Revenue Recognition | 4. Revenue Recognition The Company’s patrons have the option to purchase movie tickets well in advance of a movie showtime or right before the movie showtime, or at any point in between those two timeframes depending on seat availability. The Company recognizes such admissions revenues when the showtime for a purchased movie ticket has passed. Concession revenues are recognized when sales are made at the registers. Other revenues primarily consist of screen advertising, promotional income and transactional fees. Screen advertising revenues are recognized over the period that the related advertising is delivered on-screen or in-theatre. The Company sells gift cards and discount ticket vouchers, the proceeds from which are recorded as current liabilities. Revenues for gift cards and discount ticket vouchers are recognized when they are redeemed for movie tickets or concession items. The Company offers a subscription program in the U.S. whereby patrons can pay a monthly fee to receive a monthly credit for use towards a future movie ticket purchase. The Company records the monthly subscription program fees as current liabilities and records admissions revenues when the showtime for a movie ticket purchased with a credit has passed. The Company also has loyalty programs in many of its locations that either have a prepaid annual membership fee or award points to customers as purchases are made. For those loyalty programs that have an annual membership fee, the Company recognizes the fee collected as other revenues over the term of the membership. For those loyalty programs that award points to customers based on their purchases, the Company records a portion of the original transaction proceeds as liabilities based on the number of reward points issued to customers and recognizes the deferred revenues when the customer redeems such points. Advances collected on long-term screen advertising, concession and other contracts are recorded as deferred revenues. In accordance with the terms of the agreements, the advances collected on such contracts are recognized during the period in which the Company satisfies the related performance obligations, which may differ from the period in which the advances are collected. These advances are recognized on either a straight-line basis over the term of the contracts or as the Company has met its performance obligations in accordance with the terms of the contracts. Accounts receivable as of June 30, 2019 included approximately $42,745 of receivables related to contracts with customers. The Company did not record any assets related to the costs to obtain or fulfill a contract with customers during the six months ended June 30, 2019. Disaggregation of Revenue The following table presents revenues for the three and six months ended June 30, 2019 and 2018, disaggregated based on major type of good or service and by reportable operating segment. Three Months Ended Six Months Ended June 30, 2019 June 30, 2019 U.S. International U.S. International Operating Operating Operating Operating Major Goods/Services Segment (1) Segment Consolidated Segment (1) Segment Consolidated Admissions revenues $ 406,923 $ 114,149 $ 521,072 $ 715,762 $ 200,850 $ 916,612 Concession revenues 274,926 70,356 345,282 474,312 122,294 596,606 Screen advertising and promotional revenues 22,302 19,101 41,403 42,882 33,139 76,021 Other revenues 38,775 11,224 49,999 64,786 18,454 83,240 Total revenues $ 742,926 $ 214,830 $ 957,756 $ 1,297,742 $ 374,737 $ 1,672,479 Three Months Ended Six Months Ended June 30, 2018 June 30, 2018 U.S. International U.S. International Operating Operating Operating Operating Major Goods/Services Segment (1) Segment Consolidated Segment (1) Segment Consolidated Admissions revenues $ 408,863 $ 100,007 $ 508,870 $ 758,215 $ 203,279 $ 961,494 Concession revenues 249,618 55,688 305,306 453,368 113,710 567,078 Screen advertising and promotional revenues 21,051 15,446 36,497 39,230 29,715 68,945 Other revenues 29,542 8,838 38,380 54,604 16,903 71,507 Total revenues $ 709,074 $ 179,979 $ 889,053 $ 1,305,417 $ 363,607 $ 1,669,024 (1) U.S. segment revenues include eliminations of intercompany transactions with the international operating segment. See Note 16 for additional information on intercompany eliminations. The following table presents revenues for the three and six months ended June 30, 2019 and 2018, disaggregated based on timing of revenue recognition. Three Months Ended Six Months Ended June 30, 2019 June 30, 2019 U.S. International U.S. International Operating Operating Operating Operating Segment (1) Segment Consolidated Segment (1) Segment Consolidated Goods and services transferred at a point in time $ 718,582 $ 192,422 $ 911,004 $ 1,250,765 $ 335,531 $ 1,586,296 Goods and services transferred over time 24,344 22,408 46,752 46,977 39,206 86,183 Total $ 742,926 $ 214,830 $ 957,756 $ 1,297,742 $ 374,737 $ 1,672,479 Three Months Ended Six Months Ended June 30, 2018 June 30, 2018 U.S. International U.S. International Operating Operating Operating Operating Segment (1) Segment Consolidated Segment (1) Segment Consolidated Goods and services transferred at a point in time $ 686,463 $ 161,350 $ 847,813 $ 1,262,289 $ 327,499 $ 1,589,788 Goods and services transferred over time 22,611 18,629 41,240 43,128 36,108 79,236 Total $ 709,074 $ 179,979 $ 889,053 $ 1,305,417 $ 363,607 $ 1,669,024 (1) U.S. segment revenues include eliminations of intercompany transactions with the international operating segment. See Note 16 for additional information on intercompany eliminations. Deferred Revenues The following table presents changes in the Company’s deferred revenues for the six months ended June 30, 2019. Deferred Revenue - NCM Other Deferred Revenues (1) Total Balance at January 1, 2019 $ 287,349 $ 106,075 $ 393,424 Amounts recognized as accounts receivable — 13,091 13,091 Cash received from customers in advance — 88,864 88,864 Common units received from NCM (see Note 8) 1,552 — 1,552 Revenue recognized during period (7,937 ) (96,026 ) (103,963 ) Foreign currency translation adjustments — (261 ) (261 ) Balance at June 30, 2019 $ 280,964 $ 111,743 $ 392,707 (1) Includes liabilities associated with outstanding gift cards and SuperSavers, points or rebates outstanding under the Company’s loyalty and membership programs and revenues not yet recognized for screen advertising and other promotional activities. Classified as accounts payable and accrued expenses or other long-term liabilities on the condensed consolidated balance sheet. The table below summarizes the aggregate amount of the transaction price allocated to performance obligations that are unsatisfied as of June 30, 2019 and when the Company expects to recognize this revenue. Twelve Months Ended June 30, Remaining Performance Obligations 2020 2021 2022 2023 2024 Thereafter Total Deferred revenue - NCM $ 15,906 $ 15,917 $ 15,917 $ 15,917 $ 15,917 $ 201,390 $ 280,964 Deferred revenue - other 105,284 6,163 200 96 — — 111,743 Total $ 121,190 $ 22,080 $ 16,117 $ 16,013 $ 15,917 $ 201,390 $ 392,707 Significant Financing Component As discussed further in Note 8, in connection with the completion of the NCM, Inc. (“NCMI”) initial public offering, the Company amended and restated its ESA with NCM and received approximately $174,000 in cash consideration from NCM. The proceeds were recorded as deferred revenue and are being amortized over the term of the modified ESA, or through February 2037. In addition to the consideration received upon the ESA modification during 2007, the Company also receives consideration in the form of common units from NCM, at each annual common unit adjustment settlement, in exchange for exclusive access to the Company’s newly opened domestic screens under the ESA. See Note 8 for additional information regarding the common unit adjustment and related accounting. Due to the significant length of time between receiving the consideration from NCM and fulfillment of the related performance obligation, the ESA includes an implied significant financing component, as per the guidance in ASC Topic 606. As a result of the significant financing component on deferred revenue - NCM, the Company recognized incremental screen advertising revenue and an offsetting interest expense of $4,732 and $4,913 during the three months ended June 30, 2019 and 2018, respectively, and $9,514 and $9,892 for the six months ended June 30, 2019 and 2018, respectively. The interest expense was calculated using the Company’s incremental borrowing rates at the time when the cash and each tranche of common units were received from NCM, which ranged from 4.4% to 8.0%. |