Significant Accounting Policies (Policies) | 12 Months Ended |
Dec. 31, 2018 |
Accounting Policies [Abstract] | |
Liquidity Policy [Policy Text Block] | Liquidity The Company has incurred significant losses in each fiscal year since its incorporation in 2006 $41,244, $31,491 $16,480 2018, 2017 2016, December 31, 2018, $264,713. $11,503 December 31, 2018. January 2018, 4 2018 2019. 12 |
Consolidation, Policy [Policy Text Block] | Principles of Consolidation The consolidated financial statements include the accounts of the Company and its wholly owned subsidiaries. All intercompany accounts and transactions have been eliminated upon consolidation. |
Reclassification, Policy [Policy Text Block] | Reclassifications When necessary, reclassifications have been made to prior period financial information to conform to the current year presentation. |
Stockholders' Equity, Policy [Policy Text Block] | Reverse Stock Split and Reduction in Authorized Shares On October 5, 2017, seven one 500,000 142,857 |
Use of Estimates, Policy [Policy Text Block] | Accounting Estimates The preparation of financial statements in conformity with accounting principles generally accepted in the United States (“GAAP”) requires management to make certain estimates and assumptions that affect the amounts reported in the financial statements and accompanying notes. The Company is subject to uncertainties such as the impact of future events, economic and political factors and changes in the Company’s business environment; therefore, actual results could differ from these estimates. Accordingly, the accounting estimates used in the preparation of the Company’s financial statements will change as new events occur, as more experience is acquired, as additional information is obtained and as the Company’s operating environment changes. Changes in estimates are made when circumstances warrant. Such changes in estimates and refinements in estimation methodologies are reflected in reported results of operations and if material, the effects of changes in estimates are disclosed in the notes to the consolidated financial statements. Significant estimates and assumptions by management affect the allowances for doubtful accounts and customer revenue credits, the carrying value of long-lived assets (including goodwill and intangible assets), the useful lives of long-lived assets, the accounting for income taxes and stock-based compensation. |
Significant Risks and Uncertainties, Policy [Policy Text Block] | Certain Significant Risks and Uncertainties The Company operates in a rapidly changing environment that involves a number of risks, some of which are beyond the Company’s control that could have a material adverse effect on the Company’s business, operating results and financial condition. These risks include, among others, the Company’s history of losses and negative cash flows; the highly competitive environment in which the Company operates; the ability to maintain and increase usage rate of the Company’s platform and the ability for the Company to increase demand for its solutions. |
Concentration Risk, Credit Risk, Policy [Policy Text Block] | Concentration of Credit Risk Financial instruments that potentially subject the Company to concentrations of credit risk consist of cash, cash equivalents and accounts receivable. The Company’s cash and cash equivalents are placed with high-credit-quality financial institutions and issuers, and at times exceed federally insured limits. The Company has not not As of December 31, 2018, one 3 30% December 31, 2017, no 10% No 10% December 31, 2018, 2017 2016. |
Cash and Cash Equivalents, Restricted Cash and Cash Equivalents, Policy [Policy Text Block] | Cash and Cash Equivalents and Restricted Cash The Company considers all highly liquid investments with an original or remaining maturity from the Company’s date of purchase of 90 three $2,806 $8,831 December 31, 2018 2017, Restricted cash consists of deposits held with a financial institution to secure the Company’s non-cancelable lease for its corporate headquarters in San Francisco (see Note 8 |
Fair Value Measurement, Policy [Policy Text Block] | Fair Value of Financial Instruments The Company’s financial instruments, including accounts receivable, accounts payable and accrued expenses are carried at cost, which approximates fair value because of the short-term nature of those instruments. Based on borrowing rates available to the Company for loans with similar terms and maturities, and in consideration of the Company’s credit risk profile, the carrying value of outstanding capital lease obligations (Note 8 2 The Company measures and reports certain financial assets at fair value on a recurring basis, including its investments in money market funds. The fair value hierarchy prioritizes the inputs into three Level 1 Inputs are unadjusted quoted prices in active markets for identical assets or liabilities. Level 2 Inputs are quoted prices for similar assets and liabilities in active markets or inputs that are observable for the asset or liability, either directly or indirectly through market corroboration, for substantially the full term of the financial instrument. Level 3 Inputs are unobservable inputs based on the Company’s assumptions. A financial instrument’s level within the fair value hierarchy is based on the lowest level of input that is significant to the fair value measurement. |
Receivables, Trade and Other Accounts Receivable, Allowance for Doubtful Accounts, Policy [Policy Text Block] | Allowances for Doubtful Accounts and Revenue Credits The allowance for doubtful accounts reflects the Company’s best estimate of probable losses inherent in the Company’s receivables portfolio determined on the basis of historical experience, specific allowances for known troubled accounts and other currently available evidence. The Company performs a regular review of its customers’ payment histories and associated credit risks and it does not not 2017, 2016 2015, Years Ended December 31, 2018 2017 2016 Balances at beginning of year $ 4,028 $ 3,510 $ 2,188 Additions to expense 48 1,507 2,328 Write-offs and other deductions (1,425 ) (989 ) (1,006 ) Balances at end of year $ 2,651 $ 4,028 $ 3,510 From time to time, the Company provides revenue credits to customers and an allowance is made based on historical credit activity. These credits typically relate to customer disputes and billing adjustments and are estimated at the time revenue is recognized and recorded as a reduction of revenues, net. As of December 31, 2018 2017, $353 $799, |
Property, Plant and Equipment, Policy [Policy Text Block] | Property and Equipment Property and equipment are stated at historical cost less accumulated depreciation and amortization. Depreciation and amortization are computed using the straight-line method over the estimated useful lives of the related assets. Upon retirement or sale, the cost and related accumulated depreciation are removed from the balance sheet and the resulting gain or loss is reflected in operations. Major additions and improvements are capitalized while repairs and maintenance that do not |
Internal Use Software, Policy [Policy Text Block] | Internally Developed Software Costs incurred in the development phase are capitalized and amortized over the product’s estimated useful life, which is three 2018, 2017 2016, $2,129, $2,068, $4,712 $3,774, $3,669, $2,988 2018, 2017 2016, December 31, 2018 2017, $6,972 $8,617, |
Impairment or Disposal of Long-Lived Assets, Including Intangible Assets, Policy [Policy Text Block] | Goodwill, Intangible Assets and Impairment Assessments Goodwill represents the excess of the purchase price in a business combination over the fair value of net tangible and intangible assets acquired. Intangible assets that are not two six The Company evaluates goodwill for impairment in the fourth may one not Due to a sustained decline in the market capitalization of the Company's common stock during the nine September 30, 2018, $14,740, three September 30, 2018. first 2017 $2,797 December 31, 2017. 6 In the fourth 2018, no September 30, 2018, fourth |
Impairment or Disposal of Long-Lived Assets, Policy [Policy Text Block] | Impairment of Long-Lived Assets The Company evaluates long-lived assets, excluding goodwill, for potential impairment whenever adverse events or changes in circumstances or business climate indicate that expected undiscounted future cash flows related to such long-lived assets may not not not no 2018, 2017 2016. |
Revenue Recognition Leases, Operating [Policy Text Block] | Operating Leases The Company’s operating lease agreements include provisions for tenant improvement allowances, certain rent holidays and escalations in the base price of the rent payment. The Company defers tenant improvement allowances and amortizes the balance as a reduction to rent expense over the lease term. The Company records rent holidays and rent escalations on a straight-line basis over the lease term. Deferred rent is included in accrued expenses and other current liabilities, as well as other long-term liabilities in the accompanying consolidated balance sheets. |
Revenue Recognition, Policy [Policy Text Block] | Revenue Recognition The Company generates revenues principally from subscriptions either directly with advertisers or with advertising agencies to its platform for the management of search, social, eCommerce and display advertising. The Company also generates revenues from strategic agreements with certain leading publishers. Under these strategic agreements, the Company receives consideration based on a percentage of the search advertising spend that customers manage on its platform. Revenues are recognized when control of these services is transferred to the Company’s customers, in an amount that reflects the consideration the Company expects to be entitled to in exchange for those services. See Note 3 |
Cost of Sales, Policy [Policy Text Block] | Cost of Revenues Cost of revenues primarily consists of costs related to hosting the Company’s cloud-based platform, providing implementation and ongoing customer support, data communications expenses, salaries and benefits of operations and support personnel, software license fees, costs associated with website development activities, indirect overhead, amortization expense associated with capitalized internally developed software and intangible assets and property and equipment depreciation. |
Share-based Compensation, Option and Incentive Plans Policy [Policy Text Block] | Stock-Based Compensation Expense Stock-based compensation expense is measured at grant date based on the fair value of the award and is expensed on a straight-line basis over the requisite service period. RSUs are measured based on the fair market values of the underlying common stock on the dates of grant. Shares of common stock are issued on the vesting dates. Fair values of stock option awards are determined on the date of grant using the Black-Scholes option-pricing model. In applying this option-pricing model, the Company’s determination of the fair value of the stock option award on the date of grant is affected by the Company’s fair value of its common stock, as well as assumptions regarding a number of subjective variables. These variables include, but are not For stock option and RSU awards with time-based vesting, the Company recognizes stock-based compensation expense over the requisite service period using the straight-line method, based on awards ultimately expected to vest. The Company estimates future forfeitures at the date of grant and revises the estimates, if necessary, in subsequent periods if actual forfeitures differ from those estimates. See Note 10 11 |
Research and Development Expense, Policy [Policy Text Block] | Research and Development Research and development costs are expensed as incurred, except for certain internal software development costs, which may |
Advertising Costs, Policy [Policy Text Block] | Advertising and Promotion Advertising and promotional costs are expensed as incurred and included in sales and marketing expense in the accompanying consolidated statements of comprehensive loss. Advertising and promotion expense totaled $494, $758, $876 2018, 2017 2016, |
Sales Taxes [Policy Text Block] | Sales Taxes Sales and other taxes collected from customers and remitted to governmental authorities are presented on a net basis and thus excluded from revenues. |
Foreign Currency Transactions and Translations Policy [Policy Text Block] | Foreign Currency For international subsidiaries whose functional currency is not The Company records net gains and losses resulting from foreign exchange transactions as a component of other income (expenses), net. Aggregate foreign currency gains (losses) included in determining net loss were $205, 1,029 3 2018, 2017 2016, |
Income Tax, Policy [Policy Text Block] | Income Taxes The Company accounts for income taxes using the asset and liability method. Under this method, deferred tax assets and liabilities are determined based on differences between the financial statement and tax basis of assets and liabilities and net operating loss and credit carryforwards using enacted tax rates in effect for the year in which the differences are expected to reverse. Valuation allowances are established when necessary to reduce deferred tax assets to the amounts expected to be realized. The Company accounts for uncertain tax positions using a more-likely-than- not no 2018, 2017 2016. not twelve See Note 12 December 2017. |
New Accounting Pronouncements, Policy [Policy Text Block] | Recently Accounting Pronouncements Adopted In May 2014, 2014 09, Revenue from Contracts with Customers 606 606 606” 606 606 January 1, 2018 3 606. In May 2017, 2017 09, Compensation – Stock Compensation 718 2017 09 January 1, 2018, no December 31, 2018. Recent Accounting Pronouncements Not In February 2016, 2016 02, Leases 842 840 2016 02 December 15, 2018, July 2018, 2018 10, Codification Improvements to Topic 842, 2018 11, Leases (Topic 842 2016 02 2018 11 January 1, 2019. 15, $15,500 $16,500, $17,500 $18,500. In February 2018, 2018 02, Income Statement – Reporting Comprehensive Income – Reclassification of Certain Tax Effects from Accumulated Other Comprehensive Income 220 12 2018 02 December 15, 2018, In August 2018, 2018 13, Fair Value Measurement 820 2018 13 December 15, 2019, In August 2018, 2018 15, Intangibles – Goodwill and Other – Internal-Use Software 35 40 2018 15 December 15, 2019, |