721		566
	General and administrative	557			341		971		686
	Total stock-based compensation expense	$	1,139		$	762	$	2,106	$	1,501
Summary of the Company's stock option award activity under all plans and related information	'
				Weighted
		Number of		Average
		Shares		Exercise Price
		Outstanding		Per Share
	Stock option awards outstanding as of December 31, 2013	7,302,761		$	3.96
	Stock option awards granted	612,518		$	4.36
	Stock option awards forfeited	(372,778	)	$	5.43
	Stock option awards exercised	(497,090	)	$	1.16
	Stock option awards outstanding as of June 30, 2014	7,045,411		$	4.12
	Stock option awards vested and exercisable as of June 30, 2014	4,536,091		$	3.38
Summary of the entity's non-vested restricted stock unit award activity	'
				Weighted-Average
		Restricted		Grant Date
		Stock Unit		Fair Value
		Awards		Per Share
	Non-vested restricted stock unit awards outstanding as of December 31, 2013	70,119		$	9.63
	Restricted stock unit awards granted	843,034		$	4.37
	Restricted stock unit awards forfeited	(101,715	)	$	5.72
	Restricted stock unit awards vested	(40,000	)(1)	$	10
	Non-vested restricted stock unit awards outstanding as of June 30, 2014	771,438		$	4.38
	(1)     The Company issued 40,000 shares of common stock underlying these vested restricted stock units in August 2014.

Net_Loss_Per_Share_Tables

Net Loss Per Share (Tables)	6 Months Ended
	Jun. 30, 2014
Net Loss Per Share	'
Schedule of basic and diluted net loss per share	'
		Three Months Ended						Six Months Ended
		June 30,						June 30,
		2014			2013			2014			2013
	Numerator:
	Net loss	$	(5,372	)	$	(273	)	$	(12,601	)	$	(5,432	)
	Denominator:
	Weighted-average number of shares of common stock outstanding for basic and diluted net loss per share(1)	50,403,168			7,760,494			50,350,749			7,744,943
	Basic and diluted net loss per share	$	(0.11	)	$	(0.04	)	(0.25		)	$	(0.70	)
	(1)       On July 2, 2013, the Company closed its initial public offering (“IPO”) of common stock in which the Company issued and sold 7,500,000 shares of common stock.  Upon closing of the IPO, all of the Company’s outstanding preferred stock automatically converted into shares of common stock.
Schedule of securities excluded from the calculation of diluted net loss per share	'
		Three Months Ended				Six Months Ended
		June 30,				June 30,
		2014		2013		2014		2013
	Warrants to purchase preferred stock(1)	—		140,933		—		140,933
	Warrants to purchase common stock(1)	39,824		—		39,824		—
	Preferred stock(1)	—		32,563,192		—		32,563,192
	Stock option awards	7,045,411		7,111,705		7,045,411		7,111,705
	Restricted stock unit awards	771,438		50,000		771,438		50,000
	Total anti-dilutive securities	7,856,673		39,865,830		7,856,673		39,865,830
	(1)       On July 2, 2013, upon closing of the IPO, all of the Company’s outstanding preferred stock automatically converted into shares of common stock.  In addition, the outstanding warrants to purchase preferred stock automatically converted into warrants to purchase common stock.

Fair_Value_Measurements_Detail

Fair Value Measurements (Details) (USD $)	Jun. 30, 2014	Dec. 31, 2013
In Thousands, unless otherwise specified
Fair Value Measurements	'	'
Money market funds	$77,054	$89,042
Operating cash	6,713	3,649
Level 1	'	'
Fair Value Measurements	'	'
Money market funds	77,054	89,042
Total	'	'
Fair Value Measurements	'	'
Money market funds	77,054	89,042
Recurring | Level 1	'	'
Fair Value Measurements	'	'
Money market funds	77,054	89,042
Recurring | Total	'	'
Fair Value Measurements	'	'
Money market funds	$77,054	$89,042

Property_and_Equipment_Net_Det

Property and Equipment, Net (Details) (USD $)	3 Months Ended		6 Months Ended
In Thousands, unless otherwise specified	Jun. 30, 2014	Jun. 30, 2013	Jun. 30, 2014	Jun. 30, 2013	Dec. 31, 2013
Property and Equipment, Net	'	'	'	'	'
Cost	$8,356	'	$8,356	'	$7,006
Accumulated depreciation	-4,007	'	-4,007	'	-3,618
Total property and equipment, net of accumulated depreciation	4,349	'	4,349	'	3,388
Depreciation of property and equipment	434	275	811	557	'
Reduction to cost and accumulated depreciation of fully depreciated equipment and leasehold improvements no longer in use	'	'	422	0	'
Computer hardware	'	'	'	'	'
Property and Equipment, Net	'	'	'	'	'
Cost	4,784	'	4,784	'	3,908
Leasehold improvements	'	'	'	'	'
Property and Equipment, Net	'	'	'	'	'
Cost	1,490	'	1,490	'	1,422
Furniture and fixtures	'	'	'	'	'
Property and Equipment, Net	'	'	'	'	'
Cost	1,120	'	1,120	'	1,090
Computer software	'	'	'	'	'
Property and Equipment, Net	'	'	'	'	'
Cost	792	'	792	'	482
Office equipment	'	'	'	'	'
Property and Equipment, Net	'	'	'	'	'
Cost	$170	'	$170	'	$104

Accounts_Payable_and_Accrued_E2

Accounts Payable and Accrued Expenses (Details) (USD $)	6 Months Ended	12 Months Ended
In Thousands, except Share data, unless otherwise specified	Jun. 30, 2014	Dec. 31, 2013
Accounts Payable and Accrued Expenses	'	'
Trade accounts payable	$30,885	$24,121
Accrued compensation, benefits and payroll taxes	5,470	5,612
Accrued cost of sales	1,421	1,267
Other payables and accrued expenses	1,470	1,312
Total accounts payable and accrued expenses	39,246	32,312
Stock-based long-term incentive compensation expense	114	1,614
Payments earned under the long-term incentive plan that were made in stock-based awards	1,522	'
Amount of forfeitures made under the plan	$92	'
Number of shares issued to employees under long-term incentive plan	293,650	'
Number of shares under long-term incentive plan forfeited	173,169	'

Changes_in_Accumulated_Other_C2

Changes in Accumulated Other Comprehensive Income (Details) (USD $)	Jun. 30, 2014	Dec. 31, 2013	Jun. 30, 2014	Jun. 30, 2013	Jun. 30, 2014	Jun. 30, 2013
In Thousands, unless otherwise specified			Foreign Currency Translation Adjustment	Foreign Currency Translation Adjustment	Foreign Currency Translation Adjustment	Foreign Currency Translation Adjustment
Changes in accumulated other comprehensive Income	'	'	'	'	'	'
Balance at the beginning of the period	$200	$195	$148	$251	$195	$345
Other comprehensive loss before reclassifications	'	'	52	-56	5	-150
Balance at the end of the period	$200	$195	$200	$195	$200	$195

StockBased_Compensation_Detail

Stock-Based Compensation (Details) (USD $)	3 Months Ended		6 Months Ended
In Thousands, unless otherwise specified	Jun. 30, 2014	Jun. 30, 2013	Jun. 30, 2014	Jun. 30, 2013
Stock-Based Compensation Expense	'	'	'	'
Stock-based compensation expense	$1,139	$762	$2,106	$1,501
Technology and development	'	'	'	'
Stock-Based Compensation Expense	'	'	'	'
Stock-based compensation expense	220	134	414	249
Sales and marketing	'	'	'	'
Stock-Based Compensation Expense	'	'	'	'
Stock-based compensation expense	362	287	721	566
General and administrative	'	'	'	'
Stock-Based Compensation Expense	'	'	'	'
Stock-based compensation expense	$557	$341	$971	$686

StockBased_Compensation_Detail1

Stock-Based Compensation (Details 2)	Jun. 30, 2014	Dec. 31, 2013
	item	item
Stock-Based Incentive Plans	'	'
Number of stock-based incentive plans	5	5
Number of stock-based incentive plans assumed as part of acquisition	2	2

StockBased_Compensation_Detail2

Stock-Based Compensation (Details 3) (USD $)	6 Months Ended
	Jun. 30, 2014
Number of shares outstanding	'
Stock option awards outstanding at the beginning of the period (in shares)	7,302,761
Stock option awards granted (in shares)	612,518
Stock option awards forfeited (in shares)	-372,778
Stock option awards exercised (in shares)	-497,090
Stock option awards outstanding at the end of the period (in shares)	7,045,411
Stock option awards vested and exercisable at the end of the period (in shares)	4,536,091
Weighted average exercise price	'
Stock option awards outstanding at the beginning of the period (in dollars per share)	$3.96
Stock option awards granted (in dollars per share)	$4.36
Stock option awards forfeited (in dollars per share)	$5.43
Stock option awards exercised (in dollars per share)	$1.16
Stock option awards outstanding at the end of the period (in dollars per share)	$4.12
Stock option awards vested and exercisable at the end of the period (in dollars per share)	$3.38

StockBased_Compensation_Detail3

Stock-Based Compensation (Details 4) (USD $)	6 Months Ended
In Thousands, except Per Share data, unless otherwise specified	Jun. 30, 2014	Jun. 30, 2013
Stock-Based Incentive Plans	'	'
Cliff period	'1 year	'
Weighted average grant date fair values of option awards granted (in dollars per share)	$2.07	'
Total intrinsic values of options exercised	$1,868	$354
Cash received from options exercised	582	173
Unrecognized compensation cost related to non-vested share based compensation arrangements	$6,288	'
Weighted-average period over which unrecognized compensation cost is expected to be recognized	'2 years 9 months 11 days	'
Maximum	'	'
Stock-Based Incentive Plans	'	'
Vesting period	'4 years	'
Expiration period	'10 years	'

StockBased_Compensation_Detail4

Stock-Based Compensation (Details 5) (USD $)	6 Months Ended	1 Months Ended	6 Months Ended
In Thousands, except Share data, unless otherwise specified	Jun. 30, 2014	Aug. 31, 2014	Jun. 30, 2014
		Subsequent event	RSU
		Common Stock
		Non-employee directors
Restricted Stock Unit Awards	'	'	'
Non-vested restricted stock unit awards outstanding at the beginning of the period (in shares)	'	'	70,119
Restricted stock unit awards granted (In shares)	'	'	843,034
Restricted stock unit awards forfeited (in shares)	'	'	-101,715
Restricted stock unit awards vested (in shares)	'	'	-40,000
Non-vested restricted stock unit awards outstanding at the end of the period (in shares)	'	'	771,438
Weighted Average Grant Date Fair Value Per Share	'	'	'
Non-vested restricted stock unit awards outstanding at the beginning of the period (in dollars per share)	'	'	$9.63
Restricted stock unit awards granted (in dollars per share)	'	'	$4.37
Restricted stock unit awards forfeited (in dollars per share)	'	'	$5.72
Restricted stock unit awards vested (in dollars per share)	'	'	$10
Non-vested restricted stock unit awards at the end of the period (in dollars per share)	'	'	$4.38
Issuance of common stock in conjunction with vesting of restricted stock units (in shares)	'	40,000	'
Unrecognized compensation cost	'	'	$3,134
Weighted-average period over which unrecognized compensation cost is expected to be recognized	'2 years 9 months 11 days	'	'3 years 2 months 5 days

StockBased_Compensation_Detail5

Stock-Based Compensation (Details 6) (2014 ESPP, USD $)	6 Months Ended
In Thousands, except Share data, unless otherwise specified	Jun. 30, 2014
Employee stock purchase plan	'
Length of purchase intervals under ESPP plan	'6 months
Percentage of purchase price per share	85.00%
Maximum payroll deductions allowed to purchase shares of common stock on purchase dates (as a percent)	15.00%
Maximum number of common stock permitted to be purchased by employees on any one purchase date under ESPP	5,000
Maximum amount of common stock permitted to be purchased by employees in any calendar year under ESPP	$25
Maximum	'
Employee stock purchase plan	'
Shares of common stock are reserved for future issuance	2,000,000

Net_Loss_Per_Share_Details

Net Loss Per Share (Details) (USD $)	0 Months Ended	3 Months Ended		6 Months Ended
In Thousands, except Share data, unless otherwise specified	Jul. 02, 2013	Jun. 30, 2014	Jun. 30, 2013	Jun. 30, 2014	Jun. 30, 2013
Numerator:	'	'	'	'	'
Net loss	'	($5,372)	($273)	($12,601)	($5,432)
Denominator:	'	'	'	'	'
Weighted-average number of shares of common stock outstanding for basic and diluted net loss per share	'	50,403,168	7,760,494	50,350,749	7,744,943
Basic and diluted net loss per share (in dollars per share)	'	($0.11)	($0.04)	($0.25)	($0.70)
Common stock sold and issued in IPO (in shares)	7,500,000	'	'	'	'
Securities excluded from the calculation of weighted average common shares outstanding	'	'	'	'	'
Anti-dilutive securities excluded in the computation of diluted earnings per share (in shares)	'	7,856,673	39,865,830	7,856,673	39,865,830
Warrants to purchase preferred stock	'	'	'	'	'
Securities excluded from the calculation of weighted average common shares outstanding	'	'	'	'	'
Anti-dilutive securities excluded in the computation of diluted earnings per share (in shares)	'	'	140,933	'	140,933
Warrants to purchase common stock	'	'	'	'	'
Securities excluded from the calculation of weighted average common shares outstanding	'	'	'	'	'
Anti-dilutive securities excluded in the computation of diluted earnings per share (in shares)	'	39,824	'	39,824	'
Preferred stock	'	'	'	'	'
Securities excluded from the calculation of weighted average common shares outstanding	'	'	'	'	'
Anti-dilutive securities excluded in the computation of diluted earnings per share (in shares)	'	'	32,563,192	'	32,563,192
Stock option awards	'	'	'	'	'
Securities excluded from the calculation of weighted average common shares outstanding	'	'	'	'	'
Anti-dilutive securities excluded in the computation of diluted earnings per share (in shares)	'	7,045,411	7,111,705	7,045,411	7,111,705
Restricted stock unit awards	'	'	'	'	'
Securities excluded from the calculation of weighted average common shares outstanding	'	'	'	'	'
Anti-dilutive securities excluded in the computation of diluted earnings per share (in shares)	'	771,438	50,000	771,438	50,000

Employee_Benefit_Plan_Details

Employee Benefit Plan (Details) (USD $)	3 Months Ended	5 Months Ended	6 Months Ended
	Jun. 30, 2014	Jun. 30, 2014	Jun. 30, 2014
Employee benefit plan	'	'	'
Entity's matching contribution as a percentage of each participating employee's contribution	'	50.00%	'
Vesting period	'	'3 years	'
Total employer matching contributions to the Plan	$78,000	'	$207,000
Maximum	'	'	'
Employee benefit plan	'	'	'
Employer matching contribution as a percentage of employee contribution	'	6.00%	'
Employer annual contribution per employee per year for participants under 50 years of age	'	9	'
Employer annual contribution per employee per year for participants over 50 years of age	'	12	'
Threshold age for participants under the plan	'	'50 years	'
Minimum	'	'	'
Employee benefit plan	'	'	'
Threshold age for participants under the plan	'	'50 years	'

Segment_and_Geographic_Informa1

Segment and Geographic Information (Details)	6 Months Ended
	Jun. 30, 2014
	item
Segment and Geographic Information	'
Number of operating segments	1
Number of reportable segments	1