EXHIBIT 10.1
Contract ID: [*****]
Certain identified information has been excluded from this exhibit because (i) it is both not material and would be competitively harmful if disclosed and (ii) it is personal information that may be redacted in accordance with Item 601(a)(6) of Regulation S-K. Information that was omitted has been noted in this document with a placehold idenitifed by the mark [*****].
Search Ads Innovation Agreement
This Search Ads Innovation Agreement (the “Agreement”) is entered into by:
each a “party” and together the “parties”.
INTRODUCTION
The parties agree as follows.
In this Agreement, the following definitions apply unless expressly stated otherwise.
Contract ID: [*****]
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Contract ID: [*****]
Signed by the parties’ authorized representatives on the dates below.
Google LLC | Marin Software Incorporated |
By: /s/ Philipp Schindler | By: /s/ Chris Lien |
Name: Philipp Schindler | Name: Chris Lien |
Title: Authorized Signatory | Title: CEO |
Date: 7/24/2024 | Date: 7/24/2024 |
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Contract ID: [*****]
Exhibit A – Innovation Payments
Table 1 - Innovation Payments applicable from the Effective Date
Contract Year | Calendar Quarter | Dates | Eligible Search Revenue Baseline ($1.1B per Contract Year)* | Baseline Innovation Payment (per Calendar Quarter) | Incremental Innovation Payment above Baseline (applied per Contract Year) | Eligible Search Revenue Cap** (per Contract Year) |
1 | 1 | 1 October 2024 – 31 December 2024 | $[*****] | [*****]% | [*****]% | $[*****] |
2 | 1 January 2025 – 31 March 2025 | $[*****] | [*****]% | |||
3 | 1 April 2025 – 30 June 2025 | $[*****] | [*****]% | |||
4 | 1 July 2025 – 30 September 2025 | $[*****] | [*****]% | |||
2 | 5 | 1 October 2025 – 31 December 2025 | $[*****] | [*****]% | [*****]% | $[*****] |
6 | 1 January 2026 – 31 March 2026 | $[*****] | [*****]% | |||
7 | 1 April 2026 – 30 June 2026 | $[*****] | [*****]% | |||
8 | 1 July 2026 – 30 September 2026 | $[*****] | [*****]% | |||
3 | 9 | 1 October 2026 – 31 December 2026 | $[*****] | [*****]% | [*****]% | $[*****] |
10 | 1 January 2027 – 31 March 2027 | $[*****] | [*****]% |
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Contract ID: [*****]
| 11 | 1 April 2027 – 30 June 2027 | $[*****] | [*****]% |
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12 | 1 July 2027– 30 September 2027 | $[*****] | [*****]% |
*NB: The Eligible Search Revenue Baseline for each Contract Year is $[*****] (i.e. $[*****] x 4)
**NB: The Eligible Search Revenue Cap for each Contract Year is $[*****].
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Contract ID: [*****]
From the Effective Date
e.g., Contract Year 1
If:
Total Baseline Innovation Payments paid to Company = $[*****]
Total Eligible Google Search Revenue for Contract Year 1: $[*****]
Total Eligible Non-Google Search Revenue for Contract Year 1: $[*****]
Total Actual spend for Contract Year 1: $[*****], which is $[*****] above the Eligible Revenue Baseline (($[*****] + $[*****]) – $[*****]).
True-Up:
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Contract ID: [*****]
Exhibit B
Program Managers
Google:
Name: [*****]
Email: [*****]
Telephone: [*****]
Company:
Name: [*****]
Email: [*****]
Telephone: [*****]
Google and Company may update the contact details for the Program Managers from time to time by giving notice to the other party (email sufficient).
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