Segment Reporting and Revenue | Segment Reporting and Revenue In its operation of our business, our management, including our chief operating decision maker ("CODM"), who is also our chief executive officer, evaluates the performance of our operating segments based on our statement of operations results, inclusive of net loss. We do not analyze discrete segment balance sheet information related to long-term assets, substantially all of which are located in the United States. We have six operating segments and four reportable segments, real estate services, properties, rentals, and mortgage. We generate revenue primarily from commissions and fees charged on each real estate services transaction closed by our lead agents or partner agents, from the sale of RedfinNow homes, from subscription-based product offerings for our rentals business, and from the origination, sales, and servicing of mortgages. Our key revenue components are brokerage revenue, partner revenue, properties revenue, rentals revenue, mortgage revenue, and other revenue. Information on each of the reportable and other segments and reconciliation to consolidated net loss is presented in the table below. We have assigned certain previously reported expenses to each segment to conform to the way we internally manage and monitor our business. We allocated indirect costs to each segment based on a reasonable allocation methodology, when such costs are significant to the performance measures of the segments. Three Months Ended June 30, 2022 Real estate services Properties Rentals Mortgage Other Corporate Overhead and Intercompany Eliminations Total Revenue $ 251,809 $ 262,606 $ 38,248 $ 53,098 $ 5,894 $ (4,740) $ 606,915 Cost of revenue 177,698 255,839 7,901 46,316 5,898 (4,740) 488,912 Gross profit 74,111 6,767 30,347 6,782 (4) — 118,003 Operating expenses Technology and development 27,696 4,684 14,871 1,904 1,189 1,162 51,506 Marketing 40,765 821 13,086 1,843 71 157 56,743 General and administrative 24,341 3,210 21,824 9,450 850 12,058 71,733 Restructuring and reorganization — — — — — 12,677 12,677 Total operating expenses 92,802 8,715 49,781 13,197 2,110 26,054 192,659 Loss from operations (18,691) (1,948) (19,434) (6,415) (2,114) (26,054) (74,656) Interest income, interest expense, income tax expense, and other expense, net (123) (1,245) 232 (35) 11 (2,330) (3,490) Net loss $ (18,814) $ (3,193) $ (19,202) $ (6,450) $ (2,103) $ (28,384) $ (78,146) Three Months Ended June 30, 2021 Real estate services Properties Rentals Mortgage Other Corporate Overhead and Intercompany Eliminations Total Revenue $ 252,199 $ 172,445 $ 42,548 $ 5,099 $ 3,422 $ (4,398) $ 471,315 Cost of revenue 164,125 167,420 7,570 6,832 3,630 (4,398) 345,179 Gross profit 88,074 5,025 34,978 (1,733) (208) — 126,136 Operating expenses Technology and development 20,010 3,080 13,568 2,536 479 1,815 41,488 Marketing 41,746 572 12,607 130 30 313 55,398 General and administrative 18,498 2,078 23,116 1,927 416 13,532 59,567 Total operating expenses 80,254 5,730 49,291 4,593 925 15,660 156,453 Income (loss) from operations 7,820 (705) (14,313) (6,326) (1,133) (15,660) (30,317) Interest income, interest expense, income tax expense, and other expense, net (3) (662) 212 1 1 2,890 2,439 Net income (loss) $ 7,817 $ (1,367) $ (14,101) $ (6,325) $ (1,132) $ (12,770) $ (27,878) Six Months Ended June 30, 2022 Real estate services Properties Rentals Mortgage Other Corporate Overhead and Intercompany Eliminations Total Revenue $ 429,295 $ 642,359 $ 76,292 $ 56,015 $ 10,263 $ (9,963) $ 1,204,261 Cost of revenue 331,482 614,704 15,094 51,834 10,570 (9,963) 1,013,721 Gross profit 97,813 27,655 61,198 4,181 (307) — 190,540 Operating expenses Technology and development 54,435 8,803 29,154 4,251 2,225 2,278 101,146 Marketing 71,608 1,974 24,128 1,871 125 379 100,085 General and administrative 47,333 6,035 46,015 10,974 1,562 18,780 130,699 Restructuring and reorganization — — — — — 18,386 18,386 Total operating expenses 173,376 16,812 99,297 17,096 3,912 39,823 350,316 (Loss) income from operations (75,563) 10,843 (38,099) (12,915) (4,219) (39,823) (159,776) Interest income, interest expense, income tax expense, and other expense, net (123) (2,869) 701 (35) 12 (6,862) (9,176) Net (loss) income $ (75,686) $ 7,974 $ (37,398) $ (12,950) $ (4,207) $ (46,685) $ (168,952) Six Months Ended June 30, 2021 Real estate services Properties Rentals Mortgage Other Corporate Overhead and Intercompany Eliminations Total Revenue $ 420,808 $ 265,171 $ 42,548 $ 10,810 $ 7,068 $ (6,771) $ 739,634 Cost of revenue 292,342 258,551 7,570 12,701 6,747 (6,771) 571,140 Gross profit 128,466 6,620 34,978 (1,891) 321 — 168,494 Operating expenses Technology and development 40,130 5,910 13,767 4,904 952 3,503 69,166 Marketing 52,928 779 12,611 264 63 555 67,200 General and administrative 42,429 4,507 23,149 3,352 933 22,587 96,957 Total operating expenses 135,487 11,196 49,527 8,520 1,948 26,645 233,323 Loss from operations (7,021) (4,576) (14,549) (10,411) (1,627) (26,645) (64,829) Interest income, interest expense, income tax expense, and other expense, net (31) (1,082) 212 2 1 2,065 1,167 Net loss $ (7,052) $ (5,658) $ (14,337) $ (10,409) $ (1,626) $ (24,580) $ (63,662) |